customer lifecycle manager

Concentrix

<div>
 Job Title:
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 <br/>
 Customer Lifecycle Manager - FR
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 <br/>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 As a Direct Sales representative, you will be responsible for selling technology solutions, identifying customer needs, generating sales opportunities, closing deals, and ensuring customer satisfaction through regular engagement with new and established clients.
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 <ul>
  <li>
   Be the first contact point for many customers, deliver a strong first impression, and set the foundation for long-term customer relationships.
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   Quarterback sales from lead to purchase; be the main point of contact for Microsoft's customers, leading the sales strategy, overcoming objections, and negotiating success.
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  <li>
   Engage with small and medium businesses across industries, company sizes, and types to determine their needs and identify opportunities to fulfill them with Microsoft's leading cloud technologies.
  </li>
  <li>
   Obsess Microsoft&rsquo;s customers and prospects to deliver a world-class customer engagement experience.
  </li>
  <li>
   Secure customer wins for Microsoft Cloud: Maximize up-sell and cross-sell opportunities by collaborating with Solution Specialists and Partner Connection Managers
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  <li>
   Position competitive offerings and solutions in the context of customer needs and experiences
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  <li>
   Demonstrate verbally and in writing how customers can capture value and envision their future with Microsoft&rsquo;s technologies.
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  <li>
   Effectively turn prospects and qualified leads into opportunities and revenue pipelines by filtering them through different criteria, e.g., BANT (budget, authority, need, and timeline)
  </li>
  <li>
   Meet and exceed targets for net-new revenue and sales pipeline; accurately forecast sales, pipeline, and usage for the products and solutions in scope; contact 200 leads and create 30 Opportunities per month; maintain high daily activity, minimum ~60-90 activities/day.
  </li>
  <li>
   Leverage social, digital, video, chat, phone, and demonstration environments to effectively reach, sell, and manage Microsoft customers.
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  <li>
   Collect customer feedback and articulate it back to the business: &ldquo;Voice of the customer.&rdquo;
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   <br/>
  </li>
 </ul>
 <strong>
  Requirements:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor's degree (4 years) required.
  </li>
  <li>
   3-5+ years of sales experience with a proven track record of success is required. Minimum 2 years of Sales IT industry experience required.
  </li>
  <li>
   Minimum 2 years of sales account management or customer management experience required.
  </li>
  <li>
   Familiarity with modern sales techniques and tools, including experience in retail sales, corporate internships, or entrepreneurial programs.
  </li>
  <li>
   Experience working with or selling Azure, Office 365, Dynamics 365 (Microsoft Products), or similar solutions preferred.
  </li>
  <li>
   Microsoft Fundamentals certification on Azure/Modern Workplace/BizApps is preferred.
  </li>
  <li>
   A self-starter with a track record of outstanding performance and achieving goals. Ability to work independently &ndash; drives personal performance, takes ownership of training and skill enhancement, seeks continuous quality improvement.
  </li>
  <li>
   Strong interpersonal skills, and excellent oral, written, and verbal business communication skills. Ability to successfully communicate with contacts via the phone (cold calling and established relationships), email, video, and presentations.
  </li>
  <li>
   General knowledge of the IT industry (with minimum 1-year proven industry experience), with the capacity to learn and retain knowledge about individual products and business solutions quickly and accurately.
  </li>
  <li>
   Achievement and success-driven personality, motivated by performance rewards for exceeding annual sales goals through strategic sales leadership and strong cross-business collaboration.
  </li>
  <li>
   Solid time management skills and ability to work independently or under supervision with high integrity.
  </li>
  <li>
   Experience using Microsoft Office Suite applications, Windows OS, and Client Relationship Management (CRM) system(s) such as Dynamics 365, Salesforce, etc.
  </li>
  <li>
   Passion for cloud technologies and changing the world.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Language skills:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   French: Fluent (verbal and written)
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  <li>
   Supported market: Fluent or Native (verbal and written)
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   <br/>
  </li>
 </ul>
 Location:
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 EGY Cairo - Plot no. 53, North Teseen st building 202
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 <br/>
 Language Requirements:
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 Time Type:
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 <strong>
  If you are a California resident, by submitting your information, you acknowledge that you have read and have access to the Job Applicant Privacy Notice for California Residents
  <br/>
  <br/>
 </strong>
 <strong>
  R1507534
 </strong>
</div>


