customer marketing manager

Diageo

<div><div>Job Description :</div><div>
Customer Marketing Manager &ndash; On Trade Modern</div><div></div><div>
About the role:<br>
Design and implement strategies that strengthen the position of our brands within the modern on-trade channel. Build joint growth opportunities with strategic customers through segmented and differentiated plans, and close collaboration with cross-functional teams, enhance sales performance, brand visibility, and consumer experience.</div><div></div><div>
Role Responsibilities:</div><ul><li><div>
Leverage consumer and shopper insights to shape channel and category plans, working closely with marketing and commercial teams.</div></li><li><div>
Develop and implement short- and long-term strategies for the modern on-trade channel, actively tracking financial growth, and innovation opportunities.</div></li><li><div>
Build strategic partnerships with key customers, driving &ldquo;win-win&rdquo; negotiations and improving the effectiveness of trade initiatives.</div></li><li><div>
Define the Route-to-Consumer (RTC) strategy and lead field execution in collaboration with the team.</div></li><li><div>
Conduct customer and channel segmentation (restaurants, hotels, key chains) to prioritize resources and develop tailored strategies for high-potential customers.</div></li><li><div>
Lead, coach, and develop a high-performing team, fostering a culture of accountability and continuous improvement.</div></li><li><div>
Collaborate effectively with internal and external partners to drive integrated business plans.</div></li><li><div>
Develop flexible and proactive strategies that reflect the seasonality and tourism dynamics of the modern on-trade channel.</div></li><li><div>
Prepare channel performance and investment plans, manage budgets, track KPIs, and provide regular reporting to senior leadership.</div></li><li><div>
Ensure full compliance with company policies, legal regulations, and competition law principles in all commercial activities.</div></li></ul><div></div><div><br>
Experience / skills required:</div><ul><li>
Bachelor&rsquo;s Degree required</li><li>
Minimum 8 years experience in sales and customer/trade marketing areas</li><li>
Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to implement</li><li>
Understands how the total sales organization operates and how to drive effectiveness.</li><li>
Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.</li><li>
Strong analytical, presentation and project management skills.</li><li>
Experience in premium outlet &amp; portfolio management with good understanding of F&amp;B insight</li></ul><div></div><div>
Diversity statement:</div><div>
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you&rsquo;ll be welcomed and celebrated for who you are just by being you. You&rsquo;ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.</div><div>
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.</div><div>
Feel inspired? Then this may be the opportunity for you.</div><div>
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.</div><div></div><div>
Worker Type :</div>
Regular<div></div><div>
Primary Location:</div>
MeyDiageo Istanbul Head Office<div></div><div>
Additional Locations :</div><div></div><div>
Job Posting Start Date :</div>
2025-11-16</div>

