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HR Ways

About Our Client: &#65279;Our client is a global leader in workplace behavior change, empowering businesses to cultivate skills and habits that drive safety, health, and productivity since 1992.What We're Looking For:We are looking for an experienced Senior Content Strategist with 3 to 5 years of hands-on experience in content management, strategy, and marketing. The ideal candidate will be responsible for managing end-to-end content workflows and developing comprehensive content strategies across multiple channels including blogs, social media, cold campaigns, and whitepapers. A strategic thinker with excellent organizational skills and a deep understanding of content marketing is essential for this role.Responsibilities:<ul><li>Develop, manage, and optimize content workflows to ensure timely delivery and high-quality output.</li><li>Create comprehensive content strategies that align with business goals and target audiences across multiple platforms.</li><li>Manage the blog editorial calendar including topic ideation, keyword strategy, content creation, and final publishing.</li><li>Collaborate with SEO and marketing teams to integrate keyword research and SEO best practices into content.</li><li>Develop and execute content marketing campaigns to support lead generation and brand positioning objectives.</li><li>Monitor content performance using analytics tools, reporting insights and recommending improvements.</li><li>Work cross-functionally with design, social media, and sales teams to ensure cohesive brand messaging and campaign execution.</li><li>Stay updated on industry trends, content marketing innovations, and best practices including AI content automation.</li></ul>What's Required:Content Management:<ul><li>3 to 5 years of professional experience in managing content workflows.</li><li>Proven ability to oversee content calendars, ensuring smooth workflow from ideation to publication.</li></ul>Content Strategy:<ul><li>Experience in creating full content strategies tailored for different content types such as blogs, landing pages, social media, cold outreach campaigns, whitepapers, and more.</li><li>Expertise in managing blog editorial calendars, including topic selection, keyword research and final publication.</li></ul>Content Marketing:<ul><li>Ability to develop and implement effective content marketing strategies to drive lead generation and brand awareness.</li><li>Strong understanding of content promotion tactics and measurement of content marketing ROI.</li></ul>AI Content Automation:<ul><li>Experience integrating AI solutions to streamline content production, improve efficiency, and maintain quality standards.</li><li>Ability to balance automated content generation with human oversight to ensure relevance and brand voice consistency.</li></ul>Other Details:Work Mode: Onsite, KarachiExperience: 3-5 yearsDays: &#65279;Monday to FridayTiming: &#65279;9AM-6PM&#65279;Benefits:<ul><li>Annual performance-based increments and bonuses</li><li>Health insurance</li><li>Life Insurance, and more</li></ul>About HR Ways:HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.Job Type: Full-timeWork Location: In person

Content Specialist

Al-Siraat Group

Job Title: Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group (Real Estate)Company: Al-Siraat Group / Siraat Real Estate &amp; Builders Industry: Overseas Real Estate &amp; Property Development Location: DHA Karachi/Pakistan Job Type: Full-Time (On-site / Hybrid) Salary: Competitive, based on experienceAbout Al-Siraat GroupAl-Siraat Group is a rapidly growing real estate and property development company, known for its innovative approach to modern housing and commercial projects. We are expanding our digital presence and looking for a creative, data-driven professional to strengthen our marketing and content team.Position OverviewWe&rsquo;re hiring a Performance Marketing &amp; Video Content Specialist who can blend marketing strategy, digital advertising, and creative video storytelling. This role requires someone who can drive leads, conversions, and brand visibility through smart campaigns and engaging real-estate video content.Key ResponsibilitiesPerformance Marketing<ul><li>Plan, execute, and optimize paid campaigns on Meta Ads (Facebook/Instagram), Google Ads, YouTube, and TikTok.</li><li>Develop data-driven marketing strategies to generate qualified real-estate leads.</li><li>Track KPIs, prepare reports, and improve campaign performance using analytics tools.</li><li>Manage ad budgets efficiently to maximize ROI.</li><li>Work closely with the sales and creative team to align campaigns with property launches and promotions.</li></ul>Video &amp; Content Creation<ul><li>Produce, edit, and optimize videos and reels for property showcases, project highlights, and social media ads.</li><li>Create compelling visuals and short-form content to enhance audience engagement.</li><li>Manage shoots (on-site property visuals, client testimonials, project updates).</li><li>Maintain brand consistency and ensure all media content reflects Al-Siraat Group&rsquo;s identity.</li></ul>Requirements<ul><li>Minimum 2&ndash;3 years of experience in performance marketing or digital advertising (real estate experience preferred).</li><li>Proficiency in Meta Business Suite, Google Ads Manager, TikTok Ads Manager, and related tools.</li><li>Strong command of video editing software (Adobe Premiere Pro, Final Cut Pro, or CapCut Pro).</li><li>Solid understanding of digital analytics and campaign reporting.</li><li>Excellent communication and storytelling skills.</li><li>Creative mindset with attention to detail.</li></ul>Preferred Qualifications<ul><li>Experience working with real estate marketing campaigns.</li><li>Knowledge of SEO, A/B testing, and retargeting strategies.</li><li>Familiarity with Capcut, Canva, Premier Pro, or motion graphics.</li><li>Understanding of Pakistani property market and buyer behavior (plus point).</li></ul>What We Offer<ul><li>Competitive salary with performance-based bonuses.</li><li>Opportunity to work with an ambitious and fast-growing real estate brand.</li><li>Collaborative, creative, and supportive team environment.</li><li>Career growth opportunities and professional development.</li><li>Modern workplace environment with access to the latest tools.</li></ul>How to ApplySend your CV, portfolio, and 2&ndash;3 examples of your marketing campaigns or video work to: https://wa.me/923265534422 Please mention &ldquo;Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group&rdquo; in the subject line.Job Type: Full-timePay: Up to Rs75,000.00 per monthWork Location: In person

