crm marketing manager

Delivery Hero

<div>Company Description 
talabat is part of the Delivery Hero Group, the world&rsquo;s pioneering local delivery platform, our mission is to deliver an amazing experience&mdash;fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. 
Job Description 
We are seeking a strategic and results-driven Manager Marketing CRM to join our organization in Dubai, United Arab Emirates. In this role, you will oversee the development and execution of comprehensive CRM marketing strategies that drive customer engagement, retention, and revenue growth. You will lead a team of marketing professionals, manage marketing technology platforms, and leverage data-driven insights to optimize customer experiences and campaign performance.<ul><li>
Develop and implement CRM marketing strategies aligned with organizational objectives and customer lifecycle goals</li><li>
Manage and optimize CRM platforms (Braze) to ensure effective customer data management and segmentation</li><li>
Lead, mentor, and supervise the marketing team, providing guidance on campaign execution, performance metrics, and professional development</li><li>
Design and execute multi-channel marketing campaigns including email marketing, marketing automation, and targeted customer communications</li><li>
Analyze customer data and marketing performance metrics to identify trends, opportunities, and areas for optimization</li><li>
Create and manage marketing budgets, ensuring efficient allocation of resources and strong return on investment</li><li>
Develop customer segmentation strategies and personalized marketing initiatives to enhance customer engagement and retention</li><li>
Collaborate with cross-functional teams including sales, customer service, and product to align CRM initiatives with broader business goals</li><li>
Conduct A/B testing and performance analysis to continuously improve campaign effectiveness and customer targeting</li><li>
Generate comprehensive reports and dashboards to communicate marketing performance, insights, and recommendations to senior leadership</li><li>
Stay current with industry trends, emerging marketing technologies, and best practices in CRM management</li></ul> 

Qualifications 
<ul><li>
Proven experience (5+ years) in CRM marketing management or similar marketing leadership role</li><li>
Advanced proficiency with CRM platforms such as Braze, Iterable, Customer.io, MoEngage, CleverTap</li><li>
Strong expertise in marketing automation, email marketing, and customer segmentation strategies</li><li>
Demonstrated experience with analytics tools including Google Analytics, Tableau, or similar platforms</li><li>
Solid understanding of customer journey mapping and lifecycle marketing principles</li><li>
Experience managing marketing budgets and demonstrating strong financial acumen</li><li>
Proven track record of leading and developing high-performing marketing teams</li><li>
Strong analytical and data interpretation skills with ability to translate insights into actionable strategies</li><li>
Excellent project management and organizational skills with ability to manage multiple initiatives simultaneously</li><li>
Proficiency in performance marketing and A/B testing methodologies</li><li>
Outstanding written and verbal communication skills with ability to present to executive stakeholders</li><li>
Experience with marketing technology stack integration and optimization</li><li>
Familiarity with Agile marketing methodologies is preferred</li><li>
Basic SQL or data query knowledge is a plus</li><li>
Strong problem-solving abilities and strategic thinking mindset</li></ul></div>

