customer lifecycle manager

Concentrix

<div>
 <p>
  As a direct sales representative, you will be responsible for selling technology solutions, identifying customer needs, generating sales opportunities, closing deals, and ensuring customer satisfaction through regular engagement with new and established clients.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description:
  </strong>
 </p>
 <p>
  &bull; Be the first contact point for many customers, deliver a strong first impression, and set the foundation for long-term customer relationships.
 </p>
 <p>
  &bull; Quarterback sales from lead to purchase; be the main point of contact for Microsoft's customers, leading the sales strategy, overcoming objections, and negotiating success.
 </p>
 <p>
  &bull; Engage with small and medium businesses across industries, company sizes, and types to determine their needs and identify opportunities to fulfil them with Microsoft's leading cloud technologies.
 </p>
 <p>
  &bull; Obsess Microsoft&rsquo;s customers and prospects to deliver a world-class customer engagement experience.
 </p>
 <p>
  &bull; Secure customer wins for Microsoft Cloud: Maximize upsell and cross-sell opportunities by collaborating with Solution Specialists and Partner Connection Managers
 </p>
 <p>
  &bull; Position competitive offerings and solutions in the context of customer needs and experiences
 </p>
 <p>
  &bull; Demonstrate verbally and in writing how customers can capture value and envision their future with Microsoft&rsquo;s technologies.
 </p>
 <p>
  &bull; Effectively turn prospects and qualified leads into opportunities and revenue pipelines by filtering them through different criteria, e.g., BANT (budget, authority, need, and timeline)
 </p>
 <p>
  &bull; Leverage social, digital, video, chat, phone, and demonstration environments to effectively reach, sell, and manage Microsoft customers.
 </p>
 <p>
  &bull; Collect customer feedback and articulate it back to the business. &ldquo;Voice of the customer.&rdquo;
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements:
  </strong>
 </p>
 <p>
  &bull; Bachelor's degree (4 years) required.
 </p>
 <p>
  &bull; 2-3+ years of sales experience with a proven track record of success is required. Minimum 2 years of sales IT industry experience required.
 </p>
 <p>
  &bull; Minimum 2 years of sales account management or customer management experience required.
 </p>
 <p>
  &bull; Familiarity with modern sales techniques and tools, including experience in retail sales, corporate internships, or entrepreneurial programs.
 </p>
 <p>
  &bull; Experience working with or selling Azure, Office 365, Dynamics 365 (Microsoft Products), or similar solutions is preferred.
 </p>
 <p>
  &bull; Microsoft Fundamentals certification on Azure/Modern Workplace/BizApps is preferred.
 </p>
 <p>
  &bull; A self-starter with a track record of outstanding performance and achieving goals. Ability to work independently drives personal performance, takes ownership of training and skill enhancement, and seeks continuous quality improvement.
 </p>
 <p>
  &bull; Strong interpersonal skills and excellent oral, written, and verbal business communication skills. Ability to successfully communicate with contacts via the phone (cold calling and established relationships), email, video, and presentations.
 </p>
 <p>
  &bull; General knowledge of the IT industry (with minimum 1-year proven industry experience), with the capacity to learn and retain knowledge about individual products and business solutions quickly and accurately.
 </p>
 <p>
  &bull; Achievement and success-driven personality, motivated by performance rewards for exceeding annual sales goals through strategic sales leadership and strong cross-business collaboration.
 </p>
 <p>
  &bull; Solid time management skills and the ability to work independently or under supervision with high integrity.
 </p>
 <p>
  &bull; Experience using Microsoft Office Suite applications, Windows OS, and Client Relationship Management (CRM) system(s) such as Dynamics 365, Salesforce, etc.
 </p>
 <p>
  &bull; Passion for cloud technologies and changing the world.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Language skills:
  </strong>
  &bull; English: Fluent (verbal and written)
 </p>
</div>


