creator marketing manager

Think Jam

<div>About Think Jam:
Think Jam is a leading digital agency that specializes in growing high-profile fandoms, franchises, and IPs. We work with top global studios, entertainment brands, and creators to leverage social media and digital strategy to build, engage, and scale audiences across the most influential platforms. With a focus on social growth, fandom intelligence, and creative content, we drive successful campaigns that resonate with communities and maximize the potential of iconic brands. 
 
Job Overview
The Creator Marketing Manager is a key role within our creative agency, responsible for developing and executing influencer marketing campaigns across entertainment verticals. This role requires a genuine passion for film culture and fan communities, deep fluency across social platforms, and strong interpersonal skills to navigate creator and client relationships. The ideal candidate brings 3&ndash;5 years of experience in influencer or entertainment marketing, a natural ability to build trust with creators and partners, and a confident, relationship-led approach to outreach and negotiation. 
What You'll Do
SOCIAL EDITORIAL<ul><li>
Support the Social Editorial program &mdash; a client-facing initiative focused on building film and entertainment communities across Instagram, TikTok, and YouTube.</li><li>
Manage both inbound and outbound creator outreach, identifying and engaging film enthusiasts, fan accounts, and entertainment-adjacent creators aligned with client campaigns.</li><li>
Build and maintain relationships with Instagram-first film community accounts, with a strong understanding of platform culture, content aesthetics, and community behavior.</li><li>
Identify emerging entertainment voices on TikTok and support timely, culturally relevant content placements that resonate with film and fandom audiences.</li><li>
Support YouTube creator relationships for longer-form editorial content, including reviews, reactions, and fandom-driven storytelling.</li><li>
Serve as a day-to-day client-facing contact for Social Editorial campaigns, communicating placement opportunities, creator updates, and performance insights clearly and professionally.</li></ul><div>
CREATOR MARKETING<ul><li>
Research, identify, and evaluate relevant creators aligned with client objectives and target audience.</li><li>
Develop and maintain relationships with creators, negotiating partnerships and securing collaboration opportunities.</li><li>
Create and execute influencer marketing campaigns, including briefing creators, managing content, and tracking performance.</li><li>
Review and understand creator contracts and lead on redline changes.</li><li>
Monitor industry trends and emerging platforms to stay current with influencer marketing best practices.</li><li>
Ensure campaigns stay within budget, with accurate tracking and timely influencer payments.</li><li>
Facilitate partnerships between creators, clients, and brands to drive cross-promotion opportunities.</li><li>
Collaborate with creative teams to develop content ideas aligned with client goals.</li><li>
Lead brainstorms and support pitch deck creation and presentation.</li></ul>
CAMPAIGN ANALYSIS &amp; REPORTING<ul><li>
Track and analyze KPIs for influencer campaigns and Social Editorial efforts.</li><li>
Prepare reports and presentations communicating campaign results, insights, and recommendations to clients and internal stakeholders.</li><li>
Continuously monitor and optimize campaigns based on data-driven insights to maximize performance and ROI.</li></ul>
CLIENT RELATIONSHIPS<ul><li>
Serve as a primary point of contact for clients, ensuring clear and effective communication throughout the campaign process.</li><li>
Collaborate with account managers, creative teams, and social teams to align strategies and deliver strong client service.</li><li>
Foster relationships with external partners including creators, talent agencies, and reps.</li></ul>
TEAM &amp; GENERAL<ul><li>
Provide guidance and support to Creator Marketing Coordinators and team members supporting campaigns.</li><li>
Work closely with the Global Creator team to prioritize and delegate work effectively.</li><li>
Represent the company at trade and industry events.</li><li>
Lead by example in adopting office and business management processes.</li><li>
Deliver against key competencies and agreed S.M.A.R.T. objectives.</li></ul></div>
Who You Are<ul><li>
3&ndash;5 years of experience in influencer, creator, or entertainment marketing &mdash; agency experience preferred.</li><li>
A genuine passion for film, TV, and entertainment culture; you know the fandoms, follow the conversation, and understand what drives engagement in these communities.</li><li>
Proven experience working with or within entertainment-focused social communities &mdash; fan accounts, film TikTok, cinephile spaces, and similar.</li><li>
Fluency across Instagram, TikTok, and YouTube, with a strong understanding of how content culture and community behavior differ across platforms.</li><li>
Strong interpersonal and communication skills &mdash; comfortable negotiating placements and managing ongoing creator relationships with a relationship-led, non-transactional approach.</li><li>
Natural relationship-builder who connects authentically with creators, fans, and partners at all levels.</li><li>
Highly organized, with the ability to manage multiple campaigns and priorities simultaneously.</li><li>
Comfortable operating in a fast-moving, sometimes ambiguous environment &mdash; able to read a room, adjust tone, and build trust over time.</li></ul>
What We Offer<ul><li>
A dynamic and creative environment with an emphasis on company culture</li><li>
The opportunity to work with top entertainment brands and franchises</li><li>
A flexible, remote-first work culture</li><li>
Competitive salary and benefits package</li></ul>
We strive to create a great environment and an opportunity to work with an excellent team of people. Like the rest of the team, you&rsquo;ll benefit from:<ul><li>
Health insurance packag</li><li>
Parental leave package</li><li>
15 vacation days; rising 1 per year up to 20 days</li><li>
11 public holidays</li><li>
Sick time, plus time off for birthdays, cultural/religious holidays, voting, and charity work.</li><li>
401K facility</li><li>
Salary range: $65k-$72k per annum (depending on experience)</li></ul>
Other information:
Think Jam is an equal opportunity employer and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. We actively encourage people from all walks of life, including those from historically marginalized groups and non-traditional backgrounds to apply. 

