demand generation manager

Smartleaf

<div><p><b>Position Overview</b>:</p><p>
This is Smartleaf's primary campaign and demand generation role. The person in this seat owns the programs that generate pipeline: outbound and ABM campaigns, email nurture sequences, event and webinar promotion, and content distribution. They also serve as the day-to-day HubSpot administrator, ensuring the platform is well-configured, workflows are functioning, and contacts are clean and properly segmented.</p><p>
This role is for someone who understands the full buyer journey, can design programs that move prospects through it, and can execute those programs themselves inside HubSpot without heavy support. They will work alongside the writer (who supplies content) and in tight partnership with sales (who shares pipeline accountability).</p><p><b><br>
Company Overview</b>:
<br>
Smartleaf is an automated portfolio management rebalancing SaaS solution that makes it possible for wealth advisors to deliver highly personalized, tax-optimized portfolio management with unprecedented expertise, scale and efficiency.</p><p>
Our RIA subsidiary, Smartleaf Asset Management (SAM), leverages Smartleaf software to provide an outsourced service for the review, rebalancing and trading of personalized and tax-optimized portfolios.</p><p>
Our solution enables wealth advisors&mdash;Registered Investment Advisors (RIAs), bank trusts, and platforms serving them&mdash;to greatly improve the quality of their portfolio management and spend much less time doing it.</p><p>
Our system saves or defers more in taxes than most investors pay in wealth advisory fees. We make working with direct indexes as easy as working with ETFs. We are the first system to support automated tax-optimized portfolio management at the household level. We make multi-year tax-optimized transitions effortless. We enable a firm&rsquo;s entire book to be managed by one FTE. And more.</p><p>
We support an industry-wide shift away from the largely false promise of market-beating returns towards the more valuable and sustainable role of being each investor&rsquo;s &quot;lifetime financial coach.&quot; Our clients are ambitious firms that embrace this vision.</p><p>
Whether clients work with Smartleaf or SAM, they typically engage us to manage their entire book. Smartleaf software is currently used to generate customized, tax-optimized trades for roughly $85B in assets. SAM, launched in 2020, has $4.5B in AUM.</p><p><b><br>
Key Responsibilities:</b></p><p><b>
Campaign &amp; Demand Generation Responsibilities</b></p><ul><li><p>
Design and execute campaigns and ABM targeting Smartleaf&rsquo;s core market of RIAs, wealth managers, and enterprise wealth management firms</p></li><li><p>
Build and manage email nurture sequences in HubSpot across multiple buyer segments and funnel stages, from first touch through sales-ready</p></li><li><p>
Own event and webinar promotion end-to-end: pre-event campaigns, registration workflows, post-event follow-up sequences, and lead capture</p></li><li><p>
