creative strategy lead

Trickle Up

<div>
 
 
 Creative Strategy &amp; Direction
 
 
 
 
 <ul>
 <li>
 Develop and own the overall creative vision aligned with brand positioning
 </li>
 <li>
 Ensure consistency in visual identity across all digital and social platforms
 </li>
 <li>
 Lead concept development for campaigns, product launches, and brand initiatives
 </li>
 <li>
 Translate business objectives into compelling visual narratives
 
 
 </li>
 </ul>
 
 
 UI/UX Leadership
 
 
 
 
 <ul>
 <li>
 Oversee website and landing page UI/UX design
 </li>
 <li>
 Improve user journeys to enhance engagement and conversion
 </li>
 <li>
 Work closely with development teams to ensure design feasibility and functionality
 </li>
 <li>
 Conduct usability reviews and optimise digital interfaces
 
 
 </li>
 </ul>
 
 
 Design &amp; Multimedia Execution
 
 
 
 
 <ul>
 <li>
 Guide graphic design execution for digital campaigns, branding assets, and marketing materials
 </li>
 <li>
 Supervise video editing and production for ads, reels, promotional content, and brand storytelling
 </li>
 <li>
 Ensure creative output aligns with performance marketing goals
 
 
 </li>
 </ul>
 
 
 Social &amp; Meta Branding
 
 
 
 
 <ul>
 <li>
 Lead branding consistency across Meta platforms (Facebook, Instagram) and other social channels
 </li>
 <li>
 Design high-converting ad creatives aligned with performance marketing strategies
 </li>
 <li>
 Maintain platform-specific design standards and trends
 
 
 </li>
 </ul>
 
 
 AI Integration &amp; Innovation
 
 
 
 
 <ul>
 <li>
 Explore and implement AI tools for design, video editing, content enhancement, and workflow automation
 </li>
 <li>
 Stay updated with emerging creative technologies
 </li>
 <li>
 Introduce innovation in creative processes to improve speed, quality, and scalability
 
 
 </li>
 </ul>
 
 
 Team Leadership &amp; Management
 
 
 
 
 <ul>
 <li>
 Manage and mentor designers, video editors, and creative team members
 </li>
 <li>
 Set performance benchmarks and ensure timely project delivery
 </li>
 <li>
 Coordinate with marketing, content, and strategy teams
 </li>
 <li>
 Foster a culture of creativity, accountability, and continuous learning
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 Minimum
 
 4+ years of experience
 
 in creative design roles
 
 
 Strong hands-on experience in:
 
 
 <ul>
 <li>
 UI/UX design
 </li>
 <li>
 Graphic design
 </li>
 <li>
 Video editing
 </li>
 <li>
 Social media branding
 </li>
 <li>
 Proven ability to lead and manage creative teams
 </li>
 <li>
 Experience integrating AI tools into creative workflows
 </li>
 <li>
 Strong portfolio demonstrating multi-format creative work
 </li>
 <li>
 Excellent communication and presentation skills
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Competitive salary + performance-based bonuses
 </li>
 <li>
 Paid annual and sick leave
 </li>
 <li>
 5-day work week (weekends off)
 </li>
 <li>
 Professional development opportunities
 </li>
 <li>
 Collaborative, growth-focused work environment
 </li>
 </ul>
</div>

