content creator

ai content writing specialist Jobs in New York

ai content writing specialist

content creator/social media editor, page six Jobs in New York

social media content creator Jobs in New York

social media content creator

abm event marketing manager, aws namer strategic customer & partner marketing Jobs in New York

content strategy lead

aescape

<div><h2 class="jobSectionHeader">***This is a hybrid role, based out of our NYC HQ***</h2>
Aescape is a New York&ndash;based technology company redefining modern recovery and proactive wellness. Through AI-powered robotics, Aescape delivers personalized recovery experiences that adapt in real time to each individual. The platform brings a new level of personalization and accessibility to modern wellness environments&mdash;helping people move better, recover faster, and feel their best, each and every day. Aescape is backed by Valor Equity Partners, BroadLight Capital, and Mecha Ventures. 
We're hiring a Marketing Lead to own the consumer marketing engine, including storytelling, social, lifecycle CRM, and integrated campaign execution. The Marketing Lead is responsible for how Aescape shows up to consumers &mdash; how we tell our story, engage customers across the lifecycle, and drive bookings and repeat usage across the network. They'll oversee the systems that power demand and engagement, including content development, social and creator storytelling, lifecycle marketing (Braze), and cross-channel campaigns .
This is a highly cross-functional role for a strategic operator who can translate brand and growth strategy into consistent, high-quality execution. They'll work closely with Growth, Sales, Customer Success, Product, Data, and external partners to bring Aescape&rsquo;s brand and demand engine to life.
<h2 class="jobSectionHeader">What You&rsquo;ll Do</h2><ul><li>
Lead Aescape&rsquo;s storytelling and content strategy across social, lifecycle, and owned channels</li><li>
Manage Aescape's social presence, creator partnerships, and UGC programs</li><li>
Develop content that brings the Aescape brand and recovery story to life through customer and partner experiences</li><li>
Own lifecycle marketing strategy across email, SMS, and in-app messaging (Braze)</li><li>
Build and optimize customer journeys that drive onboarding, repeat bookings, and retention</li><li>
Launch lifecycle campaigns including onboarding, rebooking, seasonal, and peformance-driven communications</li><li>
Own the content and creative pipelines across paid, owned, and social channels</li><li>
Translate brand and growth strategy into creative briefs, campaigns concepts, and content programs.</li><li>
Manage external creative partners, including designers, creators, and content agencies</li><li>
Plan and execute integrated marketing campaigns across lifecycle, social, paid media, and owned channels</li><li>
Coordinate launches, promotions, and seasonal campaigns across the marketing ecosystem</li><li>
Act as the central program manager for campaigns, ensuring alignment across Growth, Sales, Customer Success, Product and external partners.</li><li>
Partner with Growth and Data to measure campaign and lifecycle performance and identify optimization opportunities</li><li>
Support the VP of Growth in translating brand and demand strategy into executable marketing programs.
</li></ul><h2 class="jobSectionHeader">What You&rsquo;ll Bring</h2><ul><li>
5+ years of experience in marketing, growth, lifecycle, or consumer marketing roles.</li><li>
Proven experience owning CRM / lifecycle platforms (Braze strongly preferred).</li><li>
Experience building integrated marketing campaigns across channels.</li><li>
Strong creative instincts paired with performance orientation.</li><li>
Experience managing agencies, creators, or external vendors.</li><li>
Track record of building scalable marketing programs in high-growth environments.</li><li>
Exceptional communication and stakeholder management skills.</li><li>
Comfortable owning complex initiatives from strategy execution optimization.</li><li>
Fluent in modern lifecycle marketing and CRM platforms.</li></ul><h2 class="jobSectionHeader">
What&rsquo;s In It For You</h2><ul><li>
Join a trailblazing tech company anticipated to transform the massage industry</li><li>
The chance to make a difference with a product that empowers healthier and happier living</li><li>
Team culture driven by passion, ambition, empowerment, inclusion, curiosity, and fun!</li><li>
We&rsquo;ll grow together &ndash; your personal and professional growth are equally important</li><li>
An environment that empowers individuals, emboldens teams, and rewards achievement</li><li>
Complimentary massages in our NY HQ and our Partner locations!</li><li>
Medical, vision, and dental insurance covered by us</li><li>
401k with 4% company match</li><li>
Flexible paid time off and a generous parental leave policy.</li><li>
Working late? Dinner is on us.</li><li>
Competitive salary + bonus. The salary range for the role is $125,000&ndash;$150,000.</li></ul><h2 class="jobSectionHeader"> 
Begin Your Aescape Career Journey
</h2>At Aescape, we're on a mission to redefine self-care for a better world, and we're seeking trailblazers to join us on this journey. We're inspired by individuals who are passionate, driven, and eager to learn. We value diverse perspectives and resourceful, determined individuals who are committed to making a difference. At Aescape, we empower people to reach their full potential, just as our product empowers better living. If you're ready to innovate, create, and make a meaningful impact, we want you on our team.YOUR JOURNEY. YOUR AESCAPE.</div>

