demand generation specialist

Software Finder Careers

<div>
 
 Position: Marketing &amp; Operations Specialist
 
 
 
 
 Experience Required: 2&ndash;3 years
 
 
 
 
 Timings: 1:00 PM &ndash; 10:00 PM (PKT)
 
 
 
 
 Location: Lahore (On-site)
 
 
 
 
 About The Role
 
 
 
 We&rsquo;re hiring a Senior Executive to support our Partnerships and Content Syndication function, with a strong focus on lead quality, demand programs, and partner performance.
 
 
 This role operates at the intersection of partnerships, content syndication programs, and our Client Fulfillment / SDR team, ensuring consistent lead quality, performance, and delivery standards. You&rsquo;ll own lead quality evaluation, support webinars and whitepapers, and help identify, vet, and onboard new channel partners through structured due diligence.
 
 
 
 Key Responsibilities
 
 
 
 
 Lead Quality &amp; Performance
 
 
 
 <ul>
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 Review SDR call outcomes and dispositions to assess lead quality and buying intent
 </li>
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 Identify recurring quality issues (wrong ICP, low intent, incorrect data, duplicates)
 </li>
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 Act as the primary point of contact for channel partners on quality feedback
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 Share clear, data-backed insights with agencies and track corrective improvements
 </li>
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 Analyze lead performance by agency, source, campaign, and asset
 </li>
 <li>
 Maintain reporting on lead acceptance, contact rates, and SQL conversions
 </li>
 <li>
 Ensure accurate lead tagging, source attribution, and tracking within the CRM
 
 
 </li>
 </ul>
 
 Demand Generation &amp; Content Programs
 
 
 
 <ul>
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 Support execution of webinars, whitepapers, and content syndication campaigns
 </li>
 <li>
 Coordinate with internal teams and external partners for webinar setup, targeting, and lead delivery
 </li>
 <li>
 Assist in defining lead qualification criteria for demand campaigns
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 Track post-delivery performance of webinar and gated content leads
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 Identify which partners, formats, and assets generate the highest-quality demand
 
 
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 </ul>
 
 Channel Partner Management
 
 
 
 <ul>
 <li>
 Identify and source new channel partners aligned with our ICP and demand goals
 </li>
 <li>
 Conduct due diligence on potential partners (lead sources, targeting, volume, quality benchmarks)
 </li>
 <li>
 Support onboarding of new agencies, including quality expectations and delivery standards
 </li>
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 Monitor early performance and flag risks during pilot phases
 </li>
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 Maintain a structured agency performance and evaluation framework
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 2-3 years of experience in Demand Generation, RevOps, Sales Ops, or Marketing Ops
 </li>
 <li>
 Strong CRM experience (HubSpot, Salesforce, or similar)
 </li>
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 Experience analyzing SDR call outcomes and lead performance data
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 Experience working with third-party agencies
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 Strong analytical mindset with attention to detail
 </li>
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 Clear, direct, and structured communication style
 
 
 </li>
 </ul>
 
 Software Finder
 
 is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.
 
 
 With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.
 
