digital campaign manager

TWIST BIOSCIENCE

<div><p>Twist Bioscience is seeking a Marketing Campaign Manager to support integrated marketing campaigns for our Next-Generation Sequencing (NGS) business. This role will be responsible for the development, execution, and optimization of multi-channel marketing campaigns that drive awareness, demand, and adoption of Twist's NGS products. This position sits within the marketing organization and partners closely with regional marketing, product marketing, digital marketing, and sales teams to bring cohesive messaging to market. The ideal candidate is both strategic and execution-oriented, comfortable working in a fast-paced, cross-functional environment, and excited about translating complex scientific value into compelling customer-centric campaigns.</p><p><br>
<b>
Key Responsibilities</b></p>
<p>
Campaign Strategy &amp; Execution</p>
<ul>
<li>Plan, execute, and optimize integrated marketing campaigns supporting Twist's NGS portfolio across the customer journey (awareness  consideration  decision).</li>
<li>Translate product positioning and value propositions into clear, compelling campaign messaging tailored to target customer segments and regions.</li>
<li>Own campaign timelines, workflows, and deliverables to ensure on-time, high-quality execution.</li>
</ul>
<p>Cross-Functional Collaboration</p>
<ul>
<li>Partner with Product Marketing to align campaigns with product strategy, launches, and positioning.</li>
<li>Work closely with Regional Marketing teams to adapt and deploy campaigns globally while respecting regional nuances.</li>
<li>Collaborate with Digital Marketing to activate campaigns across key channels including web, email, paid media, webinars, and social.</li>
<li>Support Sales Enablement by ensuring campaigns generate relevant content, leads, and insights for sales teams.</li>
</ul>
<p>Content &amp; Channel Activation</p>
<ul>
<li>Lead the development and deployment of campaign assets such as landing pages, emails, webinars, whitepapers, case studies, and digital ads.</li>
<li>Ensure campaigns effectively drive customers into Twist's web ecosystem, increasing engagement and progression through the funnel.</li>
<li>Maintain message consistency across all strategic channels. Performance Measurement &amp; Optimization</li>
<li>Define campaign KPIs and success metrics in partnership with marketing operations and digital teams.</li>
<li>Analyze campaign performance, pipeline impact, and customer engagement data to inform optimization.</li>
<li>Continuously test, learn, and improve campaign effectiveness based on insights and data.</li></ul><br>
<p></p>
<p>
Required Qualifications</p>
<ul>
<li>Bachelor's degree in Marketing, Life Sciences, or a related field.</li>
<li>5+ years of experience in B2B marketing, campaign management, or demand generation, preferably in life sciences, genomics, or biotechnology.</li>
<li>Hands-on experience managing multi-channel marketing campaigns.</li>
<li>Strong project management skills with the ability to manage multiple initiatives simultaneously.</li>
<li>Experience working cross-functionally with product marketing, digital teams, and regional stakeholders.</li>
<li>Data-driven mindset with experience measuring and optimizing campaign performance.</li>
</ul>
<p>Preferred Qualifications</p>
<ul>
<li>Familiarity with Next-Generation Sequencing (NGS) markets, products, or customers.</li>
<li>Experience supporting commercial or sales enablement initiatives.</li>
<li>Working knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce).</li>
<li>Experience marketing technical or complex scientific products.</li>
</ul>
<p>What Success Looks Like</p>
<ul>
<li>High-impact, well-executed campaigns that increase awareness and adoption of Twist's NGS solutions.</li>
<li>Strong alignment across regions, channels, and teams with consistent messaging.</li>
<li>Measurable contribution to pipeline growth and customer engagement.</li>
<li>Trusted partnership with product marketing, digital, and sales teams.</li></ul></div>