Marketing Lead (Content & Lifecycle)

The Goodkind Group, LLC

<div>
 
 
 Title:
 
 Content &amp; Social Media Lead
 
 
 
 Location:
 
 New York, NY (Hybrid)
 
 
 
 
 
 
 Overview
 
 
 
 An intellectual property law practice is seeking a Content and Social Media Senior Specialist to lead content development, social strategy, and digital storytelling. This role shapes the firm&rsquo;s presence across platforms, translating complex legal work into clear, engaging content that supports visibility and growth.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Lead social media strategy (LinkedIn, Instagram), including campaigns, content planning, and performance tracking
 </li>
 <li>
 Create and edit written/visual content (posts, articles, alerts, presentations, marketing materials)
 </li>
 <li>
 Interview attorneys and convert technical topics into accessible messaging
 </li>
 <li>
 Manage website, newsletters, and marketing collateral across digital and print channels
 </li>
 <li>
 Design assets (ads, invitations, decks) and ensure brand consistency
 </li>
 <li>
 Plan and produce video content, including editing and post-production
 </li>
 <li>
 Maintain content calendars, oversee publishing workflows, and report on performance metrics
 </li>
 <li>
 Advise attorneys on LinkedIn strategy and best practices
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or related field
 </li>
 <li>
 5+ years in content, social media, or communications (legal/ professional services preferred)
 </li>
 <li>
 Experience with design tools (Adobe Creative Cloud, Canva, CapCut, etc.)
 </li>
 <li>
 Strong writing, editing, and storytelling skills
 </li>
 <li>
 Proficiency in PowerPoint and Excel
 </li>
 <li>
 Experience with CMS platforms and analytics tools
 </li>
 <li>
 Portfolio demonstrating content and campaign work
 </li>
 </ul>
 
 
</div>

Content and Social Media Lead

NBCUniversal

<div>Company Description 
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations &amp; Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. 
Job Description 
NBC News is looking for someone obsessed with generating exceptional ideas and perfecting their execution. A versatile producer who excels in crafting creative tape spots and dynamic live segments across linear, digital, streaming, social platforms, and live events. A gifted communicator who can engage audiences with storytelling that balances editorial standards and brand integrations. The role of Integrations Producer on the Strategic Content team will create highly produced content working with sponsors and partners across all NBC News platforms. This producer will also lead the development and execution of complex, in-person live events, overseeing venue selection, contract negotiation, event rollout, ticketing strategy, and full-scale on-site event management. The ideal candidate is equally comfortable managing creative production and operational logistics, ensuring seamless execution from concept through completion. If this is you, we want to hear from you.
Responsibilities:<ul><li>
Create and support editorial content and partnership elements across all platforms of NBC News</li><li>
Produce, write and report original content, including research, conducting interviews, writing and editing scripts, field producing and shooting, and overseeing editing</li><li>
Produce and execute both live and in-person events</li><li>
Lead end-to-end production of complex, in-person live events, including venue research and selection, contract negotiation, budget oversight, event rollout planning, ticketing strategy and management, vendor coordination, and full-scale on-site execution</li><li>
Oversee event logistics and operations, including run-of-show development, staffing, production timelines, technical coordination, and post-event wrap reporting</li><li>
Manage brand integrations seamlessly into custom content while maintaining editorial integrity and standards</li><li>
Interact with clients to develop relationships and ensure delivery of sponsorship elements</li><li>
Communicate and coordinate with editorial staffs of NBC News linear and digital teams to fulfill sponsorship commitments</li><li>
Work with Legal &amp; Standards Team to ensure editorial standards of all segments</li><li>
Create materials for proof of performance that will attract new business and retain active business</li></ul> 

