crm marketing manager

Intuit

<div><h2 class="jobSectionHeader">Overview</h2>
Intuit&rsquo;s Consumer Group&rsquo;s CRM team is looking for an experienced engagement marketing leader managing email marketing in support of the TurboTax business. The Staff CRM Marketing Manager will be responsible for running campaigns essential to achieving the organization&rsquo;s retention goals and delivering personalized experiences to our customer base.<div>
You are an expert email marketer who can combine technology and creative marketing to make transformative ideas come to life. You manage and develop a high performing cross functional team, creating campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity.</div> 
Responsibilities<ul><li>
Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.</li><li>
Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout our communications.</li><li>
Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.</li><li>
Help define channel contact strategy, maintaining calendars and defining governance protocols.</li><li>
Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.</li><li>
Partner with Strategy partners to help devise, implement and measure complex test plans.</li><li>
Report on channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization (leadership to business stakeholders). Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.</li></ul><div></div> 
Qualifications<ul><li>
6-10 years experience managing an elaborate email marketing program for a Fortune 500 company</li><li>
Impeccable knowledge of email marketing best practices, especially around creative and story-telling.</li><li>
Passion for creative, copy and campaign development and deep-bench experience working with creative teams.</li><li>
Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.</li>
Superior organizational, project management and communication skills <li>- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure.</li><li>
Experience with Enterprise-level marketing cloud solutions and CRM tech stack.
</li><li>Strong analytical and data manipulations skills that result in meaningful insights and that drive performance</li></ul> 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:<div> 
Southern California: 150,500-203,500 
Bay Area: 158,000-213,500.</div></div>

Staff CRM Marketing and Strategy Lead

<div><h2 class="jobSectionHeader">Overview</h2>
Intuit&rsquo;s Consumer Group&rsquo;s CRM team is looking for an experienced senior marketing manager to drive the TurboTax business. The Senior Performance Marketing Manager will be responsible for running campaigns essential to achieving the organization&rsquo;s retention goals and delivering personalized experiences to our customer base.
You are an expert email marketer who can combine technology and creative marketing to make transformative ideas come to life. You are part of a high performing and intense team, creating email and mobile campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity. 
Responsibilities<ul><li>
Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.</li><li>
Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout our communications.</li><li>
Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.</li><li>
Help define channel contact strategies and plans.</li><li>
Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.</li><li>
Report on campaign and channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization. Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.</li></ul> 
Qualifications<ul><li>
6-10 years experience managing an elaborate email marketing program for a Fortune 500 company</li><li>
Impeccable knowledge of email marketing best practices, especially around creative and story-telling.</li><li>
Passion for creative, copy and campaign development and deep-bench experience working with creative teams.</li><li>
Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.</li>
Superior organizational, project management and communication skills <li>- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure.</li><li>
Experience with Enterprise-level marketing cloud solutions and CRM tech stack.</li><li>
Strong analytical and data manipulations skills that result in meaningful insights and that drive performance</li></ul> 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</div>

Performance Marketing Manager 2

مجموعة الطاير

<div></div><div>Al Tayer Insignia | CRM Manager 

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world&rsquo;s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gymshark and The White Company, to name just a few! 


About The Role

We are looking for an enthusiastic and experienced CRM Trade Manager who will be responsible for executing and planning customer-centric multi-channel marketing campaigns. They will do so by leveraging CRM insights, technology and best practice. The role will play a crucial role in developing and shaping CRM acquisition &amp; retention strategy while driving performance and engagement within various customer segments to ultimately drive an uplift in key performance KPIs within various Al Tayer Insignia portfolios of brands. 
 
