conversion rate optimization specialist

Primotech

SEO &amp; Digital Marketing SpecialistExperience: 2 YearsJob Description:&middot; Strategically developed and executed SEO campaigns (technical, on-page &amp; off-page) to improve search rankings and attract high-intent, quality traffic aligned with business goals.&middot; Ability to apply strong communication skills to translate complex SEO insights into clear, actionable strategies for clients, and cross-functional teams, ensuring alignment between marketing, content, client, management and technical initiatives.&middot; Conducted in-depth keyword research and competitor analysis using tools like Ahrefs, SEMrush, and Google Keyword Planner to target transactional and commercial-intent keywords.&middot; Planned and optimized paid advertising campaigns on Google Ads, Meta Ads, and LinkedIn, with a focus on high CTR, low CPA, and conversion-driven targeting.&middot; Successfully drove qualified traffic to tailored landing pages, resulting in improved conversion rates and reduced bounce rates.&middot; Collaborated closely with design and development teams to create and A/B test high-performing landing pages using different tools (Hubspot, Gohighlevel, Unbounce or Elementor) (if not using tools then even, it is fine), focusing on user experience, mobile responsiveness, and conversion paths.&middot; Led regular CRO (Conversion Rate Optimization) to understand user behavior and refine landing page elements like CTA placement, form fields, and content flow.&middot; Performed detailed technical SEO audits using top tools like SEM rush, Screaming Frog etc. to ensure crawlability, fast load speed, and mobile optimization.&middot; Created SEO-friendly content structures for landing pages manually or using tools like Surfer SEO and Frase to align with search intent and maximize visibility.&middot; Set up advanced tracking through Google Tag Manager and GA4 for monitoring key user actions on landing pages, including scroll depth, form submissions, and button clicks.&middot; Continuously analyzed performance reports via Google Analytics, and Google Search Console, refining campaign strategies for better ROAS and lower bounce rates.&middot; Researched and implemented AI-driven SEO strategies, adapting content and optimization to perform effectively across AI-powered search platforms such as Google AI Overviews, Perplexity, and GPT-based search tools.&middot; Focused on generating relevant, converting traffic rather than just volume&mdash;aligning SEO and paid efforts to match audience intent and business funnel stages.&middot; Proactively explores and tests strategies to rank client content in AI overviews, Perplexity, ChatGPT Search, and other generative AI discovery engines.&middot; Utilizes AI for research, optimization, and performance measurement, ensuring data-backed decision-making and faster execution.Job Type: Full-timePay: ₹25,000.00 - ₹35,000.00 per monthBenefits:<ul><li>Paid sick time</li><li>Paid time off</li></ul>Work Location: In person

