customer marketing manager

Florence HC

<div><div>What We Do:

Florence software advances cures by helping the world&rsquo;s most important research sites do their best work. Our solutions are now used by over 30,000 research teams in 70 countries around the world&mdash;we&rsquo;re the most widely deployed site workflow tool in the industry. By the end of the decade, we&rsquo;ll double the pace at which new medicines get to market by doubling the output of trial site teams. To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. &amp; AJC best place to work, and an Inc. 5000 company five years in a row.

At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.</div><div><h3 class="jobSectionHeader">
What You&rsquo;ll Bring to the Team:</h3>

At Florence Healthcare, our customers are our greatest asset. We are looking for a strategic, results-oriented Customer Marketing Manager to transform our global user base into a core revenue engine. You will own the strategy for turning customer success into measurable growth by partnering with Sales and Customer Success to drive expansion pipeline, cross-sell velocity, and brand advocacy.

The ideal candidate is part strategist, part storyteller, and part growth hacker&mdash;someone who can identify a successful customer and systematically turn that success into a case study, a reference, an upsell opportunity, and beyond.
<h3 class="jobSectionHeader">
You Will:</h3>
<h4 class="jobSectionHeader">1. Account-Based Expansion &amp; Lifecycle Growth</h4>
<ul><li>Expansion Pipeline: Design and execute segmented campaigns within our marketing tech stack (HubSpot, Salesforce, 6sense) to drive feature adoption, cross-sell, and expansion pipeline.</li>
</ul>
Product Communication: Work with Product and Customer Success to manage customer communications around major and minor feature releases and product updates.
<ul>
<li>Intent-Driven Marketing: Partner with RevOps to identify &quot;expansion triggers&quot; (e.g., high usage, seat limits, or new feature interest) and deploy targeted campaigns to support Account Executives.</li>
<li>Lifecycle Orchestration: Partner with Customer Success to map the post-signature journey to ensure customers receive the right education and value-prompts at the right time to prevent churn and encourage growth.</li>
</ul><h4 class="jobSectionHeader">2. Advocacy &amp; Reference Management</h4>
<ul><li>Advocacy Scale: Build and lead a formal Customer Advocacy Program to recruit and activate &quot;super-users&quot; across different segments.</li>
<li>Reference Acceleration: Operationalize the sales reference process, reducing friction for Sales by maintaining a searchable, segmented database of referenceable customers.</li>
<li>Social Proof: Collaborate with Product Marketing to produce high-impact case studies, video testimonials, webinars, and additional content that showcase Florence&rsquo;s experience across customers.</li>
</ul><h4 class="jobSectionHeader">3. Strategic Engagement &amp; Community</h4>
<ul><li>Executive Visibility: Support executive engagement initiatives, such as Customer Advisory Boards, to deepen ties with key stakeholders.</li>
<li>Peer Networking: Work cross-functionally with Community and Customer Success teams to identify opportunities to connect customers with peers, fostering the Florence Community that reinforces the value of our network.</li>
</ul>
Customer Events: Work with the Events, Community, and Customer Success teams to secure sponsorships and customer attendance at Florence hosted events including Research Revolution.
<h4 class="jobSectionHeader">
4. Measurement &amp; Revenue Attribution</h4>
<ul><li>Impact Reporting: Partner with RevOps to report on how customer marketing influences expansion pipeline creation, sales cycle acceleration, net revenue retention, and account renewals.</li>
<li>Continuous Optimization: Use data-driven insights to refine lifecycle triggers and advocacy recruitment tactics.</li>
</ul><h3 class="jobSectionHeader">Key Performance Indicators (KPIs)</h3>
<ul><li>Expansion Pipeline Influence: Revenue pipeline influenced by customer marketing initiatives.</li>
<li>Reference Velocity: Speed and volume of reference requests fulfilled for Sales.</li>
<li>Advocacy Participation: Number of active customer advocates participating in marketing and sales initiatives.</li>
<li>Customer Story Production: Volume and quality of case studies, testimonials, and customer-led content.</li>
<li>Customer Engagement: Participation rates in advocacy programs and lifecycle initiatives.</li>
<li>Retention &amp; Expansion Support: Contribution of customer marketing programs to renewals and account growth</li></ul> 

