digital advertising manager

Vanta

<div><div><p>Location</p><div>
Remote U.S.</div></div><div><p>
Employment Type</p><div>
Full time</div></div><div><p>
Location Type</p><div>
Remote</div></div><div><p>
Department</p><div>
Marketing</div></div><div><p>
Compensation</p><ul><div><p>
Cash Range $119K &ndash; $140K &bull; Offers Equity &bull; This role is also eligible for medical benefits, 401(k) plan, and other company perk programs.</p></div></ul></div></div>
<br><div><div>At Vanta, our mission is to help businesses earn and prove trust.<b> </b>We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.</div><p></p><p>
You'll join the Growth team and partner closely with the Paid Ads, GEO, Lifecycle, and CRO leads to build the measurement foundation for Vanta's marketing engine. This high-impact role blends analytical rigor with performance marketing ownership as you shape the systems, frameworks, and habits that scale with us while managing key paid acquisition channels.</p><p></p><p>
The Growth Marketing team is responsible for driving sales pipeline and scaling Vanta across many audiences by delivering high-impact campaigns. We focus on a data-driven approach, leveraging cutting-edge tools and technology to optimize performance and deliver measurable results across channels.</p><p></p><p>
In this role, you'll directly drive Vanta's growth objectives by managing end-to-end campaign execution, building attribution models, and translating performance data into strategic recommendations. Your deep ownership spans both tactical execution and strategic analytics&mdash;from optimizing LinkedIn, Facebook, and TikTok campaigns to defining how marketing touchpoints are tracked, classified, and credited across the funnel.</p><p></p><p><b>
What you&rsquo;ll do as a Digital Advertising Manager at Vanta:</b></p><ul><li><div>
Own end-to-end campaign management on LinkedIn, Facebook, and TikTok for US and international markets</div></li><li><div>
Partner with MOps and RevOps to connect paid pipeline to revenue outcomes and optimize for downstream conversion</div></li><li><div>
Create the single source of truth for paid performance: ROAS, CAC, pipeline contribution, and channel efficiency metrics</div></li><li><div>
Translate performance data into strategic recommendations for budget allocation, channel mix, and creative direction</div></li><li><div>
Design and run A/B tests on creative, messaging, audience targeting, offers, and landing page variations</div></li><li><div>
Partner with an external agency to build and operationalize Vanta's attribution model, including touchpoint tracking, funnel credit logic, and lift testing for paid ads</div></li><li><div>
Define how marketing touchpoints are tracked, classified, and credited across the funnel, ensuring attribution integrates into planning, budgeting, and reporting</div></li><li><div>
Identify and resolve funnel tracking gaps in partnership with RevOps and Data teams</div></li><li><div>
Support forecasting and budget allocation processes by delivering strategic recommendations that guide GTM strategy and channel mix</div></li><li><div>
Synthesize insights for executive stakeholders to inform long-term investment tradeoffs</div></li><li><div>
Help shape our PLG measurement strategy ahead of a 2026 rollout</div></li><li><div>
Contribute to hiring and long-term team design as this role has a clear path to evolve into formal people management</div></li></ul><p></p><p><b>
How to be successful in this role:</b></p><ul><li><div>
5+ years of proven experience directly managing paid digital marketing campaigns, with a strong track record of driving conversions and ROI</div></li><li><div>
Expertise in platforms such as LinkedIn Ads, Facebook Ads, TikTok Ads, and other programmatic channels</div></li><li><div>
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions</div></li><li><div>
Proficiency in tools such as Google Analytics, Excel/Google Sheets, Tableau, and campaign management platforms</div></li><li><div>
Experience with A/B testing, conversion rate optimization, and attribution modeling</div></li><li><div>
Excellent communication skills and the ability to collaborate effectively with cross-functional teams including MOps, RevOps, Data, and creative teams</div></li><li><div>
A growth mindset, adaptable to changing market conditions and emerging technologies</div></li><li><div>
Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact</div></li></ul><p></p><p><b>
What you can expect as a Vanta&rsquo;n:</b></p><ul><li><div>
Industry-competitive salary and equity</div></li><li><div>
Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans</div></li><li><div>
16 weeks fully-paid Parental Leave for all new parents</div></li><li><div>
Health &amp; wellness stipend</div></li><li><div>
Remote workspace, internet, and cellphone stipend</div></li><li><div>
Commuter benefits for team members who report to the SF and NYC office</div></li><li><div>
Family planning benefits</div></li><li><div>
Matching 401(k) contribution with immediate vesting</div></li><li><div>
Flexible PTO policy, plus 80 hours of Sick Time</div></li><li><div>
11 company-paid holidays</div></li><li><div>
Virtual team building activities, lunch and learns, and other company-wide events!</div></li><li><div>
Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney</div></li></ul><p></p><p>
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.
</p><p></p><p>#LI-remote</p><p></p><p><i>
At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.</i></p><p></p><p><b>
About Vanta</b></p><p>
We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.</p><p>
Now more than ever, making security continuous&mdash;not just a point-in-time check&mdash; is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust&mdash; all in a way that's real-time and transparent.</p></div>

