conversion rate optimization manager

ACD Operations

<div>AIA Contract Documents (ACD) is the industry standard for architecture and construction contracts, trusted for over 135 years. Our Catina platform is a secure, cloud-based hub for creating and managing contract documents. We are modernizing how architects, engineers, and construction professionals work by simplifying complex legal workflows and driving clarity and fairness across the built environment.
We are hiring a Digital Marketing Manager to join our fully remote marketing team. This role will own the performance and optimization of ACD&rsquo;s website driving traffic growth, engagement, and conversion. You&rsquo;ll collaborate closely with the campaigns and advertising team to enhance user experience, test and refine conversion flows, and increase key metrics such as conversion rate, average order value (AOV), and subscription upgrades. This is a hands-on role for a digital marketer who thrives at the intersection of analytics, creativity, and user experience. 
Responsibilities<ul><li>Own website performance and optimization: Oversee ACD&rsquo;s website as a primary digital property, ensuring it&rsquo;s optimized for conversion, engagement, and growth.</li><li>Develop and execute testing strategies: Plan and run A/B and multivariate tests to improve conversion rate, average order value, and subscription upsell performance.</li><li>Collaborate with campaign and advertising teams: Partner with paid media, content, and SEO leaders to align messaging, creative, and landing experiences that maximize campaign ROI.</li><li>Participate in digital acquisition initiatives: Support planning and execution of cost-effective digital marketing programs across channels, including SEM/PPC, paid social, display advertising, and partnerships.</li><li>Analyze and optimize the customer journey: Identify and address friction points across the funnel; leverage analytics and user behavior insights to improve website and campaign effectiveness.</li><li>Manage analytics and reporting: Own reporting dashboards and KPIs related to website performance, digital advertising, and conversion. Translate insights into actionable recommendations.</li><li>Collaborate cross-functionally: Partner with product, design, content, and engineering teams to ensure seamless site experiences and alignment across all digital touchpoints.</li><li>Maintain brand consistency and quality: Uphold ACD&rsquo;s design, tone, and accessibility standards across the web experience.</li><li>Research and experiment: Stay current on emerging digital marketing trends, CRO tools, and performance marketing best practices, applying new ideas that elevate ACD&rsquo;s digital impact.</li><li>Align initiatives with company and marketing OKRs, ensuring all activities directly contribute to customer acquisition, engagement, and retention goals.</li><li>Contribute to the continuous improvement of marketing processes and systems for scalability and performance.</li></ul> 
Qualifications<ul><li>5+ years of digital marketing experience, ideally in a B2B SaaS or e-commerce environment.</li><li>Demonstrated success managing and optimizing websites for conversion, engagement, and growth.</li><li>Proven experience with CRO tools (e.g., Amplitude, VWO, Google Optimize, etc.).</li><li>Deep understanding of website analytics (Google Analytics 4, Tag Manager, Looker Studio, PowerBI or equivalent).</li><li>Strong analytical and quantitative skills; able to translate data into strategy and actionable recommendations.</li><li>Experience collaborating across teams (design, content, engineering) to implement changes that drive measurable results.</li><li>Familiarity with SEO/GEO best practices and content optimization as well as digital ad platforms (Google Ads, LinkedIn, Bing, Facebook).</li><li>Growth mindset with a willingness to test, learn, and iterate based on data and feedback</li><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.</li><li>Bonus: Experience with subscription models, SaaS marketing funnels, or e-commerce optimization.</li></ul> 
Why Join Us<ul><li>100% Remote &amp; Flexible: Work from anywhere while collaborating with a dedicated, mission-driven team.</li><li>Make a Real Impact: Your content will shape how thousands of firms engage with AIA documents and understand ACD&rsquo;s products.</li><li>Collaborative Culture: Join a supportive team where ideas are valued and every voice helps shape our narrative.</li><li>Innovation &amp; Experimentation: Use AI and analytics to push the boundaries of content strategy and creative marketing.</li><li>Professional Growth: Expand your skills across content, SEO, and digital marketing in a dynamic and growing company.</li><li>Meaningful Work: Help empower the architecture and construction community with trusted information and tools that drive better outcomes.</li></ul> 
Benefits and Perks<ul><li>Competitive Salary</li><li>Company-paid health, dental, and vision insurance</li><li>401(k) with company match</li><li>Work-from-home stipend</li><li>Unlimited PTO</li></ul></div>

