content strategy lead

MLI Technologies Canada Ltd.

Build the Marketing Function of an AI Company from the Ground UpSolexes (Private) Limited is an innovation-driven technology company dedicated to developing intelligent software products and digital solutions that solve real-world business challenges. Our focus spans Artificial Intelligence, enterprise software, digital transformation, and emerging technologies, serving customers across international markets while contributing to Pakistan&rsquo;s growing innovation ecosystem.As we prepare for the commercial growth of our products and expand our international presence, we are seeking our first full-time Marketing &amp; Growth Lead to establish and lead our marketing function.This is not a traditional marketing role.It is an opportunity to become part of the founding leadership team of a technology startup and build the company&rsquo;s marketing capability from the ground up. You will work directly with the CEO to shape the company&rsquo;s brand, marketing strategy, product positioning, and growth initiatives while laying the foundation for a future in-house marketing department.If you are looking to simply manage social media accounts, performing SEO or execute isolated marketing campaigns, this role is unlikely to be the right fit.If, however, you are passionate about building marketing functions, creating strategy, leading execution, and contributing to the long-term success of an ambitious AI company, we would be delighted to hear from you.About the RoleReporting directly to the Chief Executive Officer, you will be responsible for developing and executing Solexes&rsquo; corporate marketing strategy across branding, product marketing, digital marketing, content strategy, communications, partnerships, events, and lead generation.Initially, you will work independently while collaborating with a support team of interns, specialist freelancers, and external service providers where appropriate. As the company grows, you will be expected to recruit, mentor, and lead Solexes&rsquo; internal marketing team.This position offers exceptional exposure to executive decision-making and provides an opportunity to influence the company&rsquo;s long-term commercial growth strategy.Key ResponsibilitiesStrategic Marketing&middot; Develop and execute Solexes&rsquo; corporate marketing strategy aligned with business objectives.&middot; Prepare annual, quarterly, and campaign-specific marketing plans.&middot; Develop marketing KPIs and executive dashboards.&middot; Establish scalable marketing processes, governance, and reporting frameworks.Brand Development&middot; Build and strengthen the Solexes corporate brand.&middot; Develop messaging frameworks and brand positioning.&middot; Ensure consistency across all customer touchpoints.&middot; Maintain and evolve the company&rsquo;s visual identity and brand standards.Product Marketing&middot; Develop go-to-market strategies for Solexes&rsquo; products and services.&middot; Translate complex technical capabilities into clear customer value propositions.&middot; Plan, develop and execute product launch campaigns.&middot; Support customer education and product adoption initiatives.Content &amp; Communications&middot; Develop and manage the editorial calendar.&middot; Produce and oversee high-quality thought leadership content.&middot; Coordinate blogs, newsletters, white papers, presentations, videos, and case studies.&middot; Work closely with technical teams to transform complex concepts into engaging business content.Digital Marketing&middot; Manage the company&rsquo;s digital marketing initiatives across LinkedIn, website, SEO, AI search optimisation, email marketing, marketing automation, and performance analytics.&middot; Continuously monitor campaign performance and proactively recommend improvements based on measurable outcomes.Community &amp; Partnership Development&middot; Develop relationships with universities, technology communities, industry associations, innovation centres, strategic partners, and ecosystem stakeholders.&middot; Coordinate participation in conferences, exhibitions, networking events, and industry forums.Demand Generation&middot; Develop and execute lead generation campaigns.&middot; Design customer acquisition journeys and marketing funnels.&middot; Support business development through qualified marketing opportunities and strategic campaigns.Marketing Operations&middot; Establish marketing processes, documentation, templates, dashboards, and reporting standards.&middot; Manage external agencies, creative partners, and specialist consultants where required.&middot; Need based marketing services to customers&middot; Build a scalable marketing function capable of supporting the company&rsquo;s long-term growth.What Success Looks LikeWithin the first six months, you will have:&middot; Established a structured marketing operating model.&middot; Developed a repeatable content and communications engine.&middot; Strengthened the Solexes corporate brand and executive visibility.&middot; Introduced measurable marketing dashboards and reporting.&middot; Implemented scalable lead generation processes.&middot; Expanded Solexes&rsquo; presence across strategic industry and academic communities.&middot; Developed and executed marketing campaign for ready to deliver products&middot; Created the foundation for a high-performing in-house marketing team.Qualifications&middot; Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related discipline.&middot; Minimum 5 years of progressively responsible marketing experience, with at least 3 years gained within a reputable marketing, branding, digital marketing, or advertising agency.&middot; Demonstrated experience managing integrated marketing campaigns for multiple clients across diverse industries.&middot; Excellent written and verbal communication skills in English.&middot; Strong presentation, stakeholder management, and project management capabilities.Preferred ExperienceWe are particularly interested in candidates who have developed their professional marketing expertise within a reputable marketing, branding, digital marketing, or advertising agency, where they have gained exposure to strategic planning, campaign execution, client servicing, performance measurement, and multidisciplinary collaboration.This position is intended for marketing professionals with demonstrated strategic marketing experience. Candidates whose primary experience is limited to social media management, influencer marketing, graphic design, or content creation without broader marketing responsibilities are unlikely to be a suitable fit for this role.Why Join Solexes?Joining Solexes at this stage offers a rare opportunity to become the founding marketing leader of a rapidly growing AI and technology company. You will work directly with the executive leadership team, contribute to strategic business decisions, and play a pivotal role in shaping the company&rsquo;s future direction.Unlike traditional corporate marketing roles, this position provides significant ownership, autonomy, and the opportunity to build a marketing function from its inception. As the company expands internationally, you will have the opportunity to recruit and lead your own team while helping establish one of Pakistan&rsquo;s emerging technology brands.How to ApplyInterested applicants should submit:&middot; Updated Curriculum Vitae (CV)&middot; Cover Letter explaining their interest in the role&middot; LinkedIn Profile&middot; A brief summary (maximum two pages) describing two or three marketing campaigns or initiatives personally led by the applicant. For each example, applicants should describe the business objective, their specific role, the strategy adopted, measurable outcomes achieved, lessons learned, and the tools or methodologies used. Where available, supporting metrics such as lead generation, website traffic growth, SEO improvements, campaign performance, customer acquisition, or return on marketing investment should be included.Applications should be sent to contact@solexes.com or through indeed with the subject line:Application &ndash; Marketing &amp; Growth LeadPay: Up to Rs150,000.00 per monthApplication Question(s):<ul><li>Do you have 5 plus years of relevent experience</li></ul>Location:<ul><li>Islamabad E-11 (Preferred)</li></ul>Work Location: In person