Customer Marketing Manager – On Trade

Replay Systems

<p><b>Job Overview</b><br/>We are seeking a dynamic and proactive Marketing and Customer Care Manager to lead our marketing initiatives and elevate our customer experience. In this role, you will develop and execute innovative marketing strategies across multiple channels, ensuring brand consistency and engagement. You will also oversee customer care operations, fostering strong relationships with clients to enhance satisfaction and loyalty. This position offers an exciting opportunity to drive growth through creative marketing campaigns, data-driven insights, and exceptional customer service.</p><p><b>Duties</b></p><ul><li>Design and implement comprehensive multichannel marketing campaigns utilizing digital marketing, content marketing, social media marketing, SEO, and performance marketing techniques to maximize reach and engagement.</li><li>Manage advertising sales efforts across print advertising, LinkedIn Advertising, Google AdWords, and other platforms to generate leads and increase brand visibility.</li><li>Oversee the creation of compelling content using Adobe Creative Suite tools, ensuring messaging aligns with brand voice and resonates with target audiences.</li><li>Conduct market research to identify trends, analyze competitors, and uncover new opportunities for B2B marketing initiatives.</li><li>Manage and attend company Trade Shows.</li><li>Manage budgets effectively for all marketing activities while tracking ROI to ensure cost-efficient campaigns.</li><li>Lead customer care operations by establishing processes that enhance client satisfaction, resolve issues promptly, and foster long-term relationships.</li></ul><p><b>Skills</b></p><ul><li>Proven expertise in SEO, social media marketing, digital marketing, content marketing, and performance marketing strategies.</li><li>Strong knowledge of advertising sales channels including print advertising, LinkedIn Advertising, Google AdWords, and email marketing campaigns.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation.</li><li>Experience with marketing automation platforms and analytics tools such as Google Analytics for data-driven decision making.</li><li>Excellent research capabilities coupled with copywriting skills to craft compelling messages tailored for diverse audiences.</li><li>Ability to manage multiple projects simultaneously while maintaining attention to detail within budget constraints.</li><li>Strong sales acumen with experience in B2B marketing environments; product management experience is advantageous.</li><li>Knowledge of print advertising standards alongside digital channels ensures a well-rounded approach to integrated campaigns. Join us as a Marketing and Customer Care Manager where your creativity meets strategic execution! Drive impactful campaigns that captivate audiences while delivering exceptional service that keeps customers coming back. This paid position offers an engaging environment where your skills will make a real difference in our growth trajectory!</li></ul><p>Pay: $55,000.00 - $70,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Work Location: Remote</p>

Marketing and Customer Care Manager

Thales

<p><br></p><p><strong>About the role: </strong></p><p>Thales is looking for a Global IAM Marketing Manager to join the team, covering META markets. You will join a high performing team at the forefront of cyber security innovation and help drive our growth across META markets. You will work closely with the Sales and Customer Success teams, as well as the wider marketing teams, to drive business growth through in person and virtual events, as well as demand generation campaigns in META.</p><p><strong>Day to day you will: </strong></p><ul><li><p>Develop, execute and measure an integrated demand generation marketing plan aimed at generating pipeline. The plan must align with and support the achievement of the overall Regional Marketing goals.</p></li><li><p>Partner closely with the Sales time to achieve company goals.</p></li><li><p>Plan and execute events and campaigns.</p></li><li><p>Identifying ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and product.</p></li><li><p>Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.</p></li><li><p>Partner with our content team and third-party agencies to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer s funnel.</p></li><li><p>Segment Marketing: Localize global messaging and develop segment-specific content and campaigns tailored to industry verticals and market maturity across META.</p></li><li><p>Partner Marketing: Build joint marketing strategies with key channel and technology partners to generate demand, increase co-branding impact, and support regional revenue goals.</p></li><li><p>Customer Marketing: Design and execute integrated campaigns that nurture our customer base and drive product adoption, upsell opportunities, and advocacy.</p></li><li><p>Collaborate closely with global product marketing, sales, customer success, field teams, and the partner ecosystem to align go-to-market plans.</p></li><li><p>Use data to track campaign effectiveness, optimize program performance, and continuously evolve tactics based on regional feedback and KPIs (i.e. Marketing Sourced Pipeline, Bookings, and others).</p></li><li><p>Report metrics via SFDC and Power BI to present to regional sales and marketing teams.</p></li></ul><p><strong>About you:</strong></p><p>You should have a strong understanding of the cybersecurity landscape alongside marketing execution and strategy. You should be an excellent relationship builder and creative marketer who can work independently whilst also knowing the importance of collaborating with your marketing team and other departments (procurement, creative services, external vendors, etc) to reach business goals. Proven experience across customer marketing, demand generation, partner marketing, and segment marketing in a regional or field marketing capacity.</p><p><br></p>

