demand generation manager

Critical Start

<div>Who We Are:
<div>
Ready to make a real impact in cybersecurity? At Critical Start, we're not just protecting organizations; we're redefining how it's done. We're a team united by an inspiring purpose: to stop breaches, simplify security, and shape the future of cyber defense. If you're passionate about cutting-edge technology, thrive in a collaborative environment, and want your work to truly matter, you've found your home.</div><div></div><div><br>
We deliver 24x7 AI-accelerated, human-validated detection, investigation, and response across IT and OT. This means we cut through the noise, investigate real threats, and take trusted, SLA-backed action&mdash;all powered by the brightest minds and the latest AI. Since 2012, we've been helping organizations outpace evolving attacks with faster response, fewer escalations, and measurable risk reduction.</div><div></div><div><br>
Innovation isn't just a buzzword here; it's our DNA. We pioneered the first MOBILESOC app for on-the-go detection and response, infused AI into automated alert resolution to eliminate noise, and slashed investigation time by an astounding 99.3%. We're transforming how security teams work, and you could be a part of it. From AI-assisted triage to analyst copilots that elevate human expertise, we combine machine intelligence with human judgment to deliver outcomes our customer&rsquo;s trust.</div><div></div><div><br>
If you're looking for a high-trust, high-impact team where your ideas are amplified by AI and valued by colleagues and customers alike, Critical Start is the place for you. Come build the future of cybersecurity with us.</div><div></div><div><br>
Want to hear from our team? Watch these videos to gain insights into life at Critical Start or check out our Glassdoor reviews for an inside look.</div>
Who You Are:
<div>
We&rsquo;re looking for a creative, curious, and performance-driven Demand Generation Manager who can turn insights into bold ideas&mdash;and bold ideas into measurable pipeline. In this role, you will concept, launch, and optimize multi-channel campaigns that stand out, generate demand, and help the sales team start more conversations with the right buyers.</div><div>
This role is well-suited for an individual who enjoys blending creativity with data, works with a sense of urgency, embraces experimentation, and uses AI to scale impact. You will own outcomes, influence revenue, and have opportunities to grow as we continue building our demand engine.</div>
What You Will Be Doing?:
<div><b>
Build Bold, High-Impact Campaigns</b></div><ul><li>
Develop concepts, hooks, and campaigns across social, email, paid, and web.</li><li>
Create compelling short-form and long-form content for multiple channels.</li><li>
Collaborate with design partners on visuals, video, and digital experiences.</li></ul><div><b>
Own Full-Funnel Demand Generation</b></div><ul><li>
Launch and optimize campaigns that drive awareness, engagement, MQLs, SALs, and opportunities.</li><li>
Execute across email, paid media, SEO/SEM, social, and nurture programs.</li><li>
Partner with sales and BDR teams to ensure a seamless handoff and strong conversion.</li></ul><div><b>
Use Insights to Inform Creativity + Revenue Impact</b></div><ul><li>
Apply intent data, audience signals, market trends, and competitive insights.</li><li>
Identify creative opportunities to expand reach, deepen engagement, and accelerate pipeline.</li><li>
Surface insights and recommend what to scale, pause, or test next.</li></ul><div><b>
Use AI to Increase Velocity and Scale</b></div><ul><li>
Leverage AI for ideation, content creation, optimization, and experimentation.</li><li>
Test AI-driven variations to improve efficiency and accelerate campaign execution.</li></ul><div><b>
Optimize Paid + Organic Channels</b></div><ul><li>
Support and optimize campaigns across LinkedIn, search ads, retargeting, and paid social.</li><li>
Maintain cohesive messaging and creative alignment across all channels.</li><li>
Continuously experiment to improve CTR, engagement, conversion, and influenced pipeline.</li></ul><div><b>
Cross-Functional Collaboration + GTM Alignment</b></div><ul><li>
Partner with brand, product, field marketing, RevOps, and sales teams to translate GTM priorities into impactful campaigns.</li><li>
Share insights and performance trends to inform pipeline strategy, messaging, and audience targeting.</li><li>
Ensure all teams stay aligned on plans, timelines, goals, and expected outcomes.</li></ul>
What You Will Bring?:
<div><b>
Required Qualifications:</b></div><ul><li>
5+ years of experience in growth marketing, demand generation, or creative marketing.</li><li>
2+ years of experience in a people management role.</li><li>
Strong creative instincts with the ability to translate messages into standout social posts, ads, emails, and landing pages.</li><li>
Hands-on experience executing multi-channel campaigns end to end.</li><li>
Strong writing skills across formats and channels.</li><li>
Experience collaborating with designers, videographers, or creators to deliver high-quality work quickly.</li><li>
Comfortable using AI tools for ideation, writing, content production, and optimization.</li><li>
Familiarity with Marketo (or similar), 6sense, Google Ads, LinkedIn Campaign Manager, web analytics, and creative tools such as Canva or Figma.</li><li>
Proactive problem-solver who contributes ideas independently.</li><li>
Strong cross-functional communication and collaboration skills.</li><li>
Ability to thrive in fast-paced, high-growth, and high-ambiguity environments.</li></ul><div><b>
Desired Qualifications:</b></div><ul><li>