Manager Marketing CRM

aescape

<div><h2 class="jobSectionHeader">***This is a hybrid role, based out of our NYC HQ***</h2>
Aescape is a New York&ndash;based technology company redefining modern recovery and proactive wellness. Through AI-powered robotics, Aescape delivers personalized recovery experiences that adapt in real time to each individual. The platform brings a new level of personalization and accessibility to modern wellness environments&mdash;helping people move better, recover faster, and feel their best, each and every day. Aescape is backed by Valor Equity Partners, BroadLight Capital, and Mecha Ventures. 
We're hiring a Marketing Lead to own the consumer marketing engine, including storytelling, social, lifecycle CRM, and integrated campaign execution. The Marketing Lead is responsible for how Aescape shows up to consumers &mdash; how we tell our story, engage customers across the lifecycle, and drive bookings and repeat usage across the network. They'll oversee the systems that power demand and engagement, including content development, social and creator storytelling, lifecycle marketing (Braze), and cross-channel campaigns .
This is a highly cross-functional role for a strategic operator who can translate brand and growth strategy into consistent, high-quality execution. They'll work closely with Growth, Sales, Customer Success, Product, Data, and external partners to bring Aescape&rsquo;s brand and demand engine to life.
<h2 class="jobSectionHeader">What You&rsquo;ll Do</h2><ul><li>
Lead Aescape&rsquo;s storytelling and content strategy across social, lifecycle, and owned channels</li><li>
Manage Aescape's social presence, creator partnerships, and UGC programs</li><li>
Develop content that brings the Aescape brand and recovery story to life through customer and partner experiences</li><li>
Own lifecycle marketing strategy across email, SMS, and in-app messaging (Braze)</li><li>
Build and optimize customer journeys that drive onboarding, repeat bookings, and retention</li><li>
Launch lifecycle campaigns including onboarding, rebooking, seasonal, and peformance-driven communications</li><li>
Own the content and creative pipelines across paid, owned, and social channels</li><li>
Translate brand and growth strategy into creative briefs, campaigns concepts, and content programs.</li><li>
Manage external creative partners, including designers, creators, and content agencies</li><li>
Plan and execute integrated marketing campaigns across lifecycle, social, paid media, and owned channels</li><li>
Coordinate launches, promotions, and seasonal campaigns across the marketing ecosystem</li><li>
Act as the central program manager for campaigns, ensuring alignment across Growth, Sales, Customer Success, Product and external partners.</li><li>
Partner with Growth and Data to measure campaign and lifecycle performance and identify optimization opportunities</li><li>
Support the VP of Growth in translating brand and demand strategy into executable marketing programs.
</li></ul><h2 class="jobSectionHeader">What You&rsquo;ll Bring</h2><ul><li>
5+ years of experience in marketing, growth, lifecycle, or consumer marketing roles.</li><li>
Proven experience owning CRM / lifecycle platforms (Braze strongly preferred).</li><li>
Experience building integrated marketing campaigns across channels.</li><li>
Strong creative instincts paired with performance orientation.</li><li>
Experience managing agencies, creators, or external vendors.</li><li>
Track record of building scalable marketing programs in high-growth environments.</li><li>
Exceptional communication and stakeholder management skills.</li><li>
Comfortable owning complex initiatives from strategy execution optimization.</li><li>
Fluent in modern lifecycle marketing and CRM platforms.</li></ul><h2 class="jobSectionHeader">
What&rsquo;s In It For You</h2><ul><li>
Join a trailblazing tech company anticipated to transform the massage industry</li><li>
The chance to make a difference with a product that empowers healthier and happier living</li><li>
Team culture driven by passion, ambition, empowerment, inclusion, curiosity, and fun!</li><li>
We&rsquo;ll grow together &ndash; your personal and professional growth are equally important</li><li>
An environment that empowers individuals, emboldens teams, and rewards achievement</li><li>
Complimentary massages in our NY HQ and our Partner locations!</li><li>
Medical, vision, and dental insurance covered by us</li><li>
401k with 4% company match</li><li>
Flexible paid time off and a generous parental leave policy.</li><li>
Working late? Dinner is on us.</li><li>
Competitive salary + bonus. The salary range for the role is $125,000&ndash;$150,000.</li></ul><h2 class="jobSectionHeader"> 
Begin Your Aescape Career Journey
</h2>At Aescape, we're on a mission to redefine self-care for a better world, and we're seeking trailblazers to join us on this journey. We're inspired by individuals who are passionate, driven, and eager to learn. We value diverse perspectives and resourceful, determined individuals who are committed to making a difference. At Aescape, we empower people to reach their full potential, just as our product empowers better living. If you're ready to innovate, create, and make a meaningful impact, we want you on our team.YOUR JOURNEY. YOUR AESCAPE.</div>

Marketing Lead (Content & Lifecycle)

Flipdish

<div>At Flipdish, we're turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple in a world that's anything but.
<h2 class="jobSectionHeader">
About the Role</h2>

We are looking for a highly proactive and commercially minded Customer Lifecycle Marketing Manager to own the end-to-end customer journey after acquisition. This role will be responsible for building and optimising the communications, campaigns, and automations that drive stronger onboarding, higher retention, increased expansion, and reduced churn.

You will be the connective tissue across Marketing, Customer Success, Strategic Account Management, Sales, and Product, ensuring our customers receive clear, timely, and value-driven communication without being overwhelmed by different teams. Your work will directly influence customer performance, MRR growth, and long-term satisfaction.

