demand generation manager

Akkadian Labs

<div>Who We Are
Akkadian Labs is an enterprise software company focused on Automated Provisioning that services some of the largest global enterprises and government agencies. Our platform currently reduces provisioning time by up to 90% and costs by as much as 50%, while improving accuracy and compliance across leading Unified Communications platforms. The team is completing a modernized AI-Native platform that will be at the forefront of Enterprise application orchestration and workflow automation.
This ability to innovate at scale defines who we are: big enough to compete at the highest level, yet agile enough to stay ahead of a rapidly evolving market. Our culture is people-first, fully remote, and rooted in respect, innovation, and teamwork, because when our people thrive, so do our customers. 
Who You Are
You thrive in complex B2B environments, driving demand both directly with enterprise buyers and through partner channels. You understand the importance of sales alignment, integrating yourself into the revenue machine and sales organization, and holding yourself accountable to a full funnel quota for pipeline and pipeline velocity. You combine data-driven rigor with cutting-edge marketing tool fluency. Equal parts strategist and hands-on operator, you accelerate content creation, campaign performance, and turn every dollar of spend into measurable pipeline, revenue, and customer impact. 
What You&rsquo;ll Do<ul>
<li>Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates) to drive leads, pipeline, and revenue.</li>
<li>Apply the latest tools to accelerate content, forecasting, segmentation, and spend optimization.</li>
<li>Partner with leadership to review and reallocate budget for maximum ROI.</li>
<li>Implement and maintain multi-touch attribution in Salesforce; collaborate with Sales on UTM hygiene and offline conversion tracking.</li>
<li>Meet KPIs including CAC payback, pipeline coverage, lead-to-SQL conversion, and MQL velocity, delivering marketing insights weekly to leadership.</li>
<li>Develop messaging and assets that resonate with our ICP, using generative AI to accelerate ideas while safeguarding brand voice.</li>
<li>Optimize the website for SEO, UX, and conversion.</li>
<li>Lead high-impact field and virtual events (e.g., Cisco Live, enterprise UC user groups), ensuring clear playbooks and ROI analysis.</li>
<li>Stay ahead of industry trends and explore AI-powered tools to keep our marketing stack efficient, insightful, and growth-focused.</li></ul> 
Requirements<ul>
<li>5+ years in B2B SaaS marketing with experience generating pipeline from both enterprise buyers and partner-led go-to-market.</li>
<li>Proven success scaling revenue and pipeline with clear KPI ownership.</li>
<li>Hands-on experience with AI-powered marketing tools including prompt libraries, AI-generated ad tests, predictive scoring, and forecasting.</li>
<li>Expertise with Salesforce and Pardot.</li>
<li>Fluency in growth metrics (CAC, LTV, NRR, ACV) and strong modeling skills.
</li><li>Experience running ABM, paid search/social, and lifecycle email programs, integrating intent data, predictive scoring, and AI-driven content.</li>
<li>Strong storyteller and copywriter able to translate technical value into compelling campaigns.</li>
<li>Certifications welcome: Google Analytics IQ, Salesforce Admin, HubSpot Inbound/RevOps, 6sense Practitioner, Prompt Engineering.</li>
<li>Bachelor&rsquo;s degree appreciated, but proven performance, demand generation expertise, and adaptability matter most.</li></ul> 
If you&rsquo;re ready to turn marketing dollars and marketing innovation into measurable revenue growth and help shape the next chapter of Akkadian Labs, we&rsquo;d love to meet you!
Benefits
We offer a fully remote environment, plus a competitive benefits package including medical, dental, vision, company-paid life insurance and disability policies, 401(k) with a generous matching program, and paid time off.</div>

Demand Generation Manager

New Relic

<div><div>We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!</div><div>
Your opportunity

New Relic is seeking a hands-on, strategic marketer to join our growth marketing team. This role will develop and optimize user/customer lifecycle programs to drive engagement, build pipeline, and accelerate business growth. This role will work cross-functionally with product, content, integrated campaigns, sales (SDRs), and other marketing teams (e.g., Field) to define needs, manage programs end-to-end, and create innovative campaigns and nurture experiences that engage key personas across all business segments. This role has potential to take on additional areas of contribution and ownership including customer journey mapping, email channel efficiencies, best practices in sales enablement, and more. 