Develop and execute content distribution strategy across email, LinkedIn, and owned channels; partner with the writer to align content calendar to pipeline goals</p></li><li><p>
Build and manage a basic SEO content program in collaboration with the writer, identifying keyword opportunities and ensuring content is distributed for organic reach</p></li><li><p>
Run structured A/B tests on messaging, subject lines, CTAs, and audience segments; report results and iterate</p></li><li><p>
Partner tightly with sales on pipeline targets, lead handoff, MQL definitions, and regular pipeline reviews</p></li></ul><p></p><p><b>
Marketing Communication &amp; Lead Generation</b></p><ul><li><p>
Serve as primary HubSpot administrator: manage user access, contact properties, list segmentation, and platform hygiene</p></li><li><p>
Build and maintain HubSpot workflows, enrollment logic, and automation sequences that support campaign programs</p></li><li><p>
Own lead scoring model and lifecycle stage definitions in collaboration with sales</p></li><li><p>
Maintain contact database health: list hygiene, deduplication, opt-out compliance, and CAN-SPAM adherence</p></li><li><p>
Set up campaign tracking infrastructure including UTM parameters and campaign attribution in HubSpot</p></li><li><p>
Produce recurring HubSpot-based campaign performance reports and share with marketing and sales leadership</p></li></ul><p></p><p><b>
Ideal Candidate Profile</b></p><ul><li><p>
3-5 years in B2B marketing with hands-on experience in both campaign/demand gen execution and HubSpot administration. Experience in financial services, specifically wealth management is a plus!</p></li><li><p>
Proven track record building campaigns, ABM, or nurture programs that contributed measurably to pipeline</p></li><li><p>
HubSpot Marketing Hub certification preferred; direct experience building workflows, sequences, and lists required</p></li><li><p>
Experience with event and webinar promotion workflows including pre/post automation</p></li><li><p>
Comfortable working in a lean team &mdash; this role requires both strategic thinking and hands-on execution</p></li><li><p>
Background in fintech, wealth management tech, or B2B SaaS strongly preferred</p></li><li><p>
Sales-aligned mindset: has worked against shared pipeline targets and understands MQL-to-SQL handoff</p></li></ul><p><b><br>
Why Join Smartleaf?</b></p><ul><li><p>
Impact: Shape and scale the marketing strategy of a firm transforming wealth management.</p></li><li><p>
Compensation: $105,000-$135,000 per year + stock options.
</p></li><li><p>
Benefits: Health insurance with $0 deductible; market holidays + 20 days PTO.
</p></li><li><p>
Flexibility: Option for remote work.</p></li></ul><p><b><br>
Interview Process</b></p><ul><li><p>
Initial recruiter screen</p></li><li><p>
Hiring manager interview</p></li><li><p>
A cross-functional team member interview</p></li><li><p>
A short case study presentation with a committee</p></li></ul></div>

