conversion rate optimization specialist

Crypto ONE Property Investment

Crypto 1 Property Investment, one of the leading real estate agencies in Abu Dhabi, is expanding its digital team and seeking a skilled Web Designer &amp; Google Ads Specialist. This role is ideal for a performance-driven professional who can design high-converting websites and landing pages while managing and optimizing Google Ads campaigns to generate quality leads. The ideal candidate combines strong design capabilities with a data-driven approach to digital marketing and has a proven ability to deliver measurable results.Requirements:<ul><li>Minimum 3 years of experience in web design and Google Ads management</li><li>Strong portfolio of websites and landing pages focused on conversion and user experience</li><li>Proficiency in web design tools (Figma, Adobe XD, or similar) and basic front-end knowledge (HTML/CSS)</li><li>Proven experience in managing Google Ads campaigns (Search, Display, YouTube)</li><li>Strong understanding of keyword research, bidding strategies, and campaign optimization</li><li>Ability to track, analyze, and improve performance using Google Analytics and other tools</li><li>Experience in A/B testing, conversion rate optimization, and lead generation strategies</li><li>Strong attention to detail and ability to meet deadlines in a fast-paced environment</li><li>Real estate experience is a plus</li></ul>What We Offer:Salary: AED 4,500Employment VisaMedical InsurancePay: AED4,500.00 per hourWork Location: In person

Web Designer & Google Ads specialist

Mövenpick Hotels & Resorts

<div>
 
 Company Description
 
 
 
 The Mövenpick Hotel Cairo-Media City is located in the vibrant 6th of October City, offering easy access to Cairo's attractions and just a short distance from Cairo International Airport. The hotel is in close proximity to iconic landmarks like the Great Pyramids of Giza and Sphinx, Dream Park, and a 27-hole golf course. The hotel's unique location alongside Media Production City studios provides guests with a blend of fantasy and tradition, creating a memorable experience.
 
 
 
 Job Description
 
 
 
 
 Key Responsibilities:
 
 
 
 
 Strategic Oversight Of E-Commerce Channels
 
 
 
 <ul>
 <li>
 Develop and execute a comprehensive e-commerce strategy across all hotel properties, focusing on direct booking platforms and OTAs, together with the Group Director of Marketing &amp; Communications
 </li>
 <li>
 Monitor and optimize each hotel's online presence, ensuring consistency and effectiveness across OTAs, direct booking platforms, and metasearch platforms.
 </li>
 <li>
 Collaborate with the Digital Marketing team to ensure e-commerce efforts align with overall marketing strategies.
 
 
 </li>
 </ul>
 
 Meta Search &amp; OTA Platform Optimization For Growth
 
 
 
 <ul>
 <li>
 Manage relationships with OTA partners (e.g., Booking.com, Expedia, Trip.com), ensuring optimal placement and performance.
 </li>
 <li>
 Track and analyze performance metrics (CPC, CPM, ROAS) on metasearch platforms like Google Hotel Ads to maximize visibility and return on investment.
 </li>
 <li>
 Implement strategies to maximize both paid and free clicks on metasearch platforms, optimizing for revenue growth.
 
 
 </li>
 </ul>
 
 Data-Driven Conversion Rate Optimization (CRO)
 
 
 
 <ul>
 <li>
 Analyze conversion funnels for hotel websites and OTAs, identifying drop-off points and opportunities for improvement.
 </li>
 <li>
 Conduct A/B and multivariate testing on booking engines, landing pages, and promotional offers to optimize conversion rates.
 </li>
 <li>
 Use Google Analytics and other data tools to track and optimize user behavior, content flow, and booking processes.
 
 
 </li>
 </ul>
 
 
 Search Engine Optimization (SEO) and Search Engine Marketing (SEM) (Data Analysis Support to Digital Marketing Team):
 
 
 
 
 <ul>
 <li>
 Collaborate with the Digital Marketing team to provide data insights for on-site and off-site SEO strategies to improve organic search rankings for high-conversion keywords.
 </li>
 <li>
 Track and report the impact of SEO and SEM campaigns on direct bookings and overall revenue.
 </li>
 <li>
 Help the team with data-driven decisions on optimizing keyword bids, ad copy, and landing pages to minimize cost-per-acquisition (CPA).
 