customer Lifecycle Manager

Anghami

<div>
 <p>
  <strong>
   About Anghami:
  </strong>
 </p>
 <p>
  Anghami Inc. is home to two of the region&rsquo;s most dynamic digital entertainment platforms&mdash;Anghami and OSN+. Together, they&rsquo;ve created a powerhouse reshaping how the Middle East and North Africa (MENA) region experiences music, premium video, podcasts, and live entertainment.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Founded in 2012, Anghami is the MENA region&rsquo;s leading multimedia streaming platform, connecting a community of over 120 million users, including 2.5 million paid subscribers. With headquarters in Abu Dhabi and offices across Dubai, Beirut, Cairo, and Riyadh, Anghami proudly became the first Arab tech company listed on NASDAQ (ANGH), making it more than a platform&mdash;it&rsquo;s a hub for innovation, offering diverse entertainment experiences.
 </p>
 <p>
  <br/>
 </p>
 <p>
  In 2024, Anghami joined forces with OSN+, the region's go-to platform for premium video streaming. OSN+ is known for its exclusive HBO series, Max Originals, and a great mix of local and international content. With top partnerships with studios like Warner Bros. and NBC Universal, OSN+ brings even more exciting entertainment to the Anghami ecosystem, offering a complete experience for millions of users.
 </p>
 <p>
  <br/>
 </p>
 <p>
  At Anghami Inc., we&rsquo;re passionate about building experiences that empower users to explore, connect, and share through entertainment. The team constantly pushes boundaries, crafting tools and features that allow people to express themselves and tell their unique stories.
 </p>
 <p>
  Headquartered in Abu Dhabi, UAE, Anghami operates in 16 countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Role:
  </strong>
 </p>
 <p>
  We are seeking a high-agency and data-driven Lifecycle Growth Manager to lead our user lifecycles across the Anghami and OSN+ platforms. You will be responsible for developing and executing an overall lifecycle strategy aimed at creating self reinforcing growth loops, platform adoption, content awareness, revenue and subscriber growth. This is an org level high impact role sitting within a fast-moving team. You will govern all communications, off-app lifecycle experience and down-stream journeys, driving subscription and engagement goals while collaborating with cross-functional teams: product, creative, data and brand. Key channels of ownership will be email, push-notifications, in-app notifications, whatsapp and more.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What you&rsquo;ll be doing:
  </strong>
 </p>
 <ul>
  <li>
   Design, develop, and implement end-to-end lifecycle campaigns that drive subscription conversion, activation, engagement, retention, loyalty and win-backs that cut across channels, primarily email, in-app messaging, and push notifications.
  </li>
  <li>
   Lead and own all stages of CRM projects from ideation to execution, including planning, briefing, coordination with stakeholders, setup, and performance tracking.
  </li>
  <li>
   Monitor and analyze campaign performance using a variety of tools (e.g., Looker, Amplitude, Spreadsheets) to derive actionable insights.
  </li>
  <li>
   Regularly conduct A/B tests and other experiments to optimize key metrics such as open rates, CTR, and conversion rates, churn reactivation, ensuring alignment with company growth objectives.
  </li>
  <li>
   Work closely with Brand, Editorial, Creative and Product teams to optimize user onboarding experiences and improve the conversion rate of free users to premium subscribers.
  </li>
  <li>
   Collaborate with the Analytics teams to define and refine audience segmentation for targeted campaigns, ensuring the right message reaches the right user at the right time.
  </li>
  <li>
   Manage the CRM marketing calendar, planning proactively for upcoming campaigns and ensuring alignment with broader marketing strategies.
  </li>
  <li>
   Continuously assess, evaluate, and troubleshoot marketing data, tools, and processes to support the development of scalable and personalized lifecycle programs.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Must Haves:
  </strong>
 </p>
 <ul>
  <li>
   5+ years of hands-on experience in Lifecycle Marketing/ Growth Marketing/ Product Marketing / CRM / CLM / Marketing Automation / Customer Engagement.
  </li>
  <li>
   Track record of leading successful growth projects driving profitability, engagement, subscription, retention
  </li>
  <li>
   Hands-on experience of 3+ years in at least one of the sophisticated CRM tools (Braze, Salesforce marketing cloud, Clevertap, MoEngage, etc.) in a consumer internet org.
  </li>
  <li>
   Strong analytical skills with 2+ years of experience in marketing analytics tools e.g. Adobe Analytics (Omniture), Amplitude, etc.
  </li>
  <li>
   Excellent project management skills with the ability to handle multiple projects simultaneously and deliver results in a fast-paced agile environment.
  </li>
  <li>
   Must have worked in a role that entailed running experiments, A/B tests, multivariate tests, contextual bandits
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Nice to have:
  </strong>
 </p>
 <ul>
  <li>
   Experience in Subscription Businesses, OTTs, Streaming Platforms is a plus.
  </li>
  <li>
   SQL experience and proficiency
  </li>
  <li>
   Direct experience using Braze
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About You
  </strong>
 </p>
 <ul>
  <li>
   Ability to bring strategic clarity on ambiguous problems
  </li>
  <li>
   Operates with high-agency
  </li>
  <li>
   Knack for data and nuanced judgement biased towards customer experience
  </li>
  <li>
   Speed and execution-obsessed
  </li>
  <li>
   Resourceful and low-ego, learning mindset
  </li>
  <li>
   Ability to lead with influence
  </li>
 </ul>
</div>


