content marketing strategist

The Dua Brand

Role Overview: We&rsquo;re looking for a hands-on Content Marketing Strategist who can lead website content, email marketing, and creative copy across campaigns. This role combines strategy with execution and requires strong collaboration with SEO, web, and creative teams.Key Responsibilities: 1. Own and manage website content (homepage, landing pages, product descriptions, FAQs). 2. Plan and write email marketing campaigns (sale, non-sale, seasonal). 3. Create creative copy for graphics, banners, and social content. 4. Draft conversion driven SMS marketing copies. 5. Brief designers with clear messaging direction and proofread final creatives. 6. Improve content clarity to enhance user experience and conversions. 7. Track relevant KPIs and prepare monthly, quarterly, and yearly performance reports.  Collaborate with SEO team for content alignment.Requirements: a. 3-4 years of content marketing experience (ecommerce preferred). b. Strong website and email copywriting skills. c. Experience working with designers and web teams. d. Strong attention to detail and ability to manage multiple formats.Bonus Points if you: i. Enjoy balancing creativity with structure. ii. Naturally take initiative and bring ideas to the table. iii. Love fragrances (because you&rsquo;ll be surrounded by them!).Job Type: Full-timePay: Rs100,000.00 - Rs135,000.00 per monthApplication Question(s):<ul><li>How many years of Website Content &amp; Copywriting</li><li>How many years of Email Marketing</li><li>How many years Creative Copywriting (Or Social Media Content)</li></ul>Work Location: In personApplication Deadline: 27/02/2026

Content Marketing Strategist

Sunstar Americas, Inc

<div>We are seeking a highly skilled and dynamic Content Marketing Specialist to join our Global Marketing team on a full-time basis. This role will focus on developing and executing content marketing strategies for GUM, a global oral care brand, with a strong emphasis on delivering personalized experiences that drive brand loyalty and growth. The ideal candidate will have deep expertise in content marketing and marketing automation within global organizations, and a proven ability to create impactful, tailored consumer and Oral Care Professional content that resonates across diverse international markets. This role will report directly to the Global Brand Management Director, Oral Care.

This is a unique opportunity to contribute to the growth of a leading global oral care brand while building bridges between regional teams and optimizing content resources across the organization. If you're passionate about creating personalized content experiences that strengthen brand loyalty through strategic collaboration and resource optimization, we'd love to hear from you! 


Key Responsibilities:

Content Strategy &amp; Collaboration
<ul>
<li>Content Strategy Development: Lead the creation and execution of a comprehensive global content strategy that aligns with brand objectives, customer needs, and regional market demands, with a focus on delivering personalized, relevant experiences to consumer and oral care professional audiences.</li>
<li>Content Optimization &amp; Leveraging: Proactively identify, evaluate, and maximize existing content assets across all regional markets to determine their potential as global master content. Assess regional content that meets quality and brand standards to elevate and scale for organization-wide use, ensuring cost efficiency and optimal resource utilization.</li>
<li>Cross-Regional Collaboration: Actively seek and nurture collaboration opportunities with regional teams to facilitate content co-creation initiatives. Build strong working relationships with stakeholders across different markets to understand their unique business needs, challenges, and content requirements.</li></ul> 


Content Production &amp; Management
<ul>
<li>Marketing Technology Integration: Work closely with the digital and marketing automation teams to ensure content workflows are optimized and automated, delivering personalized content at scale across various channels.</li>
<li>Multi-Channel Content Production, AI-enabled: Oversee the production and adaptation of high-quality content across multiple platforms, including blogs, social media, email newsletters, web copy, video, and more, ensuring content consistency while catering to the universal needs of our biggest markets.</li>
<li>Content Analysis: Systematically identify content gaps across markets and prioritize new content creation based on strategic business impact, cost considerations, and regional priorities.</li></ul> 


