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content marketing specialist

The Institute

Job Description: Content Marketing &amp; Multimedia SpecialistJob Title: Content Marketing &amp; Multimedia SpecialistType: Full-Time Position (40 hours/week)Location: Ogden, UT or Hybrid depending on locationReports To: Marketing ManagerAbout The Institute for Automotive Business Excellence:The Institute for Automotive Business Excellence is committed to helping automotive professionals succeed through innovative coaching and training. Our mission is to build better businesses, better lives, and ultimately, a better industry. We strive for success in the businesses and lives of our clients, partners, and employees. We aim to create professionalism and inspire pride in our industry, doing so with honesty, integrity, and compassion.As CEO &amp; President Cecil Bullard states, &quot;It's the Institute's mission to build strong businesses that provide the means for a meaningful and fulfilling life. If we can provide this for owners, managers, service advisors, technicians, and any other automotive professionals out there, it raises our industry&mdash;even if it's just one shop at a time.&quot;Position Overview: The Content Marketing &amp; Multimedia Specialist is a hands-on creative role focused on bringing our brand and campaigns to life through video, design, and multimedia production.You will be the visual storyteller, producing the photos, videos, graphics, and media assets that fuel our campaigns and events.Working closely with the marketing and production team, you&rsquo;ll create engaging, high-quality multimedia content that drives awareness, engagement, and attendance for our programs, intensives, and events.This position may include occasional travel to support live events and onsite media production.This is an exciting opportunity for a creative professional who wants to combine marketing with production and strengthen The Institute&rsquo;s brand presence across digital platforms.Key Responsibilities:<ul><li>Multimedia Production:</li><li>Plan, shoot, and edit video content for events, promotions, testimonials, training, and social campaigns.</li><li>Edit and adapt video content for both long-form platforms (YouTube, website, training) and short-form platforms (Instagram Reels, TikTok, YouTube Shorts).</li><li>Manage and grow The Institute&rsquo;s YouTube presence, including editing, publishing schedules, SEO optimization, and monetization strategies.</li><li>Capture and edit photography for marketing campaigns and live events.</li><li>Support live event media needs, such as audio/video setup and recording (may include travel).</li><li>Content &amp; Design:</li><li>Create graphics, visuals, and marketing assets using Canva Pro (bonus if Adobe Creative Suite experience).</li><li>Design social media content, thumbnails, reels, and video graphics that align with brand guidelines.</li><li>Collaborate with the Marketing &amp; Communications Specialist to turn written campaigns into multimedia deliverables.</li><li>Digital Marketing Support:</li><li>Assist with social media publishing and scheduling to showcase media content.</li><li>Contribute to email campaigns and promotions with supporting visuals.</li><li>Assist in the creation and management of creatives, messaging, and offers related to paid advertising campaigns (Facebook, Instagram, Google Ads, YouTube, or LinkedIn), including audience targeting, budgeting, and performance tracking.</li><li>Track content performance metrics and provide insights on what resonates with target audience(s).</li></ul>Minimum Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Multimedia Production, Communications, Graphic Design, or related field OR equivalent professional experience (education can be substituted with work experience).</li><li>1+ years of experience in multimedia production, content creation, or digital marketing.</li><li>Proficiency in video production and editing software (Adobe Premiere Pro, Final Cut, Davinci or similar).</li><li>Strong photography, videography, and graphic design skills.</li><li>Ability to manage multiple creative projects simultaneously.</li><li>Strong verbal and written communication skills.</li></ul>Preferred Qualifications:<ul><li>Experience with media channel management and monetization.</li><li>Familiarity with digital marketing platforms (Mailchimp, Constant Contact, CRMs, etc.).</li><li>Graphic design experience in Canva Pro (Adobe Creative Suite is a plus).</li><li>Copywriting skills for video scripts, ad copy, or captions.</li><li>Event support experience (live streaming, AV, media coverage).</li><li>Strong organizational skills with the ability to meet multiple deadlines.</li></ul>Why Join Us?<ul><li>Meaningful Impact: Contribute to a team that aims to make a positive impact on businesses and individuals in the automotive industry.</li><li>Career Development: Opportunities for continuous learning and growth in a nurturing environment.</li><li>Collaborative Environment: Work within a team that values honesty, integrity, compassion, and mutual success.</li></ul>Job Type: Full-timePay: $50,000.00 - $60,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Paid time off</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Marketing: 2 years (Preferred)</li><li>Social media management: 1 year (Preferred)</li><li>Email marketing: 1 year (Preferred)</li></ul>Work Location: Hybrid remote in Ogden, UT 84405