Marketing & Growth Lead

MarketCube.io

Reports to: Chief Operating Officer (COO)About the RoleMarket Cube is looking for an experienced Marketing Manager &ndash; Performance Marketing to lead the marketing strategy and execution across our growing portfolio of products. This is a hands-on role for someone who enjoys managing paid campaigns, analysing performance data, and driving measurable business growth.You will take ownership of our digital marketing efforts, optimise customer acquisition, and help shape our marketing strategy across multiple brands.Key Responsibilities<ul><li>Plan, launch, manage and optimise paid advertising campaigns across Meta, Google Ads and LinkedIn.</li><li>Continuously test creatives, audiences and campaign strategies to improve performance and scale successful campaigns.</li><li>Own and report on key performance metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS) and Cost per Lead (CPL).</li><li>Manage and allocate marketing budgets across multiple products based on performance and business priorities.</li><li>Drive demand generation through content marketing, SEO, email marketing and lead nurturing campaigns.</li><li>Work closely with designers and copywriters to develop high-performing ad creatives, landing pages and marketing content.</li><li>Implement and maintain accurate tracking, attribution, conversion events, UTMs and analytics.</li><li>Adapt marketing priorities across different products as business needs evolve.</li><li>Produce regular performance reports with actionable recommendations.</li></ul>Essential Requirements<ul><li>Minimum 4 years' experience in digital marketing, including at least 3 years of hands-on paid advertising management.</li><li>Proven experience managing advertising accounts and budgets directly (not solely through agencies).</li><li>Strong working knowledge of Meta Ads Manager and Google Ads.</li><li>Experience with Google Analytics 4 (GA4), conversion tracking, pixels and event implementation.</li><li>Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.</li><li>Experience planning, executing and analysing A/B tests to improve campaign performance.</li><li>Confident creating reports and presenting marketing insights and recommendations.</li><li>Excellent written and spoken English.</li><li>Experience marketing multiple products or brands simultaneously.</li></ul>Desirable Skills<ul><li>B2B SaaS or software marketing experience.</li><li>LinkedIn Ads campaign management.</li><li>SEO and content marketing.</li><li>Experience using HubSpot or similar CRM platforms.</li><li>E-commerce or marketplace marketing experience.</li><li>Basic design skills using Canva or Figma.</li></ul>What We Offer<ul><li>Opportunity to make a significant impact in a fast-growing business.</li><li>Ownership of marketing strategy across multiple products.</li><li>Collaborative and supportive team environment.</li><li>Career growth and development opportunities.</li></ul>How to ApplyPlease submit:<ul><li>Your CV.</li><li>One example of a marketing campaign you personally managed, including:</li><li>The campaign objective.</li><li>The budget you managed.</li><li>The marketing channels used.</li><li>The results achieved.</li></ul>Please send your application to Ali.haider@marketcube.io.Applications submitted without a campaign example will not be considered.Job Type: Full-timeExperience:<ul><li>META, TikTok, Pinterest: 4 years (Required)</li></ul>Work Location: Hybrid remote in Karachi

