content strategist

PennEngineering

<div>At PennEngineering, we innovate and collaborate to make the world a better place. You can contribute to work that matters with a company where diversity, equity and belonging are shared values. We're committed to fostering an environment for every employee that's welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.

PennEngineering is seeking a motivated, excited, individual to be a part of the Marketing Team. As the Content Strategist at PennEngineering, you'll collaborate with teams that do truly amazing things.
Join us as we build the future in Manufacturing and Engineering!

Perks and Benefits:
<ul>
<li>Medical &amp; Employer Paid: Dental and Vision</li>
<li>Parental Leave</li>
<li>401k and Employer Match</li>
<li>Paid time off and holidays</li>
<li>Tuition reimbursement</li>
<li>Paid On the Job Training</li>
<li>Performance incentive bonuses
</li><li>Community Volunteering</li>
<li>Talent Referral Bonus Program</li>
<li>Employee Centric Culture</li>
<li>Company Provided Technology (laptop, phone, monitors for office and home environment)
</li></ul>WHAT YOU WILL DO:

This role is focused on a strategic, hands-on content leader who understands that search is changing - and knows how to create content that performs in both traditional search engines and AI-driven discovery tools. As our Content Strategist, you'll develop and execute a modern content strategy focused on Answer Engine Optimization (AEO).

This role goes beyond blog posts and landing pages - it's about structuring and packaging information so that it's visible, cited, and trusted by search engines, AI assistants, and buyers alike. You'll collaborate with marketing, sales, and product teams to ensure our content drives awareness, engagement, and conversions.

In collaboration with marketing team, you will also develop and update content across written communications, brochures, videos/scripts, and digital content for use on the web and live delivery.

The ideal candidate is a strategic thinker who is also willing to execute content development in-house, significantly reducing reliance on external agencies. A background in technical content, engineering and / or manufacturing is highly preferred

Lead Content Strategy &amp; Planning
<ul>
<li>Own the end-to-end content strategy - from editorial planning to production workflows - across our websites, landing pages, social channels and sales content.</li>
<li>Build and manage a content calendar aligned with product marketing, demand gen, and SEO/AEO goals.</li>
<li>Collaborate with internal teams to identify content gaps, prioritize topics, and map them to the customer journey.</li>
</ul>
Create &amp; Optimize for AI-First Discovery
<ul>
<li>Develop AEO-optimized content that directly answers high-intent buyer and user questions.</li>
<li>Apply structured content techniques
</li><li>Experiment with emerging AI search tools and discovery platforms to extend content reach.</li>
</ul>
Measure, Analyze &amp; Iterate
<ul>
<li>Monitor and analyze performance across organic, AI, and referral channels.</li>
<li>Translate insights into action by refining strategy and improving content formats.</li>
<li>Stay ahead of evolving search and AEO trends to keep PennEngineering competitive.</li>
</ul>
#LI-BS1
Requirements:
WHAT WE ARE LOOKING FOR:
<ul>
<li>5+ years of content strategy experience, ideally in the B2B industrial space or in a fast-paced marketing team.</li>
<li>Expertise in writing and structuring content for both humans and machines.</li>
<li>Experience creating content that has ranked in featured snippets, voice search, or been cited by AI assistants (e.g., ChatGPT, Grok and others).</li>
<li>Strong editorial instincts with the ability to simplify complex topics.</li>
<li>Familiarity with tools like Jasper, or ChatGPT - and how to integrate AI into your workflow.</li>
<li>Ability to balance quick-turn execution with long-term brand storytelling.</li>
<li>Comfortable working cross-functionally in a large scale, global environment.</li>
<li>Experience in managing freelance writers or agency partners a plus.</li>
<li>Background in journalism, technical writing, or UX writing a plus.</li>
<li>Ability to communicate effectively, both written and verbal, at all levels of the organization in English is required. Proficient in German, Spanish and Chinese a plus.</li>
</ul>
Our commitment to Diversity, Equity and Belonging (DEB) endeavors to create a safe space for all employees and customers, regardless of age, race, sex, gender identity, national origin, or religion. We lift up voices and opinions by creating a respectful work environment where difference is valued, and we are doing our part to build towards a greater society where diverse points of view are celebrated.</div>

