digital advertising analyst

Apple

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. 
 
The Services Advertising team at Apple is responsible for cultivating awareness, building product education, and driving new customer acquisition across Apple&rsquo;s full suite of first party services through a variety of marketing channels. We are looking for an experienced Marketing Analyst to help identify key drivers of business metrics and optimize our campaigns in partnership with our in house activation team. 
 
Description 
 
In this role, you will be supporting our paid digital advertising function, developing analytics projects from conception to completion. In partnership with our Martech team and in house activation team, you will develop reports, measurement plans, and requirements. The data and insights team within Services advertising supports all lines and sit within the digital marketing and advertising function. You will compile cross-channel reporting data, as well as communicate key insights, offering recommendations to stakeholders. The Services Digital Advertising team is responsible for driving new customer acquisition as well as cultivating awareness and education through a variety paid digital marketing channels. 
 
You will also be responsible for evaluating and summarizing performance of display, SEM, and paid social digital campaigns, as well as identifying and surfacing new opportunities. Additionally you will work with Martech, Strategy, Activation, and other Analytics teams to develop testing plans and validate MMM&rsquo;s that drive innovation. Your ability to concisely communicate learnings will provide Marketing and Activation teams with a clear understanding of our performance within the Paid Digital landscape. 
 
You&rsquo;ll also be working with Measurement Instrumentation, Media Ops, and Ad Ops teams to ensure data hygiene. You'll have experience defining and measuring short-term and long-term marketing success across multiple channels, identifying primary and secondary KPIs, and have a strong passion for data storytelling. Your ability to digest media strategy, analyze data, and create a story that speaks to the needs of the business will be key in driving the success of our strategies and campaigns. 
 
Preferred Qualifications 
 
Experience with marketing products - i.e. attribution, tracking, etc. 
 
Data science exposure 
 
AWS experience 
 
MS degree 
 
Minimum Qualifications 
 
5+ years of experience in marketing analytics with emphasis on digital paid media metric, business insights and strategic communication 
 
Thorough understanding of digital media metrics, both from a brand and direct response perspective - digital subscription business experience is a preferred 
 
Expertise in digital advertising/marketing attribution, measurement, and cross-channel measurement (display + SEM + paid social + affiliate channels) 
 
A track record of developing concise and significant analytic objectives from general business goals 
 
Strong proficiency in statistical analysis and programing - SQL, Python or R. 
 
Strong proficiency with databases including SQL queries and visualization tools (Tableau) 
 
Meticulous attention to detail, an ability to collaborate effectively between business and data groups 
 
Excellent data visualization and storytelling skills 
 
Excellent written and verbal communication skills and keen ability to synthesize complex data points 
 
Strong troubleshooting skillset for data discrepancies and an understanding of data pipelines 
 
Ability to develop A/B test experimentation design and analysis as well as multi-variate testing 
 
Experience analyzing MMMs 
 
BS/BA degree 
 
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant . 
 
Pay &amp; Benefits 
 
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,400 and $168,500, and your base pay will depend on your skills, qualifications, experience, and location. 
 
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. 
 
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Marketing Analyst - Paid Media

Uber Advertising

<div>
 
 About The Role
 
 
 
 We are seeking a motivated and skilled Data Analyst to build scalable automation pipelines and reliable analytics platforms for the Uber Advertising team. This role is pivotal in streamlining the reporting processes through advanced technical expertise in SQL and Python. The successful candidate will be instrumental in improving the efficiency and effectiveness of data-driven decision-making within Uber Advertising.
 