Qualifications 
<ul><li>
6+ years&rsquo; experience creating content</li><li>
Bachelor&rsquo;s degree in journalism, communications or other discipline emphasizing storytelling or multimedia creation or equivalent years of experience</li><li>
Deep understanding of the news marketplace and the opportunities for strategic content</li><li>
Self-starter who can book and produce complex shoots as well as adapt editors&rsquo; ideas into successful production plans</li></ul>
Desired Characteristics:<ul><li>
Understanding of production functions of shows and platforms to produce deliverables for sponsorship packages</li><li>
Exceptional organization skills and ability to meet deadlines</li><li>
Strong field producing experience &ndash; directing crews, scripting stories and overseeing edits across platforms</li><li>
Ability to communicate with external partners, while representing editorial standards</li><li>
Creative thinker who understands the importance of monetizing content</li><li>
Must be aware of latest formats and trends in digital video as a distinct form of content</li><li>
Imaginative and creative producer with strong editing, writing and social skills along with a bottomless list of fresh ideas for stories and new ways to engage with users</li></ul>
Additional Requirements:<ul><li>
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.</li></ul>
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $85,000 - $120,000 
Additional Information 
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.</div>

Integrations Producer, Strategic Content

Barnes & Thornburg LLP

<div>SUMMARY
At Barnes &amp; Thornburg, change is relentless and so are we. In an evolving business landscape, we adapt with agility and precision to achieve the highest goals for our clients. Similarly, our Client Growth and Marketing team serves its clients &mdash; 850 lawyers across 50 practices in 26 markets &mdash; with the same energy and commitment.
The team currently seeks a Senior Content Strategy Manager to drive marketing and communications strategies that enhance the firm&rsquo;s brand, reputation, and client engagement. Reporting to the Director, Marketing Communications, the senior manager will own content strategy and editorial direction for all external marketing communications. This role requires a strategic thinker with exceptional writing and editing skills who understands the demands of legal marketing and can translate complex legal concepts into compelling, accessible content across multiple channels.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Content Strategy &amp; Leadership<ul><li>Develop and execute content strategies that advance business development objectives and strengthen the firm&rsquo;s thought leadership</li><li>Oversee all written communications including website content, blog posts, client alerts, bylined articles, and other marketing materials</li><li>Manage the biography and headshot process for all attorneys, legal professionals and key personnel across the firm</li><li>Lead the firm&rsquo;s awards, rankings, and survey nomination program, securing regional and national recognition for attorneys and practices</li><li>Collaborate with partners, associates, and practice groups to identify content opportunities and coordinate publication schedules</li><li>Maintain an editorial calendar to ensure consistent, high-quality content delivery across all marketing platforms</li><li>Supervise a Content Strategy Coordinator, providing direction across all aspects of content creation, development, and management</li></ul>
