digital media planner

SCAN Health Plan

<div>SCAN Group is a not-for-profit organization dedicated to tackling the most pressing issues facing older adults in the United States. SCAN Group is the sole corporate member of SCAN Health Plan, one of the nation&rsquo;s leading not-for-profit Medicare Advantage plans, serving more than 277,000 members in California, Arizona, Nevada, Texas and New Mexico. SCAN has been a mission-driven organization dedicated to keeping seniors healthy and independent for more than 45 years and is known throughout the healthcare industry and nationally as a leading expert in senior healthcare.
SCAN employees are a group of talented, passionate professionals who are committed to supporting older adults on their aging journey, while also innovating healthcare for seniors everywhere. Employees are provided in-depth training and access to state-of-the-art tools necessary to do their jobs, as well as development and growth opportunities. SCAN takes great pride in recognizing our team members as experts in their fields and rewarding them for their efforts. If you are interested in becoming part of an organization that is innovating senior healthcare visit www.thescangroup.org, www.scanhealthplan.com, or follow us on LinkedIn, Facebook, and Twitter.
Job Description:
The Job
You will be joining the SCAN team focused on digital marketing to support Marketing and Direct to Consumer Sales initiatives. This full-time position will plan, setup, manage and optimize digital marketing campaigns in platform, coordinate deliverables, and analyze and report on digital marketing performance metrics, working in conjunction with the Digital Marketing and Sales Manager. The successful candidate should be a proactive, detail-oriented collaborator with strong digital media understanding and execution skills, capable of driving results that enhance both marketing visibility and direct-to-consumer sales outcomes.
You Will<ul><li>
Develop and implement comprehensive digital marketing strategies aligned with Marketing and Direct to Consumer Sales objectives to drive full funnel performance.</li><li>
Plan, setup, manage and optimize digital marketing campaigns directly in Google, Meta, and other platforms as needed</li><li>
Collaborate with marketing team and agency partners to plan, coordinate, and deliver high performing digital marketing campaigns across multiple channels including Paid Search, Performance Max, Paid Social, Display, Online Video and CTV.</li><li>
Optimize campaign performance through data-driven decision making, A/B testing, and continuous refinement of targeting, messaging, and creative elements.</li><li>
Monitor and analyze key performance metrics to evaluate campaign effectiveness, providing actionable insights and recommendations for improvement.</li><li>
Compile detailed performance reports from agency partners that highlight ROI, conversion metrics, and other relevant KPIs for stakeholders into a shared repository.</li><li>
Stay current with digital marketing trends, tools, and best practices to implement innovative approaches that drive marketing and sales results.</li><li>
Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise</li></ul><ul><li>
We seek Rebels who are curious about AI and its power to transform how we operate and serve our members.</li><li>
Actively support the achievement of SCAN&rsquo;s Vision and Goals.</li><li>
Other duties as assigned.</li></ul>
Your Qualifications<ul><li>
Bachelor&rsquo;s Degree in Communications, Advertising, Marketing, Business, Computer Science, Economics, User Experience, Mathematics, Psychology, or related field preferred</li><li>
3-5 years of experience in digital marketing with deep expertise in digital media and direct-to-consumer marketing or comparable experience</li><li>
Experience with strategic planning is preferred</li></ul><ul><li>
Should have an understanding of digital campaign performance, attribution, and optimizations</li><li>
Should have expertise in improving conversion funnel</li><li>
Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required</li><li>
Agency background is preferred</li><li>
Google AdWords, Analytics and Google Data Studio experience preferred</li><li>
Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred</li><li>
Excellent written and verbal communication skills</li><li>
Familiarity with website analytics and reporting as it relates to digital marketing</li><li>
Ability to work and deliver multiple projects simultaneously on tight deadlines</li><li>
Excellent organizational and project management skills</li></ul>
What&rsquo;s in it for you?<ul><li>
Base salary range: $80,300 to $116,197 annually</li><li>
Work Mode - Remote</li><li>
An annual employee bonus program</li><li>
Robust Wellness Program</li><li>
Generous paid-time-off (PTO)</li><li>
Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday</li><li>
Excellent 401(k) Retirement Saving Plan with employer match and contribution</li><li>
Robust employee recognition program</li><li>
Tuition reimbursement</li><li>
An opportunity to become part of a team that makes a difference to our members and our community every day!</li></ul>
We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!
At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.
SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.
#LI-BB1
#LI-Remote
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor&rsquo;s legal duty to furnish information. 41 CFR 60-1.35(c)</div>

Digital Media Planner

WPP Media

<div>
 
 About WPP Media
 
 
 
 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
 
 WPP Media is WPP&rsquo;s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
 
 
 At WPP Media, we believe in the power of our culture and our people. It&rsquo;s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media&rsquo;s shared core values:
 
 
 <ul>
 <li>
 Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
 </li>
 <li>
 Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
 </li>
 <li>
 Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
 
 
 </li>
 </ul>
 
 About EssenceMediacom: A Leading WPP Media Brand
 
 
 
 A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics &amp; insights and powered by data &amp; technology, we believe in the power of media and creative to drive breakthroughs for the world&rsquo;s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy &mdash; built on data &amp; technology, built for people &amp; algorithms, built around diverse schools of thought, built to test &amp; learn at scale, and, crucially, built to evolve.
 