<h3 class="jobSectionHeader">
The Ideal Candidate Has:</h3>
<ul><li>Experience: 5+ years in B2B SaaS Marketing, specifically focused on Customer Marketing, ABM, or Lifecycle Growth.</li>
<li>Tech Stack Mastery: Advanced proficiency in HubSpot, Wordpress, and Salesforce.</li>
<li>Revenue Mindset: You don't just care about engagement&mdash;you care about how engagement leads to expansion revenue.</li>
<li>Strategic Storyteller: You have a gift for interviewing complex stakeholders and distilling their technical wins into compelling narratives.</li>
</ul>
Cross-Functional Leader: Proven ability to drive alignment between Sales, Customer Success, and Product teams</div><div>
What&rsquo;s in it for you?
<ul>
<li>Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.</li>
<li>Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.</li>
<li>Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions.</li>
</ul>
Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.

Please be cautious of potential recruitment fraud. Florence Healthcare will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Florence Healthcare will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Florence Healthcare employees will only be sent from @florencehc.com email addresses.</div></div>

Customer Marketing Manager New

General Mills

<div>Job Description:
<div>
OVERVIEW</div><div></div><div> 
Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through data-first, customer-centric marketing, and event programs in partnership with our Brands, Sales Teams, and Retailers.</div><div></div> 
We are seeking a Customer Marketing Associate Manager to lead account-specific omni customer marketing strategy, reporting, and activation optimization recommendations for our Walmart customer. Key responsibilities for this role include analyzing multiple data sources and customer dashboards to bring strategic thinking and strategies for our GMI brands forward, development of annual strategy for priority brands, input into campaign/creative briefs, and execution of projects. It requires interaction with the retailer merchants and retail media team, as well as internal Sales and OU teams, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with shopper insights to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.<div></div><div> 
</div><div>KEY ACCOUNTABILITIES</div><ul><li>
Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups</li><li>
Develop customer marketing strategic plans, media reporting, with particular emphasis on direct retailer customer data (Scintilla, WMC)</li><li>
Develop and foster new partnerships with retail media insights &amp; analytics teams
</li><li>Oversee creative briefs, timelines, sales lift performance, etc. in support of shopper campaigns</li><li>
Lead and participate in key customer meetings, WAMM ownership, and other omni-campaign executive summary needs</li><li>
Foster strong working relationships with sales, SGC, and marketing team members
</li><li>Maintain account level customer marketing budget, creative, and reporting</li><li>
Conduct data/event analyses for internal and external stakeholder learning</li></ul><div> 
</div><div>MINIMUM QUALIFICATIONS</div><ul><li>
Bachelor&rsquo;s Degree, preferably in Economics, Marketing, or Business</li><li>
Minimum 3 years in Shopper or Brand Marketing, Sales or eCommerce</li><li>
Experience selling customer marketing plans to large retail customers</li><li>
History of collaboration with cross-functional teams, agency partners</li><li>
Strong business acumen, linking analytics with consumer insights to deliver results</li><li>
Customer Marketing, Media, and Search expertise with strong communication skills</li><li>
Ability to work independently and pick up new systems, data, tools &ndash; and rapidly apply them to delivery actionable insights.</li></ul><div></div><div> 
PREFERRED QUALIFICATIONS</div><ul><li>
Experience in developing account specific marketing media and search plans</li><li>
Ability to leverage strong analytic skills, uncover and develop analytic results &ndash; from insights to decision via compelling storytelling and data visualization.</li><li>
Natural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results.</li></ul>
Company Overview:
<div>
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best &mdash; bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what&rsquo;s next.</div></div><div></div>

Associate Customer Marketing Manager, MFOU

Validity

<div><div>About the Role</div>
We're building out our Customer Lifecycle Marketing function and looking for a Customer Lifecycle Marketing Manager to design and execute programs that keep Validity's enterprise customers engaged, successful, and growing. 
 