Creative Lead

<div><h3 class="jobSectionHeader">Creative Strategy &amp; Direction</h3><ul>
<li>Develop and own the overall creative vision aligned with brand positioning
</li><li>Ensure consistency in visual identity across all digital and social platforms
</li><li>Lead concept development for campaigns, product launches, and brand initiatives
</li><li>Translate business objectives into compelling visual narratives
</li></ul><h3 class="jobSectionHeader">UI/UX Leadership</h3><ul>
<li>Oversee website and landing page UI/UX design
</li><li>Improve user journeys to enhance engagement and conversion
</li><li>Work closely with development teams to ensure design feasibility and functionality
</li><li>Conduct usability reviews and optimise digital interfaces
</li></ul><h3 class="jobSectionHeader">Design &amp; Multimedia Execution</h3><ul>
<li>Guide graphic design execution for digital campaigns, branding assets, and marketing materials
</li><li>Supervise video editing and production for ads, reels, promotional content, and brand storytelling
</li><li>Ensure creative output aligns with performance marketing goals
</li></ul><h3 class="jobSectionHeader">Social &amp; Meta Branding</h3><ul>
<li>Lead branding consistency across Meta platforms (Facebook, Instagram) and other social channels
</li><li>Design high-converting ad creatives aligned with performance marketing strategies
</li><li>Maintain platform-specific design standards and trends
</li></ul><h3 class="jobSectionHeader">AI Integration &amp; Innovation</h3><ul>
<li>Explore and implement AI tools for design, video editing, content enhancement, and workflow automation
</li><li>Stay updated with emerging creative technologies
</li><li>Introduce innovation in creative processes to improve speed, quality, and scalability
</li></ul><h3 class="jobSectionHeader">Team Leadership &amp; Management</h3><ul>
<li>Manage and mentor designers, video editors, and creative team members
</li><li>Set performance benchmarks and ensure timely project delivery
</li><li>Coordinate with marketing, content, and strategy teams
</li><li>Foster a culture of creativity, accountability, and continuous learning</li>
</ul>
Requirements
Minimum 4+ years of experience in creative design roles
Strong hands-on experience in:
<ul><li>UI/UX design
</li><li>Graphic design
</li><li>Video editing
</li><li>Social media branding
</li><li>Proven ability to lead and manage creative teams
</li><li>Experience integrating AI tools into creative workflows
</li><li>Strong portfolio demonstrating multi-format creative work
</li><li>Excellent communication and presentation skills</li>
</ul>
Benefits<ul>
<li>Competitive salary + performance-based bonuses</li>
<li>Paid annual and sick leave</li>
<li>5-day work week (weekends off)</li>
<li>Professional development opportunities</li>
<li>Collaborative, growth-focused work environment</li></ul></div>

PCH Digital LLC

<div>About PCH
Publishers Clearing House (PCH) is a nationally recognized consumer brand with decades of trust and reach. Today, PCH operates as a digital commerce and membership platform, combining shopping, rewards, and promotional experiences for millions of users.
As PCH evolves its ecommerce and subscription offerings, creative leadership is essential to elevate brand perception while driving measurable performance.
Role Summary
We are seeking a Creative Director to lead creative strategy and execution across PCH Shopping and new ecommerce initiatives.
This role owns the evolution of visual identity, campaign direction, and creative systems, ensuring all consumer touchpoints reflect PCH&rsquo;s trusted brand while improving engagement and conversion.
This is both a strategic and operational leadership role, balancing brand stewardship with commercial outcomes.
What You&rsquo;ll Own
Brand Leadership<ul><li>
Define and evolve the visual identity across shopping and membership experiences</li><li>
Ensure brand consistency across paid media, onsite, lifecycle, and product surfaces</li><li>
Maintain clear brand guidelines and documentation</li></ul>
Campaign &amp; Commercial Creative<ul><li>
Lead creative direction for major promotions and product initiatives</li><li>
Partner with Growth and Retention to align creative with performance objectives</li><li>
Raise the quality and clarity of promotional storytelling</li></ul>
Creative Systems &amp; Scale<ul><li>
Build repeatable templates and production frameworks</li><li>
Improve creative velocity without sacrificing quality</li><li>
Establish review and quality control processes</li></ul>
Cross-Functional Leadership<ul><li>
Collaborate closely with Product, Marketing, Retention, and BI</li><li>
Ensure creative supports business KPIs (conversion, retention, revenue)</li><li>
Provide clear direction and feedback to designers and creators</li></ul>
What Success Looks Like (First 90 Days)<ul><li>
Clear creative direction for PCH Shopping</li><li>
Improved consistency across paid and onsite experiences</li><li>
Identified areas to elevate brand perception and trust</li><li>
Established scalable creative workflows</li></ul>
Required Experience<ul><li>
7&ndash;10+ years in creative leadership roles</li><li>
Experience in ecommerce, consumer brands, or subscription businesses</li><li>
Strong understanding of performance marketing</li><li>
Proven ability to balance brand integrity with commercial goals</li></ul>
This Role Is Not<ul><li>
A purely conceptual brand role
</li><li>An execution only designer role</li><li>
A siloed creative function - performance accountability is core to success</li></ul>
Compensation &amp; Benefits<ul><li>
Competitive salary based on experience</li><li>
Medical, dental, and vision insurance, plus a range of additional voluntary benefits</li><li>
401(k) with company match</li><li>
Flexible PTO and 15 paid holidays to rest and reset</li><li>
Remote-first culture with home office stipend</li><li>
Professional development budget</li><li>
12 weeks of paid family leave to celebrate life&rsquo;s biggest moments</li></ul>
PCH Digital LCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</div>