Customer Lifecycle Manager - FR

Anghami

<div>
 <p>
  <strong>
   About Anghami:
  </strong>
 </p>
 <p>
  Anghami Inc. is home to two of the region&rsquo;s most dynamic digital entertainment platforms&mdash;Anghami and OSN+. Together, they&rsquo;ve created a powerhouse reshaping how the Middle East and North Africa (MENA) region experiences music, premium video, podcasts, and live entertainment.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Founded in 2012, Anghami is the MENA region&rsquo;s leading multimedia streaming platform, connecting a community of over 120 million users, including 2.5 million paid subscribers. With headquarters in Abu Dhabi and offices across Dubai, Beirut, Cairo, and Riyadh, Anghami proudly became the first Arab tech company listed on NASDAQ (ANGH), making it more than a platform&mdash;it&rsquo;s a hub for innovation, offering diverse entertainment experiences.
 </p>
 <p>
  <br/>
 </p>
 <p>
  In 2024, Anghami joined forces with OSN+, the region's go-to platform for premium video streaming. OSN+ is known for its exclusive HBO series, Max Originals, and a great mix of local and international content. With top partnerships with studios like Warner Bros. and NBC Universal, OSN+ brings even more exciting entertainment to the Anghami ecosystem, offering a complete experience for millions of users.
 </p>
 <p>
  <br/>
 </p>
 <p>
  At Anghami Inc., we&rsquo;re passionate about building experiences that empower users to explore, connect, and share through entertainment. The team constantly pushes boundaries, crafting tools and features that allow people to express themselves and tell their unique stories.
 </p>
 <p>
  Headquartered in Abu Dhabi, UAE, Anghami operates in 16 countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Role:
  </strong>
 </p>
 <p>
  We are seeking a high-agency and data-driven Lifecycle Growth Manager to lead our user lifecycles across the Anghami and OSN+ platforms. You will be responsible for developing and executing an overall lifecycle strategy aimed at creating self reinforcing growth loops, platform adoption, content awareness, revenue and subscriber growth. This is an org level high impact role sitting within a fast-moving team. You will govern all communications, off-app lifecycle experience and down-stream journeys, driving subscription and engagement goals while collaborating with cross-functional teams: product, creative, data and brand. Key channels of ownership will be email, push-notifications, in-app notifications, whatsapp and more.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What you&rsquo;ll be doing:
  </strong>
 </p>
 <ul>
  <li>
   Design, develop, and implement end-to-end lifecycle campaigns that drive subscription conversion, activation, engagement, retention, loyalty and win-backs that cut across channels, primarily email, in-app messaging, and push notifications.
  </li>
  <li>
   Lead and own all stages of CRM projects from ideation to execution, including planning, briefing, coordination with stakeholders, setup, and performance tracking.
  </li>
  <li>
   Monitor and analyze campaign performance using a variety of tools (e.g., Looker, Amplitude, Spreadsheets) to derive actionable insights.
  </li>
  <li>
   Regularly conduct A/B tests and other experiments to optimize key metrics such as open rates, CTR, and conversion rates, churn reactivation, ensuring alignment with company growth objectives.
  </li>
  <li>
   Work closely with Brand, Editorial, Creative and Product teams to optimize user onboarding experiences and improve the conversion rate of free users to premium subscribers.
  </li>
  <li>
   Collaborate with the Analytics teams to define and refine audience segmentation for targeted campaigns, ensuring the right message reaches the right user at the right time.
  </li>
  <li>
   Manage the CRM marketing calendar, planning proactively for upcoming campaigns and ensuring alignment with broader marketing strategies.
  </li>
  <li>
   Continuously assess, evaluate, and troubleshoot marketing data, tools, and processes to support the development of scalable and personalized lifecycle programs.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Must Haves:
  </strong>
 </p>
 <ul>
  <li>
   5+ years of hands-on experience in Lifecycle Marketing/ Growth Marketing/ Product Marketing / CRM / CLM / Marketing Automation / Customer Engagement.
  </li>
  <li>
   Track record of leading successful growth projects driving profitability, engagement, subscription, retention
  </li>
  <li>
   Hands-on experience of 3+ years in at least one of the sophisticated CRM tools (Braze, Salesforce marketing cloud, Clevertap, MoEngage, etc.) in a consumer internet org.
  </li>
  <li>
   Strong analytical skills with 2+ years of experience in marketing analytics tools e.g. Adobe Analytics (Omniture), Amplitude, etc.
  </li>
  <li>
   Excellent project management skills with the ability to handle multiple projects simultaneously and deliver results in a fast-paced agile environment.
  </li>
  <li>
   Must have worked in a role that entailed running experiments, A/B tests, multivariate tests, contextual bandits
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Nice to have:
  </strong>
 </p>
 <ul>
  <li>
   Experience in Subscription Businesses, OTTs, Streaming Platforms is a plus.
  </li>
  <li>
   Native Arabic speaker
  </li>
  <li>
   SQL experience and proficiency
  </li>
  <li>
   Direct experience using Braze
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About You
  </strong>
 </p>
 <ul>
  <li>
   Ability to bring strategic clarity on ambiguous problems
  </li>
  <li>
   Operates with high-agency
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  <li>
   Knack for data and nuanced judgement biased towards customer experience
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  <li>
   Speed and execution-obsessed
  </li>
  <li>
   Resourceful and low-ego, learning mindset
  </li>
  <li>
   Ability to lead with influence
  </li>
 </ul>
</div>