SEO Executive

The Art of Surrender LLC

This position is a 1099 independent contractor role. We are seeking a reliable, detail-oriented E-commerce Website &amp; Growth Manager (Shopify) to oversee and optimize our e-commerce website performance end-to-end. This role is critical to our growth and requires a deep understanding of SEO, CRO, site speed, technical Shopify management, and analytics. This position reports directly to and works closely with the Director of Graphic Design and Product Development to ensure all website updates, launches, and campaigns are executed accurately, on time, and at a high standard. This role is also ideal for someone who is data-driven, technically proficient, highly organized, and proactive, with a proven track record of improving conversion rates on a Shopify website.SEO, CRO &amp; Performance Optimization<ul><li>Execute and manage SEO strategy, including on-page SEO, metadata, site structure, indexing, and performance improvements</li><li>Monitor, maintain, and improve conversion rates, with a consistent target of 2%+ sitewide</li><li>Analyze website performance and user behavior using analytics and optimization tools, including Shopify Analytics, heat-mapping, Shopify apps, and automated workflows to drive continuous improvement across the customer journey.</li><li>Implement conversion rate improvements based on user behavior and data insights</li><li>Optimize page load speed, mobile experience, and overall site performance</li><li>Continuously test, iterate, and refine the website to improve user experience and checkout flow</li></ul>Shopify Website Management<ul><li>Manage all aspects of the Shopify backend</li><li>Execute frequent price changes, promotions, product listings, and homepage/banner, web element updates with precision</li><li>Maintain clean, organized product listings, collections, navigation, and filters</li><li>Manage misprint and clearance listings, ensuring correct pricing, tagging, labeled collections and visibility</li><li>Maintain accurate SKUs, barcodes, and inventory structure</li><li>Ensure campaigns go live at the correct time with all elements tested and approved</li></ul>Paid Media (Facebook &amp; Meta Ads)<ul><li>Plan, build, launch, and manage Facebook / Meta ad campaigns</li><li>Optimize ad performance based on ROAS, CPA, conversion data, and funnel performance</li><li>Coordinate paid traffic strategy with on-site CRO improvements to maximize conversion efficiency</li><li>Manage audience targeting, retargeting, and creative testing</li><li>Monitor ad performance and provide clear reporting and insights to leadership</li></ul>Technical &amp; IT Support<ul><li>Handle technical troubleshooting, site issues, integrations, and backend configurations</li><li>Support and manage in-house IT needs tied to website, fulfillment, and e-commerce operations, including printers, label systems, barcode tools, software integrations, and technical troubleshooting.</li><li>Perform HTML/CSS and theme edits as needed</li><li>Maintain clean documentation and organized systems</li></ul>What Success Looks Like For This Role<ul><li>Conversion rates consistently maintained or improve above 2%+</li><li>Measurable improvements in site speed, UX, UI and checkout completion</li><li>Profitable and optimized Facebook ad performance aligned with CRO strategy</li><li>Smooth, accurate execution of launches, campaigns, product listings, user experience, price updates and related</li><li>A highly organized and well-maintained website ecosystem, with clean systems, accurate data, and documented workflows</li><li>Proactive identification of opportunities, issues, and improvements&mdash;taking initiative rather than waiting for direction</li></ul>Please include a portfolio, case studies, or examples of prior work demonstrating experience in website optimization, SEO, conversion rate optimization, and/or paid media performance and send to karli@vanessahorabuena.comJob Types: Full-time, ContractPay: From $25.00 per hourBenefits:<ul><li>Flexible schedule</li></ul>Application Question(s):<ul><li>Tell us about a time you identified a major issue or growth opportunity without being asked. What did you do, and what was the result?</li><li>We are a Christian, values-driven organization that serves a faith-based audience. Are you comfortable working within and supporting a Christian organization and representing our brand accordingly?</li><li>Please describe a specific example where you improved conversion rates on a Shopify or related website. Include starting conversion rate, actions taken, and results.</li><li>This role requires proactive ownership, frequent updates, and ongoing optimization. How do you typically approach identifying and prioritizing improvements?</li><li>How do you align Facebook / Meta ad strategy with on-site CRO to improve ROAS rather than just driving traffic?</li></ul>Work Location: In person

E-commerce Website & Growth Manager (Shopify)

Kailee P.

