digital marketing director

Elevation Capital

<div><div><b>DIRECTOR OF DIGITAL MARKETING - REMOTE WORK FROM HOME</b></div><div></div><div><b><br>
ABOUT US</b></div><div>
This key role is in a high-growth, high-profit portfolio company of big thinkers and big doers. It is a CPG/beverage/dietary supplement company with a history of strong, profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, the team is positioned to scale existing and new products globally, driving exponential revenue growth. With the leadership team in place, the opportunity is now to execute a scalable retail expansion strategy, optimize sales execution, and maximize category leadership on the path to a lucrative exit.</div><div></div><div><b><br>
WHAT YOU'LL DO</b></div><div>
We are seeking a dynamic and visionary Director of Digital Marketing with multi-brand and marketplace experience that has scaled a fast-moving CPG brand to success. In this pivotal role, you will be instrumental in driving the growth of our brands, enhancing revenue streams, and maximizing profitability through ecommerce. You will also play a key role in positioning the company for a strategic exit at a multi-billion dollar valuation.</div><div>
This role will report to the SVP of Marketing and be responsible for driving innovation, revolutionizing online presence and ecommerce performance, and building our brands across digital platforms.</div><div>
Our ideal candidate will have a proven ability to build profitable growth by driving demand, conversion and brand loyalty through consumer and channel understanding, innovation, new platforms and technology, advertising, media, packaging, consumer promotions and marketing analytics.</div><div></div><div><b><br>
WHO YOU ARE</b></div><ul><li><div>
Strategic &amp; Operational - You think big but act fast. You can develop strategy and roll up your sleeves to execute.</div></li><li><div>
Analytical &amp; Performance-Driven - You're fluent in metrics, funnels, and attribution. You optimize for both growth and efficiency.</div></li><li><div>
Customer-Centric - You understand consumer behavior and use insights to build meaningful digital journeys that drive loyalty and repeat purchase.</div></li><li><div>
Collaborative - You work cross-functionally with brand, creative, product, and sales teams to build integrated digital programs.</div></li><li><div>
Growth-Minded - You stay on top of trends and are always testing, learning, and pushing toward better performance.</div></li></ul><div></div><div><b><br>
RESPONSIBILITIES</b></div><div>
Digital Strategy &amp; Execution</div><ul><li><div>
Develop and execute multi-channel digital marketing strategies that drive traffic, acquisition, retention, and LTV</div></li><li><div>
Manage paid media campaigns (search, social, display), SEO, affiliate, and CRM/loyalty programs</div></li><li><div>
Optimize digital customer journeys across DTC and third-party marketplaces</div></li><li><div>
Leverage A/B testing, conversion optimization, and funnel analytics to drive growth</div></li></ul><div>
eCommerce Performance</div><ul><li><div>
Own digital revenue targets across owned and operated channels</div></li><li><div>
Ensure website performance, CRO, UX, and merchandising are optimized to increase conversion and reduce abandonments</div></li><li><div>
Use data to inform pricing strategies, bundling, and promotional planning</div></li></ul><div>
Analytics &amp; Insights</div><ul><li><div>
Monitor campaign KPIs, CAC, ROAS, and site performance; deliver weekly reporting and insights</div></li><li><div>
Build and maintain dashboards that provide clear visibility into digital performance and business impact</div></li><li><div>
Translate insights into action plans to improve effectiveness and efficiency</div></li></ul><div>
Team &amp; Cross-Functional Collaboration</div><ul><li><div>
Partner closely with brand, creative, and content teams to develop campaigns that convert and reflect brand strategy</div></li><li><div>
Collaborate with Sales and Product to align digital initiatives with broader business goals</div></li><li><div>
Oversee and manage agency/vendor relationships as needed</div></li></ul><br>
<div><b>WHAT YOU'LL BRING</b></div><ul><li><div>
5-7 years experience within digital marketing and ecommerce within a Fast-Moving and Robust Ecom Brand, regulated environment (cannabis, alcohol, vape, caffeine, online gaming, dietary supplements) working in a multi-brand, multi-website type environment.</div></li><li><div>
Proven P&amp;L expertise coupled with a robust command of financial metrics and analysis</div></li><li><div>
Experience with both designing and implementing successful digital marketing strategies with a history of driving profitable growth.</div></li><li><div>
Hands-on experience with SEO/SEM, Google Analytics, CRM software and ecommerce platforms and tools such as WordPress.</div></li><li><div>
Analytical and data driven with the ability to interpret data and metrics.</div></li><li><div>
A strong multi-tasker who can lead multiple projects in a fast-paced environment and positively contribute to enhanced business and functional capability across digital.</div></li><li><div>
Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager and Instagram Ads.</div></li><li><div>
University, Bachelor's, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required</div></li></ul><div></div><div><b><br>
Compensation</b></div><div>
A competitive base salary will be provided in this position, with an additional lucrative bonus plan based on performance. In this role you will contribute directly to a highly lucrative exit and will be rewarded generously as a result. Full medical benefits are provided as part of this role.</div></div>