Performance &amp; Stakeholder Management
<ul>
<li>Performance Optimization: Utilize data and analytics to measure the effectiveness of content initiatives, making adjustments and optimizations based on key performance indicators (KPIs) to ensure content delivers real results.</li>
<li>Stakeholder Collaboration &amp; Communication: Partner with cross-functional teams (Marketing, Digital, Creative, Analytics) and regional stakeholders to ensure alignment and consistency across global initiatives. Demonstrate strong political acumen when navigating organizational dynamics and competing regional priorities. Guide how to incorporate personalized content strategies at every touchpoint while maintaining diplomatic relationships across diverse cultural contexts.</li></ul> 


Desired Skills &amp; Experience:

Technical &amp; Strategic Expertise
<ul>
<li>Experience in content marketing and marketing automation within global organizations, with a strong focus on personalization as a key element of brand building.</li>
<li>A proven record of developing and executing data-driven content strategies that drive customer engagement and loyalty.</li>
<li>Expertise in leveraging marketing technology, including AI, to deliver personalized content experiences at scale.</li>
<li>A solid understanding of SEO, Answer Engines Optimization (AEO), content performance metrics, and analytics tools to ensure continuous improvement.</li></ul> 


Collaboration &amp; Communication
<ul>
<li>Cross-Cultural Collaboration: Demonstrated ability to work effectively with diverse, international teams and navigate cultural nuances in content creation and stakeholder management.</li>
<li>Business Acumen: Strong understanding of organizational dynamics, cost efficiency principles, and the ability to balance competing business priorities across different regions.</li>
<li>Stakeholder Management: Proven experience in managing multiple stakeholder relationships, understanding varied business needs, and translating them into actionable content strategies.</li>
<li>Excellent communication skills, with an eye for detail and a passion for delivering high-quality content.</li>
<li>Strong project management skills and the ability to deliver results in a fast-paced, global environment.</li>
</ul>
Content Development
<ul>
<li>Experience in adapting content to different contexts and touchpoints while maintaining a cohesive global brand identity.</li>
<li>Content Audit &amp; Optimization: Ability to assess existing content assets for quality, relevance, and global scalability potential.</li>
<li>Resource Optimization: Experience in maximizing content ROI through strategic repurposing, adaptation, and collaborative content development approaches.</li></ul> 

Qualifications
<ul>
<li>At least 5 years of experience in related position, preferably in the FMCG context within a multinational Company, with proven deep expertise in content marketing and marketing automation.</li>
<li>A proven track record of developing and executing data-driven content strategies that drive customer engagement and loyalty.</li>
<li>A solid understanding of SEO, Answer Engines Optimization (AEO), content performance metrics, and analytics tools to ensure continuous improvement.</li>
<li>Proven experience in managing multiple stakeholder relationships, understanding varied business needs, and translating them into actionable content strategies.</li>
<li>Excellent communication skills, with an eye for detail and a passion for delivering high-quality content.</li></ul> 
Additional Requirements:
<ul>
<li>Travel: Occasional travel to other regional offices may be required for collaboration and stakeholder meetings.</li></ul> 


What Makes Sunstar Special is:
<ul>
<li>A business focused on health and wellness of people around the world</li>
<li>High Quality Products</li>
<li>Beautiful state-of-the-art facility</li>
<li>Diversity and Inclusion</li>
<li>Corporate Social Responsibility Program and partnership with charitable organization</li>
<li>Strong value placed on company culture</li>
<li>Excellent, comprehensive insurance coverage that includes Medical, Vision, and Dental benefits.</li>
<li>Opportunities for career growth and advancement</li>
<li>Employee discount on Sunstar products</li>
<li>401K retirement plan with employer match (Pretax and Roth options)</li>
<li>401K profit sharing contribution based on company performance.</li>
<li>Paid holidays and generous paid time off. Pet, Legal and Identity Theft Insurance Plans</li>
<li>Competitive bonus</li>
<li>On-site caf&eacute;</li>
<li>On Site Fitness Center</li>
<li>Corporate Perks Discount Program (Auto, Retail, Electronics, Entertainment, Computers, Personal Vacations, Cell Phones, Movie Tickets, Eating Out and Much More)</li>
<li>Holiday Lunches</li>
<li>Beautifully maintained walking trails</li>
<li>Hybrid Schedule (certain departments)</li>
<li>Numerous employee appreciation events throughout the year.</li>
<li>Recognition and Rewards Programs</li>
<li>Anniversary, Birthday and New Hire Announcements</li>
</ul>
 If you&rsquo;d enjoy a career helping others attain overall health through oral health, consider joining the Sunstar Americas, Inc. team. 


