content strategist

Krunk Cards

&lt;About the Role&gt; Krunk Cards is a fast-growing live-commerce trading card business selling across Whatnot, eBay Live, and Fanatics Live. The Content Strategist owns the top of the growth funnel. You are responsible for driving organic impressions across Instagram, TikTok, X, and YouTube &mdash; the single metric that determines whether more people discover Krunk Cards each week. You set the content strategy, build and manage the content calendar, define output targets, and manage a team of Content Producers who execute daily.This is a leadership and strategy role, not a production role. You decide what gets made, when it goes out, and how it performs. You build the playbooks your producers follow for product releases, show promotions, and evergreen content. You own the number and you own the plan to hit it.&lt;What You'll Do&gt;<ul><li>Own the Content Team&rsquo;s L1 metric: organic impressions across all social platforms</li><li>Develop and maintain the content strategy aligned to Krunk Cards&rsquo; growth funnel &mdash; ensuring content drives awareness that the Marketing Team can convert into traffic and the Stream Team can activate into buyers</li><li>Build, manage, and continuously refine the content calendar across Instagram, TikTok, X, and YouTube</li><li>Set weekly content output targets for Content Producers and hold them accountable to quality and consistency</li><li>Create repeatable content playbooks for product releases (teaser &rarr; unboxing &rarr; show clip &rarr; recap) so execution is fast and predictable</li><li>Manage and develop Content Producers &mdash; assign work, give creative direction, review output, and provide feedback</li><li>Analyze content performance weekly and report findings in the Monday scorecard review, identifying what&rsquo;s working, what&rsquo;s not, and what to adjust</li><li>Set quarterly rocks (1&ndash;3 priorities) for the Content Team tied to the organic impressions target</li><li>Coordinate cross-team handoffs &mdash; decide which content gets repurposed for the Marketing Team&rsquo;s paid and affiliate channels, which clips support Stream Team show promos, and which assets feed Community Team engagement</li><li>Stay ahead of platform algorithm changes, trending formats, and competitive landscape to keep the content strategy current</li><li>Manage the content asset library and ensure brand consistency across all platforms and formats</li><li>Participate in the weekly L10 meeting, surfacing issues and proposing solutions related to awareness and content performance</li></ul>&lt;What You Bring&gt;<ul><li>3+ years of experience in social media strategy or content marketing, ideally in e-commerce, live-commerce, or creator-driven brands</li><li>Proven track record of growing organic reach and impressions across Instagram, TikTok, and/or YouTube</li><li>Experience managing content creators or a small creative team &mdash; you know how to set targets, give feedback, and get consistent output</li><li>Strong analytical skills &mdash; you&rsquo;re comfortable pulling platform analytics, interpreting trends, and making data-driven calendar decisions</li><li>Deep understanding of platform-specific content strategy (what works on TikTok is different from Instagram is different from YouTube)</li><li>Ability to build systems and playbooks that scale &mdash; you think in templates, workflows, and repeatable processes, not one-off ideas</li><li>Excellent communication skills for cross-team coordination and weekly reporting</li><li>Interest in trading cards, sports cards, collectibles, or live-commerce is a strong plus</li><li>Comfort in a fast-moving, founder-led environment where you&rsquo;ll have real ownership and real accountability</li></ul>&lt;How Success Is Measured&gt;You own the organic impressions number. Everything else flows from that. You will be evaluated on:<ul><li>Organic impressions growth &mdash; week-over-week and quarter-over-quarter trajectory across all platforms</li><li>Content calendar execution &mdash; is the team shipping on schedule with no gaps in the posting cadence</li><li>Producer output and quality &mdash; are your direct reports hitting their targets and improving over time</li><li>Cross-team impact &mdash; is content being successfully repurposed for marketing, stream promotion, and community engagement</li><li>Quarterly rocks &mdash; did you hit the 1&ndash;3 priorities you set for the quarter</li><li>Scorecard reporting &mdash; are you surfacing clear, actionable insights every Monday</li></ul>&lt;Why Krunk Cards&gt;<ul><li>Own the entire content function at a scaling live-commerce brand &mdash; this is not a middle-management role buried in approvals</li><li>Direct line to the founder with real decision-making authority over strategy and team</li><li>Build something from the ground up &mdash; establish the playbooks, hire the team, set the standard</li><li>Work in the trading card and collectibles space &mdash; a passionate, high-energy community</li><li>Clear operating framework (EOS-aligned) so you always know what you own, what you&rsquo;re measured on, and where you stand</li></ul>Pay: $48,000.00 - $60,000.00 per yearBenefits:<ul><li>Flexible schedule</li><li>Paid time off</li></ul>Work Location: In person