Lifecycle Growth Manager (Arabic Speaker)

Nykaa

<div>
 <p>
  <strong>
   Role Overview :
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Responsible for designing and executing customer lifecycle strategies at a brand and category level, with a focus on acquisition, retention, loyalty, and conversion. You will drive customer engagement and business growth across both Luxe and non-Luxe brands. This role requires strong analytical skills, cross-functional collaboration, and the ability to translate customer insights into measurable outcomes.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities :
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   CLM Strategy &amp; Execution
  </strong>
 </p>
 <ul>
  <li>
   Design and implement brand/category-level CLM plans leveraging Sampling, GWP (Gift with Purchase), and Try &amp; Buy initiatives to boost acquisition, retention, and loyalty.
  </li>
  <li>
   Develop and scale end-to-end Sampling SOPs ensuring streamlined distribution, tracking, and conversion for both Luxe and non-Luxe brands.
  </li>
  <li>
   Partner with brand teams to build customer journeys across touchpoints, ensuring a personalized and consistent experience.
  </li>
  <li>
   Identify and activate growth levers using customer segmentation, cohort analysis, and lifecycle triggers.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Reporting &amp; Analysis
  </strong>
 </p>
 <ul>
  <li>
   Measure and optimise sampling performance to improve conversion rates, repeat purchases, and CLTV (Customer Lifetime Value).
  </li>
  <li>
   Drive actionable insights using sampling conversion data, cohorting, and retargeting intelligence.
  </li>
  <li>
   Track and report on campaign ROI, highlighting opportunities for better targeting and scaling.
  </li>
  <li>
   Contribute to driving Marketing Income by showcasing the value of CLM-led programs to partner brands.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Stakeholder Management
  </strong>
 </p>
 <ul>
  <li>
   Work closely with Brand Managers, Key Account Managers, Marketing, Analytics, Site &amp; Product teams to align CLM initiatives with overall business priorities.
  </li>
  <li>
   Act as a key liaison between internal stakeholders and external brand partners to co-create impactful CLM strategies.
  </li>
  <li>
   Ensure timely execution and monitoring of all CLM initiatives by coordinating across functions.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Process Excellence &amp; Innovation
  </strong>
 </p>
 <ul>
  <li>
   Continuously improve processes around sampling and customer lifecycle campaigns to ensure efficiency and scalability.
  </li>
  <li>
   Stay updated with industry best practices in lifecycle marketing, customer engagement, and loyalty management.
  </li>
  <li>
   Experiment with new models of customer engagement (e.g., gamified experiences, targeted loyalty mechanics) to drive innovation
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualification, Experience &amp; Skills Required:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   1&ndash;6 years of experience in Customer Lifecycle Management, CRM, Retention Marketing, or Brand Marketing.
  </li>
  <li>
   Strong knowledge of sampling mechanics, loyalty programs, and acquisition funnels.
  </li>
  <li>
   Analytical mindset with proficiency in Excel/SQL/Tableau/Google Analytics or similar tools.
  </li>
  <li>
   Ability to work with large datasets and derive actionable insights.
  </li>
  <li>
   Excellent stakeholder management, project management, and communication skills.
  </li>
  <li>
   Exposure to e-commerce, retail, or beauty/fashion industries preferred.
  </li>
 </ul>
 <p>
 </p>
</div>