Marketing Manager – Performance Marketing

SMS Realty 

Digital Marketing Manager &ndash; AI, Performance Marketing, SEO/AEO/GEOLocation: Dubai, UAE Department: Marketing Experience: 2&ndash;3 Years Employment: Full-TimeAbout the RoleWe are looking for a hands-on Digital Marketing Manager with strong AI expertise to join our team in Dubai.This is not a traditional Digital Marketing or SEO role. We are specifically looking for someone who actively uses Artificial Intelligence (AI) in digital marketing and understands how AI is changing paid advertising, search, content creation, lead generation and customer acquisition.The ideal candidate should have practical experience across:AI Marketing | Performance Marketing | Google Ads | Meta Ads | SEO | AEO | GEO | GA4 | Lead Generation | Marketing AutomationYou should be equally comfortable building AI prompts and workflows, creating and optimizing campaigns, analysing GA4 data, improving Google rankings, and increasing brand visibility across AI search platforms.Key ResponsibilitiesAI-Powered Digital Marketing<ul><li>Use ChatGPT, Claude, Gemini and other Generative AI tools for marketing strategy, content, research, advertising and campaign optimization.</li><li>Build AI-powered marketing workflows, prompts, automations and SOPs.</li><li>Use AI to improve ad copy, creatives, landing pages, lead generation and conversion rates.</li><li>Research, test and implement new AI marketing and automation tools.</li><li>Explore AI-driven personalization, predictive analytics and marketing automation.</li><li>Keep the company ahead of emerging developments in AI Search and AI Marketing.</li></ul>Performance Marketing &amp; Lead Generation<ul><li>Independently manage Google Ads, Meta Ads and LinkedIn Ads.</li><li>Manage Google Search, Display, YouTube and Performance Max campaigns.</li><li>Plan and optimize campaigns based on CPL, CPA, CAC, ROAS and conversion rates.</li><li>Manage advertising budgets, bidding strategies, audiences and retargeting.</li><li>Conduct structured A/B testing across creatives, headlines, copy, audiences and landing pages.</li><li>Use AI-powered bidding, targeting and optimization tools to improve campaign performance.</li><li>Focus strongly on generating qualified leads and measurable business results, not simply impressions or traffic.</li></ul>SEO &ndash; Search Engine Optimization<ul><li>Manage Technical SEO, On-Page SEO and Off-Page SEO.</li><li>Conduct keyword research, competitor research and content-gap analysis.</li><li>Improve organic rankings, website traffic and conversions.</li><li>Work on Core Web Vitals, indexing, crawlability, internal linking and site structure.</li><li>Use tools including Google Search Console, GA4, SEMrush and/or Ahrefs.</li><li>Develop SEO content strategies aligned with commercial search intent.</li></ul>AEO &ndash; Answer Engine Optimization<ul><li>Optimize content for Featured Snippets, People Also Ask and voice/answer-based searches.</li><li>Create answer-first content including FAQs, definitions and structured informational pages.</li><li>Implement and optimize Schema Markup / Structured Data.</li><li>Improve the brand&rsquo;s visibility for direct-answer search results.</li></ul>GEO &ndash; Generative Engine OptimizationA key part of this position is understanding the next generation of search.<ul><li>Improve company and brand visibility across ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot and other AI/LLM platforms.</li><li>Understand how brands, websites and content are discovered, retrieved and referenced by AI systems.</li><li>Structure website content for AI crawlers, LLM retrieval and generative search.</li><li>Monitor how our brands appear in AI-generated answers and identify visibility gaps.</li><li>Work with entities, authoritative sources, structured content and machine-readable information.</li><li>Use or evaluate GEO/AEO monitoring platforms such as Profound, Otterly.AI, Peec AI or similar tools.</li></ul>Analytics, Strategy &amp; Reporting<ul><li>Track performance across Paid Media + SEO + AEO + GEO.</li><li>Build dashboards covering leads, conversions, CPL, CPA, CAC, ROAS, organic rankings and AI-search visibility.</li><li>Use GA4, Google Search Console, Google Ads Manager and Meta Ads Manager to make data-driven decisions.</li><li>Present monthly performance reports with clear insights and recommendations.</li><li>Identify what is working, what is not working and what needs to be changed.</li><li>Manage external agencies/freelancers where required.</li></ul>What We&rsquo;re Looking ForMinimum 2&ndash;3 years of hands-on Digital Marketing experience, preferably with direct responsibility for both paid and organic acquisition.Candidates should have strong practical knowledge of:<ul><li>Artificial Intelligence / Generative AI for Marketing</li><li>ChatGPT / Claude / Gemini</li><li>Google Ads</li><li>Meta Ads Manager</li><li>Performance Marketing</li><li>Lead Generation</li><li>SEO &ndash; Technical, On-Page &amp; Off-Page</li><li>AEO &ndash; Answer Engine Optimization</li><li>GEO &ndash; Generative Engine Optimization</li><li>Google Analytics 4 (GA4)</li><li>Google Search Console</li><li>SEMrush / Ahrefs</li><li>Conversion Tracking &amp; Optimization</li><li>Marketing Automation</li></ul>Preferred SkillsExperience with any of the following will be an advantage:<ul><li>HubSpot, Salesforce, Marketo or similar CRM/marketing automation platforms</li><li>AI agents and automated marketing workflows</li><li>Prompt engineering</li><li>LLMs and AI search</li><li>RAG, embeddings and AI crawlers</li><li>Landing-page and conversion-rate optimization</li><li>Google Tag Manager</li><li>Looker Studio</li><li>Google Ads / GA4 / HubSpot certifications</li></ul>ImportantWe are specifically looking for an AI-focused Digital Marketing professional.This position may not be suitable for candidates whose experience is limited to social-media posting, basic content creation or traditional SEO.You should be able to demonstrate how you have practically used AI + Performance Marketing + SEO/Search to improve marketing efficiency, generate leads or increase conversions.ApplyIf you are passionate about AI-powered Digital Marketing, Performance Marketing and the future of Search, we would like to hear from you.Location: Dubai, UAE Experience: 2&ndash;3 Years Contact: +971 54 724 0363 HR DepartmentWork Location: In person

