content strategy lead

CO/LAB LosAngeles

Position Overview We are seeking a Content Marketing Lead to develop and execute a comprehensive content strategy that strengthens brand awareness, drives lead generation, and engages our target audience. This individual will oversee all aspects of content creation, distribution, and performance measurement, ensuring that every piece of content aligns with business objectives and delivers value to our customers. The ideal candidate is a strategic thinker, skilled storyteller, and data-driven leader with proven expertise in content marketing across multiple channels.Key ResponsibilitiesContent Strategy &amp; Planning<ul><li>Develop and own the overall content marketing strategy, defining goals, audiences, key messages, and themes.</li><li>Conduct audience and competitor research to identify gaps and opportunities.</li><li>Create and manage a content calendar to ensure timely, consistent delivery across channels.</li><li>Map content to the customer journey&mdash;from awareness through conversion and retention.</li></ul>Content Creation &amp; Management<ul><li>Oversee the production of high-quality, engaging content in multiple formats, including blog posts, whitepapers, eBooks, case studies, social media, videos, webinars, email campaigns, and website copy.</li><li>Write and edit content as needed, ensuring all deliverables are accurate, engaging, and on-brand.</li><li>Manage a team of internal writers, freelancers, and subject matter experts.</li></ul>Content Distribution &amp; Promotion<ul><li>Develop and implement distribution strategies to maximize reach and impact.</li><li>Optimize content for SEO to drive organic traffic growth.</li><li>Collaborate with marketing teams to promote content across social media, email, and paid channels.</li><li>Build relationships with influencers and industry publications to amplify content visibility.</li></ul>Performance Measurement &amp; Optimization<ul><li>Define and track KPIs such as traffic, engagement, lead generation, and conversions.</li><li>Use analytics tools to measure performance and extract actionable insights.</li><li>Provide regular performance reports to stakeholders.</li><li>Conduct A/B testing to optimize content formats, headlines, and messaging.</li></ul>Collaboration &amp; Leadership<ul><li>Partner with sales, product, and marketing teams to align content with business goals.</li><li>Act as a thought leader and subject matter expert in content marketing.</li><li>Stay current with trends, tools, and best practices in digital marketing and content strategy.</li></ul>QualificationsExperience<ul><li>5+ years of experience in content marketing, with at least 2+ years in a leadership role.</li><li>Proven track record in content strategy, creation, and distribution across multiple channels.</li><li>Strong portfolio of successful content initiatives.</li><li>Experience with SEO and content optimization.</li></ul>Skills<ul><li>Writing &amp; Editing: Exceptional writing, editing, and proofreading skills with attention to detail.</li><li>Strategic Thinking: Ability to align content with broader business and marketing goals.</li><li>Analytics: Proficiency in measuring performance and making data-driven decisions.</li><li>Project Management: Strong organizational skills to manage multiple projects and deadlines.</li><li>Communication: Excellent interpersonal and collaboration skills across teams.</li><li>Tools: Proficiency with CMS platforms (e.g., WordPress), analytics tools (Google Analytics), and SEO tools (SEMrush, Ahrefs, etc.).</li></ul>Education<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or a related field.</li></ul>Job Type: Full-timeWork Location: Remote

Content Marketing Lead

HR Ways - Hiring Tech Talent

<div>
 
 About the job Senior Content Strategist
 
 
 
 About Our Client:
 
 
 
 
 
 Our client is a global leader in workplace behavior change, empowering businesses to cultivate skills and habits that drive safety, health, and productivity since 1992.
 
 
 
 What We're Looking For:
 
 
 
 We are looking for an experienced Senior Content Strategist with 3 to 5 years of hands-on experience in content management, strategy, and marketing. The ideal candidate will be responsible for managing end-to-end content workflows and developing comprehensive content strategies across multiple channels including blogs, social media, cold campaigns, and whitepapers. A strategic thinker with excellent organizational skills and a deep understanding of content marketing is essential for this role.
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Develop, manage, and optimize content workflows to ensure timely delivery and high-quality output.
 </li>
 <li>
 Create comprehensive content strategies that align with business goals and target audiences across multiple platforms.
 </li>
 <li>
 Manage the blog editorial calendar including topic ideation, keyword strategy, content creation, and final publishing.
 </li>
 <li>
 Collaborate with SEO and marketing teams to integrate keyword research and SEO best practices into content.
 </li>
 <li>
 Develop and execute content marketing campaigns to support lead generation and brand positioning objectives.
 </li>
 <li>
 Monitor content performance using analytics tools, reporting insights and recommending improvements.
 </li>
 <li>
 Work cross-functionally with design, social media, and sales teams to ensure cohesive brand messaging and campaign execution.
 </li>
 <li>
 Stay updated on industry trends, content marketing innovations, and best practices including AI content automation.
 </li>
 </ul>
 