Retention Marketing - Senior Executive/Assistant Manager - CLM

Tamara

<p> <strong>What you ll do:</strong> </p>
<ul>
<li> <strong>Lifecycle Campaign Architecture</strong>   Lead the design and implementation of multi-channel customer journeys (email, push, in-app, SMS) with advanced segmentation, personalization, and automation.</li>
<li> <strong>Complex CRM Logic Implementation</strong>   Expertly configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content to deliver hyper-personalized experiences.</li>
<li> <strong>Own Strategic Projects</strong>   Define and drive the CRM strategy for key initiatives such as customer lifecycle management and product adoption, ensuring measurable impact on engagement and retention.</li>
<li> <strong>Technical Execution</strong>   Manage complex CRM workflows, integrations, and troubleshooting.</li>
<li> <strong>Data-Driven Optimization</strong>   Analyze campaign performance and user behavior to continually refine targeting, content, and triggers.</li>
<li> <strong>Stakeholder Collaboration</strong>   Partner with product, data, engineering, and marketing teams to ensure CRM initiatives align with business goals.</li>
<li> <strong>Platform Expertise</strong>   Serve as the internal subject-matter expert on CRM tools, ensuring best practices in template design, deliverability, and compliance.<br> <br> </li>
</ul>

Senior CRM Automation Specialist

Bayut KSA - بيوت السعودية

<div>
 <p>
  Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.
  <br/>
 </p>
 <p>
  As Sales &amp; Customer Lifecycle Consultant you be responsible for driving repeat sales by actively managing the customer lifecycle and contributing to the overall retention of the subscriber base. This role will focus on client engagement, win-back sales, and supporting the field sales team in maintaining long-term customer relationships.
  <br/>
 </p>
 <p>
  Key Responsibilities:
 </p>
 <ul>
  <li>
   Support the development and execution of sales strategies to achieve business plan targets as outlined by the group
  </li>
  <li>
   Collaborate with backend, product, pricing, and strategy teams to align offerings with market demand through consumer promotions and B2B campaigns
  </li>
  <li>
   Assist in building and maintaining an effective field sales team by contributing to hiring efforts and supporting team efficiency
  </li>
  <li>
   Track and support the achievement of Key Performance Indicators (KPIs) in coordination with the sales and strategy functions
  </li>
  <li>
   Monitor and report on sales performance metrics, highlighting trends and opportunities to sales leadership
  </li>
  <li>
   Contribute to the setting of monthly and quarterly sales targets in alignment with strategic goals
  </li>
  <li>
   Stay informed on product performance, listing trends, and provide feedback for improvement
  </li>
  <li>
   Maintain awareness of profitability by aligning personal sales efforts with regional business goals
  </li>
  <li>
   Build and maintain strong relationships with existing clients to encourage loyalty and future sales opportunities
  </li>
  <li>
   Identify and share insights on new growth opportunities and market expansion possibilities
  </li>
  <li>
   Actively coach and support peers within the sales team, fostering a collaborative and performance-driven environment
  </li>
  <li>
   Participate in identifying training needs and support the execution of relevant programs in coordination with sales strategy heads
  </li>
  <li>
   Contribute to continuous performance improvement efforts by sharing feedback and participating in team development initiatives
  </li>
  <li>
   Coordinate with sales operations to ensure efficient workflows and excellent customer experience
