content strategy lead

Mahatta Multimedia

Content &amp; Product Strategy Lead &ndash; Wallpaper &amp; P2F Job Type: Full-TimeAbout the RoleWe're hiring a Content &amp; Product Strategy Lead to own the content and product logic for our Wallpaper and Print-to-Frame (P2F) categories. This is a strategic, logic-first role &mdash; you define what information must exist for customers to confidently purchase. You do not design screens or manage operations.What You'll Own<ul><li>PDP content logic &mdash; ensuring buyers can decide without WhatsApp or external help</li></ul><ul><li>Funnel strategy from landing page &rarr; PDP &rarr; size selection &rarr; cart</li></ul><ul><li>SKU planning, frame/surface/collage logic, and execution roadmap</li></ul><ul><li>Metadata architecture, AI rules, and assistant (Nur) response logic</li></ul><ul><li>Category and taxonomy governance for Wallpaper &amp; P2F</li></ul><ul><li>Content requirements and coordination with Sales, UI/UX, and Website teams</li></ul>What We're Looking For<ul><li>Analytical thinker &mdash; you identify gaps from data, not gut feel</li></ul><ul><li>Clear communicator &mdash; able to translate complex logic into crisp requirements</li></ul><ul><li>Familiarity with e-commerce funnels, SKU structures, and content frameworks</li></ul><ul><li>Experience in content strategy, product content, or e-commerce category management preferred</li></ul>Not in ScopeWall Art sourcing, daily uploads/QC, backend hygiene, ops tracking, or UI/UX design.How Success is Measured<ul><li>Improvement in PDP &rarr; size-entry conversion for Wallpaper &amp; P2F</li></ul><ul><li>Reduction in WhatsApp dependency and content-driven drop-offs</li></ul><ul><li>AI recommendation accuracy and metadata quality</li></ul>Job Type: Full-timePay: ₹30,000.00 - ₹35,000.00 per monthBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

Content & Product Strategy Lead – Wallpaper & P2F

iPredictor AI Labs Private Limited

Job Title: Lead Content CreatorLocation: Pune Work Mode: Hybrid Experience: 1&ndash;3 Years Working Days: 5 days a week Timings: Flexible working hoursJob DescriptionWe are looking for a creative and strategic Lead Content Creator with 1&ndash;3 years of experience to develop engaging digital content across multiple platforms. The ideal candidate should be hands-on with AI tools, visual content creation, storytelling, and content strategy.Key Responsibilities<ul><li>Create high-quality content using AI tools for efficient and innovative production</li><li>Design engaging creatives for social media and digital platforms</li><li>Edit videos and develop compelling storyboards</li><li>Plan and execute content creation strategies aligned with brand goals</li><li>Collaborate with marketing and leadership teams to maintain brand consistency</li><li>Stay updated with the latest trends in AI, content, and digital media</li></ul>Required Skills<ul><li>Hands-on experience with AI-based content creation tools</li><li>Strong graphic design skills</li><li>Video editing and storyboard creation</li><li>Content planning and creation strategy</li><li>Good communication and time-management skills</li></ul>Tools &amp; Platforms<ul><li>AI Tools (ChatGPT, Gemini, Midjourney, Runway, Nano Banana, etc.)</li><li>Canva, Adobe Photoshop, Illustrator</li><li>Premiere Pro, After Effects, CapCut</li><li>Instagram, LinkedIn, YouTube, Reels, Shorts</li></ul>Additional Information<ul><li>Portfolio or relevant sample work is mandatory</li><li>Candidates with relevant portfolios will be given preference</li></ul>Job Type: Full-timePay: ₹300,000.00 - ₹500,000.00 per monthBenefits:<ul><li>Flexible schedule</li><li>Work from home</li></ul>Work Location: Hybrid remote in Pune, Maharashtra