Digital Advertising Manager

Emerald Fox

<p><b>Job Overview</b><br/>We are seeking a dynamic and results-driven Ads Manager to lead our digital advertising initiatives across multiple platforms. In this role, you will develop, execute, and optimize comprehensive paid media campaigns that drive brand awareness, engagement, and conversions. Your expertise in performance marketing and media buying will be essential to maximize ROI and ensure our marketing efforts align with strategic business goals. This paid position offers an exciting opportunity to influence our digital presence and grow our audience through innovative advertising strategies.</p><p><b>Responsibilities</b></p><ul><li>Design, implement, and manage paid advertising campaigns across platforms such as Google Ads.</li><li>Conduct detailed keyword research to identify high-value search terms that enhance campaign performance and visibility.</li><li>Monitor campaign performance using web analytics tools like Google Analytics and Google Tag Manager; analyze data to optimize ad spend and improve conversion rates.</li><li>Develop media planning strategies that align with overall marketing objectives, ensuring effective budget allocation for PPC (Pay-Per-Click) campaigns.</li><li>Manage affiliate marketing programs by coordinating with partners to expand reach and increase sales through targeted media buying efforts.</li><li>Perform ongoing A/B testing of ad creatives, landing pages, and targeting parameters to maximize campaign effectiveness.</li><li>Prepare detailed reports on campaign performance metrics, providing insights for continuous improvement and strategic decision-making.</li></ul><p><b>Qualifications</b></p><ul><li>Proven experience in performance marketing with a strong understanding of SEM (Search Engine Marketing), SEO (Search Engine Optimization), and media buying strategies.</li><li>Hands-on experience managing advertising campaigns on platforms such as Google Ads (formerly Google AdWords).</li><li>Proficiency with SEO tools, web analytics software, and conversion optimization techniques to track KPIs and improve campaign outcomes.</li><li>Solid knowledge of digital marketing channels including social media management, affiliate marketing, e-commerce advertising, and media planning.</li><li>Ability to conduct comprehensive keyword research and utilize SEO tools effectively to enhance organic and paid search efforts.</li><li>Strong budgeting skills with the ability to allocate resources efficiently across multiple campaigns while maintaining ROI targets.</li><li>Excellent analytical skills with a focus on data-driven decision making; familiarity with Google Analytics is essential.</li><li>Effective communication skills for collaborating with cross-functional teams including creative designers, content creators, and sales teams. Join us as an Ads Manager to harness the power of digital advertising! Bring your expertise in PPC campaign management, media buying, SEM/SEO tools, and web analytics to craft compelling campaigns that captivate audiences and deliver measurable results. Your innovative approach will help shape our brand&rsquo;s digital footprint while advancing your career in a fast-paced marketing environment!</li></ul><p>Pay: $30.00 - $40.00 per hour</p><p>Benefits:</p><ul><li>Employee discount</li><li>Flexible schedule</li><li>Gym membership</li><li>On-site gym</li><li>Paid time off</li></ul><p>Work Location: In person</p>