This role is about driving active product use and surfacing cross-sell opportunities across our customer base -through campaigns, in-app messaging, and channel programs that work together as a cohesive post-sale journey. You'll own the strategy and execution of lifecycle programs end to end: knowing when and how to reach customers, which moments matter most, and how to use every available channel - including Pendo - to move them forward. 
 
You'll partner closely with our Email Marketing Manager to align in-app and email into connected nurture journeys, with Account Management and Customer Success to ensure programs are landing where they matter most, and with internal stakeholders like Product Marketing when product moments create the right opportunity for a customer campaign. This is a high-visibility role on a small, focused team - your work will directly shape how Validity's customers experience our products and our brand after the sale. 
 
We are currently hiring candidates who can work a hybrid office-based position (Tuesdays, Wednesdays, and Thursdays) in Validity's Boston (Financial District) office or Validity's Broomfield, CO office locations, or candidates who are available for a remote opportunity in one of the following states in the USA: CT, FL, GA, IL, IN, ME, NH, NJ, NC, OH, PA, RI, TX. 
<div>
Position Duties &amp; Responsibilities
</div>Customer Lifecycle Programs<ul><li>
Develop and execute lifecycle marketing programs for existing Validity customers that drive active use of our core products and create cross-sell opportunities</li><li>
Plan and launch campaigns across channels - email, in-app, paid ads, direct mail, events, and more - that move customers through adoption milestones and introduce them to solutions they don't yet use</li><li>
Identify and act on program-worthy moments throughout the year, including product releases, usage milestones, and seasonal opportunities, in coordination with internal stakeholders</li></ul>
In-App Messaging &amp; Pendo<ul><li>
Own Validity's Pendo strategy: designing and scaling in-app guides, onboarding flows, product announcements, and cross-sell prompts that meet customers at the right moment inside our products</li><li>
Use Pendo as an integrated channel alongside email and other programs: ensuring in-app messages reinforce campaign themes, product launches, and lifecycle moments rather than existing in isolation</li><li>
Leverage Pendo analytics to understand how customers are engaging with our products, identify gaps in adoption, and inform where campaigns or in-app interventions will have the most impact</li></ul>
Cross-Channel Journey Strategy<ul><li>
Partner with our Email Marketing Manager on the strategic approach to customer nurture: contributing to the design of new email programs and ensuring in-app and email work together, not in silos</li><li>
Think across the full post-sale journey and identify where different channels and moments should connect to create a seamless experience</li><li>
Bring channel insights and program performance back into the planning process, so the next campaign or nurture motion is smarter than the last</li></ul>
Customer Advocacy &amp; Expansion Signals<ul><li>
Manage our G2 review site strategy: building programs that encourage, collect, and activate customer feedback to improve loyalty and support new customer acquisition in partnership with Demand Gen</li><li>
Oversee UserGems programs for existing customers, partnering with Account Management to refine champion-tracking alerts and follow-up strategy that captures expansion signals early</li></ul>
Reporting &amp; Optimization<ul><li>
Own reporting on lifecycle programs across channels, tracking engagement, product adoption, and contribution to cross-sell pipeline</li><li>
Maintain a continuous improvement mindset: regularly reviewing what's working, what isn't, and bringing clear recommendations to the team</li></ul><div>
Required Experience, Skills, and Education</div><ul><li>
Proven experience running customer lifecycle or customer marketing programs in a B2B SaaS environment, with a focus on post-sale adoption and expansion</li><li>
Hands-on Pendo experience is required; experience building in-app programs and knowledge on how to use the platform strategically, not just tactically</li><li>
A campaign-first mindset: you know how to plan and execute multi-channel programs and can think through the full arc of a customer communication, from strategy to copy to results</li><li>
Solid email marketing fluency - you don't need to build it yourself, but you understand segmentation, nurture strategy, and how email fits into a broader lifecycle motion</li><li>
Comfortable with data: you pull your own reports, interpret results, and use insights to make decisions and recommendations</li><li>
Experience partnering cross-functionally with Account Management or Customer Success teams</li><li>
Familiarity with tools like UserGems, G2, Salesforce, or Pardot is a plus</li><li>
Strong written communication - you can write clear, on-brand messaging for campaigns, in-app guides, and email with minimal guidance</li></ul> 
Salary range $95,000 - $105,000 plus benefits, bonus opportunities and stock options. Final salary may vary depending on skills, location, and/or experience. 
About Validity
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers &ndash; using trustworthy data as a key advantage. Validity&rsquo;s flagship products &ndash; Everest, DemandTools, BriteVerify, and GridBuddy Connect &ndash; are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.
Headquartered in Boston, Validity has offices in Denver, London, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.
_____________________________________________________________________________
Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.
_____________________________________________________________________________
Please review our Applicant Privacy Notice before submitting any information: Applicant Privacy Notice
OMzJN0lGlA</div>