The employer is subject to certain governmental record keeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, the employer invites employees to voluntarily self-identify their gender, and race or ethnicity. Completion of this data is voluntary and will not affect your opportunity for employment or terms or conditions of employment. Information collected will be used for EEO-1 reporting purposes only and will be kept separate from all other personnel records, only accessed by Authorized Users. Information collected will be kept confidential and will only be used in accordance with the provisions of applicable laws, including those that require the information to be summarized and reported to the federal government. When reported, data will not identify any specific individual.

The pay range for this position of Content Marketing Strategist is $110,282 - $137,853. However, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for an annual bonus as part of total compensation.</div>

Golpik

Job Title: Content Strategist Location: Karachi- Onsite Department: Marketing Reporting To: Senior Marketing Manager Experience Level: Mid-Level (3&ndash;4 Years Experience) Salary: PKR 80,000 &ndash; 100,000 per month Timings: 11:00 AM till 8:00 PMAbout the RoleWe&rsquo;re looking for a Content Strategist who can turn business ideas into clear, engaging, and conversion-focused communication. You&rsquo;ll help shape brand messaging, website content, and campaign communication that connects with the right audience and supports business growth.Key Responsibilities:<ul><li>Develop brand messaging, voice, and tone, and create positioning frameworks aligned with ICP insights.</li><li>Write and optimize website and landing page content such as homepage, service page, and conversion funnels.</li><li>Ensure SEO-friendly and conversion-focused copywriting.</li><li>Plan content strategies aligned with marketing goals</li><li>Convert research and customer insights into strong communication</li><li>Convert discovery questionnaire insights into communication strategies and develop buyer persona communication frameworks.</li><li>Identify customer pain points and buying triggers for messaging optimization.</li><li>Work with designers and marketing team to maintain brand consistency.</li></ul>What We&rsquo;re Looking For:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications or related field.</li><li>3&ndash;4 years of experience in content strategy, copywriting, or marketing communication.</li><li>Strong writing and editing skills, with the ability to tailor content for different audiences and channels.</li><li>Understanding of customer journey and marketing funnels</li><li>Excellent analytical skills and attention to detail.</li><li>Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.</li><li>Familiarity with content planning and AI-assisted content tools</li><li>Experience writing for SaaS or service-based industries</li><li>Understanding of storytelling psychology in marketing</li></ul>What We Offer:<ul><li>Opportunity to work on impactful marketing projects</li><li>Collaborative and growth-oriented work environment</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthWork Location: In person