Lead Content Creator

Edzeb Technologies private limited

About the Role:We are looking for a dynamic and creative Senior Content Strategist who can lead our content and video editing team to deliver engaging, high-quality content across multiple platforms. The ideal candidate should have strong skills in copywriting, team management, video content strategy, and branding, with the ability to turn ideas into impactful stories that align with company objectives.Key Responsibilities:<ul><li>Plan, develop, and execute a content strategy that supports the company&rsquo;s marketing and brand goals.</li><li>Lead and manage a team of video editors and designers to ensure timely and quality content delivery.</li><li>Oversee video content planning, scripting, editing, and publishing across social and digital platforms.</li><li>Write and edit copy for campaigns, social media posts, websites, and other marketing materials.</li><li>Handle branding-related tasks and ensure consistent brand presence across all platforms by coordinating with the creative team.</li><li>Drive brand consistency and strengthen the company&rsquo;s overall brand identity through all content and communication touchpoints.</li><li>Collaborate with cross-functional teams (marketing, design, and sales) to ensure cohesive brand messaging.</li><li>Monitor content performance and provide insights to improve engagement and reach.</li><li>Ensure all content aligns with the company&rsquo;s tone, style, and communication standards.</li><li>Motivate and mentor team members to enhance productivity and creativity.</li><li>Stay updated with industry trends, content marketing tools, and digital media best practices.</li></ul>Required Skills &amp; Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Mass Communication, English, or a related field.</li><li>Minimum 3 years of experience in content creation, strategy, or marketing.</li><li>Proven experience in leading a creative or video editing team.</li><li>Strong copywriting and editing skills.</li><li>Good understanding of video editing workflows and digital content trends.</li><li>Excellent communication, leadership, and project management skills.</li><li>Ability to multitask, prioritise, and meet deadlines in a fast-paced environment.</li><li>Familiarity with tools like Canva, Adobe Premiere Pro, Final Cut Pro, or similar (preferred).</li></ul>Preferred Attributes:<ul><li>Creative thinker with an eye for detail.</li><li>Strong problem-solving and decision-making ability.</li><li>Collaborative mindset with a passion for storytelling.</li><li>Ability to balance creative direction with business objectives.</li></ul>What We Offer:<ul><li>Competitive salary and performance-based bonuses.</li><li>A creative and supportive work environment.</li><li>Opportunity to lead and grow with a dynamic marketing team.</li><li>Exposure to diverse digital content and branding projects.</li></ul>Job Type: Full-timePay: ₹30,000.00 - ₹45,000.00 per monthBenefits:<ul><li>Cell phone reimbursement</li><li>Health insurance</li><li>Internet reimbursement</li><li>Leave encashment</li><li>Provident Fund</li></ul>Experience:<ul><li>Content strategy: 3 years (Required)</li><li>Social media management: 2 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Senior Content Strategist