This is a high-impact role ideal for a lifecycle marketer who thrives on data, experimentation, cross-functional collaboration, turning insights into measurable outcomes, and delivering exceptional communication that really resonates with our customer base.
<h2 class="jobSectionHeader">
Key Responsibilities</h2>
<h3 class="jobSectionHeader">Lifecycle Communications and Onboarding</h3>
<ul><li>Own customer onboarding communications across email, WhatsApp, and in-product touch points.</li>
<li>Work with the Onboarding, Product and Marketing Teams to design and implement automated onboarding journeys that help customers activate, adopt key features, and get value faster.</li>
<li>Ensure consistent messaging that aligns with product positioning and customer expectations.</li>
</ul><h3 class="jobSectionHeader">Customer Engagement and Retention</h3>
<ul><li>Develop communication strategies that improve customer engagement and sentiment throughout the lifecycle.</li>
<li>Identify early churn signals and create interventions, automations, and campaigns to reduce churn with the Strategic Account Management Team.</li>
<li>Partner with Customer Success to support objection handling campaigns, proactive education, and best-practice sharing.</li>
<li>Monitor competitor propositions and market movements, and develop specific defensive communication strategies that can be deployed when customers are at risk of competitive intervention.</li>
</ul><h3 class="jobSectionHeader">Expansion and Growth</h3>
<ul><li>Work closely with Strategic Account Managers to build cross-sell, upsell, and expansion campaigns designed to increase MRR and order volume.</li>
<li>Identify customer segments and behaviours that indicate growth potential, and deliver targeted lifecycle programmes.</li>
<li>Identify optimal moments in a customer's lifecycle to encourage expansion and build automations with the objective of generating inbound demand for Customer Success.</li>
</ul><h3 class="jobSectionHeader">Cross-Functional Alignment</h3>
<ul><li>Collaborate with Product, Marketing and Sales Enablement to understand product strengths, gaps, and customer pain points, ensuring communications are accurate and set the right expectations.</li>
<li>Partner with Data, Product, and CS to align insights, messaging, and customer triggers across teams.</li>
<li>Act as the guardian of customer communication, ensuring customers are not over-messaged and that all outgoing comms follow a coordinated plan.</li>
</ul><h3 class="jobSectionHeader">Measurement and Optimisation</h3>
<ul><li>Jointly own the KPIs related to onboarding success, engagement, retention, churn reduction, and expansion campaign performance with the commercial teams.</li>
<li>Build dashboards, track performance, run A/B tests, and continuously refine lifecycle flows based on data.</li>
<li>Champion best practice in customer communications and design processes that improve message quality and timing.</li>
</ul><h2 class="jobSectionHeader">Key KPIs</h2>
<ul><li>Expansion in MRR from lifecycle and cross-sell campaigns</li>
<li>Reduction in overall churn through targeted intervention</li>
<li>Increased customer activation, feature adoption, and order volume</li>
<li>Improved engagement rates across lifecycle channels</li>
<li>Reduction of uncoordinated customer messaging across departments</li>
</ul><h2 class="jobSectionHeader">About You</h2>
<ul><li>Proven experience in customer lifecycle marketing, CRM marketing, retention or growth marketing, ideally in SaaS or a tech-driven business.</li>
<li>Strong understanding of segmentation, lifecycle automation, multi-channel messaging, and CRM data structures.</li>
<li>Data-driven mindset with the ability to interpret insights and act on them quickly.</li>
<li>Exceptional communication skills and the ability to collaborate effectively with commercial teams based in the UK and Ireland is essential.</li>
<li>Excellent communication and copywriting skills, with a talent for simplifying complex concepts.</li>
<li>Experience using Intercom for customer communication, support, or automation would be a big advantage.</li>
<li>Highly adept with AI tools and workflows, with the ability to leverage AI to automate, optimise, and scale lifecycle communications and processes.</li>
<li>Experience messaging to customers in the UK and Ireland is essential.</li>
<li>Ability to adhere to brand guidelines and tone of voice is essential.</li>
<li>Previous experience communicating to or working with restaurants or takeaways is an advantage.</li>
<li>Comfortable working cross-functionally and influencing without authority.</li>
<li>Highly organised, detail-oriented, and proactive in identifying opportunities for improvement.</li>
<li>Passionate about customer experience, retention, and delivering value throughout the lifecycle.</li>
<li>Previous experience working with Salesforce CRM and Hubspot marketing automation would be advantageous.</li>
</ul><h3 class="jobSectionHeader"> About Flipdish</h3>

We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.

AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.

But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses. We listen closely to our customers, learn from them and back them so they can grow on their own terms and fall back in love with what they do.
<h3 class="jobSectionHeader">
Our culture</h3>

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that's because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We're a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.

We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We're focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don't see an opening just yet, do get in touch and register your interest with us anyway. We'll be in touch as soon as something suitable opens up.
<h3 class="jobSectionHeader">
Don't be shy. Apply.</h3>

We know that imposter syndrome can be a thing. Don't let it be. We want enthusiastic people from all backgrounds. If you feel like you're up for working with us, get in touch.

