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digital marketing and growth senior manager

digital marketing manager

Tersane İstanbul

<div>
 
 
 Tersane &Idot;stanbul
 
 , the new coastal destination of the city set amid a unique heritage and the idyllic beauty of the Golden Horn. With its historic landmarks, unmatched blend of unique lifestyles and gastronomical delights, luxury homes and hotels, and a vibrant cultural calendar, Tersane &Idot;stanbul will enhance your quality of life and be your gateway to a thriving community that will connect Istanbul to the future.
 
 
 
 
 
 
 Tersane &Idot;stanbul
 
 has a unique open-air luxury shopping experience for top international and local brands, a multilevel and all-weather retail link, a designer&rsquo;s hub hosting the concept stores tailored for generation Z, fashion festivals and more.
 
 
 
 
 
 To provide a satisfactory mix of hospitality, living, and retail spaces, Tersane Istanbul features three luxury hotels, including
 
 Rixos Tersane &Idot;stanbul
 
 and
 
 Ali&eacute;e &Idot;stanbul
 
 . Meanwhile, serviced apartments ranging from lofts to seaside mansions will become an attractive opportunity for those who would like to call Tersane Istanbul &ldquo;home.&rdquo; Each hotel at Tersane Istanbul will have a distinctive character and cater to a wide array of tastes. Providing resort-style luxury, these hotels will be inspired by the local culture, history, as well as community spirit of the area.
 
 
 
 
 
 
 Digital Marketing Manager
 
 position at
 
 Tersane &Idot;stanbul
 
 will be responsible for overseeing Digital Performance at the entire facility.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Plan, develop and execute annual/monthly digital marketing plan including online distribution management, social media, paid advertising, mobile marketing, tracking and analysis.
 </li>
 <li>
 Manage strategy for the Hotel and restaurant partners&rsquo; social media channels, including content calendar creation, post scheduling and community management to curate engaging content that showcases Brand DNA while increasing audience size and engagement.
 </li>
 <li>
 Develop paid media briefs and manage schedule, content, and performance in tandem with agency.
 </li>
 <li>
 Works closely with each department at Hotel to identify and produce social media content opportunities.
 </li>
 <li>
 Review SEO ranking and reporting with corporate and agency to implement SEO improvements for Hotel website.
 </li>
 <li>
 Analyze sentiment metrics and own online reputation management, including all third-party sites for the Hotel&rsquo;s business segments.
 </li>
 <li>
 Drive online traffic through digital marketing campaign.
 </li>
 <li>
 Establish goals, measure performance of digital campaigns and assess against goals.
 </li>
 <li>
 Analyze return on investment of digital campaigns and utilize data to enhance digital marketing strategy.
 </li>
 <li>
 Perform Search Engine optimization / Search Engine Marketing functions to drive ROI and conversion rate from direct web bookings.
 </li>
 <li>
 Maintain hotel website and mobile app in multiple languages and coordinate enhancements to the site design and layout.
 </li>
 <li>
 Conduct regular audits to ensure website is optimized for high quality custom images, contents and links.
 </li>
 <li>
 Proofread all online marketing materials including website is optimized for high quality custom images, content, reservation templates, e-newsletters.
 </li>
 <li>
 Regularly audit content, images and star rating on OTAs and Meta Search sites.
 </li>
 <li>
 Execute OTA marketing and merchandising tactics as needed (eg; Expedia Travel ads). Build strong partnership with OTA partners.
 </li>
 <li>
 Maintain the image library and ensure that all online photo and video content, written content, promotions, advertising and other resort materials are in keeping with Rixos guidelines and reflect the highest level of professionalism in content and presentation.
 </li>
 <li>
 Stay up-to-date and communicate industry and competitive trends, with a focus in the international online travel landscape.
 </li>
 <li>
 Develop, execute, manage and analyze social media and digital marketing campaigns to support audience outreach and marketing goals for the resort.
 </li>
 <li>
 Manage and execute effective ads on Facebook, Instagram, Google and YouTube.
 </li>
 <li>
 Conduct a benchmark regularly with key competitors (local, national, international) and in the luxury space (travel, retail) to determine opportunities to improve our Digital position.
 </li>
 </ul>
 
 
 
 
 
 Required Skills
 
 
 
 
 