Content Strategist

GHA Marketing Ltd

Position: Digital Content StrategistWorking Hours: Monday to Friday | 10:00 AM &ndash; 6:00 PMEmployment Type: Full-Time, OnsiteAbout UsHG Marketing is a podcast agency based in Lahore, helping marketers &amp; entrepreneurs generate leads through B2B podcasting. With a focus on building systems, creating quality content, and lead generation, HG Marketing provides opportunities for business growth and success.Key ResponsibilitiesAbout the Role We are looking for a highly detail-oriented Digital Content Strategist Specialist to oversee end-to-end podcast execution for multiple clients. This role is responsible for quality control, publishing, scheduling, client communication, and workflow management across audio, video, and written podcast assets. This is not a creative editing role. This is a systems, quality, and operations role that ensures every asset delivered to clients is accurate, polished, compliant, and published correctly across all platforms.Quality Assurance &amp; Review<ul><li>Perform thorough quality checks on podcast videos, audio files, show notes, articles, clips, and thumbnails using structured checklists</li><li>Identify errors, inconsistencies, compliance issues, and brand mismatches across all assets</li><li>Ensure final deliverables meet internal standards and client-specific guidelines before approval</li></ul>Publishing &amp; Scheduling<ul><li>Schedule and publish podcast episodes on YouTube, Spotify, Apple Podcasts, and other podcast platforms</li><li>Upload, optimize, and manage episode metadata including titles, descriptions, tags, timestamps, and thumbnails</li><li>Maintain and manage content calendars for podcasts, clips, and related assets</li></ul>Client &amp; Account Management<ul><li>Act as the primary point of contact for assigned clients</li><li>Communicate updates, timelines, feedback, and approvals clearly and professionally</li><li>Ensure smooth coordination between internal teams (editors, writers, designers) and clients</li></ul>Workflow &amp; Operations Management<ul><li>Manage multiple client workflows simultaneously without delays or quality drops</li><li>Track asset movement from raw files &rarr; edited &rarr; QA &rarr; publishing &rarr; client delivery</li><li>Ensure deadlines are met and bottlenecks are identified early</li></ul>Documentation &amp; Process <ul><li>Follow and improve SOPs, QA checklists, and workflow systems</li><li>Maintain organized records of published episodes, revisions, and approvals</li></ul>Required Skills &amp; Experience <ul><li>Strong experience in podcast management, content operations, or media QA</li><li>Exceptional attention to detail and ability to spot errors others miss</li><li>Hands-on knowledge of YouTube, Spotify, Apple Podcasts, and podcast hosting platforms</li><li>Experience managing multiple clients and fast-moving workflows</li><li>Clear written and verbal communication skills</li><li>Comfortable working with structured processes, checklists, and deadlines</li></ul>Who is best fit for this roleThis role is ideal for someone who<ul><li>Enjoys systems, structure, and quality control</li><li>Takes ownership and accountability seriously</li><li>Can manage clients without hand-holding</li><li>Understands that execution and accuracy matter more than creativity</li></ul>Job Type: Full-timePay: Rs70,000.00 - Rs85,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>1-2: 1 year (Required)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

Digital Content Strategist

Backwoods Life®

<div>
 
 
 Company Description
 
 
 
 Backwoods Life&reg; is an award-winning outdoor television show airing annually on the Sportsman Channel in the United States and Canada. Hosted by Michael Lee and Kevin Knighton, the show captures thrilling outdoor adventures across North America. With a social media following over 2.3 million, Backwoods Life&reg; consistently creates engaging weekly content, reaching hundreds of millions of viewers each year. The team&rsquo;s passion for the outdoors drives their mission to deliver highly rated, dynamic, and adventurous programming.
 