Regional Marketing Manager

Landmark Group

<div>
 <p>
  <strong>
   Job Purpose
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Objective:
  </strong>
 </p>
 <p>
  Strategically develop and manage CRM campaigns and loyalty programs to boost customer retention. Strong background in CRM operations, with expertise in tools such as Clevertap/Moengage/Bloomreach/Gupshup and similar platforms.
 </p>
 <p>
 </p>
 <p>
  <strong>
   Job Description
  </strong>
 </p>
 <p>
  Title: Senior Executive- CRM &ndash; Digital Marketing &amp; Loyalty
 </p>
 <p>
  Reporting to: Assistant Manager - CRM &ndash; Digital Marketing &amp; Loyalty
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Strategically develop and manage CRM campaigns across SMS, Push Notifications, WhatsApp, Emails, and In-Apps, ensuring alignment with retention goals and KPIs.
  </li>
  <li>
   Work closely with Digital Graphic Designers and Copywriters to create engaging and effective marketing content.
  </li>
  <li>
   Work closely with growth marketing teams to understand the campaign objectives and customer segmentation.
  </li>
  <li>
   Apply strategic thinking to the execution of CRM campaigns, optimizing them for maximum impact and customer engagement.
  </li>
  <li>
   Manage and execute ad-hoc campaigns and ensure timely execution.
  </li>
  <li>
   Coordinate with Product and Tech teams to setup and implement automated customer journeys and campaigns ensuring timely delivery and optimal performance.
  </li>
  <li>
   Monitoring the campaigns launch and making adjustments as necessary to optimize the performance.
  </li>
  <li>
   Create performance reports for campaigns and share feedback to growth team, marketing team and stakeholders, and highlighting the campaign effectiveness
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Skills, Qualifications and Experience Required
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree required.
  </li>
  <li>
   Hands on expertise in CRM platforms like Bloomreach, Moengage, Clevertap, Braze etc.
  </li>
  <li>
   Knowledge of HTML/CSS would be preferred.
  </li>
  <li>
   Sound knowledge of MS Office suite
  </li>
  <li>
   1-3 years&rsquo; experience in Digital Marketing/CRM
  </li>
  <li>
   Candidate should have completed Graduation.
  </li>
  <li>
   Excellent communication (verbal &amp; written) and interpersonal skills.
  </li>
  <li>
   Attention to detail and process oriented.
  </li>
  <li>
   Prudent in managing multiple projects.
  </li>
  <li>
   Collaborative and convivial personality with an innate ability to work with colleagues across business units.
  </li>
  <li>
   This job requires candidate to work as per UAE time zone.
  </li>
 </ul>
</div>