 <ul>
 <li>
 Undergraduate and/or graduate degree.
 </li>
 <li>
 Five to seven years of experience in a digital marketing capacity including management of multiple social media handles.
 </li>
 <li>
 Fluent English communication proficiency.
 </li>
 <li>
 Experience in creating digital strategies to drive consumer engagement.
 </li>
 <li>
 Photography and video skills and an eye for aesthetic.
 </li>
 <li>
 Attention to detail and organization.
 </li>
 <li>
 Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
 </li>
 <li>
 Ability to manage third-party agencies, partners, and vendors.
 </li>
 <li>
 Proficient in Microsoft Office Suite.
 </li>
 </ul>
</div>

Digital Marketing Manager

Wingie Enuygun Group

<div>Wingie Enuygun Group is Turkey&rsquo;s leading travel marketplace with more than 20 million visitors and 70 million page impressions each month. With its user-focused service, more than 500,000 travelers worldwide book their flights on Wingie Enuygun Group every month.
We invite you to have the opportunity to work in Wingie Enuygun Group's young and dynamic team.
We are looking for a &quot;Digital Marketing Manager&quot; for Wingie Enuygun Group's growing Digital Marketing team. With this position, you will have the chance to take part in the team that has developed one of the most successful internet businesses in Turkey. 
Requirements
What makes you special?<ul>
<li>
7&ndash;10+ years in performance marketing with demonstrated leadership in high-scale digital environments (e-commerce, travel-tech strongly preferred).</li>
<li>Deep expertise in Google Ads (Search/App/YouTube), Meta, Programmatic DSPs, and affiliate ecosystems.</li>
<li>Advanced knowledge of GA4, MMPs, GTM, Looker/BigQuery, and attribution systems.</li>
<li>Strong quantitative background: comfortable with complex data, forecasting, CAC/LTV modelling, and incrementality understanding.</li>
<li>Business acumen: able to connect media performance to P&amp;L impact, contribution margins, and revenue planning.</li>
<li>Effective cross-functional partner with Product, Tech, Analytics, and Commercial teams.</li>
<li>Fluent in English; able to work with global partners and stakeholders.</li>
Ambitious, structured, analytical, and comfortable in high-speed, AI-first environments. 
<li>
</li>
</ul>What will you do?<ul>
<li>
Develop a multi-country paid media roadmap aligned with Enuygun&rsquo;s strategic growth priorities.</li>
<li>Scale performance channels with disciplined budget allocation, automation, and structured experimentation (bidding, creatives, segmentation).</li>
<li>Lead creative effectiveness by deploying structured test frameworks (UGC, video, dynamic feed assets).</li>
<li>Manage forecasting, scenario modeling, and sensitivity analysis for performance budgets.</li>
<li>Serve as the performance thought-leader across the organisation &mdash; educating teams on best practices, trends, and automation opportunities.</li>
<li>Guide new market launches, ensuring rapid testing, sizing, and performance ramp-up.</li>
</ul>
Benefits<ul><li>What do we offer?</li></ul> 
<ul><li>
The opportunity to work with the latest technologies and tools which serve the needs of millions of travelers worldwide,</li>
<li>The chance to witness firsthand how we have managed to become a rapidly scaling and now globalized e-commerce company in Turkey and to be a part of a culture that centers around data, productivity, and customer satisfaction,</li>
<li>Lifelong learning, development, and growth opportunities with ongoing training sessions, internal and external training programs, and free access to e-learning platforms such as Coursera, Udemy, Symfonycasts, Lynda, Edx, Oreilly,</li>
<li>Appointments with our nutritionist for you to take a step towards healthier lifestyle,</li>
<li>Netflix Gift Card so that you can unwind after a productive day by watching your favorite shows,</li>
<li>A comprehensive orientation program to get you acquainted with the Wingie Enuygun team and start contributing from the first day,</li>
<li>An office environment without a dress code,</li>
<li>Meal card for lunch and daily access to healthy snacks (Multinet),</li>
<li>Social club memberships (Animal Protection Club, Basketball Club, Football Club, Volleyball Club, Game Club, Culture and Art Club),</li>
<li>Complementary health insurance (Anadolu Sigorta),</li>
<li>Life insurance (Zurich),</li>
<li>Commuter benefits covering the number of days you come to the office,</li>
<li>Two big parties to celebrate your successes with your team,</li>
<li>Discounts on flight tickets and hotel reservations from Wingie Enuygun Group,</li>
<li>Carrefour Gift Card to contribute to grocery shopping once a year,</li>
<li>Marriage and birth gifts</li></ul></div>

Odeabank

<div>
 
 
 Qualifications :
 
 
 
 
 
 
 &bull; Bachelor&rsquo;s degree in Business, Marketing, Economics, or Engineering. (preferably in Engineering)
 
 
 &bull; Minimum 7+ years of experience in digital marketing, performance media, media buying operations
 
 
 &bull; Experience in finance, telecom, or other large-scale corporate sectors.
 
