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Content Writer

Leo Burnett

<div>
 
 Company Description
 
 
 
 
 Move people. Change the world.
 
 
 
 Founded in Chicago in 1935, Leo Burnett Worldwide is one of the largest agency networks with 96 offices and nearly 10,000 employees.
 
 
 In the Middle East, we&rsquo;re consistently making an impact in KSA, Lebanon, UAE, Egypt, and Jordan thanks to our teams of go-getters.
 
 
 In a historic achievement, our agency was voted #1 Creative Agency for Effectiveness in the World, while Leo Burnett UAE has claimed the top spot in the WARC Effective 100, earning the title of the most effective creative agency in the world. Additionally, Leo Burnett enjoys the title of "Most Innovative Company" for driving brand purpose, as recognised by Fast Company. In 2024, Leo Burnett UAE was ranked #1 most Effective Agency, and it also secured the titles of #1 Agency and Network of the Year at the MENA Effies 2023, as well as at Dubai Lynx in both 2023 and 2024.
 
 
 At our core lies the Humankind philosophy, a belief that creativity has the power to transform human behaviour. We focus on people and purpose, not just advertising.
 
 
 
 Overview
 
 
 
 Creative Directors oversee the creative team, including art directors, copywriters, and designers. They ensure the success of content or a product, guiding it through from conception to production.
 
 
 Creative directors take on a managerial role while keeping one foot in the trenches, helping to generate and produce big ideas.
 
 
 They also develop and nourish the client relationship with the agency when focusing on big ideas and campaigns.
 
 
 
 Responsibilities
 
 
 
 Technical &amp; Product
 
 
 Managing the creative process from conception to production.
 
 
 They will be expected to manage and cultivate the career development of other team members.
 
 
 Meeting with and determining the client&rsquo;s creative needs.
 
 
 Meeting with clients and sharing their needs with the rest of the team.
 
 
 Brainstorming alongside the creative team and coming up with different innovative ways in which to convey the client&rsquo;s desired goals and objectives.
 
 
 Developing campaigns, translating ideas whilst negotiating with clients to achieve something that matches their vision and the agency's.
 
 
 Convincingly pitching the team&rsquo;s ideas to the client.
 
 
 Initiating the process to begin the project once a client accepts a proposal.
 
 
 Overseeing every step of the creative process.
 
 
 Business Acumen &amp; Operational Efficiency
 
 
 Working with the tailored brand team to produce new ideas for business branding, campaigns, and communications.
 
 
 Evaluating trends, assess new data and keep up-to-date with the latest marketing techniques.
 
 
 Assisting clients in resolving issues by responding to business objectives in a timely and structured manner.
 
 
 Creating and implementing tailored marketing plans based on individual client requirements.
 
 
 Directing brainstorming meetings and creative sessions with client.
 
 
 Shaping brand standards and creating procedures to ensure all products are brand appropriate.
 
 
 Supervising the department's daily workflow, assigning project workload, and monitoring deadlines and budgets.
 
 
 Innovative &amp; Analytical Mindset
 
 
 Extensive knowledge of design and relevant software.
 
 
 Familiarity with film-making techniques, language and trends.
 
 
 Video editing, copywriting and HTML mindset.
 
 
 A keen awareness of current trends in advertising.
 
 
 People &amp; Leadership
 
 
 <ul>
 <li>
 Seeks others' feedback to develop self-awareness, strengths and address development area.
 </li>
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 Is able to proactively raise issues to improve effective team working and collaboration.
 </li>
 <li>
 Is able to communicate confidently in a clear, concise and articulate manner.
 </li>
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 Collaborates with stakeholders and embraces an inclusive based environment.
 </li>
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 Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
 </li>
 <li>
 Able to build relationships quickly with others and engages personally with peers and clients.
 </li>
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 Treats others with respect, listens to other perspectives, especially when they are different from own.
 </li>
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 Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
 </li>
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 Drives a culture of trust with Peers, clients and all other stakeholders.
 
 
 </li>
 </ul>
 Self
 
 
 <ul>
 <li>
 Is able to take ownership for actions and deals with consequences in a mature manner.
 </li>
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 Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
 </li>
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 Displays openness to the ideas of others and leverages them when beneficial for the business.
 </li>
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 Showcases curiosity and open mindset towards new ways of doing things.
 </li>
 <li>
 Is able to set high impact objectives and goes above and beyond to exceed performance.
 </li>
 <li>
 Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
 </li>
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 Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
 </li>
 <li>
 Approaches situations and individuals with honesty, integrity and humbleness.
 </li>
 <li>
 Displays resilience and maintains drives and a positive outlook when faced with challenges.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Graphic Design or related fields.
 </li>
 <li>
 10-12 years of agency experience.
 </li>
 <li>
 Elevated soft skills that enable them to inspire creativity and work well with different personality types, all while juggling various projects.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 R-3560P-4036
</div>

Senior Creative Director

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Content Writer

Senior Creative Director