Customer Relationship Management Executive

Mey Diageo

<div>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 <strong>
  Reserve Brands Sales Manager
  <br/>
  <br/>
 </strong>
 <strong>
  About Us
  <br/>
  <br/>
 </strong>
 With over 200 brands sold in nearly 180 countries, we&rsquo;re the world&rsquo;s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you&rsquo;ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
 <br/>
 <br/>
 Join us to create a career worth celebrating.
 <br/>
 <br/>
 <strong>
  What about the role?
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   The Luxury Division team focus on super-premium and luxury led opportunities across the discerning on-trade&amp; off-trade, demonstrating industry leadership in both volume driving and brand building activity. Discerning Trend Leading Influencer accounts are icons within the trade and build a halo for Diageo Luxury portfolio
  </li>
  <li>
   You would be responsible for implementation of strategies and supervising the execution of Commercial plans to consistently deliver Sales, distribution, execution quality within approved budgets &amp; resources. You would lead and influence the partner&rsquo;s Customer Marketing team in planning, coordinating, supervising company and customer &ndash; initiated programs consistent with the Commercial strategies.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What you will be doing?
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   You will develop Diageo Reserve brand stories, plans, priorities and internal sales target working with the sales and marketing teams to activate these plans in a commercially viable manner whilst building brand equity, (All processes will be carried out in full compliance with competition law)
  </li>
  <li>
   You will develop a solid understanding of Diageo Reserve Channel customer base (universe, positioning, value chain, constraints, ambition) spending time in trade with account manager to develop efficient and adapted tools
  </li>
  <li>
   You will provide regular reporting and evaluation (monthly channel/marketing meetings) to ensure that no activity delivers against agreed internal KPI&rsquo;s, business objectives and expected ROI
  </li>
  <li>
   Making recommendations and including in category TP plans with detailed analysis of data from sources such as AC Nielsen and Vision Plus, which are two of the sources measuring our market situation
  </li>
  <li>
   Brand &amp; Business Development: work closely with Marketing team for the alignment of brand strategies by channel / occasion, supervise Sales team&rsquo;s efficient and effective execution/implementation of trade programs, 365 Essentials, and promotions in the covered stores. Ensure that the team meets standards set in the Commercial annual plans in line with competition laws
  </li>
  <li>
   You will be in charge to the creation of customer facing presentations, assisting and contributing to sales tenders/ new business and activations pitching
  </li>
  <li>
   You will ensure on-trade events coordination support (inc. time in field) working in conjunction with the sales managers, event team and event manager, brand managers and external agencies
  </li>
  <li>
   You will bring design briefs to agency partners for development of asset/POSM creation, and you will ensure efficient POSM management (stock levels, storage and logistics)
  </li>
  <li>
   Your responsibilities will include developing dashboards to lead all aspects of A&amp;P budget&amp;NSA (discounts, investments, etc.) and leading all aspects of spend (in coordination with both sales and marketing).
  </li>
  <li>
   Act / be role model as a senior team member of S&amp;D team to perform leadership codes of Diageo to pursue the &ldquo;celebrate life&rdquo; purpose with open communication, sense of ownership &amp; agility
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What We Are Looking For
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s Degree required
  </li>
  <li>
   Minimum 4 years of proven experience in sales and/or customer/trade marketing areas, min. 8 years experience in total
  </li>
  <li>
   Experience in the luxury &amp; hospitality &amp; tourism industry is a PLUS, not a MUST
  </li>
  <li>
   Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to implement.
  </li>
  <li>
   Understands how the total sales organization operates and how to drive effectiveness.
  </li>
  <li>
   Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
  </li>
  <li>
   Strong analytical, presentation and project management skills.
  </li>
  <li>
   Experience in premium outlet &amp; portfolio management with good understanding of HNWI F&amp;B insights
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Diversity statement
  <br/>
  <br/>
 </strong>
 Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
 <br/>
 <br/>
 We embrace diversity in the broadest possible sense. This means that you&rsquo;ll be welcomed and celebrated for who you are just by being you. You&rsquo;ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
 <br/>
 <br/>
 Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
 <br/>
 <br/>
 Feel inspired? Then this may be the opportunity for you.
 <br/>
 <br/>
 <strong>
  Worker Type
  <br/>
  <br/>
 </strong>
 Regular
 <br/>
 <br/>
 <strong>
  Primary Location:
  <br/>
  <br/>
 </strong>
 MeyDiageo Izmir Sales Office
 <br/>
 <br/>
 <strong>
  Additional Locations :
  <br/>
  <br/>
 </strong>
 <strong>
  Job Posting Start Date
  <br/>
  <br/>
 </strong>
 2025-11-09
</div>


Reserve Brands Sales Manager (İzmir)