Digital Marketing Director

Hopewell In-Home Senior Care

<p><b>Hopewell In-Home Senior Care</b> is looking for a <b>Digital Marketing &amp; Events Director</b> who is highly motivated and detail oriented. In this role, you will assist in various ways in developing and executing marketing campaigns across various channels to promote Hopewell&rsquo;s desired leads and increase brand awareness. You will be responsible for coordinating various marketing tasks and working closely with other team members to ensure seamless execution of marketing initiatives.</p><p><b>Requirements:</b></p><p>Bachelor's degree in Marketing, Advertising, Event Management or a related field.</p><p>2-3 years of experience in a related field.</p><p>AHCA Level II Background Screen Eligibility.</p><p>Proficient in event planning, social media platforms, graphic design, and marketing strategies.</p><p><b>Job Description:</b></p><p>Develop and execute marketing campaigns across various channels including community events, social media, website, email, and print.</p><p>Create and edit graphics for social, print, and other special projects as needed.</p><p>Produce the monthly community newsletter through InDesign and manage the newsletter list.</p><p>Manage Promotional item inventory, coordinate with vendors for reorders, and maintain detailed tracking of promotional item usage monthly.</p><p>Create, monitor, and report on the effectiveness of marketing campaigns, providing insights and recommendations for optimization.</p><p>Manage online reputation management (reviews) and dispatching to the teams for quality control.</p><p>Manage social customer care, including lead request via social media, questions and inquiries.</p><p>Assist in the management of day-to-day marketing department tasks and projects.</p><p><b>Skills Needed:</b></p><p>Strong project management skills and ability to manage multiple projects simultaneously.</p><p>Excellent written and verbal communication skills.</p><p>Ability to collaborate effectively with team members.</p><p>Strong attention to detail and ability to produce high-quality work under tight deadlines.</p><p>High level of Graphic Design experience and complete knowledge of Adobe InDesign.</p><p>Proficiency in WordPress, Website SEO, Google Adds and Analytics.</p><p>Ability to analyze data and provide insights and recommendations for optimization.</p><p>Passion for marketing and a strong desire to learn and grow in the field.</p><p>Outgoing personality with a great smile: exceptional customer service skills.</p><p>Excellent interpersonal communication and presentation skills.</p><p><b>Job Benefits:</b></p><p>Support System &ndash; Veteran Sales Reps, Registered Nurses, Quality Assurance Coordinators, Personal Coordinators, and Scheduling Coordinators are all working as your support team and are only a phone call away during your employment with Hopewell.</p><p><b>Hours:</b></p><p>Typical work hours are Monday-Friday 9am-5pm.</p><p><b>Pay:</b></p><p>Salary starting between $65,000.00-$85,000.00 based on experience, education, availability, and qualifications.</p><p>No Benefits (Health, Dental, 401K) available for this position other than PTO.</p><p><b>How to Apply:</b></p><p>In person at our main office located at 1405 NW 6th St, Gainesville, FL 32601</p><p>Via Phone: (352) 415-2511 ext-4</p><p><i>By applying to this position, you understand that we may contact you via SMS test message, in which data rates may apply. Should you want to apply, but are not willing to accept text messages, please call our office directly.</i></p><p>An Equal Opportunity and Affirmative Action employer, Hopewell considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any legally protected status. We will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship.</p><p>Job Type: Full-time</p><p>Pay: $65,000.00 - $85,000.00 per year</p><p>Benefits:</p><ul><li>Paid time off</li></ul><p>Work Location: In person</p>