Content Marketing Specialist

Palo Alto Software

<div><h3 class="jobSectionHeader">Content Marketing Specialist</h3>
Reports to: Content Marketing Manager
Summary:
As the Content Marketing Specialist, you will be the driving force behind our lead generation and nurturing engine. We're looking for an individual who is passionate about helping small businesses succeed. Your primary focus will be to attract, convert, and nurture leads through compelling content. This role requires a talented writer to create our email marketing automations, develop high-value lead magnets, and build SEO-optimized landing pages for maximum organic reach and conversions.
This is a hybrid role based out of our office. For candidates outside of a commutable distance, we are open to a remote work arrangement within the state of Oregon.
Core Responsibilities:<ul><li>
Write, build, and manage our newsletter and sophisticated email nurture automations designed to move leads through the sales funnel.</li><li>
Ideate, write, and produce a steady pipeline of high-value lead generation tools and downloadable resources (e.g., templates, checklists, guides).</li><li>
Build and optimize SEO-focused landing pages to host downloadable assets/tools and encourage conversions.</li><li>
Create and manage HubSpot Embed CTAs within our website content to encourage purchases.</li><li>
Conduct keyword research and apply on-page SEO best practices to all lead generation content landing pages, ensuring they are optimized for organic discovery and conversion.</li><li>
Own email marketing within Hubspot, focusing on building and managing effective workflows and newsletters that nurture leads.</li><li>
Analyze the performance of email campaigns, landing pages, automation, and lead generation assets, using data to iterate on content and strategy for improved results.</li><li>
Collaborate with the Acquisition Manager to develop lead generation strategies, email drips, and lead magnets designed to encourage purchases.</li><li>
Partner with the Social Media Content Creator to craft compelling newsletter content and align on lead magnet strategies to drive lead generation.</li></ul>
What Success Looks Like:<ul><li>
Overarching Goal: Develop and optimize a robust lead generation engine through email marketing, downloadable resources, interactive tools, and automated nurtures to effectively drive Marketing Qualified Lead (MQL) generation and growth.</li><li>
Objective 1: Cultivate a highly engaged email audience that drives qualified traffic and contributes to lead generation and nurturing.</li></ul><ul><li>
Key Result: Grow the LivePlan newsletter subscriber base by 5-10% MoM through new lead magnets and organic sign-up optimization opportunities.</li><li>
Key Result: Maintain an average newsletter open rate of at least 14% across all sends.</li><li>
Key Result: Achieve an average newsletter click-through rate (CTR) from email to website of at least 5%.</li><li>
Objective 2: Build a powerful lead-capture engine by creating downloads and interactive tools.</li></ul><ul><li>
Key Result: Create and launch at least 2 new lead generation tools or downloadable resources per month.</li><li>
Key Result: Increase total keywords related to the topics of our lead generation resources each quarter.</li><li>
Key Result: Generate 2,000+ new Marketing Qualified Leads (MQLs) per quarter directly attributed to new downloadable assets.</li></ul>
What You Bring to the Job:<ul><li>
Exceptional writing and editing skills, with a portfolio demonstrating your ability to create compelling, SEO-optimized copy that converts readers into leads.</li><li>
A high level of business acumen, with the ability to understand and write about complex financial topics such as cash flow, forecasting, and financial statements.</li><li>
Experience managing newsletters and building complex email nurtures and automations that guide users toward a purchase.</li><li>
Proficiency with Hubspot or a similar marketing automation platform.</li><li>
Strong analytical skills with the ability to interpret email and web traffic metrics to drive strategy and results.</li><li>
Proficiency with AI content tools (e.g., Gemini, ChatGPT, Claude) to assist in content creation and optimization.</li></ul>
Preferred Qualifications:<ul><li>
Bachelor's degree in Marketing, Business, Communications, Journalism, or a related field, or equivalent experience.</li><li>
Experience with SaaS or financial technology (FinTech) industries is a plus.</li><li>
Basic knowledge of HTML/CSS for landing page and email customization.</li><li>
Experience with vibe coding tools such as Loveable, Base44, or similar tools is a plus!</li></ul>
42O5YuJEkV</div>