 
 
 
 
 
 Role Description
 
 
 
 This is a part-time, on-site role based in Hahira, GA, for a Content Strategist / Assistant. Responsibilities include assisting with content planning, scheduling, and production for social media and more. The role also involves researching and developing creative ideas, managing video and photo assets, proofreading, and ensuring content consistency. Additionally, the Content Strategist / Assistant will collaborate with the team to align content strategies and maintain audience engagement.
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Strong skills in Content Strategy, Planning, and Calendar Management
 </li>
 <li>
 Experience with Social Media Content Creation, Audience Engagement, and Analytics
 </li>
 <li>
 Experience in Video and Photo Editing and Multimedia Management
 </li>
 <li>
 Excellent Research, Writing, and Proofreading abilities
 </li>
 <li>
 Creative mindset and ability to generate fresh ideas for engaging outdoor-themed content
 </li>
 <li>
 Strong organizational and time management skills, with the ability to meet deadlines
 </li>
 <li>
 Familiarity with outdoor lifestyle and related programming is a plus
 </li>
 <li>
 Ability to work collaboratively in a team environment in an on-site capacity
 </li>
 <li>
 Experience in marketing or communication roles is an advantage
 </li>
 </ul>
</div>

Content Strategist / Assistant

Rostrum Education

About the RoleZo&rsquo;Nanos is a modern South Asian haircare brand rooted in ancestral rituals and reimagined for today &mdash; clean, conscious, and culture-driven. We're looking for a Content Strategist who can write like a human (not AI), vibe like a real person, and think like a strategist.This role isn&rsquo;t just about captions &mdash; it&rsquo;s about shaping how Zo&rsquo;Nanos sounds, feels, and grows online. If you find yourself rewriting influencer captions in your head, spotting reel trends before they blow up, or secretly judging brand emails that &ldquo;don&rsquo;t hit&rdquo; &mdash; you&rsquo;ll probably thrive here. Bonus points if you&rsquo;ve ever explained rosemary oil like it&rsquo;s a love story.What You&rsquo;ll Be DoingWrite and manage content for reels, captions, emails, SMS, blogs, and website pagesPlan and storyboard social content that aligns with monthly campaigns and product momentsOwn the full content calendar and upload/schedule posts across Instagram, Facebook, and WhatsAppCreate and produce in-house reels and stories (concept to execution)Handle influencer marketing and management &mdash; from outreach to collaboration executionCoordinate with the performance marketing team to align content with paid campaignsTrack what&rsquo;s performing &mdash; and pivot fast when it&rsquo;s notCome up with reel ideas and layouts using tools like CapCut or Canva (scrappy is fine!)Manage interns or freelance help if neededOwn content strategy &mdash; from campaign hooks to community-building seriesWho We&rsquo;re Looking For2&ndash;4 years of experience in content, social media, or community-building rolesA great writer &mdash; witty, clear, and flexible across formats (short-form, long-form, social, website, etc.)Someone who gets Gen Z humor, but can also write clean, professional copy when neededKnows their way around CapCut, Canva, Meta Business Suite, and Mention or similar toolsUnderstands what kind of content performs, not just what looks prettyCan build out a reel concept or layout even without a full design/video teamGenuinely interested in haircare, beauty, and wellness (we don&rsquo;t expect obsession &mdash; just care.Based in Karachi, and available full-time from our office in DHA Phase 6Job Type: Full-timeApplication Question(s):<ul><li>Can you shoot and edit Instagram reels? </li><li>Are you comfortable appearing on camera? </li><li>Can you commute to DHA Phase 6 daily? </li><li>What are your salary expectations?</li></ul>Work Location: In person

