customer marketing manager

Labcorp

<div>Campaign Strategy<ul><li>
Deliver brand experience, voice, and visuals across all marketing channels</li><li>
Collaborate Business and Commercial Leaders, Product &amp; Segment Marketing, and Medical Affairs to understand business goals and strategies, market sizing, product positioning, content, strategy, client needs and target customer profiles</li><li>
Create and execute campaign plans that bring audience-focused spotlight across enterprise</li><li>
Work with both segment, therapeutic, digital, product and research marketing teams to identify and define strategies to support the brand awareness and demand generation needs of our global business</li></ul>
Campaign Execution<ul><li>
Orchestrate delivery of campaign plans to ensure alignment with marketing plan and delivery on business goals</li><li>
Manage and appropriately allocate overall marketing and specific campaign budgets</li><li>
Define campaign plan calendar &amp; timelines</li><li>
Design appropriate channel mix to support campaign goals and ensure effective reach into target audience</li><li>
Lead tactic sequencing and prioritization, project management</li><li>
Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)</li><li>
Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&amp;S leadership&rsquo;s strategic priorities</li></ul>
Strategic Stakeholder<ul><li>
Lead recurring meeting cadence with Product &amp; Segment Marketing to align on focus area&rsquo;s campaign and annual marketing strategy, timelines, address roadblocks</li><li>
Work across organizational structures effectively, including the broader marketing team and channel partners, sales and operations, and lead by influence to drive effective collaboration, alignment and decision-making</li><li>
Apply journey-development strategies in partnership with Growth &amp; Insights and Product &amp; Segment teams to target the right message to the right person at the right time</li></ul>
Metrics &amp; Targeting<ul><li>
Understand customer and market insights, personas and apply within campaign strategies</li><li>
Partner with Product &amp; Segment Marketing to define target audience and segmentation refinement</li><li>
Define campaign metrics and analyze performance to monitor and optimize channel and tactical execution</li><li>
Track campaign performance of global programs and provide feedback to the business to optimize effectiveness of future campaigns</li></ul>
This is a general expectation for a Senior Manager, Customer Marketing, and it is understood that additional duties and responsibilities may be assigned, which may not be reflected in this memo. Employees are expected to communicate any future campaigns
Preferred Qualifications
Ideal Candidates will be:
<ul><li>A self-starter with a see it/own it/do it mentality who can work both independently and with a team, be self-motivated and encourage the same in the team, be highly adaptable and flexible with an ability to change direction when needed and clearly communicate such change in a timely and visible fashion.
</li><li>You will be a decisive, strategic planner, manage multiple tasks and deadlines, have excellent problem-solving skills, have strong business and process savvy, and thrive in ambiguity while inspiring team members and partners.
</li><li>Additionally, you will have the ability to effectively interact with and relate to people at all levels; have an ability to move and influence a group (stakeholder buy-in), moving the team into a common direction and with a common vision</li><li>
Helping guide strategic audience and/or therapeutic area channel strategy and vision
</li><li>You will have the ability to effectively develop campaign strategy and partner with a cross-functional team to execute and optimize integrated marketing campaigns.</li><li>
Excellent internal and external customer service skills, attention to detail and ability to be persistent while maintaining tact</li><li>
Demonstrated ability to plan, prioritize and follow up on multiple projects</li><li>
Demonstrated teamwork, communication (written and verbal), and organizational skills</li><li>
Positive attitude and sense of urgency with a demonstrated leadership ability</li></ul>
Skill Requirements:<ul><li>
8 - 10+ years prior marketing experience mandatory</li><li>
Bachelor's degree in Marketing, Communications, Science, or Business; Masters a strong plus</li><li>
Experience working in a large global matrix organization, and building relationships with key stakeholders</li><li>
Specific expertise in marketing life science services highly desirable</li><li>
Proven results with marketing program strategy, planning, development, and implementation through multi-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.)<ul><li>
In depth knowledge of account-based marketing (ABM)</li><li>
Deep expertise in channel strategy</li><li>
Robust understanding of the target audience and the customer journey to enable strategic campaign design</li><li>
Deep expertise in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM Eg. salesforce) databases are a must.</li></ul></li><li>
Strong understanding of the digital marketing technology landscape and best practices desirable</li><li>
Strong communication, copywriting and editing skills needed</li><li>
Highly organized with strong project management and data analysis skills</li><li>
Effective communicator</li><li>
Open to working across time zones</li></ul>
Labcorp is proud to be an Equal Opportunity Employer:
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
We encourage all to apply
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.</div>