Horizontal

<div>At Horizontal Digital, we hold ourselves to one key belief: You&rsquo;re only as good as your
worst customer experience. This mantra is what drives our digital consultancy to think
beyond the easy answers and instead create websites, apps, portals and other
experiences that solve customer needs for Fortune 500 companies in intuitive and
empathetic ways. And we make this lofty standard a reality by fusing strategy, data,
design and technology together to arrive at solutions that set the bar higher for
everyone.
We use these values to fuel superior results:
Lock arms
We forge relationships that make our impact 1,000x stronger. This means working
across departments and engaging both our clients and our communities to deliver the
greatest good.
Show hustle
We&rsquo;re not ones to sit on our hands and wait. Instead, we anticipate opportunities,
collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change
From new technologies to workplace philosophies, we welcome the unexpected and
constantly anticipate what&rsquo;s next.
Elevate empathy
We listen before we take action. This means understanding a variety of perspectives
and holding ourselves to a higher standard of accountability.
Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger,
more inspiring ideas.
But enough about us. Let&rsquo;s talk about you.
At Horizontal, content isn&rsquo;t just copy, its structure, strategy, and story. Content can
deliver our clients and competitive advantage, and we partner with clients on that
journey.
As a Content Strategist, you&rsquo;ll play a key role in helping global brands organise their
content supply chain in smarter, and more scalable ways. You&rsquo;ll work at the
intersection of creativity and systems-thinking, designing the frameworks that allow
content to be reused, localised, personalised, and delivered across multiple channels
with ease. Whether it&rsquo;s shaping a taxonomy, crafting AI content workflows, or setting
the foundation for a multilingual content experience, you&rsquo;ll be helping businesses grow
by turning complexity into clarity.
Ultimately, you'll help clients understand what good content operations look like and
guide them through the messy middle of evolving from the unruly maze of decentralised
content to something governed.
What We&rsquo;re Looking For
We&rsquo;re looking for someone who sees content as more than words on a page, someone
who understands how content moves, scales, and delivers value. You&rsquo;re curious,
systems minded, and excited by the idea of building content ecosystems that are just
as elegant behind the scenes as they are on the surface.
You don&rsquo;t need to have all the answers, but you should have the frameworks and
mindset to help us ask the right questions. We&rsquo;re especially interested in those who&rsquo;ve
worked in, or helped lead, the shift to composable and headless architectures, and
who understand the organisational transformation this requires.
As a Content Strategist at Horizontal, you'll be both a practitioner and a consultant.
Your work will span from high-level strategic planning to hands-on execution, working
with our clients to:<ul><li>Understand how content supports business goals and user needs</li><li>Lead workshops and discovery sessions to define content approaches</li><li>Assess and define content operations and governance models</li><li>Create IA, taxonomies, metadata structures and content templates</li><li>Collaborate with UX and tech to ensure content is feasible, localisable, and
</li></ul>scalable<ul><li>Bring clarity to complex publishing ecosystems</li></ul>
In time there is the opportunity to lead on scaling the content strategy function within
Horizontal.
Key Responsibilities
Content Strategy<ul><li>Shape and lead enterprise-wide content strategies that support business goals
</li></ul>and user needs<ul><li>Build governance frameworks to ensure quality, consistency, and accountability</li><li>Define KPIs to measure performance and drive continuous improvement</li><li>Champion innovation in how content is created, managed, and delivered</li><li>Lead workshops and discovery sessions with clients to help identify and define
</li></ul>content needs, priorities, and roles<ul><li>Embed SEO thinking into content strategy - aligning structure, metadata, and
</li></ul>messaging with search intent and discoverability goals<ul><li>Help clients navigate the shift to composable and headless content architecture</li></ul>