Performance Marketing & Video Content Specialist

Lucid Web Solutions

<ul><li>Location: On-site</li><li>Type: Full-time</li></ul>About the CompanyWe are a digital-first organization managing a portfolio of internal online platforms &mdash; ranging from content and travel experiences to professional services and digital products.Our goal is to grow these platforms through creative storytelling, visual engagement, and high-performing social media content that drives awareness and inbound traffic.We&rsquo;re building a lean, creative growth team to handle all marketing, content, and social operations internally &mdash; producing everything from blog articles and web content to social media campaigns and ads.About the RoleWe&rsquo;re hiring a Social Media, Content &amp; Creative Specialist who can handle every stage of creative and content production &mdash; writing, designing, filming, editing, posting, and analyzing performance.You&rsquo;ll manage day-to-day social presence across multiple brands, create blogs and website content, design visuals, and bring marketing campaigns to life in collaboration with the marketing specialist and leadership.This is a hands-on, creative, and strategic role &mdash; ideal for someone who loves both content creation and digital marketing execution.Responsibilities1. Social Media Management &amp; Content Creation<ul><li>Create, film, and edit Reels, TikToks, YouTube Shorts, and other visual content.</li><li>Manage posting calendars across social channels (Instagram, TikTok, YouTube, LinkedIn, Facebook).</li><li>Write and design social posts, captions, hooks, and stories that align with brand tone.</li><li>Research trends, hashtags, and opportunities for reach and engagement.</li></ul>2. Blog &amp; Web Content Creation<ul><li>Write and edit blogs, feature stories, and web pages for company-owned platforms.</li><li>Collaborate on keyword research and ensure content is SEO-optimized.</li><li>Design visuals and layout elements for blogs and landing pages (using Canva, Photoshop, or Figma).</li><li>Maintain consistency in tone, format, and quality across all content.</li></ul>3. Campaign Support &amp; Paid Media<ul><li>Develop visuals and short-form assets for digital ad campaigns.</li><li>Assist in post boosting and performance tracking on social platforms.</li><li>Support marketing specialist in coordinating paid and organic content efforts.</li></ul>4. Community Building &amp; Outreach<ul><li>Engage with audiences across platforms (comments, DMs, mentions).</li><li>Assist with outreach to content creators, guest bloggers, and affiliates.</li><li>Help build online communities and partnerships through social engagement.</li></ul>5. Analytics &amp; Reporting<ul><li>Track social performance metrics and content engagement.</li><li>Provide feedback on trends, content performance, and optimization opportunities.</li></ul>Required Skills &amp; Experience<ul><li>2&ndash;4 years in content creation, digital marketing, or social media.</li><li>Excellent writing and storytelling skills for blogs and web content.</li><li>Strong proficiency in video editing (CapCut, Adobe Premiere, Final Cut) and graphic design (Canva, Photoshop, or Figma).</li><li>Understanding of SEO fundamentals and keyword-based writing.</li><li>Experience managing multiple brands or projects at once.</li><li>Highly organized, creative, and proactive mindset.</li></ul>Why This Role Is Exciting<ul><li>Creative ownership across multiple brands and content formats.</li><li>A chance to write, design, film, and publish across all company platforms.</li><li>Close collaboration with leadership and technical marketing for unified growth strategy.</li><li>Immediate, visible impact on traffic, engagement, and brand growth.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs200,000.00 per monthApplication Question(s):<ul><li>How would you rate your communication skills out of 10?</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Lead Content & Creative Specialist