Senior Manager, Customer Marketing

SC Johnson

<div>SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers &ndash; such as Raid&reg;, Glade&reg;, Ziploc&reg; and more, in virtually every country around the world. Together, we are creating a better future &ndash; for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.
Associate Manager, Customer Marketing
Location : Cairo, Egypt
ABOUT THE ROLE<ul><li>
Reporting into the Customer Marketing Manager for MENAPT Cluster, you will play an important role in developing the Customer Marketing strategy for the assigned categories for Egypt market. You will be in close collaboration with Marketing, Sales and Supply Chain Teams. You will do deep analyses of the market, customers and shopper dynamics, will come up with insights to be converted into action plans across the channels.</li></ul>
KEY RESPONSIBILITIES<ul><li>
Lead development of Category Development Strategy to achieve defined business objectives for category in charge by designing in-store strategy covering multiple pillars, i.e. BTL communication and in-store materials, price architecture, category assortment, planogram and consumer promotions</li><li>
Lead market execution of new launches, define quarterly cycle priorities and cascade the plans on channel basis to the field team through meetings and quarterly distributor meetings</li><li>
Lead cross-functional relations with key stakeholders, Marketing, Sales and Supply Chain Teams</li><li>
Manage the budget in charge while overviewing Trade Money initiatives</li><li>
Responsible for management of shopper/channel initiatives and investments for the category</li><li>
Utilize multiple data resources for better understanding of market trends, competition, channels as well as shopper insights driving a high-quality channel/trade plan</li><li>
Utilize Nielsen reports on a monthly basis to understand the market on region basis as well as define opportunities for market share and distribution across</li><li>
Support Sales Team in the development of Joint Business Plans with major customers and distributors securing an alignment on activations</li><li>
Work on defined processes to develop promotional packs, performance trackers for sales, shares, distribution and initiative ROI</li><li>
Takes an active role in S&amp;OP process ensuring the connection between marketing plans and market execution and sales</li></ul>
REQUIRED EXPERIENCE YOU&rsquo;LL BRING<ul><li>
Graduate degree in Business Administration, Sales, Marketing or similar</li><li>
Commercial FMCG background with solid practical experience</li><li>
At least 5+ years and plus of experience with preferably 2 years in customer/trade marketing</li><li>
Strong command of English (written and verbal)</li><li>
Understanding and knowledge of the Egypt retail environment and FMCG dynamics</li><li>
Strong use of MS Office</li><li>
Highly organized with the ability to multi-task and prioritize</li><li>
Strong communication and team working skills</li><li>
Strategic mind set, understands the strategic &amp; tactical nature of the business</li><li>
Analytical skills</li></ul>
PREFERRED EXPERIENCES AND SKILLS<ul><li>
Understanding of Nielsen syndicated data</li><li>
Multi-function and multi-tasking abilities</li><li>
Clear understanding of the different RTM principles/strategies for channels</li><li>
Team building skills</li><li>
Self-starter, acting with integrity</li></ul>
JOB REQUIREMENTS<ul><li>
 Full time job</li><li>
Max 10-15% travel time within Egypt, visiting distributors for cascading the quarterly plans as well as visiting trade to observe market dynamics</li></ul>
This role is not eligible for relocation.
Together, we are creating a better future &ndash; for the planet, for future generations and for every SCJ team member.
Come join us and make an impact through iconic global brands.
GO FURTHER WITH OUR FAMILY&trade;
#LI-MF1
Inclusion &amp; Diversity
We&rsquo;re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age, and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive, and supportive work environment where all people can thrive.
We&rsquo;re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.</div>

Associate Manager, Customer Marketing

Americana Restaurants

<div>
 
 
 Job Purpose:
 
 
 
 
 
