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digital marketing specialist Jobs in Istanbul Turkey

digital marketing specialist

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creative digital marketer

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digital marketing communication specialist

senior digital marketing manager Jobs in Istanbul Turkey

senior digital marketing manager

digital marketing manager

Sanction Scanner

<div>
 
 🚀 Join Sanction Scanner as a Digital Marketing Manager (B2B)!
 
 
 
 Are you a detail-oriented marketer with a passion for content creation and digital strategy? Sanction Scanner -3x Deloitte Fast 50 Winner- is a leader in RegTech, and we're looking for a Senior Marketing Specialist to help drive brand awareness, generate leads, and support our mission to prevent financial crime. If you're experienced in B2B marketing, skilled in content creation, and ready to make a meaningful impact, this role could be perfect for you!
 
 
 
 🌟 Why You'll Love Working with Us
 
 
 
 <ul>
 <li>
 Purposeful Work: Contribute to a global mission in financial security and compliance
 </li>
 <li>
 Growth-Focused Environment: Work in a supportive culture that values professional development
 </li>
 <li>
 Collaborative Team: Join a team that values your creativity and strategic insights
 </li>
 <li>
 Dynamic Role: Enjoy a diverse range of responsibilities, from content creation to campaign management
 
 
 </li>
 </ul>
 
 📋 What You'll Be Doing
 
 
 
 <ul>
 <li>
 Marketing Strategy &amp; Planning: Assist in developing and implementing marketing plans that align with business goals
 </li>
 <li>
 Content Creation: Create and manage content across social media, website, and email marketing channels to engage and inform our audience
 </li>
 <li>
 Market Research &amp; Analysis: Conduct research and competitor analysis to identify trends, opportunities, and areas for differentiation
 </li>
 <li>
 Event &amp; Campaign Coordination: Organize and coordinate marketing events and campaigns to boost brand visibility and drive lead generation
 </li>
 <li>
 Analytics &amp; Reporting: Monitor and analyze marketing metrics, compiling reports to measure performance and guide strategy adjustments
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 🎓 What We're Looking For
 </li>
 <ul>
 <li>
 Experience: Proven experience in content creation, copywriting, and digital marketing, ideally in B2B
 </li>
 <li>
 Skills:
 </li>
 <ul>
 <li>
 Strong written and verbal communication skills in English
 </li>
 <li>
 Knowledge of marketing principles and strategies, with experience across digital platforms
 </li>
 <li>
 Proficiency in social media management and digital marketing tools
 </li>
 </ul>
 <li>
 Mindset: Independent, organized, and detail-oriented with the ability to work effectively both solo and within a team
 
 
 </li>
 </ul>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 A Competitive Compensation Package - NET Salary payment with additional fringe benefits
 </li>
 <li>
 A meal compensation that is actually enough for a decent &amp; nutritious lunch
 </li>
 <li>
 Inclusive Health Benefits - We are here for you with comprehensive support whenever you need it
 </li>
 <li>
 Strong Appreciation and Reward Culture - Your impact on Sanction Scanner's grow will be appreciated
 </li>
 <li>
 Digital Membership Support - A balance you can use for your digital memberships
 </li>
 <li>
 Learning never ends! Training budget to help you grow in your role, gain new skills, and learn new things!
 </li>
 <li>
 No Dress Code. Dress as you like
 </li>
 <li>
 Dream Team. Be a part of great team and grow together
 </li>
 <li>
 Software support. Subscription to any software you might need to perform at your best
 </li>
 <li>
 Experience an international work environment that fosters positive energy through a caring team
 </li>
 <li>
 Be a part of shaping the future of Sanction Scanner by joining our innovative creators
 
 
 </li>
 </ul>
 We provide equal opportunity to all, we do not discriminate based on gender, sexual orientation, disabilities, religion, or social origin.
</div>

Digital Marketing Manager

Eczacıbaşı Holding

<div>
 
 
 Eczac&inodot;ba&scedil;&inodot; Holding
 
 
 
 Established by Dr. Nejat F. Eczac&inodot;ba&scedil;&inodot; in 1942, Eczac&inodot;ba&scedil;&inodot; Group is one of Turkey's leading industrial conglomerates, operating primarily in construction products, consumer products, healthcare, and natural resources sectors for both national and international markets. It has a total of 50 entities, including one foreign partnership, more than 13,500 employees also engaging in real estate development, natural resources, and information technology.
 
 
 
 
 
 
 What Do We Expect from Our New Team Member?
 
