customer strategy manager

ID90 Travel

<div>About ID90 Travel
Did you know that one of the privileges of working for an airline is being able to fly around the world for free? Well, we at ID90 Travel provide the technology that makes that airline employee travel possible for the world's leading airlines. We've also become the leading one-stop comprehensive solution for airline employee travel needs. This includes providing them with exclusive rates on hotels, cruises, rental cars and more. 
Position Title: CRM Manager | Lifecycle Marketing Manager
Location: Dallas-Fort Worth Metroplex
Reports to: Head of Marketing 
Position Overview:
We are seeking a strategic and hands-on CRM Manager to lead the development and optimization of our multi-channel customer engagement strategy. This role is critical to driving member retention, engagement, and lifetime value through automated, personalized journeys across email, SMS, app notifications, and WhatsApp.
The ideal candidate is both creative and analytical, with proven experience designing high-impact CRM programs from the ground up. You&rsquo;ll own everything from journey design/mapping and segmentation to hands-on execution in Klaviyo (or a comparable platform). This role requires a strong grasp of lifecycle marketing, automation, and performance optimization across both marketing and transactional touchpoints. 
What You'll Be Doing:
CRM Automation &amp; Customer Journey Management<ul><li>
Design, build, and optimize automated customer journeys across email, SMS, push notifications, and WhatsApp, tailored to lifecycle stages and behavioral triggers.</li><li>
Own the strategy and execution of key journeys, including onboarding, retention, re-engagement, win-back, and transactional communications.</li><li>
Continuously refine and evolve journeys based on performance metrics (e.g., open/click rates, conversions, engagement score, churn risk).</li><li>
Leverage A/B testing and data insights to improve targeting, message sequencing, timing, and creative across channels.</li><li>
Ensure deliverability, compliance (e.g., GDPR, CAN-SPAM), and audience segmentation best practices across platforms.</li></ul>
Cross-Functional &amp; Technical Collaboration<ul><li>
Partner with engineering and data teams to ensure clean, reliable data flows via API or CDP integrations for real-time personalization and segmentation.</li><li>
Work closely with product, design, and analytics teams to align CRM initiatives with business goals, brand guidelines, and user experience.</li><li>
Use performance dashboards and cohort analyses to inform strategy and prioritize experimentation.</li></ul>
Emerging Channels &amp; Omnichannel Engagement Strategy<ul><li>
Lead the expansion and orchestration of multi-channel messaging strategies across:</li><li>
Email: Promotional, lifecycle, and transactional communications.</li><li>
SMS: Consent-based messaging for time-sensitive alerts and transactional updates.</li><li>
App Push Notifications: Real-time and behavior-triggered messages to drive app engagement.</li><li>
WhatsApp: Build out compliant, personalized messaging for global mobile-first markets.</li><li>
Ensure all channels are connected and consistent, delivering a seamless, personalized experience across the customer journey.</li></ul> 
Required Qualifications:<ul><li>
Minimum 5 years managing CRM programs and automated customer journeys across email, SMS, push notifications, and other engagement channels.</li><li>
Proficiency in Klaviyo or similar marketing automation platforms.</li><li>
Strong technical understanding of data integrations and API-based triggers in marketing automation systems.</li><li>
Track record of building high-performing email and retention campaigns from scratch.</li><li>
Analytical mindset with experience tracking KPIs and running A/B tests.</li><li>
Excellent communication and project management skills.</li><li>
Strong attention to detail and commitment to brand quality.</li></ul> 
Preferred Qualifications:<ul><li>
Experience implementing and managing push notification, SMS, and/or WhatsApp messaging programs preferred.</li><li>
Experience in the travel, e-commerce, or membership-based industries.</li><li>
Familiarity with HTML/CSS for email layout adjustments.</li><li>
Knowledge of audience compliance standards across SMS and WhatsApp.</li><li>
Experience with mobile engagement strategies and push notification best practices.</li></ul> 
What We Offer:<ul><li>
Full-time employment</li><li>
Competitive salaries</li><li>
International team of people learning from one another</li><li>
Hybrid work schedule</li><li>
Paid time off and travel privileges</li><li>
Opportunities for professional growth</li></ul></div>

CRM Manager / Lifecycle Marketing Manager

Mastercard

<div>
 
 Our Purpose
 
 
 
 
 Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
 
 
 
 
 Title And Summary
 
 
 
 Creative Strategy Manager
 
 
 
 Overview
 
 
 
 The Data &amp; Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within D&amp;S that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk sits within D&amp;S and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands.
 