 
 We are seeking a
 
 strategic, insight-driven
 
 Assistant Manager, Loyalty &amp; CRM to shape KFC&rsquo;s customer engagement and retention strategy. This role focuses on connecting store-level and user data to actionable business decisions, guiding loyalty program evolution, and ensuring CRM communications align with KFC&rsquo;s bold, customer-first brand voice. The ideal candidate brings commercial acumen, cross-functional influence, and experience in fast-paced, data-driven environments such as QSR, e-commerce, or food-tech.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Strategic CRM &amp; Loyalty Planning
 
 
 <ul>
 <li>
 Shape and own the loyalty and CRM strategy, ensuring alignment with KFC&rsquo;s brand objectives, customer needs, and market opportunities.
 </li>
 <li>
 Develop and implement targeted CRM campaigns (e.g., email, push notifications, in-app messages, SMS) for customer onboarding, retention, re-engagement, and win-back, aligned with marketing objectives and promotional calendars.
 </li>
 <li>
 Utilize customer data to create highly granular segments based on order history, preferences, behavior, demographics, and app usage patterns to deliver personalized experiences
 </li>
 <li>
 Monitor, analyze, and report on CRM campaign performance, customer churn rates, lifetime value (LTV), and engagement metrics, providing actionable insights for continuous improvement.
 </li>
 </ul>
 
 
 Loyalty Program Leadership
 
 
 <ul>
 <li>
 Lead the evolution of KFC&rsquo;s loyalty program to deepen engagement and repeat transactions.
 </li>
 <li>
 Develop and execute campaigns and initiatives specifically aimed at increasing loyalty member engagement, activity, and satisfaction (e.g., tier-based benefits, bonus point events, exclusive offers).
 </li>
 <li>
 Design and manage the rewards catalog, point accrual rules, and redemption processes, ensuring a compelling and desirable value proposition for members.
 </li>
 <li>
 Collaborate with digital, operations, and product teams to integrate loyalty benefits seamlessly into the customer journey.
 </li>
 <li>
 Stay updated on regional loyalty ecosystems (e.g., Landmark&rsquo;s Shukran, Alshaya&rsquo;s Aura) to benchmark and innovate.
 </li>
 </ul>
 
 
 Insight &amp; Data-Driven Decision Making
 
 
 <ul>
 <li>
 Lead campaign measurements and analysis to drive deep learnings and overall strategy. Should be well-versed with measuring incrementality of campaigns, A/B testing, basic forecasting.
 </li>
 <li>
 Translate complex datasets into actionable insights for leadership, clearly communicating implications and recommended actions.
 </li>
 <li>
 Understand and monitor metrics including CLV, churn, redemption, and campaign effectiveness.
 </li>
 </ul>
 
 
 Creative &amp; Cross-Functional Influence
 
 
 <ul>
 <li>
 Act as a confident influencer, collaborating with stakeholders across marketing, operations, and central CRM/CDP teams.
 </li>
 <li>
 Brief creative teams to ensure messaging and design align with KFC&rsquo;s brand tone &mdash; bold, playful, and customer-first.
 </li>
 <li>
 Ensure CRM communications balance insight-led targeting with brand storytelling.
 </li>
 <li>
 Build strong working relationships with global and regional CRM/CDP partners, sharing brand-specific learnings and adopting best practices.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience:
 
 
 <ul>
 <li>
 Bachelor's degree in marketing, Business, Data Analytics, or related field.
 </li>
 <li>
 4&ndash;6 years of hands-on experience in CRM, loyalty marketing, or customer lifecycle management.
 </li>
 <li>
 Arabic speaker required.
 </li>
 <li>
 Proficiency in analytics tools (e.g., Google Analytics, SQL) and CRM platforms (e.g.,Clevertap, Salesforce, Braze).
 </li>
 <li>
 Demonstrated ability to translate data into strategy (e.g., case studies showing improved retention/CLV).
 </li>
 <li>
 Experience briefing creative agencies and reviewing assets against brand guidelines.
 </li>
 <li>
 Strong project management skills; ability to juggle multiple campaigns and stakeholders.
 </li>
 </ul>
 