Writing &amp; Editorial Excellence<ul><li>Shepherd sophisticated legal content through the production process, including thought leadership articles, client alerts, case studies, and blog posts</li><li>Edit and refine complex legal analyses into clear, engaging content for various audiences including clients, prospects, and industry publications</li><li>Own the firm&rsquo;s editorial style guide, ensuring clarity, accuracy, and consistency across all marketing content</li><li>Ensure all content upholds the firm&rsquo;s voice, brand standards, and legal advertising requirements</li></ul>
Content Management &amp; Production<ul><li>Oversee content production workflows from conception through publication</li><li>Manage relationships with external vendors including freelance writers and PR agencies</li><li>Partner with web development teams to optimize content for digital platforms</li><li>Track content performance metrics and refine strategies based on engagement data</li></ul>
Cross-Functional Collaboration<ul><li>Partner with attorneys to develop content that showcases their credentials and perspective</li><li>Collaborate with client growth and regional marketing teams to align content with firm initiatives</li><li>Coordinate the content sharing process with the proposal and client development teams</li></ul>
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED<ul><li>Bachelor&rsquo;s degree in English, journalism, communications, marketing, or related field</li><li>10+ years in content, marketing, or communications roles with law firm experience preferred</li><li>Demonstrated success managing content strategy in complex, regulated industries</li><li>Exceptional writing, editing, and proofreading skills with keen attention to detail</li><li>Strong understanding of legal industry terminology, practices, and marketing regulations</li><li>Fluency with content management systems, social media platforms, and digital marketing tools</li><li>Strong project management skills; proven ability to manage competing priorities under deadline</li><li>Proficiency in Microsoft Office Suite and web-based publishing platforms</li><li>Strategic mindset with a clear line from content to business outcomes</li><li>Collaborative working style with strong interpersonal and communication skills</li><li>Discretion and professionalism when handling confidential client information</li><li>Ability to work effectively with attorneys and staff at all levels of the firm</li></ul>
Equal Employment and Opportunity Statement:
Barnes &amp; Thornburg is committed to equal employment opportunity in both principle and as a matter of policy. We will recruit, hire, train, promote, compensate and provide benefits to all applicants and employees without regard to ancestry, sex, race, color, ethnicity, national origin, gender, age, religion, religious creed, mental and/or physical disability, medical condition, military and/or veteran&rsquo;s status, genetic information, marital status, sexual orientation, gender identity and/or expression, or any other basis protected by applicable federal, state and local laws. This policy applies to all recruiting, hiring, promotions, upgrades, layoffs, compensation, benefits, terminations and all other privileges, terms and conditions of employment. The firm complies fully with all federal, state and local equal employment opportunity laws.
Compensation Range: $140K - $175K</div>