Creative Director — PCH Shopping & New Platforms

Government Services Exchange

You will oversee and optimize all aspects of marketing, including:Marketing &amp; Creative LeaderFull-TimeClearwater, FLCompetitive Compensation (Base + Performance Incentives)Position OverviewGovernment Services Exchange (GSE) is seeking a senior-level Marketing &amp; Creative Leader to architect, lead, and scale the entire marketing engine across our government contracting ecosystem.GSE serves small businesses nationwide by helping them navigate and win in the government contracting space. We specialize in certifications (WOSB, VOSB, 8(a), HUBZone, etc.), bid writing, compliance, registrations, and full cycle govcon strategy. Our marketing must reflect authority, trust, performance, and scale.This is not a coordinator role. This is a leadership role.The ideal candidate will own strategy, execution, creative direction, and team leadership across all marketing channels while building structured systems that drive measurable revenue growth.What You&rsquo;ll LeadYou will oversee and optimize all aspects of marketing, including:<ul><li>Email Marketing Campaigns &amp; Automation</li><li>SMS/Text Campaign Strategy</li><li>Brand Strategy &amp; Visual Identity</li><li>PPC &amp; Paid Media (Google, Meta, YouTube, etc.)</li><li>Raw Lead Generation &amp; Funnel Optimization</li><li>Website Strategy, CRO &amp; SEO</li><li>Creative Production (Video, Graphics, Messaging)</li><li>Marketing Analytics &amp; KPI Reporting</li><li>Team Leadership &amp; Project Management</li></ul>What We&rsquo;re Looking For<ul><li>Highly organized, systems-driven leader</li><li>Elite multitasker who thrives in a fast-paced, revenue-focused environment</li><li>Deep working knowledge of full-funnel marketing strategy</li><li>Strong understanding of performance marketing and ROI tracking</li><li>Experience leading creative teams and managing multiple simultaneous campaigns</li><li>Ability to align marketing with sales performance and operational capacity</li></ul>Who This Role Is ForThis role is for a strategic marketing operator who can build campaigns, lead creative, manage people, drive accountability, and connect marketing directly to revenue growth inside a scaling government contracting company.If you&rsquo;re someone who can turn structure into growth, creativity into conversions, and marketing into measurable revenue &mdash; we want to talk.Core Responsibilities1. Company-Wide Marketing Strategy &amp; Leadership<ul><li>Own and execute GSE&rsquo;s complete marketing strategy across all divisions (SAM Certifications, GSA, GovExpert, Renewals, and Consulting).</li><li>Develop annual and quarterly marketing roadmaps aligned with revenue goals.</li><li>Align marketing initiatives directly with sales KPIs and pipeline growth.</li><li>Build marketing systems that support appointment setters, sales teams, and NBD teams.</li><li>Establish performance benchmarks tied to revenue, cost-per-lead, and conversion rates.