Ads Manager

SavTech Digital

<p><b>About Savtech Digital</b></p><p>Savtech Digital is a results-driven digital agency focused on performance marketing, scalable growth strategies, and measurable ROI. We work with diverse clients across industries, delivering data-backed advertising solutions that drive traffic, conversions, and revenue.</p><p>We are looking for a <b>data-driven PPC Manager</b> to lead and optimise high-performance advertising campaigns across multiple digital platforms.</p><p><b>Role Overview</b></p><p>As a PPC Manager at Savtech Digital, you will be responsible for planning, executing, analysing, and optimising paid advertising campaigns across Google, Bing, and paid social platforms. You will play a key role in driving qualified traffic, maximising conversions, and improving return on ad spend (ROAS).</p><p>The ideal candidate has a strong analytical mindset, hands-on experience managing large ad budgets, and a proven track record of delivering measurable results through performance marketing.</p><p><b>Key Objectives</b></p><ul><li>Plan, execute, and manage PPC campaigns across Google Ads, Bing Ads, Facebook, LinkedIn, and other platforms.</li><li>Conduct keyword research, audience targeting, and bid strategy optimisation.</li><li>Monitor and analyse campaign performance (CTR, CPC, CPA, ROAS, Quality Score, etc.).</li><li>Create compelling ad copies and perform A/B testing to improve conversions.</li><li>Optimise budgets to maximise ROI and minimise cost-per-conversion.</li><li>Track competitor strategies and identify new growth opportunities.</li><li>Align PPC strategies with SEO, content, and design teams.</li><li>Implement tracking tools (Google Analytics, Google Tag Manager, UTM tracking).</li><li>Generate detailed performance reports and present insights to stakeholders.</li></ul><p><b>Key Responsibilities</b></p><ul><li>Manage search, display, remarketing, video, and shopping campaigns.</li><li>Improve Quality Score and Ad Rank through structured optimisation.</li><li>Identify negative keywords and refine targeting for better relevance.</li><li>Ensure campaigns comply with platform policies and guidelines.</li><li>Implement conversion tracking and audience segmentation strategies.</li><li>Test bidding strategies (manual, automated, target CPA, target ROAS).</li><li>Coordinate with developers for proper pixel and tracking implementation.</li><li>Stay updated on industry trends, new ad formats, and policy changes.</li></ul><p><b>Required Qualifications</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, Advertising, or related field.</li><li>3&ndash;5 years of experience in PPC, SEM, or performance marketing.</li><li>Strong expertise in Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.</li><li>Proficiency in Google Analytics and Google Tag Manager.</li><li>Experience with A/B testing, retargeting, and conversion optimisation.</li><li>Understanding of SEO and how paid media integrates with organic search.</li><li>Familiarity with landing page builders (Unbounce, Instapage, Elementor).</li><li>Basic knowledge of HTML, JavaScript, and tracking pixels.</li><li>Strong analytical and reporting skills.</li><li>Experience managing large advertising budgets.</li><li>Excellent communication and collaboration skills.</li></ul><p><b>Preferred Qualifications</b></p><ul><li>Google Ads or Meta Blueprint Certification.</li><li>Experience with eCommerce PPC (Google Shopping, Amazon Ads).</li><li>Knowledge of programmatic advertising and AI-driven bidding.</li><li>Familiarity with SEMrush, SpyFu, WordStream, or similar tools.</li><li>Experience with Google Ads Scripts and automation tools.</li><li>Background in B2B, SaaS, or lead generation campaigns.</li><li>Strong proficiency in Excel or Google Sheets for data analysis.</li></ul><p><b>What We Offer</b></p><ul><li>Competitive salary package</li><li>Health insurance benefits</li><li>Flexible work arrangements</li><li>Professional growth opportunities</li><li>Continuous learning and certification support</li><li>Collaborative and performance-driven work environment</li></ul><p><b>How to Apply</b></p><p>Interested candidates are encouraged to apply by submitting their updated resume and portfolio (if applicable).</p><p>Join Savtech Digital and help us scale performance marketing campaigns that deliver real business impact.</p><p>Job Type: Full-time</p><p>Work Location: In person</p>