Digital Marketing Manager – AI & Performance Marketing

Date posted: August 6, 2026Job description:# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In personWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search _ freelancer

Cwill

<div>About the Role
SEOWILL is CWILL's SEO product for Shopify brands and DTC merchants &mdash; helping them improve site content quality, keyword coverage, search indexing, and organic traffic. The product is in active development, with upcoming capabilities spanning site diagnostics, keyword analysis, page optimization, AI content generation, GEO strategy, and SEO reporting.
We're looking for a Product Manager with real SEO domain expertise and SaaS product experience to own SEOWILL's roadmap and execution. This is not a trainee role &mdash; you're expected to bring deep SEO knowledge from day one and drive meaningful product outcomes independently.
What You'll Do
Product Planning &amp; Delivery<ul><li>
Own SEOWILL's product roadmap: prioritize features, write clear product specs, and drive execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting</li><li>
Lead features from discovery through design, engineering, and launch &mdash; to post-launch review</li><li>
Define what &quot;good&quot; looks like for SEOWILL's core outputs: diagnostic scores, optimization suggestions, and AI-generated content</li></ul>
SEO Domain<ul><li>
Apply deep SEO knowledge to product decisions &mdash; keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content quality</li><li>
Stay current on search algorithm changes, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscape</li><li>
Translate technical SEO concepts into merchant-friendly product experiences</li></ul>
User &amp; Market Research<ul><li>
Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners</li><li>
Track competitors: SEO tools, AI content platforms, Shopify SEO apps &mdash; and produce structured competitive analysis</li><li>
Turn merchant pain points and market signals into prioritized product decisions</li></ul>
GTM &amp; Commercialization<ul><li>
Define product packaging, pricing tiers, conversion flows, and new user onboarding</li><li>
Partner with Sales and CS to improve trial-to-paid conversion and merchant retention</li></ul> 
Requirements 
 