Content Management<ul><li>Design workflows that make content easier to create, approve, and publish</li><li>Set up rights and permission structures that support secure collaboration</li><li>Develop strategies for publishing content across global platforms and channels</li><li>Establish content lifecycle practices&mdash;from creation to archival</li><li>Map current vs future-state content operations and help shape practical
</li></ul>roadmaps for change
Content Architecture<ul><li>Create scalable taxonomy structures aligned with business and customer needs</li><li>Build metadata frameworks that power discovery and personalisation</li><li>Define best practices for how content is stored, organised, and managed</li><li>Support localisation through smart multi-language architecture</li><li>Work closely with UX to ensure IA reflects real-world user journeys, not internal
</li></ul>silos<ul><li>Use semantic modelling approaches to support more intelligent content
</li></ul>orchestration and connected experiences
Content and Data Modelling<ul><li>Build structured, reusable content models that support omnichannel delivery</li><li>Leverage modular components to reduce duplication and speed up publishing</li><li>Design schemas that enable dynamic, personalised experiences</li><li>Make authoring easier while optimising delivery performance</li><li>Help shape our internal approach to structured content - including how we use
</li></ul>Sitecore, Salesforce, and connected platforms<ul><li>Contribute to developing internal documentation and reusable content models
</li></ul>that help our teams work more efficiently across projects
AI-Generated Content<ul><li>Help our clients understand the practical realities, opportunities, and limitations
</li></ul>of gen AI in content work<ul><li>Design thoughtful, human-aware strategies for using AI in content creation</li><li>Create hybrid workflows that blend human creativity with machine efficiency</li><li>Define quality, consistency, and ethical guardrails for AI content</li><li>Build systems that allow AI to work within your content structures</li></ul>
Collaboration &amp; Enablement<ul><li>Train content authors and stakeholders on strategy, tools, and best practices</li><li>Create documentation and guides that make content governance simple</li><li>Work together with developers, UX teams, and marketers to bring experiences to
</li></ul>life<ul><li>Stay ahead of industry trends and share new thinking across the team</li></ul>
Why This Role Matters
Content is the glue that holds great digital experiences together. In this role, you&rsquo;ll be
the person who makes sure content is not only beautiful and useful but structured,
scalable, and ready for whatever comes next. Whether it&rsquo;s a global campaign, a product
launch, or an AI-enabled journey, you&rsquo;ll be the strategic mind behind the content that
drives it all.
Qualifications &amp; Experience
Must-Haves:<ul><li>5+ years of experience in content strategy, information architecture, or digital
</li></ul>content operations<ul><li>Strong knowledge of content modelling, taxonomy, and metadata frameworks</li><li>Experience designing and implementing content workflows and governance
</li></ul>models<ul><li>Familiarity with multilingual content strategies, localisation, and translation
</li></ul>workflows<ul><li>Solid understanding of personalisation and content segmentation strategies</li><li>Experience working with DAM systems and managing digital assets at scale</li><li>Exposure to or curiosity about AI-generated content and automation in content
</li></ul>production<ul><li>Comfort collaborating with UX, dev, design, and marketing teams in Agile
</li></ul>environments<ul><li>Excellent communication and stakeholder engagement skills</li></ul>
Nice-to-Haves:<ul><li>Understanding of SEO, structured data, and content performance analytics</li><li>Exposure to CDPs and data-driven content delivery</li><li>Proven experience with enterprise CMS platforms preferably Sitecore (XP, XM
</li></ul>Cloud) and/or Content Hub, Salesforce<ul><li>Experience designing content for omnichannel environments (web, app, email,
</li></ul>etc.)<ul><li>Familiarity with the role of semantics and linked data in content systems</li><li>Experience working across diverse industries such as hospitality, government,
</li></ul>logistics, or financial services<ul><li>A degree in Communications, Information Design or a related field or equivalent
</li></ul>practical experience</div>