aO3Sj4sHnb</div>

Creator Marketing Manager

Eden Harbour Real Estate

<div>
 
 
 Company Description
 
 
 
 
 
 
 Eden Harbour Real Estate is a start up boutique brokerage that specialise in Dubai Harbour and Emaar Beachfront. With a focus on these two prime locations, the agency is built by one of the area&rsquo;s most established and influential specialists
 
 
 
 
 
 
 Role Description
 
 
 
 
 
 
 *NO FREELANCERS - THIS IS AN IN HOUSE ROLE ONLY*
 
 
 
 
 
 This is a full-time, on and off site role based in Dubai for a Content Creator &amp; Marketing Manager
 
 
 
 
 
 You will manage both the company&rsquo;s and the founder&rsquo;s social accounts (Instagram, YouTube), owning strategy, policy and day‑to‑day execution. Deliverables include a social policy and high‑level strategy for both accounts, a content calendar, daily community management, and weekly performance reporting
 
 
 
 
 
 You will monitor global trends, grow followers across Instagram and YouTube, liaise with the videographer to plan and execute shoots, and set Instagram content and styling standards. On the marketing side you will coordinate with the graphic designer to ensure visual coherence across all channels
 
 
 
 
 
 
 Key responsibilities
 
 
 
 
 
 <ul>
 <li>
 Manage freelance creative resources (graphic designer, videographer, photographer).
 </li>
 <li>
 Develop and implement social media and content strategy aligned with brand and business goals.
 </li>
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 Produce and publish high‑quality content: short‑form video, photography, captions, stories and reels.
 </li>
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 Maintain the content calendar and platform‑specific posting schedules.
 </li>
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 Run and optimise paid and organic social campaigns (A/B testing, targeting).
 </li>
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 Monitor performance and deliver weekly reports with clear, actionable insights.
 </li>
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 Engage the community: respond to messages/comments and grow follower loyalty.
 </li>
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 Coordinate with internal teams for listings, shoots and promotional activity.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Previous experience in real‑estate marketing is non‑negotiable.
 </li>
 <li>
 Proven social media marketing and SMO skills.
 </li>
 <li>
 Keeps up‑to‑date with social, creative and property market trends and applies them to strategy.
 </li>
 <li>
 Experience using AI tools to enhance content production, personalisation and optimisation.
 </li>
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 Demonstrable ability to create and execute effective content strategies.
 </li>
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 Proficient in analysing social media analytics and performance metrics.
 </li>
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 Experience growing and managing engaged social communities.
 </li>
 <li>
 Comfortable working on‑site and collaborating across teams.
 </li>
 </ul>
</div>

Content Creator & Marketing Manager

Universal Music Group

<div>
 We are UMG, the Universal Music Group. We are the world&rsquo;s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 
 
 
 How We LEAD
 
 
 
 The
 
 Manager, Catalog Creator &ndash; Pop/Rock
 
 supports creator, influencer, and content marketing initiatives across Interscope&rsquo;s iconic Pop/Rock catalog artists. This role helps bring legacy eras, anniversaries, archival moments, and genre-defining stories to life through strategic creator collaborations.
 