Job Title: Shopify CRO Lead (Strategy + Execution)Location: Remote or Rancho Cucamonga, CAJob Type: Full-timePay: Starting at $40 [DOE]Reports to: Head of Marketing (owner)Job Overview:As our CRO Lead/ Growth Manager, you will be the operational owner of our DTC store (Shopify or equivalent), to own Shopify CRO strategy and execution end-to-end. You&rsquo;ll oversee day-to-day ecommerce operations while also identifying opportunities for long-term growth, tech improvements, and better customer journeys. You&rsquo;ll bridge the gap between marketing, design, product, and customer experience to make sure every click leads to conversion.This role is responsible for improving onsite conversion, customer experience, and revenue efficiency. You will work closely with paid ads, creative, and leadership to ensure traffic converts.Key ResponsibilitiesWhat you&rsquo;ll own<ul><li>Own CRO strategy and hands-on execution across the full funnel (PDP &rarr; ATC &rarr; Checkout), including diagnosis, hypothesis creation, prioritization, and implementation.</li><li>Analyze funnel performance using GA4, SEM Rush, Triple Whale, or any attribution software and on-site behavior data to identify drop-offs, form clear hypotheses, and prioritize tests based on impact, effort, and confidence.</li><li>Implement basic CRO changes directly in Shopify, including editing themes, sections, and templates (Liquid, HTML/CSS, and light JavaScript).</li><li>Build and optimize landing pages aligned with paid traffic intent, messaging, and offers in close collaboration with the paid ads team.</li><li>Own the Shopify app ecosystem, including evaluating, implementing, optimizing, and removing apps to improve conversion, performance, and reliability.</li><li>Proactively identify UX, performance, and conversion issues through data, QA, and user behavior, and resolve them with minimal handoff.</li><li>Ensure a seamless, conversion-focused customer experience across desktop and mobile, with a strong mobile-first lens.</li><li>Ensure PDPs follow SEO best practices that support traffic relevance, page clarity, and conversion (e.g. titles, structure, internal linking, speed)</li></ul>What you&rsquo;ll actually do<ul><li>Analyze GA4 and funnel data to identify the highest-impact drop-offs and revenue bottlenecks</li><li>Form clear, testable CRO hypotheses and maintain a prioritized testing roadmap</li><li>Implement CRO changes directly in Shopify (Liquid, HTML, CSS, light JavaScript)</li><li>QA all changes end-to-end to ensure site stability, performance, and accurate tracking</li><li>Partner with the paid ads team to ensure landing pages and onsite messaging align with traffic intent</li><li>Continuously improve site speed, clarity, trust signals, and conversion through ongoing testing and iteration</li></ul>Requirements<ul><li>5+ years in DTC e-commerce (Shopify)</li><li>Strong understanding of conversion funnels, user experience, and ecommerce SEO.</li><li>Familiarity with merchandising best practices, product hierarchy, and PDP design.</li><li>Proficiency with GA4, Shopify Analytics, Excel/Sheets, Klaviyo, and heatmapping tools.</li><li>Experience with basic HTML/CSS or managing developers/designers.</li><li>Highly organized, detail-oriented, and data-literate.</li></ul>Bonus Points For<ul><li>Experience with subscriptions, bundling, or upsell tools.</li><li>Working knowledge of headless commerce, internationalization, or B2B portals.</li><li>Past work on Amazon, Faire, or other marketplaces.</li></ul>KPIs You Will Own or Influence<ul><li>Conversion Rate (desktop + mobile)</li><li>AOV (average order value)</li><li>Product Sell-Through Rate</li><li>Bounce Rate &amp; Cart Abandonment Rate</li><li>Revenue per Session</li><li>Site Load Speed</li></ul>Job Type: Full-timePay: From $40.00 per hourBenefits:<ul><li>Employee discount</li></ul>Experience:<ul><li>Shopify: 3 years (Required)</li><li>Google Analytics: 3 years (Required)</li><li>SEO: 3 years (Required)</li><li>Conversion optimization: 3 years (Required)</li><li>E-commerce: 3 years (Required)</li><li>Google Search Console: 3 years (Required)</li></ul>Location:<ul><li>Rancho Cucamonga, CA 91730 (Required)</li></ul>Ability to Commute:<ul><li>Rancho Cucamonga, CA 91730 (Required)</li></ul>Ability to Relocate:<ul><li>Rancho Cucamonga, CA 91730: Relocate before starting work (Required)</li></ul>Work Location: In person

Shopify CRO Lead (Strategy + Execution)

antraweb technologies

Role OverviewWe are looking for a result-oriented Digital Marketing professional who will own strategy, execution, and performance across paid, organic, and emerging digital channels. This role requires a strong analytical mindset, growth thinking, and hands-on execution capability to drive brand visibility, qualified leads, and revenue.Key ResponsibilitiesStrategy &amp; Planning<ul><li>Develop and execute comprehensive digital marketing strategies to drive brand awareness, qualified leads, and revenue growth</li><li>Own annual and quarterly digital marketing roadmaps with clearly defined KPIs</li><li>Identify and experiment with new growth opportunities across SEO, Paid Media, Content, Social, and emerging channels (AEO / AI-driven search)</li></ul>Performance Marketing<ul><li>Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms</li><li>Own budgets, ROAS, CPA, CPL, and lead quality metrics</li><li>Conduct A/B testing on ad creatives, landing pages, and funnels to improve performance</li></ul>SEO, Content &amp; Organic Growth<ul><li>Lead end-to-end SEO strategy including Technical SEO, On-page, Off-page, and Local SEO</li><li>Drive growth in non-branded organic traffic and high-intent keyword rankings</li><li>Collaborate with content teams on blogs, landing pages, case studies, and thought leadership assets</li><li>Work on AEO / GEO optimization for visibility in AI-powered search platforms (ChatGPT, Gemini, Perplexity, etc.)</li></ul>Conversion Rate Optimization (CRO)<ul><li>Analyze user journeys and optimize landing pages for higher conversion rates</li><li>Improve lead quality through form optimization, CTAs, UX, and funnel improvements</li><li>Use tools like heatmaps, session recordings, and analytics platforms to derive insights</li></ul>Analytics &amp; Reporting<ul><li>Track, measure, and analyze performance using GA4, Google Search Console, CRM tools</li><li>Prepare monthly performance reports with insights, trends, and actionable recommendations</li><li>Ensure accurate lead and revenue attribution across marketing channels</li></ul>Team &amp; Stakeholder Management<ul><li>Manage and coordinate with agencies, freelancers, and internal teams</li><li>Work closely with sales, product, and design teams to align marketing with business goals</li><li>Present performance updates, insights, and strategy recommendations to leadership</li></ul>Requirements<ul><li>1-2 years of experience in Digital Marketing / Growth Marketing</li><li>Strong hands-on experience in Paid Media, SEO, Analytics, and CRO</li><li>Proven ability to drive measurable growth and ROI</li><li>Strong analytical, communication, and stakeholder management skills</li><li>Experience with AI-driven search optimization is a strong plus</li></ul>Why Join Us<ul><li>High-ownership role with end-to-end responsibility</li><li>Opportunity to work on performance, strategy, and emerging marketing trends</li><li>Direct impact on business growth and leadership visibility</li></ul>Job Type: Full-timePay: ₹40,000.00 - ₹50,000.00 per monthBenefits:<ul><li>Cell phone reimbursement</li><li>Provident Fund</li></ul>Work Location: In person