Experience within growth marketing or demand generation in B2B SaaS, B2B technology, or cybersecurity organizations.
</li><li>Exposure to ABM or intent-based programs.</li><li>
Experience engaging in community channels (e.g., Reddit, Discord, Slack groups).</li></ul><div><b>
What Success Looks Like</b></div><ul><li>
Launching bold, high-impact campaigns that drive measurable engagement, meetings, and qualified pipeline.</li><li>
Consistently contributing creative ideas and executing them with speed and precision.</li><li>
Improving key metrics such as MQL volume, SAL conversion, cost per opportunity, and opportunity yield.</li><li>
Increasing engagement and pipeline from target ICPs and top-tier account lists through ABM initiatives.</li><li>
Using AI to meaningfully enhance campaign velocity, content quality, and output.</li><li>
Delivering cohesive, modern storytelling across paid and organic channels.</li><li>
Helping sales generate more conversations with the right buyers and accelerating revenue impact.</li></ul>
What It's Like Working Here:
<div>
Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. However, we believe in not taking ourselves too seriously.</div><div></div><div><br>
Prefer a casual dress code every day? No problem, as we find comfort enhances our thinking.</div><div></div><div><br>
Our workplace in Plano, TX offers open offices, collaborative meeting spaces, phone rooms, and wellness rooms. In the breakroom, friendly competition arises with games like ping-pong, bubble hockey machine, foosball, or the gaming machine. What harm does a little healthy competition among friends do?</div><div></div><div><b><br>
What does our Compensation and Benefits package entail?</b></div><ul><li>
Competitive salary with bonus potential</li><li>
Comprehensive health benefits with generous employer contributions for medical, dental, and vision</li><li>
Additional Ancillary Benefits offered at 100% employee contribution</li><li>
Unlimited PTO (Paid Time Off) policy</li><li>
Paid Parental and Military Leave</li><li>
Dental and Vision Plan</li><li>
Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage</li><li>
Additional Voluntary Life Insurance coverage</li><li>
401(k) Plan with Matching Program</li><li>
Mines Employee Assistance Program</li><li>
Monthly Wellness Initiatives</li><li>
Optional Pet Benefits Discount Plan</li></ul><div></div><div><br>
We prioritize your privacy and security. Please note that Critical Start will never request financial information or sensitive personal data during the interview process. If you encounter any suspicious requests, do not respond and contact us directly at recruiting@criticalstart.com. Thank you for helping us maintain a safe and trustworthy hiring experience.</div><div></div><div><br>
Critical Start welcomes people from all backgrounds and walks of life. One of our core values is to &ldquo;Do what&rsquo;s best for our employees,&rdquo; and that starts with the hiring process by finding the best candidates and providing an environment that upholds equal employment opportunities for all employees and applicants, strictly prohibiting any form of discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.</div><div></div><div><br>
This policy encompasses all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.</div><div></div><div><b><br>
Mental and Physical Requirements</b></div><div></div><div><br>
It's important to note that specific physical and mental requirements may vary depending on the nature of the office job, organization, and individual responsibilities.</div><div></div><div><b><br>
Physical:</b></div><ul><li>
Stationary position for extended periods of time.</li><li>
Constantly operate a computer.</li><li>
Occasionally you may be required to move equipment or other items up to 20 lbs.</li><li>
The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.</li></ul><div></div><div><b><br>
Mental:</b></div><ul><li>
Must be able to apply established protocols in a timely manner.</li><li>
Make timely decisions in the context of workflow.</li><li>
Ability to complete tasks and perform in situations requiring speed deadlines, or productivity quota.</li><li>
Ability to work effectively and efficiently in high stress situations.</li><li>
Ability to simultaneously address multiple complex problems.</li></ul><div></div><div><br>
For positions that can or will be performed, in whole or in part, remotely within the U.S., range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, experience, performance in the role and potential for revenue generation (sales roles only).</div><div></div><div><b><br>
Compensation:</b></div><div>
The total compensation range (base) being offered for this role is [$105,000 - $135,000 USD].</div><div></div><div><b><br>
Additional Compensation:</b></div><div>
This role is eligible for the following:performance-based bonus compensation.</div><div></div><div><b><br>
Employment Benefits:</b></div><div>
Comprehensive health benefits with generous employer contributions for medical, dental, and vision, unlimited PTO (Paid Time Off) policy, paid Parental and Military Leave, dental and vision plan, Employer-provided Life Insurance (up to $100K coverage), Long-Term Disability, and Short-Term Disability coverage, 401(k) Plan with Matching Program, 24/7/365 availability of Employee Assistance Program.</div><div></div><div><b><br>
Application Deadline:</b></div><div>
The application deadline for this position is January 31, 2026.</div><div></div><div><b><br>
How to Apply:</b></div><div>
Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/</div><div></div><div><br>
#LI-remote</div><div>
#LI-CV1</div></div>