 
 As Creative Strategist you will have a creative flair, always seeking innovative and new creative directions for our clients grounded in data driven insights and with cognisance of market trends. You will relish working in a fast-paced environment and be able to manage multiple creative briefs. You will have solid stakeholder engagement communication and specifically presentation skills.
 
 
 Role
 
 
 <ul>
 <li>
 As Creative Strategy Manager, you are responsible for developing brand, creative and communication strategies for our clients that align to the brand and objectives, factoring in data informed insights
 </li>
 <li>
 You will ensure the smooth handover and understanding of the creative strategy to the respective Creative Manager, jointly briefing the creative development team to enable execution
 </li>
 <li>
 Co-leading creative ideation sessions with the Creative Managers for larger client projects of strategic importance, and being active and available to guide the creative team and interface with the client on such projects through to completion as needed
 </li>
 <li>
 Supporting the Creative Managers with smaller client project creative ideation sessions as needed.
 </li>
 <li>
 Managing multiple briefs and projects at one time
 </li>
 <li>
 Working alongside the Creative Project Managers to align on business priorities to best utilize your skills.
 </li>
 <li>
 Input to estimating, negotiating and agreeing budget and timescales with Creative Project Managers.
 </li>
 <li>
 Liaise with Advisors Research Centre and local ACS team as needed to obtain market intel and client nuances.
 </li>
 <li>
 Continually keep abreast of marketing and in-market trends regarding both consumer behaviours, creative and media trends.
 
 
 
 </li>
 </ul>
 
 All About You
 
 
 
 <ul>
 <li>
 Minimum of 8 years&rsquo; strategic experience within leading advertising agencies, preferably within global network agencies, currently holding a role such as Strategy Director, Creative Strategy Director or Group Strategy Director
 </li>
 <li>
 Demonstrated success in leading and delivering high-impact, big-budget integrated marketing campaigns.
 </li>
 <li>
 Proven expertise in developing comprehensive brand strategies, campaign planning, and managing full-funnel customer journeys across diverse channels, including ATL, BTL, digital, and direct marketing.
 </li>
 <li>
 Proven experience managing senior level client and internal stakeholders
 </li>
 <li>
 Track record of influencing award-winning creative outcomes through strategic guidance.
 </li>
 <li>
 Strong understanding of consumer behavior, market research, and competitive analysis; proficient in engaging and briefing external research agencies, translating insights and data into actionable strategies.
 </li>
 <li>
 Adept at defining client briefs and presenting concepts back to clients, drawing on research and data
 </li>
 <li>
 Strong conceptual thinking, problem-solving skills, and the ability to communicate ideas effectively.
 </li>
 <li>
 Skilled at working under pressure
 </li>
 <li>
 Bachelor's degree required; advanced qualifications such as a Master's degree in Marketing, Creative Communications, or MBA highly preferred.
 </li>
 <li>
 English required, any other additional language is a plus.
 
 
 
 </li>
 </ul>
 
 Corporate Security Responsibility
 
 
 
 All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
 
 
 <ul>
 <li>
 Abide by Mastercard&rsquo;s security policies and practices;
 </li>
 <li>
 Ensure the confidentiality and integrity of the information being accessed;
 </li>
 <li>
 Report any suspected information security violation or breach, and
 </li>
 <li>
 Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.
 </li>
 </ul>
</div>

Creative Strategy Manager

MAGRABi Retail Group

<div>
 
 
 Job Purpose
 
 
 
 
 
 
 CRM Associate Manager play a key role in building customer relationship &amp; brand loyalty across our e-commerce and physical stores. This role will be responsible for developing, implementing, and optimizing a group-wide CRM strategy, working closely with teams like marketing, e-commerce, merchandising, operations teams..etc.
 