Marketing Campaign Manager, NGS

Katten

<div><div><div><div><div>Requisition ID:
</div><div><b>7323</b></div>
</div>
</div></div><div><p>Katten is a full-service law firm with nearly 650 attorneys in locations across the United States and in London and Shanghai. Clients seeking sophisticated, high-value legal services turn to Katten for counsel locally, nationally and internationally. The firm&rsquo;s core areas of practice include corporate, financial markets and funds, restructuring, intellectual property, litigation, real estate, structured finance and securitization, transactional tax planning, private credit and private wealth. Katten represents public and private companies in numerous industries, as well as a number of government and nonprofit organizations and individuals.</p><p><b>
Content and Campaign Manager</b></p><div>
The Content and Campaign Manager develops and executes multi-channel marketing campaigns that showcase Katten&rsquo;s expertise, strengthen its brand, and drive measurable engagement.</div><div>
This role connects storytelling, strategy, and analytics, transforming firm priorities into dynamic content and campaigns that perform across digital, social, and PR channels. Collaborating closely with multiple members of the Marketing and Business Development (MBD) team and other firm stakeholders, this individual ensures Katten&rsquo;s content and campaigns are high-quality, targeted, coordinated, and measurable against business and marketing goals. This position also supports written and multimedia content initiatives that may include advisories, thought leadership, podcasts, and video for assigned practices.</div><p>
Katten offers a hybrid work model, allowing the flexibility to work both on-site and remotely on a regular basis (KattenFlex). This position requires onsite presence twice a month and otherwise on an as needed basis.</p><p><b>
Essential Duties and Responsibilities include, but may not be limited to</b>, the following. Other duties may be requested and/or assigned. Regular and predictable attendance is an essential function of the position. Essential functions are primary job duties that an individual must be able to perform successfully with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p><div><i>
Content Production &amp; Management</i></div><ul><li><div>
Creates and adapts content for campaign assets including reports, ebooks, feature stories, digital copy, and profile content that highlight the firm&rsquo;s market strengths and differentiators.</div></li><li><div>
Works well creating content individually and in partnership with peers on the Content and PR teams.</div></li><li><p>
Leads development of content across formats and channels for assigned practices, including but not limited to advisories, newsletters, blog posts, attorney biographies, annual reports, and practice descriptions.</p></li><li><p>
Produces and manages audio/video content, including podcast and video planning, recording, editing, distribution, and promotion; support attorneys by developing scripts, question guides, and promotional assets.</p></li><li><div>
Applies SEO/AEO best practices to content planning and execution, including keyword research and on-page optimization to improve discoverability.</div></li><li><p>
Copyedits and quality-checks content for accuracy, clarity, brand voice, and adherence to editorial standards.</p></li></ul><div><i>
Campaign Planning &amp; Execution</i></div><ul><li><div>
Develops and maintains an integrated campaign playbook, including standard processes, timelines, and best practices.</div></li><li><div>
Plans and executes integrated campaigns for practices and industries in partnership with Content and MBD team members.</div></li><li><div>
Collaborates with MBD team members to translate firm and practice initiatives into campaign narratives across targeted marketing channels.</div></li><li><div>
Manages campaign timelines, deliverables, and messaging frameworks to align with firm priorities.</div></li><li><div>
Partners with design and digital teams to develop creative and optimize content performance.</div></li></ul><div><i>
Performance &amp; Optimization</i></div><ul><li><div>
Defines campaign KPIs and tracks results through GA4, email analytics, and social dashboards working closely with the Marketing Technology team.</div></li><li><div>
Analyzes data to provide actionable insights and recommendations for improving performance.</div></li><li><div>
Shares campaign learnings across the MBD team to inform future initiatives and content planning.</div></li></ul><div><i>
Collaboration &amp; Coordination</i></div><ul><li><div>
Serves as a hub connecting MBD, PR, Digital Marketing, and Content to ensure campaigns are consistent, timely, and integrated.</div></li><li><div>
Coordinates with practice leaders, BD managers, and events staff to align campaign execution with client-facing opportunities.</div></li><li><div>
Manages freelance writers or vendors as needed to support campaign deliverables.</div></li></ul><p><b>
Supervisory Responsibilities</b></p><ul><li>
May supervise one or multiple direct reports. Provides informal guidance to peers and junior team members.</li></ul><p><b>
Knowledge, Skills, and Abilities</b></p><ul><li><p>
Bachelor&rsquo;s degree in Communications, Marketing, Journalism, or related field.</p></li><li><p>
7 or more years of experience in content marketing, campaign management, or communications, ideally in a law firm or professional services setting.</p></li><li><p>
Demonstrated success developing multi-channel campaigns that drive measurable engagement and visibility.</p></li><li><p>
Strong writing and editing skills with a focus on narrative development and brand alignment.</p></li><li><p>
Proven ability to successfully collaborate across teams and manage multiple priorities simultaneously.</p></li><li><p>
Familiarity with SEO, analytics platforms (GA4, social tools), and digital publishing systems.</p></li><li><p>
Articulate with exceptional interpersonal and communication skills to establish effective working relationships with all levels of firm personnel.</p></li><li><p>
Ability and willingness to work in-office twice each month at a minimum for department meetings and other collaborative efforts.</p></li><li><p>
Ability to occasionally retrieve and distribute files, written documentation, or office supplies weighing up to 10 pounds.</p></li><li><p>
Travel to other firm locations is required when necessary.</p></li></ul><p>
The annualized salary range for this position in our Chicago office is $125,000 to $145,000. Actual pay will be adjusted based on experience and other job-related factors permitted by law.</p><p>
We offer an outstanding benefit package which includes: medical/dental/vision, 401k with employer contribution, parental leave, transportation fringe benefit program, back-up care option, generous paid time off policy, and long-term and short-term disability policies.</p><p>
Katten Muchin Rosenman LLP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.</p><p>
#LI-DNI</p></div></div><p></p>