Demand Generation Manager

Alice Technologies

<p></p><div><div><div><p>In this role, you&rsquo;ll own campaigns across multiple channels - including organic, email, webinars, social, content, and conferences. You will plan, execute and improve campaign performance through testing, data analysis, and insight-driven optimization to achieve revenue goals.</p>
<p>
ALICE Technologies is the world&rsquo;s first AI construction simulation and optimization platform. We leverage the computational power of AI to generate the best schedules and solutions for complex projects at each stage of the project lifecycle, from bidding, to preconstruction and through execution. With ALICE, contractors and owners can bid, plan, and build more effectively. When a project team uses ALICE, they are able to drastically reduce risk of delay or cost overrun, while accelerating construction durations by an average of 16.2% and reducing labor costs by 14.7%, resulting in millions of dollars in savings.</p><br>
<p></p>
<h3 class="jobSectionHeader"><b>
What you&rsquo;ll do</b></h3>
<ul><li><b>Build and manage campaigns: </b>Create and execute multi-channel and ABM programs that generate qualified pipeline leads.
<ul><li>Build integrated campaigns including ABM-led campaigns that drive brand visibility, awareness and pipeline.</li>
<li>Manage and optimize website content for SEO and AEO to improve organic campaigns.</li>
<li>Test new channels and tactics to find the best opportunities for growth.</li>
<li>Use AI tools to innovate and optimize campaign performance; stay updated with global construction and market trends.</li>
</ul></li><li><b>Enable sales: </b>Collaborate with cross-functional teams to accelerate account engagement, and support pipeline conversion.
<ul><li>Ensure campaigns are supported by compelling, persona-driven content that resonates with the target audience at every stage of the funnel.</li>
<li>Create resources and workflows that support sales engagement such as nurture campaigns, tradeshow engagement and priority account based content recommendations.</li>
</ul></li><li><b>Analytics and reporting: </b>Deliver clear performance insights through dashboards, testing, and pipeline analysis to guide growth decisions.
<ul><li>Set KPIs, build dashboards and analyze data to identify trends, campaign effectiveness and performance across the funnel.</li>
<li>Run A/B tests to improve conversion rates across multi-channels, landing pages, emails, and campaigns.</li>
<li>Report on campaign performance and strategic insights to GTM leadership.</li></ul></li><br>
</ul>
<p></p><h3 class="jobSectionHeader"><b>What we&rsquo;re looking for:</b></h3>
<ul><li>3+ years of experience in B2B SaaS executing integrated multi channel marketing campaigns.</li>
<li>Ability to manage multiple projects simultaneously including driving campaigns and ABM programs across hybrid channels.</li>
<li>Strong understanding of the B2B marketing funnel and ability to partner cross-functionally.</li>
<li>Proficiency with marketing automation and CRM platforms such as HubSpot and Salesforce.</li>
<li>Hands-on experience with a wide range of marketing tools, including AI tools and workflows, that make up a modern martech stack.</li>
<li>Ability to use AI tools to support campaign building, targeting, segmentation, content creation, and reporting.</li>
<li>Creative, scrappy and data-driven.</li>
<li>Comfortable with occasional travel for events, team meetings, or customer engagements, as needed.</li>
<li>Bonus: experience with marketing in ConTech.</li></ul><br>
<p></p>
<h3 class="jobSectionHeader"><b>
Why Work at ALICE?</b></h3><br>
<p></p>
<ul>
<li>High impact, high ownership: We&rsquo;re a lean, well-funded, high-growth team, so your work will have an outsized impact on our pipeline, our go-to-market strategy, and our overall growth.</li>
<li>Category-defining product: You&rsquo;ll market a truly innovative, AI-driven platform that is reshaping how some of the world&rsquo;s largest and most important construction projects are planned and delivered.</li>
<li>Health, Dental, Vision Insurance.</li>
<li>Flexible PTO Policy.</li>
<li>Monthly meal allowance.</li>
<li>A meaningful equity component, so you share in the company&rsquo;s success.</li>
<li>And other perks, subject to employees&rsquo; location.</li></ul></div></div></div><p></p>