 
 &bull; Advanced knowledge of Google Ads, Meta, DV360, TikTok, Adjust, Analytics, Tag Manager, and QlikSense.
 
 
 &bull; Proficient in SEO and web analytics tools (Google Search Console, Ahrefs, Semrush).
 
 
 &bull; Strong analytical mindset with expertise in ROI, CPA, LTV, and acquisition metrics.
 
 
 &bull; Experience with MMM, attribution modeling, and data-driven optimization.
 
 
 &bull; Ability to connect analytical insights with creative strategy and performance.
 
 
 &bull; Excellent leadership, communication, and stakeholder management skills.
 
 
 &bull; Fluent in English
 
 
 
 
 
 
 Job Description :
 
 
 
 
 
 
 &bull; Develop and implement end-to-end digital marketing strategies aligned with the bank&rsquo;s growth goals, managing media buying, performance marketing, and customer acquisition.
 
 
 &bull; Plan and optimize investments across programmatic, social, video, and aggregator platforms; monitor key KPIs (CPL, ROI, active customer acquisition, etc.)
 
 
 &bull; Work closely with media agencies and tech partners to ensure seamless campaign execution and optimization.
 
 
 &bull; Analyze performance via tools like Adjust, DV360, QlikSense, and Tag Manager, generating data-driven insights and reports for senior management.
 
 
 &bull; Manage audience segmentation and conversion tracking through DMP,CRM and CDP platforms.
 
 
 &bull; Leverage MMM, multi-touch attribution, and A/B testing results to maximize efficiency and ROI.
 
 
 &bull; Collaborate with content and UX teams to translate insights into creative improvements and stronger conversion messaging.
 
 
 &bull; Oversee SEO, analytics, and UX performance of digital assets; plan initiatives to boost organic visibility and engagement.
 
 
 &bull; Manage digital budgets effectively, linking campaign results to acquisition and conversion goals.
 
 
 &bull; Ensure alignment of digital marketing strategies with brand, product, and campaign objectives across teams.
 
</div>

Digital Marketing Assistant Manager

Volkswagen Doğuş Finansman A.Ş. (vdf)

<div>
 
 
 About the company:
 
 
 
 Volkswagen Do&gbreve;u&scedil; Finans (vdf), established in 1999 as a joint venture between Volkswagen Financial Services A.G. (51%) and Do&gbreve;u&scedil; Group (49%), specializes in providing financing solutions for Volkswagen Group brands, including Volkswagen Passenger Car, Volkswagen Commercial Vehicle, Audi, SEAT, &Scaron;KODA, Porsche, Bentley, Lamborghini, Scania, and MAN. Additionally, vdf offers financing options for second-hand vehicles under DOD, Do&gbreve;u&scedil; Group&rsquo;s used vehicle brand and business, engaged in buying, selling and trade ins. Offering a comprehensive range of vehicle loans, insurance products and services through a single payment plan, vdf streamlines the process as a one-stop shop for customers. With its long years of expertise in vehicle financing, vdf creates new and special financial solutions tailored to customer needs and enables them to drive away in their dream vehicles directly from authorized dealers. vdf distinguishes itself in the sector with its simplified procedures, customer-centric approach, competitive interest rates and flexible payment plans.
 
 
 At vdf, we prioritize our customers&rsquo; needs and expectations, offering high value-added products, fostering loyalty and building long-term relationships. We maintain a motivated and high-performing workforce, striving to achieve excellence through collaborative and supportive work environments. Our goal is to add value both within our areas of responsibility and also to the broader business landscape.
 
 
 
 
 
 
 Careers at vdf:
 
 
 
 At vdf, our core values are
 
 &ldquo;Trust,&rdquo; &ldquo;Courage&rdquo; and &ldquo;Customer Orientation&rdquo;.
 
 
 
 We aim to attract talented individuals who will add value to our company and grow into future leadership roles through succession plans. We seek candidates who are well-educated, open to change, dynamic, committed to continuous self-improvement, team players and aligned with our values.
 