Content Strategist/Creator

YMCA

<div>The Content Strategist &amp; Writer is responsible for bringing the YMCA&rsquo;s mission to life through powerful storytelling and engaging content across digital platforms. This role focuses on content creation, social media, and campaign development, with an emphasis on capturing authentic stories from members, staff, and the community.
This position works closely with marketing leadership and the videographer to create compelling narratives that drive engagement, strengthen brand awareness, and support membership and fundraising goals.
As the nation&rsquo;s leading nonprofit organization committed to strengthening communities through youth development, healthy living, and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community
ESSENTIAL FUNCTIONS:<ul><li>
Content Creation &amp; Storytelling<ul><li>
Write compelling, mission-driven stories for campaigns, website, email, and video
</li><li>Conduct interviews with members, staff, volunteers, and donors
</li><li>Regularly visit YMCA branches and programs to capture stories and content
</li><li>Develop video concepts, scripts, and storyboards in collaboration with videographer
</li><li>Attend events and programs for on-site content capture (photo/video)</li><li>
Capture and produce quick-turn, high-quality social content (including iPhone video and event recaps) that highlights YMCA programs, events, and community impact in a timely and engaging way</li><li>
Edit and package short-form video content using tools such as Canva or similar platforms for immediate use across social channelsSocial Media</li></ul></li><li>
Strategy &amp; Execution<ul><li>
Create, write, and publish content for all YMCA social media channels aligned with current trends and best practices</li><li>
Develop creative, engaging social campaigns (including short-form video/Reels)
</li><li>Monitor engagement and adjust content strategy accordingly</li></ul></li><li>
Campaign Development<ul><li>
Collaborate with marketing team to develop campaign messaging and content plans
</li><li>Determine best formats for content distribution (video, written, social, etc.)
</li><li>Ensure content aligns with YMCA brand voice and strategic priorities</li></ul></li><li>
Grant &amp; Impact Storytelling<ul><li>
Gather and develop mission-driven stories from programs, members, and staff for use in grant reporting and funder communications</li><li>
Translate program impact into clear, compelling narratives that demonstrate measurable outcomes and community benefit</li><li>
Adapt and refine existing stories to align with grant requirements, funder priorities, and reporting guidelines</li><li>
Craft funder-focused content that balances emotional storytelling with outcomes-driven messaging to strengthen impact and resonance</li></ul></li><li>
Collaboration<ul><li>
Partner with branches to identify impactful stories
</li><li>Work closely with Digital Coordinator to execute campaigns across platforms</li></ul></li><li>
Media &amp; Communications<ul><li>
Write press releases and support media outreach efforts
</li><li>Assist with public relations opportunities that elevate the YMCA&rsquo;s community presence</li></ul></li><li>
Brand &amp; Collaboration<ul><li>
Maintain YMCA brand standards (visually and written) and ensure consistency across all platforms
</li><li>Ensure consistency in tone, messaging, and storytelling</li><li>
Collaborate closely with the marketing team, including the Videographer/Editor, to ensure alignment and execution of creative vision
</li><li>Foster a sense of community through content by promoting inclusivity and participation among all demographics</li></ul></li><li>
Organization &amp; Asset Management<ul><li>
Maintain files in an organized and logical manner using the YMCA&rsquo;s digital asset management system (Bynder)</li><li>
Ensure content and assets are easily accessible for team collaboration</li></ul></li><li>
Additional Expectations<ul><li>
Manage multiple projects and deadlines in a fast-paced environment
</li><li>Travel to YMCA branches regularly to capture content and stories
</li><li>Work occasional evenings and weekends for events, program coverage, and time-sensitive communications</li><li>
Uphold the mission of the YMCA and demonstrate behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature
</li><li>Serve as a role model and advocate of the YMCA mission, promise, values, and voice
</li><li>Foster a culture of inclusivity, collaboration, and community engagement</li></ul></li></ul> 
KNOW HOW/QUALIFICATIONS:
<ul><li>Bachelor&rsquo;s degree in Communications, Journalism, Marketing, or a related field is required (or equivilant experience).</li><li>
Three to four (3&ndash;4) years of experience in storytelling, writing, and content creation; nonprofit or community-focused experience preferred</li><li>
Exceptional writing, storytelling, editing, and proofreading skills with exceptional attention to detail</li><li>
Portfolio of relevant work required</li><li>
Strong understanding of social media platform audience (Facebook, Instagram, YouTube, TikTok) and best practices for posts, stories, and short-form video</li><li>
Demonstrated ability to identify and implement current social media trends in an authentic and brand-aligned way</li><li>
Proficiency in Canva and/or Adobe Creative Suite and familiarity with social media scheduling tools (e.g., Loomly)</li><li>
Ability to storyboard, plan, and direct video content</li><li>
Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment</li><li>
Strong project management, creative thinking, problem-solving, and conceptual skills</li><li>
Self-starter with creative thinking and the ability to work both independently while collaborating effectively with cross-functional teams</li><li>
Strong interpersonal and communication skills, with the ability to engage diverse audiences and build relationships in the community</li><li>
Passion for storytelling that reflects diverse experience and fosters a sense of belonging</li><li>
Team-oriented with a strong commitment to the YMCA&rsquo;s mission, community impact, and member experience</li></ul>
PHYSICAL DEMANDS:<ul><li>
Sitting for long periods</li><li>
Ability to hear</li><li>
Ability to see</li><li>
Ability to speak</li><li>
Ability to type</li><li>
Ability to lift 20 pounds</li><li>
Ability to transport from various sites</li></ul>
WORK ENVIRONMENT: 
Noise level = moderate 
Exposure to electrical/mechanical mechanisms
EFFECT ON END RESULT: 
1. The mission and purpose of the YMCA is effectively demonstrated to its members and the community, strengthening its position as an effective, cause-driven charitable organization. 
2. Membership and program participation grows in quality and quantity. 
3. The YMCA is recognized as an impactful community asset worthy of investment and philanthropic support grows. 
4. The aspirations of the Y&rsquo;s Strategic Vision are well-known internally and externally among shareholders and the community at large.
The YMCA of Greater Louisville is an equal-opportunity employer committed to diversity and inclusion. We encourage applications from all qualified individuals regardless of race, ethnicity, religion, gender, gender identification, sexual orientation, age, or disability status.</div>