Lifecycle Growth Manager

Tamara

<p> <strong>What you ll do:</strong> </p>
<ul>
<li> <strong>Lifecycle Campaign Architecture</strong>   Lead the design and implementation of multi-channel customer journeys (email, push, in-app, SMS) with advanced segmentation, personalization, and automation.</li>
<li> <strong>Complex CRM Logic Implementation</strong>   Expertly configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content to deliver hyper-personalized experiences.</li>
<li> <strong>Own Strategic Projects</strong>   Define and drive the CRM strategy for key initiatives such as customer lifecycle management and product adoption, ensuring measurable impact on engagement and retention.</li>
<li> <strong>Technical Execution</strong>   Manage complex CRM workflows, integrations, and troubleshooting.</li>
<li> <strong>Data-Driven Optimization</strong>   Analyze campaign performance and user behavior to continually refine targeting, content, and triggers.</li>
<li> <strong>Stakeholder Collaboration</strong>   Partner with product, data, engineering, and marketing teams to ensure CRM initiatives align with business goals.</li>
<li> <strong>Platform Expertise</strong>   Serve as the internal subject-matter expert on CRM tools, ensuring best practices in template design, deliverability, and compliance.<br> <br> </li>
</ul>

Senior CRM Automation Specialist

Landmark Group

<div><p>Key Responsibilities 1. CRM Operations &amp; Campaign Management &bull; Execute daily CRM campaigns, journeys, and automations through Bloomreach Engagement. &bull; Manage campaign briefing, audience segmentation, testing, and QA across channels (email, SMS, push, WhatsApp, etc.). &bull; Coordinate campaign calendar and ensure timely execution across all territories. 2. Automation &amp; Personalization &bull; Design and implement new customer journeys and lifecycle automations to drive engagement and retention. &bull; Collaborate with analytics and product teams to identify new opportunities for personalization and trigger based communication. &bull; Continuously A/B test and optimize campaigns for conversion and engagement uplift. 3. Data &amp; Reporting &bull; Monitor campaign performance metrics (CTR, open rate, conversion rate, unsubscribe rate). &bull; Build and maintain dashboards and performance trackers using Bloomreach reports. &bull; Present insights and actionable recommendations to improve CRM performance. 4. Cross-Functional Collaboration &bull; Work closely with category, merchandising, and creative teams to align messaging and offers. &bull; Coordinate with tech and analytics teams for data hygiene, integration, and automation improvements. &bull; Support CRM Manager in planning CRM strategy and monthly targets.</p></div>
<br><div><p>2&ndash;4 years of experience in Ecommerce CRM, Retention, or Marketing Automation roles. &bull; Hands-on experience with Bloomreach Engagement, Salesforce Marketing Cloud, MoEngage, or similar CRM platforms. &bull; Strong understanding of customer segmentation, lifecycle marketing, and personalization logic. &bull; Proficient in using analytics and reporting tools for performance evaluation. &bull; Excellent coordination, attention to detail, and project management skills. &bull; Good understanding of Ecommerce KPIs and customer journey touchpoints.
</p><p>Experience working with Bloomreach Engagement is a strong advantage. &bull; Basic understanding of HTML for email templates and data mapping. &bull; Strong analytical and problem-solving mindset with a curiosity to automate manual processes. &bull; Comfortable working in a fast-paced, data-driven retail environment</p></div>
<br><div><p>Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.
</p><p>Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.
</p><p>We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.</p></div>
<br><div><div><p>Founded in Kuwait in 2005. Centrepoint forms part of the Landmark Group and is home to four of the region&rsquo;s most beloved, fordable and stylish brands &ndash; Splash, Shoe mart, Babyshop , and Lifestyle . Today, we cater to multiple m arkets across eight countries in the Middle East and Africa, with 142 stores occupying 6.2 million square feet of retail space. With numerous new store openings planned for the future , Centrepoint is committed to expanding our footprint while simultaneously moving towards absolute environmental sustainability.
</p></div><div><div>Whether you&rsquo;re looking to beautify yourself, your family or your home, Centrepoint is proud to be the one stop destination trusted by generations of value seeking customers who seek quality without compromise. Delivering as industry leading omni channel customer experience, we pride ourselves on being at the forefront of the regions retail landscape, where we continue to set industry be nchmarks with a philosophy of beauty, quality and inclusivity that gives consumers access to popular trends as well as life&rsquo;s essentials in consider ed retail and online environments.</div></div></div>