 
 We believe that providing our employees with diverse career opportunities that allow them to realize their full potential will encourage internal development and motivation. We are dedicated to the ongoing development and support of our human resource, preparing them to meet the evolving needs of our company and to take on future roles within the organization.
 
 
 
 
 
 
 &ldquo;We are ethical.&rdquo;, &ldquo;We hire people who act with integrity." &ldquo;We work transparently and objectively."
 
 
 
 
 
 
 vdf is looking for a
 
 "Digital Marketing Assistant Manager
 
 " that you may find the details below:
 
 
 
 
 
 
 Job Description:
 
 
 <ul>
 <li>
 Support the day-to-day coordination and execution of digital marketing across all platforms and ensuring timely delivery.
 </li>
 <li>
 Monitor and report on media performance across paid channels using tools, identifying key learnings and opportunities for ongoing optimization.
 </li>
 <li>
 Utilize analytics platforms to track user behavior, campaign effectiveness, and conversion data.
 </li>
 <li>
 Assist in defining KPIs for digital marketing activities and prepare monthly and quarterly reports by analyzing performance metrics, delivering clear and actionable insights.
 </li>
 <li>
 Demonstrate strong analytical skills with the ability to interpret digital metrics and derive meaningful conclusions to support data-informed decisions.
 </li>
 <li>
 Manage and optimize SEO/SEM and content marketing activities to increase organic traffic.
 </li>
 <li>
 Provide operational support in e-commerce campaign execution and weekly performance tracking; contribute to ongoing analysis and reporting to support optimizations.
 </li>
 <li>
 Coordinate with agencies and internal stakeholders to improve the user experience of the website.
 </li>
 <li>
 Contribute to digital content creation and adaptation for paid and organic channels, and analyze performance to inform improvements.
 </li>
 <li>
 Manage local social media channels (organic and paid) by coordinating content calendar execution, handling basic community interactions, and tracking engagement and reach metrics.
 </li>
 <li>
 Coordinate the development of promotional microsites and landing pages, ensuring alignment with global digital brand guidelines and technical standards.
 </li>
 <li>
 Stay updated on emerging digital trends and tools; support vendor coordination and media execution processes, particularly for performance-driven campaigns.
 </li>
 <li>
 Contribute to projects that enhance brand awareness, customer experience, and the growth of digital sales channels.
 </li>
 <li>
 Ensure alignment with guidelines for all digital marketing activities.
 </li>
 <li>
 Assist in monitoring the digital marketing budget and analyzing performance results.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree in Business Administration, Marketing, Communications, or a related field is preferred.
 </li>
 <li>
 More than 7 years of experience in digital marketing, communications, or media.
 </li>
 <li>
 Insurance and banking sector experience is a plus.
 </li>
 <li>
 Hands-on experience with
 
 Meta Ads Manager, Google Ads, related
 
 platforms and MS Clarity tool experience are a plus.
 </li>
 <li>
 Experience in programmatic advertising, influencer marketing, and content marketing is advantageous.
 </li>
 <li>
 Demonstrated experience in digital media, sponsorships, event marketing, and influencer collaborations. Strong knowledge of social media platforms and current content trends/styles.
 </li>
 <li>
 Solid understanding of digital media channels, including social media, programmatic advertising, and influencer marketing.
 </li>
 <li>
 Strong analytical thinking, reporting and project management skills.
 </li>
 <li>
 Proficiency in English is required.
 </li>
 <li>
 Excellent communication skills, a team player with an innovative mindset.
 </li>
 </ul>
</div>

Şölen

<div>
 
 
 About &Scedil;&ouml;len
 
 
 
 &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 
 
 
 
 
 &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 
 
 
 
 
 Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 
 
 
 
 
 We are now seeking a
 
 Digital Marketing Lead
 
 to elevate our digital presence and drive brand growth through impactful digital strategies.
 