Demand Generation Marketing Manager

MeridianLink

<div><div><p>Location</p><div>
US Remote</div></div><div><p>
Employment Type</p><div>
Full time</div></div><div><p>
Location Type</p><div>
Remote</div></div><div><p>
Department</p><div>
Marketing</div></div><div><p>
Compensation</p><ul><div><p>
$104,148 &ndash; $177,600</p></div></ul><div><div>
MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process.</div><div></div><div>
I<b>t is not typical for offers to be made at or near the top of the salary range.</b> The actual salary will be determined based on experience and other job-related factors permitted by law including geographical location.
</div><div></div><div>Meridianlink offers:</div><ul><li><div>
Insurance coverage (medical, dental, vision, life, and disability)</div></li><li><div>
Flexible paid time off</div></li><li><div>
Paid holidays</div></li><li><div>
401(k) plan with company match</div></li><li><div>
Remote work</div></li></ul><div>
All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time.
</div><div>#LI-REMOTE</div></div></div></div>
<br><div><div><div><b>Position Summary</b></div><p>
The Principal Demand Generation Campaign Manager is a strategic, hands-on owner responsible for driving expansion, cross-sell, and upsell pipeline within MeridianLink&rsquo;s existing customer base. This role owns the strategy, planning, execution, and optimization of MeridianLink&rsquo;s highest-impact customer demand programs that increase product adoption, surface in-account opportunities, and accelerate pipeline for Customer Sales.</p><p>
This role partners closely with Customer Sales, Product Marketing, RevOps, and Customer Marketing to identify high-intent signals, activate targeted campaigns, and deliver measurable pipeline impact. The ideal candidate is both strategic and executional&mdash;comfortable owning complex programs and establishing the playbooks, standards, and measurement approach that improve how customer demand is generated across the business.</p><p><b>
Key Responsibilities</b></p><ul><li><div><b>
Own customer demand strategy</b> for assigned products and segments, driving qualified expansion and cross-sell pipeline through targeted, multi-channel campaigns</div></li><li><div><b>
Plan and execute integrated demand programs</b> across email, paid media, digital advertising, webinars, events, content syndication, and sales-triggered campaigns</div></li><li><div><b>
Partner closely with Customer Sales and Account Management</b> to align campaigns to sales plays, priorities, and pipeline goals, ensuring strong follow-up and conversion</div></li><li><div><b>
Translate customer data and intent signals</b> (usage, engagement, lifecycle stage, firmographics) into actionable audience segmentation and messaging strategies</div></li><li><div><b>
Drive pipeline outcomes</b>, not just activity&mdash;owning performance against KPIs including engagement, MQLs, sales-ready accounts, pipeline dollars, and revenue influence</div></li><li><div><b>
Leverage marketing automation and CRM platforms</b> (e.g., HubSpot, Marketo, Salesforce) to build, execute, and optimize campaigns at scale</div></li><li><div><b>
Continuously optimize performance</b> through testing, experimentation, and analytics across messaging, channels, and targeting</div></li><li><div><b>
Collaborate cross-functionally</b> with Product Marketing, Customer Marketing, Sales, Digital, and Creative to develop compelling, customer-specific content and assets</div></li><li><div><b>
Manage budgets and forecasts</b> for assigned programs, optimizing spend to maximize ROI and pipeline contribution</div></li><li><div><b>
Set standards that scale customer demand generation</b> by developing playbooks, best practices, and reporting frameworks; sharing insights and recommendations; and improving cross-functional ways of working to increase pipeline impact</div></li></ul><p></p><p><b><br>
Qualifications</b></p><p>
This person will act as a career-level professional and subject matter expert in customer demand generation and expansion motions. The role will have work that will include new, highly complex, or highly impactful to the business. The individual should have complete knowledge and a full understanding of the area of specialization, principles, and practices within a professional discipline. The role will include work on problems of diverse scope where analysis of information requires evaluation of identifiable factors. Work is expected to be done independently through independent judgment.</p><ul><li><div>
6&ndash;8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing, ideally in B2B SaaS or fintech</div></li><li><div>
Proven success driving <b>expansion, cross-sell, or post-sale demand</b> within an existing customer base</div></li><li><div>
Strong understanding of <b>customer lifecycle marketing</b>, account-based approaches, and sales-aligned campaign execution</div></li><li><div>
Hands-on experience with marketing automation and CRM platforms, including campaign build, reporting, and optimization</div></li><li><div>
Highly analytical and data-driven, with the ability to turn insights into clear actions and recommendations</div></li><li><div>
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment</div></li><li><div>
Excellent collaboration and communication skills, with confidence partnering with Sales and senior stakeholders</div></li><li><div>
Bachelor&rsquo;s degree or equivalent practical experience</div></li></ul></div><p></p><p><b>
Apply for this Job</b></p></div>