Executive - CRM

HALA

<div>
 <p>
  <strong>
   Who Are We
  </strong>
 </p>
 <p>
  <br/>
  HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.
 </p>
 <p>
  <br/>
  HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments, HALA Cashier and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.
 </p>
 <p>
  <br/>
  Founded in 2017, HALA is currently duly licensed by the Saudi Arabian Central Bank as well as the Financials Services Regulatory Authority (FSRA) in Abu Dhabi Global Market.
 </p>
 <p>
  &nbsp;
 </p>
 <p>
  Key Responsibilities
 </p>
 <p>
  CX Strategy &amp; Leadership
 </p>
 <ul>
  <li>
   Define and lead the enterprise-wide CX vision, strategy, and roadmap aligned with business objectives.
  </li>
  <li>
   Establish and monitor KPIs to measure customer satisfaction, loyalty, and lifetime value.
  </li>
  <li>
   Serve as advocate for the customer, ensuring CX principles are embedded in all business decisions.
  </li>
 </ul>
 <p>
  Customer Lifecycle Management
 </p>
 <ul>
  <li>
   Own the end-to-end customer lifecycle, from onboarding to renewal and advocacy.
  </li>
  <li>
   Develop and implement retention, loyalty, and advocacy programs that maximize customer lifetime value.
  </li>
  <li>
   Identify friction points and design proactive interventions to reduce churn and improve engagement.
  </li>
 </ul>
 <p>
  Journey Management &amp; Design Thinking
 </p>
 <ul>
  <li>
   Map, analyze, and continuously optimize customer journeys across all channels and touchpoints.
  </li>
  <li>
   Apply design thinking methodologies to co-create innovative solutions with customers and internal teams.
  </li>
  <li>
   Drive service design initiatives that deliver seamless, personalized, and scalable experiences.
  </li>
 </ul>
 <p>
  Voice of the Customer (VoC) &amp; Insights
 </p>
 <ul>
  <li>
   Lead the design, testing, and refinement of customer surveys, feedback loops, and VoC programs.
  </li>
  <li>
   Translate customer insights into actionable strategies for product, service, and process improvements.
  </li>
  <li>
   Benchmark customer satisfaction and loyalty metrics against industry standards to assess performance.
  </li>
 </ul>
 <p>
  Cross-Functional Collaboration
 </p>
 <ul>
  <li>
   Partner with Marketing, Sales, Product, and Operations to align customer insights with business priorities.
  </li>
  <li>
   Influence product roadmaps and service delivery models based on customer journey analytics.
  </li>
  <li>
   Build and mentor a high-performing CX team with expertise in research, analytics, and experience design.
  </li>
 </ul>
 <p>
  Culture &amp; Capability Building
 </p>
 <ul>
  <li>
   Design and facilitate training programs to instill customer-centric practices across the organization.
  </li>
  <li>
   Provide tools, resources, and communication strategies to empower employees to deliver exceptional experiences.
  </li>
  <li>
   Foster a culture of continuous improvement, experimentation, and customer-centric innovation.
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  Qualifications &amp; Competencies