Content Strategist - 3 Month Contract

PDQ - People Dedicated to Quality

<div>About PDQ 
 
PDQ, founded in Salt Lake City, UT, USA, makes device management simple, secure, and Pretty Damn Quick through our products Deploy, Inventory, Connect, Detect, SimpleMDM and SmartDeploy. IT teams use our products to reduce complexity, improve efficiency, and enhance control in their unique environments. We are backed by TA Associates and Berkshire Partners, top-tier global private equity firms. 
PDQ's Core Values: Honesty, Ownership, Collaboration and Improvement 
Job Description:<ul><li>
Before you apply, please note:</li><li><div><ul><li>
A creative portfolio link, or documented examples of created content, is required as part of your application.</li><li>
This is a remote role open to candidates residing in any of PDQ's open states (*see below for a list).</li></ul></div></li></ul> 
PDQ is looking for a Content Strategist to lead the direction and coordination of our content program across the buying journey. This is a manager-level role with direct reports, focused on strategy, planning, and cross-team delivery to ensure content is effective across channels and formats. 
You'll collaborate with Growth Marketing, Product Marketing, and the Creative team, partnering closely with subject matter experts to develop authoritative content optimized for AI-driven search. The ideal candidate is a data-driven marketer who can influence stakeholders, run a diverse content program, and build collaborative relationships across the organization. 
What you'll be doing:<ul><li>
Develop and lead a unified, multi-channel content strategy aligned with brand, growth marketing, and business goals</li><li>
Ideate, plan, and measure cross-team content initiatives, including campaigns, serialized assets, webinars, video, and other multimedia</li><li>
Create and manage monthly, quarterly, and annual content plans and editorial calendars for leadership visibility and team execution</li><li>
Synthesize inputs from across the company into a cohesive content roadmap, ensuring representation across the buyer journey stages</li><li>
Partner with SMEs to shape credible thought leadership and technical content</li><li>
Manage AEO/LLM optimization tool(s) and lead the content program to increase visibility and share of voice in LLM-based search</li><li>
Oversee optimization of content for SEO, AEO, and LLM-based discovery</li><li>
Review and copy edit content to ensure consistency with brand voice, positioning, and messaging standards</li><li>
Lead, mentor, and develop a high-performing team of content professionals</li><li>
Establish content standards, workflows, and governance</li><li>
Act as a strategic point of alignment across teams</li></ul> 
We're looking for people who have: 
Must have<ul><li>
5+ years of experience in content strategy, content marketing, or editorial roles, preferably in B2B SaaS or technical products</li><li>
2+ years of experience managing and developing content teams, with a track record of building high-performing teams</li><li>
Proven ability to project manage complex, cross-functional content programs, including oversight of external agencies and vendors</li><li>
Strong strategic thinking paired with practical execution skills and a data-driven approach to content performance</li><li>
Track record of designing, running, and documenting content experiments with clear communication of results</li><li>
Experience working with SMEs, complex subject matter, and webinar/video/multimedia content programs</li><li>
Solid understanding of SEO fundamentals and emerging AEO/AI search considerations</li><li>
Excellent written and verbal communication skills, with ability to craft external content and internal strategic documents</li><li>
Ability to influence stakeholders, build collaborative relationships, and navigate ambiguity</li></ul> 
Nice to have<ul><li>
Background in IT, systems administration, or other technical roles</li></ul> 
PDQ Perks &amp; Benefits: 
PDQ offers all of the great perks and benefits you'd expect from working at a very cool tech company, and even some you might not expect, including: 
<ul><li>
4-Day Work Week</li><li>
Equity</li><li>
Managers who champion professional development</li><li>
100% Premium Coverage for medical, dental and vision for you and your dependents</li><li>
100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&amp;D Insurance</li><li>
Company Match of the first 6% of your employee deferrals</li><li>
Flexible Paid Time Off Policy that treats you like the adult that you are</li><li>
Health Savings Account (HSA) and wellness incentives</li><li>
Quarterly Company Values Award (team member nominated)</li></ul> 
PDQ is proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. If you would like to request reasonable accommodation for a medical condition or disability during any part of the application process, please contact hr@pdq.com. 
The majority of PDQ's full-time roles do not qualify for sponsorship of employment visas such as the H-1B visa. This applies to scenarios where a candidate might possess temporary work authorization during their schooling or after graduation (e.g., CPT, OPT), but would require H-1B visa sponsorship within a few years of employment to retain eligibility for employment.<ul><li> 
Currently, candidates who are eligible for fully remote positions can live in any of the following US states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI.</li></ul></div>

Content Strategist

Jobgether

<div>
 This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Remote Content Marketing Manager. In this role, you will take charge of content strategy and operations, helping to define the market narrative for intelligent workflows. This is an exciting opportunity to influence and shape how industry leaders perceive the future of work. You will lead a growing team, deeply engage in content creation, and oversee editorial processes, ensuring that each piece of content drives brand awareness and supports crucial marketing goals. You will be at the forefront of crafting compelling narratives that not only inform but inspire action.
 
 
 
 Accountabilities
 
 
 
 <ul>
 <li>
 Own and shape the content strategy aligning it with market positioning.
 </li>
 <li>
 Develop and execute differentiated content strategies.
 </li>
 <li>
 Define priority narratives and target audiences across the content funnel.
 </li>
 <li>
 Ensure content serves objectives related to brand and thought leadership.
 </li>
 <li>
 Act as the final editorial voice for major content initiatives.
 </li>
 <li>
 Contribute high-impact content while mentoring the content team.
 </li>
 <li>
 Establish the company as a trusted industry voice.
 </li>
 <li>
 Design and implement a distribution-first content system.
 </li>
 <li>
 Collaborate with various departments to reinforce differentiation.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 8+ years in content, editorial, or journalism roles, preferably in B2B SaaS.
 </li>
 <li>
 Proven ownership of content strategy and operations.
 </li>
 <li>
 Exceptional writing and editing capabilities.
 </li>
 <li>
 Strong perspective on AI's role in content creation.
 </li>
 <li>
 Experience managing content teams in a player-coach capacity.
 </li>
 <li>
 Strong editorial judgment and confidence in editorial leadership.
 </li>
 <li>
 Data-oriented with experience measuring content performance.
 </li>
 <li>
 Ability to operate in ambiguous situations and build systems.
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Competitive salary and bonus structure.
 </li>
 <li>
 Equity options available.
 </li>
 <li>
 Continuous learning and development opportunities.
 </li>
 <li>
 Flexible working environment.
 </li>
 <li>
 Collaborative and innovative team culture.
 </li>
 <li>
 Opportunities for remote work.
 