<div><div>Job Description :</div><div>
Reserve Brands Sales Manager</div><div></div><div>
About us</div><div></div><div>
With over 200 brands sold in nearly 180 countries, we&rsquo;re the world&rsquo;s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you&rsquo;ll test new ideas, learn and grow, and unlock a brighter, more exciting future.</div><div></div><div>
Join us to create a career worth celebrating.</div><div></div><div>
What about the role?</div><ul><li><div>
The Luxury Division team focus on super-premium and luxury led opportunities across the discerning on-trade&amp; off-trade, demonstrating industry leadership in both volume driving and brand building activity. Discerning Trend Leading Influencer accounts are icons within the trade and build a halo for Diageo Luxury portfolio</div></li><li><div>
You would be responsible for implementation of strategies and supervising the execution of Commercial plans to consistently deliver Sales, distribution, execution quality within approved budgets &amp; resources. You would lead and influence the partner&rsquo;s Customer Marketing team in planning, coordinating, supervising company and customer &ndash; initiated programs consistent with the Commercial strategies.</div></li></ul><div></div><div>
What you will be doing?</div><ul><li><div>
You will develop Diageo Reserve brand stories, plans, priorities and internal sales target working with the sales and marketing teams to activate these plans in a commercially viable manner whilst building brand equity, (All processes will be carried out in full compliance with competition law)</div></li><li><div>
You will develop a solid understanding of Diageo Reserve Channel customer base (universe, positioning, value chain, constraints, ambition) spending time in trade with account manager to develop efficient and adapted tools</div></li><li><div>
You will provide regular reporting and evaluation (monthly channel/marketing meetings) to ensure that no activity delivers against agreed internal KPI&rsquo;s, business objectives and expected ROI</div></li><li><div>
Making recommendations and including in category TP plans with detailed analysis of data from sources such as AC Nielsen and Vision Plus, which are two of the sources measuring our market situation</div></li><li><div>
Brand &amp; Business Development: work closely with Marketing team for the alignment of brand strategies by channel / occasion, supervise Sales team&rsquo;s efficient and effective execution/implementation of trade programs, 365 Essentials, and promotions in the covered stores. Ensure that the team meets standards set in the Commercial annual plans in line with competition laws</div></li><li><div>
You will be in charge to the creation of customer facing presentations, assisting and contributing to sales tenders/ new business and activations pitching</div></li><li><div>
You will ensure on-trade events coordination support (inc. time in field) working in conjunction with the sales managers, event team and event manager, brand managers and external agencies</div></li><li><div>
You will bring design briefs to agency partners for development of asset/POSM creation, and you will ensure efficient POSM management (stock levels, storage and logistics)</div></li><li><div>
Your responsibilities will include developing dashboards to lead all aspects of A&amp;P budget&amp;NSA (discounts, investments, etc.) and leading all aspects of spend (in coordination with both sales and marketing).</div></li><li><div>
Act / be role model as a senior team member of S&amp;D team to perform leadership codes of Diageo to pursue the &ldquo;celebrate life&rdquo; purpose with open communication, sense of ownership &amp; agility</div></li></ul><div></div><div>
What we are looking for</div><ul><li><div>
Bachelor&rsquo;s Degree required</div></li><li><div>
Minimum 4 years of proven experience in sales and/or customer/trade marketing areas, min. 8 years experience in total</div></li><li><div>
Experience in the luxury &amp; hospitality &amp; tourism industry is a PLUS, not a MUST</div></li><li><div>
Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to implement.</div></li><li><div>
Understands how the total sales organization operates and how to drive effectiveness.</div></li><li><div>
Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.</div></li><li><div>
Strong analytical, presentation and project management skills.</div></li><li><div>
Experience in premium outlet &amp; portfolio management with good understanding of HNWI F&amp;B insights</div></li></ul><div></div><div>
Diversity statement</div><div></div><div>
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.</div><div></div><div>
We embrace diversity in the broadest possible sense. This means that you&rsquo;ll be welcomed and celebrated for who you are just by being you. You&rsquo;ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.</div><div></div><div>
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.</div><div></div><div>
Feel inspired? Then this may be the opportunity for you.</div><div></div><div>
Worker Type :</div>
Regular<div></div><div>
Primary Location:</div>
MeyDiageo Izmir Sales Office<div></div><div>
Additional Locations :</div><div></div><div>
Job Posting Start Date :</div>
2025-11-09</div>

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Reserve Brands Sales Manager (İzmir)

Reserve Brands Sales Manager (İzmir)