AppedologyPK Recruitment

Social Media &amp; Growth Specialist. Role SummaryAppedology is hiring a Social Media &amp; Growth Specialist to independently manage the organic social media strategy and execution for our US-based brands. This is a full-ownership role where the candidate must drive everything from strategy and content creation to daily publishing, community engagement, and measurable results - strictly organic, with no paid advertising required.The primary goal is to transform our social presence into a predictable source of audience growth, strong engagement, and qualified inbound leads.II. Core Responsibilities (Full Ownership)The specialist is fully responsible for the entire social media cycle and must work autonomously.Strategy &amp; Planning<ul><li>Develop and execute a 90-day organic growth strategy targeting US audiences across platforms like LinkedIn, Instagram, X/Twitter, and Facebook.</li></ul><ul><li>Build and maintain a 12-week rolling content calendar, ensuring consistent publishing and alignment with overall marketing objectives.</li></ul>Content Creation &amp; Publishing<ul><li>Create, schedule, and publish 15-20 high-value organic posts weekly.</li></ul><ul><li>Write engaging captions, hooks, and Call-to-Actions (CTAs), maintaining the appropriate US tone.</li></ul><ul><li>Repurpose existing long-form content (blogs, articles) into platform-specific formats (carousels, reels, shorts).</li></ul><ul><li>Liaise with internal Design and Content teams for asset delivery, but maintain final accountability for publishing quality and accuracy.</li></ul>Community Management &amp; Leads<ul><li>Actively engage with the community, responding to comments and DMs promptly (target response time: under 2 hours).</li></ul><ul><li>Identify customer pain points and translate these insights into relevant, high-performing content.</li></ul><ul><li>Implement organic funnels (e.g., link-in-bio optimization, specific CTAs) to generate inbound leads.</li></ul>Performance Tracking &amp; Reporting<ul><li>Track and analyze performance metrics weekly and monthly.</li></ul><ul><li>Deliver concise reports with actionable insights and clear recommendations for improvement.</li></ul><ul><li>Coordinate content themes with internal SEO efforts to leverage trending topics.</li></ul>III. Performance Metrics (KPIs)Success in this role will be measured by consistent delivery and improvement across these key organic metrics:Focus AreaKPITargetLeads (Organic)Qualified leads from social media8 per monthFollower GrowthMonthly increase+10-15%Engagement RateInteraction per post+2-3% MoMPublishing ConsistencyCalendar execution rate95-100%Response TimeComments/DMs response time&lt; 2 hoursContent QualityBrand alignment100% adherenceIV. Qualifications &amp; AssessmentA. Required Qualifications<ul><li>Education: Bachelor's degree (16 years of education) in Marketing, Business Administration, Communications, or a related field - mandatory.</li></ul><ul><li>Experience: 3-5 years of hands-on experience managing organic social media for brands targeting US audiences.</li></ul><ul><li>Skills:</li></ul><ul><li>Excellent command of English (US tone and style).</li></ul><ul><li>Proficiency with Meta Business Suite (organic functions), LinkedIn Page Management, Canva, and scheduling tools (Metricool, Buffer, Later, etc.).</li></ul><ul><li>Familiarity with SEO fundamentals for content alignment.</li></ul><ul><li>Strong short-form copywriting, organization, and analytical skills.</li></ul>B. Mandatory Pre-Hiring AssessmentAll shortlisted candidates must complete a hands-on Social Media Skills Test covering these four critical aspects:Skill AreaAssessment DescriptionSEO AwarenessIdentify and apply trending keywords in sample social post captions.CopywritingWrite a 3-post carousel script with engaging CTAs for a US-based audience.Basic DesignCreate one static post or carousel graphic in Canva following mock brand guidelines.Social Media StrategyDraft a 7-day mini-content calendar showing tone, post type, and objective.V. Application RequirementsPlease submit the following items with your application:<ul><li>Updated resume.</li></ul><ul><li>Portfolio or links to brand accounts you have managed (with measurable metrics, if available).</li></ul><ul><li>A short case study (1-page) demonstrating organic growth or engagement results from previous work.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per month

Social Media & Growth Specialist (US BASED EVENING SHIFT)

Heytech Limited

<ul><li>We are looking for a Content Writer to join our team and enhance our websites with new Search Engine friendly content and can join as soon as possible.</li></ul>Note: (It is an onsite job)Job Description: -The candidate should have prior experience in SEO Content writing. in E commerce industry. -Writing compelling titles that capture the attention of search engine users. -Creating concise, eye-catching, and innovative headlines and body copy. -Responsible for writing unique, quality, and flawless content without any plagiarism. -Coordinate with SEO team, use their guidelines for keyword research and increase web traffic. -Developing information that can be used in marketing/Advertisement campaigns. -Able to do editing and polish existing content to improve readability.Qualification: Bachelor's or O/A levels. Experience: At least 1 to 2 years of relevant experience. Skills: Research skills, content-making skills, content-writing skills, organizational skills, communication, CREATIVE WRITING , time management &amp; SEO knowledge. Timings: 9 am to 6 pm (Gulshan e Iqbal) Karachi ONSITEJob Type: Full-timePay: Rs30,000.00 - Rs45,000.00 per monthWork Location: In person