Digital Marketing & Events Director

Jex Recruitment | Connecting top talent with leading companies

<div>
 <p>
  <strong>
   Marketing Director &ndash; UAE
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Role Overview
  </strong>
 </p>
 <p>
  We are seeking an experienced and visionary
  <strong>
   Marketing Director
  </strong>
  to lead a brand strategy, marketing execution, and growth initiatives in the UAE. The ideal candidate will bring a balance of creativity, commercial acumen, and leadership, with a proven track record of building brands, driving campaigns, and delivering measurable results.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <strong>
   Strategy &amp; Leadership
  </strong>
 </p>
 <ul>
  <li>
   Develop and own the
   <strong>
    marketing strategy
   </strong>
   aligned with company objectives, focusing on brand awareness, customer acquisition, and retention.
  </li>
  <li>
   Lead and mentor a
   <strong>
    multifunctional marketing team
   </strong>
   (brand, digital, communications, creative, events, PR).
  </li>
  <li>
   Partner with leadership on
   <strong>
    business growth strategy
   </strong>
   , identifying market opportunities and competitive positioning.
  </li>
 </ul>
 <p>
  <strong>
   Brand &amp; Communication
  </strong>
 </p>
 <ul>
  <li>
   Build and strengthen the brand&rsquo;s
   <strong>
    identity, voice, and market presence
   </strong>
   across the UAE and wider GCC.
  </li>
  <li>
   Oversee
   <strong>
    integrated campaigns
   </strong>
   across digital, offline, and experiential channels.
  </li>
  <li>
   Ensure consistent and compelling
   <strong>
    brand messaging
   </strong>
   across all touchpoints.
  </li>
 </ul>
 <p>
  <strong>
   Performance &amp; Digital Marketing
  </strong>
 </p>
 <ul>
  <li>
   Drive
   <strong>
    data-driven marketing
   </strong>
   with KPIs for lead generation, engagement, and ROI.
  </li>
  <li>
   Oversee
   <strong>
    digital performance marketing
   </strong>
   , SEO/SEM, paid media, and CRM strategies.
  </li>
  <li>
   Leverage analytics and market insights to
   <strong>
    optimize campaigns
   </strong>
   and improve ROI.
  </li>
 </ul>
 <p>
  <strong>
   Partnerships &amp; PR
  </strong>
 </p>
 <ul>
  <li>
   Build strong relationships with
   <strong>
    media, agencies, and key stakeholders
   </strong>
   .
  </li>
  <li>
   Develop
   <strong>
    strategic partnerships and sponsorships
   </strong>
   to expand brand reach.
  </li>
  <li>
   Lead
   <strong>
    public relations
   </strong>
   initiatives to enhance the brand&rsquo;s reputation in the UAE market.
  </li>
 </ul>
 <p>
  <strong>
   Budget &amp; ROI
  </strong>
 </p>
 <ul>
  <li>
   Manage and allocate the
   <strong>
    marketing budget
   </strong>
   effectively, ensuring maximum impact and ROI.
  </li>
  <li>
   Report regularly on
   <strong>
    marketing performance, insights, and opportunities
   </strong>
   to the executive team.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications &amp; Experience
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business, or related field (MBA preferred).
  </li>
  <li>
   10+ years of marketing experience, with at least 5 years in a
   <strong>
    leadership role
   </strong>
   .
  </li>
  <li>
   Proven experience in the
   <strong>
    UAE/GCC market
   </strong>
   , with deep knowledge of consumer behavior and media landscape.
  </li>
  <li>
   Strong background in
   <strong>
    brand management, digital marketing, and communications
   </strong>
   .
  </li>
  <li>
   Exceptional leadership, communication, and stakeholder management skills.
  </li>
  <li>
   Fluent in English (Arabic is an advantage).
  </li>
 </ul>
 <p>
 </p>
</div>


