customer advocacy manager

symplr

<div>Overview:
<div>
The Advocacy Program Coordinator supports symplr&rsquo;s customer advocacy initiatives by coordinating reference activities, managing the community platform, and operationalizing Voice of Customer (VoC) insights. Ensures timely fulfillment of reference requests, proactive identification of advocates, and accurate reporting to drive engagement and loyalty.
</div>Duties &amp; Responsibilities:
<ul><li>Process and fulfill reference requests from Sales and Customer Success teams, ensuring timely and accurate matching of advocates</li><li>
Proactively identify and solicit potential advocacy candidates using data from multiple systems (CRM, VoC tools, community platform) for testimonials, case studies, and participation in symplr events</li><li>
Administer and maintain the customer community platform, including onboarding advocates, moderating discussions, and tracking participation</li><li>
Summarize and report on VoC engagement and sentiment analytics; provide actionable insights to Advocacy Program Manager and CX leadership</li><li>
Manage incentive programs for advocates, including tracking, fulfillment, and compliance</li><li>
Produce operational reports on advocacy activities, reference utilization, and program performance</li><li>
Collaborate with Marketing and Customer Support teams to support campaigns, events, and content creation</li><li>
Partner with RFP &amp; Growth (presales) teams to provide references, quotes, etc. to be included in RFP responses</li></ul>
Skills Required:
<ul><li>High school diploma or equivalent, Bachelor&rsquo;s degree preferred</li><li>
At least one year experience in customer marketing, advocacy, or Customer Support operations; experience working across multiple systems (CRM, VoC, community platforms)</li><li>
Strong organizational skills and attention to detail; ability to manage multiple requests and deadlines</li><li>
Familiarity with community platforms and VoC programs; analytical mindset for reporting and insights</li><li>
Ability to work autonomously and influence without authority</li><li>
Experience with CRM (Salesforce), VoC tools, advocacy/community platform (e.g., Influitive), Excel/BI tools</li></ul>
Min: USD $75,000.00/Yr. Max: USD $95,000.00/Yr.</div>

Customer Success | Advocacy Program Coordinator

CommScope

<div><p>In our &lsquo;always on&rsquo; world, we believe it&rsquo;s essential to have a genuine connection with the work you do.</p><p>
CommScope and its brands create cutting-edge network technology that brings people together. As a Ruckus Customer Advocacy Specialist, you will be at the forefront of ensuring a positive customer experience. By fostering strong relationships with customers and collaborating with internal teams, you'll help deliver exceptional service and play a critical role in driving customer success.</p><p><br>
The Customer Advocacy Team supports the Ruckus segment and serves as the primary point of contact for customers, overseeing order fulfillment and addressing customer queries. This role requires you to proactively manage and resolve order issues, ensuring timely and accurate delivery in a fast-paced, B2B environment. You'll be responsible for maintaining customer satisfaction while identifying opportunities for improvement through regular business reviews and collaboration across multiple departments.</p><p></p><p><b><br>
HOW YOU'LL HELP US CONNECT THE WORLD:</b><br>
<br>
We&rsquo;re looking for a Customer Advocacy Specialist who thrives on collaboration and problem-solving. In this role, you&rsquo;ll be the key contact for customers, ensuring timely, smooth and accurate order fulfillment while managing complex queries and making decisions in a dynamic business environment.<br>
<br>
You&rsquo;ll lead regular customer review meetings, using data to resolve discrepancies, improve efficiency, and communicate updates like program changes or pricing as well as ensuring seamless operations through collaboration between supply chain, logistics, trade compliance and finance.<br>
<br>
As a Subject Matter Expert, you&rsquo;ll support channel program initiatives, product launches and onboarding of new SKUs. Your expertise in backlog management and the quote-to-cash process will help drive revenue and resolve order issues. You&rsquo;ll also support sales teams with insights and updates, contribute to process improvements, and take on ad-hoc projects with flexibility and initiative.</p><p></p><p><b><br>
REQUIRED QUALIFICATIONS FOR CONSIDERATION:</b></p><div><ul><li><br>
Self-driven and detail-oriented with strong time management and multitasking skills.</li><li>Excellent communicator and team player, able to collaborate across functions and time zones.</li><li>Proficient in Salesforce, SAP, Microsoft Office (Advanced Excel), Power BI, and Copilot.</li><li>Fluent in English; additional languages such Arabic and French are a plus.</li></ul></div><p><b><br>
YOU'll EXCITE US IF YOU HAVE:</b></p><div><ul><li><br>
Previous experience in customer service, customer advocacy, or related roles within a B2B environment is preferred.</li><li>Experience working with complex order processes and collaborating with cross-functional teams is beneficial.</li></ul></div><p></p><p><b><br>
Why CommScope:</b></p><p>
CommScope is on a quest to deliver connectivity that empowers how we live, work, and learn. Our employees push the boundaries of communications technology that enables game-changing discoveries like 5G, the Internet of Things, and gigabit speeds for everyone, everywhere. With our unmatched expertise in copper, fiber, and wireless infrastructure, our global clients rely on us to outperform today and be ready for the needs of tomorrow.<br>
<br>
If you want to grow your career alongside bright, passionate, and caring people who strive to create what's next&hellip;..come connect to your future at CommScope.<br>
<br>
CommScope is an Equal Opportunity Employer (EEO), including people with disabilities and veterans. If you are seeking an accommodation for the application or interview process, please contact us to submit your request at talentacquisition@commscope.com. You can also learn more about CommScope&rsquo;s accommodation process and EEO policy at https://jobs.commscope.com/eeo</p></div>