Digital Marketing Manager

Allstar Home Services

<div><div>At Allstar Services, a Morgan Stanley Capital Partners portfolio company, we're redefining the home services industry through innovation and growth. With a national network of roofing and remodeling brands, we're seeking a Manager of Website &amp; Marketing Automation to own our digital presence, optimize performance, and scale automation across multiple brands.</div><div>
The Manager &ndash; Website &amp; Marketing Automation will lead strategy, design direction, agency oversight, and performance optimization for all Allstar brand websites. This person will also own marketing automation, email/SMS campaigns, loyalty programs, and re-engagement strategies. This is a hands-on role: you will not just manage, but design, test, iterate, and optimize. You'll also explore new AI/MarTech partners to scale our marketing systems and efficiencies.</div><div>
This role is remote with occasional travel, but we are actively hiring in the states where we operate.</div>
<h3 class="jobSectionHeader">What You'll Do:</h3><ul><li>
Lead website strategy across multiple brands-site structure, UX flows, navigation, and mobile/responsive performance.</li><li>
Partner with agencies to build, launch, and optimize brand and growth market websites.</li><li>
Drive conversion optimization through A/B testing, heat maps, analytics, and user behavior insights.</li><li>
Own marketing automation &amp; lifecycle campaigns (email, SMS, nurture flows, re-engagement, loyalty, cross-sell/up-sell).</li><li>
Ensure websites are optimized for SEO best practices to maximize traffic and lead generation.</li><li>
Collaborate with brand, SEO, creative, and performance marketing teams to align with business goals.</li><li>
Stay ahead of emerging MarTech and AI tools to improve conversion and customer experience.</li></ul><h3 class="jobSectionHeader">
What We're Looking For:</h3><ul><li>
3&ndash;5+ years of experience in website management, CRO, and marketing automation.</li><li>
Hands-on experience with CMS platforms, marketing automation (HubSpot, Marketo, Pardot, Klaviyo, Salesforce, etc.), and A/B testing/analytics tools (GA4, Hotjar, FullStory, Optimizely, etc.).</li><li>
Knowledge of technical SEO and site performance optimization.</li><li>
Experience managing vendors/agencies and delivering results on time.</li><li>
Analytical mindset, comfort with dashboards, reporting, and data-driven decision making.</li><li>
A builder's mentality-comfortable experimenting, iterating, and scaling what works.</li></ul><h3 class="jobSectionHeader">
Compensation and Benefits:</h3><ul><li>
$90K&ndash;$105K base salary (DOE)</li><li>
Health, dental, and vision insurance</li><li>
401(k) with company match</li><li>
Unlimited PTO &amp; flexible remote-first culture</li><li>
Professional development opportunities (training, conferences, continued learning)</li><li>
Collaborative culture with clear paths for growth</li></ul><h3 class="jobSectionHeader">
Why Join Allstar?</h3><ul><li>
Be part of a fast-growing, private equity-backed national platform.</li><li>
Shape the digital experience across established and emerging brands.</li><li>
High visibility role with impact on lead generation, customer engagement, and revenue.</li><li>
Growth opportunities as we expand into new markets nationwide.</li><li>
Remote role-hiring only in states where Allstar Services operates.</li></ul><div>
About Us:</div><div>
At Allstar Services, we're redefining the roofing industry with fast-paced growth and high-impact opportunities. Backed by Morgan Stanley Capital Partners, we operate a national network of top-performing residential roofing companies, delivering best-in-class solutions to homeowners across the U.S.</div><div>
We're built for momentum and innovation, thriving in a high-energy environment where big moves happen fast. With rapid expansion, evolving projects, and the chance to be part of something scaling at an incredible pace, Allstar Services is where you'll gain valuable experience in a dynamic industry.</div><div>
If you're ready to join an industry leader making waves nationwide, this is your chance to jump in and make an impact. Visit allstarservicesnow.com to explore our growing family of brands.</div><div>
Allstar Services is an equal opportunity employer. We do not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.</div>

