demand generation specialist

HR Professional

We are seeking a dynamic and results-driven Marketing Strategy &amp; Demand Generation to develop and execute demand-generation strategies, enhance brand visibility, and drive lead acquisition through digital channels. The ideal candidate will have expertise in content marketing, SEO, social media, webinars, and marketing automation to optimize lead funnels and strengthen our brand presence.Key Responsibilities:1. Demand Generation &amp; Campaign Execution:- Develop and implement multi-channel marketing campaigns (email, social media, webinars, paid ads) to generate leads.- Plan and execute webinars, podcasts, and virtual events to engage target audiences.- Leverage social media platforms to amplify reach and engagement.2. Marketing Automation &amp; Lead Funnel Optimization:- Design and optimize lead-nurturing workflows using marketing automation tools- Develop conversion-focused funnels to improve lead quality and sales alignment.- Monitor campaign performance using Google Analytics, CRM, and automation dashboards.3Branding &amp; Product Marketing- Maintain and enhance brand identity across all digital and offline touchpoints.- Work closely with product teams to craft compelling messaging and positioning.- Ensure consistency in brand voice, visuals, and customer communications.Required Skills &amp; Qualifications:2+ years of experience in digital marketing, demand generation, or growth marketing.- Strong analytical skills with expertise in Google Analytics, Meta Ads, LinkedIn Ads.- Creative thinker with a data-driven approach to marketing.- Experience in B2B marketing (SaaS, IT services, or consulting).- Familiarity with graphic design tools (Canva, Adobe Creative Suite).- Knowledge of LinkedIn Sales Navigator, Google Ads, and retargeting strategies. - Excellent written/verbal communication and project management skills.Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Growth & Demand Generation Specialist

We are seeking a dynamic and results-driven Demand Generation to develop and execute demand-generation strategies, enhance brand visibility, and drive lead acquisition through digital channels. The ideal candidate will have expertise in content marketing, SEO, social media, webinars, and marketing automation to optimize lead funnels and strengthen our brand presence.Key Responsibilities:1. Develop and implement multi-channel marketing campaigns (email, social media, webinars, paid ads) to generate leads.- Plan and execute webinars, podcasts, and virtual events to engage target audiences.- Leverage social media platforms to amplify reach and engagement.2. Marketing Automation &amp; Lead Funnel Optimization:- Design and optimize lead-nurturing workflows using marketing automation tools- Develop conversion-focused funnels to improve lead quality and sales alignment.- Monitor campaign performance using Google Analytics, CRM, and automation dashboards.3. Branding &amp; Product Marketing- Maintain and enhance brand identity across all digital and offline touchpoints.- Work closely with product teams to craft compelling messaging and positioning.- Ensure consistency in brand voice, visuals, and customer communications.Required Skills &amp; Qualifications: Fresh graduate from LSE &amp;LUMS or 1+ years of experience in demand generation, or growth marketing.- Strong analytical skills with expertise in Google Analytics, Meta Ads, LinkedIn Ads.- Creative thinker with a data-driven approach to marketing.- Experience in B2B marketing (SaaS, IT services, or consulting).- Familiarity with graphic design tools (Canvas, Adobe Creative Suite).- Knowledge of LinkedIn Sales Navigator, Google Ads, and re-targeting strategies. - Excellent written/verbal communication and project management skills.Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthApplication Question(s):<ul><li>How much experience do you have as Demand generation specialist?</li><li>What is your current &amp; expected salary?</li><li>Are you comfortable with the on-site job (Defence road near University of Lahore/ bhobtiyan chowk)?</li></ul>Work Location: In person

Demand Generation Specialist (IT industry)

Stratasys

<div><div><div><div><div><h1 class="jobSectionHeader">Marketing Specialist
</h1></div></div></div></div><div><div><div><div>Location:
Minnetonka, Minnesota, United , MN, US
</div></div></div></div><div><div><div><div>Job ID: 54606
</div></div></div></div><div><div><div><div>Category: Marketing
</div></div></div></div><div></div><div><div><div><div>Stratasys is a world leader in 3D printing! 


Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world&rsquo;s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care. 


The Regional Marketing Specialist is a key member of the Americas marketing team, helping to achieve aggressive growth at Stratasys. In this role, you will be responsible for driving demand generation for regional marketing activities. You will work closely with the regional marketing team and partners to create and execute campaigns and digital initiatives supporting events, trade shows, field marketing events, promotions, and regional campaigns. 


Essential Duties and Responsibilities include the following: 


Campaign and Promotion Execution
<ul>
<li>Support the AMER Marketing team in executing the overall regional marketing plans</li>
<li>Create and deploy email and social media campaigns for regional initiatives and channel partner programs</li>
<li>Manage the execution of regional promotions by developing collateral, drafting copy with Product and Vertical Marketers, setting up and executing email campaigns, and identifying target audiences</li>
<li>Work in HubSpot to create and launch regional emails and landing pages</li></ul> 


Event and Trade Show Support
<ul>
<li>Collaborate with regional marketers on marketing and campaign support for events and trade shows</li>
<li>Work closely with the Events team to market and drive attendance to customer-facing events</li>
<li>Partner with the Events/Trade Show Specialist to provide support for event execution as needed</li></ul> 


Planning and Coordination
<ul>
<li>Support the development and management of the regional marketing calendar</li>
<li>Coordinate campaign timelines and deliverables with cross-functional marketing teams</li></ul> 


Communications and Collaboration
<ul>
<li>Clearly articulate campaign strategy, goals, and KPIs verbally and through PowerPoint presentations to internal teams</li>
<li>Work collaboratively with regional marketers and partner marketing teams on demand generation and related activities</li>
<li>Perform other duties as assigned</li></ul> 


Basic Qualifications
<ul>
<li>Bachelor's degree in marketing or related field (Business, Journalism, Communications, etc.) or equivalent experience</li>
<li>2-4 years marketing experience, preferably in B2B marketing</li></ul> 


Preferred Qualifications
<ul>
<li>Demonstrated ability to execute high-impact demand generation activities</li>
<li>Excellent communication and interpersonal skills with ability to build relationships with external partners, internal teams, and sales</li>
<li>Ability to draft marketing copy, collaborating with regional marketers, product marketers, and vertical marketers</li>
<li>Experience using HubSpot to execute email marketing and track campaign results</li>
<li>Experience setting up campaigns in Salesforce and using it for reports</li>
<li>Experience setting up and running webinars</li>
<li>Experience creating short marketing videos a plus</li>
<li>MS Office including PPT, Excel, and Word</li>
<li>Experience using Canva and Monday.com a plus</li>
<li>Experience using AI tools to create content, images, and short videos</li>
<li>Ability to speak Spanish</li></ul> 


Travel required: 10% 
 
What you will be part of:
<ul>
<li>Company Overview - https://www.stratasys.com/en/about-us/history/</li>
<li>Our Culture and Values - https://www.stratasys.com/en/about-us/culture/</li>
<li>Our Sustainability &ldquo;3D Printing a Better Tomorrow&rdquo; - https://www.stratasys.com/en/about-us/sustainability/</li>
<li>Our Locations - https://www.stratasys.com/en/contact-us/office-locations/</li>
<li>Check out our Video - https://www.youtube.com/watch?v=6wmDfmt2bNI</li></ul> 


Additional Information:
We believe our people are the heart of our success. That&rsquo;s why we&rsquo;ve designed a comprehensive Total Rewards program that goes beyond the basics and supports our People First strategy. When you join Stratasys, you&rsquo;ll gain access to benefits and perks that will support you and your family both inside and outside of work.

For this position, the typical annual starting base salary is from $65,000- $78,000 base salary, which does not include variable incentive pay. This range represents a good faith estimate for this position. Your individual base pay will depend on your skills, qualifications, geographical location, and/or experiences. 