What We're Looking For
Required
3+ years of product management experience, with at least 1&ndash;2 years focused on SEO tools, SEO SaaS, or content/marketing technolog
Deep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth
Hands-on experience with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar
B2B SaaS product experience &mdash; comfortable owning the full product lifecycle from discovery to launch
Data chops &mdash; SQL basics, Excel/dashboards, and A/B testing
Mandarin Chinese proficiency: native or near-native (first or second language required)
Nice to Have
Shopify ecosystem experience (Shopify apps, DTC merchants, independent stores)
Background in AI content generation, GEO, or AI-powered SEO tool
Experience designing merchant onboarding or conversion optimization flow
Familiarity with technical SEO: structured data (schema.org), Google Search API, sitemap management
Has personally run SEO campaigns, built a website, or operated an online store 
Benefits 
Starting Pay: 70 - 130k depends on experiences, open to negotiation<ul><li>
401(k)</li><li>
PTO
</li><li>Paid Holidays</li><li>
Insurance</li></ul></div>

Projector Manager (SEO SaaS Product)

SMS Realty

# Digital Marketing Manager (Remote)&ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentPay: AED1,500.00 - AED3,000.00 per monthWork Location: Remote

Digital Marketing Specialist

# Digital Marketing Manager &ndash; AI, Performance Marketing &amp; Search (SEO/AEO/GEO)Location; DubaiDepartment:MarketingReports To: Performance Marketing ManagerExperience: 2 to 3 yearsAbout the RoleWe're hiring a Digital Marketing Manager who sits at the intersection of AI, performance marketing, and search. This isn't a traditional SEO or paid-media role &mdash; you'll own the full spectrum of discoverability, from classic SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while using AI tools daily to plan, create, and optimize faster than a conventional team could. You should be as comfortable building a prompt workflow as you are reading a Google Ads or GA4 dashboard.What You'll DoAI-Powered Marketing- Use generative AI (ChatGPT, Claude, Gemini, etc.) to scale content creation, ad copywriting, and campaign ideation- Evaluate and implement AI marketing tools &mdash; automation, personalization, predictive analytics, creative generation- Build prompt libraries and SOPs so the wider team uses AI consistently and effectively- Track emerging AI marketing capabilities and pilot new tools ahead of competitors**Paid Advertising**- Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, LinkedIn Ads, and other relevant channels- Own budget allocation, bidding strategy, and ROAS/CPA targets across channels- Run structured A/B tests on creative, copy, audiences, and landing pages- Use AI-driven bidding and targeting features to improve efficiency and reduce CAC- SEO (Search Engine Optimization)- Lead technical, on-page, and off-page SEO strategy- Run keyword research, content gap analysis, and competitor audits- Partner with dev/product on site health &mdash; Core Web Vitals, crawlability, indexing- Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/AhrefsAEO (Answer Engine Optimization)- Optimize content to win featured snippets, People Also Ask, and voice-search results- Implement schema/structured data to improve eligibility for direct-answer placements- Structure content (FAQs, definitions, how-tos) for answer-first formatsGEO (Generative Engine Optimization)- Improve brand visibility and citation frequency inside AI-generated answers &mdash; ChatGPT, Perplexity, Google AI Overviews, Copilot, etc.- Monitor how the brand is represented in LLM outputs and close visibility gaps- Structure content for AI crawlers and retrieval &mdash; clear entities, credible sourcing, machine-readable structure- Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar)Strategy &amp; Reporting- Build a unified dashboard spanning paid, SEO, AEO, and GEO performance- Present monthly/quarterly reviews with insights, not just numbers- Manage agency or freelancer relationships; mentor junior team members- Own the digital marketing budget across paid and organic initiativesWhat You'll Need- 2 to 3 years in digital marketing with real ownership of both paid and organic channels- Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager- Strong SEO fundamentals &mdash; technical, content, link building &mdash; with tools like SEMrush/Ahrefs/GSC- Working knowledge of AEO/GEO, or clear evidence you pick up emerging disciplines fast- Daily, practical fluency with generative AI tools for content and workflow- Strong analytical skills &mdash; comfortable in GA4, dashboards, and turning data into decisions- Sharp written communicationNice to Have- Experience with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)- Basic understanding of how LLMs retrieve and rank content (embeddings, RAG, crawlers)- Startup or fast-scaling company experience- Certifications: Google Ads, Google Analytics (GA4), HubSpotContact - +971 54 724 0363HR - DepartmentWork Location: In person

Digital Marketing Manager – AI, Performance Marketing & Search

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