Marketing Director

Vineyards Country Club

<div><div><b>Director of Marketing</b><br>
Vineyards Country Club &ndash; Naples, Florida<br>
</div><div>
Vineyards Country Club, a privately held and for-profit luxury club community in beautiful Naples, Florida, is seeking an experienced <b>Director of Marketing</b> to join our leadership team. This role is ideal for a results-driven marketing professional with a passion for digital strategy, brand growth, and member engagement in a premier hospitality and lifestyle setting.<br>
</div><div><b>
About Us:</b></div><div>
Vineyards Country Club offers an unmatched blend of championship golf, award-winning tennis and pickleball, a world-class wellness center, fine dining, and social experiences. As a family-owned, for-profit private club, we pride ourselves on personalized service, financial performance, innovation, and creating extraordinary member experiences.<br>
</div><div><b>
Position Overview:</b></div><div>
The Director of Marketing will lead the development, execution, and optimization of the club&rsquo;s digital presence. This position is responsible for elevating brand visibility, driving membership and catered event growth, and enhancing member communications across multiple channels.<br>
</div><div><b>
Key Responsibilities:</b></div><ul><li>
Develop and oversee the club&rsquo;s digital marketing strategy across web, email, SEO/SEM, paid media, and social platforms for various departments.</li><li>
Develop and execute an annual comprehensive marketing plan and budget that drives brand growth, engages members, and supports the club&rsquo;s strategic goals.</li><li>
Manage and optimize the Vineyards Country Club website for brand visibility (front end), member experience (back end), and qualified, segmented lead generation.</li><li>
Drive membership and banquet sales marketing campaigns within budgeted means, through effective digital initiatives, analytics, and targeted advertising.</li><li>
Plan and execute engaging email marketing campaigns to enhance sales and communications with prospects and members while accurately monitoring the data for efficiency and propensity.</li><li>
Create and manage content across digital channels that reflect the club&rsquo;s culture, brand, amenities, and lifestyle.</li><li>
High level use and tactical understanding of Google Analytics.</li><li>
Utilize analytics and reporting tools to track ROI and continuously improve digital performance.</li><li>
Collaborate with the Membership, Events, and Operations teams to collaboratively align campaigns with business goals.</li><li>
Design and manage engaging digital displays across the club and wellness center to showcase events, programs, and promotions.</li><li>
Stay current on digital marketing trends, emerging technologies, efficiencies, and best practices in the private club business and hospitality industries.</li><li>
Coordinate with marketing and public relations contractors to expand client engagement, reach, visibility, and penetration goals to obtain qualified leads for our sales department.</li><li>
Build and manage relationships with external partners and agencies to expand capabilities, optimize resources, and deliver measurable results.</li>
Acts as support to the Membership Director, Director of Catering &amp; Events Sales, and Senior Director of Activities, through a spirit of cooperation. Be trained in sales programs and facility tours for prospective members and clients.<br>
<li>
</li></ul><div><b>
Qualifications:</b></div><ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, or related field (Master&rsquo;s preferred).</li><li>
Minimum 5+ years of progressive experience in digital marketing, preferably in luxury hospitality, private clubs, or 5-Star Resorts.</li><li>
Strong expertise in SEO/SEM, Google Analytics, email platforms, and social media management. Previous experience with Club Essentials is highly desirable.</li><li>
Proven track record of driving growth and engagement through digital campaigns.</li><li>
Excellent leadership, project management, and communication skills.</li><li>
Creative thinker with data-driven decision-making skills.</li><li>
Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and/or design tools such as Canva or Figma.</li>
Skilled at utilizing CRM systems and databases to track engagement, identify trends, and enhance member experiences.<br>
<li>
</li></ul><div><b>
Why Join Vineyards Country Club?</b></div><ul><li>
Be part of a dynamic, forward-thinking leadership team.</li><li>
Opportunity to shape the digital presence and brand of one of Southwest Florida&rsquo;s premier private clubs.</li><li>
We offer a competitive salary and a comprehensive benefits package, including health, dental, and vision coverage, along with a matching 401(k) retirement plan.</li><li>
Work in a collaborative, family-owned environment where innovation and excellence are valued.</li><li>
Willing to discuss reimbursement of relocation expenses.</li></ul><br>
<b>
About Vineyards Country Club:</b><p><br>
Located in the heart of beautiful Naples, Florida, Vineyards Country Club is a private, non-equity club open to both residents and non-residents of the community. Founded in 1988, the Club is family-owned with a rich history and long-standing Naples reputation built with integrity, compassion and dedication to the complete Club experience. We are a drug-free workplace. Candidate must pass both a background check and drug screen. Vineyards Country Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, marital status, disability status, protected veteran status or any other characteristic protected by law.</p></div>

Director of Marketing

Sunny Health & Fitness, Inc.