PPC Manager

Dentsu India

<div>
 <p>
  <strong>
   Job Title:
  </strong>
  Associate Manager - Programmatic
 </p>
 <p>
  <strong>
   Department:
  </strong>
  Digital
 </p>
 <p>
  <strong>
   Location:
  </strong>
  Mumbai, Pune
 </p>
 <p>
  <strong>
   Experience:
  </strong>
  4-5 years
 </p>
 <p>
  <strong>
   Type:
  </strong>
  Full-time
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Role
  </strong>
 </p>
 <p>
  The Associate Associate Manager - Programmatic will be responsible for implementing and supervising digital media activities for assigned brands. The role involves managing day-to-day client servicing, coordinating with internal teams, and ensuring effective execution of digital campaigns.
 </p>
 <p>
  As a representative of the organization, the role holder will contribute to overall brand management by conceptualizing and executing digital strategies that deliver value to clients
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using
   <strong>
    DV360
   </strong>
   , Amazon DSP, CM360, Google Analytics and MMPs.
  </li>
  <li>
   Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.
  </li>
  <li>
   Compile and deliver daily pacing, weekly/monthly performance, and post-campaign reporting&mdash;using tools like Excel, Google Sheets, Data Studio&mdash;for actionable insights.
  </li>
  <li>
   Provide strategic recommendations&mdash;goals, KPIs, targeting, creative refreshes&mdash;to internal teams, aligning tactics with media objectives.
  </li>
  <li>
   Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.
  </li>
  <li>
   Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   🛠 Technical Skills &amp; Tools
  </strong>
 </p>
 <ul>
  <li>
   DV360 (core), plus familiarity with Amazon DSP, CM360, Google Analytics and MMPs.
  </li>
  <li>
   Strong media planning, campaign setup, optimization, trafficking, and QA expertise.
  </li>
  <li>
   Advanced proficiency in Excel, Google Sheets, Data Studio, and presentation tools.
  </li>
  <li>
   Familiarity with third-party tracking, billing systems, and campaign analytics platforms.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Graduate/Postgraduate in Mass Media, Marketing, Advertising, Communication, or related field
  </li>
  <li>
   Certification in Digital Marketing / SEO / SEM / Programmatic
  </li>
  <li>
   4-5 years of experience in a digital, social, advertising, or media agency
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Behavioural Skills
  </strong>
 </p>
 <ul>
  <li>
   Eagerness to learn and adapt
  </li>
  <li>
   Strong team player with collaborative mindset
  </li>
  <li>
   Comfortable working under pressure and tight timelines
  </li>
  <li>
   Open to feedback and continuous improvement
  </li>
  <li>
   High attention to detail
  </li>
  <li>
   Passion for digital advertising and marketing
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What You&rsquo;ll Get
  </strong>
 </p>
 <ul>
  <li>
   Exposure to leading brands and campaigns
  </li>
  <li>
   Opportunity to grow into Account Manager role
  </li>
  <li>
   Learning across creative, strategy, and media teams
  </li>
  <li>
   Fast-paced and dynamic work environment
  </li>
 </ul>
 <p>
 </p>
</div>