What you'll do 
<ul>
<li>Work closely with the Director of Demand Gen and Director of Integrated Campaigns to identify aligned priorities and programs to support pipeline</li>
<li>Work with the marketing operations team to build new nurture programs and optimize digital channel performance include strategic audience segmentation/retargeting</li>
<li>Deepen our understanding of customer behavior, identify patterns in their behavior and interactions across nurture touchpoints</li>
<li>Manage KPIs, own campaign performance, and use data and insights to build and refine personalized experiences</li>
<li>Leverage internal AI tools to scale content and automate workflows</li>
<li>Partner with content team to identify messaging and strategic opportunities to generate impact with persona-based messaging</li>
<li>Propose proactive growth opportunities to generate new business for New Relic</li>
</ul>
This role requires 
<ul>
<li>4 + years of marketing experience in demand generation or growth function; ideally in B2B and/or tech company</li>
<li>Subject matter expertise in multiple areas of marketing, such as; paid media, email, organic social, web, SEO</li>
<li>A clear track record in driving success in growth marketing, acquiring, retaining, and engaging leads/customers</li>
<li>Innovative growth-hacking mindset (i.e., new applications of AI to drive down-funnel conversions)</li>
<li>Bachelor&rsquo;s degree+</li>
<li>Self-driven, well-organized, detail-oriented, data-obsessed mindset, with creative approach.</li>
<li>Proficiency in MarTech tools like Marketo, Salesforce, Tableau, etc.</li>
<li>Strong communication and writing skills</li>
</ul>
Bonus points if you have
<ul>
<li>Experience with growth programs for Saas tech company, agency, or in-house.</li>
<li>Understanding of Engineer and DevOp personas as well as Enterprise and Commercial buyer personas</li>
<li>Marketo and/or Salesforce Certification</li></ul> 
 
Please note that visa sponsorship is not available for this position. 
 
LI-JH1</div><div><div><div><div>
The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant&rsquo;s skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees.</div></div><div>
Estimated Base Pay Range</div><div>
$96,000 - $120,000 USD</div></div></div><div>
Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics&rsquo; different backgrounds and abilities, and recognize the different paths they took to reach us &ndash; including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We&rsquo;re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes.

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to resume@newrelic.com.

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.

Our hiring process 
 
In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic. 
 
We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance. 
 
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic develops and distributes encryption software and technology that complies with U.S. export controls and licensing requirements. Certain New Relic roles require candidates to pass an export compliance assessment as a condition of employment in any global location. If relevant, we will provide more information later in the application process.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics.

Review our Applicant Privacy Notice at https://newrelic.com/termsandconditions/applicant-privacy-policy</div></div>