Content Strategist

Relinns Technologies

The Role-The Content Strategist will play a pivotal role in shaping the content strategy for BotPenguin and other Relinns products. As part of a fast-paced environment, this role demands a dynamic professional with hands-on experience in content marketing within product companies, ideally in the SaaS space.They will be responsible for developing, implementing, and managing content plans across various platforms, driving brand visibility and customer engagement through strategic campaigns. With expertise in SEO, analytics, and digital marketing principles, the Content Strategist will collaborate across teams to deliver impactful content aligned with business goals.This role offers an opportunity to lead initiatives, analyze performance metrics, and contribute to the overall growth of Relinns&rsquo; products through innovative content strategies.What you need for this role-&#9679; Master&rsquo;s degree in Marketing, Communications, or a related field.&#9679; 2 to 5 years of proven experience in content marketing within a product company (preferably a SaaS product).&#9679; Hands-on experience in planning and executing content strategies and campaigns and being the brand voice.&#9679; Exceptional writing and editing skills with a keen eye for detail ensuring the alignment with overall business goals.&#9679; Strong understanding of SEO, SEM, and digital marketing principles.&#9679; Proficiency in content management systems (CMS) and analytics tools.&#9679; Ability to develop and execute content strategies that drive brand awareness and customer engagement.&#9679; Excellent interpersonal and communication skills, with the ability to collaborate effectively and manage tasks within a team.What you will be doing-&#9679; Lead the creation and execution of content strategies for BotPenguin and other Relinns products. Ensure alignment with business goals and brand guidelines.&#9679; Direct the production of high-quality content across multiple channels (website, blogs, social media, etc.) and collaborate with internal teams to align content.&#9679; Organize and maintain the content calendar, ensuring timely delivery of all content pieces, including blogs, social media posts, and email campaigns.&#9679; Optimize content for SEO to drive organic traffic. Implement SEM strategies to enhance visibility and engagement.&#9679; Monitor content performance using analytics tools. Generate insights to refine content strategies and improve results.&#9679; Plan and execute content-driven marketing campaigns that support broader marketing initiatives.&#9679; Oversee content distribution across owned and earned media channels, ensuring maximum reach and engagement.&#9679; Work closely with marketing, design, product, and sales teams to align content efforts with business objectives.&#9679; Lead and mentor a team of content creators. Provide feedback to ensure high-quality output and continuous improvement.&#9679; Create and maintain training materials for new team members to ensure consistency in content creation.&#9679; Continuously track industry trends and integrate new insights into content strategies.Top reasons to work with us-&#9679; The organization is led by an IIM alumnus who built the organization on a strong set of values. So you will be experiencing an MBA journey itself.&#9679; Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day.&#9679; Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies.&#9679; Enjoy a friendly and high-growth work environment that fosters learning &amp; development.Job Type: Full-timePay: &#8377;400,000.00 - &#8377;800,000.00 per yearBenefits:<ul><li>Flexible schedule</li><li>Health insurance</li><li>Leave encashment</li><li>Provident Fund</li></ul>Ability to commute/relocate:<ul><li>Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)</li></ul>Experience:<ul><li>Content creation: 2 years (Required)</li></ul>Work Location: In person

Stoke, LLC

<div>Senior Content Strategist (full-time)
The Stoke Group
Location: Remote &mdash; United States 

Summary
The Stoke Group is looking for a Content Strategist to develop high-impact marketing content and campaigns for our clients. The ideal candidate will be passionate about great storytelling in any medium. 

What you&rsquo;ll do in this role
<ul><li>Position yourself as a strategic partner to our clients. Understand their business goals, the customers they&rsquo;re trying to reach, and the problems those customers are trying to solve. Become an expert on each client&rsquo;s brand, tone, and voice.</li></ul>
<ul><li>Develop campaign concepts, as well as ideas for individual content assets.</li></ul>
<ul><li>Write insightful, well-organized, and tightly focused briefs that will guide the creation of core and derivative content assets for specific target audiences.</li></ul>
<ul><li>Partner with agency writers, designers, and art directors to develop articles, eBooks, videos, virtual events, promo kits, and other assets and programs.</li></ul>
<ul><li>Analyze performance data for content assets that are in market. Use learnings to optimize existing content marketing programs and ensure that future programs are set up for success.</li></ul> 

What you&rsquo;ll bring to the role
Required qualifications:
<ul><li>Bachelor&rsquo;s degree in a relevant field.</li></ul>
<ul><li>At least 5-7 years of experience in communications, marketing, or a related field.</li></ul>
<ul><li>Exceptional writing and editing skills.</li></ul>
<ul><li>Strong interviewing skills.</li></ul>
<ul><li>Intellectual curiosity, a problem-solving mindset, and a team-oriented work ethic.</li></ul>
Preferred qualifications:
<ul><li>Master&rsquo;s degree in English, journalism, communications, or a related field.</li></ul>
<ul><li>B2B marketing and/or tech industry experience would be a plus.</li></ul>
<ul><li>Experience working in a client service model &mdash; either in an agency setting, as part of an in-house creative services team, or as a freelancer &mdash; would be a plus.</li></ul>
<ul><li>SEO expertise would be a plus.</li></ul> 