Niagara University

<div>
 
 Niagara University is a liberal arts university, steeped in the Vincentian and Catholic traditions, with a total enrollment of nearly 4,300 students. Located just a few miles away from one of the world's premier tourism destinations, Niagara Falls, the university occupies a lovely campus overlooking the Niagara River gorge. Its close proximity to major cultural and business centers in Niagara Falls, Buffalo, and Toronto as well as the award-winning Niagara Wine Trail and several nearby cultural destinations make Niagara University an ideal place to work and live. If you'd like to know more, be sure to check out all of the NU Facts.
 
 
 
 
 Job Summary
 
 
 
 The Content Marketing Specialist develops and executes compelling content that communicates the distinct value of a Niagara University education, drives enrollment, builds brand awareness, and supports the university's strategic goals. The team member is a strong storyteller and strategic thinker who understands how to create and deliver content that resonates across digital platforms and engages diverse audiences, including prospective students, parents, alumni, media, and the broader community.
 
 
 
 The Content Marketing Specialist Will Be Expected To
 
 
 
 <ul>
 <li>
 Research, write, and edit content for web, email campaigns, blogs, brochures, social media, video scripts, and other digital/print materials.
 </li>
 <li>
 Collaborate with stakeholders to identify and tell authentic student, faculty, and alumni stories aligned with brand values.
 </li>
 <li>
 Assist in developing and maintaining an editorial calendar tied to enrollment cycles, events, and institutional priorities.
 </li>
 <li>
 Day-to-day execution of email marketing campaigns, including building, testing, scheduling, and deploying messages.
 </li>
 <li>
 Demonstrate familiarity with email marketing platforms and a basic understanding of segmentation, testing, and customer journey flows.
 </li>
 <li>
 Support integrated marketing campaigns for undergraduate and graduate admissions, academic departments, fundraising, and special initiatives.
 </li>
 <li>
 Play a key role in adapting content for SEO, social engagement, and email performance.
 </li>
 <li>
 Track and analyze performance metrics (e.g., engagement, conversions, SEO rankings) to inform and improve content strategy.
 </li>
 <li>
 Ensure all content adheres to brand voice, tone, and visual identity standards.
 </li>
 <li>
 Ability to produce short-form video and photography, as needed.
 </li>
 <li>
 Stay informed on higher education marketing trends, audience behaviors, and digital best practices.
 </li>
 <li>
 Perform other duties as assigned.
 
 
 </li>
 </ul>
 
 Required Knowledge, Skills And Abilities
 
 
 
 <ul>
 <li>
 Bachelor's degree in communications, marketing, English or related field.
 </li>
 <li>
 Exceptional skills in communications, marketing, and interpersonal relations.
 </li>
 <li>
 Ability to develop and implement strategic communications and research-based marketing plans.
 </li>
 <li>
 Strong creative, strategic, analytical, organizational, and personal skills.
 </li>
 <li>
 Proven ability to write engaging content for a variety of audiences in a fast-paced environment.
 </li>
 <li>
 Excellent business analytics, relationship management, strategy development, project management, problem-solving, and change management skills.
 </li>
 <li>
 Demonstrate a professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiatives.
 </li>
 <li>
 Passion for accuracy, detail, and style.
 </li>
 <li>
 Ability to manage multiple projects at a time.
 </li>
 <li>
 Understand how to create content for targeted audiences and evaluate its performance.
 </li>
 <li>
 Extensive knowledge of social media and emerging technologies.
 