Digital Marketing Lead

Apex Service Partners

<div>Overview:
<div><div>
Apex Service Partners &ndash; Senior SEO &amp; Website Strategy Analyst</div><div> 
Full Job Description 
Apex Service Partners is dedicated to leveraging the power of people. As part of our mission, we support, grow, and improve careers within the trades&mdash;because technicians are at the heart of what we do.</div><div>
Currently, Apex supports about 50 leading market area brands across the country. We are seeking a Senior SEO &amp; Website Strategy Analyst to join our Apex Partner Services digital team. This role will report to the Head of Digital Marketing and play a critical part in shaping and executing our website strategy to maximize performance across customer journeys and strengthen our partnerships.</div><div> 
Role Overview</div><div>
The Senior SEO &amp; Website Strategy Analyst will lead strategic initiatives to drive organic growth, improve site performance, and optimize conversion across a portfolio of regional websites. This role requires a strong ability to manage agency relationships, collaborate cross-functionally, and ensure best-in-class execution of SEO and site optimization strategies.</div><div> 
Key Responsibilities</div><div><ul><li>
Lead SEO &amp; Website Strategy Execution: Drive implementation of advanced SEO strategies focused on technical optimization, E.E.A.T. principles, and Core Web Vitals compliance.</li></ul></div><div><ul><li>
Agency Partnership Management: Serve as the primary point of contact for external website and SEO agencies, ensuring accountability, alignment with Apex standards, and delivery of measurable results.</li></ul></div><div><ul><li>
Conversion Rate Optimization: Oversee A/B and multivariate testing programs to enhance user experience and conversion funnels. Leverage heatmapping and behavioral analytics to inform optimization roadmaps.</li></ul></div><div><ul><li>
Performance Analysis &amp; Insights: Utilize GA4 and other analytics tools to monitor KPIs, identify trends, and deliver actionable insights to stakeholders.</li></ul></div><div><ul><li>
Cross-Functional Collaboration: Partner with internal teams (SEM, Email, Social, Brand, IT) to ensure cohesive digital strategies and seamless execution across channels.</li></ul></div><div><ul><li>
Governance &amp; Compliance: Maintain adherence to ADA, TCPA, and privacy regulations while ensuring technical integrity of hosting environments, SSL, and site architecture.</li></ul></div><div><ul><li>
Innovation &amp; Thought Leadership: Stay ahead of SEO and digital trends, including AI-driven content strategies, and proactively recommend enhancements to maintain competitive advantage.</li></ul></div><div><ul><li>
Brand Alignment: Ensure local brand websites reflect unique brand identity and community connection while meeting Apex performance standards.</li></ul></div><div> 
Qualifications</div><div><ul><li>
Bachelor&rsquo;s degree in Marketing, Digital Media, Information Technology, or related field.</li></ul></div><div><ul><li>
7-10 years of experience in SEO, website optimization, and conversion strategy, with proven success in managing agency relationships.</li></ul></div></div><div><div><ul><li>
Advanced knowledge of SEO best practices, UX/UI principles, and technical site architecture.</li></ul></div><div><ul><li>
Familiarity with WordPress/Elementor, HTML, CSS, JavaScript, and Schema.org.</li></ul></div><div><ul><li>
Strong analytical skills with experience using tools such as (Google Analytics, Search Console, SEMRush, Screaming Frog, Ahrefs, etc.)</li></ul></div><div><ul><li>
Excellent communication and stakeholder management skills; ability to influence without direct authority.</li></ul></div><div><ul><li>
Highly organized, able to manage multiple projects in a fast-paced environment.</li></ul></div><div> 
Role Requirements</div><div><ul><li>
Full-time position based in Irving-Las Colinas, TX.</li></ul></div><div><ul><li>
Hybrid schedule: 4 days in-office, Wednesdays optional remote.</li></ul></div><div><ul><li>
Travel: Approximately 10%.</li></ul></div></div></div>