 
 
 What You'll Do
 
 
 
 <ul>
 <li>
 Develop and maintain automated data workflows and analytical pipelines using Python and SQL
 </li>
 <li>
 Build measurement and analytics tools and platforms reflect the best and most appropriate solutions available, leveraging Python and SQL
 </li>
 <li>
 Develop automated post-campaign reporting and insights across all Uber Advertising sales verticals, including Enterprise Restaurants, Strategic Verticals, CPG/Retail, and Agencies, reducing manual effort while improving consistency and data quality
 </li>
 <li>
 Integrate GenAI into our analytics platform to provide AI-generated recommendations and insights alongside automated data output
 </li>
 <li>
 Collaborate with Measurement Science, Product, Engineering, and Marketing stakeholders to align on business objectives and scalable solutions
 
 
 </li>
 </ul>
 
 Basic Qualifications:
 
 
 
 <ul>
 <li>
 3+ years' experience in Analytics, Business Intelligence, Automation, Data Science or similar
 </li>
 <li>
 Proficiency in SQL for complex data querying and manipulation; live assessment required for interview process
 </li>
 <li>
 Strong skills in Python, with a focus on data extraction, transformation, and automation; live assessment required for interview process
 </li>
 <li>
 Bachelor's degree, preferably within Computer Science, Statistics, Data Analytics, Data Science, Engineering, or a related field
 
 
 </li>
 </ul>
 
 Preferred Qualifications:
 
 
 
 <ul>
 <li>
 Understanding of digital advertising or media analytics
 </li>
 <li>
 Experience with Python web development framework such as Flask or Django
 </li>
 <li>
 Experience with leveraging GenAI to automate workflow and/or data analysis
 </li>
 <li>
 Ability to work in a fast-paced, dynamic environment and manage multiple priorities
 
 
 </li>
 </ul>
 For Chicago, IL-based roles: The base salary range for this role is USD$102,000 per year - USD$113,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award &amp; other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.
</div>

Data Analyst, Measurement Science, Ads

WEbook.com

<div>Do you want to love what you do at work? Make a real impact? Help shape experiences that transform how people connect, celebrate, and engage with events?
Are you excited to work with a team that challenges the status quo, breaks away from the ordinary, and builds what's next?
If yes, you're in the right place.
webook.com is one of the leading event ticketing and experience platforms, known for its innovation, agility, and ability to scale. We've powered some of the largest events in the region, with over 2 billion SAR in ticket sales and now we're expanding globally.
Overview 
We are seeking an Advertising Data &amp; Insights Manager to lead data-driven decision-making within webook.com&rsquo;s Advertising &amp; Brand Partnerships function.
This role will be responsible for transforming advertising performance data into clear insights, actionable recommendations, and compelling reporting that supports both internal strategy and advertiser confidence. 
 
Key Responsibilities<ul><li>
Extract, analyze, and interpret data from</li><li><ul><li>
Ad servers</li><li>
App &amp; web analytics</li><li>
Campaign performance reports</li></ul></li><li>
Build and maintain dashboards and reporting frameworks</li><li>
Handle advertiser and partner data requests with speed and accuracy</li><li>
Track and analyze key metrics including:</li><li><ul><li>
Viewability</li><li>
Completion rates</li><li>
Revenue by format, market, and partner</li></ul></li><li>
Provide insights that support:</li><li><ul><li>
Campaign optimization</li><li>
Revenue growth</li><li>
Strategic decision making</li></ul></li><li>
Translate complex data into clear, business-friendly insights</li></ul> 
Requirements 
<ul><li>
4&ndash;6 years of experience in data analytics, digital advertising analytics, or business intelligence</li><li>
Strong proficiency in tools such as:</li><li><ul><li>
Excel / Google Sheets</li><li>
SQL (preferred)</li><li>
BI tools (e.g., Tableau, Power BI, Looker)</li></ul></li><li>
Experience working with advertising data (GAM, programmatic, or similar)</li><li>
Strong analytical mindset with attention to detail</li><li>
Ability to communicate insights clearly to non-technical stakeholders</li></ul></div>