</li></ul>2. Lead Generation &amp; Revenue MarketingDesign and manage multi-channel lead generation campaigns (paid ads, email, organic social, partnerships, webinars).Optimize funnels for:<ul><li>Sam Registration Services</li><li>SBA &amp; State Certifications</li><li>GSA Schedule Services</li><li>GovExpert subscription sales</li></ul>Improve cost-per-acquisition and campaign ROI.Collaborate with sales leadership to improve lead quality and closing ratios.Build authority positioning campaigns around government policy changes and procurement updates.3. Creative Direction &amp; Brand AuthorityLead all creative messaging and positioning across:<ul><li>Website</li><li>Social media</li><li>Email marketing</li><li>Paid advertising</li><li>Sales collateral</li><li>Webinars &amp; event promotions</li></ul>Establish GSE as a trusted authority in government contracting.Oversee development of:<ul><li>Capability statement templates</li><li>Certification education campaigns</li><li>Government policy breakdowns</li><li>Thought leadership content</li></ul>Maintain brand consistency across sub-brands and product lines.4. Digital Infrastructure &amp; Automation<ul><li>Optimize CRM and marketing automation workflows (Zoho ecosystem preferred).</li><li>Oversee landing page optimization and donation-style conversion funnels.</li><li>Improve tracking systems for marketing attribution and sales reporting.</li><li>Implement SEO strategy for government contracting keywords.</li><li>Manage email nurture sequences for different service categories.</li></ul>5. Project &amp; Creative Operations Management<ul><li>Lead cross-department marketing projects from concept to launch.</li><li>Establish internal marketing workflow systems.</li><li>Manage vendors, contractors, designers, and media buyers.</li><li>Ensure marketing deadlines align with sales pushes and quota cycles.</li><li>Create structured campaign calendars tied to quarterly revenue goals.</li></ul>6. Analytics, Reporting &amp;amp; Executive InsightsDeliver monthly marketing performance dashboards.Track:<ul><li>Lead volume</li><li>Cost per lead</li><li>Conversion rates</li><li>Revenue attribution</li><li>Campaign ROI</li></ul>Present quarterly marketing performance to executive leadership.Continuously test and refine campaigns for scale and efficiency.QualificationsDemonstrated experience driving measurable revenue growth.Experience with B2G (Business-to-Government) marketing preferred.Strong understanding of:<ul><li>Government contracting ecosystem</li><li>SBA certifications</li><li>Federal procurement processes</li></ul>Experience with:<ul><li>Zoho CRM &amp;amp; marketing automation (strongly preferred)</li><li>WordPress</li><li>Email marketing platforms</li><li>Paid advertising platforms</li><li>Analytics and reporting tools</li></ul>Proven ability to manage multiple campaigns simultaneously.Strong leadership and project management skills.Who This Role Is For<ul><li>A marketing operator who thinks in systems, not posts.</li><li>A growth-minded strategist who understands lead flow and pipeline.</li><li>A creative leader who can guide messaging and positioning.</li><li>A performance-driven professional who ties marketing to revenue.</li><li>Someone comfortable operating in a fast-moving, sales-driven environment.</li></ul>Compensation &amp; Growth<ul><li>Performance-based bonus structure tied to revenue growth</li><li>Leadership growth path into VP of Marketing / CMO role</li><li>High-impact position within a rapidly growing government contracting firm</li></ul>Application Requirements<ul><li>Portfolio demonstrating campaign strategy and measurable results</li><li>Letter of Interest outlining revenue-driven marketing experience</li><li>Examples of campaigns that generated qualified leads</li></ul>Job Type: Full-timeBenefits:<ul><li>Paid time off</li></ul>Work Location: In person