Askable

<div>Heads up! This role is working 100% from our office in Fulton Market West Loop area, Chicago - But there will be an 'on the ground' training period for 2 weeks in Australia shortly after starting (flights and accommodation all paid) &#65039;
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About Askable
Hey there! We&rsquo;re Askable &ndash; the world&rsquo;s most loved user research platform, trusted by global brands like Mars, Mastercard, Visa, Pizza Hut, and Accenture.
Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we&rsquo;d experienced firsthand. So, we set out to build a new way&mdash;one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights.
By providing seamless access to high-quality participants and Certified Askable Researchers, we enable teams to scale research on demand, deliver insights faster, and, ultimately, build things that matter.
To amplify our reach, we&rsquo;re looking for a Demand Generation Manager to bring fresh ideas, passion, and strategic direction to growing our business.
Are you ready to be a key part of this journey? Read on.
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Our culture
Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive.
We believe work should be fulfilling, exciting, and meaningful. Here, you&rsquo;re not just part of a team. You&rsquo;re part of a community that cares about what they&rsquo;re building and how they&rsquo;re building it.
In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite us&mdash;because nothing beats winning with a team you genuinely love working with. (Ask for a copy!)
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About the role
As Demand Generation Manager, you'll take the lead in driving pipeline and revenue growth in the US by developing and executing innovative demand generation strategies. You&rsquo;ll have the unique opportunity to shape how we create demand, capture interest, and convert pipeline across key markets.
You&rsquo;ll work closely with cross-functional teams to deliver innovative, data-driven programs that amplify our brand, accelerate inbound pipeline, and deliver measurable revenue impact. If you&rsquo;re passionate about blending creativity with analytics, enjoy a fast-paced environment, and are excited to roll up your sleeves to build something meaningful, this is the role for you.
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What you&rsquo;ll do<ul>
<li>
Plan, implement, and measure multi-channel programs to drive brand awareness, inbound pipeline generation, and accelerated revenue. This includes demand creation and demand capture. You look at the entire new acquisition funnel and prioritize based on impact on revenue.</li>
<li>Develop creative initiatives including dark social content and thought leadership programs that resonate with the target audience and drive engagement.</li>
<li>Analyze multiple data sources (Hubspot, GA4, CommonRoom, etc.) to report on results and deliver spend recommendations. You marry the data with actionable insights that drive impact on revenue.</li>
<li>Optimize for ROI and qualified pipeline-to-marketing spend ratios, ensuring all initiatives contribute meaningfully to pipeline and revenue growth.</li>
<li>Work closely with the broader marketing team to ensure you are aligned on key messaging, effective reporting practices, customer journey initiatives, and critical customer insights.</li>
<li>Establish foundational demand generation processes to scale the engine globally.</li>
</ul>
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Skills and experience you&rsquo;ll bring
To hit the ground running in this role you&rsquo;ll need at least 4 years of experience in B2B marketing, with a focus on demand generation in a SaaS environment with:<ul>
<li>
Demonstrated success in planning and executing multi-channel marketing campaigns, including affiliate/ partnerships, dark social, thought leadership, paid social, SEO, events, and Account-Based Marketing (ABM), and email marketing.</li>
<li>Hands-on experience in paid media platforms such as Linkedin, Google Ads, Youtube, Reddit, X, and others. You should feel comfortable navigating the platforms, analyzing the results, and understanding how the budget investment is impacting our funnel.</li>
<li>Excellent stakeholder management skills with an ability to communicate across teams.</li>
<li>Strong project management skills with the ability to drive multiple projects end-to-end.</li>
<li>Extremely data-driven; committed to experimenting until you see measurable results.</li>
</ul>
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The mindset you&rsquo;ll need<ul>
<li>
Winning with your team: You&rsquo;ll be proud of the individual work you do, but find winning as team ultimately more fulfilling. This includes having the emotional maturity to give and receive constructive feedback to better the team as a whole.</li>
<li>Independence and curiosity: You won&rsquo;t find cabinets full of step by step instructions at Askable. You&rsquo;ll need to think on your feet, manage your own workflow, problem-solve roadblocks, proactively ask questions, and take responsibility for the goals you set.</li>
<li>Growth focussed: You&rsquo;ll enjoy the idea of a stretch goal and always be looking for opportunities to improve yourself, your team, and the business.</li>
<li>Quick to learn: You&rsquo;ll bring an ability to quickly learn and understand our product solutions and features, and keep up to date as our offerings evolve.</li>
</ul>
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Perks and benefits
Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake&mdash;but let us share a few to whet your appetite.
<ul><li>Competitive Salary (plus commission and bonuses based on performance)</li>
<li>Generous Paid Time Off (plus extra &lsquo;Askable Days&rsquo; &ndash; a full day off just for you each month)</li>
<li>Great Health Insurance</li>
<li>401k Matching</li>
<li>Opportunities for international travel, including training in Australia</li>
<li>Plus much more!... we'll be happy to talk about the rest during the interview process...</li></ul> 

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&#65039; Before you go...
Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. At Askable, we&rsquo;re committed to building diverse teams with unique perspectives. If you&rsquo;re excited about this role but your experience doesn&rsquo;t align perfectly, we&rsquo;d still love to hear from you.</div>

Demand Generation Manager (USA)

