content strategy lead

Geotab

<div><div><div>Basis:
Permanent Full Time</div><div>
Area of Interest:
Marketing</div><div>
Location:
Atlanta, Georgia</div></div>
<div><div><div><h2 class="jobSectionHeader">
Who we are:</h2>
<div>Geotab &reg; is a global leader in IoT and connected transportation and certified &ldquo;Great Place to Work&trade;.&rdquo; We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.</div>
<div></div>
<div>Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab&rsquo;s open platform and Geotab Marketplace &reg;, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.</div>
<div></div>
<div>Our team is growing and we&rsquo;re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it&rsquo;s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.</div></div><h2 class="jobSectionHeader">
Who you are:</h2>

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Customer Content Lead who will define and govern the lifecycle content strategy that powers customer onboarding, adoption, retention, expansion, and advocacy. In this role, you'll build content as a scalable system - ensuring programs are consistently framed, reusable, and commercially aligned across segments and regions. If you see content as infrastructure rather than individual output, and thrive on building frameworks that drive real customer impact at scale, and are keen to join an industry leader - we would love to hear from you!
<h2 class="jobSectionHeader">
What you'll do:</h2>

As a Customer Content Lead, your key area of responsibility will be lifecycle content strategy and message hierarchy, reusable content frameworks, alignment of content to lifecycle programs and automation, and orchestration with shared content and learning teams for production and localization. You will define the end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages, developing message hierarchies and value narratives that evolve with customer maturity. You will design reusable content frameworks that enable scale across regions, segments, and channels - and partner with the Marketing Automation Lead to align content to event-driven journeys, behavioral triggers, and lifecycle programs. You will translate lifecycle strategy into clear content briefs for shared services, including Content, Learning, and Localization teams, while ensuring consistency and quality of lifecycle messaging across all customer-facing touchpoints.

To be successful in this role you will be a strategic thinker with a systems-oriented mindset - someone who sees content as infrastructure, not just individual output. In addition, the successful candidate will have strong collaboration and influencing skills, the ability to operate effectively in a global environment, and a talent for translating complex product and customer concepts into scalable content frameworks and strategic messaging hierarchies.
<h2 class="jobSectionHeader">
How you'll make an impact:</h2>
<ul>
<li>Define the end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages.
</li>
<li>Develop and maintain message hierarchies and value narratives that evolve with customer maturity and lifecycle stage.
</li>
<li>Design reusable content frameworks that enable scale across regions, segments, and channels without duplicative effort.
</li>
<li>Partner with the Marketing Automation Lead to align content to event-driven journeys, behavioral triggers, and lifecycle programs.
</li>
<li>Translate lifecycle strategy into clear content briefs for shared services, including Content, Learning, and Localization teams.
</li>
<li>Ensure consistency and quality of lifecycle messaging across all customer-facing touchpoints.
</li>
<li>Review performance and effectiveness of lifecycle content and recommend optimizations based on engagement and outcomes.
</li>
<li>Act as the primary content strategy partner for Retention &amp; Success, Expansion &amp; Advocacy, and Strategic Accounts leads.
</li>
</ul><h2 class="jobSectionHeader">What you'll bring to the role:</h2>
<ul>
<li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent combination of education and relevant experience.
</li>
<li>5-8 years of experience in content strategy, lifecycle marketing, or customer marketing, with ownership of content frameworks supporting post-sale customer journeys.
</li>
<li>Proven ability to design content systems and frameworks &mdash; not just individual assets &mdash; at scale across regions and segments.
</li>
<li>Strong understanding of B2B SaaS customer lifecycles and value storytelling.
</li>
<li>Experience working with marketing automation and lifecycle programs, including event-driven journeys and behavioral triggers.
</li>
<li>Content strategy, UX writing, or marketing certifications considered an asset.
</li>
</ul><div><div><div><div>If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.</div>
<div></div>
<div>Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.</div>
<div></div>
<h2 class="jobSectionHeader">Why job seekers choose Geotab:</h2>
<div>
<div>Flex working arrangements 
Home office reimbursement program 
Baby bonus &amp; parental leave top up program 
Online learning and networking opportunities 
Electric vehicle purchase incentive program 
Competitive medical and dental benefits 
Retirement savings program
<ul><li>The above are offered to full-time permanent employees only</li></ul>
</div>
<div><h2 class="jobSectionHeader">How we work:</h2>
<div><div>At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!</div>
<div></div>
<div>Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.</div>
<div></div>
<h2 class="jobSectionHeader">Other employment statements:</h2>
<div>
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, &ldquo;Geotab&rdquo;), you acknowledge Geotab&rsquo;s collection, use and disclosure of your personal data in accordance with our Privacy Policy.</div></div></div></div></div></div></div></div></div></div>