Senior Content Strategy Manager

Blossom Health

<div><h2 class="jobSectionHeader">Founding Growth Marketing Lead</h2><h2 class="jobSectionHeader">
About Blossom Health</h2>
Blossom Health exists to solve the mental health epidemic in America by partnering with psychiatrists to expand access to affordable, timely, clinically-effective mental healthcare. Our AI-native care platform is loved by hundreds of clinicians and thousands of patients.
We&rsquo;re a Series A company with $20M+ raised from Headline, Village Global, and the founders of General Catalyst, Flatiron Health, Sword Health, Grow Therapy, Fay, Elemy, Zip, Blank Street, Assured, Bridge, Birches Health, and Enzo Health.
This is a rare opportunity to be our first marketing hire, owning digital growth from the ground up and helping define how Blossom presents itself to the world.<h2 class="jobSectionHeader">
Why You Should Work Here</h2>
Hyper-growth environment: Build and scale digital marketing from 0 1 n with direct exposure to founders, product, and operations
High trust &amp; autonomy: You&rsquo;ll own strategy and execution end-to-end, with real decision-making power from day one
Talent-dense team: Work alongside top-tier operators, builders, and clinicians united by a shared mission
Real impact: Your work directly drives access to mental health care for thousands of patients nationwide
In-person energy: Collaborate daily in our sunny SoHo office&mdash;this role is fully onsite in NYC<h2 class="jobSectionHeader">
What We&rsquo;re Looking For</h2>
We&rsquo;re looking for a builder-marketer&mdash;someone equally comfortable in the weeds of execution and at the strategic level. You&rsquo;re excited to be early, to move fast, and to own outcomes.
You are:<ul><li>
Highly motivated, ambitious, and impact-driven</li><li>
An owner who thinks long-term and prioritizes business results</li><li>
Fast-moving with high standards for quality</li><li>
Comfortable with ambiguity and building from scratch</li><li>
Optimistic, creative, and relentlessly curious</li><li>
Humble, collaborative, and mission-aligned</li></ul><h2 class="jobSectionHeader">
What You&rsquo;ll Do</h2><h3 class="jobSectionHeader">
Performance Marketing</h3><ul><li>
Own and scale paid marketing across Google, Meta (Facebook/Instagram), TikTok, and other platforms</li><li>
Manage budgets, creative development (video &amp; static), testing, attribution, reporting, and results</li><li>
Drive CAC-efficient growth in patient DTC acquisition</li><li>
Continuously experiment with new channels, creatives, targeting, audience, bidding strategies, signal tracking, and funnels</li></ul><h3 class="jobSectionHeader">
Creator, Social, &amp; Brand Marketing</h3><ul><li>
Lead creator, social, and brand strategy and execution across key platforms</li><li>
Build and manage a creator-led content engine, crafting brand narratives across creators, influencers, and UGC</li><li>
Develop compelling, high-performing brand content that balances performance and storytelling</li><li>
Partner closely with product, operations, and clinical teams to shape messaging</li></ul><h3 class="jobSectionHeader">
Ownership &amp; Leadership</h3><ul><li>
Serve as the founding marketing lead, setting the foundation for this critical function</li><li>
Establish marketing processes, analytics, and best practices</li><li>
Translate business goals into clear marketing strategy and execution</li><li>
Be hands-on &mdash; this is a founding role, with room to grow and own a team upon success</li></ul><h2 class="jobSectionHeader">
You&rsquo;ll Thrive Here If You</h2><ul><li>
Have 2+ years of digital marketing experience (4+ years preferred) with strong, demonstrated performance outcomes</li><li>
Have hands-on experience managing paid channels (Google, Meta, TikTok, etc.) at scale</li><li>
Have owned monthly marketing budgets in the $500K-$1M+ range</li><li>
Have worked with hyper-growth consumer and/or direct-to-consumer brands, ideally well-known or category-leading brands</li><li>
Have experience scaling brands through organic social and creator-driven content<ul><li>
Bonus: You&rsquo;ve built or managed your own social presence or a brand&rsquo;s social accounts</li></ul></li><li>
Are comfortable with the following tools and technologies: ads manager, conversion pixels and APIs, Rudderstack, Metabase, Big Query, SQL, Figma, Framer, PostHog, Formsort</li><li>
Are authorized to work in the U.S. and excited to be fully onsite in NYC (5 days/week)</li></ul><h2 class="jobSectionHeader">
Benefits</h2><ul><li>
Competitive salary ($120K&ndash;$180K) + meaningful equity</li><li>
Best-in-class health, dental, and vision insurance</li><li>
Unlimited PTO with a focus on outcomes, not hours</li><li>
Rapid career growth and leadership opportunities</li><li>
Team outings, offsites, and a fully stocked SoHo office</li></ul>
Compensation Range: $120K - $180K</div>

Founding Growth Marketing Lead

MLabs

<div>
 
 Location:
 
 New York (Office)
 
 
 
 On-site | Full-time
 
 
 
 
 Compensation:
 
 $100K - $140K
 
 
 We are hiring on behalf of our client, the leading accelerator for crypto founders, they have backed over 300 startups since 2020&mdash;including industry leaders like Rain, Synthetix, and Pendle&mdash;now collectively valued at over $10B. They are looking for a
 
 Content &amp; Social Media Lead
 
 to take over their digital presence and content engine with one primary mission: driving high-quality applications from the next generation of visionary founders.
 