Principal Demand Generation Campaign Manager

Gallagher Group

<div><div><b>About Gallagher</b></div><div>
Our purpose at Gallagher is to &lsquo;Protect what matters most&rsquo; and we live it every day, whether that&rsquo;s protecting the world&rsquo;s highest security environments or agricultural businesses, we care deeply about our people, their families, and our wider communities.</div><div>
Gallagher Security is on a mission to unlock more value for our customers through the power of our people and solutions. Our culture is entrepreneurial in spirit, complex, challenging, and ever changing. With operations in the USA, Canada, New Zealand, Australia, Asia, Africa, the UK and Europe and exports to over 140 countries, we&rsquo;re proud to be unlocking globally focused career paths for New Zealand based candidates.</div><div>
We&rsquo;re painting the future of what&rsquo;s possible. Come join us.</div><div></div><div><b>
About the Role</b></div><div>
We&rsquo;re looking for a Senior Marketing Manager to lead and elevate Gallagher Security&rsquo;s brand presence across the Americas region. Based in our Canton office or available remotely across the United States, this role plays a key part in shaping regional marketing strategy, driving demand, and enabling our sales and channel partners through impactful, integrated marketing initiatives.</div><div>
You&rsquo;ll be responsible for developing and executing marketing strategies across the US, Canada, and LATAM, aligning closely with global marketing and regional sales priorities. This role combines strategic leadership with hands-on execution, ensuring our brand is visible, compelling, and consistently delivering value to end users and partners.</div><div>
Working closely with the Director of Marketing, Americas, you&rsquo;ll lead a small team while collaborating cross-functionally with sales, product, global marketing, and external partners to deliver measurable impact.</div><div>
What you&rsquo;ll be doing:</div><ul><li>Leading regional marketing strategy and execution across the Americas</li><li>Managing the Americas marketing budget and tracking performance/ROI</li><li>Driving brand awareness through PR, digital, social, and thought leadership</li><li>Overseeing integrated campaigns aligned to verticals, products, and sales priorities</li><li>Supporting product and solution launches with regional campaign execution</li><li>Partnering with Sales, Demand Gen, and Channel teams to align marketing activity with growth goals</li><li>Monitoring market trends, competitor activity, and campaign performance</li><li>Championing CRM usage for lead generation and marketing effectiveness</li><li>Leading, mentoring, and developing a small marketing team</li><li>Building strong relationships across internal teams, partners, and external stakeholders</li></ul><div></div><div><b>
Who You Are</b></div><div>
You are a strategic, commercially minded marketing leader with experience driving brand growth and demand generation in complex B2B environments.</div><div>
You bring:</div><ul><li>10+ years of marketing experience within B2B environments</li><li>Experience in technology or security marketing (preferred)</li><li>Proven ability to position and communicate complex solutions in a clear, compelling way</li><li>Strong background in brand, campaign management, and demand generation</li><li>Experience managing budgets and measuring marketing performance and ROI</li><li>Excellent communication, project management, and organizational skills</li><li>Experience using CRM systems and marketing tools</li><li>Confident leadership style with the ability to mentor and collaborate across teams</li><li>Strong stakeholder management and relationship-building capability</li><li>Detail-oriented mindset with the ability to manage multiple priorities in a fast-paced environment</li></ul><div></div><div><b>
Why join us</b></div><div>
At Gallagher, you&rsquo;ll be part of a global organization with a clear purpose, where your work contributes to protecting people, assets, and communities worldwide. You&rsquo;ll have the opportunity to lead regional marketing efforts, work with a collaborative global team, and make a tangible impact on growth across the Americas.</div><div>
If you&rsquo;re ready to take ownership of regional marketing strategy and deliver meaningful commercial outcomes, we&rsquo;d love to hear from you. We review applications as they are received and may progress candidates prior to the advertised closing date.</div></div><div></div>