 
 This data-driven role will leverage the expertise in CRM platforms &amp; omni-channel marketing to craft compelling customer lifecycle communications. This will directly impact MAGRABi bottom line by improving key metrics like customer lifetime value (CLTV) and retention rate.
 
 
 
 
 
 
 Qualifications And Education
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in business administration, Marketing or any relevant field.
 </li>
 <li>
 Proficiency in CRM platforms (Emarsys or any similar CRM platform).
 </li>
 <li>
 Basic understanding of HTML.
 </li>
 <li>
 Proficiency in Microsoft Office Suite, including Excel and PowerPoint
 </li>
 </ul>
 
 
 
 
 
 Experience
 
 
 <ul>
 <li>
 7 to 10 years of experience in relevant field. Experience in CRM, Campaign Management. (E-Commerce, Retail or Service based industry &ldquo;Airlines, banks...etc.).
 </li>
 </ul>
 
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop, implement &amp; optimize CRM data driven marketing campaigns strategy (Acquisition, retention and reactivation) through different channels (SMS, Whatsapp, Emails, Web Notifications) to target different customers segments.
 </li>
 <li>
 Prepare, update &amp; optimize the campaigns calendar in alignment with Creative, merchandising &amp; operations teams.
 </li>
 <li>
 Setup and manage marketing automated customer journeys across all product categories.
 </li>
 <li>
 Identify new CRM omnichannel opportunities to boost CRM KPIs like retention rate, frequency, repeat and lapsed customers reactivation.
 </li>
 <li>
 Track and optimize all campaigns &amp; marketing automation activities to maximize ROI.
 </li>
 <li>
 Manage and oversee the internal, external resources and assets needed for the execution of campaigns &amp; automation activities (i.e. data, content, logistics etc )
 </li>
 <li>
 Ensure cross-functional cooperation and alignment with all stakeholders involved in the execution of CRM activities (Ex: Creative, E-commerce, Performance, Merchandising, B2B, Operations &amp; Customer Service) Prepare, own, and manage the CRM budget.
 </li>
 <li>
 Prepare weekly CRM country dashboard and recurrent reports.
 </li>
 <li>
 Implement and monitor customer data gathering activities and initiatives in stores &amp; E-commerce to ensure data hygiene.
 </li>
 <li>
 Manage regular CRM workshops &amp; trainings with stores team to bridge the gap between stores &amp; office.
 </li>
 <li>
 Lead and mentor team members, ensuring their growth and meeting their objectives effectively.
 </li>
 </ul>
</div>

Associate CRM Manager

easypaisa digital bank

<div>
 
 Embark on a rewarding journey with easypaisa as a driven Product Manager. In this pivotal role, you will contribute to the strategic product management, innovation, and value creation within our digital financial services domain. Collaborating closely with cross-functional teams, you will play a vital role in ensuring the successful delivery of high-quality products.
 
 
 
 
 
 
 Portfolio Focus:
 
 
 
 
 
 
 Managing core products portfolio, with a primary emphasis on Mobile Load and Packages. Responsible for product delivery and driving growth to achieve revenue targets.
 
 
 
 
 
 
 Duties and Responsibilities:
 
 
 
 
 