 
 </li>
 </ul>
 
 Behavioral Analytics And UX Optimization
 
 
 
 <ul>
 <li>
 Lead the implementation of behavioral analytics tools on the hotel websites to track user behavior and identify friction points.
 </li>
 <li>
 Work with the Digital Marketing team to analyze insights from tools like Google Analytics 4 to improve UX, reduce bounce rates, and drive higher conversions.
 
 
 </li>
 </ul>
 
 Performance Marketing And Retargeting (In Collaboration With Digital Marketing)
 
 
 
 <ul>
 <li>
 Collaborate with the Digital Marketing team to manage performance marketing campaigns (PPC, display advertising, retargeting) aimed at driving high-quality traffic to the hotel websites.
 </li>
 <li>
 Assist in developing and optimizing retargeting strategies, focusing on recovering abandoned bookings and increasing customer lifetime value (CLV).
 
 
 </li>
 </ul>
 
 Advanced Analytics And Reporting
 
 
 
 <ul>
 <li>
 Build and maintain custom dashboards in tools like Google Analytics 4, Tableau, and Power BI to track key performance metrics across all properties.
 </li>
 <li>
 Provide regular reports with actionable insights to senior management, detailing the performance of e-commerce channels, booking patterns, and user engagement.
 </li>
 <li>
 Perform cohort analysis and customer segmentation to tailor e-commerce strategies to high-value segments and optimize user journeys.
 
 
 </li>
 </ul>
 
 Develop And Optimize Gift Experiences Webpage
 
 
 
 <ul>
 <li>
 Lead the development of the Gift Experiences webpage, ensuring the purchasing process is seamless and aligned with user needs.
 </li>
 <li>
 Apply data insights and A/B testing to optimize conversion rates and identify upselling opportunities on the Gift Experiences platform.
 
 
 </li>
 </ul>
 
 Email Campaigns And CRM
 
 
 
 <ul>
 <li>
 Analyze email campaign performance to identify opportunities for improvement, ensuring high engagement and conversion rates.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 Key Qualifications:
 
 
 
 <ul>
 <li>
 Education:
 </li>
 <ul>
 <li>
 Bachelor&rsquo;s degree in digital marketing, E-Commerce, data science, information technology, or a related field.
 </li>
 </ul>
 <li>
 Experience:
 </li>
 <ul>
 <li>
 5-7 years of experience in e-commerce, digital analytics, product management &amp; marketing, or digital marketing, with a strong focus on CRO, SEO, SEM, and UX optimization.
 </li>
 <li>
 Experience managing OTA and metasearch platforms to drive conversions and optimize performance.
 </li>
 <li>
 Proven ability to work with Google Analytics 4, Tableau, Power BI, or other advanced analytics tools for deep data analysis and reporting.
 </li>
 <li>
 Tech startup co-founder experience is highly valued, especially with experience in improving product performance through tight feedback loops, resulting in increased conversion rates.
 </li>
 <li>
 Strong experience collaborating with Digital Marketing teams to align e-commerce strategies with marketing goals.
 </li>
 </ul>
 <li>
 Skills:
 </li>
 <ul>
 <li>
 Advanced skills in conversion rate optimization (CRO), A/B testing, and data-driven decision-making.
 </li>
 <li>
 Strong analytical skills, with the ability to translate complex data into actionable insights.
 </li>
 <li>
 Excellent collaboration skills, working effectively with cross-functional teams including Digital Marketing and Revenue Management.
 </li>
 <li>
 Proficiency with Excel, Google Analytics, Tableau, and other data tools.
 </li>
 <li>
 Experience in developing and implementing e-commerce strategies for large-scale operations.
 </li>
 </ul>
 </ul>
</div>

E-Commerce Manager

Mövenpick

<div>Company Description 
The Mövenpick Hotel Cairo-Media City is located in the vibrant 6th of October City, offering easy access to Cairo's attractions and just a short distance from Cairo International Airport. The hotel is in close proximity to iconic landmarks like the Great Pyramids of Giza and Sphinx, Dream Park, and a 27-hole golf course. The hotel's unique location alongside Media Production City studios provides guests with a blend of fantasy and tradition, creating a memorable experience. 
 