Senior Marketing Manager

Trellix

<p></p><div><div><div><div><p><b>About Trellix</b><br>
Trellix is a global company redefining the future of cybersecurity. The company&rsquo;s comprehensive, open, and native cybersecurity platform helps organizations confronted by today&rsquo;s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through artificial intelligence, automation, and analytics to empower over 50,000 business and government customers with responsibly architected security. More at https://trellix.com.</p>
<p>
</p><p><b><i>Role Overview:</i></b></p>
<p>
The Marketing Operations Manager is responsible for executing and optimizing marketing campaigns while managing the systems and processes that support demand generation. Working primarily in Marketo and Salesforce, this role ensures accurate campaign execution, efficient lead management, and reliable data flow. This position plays a key role in improving operational processes, enhancing lead lifecycle programs such as scoring and routing, and supporting scalable, data-driven marketing performance.</p>
<p>
</p><p></p><p><b>Role Overview:</b></p>
<p>
As a key member of the Marketing Operations team, reporting to the Director of Marketing Operations, this role is focused on driving seamless campaign execution and optimizing the systems and processes that power our demand generation engine. You will play a critical role in ensuring campaigns are executed efficiently, leads are accurately managed, and marketing data flows cleanly between platforms like Marketo and Salesforce. Your work will directly impact pipeline generation, reporting accuracy, and the overall scalability of marketing operations.</p>
<p></p>
<p><b>About the role:</b></p>
<ul>
<li><p>Execute end-to-end marketing campaigns in Marketo, including email programs, webinars, nurtures, and batch campaigns</p>
</li>
<li><p>Manage campaign setup, QA, and deployment to ensure accuracy and timeliness</p>
</li>
<li><p>Partner closely with Demand Generation, Content, and Web teams to bring campaigns to life</p>
</li>
<li><p>Maintain and optimize lead lifecycle processes, including lead routing, scoring, and lifecycle stages</p>
</li>
<li><p>Monitor and troubleshoot sync between Marketo and Salesforce to ensure data accuracy and consistency</p>
</li>
<li><p>Support list segmentation, data hygiene, and enrichment efforts to improve targeting and performance</p>
</li>
<li><p>Refine and document operational processes to improve efficiency, scalability, and repeatability</p>
</li>
<li><p>Assist in building and maintaining reporting frameworks for campaign performance and attribution</p>
</li>
<li><p>Identify opportunities to improve automation and reduce manual effort across marketing programs</p>
</li>
</ul><p><b>About you:</b></p>
<ul>
<li><p>You are highly detail-oriented and take pride in executing campaigns with precision and accuracy</p>
</li>
<li><p>You are naturally curious and enjoy improving processes and finding more efficient ways of working</p>
</li>
<li><p>You collaborate effectively across teams and build strong working relationships with stakeholders</p>
</li>
<li><p>You are comfortable managing multiple projects and priorities in a fast-paced environment</p>
</li>
<li><p>You think critically about data and understand how it impacts campaign performance and reporting</p>
</li>
<li><p>You have in-depth knowledge building and managing campaigns in Marketo and Salesforce</p>
</li>
<li><p>Your background includes executing marketing campaigns, managing lead lifecycles, and supporting demand generation efforts</p>
</li>
<li><p>You have familiarity with lead scoring models, segmentation strategies, and marketing automation best practices</p>
</li>
<li><p>You are comfortable troubleshooting system issues and understanding how data flows between platforms</p>
</li>
<li><p>You are knowledgable working with marketing data, reporting, and campaign performance analysis</p>
</li>
<li><p>You are a Marketo Certified Expert or have minimum 4 years working hands-on in Marketo</p>
</li>
</ul><p>Base Pay Range: $100,000 to $130,000. Actual base pay within this range will depend on varying circumstances, including the work location, individual qualifications, company budget, and other operational business needs. Compensation may also include annual bonuses and long-term incentives, subject to various metrics and company policy.</p>
<p></p>
<p><b><i>Company Benefits and Perks:</i></b></p>
<p></p>
<p>We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.</p>
<ul>
<li><p>Retirement Plans</p>
</li>
<li><p>Medical, Dental and Vision Coverage</p>
</li>
<li><p>Paid Time Off</p>
</li>
<li><p>Paid Parental Leave</p>
</li>
<li><p>Support for Community Involvement</p>
</li>
</ul><p>We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.</p>
<p><b><i>
Our Commitment to You:</i></b></p>
<p></p>
<p>At Trellix, we are committed to creating a safe and trustworthy experience for our customers, employees, and candidates. Please be aware that fraudulent recruiting activity can occur through fake job postings or impersonated communications.</p>
<p></p>
<p>Trellix conducts interviews through professional channels only and does not use text messages, instant messaging, or group chats for interviews. We will never request sensitive personal information&mdash;such as your date of birth, Social Security number, or national ID number&mdash;during the interview process.</p>
<p></p>
<p>Trellix also does not require candidates to pay fees, purchase products or services, or process payments of any kind as part of the recruiting or hiring process. And Trellix will never keep any original work authorization documents that we may be required to review during the hiring process.</p><p></p>
<p></p>
</div></div></div><div><div><div>Apply Now
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Marketing Operations Manager