Content Writer / SEO Content Writer

ABS INTERNATIONAL

Location: Karachi (On-site) &mdash; Campus: Gulshan-e-Iqbal Pay: performance bonuses Type: Full-time Night shift Mon&ndash;Sat 6:00pm&ndash;2:00amAbout ABS International We&rsquo;re a 16-year outsourcing partner for US brands. Join our night-shift YouTube growth team and own channel performance with paid tools, training, and clear career paths.What you&rsquo;ll do<ul><li>Lift discoverability &amp; CTR: optimize titles, descriptions, tags, chapters, playlists.</li><li>A/B test thumbnails/titles/CTAs to grow CTR and average view duration (AVD).</li><li>Run keyword research (TubeBuddy/vidIQ/Trends); map content opportunity funnels.</li><li>Build GA4 + YouTube dashboards; report weekly (CTR, AVD, watch time, subs).</li><li>Brief editors on specs; ensure metadata-ready assets; track competitor moves.</li><li>Mentor juniors; maintain and iterate channel playbooks.</li></ul>What you&rsquo;ll bring<ul><li>2+ years hands-on YouTube SEO / channel growth.</li><li>Practical use of YouTube Studio + TubeBuddy or vidIQ.</li><li>Data-driven testing mindset; you&rsquo;ve run A/Bs and retention analyses.</li><li>Comfortable with spreadsheets (pivots) or basic SQL.</li><li>Night-shift, on-site availability in Karachi.</li><li>Portfolio links required (channels/dashboards) + one measurable result (e.g., &ldquo;+30% CTR in 3 months&rdquo;).</li></ul>Tools &amp; support<ul><li>Paid TubeBuddy / vidIQ, Screaming Frog, GA4 access, and upskilling budget.</li><li>Paid training on YouTube algorithms &amp; analytics.</li><li>Performance bonuses; structured path &rarr; Specialist &rarr; Senior &rarr; Channel Lead.</li><li>Night-shift support: transport options and quiet room (per ops plan).</li></ul>Success in your first 90 days<ul><li>Documented A/B testing playbook with &ge; 3 completed tests.</li><li>CTR +X% on tested videos; AVD &amp; watch time up on target playlists.</li><li>At least one target keyword moved into a higher ranking position.</li><li>Weekly dashboard shipped and reviewed with leadership.</li></ul>How to apply (fast) Apply on Indeed (quick questions + CV). Add 2 portfolio links and one line: &ldquo;My best result: ___ (e.g., Increased CTR by 28% in 60 days on Channel X).&rdquo; Shortlisted candidates hear back within 48 hours for a phone interview.Also known as: YouTube Channel Growth Specialist / Video SEO SpecialistJob Type: Full-time On-siteJob Type: Full-timeWork Location: In person

YouTube SEO Specialist (Night Shift) — On-site, Karachi

Collabrains PVT LTD

Job Title: Content Executive Location: P.E.C.H.S Block 06, Karachi Timings: 11:00 AM &ndash; 8:00 PM Job Type: Full-timePosition Overview: We are looking for a Content Executive who can craft engaging, creative, and impactful content for digital platforms. The ideal candidate should have strong writing skills, a flair for creativity, and a good understanding of content trends that drive engagement and brand awareness.Key Responsibilities:<ul><li>Write, edit, and proofread content for websites, blogs, social media, and marketing campaigns</li><li>Develop creative ideas and content strategies to align with brand objectives</li><li>Collaborate with designers, marketers, and developers to produce engaging campaigns</li><li>Optimize content for SEO and digital platforms</li><li>Research industry trends and competitor activities to create fresh and relevant content</li><li>Ensure all content is consistent in tone, style, and quality</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in English, Media Studies, Marketing, Communications, or a relevant field</li><li>1+ year of experience in content writing, copywriting, or a related role</li><li>Excellent command of written and spoken English</li><li>Strong creative writing and storytelling skills</li><li>Basic knowledge of SEO, social media trends, and digital marketing strategies</li><li>Ability to work under deadlines and manage multiple projects simultaneously</li></ul>What We Offer:<ul><li>Competitive salary package</li><li>Professional growth and learning opportunities</li><li>A creative and collaborative work environment</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs80,000.00 per monthWork Location: In person

Content Executive | Females Only

Explore 710+ Content specialist in Karachi this November. Find roles across top companies and apply now to boost your career.