<p><b>Position Overview:</b></p><p>Sunny Health &amp; Fitness is seeking a strategic, creative, and results-driven Marketing Director to lead the development and execution of our brand and marketing initiatives across multiple channels. This individual will play a pivotal role in shaping the company's brand identity, driving awareness, and supporting product launches through compelling campaigns, content, and customer engagement strategies. The ideal candidate is a hands-on leader with a strong background in digital marketing, team development, and cross-functional collaboration.</p><p><b>Key Responsibilities:</b></p><p><b>Marketing Strategy &amp; Execution</b></p><ul><li>Lead the development and implementation of the overall brand strategy, ensuring alignment with company goals and market positioning.</li><li>Develop marketing strategies for both new and existing products, with a focus on brand growth, awareness, and sales support.</li><li>Oversee execution of integrated marketing plans across digital, PR, events, and traditional marketing channels.</li></ul><p><b>Team Leadership &amp; Collaboration</b></p><ul><li>Direct, manage, and coach the marketing team to set clear goals, establish priorities, and ensure successful delivery of marketing initiatives.</li><li>Partner with Sales and Product Development teams to align marketing efforts with commercial objectives.</li><li>Collaborate closely with the creative and production teams to develop effective marketing materials, assets, and brand campaigns.</li></ul><p><b>Digital Marketing &amp; Content</b></p><ul><li>Guide and support the team in content production, ensuring high-quality, brand-aligned deliverables across platforms.</li><li>Manage and enhance the company&rsquo;s social media presence, driving engagement and brand recognition.</li><li>Lead digital campaigns (SEM/SEO, email, social media, display, affiliate, and marketplace) to drive traffic, engagement, and conversions.</li></ul><p><b>Data-Driven Marketing</b></p><ul><li>Conduct regular market research and competitive analysis to inform strategic decisions.</li><li>Develop and report on key marketing KPIs (traffic, engagement, conversions, etc.), and use insights to optimize future campaigns.</li><li>Establish testing strategies to evaluate and refine programs for effectiveness.</li></ul><p><b>Budget &amp; Resource Management</b></p><ul><li>Oversee the marketing budget, ensuring resources are allocated effectively to maximize ROI.</li><li>Monitor program performance and optimize spend across campaigns, platforms, and vendors.</li></ul><p><b>Qualifications:</b></p><ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communications, or related field.</li><li>Minimum of 5 years of experience in senior marketing roles, with proven success in leading digital marketing initiatives.</li><li>Experience in B2C and/or B2B retail environments, ideally with consumer product brands.</li><li>Strong knowledge of digital marketing channels including SEO/SEM, paid social, email, display, affiliate, and marketplace strategies.</li><li>Highly proficient in using analytics tools (Google Analytics, WebTrends, Google Ads, etc.) to inform decision-making.</li><li>Deep understanding of content marketing, creative development, and social media trends.</li></ul><p><b>Benefits:</b></p><ul><li>Medical, Dental, Vision Insurance.</li><li>Life Insurance: Fully covered by the company.</li><li>401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.</li><li>Paid Sick Leave</li><li>7 Paid Holidays</li><li>Paid Vacation</li><li>Company provides discounts for fitness equipment for our employees.</li></ul><p>Job Type: Full-time</p><p>Pay: $100,000.00 - $160,000.00 per year</p><p>Benefits:</p><ul><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Vision insurance</li></ul><p>Application Question(s):</p><ul><li>What is your pay expectation?</li></ul><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Work Location: In person</p>