Oscar Health

<div><p>Hi, we're Oscar. We're hiring a Senior Manager, Channel Marketing to join our Marketing team.</p>
<p>
Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves&mdash;one that behaves like a doctor in the family.</p>
<p><b>
About the role:</b></p>
<p>
The Senior Manager, Marketing leads the development of Oscar's growth initiatives with a focus on lead generation and Account-Based Marketing (ABM). The role oversees marketing strategies that deliver on enterprise objectives through targeted communication strategies, performance-driven channel plans, A/B testing, and evolving media opportunities. The Senior Manager, Marketing independently identifies pipeline opportunities in existing and new spaces. This role interacts and manages relationships with senior leaders. The Senior Manager, Marketing leverages a combination of experience, research, and data to determine the appropriate full-funnel marketing plans and evaluate results.</p>
<p>
You will report into the Associate Director, Marketing.</p>
<p><b>
Work Location: </b>This position is based in our New York office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid</p>
<p><b>
Pay Transparency: </b>The base pay for this role is: $135,792.00 - $178,227.00 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses.</p>
<p><b>
Responsibilities:</b></p>
<ul>
<li>Become organizational SME in policies, trends and platforms on their line of business / product.</li>
<li>Create marketing and media plans to cement Oscar as a thought leader that not only delivers credibility, but also generates demand.</li>
<li>Oversee timelines, execution, identify critical deadlines and proactively ensure key milestones are identified and delivered against.</li>
<li>Manage external communication and messaging, including defining our position and content strategy by target account segment to maximize results.</li>
<li>Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders.</li>
<li>Determine ways to quantify by leveraging best in class marketing capabilities, historical context, be relentless about finding ways to measure and learn.</li>
<li>Build and identify critical partnerships, including ABM platform evaluation, agency vetting, and selection process.</li>
<li>Own strategy and execution of paid and owned marketing to deliver against lead generation targets.</li>
<li>Create channel plans for all media including email, SEO, paid media, PR, conferences, trade shows, and other channels as identified.</li>
<li>Manage and own agency partner relationships to ensure performance KPIs are met.</li>
<li>Compliance with all applicable laws and regulations.</li>
<li>Other duties as assigned.</li>
</ul>
<p><b>Requirements:</b></p>
<ul>
<li>6+ years relevant work experience in performance marketing, demand generation, or growth-focused roles.</li>
<li>2+ years of experience leading teams of direct and indirect reports.</li>
<li>5+ years of experience identifying new and innovative ways to solve problems through marketing.</li>
<li>4+ years of experience using data and analytical capabilities to solve business problems.</li>
<li>3+ years of experience working with multiple vendors and managing agency relationships.</li>
<li>3+ years of experience creating marketing campaigns that deliver quantifiable results such as Pipeline Generation, Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) optimization.</li>
</ul>
<p><b>Bonus points:</b></p>
<ul>
<li>Experience in employer / group plans.</li>
<li>Past working experience with marketing attribution methodologies, MTA, last touch, time decay, etc.
</li><li>Communications / PR experience is a plus.</li>
</ul><div><p>
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.</p>
<p>
At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care - an experience made whole by our unique backgrounds and perspectives.</p>
<p><b>
Pay Transparency: </b>Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.</p>
<p><b>
Artificial Intelligence (AI): </b>Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.</p>
<p><b>
Reasonable Accommodation: </b>Oscar applicants are considered solely based on their qualifications, without regard to applicant's disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.</p>
<p><b>
California Residents:</b> For information about our collection, use, and disclosure of applicants' personal information as well as applicants' rights over their personal information, please see our Privacy Policy.</p></div></div>