 
Job Description 
Key Responsibilities: 
Strategic Oversight of E-Commerce Channels:<ul><li>
Develop and execute a comprehensive e-commerce strategy across all hotel properties, focusing on direct booking platforms and OTAs, together with the Group Director of Marketing &amp; Communications</li><li>
Monitor and optimize each hotel's online presence, ensuring consistency and effectiveness across OTAs, direct booking platforms, and metasearch platforms.</li><li>
Collaborate with the Digital Marketing team to ensure e-commerce efforts align with overall marketing strategies.</li></ul>
Meta Search &amp; OTA Platform Optimization for Growth:<ul><li>
Manage relationships with OTA partners (e.g., Booking.com, Expedia, Trip.com), ensuring optimal placement and performance.</li><li>
Track and analyze performance metrics (CPC, CPM, ROAS) on metasearch platforms like Google Hotel Ads to maximize visibility and return on investment.</li><li>
Implement strategies to maximize both paid and free clicks on metasearch platforms, optimizing for revenue growth.</li></ul>
Data-Driven Conversion Rate Optimization (CRO):<ul><li>
Analyze conversion funnels for hotel websites and OTAs, identifying drop-off points and opportunities for improvement.</li><li>
Conduct A/B and multivariate testing on booking engines, landing pages, and promotional offers to optimize conversion rates.</li><li>
Use Google Analytics and other data tools to track and optimize user behavior, content flow, and booking processes.</li></ul>
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) (Data Analysis Support to Digital Marketing Team):<ul><li>
Collaborate with the Digital Marketing team to provide data insights for on-site and off-site SEO strategies to improve organic search rankings for high-conversion keywords.</li><li>
Track and report the impact of SEO and SEM campaigns on direct bookings and overall revenue.</li><li>
Help the team with data-driven decisions on optimizing keyword bids, ad copy, and landing pages to minimize cost-per-acquisition (CPA).</li></ul>
Behavioral Analytics and UX Optimization:<ul><li>
Lead the implementation of behavioral analytics tools on the hotel websites to track user behavior and identify friction points.</li><li>
Work with the Digital Marketing team to analyze insights from tools like Google Analytics 4 to improve UX, reduce bounce rates, and drive higher conversions.</li></ul>
Performance Marketing and Retargeting (In Collaboration with Digital Marketing):<ul><li>
Collaborate with the Digital Marketing team to manage performance marketing campaigns (PPC, display advertising, retargeting) aimed at driving high-quality traffic to the hotel websites.</li><li>
Assist in developing and optimizing retargeting strategies, focusing on recovering abandoned bookings and increasing customer lifetime value (CLV).</li></ul>
Advanced Analytics and Reporting:<ul><li>
Build and maintain custom dashboards in tools like Google Analytics 4, Tableau, and Power BI to track key performance metrics across all properties.</li><li>
Provide regular reports with actionable insights to senior management, detailing the performance of e-commerce channels, booking patterns, and user engagement.</li><li>
Perform cohort analysis and customer segmentation to tailor e-commerce strategies to high-value segments and optimize user journeys.</li></ul>
Develop and Optimize Gift Experiences Webpage:<ul><li>
Lead the development of the Gift Experiences webpage, ensuring the purchasing process is seamless and aligned with user needs.</li><li>
Apply data insights and A/B testing to optimize conversion rates and identify upselling opportunities on the Gift Experiences platform.</li></ul>
Email Campaigns and CRM:<ul><li>
Analyze email campaign performance to identify opportunities for improvement, ensuring high engagement and conversion rates.</li></ul> 

Qualifications 
Key Qualifications:<ul><li>
Education:<ul><li>
Bachelor&rsquo;s degree in digital marketing, E-Commerce, data science, information technology, or a related field.</li></ul></li><li>
Experience:<ul><li>
5-7 years of experience in e-commerce, digital analytics, product management &amp; marketing, or digital marketing, with a strong focus on CRO, SEO, SEM, and UX optimization.</li><li>
Experience managing OTA and metasearch platforms to drive conversions and optimize performance.</li><li>
Proven ability to work with Google Analytics 4, Tableau, Power BI, or other advanced analytics tools for deep data analysis and reporting.</li><li>
Tech startup co-founder experience is highly valued, especially with experience in improving product performance through tight feedback loops, resulting in increased conversion rates.</li><li>
Strong experience collaborating with Digital Marketing teams to align e-commerce strategies with marketing goals.</li></ul></li><li>
Skills:<ul><li>
Advanced skills in conversion rate optimization (CRO), A/B testing, and data-driven decision-making.</li><li>
Strong analytical skills, with the ability to translate complex data into actionable insights.</li><li>
Excellent collaboration skills, working effectively with cross-functional teams including Digital Marketing and Revenue Management.</li><li>
Proficiency with Excel, Google Analytics, Tableau, and other data tools.</li><li>
Experience in developing and implementing e-commerce strategies for large-scale operations.</li></ul></li></ul></div>