Managed Resources

Purpose:The Lead Generation Manager at Managed Resources Inc. is responsible for attracting and engaging potential customers, ultimately converting them into leads for the sales team. This role involves planning, executing, and optimizing multi-channel lead generation campaigns that target revenue cycle leaders in healthcare organizations. The ideal candidate has experience building a lead generation program from the ground up and delivering quality leads that drive growth for organizations. This position is critical in building brand awareness and ensuring a consistent flow of qualified leads into the sales pipeline.Reports to:Director of Marketing or VP of SalesEssential Job Functions:Complete the following functions in accordance with Managed Resources policies:&middot; Champion MRI&rsquo;s Mission, Vision, and Core Values.<ul><li>Define Ideal Customer Profiles (ICPs) and buyer personas.</li><li>Design and manage outreach sequences tailored to healthcare segments (e.g., hospitals, physician groups).</li><li>Identify gaps and develop strategies to grow leads, contacts, and engagement.</li><li>Create compelling content and messaging that resonates with target audiences and supports campaign objectives.</li><li>Collaborate with the marketing, sales, and client success teams to align strategies and optimize the lead-to-customer conversion process.</li><li>Continuously refine lead generation strategies based on performance data and evolving trends.</li><li>Build and manage prospect lists from databases (ZoomInfo, Definitive Healthcare, etc.).</li><li>Segment and prioritize leads using firmographic and technographic filters.</li><li>Oversee data hygiene and enrichment processes.</li><li>Launch email and social media outreach sequences using tools like HubSpot.</li><li>Optimize marketing campaigns across media, email, SEO, content marketing, and referral programs.</li><li>Orchestrate webinar production, including content creation, speaker management, promotions, follow-up, and post-event content distribution.</li><li>Provide sales and client success with messaging, content, and materials to support lead engagement and conversion.</li><li>Plan and execute strategies for industry events and conferences, including designing campaigns that drive attendance and engagement.</li><li>Define MQL/SQL criteria and track lead engagement using marketing automation tools.</li><li>Handoff leads to sales and track progress through the scheduling of intro/demo meetings.</li><li>Monitor KPIs including open/click rates, response rate, and conversion rate.</li><li>Run A/B tests on subject lines, messaging, and CTA timing.</li><li>Optimize campaigns for ROI and report weekly/monthly performance to sales and leadership.</li></ul>Ideal candidate will possess the following:&middot; Bachelor of Science in Marketing, Business Administration, or a related field required.&middot; 3&ndash;5+ years in B2B demand generation or sales development (preferably healthcare-focused).&middot; Experience reaching challenging audiences, such as healthcare executives.&middot; A proven track record of generating leads and driving measurable growth through creative, results-oriented campaigns.&middot; Strong experience utilizing outbound sales tools and marketing automation platforms with a track record of developing relevant lead generation engines.&middot; Demonstrated ownership of campaign results and a proactive approach to addressing challenges.&middot; Analytical mindset with the ability to interpret data and optimize accordingly.&middot; Excellent written communication and persuasive messaging ability.&middot; Experience collaborating with sales teams.&middot; Up-to-date knowledge of trends, tools, and best practices in demand generation and digital marketing.Job Type: Full-timePay: $95,000.00 - $120,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Disability insurance</li><li>Employee discount</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: Remote