Customer Advocacy Specialist

Forter

<div><p><b>About the role:</b></p>
<p>
Are you a strategic storyteller ready to transform customer success into industry thought leadership?</p>
<p>
We are looking for a highly strategic, well-connected and creative Corporate Communications Manager to craft narratives that position Forter as the market leader by highlighting the tangible success of our customers. You will be responsible for translating customer ROI into high-impact, reputation-building stories that resonate with enterprise-level decision makers in the digital commerce and retail industries.</p>
<p>
This position will be based in NY and will follow a hybrid working model.</p>
<p><b>
What you'll be doing:</b></p>
<ul>
<li>Develop and implement comprehensive communication plans in support of our customer advocacy efforts</li>
<li>Partner with our Customer Advocacy Team to identify, recruit, and cultivate deep relationships with high-profile customers to unlock compelling storytelling opportunities (e.g., joint press releases, keynote speaking opportunities, media interviews)</li>
<li>Develop presentations and talk tracks for customer speakers &amp; advocates</li>
<li>Develop and manage an awards &amp; speaking program that positions Forter's customers as industry leaders</li>
<li>Work closely with the Content Marketing and Product Marketing teams to integrate our product messaging into customer-led narratives</li>
</ul>
<p><b>What you'll need:</b></p>
<ul>
<li><b>Proven track record:</b> You have progressive experience in Corporate Communications, Public Relations, or related fields, with a significant focus on using customer advocacy to strengthen brand awareness and industry leadership.</li>
<li><b>Collaborative Spirit:</b> You're a true team player who can partner with peers across the GTM team to get buy-in and assistance to execute effectively.</li>
<li>Strong results: A portfolio of successful, high-profile communications campaigns that secured tier-one media coverage and speaking engagements centered on customer storytelling.</li>
<li><b>Industry knowledge:</b> You're familiar with the digital commerce ecosystem and/or the retail industry, with knowledge of the emerging trends, technologies and issues impacting both.</li>
<li><b>AI Prowress:</b> You know how to leverage AI to drive efficiency in your day-to-day work, helping to scale your impact without sacrificing quality.<br>
Exceptional Storyteller: Mastery of translating complex business concepts (e.g., fraud prevention, risk management, payments) into clear, compelling, and punchy narratives.</li>
<li><b>Confidence</b>: You're comfortable working with executive-level decision makers, building rapport and preparing them for speaking engagements and media interviews.</li>
<li><b>Process oriented:</b> You know how to build long-term plans that align company announcements/campaigns with calls for speakers, industry events, awards and seasonal news cycles.</li>
<li>Existing relationships with tier-one business and technology press and agency experience are a plus</li>
</ul>
<p><b>About us:</b></p>
<p>
Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful&mdash;it can accelerate revenue growth and strengthen a company's connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where&mdash; but who is behind the interaction.</p>
<p>
The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers&mdash;ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We're meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact.</p>
<p><b>
Trust is backed by data &ndash; Forter is a recipient of over 10 workplace and innovation awards, including:</b></p>
<ul>
<li>Great Place to Work Certification (2021, 2022, 2023)</li>
<li>Fortune's Best Workplaces in NYC (2022, 2023 and 2024)</li>
<li>Forbes Cloud 100 (2021, 2022, 2023 and 2024)</li>
<li>#3 on Fast Company's list of &quot;Most Innovative Finance Companies&quot; (2022)</li>
<li>Anti-Fraud Solution of the Year at the Payments Awards (2024)</li>
<li>SAP Pinnacle Awards &quot;New Partner Application Award&quot; (2023)</li>
<li>Fintech Breakthrough Awards &ndash; Best Fraud Prevention Platform (2023)</li>
</ul>
<p><b>Life as a Forterian:</b></p>
<p><i>
We are a team of over 500 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Nordstrom, Priceline, Instacart and ASOS can block fraud, drive revenue and improve customer experience.</i></p>
<p>
At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn't match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.</p>
<div>
<p>Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.</p>
If you need assistance or an accommodation due to a disability, please email us at interviewaccommodation@forter.com. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.</div>
<p><b>
Benefits:</b></p>
<ul>
<li>Competitive salary</li>
<li>Restricted Stock Units (RSUs)</li>
<li>Matching 401K Plan</li>
<li>Comprehensive and generous health insurance, including vision and dental coverage
</li><li>Home office allowance</li>
<li>Generous PTO policy</li>
<li>Half day Fridays</li>
</ul><div><b>Hybrid work:</b></div>
<p>
At Forter, we embrace a hybrid work model that blends in-person connection with the flexibility of remote work. Team members based near our key hubs are expected to work from the office at least three days per week. We believe that regular face-to-face collaboration fuels professional development, strengthens our culture, and builds the relationships that help teams thrive.</p>
<ul><li><b>Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.</b></li></ul>
<p><i>
Salary Range: $93,000 - $119,000 annually + bonus + equity + benefits</i><br>
<i>The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level.</i></p><div><p><b>
Forter's Applicant Privacy Policy</b></p></div></div>