Marketing & Creative Leader

Local Group c/o Trace Hospitality

Trace Hospitality is seeking a visionary and strategic Creative Lead to drive the marketing vision and creative direction across DOTS Caf&eacute; and all upcoming food and hospitality concepts under the Trace Hospitality portfolio.This role is not just about design &mdash; it is about building brands with meaning, shaping culture, and creating experiences that leave a lasting trace.The ideal candidate is a passionate storyteller with strong commercial awareness, deep understanding of hospitality branding, and the ability to translate business objectives into compelling creative strategies that drive growth and market impact.Role OverviewAs Creative Lead, you will define and execute the overarching brand and marketing strategy for Trace Hospitality concepts. You will lead creative development, oversee campaigns, and ensure that every touchpoint digital, physical, experiential reflects a cohesive, powerful brand identity aligned with business goals and core values.1. Brand Strategy &amp; Positioning<ul><li>Develop and execute a cohesive brand strategy for DOTS Caf&eacute; and all upcoming Trace Hospitality concepts.</li><li>Define and articulate each brand&rsquo;s positioning, voice, tone, and value proposition.</li><li>Ensure brand consistency across in-store experience, packaging, digital platforms, and communications.</li><li>Shape brand narratives that resonate with target audiences and differentiate us within the competitive F&amp;B landscape.</li></ul>2. Campaign Development &amp; Market Impact<ul><li>Lead ideation, planning, and execution of high-impact marketing campaigns across digital, print, social media, and in-store activations.</li><li>Align campaigns with broader business objectives including revenue growth, expansion, and brand equity.</li><li>Develop initiatives that increase brand awareness, customer acquisition, and retention.</li><li>Identify and execute partnerships, sponsorships, collaborations, and brand activations that elevate market presence.</li></ul>3. Creative Direction &amp; Design Excellence<ul><li>Oversee conceptual art direction, packaging design, promotional materials, and visual storytelling.</li><li>Maintain top-tier design standards across all creative outputs.</li><li>Ensure every visual and experiential element enhances customer engagement and reinforces brand identity.</li><li>Supervise and guide user interface design for websites, apps, and digital platforms to ensure seamless, aesthetic, and intuitive experiences.</li></ul>4. Integrated Marketing &amp; Content Strategy<ul><li>Lead integrated marketing initiatives across multiple platforms to ensure cohesive storytelling.</li><li>Develop and oversee content strategy across social media, website, email marketing, and advertising.</li><li>Ensure all content is on-brand, strategically aligned, and performance-driven.</li><li>Monitor campaign effectiveness and refine strategy based on insights and analytics.</li></ul>5. Leadership &amp; Cross-Functional Collaboration<ul><li>Manage and inspire a multidisciplinary creative team (designers, content creators, digital specialists).</li><li>Foster a culture of creativity, innovation, and accountability.</li><li>Collaborate closely with Operations, Product Development, HR, and Executive Leadership to ensure brand alignment with operational and growth strategies.</li><li>Support new concept development from branding to launch execution.</li></ul>6. Market Research &amp; Innovation<ul><li>Stay ahead of trends in hospitality, branding, food culture, design, and digital marketing.</li><li>Translate insights into innovative campaigns and brand evolutions.</li><li>Continuously evaluate competitors and emerging market opportunities.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Graphic Design, Marketing, Fine Arts, or related field.</li><li>Minimum 8+ years of experience in a creative leadership role within hospitality, F&amp;B, or retail.</li><li>Proven track record leading integrated campaigns from strategy to execution.</li><li>Strong expertise in branding, storytelling, conceptual art direction, and digital experience design.</li><li>Proficiency in Adobe Creative Suite, Sketch, and relevant digital tools.</li><li>Strategic thinker with strong commercial acumen.</li><li>Exceptional leadership, communication, and collaboration skills.</li><li>Experience launching or rebranding hospitality concepts is highly preferred.</li></ul>Job Type: Full-timePay: AED8,000.00 - AED9,000.00 per monthAbility to commute/relocate:<ul><li>Abu Dhabi: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Experience:<ul><li>Food &amp; Beverage: 5 years (Required)</li></ul>Language:<ul><li>Arabic (Required)</li></ul>Work Location: In person

Creative Lead (Hyrbid)