Sr. SEO Analyst

Confidential

Job Title: Digital Marketing Specialist Location: Jeddah, KSA - Local Hiring Worker Type: Full-time Industry: Transportation 📌 Key Responsibilities: 🔺Develop and implement SEO strategies to improve website visibility, search rankings, and traffic quality. 🔺Create and manage social media strategies to grow brand presence, increase engagement, and align with organizational objectives. 🔺Oversee social media marketing campaigns, including planning and performance monitoring. 🔺Apply social media SEO techniques to improve discoverability and reach. 🔺Design and execute digital campaigns across multiple channels (social, search, display). 🔺Monitor campaign performance using analytics tools and generate actionable insights to improve ROI and conversion rates. 🔺Apply Conversion Rate Optimization (CRO) strategies to enhance user experience and maximize results from digital assets. 🔺Manage relationships with clients to ensure clear communication and alignment on marketing activities. 📌 Must Haves: 🔺Proficiency in analytics and reporting to track KPIs and campaign effectiveness. 🔺Strong background in market research, audience segmentation, and competitor analysis. 🔺Proven expertise in SEO, social media strategy, and content optimization. 🔺Experience in Conversion Rate Optimization (CRO) and campaign design. 🔺Ability to manage multiple projects and deliver measurable results. 🔺University Degree; master’s degree is a plus 🔺Project Management and Team Management experience. 🔺Fluent in English and Arabic 🔺Proficient in Microsoft Word, Excel, and PowerPoint.

Digital Marketing Specialist

CODEX

SEO SpecialistPosition: SEO Specialist Department: Digital Marketing Reports To: Marketing Manager / Head of DigitalOverview: We're seeking an experienced SEO Specialist to optimize our online presence and drive organic traffic growth. The ideal candidate will have a proven track record of improving search rankings and implementing data-driven SEO strategies.Key Responsibilities:<ul><li>Conduct comprehensive keyword research and competitive analysis to identify growth opportunities</li><li>Optimize website content, meta tags, headers, and internal linking structures for improved search visibility</li><li>Perform technical SEO audits and implement fixes for crawlability, site speed, mobile optimization, and indexation issues</li><li>Develop and execute link-building strategies to improve domain authority</li><li>Monitor and analyze website performance using Google Analytics, Search Console, and SEO tools like SEMrush or Ahrefs</li><li>Create monthly reports on organic traffic, rankings, and conversion metrics</li><li>Collaborate with content teams to develop SEO-friendly content strategies</li><li>Stay current with search engine algorithm updates and industry best practices</li><li>Implement schema markup and structured data to enhance search appearance Required Qualifications:</li><li>3+ years of hands-on SEO experience with demonstrable results</li><li>Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog)</li><li>Strong understanding of technical SEO, on-page optimization, and link-building strategies</li><li>Experience with HTML, CSS, and basic JavaScript</li><li>Excellent analytical skills with ability to interpret data and make strategic recommendations</li><li>Strong written and verbal communication skills</li><li>Preferred Qualifications:</li><li>Google Analytics and Google Ads certifications</li><li>Experience with content management systems (WordPress, Shopify, etc.)</li><li>Knowledge of local SEO and international SEO strategies</li><li>Familiarity with conversion rate optimization (CRO) principles</li></ul>Job Type: Full-timePay: From Rs200.00 per monthWork Location: Remote

Search Engine Optimization Specialist

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