 <ol>
 <li>
 Product Strategy &amp; Roadmap: Contribute to crafting and executing comprehensive product strategies and roadmaps aligned with the company's vision and objectives.
 </li>
 <li>
 Regulatory Compliance: Stay informed about State Bank regulations, actively contributing to ensuring all products adhere to regulatory requirements.
 </li>
 <li>
 Market Awareness: Conduct market research, competitor analysis, and continuously monitor industry trends to provide insights that drive innovation within the team.
 </li>
 <li>
 Stakeholder Collaboration: Actively participate in cross-functional collaboration, working closely with internal stakeholders to contribute to the successful delivery of the product roadmap.
 </li>
 <li>
 Market Research &amp; Analysis: Lead and participate in comprehensive market research, competitive analysis, and customer feedback analysis to identify opportunities for continuous product enhancements.
 </li>
 <li>
 Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including engineering, design, marketing, risk, operations, and legal, to ensure seamless product development.
 </li>
 <li>
 Product Development Lifecycle: Take an active role in leading the entire product development lifecycle, ensuring the timely delivery of top-tier products.
 </li>
 <li>
 Agile Methodology: Work closely with the scrum team, actively participating in agile sprint cycles and contributing to breaking down the product roadmap into actionable stories and requirements.
 </li>
 <li>
 Product Requirements: Lead efforts to gather and prioritize product requirements based on market insights, customer feedback, and business priorities.
 </li>
 <li>
 Performance Metrics: Define and track key performance indicators (KPIs), actively initiating data-driven improvements for heightened user engagement and sustained product growth.
 </li>
 <li>
 Go-to-Market Strategies: Collaborate with growth and marketing teams to develop and execute effective go-to-market strategies and compelling product positioning.
 </li>
 <li>
 Stakeholder Relationships: Actively cultivate and manage robust relationships with key stakeholders, including clients, industry partners, and internal teams.
 </li>
 <li>
 Leadership &amp; Mentorship: Contribute to providing inspirational leadership, guidance, and mentorship to junior product managers, fostering a culture of collaboration and continuous improvement.
 </li>
 <li>
 Product Performance: Take a hands-on approach to maintaining and enhancing the performance and success rates of products. Conduct open loop and closed loop funnel analyses to ensure a seamless user experience for easypaisa users.
 </li>
 <li>
 Growth Initiatives: Actively contribute to formulating strategic growth initiatives and communication plans to ensure the attainment of penetration and revenue target
 </li>
 <li>
 Demonstrate commitment to Easypaisa Digital Bank&rsquo;s core behaviors: Be Respectful, Keep Promises, Always Explore, and Create Together, in all aspects of work and collaboration.
 </li>
 </ol>
 
 
 
 
 
 
 
 
 Direct Reports:
 
 
 
 N/A
 
 
 
 
 
 
 Role Relationship
 
 
 
 
 Internal
 
 
 <ul>
 <li>
 Risk/Compliance
 </li>
 <li>
 Engineering/ Technology/ Operations
 </li>
 <li>
 Squad Team/ Scrum
 </li>
 <li>
 Design Team
 </li>
 <li>
 Research Team
 </li>
 <li>
 Marketing
 </li>
 <li>
 Growth Team
 </li>
 <li>
 BI/ Analytics Team
 </li>
 <li>
 Finance
 </li>
 </ul>
 
 
 
 
 
 External
 
 
 <ul>
 <li>
 SBP
 </li>
 <li>
 Telenor Pakistan
 </li>
 <li>
 Vendors/solution providers
 </li>
 <li>
 Partners
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge and Experience
 
 
 
 
 Education:
 
 Bachelor&rsquo;s Degree
 
 
 
 Experience:
 
 4 years +
 
 
 
 Behavioral Skills &amp; Competencies:
 
 
 <ul>
 <li>
 Demonstrate adaptability and resilience in a dynamic industry.
 </li>
 <li>
 Clearly articulate ideas and contribute to transparent communication.
 </li>
 <li>
 Foster collaboration, innovation, and teamwork.
 </li>
 <li>
 Exhibit analytical skills and embrace an innovative problem-solving approach.
 </li>
 <li>
 Contribute to forward-thinking product strategies aligned with business goals.
 </li>
 <li>
 Support mentorship and career development opportunities.
 </li>
 <li>
 Cultivate relationships with stakeholders and promote an innovation-focused culture.
 </li>
 <li>
 Uphold a deep understanding of customer needs and advocate for customer-centric design.
 </li>
 <li>
 Contribute to informed decision-making based on data and market insights.
 </li>
 <li>
 Support open dialogue and a supportive environment for conflict resolution.
 </li>
 </ul>
 
 
</div>

Consumer Products Manager – Telco Growth & Integrations

Google

<div>
 Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
 
 Gurugram, Haryana, India; Bengaluru, Karnataka, India
 
 .
 
 Minimum qualifications:
 
 
 
 <ul>
 <li>
 Bachelor's degree or equivalent practical experience.
 </li>
 <li>
 2 years of experience in mobile, apps and digital advertising, consultative sales, business development, online media environment, or marketing role.
 