 
 What's Required:
 
 
 
 
 Content Management:
 
 
 <ul>
 <li>
 3 to 5 years of professional experience in managing content workflows.
 </li>
 <li>
 Proven ability to oversee content calendars, ensuring smooth workflow from ideation to publication.
 </li>
 </ul>
 
 
 Content Strategy:
 
 
 <ul>
 <li>
 Experience in creating full content strategies tailored for different content types such as blogs, landing pages, social media, cold outreach campaigns, whitepapers, and more.
 </li>
 <li>
 Expertise in managing blog editorial calendars, including topic selection, keyword research and final publication.
 </li>
 </ul>
 
 
 Content Marketing:
 
 
 <ul>
 <li>
 Ability to develop and implement effective content marketing strategies to drive lead generation and brand awareness.
 </li>
 <li>
 Strong understanding of content promotion tactics and measurement of content marketing ROI.
 </li>
 </ul>
 
 
 AI Content Automation:
 
 
 <ul>
 <li>
 Experience integrating AI solutions to streamline content production, improve efficiency, and maintain quality standards.
 </li>
 <li>
 Ability to balance automated content generation with human oversight to ensure relevance and brand voice consistency.
 </li>
 </ul>
 
 
 
 
 
 Other Details:
 
 
 
 
 Work Mode:
 
 Onsite, Karachi
 
 
 
 Experience:
 
 3-5 years
 
 
 
 Days:
 
 Monday to Friday
 
 
 
 Timing:
 
 9AM-6PM
 
 
 
 Benefits:
 
 
 <ul>
 <li>
 Annual performance-based increments and bonuses
 </li>
 <li>
 Health insurance
 </li>
 <li>
 Life Insurance, and more
 </li>
 </ul>
 
 
 
 
 
 About HR Ways:
 
 
 
 HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world
 
</div>

Content Strategist

airtel

<div>
 
 
 Role:- Content Sourcing
 
 
 
 
 
 
 
 About the Role
 
 
 
 As a senior leader within the Supply Chain function at Airtel, the
 
 Content Sourcing
 
 will play a pivotal role in shaping and executing Airtel&rsquo;s content partnership strategy across audio, video, and emerging platforms. This role is critical in anchoring high-value digital content negotiations, unlocking business value, and ensuring Airtel remains a preferred partner in a rapidly evolving content ecosystem.
 
 
 The role demands a unique blend of commercial acumen, partner management, contract structuring, and strategic thinking. You will act as a thought partner to senior leadership and be accountable for driving long-term partnerships that impact customer experience and top-line growth.
 
 
 
 
 
 
 Key Responsibilities:-
 
 
 
 
 
 <ul>
 <li>
 
 Strategic Content Partnerships
 
 :
 </li>
 <li>
 Drive high-level commercial engagements and alliances with top-tier content providers. Identify and onboard strategic partners aligned with Airtel&rsquo;s content and platform strategy.
 </li>
 <li>
 
 Commercial Structuring &amp; ROI Analysis
 
 :
 </li>
 <li>
 Lead complex deal negotiations with clear focus on long-term value creation, cost optimization, and ROI. Use data-backed insights to influence deal structures and ensure business alignment.
 </li>
 <li>
 
 Leadership in Stakeholder Engagement
 
 :
 </li>
 <li>
 Engage with legal, regulatory, finance, and marketing teams to ensure alignment and governance. Represent content sourcing in senior management forums.
 </li>
 <li>
 
 Content Budget Leadership
 
 :
 </li>
 <li>
 Lead annual content sourcing budgets, long-term cost planning, and quarterly forecasts. Own accountability for meeting budgeted targets and managing payouts efficiently.
 </li>
 <li>
 
 Contractual &amp; Regulatory Excellence
 
 :
 </li>
 <li>
 Drive closure of strategic and high-value content contracts with precision and timeliness. Mitigate risks through strong legal &amp; regulatory alignment.
 </li>
 <li>
 