Advertising Data & Insights Manager

Center for Accessible Technology

Overview The Center for Accessible technology (C4AT) is seeking a highly motivated and detail-oriented VPAT / ACR Digital Accessibility Analyst to lead efforts in evaluating and ensuring digital accessibility compliance across various platforms and applications. This role is vital in promoting inclusive digital experiences by analyzing, testing, and documenting accessibility conformance in accordance with the Voluntary Product Accessibility Template (VPAT) and Accessibility Conformance Report (ACR) standards. The ideal candidate will have at least three years of as an accessibility analyst with previous VPAT / ACR experience, and possess a strong understanding of accessibility guidelines, testing methodologies, and a passion for fostering accessible technology solutions that serve diverse user needs. Join us to drive impactful change in digital accessibility and champion user-centric design principles.Duties<ul><li>Conduct comprehensive accessibility assessments of web, mobile, and software applications using industry-standard tools and manual testing techniques.</li><li>Develop, review, and maintain VPAT and ACR documentation to accurately reflect product accessibility conformance levels.</li><li>Identify, document, and make recommendations to resolve usability issues that have the potential to undermine meaningful and successful use by individuals regardless of difference or disability to resolve code-level accessibility issues for web-based applications.</li><li>Identify accessibility issues and recommend actionable solutions aligned with WCAG (Web Content Accessibility Guidelines) and Section 508 standards.</li><li>Perform detailed testing of mobile applications on Android and iOS platforms, including functional, performance, and usability evaluations.</li><li>Analyze manual, UX and automated test results, perform root cause analysis of accessibility barriers, and facilitate effective troubleshooting to resolve issues efficiently.</li><li>Support user acceptance testing (UAT) efforts by providing guidance on accessibility best practices and verifying fixes prior to product releases.</li></ul>Qualifications<ul><li>Proven experience in digital accessibility testing, including hands-on experience with VPAT/ACR documentation standards (3+ years).</li><li>Strong knowledge of assistive technologies such as screen readers (JAWS, NVDA), magnifiers, voice recognition tools, and other adaptive devices.</li><li>Strong communication skills to articulate technical findings clearly to cross-functional teams and stakeholders.</li><li>IAAP WAS Certification or DHS Trusted Tester Certification required.</li><li>Join us as a VPAT / ACR Digital Accessibility Analyst to make a meaningful impact by ensuring our digital products are accessible to all users!</li></ul>To Apply: Candidates may apply directly by sending and resume and cover letter to: lstringer@c4at.org or by applying on Indeed. All applications must include a short cover letter summarizing your experience and availability.Pay: $80.00 per hourWork Location: Remote

VPAT / ACR Digital Accessibility Analyst

ibex. Pakistan

<div>
 We are looking for a detail-oriented
 
 Marketing SEO Analyst
 
 to join our team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, analyzing SEO performance, and implementing strategies to improve search engine rankings. You will work closely with the marketing team to drive organic traffic and enhance online visibility.
 
 
 
 Qualifications
 
 
 
 Minimum Bachleors
 
 
 
 Responsibilities
 
 
 
 Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
 
 
 <ul>
 <li>
 Conduct keyword research using various tools (like Keyword Planner,SEM Rush and Moz)
 </li>
 <li>
 Track important SEO metrics including organic traffic, conversion rates and time spent on page
 </li>
 <li>
 Update older content and add effective calls to action (CTAs) to improve user engagement. Report on performance metrics comparing them to our SEO goals and benchmarking data
 </li>
 <li>
 Optimize pages for mobile
 </li>
 <li>
 Implement link building strategies and manage backlinks to build online authority
 </li>
 <li>
 Follow SEO trends and stay up-to-date with new tools and practices
 </li>
 <li>
 Work experience as an SEO Analyst or similar digital marketing role and Expertise in Google Analytics
 </li>
 <li>
 Familiarity with keyword research and management tool
 </li>
 <li>
 Understanding of ranking factors and search engine optimization practices
 </li>
 <li>
 Strong analytical skills
 </li>
 <li>
 Strong understanding of good and white hat backlinks practices
 </li>
 <li>
 Build high-quality and high-authority backlinks
 </li>
 <li>
 Create weekly and monthly reports
 </li>
 </ul>
</div>