Associate Manager

MACH9

<p><b>Job Summary</b><br/>We are seeking a dynamic and results-driven Paid Digital Media Strategist to lead our performance marketing initiatives across multiple digital channels. In this role, you will craft and execute innovative media buying strategies that maximize ROI, enhance brand visibility, and drive targeted traffic to our digital platforms. Your expertise in paid advertising platforms, data analysis, and campaign optimization will be vital in scaling our digital presence and achieving measurable business growth. Join us to leverage your skills in a fast-paced environment where creativity meets data-driven decision making!</p><p><b>Duties</b></p><ul><li>Develop comprehensive media plans that align with marketing objectives, focusing on performance marketing channels such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and affiliate networks.</li><li>Manage end-to-end PPC (Pay-Per-Click) campaigns, including keyword research, ad creation, bidding strategies, and budget allocation to ensure optimal performance.</li><li>Conduct detailed web analytics using tools like Google Analytics and Google Tag Manager to monitor campaign effectiveness, user behavior, and conversion metrics.</li><li>Implement conversion rate optimization techniques by analyzing data trends and adjusting campaigns to improve ROI and reduce cost-per-acquisition.</li><li>Oversee media buying activities across various platforms, ensuring strategic placement and audience targeting to maximize reach and engagement.</li><li>Collaborate with cross-functional teams to integrate SEM (Search Engine Marketing) strategies with SEO efforts for holistic digital marketing campaigns.</li><li>Stay current with industry trends and emerging tools such as SEO tools, Google AdWords updates, DoubleClick platform features, and new social media advertising options to continually refine strategies.</li></ul><p><b>Qualifications</b></p><ul><li>Proven experience in performance marketing with a strong understanding of digital advertising platforms including Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and affiliate marketing networks.</li><li>Expertise in PPC campaign management from keyword research through ad copywriting to bid management across multiple channels.</li><li>Proficiency with web analytics tools such as Google Analytics and Google Tag Manager for tracking campaign performance and user engagement.</li><li>Solid knowledge of SEO principles, SEM strategies, media planning, media buying techniques, and conversion optimization practices.</li><li>Familiarity with budgeting processes for digital campaigns to ensure efficient allocation of resources while meeting KPIs.</li><li>Experience working within e-commerce environments or online retail settings is a plus.</li><li>Strong analytical skills combined with the ability to interpret data into actionable insights for continuous improvement.</li><li>Excellent communication skills to coordinate with creative teams, vendors, and stakeholders effectively. Join us as a Paid Digital Media Strategist to harness your passion for digital marketing innovation! Your expertise will help shape impactful campaigns that elevate our brand presence while delivering measurable results. If you thrive in a fast-paced environment where your strategic thinking makes a real difference&mdash;this is the opportunity for you!</li></ul><p><b>Other Information:</b></p><p>Contract to Full Time with Benefits within 90 Days.</p><p>Hybrid - 3 Days a Week in NYC Office (M, T, TR)/ 2 Days from Home (W,F)</p><p>Pay: $35.00 - $40.00 per hour</p><p>Expected hours: 38 per week</p><p>Application Question(s):</p><ul><li>Work with DSP's before?</li></ul><p>Work Location: Hybrid remote in New York, NY 10001</p>