Corporate Communications Manager

Zycus Infotech

<p></p><div><div><div><div><div><div><p><b>About Us</b></p><div><div><div>
Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.</div><div>
The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.<b>We Are An Equal Opportunity Employer:</b></div><div>
Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.</div></div></div></div></div></div></div></div>
<div><div><div><div><p><b>Job Description</b></p><div><div><div>
Zycus is looking for a dynamic <b>Customer Marketing Leader</b> to own and scale our global <b>customer engagement, advocacy, and growth programs</b>. This role will focus on strengthening relationships with existing customers, amplifying success stories, and driving <b>cross-sell and up-sell campaigns</b> that contribute directly to revenue. If you have deep experience in <b>customer marketing within B2B SaaS</b> and a passion for turning satisfied clients into brand advocates, this is your opportunity to make an impact.</div><div></div><div><b><br>
Key Responsibilities:</b></div><div></div><div><b><br>
1. Customer Engagement &amp; Advocacy</b></div><ul>
<li>Design and implement customer engagement programs to build loyalty and strengthen relationships.</li>
<li>Lead <b>customer advocacy initiatives</b> such as reference programs, G2/Capterra reviews, and testimonials.</li>
<li>Drive creation of <b>customer success stories, case studies, and PR features</b> to showcase value.</li></ul><div><b>
2. Cross-Sell &amp; Up-Sell Campaigns</b></div><ul>
<li>Partner with Product Marketing and Sales to identify growth opportunities within existing accounts.</li>
<li>Plan and execute <b>targeted customer campaigns</b> that highlight Zycus&rsquo; full product suite.</li></ul><div><b>
3. Milestone Celebrations (Go-Live &amp; Go-Value)</b></div><ul>
<li>Celebrate customer achievements such as project go-lives and realized business outcomes.</li>
<li>Create communication plans and marketing collateral that amplify these milestones.</li></ul><div><b>
4. Customer Events &amp; Thought Leadership</b></div><ul>
<li>Identify and manage <b>customer participation in Zycus-hosted and third-party events</b>.</li>
<li>Prepare customers for <b>speakerships, webinars, and panel discussions</b> to increase visibility.</li></ul><div><b>
5. Customer Referenceability</b></div><ul>
<li>Develop and manage strategies to increase the pool of referenceable customers.</li>
<li>Maintain a structured <b>reference library</b> to support sales teams.</li></ul><div><b>
6. Analytics &amp; Reporting</b></div><ul>
<li>Measure and report on the impact of customer marketing initiatives on <b>retention, advocacy, and revenue growth</b>.</li>
<li>Use engagement data and feedback to refine and optimize strategies.</li></ul></div></div><p><b>
Job Requirement</b></p><div><div><ul>
<li><b>10&ndash;12 years</b> of experience in <b>Customer Marketing / Customer Advocacy / Customer Engagement</b>, preferably in <b>B2B SaaS or Enterprise Tech</b>.</li>
<li>Proven success in <b>designing and executing customer marketing programs</b> at scale.</li>
<li>Strong <b>storytelling and content creation skills</b> for impactful customer case studies.</li>
<li>Excellent communication and <b>CXO-level relationship management skills</b>.</li>
<li>Experience with <b>CRM tools, marketing automation, and data analytics</b>.</li></ul><div></div><div><b><br>
Preferred Attributes</b></div><ul>
<li>Hands-on experience with <b>customer reference programs</b>.</li>
<li>Exposure to <b>customer-centric events and advocacy platforms</b>.</li>
<li>Knowledge of the <b>Source-to-Pay or Procurement domain</b> (preferred, not mandatory).</li></ul><div></div><div><b><br>
What&rsquo;s in it for you?</b></div><ul>
<li>Opportunity to work with cutting-edge AI-driven technology and a globally recognized leader in procurement software.</li>
<li>Be part of a fast-paced, innovation-driven organization committed to excellence.</li>
<li>Competitive compensation and benefits.</li>
<li>A culture that fosters growth, collaboration, and success.</li></ul><div></div><div><b><br>
Why Zycus?</b></div><ul>
<li><b>Industry Leadership</b>: Work with a global leader in <b>AI-powered procurement software</b>.</li>
<li><b>Innovation-Driven Culture</b>: Be part of a fast-paced, collaborative, and creative marketing team.</li>
<li><b>Impactful Role</b>: Shape Zycus&rsquo; customer marketing strategy and directly influence growth.</li>
<li><b>Competitive Rewards</b>: Competitive salary, performance bonuses, health &amp; retirement benefits.</li>
<li><b>Career Development</b>: Access to global exposure, training programs, and growth opportunities.</li></ul></div></div></div></div></div></div></div><p></p>