Gapin Institute for Precision Medicine

<p><b>Director of Digital Marketing</b></p><p><b>Location:</b> Remote (U.S.-based a must)</p><p><b>Reports To:</b> Chief of Staff (Elizabeth)</p><p><b>Compensation:</b> Competitive salary + performance incentives</p><p><b>About Us</b></p><p>Gapin Institute and Peak Launch are redefining health optimization for high-performing leaders. We deliver concierge precision health programs that help executives reclaim their edge and feel 10 years younger.</p><p>We are seeking a <b>Director of Digital Marketing (DDM)</b> to own and optimize our digital growth engine &mdash; building funnels, running campaigns, and creating content that converts attention into measurable revenue.</p><p><b>Role Overview</b></p><p>This is a hands-on execution + performance role &mdash; not just vendor management. You will be responsible for building campaigns, writing copy, managing funnels, and delivering results.</p><p><b>Responsibilities</b></p><ul><li>Build and optimize funnels (landing pages, opt-ins, webinars, nurture sequences)</li></ul><ul><li>Write/direct copy for ads, LPs, and campaigns</li></ul><ul><li>Manage digital assets (graphics, video clips, creative) &mdash; outsource where needed but own outcomes</li></ul><ul><li>Run ROI-positive paid media campaigns (Google, Meta/Facebook, YouTube, retargeting, creative testing)</li></ul><ul><li>Repurpose podcasts, webinars, and events into scalable campaigns (social, email, funnels)</li></ul><ul><li>Own and manage the <b>content calendar</b> &mdash; integrating BD events, CEO thought leadership, and launches</li></ul><ul><li>Manage tagging, segmentation, and automation in CRM (GoHighLevel, Salesforce, ActiveCampaign, Zapier)</li></ul><ul><li>Deliver weekly KPI dashboards (CPL, ROAS, conversions, leads, CAC, LTV)</li></ul><p><b>Required Skills &amp; Experience (MUST HAVES)</b></p><ul><li>5+ years in <b>direct-response digital marketing</b> (high-ticket services preferred: health, coaching, consulting)</li></ul><ul><li>Proven track record of <b>copywriting + funnel builds</b> (ads, LPs, nurture emails)</li></ul><ul><li><b>CRM &amp; Automation Expertise:</b> GoHighLevel, Salesforce, or other enterprise CRM platforms</li></ul><ul><li><b>SEO/SEM Fundamentals:</b> ability to optimize content, campaigns, and reporting for search performance</li></ul><ul><li><b>AI Tools for Marketing:</b> practical experience with ChatGPT, Jasper, SurferSEO (or similar)</li></ul><ul><li>Skilled in <b>analytics &amp; reporting</b> (Google Analytics, Looker Studio, Databox)</li></ul><ul><li>Experienced with <b>ad platforms</b> (Google Ads, Meta Ads, YouTube)</li></ul><ul><li>Familiar with <b>WordPress/ClickFunnels</b> or other funnel builders</li></ul><ul><li>Ability to oversee or outsource <b>creative production</b> (Adobe Creative Suite, Canva, video editing) while ensuring quality outcomes</li></ul><ul><li>Data-driven problem solver; thrives on deadlines and accountability</li></ul><p><b>Bonus Experience</b></p><ul><li>Other CRM/automation tools beyond Salesforce &amp; GHL</li><li>Health optimization, biohacking, or longevity sector background</li><li>Video marketing + storytelling</li></ul><p><b>How to Apply</b></p><p>Send your application with:</p><ul><li>Subject line: <b>&ldquo;Director of Digital Marketing &ndash; [Your Name]&rdquo;</b></li><li>3&ndash;5 bullet points proving you&rsquo;ve built and scaled funnels/campaigns</li><li>Links to campaigns, funnels, or dashboards you&rsquo;ve created</li><li>(Optional) A short Loom video telling us why this role is yours</li></ul><p>Job Type: Full-time</p><p>Pay: $75,000.00 - $80,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li></ul><p>Application Question(s):</p><ul><li>Which CRM and automation platforms have you worked with (e.g., GoHighLevel, Salesforce, HubSpot, ActiveCampaign)?</li><li>Briefly describe your experience with SEO/SEM. Have you managed paid search or organic optimization campaigns before?</li><li>Provide an example of a campaign where you wrote or directed copy (ads, landing pages, emails) that directly led to improved conversions.</li><li>What KPIs do you track most often when optimizing digital campaigns (e.g., CPL, ROAS, CTR, conversion rate)?</li><li>Imagine a campaign has high CTR but very low conversion rate &mdash; what would be your first three steps to troubleshoot?</li><li>Which AI tools have you used for content creation, campaign optimization, or testing (e.g., ChatGPT, Jasper, SurferSEO)?</li></ul><p>Work Location: Remote</p>