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. 


Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against for their race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.</div></div></div></div></div>

Marketing Specialist

OpenText

AI-First. Future-Driven. Human-Centered.
 At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent AI can't replace to help us shape the future of information management. Join us.
 
Focused on providing security and data management solutions, the Small-Medium Business and Consumer Division (SMB/C) of OpenText makes cyber resilience simple, reliable, and accessible in the connected world. We enable comprehensive data protection for companies, consumers, and our vast network of partners around the globe. Our mission is to defend individuals and businesses from the costs and consequences of cyber threats and data loss
 We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit. We encourage and empower you to be innovative and love what you do. We hire talented individuals who want to be a part of a successful company within an extremely fast-growing market segment.
 
The Opportunity: 
OpenText SMB/C is looking for an experienced, enthusiastic& highly motivated Sr. Marketing Specialist to support our consumer and professional campaigns. You will help drive our integrated marketing campaign strategy and execution to target, engage, and nurture prospects across multiple channels. You’re a demand gen-centric marketer with a proven track record of success in B2C campaign execution. In this role, you’ll develop a deep understanding of the consumer market for our key products which includes anti-virus, cloud backup and file-sharing users. You’ll partner with many cross-functional teams and be the tip of the spear to develop holistic marketing plans that our product value proposition to the market in a compelling manner to drive conversion. If you are a creative strategist, collaborative, data driven, and obsessed with delivering (or over delivering) great outcomes, you will thrive on our team.
 
Key Responsibilities: 
<ul>
<li>Build& execute demand generation campaign plans for key audiences to drive awareness, purchase consideration and conversion</li>
<li>Support product campaign development and execution in support of demand generation</li>
<li>Orchestrate and align with key functions including product marketing, lifecycle marketing, digital marketing, sales, creative services, retail partners and others to drive true integrated marketing programs.</li>
<li>Document customer journeys and content strategy through digital (web, paid media, social, content syndication, etc.), organic social, website experience and email marketing engagement vehicles to help deliver fully integrated programs</li>
<li>Map campaign strategy to target personas and orchestrate tactics, assets, and messages that align to buying stages</li>
<li>In partnership with our creative team, lead the ideation and creation of marquee content assets to support integrated campaigns</li>
<li>Consistently iterate and improve on marketing programs through regular measurement and optimization.</li>
<li>Establish and maintain the program plan and calendar, as well as individual campaign timelines. Coordinate deliverable schedules across marketing and consolidate into a cohesive timeline.</li>
</ul>
What It Takes: 
<ul>
<li>3+ years’ experience in B2C demand generation, integrated marketing or campaign program management</li>
<li>Excellent brief writing skills – you really know your customer, their concerns and what it takes to get them to buy</li>
<li>Self-motivated, able to work autonomously and communicate effectively across global teams.</li>
<li>Project management/organizational skills and the ability to successfully manage multiple initiatives at once</li>
<li>Strong interpersonal skills and the ability to coordinate across multiple departments</li>
<li>Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals</li>
<li>Analytical mindset with ability to identify and suggest areas for campaign performance improvements/optimization.</li>
<li>Track record of successful results and creativity with program execution</li>
<li>Ability to think out of the box and test new, creative approaches and strategies</li>
<li>Experience with an enterprise software, SaaS, or security company</li>
<li>Strong digital marketing expertise (paid search, SEO, Web, etc.) is a plus</li>
</ul>
OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in ourEqual Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.
 
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please submit a ticket atAsk HR. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.
 
Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. As you move through the hiring process, we’re happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.
 Salary Range: ; Depending on the candidate’s education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.