 
 
 
 
 <ul>
 <li>
 Own and shape the end-to-end digital marketing vision, covering paid media, performance channels, brand campaigns, and data-driven decision-making across all platforms (Meta, Google, TikTok, Programmatic, Marketplaces, and emerging channels).
 </li>
 <li>
 Lead and mentor the entire digital marketing department, including managers and specialists in performance marketing, SEO, analytics, and creative production.
 </li>
 <li>
 Set strategic priorities that balance brand-building with aggressive acquisition and revenue targets in a highly competitive FMCG landscape.
 </li>
 <li>
 Collaborate cross-functionally with brand marketing, trade marketing, e-commerce, and sales teams to align digital execution with overarching business goals.
 </li>
 <li>
 Define and enforce governance on budget allocation, campaign frameworks, measurement standards, naming conventions, and best practices across channels.
 </li>
 <li>
 Oversee performance and brand campaigns, ensuring tactical excellence and strategic clarity, while maintaining the agility to pivot based on data and market dynamics.
 </li>
 <li>
 Represent digital marketing at the senior leadership level, providing regular reporting, insights, and recommendations that impact business strategy.
 </li>
 <li>
 Foster a culture of experimentation, innovation, and continuous improvement&mdash;encouraging the team to challenge assumptions, test boldly, and share learnings transparently.
 </li>
 <li>
 Stay ahead of industry trends, ad tech developments, and consumer behaviour shifts, translating them into competitive advantage for the brand.
 </li>
 </ul>
 
 
 
 
 
 You are exactly the person we are looking for!
 
 
 
 
 Your team is waiting for you!
 
 
 
 
 
 
 
 What kind of teammate are we looking for?
 
 
 <ul>
 <li>
 10+ years of experience in digital marketing, including significant leadership of teams and budgets in FMCG, retail, or similarly fast-paced industries.
 </li>
 <li>
 Proven track record of scaling performance channels profitably while building brand equity in crowded markets.
 </li>
 <li>
 Deep expertise across major platforms&mdash;Google Ads, Meta, TikTok, programmatic ecosystems, and retail media.
 </li>
 <li>
 Comfortable defining strategy and rolling up sleeves when needed&mdash;this is not an ivory tower role.
 </li>
 <li>
 Skilled at navigating complex organizations, influencing senior stakeholders, and aligning cross-functional priorities.
 </li>
 <li>
 Fluent in digital analytics and measurement frameworks, able to translate marketing metrics into actionable business insights.
 </li>
 <li>
 Strong leadership presence, with a track record of hiring, coaching, and retaining high-performing teams.
 </li>
 <li>
 Exceptional communication in Turkish and English; you can inspire a team and influence a boardroom in equal measure.
 </li>
 <li>
 Preferred: Experience in FMCG marketing or working with top-tier FMCG brands, either in-house or agency side.
 </li>
 </ul>
 
 
 
 
 &laquo;You should live your career, development, life and future at Eczac&inodot;ba&scedil;&inodot;!&raquo;
 
 
 
 
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A seat at the table in one of the country&rsquo;s most respected FMCG companies, with the resources and scale to make a true impact.
 </li>
 <li>
 The opportunity to build and lead an in-house center of excellence in digital marketing.
 </li>
 <li>
 A collaborative culture that rewards innovation, accountability, and results.
 </li>
 <li>
 Competitive compensation and benefits designed to attract the best talent.
 </li>
 </ul>
 
 
 
 
 
 What is here for you?
 
 
 <ul>
 <li>
 You can continuously improve your personal, professional, and technical competencies by participating in our education programs that support you and your career.
 </li>
 <li>
 Opportunities for global opportunities and rotation among more than 120 international markets among more than 40 organizations can always knock on your door.
 </li>
 <li>
 At Eczac&inodot;ba&scedil;&inodot;, leave entitlements are calculated based on the employee's total work experience and come with your employment.
 </li>
 <li>
 We always applaud successes with different reward methods.
 </li>
 <li>
 With work models differentiated according to the nature of the job, you can take advantage of location-independent or hybrid work opportunities and determine your own working hours with flexible working hours.
 </li>
 <li>
 Being a mother or father at Eczac&inodot;ba&scedil;&inodot; is a privilege. Monthly nursery aid is provided to working mothers at Eczac&inodot;ba&scedil;&inodot;, and working fathers are entitled to 21 days of paternity leave. We are determined to ensure equal opportunities in employment.
 </li>
 <li>
 We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or seniority status. #WeDoNotDifferentiateBetweenJobsForWomenAndMen.
 </li>
 </ul>
 
 
</div>

SENIOR DIGITAL MARKETING MANAGER

Maximum Property

<div>
 Maximum Property Careers
 
 
 Join Maximum team for the maximum professional experience.
 