 
 Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.
</div>

Marketing & Operations Specialist

ECI Software Solutions

<div>We&rsquo;re on the hunt for an experienced Demand Generation Campaign Manager to ignite our demand generation engine and help us expand our reach within the SMB sector. If you&rsquo;re a strategic marketer who thrives on data, loves designing high-impact campaigns, and knows how to convert attention into revenue, this role is for you!
What You&rsquo;ll Do:
As the Demand Generation Campaign Manager, you&rsquo;ll own the strategy, execution, and optimization of multi-channel demand generation programs aimed at capturing and nurturing our target audiences. You will collaborate closely with sales, product marketing, digital marketing, events, marketing operations, marketing analytics and content teams to drive marketing qualified leads (MQLs). But its not just about Leads or MQLs &ndash; we are looking for someone that loves to drive Pipeline and Bookings in collaboration with the BDR and divisional sales teams. We win together.
<ul><li>Develop &amp; Execute Demand Driving Campaigns: Design, implement, execute and optimize integrated demand generation campaigns across all marketing channels that will resonate with ERP buyers. Input from product marketing and leadership will help define messaging, targeting and customer needs. Marketing channels include but are not limited to website, events, webinars, email, paid search, programmatic display, and paid social media.</li>
</ul><ul><li>Create Content that Converts: Partner with our product marketing and content teams to create high-value assets such as eBooks, whitepapers, case studies, website content, and webinars tailored to support our industry verticals, highlighting the unique challenges and solutions relevant to our audience.</li>
</ul><ul><li>Optimize Lead Management: Work collaboratively with marketing operations, paid digital, and the BDR teams to ensure a smooth and efficient lead funnel. Share accountability for conversion rates through the funnel and identify actions to improve the buyer journey.</li>
</ul><ul><li>Innovate and Improve: Find creative and innovative ways to penetrate challenging markets to find our Ideal Customer. Leverage A/B testing, personalization, and other innovative tactics to continually improve engagement rates and drive conversion.</li>
</ul><ul><li>Utilize Data-Driven Decision Making: Use real-time reporting dashboards to analyze campaign, tactic and channel performance toward goals. Utilize available marketing analytics, attribution, and CRM data to understand campaign performance and adjust strategies for maximum ROMI. Dig into product performance and analyze the behavior of our very distinct audiences for our wide portfolio of solutions. Confidently communicate execution details and progress towards full funnel goals including pipeline and bookings.</li>
</ul><ul><li>Leverage Marketing Technology: Use advanced marketing technologies, including AI, marketing automation tools, attribution engines, and analytics platforms, to track campaign effectiveness, optimize lead scoring, personalize outreach, and refine targeting strategies. Stay updated on emerging tools that can improve campaign efficiency and drive higher-quality leads.</li>
</ul>
What You&rsquo;ll Bring:
<ul><li>Experience in Demand Generation: Proven track record of success and a minimum of 5-75+a minimum of 5-7 years of experience in demand generation or campaign management in a B2B software or ERP environment.</li>
</ul><ul><li>Have a Bias for Action: Take a very hands-on approach to execution and optimization. Question things. Innovate. Learn quickly. Take ownership.</li>
</ul><ul><li>Data Savvy: Strong analytical skills and experience working with tools like SFDC including CRM Analytics, marketing automation platforms (e.g., HubSpot, Marketo, or Pardot), MS Excel, Google Analytics, ABM platforms, Attribution tools, etc.</li>
</ul><ul><li>Content Strategy Insight: Ability to collaborate on content that resonates with ERP buyers, leveraging storytelling and data to make a compelling case.</li>
</ul><ul><li>Sales Alignment: Experience working closely with BDR teams to ensure lead quality and optimize lead flow, with a deep understanding of the ERP sales cycle preferred.</li>
</ul><ul><li>Creative and Strategic Mindset: An innovative thinker who can both think big-picture and dive into details to optimize every step of the buyer&rsquo;s journey.</li>
</ul><ul><li>Exceptional Project Management Skills: Ability to manage multiple projects with competing deadlines in a fast-paced environment. Experience managing projects with Asana a plus.</li>
</ul>
If you&rsquo;re a collaborative, driven, and passionate marketer eager to shape the future of industry-specific software, we&rsquo;d love to hear from you!</div>

Demand Generation Campaign Manager

Naseej

<div><h5 class="jobSectionHeader">Company Description:</h5>
Naseej is a leading technology company committed to harnessing the power of digital transformation in learning &amp; knowledge management by enabling our customers to provide rich experiences for their users and adapt to a dynamic technology landscape while reducing their technical burden enabling them to focus on achieving their strategic objectives. And for almost 36 years, Naseej with its branches all over the MENA region had made many contributions to be one of the market leaders in the fields of E-Learning, Edu-Tech &amp; Digital transformation. Naseej website: https://www.naseej.com/<h5 class="jobSectionHeader">
Job Summary:</h5>
The Marketing Specialist is responsible for driving revenue growth through demand generation, pipeline acceleration, and full-funnel optimization. The role focuses on executing performance-driven marketing initiatives that generate qualified leads, improve funnel efficiency, and directly contribute to revenue outcomes, while operating under defined growth strategies and brand frameworks<h5 class="jobSectionHeader">
Key Responsibilities:</h5><ul><li>
Lead growth marketing initiatives focused on acquisition, conversion, retention, and revenue</li><li>
Plan, execute, and optimize performance marketing campaigns across paid and organic channels</li><li>
Own and optimize the end-to-end customer journey and marketing funnel</li><li>
Drive qualified leads and support revenue targets.</li><li>
Own digital channels and improve acquisition efficiency.</li><li>
Enhance site traffic and landing page conversions.</li><li>
Track KPIs, analyze performance, and guide decisions.</li><li>
Collaborate with Sales to improve lead quality and ABM initiatives</li><li>
Develop and implement integrated marketing strategies aligned with business and growth objectives</li></ul><h5 class="jobSectionHeader">
Requirements:</h5><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or related field.</li><li>
(3-6+) years of experience in Growth or Performance Marketing (B2B preferred).</li><li>
Have experience using HubSpot, GA4, CRM systems, analytics tools.</li></ul></div>