Content Strategist

Brainwire Analytics

Role Overview: We are looking for an experienced Content Strategist to plan, guide, and optimize content across all digital platforms to drive brand growth, engagement, and performance marketing results. This role requires strong agency experience, hands-on expertise in copywriting and scripting, and the ability to direct content creators while ensuring strategic alignment with business goals. Ownership, accountability, and active team contribution are essential.Key Responsibilities:Content Strategy &amp; Planning<ul><li>Develop and execute content strategies aligned with brand goals, campaigns, and performance marketing objectives.</li><li>Plan content for organic and paid channels, ensuring platform-specific relevance and consistency.</li><li>Create structured content calendars and campaign roadmaps.</li></ul>Copywriting &amp; Scripting<ul><li>Write and refine high-impact content for campaigns, ads, social media, landing pages, and brand communications.</li><li>Script videos including ads, reels, testimonials, explainers, and educational content.</li><li>Ensure clarity, persuasion, and alignment with audience intent.</li></ul>Content Direction &amp; Quality Control<ul><li>Guide writers with clear briefs, tone guidelines, and feedback.</li><li>Review and refine content to meet strategic and performance benchmarks.</li><li>Ensure effective implementation of feedback to achieve quality outputs.</li></ul>Performance Marketing Alignment<ul><li>Collaborate with performance marketing to optimize content for conversions and lead generation.</li><li>Adapt content based on campaign insights, A/B testing, and performance metrics.</li></ul>AI Exploration &amp; Innovation<ul><li>Explore and utilize AI tools for content ideation, scripting, optimization, and workflow efficiency.</li><li>Suggest AI-driven improvements while maintaining originality and quality.</li></ul>Collaboration &amp; Team Contribution<ul><li>Work with design, video, social media, and marketing teams for cohesive campaigns.</li><li>Actively participate in brainstorming sessions, ideation workshops, and campaign reviews.</li><li>Take ownership of content deliverables.</li></ul>Responsibility &amp; Accountability<ul><li>Ensure timely delivery of content aligned with campaign timelines.</li><li>Maintain consistency, accuracy, and brand alignment.</li><li>Demonstrate reliability and commitment to team objectives.</li></ul>Required Skills &amp; Experience:<ul><li>3&ndash;5 years of experience as a Content Strategist or similar role (agency experience preferred).</li><li>Strong understanding of content marketing, social media, and performance-driven storytelling.</li><li>Proven copywriting, scripting, and content optimization skills.</li><li>Experience managing writers and providing structured feedback.</li><li>Awareness and interest in AI tools for content creation and marketing.</li><li>Excellent communication, planning, and decision-making skills.</li><li>Ability to work in a fast-paced, performance-oriented environment.</li></ul>Job Type: Full-timePay: ₹35,000.00 - ₹50,000.00 per monthAbility to commute/relocate:<ul><li>Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>agency experience in digital marketing/content strategy: 4 years (Required)</li><li>content strategy: 4 years (Required)</li><li>copywriting and scripting: 4 years (Required)</li><li>performance marketing content: 2 years (Required)</li><li>team management or content direction: 1 year (Required)</li></ul>Work Location: In person

HR Ways

About Our Client: ﻿Our client is a global leader in workplace behavior change, empowering businesses to cultivate skills and habits that drive safety, health, and productivity since 1992.What We're Looking For:We are looking for an experienced Senior Content Strategist with 3 to 5 years of hands-on experience in content management, strategy, and marketing. The ideal candidate will be responsible for managing end-to-end content workflows and developing comprehensive content strategies across multiple channels including blogs, social media, cold campaigns, and whitepapers. A strategic thinker with excellent organizational skills and a deep understanding of content marketing is essential for this role.Responsibilities:<ul><li>Develop, manage, and optimize content workflows to ensure timely delivery and high-quality output.</li><li>Create comprehensive content strategies that align with business goals and target audiences across multiple platforms.</li><li>Manage the blog editorial calendar including topic ideation, keyword strategy, content creation, and final publishing.</li><li>Collaborate with SEO and marketing teams to integrate keyword research and SEO best practices into content.</li><li>Develop and execute content marketing campaigns to support lead generation and brand positioning objectives.</li><li>Monitor content performance using analytics tools, reporting insights and recommending improvements.</li><li>Work cross-functionally with design, social media, and sales teams to ensure cohesive brand messaging and campaign execution.</li><li>Stay updated on industry trends, content marketing innovations, and best practices including AI content automation.</li></ul>What's Required:Content Management:<ul><li>3 to 5 years of professional experience in managing content workflows.</li><li>Proven ability to oversee content calendars, ensuring smooth workflow from ideation to publication.</li></ul>Content Strategy:<ul><li>Experience in creating full content strategies tailored for different content types such as blogs, landing pages, social media, cold outreach campaigns, whitepapers, and more.</li><li>Expertise in managing blog editorial calendars, including topic selection, keyword research and final publication.</li></ul>Content Marketing:<ul><li>Ability to develop and implement effective content marketing strategies to drive lead generation and brand awareness.</li><li>Strong understanding of content promotion tactics and measurement of content marketing ROI.</li></ul>AI Content Automation:<ul><li>Experience integrating AI solutions to streamline content production, improve efficiency, and maintain quality standards.</li><li>Ability to balance automated content generation with human oversight to ensure relevance and brand voice consistency.</li></ul>Other Details:Work Mode: Onsite, KarachiExperience: 3-5 yearsDays: ﻿Monday to FridayTiming: ﻿9AM-6PM﻿Benefits:<ul><li>Annual performance-based increments and bonuses</li><li>Health insurance</li><li>Life Insurance, and more</li></ul>Job Type: Full-timeWork Location: In person