Intuit

<div><h2 class="jobSectionHeader"><b>Overview</b></h2><h3 class="jobSectionHeader"><b>
About the Role</b></h3><p>
We&rsquo;re seeking a hands-on, strategic marketer to help design and execute go-to-market plays that accelerate growth in Intuit&rsquo;s <i>Emerging Mid-Market</i> segment. As the <b>Demand Generation &amp; ABM Manager</b>, you&rsquo;ll partner closely with the DemandGen &amp; ABM Lead and cross-functional stakeholders to bring our account-based marketing and demand generation strategy to life.</p><p></p><p><br>
You&rsquo;ll help translate business priorities into integrated marketing programs that engage target accounts, generate pipeline, and drive measurable impact. This role is ideal for a marketer who thrives at the intersection of creativity and analytics &mdash; someone who loves connecting strategy to execution, collaborating across teams, and seeing programs through from idea to outcome.</p><p><b><br>
Responsibilities</b></p><h3 class="jobSectionHeader"><b>
Key Responsibilities</b></h3><ul><li><p><b>
Execute integrated GTM plays</b> across digital, field, and partner channels &mdash; aligning with Sales and Marketing to drive awareness, engagement, and conversion within target accounts.</p></li><li><div><b><br>
Support the design and delivery of ABM programs</b> (1:1, 1:few, and 1:many) tailored to specific account clusters and industry segments.</div></li><li><div><b><br>
Collaborate with Sales and Product Marketing</b> to define target audiences, refine messaging, and ensure coordinated activation plans.</div></li><li><div><b><br>
Partner with Marketing Ops and Sales Ops</b> to maintain visibility into funnel performance, lead flow, and conversion health across the Emerging Mid-Market segment.</div></li><li><div><b><br>
Use data and insights</b> to identify what&rsquo;s working, where to optimize, and how to scale successful plays across accounts and channels.</div></li><li><p><b><br>
Contribute to campaign planning and quarterly business reviews,</b> bringing insights that inform investment and prioritization.</p></li></ul><p><b><br>
Champion clarity and collaboration</b> across teams &mdash; ensuring marketing, BDR, and sales motions are aligned around shared goals.</p><p><b><br>
Qualifications</b></p><h3 class="jobSectionHeader"><b>
Qualifications</b></h3><ul><li><p>
4&ndash;6 years of experience in <b>B2B marketing, demand generation, or ABM</b>, ideally focused on mid-market or commercial audiences.</p></li><li><div><br>
Understanding of <b>B2B funnel stages, pipeline conversion, and marketing-to-sales alignment.</b></div></li><li><div><br>
Experience executing <b>multi-channel campaigns</b> (email, digital, content, events) to drive engagement and pipeline.</div></li><li><div><br>
Working knowledge of <b>marketing automation (Marketo, Eloqua)</b> and <b>CRM systems (Salesforce)</b> &mdash; able to translate program goals into system execution.</div></li><li><div><br>
Strong analytical mindset with the ability to interpret performance data and translate insights into next steps.</div></li><li><p><br>
Excellent communicator and collaborator, comfortable working cross-functionally in a matrixed environment.</p></li></ul><p><br>
Curious, proactive, and detail-oriented &mdash; equally comfortable strategizing and executing.</p><p><br>
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</p></div><p></p>