We also understand some candidates might need assistance. That's not a problem in the slightest. Just reach out to us, we'd love to hear from you.</div>

Customer Lifecycle Marketing Manager

<div>
 
 At Flipdish, we&rsquo;re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.
 
 
 
 
 
 Everything we do is designed to make running a restaurant satisfyingly simple in a world that&rsquo;s anything but.
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 We are looking for a highly proactive and commercially minded Customer Lifecycle Marketing Manager to own the end-to-end customer journey after acquisition. This role will be responsible for building and optimising the communications, campaigns, and automations that drive stronger onboarding, higher retention, increased expansion, and reduced churn.
 
 
 
 
 
 You will be the connective tissue across Marketing, Customer Success, Strategic Account Management, Sales, and Product, ensuring our customers receive clear, timely, and value-driven communication without being overwhelmed by different teams. Your work will directly influence customer performance, MRR growth, and long-term satisfaction.
 
 
 
 
 
 This is a high-impact role ideal for a lifecycle marketer who thrives on data, experimentation, cross-functional collaboration, turning insights into measurable outcomes, and delivering exceptional communication that really resonates with our customer base.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Lifecycle Communications and Onboarding
 
 
 
 
 
 <ul>
 <li>
 Own customer onboarding communications across email, WhatsApp, and in-product touch points.
 </li>
 <li>
 Work with the Onboarding, Product and Marketing Teams to design and implement automated onboarding journeys that help customers activate, adopt key features, and get value faster.
 </li>
 <li>
 Ensure consistent messaging that aligns with product positioning and customer expectations.
 </li>
 </ul>
 
 
 
 
 
 Customer Engagement and Retention
 
 
 
 
 
 <ul>
 <li>
 Develop communication strategies that improve customer engagement and sentiment throughout the lifecycle.
 </li>
 <li>
 Identify early churn signals and create interventions, automations, and campaigns to reduce churn with the Strategic Account Management Team.
 </li>
 <li>
 Partner with Customer Success to support objection handling campaigns, proactive education, and best-practice sharing.
 </li>
 <li>
 Monitor competitor propositions and market movements, and develop specific defensive communication strategies that can be deployed when customers are at risk of competitive intervention.
 </li>
 </ul>
 
 
 
 
 
 Expansion and Growth
 
 
 
 
 
 <ul>
 <li>
 Work closely with Strategic Account Managers to build cross-sell, upsell, and expansion campaigns designed to increase MRR and order volume.
 </li>
 <li>
 Identify customer segments and behaviours that indicate growth potential, and deliver targeted lifecycle programmes.
 </li>
 <li>
 Identify optimal moments in a customer&rsquo;s lifecycle to encourage expansion and build automations with the objective of generating inbound demand for Customer Success.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Alignment
 
 
 
 
 
 <ul>
 <li>
 Collaborate with Product, Marketing and Sales Enablement to understand product strengths, gaps, and customer pain points, ensuring communications are accurate and set the right expectations.
 </li>
 <li>
 Partner with Data, Product, and CS to align insights, messaging, and customer triggers across teams.
 </li>
 <li>
 Act as the guardian of customer communication, ensuring customers are not over-messaged and that all outgoing comms follow a coordinated plan.
 </li>
 </ul>
 
 
 
 
 
 Measurement and Optimisation
 
 
 
 
 
 <ul>
 <li>
 Jointly own the KPIs related to onboarding success, engagement, retention, churn reduction, and expansion campaign performance with the commercial teams.
 </li>
 <li>
 Build dashboards, track performance, run A/B tests, and continuously refine lifecycle flows based on data.
 </li>
 <li>
 Champion best practice in customer communications and design processes that improve message quality and timing.
 </li>
 </ul>
 
 
 
 
 
 Key KPIs
 
 
 
 
 
 <ul>
 <li>
 Expansion in MRR from lifecycle and cross-sell campaigns
 </li>
 <li>
 Reduction in overall churn through targeted intervention
 </li>
 <li>
 Increased customer activation, feature adoption, and order volume
 </li>
 <li>
 Improved engagement rates across lifecycle channels
 </li>
 <li>
 Reduction of uncoordinated customer messaging across departments
 </li>
 </ul>
 
 
 
 
 
 About You
 
 
 
 
 