Content and Campaign Manager

Jacked Nutrition

<p><b>Job Title:</b> Digital Marketing Manager<br/><b>Company:</b> Jacked Nutrition<br/><b>Location:</b> Islamabad<br/><b>Job Type:</b> Full-Time</p><p><b>Job Description:</b><br/>Jacked Nutrition is looking for a results-driven and experienced Digital Marketing Manager to lead our online marketing initiatives. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns across multiple platforms, managing a team, and working closely with the marketing department to drive brand growth and sales.</p><p><b>Key Responsibilities:</b></p><ul><li>Plan, manage, and optimize paid campaigns on <b>Google Ads</b> and <b>Meta Ads (Facebook &amp; Instagram)</b>.</li><li>Monitor campaign performance, budgets, and ROI, and implement data-driven improvements.</li><li>Lead and manage the digital marketing team, ensuring timely execution of tasks and campaigns.</li><li>Collaborate closely with the marketing team to align digital strategies with overall brand and promotional plans.</li><li>Develop and execute SEO strategies to improve website ranking, traffic, and visibility.</li><li>Analyze website and campaign performance using analytics tools and generate regular performance reports.</li><li>Stay updated with the latest digital marketing trends, tools, and best practices.</li></ul><p><b>Requirements:</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>Proven experience in managing <b>Google Ads</b> and <b>Meta Ads</b> campaigns.</li><li>Strong knowledge of <b>SEO</b> (on-page and off-page).</li><li>Experience in leading or managing a digital marketing team.</li><li>Strong analytical, reporting, and budget management skills.</li><li>Excellent communication and coordination skills.</li><li>Ability to work in a fast-paced environment and meet deadlines.</li></ul><p><b>Preferred:</b></p><ul><li>Experience in e-commerce, retail, or fitness/supplement industry.</li><li>Knowledge of Google Analytics, Tag Manager, or other marketing tools.</li></ul><p><b>What We Offer:</b></p><ul><li>Competitive salary package</li><li>Growth and learning opportunities</li><li>Collaborative and professional work environment</li></ul><p><b>How to Apply:</b><br/>Interested candidates can apply through Indeed or send their updated resume.</p><p>Job Type: Full-time</p><p>Work Location: In person</p>