Customer Lifecycle Marketing Manager

Tate & Lyle

<div>
 
 The ideal candidate for the role will have a track record of marketing in a FMCG B2B organisation (preferably food), and experience of trade shows.
 
 
 
 
 About Us
 
 
 
 Tate and Lyle is a successful organisation with a clear purpose, ambition, strategy, and strong expert talent, solely focused on achieving its&rsquo; ambition as a world class ingredients solutions provider. We have expanded our plant-based footprint beyond corn into tapioca, stevia leaf, chickpea protein and soluble fibre to explore wider platforms for achieving our ambition. Achieving this ambition will require; development of new capabilities, reallocation of resources and investment to become a leaner, more agile company, leveraging latest technology, process insight and ways of working.
 
 
 
 About The Role
 
 
 
 The Customer Marketing Manager is responsible for developing and executing demand generation campaigns that align to the regional marketing strategy, in support of driving growth in the sub-region via categories.
 
 
 This role works closely with the Category Development Managers (CDMs) and Director, Regional Marketing to define and prioritize campaign needs, lead the design of campaign requirements (including relevant audience, channel mix, tactics), and own the overall execution and results tracking. This role will also own the media relations agenda within the region.
 
 
 The Customer Marketing Manager will lead the briefing, coordination with and management of any agencies that support in the execution of campaigns, including media relations agencies and tradeshow support agencies. This role must work closely with the regional marketing team, the commercial organization, and the marketing roles across the entire matrix to shape campaigns, identify synergies and drive superior execution of initiatives to drive demand generation in the region.
 
 
 
 Accountabilities
 
 
 
 
 Develop Demand Generation Campaigns that Align to the Regional Marketing Strategy
 
 
 
 <ul>
 <li>
 Define relevant audience and overall &lsquo;tone to the market&rsquo;, working closely with Regional Head of Marketing
 </li>
 <li>
 Determine how and where to reach relevant audience: assess and recommend channels, formats, tactics and media mix, and identify best ways to engage with target customers
 </li>
 <li>
 Develop and own the media plan (digital and traditional) that will support our growth agenda and strategic objectives
 </li>
 <li>
 Partner with Regional Marketing Strategy Manager to shape and develop strategic demand generation campaigns that align to our regional ambition
 
 
 </li>
 </ul>
 
 Build Category Campaigns to Support Category Growth Ambitions
 
 
 
 <ul>
 <li>
 Partner with Category Development Managers (CDMs) to define campaign needs for each category in support of their specific growth ambition, and work with Director, Regional Marketing to prioritize as required
 </li>
 <li>
 Lead design and execution of campaign requirements, including (but not limited to) webinars, online campaigns, published booklets
 </li>
 <li>
 Work closely with [Marketing Specialist role] to create a variety of visual content (graphics, videos, digital content, infographics, etc.) that supports marketing campaigns and critical customer activities, including digital content such as landing pages, webinars, social, etc,.
 