About the Stoke Group
The Stoke Group is a digital marketing and content creation agency based in Utah&rsquo;s Silicon Slopes technology corridor. We&rsquo;re an agile, client-first agency built for the new world of digital experience. We&rsquo;ve operated as a fully virtual workplace since 2019 and
have team members in locations from California to New York. Stoke brings together content strategy and development, creative design, and performance analytics to deliver outstanding digital experiences &mdash; and optimize every success.</div>

Elite Video Framework

About EVFEVF is a fast-growing video marketing agency helping coaches, entrepreneurs, and brands build authority and generate demand using high-impact video content. We don&rsquo;t just edit videos&mdash;we build systems, strategies, and frameworks that turn content into clients.We&rsquo;re looking for a high-performance Content Strategist who understands how to grow YouTube channels, LinkedIn audiences, and Instagram presence for our clients. This role is perfect for someone who is obsessed with analytics, creative storytelling, and platform-specific content psychology.Role OverviewAs a Content Strategist at EVF, you will be responsible for planning, designing, and executing growth-focused content strategies across YouTube, LinkedIn, and Instagram. You will work closely with our creative team to ensure every piece of content has a clear purpose, a strong hook, and measurable growth outcomes.Key Responsibilities<ul><li>Develop platform-specific strategies for YouTube, Instagram, and LinkedIn for various client niches.</li><li>Conduct content audits and identify opportunities to optimize existing channels for reach, retention, and conversions.</li><li>Plan monthly content calendars aligned with the client&rsquo;s brand, goals, and audience behavior.</li><li>Research trends, competitor channels, keywords, and industry insights to fuel content ideas.</li><li>Supervise video titles, thumbnails, hooks, scripts, CTAs, and posting formats.</li><li>Optimize YouTube channels for SEO, retention, watch-time, and discoverability.</li><li>Create KPI frameworks and track analytics weekly (views, reach, retention, engagement rates, leads generated).</li><li>Collaborate with editors and project managers to ensure quality and consistency across platforms.</li><li>Suggest viral content opportunities and create data-backed recommendations.</li></ul>Requirements<ul><li>Proven experience growing YouTube channels, Instagram accounts, and LinkedIn profiles (portfolio or case studies required).</li><li>Strong understanding of video hooks, audience psychology, thumbnails, and retention principles.</li><li>Experience with YouTube Studio, analytics tools, content planning platforms, and trend research tools.</li><li>Excellent sense of storytelling, clarity, and messaging.</li><li>Ability to work with multiple clients and manage content calendars efficiently.</li><li>Strong communication skills and the ability to explain strategy clearly to clients.</li><li>Up-to-date with the latest platform changes, trends, and growth tactics.</li></ul>Preferred Skills<ul><li>Experience in personal branding strategy.</li><li>Understanding of short-form content formats (Reels, Shorts, TikTok).</li><li>Ability to write scripts or structure content outlines.</li><li>Knowledge of SEO principles for YouTube.</li></ul>What We Offer<ul><li>100% remote, flexible working environment.</li><li>Opportunity to work with fast-growing creators, coaches, and brands internationally.</li><li>Creative freedom + growth-focused culture.</li><li>Long-term career opportunities based on performance.</li></ul>Who This Role Is Perfect For<ul><li>Content strategists who love data as much as creativity.</li><li>YouTube/IG/LinkedIn strategists who want to scale multiple brand channels.</li><li>People who understand that content is not just posting&mdash;it&rsquo;s a system, a funnel, and a growth engine.</li></ul>Job Type: Full-timePay: &#8377;15,000.00 - &#8377;25,000.00 per monthBenefits:<ul><li>Flexible schedule</li><li>Paid sick time</li><li>Paid time off</li><li>Work from home</li></ul>Work Location: Remote