Ruby Labs

<div><h1 class="jobSectionHeader">About us</h1>
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/<h1 class="jobSectionHeader">
About the role</h1>
We&rsquo;re building and scaling a high-growth D2C product used by hundreds of thousands of users globally. We move fast, ship often, and continuously optimize how users interact with the product.
We&rsquo;re looking for a smart, resourceful, and hands-on Growth &amp; CRO Specialist to help us improve our funnels, increase conversion, and drive retention.
This is not a &ldquo;support&rdquo; role. You won&rsquo;t just analyze data and write reports - you will identify problems, propose solutions, and build prototypes to validate your ideas.
You&rsquo;ll work at the intersection of data, UX, and experimentation, working closely with Growth, Product, and Engineering.
This role is best suited for someone with an entrepreneurial mindset - someone who likes building, experimenting, taking ownership, and learning fast from real-world feedback.<h1 class="jobSectionHeader">
Key Responsibilities</h1><ul><li>
Analyze product funnels to identify drop-offs, friction points, and inefficiencies.</li><li>
Continuously benchmark competitors and identify high-impact opportunities.</li><li>
Formulate clear, data-backed hypotheses to improve conversion and retention.</li><li>
Build functional prototypes and flows using modern tools (including AI) to quickly validate ideas.</li><li>
Work closely with Product and Engineering to bring experiments to production.</li><li>
Analyze experiment results and turn them into clear next steps.</li><li>
Maintain a high standard of quality and attention to detail across all experiments and UI/UX changes.</li><li>
Take ownership of improving key parts of the user journey end-to-end.</li></ul><h1 class="jobSectionHeader">
Qualifications</h1><ul><li>
1&ndash;3 years of experience in growth, CRO, product, or a similar role (D2C/SaaS is a strong plus).</li><li>
Strong builder mindset - you don&rsquo;t just suggest ideas, you create and test them.</li><li>
Comfortable using AI tools (e.g. v0, Lovable, or similar) to build realistic product flows.</li><li>
Solid understanding of product analytics (Mixpanel, GA4, Amplitude, or similar).</li><li>
Ability to think in terms of funnels, user behavior, and conversion.</li><li>
High attention to detail - you notice what others miss.</li><li>
Strong ownership and drive - you push things forward without waiting for instructions.</li><li>
Clear communication in English.</li><li>
Entrepreneurial mindset - you&rsquo;re curious, proactive, and motivated by building and improving real products.</li></ul><h1 class="jobSectionHeader"> 
Nice to have</h1><ul><li>
Experience with D2C subscription products.</li><li>
Basic understanding of frontend logic.</li><li>
Familiarity with tools like Clarity, Hotjar, FullStory.</li><li>
Experience running or supporting A/B tests.</li></ul><h1 class="jobSectionHeader">
Location</h1>
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately &plusmn; 4 hours of CET. This ensures optimal collaboration and communication during working hours.<h1 class="jobSectionHeader">
Benefits</h1>
Discover the perks of being part of our vibrant team! We offer:<ul><li>
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
</li><li>Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
</li><li>Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
</li><li>Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
</li><li>Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0</li></ul>
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!<h1 class="jobSectionHeader">
Interview Process</h1>
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:<ul><li>
Recruiter Screening (40 minutes)</li><li>
Technical Interview (60 minutes)</li><li>
Final Interview (45 minutes)</li></ul><h1 class="jobSectionHeader">
Life at Ruby Labs</h1>
At Ruby Labs, we move fast, aim high, and expect the same from our team. We&rsquo;re not here to play small&mdash;we&rsquo;re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you&rsquo;re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more&mdash;more responsibility, more growth, and more success.
#LI-Remote</div>