 
 </li>
 </ul>
 
 Execute Marketing Campaigns and Customer Engagement Activities
 
 
 
 <ul>
 <li>
 Implement, and optimize strategic marketing campaigns, including digital brand and demand generation campaigns to drive growth, managing lead agency coordination if required
 </li>
 <li>
 Own strategy and brief for marketing campaigns and customer engagement activities: define objective, define customer experience, frames and takes key decisions, defines and tracks KPIs to measure results
 </li>
 <li>
 Lead content creation, including design and production of required assets, leading agency coordination if required to execute
 </li>
 <li>
 Ensure all content created adheres to brand standards and aligns to overall Regional marketing strategy and objectives
 </li>
 <li>
 For major events (including trade shows), manage the programme from start to finish, coordinating project milestones and internal resources, while leading partnership with cross-functional teams (platforms, COE, commercial teams)
 
 
 </li>
 </ul>
 
 Own Media Relations Agenda and Coordinate PR Activity
 
 
 
 <ul>
 <li>
 Define PR requirements in line with regional marketing strategy
 </li>
 <li>
 Own relationship with our external PR agency
 </li>
 <li>
 Coordinate response to requested interviews and manage internal approval process
 </li>
 <li>
 Track and monitor success and results, as well as competitor activity
 
 
 </li>
 </ul>
 
 Skills And Experience
 
 
 
 <ul>
 <li>
 Solid experience in Brand, Marketing and Communications roles. B2B experience is advantageous, but FMCG and/or agency also relevant evidence of time spent in Brand, Marketing and Communications roles.
 </li>
 <li>
 Understanding of design, graphics and photography, with experience in Adobe Photoshop, Indesign, Illustrator a necessity
 </li>
 <li>
 Experience in digital marketing a necessity
 </li>
 <li>
 Demonstrated examples of creating effective and efficient communication assets
 </li>
 <li>
 Ability to prioritize and manage multiple projects and timelines from multiple stakeholders within a complex organization.
 </li>
 <li>
 Exceptional creative and problem solving skills.
 </li>
 <li>
 Excellent oral and written communication skills (including presentation)
 
 
 </li>
 </ul>
 
 What We Can Offer You
 
 
 
 As a business operating in 50 countries worldwide, we offer a global rewards package to all employees alongside a range of country-specific benefits. In addition to the flexible working policy, hybrid working model &amp; competitive salary we offer.
 
 
 
 Tate &amp; Lyle is an equal opportunity employer, committed to the strength of an inclusive workforce.
 
</div>

Marketing Manager, TMEA

Halan - حالا

<div>
 
 
 Job Overview:
 
 
 
 
 
 
 
 The successful candidate will be responsible for developing and executing strategic marketing initiatives to drive awareness, acquisition, and usage of our lending products. The Marketing Manager will collaborate closely with cross-functional teams to ensure alignment with business objectives and deliver impactful marketing campaigns.
 
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 
 <li>
 
 
 Strategic Marketing Development:
 
 
 Create and implement comprehensive marketing strategies and campaigns to promote Halan's lending products, including microfinance loans and consumer loans.
 
 
 </li>
 
 <li>
 
 
 Market Research &amp; Analysis:
 
 
 Conduct in-depth market research and competitive analysis to identify trends, customer needs, and growth opportunities in the lending sector.
 
 
 </li>
 
 <li>
 
 
 Audience Segmentation:
 
 
 Define target audience segments, personas, and customer journeys to shape marketing messaging and channel strategies for lending products.
 
 
 </li>
 
 <li>
 
 
 Cross-Functional Collaboration:
 
 
 Work closely with product, design, and technology teams to develop compelling lending offerings that resonate with target customers.
 
 
 </li>
 
 <li>
 
 
 Integrated Campaign Management:
 
 
 Create and execute integrated marketing campaigns across digital, social media, email, partnerships, events, and traditional advertising to enhance awareness and acquisition.
 
 
 </li>
 
 <li>
 
 
 Campaign Oversight:
 
 
 Manage the campaign lifecycle, from planning to execution, tracking, and optimization, ensuring alignment with performance goals and KPIs.
 
 
 </li>
 
 <li>
 
 
 Budget Management:
 
 
 Develop and oversee marketing budgets, forecasts, and ROI analysis for lending initiatives, optimizing resource allocation for maximum impact.
 
 
 </li>
 
 <li>
 
 
 Performance Tracking:
 
 
 Analyze marketing metrics, including customer acquisition, engagement, and conversion rates, providing insights and reports to stakeholders.
 
 
 </li>
 
 <li>
 
 
 Industry Awareness:
 
 
 Stay updated on industry trends, regulatory changes, and best practices in lending marketing, continuously seeking innovative opportunities.
 