Content Strategist & Writer

<div>
 
 The Social Media &amp; Content Strategist owns the social media and content strategy for all QC+ brands across all verticals, including F&amp;B, retail, membership, art &amp; design, and strategic partnerships.
 
 
 This role defines content pillars, platform strategies, publishing frameworks, audience segmentation approaches, and performance optimization plans across the full portfolio. It is responsible for translating brand and business priorities &mdash; set by Brand Managers and senior leadership &mdash; into cohesive digital storytelling strategies that drive measurable growth, engagement, and demand.
 
 
 The Social Media &amp; Content Strategist works closely with Brand Managers to ensure social and content plans are aligned with brand positioning and campaign objectives. The role also partners with PR &amp; Communications to integrate earned media narratives into digital content, and with Digital &amp; Performance Marketing to align organic and paid strategies.
 
 
 Beyond strategy, this role is responsible for briefing content production teams, setting quality and platform standards, and ensuring that agency-produced content meets the same benchmarks as in-house work.
 
 
 
 
 
 
 This role owns:
 
 
 <ul>
 <li>
 Social media strategy and content direction across all QC+ brands
 </li>
 <li>
 Content pillar definition, platform strategy, and audience segmentation
 </li>
 <li>
 Content calendar development in partnership with Brand Managers
 </li>
 <li>
 Creative briefing for content production teams
 </li>
 <li>
 Campaign content strategy for major activations and seasonal moments
 </li>
 <li>
 Social media performance tracking, reporting, and optimization
 </li>
 <li>
 Content quality standards and governance across in-house and agency output
 </li>
 <li>
 Community management frameworks and tone of voice standards
 </li>
 </ul>
 
 The role works in close coordination with Brand Managers, Digital Marketing, PR &amp; Communications, and content production teams.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 1. Social Media &amp; Content Strategy
 