Demand Generation & ABM Manager, Emerging Mid-Market

Rippling

<div><h2 class="jobSectionHeader"><b>About Rippling</b></h2><p>
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.</p><p></p><p><br>
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365&mdash;all within 90 seconds.</p><p></p><p><br>
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world&rsquo;s top investors&mdash;including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock&mdash;and was named one of America's best startup employers by Forbes.</p><p></p><p><br>
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.</p><h2 class="jobSectionHeader"><b><br>
About the role</b></h2><p></p><p><br>
Rippling is one of the fastest-growing startups in the world ($0  $17B), and we&rsquo;re just getting started. We&rsquo;re standing up a brand-new GTM motion for a rapidly growing business line within Rippling&rsquo;s portfolio, and we&rsquo;re looking for a Senior Demand Generation Manager to build and scale the demand engine behind its standalone funnel.</p><p>
In this role, you'll take ownership of paid search&mdash;shaping strategy, running experiments, and driving continuous optimization across these high-intent channels. You&rsquo;ll be responsible for unlocking outsized growth by leveraging the business line&rsquo;s established brand presence and deep organic demand, and pairing it with a dedicated, conversion-focused funnel designed to scale efficiently.</p><p>
As the motion scales, your remit will expand to additional demand generation programs that grow pipeline and accelerate revenue. You&rsquo;ll collaborate closely with Marketing, Sales, SDR, BizOps, and Product to architect a full-funnel engine and shape one of Rippling&rsquo;s newest and highest-potential GTM motions.</p><p></p><h2 class="jobSectionHeader"><b><br>
What you will do</b></h2><ul><li>
Own and scale paid search end-to-end&mdash;campaign buildout, optimization, SEM strategy, experimentation, and performance reporting.</li><li>
Execute full-funnel demand generation programs across channels like email, paid social, retargeting, outbound automation, PLG flows, and website experiments.</li><li>
Run rapid, data-driven experiments across messaging, creative, landing pages, and new channels to identify repeatable, scalable growth levers.</li><li>
Analyze channel and funnel performance, surfacing insights and optimization opportunities to improve demo volume, efficiency, and pipeline contribution.</li><li>
Collaborate cross-functionally with Sales, SDRs, PMM, Brand, Web, and BizOps to align targeting, messaging, creative, and GTM execution.</li><li>
Build and operationalize campaign workflows, ensuring high-quality, timely execution across internal teams and external partners.</li></ul><h2 class="jobSectionHeader"><b>
What you will need</b></h2><ul><li>
5-8+ years of experience in demand generation within B2B SaaS or a fast-paced tech environment.</li><li>
Hands-on expertise in both paid search, including managing Google Ads end-to-end; Bing/SEO experience is a plus.</li><li>
Strong understanding of how paid and organic search work together and have experience working closely with an SEO team to maximize results.</li><li>
Proven ability to run data-driven experiments, analyze performance trends, and turn insights into actionable optimizations.</li><li>
Strong project management and cross-functional collaboration skills&mdash;you can quarterback multi-stakeholder campaigns from idea to launch.</li><li>
Comfort operating in a fast-moving, ambiguous 0  1 environment, with a strong bias toward action and iteration.</li><li>
Experience with marketing automation, experimentation frameworks, analytics platforms, and performance marketing tools.</li><li>
Bonus: experience driving demand across SMB/downmarket audiences, supporting cross-sell or multi-product GTM motions, or executing PLG-style or lifecycle programs.</li></ul><h2 class="jobSectionHeader"><b>
Additional Information</b></h2><p>
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com</p><p></p><p><br>
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.</p><p></p><b><br>
The pay range for this role is:</b><br>
126,000 - 210,000 USD per year(US Tier 1)</div>