  </li>
  <li>
   Stay updated on market research, customer trends, and competitor activity through regular field engagement
  </li>
  <li>
   Provide input on process improvements and system enhancements to support better sales execution
  </li>
  <li>
   Recommend improvements to the company's digital platforms to better serve sales efforts and customer experience
  </li>
  <li>
   Participate in client engagement events, market activations, and expos to grow agency and customer networks
  </li>
  <li>
   Represent the company at real estate expos and other industry functions as required
  </li>
  <li>
   Build rapport with local authorities and regulatory bodies to support smooth field operations
  </li>
  <li>
   Conduct regular client and market visits to maintain hands-on knowledge of customer needs and behaviors
  </li>
  <li>
   Attend daily sales meetings to stay aligned with team direction and objectives
  </li>
  <li>
   Contribute to key initiatives and special projects as assigned by your manager
  </li>
  <br/>
  <br/>
 </ul>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   <strong>
    Bachelor's degree in business administration, marketing, communications, or relevant field
   </strong>
  </li>
  <li>
   Minimum of 2 years of experience in sales management or customer lifecycle engagement, with a proven track record in driving repeat business and client retention
  </li>
  <li>
   Demonstrated success as a commercial sales executive, consistently meeting or exceeding sales targets
  </li>
  <li>
   Strong understanding of commercial sales channels, customer behavior, and industry dynamics
  </li>
  <li>
   Solid grasp of market research methodologies and data analysis techniques to identify trends and inform strategy
  </li>
  <li>
   In-depth knowledge of the company's products/services and the broader market landscape
  </li>
  <li>
   Familiarity with tech platforms used in sales processes and customer lifecycle management
  </li>
  <li>
   Ability to forecast sales performance and pipeline with accuracy and confidence
  </li>
  <li>
   Proficiency in analyzing sales and customer data to identify patterns, gaps, and opportunities for improvement
  </li>
  <li>
   Excellent communication and interpersonal skills, with the ability to build strong client relationships and collaborate across teams
  </li>
  <li>
   Strong analytical mindset and data-driven decision-making capabilities
  </li>
  <li>
   Exceptional organizational and time-management skills to manage priorities and meet deadline
  </li>
  <li>
   Team-oriented with the ability to contribute to a collaborative sales environment
  </li>
  <li>
   Highly adaptable,
  </li>
  <li>
   Maintains a high level of integrity and professionalism in all interactions
  </li>
  <li>
   Detail-oriented with a structured approach to follow-ups and account management
  </li>
  <li>
   Effective listener and communicator with the ability to engage clients, colleagues, and leadership confidentlyAdaptability
  </li>
  <li>
   High level of integrity
  </li>
  <li>
   Highly organised and detail oriented
  </li>
  <li>
   Ability to listen to and speak with clients, sales members, and other managers is essential for effective real estate sales managers
  </li>
  <br/>
  <br/>
 </ul>
 <strong>
  Benefits
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   High-performing and fast-paced work environment
  </li>
 </ul>
 <ul>
  <li>
   Comprehensive Health Insurance
  </li>
  <li>
   Rewards and recognition
  </li>
 </ul>
 <ul>
  <li>
   Learning &amp; Development
   <br/>
   <br/>
  </li>
 </ul>
 <p>
  Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
  <br/>
 </p>
 <p>
  #KSABayut
 </p>
</div>