Senior Manager, Channel Marketing

Contract Manufacturer Llc

<div><p><b>Director of Marketing &ndash; Truck Equipment (Dakota Bodies &amp; CM Truck Beds)</b></p><p><b>
What&rsquo;s the Role?</b></p><p>
The Director of Marketing will lead strategic marketing efforts supporting <b>Dakota Bodies</b> and <b>CM Truck Beds</b>, two core brands within ATW Truck Equipment Group. This high-impact leadership role is responsible for building brand strength, driving demand generation, and supporting dealer/distribution growth across North America.</p><p>
This position brings strategy, structure, and accountability to all marketing initiatives while partnering closely with Sales, Product, Distribution, and Operations teams. The Director will play a critical role in accelerating growth across dealer networks, upfitters, and end-user segments (contractors, fleets, municipalities, etc.).</p><p>
We are seeking a proactive, data-driven marketing leader who thrives in a fast-paced, multi-brand environment and has a proven ability to translate business objectives into measurable marketing outcomes.</p><p>
</p><p><b>What Will I Be Doing?</b></p><p><b>
Strategic Leadership &amp; Brand Growth</b></p><ul><li>
Lead marketing strategy and execution for <b>Dakota Bodies</b> and <b>CM Truck Beds</b> across dealer, distributor, and end-user channels
</li><li>Define brand positioning, messaging, and go-to-market strategies aligned with company growth objectives
</li><li>Serve as a key marketing partner to Sales leadership to drive revenue, lead generation, and market expansion
</li></ul><p><b>Demand Generation &amp; Channel Support</b></p><ul><li>
Develop and execute integrated marketing campaigns (digital, field, dealer, and events) to generate qualified leads and drive sell-through
</li><li>Support dealer/distributor networks with co-op marketing programs, toolkits, and localized campaigns
</li><li>Partner with regional sales teams to strengthen market penetration and customer acquisition
</li></ul><p><b>Product &amp; Go-to-Market Execution</b></p><ul><li>
Lead product launch strategies for new truck bodies and equipment lines
</li><li>Collaborate with Product Management to translate technical features into compelling customer value propositions
</li><li>Ensure alignment across marketing, sales, and operations for successful product rollouts
</li></ul><p><b>Digital &amp; Data-Driven Marketing</b></p><ul><li>
Own CRM and marketing automation strategy (e.g., Salesforce, HubSpot) to improve lead management and pipeline visibility
</li><li>Leverage analytics to track campaign performance, optimize ROI, and inform decision-making
</li><li>Enhance digital presence including websites, SEO/SEM, listings, and reputation management
</li></ul><p><b>Dealer &amp; Field Marketing</b></p><ul><li>
Develop merchandising, point-of-sale (POS), and in-store branding strategies
</li><li>Support trade shows, industry events, and field marketing initiatives
</li><li>Strengthen relationships with key dealers, distributors, and partners
</li></ul><p><b>Team &amp; Cross-Functional Leadership</b></p><ul><li>
Lead and develop a high-performing marketing team
</li><li>Collaborate cross-functionally with Sales, Product, Supply Chain, and Operations
</li><li>Manage external agencies and vendors to deliver high-quality creative and campaigns
</li></ul><p></p><p><b>Job Requirements</b></p><p><b>
Basic Qualifications:</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field
</li><li>7&ndash;10+ years of progressive marketing experience, including leadership roles
</li><li>Proven success in B2B or B2B2C marketing (manufacturing, automotive, or durable goods preferred)
</li><li>Experience supporting dealer/distributor networks or multi-channel sales models
</li><li>Strong background in integrated marketing, demand generation, and brand management
</li><li>Demonstrated ability to use data, analytics, and CRM systems to drive results
</li><li>Excellent communication, leadership, and project management skills
</li><li>Ability to travel as needed (trade shows, dealer visits, internal meetings)
</li></ul><p><b>Preferred Qualifications:</b></p><ul><li>
Experience in truck equipment, trailers, automotive aftermarket, or industrial sectors
</li><li>Hands-on experience with CRM and marketing automation platforms (Salesforce, HubSpot, etc.)
</li><li>Strong understanding of digital marketing channels (SEO, paid media, email, content)
</li><li>Experience managing product launches and technical product marketing
</li><li>Familiarity with dealer co-op programs and channel marketing strategies
</li></ul><p></p><p><b>What Success Looks Like</b></p><ul><li>
Increased brand awareness and market share for Dakota Bodies and CM Truck Beds
</li><li>Measurable growth in qualified leads, dealer engagement, and revenue contribution
</li><li>Strong alignment between Marketing and Sales driving pipeline performance
</li><li>Scalable, repeatable marketing programs that support continued expansion</li></ul></div>