 
 </li>
 
 <li>
 
 
 Stakeholder Engagement:
 
 
 Build strong relationships with internal teams, external partners, agencies, and vendors to support and enhance marketing initiatives.
 
 
 </li>
 
 <li>
 
 
 Market Expansion Strategies:
 
 
 Oversee the development of tailored marketing strategies for new markets, including localization efforts and partnership opportunities to drive growth.
 
 
 </li>
 
 </ul>
 
 
 
 
 
 
 
 
 
 
 What We Are Looking For:
 
 
 
 
 
 <ul>
 
 <li>
 
 
 Education:
 
 
 Bachelor's degree in Marketing, Business Administration, Finance, or a related field; Master's degree preferred.
 
 
 </li>
 
 <li>
 
 
 Experience:
 
 
 7-8 years in marketing, specifically with lending products or financial services.
 
 
 </li>
 
 <li>
 
 
 Proven Success:
 
 
 Demonstrated success in developing and executing marketing strategies that drive customer acquisition, engagement, and retention.
 
 
 </li>
 
 <li>
 
 
 Industry Knowledge:
 
 
 Strong understanding of lending products, financial markets, and regulatory requirements, with a knack for translating technical features into engaging marketing messages.
 
 
 </li>
 
 <li>
 
 
 Project Management:
 
 
 Excellent project management skills with the ability to prioritize tasks and manage multiple projects effectively.
 
 
 </li>
 
 <li>
 
 
 Analytical Skills:
 
 
 An analytical mindset with the ability to interpret data and derive actionable insights to inform marketing decisions.
 
 
 </li>
 
 <li>
 
 
 Creative Problem Solver:
 
 
 Innovative thinker capable of developing fresh marketing ideas to achieve business objectives.
 
 
 </li>
 
 <li>
 
 
 Communication Skills:
 
 
 Strong communication skills to collaborate effectively with cross-functional teams and present ideas to stakeholders.
 