 <ul>
 <li>
 Proven experience in customer lifecycle marketing, CRM marketing, retention or growth marketing, ideally in SaaS or a tech-driven business.
 </li>
 <li>
 Strong understanding of segmentation, lifecycle automation, multi-channel messaging, and CRM data structures.
 </li>
 <li>
 Data-driven mindset with the ability to interpret insights and act on them quickly.
 </li>
 <li>
 Exceptional communication skills and the ability to collaborate effectively with commercial teams based in the UK and Ireland is essential.
 </li>
 <li>
 Excellent communication and copywriting skills, with a talent for simplifying complex concepts.
 </li>
 <li>
 Experience using Intercom for customer communication, support, or automation would be a big advantage.
 </li>
 <li>
 Highly adept with AI tools and workflows, with the ability to leverage AI to automate, optimise, and scale lifecycle communications and processes.
 </li>
 <li>
 Experience messaging to customers in the UK and Ireland is essential.
 </li>
 <li>
 Ability to adhere to brand guidelines and tone of voice is essential.
 </li>
 <li>
 Previous experience communicating to or working with restaurants or takeaways is an advantage.
 </li>
 <li>
 Comfortable working cross-functionally and influencing without authority.
 </li>
 <li>
 Highly organised, detail-oriented, and proactive in identifying opportunities for improvement.
 </li>
 <li>
 Passionate about customer experience, retention, and delivering value throughout the lifecycle.
 </li>
 <li>
 Previous experience working with Salesforce CRM and Hubspot marketing automation would be advantageous.
 </li>
 </ul>
 
 
 
 
 🦄
 
 About Flipdish
 
 
 
 We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.
 
 
 
 
 
 AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.
 
 
 
 
 
 But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses. We listen closely to our customers, learn from them and back them so they can grow on their own terms and fall back in love with what they do.
 
 
 
 
 
 
 🫀Our culture
 
 
 
 
 
 
 At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it
 
 is
 
 !). But, this all depends on our employees. And that&rsquo;s because we trust our employees to define what sort of an employer Flipdish is.
 
 
 
 
 
 Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.
 
 
 
 
 
 We&rsquo;re a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.
 
 
 
 
 
 We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We&rsquo;re focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!
 
 
 
 
 
 So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don&rsquo;t see an opening just yet, do get in touch and register your interest with us anyway. We&rsquo;ll be in touch as soon as something suitable opens up.
 
 
 
 
 
 
 🙈Don&rsquo;t be shy. Apply.
 
 
 
 
 
 
 We know that imposter syndrome can be a thing. Don&rsquo;t let it be. We want enthusiastic people from all backgrounds. If you feel like you&rsquo;re up for working with us, get in touch.
 
 
 
 
 
 We also understand some candidates might need assistance. That&rsquo;s not a problem in the slightest. Just reach out to us, we&rsquo;d love to hear from you.
 
</div>

TP-LINK

<div>About Us:
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world&rsquo;s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people&rsquo;s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
TP-Link is a global leader in networking and smart home technology, delivering innovative solutions used by millions of households worldwide.
About the Role
We&rsquo;re hiring a Growth Marketing Manager to drive subscription growth across our mobile apps, including Tapo Care, Kasa Care, and HomeShield.
This role is focused on converting existing users&mdash;not acquiring new ones. You will own the in-app lifecycle marketing strategy that moves users from free to paid through targeted messaging, segmentation, and data-driven experimentation.
 This role is ideal for someone with experience in consumer (B2C) mobile apps or subscription products, where understanding user behavior and engagement is critical to driving conversion.
What You&rsquo;ll Own<ul><li>
Own the freemium-to-paid conversion strategy across our mobile apps</li><li>
Develop and execute lifecycle marketing campaigns across in-app messaging, push notifications, and email</li><li>
Build segmentation strategies based on user behavior, device usage, and engagement patterns</li><li>
Optimize onboarding flows, upgrade prompts, and paywall messaging to increase conversion rates</li><li>
Design and run experiments to improve trial activation, conversion, retention, and LTV</li><li>
Analyze user journeys and identify drop-off points across the conversion funnel</li><li>
Partner with product, engineering, and analytics teams to implement and scale growth initiatives</li></ul>
What This Role Is (and Isn&rsquo;t)
This role IS:<ul><li>
In-app lifecycle and engagement marketing</li><li>
Subscription conversion and monetization</li><li>
Behavior-driven, data-informed marketing</li></ul>
This role is NOT:<ul><li>
Paid acquisition or demand generation</li><li>
Top-of-funnel marketing</li><li>
Traditional brand marketing</li></ul>
What We&rsquo;re Looking For<ul><li>
4+ years of experience in growth, lifecycle, or CRM marketing</li><li>
Experience working on consumer (B2C) mobile apps or subscription-based products</li><li>
Strong background in lifecycle marketing, user segmentation, and retention strategies</li><li>
Hands-on experience with in-app messaging, push notifications, and/or email marketing</li><li>
Proven ability to improve freemium-to-paid conversion, retention, or LTV</li><li>
Experience working in high-volume user environments (not enterprise sales cycles)</li><li>
Comfortable partnering cross-functionally with product, engineering, and analytics teams</li><li>
Strong analytical mindset with experience using data to inform decisions</li></ul> 
Experience in B2B or enterprise-focused marketing environments (long sales cycles, lead-based funnels) is less relevant for this role.
Why This Role Is Unique<ul><li>
You&rsquo;ll work with a large base of existing users already using our products</li><li>
Our pricing is highly accessible ($3.49/month or $34.99/year), making this a behavioral and engagement challenge&mdash;not a pricing problem</li><li>
You&rsquo;ll have direct impact on subscription growth across globally recognized smart home brands</li><li>
You&rsquo;ll sit at the intersection of marketing, product, and data&mdash;driving measurable business outcomes</li></ul> 