Director of Customer Marketing

Locus.sh

<div><div><div><b>Location</b> : Bangalore; (Full Time, Onsite)</div><div><b>
About Locus</b></div><p>
Battle-tested in 350+ deployments across 30+ countries, Locus is an agentic Transportation Management System for all-mile, all-channel, trusted by enterprises like Unilever, Nestl&eacute;, and Siam Makro.</p><p>
The platform unifies orders, capacity, and carrier networks into one living plan, aligning planning, execution, and settlement so promises become proof. AI co-pilots with guardrails surface risk early and recommend the next best move to protect SLAs and reduce empty miles.</p><p>
 In 2025, Locus joined the Ingka Group (IKEA Retail) family, marking a major milestone in our journey. Backed by the scale and strength of IKEA, we continue to operate independently while accelerating our mission to make global supply chains faster, smarter, and more sustainable.</p><h3 class="jobSectionHeader"><b>
Our Global Footprint</b></h3><p>
Headquartered in Bangalore, with teams across the U.S., U.K., UAE, and Southeast Asia, Locus brings together 170 + engineers, designers, and problem-solvers united by a single goal: to reinvent how the world moves goods.</p><h3 class="jobSectionHeader"><b>
Traits We Value</b></h3><p>
We look for people who are:</p><ul><li><p>
Global in mindset: curious about diverse markets and ideas.</p></li><li><div><br>
Unrelenting in drive: energized by complex challenges.</div></li><li><div><br>
Intelligent in approach: analytical, creative, and thoughtful.</div></li><li><div><br>
Dynamic in execution: adaptive and decisive in fast-moving contexts.</div></li><li><p><br>
Exact in craft: detail-oriented and committed to excellence.</p></li></ul><h3 class="jobSectionHeader"><b>
The Opportunity</b></h3><p>
We are seeking a Customer Success Leader to drive customer value, retention, and growth for our APAC enterprise accounts.</p><p>
The ideal candidate will have a proven track record managing B2B SaaS customers in the Supply Chain, Logistics, or Transportation domain, with hands-on experience across post-sales engagement, renewals, and account strategy.</p><p>
This role is a blend of strategic account management and customer advocacy, focusing on building deep relationships, driving product adoption, and ensuring measurable ROI for clients across global logistics networks.You will be driving high retention and expansion rates, standardizing the customer journey, and managing the teams that execute onboarding, support, and account management</p><h3 class="jobSectionHeader"><b>
Key Responsibilities</b></h3><ul><li><div>
Build, mentor, and manage a geographically distributed CS team across multiple APAC markets</div></li><li><div>
Develop and execute region-specific customer success strategies that account for diverse market needs, cultural nuances, and business environments</div></li><li><div>
Establish scalable processes and playbooks that drive consistent customer outcomes across the region</div></li><li><div>
Drive seamless onboarding experiences, accelerate product adoption, and maximize customer lifetime value</div></li><li><div>
Identify expansion opportunities and collaborate with Sales to drive net revenue retention</div></li><li><div>
Champion customer advocacy programs to generate references, case studies, and testimonials specific to APAC markets</div></li><li><div>