 
 </li>
 </ul>
 
 Preferred qualifications:
 
 
 
 <ul>
 <li>
 Experience strategically assessing and achieving client success via sales techniques, including effective questioning, objection handling, and engaged selling.
 </li>
 <li>
 Experience working with channel sales, advertisers, agencies, or clients.
 </li>
 <li>
 Experience in launching and managing paid digital advertising campaigns, including in Google Ads and other digital marketing platforms.
 </li>
 <li>
 Ability to manage and prioritize a portfolio in an advertising or media sales context, and achieve goals to drive growth.
 </li>
 <li>
 Ability to build compelling narratives and utilize storytelling as a client engagement strategy.
 
 
 </li>
 </ul>
 
 About The Job
 
 
 
 Businesses of all shapes and sizes rely on Google&rsquo;s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
 
 
 In this role, you will have an understanding of the client's business goals. You will improve campaign performance, drive thoughtful Google product adoption, and build strategies to meet business and marketing objectives. You will use influencing and relationship-building skills, provide Google-caliber solution promoting, partnership management and analysis to deliver successful business outcomes. You will uncover the business needs of Google's key clients and achieve their objectives while driving incremental business agreements through our industry leading advertising solutions.
 
 
 Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you&rsquo;ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Manage a portfolio of businesses by understanding growth drivers, identifying opportunities for growth, managing risks, and building quarterly plans for achievements.
 </li>
 <li>
 Drive customer growth by delivering an excellent customer business experience and achieving customer business/marketing objectives.
 </li>
 <li>
 Manage the business process and drive customer outreach, business pitches, solution implementation, and performance evaluation.
 </li>
 <li>
 Work towards quarterly business and product growth goals through promotion, operational accuracy and ability to drive both depth and breadth.
 
 
 
 </li>
 </ul>
 Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
</div>

Account Strategist, Mid Market Sales, Google Customer Solutions

Mondelēz International

<div><div>Job Description
Are You Ready to Make It Happen at Mondel&#275;z International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You provide compelling insights and engage with customers and key account teams. You identify and track category opportunities that support growth or defend risk and apply your insights for category, shopper, and consumer metrics when analyzing and translating data sources.
How you will contribute
You will:<ul><li>
Responsible for the development and execution of selling programs related to their assigned Category's innovation, distribution, merchandising, and promotional plans</li><li>
Key linkage between the Customer Business Teams (CBTs) and the Category Innovation, Marketing and Equity teams to ensure that our strategies and tactics are aligned to the needs of our Customers</li><li>
Responsible for building category and customer plans for the assigned Category, working collaboratively with Category teams, Insights, and Customer Business Teams (CBTs)</li><li>
Be seen as the Category expert internally and create compelling, actionable &amp; measurable category plans</li><li>
Provide thought leadership internally &amp; externally around brand &amp; category initiatives (promotional strategy / budget planning)
</li><li>Leading delivery of category dashboard / fundamentals and recommending corrective actions to ensure targets are met</li><li>
Ongoing assessment of critical baseline volume opportunities / risks and lead initiatives to optimize category performance</li></ul>
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:<ul><li>
Category development, key accounts and market insight analysis and delivering growth through category leadership</li><li>
Having a future-focused mindset, demonstrating curiosity about industry trends, digital solutions and innovation for consumers and translating opportunities into business plans</li><li>
Delivering strategic plans, measuring and monitoring results, and making recommendations to achieve growth targets</li><li>
Influence stakeholders and interacting effectively with others, with the courage and resilience to hold an alternative point of view</li><li>
Analytical skills and business acumen</li><li>
Proven experience in the fast-moving consumer goods field is a distinct advantage</li></ul>
More about this role
What you need to know about this position:
What extra ingredients you will bring:
Education / Certifications:
Job specific requirements:
Travel requirements:
Work schedule:
Relocation Support Available?
No Relocation support available
Business Unit Summary<div>
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!</div><div></div><div>
Our people make all the difference in our succes</div>
Mondel&#275;z International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Category Planning &amp; Activation
Sales</div></div>

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