 
 </li>
 </ul>
 
 Ergonomic Requirements
 
 
 
 The functions of the position are usually performed sitting, but may require some amount of time standing. Some amount of stooping, kneeling, bending, crouching, lifting, walking, carrying and other movements may be required. Tasks involving working on a computer keyboard, computer software applications, and calculator, involve extensive wrist and hand movements. All individuals are required to be able to perform these movements without significant risk of injury to themselves or others.
 
 
 
 QUALIFICATION STANDARDS
 
 
 
 <ul>
 <li>
 Bachelor's degree or higher in communications, marketing, English or a related field is required. A master's degree and/or a professional certification in marketing or public relations is preferred.
 </li>
 <li>
 At least two years of experience in marketing and/or communications in one or more of the following settings: education, not-for-profit, government, business and/or industry.
 </li>
 <li>
 A valid New York State driver's license is required that satisfies both university and insurance company underwriting rules and regulations for driving a motor vehicle.
 
 
 </li>
 </ul>
 Salary: $24.72 - $32.97 per hour
 
 
 
 Job Posted by ApplicantPro
 
</div>

<div>Niagara University is a liberal arts university, steeped in the Vincentian and Catholic traditions, with a total enrollment of nearly 4,300 students. Located just a few miles away from one of the world's premier tourism destinations, Niagara Falls, the university occupies a lovely campus overlooking the Niagara River gorge. Its close proximity to major cultural and business centers in Niagara Falls, Buffalo, and Toronto as well as the award-winning Niagara Wine Trail and several nearby cultural destinations make Niagara University an ideal place to work and live. If you'd like to know more, be sure to check out all of the NU Facts.
JOB SUMMARY:
The Content Marketing Specialist develops and executes compelling content that communicates the distinct value of a Niagara University education, drives enrollment, builds brand awareness, and supports the university's strategic goals. The team member is a strong storyteller and strategic thinker who understands how to create and deliver content that resonates across digital platforms and engages diverse audiences, including prospective students, parents, alumni, media, and the broader community.
The Content Marketing Specialist will be expected to:<ul><li>
Research, write, and edit content for web, email campaigns, blogs, brochures, social media, video scripts, and other digital/print materials.</li><li>
Collaborate with stakeholders to identify and tell authentic student, faculty, and alumni stories aligned with brand values.</li><li>
Assist in developing and maintaining an editorial calendar tied to enrollment cycles, events, and institutional priorities.</li></ul><ul><li>
Day-to-day execution of email marketing campaigns, including building, testing, scheduling, and deploying messages.</li><li>
Demonstrate familiarity with email marketing platforms and a basic understanding of segmentation, testing, and customer journey flows.</li><li>
Support integrated marketing campaigns for undergraduate and graduate admissions, academic departments, fundraising, and special initiatives.</li><li>
Play a key role in adapting content for SEO, social engagement, and email performance.</li><li>
Track and analyze performance metrics (e.g., engagement, conversions, SEO rankings) to inform and improve content strategy.</li><li>
Ensure all content adheres to brand voice, tone, and visual identity standards.</li><li>
Ability to produce short-form video and photography, as needed.</li><li>
Stay informed on higher education marketing trends, audience behaviors, and digital best practices.</li><li>
Perform other duties as assigned.</li></ul>
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES<ul><li>
Bachelor's degree in communications, marketing, English or related field.</li><li>
Exceptional skills in communications, marketing, and interpersonal relations.</li><li>
Ability to develop and implement strategic communications and research-based marketing plans.</li><li>
Strong creative, strategic, analytical, organizational, and personal skills.</li><li>
Proven ability to write engaging content for a variety of audiences in a fast-paced environment.</li><li>
Excellent business analytics, relationship management, strategy development, project management, problem-solving, and change management skills.</li><li>
Demonstrate a professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiatives.</li><li>
Passion for accuracy, detail, and style.
</li><li>Ability to manage multiple projects at a time.</li><li>
Understand how to create content for targeted audiences and evaluate its performance.</li><li>
Extensive knowledge of social media and emerging technologies.</li></ul>
ERGONOMIC REQUIREMENTS:
The functions of the position are usually performed sitting, but may require some amount of time standing. Some amount of stooping, kneeling, bending, crouching, lifting, walking, carrying and other movements may be required. Tasks involving working on a computer keyboard, computer software applications, and calculator, involve extensive wrist and hand movements. All individuals are required to be able to perform these movements without significant risk of injury to themselves or others.
QUALIFICATION STANDARDS<ul><li>
Bachelor's degree or higher in communications, marketing, English or a related field is required. A master's degree and/or a professional certification in marketing or public relations is preferred.</li><li>
At least two years of experience in marketing and/or communications in one or more of the following settings: education, not-for-profit, government, business and/or industry.
</li><li>A valid New York State driver's license is required that satisfies both university and insurance company underwriting rules and regulations for driving a motor vehicle.</li></ul></div>