Content-Whale

About Content Whale-Welcome to Content Whale, where we redefine the content industry. With exemplary SEO content fused with captivating visuals, we help businesses become content accelerated entities. Experience the power of our professional approach and unleash your true potential. Join us on the journey to content excellence.Seeking a talented and experienced Content Strategist to develop and implement engaging content strategies that drive brand awareness and achieve business goals. Join our team and make a significant impact with your expertise in crafting compelling content strategies.Job Location -In Office- 91Springboard Lotus, MIDC Central road, Andheri(E)Job Type -Full Time EmployeeJob Function -Sales DepartmentWhat will you do?-<ul><li>Develop and execute content strategies aligned with business objectives and target audience.</li><li>Serves as a primary contact for clients once the initial meeting is done.</li><li>Conduct thorough research to understand industry trends, target audience preferences, and competitive landscape.</li><li>Develop and execute content strategies tailored to client needs, business goals, and target audiences, ensuring seamless implementation from start to finish.</li><li>Create content calendars and oversee the production and distribution of high-quality content.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive content experiences.</li><li>Utilize Excel for detailed tracking of content performance, project timelines, reporting, and data analysis to keep clients informed and ensure successful project delivery.</li><li>Conduct content audits and provide recommendations for optimising content performance.</li><li>Monitor content performance metrics and use insights to refine strategies and improve results.</li><li>Stay updated with emerging content marketing trends, techniques, and best practices.</li><li>Collect and incorporate client feedback into ongoing content projects, ensuring continuous alignment with their evolving needs and expectations.</li></ul>What do we expect from you?-<ul><li>Bachelor's degree in Marketing, Communications, Journalism, or a related field.</li><li>Proven experience as a Content Strategist or similar role.</li><li>Strong understanding of content marketing principles and strategies.</li><li>Strong proficiency in Excel for tracking, reporting, and analyzing content performance.</li><li>Excellent verbal and written communication skills, with the ability to interact directly with clients and internal teams.</li><li>Excellent research and analytical skills.</li><li>Understanding of content management systems (CMS) and SEO best practices.</li><li>Ability to manage multiple projects and meet deadlines.</li><li>Creative thinking and problem-solving abilities.</li><li>Strong attention to detail and quality assurance.</li></ul>Company Culture -Join a collaborative and flexible work culture that values teamwork and open communication. We foster a collaborative environment where you'll collaborate closely with colleagues, share knowledge, and contribute to our collective success. Enjoy work-life balance with our flexible arrangements, accommodating personal needs while ensuring productivity. Embrace change and be part of an agile organisation that stays ahead, contributing to continuous improvement efforts.Perks and Benefits -Alternate Saturdays offCasual AttireFree Lunch &amp; SnacksQuarterly Rewards and RecognitionPerformance bonus &amp; IncentivesHealth InsuranceJob Type: Full-timePay: &#8377;14,034.76 - &#8377;52,010.30 per monthBenefits:<ul><li>Food provided</li><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

Simform

<div><div><div><div>Job Title: Content Strategist 
Experience Required: 5+ years 
Location: Ahmedabad (On-site) 
Department: Marketing</div><div> 
About Simform:</div><div>
Simform is a leading digital engineering company helping organizations unlock their potential through cutting-edge cloud, AI/ML, and data engineering solutions. As partners of Microsoft, AWS, Google Cloud, and Databricks, we work with clients across North America, the UK, and Northern Europe to build scalable, intelligent, and experience-led digital products. At Simform, we foster a vibrant, inclusive work culture that values innovation, autonomy, and continuous growth.</div><div>
Role Overview:</div><div>
We are looking for a Content Strategist to lead Simform&rsquo;s content marketing efforts across the entire funnel. In this role, you will be responsible for creating data-driven content strategies, driving ideation, and ensuring consistent, compelling storytelling across channels and formats. This is a highly collaborative role that requires a deep understanding of the B2B buyer journey and the ability to align content with business and marketing goals. You&rsquo;ll partner with content writers, designers, and marketing stakeholders to produce content that informs, engages, and converts.</div><div>
You&rsquo;ll report directly to the Content Marketing Lead.</div><div><h3 class="jobSectionHeader"> 
Key Responsibilities:</h3><ul><li>
Develop and implement strategic content plans aligned with business goals, buyer personas, and all stages of the marketing funnel.</li><li>
Drive content ideation and oversee the creation of high-quality content assets&mdash;blogs, whitepapers, landing pages, case studies, thought leadership, and more.</li><li>
Leverage generative AI tools (e.g., ChatGPT, Perplexity) to accelerate content creation without compromising on brand voice and quality.</li><li>
Monitor and analyze content performance using tools like Google Analytics, HubSpot, and Ahrefs to optimize content for better reach and conversions.</li><li>
Collaborate with the website and demand generation teams to identify high-impact topics, keywords, and formats that align with lead generation goals.</li><li>
Edit and review content to ensure clarity, consistency, and adherence to Simform&rsquo;s tone and editorial standards.</li><li>
Stay up-to-date with industry trends, competitor strategies, and emerging content formats to keep Simform&rsquo;s content fresh and relevant.</li><li>
Manage a content calendar and ensure consistent publishing across relevant platforms.</li><li>
Provide creative direction and collaborate with designers to visualize content effectively.</li><li>
Report on performance metrics and share insights to improve content strategy and engagement.</li></ul>
</div><div><h3 class="jobSectionHeader">
Required Skills &amp; Qualifications:</h3><ul><li>
5+ years of experience in content strategy, editorial, or content marketing roles, preferably in a B2B tech environment.</li><li>
Strong knowledge of content marketing strategy, SEO, the B2B buyer journey, and funnel-based content planning.</li><li>
Proven track record of planning and executing content strategies that drive traffic, engagement, and qualified leads.</li><li>
Hands-on experience with content and performance tools like Google Analytics, HubSpot, and Ahrefs.</li><li>
Proficiency with generative AI tools for content ideation and production.</li><li>
Exceptional writing, editing, and proofreading skills with a sharp attention to detail.</li><li>
Understanding of SEO principles, on-page optimization, and content best practices.</li><li>
Familiarity with the software development and digital engineering space is a strong advantage.</li><li>
Self-motivated with strong organizational skills and the ability to manage multiple projects simultaneously.</li></ul><div></div><h3 class="jobSectionHeader"> 
Benefits of Joining Us:</h3><ul><li>
Flat-hierarchical, friendly, and engineering-oriented work culture.</li><li>
Flexible work timing, life event leaves, and WFH options.</li><li>
Free health insurance.</li><li>
Office facilities with a game zone, in-office kitchen with affordable lunch service, and free snacks.</li><li>
Sponsorship for certifications/events and library service.</li></ul></div></div></div></div>