Growth & CRO Specialist

Persian Horizon - FZCO

Job OverviewPersian Horizon is looking for a highly analytical and results-driven Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across multiple digital platforms.The ideal candidate must have strong hands-on experience in lead generation campaigns, funnel optimization, conversion tracking, audience targeting, and campaign scaling.This role is focused on generating qualified leads, improving conversion efficiency, reducing acquisition costs, and supporting overall business growth through data-driven marketing strategies.The candidate must understand both performance marketing and funnel logic &mdash; not just ad management.Key ResponsibilitiesPaid Advertising ManagementPlan, launch, and optimize campaigns across:<ul><li>Meta Ads</li><li>Google Ads</li><li>LinkedIn Ads</li><li>YouTube Ads (preferred)</li></ul>Manage campaign budgets and daily performance monitoringImprove lead quality and conversion ratesScale campaigns while maintaining efficient CPLFunnel &amp; Conversion OptimizationWork closely with web developer and content team to improve:<ul><li>landing pages</li><li>lead forms</li><li>conversion flow</li><li>Identify and reduce drop-off points in the funnel</li><li>Support A/B testing for creatives, copy, and landing pages</li></ul>Audience &amp; Campaign StrategyBuild and optimize:<ul><li>custom audiences</li><li>lookalike audiences</li><li>retargeting audiences</li><li>high-intent segments</li></ul>Develop platform-specific strategies for:<ul><li>lead generation</li><li>retargeting</li><li>nurturing</li><li>conversion campaigns</li></ul>Tracking &amp; AnalyticsConfigure and monitor:<ul><li>Meta Pixel</li><li>Google Tag Manager</li><li>Google Analytics</li><li>conversion tracking</li><li>UTM tracking</li><li>Analyze campaign performance and prepare reports</li><li>Identify opportunities for optimization and scaling</li></ul>CRM &amp; Automation Support<ul><li>Coordinate with CRM and automation systems</li><li>Ensure lead flow and attribution are functioning correctly</li><li>Support WhatsApp, email, and lead nurturing automation where required</li></ul>Cross-Team CollaborationCoordinate with:<ul><li>content writer</li><li>designer</li><li>video editor</li><li>sales team</li><li>web developer</li><li>Ensure all campaigns are aligned with business objectives and sales requirements</li></ul>Required Skills &amp; QualificationsMinimum 3&ndash;5 years of experience in performance marketing or digital advertisingStrong hands-on experience with:<ul><li>Meta Ads Manager</li><li>Google Ads</li><li>LinkedIn Campaign Manager</li><li>Google Analytics</li><li>Google Tag Manager</li></ul>Strong understanding of:<ul><li>lead generation funnels</li><li>CPL optimization</li><li>conversion tracking</li><li>retargeting strategies</li><li>audience segmentation</li><li>Experience managing medium to high advertising budgets</li><li>Strong analytical and reporting skills</li><li>Ability to interpret data and make optimization decisions quickly</li></ul>Preferred ExperienceCandidates with experience in the following industries will be preferred:<ul><li>Investment</li><li>Finance</li><li>Real Estate</li><li>Business Consulting</li><li>High-ticket lead generation</li><li>Luxury brands</li></ul>Performance Expectations (KPIs)The candidate will be evaluated based on:<ul><li>Cost Per Lead (CPL)</li><li>Lead quality</li><li>Conversion rate improvement</li><li>Campaign scaling efficiency</li><li>ROAS / revenue contribution</li><li>Funnel performance</li><li>Reporting accuracy</li><li>Speed of optimization and testing</li></ul>Important NoteThis role is not limited to running ads.We are looking for a performance-focused marketer who understands:<ul><li>customer acquisition</li><li>funnel optimization</li><li>conversion strategy</li><li>data-driven decision making</li><li>revenue-focused marketing</li></ul>The ideal candidate must think strategically, optimize continuously, and contribute directly to business growth.Work Location: In person