 
 Partnering with Digital Marketing leadership and cross-functional teams, the Manager ensures all creator content reflects each artist&rsquo;s legacy while engaging both long-standing fans and new audiences. A general awareness of how catalog resonates globally is helpful, ensuring creator strategies can translate well across markets when needed.
 
 
 
 How You&rsquo;ll CREATE
 
 
 
 Creator, Influencer &amp; Content Strategy
 
 
 <ul>
 <li>
 Lead day-to-day execution of creator and influencer marketing for Pop/Rock catalog campaigns.
 </li>
 <li>
 Identify creators across platforms whose content aligns with Pop/Rock storytelling, nostalgia, and performance-driven creative.
 </li>
 <li>
 Recommend creators suited for key territories when projects require international amplification.
 </li>
 <li>
 Support strategy across anniversaries, reissues, remasters, box sets, and heritage moments.
 
 
 </li>
 </ul>
 Campaign Development &amp; Execution
 
 
 <ul>
 <li>
 Manage creator sourcing, outreach, briefing, deliverables, and communication.
 </li>
 <li>
 Track creator output across social platforms and compile performance insights.
 </li>
 <li>
 Maintain clear communication between creators, internal teams, artist partners, and estates.
 </li>
 <li>
 Activate around key release moments, cultural cycles, and platform trends related to Pop/Rock catalog.
 
 
 </li>
 </ul>
 Insights, Data &amp; Optimization
 
 
 <ul>
 <li>
 Use platform analytics and cultural trends to identify creators that feel organic to each campaign.
 </li>
 <li>
 Assess creator performance and identify opportunities to scale or optimize.
 </li>
 <li>
 Consider cross-market insights to enhance campaign reach where relevant.
 
 
 </li>
 </ul>
 Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Collaborate with Catalog and Core label teams such as Marketing, Digital, Creative, A&amp;R Research, Production, and Revenue.
 </li>
 <li>
 Support the use of IGA&rsquo;s broader creator/content network across Pop/Rock catalog initiatives.
 </li>
 <li>
 Ensure creator content supports the artist&rsquo;s brand, campaign narrative, and catalog positioning.
 
 
 </li>
 </ul>
 
 Bring Your VIBE
 
 
 
 <ul>
 <li>
 3+ years of creator/influencer marketing experience within Pop/Rock, digital media, or adjacent spaces.
 </li>
 <li>
 Understanding of Pop/Rock culture, nostalgia audiences, digital creator ecosystems, and fan behavior.
 </li>
 <li>
 Comfortable managing relationships with creators, artist teams, and internal partners.
 </li>
 <li>
 Highly organized and proactive, able to manage multiple catalog campaigns simultaneously.
 </li>
 <li>
 Strategic thinker who understands the role of paid vs. organic creator programs.
 </li>
 <li>
 Interest in Pop/Rock music history and how legacy content connects with global audiences.
 
 
 </li>
 </ul>
 
 Perks Playlist
 
 
 
 Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren&rsquo;t just values&mdash;they&rsquo;re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
 
 
 <ul>
 <li>
 Comprehensive medical, dental, and vision coverage
 </li>
 </ul>
 <ul>
 <li>
 </li>
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 Including 100% coverage for out-patient in-network mental health services
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Fertility coverage for eligible medical plan participants
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Student Loan Repayment Assistance and Tuition Reimbursement
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
 </li>
 <li>
 A variety of ways to prioritize much-needed time away from work including:
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Flexible Paid Time Off (PTO) for exempt employees
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
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 3-weeks PTO for non-exempt employees
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 2-weeks paid Winter Break
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 10 Company Holidays (including Juneteenth and Wellbeing Day)
 
 
 </li>
 </ul>
 </ul>
 <ul>
 <li>
 </li>
 <ul>
 <li>
 Summer Fridays (between Memorial Day and Labor Day)
 </li>
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 Generous paid parental leave for every type of parent
 
 </li>
 </ul>
 </ul>
 Check out our full overview of benefits on the Perks Playlist page of the career site.
 
 
 
 Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
 
 
 
 
 Universal Music Group is an Equal Opportunity Employer
 
 
 
 We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
 
 
 For more information, please click on the following links.
 