 
 <ul>
 <li>
 Develop and own the overall social media and content strategy aligned with organizational and brand objectives
 </li>
 <li>
 Define content pillars, platform-specific approaches, and audience segmentation strategies for each brand
 </li>
 <li>
 Maintain distinct brand identities across the portfolio while ensuring strategic coherence and cross-brand synergies
 </li>
 <li>
 Identify trends, cultural moments, and content opportunities that enhance visibility and relevance
 </li>
 <li>
 Lead experimentation across formats including reels, carousels, stories, short-form video, and emerging platform features
 </li>
 </ul>
 
 
 
 
 
 2. Content Planning &amp; Calendar Management
 
 
 <ul>
 <li>
 Build and manage structured content calendars across all brands and platforms, ensuring consistency and clarity of messaging
 </li>
 <li>
 Work closely with Brand Managers to translate brand priorities, campaign objectives, and business targets into content plans
 </li>
 <li>
 Align content calendars with PR &amp; Communications narratives, partnership activations, and seasonal moments
 </li>
 <li>
 Ensure content planning cycles are disciplined, with adequate lead time for production and approval
 </li>
 </ul>
 
 
 
 
 
 3. Campaign Content Strategy
 
 
 <ul>
 <li>
 Lead the social media and content strategy for major campaigns, including seasonal launches, chef collaborations, cultural programming, membership drives, and partnership activations
 </li>
 <li>
 Develop campaign-specific content frameworks covering messaging, format mix, platform deployment, and sequencing
 </li>
 <li>
 Collaborate with Brand Managers and PR &amp; Communications to ensure campaigns are amplified cohesively across organic, paid, and earned channels
 </li>
 <li>
 Conduct post-campaign content performance reviews with clear learnings and recommendations
 </li>
 </ul>
 
 
 
 
 
 4. Content Production Briefing &amp; Quality Standards
 
 
 <ul>
 <li>
 Translate content strategy into clear, actionable creative briefs for content production teams
 </li>
 <li>
 Set and enforce content quality standards, platform specifications, and brand consistency across all output
 </li>
 <li>
 Review and approve content before publication to ensure strategic alignment and production quality
 </li>
 <li>
 Ensure agency-produced social media content meets the same standards and frameworks as in-house content
 </li>
 </ul>
 
 This role defines the WHAT: themes, messaging, formats, and platform direction. Content production teams deliver the HOWL: shoots, edits, and design execution.
 
 
 
 
 
 
 5. Performance &amp; Optimization
 
 
 <ul>
 <li>
 Own social media performance tracking across all brands, monitoring engagement quality, audience growth, conversion signals, and content effectiveness
 </li>
 <li>
 Provide regular performance reporting to Brand Managers and senior leadership with clear insights and optimization recommendations
 </li>
 <li>
 Optimize content strategy, format mix, and posting cadence based on data and audience insights
 </li>
 <li>
 Work with the Digital Marketing Specialist to align organic content performance with paid media strategy
 </li>
 </ul>
 
 
 
 
 
 6. Community Management &amp; Governance
 
 
 <ul>
 <li>
 Define and maintain community management guidelines, response frameworks, and escalation protocols across all brand accounts
 </li>
 <li>
 Set tone of voice standards for community interaction, ensuring consistency with each brand&rsquo;s positioning
 </li>
 <li>
 Provide guidance to Marketing Specialists and agency teams on best practices for community engagement
 </li>
 <li>
 Monitor audience sentiment and surface insights that inform content and brand strategy
 </li>
 </ul>
 
 
 
 
 