Digital Marketing Manager

<div><div><div><div><div>Requisition ID:
</div><div><b>7324</b></div>
</div>
</div></div><div><p>Katten is a full-service law firm with nearly 650 attorneys in locations across the United States and in London and Shanghai. Clients seeking sophisticated, high-value legal services turn to Katten for counsel locally, nationally and internationally. The firm&rsquo;s core areas of practice include corporate, financial markets and funds, restructuring, intellectual property, litigation, real estate, structured finance and securitization, transactional tax planning, private credit and private wealth. Katten represents public and private companies in numerous industries, as well as a number of government and nonprofit organizations and individuals.</p><p><b>
Content and Campaign Manager</b></p><div>
The Content and Campaign Manager develops and executes multi-channel marketing campaigns that showcase Katten&rsquo;s expertise, strengthen its brand, and drive measurable engagement.</div><div>
This role connects storytelling, strategy, and analytics, transforming firm priorities into dynamic content and campaigns that perform across digital, social, and PR channels. Collaborating closely with multiple members of the Marketing and Business Development (MBD) team and other firm stakeholders, this individual ensures Katten&rsquo;s content and campaigns are high-quality, targeted, coordinated, and measurable against business and marketing goals. This position also supports written and multimedia content initiatives that may include advisories, thought leadership, podcasts, and video for assigned practices.</div><p>
Katten offers a hybrid work model, allowing the flexibility to work both on-site and remotely on a regular basis (KattenFlex). This position requires onsite presence twice a month and otherwise on an as needed basis.</p><p><b>
Essential Duties and Responsibilities include, but may not be limited to</b>, the following. Other duties may be requested and/or assigned. Regular and predictable attendance is an essential function of the position. Essential functions are primary job duties that an individual must be able to perform successfully with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p><div><i>
Content Production &amp; Management</i></div><ul><li><div>
Creates and adapts content for campaign assets including reports, ebooks, feature stories, digital copy, and profile content that highlight the firm&rsquo;s market strengths and differentiators.</div></li><li><div>
Works well creating content individually and in partnership with peers on the Content and PR teams.</div></li><li><p>
Leads development of content across formats and channels for assigned practices, including but not limited to advisories, newsletters, blog posts, attorney biographies, annual reports, and practice descriptions.</p></li><li><p>
Produces and manages audio/video content, including podcast and video planning, recording, editing, distribution, and promotion; support attorneys by developing scripts, question guides, and promotional assets.</p></li><li><div>
Applies SEO/AEO best practices to content planning and execution, including keyword research and on-page optimization to improve discoverability.</div></li><li><p>
Copyedits and quality-checks content for accuracy, clarity, brand voice, and adherence to editorial standards.</p></li></ul><div><i>
Campaign Planning &amp; Execution</i></div><ul><li><div>
Develops and maintains an integrated campaign playbook, including standard processes, timelines, and best practices.</div></li><li><div>
Plans and executes integrated campaigns for practices and industries in partnership with Content and MBD team members.</div></li><li><div>
Collaborates with MBD team members to translate firm and practice initiatives into campaign narratives across targeted marketing channels.</div></li><li><div>
Manages campaign timelines, deliverables, and messaging frameworks to align with firm priorities.</div></li><li><div>
Partners with design and digital teams to develop creative and optimize content performance.</div></li></ul><div><i>
Performance &amp; Optimization</i></div><ul><li><div>
Defines campaign KPIs and tracks results through GA4, email analytics, and social dashboards working closely with the Marketing Technology team.</div></li><li><div>
Analyzes data to provide actionable insights and recommendations for improving performance.</div></li><li><div>
Shares campaign learnings across the MBD team to inform future initiatives and content planning.</div></li></ul><div><i>
Collaboration &amp; Coordination</i></div><ul><li><div>
Serves as a hub connecting MBD, PR, Digital Marketing, and Content to ensure campaigns are consistent, timely, and integrated.</div></li><li><div>
Coordinates with practice leaders, BD managers, and events staff to align campaign execution with client-facing opportunities.</div></li><li><div>
Manages freelance writers or vendors as needed to support campaign deliverables.</div></li></ul><p><b>
Supervisory Responsibilities</b></p><ul><li>
May supervise one or multiple direct reports. Provides informal guidance to peers and junior team members.</li></ul><p><b>
Knowledge, Skills, and Abilities</b></p><ul><li><p>
Bachelor&rsquo;s degree in Communications, Marketing, Journalism, or related field.</p></li><li><p>
7 or more years of experience in content marketing, campaign management, or communications, ideally in a law firm or professional services setting.</p></li><li><p>
Demonstrated success developing multi-channel campaigns that drive measurable engagement and visibility.</p></li><li><p>
Strong writing and editing skills with a focus on narrative development and brand alignment.</p></li><li><p>
Proven ability to successfully collaborate across teams and manage multiple priorities simultaneously.</p></li><li><p>
Familiarity with SEO, analytics platforms (GA4, social tools), and digital publishing systems.</p></li><li><p>
Articulate with exceptional interpersonal and communication skills to establish effective working relationships with all levels of firm personnel.</p></li><li><p>
Ability and willingness to work in-office twice each month at a minimum for department meetings and other collaborative efforts.</p></li><li><p>
Ability to occasionally retrieve and distribute files, written documentation, or office supplies weighing up to 10 pounds.</p></li><li><p>
Travel to other firm locations is required when necessary.</p></li></ul><p>
The annualized salary range for this position in our Washington D.C. office is $130,000 to $150,000. Actual pay will be adjusted based on experience and other job-related factors permitted by law.</p><p>
We offer an outstanding benefit package which includes: medical/dental/vision, 401k with employer contribution, parental leave, transportation fringe benefit program, back-up care option, generous paid time off policy, and long-term and short-term disability policies.</p><p>
Katten Muchin Rosenman LLP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.</p><p>
#LI-DNI</p></div></div><p></p>