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div>

Manager, Website and Marketing Automation

Stryker Corporation

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users who trust in our dedication to providing them with the best platform for their needs. Senior Product Growth Manager - you will be responsible for accelerating user growth, engagement, and retention for different products through product-led initiatives. You will own a business’ KPIs and are expected to operate with a high degree of autonomy, setting the strategic direction for the Growth domain. Responsibilities <ul> <li>Define and own the growth strategy & roadmap, driving measurable outcomes across Acquisition, Activation, Retention, Referral, and Revenue.</li> <li>Take ownership of key growth KPIs such as sign-up conversion, time-to-value, active user metrics (WAU/MAU), and customer lifetime value (LTV).</li> <li>Identify and prioritise scalable growth opportunities through deep market, competitor, and data analysis.</li> <li>Lead and optimise the experimentation process (HEAI cycle), fostering a culture of rapid A/B testing and iteration.</li> <li>Direct the design and optimisation of features, flows, and experiences to reduce friction and drive user engagement (e.g., onboarding, referrals, pricing models).</li> <li>Partner with Data Science to ensure robust tracking, dashboards, and analytics integrity for growth experiments.</li> <li>Act as the strategic connector across Engineering, Design, Marketing, and Sales, ensuring cross-functional alignment.</li> <li>Present strategy, results, and impact to senior stakeholders to secure buy-in and resources.</li> <li>Mentor and lead junior growth product managers/analysts to elevate the team’s overall performance.</li> </ul> Requirements <ul> <li>Bachelor’s degree in business administration, IT, marketing, communications, or relevant fields.</li> <li>8+ years of experience in Product Management, with a minimum of 2+ years specifically focused on Product Growth or CRO (Conversion Rate Optimisation) in a high-growth tech environment.</li> <li>In-depth knowledge of commercial avenues.</li> <li>A deep understanding of the Tech Development Environment.</li> <li>A/B Testing practical knowledge.</li> <li>Ability to analyse data to find trends and problems.</li> <li>Proven experience in Project Management, QA and Product Testing, Product Orientation & Launch Planning.</li> </ul> Benefits <ul> <li>High-performing and fast-paced work environment.</li> <li>Comprehensive Health Insurance</li> <li>Rewards and recognition</li> <li>Learning & Development</li> </ul> Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. <img src="https://www.jobg8.com/Tracking.aspx?06jDRgHoD8JVCW5LWMi0bhPmgMByUZKkq" width="0" height="0" />

Senior Product Growth Manager

Sophiax Group

## *Role Overview*We are seeking a *Marketing Automation &amp; Funnel Executive* to design, build, and optimize high-converting marketing funnels that drive lead generation, nurture engagement, and increase sales conversions.This role combines *technical marketing execution* (ClickFunnels, CRM, and automation tools) with *strategic campaign design*, ensuring that every customer journey &mdash; from the first click to the final purchase &mdash; delivers measurable results.The ideal candidate understands both the *psychology of conversion* and the *technology that powers it*. You will own the digital journey: landing pages, automation flows, and data-driven campaign optimization.---## *Key Responsibilities*### Funnel Building &amp; Optimization* Design, develop, and manage *marketing funnels* using platforms such as *ClickFunnels, WordPress, or GoHighLevel*.* Create and optimize *landing pages, lead capture forms, thank-you pages*, and checkout flows to maximize conversion rates.* Continuously test and improve funnel performance through *A/B testing*, analytics, and heatmap analysis.### Marketing Automation &amp; CRM* Build and maintain *automated email and SMS sequences* for lead nurturing, onboarding, and re-engagement.* Manage *CRM systems* (ActiveCampaign, HubSpot, or similar) &mdash; including segmentation, scoring, and tagging.* Integrate and automate workflows between CRM, landing pages, and payment systems using tools like *Zapier*.### Campaign Strategy &amp; Analytics* Develop *data-driven campaign strategies* aligned with brand objectives and customer journey mapping.* Track KPIs (conversion rate, lead cost, ROI) and prepare performance reports for management.* Coordinate with design and content teams to ensure *consistent messaging* across all touchpoints.### Email &amp; Retention Marketing* Create and manage *email marketing campaigns* that nurture leads through various funnel stages.* Segment audiences and personalize communication to improve engagement and retention.* Analyze open rates, click rates, and conversion data to enhance campaign effectiveness.---## *Qualifications &amp; Skills** Bachelor&rsquo;s degree in Marketing, Digital Media, or a related field.* *2&ndash;4 years* of hands-on experience in marketing automation, funnels, or performance marketing.* Proven experience with *ClickFunnels, **ActiveCampaign, **HubSpot*, or equivalent tools.* Strong understanding of *sales funnel psychology, customer journey design, and **conversion optimization*.* Experience with analytics tools (Google Analytics, Meta Pixel, Tag Manager, etc.)* Basic familiarity with design and copywriting for marketing purposes is a plus.---## *Key Performance Indicators (KPIs)*Funnel conversion rate (lead &rarr; customer)* Cost per lead (CPL) and return on ad spend (ROAS)* Email campaign open &amp; click-through rates* Automation workflow completion and accuracy* Lead nurturing time reduction and CRM engagement rateJob Type: Full-timePay: AED8,000.00 - AED14,000.00 per monthLanguage:<ul><li>Arabic (Required)</li></ul>Location:<ul><li>Dubai (Required)</li></ul>