Marketing Specialist

The Plum Tree Group

<div>Company: Launchpad Innovations (Sister company of Plum Tree Group) 
Location: Karachi &ndash; Shahrah-e-Faisal (Onsite preferred) 
Experience: 5+ years 
Shift: Evening (06:30 PM &ndash; 02:30 AM) | (06:30 PM &ndash; 12:00 AM for females)<h2 class="jobSectionHeader">
About Launchpad:</h2>
Launchpad is an AI-powered CRM and marketing automation platform that helps small businesses replace 30-50 tools with one intelligent system. Part of the award-winning Plum Tree Group ecosystem with 18 years of global excellence, we're transforming how businesses grow through AI agents, automation, and smart marketing technology.<h2 class="jobSectionHeader">
The Role:</h2>
We're seeking a results-driven Senior Growth Marketing Specialist to own our multi-channel acquisition strategy and drive measurable pipeline growth. You'll work directly with founders and sales teams to execute scalable campaigns across paid media, organic channels, and marketing automation&mdash;while helping our clients succeed with their own growth initiatives.
This is a high-impact role for someone who thrives on data, experimentation, and building growth systems that scale.<h2 class="jobSectionHeader">
Key Responsibilities:</h2><h3 class="jobSectionHeader">
Paid Media &amp; Demand Generation (Primary Focus)</h3><ul><li>
Own and lead strategy for end-to-end B2B funnel performance: demos, free trials, lead magnets, and conversions</li><li>
Manage team of marketing specialists</li><li>
Plan, launch, and optimize campaigns on Meta</li><li>
Manage campaign budgets with clear ROI targets</li><li>
Implement conversion tracking, pixels, retargeting, and attribution modeling</li><li>
Test ad creatives, audiences, landing pages, and messaging continuously</li><li>
Track and optimize CPL, CPA, ROAS, CAC, and pipeline contribution</li></ul> 
Organic Growth &amp; Content Strategy<ul><li>
Build content-led growth strategies for LinkedIn, Facebook, and Instagram</li><li>
Create thought leadership, case studies, carousels, and short-form video content</li><li>
Manage company pages, audience engagement, and brand authority</li><li>
Collaborate with sales to align content with ICPs, pain points, and funnel stages</li><li>
Use AI tools to scale content production and repurposing</li></ul><h3 class="jobSectionHeader">
SEO &amp; Website Optimization</h3><ul><li>
Implement SEO best practices for organic visibility and lead generation</li><li>
Optimize landing pages, funnels, and website content for conversions</li><li>
Conduct keyword research and competitive analysis</li><li>
Monitor site performance and Core Web Vitals</li></ul><h3 class="jobSectionHeader">
CRM &amp; Marketing Automation</h3><ul><li>
Build high-converting funnels, workflows, and automation sequences in GoHighLevel or similar platforms</li><li>
Set up lead scoring, nurturing campaigns, and pipeline tracking</li><li>
Integrate paid campaigns with CRM for seamless lead capture</li><li>
Leverage Launchpad's AI-powered features to enhance performance</li></ul><h3 class="jobSectionHeader">
Analytics &amp; Reporting</h3><ul><li>
Build performance dashboards with actionable insights</li><li>
Generate weekly/monthly reports on campaign performance and pipeline impact</li><li>
Work with leadership to improve CAC:LTV ratios and growth efficiency</li><li>
Stay current on SaaS growth trends, platform updates, and AI-driven marketing</li></ul><h2 class="jobSectionHeader">
Required Qualifications:</h2>
Experience &amp; Skills:<ul><li>
5+ years in SaaS, B2B, or digital agency marketing with proven growth results</li><li>
Expert-level proficiency in Meta Ads (Facebook/Instagram) and Google Ads</li><li>
Strong track record managing campaigns with monthly budgets of $10K+</li><li>
Experience with GoHighLevel (as a user or working with clients who use it)</li><li>
Solid understanding of B2B funnels, attribution, and demand generation</li><li>
Hands-on experience with LinkedIn marketing and social media strategy</li><li>
Working knowledge of SEO fundamentals and organic growth tactics</li><li>
Proficiency in Google Analytics, Tag Manager, and conversion tracking</li><li>
Strong analytical mindset with ability to turn data into strategy</li><li>
Excellent communication skills for stakeholder reporting</li></ul>
Technical Requirements:<ul><li>
Bachelor's degree in Marketing, Business, or related field</li><li>
Experience with design tools (Canva or similar)</li><li>
Familiarity with CRM platforms and marketing automation</li><li>
Comfortable with tracking pixels, UTM parameters, and technical setup</li></ul><h2 class="jobSectionHeader">
Preferred Qualifications:</h2><ul><li>
Experience with LinkedIn Ads and TikTok Ads</li><li>
Google Ads and/or Meta Blueprint certification</li><li>
Background marketing SaaS products, CRMs, or marketing platforms</li><li>
Experience working directly with founders or sales teams</li><li>
Familiarity with HubSpot, ActiveCampaign, or similar tools</li><li>
Knowledge of AI-powered marketing tools and automation</li><li>
Previous agency experience managing multiple client accounts</li><li>
Basic understanding of HTML, APIs, or marketing integrations</li></ul><h2 class="jobSectionHeader">
Why Join Launchpad?</h2>
Impact &amp; Growth:<ul><li>
Shape growth strategy for a fast-scaling AI-powered platform</li><li>
Work with cutting-edge technology that's transforming small business marketing</li><li>
Access to the full Plum Tree Group ecosystem (AI, development, eCommerce experts)</li><li>
Your work directly impacts both our growth and hundreds of client businesses</li></ul>
Culture &amp; Benefits:<ul><li>
Market-competitive salary with performance-based bonuses</li><li>
Growth-focused and entrepreneurial environment</li><li>
Mentorship from experienced founders and marketing leaders</li><li>
Health insurance and paid leaves</li><li>
Professional development budget for courses and certifications</li><li>
Career growth in a global SaaS-focused organization</li><li>
Access to Launchpad's full platform and AI tools</li></ul><h2 class="jobSectionHeader">
Compensation:</h2>
Salary: Market competitive (based on experience) 
Bonus: Performance-based incentives tied to growth metrics 