Proactively manage renewals and mitigate churn risks through data-driven health monitoring</div></li><li><div>
Partner with Product, Sales, and Support teams to be the voice of APAC customers</div></li><li><div>
Influence product roadmap based on regional market requirements and customer feedback</div></li><li><div>
Ensure seamless handoffs and coordinated customer experiences across all touchpoints</div></li><li><div>
Leverage CRM and analytics tools (e.g., Salesforce, Gainsight, HubSpot) to maintain accurate health metrics and forecasts.</div></li></ul><div></div><h3 class="jobSectionHeader"><b><br>
What We&rsquo;re Looking For</b></h3><ul><li><p>
12+ years in Customer Success, Account Management, or Strategic Consulting with at least 5+ years leading CS teams in a senior leadership capacity</p></li><li><div>
Demonstrated success building, scaling, and managing high-performing, geographically distributed teams across multiple markets</div></li><li><div>
Proven track record of developing talent, establishing team structures, and creating scalable CS frameworks and playbooks</div></li><li><div>
Experience managing strategic enterprise accounts ($500K+ ARR) in B2B SaaS or enterprise technology companies</div></li><li><div>
Strong domain knowledge in Supply Chain Management, Logistics, or related industries (e.g., procurement, warehouse management, transportation)</div></li><li><div>
Technical fluency to understand complex product architectures, integrations, and how they solve real business problems</div></li><li><div>
Experience operating in Southeast Asia (SEA) and Additional exposure to India and/or Middle East markets is highly preferred</div></li><li><div>
with deep understanding of regional business practices, cultural nuances, and customer expectations</div></li><li><div>
Experience navigating diverse regulatory environments and adapting CS strategies for different markets</div></li><li><div>
Strong executive presence with ability to lead QBRs, steering committees, and customer advisory boards</div></li><li><div>
Experience leading diverse, multi-functional teams including Customer Success Managers, Technical Account Managers and Service HelpDesk.</div></li><li><div>
Ability to foster collaboration, break down silos, and create a culture of customer-centricity across the organization</div></li><li><p>
Strong coaching and mentorship skills with focus on developing future leaders</p></li></ul><h3 class="jobSectionHeader"><b>
Why Locus</b></h3><ul><li><p>
Work with a high-impact global team building category-defining logistics tech.</p></li><li><div>
Opportunity to shape the success strategy for global logistics clients.</div></li><li><div>
Work at the intersection of technology and supply chain transformation.</div></li><li><div>
Collaborative culture with autonomy, ownership, and global exposure.</div></li></ul><h3 class="jobSectionHeader"><b><br>
 Why Join Us</b></h3><p>
 This is not just a leadership role&mdash;it&rsquo;s a company-building role. At Locus, you&rsquo;ll:</p><ul><li><p>
Define how enterprises experience our product post-sale</p></li><li><div><br>
Work with some of the world&rsquo;s most sophisticated customers</div></li><li><div><br>
Build a legacy of customer-centricity, one region at a time</div></li><li><p><br>
Work closely with founders and the executive team to shape the future of a global tech brand</p></li></ul></div></div><p></p>