Shanzo

Role OverviewThe Creative Marketing Lead will be responsible for leading the marketing department, overseeing creative direction, managing designers and content teams, and handling client communication and campaign execution.This role requires a balance of creative vision, strategic thinking, and strong leadership skills.Key Responsibilities: Leadership &amp; Team Management<ul><li>Lead and manage the marketing team including designers, content creators, and social media executives</li><li>Conduct creative brainstorming sessions and campaign planning meetings</li><li>Assign tasks, monitor performance, and ensure timely project delivery</li><li>Mentor and develop team members to enhance creativity and productivity</li></ul>Strategy &amp; Campaign Execution<ul><li>Develop and execute integrated marketing strategies for US-based clients</li><li>Lead brand positioning, content strategy, and visual identity development</li><li>Plan and implement local store marketing campaigns (seasonal promotions, targeted campaigns, community engagement)</li><li>Oversee social media growth strategies across Instagram, LinkedIn, X, TikTok, and other relevant platforms</li></ul>Client Management<ul><li>Act as the primary marketing point of contact for assigned clients</li><li>Conduct client meetings and present marketing strategies, reports, and campaign ideas</li><li>Understand client business objectives and translate them into effective marketing plans</li><li>Ensure high client satisfaction and long-term relationship building</li></ul>Creative Direction<ul><li>Oversee all visual and content outputs across digital and print platforms</li><li>Ensure brand consistency and quality control across campaigns</li><li>Stay updated with global marketing trends and introduce innovative ideas regularly</li></ul>Performance &amp; Reporting<ul><li>Monitor KPIs and campaign performance metrics</li><li>Analyze data and optimize campaigns for improved ROI</li><li>Prepare detailed performance reports for management and clients</li></ul>Requirements<ul><li>Minimum 3&ndash;5 years of experience in marketing, branding, or creative strategy</li><li>Prior experience in team leadership or managerial role preferred</li><li>Strong understanding of US market trends and consumer behavior</li><li>Excellent communication and client-handling skills</li><li>Proficiency in marketing and design tools (Adobe Suite, Figma, Canva, Meta Ads Manager, etc.)</li><li>Strong knowledge of digital marketing, paid campaigns, content strategy, and brand development</li><li>Ability to work in night shift (7 PM &ndash; 3 AM)</li><li>Strategic mindset with strong problem-solving abilities</li></ul>What We Offer<ul><li>Opportunity to lead and build a growing marketing department</li><li>Work with international clients</li><li>Competitive salary package</li><li>Performance-based growth opportunities</li><li>Creative freedom and leadership exposure</li><li>Collaborative and transparent work culture</li></ul>Job Type: Full-timePay: Rs140,000.00 - Rs160,000.00 per monthApplication Question(s):<ul><li>Are you willing to work onsite from 7:00 PM to 3:00 AM?</li></ul>Work Location: In person

Creative Marketing Lead

CO BUILD PVT LTD

We are seeking a visionary and innovative Creative Director to lead our creative team and oversee the development of impactful brand campaigns. The ideal candidate will be responsible for shaping the company&rsquo;s creative direction, maintaining brand consistency, and delivering high-quality visual and marketing concepts.Key Responsibilities<ul><li>Lead and manage the creative team (designers, content creators, video editors)</li><li>Develop and execute creative strategies aligned with brand goals</li><li>Oversee branding, advertising, and digital campaigns</li><li>Review and approve creative materials (graphics, videos, social media content)</li><li>Ensure consistency in brand identity across all platforms</li><li>Brainstorm innovative campaign ideas and concepts</li><li>Collaborate with marketing and strategy teams</li><li>Manage multiple projects and meet deadlines</li></ul>Requirements<ul><li>2&ndash;4 years of experience in a creative leadership role</li><li>Strong portfolio showcasing branding and campaign work</li><li>Expertise in creative tools (Adobe Creative Suite, Canva, etc.)</li><li>Strong understanding of digital marketing and social media trends</li><li>Excellent leadership, communication, and presentation skills</li><li>Ability to manage and mentor a creative team</li><li>Strategic thinker with strong problem-solving skills</li></ul>What We Offer<ul><li>Competitive salary package (50k&ndash;75k PKR)</li><li>Professional and growth-oriented environment</li><li>Opportunity to lead creative direction and brand strategy</li><li>Long-term career development</li></ul>Location: 1st Floor, 436Q, Phase 2, DHA, Opposite Avenue Mall, Ghazi Road, Lahore Salary Package: 50,000 &ndash; 75,000 PKR (Based on experience) Job Type: Full-Time | On-site | Female Ramadan Timings: 9:00 AM &ndash; 4:00 PM Office Timings: 10:00 AM &ndash; 6:00 PMJob Type: Full-timePay: Rs50,000.00 - Rs75,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Work Location: In person

Creative Director | Female

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Creative Lead

Creative Lead

Creative Director — PCH Shopping & New Platforms

Marketing & Creative Leader

Creative Lead (Hyrbid)

Creative Marketing Lead

Creative Director | Female