Requirements 
Qualifications:
<ul><li>Bachelor&rsquo;s degree in Business, Marketing, or a related field, required.</li><li><ul><li>
5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth</li><li>
Experience working with freemium or subscription-based products</li><li>
Experience converting existing users into paid subscribers</li><li>
Experience working with mobile apps or digital platforms</li><li>
Demonstrated ability to drive measurable growth outcomes</li></ul></li></ul>
Preferred Experience<ul><li>
Experience with lifecycle marketing and mobile analytics platforms such as:</li><li><ul><li>
Braze</li><li>
Amplitude</li><li>
Mixpanel</li><li>
Firebase</li><li>
Iterable</li><li>
Customer.io</li></ul></li><li>
Experience running A/B testing and experimentation programs.</li></ul>
Ideal Candidate Background<ul><li>
Candidates may come from industries such as:</li><li><ul><li>
consumer technology</li><li>
smart home / IoT</li><li>
mobile subscription apps</li><li>
SaaS platforms</li><li>
streaming or digital services</li><li>
connected device ecosystems</li></ul></li></ul>
Cross-Functional Collaboration<ul><li>
This role works closely with:</li><li><ul><li>
Product teams to align lifecycle messaging with product capabilities</li><li>
Analytics teams to identify growth opportunities</li><li>
Engineering teams to implement in-app engagement campaigns</li></ul></li><li>
The Mobile Growth Manager focuses on driving subscription adoption and monetization, while product teams continue to own the product roadmap and feature development.</li></ul>
Additional Information for Applicants<ul><li>
When applying, please include examples of measurable growth outcomes such as:</li><li><ul><li>
subscriber growth</li><li>
conversion improvements</li><li>
churn reduction</li><li>
experimentation impact</li><li>
revenue contribution</li></ul></li><li>
This helps us better understand the scale and impact of your work.</li></ul> 

Benefits 
Salary Range: $140,000 - 165,000 annually 
<ul><li>Fully paid medical, dental, and vision insurance (partial coverage for dependents)
</li><li>Contributions to 401k funds</li><li>
15 days accrued vacation</li><li>
11 paid holidays</li><li>
Bi-annual pay review</li><li>
Health and wellness benefits, including free gym membership</li><li>
Quarterly team-building events
</li><li>Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.</li></ul>
 At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.</div>

Growth Marketing Manager - Mobile App

Amazon.com

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Amazon is looking for a customer-obsessed, data driven, Lifecycle Marketing Manager to join its Journey Orchestration team for corporate and hourly hiring. This marketer will help create and execute the team's vision and strategy for leveraging Amazon's owned channels (e.g., amazon.jobs, hiring.amazon.com) to deliver personalized, automated candidate experiences at global scale. 
 
In this role, you are responsible for the tactical implementation and execution of global email, SMS, and push notification campaigns that deliver exceptional candidate experiences. This role will execute lifecycle strategies including ongoing automated journeys and ad hoc initiatives to attract and convert the highest-quality talent efficiently, predictably, and at scale. 
 
This is a critical role on the Journey Orchestration team to execute acquisition, engagement, and win-back campaigns. The successful candidate will demonstrate thorough knowledge of email, SMS and push notification marketing, extensive hands-on experience with CRMs and marketing automation platforms, strong HTML &amp; CSS coding skills for email template development, and an ability to collaborate effectively with cross functional partners including Developers, Creative, Analytics, Journey Planning, Legal, and Biz Dev teams. 
 