 </li>
 </ul>
</div>

Marketing Manager - Micro Finance

<div>Job Description
This role will be based in Riyadh
The Brand &amp; Customer Manager role represents a unique opportunity to make a meaningful impact for patients in Saudi Arabia. The role is responsible for leading and coordinating efforts across the Cardiometabolic portfolio, with main focus on the launch of our new PCSK9 inhibitor.
In this role, you will play a critical part within the Pharmaceutical Business Unit in Saudi Arabia, ensuring launch excellence and long-term brand success. You will maximize the value of the assigned brands by delivering on sales and market share objectives, enhancing customer experience, and maintaining a strong customer-centric approach.
You will lead and drive both the strategic and operational processes for the assigned brands, including launch preparation, lifecycle management, and long-term brand strategy, while coordinating cross-functional collaboration across the Cross Functional Team (CFT).
Key responsibilities:
1. Launch Excellence / Brand Strategy &amp; Planning<ul><li>
Drive launch excellence by developing and executing a comprehensive launch plan, including product positioning, pre-launch activities, patient journey mapping, and insights generation.</li><li>
Develop and implement robust brand plans in collaboration with the CFT, including positioning, segmentation, and messaging strategies.</li><li>
Lead brand planning and forecasting in coordination with relevant stakeholders (finance, sales team, etc..).</li><li>
Analyze market trends, competitive dynamics, and customer insights to inform strategic decisions and identify growth opportunities.</li><li>
Analyze market trends, competitor activity, and customer insights to inform strategic decisions. Identify opportunities to be unlocked and partner with the relevant stakeholders to drive results, such as the Market Access team.</li><li>
Identify and monitor competitors, market conditions, and industry changes that may impact sales in the assigned portfolio.</li><li>
Partner with Market Access and other stakeholders to unlock opportunities and support optimal patient access.</li><li>
Identify high-potential accounts and map key stakeholders and patient pathways within the healthcare ecosystem.</li></ul>
2. Promotional &amp; Campaign Management<ul><li>
Lead the development of integrated communication strategy (digital, print, in-person), including promotional materials and multi-channel campaigns, partnering with external agencies as needed.</li><li>
Coordinate with medical, regulatory, and legal departments for approval processes.</li><li>
Develop and support the implementation of effective brand launch and portfolio selling strategies.</li></ul>
3. Stakeholder Engagement<ul><li>
External Stakeholders Engagement: Develop strong relationships and partner with key opinion leaders (KOLs) and healthcare professionals (HCPs), to support brand awareness and education, through in-person interaction, events &amp; Congresses and activities.</li><li>
Internal Stakeholders Engagement: Partner closely with the CFT to align on strategic objectives, build a comprehensive plan and related activities/tasks (including support in planning, organizing, and coordinating activities) and monitor implementation.</li></ul><ul><li>
Support the CFT in staying up-to date on the latest product and therapeutic area information.</li><li>
Support the sales force through training, marketing tools, and clear brand communication.</li></ul>
4. Budget &amp; Operations<ul><li>
Manage brand budgets and ensure cost-effective use of resources.</li><li>
Maintain a complete database of all planned and implemented activities per brand to effectively track progress and keep stakeholders informed.</li><li>
Monitor sales data, CRM outputs, and marketing KPIs to assess effectiveness and inform future strategies.</li><li>
Complete and submit all assigned reports in an accurate manner and as per schedule date.</li></ul>
5. Personal Development<ul><li>
Continuously upgrade technical knowledge and skills to follow new marketing trends and methodologies relevant to the assigned portfolio and stays up-to date on the latest product and therapeutic area information for all allocated portfolio indications by attending internal scientific and product trainings, conferences and symposia, as well as by self-study;</li><li>
Writes his/her EDP with guidance and agreement of the Manager, who assesses it quarterly for progress.</li></ul>
Compliance<ul><li>
Ensure strict adherence to pharma marketing compliance, ethical codes, and internal standard operating procedures (SOPs).</li><li>
Ensure all promotional activities comply with regulatory and company standards.</li><li>
Ensure that all relevant company policies, business practices, local Laws and regulations, and compliance guidelines are being followed ensuring high compliance and ethics standards. Ensure highest level of integrity in the territory.</li></ul>
Skills and Qualifications Required<ul><li>
Strong business acumen and analytical skills</li><li>
Self-driven, with the ability to work autonomously and deliver results</li><li>
Strong leadership, communication, and cross-functional collaboration skills</li><li>
Ability to influence without authority</li><li>
Excellent organizational and prioritization skills</li><li>
Strong customer and stakeholder management skills</li><li>
Bachelor's degree in a relevant field (Pharmacy, Life Sciences, or Business)</li><li>
Minimum 5 years&rsquo; experience in the pharmaceutical industry</li><li>
At least 2 years of marketing experience required</li><li>
Saudi nationality required</li><li>
Previous experience in the Cardiometabolic area and/or launch experience in KSA is preferred</li><li>
Proficiency in English required</li></ul>
Required Skills:
Adaptability, Brand Strategy, Cardiology, Communication, Cross-Functional Collaboration, Marketing, Marketing Data Analysis, Marketing Strategy Implementation, Project Management, Stakeholder Engagement, Strategic Planning, Strategic Thinking
Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully 
Merck &amp; Co., Inc., Rahway, NJ, USA, also known as Merck Sharp &amp; Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Not Applicable
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
04/17/2026<ul><li>A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. 
</li></ul> 
Requisition ID:R391773</div>

Brand & Customer Manager KSA - CVM

Bayut KSA - بيوت السعودية

<div>
 
 Zameen.com is looking to hire a passionate candidate for its &lsquo;Manager CLM&rsquo; post.
 
 
 
 
 
 
 About Us:
 
 
 
 Zameen.com is Pakistan&rsquo;s Largest Online Real Estate Portal Connecting Buyers with Sellers within &amp; outside the country Zameen.com started its funding first round in 2012 which constituted of several angel investors and substantial investment from venture capital firms. A further two rounds of major investment were closed in late 2015 and early 2016, bringing in a total of $29 million.
 