 
 Maximum Property Careers
 
 
 Join Maximum team for the maximum
 
 
 professional experience.
 
 
 Open Roles
 
 
 
 Marketing Manager
 
 
 
 at Maximum property (View all jobs)
 
 
 
 Full Time
 
 
 
 
 Position Summary
 
 
 
 As a Marketing manager you will be responsible for optimizing our marketing strategies, promote our company&rsquo;s brand and services. In this role, you will manage the marketing department&rsquo;s budget and staff, as well as preparing forecasts.
 
 
 
 Responsibilities And Duties
 
 
 
 <ul>
 <li>
 Coordinating marketing strategies with the sales, financial, Business development departments.
 </li>
 <li>
 Setting annual, semi-annual and quarterly marketing plans to increase potential clients
 </li>
 <li>
 Managing and follow up all web, database marketing, social media platforms, and managing campaigns budget
 </li>
 <li>
 Preparing and presenting quarterly and annual reports to senior management.
 </li>
 <li>
 Determine the latest trends and technologies affecting our industry
 </li>
 <li>
 Supervising the marketing team.
 </li>
 <li>
 Working on company goals and achieve it.
 </li>
 <li>
 Keeping up-to-date with new technologies, platform and social media apps.
 </li>
 <li>
 Any other tasks related to job
 
 
 </li>
 </ul>
 
 Administrative Tasks
 
 
 
 1- Coordination with the marketing team (social media specialist, content writer, graphic designer) to complete the tasks. 2- Measuring and reporting on the performance of all marketing team 3- Hiring skills to help company for choosing new digital marketers full time or freelance
 
 
 
 Qualifications And Skills
 
 
 
 <ul>
 <li>
 BSc/MSc degree in marketing, business, or a related field
 </li>
 <li>
 3-4 proven working experience in digital marketing.
 </li>
 <li>
 Deep knowledge of marketing strategies, channels, and branding.
 </li>
 <li>
 Experience working in a B2B &amp; B2C..
 </li>
 <li>
 Knowledge in tools such as Google Ads ,Adobe photoshop and InDesign&hellip;any other creative tools.
 </li>
 <li>
 Experience in designing digital campaigns and SEO/SEM
 </li>
 <li>
 Strong knowledge with CRM system
 </li>
 <li>
 Fluency in English, in addition to mother tongue.
 
 
 </li>
 </ul>
 
 Other Capabilities
 
 
 
 <ul>
 <li>
 Excellent communication and interpersonal skills
 </li>
 <li>
 Administration and organizational skills.
 </li>
 <li>
 Strong personality and PR skills
 </li>
 <li>
 Teamwork and individual working
 </li>
 <li>
 Leadership, time management
 
 
 </li>
 </ul>
 Resume/CV
 
 
 Cover Letter
 
 
 Notifications
</div>

Marketing Manager

ASUS

<div>
 
 We&rsquo;re looking for a new marketing team player to share our passion for technology &amp; innovation and help us deliver the incredible in everything we do in marketing.
 
 
 
 
 
 Reporting to the Country Marketing Manager, the role will play an active role in supporting the department for all marketing related aspects. This includes developing digital marketing plans, supervising campaign execution, spearheading innovative ideas and making data driven decisions for one of the top-three consumer notebook brands in the world.
 
 
 
 
 
 
 Your primary tasks include:
 
 
 
 
 
 <ul>
 <li>
 Own the end-to-end planning and execution of digital campaigns across platforms such as Google, Meta (Facebook/Instagram), TikTok, LinkedIn, and local DSPs.
 </li>
 <li>
 Collaborate with local media agencies, ensuring efficient execution, optimization, and performance analysis.
 </li>
 <li>
 Propose and manage digital budgets, ensuring spend effectiveness and campaign ROI.
 </li>
 <li>
 Lead performance reviews and cross-platform reporting; analyze KPIs such as ROAS, CTR, VTR, conversion rate, etc., and proactively optimize.
 </li>
 <li>
 Manage launch marketing campaigns, coordinating with regional product and content teams for timely go-to-market executions.
 </li>
 <li>
 Drive implementation of new digital initiatives, including data-driven targeting, remarketing strategies, and first-party data integration.
 </li>
 <li>
 Align with global marketing strategies while tailoring local tactics to improve market competitiveness.
 </li>
 <li>
 Review and verify agency invoice submissions and ensure proper documentation of proof of execution.
 </li>
 </ul>
 
 
 
 
 
 About the team:
 
 
 
 
 
 
 The marketing team has a growing structure. The team manager reports directly to the Country Manager. The team consists of Digital, Social Media, Graphic &amp; Web Designer, and Technical PR specialists, working in a fast-paced environment. The team has a strong influence on consumers and aims to increase the awareness of ASUS products in the local market.
 