 
What You&rsquo;ll Be Doing

Strategic Roles and Responsibilities
<ul><li> Work closely with merchandising, planning &amp; trade teams while identifying key trading opportunities within various customer segments.</li></ul>
<ul><li> Management of the day-to-day production of multi-channel comms. Scoping the initial requirements and briefing the creative and content teams, through to audience building and deployment of the comms and the granular reporting which is shared with all activity stakeholders.</li></ul>
<ul><li> Creation of an integrated communications plan using a mixture of marketing channels where appropriate: Email, SMS, Push, Whats APP.</li></ul>
<ul><li> Deep dive into customer, campaign and channel data, identifying opportunities to target new customer segments to drive a desired behaviour and to inform and evolve the direction of the trade strategy.</li></ul>
<ul><li> Ensure timely delivery of daily BAU campaigns.</li></ul>
<ul><li> Plan dynamic content optimisation within email campaigns to drive better engagement and marketing efficiency.</li></ul>
<ul><li> Facilitate weekly &amp; monthly reporting, acting to monitor and hit forecasted revenue. Engagement and database KPI&rsquo;s</li></ul>
<ul><li> Ownership of test and learn strategy to optimize the comms effectiveness; feeding all insights gained from the analysis of the result back in to create a continuous process of testing and refinement</li></ul>
<ul><li> Lead cross-functional projects; assessing workloads, judging areas of risk and gauging progress to ensure that objectives and deadlines are met.
</li></ul><ul><li> Continuously work on CRM innovation and new ways how to contact customers within the existent customer base.
</li></ul><ul><li> Plan and execute new automated journeys which will drive product personalization and will result in increased customer conversion.
</li></ul><ul><li> Ownership of daily campaign segmentation strategy which will result in positive uplift across various KPIs.</li></ul> 

Functional Roles and Responsibilities
<ul><li> Ownership of CRM budget and forecasting and adherance to budget and forecasting processes
</li></ul><ul><li> Forecasting of volumes, engagement, revenue and traffic</li></ul>
<ul><li> Regular weekly reporting and results analysis
</li></ul><ul><li> QA/testing, deployment and post campaign analysis and evaluation</li></ul>
<ul><li> Campaign deployment and execution</li></ul>

People Management Roles and Responsibilities
<ul><li> Manage the team, while building a clear development roadmap for them based on objectives that both stretch and compliment their knowledge.</li></ul>
<ul><li> Regular development reviews and performance appraisals
</li></ul><ul><li> Target and KPI setting based on business requirements</li></ul> 


About You
<ul><li> 5-7 years of relevant experience in CRM within a luxury retail business</li></ul>
<ul><li> 2-3 years of managerial experience.</li></ul>
<ul><li> PowerPoint, Excel, Microsoft suite</li></ul>
<ul><li> ESP experience preferably Salesforce</li></ul>
<ul><li> Experience in automated journeys/programs mapping.
</li></ul><ul><li> Knowledge in HMTL</li></ul></div>