Digital Media Specialist

SAGA Communications

<div><p><b>Digital Campaign Manager</b></p><br>
<p></p>
<p>
The Digital Campaign Manager is the control center for all digital advertising execution at Asheville Media Group. This role ensures that every PPC, Targeted Display, and Social Media campaign moves through a clear, disciplined process, from order intake to execution, optimization, and performance storytelling.</p>
<p>
This is not a &ldquo;build ads all day&rdquo; role.<br>
It&rsquo;s an ownership role.</p>
<p>
The right person loves clarity, thrives on coordination, and takes pride in making complex systems feel calm, organized, and predictable.</p>
<p><b>
What You&rsquo;ll Own (Not Just Support)</b></p>
<div>
<ul><li><b>Single Intake &amp; Quality Control</b><br>
-Serve as the single point of intake for all digital advertising orders<br>
<ul><li>Review every order for completeness, clarity, and alignment with goals</li><li>Ensure budgets, timelines, assets, and expectations are clearly defined before execution</li><li>Push back (politely and confidently) when something isn&rsquo;t ready</li><li>You prevent problems instead of cleaning them up later.</li></ul></li></ul>
</div><div><ul><li><b>Assignment &amp; Coordination</b><br>
-Assign approved orders to the appropriate specialists:<br>
<ul><li>PPC</li><li>Targeted Display</li><li>Social Media</li><li>Act as the central hub between sales, managers, and specialists</li><li>Field questions, changes, and follow-ups so specialists can stay focused on execution</li><li>Specialists execute. You orchestrate.</li></ul></li></ul>
</div><div><ul><li><b>Campaign Oversight &amp; Optimization</b><br>
-Monitor live campaigns to ensure they launch on time and perform as expected<br>
<ul><li>Collaborate with specialists on optimizations and adjustments</li><li>Step in directly when needed to improve performance or resolve issues</li><li>Maintain confidence and control even when multiple campaigns are moving at once</li><li>You&rsquo;re not panicked by moving parts &ndash; you organize them.</li></ul></li></ul>
</div><div><ul><li><b>Reporting &amp; Performance Storytelling</b><br>
-Translate campaign data into clear, understandable insights<br>
<ul><li>Support managers and sales teams with performance context and talking points</li><li>Help turn numbers into stories that explain what worked, what didn&rsquo;t, and what&rsquo;s next</li><li>You make data useful, not intimidating.</li></ul></li></ul>
</div>
<p><b>This role is ideal for someone who:</b></p>
<ul><li>Naturally thinks in systems and processes</li></ul>
<ul><li>Is calm, organized, and unflappable when things get busy</li></ul>
<ul><li>Enjoys being the connector between people and teams</li></ul>
<ul><li>Is comfortable saying &ldquo;not yet&rdquo; or &ldquo;we need more info first&rdquo;</li></ul>
<ul><li>Takes pride in being dependable and trusted</li></ul>
<ul><li>Prefers ownership over spotlight</li></ul>
<ul><li>Likes things done right, not just fast</li></ul>
<ul><li>If you secretly enjoy checklists, workflows, and clean handoffs&hellip; this role will feel like home.</li></ul>
<p><b>
What This Role Is Not</b></p>
<ul><li>Not a high-volume ad builder role</li></ul>
<ul><li>Not a reactive support position</li></ul>
<ul><li>Not a sales role</li></ul>
<ul><li>Not a place for chaos, freelancing, or &ldquo;winging it&rdquo;.</li></ul>
<p>
This role brings order, clarity, and consistency to digital advertising execution.</p>
<p><b>
Experience That Helps (But Isn&rsquo;t Everything)</b></p>
<ul><li>Experience with PPC, display, or paid social advertising</li></ul>
<ul><li>Comfort working with performance data and dashboards</li></ul>
<ul><li>Experience coordinating between sales and technical teams</li></ul>
<ul><li>Agency, or digital advertising background is a plus</li></ul>
<p>
We care more about how you think and work than where you&rsquo;ve worked.</p>
<p><b>
How Success Is Measured</b></p>
<ul><li>Orders are complete before execution</li></ul>
<ul><li>Campaigns launch on time</li></ul>
<ul><li>Specialists stay focused and productive</li></ul>
<ul><li>Sales teams feel supported, not confused</li></ul>
<ul><li>Managers trust the process</li></ul>
<ul><li>Clients get clear performance stories</li></ul>
<p>
When this role is done well, everything feels smoother, even when volume increases.</p>
<p><b>
Final Reality Check</b></p>
<p>
If you love:</p>
<ul><li>Creating order from chaos</li></ul>
<ul><li>Being the steady hand others rely on</li></ul>
<ul><li>Owning outcomes instead of tasks</li></ul>
<p><b>
You&rsquo;ll thrive here. </b>If you prefer constant adrenaline, loose structure, or skipping steps&hellip; this role will feel frustrating.</p>
<p>
Please email responses to tdavis@ashvillemediagroup.com</p>
<p><b>
Asheville Media Group is an equal opportunity employer</b></p></div>