Senior Demand Gen Manager

Ianai Systems Inc

<p><b>Marketing Manager</b></p><p>Ianai Systems Inc. is redefining ERP for mid-market businesses by combining AI automation with powerful core modules such as inventory, manufacturing, accounting, WMS, and SCM.</p><p><b>Position Overview</b></p><p>We are looking for a <b>Marketing Manager</b> who can build the entire marketing engine from the ground up&mdash;brand, content, demand generation, PR, website, SEO, and campaign execution. This role will work directly with the CEO and sales team to create predictable inbound pipelines.</p><p><b>Responsibilities</b></p><p><b>1) Marketing Strategy &amp; Execution</b></p><ul><li>Own overall marketing strategy for IanaiERP.</li><li>Develop positioning, messaging, and competitive value propositions.</li><li>Plan and execute multi-channel campaigns (SEO, SEM, LinkedIn ads, email, webinars).</li></ul><p><b>2) Content &amp; Branding</b></p><ul><li>Create core marketing assets:</li><li>Case studies</li><li>One-pagers</li><li>Blog posts &amp; whitepapers</li><li>Demo videos</li><li>Landing pages</li><li>Build and maintain IanaiERP brand identity.</li></ul><p><b>3) Demand Generation</b></p><ul><li>Increase qualified inbound leads through content, SEO, and campaigns.</li><li>Manage funnel performance: reach &rarr; MQL &rarr; SQL &rarr; opportunities.</li><li>Create lead magnets, newsletters, and remarketing flows.</li></ul><p><b>4) Product Marketing</b></p><ul><li>Collaborate with product to understand new features.</li><li>Translate features into customer-centric value messages.</li><li>Own product launch campaigns.</li></ul><p><b>5) Digital Marketing &amp; Analytics</b></p><ul><li>Manage website, web analytics, and growth metrics.</li><li>Track CAC, MQL targets, conversion rates, and attribution.</li><li>Perform competitor analysis and market research.</li></ul><p><b>6) Event &amp; Partnership Marketing</b></p><ul><li>Organize webinars, trade shows, exhibitions, and partnerships.</li><li>Support B2B field marketing to drive enterprise leads.</li></ul><p><b>Required Skills &amp; Experience</b></p><ul><li>3&ndash;8 years in B2B SaaS marketing or product marketing</li><li>Experience in demand generation, SEO, PPC, and content marketing</li><li>Strong storytelling and copywriting skills</li><li>Hands-on experience with marketing tools (HubSpot, GA4, Webflow/Framer, LinkedIn Ads)</li></ul><p><b>Preferred Qualifications</b></p><ul><li>Background in ERP, SCM, logistics, or manufacturing tech</li><li>Start-up experience building marketing from scratch</li><li>Ability to manage agencies and freelancers</li><li>Video or creative production capabilities</li></ul><p><b>Personality Fit</b></p><ul><li>Creative, analytical, growth-driven</li><li>Operates well in a fast-moving, ambiguous startup environment</li><li>Self-starter who takes initiative without waiting for instructions</li><li>Excellent communicator and cross-team collaborator</li></ul><p>Job Type: Full-time</p><p>Pay: $70,000.00 - $100,000.00 per year</p><p>Benefits:</p><ul><li>Paid time off</li></ul><p>Ability to Relocate:</p><ul><li>Anaheim, CA 92807: Relocate before starting work (Required)</li></ul><p>Work Location: In person</p>