Lead Demand Generation Manager

Veryon

<div>Job title: Sr. Manager, Demand Generation
Location: Austin, Tx (Hybrid) 
Why We Need You &ndash; The Mission
Veryon is a leading software and technology company that exists to enable aviation teams around the world to improve efficiency and safety. Our products maximize uptime for aircraft maintenance teams through our customer driven innovation and world class customer service. Veryon has more than 7,500 customers in 137 countries, we service general and business aviation, military/defense, commercial aviation, and OEM industries. Our core values drive us, in business, internally, and in our everyday lives.
Veryon is looking to fill our newly created position of Sr. Manager, Demand Generation to help take our company&rsquo;s growth to the next level. You&rsquo;re a great fit for the role if you&rsquo;re entrepreneurial and have extensive marketing experience in fast-paced, high-growth environments. Your work will be instrumental in fueling the rapid growth of the company. You&rsquo;ll have the opportunity to work on diverse projects within the aviation industry with a focus on implementing innovative demand generation programs.
This role reports to the Chief Marketing Officer, and will work closely with the Sales, Marketing, and Product Marketing teams. The ideal candidate is data driven, strategic, and willing to roll-up their sleeves to get things done. It requires a candidate with strong leadership skills, creativity, and ability to thrive in an entrepreneurial culture. Bonus points if you have lots of experience building and executing ABM programs.
What You&rsquo;ll Accomplish - Your Performance Objectives
Objective #1
In your first 30 days, onboard, get up to speed, and present your learnings on our current marketing mix and what&rsquo;s working and not working.<ul><li>
Meet with your teammates, understand &ldquo;what&rsquo;s worked so far&rdquo; for Marketing, and learn our products, how we deliver them, and who we compete against.</li><li>
Familiarize yourself with our marketing tech stack including HubSpot, Monday.com, Gong, Terminus, Rollworks, and Salesforce</li><li>
Present your early diagnosis to the VP of Marketing: What&rsquo;s working, what&rsquo;s missing, and what demand gen channels/tactics we should focus on first, including the KPIs and metrics you will use to track and report on marketing performance.</li></ul>
Objective #2 
In your first 3 months, stand up a demand gen engine that creates a continuous, predictable source of pipeline for Sales.<ul><li>
Partner with Sales leadership to orchestrate a calendar of outbound campaigns that touches the most important parts of our revenue funnel.</li><li>
Work with Marketing Operations to build and maintain an improved set of lead nurture campaigns in HubSpot.</li><li>
Start managing all inbound demand generation channels and help to determine the tactical mix between email, digital advertising, SEO, webinars, events, and social.</li><li>
Develop our account-based marketing strategy and programs to help land and expand key accounts.</li><li>
Work with Marketing Operations to build the necessary reports and dashboards to track the metrics that matter.</li></ul>
Objective #3 
In your first 6 months, you will share a retrospective of &ldquo;what&rsquo;s working + what&rsquo;s next&rdquo; for Marketing at VERYON with the Chief Marketing Officer.<ul><li>
Share your POV on what the Marketing team needs next &ndash; People, Process, and/or Technology &ndash; to keep up with our growth goals for 2026.</li><li>
Work with VP of Marketing to build a top-down and bottoms-up demand gen plan, broken out by product/market segment</li><li>
Set program goals, analyze campaign results in detail, draw insights, and make data-based adjustments.</li><li>
Ensure there is a strong feedback loop between Sales and Marketing to optimize demand generation campaigns and identify new opportunities for pipeline creation, conversion, and acceleration.</li></ul>
Who We&rsquo;re Looking For - The Personal Competencies That Matter
Results focused: Do you believe that &ldquo;marketing exists to make sales easier?&rdquo; If so, you might be the right person for this role. During our interview process, we will ask you to tell us about how you&rsquo;ve built demand gen engines, ideally inside of companies that look like ours &ndash; smaller, vertically-focused, B2B software, focused on a specific vertical or end-market.
Strong opinions on how Demand Generation should work: You have the ability to quickly join a new organization, diagnose the gaps, and create a plan that addresses &ldquo;what we need to do&rdquo; to accomplish this. You&rsquo;re comfortable talking about &ldquo;how people get this wrong&rdquo; and where other small companies waste time when trying to build a demand gen marketing machine.
Collaborative: We&rsquo;ll want to hear about how you&rsquo;ve worked with Sales, Customer Success and Product Marketing in the past, how you&rsquo;ve dug into their experience and customer conversations, and helped the company close more deals. 
Thinks creatively about the entire marketing funnel: You&rsquo;re not afraid to think differently about how and when to catch people at the right time with the right message. You will be able to tell us about how you&rsquo;ve looked at the entire marketing funnel, prioritized the areas that are most likely to drive leads, and focused your energy on building thoughtful, structured campaigns that address buyers where they are in their journey to purchase.
Flexibility: You understand that at growth stage companies, things will evolve, and you may have to be flexible in your approach and in your expectations. You are open-minded and adapt well to changing environments as a company grows and scales. 
Gets Stuff Done: You are comfortable rolling up your sleeves, getting deep into the numbers, tracking down the data, and delivering on a short timeline with limited resources. You are used to operating in an environment with a bias or action. 
How we work &ndash; The Core Values that Define Our Culture
Fueled By Customers: We work hard so our customers can get more uptime. A customer-centered approach is on the forefront of our minds. We&rsquo;re big on transparent communication with our customers, and we celebrate their wins internally because we love the positive impact we&rsquo;re making on their lives. 
Win Together: We focus on the &ldquo;we&rdquo; and not the &ldquo;me&rdquo;. Collaboration is key, we value diverse backgrounds and skill sets. Our mission is to win as a team, we think everyone plays an integral part in our success. 
 