ASUS COMPUTER INTERNATIONAL

<div><div>Job Description Overview:</div><div>
</div><div>
Content Marketing Specialist is responsible for leading our commercial marketing digital content initiatives. The role requires a unique blend of strong writing skills, email marketing expertise, and a deep understanding of social media trends. This candidate will be responsible for creating compelling written content, managing our social media presence, and planning and executing high-performing email marketing campaigns that drive engagement, leads, and revenue.</div><div>
</div><div>Essential Duties and Responsibilities:
</div><div>
</div><ul><li>Develop high-quality, engaging, and SEO/GEO-optimized content (blogs, white papers, case studies, newsletters, website copy, etc.)</li><li>
Craft messaging that aligns with the brand&rsquo;s tone, positioning, and business goals</li><li>
Plan, write, and manage email marketing campaigns (newsletters, lifecycle emails, promotional campaigns)</li><li>
Use A/B testing and segmentation to improve open rates, CTRs, and conversions</li><li>
Work with design and development teams to build and optimize responsive email templates</li><li>
Create and implement social media strategies aligned with marketing goals</li><li>
Monitor audience engagement and community management</li><li>
Track and analyze performance, report on key metrics, and make data-driven improvements</li></ul><div>
Knowledge and Skills:</div><div>
</div><ul><li>Excellent written and verbal communication skills in English</li><li>
Working knowledge of SEO, Google Analytics, and email metrics</li><li>
Strong project management and organizational skills</li><li>
Proficiency in Adobe Creative Suite (including Photoshop and Premiere)</li></ul><div>
Required Qualifications:</div><div>
</div><div>Years of Education
</div><div>
 </div><ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or related field</li></ul><div>
Work Experience</div><div>
</div><ul><li>1-3 years of experience in content writing and social media management</li></ul><div>
Preferred Qualifications:</div><div>
</div><ul><li>
Enthusiastic, eager to learn, and proactive in taking on new challenges</li></ul><div>
Working Conditions:</div><div>
</div><ul><li>
Office Only: Typically works in an office environment</li><li>
Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time</li><li>
May involve travel to meetings, events, and conventions</li></ul><div>
</div><div>
$68,640-$80,000 annually is the estimated pay range for this role working in Fremont or City of Industry, California office. The final amount will be determined based on qualifications &amp; experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&amp;D insurance, Paid Time Off, EAP, &amp; 401(k). 
 