The ideal candidate is passionate about executing compelling experiences through lifecycle mediums, is highly analytical, a fast learner, and has a proven record of implementing and launching impactful lifecycle campaigns. You are an expert in lifecycle channel best practices, keep abreast of emerging trends and are plugged into the digital communications space. You effectively work with both internal and external stakeholders to understand business goals and objectives and translate them into flawlessly executed communication campaigns. 
 
Key job responsibilities 
<ul><li>Build and code responsive HTML email templates that render correctly across multiple email clients and devices
</li><li>Implement data-driven, multi-channel lifecycle campaigns including audience segmentation setup, email template coding, campaign configuration, thorough QA, campaign launch, and ongoing reporting Implement and manage campaigns within CRMs and marketing automation platforms
</li><li>Configure audience segments and automation workflows based on defined strategies
</li><li>Conduct thorough QA testing of email templates across devices and email clients
</li><li>Launch A/B tests to continually improve performance through optimized messaging and targeting
</li><li>Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform-level data
</li><li>Troubleshoot technical issues with email rendering, tracking, and automation workflows
</li><li>Maintain email template libraries and ensure brand consistency across all communications
</li><li>Implement country-specific campaign variations to meet localized needs
</li><li>Manage end-to-end campaign execution timelines and coordinate with cross-functional teams
</li><li>Stay current on email coding best practices, deliverability standards, and industry trends</li></ul> 
A day in the life 
You will use data and best practices to create and implement email, SMS, and push notification strategies that enhance the job seeker experience and deliver results. The ideal candidate has experience leveraging data to gain insights that inform audience segmentation and campaign strategy, an eye for design, experience with content strategy, and extensive, hands-on experience with CRMs and lifecycle automation tools. You will bring your proven creative, analytical, and strategic capabilities to implement and optimize compelling campaigns that deliver results. You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, and testing best practices. 
 
About the team 
The Journey Orchestration team is responsible for owned channel strategy (web, app, email, SMS, SEO) in Amazon's Attraction, Influence, and Marketing (AIM) organization, which helps hire hundreds of thousands of Amazonians every year. AIM achieves ambitious hiring goals by delivering exceptional, multi-channel candidate experiences, engaging job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grass-roots efforts, the AIM organization delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge technology and continuous innovation, this team constantly pioneers new approaches to increase marketing effectiveness in the competitive talent marketplace.</div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>4+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion</li><li>Experience managing and measuring marketing performance in various channels</li><li>Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation</li><li>Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience managing external partners to develop marketing programs</li><li>Experience presenting ideas to various levels of an organization to gain support for initiatives</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, VA, Arlington - 109,100.00 - 160,000.00 USD annually 
USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually</div>

Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Alnafitha IT

<div>
 
 
 
 Job Summary/Objective
 
 
 
 
 
 The Digital Marketing Senior Specialist is responsible for planning, executing, optimizing, and analyzing digital marketing campaigns across multiple paid and organic channels. The role focuses on B2B lead generation, performance marketing, conversion optimization, tracking implementation, marketing automation, and website management to drive measurable business growth.
 
 
 
 This position requires strong expertise in paid media platforms, marketing analytics, WordPress management, CRM integrations, and end-to-end digital campaign execution.
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 Social Media Management
 
 
 
 &bull; Develop and execute social media strategies aligned with business objectives.
 
 
 
 &bull; Handle content planning and publishing across platforms (LinkedIn, Instagram, Facebook, X, TikTok, etc.).
 
 
 
 &bull; Oversee community management and engagement.
 
 
 
 &bull; Analyze social media performance metrics and optimize accordingly.
 
 
 
 &bull; Coordinate with designers and content creators to produce campaign assets.
 
 
 
 Paid Advertising Management (Performance Marketing)
 
 
 
 <ul>
 <li>
 Plan, launch, manage, and optimize paid campaigns across:
 
 Meta Ads (Facebook &amp; Instagram)
 
 Google Ads (Search, Display, YouTube)
 
 LinkedIn Ad
 
 TikTok Ads
 
 X Ads
 
 &bull; Define campaign objectives, targeting strategies, budgets, and bidding strategies.
 
 &bull; Conduct A/B testing on creatives, audiences, and landing pages.
 
 &bull; Optimize campaigns based on CPA, CPL, ROAS, CTR, and conversion rates.
 
 &bull; Manage retargeting and remarketing strategies.
 
 &bull; Monitor ad spend and ensure ROI targets are met.
 