Sr. Marketing Specialist- Integrated Campaigns

Compound Growth Marketing

<div><h3 class="jobSectionHeader">About CGM</h3>
Compound Growth Marketing, LLC (CGM) works with high growth SaaS companies to help them stand-up demand generation strategies (SEO, SEM, paid acquisition), funnel automation/conversion, and marketing analytics. Over the past two years, CGM has seen strong growth and is looking to continue that growth by bringing new people onto the team.
CGM is looking for an analytical-minded person with a pragmatic approach to prioritization, and experience in a demand generation setting. We bring a unique perspective to our work because we are not career consultants. We've been in-house and dealt with sales teams and understand the need for quality leads.<h3 class="jobSectionHeader">
Overview of Role:
</h3><ul><li>This is an opportunity to drive client results - performing analysis, creating deliverables and supporting the client's strategy with your insights.</li>
<li>You are a growth marketer first, and an SEO second - making recommendations that drive toward conversion and fit within the bigger picture of our client's business.</li>
<li>You will be working alongside a lead Consultant who owns the overall client strategy</li>
<li>This role is fully remote. We would prefer someone willing to be available in our primary time zone (Eastern Time).</li>
</ul>
Requirements
1. You are an SEO subject matter expert
You know the role that SEO plays in a broader B2B demand generation strategy. You know all of the SEO best practices, but more importantly, you know the ones that are worth prioritizing when KPIs are things like &ldquo;Free Trials Started&rdquo; or &ldquo;Demos Requested&rdquo;. You are able to audit a drop or increase in performance in Google Analytics &amp; Google Search Console to determine the cause.
2. You enjoy working with clients
Learning about new industries sounds exciting to you. You will regularly take on new clients and understanding their company, industry and customers is critical.
This role may involve some client-facing responsibilities, such as explaining a deliverable or analysis performed during a weekly check-in call.
3. You're an expert with SEO diagnostic, analytics and competitive insight tools
Familiarity and expertise with best of breed tool sets including Screaming Frog, Ahrefs, SEMRush, Clearscope, Google Analytics, Google Search Console, etc.
You are comfortable learning new tools
5. You are a strategic thinker that loves to solve puzzles
You're comfortable learning new things on the fly
You aren't afraid to ask for help, but also enjoy trying to learn it on your own first.</div>

SEO Analyst (Independent Contractor)

<div>
 
 About CGM
 
 
 
 Compound Growth Marketing, LLC (CGM) works with high growth SaaS companies to help them stand-up demand generation strategies (SEO, SEM, paid acquisition), funnel automation/conversion, and marketing analytics. Over the past two years, CGM has seen strong growth and is looking to continue that growth by bringing new people onto the team.
 
 
 CGM is looking for an analytical-minded person with a pragmatic approach to prioritization, and experience in a demand generation setting. We bring a unique perspective to our work because we are not career consultants. We've been in-house and dealt with sales teams and understand the need for quality leads.
 
 
 
 Overview of Role:
 
 
 
 <ul>
 <li>
 This is an opportunity to drive client results - performing analysis, creating deliverables and supporting the client's strategy with your insights
 </li>
 <li>
 You are a growth marketer first, and an SEO second - making recommendations that drive toward conversion and fit within the bigger picture of our client's business
 </li>
 <li>
 You will be working alongside a lead Consultant who owns the overall client strategy
 </li>
 <li>
 This role is fully remote. We would prefer someone willing to be available in our primary time zone (Eastern Time)
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 You are an SEO subject matter expert
 
 
 </li>
 </ul>
 You know the role that SEO plays in a broader B2B demand generation strategy. You know all of the SEO best practices, but more importantly, you know the ones that are worth prioritizing when KPIs are things like "Free Trials Started" or "Demos Requested". You are able to audit a drop or increase in performance in Google Analytics &amp; Google Search Console to determine the cause.
 
 
 <ul>
 <li>
 You enjoy working with clients
 
 
 </li>
 </ul>
 Learning about new industries sounds exciting to you. You will regularly take on new clients and understanding their company, industry and customers is critical.
 
 
 This role may involve some client-facing responsibilities, such as explaining a deliverable or analysis performed during a weekly check-in call.
 