Marketing Automation & Funnel Executive

Nucleus Solution

Digital Marketing ExpertWe are looking for an experienced Digital Marketing Expert to lead, manage, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have a strong grasp of performance marketing, analytics, and creative strategy to drive engagement, traffic, leads, and conversions.Key Responsibilities<ul><li>Develop and execute comprehensive digital marketing strategies across Meta, LinkedIn, Google Ads, and other major platforms.</li><li>Manage and optimize paid advertising campaigns to maximize visibility, reach, and conversions.</li><li>Oversee media buying, including ad placement, budget allocation, and performance tracking.</li><li>Continuously refine campaigns using data-driven insights to improve ROI.</li><li>Design and manage email marketing campaigns, landing pages, and funnel workflows.</li><li>Monitor and analyze campaign performance; generate detailed reports and actionable insights.</li><li>Utilize CRM systems and automation tools to streamline marketing processes and enhance customer engagement.</li><li>Collaborate with content and design teams to ensure campaigns are aligned with brand identity and goals.</li><li>Stay current with digital marketing trends, emerging tools, and best practices in performance advertising.</li></ul>Requirements<ul><li>Minimum 2 years of hands-on experience in digital marketing.</li><li>Strong expertise in PPC, SEO, funnels, and retargeting strategies.</li><li>Proficient with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Google Analytics.</li><li>Experience with A/B testing, Conversion Rate Optimization (CRO), and audience segmentation.</li><li>Excellent analytical, communication, and problem-solving skills.</li><li>Highly organized, proactive, and capable of managing multiple projects simultaneously.</li></ul>Technical SkillsKeyword Research, Ad Copywriting, Conversion Rate Optimization, Bid Strategy Management, A/B Testing, Quality Score Optimization, Competitor Analysis, Google Analytics, Remarketing/Retargeting, Custom &amp; Lookalike Audiences, Pixel Tracking, Events ManagerJob Type: Full-timePay: Rs60,000.00 - Rs200,000.00 per monthWork Location: In person

Digital Marketing Executive - (Meta ,Google, LinkedIn, TikTok)

Softnology Systems (Pvt) Ltd

We are seeking a skilled Digital Marketing Expert to lead and manage paid advertising campaigns across major digital platforms. The ideal candidate will be responsible for planning, executing, and refining strategies across social media, email marketing, and paid advertising to drive engagement, traffic, leads, and conversions.Key Responsibilities:Plan and implement digital marketing strategies across Meta, LinkedIn, Google Ads, and other online platforms. Create, manage, and optimize paid ad campaigns to increase reach, visibility, and conversions. Conducted media buying activities, including ad placement, performance tracking, and budget management. Optimize campaigns using data-driven techniques to enhance ROI. Develop and manage email marketing campaigns, landing pages, and funnel strategies. Monitor and analyze campaign performance, prepare detailed reports, and suggest data-driven improvements. Use CRM and automation tools to manage campaign workflows and customer engagement. Collaborate with design and content teams to ensure all marketing materials are creative, effective, and brand-aligned. Stay up to date with industry trends, tools, and best practices in digital marketing and performance advertising.Requirements:Minimum 2 years of proven experience in digital marketing. Proficient in PPC, SEO, funnel creation, and retargeting. Experience with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Google Analytics. Familiarity with A/B testing, CRO (Conversion Rate Optimization), and retargeting strategies. Excellent analytical and communication skills. Self-motivated with the ability to manage multiple projects and meet deadlines.Keyword Research, Ad Copywriting, Conversion Rate Optimization, Bid Strategy Management, A/B Testing, Quality Score improvement, Competitor Analysis, Google Analytics, Remarketing / Retargeting, Custom Audiences, Pixel Tracking, Lookalike Audiences, Events ManagerWe look forward to hearing from you!Job Types: Full-time, Part-timePay: Rs60,000.00 - Rs200,000.00 per monthWork Location: In person

Simple GRP

Job Title: Performance Marketing Specialist Location: Near Johar Town, Lahore (Full-time, On-site)About the RoleRyelogic is looking for a Performance Marketing Specialist who can own and manage the full digital ads process &mdash; from strategy to execution, optimization, and reporting. You&rsquo;ll handle Meta, Google, and TikTok campaigns for multiple clients in a fast-paced agency environment.This role demands someone who&rsquo;s data-driven, proactive, and focused on profitable growth for clients.Key Responsibilities<ul><li>Plan and run high-performing ad campaigns across Meta, Google, and TikTok</li><li>Handle strategy, setup, optimization, and performance reporting</li><li>Manage conversion tracking through GA4, Tag Manager, and pixels</li><li>Monitor and optimize for key metrics (CPA, ROAS, CTR, Conversion Rate)</li><li>Build clear reports and dashboards for clients and internal teams</li><li>Run A/B tests on creatives, audiences, and landing pages</li><li>Stay updated on ad trends and platform updates</li></ul>Requirements<ul><li>3+ years of experience managing paid campaigns on Meta, Google, and TikTok</li><li>Strong command of conversion tracking, analytics, and reporting tools</li><li>Proven portfolio of successful ad campaigns and measurable results</li><li>Excellent data interpretation and strategic thinking skills</li><li>Ability to manage multiple projects and deadlines</li></ul>What We Value<ul><li>Ownership and accountability</li><li>Proactive planning and strong communication</li><li>Curiosity to test, learn, and innovate</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Performance Marketing Specialist

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