 
 Reporting directly to the co-founder, you will be the voice of the organization. You won't just be "posting"; you'll be turning raw material&mdash;founder wins, cohort data, and community memes&mdash;into a high-growth distribution machine. In this role, you will move fast, experiment often, and own the narrative. You are responsible for:
 
 
 <ul>
 <li>
 Platform Ownership: Managing their presence on X and LinkedIn, including voice, cadence, and growth strategy
 </li>
 <li>
 Content Creation: Transforming internal data, stories, and "Good Game" content into high-performing threads, clips, and short-form video
 </li>
 <li>
 High-Leverage Copywriting: Writing and refining copy for their website, lifecycle emails, event communications, and DAO updates
 </li>
 <li>
 Systems Management: Running a streamlined content calendar with clear pillars and repurposing workflows, managing contractors as needed
 </li>
 <li>
 Data-Driven Iteration: Tracking intent signals (DMs, application starts) and doubling down on what works
 
 
 </li>
 </ul>
 
 What success looks like in your first 90 days:
 
 
 
 <ul>
 <li>
 A consistent weekly cadence on social platforms with repeatable, high-engagement formats
 </li>
 <li>
 A measurable lift in inbound signals and "heard about us via social" attributions
 </li>
 <li>
 A content pipeline that runs autonomously without constant partner oversight
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 They are looking for a high-agency operator who lives and breathes the space. This is not a role for "corporate" marketers; they need a real participant.
 
 
 <ul>
 <li>
 Crypto-Native: You understand the culture, the tech, and the language. You can write like an insider
 </li>
 <li>
 Exceptional Writer: You have a "taste" for what is sharp, crisp, and high-clarity. You know how to avoid "cringe" while taking calculated risks
 </li>
 <li>
 High Agency: You don't wait for a brief. You find the story, pull the thread, and ship
 </li>
 <li>
 AI Proficient: You use modern AI tools to move 10x faster without ever letting the output sound robotic
 </li>
 <li>
 Platform Expertise: Proven ability to grow audiences on X and expand beyond the crypto bubble
 </li>
 <li>
 Location: Ability to work on-site in NYC
 
 
 </li>
 </ul>
 
 Bonus Points:
 
 
 
 <ul>
 <li>
 A strong creative network in NYC (video, photo, editing)
 </li>
 <li>
 5-10 links to original content (threads, essays, or landing pages) that show a unique voice
 </li>
 <li>
 Experience in content-heavy roles at top protocols, funds, or high-growth startups
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 Joining their team means sitting at the absolute center of the crypto and AI founder ecosystem.
 
 
 <ul>
 <li>
 Competitive Compensation: $100k-$140k base salary + 0.1%-0.2% equity (depending on experience)
 </li>
 <li>
 High-Impact Environment: Work in a small, high-trust team alongside alumni from Meta, Coinbase, and YC
 </li>
 <li>
 Network: Direct access to the most ambitious founders in the world and backing from top-tier venture firms like Founders Fund and Multicoin
 </li>
 <li>
 Career Acceleration: Your work will directly shape how the next generation of founders discovers their ecosystem
 
 
 </li>
 </ul>
 
 Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.
 
 
 
 
 Commitment to Equality and Accessibility:
 
 
 
 At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.
 
 
 MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd's Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.
</div>

Content & Social Media Lead

<div><div><h3 class="jobSectionHeader">Who We Are</h3>

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestl&eacute;, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave&trade; Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, S&atilde;o Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company &ndash; powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.</div>
Who we are looking for:
VML is seeking a Senior Strategist to join our team. This is a hybrid role that combines strategic thinking, social media expertise and creative execution. The ideal candidate is a strategist who lives at the intersection of culture, human behavior and social platforms and can produce culture-driven insights that lead to scroll-stopping, brand-building work.