 7. Agency Oversight (Social Media Content)
 
 
 <ul>
 <li>
 Set content frameworks, quality benchmarks, and brand standards that external agency partners must follow for social media content production &ndash; for accounts managed by external agencies
 </li>
 <li>
 Review agency-produced content plans and output to ensure alignment with brand positioning and platform strategy
 </li>
 <li>
 Provide structured feedback to agencies
 </li>
 <li>
 Collaborate with Brand Managers on agency performance reviews as they relate to social media and content quality
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Media, or a related field
 </li>
 <li>
 8 to 10 years of experience in social media strategy and digital content development, with progressive responsibility
 </li>
 <li>
 Proven experience leading social media and content strategy across multi-brand or multi-channel portfolios
 </li>
 <li>
 Strong understanding of analytics tools, platform insights, and content performance measurement
 </li>
 <li>
 Experience briefing and directing content production teams, including video, design, and copywriting
 </li>
 <li>
 Experience setting standards for and overseeing agency-produced social media content
 </li>
 <li>
 Experience in hospitality, lifestyle, or cultural sectors is preferred
 </li>
 <li>
 GCC or Middle East experience is strongly preferred
 </li>
 <li>
 Strategic thinker with strong digital fluency and platform expertise
 </li>
 <li>
 Deep understanding of audience behavior, content trends, and platform dynamics across Instagram, TikTok, YouTube, LinkedIn, and emerging channels
 </li>
 <li>
 Ability to maintain distinct brand voices across a diverse portfolio while ensuring strategic coherence
 </li>
 <li>
 Analytical mindset with the ability to translate data into actionable content decisions
 </li>
 <li>
 Strong creative judgment &mdash; able to evaluate content quality and provide clear, constructive direction
 </li>
 <li>
 Confident communicator who can lead through influence, particularly when briefing production teams and setting standards for agency partners
 </li>
 <li>
 Highly organized and deadline-driven, with the ability to manage multiple brands and content streams simultaneously
 </li>
 <li>
 Comfortable operating in a fast-paced environment where priorities shift and adaptability is essential
 </li>
 </ul>
 
 
</div>

Social Media Content Strategist

RELIANCE FINANCIAL

<div>The B2B Content Strategist plays a critical role in driving RFG&rsquo;s organic growth and brand visibility. This role owns our end‑to‑end content strategy&mdash;bringing together SEO, AI‑driven discovery, website performance, and campaign execution to attract, engage, and convert the right audiences. Partnering closely with B2B Marketing, Creative, and cross‑functional teams, the Content Strategist builds scalable systems, leverages AI to work smarter, and delivers high‑impact content that supports pipeline, positions RFG as an industry leader, and fuels measurable growth.
Key Responsibilities<ul><li>
Own and lead RFG&rsquo;s organic growth engine, partnering closely with B2B Marketing to define and execute a content strategy that drives qualified pipeline, increases brand visibility, and positions RFG for both traditional search and AI‑driven discovery (SEO + AEO)</li><li>
Serve as the central orchestrator of RFG&rsquo;s content ecosystem, ensuring content across the website, email, social, podcast, and campaigns is aligned, integrated, and optimized for performance, distribution, and conversion</li><li>
Drive end‑to‑end content strategy, creation, and execution, leveraging AI to scale output, improve efficiency, and modernize content workflows while maintaining brand voice, quality, and compliance</li><li>
Own website strategy and performance, including ongoing content updates, UX‑informed optimization, and the development of SEO and AEO frameworks that improve indexing, visibility, engagement, and conversion</li><li>
Lead RFG&rsquo;s SEO and Answer Engine Optimization (AEO) strategy, including ownership of tools such as Yoast, Google Search Console, and other optimization platforms; implementation of schema markup and structured content for AI readability; and continuous optimization of content to rank in both traditional search results and AI‑generated responses</li><li>
Act as the HubSpot subject matter expert for content, integrating content strategy directly into campaign execution by managing content calendars and distribution workflows, connecting content performance to campaign, MQL, and pipeline outcomes, and overseeing newsletter curation and distribution</li><li>
Partner cross‑functionally with the Creative Team to bring content to life across formats including website, video, podcast, and sales enablement materials</li><li>
Develop high‑impact, conversion‑focused copy and content across all channels, including landing pages, email, newsletters, social media, and campaign assets, with a focus on driving measurable action</li><li>
Own and report on core content KPIs, including impressions, reach, engagement, conversion rates, and pipeline contribution, and continuously iterate strategy based on performance data and insights</li><li>
Ensure all content meets compliance standards, including proper routing, approvals, and recordkeeping within internal compliance systems</li><li>
Operate with a builder mindset, proactively identifying gaps and implementing tools, systems, and processes that enable scalable content production and long‑term organic growth</li></ul>
Location
This is in our Birmingham office. The role can be remote for a highly qualified candidate.<ul><li>
If in Birmingham, AL, our office works a hybrid schedule (3 days in-office, 2 remote).</li><li>
If remote, occasional travel to Birmingham will be required including onboarding.</li></ul>
Reports To:
Sr Director of B2B Marketing 
Requirements: 
 