Digital Marketing Specialist

AAA Mountain West Group

<div>Why Work For Us?<ul><li>
Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position</li><li>
401k Matching &ndash; $1 for $1 company match up to 6% of eligible earnings per pay period</li><li>
Benefits &ndash; Medical, Dental, Vision, wellness program and more!</li><li>
Paid Holidays</li><li>
Paid Time Off &ndash; Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.</li><li>
Collaborative Environment &ndash; AAA will value your contribution to providing exceptional service to our members</li><li>
Free AAA Classic Membership</li><li>
AAA Product Discounts</li><li>
Tuition Reimbursement Program</li></ul>
.
At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life&rsquo;s roadblocks. We believe everything you do outside of work adds to who you are at work.
NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.
The Digital Media Analyst will be responsible for tracking and interpreting program analysis across our digital channels. This includes, but is not limited to paid search (SEM), email marketing, SMS, mobile, paid social, SEO, app, programmatic, website, and CTV. This role will advance the use of digital analytics within the organization and work hand-in-hand with the digital marketing, product management, product marketing, and other teams to provide a comprehensive view of campaign analytics across all lines of business.
ESSENTIAL FUNCTIONS<ul><li>
Campaign/Marketing Reporting
<ul><li>Create and interpret program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc).</li><li>
Develop and maintain internal facing dashboards.</li><li>
Provide subject matter expertise on web analytics, user experience and behavior, data analysis and reporting.</li><li>
Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.</li><li>
Identify opportunities for efficiencies in processes (i.e. automation).</li><li>
Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results.</li><li>
Collaborate with external partners, such as agencies, to assist with data collection and reporting.</li></ul></li><li>
Insights &amp; Solutions
<ul><li>Provides recommendations and solutions for campaign efficiency and effectiveness.</li><li>
Provides meaningful insights that enable tangible improvements and inform strategic decisions.</li></ul></li></ul>
KNOWLEDGE / SKILLS / ABILITIES<ul><li>
The right candidate is intellectually curious, highly collaborative, and has a bias toward action.</li><li>
Strong analytical and problem-solving skills with the ability to turn complex data into actionable insights.</li><li>
Knowledge of online ad serving platforms, such as Google Campaign Manager, DoubleClick, Flashtalking or Sizmek, and online ad networks such as Microsoft, Meta, TikTok, Reddit, Google, Yelp, Pinterest, etc.</li><li>
Technical knowledge of databases, data warehousing, and data tools are desirable. Experience with BigQuery/SQL preferred.</li><li>
Intermediate skills in Tableau, GA4, and/or Looker required.</li><li>
Proficiency in the Google Suite, Microsoft Office Suite and Apple Productivity Apps (Pages, Keynote &amp; Numbers).</li><li>
Ability to work both independently and in a team environment.</li><li>
Detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth.</li><li>
Excellent verbal and written communication skills.</li></ul>
EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES<ul><li>
Minimum Qualifications<ul><li>
Bachelor's degree preferably in Mathematics, Statistics or other relevant field, or the equivalent experience.</li><li>
5 years of experience at a digital agency and/or consulting firm, and/or corporate online marketing department and/or software provider in an analytical capacity; including 2 years of experience in web analytics using Google Analytics and paid media reporting using Tableau, Lookier, and/or GBQ.</li></ul></li><li>
Preferred Qualifications<ul><li>
Experience developing measurement and reporting methodologies for Paid Search, SEO, Display, and Paid Social Media campaigns.</li></ul></li></ul>
#LI-OH1
We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $110,387.00 - Mid: $137,983.00- Max: $165,580.00<ul><li></li></ul></div>

Digital Media Analyst

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10000 digital advertising analyst jobs Near Me

Marketing Analyst - Paid Media

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Advertising Data & Insights Manager

Advertising Data & Insights Manager

VPAT / ACR Digital Accessibility Analyst

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Digital Media Analyst