Senior Director - Customer Success(APAC)

SecureW2

<div><p>SecureW2 is a fast-growing cybersecurity startup, and we&rsquo;re hiring our first Customer Marketing Lead to build out programs that educate and engage our customers so they&rsquo;re successful and happy.</p><p></p><p><br>
This role creates enterprise demand by commercializing our category advantage and transforming our thought leadership into urgency in the enterprise security buying cycle. You&rsquo;ll take the lead on building lifecycle comms, customer storytelling, and reference programs that make our customers central to how we grow. That means designing onboarding experiences that feel human, not robotic. That means turning quiet champions into loud advocates &mdash; on review sites, in case studies, and on social.</p><p></p><p><br>
We&rsquo;ve already got happy customers. Your job is to activate them and turn that happiness into retention, expansion, and referrals. You&rsquo;ll work cross-functionally with Customer Success, Product Marketing, Support, and Demand Gen to make sure our users feel heard, supported, and celebrated.</p><p></p><p><br>
What You&rsquo;ll Do</p>
<p>
Build the customer lifecycle</p>
<ul>
<li>Design and launch onboarding, adoption, and renewal comms</li>
<li>Write and automate thoughtful lifecycle emails that help customers unlock more value</li>
<li>Support CS with marketing support</li>
<li>Track usage and behavior signals to trigger nudges, education, and upgrade</li>
</ul>
<p>Turn customers into advocates</p>
<ul>
<li>Identify champions through usage data, CS calls, and LinkedIn presence</li>
<li>Manage customer reviews (G2, PeerSpot, Reddit): increase velocity, quality, and reach</li>
<li>Build a reference program (case studies, quotes, referrals)</li>
<li>Partner with Content and Social to publish customer stories that accelerate pipeline</li>
<li>Launch customer spotlights and short video testimonials</li>
</ul>
<p>Run programs that deepen relationships</p>
<ul>
<li>Help with our first Customer Advisory Board and &ldquo;Customer Office Hours&rdquo; series</li>
<li>Design and maintain agentic and AI-powered workflows to speed delivery, including tools like ChatGPT and Gemini, plus connectors like Zapier and n8n.</li>
<li>Help plan and promote adoption-focused webinars</li>
<li>Own our customer newsletter</li>
</ul>
<p>Measure and iterate</p>
<ul>
<li>Track influence on NRR and expansion deals</li>
<li>Work with CS on 1:1 marketing for key accounts</li>
<li>Measure customer awareness and receptiveness to our USP</li>
<li>Share what&rsquo;s working in CS/Marketing syncs</li></ul><br>
<p></p>
<p>
What You&rsquo;ll Bring</p>
<ul>
<li>A point of view on how thought leadership can translate into customer pipeline.</li>
<li>3 to 5 years in B2B SaaS marketing, ideally with 2+ years delivering on customer marketing, lifecycle, or advocacy</li>
<li>Deep-rooted love for leveraging AI to bring efficiency to workflows.</li>
<li>Exceptional writing and communication skills. You can talk to customers, and they&rsquo;ll trust you with their stories.</li>
<li>Experience working cross-functionally with CS, Sales, Product Marketing, and Demand Gen</li>
<li>A portfolio of successful campaigns, customer stories, or review programs</li>
<li>Bonus: cybersecurity background or deep empathy for technical buyer journeys</li>
<li>A bias for building: you&rsquo;ll pilot fast, measure often, and improve as you go</li></ul></div>