RhE8xVntxv</div>

Senior Growth Marketing Specialist (SaaS / B2B)

Electro Mechanical Co LLC

As a Demand Developer you will be driving the demand development process within the Company Process Automation Software. By applying marketing automation platforms to sales outreach processes and campaign workﬂows, you drive follow-through of campaigns that support our customer audiences and journeys, drive engagement and help to achieve business goals.Key Responsibilities:&middot; Drive Demand: In alignment with marketing, sales and industry solution experts, you will use customer&rsquo;s buyer&rsquo;s journey to architect innovative multi-touch engagement programs. Develop derivative campaign content (i.e. LinkedIn, email, etc.) designed to generate awareness, shift perceptions, and acquire net-new marketable contacts&middot; Create nurturing programs: orchestrate nurturing tactics to follow-through across a network of contributors and customers to develop leads and convert MQLs to SQLs by working in Salesforce daily&middot; Works directly with selling teams to identify, penetrate, and cultivate new business opportunities.&middot; Execution of new business strategies will include research, cold calling, social selling and advanced qualifications.&middot; Set meetings, track activities and proactively update selling teams on next steps for new and developing opportunities.&middot; Analyze demand development performance: Develop the metrics and analyze demand development data to drive future marketing decisions, optimize outreach strategy, and data quality&middot; Optimize for success: contribute to continuous campaign performance monitoring and corresponding KPI-driven optimization, with reporting to internal customers on regular basis&middot; Work with industry strategy directors and sales to identify high value prospects (e.g. LCB unqualified opp sheet)&middot; Use Sales Enablement Campaigns to understand offerings, personas, and G2M strategy&middot; Prospect target companies using email, LinkedIn and email automation/social selling strategies&middot; Apply demand generation activities (i.e. webinars, gated assets etc.) to engage with and qualify MQL&rsquo;s&middot; Marketing responsible for adding marketing-led tactic campaigns to parent campaign&middot; Demand developers responsible for adding sales-led tactic campaigns to parent campaign&middot; Add Leads/Inquiries to SFDC, allocate to campaign membership&middot; Add suspect opportunities to SFDC: assign Field Sales to own opportunity and add selling team members (e.g. technical resource) to opportunity&middot; Schedule qualification calls and provide detailed notes on the suspect opportunities in SFDC&middot; Implement use of SFDC dashboards to provide performance analytics, data quality (e.g. lead aging, suspect opp aging reports, campaign tactics/tagging field)&middot; Implement and follow-through on nurturing programs (e.g. e-nurturing and telephone nurturing) &ndash; campaigns or tactics&middot; Demand development pipeline dashboards presentations in Sales Meetings (12 month rolling pipeline report looking at entire funnel &ndash; inquiries -&gt; MQL&rsquo;s -&gt; suspect opp -&gt; closed business)&middot;What you need to make real is what matters.&middot; You hold a degree in marketing, computer science, communication, or a comparable subject area&middot; In addition, you bring demonstrated ability in marketing and communication, with focus on CRM and B2B&middot; To bridge the gap between communications, marketing, and sales in a complex software driven ecosystem you need an affinity for IT and data in general&middot; You have understanding of marketing funnels and how to align communication campaign strategies with customer journeys&middot; You have proven understanding of the B2B buying process and how to implement strategies to generate and nurture leads, drive interest, and accelerate the purchase process&middot; Experience with targeting and segmentation&middot; You bring analytical tendencies with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible. Furthermore, you have proven experience in campaign performance analysis and working with industry tools and analytics packages (especially Eloqua, Adobe Analytics, Sprinklr)&middot; Superior Communication Skills: You are fluent in English and are able to explain complex topic in an engageable way. Additional languages are welcome&middot; Be a reliable partner: You are a teammate who delivers results on time and in high quality&middot; Flexible Work: You have experience working with global and remote teams and are willing to work in an agile environmentJob Type: Full-time