Customer Content Strategy Lead

Healthrix

Job Title: Content LeadBridge the gap between high-level brand strategy and hands-on content execution to drive growth.Responsibilities:- Content Management: End-to-end planning &amp; management of high-impact social media assets.- Brand Evolution: Defining &amp; revamping visual identities, including color schemes and designs.- Coordination Strategy: Pitching &amp; executing innovative campaigns to scale online engagement.Qualifications:Bachelor&rsquo;s degree in a relevant fieldRequired Skills:- Strong understanding of content strategy- Experience in writing content for advertisements- Excellent writing, editing, and communication skills- Creative thinking and idea generation- Ability to work collaboratively in a team environmentLocation: Mall road, LahoreNight shift, on site jobJob Type: Full-timePay: From Rs120,000.00 per monthWork Location: In person

Content Lead

Confidential Government

<div>
 
 
 Role Summary
 
 
 
 
 
 
 We are building a next-generation educational content platform focused on delivering high-quality, engaging, and scalable learning experiences for K&ndash;12 students.
 
 
 
 
 
 This role will lead the end-to-end content strategy, development, and production, transforming curriculum into compelling content that drives engagement, retention, and measurable learning outcomes.
 
 
 
 
 
 This is not a traditional content role &mdash; it is about building a modern learning media engine at scale.
 
 
 
 
 
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 1. Content Strategy &amp; Vision
 
 
 &bull; Define and lead a comprehensive content strategy across subjects and grade levels
 
 
 &bull; Translate curriculum into engaging, student-centered formats (video, digital, interactive, short-form)
 
 
 &bull; Build and manage a content roadmap aligned with strategic priorities
 
 
 
 
 
 2. Content Development &amp; Production
 
 
 &bull; Oversee the full content lifecycle (concept &rarr; scripting &rarr; production &rarr; publishing)
 
 
 &bull; Ensure high standards in pedagogy, storytelling, and production quality
 
 
 &bull; Introduce innovative formats inspired by global best practices in digital learning
 
 
 
 
 
 3. Audience Engagement &amp; Experience
 
 
 &bull; Design content for active engagement, not passive consumption
 
 
 &bull; Optimize content for digital platforms and user behavior
 
 
 &bull; Continuously improve performance based on data and audience insights
 
 
 
 
 
 4. Team &amp; Ecosystem Building
 
 
 &bull; Build and manage a network of educators, creators, and production partners
 
 
 &bull; Lead cross-functional teams (content, production, creative, external vendors)
 
 
 &bull; Identify and collaborate with top-tier creators and studios
 
 
 
 
 
 5. Performance &amp; Analytics
 
 
 &bull; Define and track KPIs (engagement, completion rates, learning outcomes)
 
 
 &bull; Establish a data-driven content optimization cycle
 
 
 &bull; Scale high-performing formats and continuously refine underperforming ones
 
 
 
 
 
 
 
 
 
 
 
 
 Candidate Profile
 
 
 
 
 
 
 Must-Have
 
 
 &bull; 7&ndash;12+ years in content strategy, media production, or digital platforms
 
 
 &bull; Proven experience building or scaling content-driven products or platforms
 
 
 &bull; Strong capability in storytelling, audience engagement, and content design
 
 
 &bull; Hands-on experience managing end-to-end content production
 
 
 &bull; Ability to operate at both strategic and execution levels
 
 
 
 
 
 Preferred
 
 
 &bull; Experience in education, edtech, or curriculum-based content
 
 
 &bull; Background in digital platforms (e.g., YouTube, streaming, or learning platforms)
 