 Partner Relationship Management
 
 :
 </li>
 <li>
 Build and institutionalize structured partner governance frameworks, resolve escalations, and champion partner success metrics. Lead quarterly business reviews with key content players.
 </li>
 <li>
 
 Operational Transformation
 
 :
 </li>
 <li>
 Drive process improvement and automation initiatives across content sourcing and payment processes. Lead &ldquo;War on Waste&rdquo; initiatives to improve efficiency and reduce redundancy.
 </li>
 <li>
 
 Mentorship &amp; Capability Building
 
 :
 </li>
 <li>
 Mentor and coach mid-level team members. Build future talent pipeline within the content sourcing vertical.
 </li>
 </ul>
 
 
 
 
 
 What we&rsquo;re looking for
 
 
 <ul>
 <li>
 
 Work Experience
 
 :
 </li>
 <li>
 Relevant experience in digital content sourcing, rights acquisition, and partner negotiations. Commercial deals and managing large-scale partner ecosystems.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Industry Exposure
 
 :
 </li>
 <li>
 Strong exposure to digital media, OTT, broadcasting, or telecom content domains. Prior experience in
 
 Ad Sales
 
 , licensing, or syndication will be an advantage.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Functional Skills
 
 :
 </li>
 <li>
 Strategic negotiation and influencing
 </li>
 <li>
 Commercial and financial acumen
 </li>
 <li>
 Strong problem-solving and analytical skills
 </li>
 <li>
 Cross-functional stakeholder management in a matrix environment
 </li>
 <li>
 Deep understanding of content rights, monetization models, and regulatory aspects.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Leadership Traits
 
 :
 </li>
 <li>
 Strong sense of ownership and accountability
 </li>
 <li>
 Executive presence and high emotional intelligence
 </li>
 <li>
 Process-driven mindset with a passion for excellence
 </li>
 <li>
 Collaborative leadership with high integrity and transparency
 </li>
 </ul>
 
 
</div>

Content Sourcing

Odyssey :Stone Architecture and Design

We're hiring a Content &amp; Storytelling Lead(or)Now Hiring: Creative Content &amp; Storytelling LeadWe&rsquo;re looking for a thoughtful, visually attuned, and strategically-minded creative to lead content across our brand platforms &mdash; from Instagram to editorial, campaigns to collaborations.What you&rsquo;ll do&mdash; Own our content strategy &amp; calendar across social, web, and email&mdash; Write emotionally resonant copy: captions, scripts, product stories, and more&mdash; Collaborate with filmmakers, designers, and photographers to craft high-design content&mdash; Oversee creative production, from shoot concepts to execution&mdash; Translate the founder&rsquo;s vision into elegant, impactful storytellingYou&rsquo;re someone with:&mdash; 5&ndash;8 years experience in content creation, editorial, or creative direction&mdash; A poetic but grounded writing style&mdash; A sharp aesthetic eye and deep appreciation for design, craft, and culture&mdash; Proven ability to lead multi-format creative projects (photo, video, digital)Bonus points if you bring:&mdash; Experience in architecture, design, interiors, or luxury&mdash; Skills in art direction or production&mdash; Familiarity with Adobe Suite, Notion, Canva, or FigmaJob Type: Full-timePay: &#8377;30,000.00 - &#8377;50,000.00 per monthWork Location: In person