Demand Developer

<div><div>We help the world run better 
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging &ndash; but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.</div> 
What you'll do:
We are seeking a determined, data-driven individual with a digital focus to accelerate adoption and market growth of SAP solutions. The Sales Development Executive (SDE) role guides and influences customers in their digital transformation journey, promoting SAP offerings, executes demand generation campaigns, and manages a defined territory in collaboration with various sales and demand teams.<ul><li> 
Guide and influence customers in early stages of their digital transformation journey</li><li>Promote SAP offerings through various channels such as email and phone communications, social interactions, customer meetings, events and customer roundtables.</li><li>Execute demand generation campaigns for SAP's portfolio and solutions</li><li>Improve customer data quality and identify focus areas</li><li>Manage a defined territory in collaboration with various sales and demand teams</li><li>Secure new customer meetings through consultative conversations</li><li>Manage early-stage pipeline to keep deals progressing</li></ul> 
What you bring:<ul><li>3-4 years of experience in business development within the software industry</li><li>Familiarity with SAP portfolio, particularly Enterprise Resource Planning, Human Capital Management, Customer Experience, &amp; Spend Management</li><li>Experience working with customer engagement platforms and CRM systems.</li><li>Understanding of standard data privacy and protection rules when working with B2B prospects data.</li><li>Ability to establish strong business relationships with SAP sales, marketing, and leadership teams</li><li>Ability to articulate business challenges and transformation trends related to a specific industry</li><li>Experience in strategic prospect outreach through a variety of engagement channels and tactics</li><li>Ability to manage and prioritize work against a set of KPIs</li><li>Understanding of standard demand generation funnel principles, customer engagement tactics and funnel progression practices.</li><li>Strong customer focus, business acumen and executive presence</li></ul><div> 
Bring out your best 
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
 
 
We win with inclusion 
SAP&rsquo;s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone &ndash; regardless of background &ndash; feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. 
 
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com. 
 
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. 
 
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. 
 
Successful candidates might be required to undergo a background verification with an external vendor.</div><div></div><div> 
AI Usage in the Recruitment Process</div><div>
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
</div>Please note that any violation of these guidelines may result in disqualification from the hiring process. 
 
Requisition ID: 444302 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid</div>

Sales Development Specialist, Cairo

Malin A Raymond Company

<div>About Malin

For over 50 years, Malin, a Raymond Company, has been a leader in providing turnkey material handling and intralogistics solutions to many of the world's most recognized companies. Our mission has been to help customers improve their supply chain and operating efficiency by providing superior, cost-effective intralogistics solutions that maximize existing space, reduce labor costs, and increase overall productivity. Malin is one of the largest U.S. Solutions &amp; Support Centers for The Raymond Corporation, who is a member of the Toyota Industries family of companies.