 
 &bull; Experience in large-scale or government-related initiatives
 
 
 &bull; Arabic and English proficiency
 
 
 
 
 
 
 
 
 
 
 
 
 What Success Looks Like (First 12 Months)
 
 
 
 &bull; A clear and executed content strategy and roadmap
 
 
 &bull; Launch of high-impact, flagship content series
 
 
 &bull; Measurable improvement in engagement and user experience
 
 
 &bull; Strong content ecosystem and production pipeline established
 
 
 
 
 
 
 
 
 
 
 
 
 Why This Role Matters
 
 
 
 
 
 
 You will play a key role in shaping how students engage with learning at scale, redefining the intersection of education, media, and technology.
 
 
 
</div>

Head of Content Strategy & Production

Selkirk Sport

<div><div>About Selkirk Sport

At Selkirk Sport, we're passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport's premier products and ecosystem. As a leading global brand in premium pickleball equipment, we're expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.

We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.</div><h2 class="jobSectionHeader">
Content Strategy Director</h2>

Location: Remote 
Department: Media x Content Production 
Reports to: Chief Marketing Officer

<h3 class="jobSectionHeader">The Opportunity</h3>

We aren't just building a brand. We're building a media ecosystem.

Selkirk is at the forefront of a cultural shift in sports, and we are looking for a Content Strategy Director who can merge high-level creative vision with rigorous operational leadership.

This is not a role for someone who simply wants to make content. This is for a strategist and executive producer who knows how to architect a multi-platform media engine, from streaming TV and podcasts to commercial campaigns and editorial storytelling.

You will lead a talented production team, oversee a seven-figure budget, and ensure every piece of content we produce is intentional, high-performing, and unmistakably Selkirk.

<h3 class="jobSectionHeader">What You'll Do</h3>
<h4 class="jobSectionHeader">Strategic Leadership &amp; Vision</h4>
<ul><li>Architect and execute a unified media strategy across all brands, channels, and formats</li>
<li>Lead and mentor a multidisciplinary team including production managers, videographers, editors, and external partners</li>
<li>Partner with the Creative Director and CMO to concept and execute high-impact campaigns across DTC and Wholesale channels</li>
<li>Ensure every piece of content reinforces brand identity and positions Selkirk as a leader in the sport</li>
</ul><h4 class="jobSectionHeader">Multi-Platform Programming</h4>
<ul><li>Selkirk TV: Act as Executive Producer for original programming and instructional series, overseeing distribution across FAST channels and driving monetization and retention strategies</li>
<li>Blog &amp; Editorial: Own the editorial voice of the Selkirk Blog, balancing high-quality storytelling with SEO-driven growth and audience engagement</li>
<li>Selkirk Studios: Direct the strategic roadmap for studio programming, leading both internal teams and external production partners</li>
</ul><h4 class="jobSectionHeader">Production, Planning &amp; Operations</h4>
<ul><li>Oversee end-to-end production and post-production pipelines, ensuring workflows are seamless, scalable, and efficient</li>
<li>Build and maintain long-range content calendars aligned with product launches, brand campaigns, and athlete initiatives</li>
<li>Manage production budgets, staffing plans, and resource allocation with a focus on efficiency and impact</li>
<li>Develop and maintain a robust digital asset library to support global content needs</li>
</ul><h4 class="jobSectionHeader">Performance, Data &amp; ROI</h4>
<ul><li>Establish KPIs and performance frameworks across all content initiatives, including reach, engagement, retention, and revenue impact</li>
<li>Ladder every media initiative back to measurable outcomes and business objectives</li>
<li>Build reporting cadences and dashboards that provide leadership with clear visibility into content performance and ROI</li>
<li>Use analytics and performance insights to continuously refine content strategy and distribution</li>
</ul><h4 class="jobSectionHeader">The Future of Content</h4>
<ul><li>Integrate generative AI and emerging tools into production workflows to scale output and streamline execution</li>
<li>Identify opportunities to automate repetitive tasks, improve editorial throughput, and increase team efficiency</li>
<li>Stay at the forefront of content, media, and distribution trends to keep Selkirk ahead of the curve</li>
</ul><h3 class="jobSectionHeader">Who You Are</h3>
<ul><li>An Experienced Leader: You bring 5&ndash;8+ years of experience in content strategy, media production, or media leadership and have successfully led teams and large-scale initiatives</li>
<li>A Creative Operator: You think like a storyteller but execute like an operator. You care as much about performance and outcomes as you do about creative quality</li>
<li>Data-Driven: You don't just produce content, you measure it, learn from it, and continuously improve it</li>
<li>Operationally Minded: You thrive in structure and understand the complexity of content calendars, production planning, and multi-channel execution</li>
<li>Technically Fluent: You are comfortable with streaming distribution, FAST channels, SEO, and modern content ecosystems</li>
</ul><h3 class="jobSectionHeader">What Success Looks Like</h3>
<ul><li>A scalable, high-performing content engine that supports brand growth across all platforms</li>
<li>Measurable increases in audience growth, engagement, and content-driven revenue</li>
<li>A disciplined content operation with clear planning, reporting, and performance visibility</li>
<li>Original programming and campaigns that elevate Selkirk's position as a leader in the sport</li>
</ul><h3 class="jobSectionHeader">Why Selkirk</h3>