Performance Marketing Specialist

Right Media Advertising

We&rsquo;re hiring a Senior Google Ads Specialist with 5+ years of proven experience managing high-budget campaigns for both ecommerce and lead generation.This is not an entry-level role. We&rsquo;re looking for someone who can own performance end-to-end, scale campaigns profitably, and bring strategic thinking &mdash; not just execution.Key Responsibilities<ul><li>Strategize, launch, and scale Google Ads campaigns (Search, Shopping, Performance Max, Display, YouTube)</li><li>Drive measurable growth in ROAS (ecommerce) and CPA (lead generation)</li><li>Manage and optimize high-budget accounts ($10k&ndash;$100k+/month)</li><li>Lead ecommerce growth (Shopify preferred) including feed optimization</li><li>Build and optimize lead generation funnels</li><li>Perform advanced audience segmentation and bid strategies</li><li>Implement and troubleshoot conversion tracking (GA4, GTM, enhanced conversions)</li><li>Run A/B tests on ads, creatives, and landing pages</li><li>Analyze data deeply and provide strategic insights, not just reports</li></ul>Requirements<ul><li>5+ years of hands-on Google Ads experience</li><li>Proven track record managing profitable ecommerce and lead gen campaigns</li><li>Strong expertise in Performance Max, Shopping Ads, and Search</li><li>Experience handling scaling campaigns with consistent ROAS</li><li>Advanced knowledge of GA4, GTM, conversion tracking</li><li>Strong analytical mindset with data-driven decision making</li><li>Experience working with Shopify stores</li><li>Ability to work independently and take full ownership</li></ul>Bonus (Highly Preferred)<ul><li>Experience in UAE / Middle East markets</li><li>Experience with Meta Ads (Facebook/Instagram)</li><li>CRO (Conversion Rate Optimization) knowledge</li><li>Experience working in an agency or managing multiple accounts</li></ul>Job Type: Full-timeWork Location: In person

Google Ads Specialist

Enhanced Labs

Job Title: Growth Marketing Specialist (Execution-Focused | E-commerce / DTC | Istanbul-Based Preferred)
 
Job Description: 
We are a global health & wellness brand (biohacking, supplements, performance products), and we are looking for a hands-on Growth Marketing Specialist to support our day-to-day marketing execution with our US market.
 This is an execution-focused role, and we need someone who is detail-oriented, proactive, and comfortable working across multiple marketing channels.
 
What You’ll Do
 You will be responsible for executing and optimizing marketing campaigns, including:
 Email & Retention Marketing
 <ul>
<li>Set up and manage email flows (welcome, abandoned cart, retention, etc.)</li>
<li>Create and optimize email campaigns</li>
<li>Run A/B tests to improve open rates, CTR, and conversions</li>
</ul>
Funnel Optimization
 <ul>
<li>Assist in improving website conversion rates</li>
<li>Identify drop-off points and suggest improvements</li>
<li>Support landing page optimization and testing</li>
</ul>
Paid Ads Execution
 <ul>
<li>Help set up and manage campaigns (Meta, Google)</li>
<li>Monitor performance and assist with optimizations</li>
<li>Work on creatives, copy, and targeting adjustments</li>
</ul>
Campaign & Growth Execution
 <ul>
<li>Launch and manage campaigns across channels</li>
<li>Support influencer/affiliate campaign execution (if needed)</li>
<li>Track performance and report on key metrics (CPA, ROAS, conversions)</li>
</ul>
What We’re Looking For
 <ul>
<li>2–5 years experience in digital/growth marketing</li>
<li>Strong hands-on experience with: * Email marketing tools (Klaviyo, Mailchimp, etc.)</li>
<li>Meta Ads / Google Ads (basic to intermediate level)</li>
<li>A/B testing and funnel optimization</li>
<li>Experience working with e-commerce or DTC brands is a strong plus</li>
<li>Data-driven mindset (understands metrics like CAC, ROAS, conversion rate)</li>
<li>Highly organized and able to execute without constant supervision</li>
<li>Comfortable working in a startup / fast-paced environment</li>
</ul>
Nice to Have: 
<ul>
<li>Experience in supplements, fitness, or wellness</li>
<li>Familiarity with Shopify or similar platforms</li>
<li>Experience with influencer or affiliate marketing</li>
<li>Preferably based in Istanbul, Turkey</li>
<li>Open to remote within Turkey</li>
</ul>
Why Join Us
 <ul>
<li>Work closely with an international team</li>
<li>Opportunity to grow into a larger role as the business scales</li>
</ul>

Growth Marketing Specialist / Digital Marketing Specialist

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