copywriter

KA'AN Marketing services

Freelance Website Content Writer / UX Copywriter Needed for B2C Travel WebsiteWe are looking for a freelance website content writer / UX copywriter to help improve and create content for our B2C travel website: Business Travel.Website: https://www.businesstravel.ae/Business Travel is a travel booking platform where customers can book or request assistance for flights, hotels, visas, travel insurance, holiday packages and other travel-related services.This is a project-based freelance requirement, not a full-time role.Scope of Work:1. Landing Page / Homepage Content&middot; Create strong homepage copy&middot; Improve hero section messaging&middot; Write clear value propositions&middot; Explain key services: flights, hotels, visas, insurance, holiday packages and more&middot; Add trust-building content&middot; Write conversion-focused call-to-action sections2. Contact Page Content&middot; Write professional contact page copy&middot; Improve enquiry form messaging&middot; Add clear customer guidance for bookings, visa help, hotel enquiries, flight support and insurance requests&middot; Create better CTA lines for phone, WhatsApp, email and enquiry forms3. Email Acknowledgement TemplatesWrite automated email acknowledgement content for:&middot; General enquiry received&middot; Flight enquiry received&middot; Hotel enquiry received&middot; Visa enquiry received&middot; Travel insurance enquiry received&middot; Holiday package enquiry received&middot; Customer Registration4. Service ContentCreate or improve short service page/section content for:&middot; Flight booking&middot; Hotel booking&middot; Visa assistance&middot; Travel insurance&middot; Holiday packages&middot; Other travel services5. Website Microcopy&middot; Button text&middot; Form labels&middot; Thank-you messages&middot; Error messages&middot; Success messages&middot; Banner copy&middot; Short promotional text6. SEO Support&middot; SEO-friendly headings&middot; Meta titles&middot; Meta descriptions&middot; FAQ content for important services&middot; Keyword-friendly service descriptionsIdeal Freelancer Profile:&middot; Experience writing website content for travel, tourism, hospitality, visa services, airlines, hotels or booking platforms&middot; Strong understanding of UX copywriting&middot; Ability to write clear, professional and conversion-focused content&middot; Basic SEO knowledge&middot; Experience writing landing pages and service pages&middot; Ability to simplify travel services for customers&middot; Good understanding of B2C customer behaviour&middot; Can write in a professional but customer-friendly toneDeliverables Required:&middot; Homepage / landing page content&middot; Contact page content&middot; Service section/page content&middot; Email acknowledgement templates&middot; Website CTA copy&middot; Form and thank-you message copy&middot; SEO titles and meta descriptions&middot; FAQ contentThis is a freelance project. We are looking for someone who can handle the content strategically and help make the website more clear, trustworthy and conversion-focused.Please share:&middot; Relevant travel, hospitality or website copywriting samples&middot; Estimated timeline&middot; Project-based quotation&middot; What is included in your scopeWork Location: Hybrid remote in Dubai (Dubai)

Freelance Copywriter

CALO

<div><h4 class="jobSectionHeader">About Calo (more here)</h4>
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.
Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals.
We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.<h4 class="jobSectionHeader">
The Role</h4>
We are seeking a bilingual (Arabic &amp; English) Emirati Copywriter on a part-time freelance basis to support our growing marketing efforts in the UAE.
This role will play a key part in shaping how Calo communicates with customers across multiple touchpoints, ensuring our messaging feels authentic, localized, and aligned with the Emirati audience.<h4 class="jobSectionHeader">
What You'll Do</h4><ul><li>
Write engaging copy in both English and Emirati Arabic dialect.</li><li>
Create CRM content including:<ul><li>
Email campaigns</li><li>
Push notifications</li><li>
WhatsApp communications</li><li>
SMS campaigns</li></ul></li><li>
Develop copy for:<ul><li>
Landing pages</li><li>
Marketing campaigns</li><li>
Paid social ads</li><li>
Digital advertising</li><li>
Website content</li></ul></li><li>
Support campaign ideation and concept development.</li><li>
Adapt global and regional campaigns for the UAE market.</li><li>
Ensure all content reflects local culture, language nuances, and customer behavior.</li><li>
Collaborate closely with Marketing, CRM, Brand, and Growth teams.</li><li>
Review and refine translations to ensure they sound naturally Emirati rather than directly translated.</li></ul><h4 class="jobSectionHeader">
What We're Looking For</h4><h5 class="jobSectionHeader">
Must-Haves</h5><ul><li>
UAE National (Emirati).</li><li>
Exceptional writing skills in both Arabic and English.</li><li>
Ability to write naturally in local Emirati Arabic dialect.</li><li>
Proven experience in copywriting, content creation, CRM, advertising, or digital marketing.</li><li>
Strong understanding of UAE culture, trends, and consumer behavior.</li><li>
Experience creating marketing content that drives engagement and conversions.</li><li>
Strong attention to detail and ability to work independently.</li></ul><h5 class="jobSectionHeader">
Nice-to-Haves</h5><ul><li>
Experience within food, lifestyle, wellness, hospitality, retail, or e-commerce brands.</li><li>
Experience writing CRM journeys and customer lifecycle communications.</li><li>
Background in creative campaign development.</li><li>
Familiarity with performance marketing and digital advertising best practices.</li></ul><h5 class="jobSectionHeader">
Time Commitment</h5><ul><li>
Approximately 10 hours per week to start.</li><li>
Flexible working arrangement.</li><li>
Remote-friendly.</li></ul><h5 class="jobSectionHeader">
What Success Looks Like</h5><ul><li>
Customer communications feel genuinely local and culturally relevant.</li><li>
Increased engagement across CRM channels.</li><li>
Consistent brand voice across all UAE customer touchpoints.</li><li>
Faster turnaround for UAE-specific campaigns and launches.</li><li>
High-quality Arabic copy that resonates with Emirati customers.</li></ul><h4 class="jobSectionHeader">
To Apply</h4>
Please share:<ul><li>
Your CV or portfolio.</li><li>
Examples of Arabic and English copywriting work.</li><li>
Examples written specifically in Emirati dialect (if available).</li><li>
Your expected hourly or monthly freelance rate.</li><li>
Your weekly availability.</li></ul></div>

Freelance Emirati Copywriter (Arabic & English)

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Freelance Copywriter

Freelance Emirati Copywriter (Arabic & English)