 
 
 Lead Generation &amp; Funnel Optimization
 
 
 &bull; Develop and implement lead generation strategies across digital channels.
 
 &bull; Design and optimize landing pages for conversion.
 
 &bull; Build multi-step funnels for B2B lead capture.
 
 &bull; Improve cost per lead (CPL) and lead quality metrics.
 
 &bull; Collaborate with marketing operations specialist to align lead qualification criteria.
 
 
 
 Email Marketing &amp; Marketing Automation
 
 
 &bull; Develop and execute email marketing campaigns.
 
 &bull; Create automated workflows (lead nurturing, onboarding, re-engagement).
 
 &bull; Segment audiences based on behavior and campaign data.
 
 &bull; Optimize open rates, CTR, and conversion rates.
 
 &bull; Manage integrations between website forms, CRM, and email platforms.
 
 
 
 WordPress Website Management
 
 
 &bull; Create and manage landing pages for campaigns.
 
 &bull; Implement on-page SEO best practices.
 
 &bull; Manage website forms and lead capture mechanisms.
 
 &bull; Ensure website performance, speed, and responsiveness.
 
 &bull; Implement campaign-related integrations and tracking scripts.
 
 &bull; Coordinate with developers if advanced customization is required.
 
 
 
 Tracking &amp; Analytics Management
 
 
 </li>
 </ul>
 
 &bull; Implement and manage:
 
 
 
 &bull; Google Analytics (GA4)
 
 
 
 &bull; Google Tag Manager (GTM)
 
 
 
 &bull; Meta Pixel
 
 
 
 &bull; LinkedIn Insight Tag
 
 
 
 &bull; TikTok Pixel
 
 
 &bull; Conversion tracking for all paid platforms
 
 &bull; Set up event tracking, goals, and custom conversions.
 
 &bull; Ensure accurate attribution and data consistency.
 
 &bull; Create performance dashboards and reports.
 
 &bull; Provide actionable insights based on campaign performance.
 
 
 
 Website &amp; Campaign Integrations
 
 
 &bull; Integrate landing pages with CRM systems.
 
 &bull; Set up webhook/API-based integrations when required.
 
 &bull; Ensure seamless data flow between ad platforms, website, and CRM
 
 
 Troubleshoot tracking and data discrepancies
 
 
 
 
 Requirements
 
 
 
 
 
 Qualifications
 
 
 
 
 
 -
 
 Education:
 
 Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.
 
 
 
 -
 
 Experience:
 
 5&ndash;7+ years of experience in digital marketing and performance marketing.
 
 
 
 - Proven experience managing multi-platform paid campaigns.
 
 
 
 - Strong hands-on experience with WordPress.
 
 
 
 - Experience implementing tracking and analytics setups.
 
 
 
 - Experience with CRM integrations and marketing automation tools.
 
 
 
 - Advanced level for Google Ads &amp; GA4
 
 
 
 - Experience with Meta Ads Manager
 
 
 
 - Experience with LinkedIn Campaign Manager
 
 
 
 - Experience with TikTok Ads Manager- X Ads
 
 
 
 - Experience with Google Tag Manager
 
 
 
 - WordPress (Elementor or similar page builders preferred)
 
 
 
 - Email marketing platforms (e.g.,Zoho campaigns, Mailchimp, HubSpot, ActiveCampaign)
 
 
 
 - CRM systems integration
 
 
 
 - Conversion tracking &amp; attribution modeling
 
 
 
 - Basic HTML/CSS (preferred)
 
 
 
 - Strong analytical mindset
 
 
 
 - Data-driven decision making
 
 
 
 - Excellent project management skills
 
 
 
 - High attention to detail
 
 
 
 - Strong communication skills
 
 
 
 - Ability to manage multiple campaigns simultaneously
 
 
 
 - Proactive and solution-oriented
 
 
 
 
 
 
 
 
 EQUAL EMPLOYMENT OPPORTUNITY COMMISSION
 
 
 
 :
 
 
 
 
 Alnafitha IT is an Equal Opportunity Employer and does not discriminate based on race, color, creed, national origin, ancestry, religion, age, citizenship, sex, marital or veteran status, disability or handicap, sexual orientation or any other basis prohibited by applicable law. Alnafitha IT also takes affirmative action to employ, and advance in employment, qualified women, minorities and diversity representations. Alnafitha IT also makes reasonable accommodations for qualified individuals with disabilities, in accordance with the Saudi and Egyptian employment laws.
 
 
 
 
 
</div>

Digital Marketing Senior Specialist

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Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Digital Marketing Senior Specialist