 
 </li>
 </ul>
 
 Why Apply Through Jobgether?
 
 
 
 We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
 
 
 We appreciate your interest and wish you the best!
 
 
 Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
 
 
 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
 
 
</div>

Content Marketing Lead - REMOTE

Syndell Technologies

<div></div><div><div><div><div><div><div><div>Location: Navrangpura, Ahmedabad</div></div><div><div>
Experience: Minimum 5+ Years</div></div><div><div>
Position Openings: 1</div></div><div><div>
Job Type: Full-Time (On-site)</div></div><div><div>
Eligibility: Only Local Candidates Can Apply</div></div></div></div></div></div><div><div>
</div></div><div></div><div><div><div><div><div><h2 class="jobSectionHeader">Job Description:</h2></div><div>
About the Role:
We&rsquo;re looking for a visionary SaaS Marketing Strategy Lead to join Syndell Technologies Pvt. Ltd. In this role, you&rsquo;ll define and drive end-to-end marketing strategies, leveraging data insights, innovative campaigns, and automation tools to build brand authority, generate quality leads, and ensure customer success across digital channels.
 
 
You&rsquo;ll work independently to lead marketing initiatives, manage budgets, build teams, and drive measurable revenue growth. If you&rsquo;re passionate about scaling SaaS products, leading marketing teams, and building performance-focused campaigns, this role is for you!</div><div><h2 class="jobSectionHeader">
Key Responsibilities</h2></div><div>
Strategic Planning &amp; Execution:<ul><li>
Develop and execute comprehensive SaaS marketing strategies to achieve growth and revenue goals</li><li>
Collaborate on product positioning, messaging, and go-to-market strategies</li><li>
Conduct market research, competitor analysis, and customer segmentation to identify opportunities</li><li>
Plan and execute product launches with cross-functional teams</li><li>
Provide thought leadership through content, speaking, and industry engagement</li></ul>
Demand Generation &amp; Conversion:<ul><li>
Plan and oversee demand generation, lead nurturing, and conversion optimization campaigns</li><li>
Manage multi-channel marketing including SEO, SEM, PPC, email, content, and social media</li><li>
Create customer lifecycle marketing programs (onboarding, activation, retention, expansion)</li><li>
Implement ABM (Account-Based Marketing) strategies for enterprise clients</li></ul>
Performance &amp; Analytics:<ul><li>
Monitor KPIs, analyze campaign performance, and optimize strategies based on data insights</li><li>
Track and report marketing-attributed revenue and pipeline contribution</li><li>
Forecast marketing pipeline and revenue impact</li><li>
Analyze SaaS metrics: CAC, LTV, MRR, churn rate, and conversion funnels</li></ul>
Team Leadership &amp; Collaboration:<ul><li>
Build and lead a high-performing marketing team with a focus on innovation and accountability</li><li>
Collaborate with sales, design, and product teams to align marketing strategies with business objectives</li><li>
Build sales enablement materials and support revenue team</li><li>
Lead coordination between marketing, sales, product, and customer success teams</li></ul>
Budget &amp; Resource Management:<ul><li>
Own and manage annual marketing budget with ROI accountability</li><li>
Manage relationships with marketing agencies, vendors, and contractors</li><li>
Allocate resources effectively across channels based on performance data</li></ul>
Partnership &amp; Community Building:<ul><li>
Develop strategic partnerships and co-marketing initiatives</li><li>
Organize webinars, virtual events, and industry conference participation</li><li>
Build customer advocacy programs (case studies, testimonials, referrals)</li><li>
Manage affiliate and partner marketing programs</li></ul>