We move fast, we operate with intention, and we are building something meaningful in a rapidly growing sport.

This is a rare opportunity to lead and shape a full-scale media ecosystem, with the autonomy, resources, and support of a market leader behind you.

If you are excited by the idea of building something that is both creatively ambitious and operationally excellent, we want to hear from you.</div>

Content Strategy Director

The Publishing Legends Media Group Ltd

About the Role: Doha is a rapidly growing hub for digital media and international publishing, and at The Publishing Legends Media Group Ltd, we bring world class storytelling and content strategy to global audiences. We create high impact editorial and digital content that drives engagement, brand authority, and measurable growth. We believe that content is not just written, it is engineered for performance.We are looking for a Senior Content Strategy Manager who can take ownership of our content vision across multiple platforms. You are not just managing articles, you are shaping content ecosystems that connect audience insight with business results. You will lead a team of writers, editors, and SEO specialists while aligning content strategy with commercial objectives.You are the voice of the audience in a room full of marketers, analysts, and executives, ensuring every piece of content delivers value and impact.Why Work With Us?The Environment: Our office is based in West Bay, Doha, within a modern business district surrounded by leading media and corporate offices. We promote a professional, collaborative workspace designed for focus, creativity, and growth.Content First Culture: We do not treat content as an afterthought. Strategy, storytelling, and SEO are at the core of everything we produce, and your role will directly influence business direction.Modern Tools and Platforms: You will work with advanced SEO tools, analytics platforms, and content management systems to build scalable and data driven strategies.Growth: You will have access to professional development opportunities, training resources, and exposure to international publishing projects.Key Responsibilities:Content Strategy Ownership: Develop and execute comprehensive content strategies across digital platforms including blogs, web content, and editorial publications.Editorial Leadership: Lead and mentor content teams including writers, editors, and SEO specialists. Ensure consistency in tone, quality, and brand voice.SEO and Performance Optimization: Drive organic growth through keyword research, search intent mapping, and continuous content optimization based on performance data.Content Planning and Execution: Manage content calendars, campaign planning, and multi channel distribution strategies aligned with business goals.Data and Insights: Analyze performance metrics and user behavior to refine content strategies and improve engagement and conversion rates.Stakeholder Collaboration: Work closely with marketing, product, and leadership teams to align content initiatives with company objectives.What We Are Looking For:Experience: 6 plus years in content strategy, digital publishing, or content marketing with at least 2 years in a leadership role.Industry Knowledge: Strong understanding of SEO, content marketing, and digital media trends.Leadership Skills: Proven ability to manage and develop high performing content teams.Technical Skills: Experience with content management systems, SEO tools, and analytics platforms such as Google Analytics and Search Console.Communication: Strong written and verbal communication skills in English. Ability to present ideas clearly to stakeholders.Mindset: Strategic thinker with a data driven approach. You balance creativity with performance and know how to scale content effectively.Pay: QAR18,000.00 - QAR23,000.00 per monthWork Location: In person