 
 
 
 
 
 Qualifications and background:
 
 
 
 
 
 <ul>
 <li>
 Minimum 5 years of digital marketing experience, ideally within tech, consumer electronics, or performance-driven industries.
 </li>
 <li>
 Proven track record managing media agencies and improving campaign outcomes via cross-functional collaboration.
 </li>
 <li>
 Solid knowledge and experience with Google Ads, Meta Ads, programmatic platforms, and e-commerce media.
 </li>
 <li>
 Strong grasp of digital media metrics and attribution models; comfortable working with Excel, PowerPoint, and visualization tools (e.g., Data Studio, Power BI).
 </li>
 <li>
 Google Ads and Google Analytics certifications are highly preferred.
 </li>
 <li>
 Excellent command of English (written and spoken).
 </li>
 <li>
 Strategic thinker with strong project management and presentation skills.
 </li>
 <li>
 Ability to adapt quickly in a fast-paced, international work environment.
 </li>
 </ul>
 
 
 
 
 Nice to Have (not mandatory but highly valued)
 
 
 
 
 <ul>
 <li>
 Experience in CRM/CDP management or leveraging first-party data to enhance ad targeting and campaign personalization.
 </li>
 <li>
 Familiarity with eRetail media platforms and experience executing performance campaigns via key online retailers.
 </li>
 <li>
 Experience collaborating with regional or HQ teams in a matrix-style organization, with demonstrated success in cross-border alignment and execution.
 </li>
 </ul>
 
 
 
 
 
 About ASUS:
 
 
 
 ASUS is a multinational company known for the world&rsquo;s best motherboards, personal computers, monitors, graphics cards and other high-quality technology solutions. With a global workforce that includes more than 5,000 R&amp;D professionals, ASUS leads the industry through cutting-edge innovation and design. Ranked 26th in Forbes&rsquo; Global 2000 Top Regarded Companies and named among the World&rsquo;s most admired companies by Fortune.
 
 
 
 
 
 
 Why join us:
 
 
 
 We highly value growth and development for our employees. All growth depends upon activity. There is no development physically or intellectually without effort, and effort means personal responsibility and possibilities.
 
 
 
 
 
 
 *Disclaimer: When you submit your information to LinkedIn, your information will be collected, processed, and used by LinkedIn. LinkedIn will share your information to ASUS for job recruitment purpose.
 
 
 
 
</div>

Digital Marketing Specialist

Marriott International

<div>Additional Information 
Job Number25175146 
Job CategorySales &amp; Marketing 
LocationLe M&eacute;ridien Istanbul Etiler, Cengiz Topel Caddesi No: 39, Istanbul, T&uuml;rkiye, T&uuml;rkiye, 34337 
ScheduleFull Time 
Located Remotely?N 
Position Type Management<div><div> 
JOB SUMMARY 
The Marketing Assistant Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Manager of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role assists with building deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. 
CANDIDATE PROFILE 
Education and Experience 
Required:
<ul><li>2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred</li></ul>
OR
4-year bachelor's degree in Marketing, Public Relations, Business, or related major; no work experience required.
CORE WORK ACTIVITIES 
Hotel Marketing and Advertising
<ul><li>Assists with the execution of the annual marketing plan to budget .</li></ul>
<ul><li>Provides support to Operations, Food &amp; Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.</li></ul>
<ul><li>Works with advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.</li></ul>
<ul><li>Assists with the management of F&amp;B media schedules email marketing and display advertising.;</li></ul>
<ul><li>Stays informed about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.</li></ul>
<ul><li>Helps verify that all advertising for the hotel in digital channels is in alignment with brand voice.</li></ul> 
Social Media Content Management
<ul><li>Supports facilitation ofsocial media engagement and updating content in local digital channels (e.g., hotel website, travel sites).</li></ul>
<ul><li>Assists with promotions campaign in F&amp;B, weddings, spa, rooms and conferences through relevant digital and social media channels.</li></ul>
<ul><li>Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.</li></ul> 
Public Relations and Visual Asset Management
<ul><li>Participates in the development of comprehensive PR plan per quarter along with agency;</li></ul>
<ul><li>Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.</li></ul>
<ul><li>Manages assigned accounts as per the media account management system.</li></ul>
<ul><li>Assists with writing and distribution of all press releases for property events, promotions, and outlets.</li></ul>
<ul><li>Supports execution of hotel sponsored events, community/government relations activities, and press promotional activities.</li></ul>
<ul><li>Helps manage external vendors and media agencies; Assists with review of PR leads from the continent PR Leader regarding which are the best media to promote the hotel.</li></ul>
<ul><li>Supports the co-ordination of photography for F&amp;B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.</li></ul>
<ul><li>Assists with photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.</li></ul>
May serve as a point of contact for regionally approved local photographers for food, amenity, and property imagery.
Direct Marketing and Collateral Development
<ul><li>Assists with coordination and execution of Hotel and F&amp;B printed materials.</li></ul>
<ul><li>Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.</li></ul>
<ul><li>Supports the production of all property, F&amp;B display, and temporary signage in hotel public areas.</li></ul>
<ul><li>Assists with the execution of F&amp;B direct marketing activities.</li></ul>
<ul><li>Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).</li></ul> 
General
<ul><li>Assists in the development, co-ordination and execution of all communications activities.</li></ul>
<ul><li>Helps with the publication of hotel&rsquo;s newsletter(s).</li></ul>
<ul><li>Supports communications duties and functions as deemed necessary.</li></ul>
<ul><li>Assists in the liaison and execution of joint F&amp;B promotions.</li></ul>
<ul><li>Works with the Manager of Marketing and Communication to verify the Hotel&rsquo;s website and related websites are updated on a regular basis.</li></ul>
<ul><li></li></ul>
<ul><li>Provides marketing assistance and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.</li></ul>
<ul><li>Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.</li></ul>
<ul><li>Performs other reasonable job duties as assigned by manager.</li></ul></div><div> 
</div>At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
At Le M&eacute;ridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savour the destination. We provide authentic, chic and memorable service along with experiences that inspire guests to savour the good life. We&rsquo;re looking for curious and creative people to join our team. If you appreciate connecting with like-minded guests and have a deep desire to create memorable experiences, we invite you to explore career opportunities with Le M&eacute;ridien. In joining Le M&eacute;ridien, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.</div></div>