 
 E-Verify Participation Poster:
 
 English / Spanish
 
 
 
 E-Verify Right to Work Poster:
 
 English
 
 |
 
 Spanish
 
 
 
 
 Job Category
 
 
 
 Marketing, Streaming &amp; Digital Media
 
 
 
 Salary Range
 
 
 
 $70,304 - $129,323
 
 
 The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
</div>

Manager, Catalog Creator Pop/Rock

Roblox

<div>San Mateo, CA, United StatesMarketing and CommunicationsID: 5989</div>
 <div><div><div>Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences&ndash; all created by our global community of developers and creators.
At Roblox, we&rsquo;re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We&rsquo;re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you&rsquo;ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.</div>
We are looking for an Integrated Marketing Manager to help define and execute how we tell the creator story to the world. This role sits at the intersection of product launches, brand narrative, and creator advocacy.

We are looking for a candidate who can professionalize and scale our marketing efforts. You will move beyond simple execution to lead proactive narratives around creation and community, ensuring our programs targeting the large and diverse creator eco-system are high-impact and market-ready.
<h3 class="jobSectionHeader">
You Will:</h3>
<ul><li>Lead integrated marketing strategy and execution for creator focused initiatives across the Roblox ecosystem, spanning product launches, platform updates, incentive and support programs, and seasonal moments</li>
<li>Develop and own a clear creator narrative that supports both endemic creators on Roblox and non endemic developers evaluating the platform</li>
<li>Partner closely with Product Marketing to bring creator launches to market, translating product value into credible, creator first messaging and launch plans</li>
<li>Build and scale creator storytelling and advocacy through programs such as Creator Spotlights, case studies, and creator led narratives</li>
<li>Develop and manage integrated marketing plans across owned, earned, and paid channels, in collaboration with Creative, Social, Comms, Media, and regional teams</li>
<li>Co lead cross functional teams across Product Marketing, Developer Relations, Community, Analytics, and external partners to deliver high impact campaigns</li>
<li>Define success metrics and use insights to continuously refine creator messaging, creative, and channel strategy</li>
</ul><h3 class="jobSectionHeader">You Have:</h3>
<ul><li>8+ years of integrated marketing experience, ideally in consumer tech, gaming, platforms, or creator driven ecosystems</li>
<li>Strong understanding of the gaming ecosystem, including live service games, UGC platforms, and creator driven economies</li>
<li>Familiarity with game developers and UGC creators, including how they build, monetize, grow audiences, and engage communities</li>
<li>Experience leading cross channel campaigns across social, video, paid media, and owned content</li>
<li>Proven ability to translate complex products and systems into clear, compelling narratives for creator audiences</li>
<li>Experience influencing cross functional partners and leading through collaboration</li>
<li>Strong storytelling, organizational, and project management skills</li>
<li>A clear point of view on how creators should be represented publicly, with strong judgment around credibility and authenticity</li> 
</ul><div><div><div>
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.</div><div>
Annual Salary Range</div><div>
$191,340&mdash;$234,390 USD</div></div></div><div>
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.</div></div></div>