Marketing Manager - B2B SaaS

TriVest

<div><p><b>Adam Vaillancourt Roofing is hiring a full time Brand Marketing Manager to work in their Milford, NH office. Adam Vaillancourt Roofing has partnered with Hueman for this search.</b><br>
<br>
As a Brand Marketing Manager, you will lead brand growth, demand generation, and marketing engagement for our residential roofing brand. The Brand Marketing Manager serves as the primary driver of lead generation and local brand awareness for their assigned market, ensuring marketing efforts directly support sales, business and revenue goal. The Brand Marketing Manager also facilitates, oversees, and executes B2C lead generation and brand-building initiatives. Working closely with leadership, sales, and cross-functional partners, the Brand Marketing Manager develops marketing plans, manages budgets, initiates campaigns, and coordinates end-to-end marketing deliverables to fuel profitable, scalable growth.</p><p><b>
Position Summary</b><b>:</b></p><p>
Success in this role requires the ability to:</p><ul><li>
Generate and capture demand across multiple channels</li><li>
Strengthen brand reputation, credibility, and local presence</li><li>
Make data-driven decisions that improve marketing performance</li><li>
Communicate strategies and outcomes clearly to leadership</li><li>
Support product mix, upsell/cross-sell opportunities, and pipeline quality</li><li>
Grow the paying customer base and improve ROI</li><li>
Connect day-to-day activities to broader business goals</li><li>
Translate strategy into actionable plans</li><li>
Evaluate opportunities and recommend the right marketing approach</li><li>
Report on metrics, learn from outcomes, and apply improvements</li><li>
Proactively plan, adjust, and take ownership of results</li><li>
Hit or exceed lead, CPL, and revenue-driven targets</li></ul><p><b>
Key Duties &amp; Responsibilities</b></p><p><b>
Lead Generation</b></p><ul><li>
Oversee multi-channel lead generation activities (Google PPC, PMax, LSA, SEO, Meta, Nextdoor, retargeting)</li><li>
Manage performance expectations with ad agencies using CPL, ROAS, lead quality, MER, and booked appointment rate</li><li>
Ensure strong campaign inputs: briefs, messaging, creative direction, offers, and audiences</li></ul><p><b>
Brand Strategy &amp; Positioning</b></p><ul><li>
Drive brand strategy, marketing plans, positioning, voice, and annual/monthly budgets</li><li>
Ensure all touchpoints reflect consistent brand identity and standards</li><li>
Identify growth opportunities within the market, service mix, and competitive landscape</li></ul><p><b>
Creative &amp; Content Development</b></p><ul><li>
Direct content needs for videos, graphics, landing pages, sales sheets, brochures,</li><li>
Manage social media content and consistent posting cadence (posts, reels, stories), monitoring, engagement, and performance reporting.</li><li>
Manage community-related content, before/after photos, team highlights, and service-specific storytelling</li></ul><p><b>
Reputation &amp; Review Management</b></p><ul><li>
Drive review acquisition strategy for Google, Yelp, BBB, GuildQuality</li><li>
Monitor feedback, escalate patterns, and coordinate responses with operators</li><li>
Maintain updated profiles, photos, offers, and messaging</li></ul><p><b>
Customer Lifecycle &amp; CRM Marketing</b></p>
Own nurture and communication strategy from inquiry estimate install<ul><li> referral</li><li>
Coordinate automated email/SMS nurturing in ServiceTitan (CRM) and marketing tools</li><li>
Support referral and reactivation initiatives</li></ul><p><b>
Community Engagement &amp; Partnerships</b></p><ul><li>
Plan and manage events, home shows, sponsorships, chamber partnerships, realtor relationships, and local collaborations</li><li>
Build presentations, and customer leave-behinds for outreach</li></ul><p><b>
Sales Enablement</b></p><ul><li>
Develop sales materials, pitch decks, one-pagers, and customer education tools</li><li>
Align promo calendars with sales leaders</li><li>
Support messaging and scripts for call center and sales teams</li></ul><p><b>
Analytics &amp; Reporting</b></p><ul><li>
Analyze KPIs: lead flow/quality, channel performance, booking/appointment trends, and ROI</li><li>
Prepare monthly reports and clearly communicate insights + recommended actions</li><li>
Validate accuracy of data with digital agencies and internal teams</li></ul><p><b>
Vendor &amp; Cross-Functional Collaboration</b></p><ul><li>
Manage agency performance, vendor relationships, and marketing platforms</li><li>
Collaborate with marketing leadership, sales, and operations</li><li>
Create repeatable SOPs, templates, and workflows that can scale to additional brands</li></ul><p><b>
Job Qualifications:</b></p><ul><li>
Bachelor&rsquo;s degree in marketing or related field</li><li>
3+ years of relevant marketing experience (home services/roofing a strong plus)</li><li>
Strong leadership-based consultative approach</li><li>
Comprehensive knowledge of digital and traditional B2C marketing</li><li>
Understanding of Canopy Services&rsquo; business model &amp; roofing industry nuances</li><li>
High Emotional Intelligence (EQ); ability to build trust with operators and colleagues</li><li>
Strong organizational, analytical, and problem-solving abilities</li><li>
Excellent written and verbal communication</li><li>
Proactive decision-making with strong prioritization skills</li><li>
Ability to work under tight deadlines and adapt to new technology or methods</li><li>
Knowledge of SEO and GEO/LLM search (ChatGPT, Gemini, Perplexity) preferred</li><li>
Experience with ServiceTitan CRM a plus</li></ul><p><b>
Compensation &amp; Benefits</b></p><ul><li>
$70-85k base salary + bonus eligibility</li><li>
Affordable Medical, Dental, and Vision plans</li><li>
401(k) with company match</li><li>
Company-paid Long-Term Disability</li><li>
Optional Short-Term Disability, Accident, and Critical Illness</li><li>
$50K company-paid life insurance (additional coverage available)</li><li>
6 paid holidays</li><li>
PTO available</li></ul><p>
Adam Vaillancourt Roofing is a family-owned and operated roofing company offering a variety of roofing solutions. At Adam Vaillancourt Roofing, we are dedicated to helping our customers choose the best options for their needs and living up to our reputation of being the NH Roofing Contractor that customers can believe in and trust.</p><p>
Adam Vaillancourt Roofing is a part of Canopy, a Trivest Portfolio Company, and has retained Hueman for this search.</p></div>