 
 
 
 
 
 Role Overview
 
 
 
 As the Digital Marketing Lead, you will be responsible for developing and executing end-to-end digital marketing strategies that enhance brand visibility, consumer engagement, and business performance across all digital channels. This strategic role requires strong leadership, analytical thinking, and a deep understanding of digital trends, platforms, and tools. You will work closely with brand, media, e-commerce, and creative teams while reporting directly to the CMO.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead the development and execution of &Scedil;&ouml;len&rsquo;s digital marketing strategy including its applications.
 </li>
 <li>
 Manage digital media planning and performance marketing efforts (including programmatic, social, search, and video)
 </li>
 <li>
 Develop and execute data and application strategy for Solen
 </li>
 <li>
 Oversee social media content strategies and digital campaigns for brand awareness and engagement
 </li>
 <li>
 Collaborate with brand teams and agencies to deliver best-in-class digital creative and communication
 </li>
 <li>
 Track and analyze campaign performance using key KPIs and analytics tools; optimize based on insights
 </li>
 <li>
 Lead digital footprint of the brands (including website, applications, data strategy and content marketing initiatives)
 </li>
 <li>
 Ensure digital marketing activities are aligned with global brand strategies and local market dynamics
 </li>
 <li>
 Drive innovation and digital transformation across the marketing function
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Digital Media or related field
 </li>
 <li>
 Minimum 10 years of digital marketing experience, preferably in FMCG or consumer brands
 </li>
 <li>
 Proven track record of developing and executing digital strategies that drive brand and business results
 </li>
 <li>
 Strong knowledge of digital media buying, social platforms (Meta, TikTok, YouTube), SEO/SEM, and performance marketing tools
 </li>
 <li>
 Experience in working with creative and media agencies
 </li>
 <li>
 Data-driven mindset with excellent analytical and reporting skills
 </li>
 <li>
 Proficiency in tools such as Google Analytics, Meta Business Manager, Google Ads, and marketing automation platforms
 </li>
 <li>
 Excellent communication, project management, and stakeholder engagement skills
 </li>
 <li>
 Fluent in English (written and spoken)
 </li>
 </ul>
 
 
 
 
 
 Why Join &Scedil;&ouml;len?
 
 
 <ul>
 <li>
 Join a fast-growing global FMCG brand rooted in innovation and creativity
 </li>
 <li>
 Lead strategic digital initiatives with real business impact
 </li>
 <li>
 Work in a dynamic, collaborative, and flexible environment
 </li>
 <li>
 Be part of a marketing team that embraces technology and transformation
 </li>
 </ul>
 
 
</div>

Digital Marketing Lead

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

Aktif Bank

<div>
 
 
 Digital Communications and Social Media Assistant Manager/Manager
 
 
 
 
 If you are in for an experience without limits at Aktif Bank, this position is what you are looking for.
 
 
 
 
 
 
 
 Perhaps, you are the teammate who will join us as &ldquo;Digital Communications and Social Media Assistant Manager/Manager&rdquo; and with whom we will accomplish great things together.
 
 
 
 
 
 
 
 WHY SHOULD YOU APPLY?
 
 
 
 Bachelor's degree preferably in advertising other relevant fields
 
 <ul>
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 Minimum 4 years of experience in digital brand communication and social media management
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 Experience in managing digital brand awareness campaigns
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 Ability to manage content for multiple social media channels. Tiktok experience is a must.
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 A forward thinking mindset and hands-on experience in using AI tools for creative content development are highly valued
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 Analytical mindset for analyzing data
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 Proactive and creative thinker
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 Good at peer to peer communication
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 Customer focused
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 Experience in banking industry is a plus
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 High proficiency in English
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 </ul>
 
 
 
 
 If yes, apply immediately.
 
 
 
 
 
 
 THIS IS YOUR ONE DAY AT WORK. HOW DOES IT SOUND?
 
 
 
 Working with advertising and social media agencies for creative content production processes
 
 
 Defining the digital communications and social media strategies in line with main brand strategies
 
 
 Managing Aktif Bank&rsquo;s and its digital bank N Kolay&rsquo;s social media channels
 
 
 Creating collaborative and synergistic projects with brands within the Aktif Bank ecosystem
 
 
 Leading and coordinating innovative digital brand marketing initiatives for our Passo brand in collaboration with the business unit team
 
 
 Creating both always on and ATL campaign related digital projects
 
 
 Analyzing digital assets of the competitors, defining best practices. Reporting the analyses to the brand communication team.
 
 
 Working closely with the performance marketing team and delivering the necessary assets
 
 
 Working in cooperation with the social media monitoring team, supervising the brand&rsquo;s tone of voice in monitoring responses
 
 
 Ensuring all contents are following customer experience principles
 
 
 Following digital, AI and social media trends both locally and global scale and keeping the brand communication team up to date on latest trends
 
 
 We are waiting for your application.
 
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Digital Communications and Social Media Assistant Manager/Manager

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