<div><div><div><div><div>Requisition ID:
</div><div><b>7325</b></div>
</div>
</div></div><div><p>Katten is a full-service law firm with nearly 650 attorneys in locations across the United States and in London and Shanghai. Clients seeking sophisticated, high-value legal services turn to Katten for counsel locally, nationally and internationally. The firm&rsquo;s core areas of practice include corporate, financial markets and funds, restructuring, intellectual property, litigation, real estate, structured finance and securitization, transactional tax planning, private credit and private wealth. Katten represents public and private companies in numerous industries, as well as a number of government and nonprofit organizations and individuals.</p><p><b>
Content and Campaign Manager</b></p><div>
The Content and Campaign Manager develops and executes multi-channel marketing campaigns that showcase Katten&rsquo;s expertise, strengthen its brand, and drive measurable engagement.</div><div>
This role connects storytelling, strategy, and analytics, transforming firm priorities into dynamic content and campaigns that perform across digital, social, and PR channels. Collaborating closely with multiple members of the Marketing and Business Development (MBD) team and other firm stakeholders, this individual ensures Katten&rsquo;s content and campaigns are high-quality, targeted, coordinated, and measurable against business and marketing goals. This position also supports written and multimedia content initiatives that may include advisories, thought leadership, podcasts, and video for assigned practices.</div><p>
Katten offers a hybrid work model, allowing the flexibility to work both on-site and remotely on a regular basis (KattenFlex). This position requires onsite presence twice a month and otherwise on an as needed basis.</p><p><b>
Essential Duties and Responsibilities include, but may not be limited to</b>, the following. Other duties may be requested and/or assigned. Regular and predictable attendance is an essential function of the position. Essential functions are primary job duties that an individual must be able to perform successfully with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</p><div><i>
Content Production &amp; Management</i></div><ul><li><div>
Creates and adapts content for campaign assets including reports, ebooks, feature stories, digital copy, and profile content that highlight the firm&rsquo;s market strengths and differentiators.</div></li><li><div>
Works well creating content individually and in partnership with peers on the Content and PR teams.</div></li><li><p>
Leads development of content across formats and channels for assigned practices, including but not limited to advisories, newsletters, blog posts, attorney biographies, annual reports, and practice descriptions.</p></li><li><p>
Produces and manages audio/video content, including podcast and video planning, recording, editing, distribution, and promotion; support attorneys by developing scripts, question guides, and promotional assets.</p></li><li><div>
Applies SEO/AEO best practices to content planning and execution, including keyword research and on-page optimization to improve discoverability.</div></li><li><p>
Copyedits and quality-checks content for accuracy, clarity, brand voice, and adherence to editorial standards.</p></li></ul><div><i>
Campaign Planning &amp; Execution</i></div><ul><li><div>
Develops and maintains an integrated campaign playbook, including standard processes, timelines, and best practices.</div></li><li><div>
Plans and executes integrated campaigns for practices and industries in partnership with Content and MBD team members.</div></li><li><div>
Collaborates with MBD team members to translate firm and practice initiatives into campaign narratives across targeted marketing channels.</div></li><li><div>
Manages campaign timelines, deliverables, and messaging frameworks to align with firm priorities.</div></li><li><div>
Partners with design and digital teams to develop creative and optimize content performance.</div></li></ul><div><i>
Performance &amp; Optimization</i></div><ul><li><div>
Defines campaign KPIs and tracks results through GA4, email analytics, and social dashboards working closely with the Marketing Technology team.</div></li><li><div>
Analyzes data to provide actionable insights and recommendations for improving performance.</div></li><li><div>
Shares campaign learnings across the MBD team to inform future initiatives and content planning.</div></li></ul><div><i>
Collaboration &amp; Coordination</i></div><ul><li><div>
Serves as a hub connecting MBD, PR, Digital Marketing, and Content to ensure campaigns are consistent, timely, and integrated.</div></li><li><div>
Coordinates with practice leaders, BD managers, and events staff to align campaign execution with client-facing opportunities.</div></li><li><div>
Manages freelance writers or vendors as needed to support campaign deliverables.</div></li></ul><p><b>
Supervisory Responsibilities</b></p><ul><li>
May supervise one or multiple direct reports. Provides informal guidance to peers and junior team members.</li></ul><p><b>
Knowledge, Skills, and Abilities</b></p><ul><li><p>
Bachelor&rsquo;s degree in Communications, Marketing, Journalism, or related field.</p></li><li><p>
7 or more years of experience in content marketing, campaign management, or communications, ideally in a law firm or professional services setting.</p></li><li><p>
Demonstrated success developing multi-channel campaigns that drive measurable engagement and visibility.</p></li><li><p>
Strong writing and editing skills with a focus on narrative development and brand alignment.</p></li><li><p>
Proven ability to successfully collaborate across teams and manage multiple priorities simultaneously.</p></li><li><p>
Familiarity with SEO, analytics platforms (GA4, social tools), and digital publishing systems.</p></li><li><p>
Articulate with exceptional interpersonal and communication skills to establish effective working relationships with all levels of firm personnel.</p></li><li><p>
Ability and willingness to work in-office twice each month at a minimum for department meetings and other collaborative efforts.</p></li><li><p>
Ability to occasionally retrieve and distribute files, written documentation, or office supplies weighing up to 10 pounds.</p></li><li><p>
Travel to other firm locations is required when necessary.</p></li></ul><p>
The annualized salary range for this position in our New York office is $135,000 to $155,000. Actual pay will be adjusted based on experience and other job-related factors permitted by law.</p><p>
We offer an outstanding benefit package which includes: medical/dental/vision, 401k with employer contribution, parental leave, transportation fringe benefit program, back-up care option, generous paid time off policy, and long-term and short-term disability policies.</p><p>
Katten Muchin Rosenman LLP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.</p><p>
#LI-DNI</p></div></div><p></p>