Brand Marketing Manager

Thales

<p><br></p><p><strong>About the role: </strong></p><p>Thales is looking for a Global IAM Marketing Manager to join the team, covering META markets. You will join a high performing team at the forefront of cyber security innovation and help drive our growth across META markets. You will work closely with the Sales and Customer Success teams, as well as the wider marketing teams, to drive business growth through in person and virtual events, as well as demand generation campaigns in META.</p><p><strong>Day to day you will: </strong></p><ul><li><p>Develop, execute and measure an integrated demand generation marketing plan aimed at generating pipeline. The plan must align with and support the achievement of the overall Regional Marketing goals.</p></li><li><p>Partner closely with the Sales time to achieve company goals.</p></li><li><p>Plan and execute events and campaigns.</p></li><li><p>Identifying ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and product.</p></li><li><p>Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.</p></li><li><p>Partner with our content team and third-party agencies to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer s funnel.</p></li><li><p>Segment Marketing: Localize global messaging and develop segment-specific content and campaigns tailored to industry verticals and market maturity across META.</p></li><li><p>Partner Marketing: Build joint marketing strategies with key channel and technology partners to generate demand, increase co-branding impact, and support regional revenue goals.</p></li><li><p>Customer Marketing: Design and execute integrated campaigns that nurture our customer base and drive product adoption, upsell opportunities, and advocacy.</p></li><li><p>Collaborate closely with global product marketing, sales, customer success, field teams, and the partner ecosystem to align go-to-market plans.</p></li><li><p>Use data to track campaign effectiveness, optimize program performance, and continuously evolve tactics based on regional feedback and KPIs (i.e. Marketing Sourced Pipeline, Bookings, and others).</p></li><li><p>Report metrics via SFDC and Power BI to present to regional sales and marketing teams.</p></li></ul><p><strong>About you:</strong></p><p>You should have a strong understanding of the cybersecurity landscape alongside marketing execution and strategy. You should be an excellent relationship builder and creative marketer who can work independently whilst also knowing the importance of collaborating with your marketing team and other departments (procurement, creative services, external vendors, etc) to reach business goals. Proven experience across customer marketing, demand generation, partner marketing, and segment marketing in a regional or field marketing capacity.</p><p><br></p>

Regional Marketing Manager

Search 10000+ Demand generation manager jobs near you this December. New roles added regularly across leading industries. Apply today.

10000 demand generation manager jobs NEAR_ME

Demand Generation Manager

Demand Generation Manager

Demand Generation & ABM Manager, Emerging Mid-Market

Senior Demand Gen Manager

Marketing Manager - B2B SaaS

Brand Marketing Manager

Regional Marketing Manager