Integrated Marketing Manager, Creator

Pearpop

<div>About Pearpop
Pearpop is redefining how brands harness creators to reach and inspire new audiences. As a full-service creative partner, we combine creative strategy, creator curation, and media amplification to deliver content that moves culture and drives results. With best-in-class creative, unmatched creator access, and a data-driven approach, we craft strategic, insight-driven campaigns backed by full-stack technology and performance media. Whether acting as a standalone creator solution or an extension of your team, Pearpop ensures every campaign is seamless, impactful, and culturally relevant.
Working at Pearpop
We're bringing together a smart and passionate team of creative builders as we continue to grow as a high-performance startup. In addition to competitive salaries, we offer equity, comprehensive health and dental benefits, a 401(k), and unlimited PTO. This is a hybrid role (3 days in office) based at our Los Angeles headquarters.
Key Responsibilities:<ul><li>
Support the day-to-day execution of client campaigns under the guidance of a Senior Client Services Manager and/or Director</li><li>
Manage campaign timelines, trackers, and budgets to ensure projects stay on schedule and within scope</li><li>
Coordinate across internal teams (Creative, Talent, Strategy, Paid Media, Legal) to move campaigns from kickoff through delivery</li><li>
Sourcing and vetting creators aligned to a brands campaign objectives and guidelines</li><li>
Own the creator workflow, including briefing, collecting content, tracking deliverables, and ensuring timely submissions</li><li>
Negotiate and contract creators across campaigns in an efficient and timely manner</li><li>
Monitor campaign progress, proactively flag risks or delays, and help identify solutions to keep projects on track</li><li>
Support development of client-facing materials, including status updates, reporting, and wrap decks</li><li>
Maintain clear and consistent communication across internal teams and with external partners</li></ul>
What You Bring to the Table:<ul><li>
2-4 years of experience in creator/influencer marketing, digital marketing, and/or social media</li><li>
Strong understanding of the creator and influencer landscape, including platform trends and content formats</li><li>
Proven ability to manage multiple projects and deadlines in a fast-paced environment</li><li>
Excellent organizational skills and attention to detail, especially across timelines, budgets, and deliverables</li><li>
Experience working cross-functionally with internal teams and external partners</li><li>
Comfort supporting client-facing conversations and communications</li><li>
Experience with creator negotiations and contracting is a plus</li><li>
Familiarity with tools such as Google Suite, Monday.com (or similar), and creator marketing platforms (e.g., CreatorIQ)</li><li>
Passion for social media, internet culture, and creator-led storytelling, with a proactive mindset and willingness to take initiative</li></ul>
Compensation
$60,000 &ndash; $80,000 (base)
Pearpop is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment. All employment is decided on the basis of qualifications, merit, and business need. Pearpop celebrates and embraces diversity.
Compensation Range: $60K - $80K</div>

Manager, Client and Creator Services Manager

Adobe

The Opportunity
 Adobe has shaped the creative industry for decades. But with emerging creators, we should continuously evolve how we show up: more creator-native, culturally fluent, and embedded in the ecosystems shaping the future of creativity. We’re looking for a Principal Product Marketing Manager, Community & Culture to define and activate the cultural strategy that fuels our growth with creators and creative technologists.
 
This is a high-impact role that will co-lead the global community and cultural marketing strategy for creators across next-generation Adobe products, sitting within Product Marketing and in deep partnership with our community and global marketing organizations.
 
You will build the creator community roadmap in close partnership with the Community team, shape cultural positioning, and ensure our presence across community, social, and influencer channels is strategically aligned and culturally resonant.
 
You will translate cultural insight into measurable brand relevance, buzz, and creator adoption, while building the feedback loops that influence product strategy, go-to-market planning, and inbound PMM priorities.
 
What You’ll Do
 
Set a clear vision for creator community and cultural marketing, aligning strategy with Adobe’s broader product and growth goals.
 
Build and evolve the global community marketing roadmap for creators across next-gen Adobe offerings.
 
Identify priority creator segments, subcultures, affinities and emerging creative ecosystems that represent future growth opportunities.
 
Develop scalable frameworks that translate cultural trends and platform behaviors into strategic marketing activation.
 Market & Cultural Intelligence
 
Engage directly with creators and the broader creative AI ecosystem to surface insight, sentiment, and unmet needs.
 
Bring a forward-looking POV on where creative culture, AI, and the creator economy are headed—and where opportunities are emerging or underserved.
 
Synthesize market research, audience segmentation, and competitive analysis to identify strategic growth opportunities.
 
Convert fast-moving cultural signals and community intelligence into brand-relevant positioning, launch strategies, and actionable recommendations that inform product roadmap and customer experience.
 
Product Positioning & Messaging
 
Define and communicate culturally resonant value propositions for Adobe’s creator-focused products and initiatives.
 
Craft messaging and narratives that shift perception from “legacy and complex” to creator-native, culturally fluent, and AI-forward.
 
Ensure consistency of positioning and messaging across social, influencer, community, and product marketing channels.
 Go-to-Market Leadership
 
Partner with product, other PMMs, and marketing leads to shape go-to-market strategies that break through with new-to-Adobe audiences through cultural marketing and community channels.
 
Ensure product launches reflect authentic creator insights and community sentiment.
 
Develop playbooks that regional and global teams can use to activate culturally-led growth strategies.
 
Driving Business Impact Through Cultural Relevance
 
Define how community engagement drives measurable outcomes including brand relevance, buzz, creator acquisition, and conversion.
 
Develop and implement campaigns and programs that deliver measurable return on investment, using data and analytics to optimize performance.
 