Customer Marketing Lead

Adobe

Our Company
<br><br>
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
<br><br>
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
<br><br>
The Opportunity
<br>Join us to lead, grow and define the vision for the ultimate community of Adobe customers! In this role, you will deliver and execute the strategy to turn our customers into enthusiastic advocates by building knowledge, connections and deepening relationships from adoption to advocacy!
<br>What You’ll Do
<br><br>
The Vision and Strategy
<br><br>
Serve as a primary customer and market-facing evangelist for Adobe’s products and practitioners.
<br><br>
Build vibrant and engaging communities of Adobe marketers in the agentic era
<br><br>
Define and lead the vision for a unified learning platform to drive product mastery, ecosystem loyalty, value realization and customer success.
<br><br>
Platform Leadership
<br><br>
Build the ultimate experiential learning destination, leveraging AI for personalization, gamification, and credentialing.
<br><br>
Ensure global scalability, accessibility, and seamless integration with Adobe’s ecosystem.
<br><br>
Partner across the enterprise to align learning pathways with product evolution and go-to-market priorities.
<br><br>
Lead adoption marketing motions that ensure Adobe customers develop the skills needed to successfully adopt their enterprise products and discover the products’ most compelling features.
<br><br>
Content and Curriculum
<br><br>
Work across the enterprise with a cross-functional team to build compelling and engaging content including in-product guides, email nurtures, webinars, and co-authored content with expert customers.
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Nurture advocacy in customer communities and deliver in-person and virtual skill building events, oversee user groups worldwide, grow an expert “champion” program, and deliver an annual success recognition gala.
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Establish frameworks for microlearning, simulations, and generative AI-driven knowledge assistance.
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Ensure all educational content reflects Adobe’s brand voice, innovation ethos, and values.
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Led an engagement and training program for the marketing community with broad reach in partnership with other organizations inside Adobe.
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Establish performance metrics that connect engagement to retention and growth.
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Lead a team of data analysts that oversee organic traffic metrics (SEO), produce statistical models that predict retained revenue from content and product feature usage, and implement Adobe technology to deliver personalized content to users at scale.
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Ecosystem and Community
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Build and nurture a vibrant learner community through recognition programs, leaderboards, and career pathways.
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Partner with universities, certification bodies, and professional associations to expand Adobe credentials’ market value.
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Represent Adobe externally as a thought leader in digital learning and ecosystem enablement.
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What you’ll need to succeed
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A minimum of ten years of experience in customer marketing, product management, data analytics, or community leadership, with deep expertise in digital customer engagement at scale
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Experience leading teams in an agile software development environment including user stories and use cases, functional and non-functional requirements, and acceptance criteria to clearly define and communicate new services, features, and capabilities
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A proven track record of building and growing global community or enablement programs that deliver measurable impact
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Strong executive presence and cross-functional leadership, with the ability to influence across product, marketing, and field organizations
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Analytical rigor and storytelling ability—translating data, feedback, and insights into compelling narratives and business outcomes
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Passion for customer connection and celebration, grounded in empathy and creativity
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Bachelor’s degree required; MBA or equivalent experience preferred
<br>Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $185,900 -- $391,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
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At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
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In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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<b>State-Specific Notices:</b><br>
<b>California :</b><br>
Fair Chance Ordinances
<br>Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
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<b>Colorado:</b><br>
Application Window Notice
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If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
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<b>Massachusetts:</b><br>
Massachusetts Legal Notice
<br>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
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Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Sr. Director, Community & Experience League

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