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business, Management Information Systems, Industrial Engineering, or a related field (Master&rsquo;s preferred).
  </li>
  <li>
   7+ years of progressive experience in customer experience, service design, or related fields, with at least 3 years in a leadership role.
  </li>
  <li>
   Proven track record of developing and executing CX strategies, lifecycle management, and journey optimization.
  </li>
  <li>
   Strong expertise in journey mapping, design thinking, and customer research methodologies.
  </li>
  <li>
   Demonstrated ability to influence at the executive level and drive cross-functional alignment.
  </li>
  <li>
   Exceptional leadership, communication, and stakeholder management skills.
  </li>
  <li>
   Data-driven mindset with proficiency in CX analytics, CRM platforms, and customer feedback tools.
  </li>
  <li>
   Familiar with customer engagement platforms
  </li>
  <li>
   Certification in CX (e.g., CCXP) or related fields is highly desirable.
  </li>
  <li>
   Experience in fintech or other fast-paced, customer-centric industries is a strong plus.
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  &nbsp;
 </p>
 <strong>
  What We Offer You
  <br/>
 </strong>
 <strong>
  We believe you will love working at HALA!
 </strong>
 <ul>
  <li>
   We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
  </li>
  <li>
   We offer highly competitive compensation packages, including the potential for shares.
  </li>
  <li>
   We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
  </li>
  <li>
   Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry.
  </li>
  <li>
   We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
  </li>
  <li>
   You will be given a lot of responsibility and trust.&nbsp;We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best.
  </li>
 </ul>
 &nbsp;
 <strong>
  If you think you have what it takes to join a remarkable team #apply_now&nbsp;
 </strong>
 <p>
  &nbsp;
 </p>
</div>


Customer Experience Senior Manager

Bayut.com

<p><br></p> <p> <strong>In this role, you will:</strong> </p> <ul> <li>Developing a strategy to engage, retain and re-engage customers during key milestones of the customer lifecycle segments.</li> <li>Creation and running of email, in-app and push notifications; assisting in copywriting, email design and user performance of all C2C and B2C campaigns</li> <li>A/B Testing and optimizing CLM campaigns with strategic content, frequency and audience variations</li> <li>Working closely with all teams to understand the customer base through insight segmentation and data analysis</li> <li>Leading new product features, testing side by side with Product managers and leveraging email marketing &amp; push notifications</li> <li>Increase CLM s traffic &amp; engagement contribution, while maintaining the high quality of relevant and personalized messaging.</li> <li>Constantly analysing data to plan strategies and execute campaigns.</li> <li> Audience building, segmentation and testing</li> <li>Project management and help BI/Tech teams with API based campaigns </li> </ul>