Digital Campaign Manager – Asheville Media Group

United Placement Group

Company Overview
<br>We are looking for a driven, detail-oriented Digital Marketing Specialist to own and execute our online advertising, analytics, and lead-generation efforts across all digital channels.
<br>Position Summary
<br>The Digital Marketing Specialist will plan, execute, and optimize paid advertising campaigns across social media platforms and Google. This role is responsible for the full lifecycle of digital marketing—from audience targeting and ad creation through funnel management, A/B testing, analytics, and performance reporting. The ideal candidate also brings a forward-thinking understanding of SEO and Generative Engine Optimization (GEO), including emerging practices for ensuring visibility in AI-generated search results.
<br>Essential Duties & Responsibilities
<br>Paid Advertising & Social Media
<br><ul>
<li>Create, launch, and manage paid ad campaigns on Facebook, Instagram, LinkedIn, and other relevant social media platforms.</li>
<li>Set up and manage Google Ads campaigns (Search, Display, YouTube, Performance Max).</li>
<li>Conceptualize ad campaigns and direct creative briefs (copy, messaging, visual direction) for the in-house graphics team; knowledge of HTML for custom ad units is a plus.</li>
<li>Target audiences by demographics, geographic location, interests, behaviors, and custom/lookalike audiences.</li>
<li>Monitor daily budgets, bids, and pacing to maximize ROI.</li>
</ul>
Tracking, Analytics & Reporting
<br><ul>
<li>Implement and maintain tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4).</li>
<li>Configure conversion events, custom dimensions, and audience segments in GA4.</li>
<li>Build and maintain dashboards and recurring reports on campaign performance, funnel metrics, and ROI.</li>
<li>Translate data into actionable insights and present findings to leadership.</li>
</ul>
Marketing Funnels & A/B Testing
<br><ul>
<li>Design, build, and oversee marketing funnels from top-of-funnel awareness through lead capture and conversion.</li>
<li>Plan and execute A/B and multivariate tests on ad creatives, landing pages, CTAs, and email sequences.</li>
<li>Document test hypotheses, results, and learnings; iterate based on data.</li>
</ul>
SEO & Generative Engine Optimization (GEO)
<br><ul>
<li>Apply on-page and technical SEO best practices to improve organic search visibility.</li>
<li>Understand and stay current with Generative Engine Optimization (GEO)—the practice of optimizing content so that AI-powered search engines and large language models (LLMs) surface and reference your site in their answers.</li>
<li>Implement and maintain emerging GEO assets such as llms.txt files, structured data markup, and AI-friendly content architecture.</li>
<li>Monitor whether AI platforms (e.g., ChatGPT, Google AI Overviews, Perplexity) are citing, summarizing, or surfacing company content, and adjust strategy accordingly.</li>
<li>Show initiative in researching, testing, and adopting GEO best practices as this discipline continues to evolve.</li>
</ul>
What Success Looks Like
<br><b>First 30 Days:</b> Learn the business, products, and target audiences. Get fully onboarded with GTM/GA4 configurations. Research competitors’ digital presence and develop an initial campaign strategy and funnel roadmap from the ground up.
<br><b>First 90 Days:</b> Launch first paid campaigns with clear A/B testing plans. Stand up initial marketing funnels. Deliver first comprehensive performance report. Begin GEO assessment and initial optimizations.
<br><b>First 6 Months:</b> Demonstrate measurable improvement in campaign ROI, funnel conversion rates, and organic/AI search visibility. Establish repeatable reporting cadence and testing framework.
<br><br>
<b>Requirements:</b><br>
<ul>
<li>2+ years of hands-on experience managing paid digital advertising campaigns (social media and Google Ads).</li>
<li>Proficiency with Google Tag Manager (GTM) and Google Analytics 4 (GA4) for tracking and measurement.</li>
<li>Demonstrated experience setting up, managing, and reporting on marketing funnels.</li>
<li>Strong A/B testing skills with a data-driven approach to optimization.</li>
<li>Expertise in audience targeting: demographics, geographic/location-based targeting, behavioral segmentation, and retargeting.</li>
<li>Solid understanding of SEO fundamentals (on-page, technical, and content SEO).</li>
<li>Working knowledge of Generative Engine Optimization (GEO) concepts, including awareness of llms.txt files and how to assess AI visibility.</li>
<li>Excellent analytical and communication skills; ability to translate metrics into business recommendations.</li>
<li>Self-starter who takes initiative, especially in learning emerging digital marketing practices.</li>
</ul>
Nice to Have (Not Required — These Can Be Learned)
<br><ul>
<li>Experience in the financial services or securities industry (understanding of compliance considerations for advertising).</li>
<li>HTML/CSS knowledge for creating or modifying ad landing pages and email templates.</li>
<li>Familiarity with design tools (Canva, Adobe Creative Suite, Figma) sufficient to create wireframes, mockups, or briefs for the graphics team.</li>
<li>Familiarity with ActiveCampaign or similar marketing automation platforms.</li>
<li>Google Ads and/or Google Analytics certifications.</li>
</ul>
<b>Benefits:</b><br>
<ul>
<li>Health Care Plan (Medical, Dental & Vision)</li>
<li>Retirement Plan (401k, IRA)</li>
<li>Paid Time Off (Vacation, Sick & Holidays)</li>
</ul>


Digital Marketing Specialist

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