Sales & Customer Lifecycle Consultant

Drudots Technologies

<p>We are seeking a highly motivated and data-driven Marketing Manager to develop and execute effective marketing strategies for our digital products and services. The successful candidate will work closely with cross-functional teams to conceptualize and launch campaigns that drive traffic, user acquisition, and revenue growth.</p><p><b>Key Responsibilities:</b></p><p>1. Develop and execute Customer Lifecycle Management (CLM) campaigns using data and insights to drive traffic to digital channels.</p><p>2. Plan and execute targeted email, push notification, and in-app campaigns to reach our target audience.</p><p>3. Analyze marketing data and user feedback to inform future growth strategies, leveraging tools like Google Analytics.</p><p>4. Collaborate with designers and content writers to optimize email creatives (including but not limited to other marketing tasks) and template structures based on best practices.</p><p>5. Work closely with Design, Product, and Commercial teams to share ideas, feedback, and present results.</p><p>6. Lead the development of new product features and leverage email marketing and push notifications to drive growth.</p><p>7. Propose new initiatives to attract prospects and convert leads, and test new approaches to capture existing demand.8. Identify, develop, and optimize growth channels to drive revenue growth.</p><p><b>Requirements:</b></p><p>1. Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.</p><p>2. Excellent attention to detail, analytical skills, and ability to leverage data and metrics to generate creative ideas.</p><p>3. Highly goal-oriented and resilient in pursuit of growth.</p><p>4. Strong problem-solving skills, open-minded, and curious.</p><p>5. Sharp strategic thinking and ability to translate quantitative and qualitative data into targeted marketing strategies.</p><p>6. 2-5 years of experience in growth marketing or a similar field, with experience in Google Analytics (and other similar tools) highly preferred.</p><p><b>Essential Skills:</b></p><p>1. Data analysis and interpretation</p><p>2. Campaign planning and execution</p><p>3. Team collaboration and communication</p><p>4. Strategic thinking and problem-solving</p><p>5. Proficiency in Google Analytics and marketing automation tools.</p><p>Job Type: Full-time</p><p>Pay: Rs80,000.00 - Rs300,000.00 per month</p><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Experience:</p><ul><li>Marketing: 2 years (Preferred)</li></ul><p>Work Location: In person</p>