Make it Happen: When we make a commitment, we get it done. We take a proactive approach, we commit, we adapt to evolving landscapes and problems, we tackle problems at every difficulty level. 
 
Innovate to Elevate: We set the standard in aviation by embracing and advancing cutting edge technology. We take a fail-forward approach using everything as a learning experience. We encourage creativity and experimentation within our teams. This helps us set the bar high and provide world class expertise in aviation.</div>

Sr. Manager Demand Generation

OneSource Virtual

<div><div>OneSource Virtual (OSV) has helped more than 1,000 Workday customers take their teams from transactional to transformational with innovative technology and services for HR, payroll, and finance. Founded in 2008, OSV is the leading exclusive provider of Business-Process-as-a-Service (BPaaS) solutions for Workday, delivering services with unparalleled choice, unwavering commitment, and uncompromising support. OneSource Virtual&rsquo;s global headquarters is located in Dallas, Texas, with additional locations across North America and Europe. Find your company&rsquo;s solution at <div>www.onesourcevirtual.com</div>.</div><div></div><div>
Summary</div><div>
We are seeking a creative and results-driven Demand Generation Content Writer to develop compelling copy that drives qualified leads through our sales funnel. This role will focus on generating fresh email, blog, and social content, serving as the copywriting expert for our demand generation campaigns while collaborating cross-functionally to support pipeline growth and revenue objectives across our marketing and sales teams.</div><div></div><div>
Responsibilities</div><ul><li>
Write high-converting email copy, including nurture sequences, promotional campaigns, and automated drip series</li></ul><ul><li>
Author SEO and GEO-driven blogs to drive more web traffic and engagement</li></ul><ul><li>
Develop social copy for outbound prospecting, advertising, lead nurturing, InMail, and sponsored content</li></ul><ul><li>
A/B test email copy, subject lines, and LinkedIn messaging to optimize performance metrics</li></ul><ul><li>
Collaborate with the marketing team to ensure copy aligns with campaign objectives and brand voice</li></ul><ul><li>
Research and analyze target audience messaging preferences and competitive copy strategies</li><li>
Maintain email and LinkedIn copy templates, style guides, and messaging frameworks</li></ul><div></div><div>
Competencies</div><ul><li>
Exceptional copywriting skills with proven ability to write persuasive, conversion-focused copy</li><li>
Deep understanding of email marketing psychology and direct response copywriting principles</li><li>
Strong grasp of LinkedIn content strategy and B2B messaging best practices</li><li>
Data-driven approach to copy optimization with experience in A/B testing and performance analysis</li><li>
Ability to write in multiple tones and styles to match different buyer personas and campaign objectives</li><li>
Excellent project management skills with the ability to handle multiple copywriting projects simultaneously</li></ul><div></div><div>
Qualifications</div><div>
Education/Certification Requirements</div><ul><li>
Bachelor's degree in Marketing, Communications, English, Journalism or a related field</li><li>
3+ years of professional experience in content marketing or demand generation</li></ul><div></div><div>
Required</div><ul><li>
Proficiency in Microsoft Office Suite (Excel, Word, and PowerPoint).</li><li>
Experience in a sales or marketing team environment</li><li>
Experience with LinkedIn Sales Navigator and LinkedIn Campaign Manager</li><li>
Strong understanding of direct response copywriting and conversion optimization</li><li>
Experience in B2B copywriting with focus on lead generation and nurturing</li><li>
Proficiency in email and social media analytics platforms for copy performance measurement</li><li>
This role requires up to 10% travel as needed</li></ul><div></div><div>
Preferred</div><ul><li>
Understanding of CRM functionalities (Salesforce, HubSpot)</li><li>
Proficiency in Marketing tools (HubSpot &amp; 6Sense)</li></ul><div></div><div>
#LI-REMOTE</div><div></div><div>
You are encouraged to learn and share ideas when you join the OneSource Virtual team. We reward innovative thinking, fresh perspectives, creative collaboration, and hard work. As an organization experiencing routine strategic growth, we are always on the lookout for intelligent, talented, and forward-thinking professionals to join our team. OSV employees enjoy a values-based culture, upward mobility, and professional development with opportunities of all kinds.</div></div>