Multi- Property Asst Marketing Manager

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, plus a day off for your birthday!</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Aktif Bank

<div>
 
 
 Digital Communications and Social Media Assistant Manager/Manager
 
 
 
 
 If you are in for an experience without limits at Aktif Bank, this position is what you are looking for.
 
 
 
 
 
 
 
 Perhaps, you are the teammate who will join us as &ldquo;Digital Communications and Social Media Assistant Manager/Manager&rdquo; and with whom we will accomplish great things together.
 
 
 
 
 
 
 
 WHY SHOULD YOU APPLY?
 
 
 
 Bachelor's degree preferably in advertising other relevant fields
 
 <ul>
 <li>
 Minimum 4 years of experience in digital brand communication and social media management
 </li>
 <li>
 Experience in managing digital brand awareness campaigns
 </li>
 <li>
 Ability to manage content for multiple social media channels. Tiktok experience is a must.
 </li>
 <li>
 A forward thinking mindset and hands-on experience in using AI tools for creative content development are highly valued
 </li>
 <li>
 Analytical mindset for analyzing data
 </li>
 <li>
 Proactive and creative thinker
 </li>
 <li>
 Good at peer to peer communication
 </li>
 <li>
 Customer focused
 </li>
 <li>
 Experience in banking industry is a plus
 </li>
 <li>
 High proficiency in English
 </li>
 </ul>
 
 
 
 
 If yes, apply immediately.
 
 
 
 
 
 
 THIS IS YOUR ONE DAY AT WORK. HOW DOES IT SOUND?
 
 
 
 Working with advertising and social media agencies for creative content production processes
 
 
 Defining the digital communications and social media strategies in line with main brand strategies
 
 
 Managing Aktif Bank&rsquo;s and its digital bank N Kolay&rsquo;s social media channels
 
 
 Creating collaborative and synergistic projects with brands within the Aktif Bank ecosystem
 
 
 Leading and coordinating innovative digital brand marketing initiatives for our Passo brand in collaboration with the business unit team
 
 
 Creating both always on and ATL campaign related digital projects
 
 
 Analyzing digital assets of the competitors, defining best practices. Reporting the analyses to the brand communication team.
 
 
 Working closely with the performance marketing team and delivering the necessary assets
 
 
 Working in cooperation with the social media monitoring team, supervising the brand&rsquo;s tone of voice in monitoring responses
 
 
 Ensuring all contents are following customer experience principles
 
 
 Following digital, AI and social media trends both locally and global scale and keeping the brand communication team up to date on latest trends
 
 
 We are waiting for your application.
 
</div>

Digital Communications and Social Media Assistant Manager/Manager

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