Establish learning systems that scale what works and continuously refine positioning.
 Cross-Functional Leadership & Influence
 
Lead cross-functional alignment across social, influencer, product, research, and regional marketing teams.
 
Review briefs and creative direction emerging from community and influencer initiatives to ensure cultural alignment and strategic rigor.
 
Present strategies, insights, and recommendations to senior leadership to influence decision-making and investment priorities.
 
Act as a key liaison between marketing, product, and community teams to ensure seamless collaboration.
 
What You’ll Need to Succeed
 
10+ years of experience in product marketing, community, cultural strategy, creator marketing, or related roles.
 
Exceptional strategic, analytical, and storytelling skills, with the ability to turn cultural and community insight into structured marketing strategy.
 
Strong creative judgment and credibility, with experience collaborating closely with designers, creators, and creative teams.
 
Deep understanding of social behaviors, network effects, and viral growth patterns, with the ability to partner with Product and PMM to translate product-led growth opportunities into community driven adoption.
 
Thrives in fast-moving, ambiguous environments, balancing scrappy execution with the ability to bring clarity through disciplined frameworks, playbooks, and plans.
 
Demonstrated ability to lead cross-functional initiatives and mentor junior team members.
 
Experience working within highly matrixed, global organizations and influencing senior team members.
 
BS Degree in Marketing, Business is preferred or 10+ years’ experience in Marketing or equivalent practical experience.
 
Deep understanding of how creative culture forms and how content travels across platforms globally.
 
Strong POV on AI, creative tools, and the evolving creator economy.
 
About Adobe
 Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
 
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
 
Let’s Adobe together
 At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.
 
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
 
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
 
AI Use Guidelines for Interviews: 
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
 
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .
 
Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
 
In California, the pay range for this position is $180,300 - $261,150
 
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
 
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
 
State-Specific Notices: 
California : 
Fair Chance Ordinances
 Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
 
Colorado: 
Application Window Notice
 
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
 
Massachusetts: 
Massachusetts Legal Notice
 It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Principal Product Marketing Manager, Community & Culture

SexyHair

<div>
 
 
 Senior Manager, Social Channel &amp; Creator Marketing &ndash; YouTube MSDS
 
 
 
 
 Location:
 
 Culver City, CA
 
 
 
 Reports to:
 
 Director, Social Digital Content &amp; Creator Strategy &ndash; MSDS
 
 
 
 Scope:
 
 Cross-Brand (SexyHair, DevaCurl, STMNT &amp; MyDentity)
 
 
 
 
 
 
 Summary
 
 
 
 The Senior Manager, Social Channel &amp; Creator Marketing &ndash; YouTube MSDS leads the long-form and educational storytelling strategy across all MSDS brands, transforming YouTube into the go-to destination for hair expertise, transformation, and brand storytelling.
 
 
 
 
 
 This role fuses content strategy, creator partnerships, and production leadership &mdash; building a content engine that inspires stylists, educates consumers, and connects creativity to commerce. As the architect of MSDS&rsquo;s YouTube strategy, this leader ensures every video deepens brand trust, fuels education, and drives measurable business results.
 
 
 
 
 
 Collaborating with the Director, Social Digital Content &amp; Creator Strategy, Education, Creative, Brand, and Digital Commerce teams, the Senior Manager develops an integrated ecosystem that brings MSDS&rsquo;s authority in hair to life through long-form video, tutorials, and creator collaborations.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 YouTube Strategy &amp; Channel Leadership
 
 
 
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 Lead YouTube strategy for all MSDS brands &mdash; defining content pillars, publishing cadence, and creative direction per brand.
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 Position YouTube as a key education and storytelling hub that connects professional stylists and consumers to brand expertise.
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 Drive consistency in production quality, visual identity, and tone across all brand channels.
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 Partner with Brand Directors and Education to ensure YouTube integrates seamlessly into 360&deg; campaign storytelling.
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 Content Development &amp; Production
 
 
 
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 Oversee concepting, scripting, and production of all YouTube videos &mdash; from tutorials and transformations to behind-the-scenes and creator collaborations.
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 Collaborate with Creative Strategy and Design to ensure every asset meets brand standards and audience expectations.
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 Manage production schedules, shoot logistics, and asset delivery, ensuring content goes live on time and on brand.
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 Introduce SEO best practices and metadata optimization to maximize discoverability.
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 Creator Collaboration &amp; Integration
 