 
</div>

AM CRM & Loyalty - KFC

Shree Ji Steel Private Limited

Job Summary:We are looking for a creative and detail-oriented Customer Relationship Manager (CRM) to join our team in Kolkata who builds and maintains strong, long-term and beneficial relationships with an organization&rsquo;s customers. The ideal candidate will have experience in industry, excellent communication skills, and the ability to understand customer needs while ensuring smooth execution of orders and services.About us:Shree Ji Steel Private Limited is the leading player and quickest growing manufacturer, trader and exporter firm in the iron and steel industry. We&rsquo;re on a mission to revolutionize the market with our innovative solutions. Join us to be a part of a dynamic team that values creativity, strategic thinking, and data-driven results and looking for a creative and data-driven Executive Assistant to join our team and help us grow our brand&rsquo;s presence.Key Responsibilities:<ul><li>Build and maintain strong, long-lasting customer relationships with global and domestic clients.</li><li>Understand client requirements and coordinate with internal teams (sales, logistics, production, documentation) to ensure timely delivery and service.</li><li>Handle customer inquiries, resolve complaints, and provide solutions to ensure customer satisfaction.</li><li>Assist in negotiations and support the sales team to achieve customer retention and revenue growth.</li><li>Keep track of export documentation, shipment schedules, and after-sales support.</li><li>Identify opportunities for account growth and cross-selling within existing client portfolios.</li><li>Maintain regular communication with clients through calls, emails, and meetings.</li><li>Prepare and present customer status reports, market feedback, and competitor analysis to management.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Business Administration, International Trade, Marketing, or related field.</li><li>Minimum 3 years of proven experience as a Customer Relationship Manager/Executive in industry.</li><li>Strong knowledge of export procedures, documentation, and logistics.</li><li>Excellent communication, negotiation, and interpersonal skills.</li><li>Ability to handle client escalations and resolve issues with a solution-driven approach.</li><li>Proficiency in MS Office, CRM software, and basic reporting tools.</li><li>Strong organizational skills with attention to detail.</li><li>Ability to work independently as well as collaboratively with cross-functional teams.</li></ul>What We Offer:<ul><li>Competitive salary and benefits package.</li><li>Opportunities for professional growth and skill development.</li><li>A collaborative and creative work environment.</li></ul>PF,ESI etc.To Apply: Please send your resume and portfolio/showreel to hr@shreejisteelcorp.com.Job Types: Full-time, PermanentPay: &#8377;13,000.00 - &#8377;17,000.00 per monthBenefits:<ul><li>Provident Fund</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>total CRM: 3 years (Required)</li></ul>Work Location: In person

Customer Relationship Manager (CRM)