 
 <ul>
 <li>
 You're an expert with SEO diagnostic, analytics and competitive insight tools
 
 
 </li>
 </ul>
 Familiarity and expertise with best of breed tool sets including Screaming Frog, Ahrefs, SEMRush, Clearscope, Google Analytics, Google Search Console, etc.
 
 
 You are comfortable learning new tools
 
 
 <ul>
 <li>
 You are a strategic thinker that loves to solve puzzles
 
 
 </li>
 </ul>
 You're comfortable learning new things on the fly
 
 
 You aren't afraid to ask for help, but also enjoy trying to learn it on your own first.
</div>

SPECTRUM

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. Spectrum Reach , the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at . SUMMARY The Marketing Technology & Data Specialist is a strategic, hands-on role supporting both the current roll-out of advanced demand generation initiatives and ongoing modernization of Spectrum Reach's full demand gen technology ecosystem. This specialist serves as a bridge between marketing strategy, data operations, automation, AI-supporting execution, and campaign execution-ensuring cross-functional agility and readiness for future innovations. DUTIES & RESPONSIBILITIES <ul><li> Support implementation, workflow, and ongoing optimization of key martech stack components, including CRM, marketing automation, ABM, AI orchestration, data warehouse tools and 3rd party databases. </li><li> Assist with setup and enhancement of marketing, sales, and customer experience workflows-leveraging first- and third-party data, segmentation, targeting, measurement, and reporting. </li><li> Build and manage rule-based and dynamic workflows that power demand gen, nurture streams, campaign management, and cross-channel activation-while supporting additional transformation projects over time. </li><li> Collaborate on new marketing technology initiatives (e.g., new tools, platform integrations; including AI platforms, pilot programs, data governance, omnichannel analytics) beyond the demand engine. </li><li> Work with business, analytics, and data science teams on segmentation logic, data enrichment, campaign insights, and process improvement-driving new approaches for audience targeting and lead optimization. </li><li> Maintain data governance ensuring clean, accurate data; support troubleshooting and user acceptance for marketing and analytics platforms. </li><li> Document workflows and build playbooks to support adoption, training, and scale across various functional groups. </li></ul> QUALIFICATIONS <ul><li> Bachelor's degree in Marketing, Information Systems, Data Science, or related field. </li><li> 2+ years in marketing operations, martech management, or analytics-ideally in an enterprise/B2B environment. </li><li> Experience with CRM systems (Salesforce strongly preferred), marketing automation (e.g., Marketing Cloud, Pardot, Marketo), ABM platforms (6sense/Demandbase) and handling database/integration projects (Snowflake or similar), and AI-powered orchestration tools. </li><li> Skills in workflow logic, campaign automation, and reporting/dashboarding. </li><li> Advanced Excel/data and SQL manipulation skills; knowledge of APIs, or AI-powered marketing tools is a plus. </li><li> Keen interest in new marketing growth technologies, digital transformation, and AI/data-driven practices. </li><li> Excellent communication, collaborative problem-solving, and process documentation skills. </li></ul> PREFERRED EXPERIENCE <ul><li> Exposure to ABM, lead scoring, segmentation, or intent data solutions. </li><li> Familiarity with advanced analytics, omnichannel campaign tracking, and pilot adoption of new martech/AI tools. </li><li> Experience connecting customer data platforms (CDPs) or real-time decision engines or marketing workflows. </li><li> Growth/evolution mindset-with a desire to expand responsibilities into new areas as the business, platforms, and team evolve. </li></ul> BDA352 0 2025 Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life. A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. Get to Know Us Charter Communications is known by our Spectrum products and services, including: Spectrum Internet , TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more. Grow Your Career Here We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.<img src="https://www.jobg8.com/Tracking.aspx?WYz6RxUxrwGpxCtfrUN7r5Rn2am6PtN6l" width="0" height="0" />

Marketing Technology & Data Specialist - Spectrum Reach

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