 
 
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 Build partnerships with professional stylists, creators, and educators to co-create educational and inspirational video content.
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 Develop an annual creator calendar aligned with brand priorities and launches.
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 Collaborate with Paid Media and Digital Commerce teams to amplify top-performing content for reach and conversion.
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 Partner with Education leads to feature stylist ambassadors and salon content in compelling, story-driven ways.
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 Performance &amp; Analytics
 
 
 
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 Monitor YouTube KPIs: watch time, retention, engagement, subscribers, and conversion.
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 Collaborate with Business Intelligence to link performance insights to brand awareness and sales.
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 Continuously test formats, video lengths, and storytelling techniques to maximize impact.
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 Provide quarterly performance reviews with data-driven recommendations for each brand.
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 Cross-Functional Collaboration
 
 
 
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 Align closely with Brand, Education, and Creative teams to integrate YouTube storytelling into campaign ecosystems.
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 Collaborate with the TikTok and Meta/Pinterest Senior Managers to ensure cross-platform consistency and repurposing opportunities.
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 Partner with Digital Commerce and CRM to connect YouTube content to traffic, lead generation, and D2C conversion.
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 Team Leadership &amp; Process Excellence
 
 
 
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 Manage Social Content Managers and/or video editors dedicated to brand channels.
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 Drive agile content production models, empowering the team to deliver efficiently and creatively.
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 Foster collaboration, innovation, and performance ownership across the social and education ecosystem.
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 Core Responsibilities Across All Roles
 
 
 
 In addition to the key responsibilities outlined, every team member contributes to special projects that advance the strategic priorities of the MSDS Marketing Organization.
 
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 These projects can extend cross-brand or cross-functional, offering opportunities to collaborate across our portfolio and shape initiatives critical to our transformation.
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 Team members are also encouraged to take part in Under 1 Roof projects in Culver City, engaging in shared innovation and culture-building that bring our Future-Ready vision to life.
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 MSDS team members is further supporting to:
 
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 Deliver excellence in execution and project management, ensuring clarity, accountability, and high standards in all marketing initiatives.
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 Support P&amp;L management by strategically managing the marketing budget assigned to the role, driving efficiency and maximizing return on investment.
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 Show up as a strong leader, pro-actively seek upskilling opportunities &amp; embody our four Henkel Leadership Commitments:
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 Collaborating as strong teams
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 Owning our results
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 Developing people with passion
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 Acting as entrepreneurs
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 </ul>
 
 
 
 
 
 Key Interfaces
 
 
 
 
 
 Internal:
 
 
 Director, Social Digital Content &amp; Creator Strategy; Brand Directors; Creative Strategy &amp; Design; Education; Paid Media; Digital Commerce; Business Intelligence; CRM; Global Content Teams
 
 
 
 
 External:
 
 
 YouTube platform partners, production houses, creator agencies, stylist educators,
 
 
 and talent networks
 
 
 
 
 
 
 Requirements
 
 
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 8&ndash;10 years of experience in digital content strategy, production, or social marketing, with proven YouTube expertise.
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 Demonstrated success leading branded video or educational content at scale.
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 Strong understanding of YouTube SEO, analytics, and monetization.
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 Proven ability to balance creative storytelling with performance metrics.
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 Experience managing cross-functional teams and external production partners.
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 Deep passion for beauty, education, and visual storytelling.
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 Entrepreneurial, strategic, and highly collaborative mindset.
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 What Success Looks Like
 
 
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 Growth in subscribers, watch time, and engagement across all brand channels.
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 Increased contribution of YouTube to brand authority, awareness, and digital conversion.
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 Seamless collaboration between YouTube, Education, and Brand Marketing.
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 High-quality, high-impact content consistently delivered on time and on brand.
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 Recognition of MSDS as the leading beauty education ecosystem on YouTube.
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 Some benefits of joining Henkel
 
 
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 Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
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 Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible &amp; hybrid work policies (depending on role), and vacation buy / sell program
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 Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
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 Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption &amp; surrogacy reimbursement, discounted child and elderly care, and scholarships
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 Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
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 The salary for this role is
 
 $120,000.00 - $135,000.00
 
 . This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
 
 
 
 
 
 Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
 
 
 
 
 
 Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
 
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Senior Manager, Social Channel & Creator Marketing - YouTube

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