Lifecycle Marketing Executive/Specialist

Backroads

<div><div>About the Marketing Department:<br>
<br>
The Marketing team drives brand awareness, customer engagement, and trip bookings through strategic campaigns, compelling content, and data-driven insights. They manage digital and traditional marketing channels, optimize customer outreach, and enhance the brand&rsquo;s presence to inspire travelers and grow the business.<br>
<br>
The department is comprised of several teams, which include the below:</div><br>
<ul><li>
Direct Mail &amp; CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mail, leveraging data to drive bookings and loyalty.</li><li>
PR &amp; Partnership: Builds brand awareness and credibility through media outreach, strategic partnerships, and influencer collaborations to expand Backroads&rsquo; reach.</li><li>
Website Management: Oversees the website&rsquo;s content, functionality, and user experience to ensure seamless navigation, accurate information, and optimized conversion.</li><li>
Brand, Content, Community: Responsible for the creative design, content and social media presence for the Backroads brand.</li></ul><div></div><div>
About the Role:</div><div>
We&rsquo;re seeking a Senior Manager of CRM, Direct Mail and Loyalty to lead the strategy, execution, and measurement of customer lifecycle initiatives across both digital and offline channels. This role combines strategic campaign leadership with data fluency &ndash; overseeing CRM and direct mail programs that deepen customer engagement, retention, and referrals. You&rsquo;ll collaborate closely with analytics and creative partners to deliver personalized, high-performing programs that drive measurable impact.</div><div></div><div>
What You&rsquo;ll Be Doing:</div><div><i>
CRM &amp; Lifecycle Strategy</i></div><ul><li>
Own the multi-channel CRM roadmap, encompassing email, and direct mail programs.</li><li>
Develop segmentation, targeting, and personalization strategies across customer lifecycle stages (acquisition, onboarding, engagement, retention, and reactivation).</li><li>
Build and optimize automated and triggered campaigns that improve engagement, conversion, and retention KPIs.</li><li>
Develop and evolve campaigns to achieve LTV or segment targets.</li><li>
Collaborate with product and digital teams to integrate CRM touchpoints across web, app, and offline journeys.</li></ul><div><i>
Direct Mail Program Management</i></div><ul><li>
Lead strategy, testing, and execution for direct mail as part of the integrated CRM ecosystem.</li><li>
Manage audience selection, creative testing, production workflows, vendor relationships, and timelines.</li><li>
Oversee campaign QA, ensuring data accuracy and flawless delivery.</li><li>
Align direct mail with digital touchpoints to deliver cohesive omnichannel experiences.</li></ul><div><i>
Analytics &amp; Insights</i></div><ul><li>
Conduct on-going analysis of the prospect and house file to identify gaps for nurture or conversion.</li><li>
Translate data insights into actionable recommendations to improve campaign effectiveness and ROI.</li><li>
Lead post-campaign analyses to understand drivers of performance, attribution impact, and long-term customer value.</li><li>
Partner with other channels to grow base and build attribution methodology.</li><li>
Provide leadership in test design (A/B, holdout, multivariate) to optimize offers, creativity, and segmentation.</li></ul><div><i>
Cross-Functional Collaboration &amp; Leadership</i></div><ul><li>
Partner with creative, product, and operations teams to ensure consistent messaging and operational excellence across channels.</li><li>
Communicate performance results and strategic recommendations to leadership.</li><li>
Serve as the Subject Matter Expert for Product and IT, directing development and maintenance of functional improvements and tracking across systems and platforms to ensure accuracy.</li><li>
Manage and mentor junior marketers or analysts, fostering analytical curiosity and data-driven decision-making.</li><li>
Advocate for continuous improvement, innovation, and best practices in CRM and direct mail analytics.</li></ul><div></div><div>
What You&rsquo;ll Need to Be Successful:</div><ul><li>
7+ years of experience in CRM, lifecycle, or retention marketing with direct ownership of analytics or reporting.</li><li>
Proven success managing integrated CRM and direct mail programs end-to-end.</li><li>