Senior Content Strategy Manager

Paksa IT soloutions (Pvt.) Limited

Key Responsibilities<ul><li>Develop and execute a full-funnel content strategy (Awareness &rarr; Consideration &rarr; Conversion) aligned with business objectives</li><li>Write high-converting content for:</li><li>Website pages &amp; landing pages</li><li>Paid ads (Meta &amp; Google)</li><li>Email marketing campaigns</li><li>Company profiles &amp; proposals</li><li>Create and optimize conversion-focused landing pages with compelling CTAs and structured messaging</li><li>Develop AEO (Answer Engine Optimization) content including FAQs and structured responses for AI platforms (e.g., ChatGPT, SGE)</li><li>Collaborate with SEO teams to target high-intent keywords and improve search visibility</li><li>Work with designers and video editors to ensure content and visuals alignment</li><li>Conduct A/B testing on headlines, ad copies, and CTAs to improve performance</li><li>Track and analyze metrics such as conversion rate, CTR, engagement, and lead generation</li><li>Support the sales team with sales scripts, pitch decks, case studies, and success stories</li></ul>Requirements<ul><li>3&ndash;6 years of experience in content strategy and conversion copywriting</li><li>Strong portfolio demonstrating high-conversion campaigns</li><li>Solid understanding of B2B marketing, customer psychology, and sales funnels</li><li>Excellent writing, editing, and storytelling skills</li><li>Hands-on experience with SEO, keyword research, and AEO strategies</li><li>Experience working with cross-functional teams (marketing, design, development)</li><li>Ability to analyze data and optimize content for better performance and ROI</li></ul>Preferred Skills<ul><li>Experience with tools like Google Analytics, Search Console, Ahrefs, SEMrush</li><li>Familiarity with AI content tools and modern search behavior</li><li>Strong understanding of conversion rate optimization (CRO) principles</li></ul>Work Location: In person

Content Strategist & Conversion Copywriter

emagine

<div>
 
 Summary:
 
 The primary goal of the Content &amp; Programming Strategy Consultant is to lead the content and programming strategy for Expo 2030 Riyadh, ensuring effective digital enablement and audience engagement across various platforms.
 
 
 
 Responsibilities:
 
 
 
 <ul>
 <li>
 Develop digital content and programming strategies for Expo channels.
 </li>
 <li>
 Oversee content operations and establish efficient editorial workflows.
 </li>
 <li>
 Manage CMS, DAM, and media platform integrations.
 </li>
 <li>
 Implement strategies for streaming and hybrid-event content delivery.
 </li>
 <li>
 Ensure effective multilingual publishing and localization practices.
 </li>
 <li>
 Oversee rights management and content governance standards.
 </li>
 <li>
 Enhance content personalization and utilize recommendation engines.
 </li>
 <li>
 Engage digital audiences through web, apps, social media, on-site screens, and virtual environments.
 
 
 </li>
 </ul>
 
 Must Haves:
 
 
 
 <ul>
 <li>
 Previous experience with Expo, mega-events, or large-scale media operations.
 </li>
 <li>
 Strong expertise in digital content strategy and media operations.
 </li>
 <li>
 Proven experience in designing content lifecycle and publishing workflows.
 </li>
 <li>
 Knowledge of CMS, DAM, MAM, and streaming technologies.
 </li>
 <li>
 Skills in vendor evaluation and technology selection processes.
 </li>
 <li>
 Excellent stakeholder management and cross-functional collaboration abilities.
 
 
 </li>
 </ul>
 
 Nice to Have:
 
 
 
 <ul>
 <li>
 Experience in live production and broadcast environments.
 </li>
 <li>
 Background in large-scale digital publishing.
 </li>
 <li>
 Familiarity with hybrid and multi-platform event programming.
 </li>
 <li>
 Knowledge of international and multilingual audience engagement strategies.
 
 
 </li>
 </ul>
 
 Other Details:
 
 
 
 <ul>
 <li>
 Location: Riyadh, KSA
 </li>
 <li>
 Contract Duration: 3-Month Contract (Extendable)
 </li>
 <li>
 Work Environment: Onsite
 </li>
 </ul>
</div>

Content & Programming Strategy Consultant

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