Nivasa home

We are seeking an experienced and client-focused CRM Manager for HNI clients to manage, enhance, and grow our relationships with high net-worth individuals. As the CRM Manager at our furniture manufacturing plant, you'll oversee the end-to-end customer relationship process&mdash;from initial inquiry through to delivery, installation, after-sales support, and warranty/service issues. This role blends CRM strategy, project coordination, and client services. You&rsquo;ll play a strategic and operational role, ensuring seamless coordination across sales, production, logistics, and installation to maximize client satisfaction and retention &amp; collaborating across teams to deliver seamless service to our premium clientele.Key Responsibilities:1. Client Relationship Management&middot; Serve as the Primary Point of Contact for HNI clients throughout their purchase journey&mdash;from Inspection, customization if any, dispatch and post-delivery follow-ups ensuring a high standard of service and client satisfaction.&middot; Manage inspection, snag-list resolution, and final acceptance processes to ensure flawless handover.&middot; Build and nurture trust-based relationships by offering bespoke service and anticipating client needs through personalized engagement strategies.&middot; Manage client feedback, queries, and requests with a premium, polished approach.&middot; Utilize CRM software to segment clients, track interactions, monitor performance metrics, and automate communications.&middot; Develop and implement CRM strategies to enhance client loyalty, cross-selling, and up-selling opportunities.&middot; Collect client feedback post-delivery to guide continuous service improvement.2. CRM Systems &amp; Reporting&middot; Maintain up-to-date client profiles, preferences, and interaction history in the CRM system.&middot; Generate insights-driven reports mapping client status, delivery milestones, pending actions, and service metrics.&middot; Analyze client behavior and feedback to reduce churn and increase retention rates by ensuring a smooth and premium experience.&middot; Generate regular reports for senior management on client engagement and campaign performance3. Cross-Functional Coordination&middot; Liaise with design, production, logistics, quality, and finance teams to align on order requirements, customization timelines, and delivery schedules.&middot; Coordinate with marketing and product teams to ensure relevant offerings and messaging.&middot; Ensure seamless execution from custom design commissions to final handover.4. Personalized Client Engagement&middot; Organize exclusive client events, showroom visits, factory tours, or curated previews of upcoming collections to enhance brand affinity&middot; Collaborate on gifting strategies and personalized outreach aligned with brand values.5. Strategic Insights &amp; Growth&middot; Analyze trends in HNI behavior and market demands to identify upselling or cross-selling opportunities.&middot; Provide strategic inputs to product and service development aligned to luxury customer expectations.6. Compliance with Confidentiality&middot; Ensure all client interactions and data handling are compliant with company policies and applicable regulations.&middot; Maintain strict confidentiality of client information.Key Requirements:<ul><li>Bachelor's degree in Business, Marketing or related field; MBA preferred.</li><li>5&ndash;8 years of experience in CRM, relationship management, or client servicing, preferably in furniture manufacturing or luxury sectors.</li><li>Proven experience managing high-value client portfolios.</li><li>Strong knowledge of CRM platforms</li><li>Excellent communication, interpersonal, and problem-solving skills.</li><li>High level of professionalism, discretion, and customer-centric mindset.</li><li>Ability to analyze data, generate insights, and create action plans.</li></ul>Preferred Skills:<ul><li>Understanding of HNI client behavior, needs, and lifestyle.</li><li>Experience in personalized marketing and luxury client servicing.</li><li>Multilingual abilities (preferred, depending on region/clientele).</li><li>Experience with automation and digital CRM tools.</li></ul>Job Types: Full-time, PermanentPay: &#8377;50,000.00 - &#8377;100,000.00 per monthWork Location: In person

Customer Relationship Manager (CRM)-HNI Clientele-Manufacturing Plant (Female Only)

Sanipak

<div>
 
 
 Position:
 
 Career Experience Drive
 
 
 
 Location:
 
 &Idot;stanbul / Kavacik
 
 
 
 Working Modeli:
 
 Hybrid #ouraddressisdifferentourlocationisthesame.
 
 
 
 Role to work with:
 
 Marketing Manager
 
 
 
 
 
 
 Sanipak
 
 has more than 1600 employees. We export our leading brands such as OK, Solo, Selpak, UniBaby and our most preferred brands in the cleaning papers, personal care, home care, baby care and out-of-home categories to more than 80 countries in 5 continents.
 
 
 
 
 
 
 What Do We Expect from Our New Team Member?
 
 
 
 
 
 <ul>
 <li>
 Assist in marketing and product development activities in line with strategic brand goals
 </li>
 <li>
 Support market and brand analysis, interpretation, and reporting processes
 </li>
 <li>
 Contribute to competitor and market trend research
 </li>
 <li>
 Provide operational support for ongoing marketing projects and campaigns
 </li>
 </ul>
 
 
 
 
 
 What kind of teammate are we looking for?
 
 
 <ul>
 <li>
 Currently a senior (4th-year) student in relevant fields (Business Administration, Economics, Marketing, Communications, etc.)
 </li>
 <li>
 Preferably has prior internship experience in marketing and/or is eager to build a career in marketing
 </li>
 <li>
 Proficient in MS Office programs
 </li>
 <li>
 Advanced level of English
 </li>
 <li>
 Strong communication skills, a team player, and eager to learn
 </li>
 </ul>
 
 This internship provides an excellent opportunity to experience brand management and marketing dynamics in the fast-paced FMCG sector, while developing your skills in a professional business environment.
 
 
 
</div>

CAREER EXPERIENCE DRIVE  - MARKETING

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Customer Relationship Manager (CRM)-HNI Clientele-Manufacturing Plant (Female Only)

CAREER EXPERIENCE DRIVE - MARKETING