In this role, you'll lead social strategy across multiple consumer brands for one of the world's most recognized CPG portfolios. From crafting long-term content ecosystems to identifying real-time cultural hooks, you'll shape how each brand shows up and stands out online. You won't just chase trends, you'll help brands create ownable, culturally relevant content.

You'll collaborate closely with creatives, account teams, analysts and clients to bring insights to life through clear strategic points of view, platform-native thinking and performance-informed content strategies. You'll be a key partner to the Brand Strategy team, Creative team and maintain a close working relationship with the Connections (Social) team to ensure ideas are grounded in culture and behavior. This role reports into the Brand Strategy Lead and requires someone who can see both the big picture and the daily scroll and move fluidly between the two.

This is a unique opportunity to build and own the social strategy across multiple brands in this CPG portfolio.

What you'll do:
<ul>
<li>Bring socially intelligent thinking to every brief, connecting human behavior, platform trends and brand relevance</li>
<li>Surface cultural insights, competitive intel and creator trends that inspire work with both creative impact and strategic intent</li>
<li>Write sharp, inspiring briefs rooted in human truths and cultural tension</li>
<li>Develop messaging frameworks, strategic points of view and agile playbooks to guide ongoing work</li>
<li>Use tools like GWI, social listening platforms and performance data to uncover insights and inform strategy</li>
<li>Lead the development of social-first strategies across multiple brands, blending real-time cultural responsiveness with long-term planning
</li><li>Build and evolve content strategies that include always-interesting, reactive and campaign moments</li>
<li>Define and evolve brands' social personas through storytelling, world-building and strategic cultural participation</li>
<li>Understand how paid and organic content work together and advise on optimization strategy across both</li>
<li>Stay on top of platform updates and competitor behavior to ensure our brands stay ahead of the curve</li>
<li>Work hand-in-hand with the Connections (Social) team to ensure strategies are grounded in cultural and platform intelligence</li>
<li>Collaborate with creatives to develop ideas that resonate with audiences and deliver on brand goals</li>
<li>Partner with account teams to communicate strategy clearly and persuasively to clients</li>
<li>Lead the day-to-day strategy workflow&mdash;running writer's rooms, managing timelines, building decks and keeping cross-functional teams aligned</li>
<li>Bring curiosity, flexibility and initiative to everything you touch. You're here to help shape how brands show up in culture.</li>
</ul>
What You'll Need:
<ul>
<li>A minimum of 5 years' experience in a social-first brand strategy role at a creative, digital or integrated agency</li>
<li>Proven experience developing social-first strategies across multiple brands or verticals</li>
<li>Finger firmly on the pulse of culture, with socially intelligent instincts and a strong understanding of what makes content resonate</li>
<li>Deep understanding of platform behavior, content formats, trends and social best practices across TikTok, Instagram, YouTube, Pinterest, LinkedIn, and emerging platforms</li>
<li>Strong working knowledge of social listening, performance analytics and audience research tools (e.g. GWI, Trendpop, Sprinklr, etc.)</li>
<li>Experience using cultural and behavioral insights to inform content strategy and brand storytelling</li>
<li>Skilled in building decks, presenting strategic work and translating insights into clear recommendations for clients and internal teams</li>
<li>Familiarity with influencer and creator ecosystems and how to incorporate them into broader content strategies</li>
<li>Comfortable working across multiple workstreams in a fast-paced, collaborative environment</li>
<li>Strong writing, communication and critical thinking skills</li>
<li>A proactive, curious mindset with a passion for culture, creativity and continuous learning</li>
</ul>
What we offer:
<ul>
<li>Passionate, driven people | We champion a culture of people that do extraordinary work.</li>
<li>Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.</li>
<li>Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.</li>
</ul><div>
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.

When you click &quot;Submit Application&quot;, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</div></div>

Senior Strategist (Brand and Social)

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