Education:
<ul><li>Bachelor's degree in marketing, communications, or related field.</li></ul>
Experience:
<ul><li>5+ years of marketing experience</li></ul>
Skills:
<ul><li>High level of technological proficiency with demonstrated ability to learn and adopt new tools, including AI‑driven platforms</li><li>
Proficiency in digital marketing tools, SEO/AEO platforms, and content management systems (e.g., WordPress, Yoast, Google Search Console)</li><li>
HubSpot proficiency, including content management, workflows, segmentation, and reporting</li><li>
Social media strategy and execution experience, including content planning, publishing, audience growth, engagement, performance tracking, and optimization</li><li>
Strong understanding of SEO and emerging AEO best practices, including content structuring for search and AI‑driven discovery</li><li>
Content strategy development and execution to drive engagement and lead generation</li><li>
Strong written and verbal communication skills, with the ability to produce clear, compelling, conversion‑focused content</li><li>
Ability to analyze performance data and optimize content based on results</li></ul>
AI Capabilities<ul><li>
Proven experience leveraging AI‑driven content strategies to scale content creation, improve efficiency, and maintain quality and brand voice.</li><li>
Ability to use AI tools to support SEO and Answer Engine Optimization (AEO), including content structuring for traditional search engines and AI‑generated discovery.</li><li>
Experience applying AI to content performance analysis, insight generation, workflow optimization, and identification of content gaps and opportunities.</li><li>
Strong judgment in balancing AI‑enabled speed with editorial rigor, compliance standards, and brand consistency.</li></ul> 

Compensation:
 
$82,500 
 
Company: 
 
About RFG Advisory
RFG Advisory is a platform for growth-minded Independent Advisors who want to scale without compromise. We're building the RIA of the Future-powered by innovation, collaboration, and execution.
We take care of each other first. We show up with servant hearts and growth mindsets. We lead boldly, iterate to excellence, and commit to getting 1% better every day.
If you're energized by precision, structure, and being the person who makes it all happen-we'd love to meet you.
www.RFGadvisory.com/awards 
Core Competencies:
 
<ul><li>Strong project management and organizational capability, with ability to manage multiple priorities simultaneously</li><li>
Detail‑oriented with strong execution and follow‑through across campaigns, content, and web updates</li><li>
Analytical and critical thinker who uses data and insight to inform decisions and adapt strategy</li><li>
Creative thinker who brings fresh ideas while staying grounded in business objectives</li><li>
Ability to operate in a fast‑paced environment, prioritize effectively, and consistently meet deadlines</li><li>
Strong problem‑solving skills with flexibility to adjust approach based on performance and feedback</li><li>
Collaborative and flexible team player, comfortable working cross‑functionally with marketing, creative, and data teams</li></ul>
Learning Agility &amp; Innovation Mindset<ul><li>
Curious, adaptable, and growth‑minded, with a demonstrated ability to learn new technologies quickly, experiment thoughtfully, and integrate emerging tools into day‑to‑day work.</li></ul> 

Benefits and Compensation: 
 
What We Offer<ul><li>
Competitive salary + bonus pool</li><li>
Generous PTO, holidays, and a Charitable Service Day</li><li>
Health, dental, vision insurance + RFG Advisory stipend</li><li>
Flexible Spending Account (Health and Dependent Care) + HSA for applicable coverage</li><li>
Lifestyle Spending Account</li><li>
401(k) with Safe Harbor contribution</li><li>
Paid parental leave, short- and long-term disability, life insurance</li><li>
Surface Pro + home office setup</li><li>
Pet Insurance</li><li>
Continuing education and professional development support</li><li>
Tons of fun RFG Advisory swag!</li></ul></div>

B2B Content Strategist

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