Director of Marketing

Easygenerator

<div>
 <strong>
  About Easygenerator
  <br/>
  <br/>
 </strong>
 Easygenerator is a fast-growing EdTech scale-up transforming how teams share knowledge. We build award-winning e-learning software used by global enterprises, and we&rsquo;re just getting started. We&rsquo;re an AI-first company, using cutting-edge tools both in our products and internal workflows. You&rsquo;ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.
 <br/>
 <br/>
 <strong>
  What You&rsquo;ll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Own and manage multilingual SEM campaigns across Google Ads and Microsoft Bing, ensuring performance across key global markets.
  </li>
  <li>
   Plan, execute, and optimize LinkedIn Ads campaigns to drive demand generation among our target ICPs.
  </li>
  <li>
   Manage and optimize paid media budgets exceeding &euro;500K annually, ensuring strong ROI and efficient spend across channels.
  </li>
  <li>
   Drive conversion rate optimization (CRO) initiatives by running A/B tests on landing pages and website flows to improve conversion from paid traffic to pipeline.
  </li>
  <li>
   Build reporting frameworks that connect paid media performance to pipeline and revenue, moving beyond vanity metrics like impressions and clicks.
  </li>
  <li>
   Collaborate closely with BDRs, Sales, and Product Marketing to align paid campaigns with ICP targeting, messaging, and revenue goals.
  </li>
  <li>
   Conduct keyword research, competitive analysis, and audience segmentation to continuously improve campaign performance across markets.
  </li>
  <li>
   Monitor and optimize campaigns using data-driven insights, ensuring continuous improvement in lead quality and conversion rates.
  </li>
  <li>
   Leverage automation and AI tools to improve campaign efficiency, reporting workflows, and performance insights.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What You&rsquo;ll Bring
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   5+ years of hands-on experience in paid media management, with deep expertise in Google Ads and LinkedIn Ads.
  </li>
  <li>
   Proven experience managing large paid media budgets (&euro;500K+) with a strong focus on efficiency and measurable ROI.
  </li>
  <li>
   Experience running multilingual B2B campaigns across multiple markets (SaaS or tech environments preferred).
  </li>
  <li>
   A demand generation mindset, focused on driving pipeline and revenue rather than just traffic.
  </li>
  <li>
   Strong analytical and data skills, with the ability to build dashboards, interpret attribution models, and derive actionable insights.
  </li>
  <li>
   Solid understanding of ICP targeting, buyer journeys, and B2B marketing funnels, enabling meaningful collaboration with Sales and Product Marketing teams.
  </li>
  <li>
   Hands-on experience with conversion rate optimization and A/B testing for landing pages and website flows.
  </li>
  <li>
   Advanced knowledge of tracking, Google Tag Manager, and attribution frameworks.
  </li>
  <li>
   Experience working in a SaaS, tech, or scale-up environment is strongly preferred.
  </li>
  <li>
   Familiarity with AI-driven tools and automation platforms to enhance marketing performance.
  </li>
  <li>
   Excellent English communication skills, both written and spoken.
  </li>
  <li>
   Fluency in German, French, or Spanish is a plus.
  </li>
  <li>
   Experience collaborating with BDRs or Sales teams in pipeline-focused or account-based marketing environments is an advantage.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Tools You&rsquo;ll Work With
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Paid channels: Google Ads, Microsoft Bing, LinkedIn Campaign Manager
  </li>
  <li>
   CRM &amp; analytics: Salesforce, Google Analytics, PowerBI / Tableau
  </li>
  <li>
   Attribution &amp; revenue intelligence: DreamData, HockeyStack, or similar
  </li>
  <li>
   CRO &amp; session analytics: Mouseflow, Hotjar, or similar
  </li>
  <li>
   Keyword research &amp; competitive intelligence: SEMrush / Ahrefs
  </li>
  <li>
   Familiarity with LLM optimization (AI Overviews, ChatGPT, Perplexity) is an advantage.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Ready to Join Us?
  <br/>
  <br/>
 </strong>
 If you're excited about driving pipeline and revenue through paid media in a fast-growing SaaS company, we&rsquo;d love to hear from you.
 <br/>
 <br/>
 <strong>
  Apply now and help scale Easygenerator&rsquo;s next phase of growth!
  <br/>
  <br/>
 </strong>
</div>


Paid Media Specialist (SEM & LinkedIn Ads)

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