Thermo Fisher Scientific

<div>Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Overview
Thermo Fisher Scientific is looking for a Digital Content Strategist (SEO, AEO, GEO) looking to propel their career by joining a young and talented team of digital marketing professionals. The role sits within our APJ Digital Marketing Operations COE, driving strategies and execution for the brand, reporting to our Digital Growth Manager.
This is an exciting and challenging role with the opportunity to create an impact on the growth of a global brand in the Asia Pacific except China (APJ) region. You will be responsible for responsible for driving and executing Thermo Fisher&rsquo;s visibility in emerging AI-powered search platforms (Google SGE, ChatGPT, Perplexity, Gemini, and voice assistants) by partnering with Global and local teams. This role blends deep technical SEO expertise with strategic foresight to optimize regional and local content for answer engines and generative search platforms. By collaborating across marketing, content, and development teams, this role ensures that our customers&rsquo; digital experiences are structured, discoverable, and aligned with evolving user behaviors. This position is critical in shaping the future of organic discoverability and positioning Thermo Fisher at the forefront of AI-driven search. We are looking for someone with a positive attitude, enthusiastic and is flexible in embracing changes and new challenges.
Key Responsibilities:<ul><li>
Strategy Development: Recommend and implement AEO and GEO strategies to improve visibility and market presence of the brand and generate demand.</li><li>
Audit &amp; Optimisation: Review existing SEO implementations (audit backlinks, remove toxic links) and initiate pilots with local marketers to enhance current content in line with global guidelines or even co-create FAQ-driven, AI-friendly content (guides, comparisons, short answers). Identify gaps and suggest improvements for better performance.</li><li>
Performance Analysis: Conduct comparative analysis of historical and current data to demonstrate the impact of implemented strategies.</li><li>
Set standards: Advise best practices for URL taxonomy and work with Web Operations team to set up guardrails for regional content.</li><li>
Competitor Benchmarking: Use tools to benchmark Thermo Fisher against competitors and monitor competitors&rsquo; rankings.</li><li>
Trend Monitoring: Identify and leverage emerging trends in AEO and GEO and conversational AI to maintain competitive advantage</li></ul>
Requirements/Qualifications:<ul><li>
Proven track record of success in implementing SEO strategies with measurable results.</li><li>
Minimum 5 years of experience in SEO and/or AEO / GEO.</li><li>
Bachelor&rsquo;s or Master&rsquo;s degree in Computer Science, Data Analytics, Marketing or related field.</li><li>
Strong analytical, communication, and presentation skills.</li><li>
Proficiency in Adobe Analytics, Google Search Console, SEMrush, or similar SEO tools.</li><li>
Familiarity with HTML/CSS, JavaScript, and CMS platforms (e.g., AEM).</li><li>
Understanding of natural language processing (NLP) evaluation metrics.</li><li>
Ability to work with analyst to articulate requirement for reporting and analysis.</li><li>
Knowledge of A/B testing, conversion rate optimisation (CRO), and UX principles.</li></ul></div>

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