Content Strategy Lead - B2B

PennEngineering

<div>At PennEngineering, we innovate and collaborate to make the world a better place. You can contribute to work that matters with a company where diversity, equity and belonging are shared values. We're committed to fostering an environment for every employee that's welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.

PennEngineering is seeking a motivated, excited, individual to be a part of the Marketing Team. As the Content Strategist at PennEngineering, you'll collaborate with teams that do truly amazing things.
Join us as we build the future in Manufacturing and Engineering!

Perks and Benefits:
<ul>
<li>Medical &amp; Employer Paid: Dental and Vision</li>
<li>Parental Leave</li>
<li>401k and Employer Match</li>
<li>Paid time off and holidays</li>
<li>Tuition reimbursement</li>
<li>Paid On the Job Training</li>
<li>Performance incentive bonuses
</li><li>Community Volunteering</li>
<li>Talent Referral Bonus Program</li>
<li>Employee Centric Culture</li>
<li>Company Provided Technology (laptop, phone, monitors for office and home environment)
</li></ul>WHAT YOU WILL DO:

This role is focused on a strategic, hands-on content leader who understands that search is changing - and knows how to create content that performs in both traditional search engines and AI-driven discovery tools. This role translates business objectives into content strategies that feel authentic, discoverable, and shareable&mdash;while building a consistent brand strategy that ladders up to broader campaigns and growth goals.

As our Content Strategist, you'll develop and execute a modern content strategy focused on Answer Engine Optimization (AEO) by developing messaging frameworks and strategic guidelines that unify creative across social, owned, and earned channels.

This role goes beyond blog posts and landing pages - it's about structuring and packaging information so that it's visible, cited, and trusted by search engines, AI assistants, and customers alike.
In collaboration with marketing team, you will also develop and update content across written communications, videos/scripts, and digital content for use on the web and live delivery.

The ideal candidate is a strategic thinker who is also willing to execute content development in-house, significantly reducing reliance on external agencies. A background in technical content, engineering and / or manufacturing is highly preferred.

What You'll Do
<div>
Own Content Strategy, Writing &amp; Execution</div>
<ul><li><div>Serve as the primary writer for core marketing content, including website pages, landing pages, whitepapers, case studies, sales enablement assets, and campaign content&mdash;from first draft through final publish.</div>
</li><li><div>Develop solution-oriented storytelling that clearly connects products, services, and customer needs across sectors.</div>
</li><li><div>Own the end-to-end content lifecycle, including editorial planning, writing, optimization, publishing, and ongoing updates across websites, landing pages, social channels, and sales content.</div>
</li><li><div>Build and manage a strategic content roadmap and editorial calendar aligned with product marketing, demand generation, and owned SEO/AEO priorities.</div>
</li><li><div>Partner with Product Marketing, Sales, and Demand Gen to identify content gaps, prioritize topics, and map content to the customer journey.</div>
</li></ul><div>Own SEO &amp; AI / Answer Engine Optimization (AEO)</div>
<ul><li><div>Own SEO and AEO execution end-to-end, including keyword and query research, search intent mapping, on-page optimization, internal linking, and content refreshes.</div>
</li><li><div>Develop and write AEO-optimized content that directly answers high-intent buyer and user questions and performs well across AI-powered and answer-based search experiences.</div>
</li><li><div>Apply structured content techniques (e.g., question-led frameworks, modular content, schema-informed formatting) to improve discoverability and authority.</div>
</li><li><div>Experiment with emerging AI search tools and discovery platforms to extend content reach and performance.</div>
</li></ul><div>Measure, Learn &amp; Improve</div>
<ul><li><div>Monitor and analyze content performance across organic search, AI discovery, and referral channels.</div>
</li><li><div>Translate insights into action by refining topics, formats, structure, and optimization approaches.</div>
</li><li><div>Stay ahead of evolving SEO and AEO trends to ensure content remains competitive and effective.</div>
</li></ul><div>This is a hands-on individual contributor role that blends strategy, writing, and optimization. Success requires comfort owning both content creation and SEO/AEO execution, not just direction or review.</div>
#LI-BS1