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.</div></div>

Pocket Prep

<div><h2 class="jobSectionHeader">About us</h2>
Pocket Prep is a leading mobile and web-based learning platform offering efficient and affordable study solutions for professional certifications. We believe that education should be within everyone&rsquo;s reach. Professional certification exams are often a stressful and expensive barrier to career advancement - Pocket Prep strives to prepare our members to pass with confidence.<h2 class="jobSectionHeader">
Marketing at Pocket Prep</h2>
Our small but dynamic team is highly collaborative and passionate about connecting learners with the tools they need to achieve their goals. We believe every campaign, message, and initiative is an opportunity to inspire confidence and drive exam-day success. Our work spans digital advertising, product marketing, content strategy, affiliate partnerships, and customer lifecycle marketing&mdash;with the goal of increasing user acquisition, retention, and conversion.<h2 class="jobSectionHeader">
Job Summary</h2>
We are seeking a creative and versatile Content Marketing Specialist to own the storytelling across our digital channels. This role is responsible for creating compelling, on-brand content that educates, engages, and converts our audiences. From organic social media posts to blogs, emails, case studies, and white papers, you&rsquo;ll help us bring our brand voice to life and support demand generation, customer engagement, and thought leadership goals. This is an execution-heavy role for a strong writer and communicator who thrives in a fast-paced environment, balancing creativity with business impact.<h2 class="jobSectionHeader">
Responsibilities</h2>
Content Creation
Write, edit, and publish high-quality content across formats: blogs, social media posts, email campaigns, case studies, and white papers.
Maintain consistent brand voice and messaging across all channels.
Social Media
Manage and grow organic social presence (Facebook, LinkedIn, Instagram, Reddit, etc.) with engaging posts, graphics (with design support as needed), and campaigns.
Monitor trends and recommend fresh ideas to increase reach and engagement.
Email Marketing
Draft and optimize email content for newsletters, nurture sequences, and customer communications.
Collaborate with the marketing team to align email campaigns with product launches and events.
Thought Leadership &amp; Long-Form
Research, outline, and write case studies, customer success stories, and white papers that showcase industry expertise.
Support content strategy for webinars, in-person events, and other campaigns.
Collaboration
Work closely with Marketing, Product, and Sales teams to translate business priorities into content that resonates with audiences.
Partner with design for visuals and with demand gen for campaign execution.
Analytics
Track content performance (traffic, engagement, conversions) and use insights to optimize future content.<h2 class="jobSectionHeader">
About You</h2>
We're looking for someone who has the following:
Required:<ul><li>
2&ndash;4 years of professional content marketing, copywriting, or journalism experience (B2B or B2C).</li><li>
Exceptional writing and editing skills with attention to detail.</li><li>
Experience managing organic social channels and producing content calendars.</li><li>
Familiarity with SEO best practices and tools (e.g., SEMrush, Ahrefs, or equivalent).</li><li>
Comfortable using email/CRM platforms (e.g., HubSpot, Mailchimp, Marketo, etc.).</li><li>
Strong organizational skills and ability to manage multiple projects with competing deadlines.</li><li>
Self-starter with creative energy and a collaborative mindset.</li></ul>
Preferred<ul><li>
Experience in EdTech, SaaS.</li><li>
Portfolio of published blogs, case studies, white papers, and social campaigns.</li><li>
Graphic design or basic video editing skills a plus.</li></ul>
You are also excited about our culture:<ul><li>
Embrace a spirit of improvement and welcome feedback</li><li>
Choose curiosity instead of judgment</li><li>
Share your opinions and perspectives, and kindly disagree when you see things differently</li><li>
Craft is important to you; You prefer to do things well instead of rushed</li><li>
Love for continued learning individually and as a team, as well as making education more accessible for others</li></ul><h2 class="jobSectionHeader">
Benefits:</h2><ul><li>
Stability: We're 10+ years old, 100% profitable without investor backing, and we continue to have year-over-year growth.</li><li>
Work/Life Balance: Freedom to live your life while accomplishing something awesome for everyone in education. Flexible PTO and a 3-week company-wide holiday break from mid-December through the New Year.</li><li>
Competitive Compensation: Generous profit-sharing program and base pay.
</li><li>100% Healthcare: We cover all of our employees' healthcare premiums because we are invested in your well-being. We also cover 80% of dependents.</li><li>
Remote Flexibility: You can work where and when you are most effective. We have an office in Downtown Durham and are supportive of remote work options.</li><li>
Give Back: We are active participants in our communities through volunteer partnerships with local nonprofits. We offer VTO (volunteer time off) for independent engagement with your community.</li></ul>
Compensation Range: $83K</div>

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