 
 
 
 
 
 Job Description:
 
 
 
 We're looking for a Customer Lifecycle Manager to own the full customer journey, from first touch to loyal advocate. You'll build and manage automation workflows across Email, Push, SMS, and In-App channels using tools like Braze, HubSpot, or Iterable, delivering personalized experiences that drive activation and reduce churn.
 
 
 
 
 
 Beyond execution, you'll dig into behavioral data to segment audiences, run A/B tests, and own core KPIs like LTV, Conversion Rate, and revenue lift. You'll also work cross-functionally with Product, Creative, Sales, and Support to make sure every customer touchpoint lands at the right time with the right message.
 
 
 
 
 
 
 Duties and Responsibilities:
 
 
 
 
 1. Lifecycle Strategy &amp; Journey Mapping
 
 
 
 - End-to-End Ownership: Define and map the customer journey stages from "Lead" to "Promoter." Identify friction points where users drop off and develop automated interventions to keep them engaged.
 
 
 - Onboarding Excellence: Build and optimize the "First 30 Days" experience to ensure new users reach their "Aha!" moment as quickly as possible.
 
 
 - Retention &amp; Churn Mitigation: Develop proactive "At-Risk" triggers. Use behavioral data to identify users likely to churn and deploy automated win-back or discount campaigns.
 
 
 
 
 
 
 2. Multi-Channel Execution (The Tech Stack)
 
 
 
 - Automation Management: Build complex, branching logic workflows in CRM tools (e.g., Braze, HubSpot, Salesforce, or Iterable).
 
 
 - Omni-channel Orchestration: Sync messaging across Email, Push Notifications, In-App Modals, SMS, and Direct Mail to ensure a non-repetitive, cohesive experience.
 
 
 - Dynamic Content: Implement personalization tokens and liquid logic to ensure every communication feels 1-to-1 rather than 1-to-many.
 
 
 
 
 
 
 3. Data Analysis &amp; Segmentation
 
 
 
 - Behavioral Segmentation: Move beyond basic demographics to segment users based on product usage frequency, feature adoption, and purchase intent.
 
 
 - Performance Tracking: Own the reporting for core KPIs: Open Rates, CTR, Conversion Rate, Churn Rate, LTV, and incremental revenue lift.
 
 
 - A/B Testing Framework: Maintain a continuous testing roadmap for subject lines, send times, CTA placement, and offer types.
 
 
 
 
 
 
 4. Cross-Functional Collaboration
 
 
 
 - Product Team: Partner with Product Managers to align in-app marketing with new feature launches.
 
 
 - Creative Team: Brief copywriters and designers on the specific psychological triggers needed for different lifecycle stages.
 
 
 - Sales/Support: Ensure marketing automation doesn&rsquo;t "step on the toes" of active sales cycles or open support tickets.
 
 
 
 
 
 
 Requirements:
 
 
 
 - 6+ years of experience in lifecycle marketing, CRM, or retention marketing, preferably in a fast-paced or product-led environment.
 
 
 - Hands-on experience with marketing automation platforms such as Braze, HubSpot, Salesforce, or Iterable, including building complex, branching workflows.
 
 
 - Strong understanding of omni-channel marketing across Email, Push Notifications, In-App, SMS, and Direct Mail.
 
 
 - Proven ability to segment audiences beyond demographics, using behavioral data, product usage patterns, and purchase intent signals.
 
 
 - Comfortable owning and reporting on KPIs like Open Rates, CTR, Churn Rate, LTV, Conversion Rate, and incremental revenue lift.
 
 
 - Experience running structured A/B testing programs across messaging, timing, and offer types.
 
 
 - Familiarity with dynamic content, personalization tokens, and liquid logic to deliver tailored communication at scale.
 
 
 - Strong cross-functional communicator who can collaborate effectively with Product, Creative, Sales, and Support teams.
 
 
 - Analytical mindset with the ability to translate data into actionable lifecycle strategies.
 
 
 
 
 
 
 Benefits:
 
 
 
 - An opportunity to become part of a highly professional and dynamic team working on the best practices.
 
 
 - An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders.
 
 
 - Local and international exposure with our partner ventures.
 
 
 
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Customer Life Cycle Marketing Manager

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