CRM Program Manager

<div><h2 class="jobSectionHeader">Overview</h2>
TurboTax is on the hunt for an exceptional Lifecycle and Digital Marketing Leader to pioneer our newly formed CRM Channel Growth and Innovation team. This role calls for a visionary strategist and technical expert with a profound grasp of CRM systems and their critical role in achieving core business objectives. You will be instrumental in launching cutting-edge lead capture and nurture strategies, driving personalization capabilities, shaping our long-term CRM strategic vision, and accelerating channel growth across diverse business segments. 
Responsibilities
As the Group Marketing Manager for CRM Strategic Growth and Innovation, you will:<ul><li>
Define and Execute Strategy: Develop the strategic vision and requirements for lead capture and generation, specifically supporting the expansion of TurboTax&rsquo;s Full Service and Business Tax segments.</li><li>
Pioneer New Capabilities: Lead the development and launch of nurturing communications across multiple CRM channels, enabling new engagement opportunities.</li><li>
Drive Personalization: Chart TurboTax&rsquo;s personalization roadmap, leveraging our rich data to deliver hyper-relevant solutions and actions within CRM communications.</li><li>
Architect Customer Experiences: Design comprehensive customer journeys by seamlessly integrating CRM strategies and personalization with product offerings to elevate user interactions across all platforms.</li><li>
Enhance Automation: Champion the improvement of CRM&rsquo;s automation capabilities, identifying and implementing new technologies for real-time customer interactions, both in-product and out-of-product.</li><li>
Shape Long-Term Vision: Articulate and champion a long-term vision for CRM channel growth and innovation, ensuring alignment with TurboTax&rsquo;s overarching strategic goals.</li><li>
Optimize CRM Tech Stack: Provide expert consultation on the enhancement and expansion of the existing CRM technology stack to foster innovation, boost efficiency, and enable new business capabilities.</li><li>
Manage CRM as a Product: Define the solutions blueprint and functionality requirements to guide the development and integration of CRM systems, treating CRM as a core product.</li><li>
Accelerate Channel Growth: Lead initiatives focused on improving customer health and engagement, while pioneering new channel strategies for sustained CRM growth.</li><li>
Govern Data Protocols: Establish and manage complex customer data protocols, including rules for contactable records across diverse marketing channels.</li><li>
Lead Mobile Innovation: Act as the mobile growth strategist and expert, driving innovation specifically in mobile channel activation.</li><li>
Bridge Product &amp; CRM: Serve as the crucial liaison between the CRM team and Product/Technology departments, ensuring seamless integration and support of CRM needs within broader product strategies.</li><li>
Cultivate Ecosystems: Construct and oversee a multi-brand/product CRM ecosystem, fostering strong alignment and collaboration with internal partners across Intuit brands like Credit Karma, QuickBooks, Business Tax, and Digital Media.</li></ul><div>
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.</div> 
Qualifications
We are looking for a leader with:<ul><li>
Extensive CRM Marketing Expertise: 5-7+ years of experience managing large-scale, complex CRM marketing campaigns, with deep proficiency in email and/or mobile channels. Proven ability to design, oversee, and optimize campaigns to meet strategic business goals.</li><li>
Lead Generation &amp; Nurture Expertise: Demonstrated experience in developing and executing successful lead generation and nurture programs across various channels, converting prospects into engaged customers.</li><li>
Data-Driven Acumen: A strong foundation in understanding and leveraging data to fuel CRM programs. Demonstrated capability to orchestrate strategic campaigns and drive personalization through data extraction, analysis, and actionable insights. Ability to collaborate effectively with IT and data teams to define requirements and translate vision into execution.</li><li>
Strategic Leadership: A proven track record as a strategic thinker capable of conceptualizing long-term visions, developing robust business cases, and gaining buy-in from senior leadership.</li><li>
Mobile Marketing Authority: Expert knowledge of mobile marketing channels, including best practices and effective leverage of mobile-specific data.</li><li>
CRM &amp; Business Strategy Development: Demonstrable skill in developing intricate business and CRM strategies, crafting engaging customer experiences and journeys across multiple communication channels, and creating targeted content that solves specific customer challenges.</li><li>
Exceptional Project Management &amp; Communication: Outstanding organizational and project management skills, with a proven ability to thrive under pressure and meet tight deadlines. Experience managing cross-functional teams and communicating effectively with diverse stakeholders.</li><li>
Technology Proficiency: Familiarity with enterprise-level marketing cloud solutions and CRM tech stacks, including Customer Data Platforms (CDPs) and Email Service Providers (ESPs).</li><li>
Visionary &amp; Bold Leadership: A truly innovative and bold approach to market strategy development and execution, coupled with a fearless attitude towards implementing transformative ideas.</li><li>
Complex Customer Base Management: Comprehensive understanding of the nuances involved in managing a vast and diverse customer base, ensuring strategies align with customer needs and business objectives.</li></ul> 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:<div>
Bay Area California- 213500-289000</div><div>
Southern California -217259-275500</div></div>

Group Marketing Manager – CRM Strategic Growth and Innovation

<div><h2 class="jobSectionHeader">Overview</h2>
Intuit&rsquo;s Consumer Group&rsquo;s CRM team is looking for an experienced engagement marketing leader managing email marketing in support of the TurboTax business. The Senior Email Marketing Manager will be responsible for running campaigns essential to achieving the organization&rsquo;s retention goals and delivering personalized experiences to our customer base.<div>
You are an expert email marketer who can combine technology and creative marketing to make transformative ideas come to life. You manage and develop a high performing team, creating campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity.</div> 
Responsibilities<ul><li>
Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.</li><li>
Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout our communications.</li><li>
Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.</li><li>
Lead a team of 3-4 marketers, developing a best in class and efficient CRM marketing team. Effectively manage the team with responsibilities including project prioritization, campaign planning and development, process improvement and workload management.</li><li>
Help define channel contact strategy, maintaining calendars and defining governance protocols.
</li><li>Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.</li><li>
Partner with Strategy partners to help devise, implement and measure complex test plans.
</li><li>Report on channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization (leadership to business stakeholders). Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.</li></ul> 
Qualifications<ul><li>
6-10 years experience managing an elaborate email marketing program for a Fortune 500 company</li><li>
Impeccable knowledge of email marketing best practices, especially around creative and story-telling.</li><li>
Passion for creative, copy and campaign development and deep-bench experience working with creative teams.</li><li>
Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.</li>
Superior organizational, project management and communication skills <li>- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure.</li><li>
Experience with Enterprise-level marketing cloud solutions and CRM tech stack.
</li><li>Strong analytical and data manipulations skills that result in meaningful insights and that drive performance</li></ul> 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</div>

Manager 2, Performance Marketing

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