Position can be remote. For those local to our headquarters in Doylestown, PA it will be hybrid
Requirements:
WHAT WE ARE LOOKING FOR:
<ul>
<li>5-10 years of content strategy experience, ideally in the B2B industrial space or in a fast-paced marketing team.</li>
<li>Proven success developing content strategies that drive awareness, organic engagement, and audience growth.</li>
<li>Strong grasp of how brand, creative, and media intersect across social, web, and earned channels.</li>
<li>Portfolio of demand-generating content and programs tied to measurable business outcomes</li>
<li>Experience briefing and producing written and multimedia content in partnership with internal teams or external vendors</li>
<li>Strong analytical skills with ability to translate performance data into actionable optimizations</li>
<li>Demonstrated ability to apply Gen-AI tools or automation to marketing workflows</li>
<li>Expertise in writing and structuring content for both humans and machines.</li>
<li>Strong editorial instincts with the ability to simplify complex topics.</li>
<li>Familiarity with tools like ChatGPT, Gemini, etc. - and how to integrate AI into your workflow.</li>
<li>Ability to balance quick-turn execution with long-term brand storytelling.</li>
<li>Comfortable working cross-functionally in a large scale, global environment.</li>
<li>Experience in managing freelance writers or agency partners.</li>
<li>Background in journalism, technical writing, or UX writing.</li>
<li>Proficient in additional languages such as German, Spanish and Chinese is helpful</li>
</ul>
Our commitment to Diversity, Equity and Belonging (DEB) endeavors to create a safe space for all employees and customers, regardless of age, race, sex, gender identity, national origin, or religion. We lift up voices and opinions by creating a respectful work environment where difference is valued, and we are doing our part to build towards a greater society where diverse points of view are celebrated.</div>

CO BUILD PVT LTD

We are looking for a creative and results-driven Social Media Marketing Strategist to develop and execute impactful social media strategies. The ideal candidate should have strong content planning skills, audience growth expertise, and the ability to drive engagement and brand awareness across digital platforms.Key Responsibilities<ul><li>Develop and implement social media marketing strategies</li><li>Plan and manage monthly content calendars</li><li>Create engaging captions and campaign concepts</li><li>Monitor trends and optimize content performance</li><li>Run and manage paid social media campaigns</li><li>Analyze insights and prepare performance reports</li><li>Increase brand awareness, engagement, and lead generation</li><li>Coordinate with the design and content team</li></ul>Requirements<ul><li>1&ndash;3 years of experience in social media marketing</li><li>Strong understanding of Instagram, Facebook, LinkedIn, and TikTok algorithms</li><li>Experience with Meta Ads Manager and paid campaigns</li><li>Creative mindset with strong communication skills</li><li>Basic knowledge of analytics and reporting tools</li><li>Ability to work independently and meet deadlines</li><li>Portfolio or previous campaign examples preferred</li></ul>What We Offer<ul><li>Competitive salary package (50k&ndash;75k PKR)</li><li>Professional and growth-oriented environment</li><li>Opportunity to lead brand strategy and campaigns</li><li>Long-term career growth</li></ul>Location: 1st Floor, 436Q, Phase 2, DHA, Opposite Avenue Mall, Ghazi Road, Lahore Salary Package: 50,000 &ndash; 75,000 PKR (Based on experience) Job Type: Full-Time | On-site | Female Office Timings: 10:00 AM &ndash; 6:00 PM Ramadan Timings: 9:00 AM &ndash; 4:00 PMJob Type: Full-timePay: Rs50,000.00 - Rs75,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Work Location: In person

Social Media Marketing Strategist - Female

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Content Marketing Strategist

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Social Media Marketing Strategist - Female