FWI (FedWriters, Inc.)

<div>Overview:
<div>
FWI is building a team to support CDC's Division of Cancer Prevention and Control in expanding the reach and impact of the Bring Your Brave (BYB) campaign through strategic communications, media outreach, formative research, and performance evaluation. As Campaign and Media Manager, you will lead the development and execution of paid and organic media strategies, ensuring evidence-based breast cancer education messages reach women under 45 through targeted, cost-effective placements across digital and traditional channels.</div><div></div><div><br>
FWI has been recognized as a Top Workplace by the Washington Post in 2024 and 2025, offering excellent growth opportunities in a collaborative environment.</div><div></div><div><b><br>
**Position is contingent upon contract award**</b></div><div></div><div><b><br>
Work Schedule and Location:</b></div><div><b>
Remote</b>: This is a full time remote position working Monday through Friday, with core availability required during 9:00 AM &ndash; 3:30 PM Eastern Time. Occasional travel may be required for on-location activities such as photo or video shoots.</div><br>
Responsibilities:
<ul><li>Develop the comprehensive annual paid media strategy and media buying plan, aligning tactics with campaign messaging, formative research, and audience insights</li><li>
Prepare and deliver bi-monthly paid media plans covering digital display, social media, streaming audio, podcasts, paid search, and non-digital channels</li><li>
Manage purchasing and placement of all paid media to ensure cost-effective reach among target audiences, with emphasis on women ages 18&ndash;44 and higher-risk populations</li><li>
Oversee monthly organic social media content packages including graphics for Instagram, Facebook, X, and Instagram Stories with accompanying copy and hashtags</li><li>
Collaborate with creative teams on the production of videos, motion graphics, animated social content, and social media cutdowns</li><li>
Identify and recommend emerging digital marketing approaches, platforms, and content creator partnerships to expand campaign reach</li><li>
Analyze paid and organic media performance data to optimize ongoing campaigns and inform future strategy</li><li>
Contribute media-specific insights and recommendations to monthly, quarterly, and annual metrics reports</li><li>
Ensure all media content and placements comply with CDC social media style guides, graphic specifications, and clearance processes</li></ul><br>
<div></div>
Qualifications:
<div>
Required:</div><ul><li>
Bachelor's degree in marketing, advertising, digital media, communications, or a related field (or equivalent experience)</li><li>
10+ years of experience in media strategy, planning, and buying across digital and traditional channels</li><li>
Proven experience developing and executing multi-channel paid media campaigns for health communication, cause-driven, or government initiatives</li><li>
Strong knowledge of social media platforms (Instagram, Facebook/Meta, X, YouTube) including both organic content strategy and paid advertising</li><li>
Experience with media analytics and performance metrics including CTR, VCR, impressions, reach, and engagement</li><li>
Demonstrated ability to reach diverse audiences through targeted and culturally relevant media approaches</li><li>
Experience working within federal government communication guidelines and approval processes</li></ul><div></div><div><br>
Desired:</div><ul><li>
Prior experience supporting CDC or HHS health communication campaigns</li><li>
Background in multicultural marketing or Spanish-language media campaigns</li><li>
Familiarity with CDC social media style guides and federal content clearance workflows</li><li>
Experience with programmatic advertising, streaming audio/podcast advertising, and emerging digital platforms</li><li>