Demand Generation Content Writer

Vensure Employer Solutions

<div>About Us

Our vision is to make a world where employment and labor law data is accessible and digestible to HR professionals. With easy access to data and legal guidance, HR professionals can make compliant employment decisions with confidence and within minutes. We offer technology that provides instant employment and labor law guidance to HR professionals while navigating compliance tasks. Forget the research or the lawyers; credible employment and labor law data is now available at HR's fingertips, real-time. As a fast-growing start up, we're here to change the future of work - to bring efficiency back to HR's day-to-day, while mitigating risk.The B2B SaaS Marketing Manager will be responsible for executing and optimizing marketing initiatives across two key areas: Demand Generation and Product Marketing. This role will lead strategic marketing initiatives focused on customer acquisition, lifecycle marketing, and product positioning. This hybrid role combines the performance-driven focus of demand generation with the strategic messaging responsibilities of product marketing. The ideal candidate will be responsible for building full-funnel marketing campaigns, crafting compelling product narratives, and working cross-functionally to drive measurable business growth.This role also includes leadership responsibilities such as mentoring team members, managing priorities across projects, and ensuring all marketing efforts align with brand standards and revenue goals.

Essential Duties and Responsibilities

Demand Generation
<ul>
<li>Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation and improve pipeline performance.</li>
<li>Collaborate closely with Sales and RevOps teams to align marketing efforts with revenue and conversion goals.</li>
<li>Own lead funnel strategy and performance metrics, including MQLs, SQLs, CAC, and ROI.</li>
<li>Use paid media, email marketing, SEO, and webinars to accelerate inbound and outbound campaigns.</li>
<li>Implement segmentation and personalization strategies to improve engagement and relevance.</li>
<li>Regularly analyze performance data and provide actionable insights to improve outcomes.Product Marketing</li>
<li>Translate product features into customer-focused value propositions tailored to target personas and industries.</li>
<li>Lead go-to-market planning for new product launches and feature releases, working crossfunctionally with Product and Sales.</li>
<li>Create core product marketing assets, such as positioning statements, messaging frameworks, battlecards, product sheets, and sales enablement materials</li>
<li>Conduct market and competitor research to inform marketing strategies and product differentiation.</li>
<li>Collaborate with internal stakeholders to ensure consistent messaging across all touchpoints.</li>
</ul>
Marketing Strategy &amp; Team Leadership
<ul>
<li><ul><li>Set clear marketing objectives and success metrics in line with business goals.</li></ul></li>
<li>Mentor and coach marketing team members to foster professional development and support career growth.</li>
<li>Guide project prioritization and ensure delivery of high-quality marketing assets on time and within scope.</li>
<li>Review content and creative work for clarity, accuracy, and brand alignment.</li>
<li>Uphold brand standards, messaging consistency, and marketing best practices across all initiatives.</li>
<li>Collaborate across departments including Product, Sales, Client Success, and Executive teams.</li>
<li>Other duties as assigned.</li>
</ul>
Knowledge, Skills, and Abilities
<ul><li>Strong background in demand generation, product marketing, and full-funnel campaign development.</li>
<li>Proficiency with marketing automation tools (e.g., HubSpot) and CRM platforms (e.g., Salesforce).</li>
<li>Excellent storytelling, copywriting, and content development skills.</li>
<li>Data-driven mindset with the ability to analyze campaign performance and optimize strategies.</li>
<li>Adept at project management and cross-functional collaboration in a fast-paced environment.</li>
<li>Technically proficient in Microsoft Office Suite and comfortable using marketing technology tools.</li>
<li>Highly organized, self-motivated, and results-oriented with strong attention to detail.</li>
<li>Ability to thrive in a collaborative, fast-paced environment while managing multiple priorities.</li>
</ul>
Required Education &amp; Experience
<ul><li>Bachelor's Degree required; marketing, communications, or business preferred.</li>
<li>5+ years of relevant marketing experience, with proven success in demand generation and product marketing roles.</li>
<li>2+ years of experience in a marketing leadership role.</li>
<li>Experience in B2B SaaS required; HR tech or Legal tech experience preferred.</li>
<li>Demonstrated ability to create and execute marketing strategies that drive measurable business growth.</li></ul></div>

Marketing Manager - AZ - On SIte

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Marketing Manager - AZ - On SIte