Content Lead

HR Ways

Job Openings Senior Content StrategistAbout the job Senior Content StrategistAbout Our Client: &#65279;Our client is a global leader in workplace behavior change, empowering businesses to cultivate skills and habits that drive safety, health, and productivity since 1992.What We're Looking For:We are looking for an experienced Senior Content Strategist with 3 to 5 years of hands-on experience in content management, strategy, and marketing. The ideal candidate will be responsible for managing end-to-end content workflows and developing comprehensive content strategies across multiple channels including blogs, social media, cold campaigns, and whitepapers. A strategic thinker with excellent organizational skills and a deep understanding of content marketing is essential for this role.Responsibilities:<ul><li>Develop, manage, and optimize content workflows to ensure timely delivery and high-quality output.</li><li>Create comprehensive content strategies that align with business goals and target audiences across multiple platforms.</li><li>Manage the blog editorial calendar including topic ideation, keyword strategy, content creation, and final publishing.</li><li>Collaborate with SEO and marketing teams to integrate keyword research and SEO best practices into content.</li><li>Develop and execute content marketing campaigns to support lead generation and brand positioning objectives.</li><li>Monitor content performance using analytics tools, reporting insights and recommending improvements.</li><li>Work cross-functionally with design, social media, and sales teams to ensure cohesive brand messaging and campaign execution.</li><li>Stay updated on industry trends, content marketing innovations, and best practices including AI content automation.</li></ul>What's Required:Content Management:<ul><li>3 to 5 years of professional experience in managing content workflows.</li><li>Proven ability to oversee content calendars, ensuring smooth workflow from ideation to publication.</li></ul>Content Strategy:<ul><li>Experience in creating full content strategies tailored for different content types such as blogs, landing pages, social media, cold outreach campaigns, whitepapers, and more.</li><li>Expertise in managing blog editorial calendars, including topic selection, keyword research and final publication.</li></ul>Content Marketing:<ul><li>Ability to develop and implement effective content marketing strategies to drive lead generation and brand awareness.</li><li>Strong understanding of content promotion tactics and measurement of content marketing ROI.</li></ul>AI Content Automation:<ul><li>Experience integrating AI solutions to streamline content production, improve efficiency, and maintain quality standards.</li><li>Ability to balance automated content generation with human oversight to ensure relevance and brand voice consistency.</li></ul>Other Details:Work Mode: Onsite, KarachiExperience: 3-5 yearsDays: &#65279;Monday to FridayTiming: &#65279;9AM-6PM&#65279;Benefits:<ul><li>Annual performance-based increments and bonuses</li><li>Health insurance</li><li>Life Insurance, and more</li></ul>About HR Ways:HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.Job Type: Full-timePay: Rs200,000.00 per monthWork Location: In person

Content Strategist Lead

Horizontal

<div>Senior Content Strategist
At Horizontal Digital, we hold ourselves to one key belief: You&rsquo;re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. We use these values to fuel superior results:
Lock arms
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
Show hustle
We&rsquo;re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what&rsquo;s next.
Elevate empathy
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.
But enough about us. Let&rsquo;s talk about you. 
 
This is a full-time role located at our Global Delivery Center, Vadodara, India.
As a Sr. Content Strategist, you will act as a bridge between our Content Authors, UX teams, designers, developers, strategists, and project managers, and teams to ensure content completeness, ensuring it is not only SEO-friendly but also fully accessible as per WCAG standards. This role requires a candidate who can strategize, oversee, and optimize the end-to-end content lifecycle &mdash; from ideation and structure to publishing and post-launch optimization.
What you&rsquo;ll do:
Content Strategy &amp; Planning
<ul><li>Define content strategy in alignment with business objectives and brand voice.</li>
</ul><ul><li>Lead pre-authoring phases (content outlines, wireframes, taxonomy, metadata).</li>
</ul><ul><li>Ensure consistency in content governance and authoring workflows.</li>
</ul><ul><li>Identify content gaps and propose enhancements to information architecture.</li>
</ul>SEO Management
<ul><li>Perform keyword research and competitive analysis.</li>
</ul><ul><li>Conduct SEO audits and provide optimization recommendations.</li>
</ul><ul><li>Optimize on-page elements (titles, headings, meta descriptions, URLs).</li>
</ul><ul><li>Collaborate with developers for technical SEO best practices.</li>
</ul><ul><li>Monitor performance metrics and prepare improvement reports.</li>
</ul>Accessibility Compliance
<ul><li>Create accessibility guidelines for content creators.</li>
</ul><ul><li>Validate compliance with WCAG 2.1 AA standards and ADA requirements.</li>
</ul><ul><li>Work with QA teams for accessibility testing and remediation.</li>
</ul><ul><li>Mentor authors on inclusive writing and accessible formatting.</li>
</ul>Collaboration &amp; Governance
<ul><li>Partner with cross-functional teams to ensure smooth content workflows.</li>
</ul><ul><li>Maintain documentation (style guides, accessibility checklists, SEO playbooks).</li>
</ul><ul><li>Advocate for user-first and inclusive content experiences.</li>
</ul>Who you are:
<ul><li>Proven track record in content strategy, SEO, and accessibility (3+ years in each area preferred).</li>
</ul><ul><li>Expert understanding of WCAG guidelines and ARIA roles.</li>
</ul><ul><li>Proficiency in CMS platforms, especially Sitecore.</li>
</ul><ul><li>Hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs).</li>
</ul><ul><li>Knowledge of taxonomy, metadata, and structured content principles.</li>
</ul><ul><li>Strong analytical and communication skills.</li> 
</ul>What you bring:
<ul><li>7-10 years of content strategy experience at a reputed agency or consulting firm.</li>
</ul><ul><li>Bachelor&rsquo;s degree in marketing, business, or relevant field.</li>
</ul><ul><li>Familiarity with content management systems, keyword research tools, Accessibility and SEO guidelines.</li>
</ul><ul><li>Strong content presentation skills.</li>
</ul><ul><li>Strong organizational and time management skills.</li>
</ul><ul><li>Effective communication skills.</li>
</ul><ul><li>Strong knowledge of Microsoft Excel and/or Google Docs.</li>
</ul><ul><li>Experience with Agile methodology (preferred).</li></ul></div>