Experience managing media budgets on federally funded contracts</li></ul><div></div><div><div><div><div><b><br>
FWI is an Equal Opportunity Employer, including disability/vets.</b></div></div></div></div>
Why Join Our Team:<div></div><div><br>
At FWI, we place the highest importance on creating an exceptional employee experience. You'll have opportunities to achieve your career aspirations through internal promotions, professional development, and other recognition and rewards programs. Join our team and take advantage of the many benefits we offer, including:</div><ul><li>
Health Insurance</li><li>
Dental Insurance</li><li>
Vision Insurance</li><li>
Long-term and Short-term Disability Insurance</li><li>
Life Insurance</li><li>
401(k) Plan</li><li>
Holiday Pay</li><li>
Paid Time Off</li></ul>
Pay Range:
<div>
Negotiable</div></div>

Campaign & Media Manager

ArabyBrand

<div><p>Are you a results-driven marketer passionate about performance and growth?
</p><p>ArabyBrand is seeking a Performance Media Buyer to join our dynamic team.
</p><p>In this role, you will develop, implement, and optimize multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients.</p><p></p><p><b>
The Big Picture</b></p><p>
ArabyBrand is a leading digital marketing agency in the MENA region, specializing in performance marketing tailored to each client's unique needs.
</p><p>Our goal is to become a top agency in the EMEA region while maintaining an exceptional workplace.</p><p></p><p><b>
Responsibilities</b></p><ul><li>
Develop and execute comprehensive performance marketing strategies across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms.</li><li>
Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV.</li><li>
Conduct thorough market research to identify target audiences and evaluate competitor performance.</li><li>
Utilize digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies.</li><li>
Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies.</li><li>
Stay up-to-date with the latest trends and best practices in digital marketing and growth hacking.</li><li>
Develop detailed performance reports and provide actionable insights to clients and internal stakeholders.</li><li>
Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance.</li></ul><p></p><b><br>
Requirements</b><br>
<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>
Experience in a digital marketing agency is preferred.</li><li>
2+ years of proven experience in managing and optimizing successful multi-channel digital marketing campaigns.</li><li>
Expertise in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.</li><li>
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</li><li>
Experience with A/B testing and conversion rate optimization.</li><li>
Excellent communication and presentation skills, capable of articulating complex strategies to clients and stakeholders.</li><li>
A growth mindset with a passion for learning and staying ahead of industry trends.</li><li>
Ability to thrive in a fast-paced, agile environment and adapt to changing priorities.</li></ul><br>
<b>
Benefits</b><p><b><br>
Why Join ArabyBrand?</b></p><ul><li>
Exciting bonus opportunities and incentives!</li><li>
Comprehensive health insurance coverage.</li><li>
Growth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities.</li><li>
Innovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouraged.</li><li>
Impactful Work: Play a crucial role in driving the growth and success of our clients' businesses.</li><li>
Collaborative Culture: Join a passionate team dedicated to excellence and teamwork.</li><li>
Flexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance.</li></ul></div><p></p>

Performance Media Buyer (Mid-Level)

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