Innovation &amp; Growth:<ul><li>
Stay updated with the latest SaaS trends, AI tools, automation platforms, and growth frameworks</li><li>
Implement growth hacking strategies and experimentation frameworks</li><li>
Test new channels, tools, and tactics to drive scalable growth</li></ul></div><div><h2 class="jobSectionHeader">
Technical &amp; Marketing Skills Required</h2></div><div>
SaaS &amp; Growth Marketing:<ul><li>
Proven experience in SaaS product marketing, B2B lead generation, and growth strategy</li><li>
Experience with product marketing and go-to-market strategy</li><li>
Understanding of ABM (Account-Based Marketing) tools and strategies</li><li>
Familiarity with SaaS metrics: CAC, LTV, MRR, ARR, churn rate analysis</li></ul>
Paid Advertising:<ul><li>
Expertise in Google Ads, LinkedIn Ads, Meta Ads, and other PPC platforms</li><li>
Hands-on experience with A/B testing, retargeting, and conversion rate optimization (CRO)</li></ul>
SEO &amp; Content:<ul><li>
Strong understanding of SEO/SEM, content marketing, and growth hacking</li><li>
Knowledge of AI-powered marketing tools (ChatGPT, Jasper, SurferSEO, Copy.ai, etc.)</li></ul>
Marketing Automation &amp; CRM:<ul><li>
Strong understanding of marketing automation and CRM tools (HubSpot, Salesforce, Zoho, etc.)</li><li>
Experience with email marketing platforms (Mailchimp, ActiveCampaign, SendGrid)</li><li>
Knowledge of customer success platforms (Gainsight, ChurnZero)</li></ul>
Analytics &amp; Data:<ul><li>
Proficiency in analytics tools: Google Analytics 4, Search Console, SEMrush, Ahrefs, Hotjar, Mixpanel</li><li>
Experience with marketing attribution models (first-touch, multi-touch, time-decay)</li><li>
Understanding of funnel optimization and conversion tracking</li></ul>
Event &amp; Partnership Marketing:<ul><li>
Familiarity with event marketing platforms (Zoom, Hopin, Bizzabo)</li><li>
Experience with partner/affiliate management platforms</li></ul></div><div>
Desired Qualifications<ul><li>
Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or related field</li><li>
5+ years of experience in SaaS marketing or digital strategy leadership</li><li>
Proven track record of achieving pipeline and revenue targets</li><li>
Experience leading marketing teams (2-5 members minimum)</li><li>
Demonstrated success in scaling a SaaS product (include specific ARR/MRR growth examples)</li><li>
Strong analytical mindset with a passion for data-driven decision-making</li><li>
Excellent communication, leadership, and team management skills</li><li>
Strong presentation and stakeholder management skills</li><li>
Ability to deliver measurable growth in a fast-paced environment</li><li>
Experience working in a startup or high-growth environment</li><li>
Entrepreneurial mindset with complete ownership of marketing outcomes</li></ul></div><div>
Key Performance Indicators (KPIs)
You&rsquo;ll be accountable for:<ul><li>
Monthly Qualified Lead (MQL) and Sales Qualified Lead (SQL) targets</li><li>
Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratio optimization</li><li>
Marketing-attributed revenue and pipeline contribution</li><li>
Website traffic, conversion rates, and engagement metrics</li><li>
Content performance and lead nurture effectiveness</li><li>
Team productivity and campaign ROI</li></ul></div><div>
What We Offer<ul><li>
A creative and collaborative work culture</li><li>
Opportunity to lead and scale global SaaS marketing initiatives</li><li>
Access to the latest marketing and AI tools</li><li>
Attractive compensation and performance-based growth opportunities</li><li>
Complete autonomy to build and execute marketing strategy</li><li>
Direct impact on company growth and revenue</li></ul></div></div></div></div></div></div><div></div>

SaaS Marketing Strategy Lead

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