Senior Content Strategist

Muditam ayurveda

About Muditam AyurvedaMuditam Ayurveda is a fast-growing wellness brand on a mission to bring ancient Ayurvedic wisdom into today&rsquo;s modern lifestyle. With a strong focus on authenticity, effectiveness, and innovation, we create products that are rooted in Ayurveda but designed for the needs of the Instagram generation. As a young and ambitious company, we are building a brand that makes wellness simple, relatable, and inspiring.Role OverviewWe&rsquo;re looking for a Content Strategist &amp; Brand Manager to lead the creative direction and strategic positioning of Muditam Ayurveda. This role is perfect for someone who can combine creative storytelling with data-driven brand building. You&rsquo;ll be responsible for shaping our brand voice, overseeing content across platforms, and ensuring that every campaign, post, and message strengthens Muditam Ayurveda&rsquo;s identity as a trusted, modern Ayurvedic brand.Key Responsibilities<ul><li>Content Strategy: Develop and execute a comprehensive content strategy aligned with brand goals and business objectives.</li><li>Content Creation Oversight: Supervise content development across digital platforms&mdash;including website, social media, campaigns, and blogs&mdash;ensuring consistency and creativity.</li><li>Brand Identity: Define and maintain Muditam Ayurveda&rsquo;s positioning, messaging, and overall brand voice.</li><li>Campaign Management: Plan and execute content-driven campaigns, including product launches, festive promotions, and influencer collaborations.</li><li>Cross-Functional Collaboration: Work closely with design, marketing, and product teams to create cohesive brand experiences.</li><li>Performance Tracking: Monitor content performance, track KPIs, and optimize strategy for engagement, reach, and conversion.</li><li>Community Building: Strengthen our digital presence by building a loyal, engaged online community.</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Branding, Communications, Journalism, or related field.</li><li>3&ndash;5 years of experience in content strategy, brand management, or marketing communications.</li><li>Proven track record of managing brand campaigns and content projects.</li><li>Bonus: Experience in Ayurveda, wellness, nutrition, or health-focused industries.</li></ul>Desired Skills<ul><li>Strong storytelling and copywriting abilities with a keen eye for detail.</li><li>Creative thinker with the ability to translate ideas into impactful campaigns.</li><li>Experience with social media, digital marketing, and content distribution strategies.</li><li>Strong project management skills; able to balance creative work with deadlines.</li><li>Analytical mindset to track metrics and optimize performance.</li><li>Leadership qualities with the ability to manage cross-functional teams and external partners.</li></ul>Work Environment<ul><li>Full-time role, based in our Delhi office.</li><li>Collaborative and fast-paced environment where creativity and strategy go hand in hand.</li></ul>Perks &amp; Benefits<ul><li>Creative freedom to shape the brand voice and direction.</li><li>Work with a young, passionate, and ambitious team.</li><li>Professional growth and leadership opportunities in a rapidly scaling company.</li><li>Performance-based incentives.</li><li>Exclusive wellness perks and employee discounts on Muditam Ayurveda products.</li></ul>Job Type: Full-timePay: &#8377;80,000.00 - &#8377;110,000.00 per monthApplication Question(s):<ul><li>What is your current monthly salary?</li></ul>Work Location: In person

Content Strategist & Brand Manager

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