Digital Marketing Manager

Axos Bank

<div>Axos Bank<div></div><div>
Target Range:</div>
$100,000.00/Yr. - $140,000.00/Yr.<div>
Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.</div><div></div>
Eligible for an Annual Discretionary Cash Bonus Target: 10%<div></div>
Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%<div></div><div><i>
These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.</i></div><div></div><div>
About This Job</div>
The AVP, Lifecycle Marketing is a strategic and innovative leader focused on leveraging advanced analytics and data science to drive personalized marketing campaigns and optimize revenue growth. This role emphasizes the use of data to power cross-sell, upsell, bundling, and increasing wallet share, ensuring exceptional customer experiences across all channels. The ideal candidate will possess strong data analysis and marketing skills, with a proven ability to develop and execute data-driven personalization strategies that align with monetization goals.<br>
<br>
We are on the lookout for a passionate, energetic and forward-thinking AVP of Lifecycle Marketing &amp; Demand Generation to redesign our end-to-end customer experience with a spotlight on Activation &amp; Retention, Monetization &amp; Anti-churn, and Mobile app banking and adoption. This pivotal role plays a crucial role in steering Axos through significant growth and innovation phases, utilizing marketing automation, data, and personalization to create impactful customer journeys.<br>
<br>
We are on the lookout for a passionate, energetic and forward-thinking AVP of Lifecycle Marketing &amp; Demand Generation to redesign our end-to-end customer experience with a spotlight on Activation &amp; Retention, Monetization &amp; Anti-churn, and Mobile app banking and adoption. This pivotal role plays a crucial role in steering Axos through significant growth and innovation phases, utilizing marketing automation, data, and personalization to create impactful customer journeys.<div></div><div>
Responsibilities:</div><ul><li>
Omnichannel and Channel Leadership: Command the lifecycle marketing strategy, focusing on customer engagement and retention, and reactivation/ anti-churn across B2C/DTC and B2B segments. Develop and oversee comprehensive channel strategies to optimize the customer journey. For B2B, implement Account Based Marketing, sales enablement, and pipeline strategies to enhance B2B engagement and conversion, ensuring a seamless alignment between marketing efforts and sales objectives</li><li>
Data-Driven Personalization: Utilize data analytics and marketing automation for personalized customer experiences at scale, refining the customer lifecycle for improved engagement, conversion, and loyalty</li><li>
Demand Generation &amp; Content Marketing: Create compelling demand generation and content marketing strategies that attract, engage, and convert, driving growth and customer loyalty/advocacy</li><li>
Data Analysis &amp; Reporting: Oversee the execution of marketing campaigns across various channels to deepen engagement and retention across client segments and the overall consumer journey. Assist in setting up, monitoring and analyzing campaign performance metrics, providing regular reports to stakeholders<ul><li>
Use data insights to recommend improvements and optimize future campaigns</li></ul></li><li>
Lifecycle-Focus: Continually analyze the existing customer lifecycle and touch points. Stay updated on industry trends, competitor activities, and customer preferences to identify opportunities for new campaigns and enhancements to existing ones to drive greater engagement, retention, and keep Axos at the forefront of the market</li><li>
Cross-Functional Collaboration: Serve as a growth catalyst by encouraging collaboration across various internal teams, ensuring unified goals, strategies, and execution plans, particularly in the development, activation, and enhancement of GTM Strategy</li></ul><div></div><div>
Qualifications:</div><ul><li>
Bachelor's or Master's degree in Business, Data Science, or related discipline</li><li>
7+ years of marketing experience with significant focus on lifecycle market automation, channel strategy (email, messaging (SMS, Push etc) print-on-demand, chatbot), data analytics, personalization, ABM, and demand generation across B2C/DTC and B2B environments</li><li>
Technical Proficiency: Tech-savvy with hands-on experience in CRM, Marketing Automation platforms, Customer Data Platforms (CDP), Analytics, Personalization, and other MarTech tools. Experience with Salesforce (Sales, Service &amp; Marketing Cloud) is a great asset</li><li>
Analytical Prowess: Outstanding analytical abilities, with a knack for turning data insights into actionable marketing strategies that drive customer engagement and retention, and business outcomes</li><li>
Email &amp; Marketing Automation Metrics: Deep knowledge of marketing automation and email marketing metrics, including deliverability, engagement rates, and conversion optimization</li><li>
Customer Experience Design &amp; Journey Mapping Skills: Experience in designing customer journeys and scenarios across channels and transactions</li><li>
Passion &amp; Drive: High-energy, passionate, and possesses a can-do, no-excuse attitude, inspiring teams towards achieving marketing excellence</li><li>
Stellar Communication: Exceptional ability to communicate, articulate and execute complex strategies, ensuring alignment and collaboration across teams and with executive leadership</li><li>
Industry Experience: Banking/Finance/FinServe/FinTech background</li></ul><div></div><div>
What We Offer</div><ul><li>
A Culture of Innovation: Be part of a team that is not just adapting but leading the charge in the ever-evolving finance sector</li><li>
Growth Opportunities: We emphasize personal and professional growth, offering opportunities to tackle challenging projects, attend workshops, and engage in conferences</li><li>
Competitive Compensation: Enjoy a competitive salary, bonus, and benefits package that rewards your contribution and dedication</li></ul><div></div><div>
#LI-Onsite</div><div>
#AxosBank</div><div></div><div>
Axos Employee Benefits May Include:</div><div><ul><li><div>
Medical, Dental, Vision, and Life Insurance</div></li><li><div>
Paid Sick Leave, 3 weeks&rsquo; Vacation, and Holidays (about 11 a year)</div></li><li><div>
HSA or FSA account and other voluntary benefits</div></li><li><div>
401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan</div></li><li><div>
Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading</div></li></ul></div><div></div><div>
About Axos</div><div></div><div>
Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We&rsquo;re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.</div><div></div><div>
Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol &quot;AX&quot; (NYSE: AX).</div><div></div><div><div>
Learn more about working at Axos</div></div><div></div><div>
Pre-Employment Background Check and Drug Test:</div><div></div><div>
All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.</div><div></div><div>
Equal Employment Opportunity:</div><div></div><div>
Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.</div><div></div><div>
Job Functions and Work Environment:</div><div></div><div>
While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.</div><div></div><div>
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.</div></div>

AVP, Lifecycle Marketing

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