About the Role

Malin is seeking a high-performing Senior Specialist, Growth Marketing who can take our full-funnel, B2B digital marketing engine to the next level. Reporting to the Marketing Director, the candidate will drive our lead generation and growth marketing execution and optimization. The candidate will own our marketing automation platform and orchestrate multi-channel campaigns to place Malin's solution offerings front and center to our target audience&mdash;driving awareness, conversions, and revenue growth.

Essential Job Duties and Responsibilities:

<ul><li>Drive inbound and outbound lead generation and customer growth planning, execution, reporting, and continuous improvement</li>
<li>Develop buyer personas, segmentation, and multi-channel acquisition plans</li>
<li>Collaborate with Sales leadership to translate revenue targets into funnel and pipeline goals</li>
<li>Develop and manage a content calendar and marketing campaign plan that drives awareness, demand, and customer engagement</li>
<li>Devise, execute, track, and optimize multi-channel, integrated marketing campaigns&mdash;across both digital and traditional channels&mdash;targeting prospective customers, open opportunities, and existing customers to move them to the next stage in the customer journey</li>
<li>Work hand-in-hand with the Sales Team and other internal teams to ensure marketing efforts translate into a robust pipeline. Ensure the Marketing / Sales SLA for lead follow-up, provide sales with enablement materials, and solicit feedback on lead quality. Regularly meet with sales and leadership to discuss what campaigns are working, share insights on lead behavior, and brainstorm new ideas</li>
</ul><ul><li>Partner with Account Management to target customer accounts with timely campaigns to drive retention, cross-sell / up-sell opportunities, and overall profitable revenue expansion</li>
<li>Own the Marketing Automation Platform and our lead management process. Design and optimize automated workflows for lead nurturing, email drip campaigns, and lead scoring that effectively hand off qualified leads to the Sales Team. Establish and manage lead scoring, routing, and nurture programs to improve lead quality and conversion rates</li>
</ul><ul><li>Maintain the health of our marketing database &ndash; segmenting audiences, managing subscriptions and permissions, and ensuring data quality and GDPR compliance</li>
</ul><ul><li>Build and manage nurture streams and lifecycle email campaigns by segment to ensure our content, products, and service offerings remain top of mind and relevant</li>
<li>Leverage and grow the martech stack in new ways to devise strategic and creative campaigns that convert</li>
<li>Maintain up-to-date content on the company website as well as track web traffic and develop opportunities for growth</li>
<li>Embrace a data-driven approach to marketing. Collaborate with relevant Malin colleagues and agency partners to define and report on channel and campaign performance across the funnel, keeping a tight pulse on what's working (and not) to guide optimizations. Build and refine dashboards to track full funnel metrics from inquiry to deal to expansion. Test, learn, refine, repeat</li>
</ul><ul><li>Ensure all marketing communications (website copy, emails, sales enablement) reflect Malin's brand and culture. Ideate fresh ideas to engage our prospects and customers for test and learn mindset (e.g., podcast or short video series).</li>
</ul><ul><li>Perform all other duties as assigned</li>
</ul>
Education and Experience:
<ul><li>Bachelor's degree in Marketing, Business, Communications or a related field preferred</li>
</ul><ul><li>5+ years of work experience in B2B demand generation, growth marketing, digital marketing, or account-based marketing</li>
<li>Proven track record of designing and executing integrated campaigns that generate pipeline and deliver measurable results</li>
<li>Strong understanding of buyer journeys, account-based strategies, and lead management best practices</li>
<li>Hands-on experience and high proficiency with relevant technology and tools, including email marketing and marketing automation platforms (Eloqua or equivalent desired), CRM systems, content management systems (CMS), Google Analytics (GA4), and SEO</li>
</ul><ul><li>Comfortable setting up workflows, segmenting audiences, and optimizing campaigns based on data. Familiarity with lead scoring, attribution modeling, A/B testing, and ROI calculation is expected</li>
</ul><ul><li>Strong email marketing expertise, including email planning, content creation, segmentation, list management, A/B testing, deployment, measurement, and optimization</li>
</ul><ul><li>Data-driven &amp; solid analytical skills. Experience building reports or dashboards to track KPIs</li>
</ul><ul><li>Excellent written and verbal communication skills, with the ability to create clear, compelling messaging and campaign assets</li>
<li>Ability to work well independently without close supervision or management</li>
<li>Team player; able to work in a collaborative work environment across functional teams</li>
<li>Solid critical thinking skills. Strong intellectual curiosity and comfortable with ambiguity</li>
</ul><ul><li>Time management skills with an emphasis on organizational skills and the ability to multi-task</li></ul></div>

Senior Specialist, Growth Marketing

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