Director of Digital Marketing

University of California Berkeley

Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011 About Berkeley
<br><br>
At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
<br><br>
As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value.
<br><br>
We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles , Principles of Community , and Strategic Plan .
<br><br>
At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. Find out more about how you can grow your career at UC Berkeley.
<br>Departmental Overview
<br><br>
The Department of Intercollegiate Athletics consists of more than 250 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA). We are currently seeking a Director, Digital Media. We are looking for a creative and forward thinker, someone who can lead talented people, is analytical and strategic, while also diving right into the execution of our marketing campaigns.
<br>Application Review Date
<br><br>
<b>The First Review Date for this job is:</b> September 19, 2025
<br>Responsibilities
<br><br>
The Director of Advertising & Digital Marketing will play a key role in shaping Cal Athletics' communications strategy by developing a unified view of the customer, refining the customer journey, and delivering personalized content across all channels and devices. This position will lead the department's overall email marketing strategy, including the creation, launch, management, and optimization of segmented and targeted programs aimed at driving demand generation, improving retention, and building customer loyalty. In addition to email marketing, the Director will oversee the digital strategy to support revenue generation efforts across various platforms. This includes tracking key metrics, measuring ROI, reporting on campaign successes, and continuously optimizing campaigns to ensure the best possible results.
<br><br>
Shaping Cal Athletics' digital strategy by developing a unified view of the customer, refining the customer journey, and delivering personalized content across all channels and devices.
<br>Develop and execute digital advertising strategies, including paid social media, SEO/SEM, and other targeted campaigns for football, men's basketball, women's basketball, and other ticketed sports, as well as licensing and fundraising initiatives.
<br>Create synergy between digital marketing, organic social media, and traditional
<br>advertising (television and radio commercials, media trade opportunities) to
<br>maximize revenue streams.
<br>Collaborate with the ticket office to create and manage email marketing campaigns within the Paciolan and Eloqua systems to maximize revenue opportunities.
<br>Produce and facilitate a cohesive communication strategy for all revenue-generating initiatives, including email, direct mail, social media, mobile applications, and digital
<br>advertising campaigns for ticket sales, capital projects, fundraising, multimedia rights, and licensing.
<br>Conduct market research on fan engagement and customer behavior to improve retention, awareness, interest, and sales efforts. Educate internal stakeholders on
<br>insights for developing incentive programs, pricing strategies, and marketing policies.
<br>Manages digital staff performance, career development, and adherence to job standards. Responsible for all aspects of the supervision of the unit.
<br>Manage assigned unit budget. Leverage resources across departments to create efficiencies in workflow, budget allocation, and information sharing.
<br>Develop internal processes to improve strategic planning, platform development, and technology investments.
<br>Coordinate cross-functional efforts with other internal units, ensuring alignment with overall business objectives and marketing strategies.
<br>This individual is responsible for guiding the day-to-day operations of the digital marketing team, including the development of fan-facing content, storytelling, and marketing campaigns that drive both engagement and revenue growth. They work cross-functionally with key stakeholders in ticketing, development, sponsorships, and student engagement to ensure cohesive, results-driven marketing strategies.
<br>Build relationships with external companies and organizations, including non-campus affiliates, as necessary.
<br>Participate in game days/nights and other relevant events to support marketing initiatives.
<br>As a supervisor, this role provides leadership and mentorship to a team of digital marketing professionals, fostering innovation, collaboration, and professional development. The Director is empowered to make critical strategic decisions that drive fan growth and enhance the overall Cal Athletics brand. They exercise sound judgment within program and department policies while identifying opportunities for marketing innovation, maximizing business impact, and expanding the fan base. The Director also collaborates with internal and external partners to ensure consistent messaging, effective audience targeting, and successful campaign outcomes.
<br>Required Qualifications
<br><br>
Bachelor's degree in Marketing, Communications, or a related field.
<br>5+ years of experience in digital marketing, including email marketing, content creation, and analytics, preferably in a sports or entertainment context.
<br>Expertise in email marketing platforms (Paciolan, Eloqua, or similar) and marketing automation tools.
<br>Strong understanding of digital advertising, SEO/SEM, and paid social media strategies.
<br>Proven ability to track and analyze campaign performance with a focus on engagement, conversion, ROI/ROAS, and lead generation.
<br>Experience in developing and executing comprehensive marketing strategies across multiple digital channels.
<br>Strong written and verbal communication skills, with the ability to present insights and recommendations to leadership.
<br>Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
<br>Knowledge of fan engagement and customer behavior analysis to improve marketing efforts.
<br>Strong project management skills and attention to detail.
<br>Ability to work in a fast-paced environment, balancing competing priorities and deadlines.
<br>Knowledge of applicable NCAA and ACC rules and regulations. Salary & Benefits
<br><br>
For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.
<br><br>
Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.
<br><br>
The budgeted salary or hourly range that the University reasonably expects to pay for this position is $85,000 - $95,000.
<br><br>
The entire range is $74,400 - $103,800.00
<br><br>
This position is exempt and paid monthly.
<br>This is a 100% full-time (40 hours per week), career position that is eligible for full UC benefits.

Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011

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Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011