Advanced proficiency with CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign).</li><li>
Strong analytical skills &mdash; able to interpret data, create dashboards, and present insights clearly.</li><li>
Hands-on experience with data visualization tools (e.g., Tableau, Looker, Power BI) and working knowledge of SQL or similar query languages.</li><li>
Deep understanding of segmentation, testing methodology, and attribution.</li><li>
Excellent cross-functional communication, project management, and attention to detail.</li><li>
Experience leading or mentoring a small team preferred.</li></ul><div></div><div>
Work Environment:</div><ul><li>
On-site, Berkeley, CA</li><li>
4 days in-office</li></ul><div></div><div>
About Backroads:</div><div>
At Backroads we&rsquo;re passionate about connecting our guests with so many of the most beautiful places in the world. We use our four-plus decades of expertise to create exceptional biking, hiking, and multi-adventure trips in over 50 countries for people wanting a deeper and richer travel experience. We travel on land as well as by small luxury ships on active river and ocean cruises. Our trips are for all ages &ndash; including dedicated itineraries just for families. We are known for our unwavering attention to quality. We have a dynamic work environment and a strong company culture.</div><div></div><div>
Why Backroads:</div><div>
At Backroads, we value every single member of our staff, and we&rsquo;re proud to offer a dynamic work environment that enables growth. Your colleagues will be some of the most dedicated, competent, active, and fun people you will ever meet. A job at Backroads is unlike any other job you will ever have &ndash; you will be challenged, you will be inspired, and you will be gratified. No matter what you do here, you will be part of something that makes us all proud &ndash; delivering authentic, enriching, and often profoundly life-changing experiences. On top of all that, we have some pretty great benefits and perks! For example our US office employees receive:</div><ul><li>
Comprehensive medical, dental, and vision insurance</li><li>
401(k) with company match, flex plan, and parental leave</li><li>
Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!</li><li>
Complimentary trips and trip discounts for employees, and trip discounts for employees&rsquo; friends and family!</li><li>
Outdoor industry discounts and deals</li><li>
Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work</li><li>
Wellness programs and regular lunchtime bike rides and yoga</li></ul><div></div><div>
Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</div><div></div><div>
Salary Ranges:</div>
$140,000.00 - $180,000.00<div><div>
At Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role.</div><div></div><div>
New hires are typically offered a starting salary between the minimum and midpoint of the range to ensure there is continued opportunity for salary progression during your employment at Backroads, reflecting our commitment to rewarding ongoing dedication, high performance, and significant contributions to our team. This approach not only supports our budgeting strategy but also our intention to foster an environment that encourages long-term growth and strong relationships between Backroads and our valued employees.</div><div></div><div>
Our office roles are onsite in our Berkeley headquarters, unless specifically noted as 'available for remote'. We do allow one work-from-home day a week, as well as one work-from-anywhere week per year. This pay range is intended for in-person work in our Berkeley, CA headquarters. Pay ranges for remote-eligible roles will be subject to adjustment based on the geolocation of the employee.</div></div></div>
<br><div><div><p>FROM OUR FOUNDER</p><p></p><div><div><div><div><div><i>
I can't imagine a better way to travel the world than under your own power and in the company of like-minded adventurers. Sure, Backroads provides superb accommodations and meals, amazing Trip Leaders and unforgettable local encounters. But whether you&rsquo;re sticking with the group or breaking off on your own, all of our planning and support are ultimately aimed at one simple thing: giving you the flexibility you need to discover the world on your own terms.</i></div><div></div><div>
Tom Hale, Founder &amp; President</div></div></div></div></div></div></div><p></p>

Senior Manager of CRM, Direct Mail and Loyalty

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