 
 
 Role Summary And Impact
 
 
 
 EssenceMediacom is a brand of WPP Media and we are the world&rsquo;s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Media Planner - Digital to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account.
 
 
 
 Reporting of the role
 
 
 
 This role reports to the Associate Business Director - Digital
 
 
 
 3 Best Things About The Job
 
 
 
 <ul>
 <li>
 A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world.
 </li>
 <li>
 Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
 </li>
 <li>
 Be an expert hybrid planner in both traditional and digital mediums.
 
 
 </li>
 </ul>
 
 In Three Months
 
 
 
 
 In this role, your goals will be:
 
 
 
 <ul>
 <li>
 Being up to speed with cutting edge proprietary planning tools as well as being able to extract and analyze important data, validating our recommendations.
 </li>
 <li>
 You would have a pulse of the business category &amp; knowledge of competitive frame.
 </li>
 <li>
 Worked on moderate scaled live campaigns
 </li>
 <li>
 Have initiated contact with key media partners and understood the baseline of their offerings, particularly digital.
 </li>
 <li>
 Connected with internal specialist &amp; external stakeholders&rsquo; units to integrate solutions.
 
 
 </li>
 </ul>
 
 In Six Months
 
 
 
 <ul>
 <li>
 Being able to comprehend and apply our proprietary planning framework model in key campaigns.
 </li>
 <li>
 You would have landed live; larger scaled campaigns.
 </li>
 <li>
 You will have started to build relationships with the key decision makers within the current client portfolio.
 </li>
 <li>
 Master a flawless media execution process, working alongside various stakeholders.
 
 
 </li>
 </ul>
 
 In 12 Months
 
 
 
 <ul>
 <li>
 Develop a strong category acumen - from a media and business point of view.
 </li>
 <li>
 Identify a pipeline of commercially viable solutions to support our client&rsquo;s goals.
 </li>
 <li>
 Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.
 
 
 </li>
 </ul>
 
 What Your Day Job Looks Like At EssenceMediacom
 
 
 
 <ul>
 <li>
 Develop and maintain media plans.
 </li>
 <li>
 Assist Senior Media Planner - Digital in devising digital strategy for brands.
 </li>
 <li>
 Review and update purchase orders within the execution framework.
 </li>
 <li>
 Ensure that all campaign efficiencies are achieved by analyzing campaigns and recommend tactical changes to maximize campaign performance.
 </li>
 <li>
 Interact with media suppliers to work on upcoming opportunities.
 </li>
 <li>
 Prepare and update media reports for internal and external stakeholders (i.e. post buys, droppage reconciliation, PIBs, double spotting, SOV Tracker).
 </li>
 <li>
 Assist Senior Planner - Digital in preparing quarterly, semi-annually &amp; yearly reviews.
 </li>
 <li>
 Assist Senior Planner - Digital to work with cross function departments/teams as part of the media management process.
 </li>
 <li>
 Client servicing on day-to-day basis.
 
 
 </li>
 </ul>
 
 What You Will Need
 
 
 
 <ul>
 <li>
 Must be a BBA from a reputable university of equivalent.
 </li>
 <li>
 Must have experience of at least 2 years in media/digital/marketing experience.
 </li>
 <li>
 Must have strong organizational and numeracy skills
 </li>
 <li>
 Flexibility and able to work under pressure.
 </li>
 <li>
 Proficient in MS Excel.
 </li>
 <li>
 Respect hierarchy and follow a complete chain for assignments.
 </li>
 <li>
 Excellent personal/organizational management.
 </li>
 <li>
 Able to set and meet multiple demands within challenging deadlines.
 </li>
 <li>
 Excellent interpersonal skills &ndash; ability to communicate effectively at all levels, internally and externally, formally &amp; informally.
 
 
 </li>
 </ul>
 
 Life At WPP Media &amp; Benefits
 
 
 
 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we&rsquo;re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.
 
 
 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we&rsquo;ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
 
 
 About Pakistan
 
 
 
 WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data &amp; Analytics in Pakistan.
 
 
 Please read our Privacy Notice (
 
 https://www.wppmedia.com/pages/privacy-policy)
 
 for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
 
 
 Please read our Privacy Notice for more information on how we process the information you provide.
</div>

Media Planner - Digital

HR Consultant

A Singapore based Digital Marketing Agency is Hiring Senior Media Planner - KarachiExperience: Minimum 3&ndash;4 yearsQualification: Bachelor&rsquo;s / Master's degree in Marketing, Media Sciences, AdvertisingSkills Required:Paid Media Buying (Meta, Google, TikTok, LinkedIn)Campaign Strategy, Optimization &amp; Performance AnalysisHands-on experience with DV360 is a plus!If you&rsquo;re a strategic thinker with a passion for digital media and building high-performing campaigns we&rsquo;d love to have you on our team!5 Working DaysMarket Competitive Salary and BenefitsJob Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthWork Location: In person

Senior Media Planner

<div>
 
 About WPP Media
 
 
 
 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
 
 WPP Media is WPP&rsquo;s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
 
 
 At WPP Media, we believe in the power of our culture and our people. It&rsquo;s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media&rsquo;s shared core values:
 
 
 <ul>
 <li>
 Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
 </li>
 <li>
 Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
 </li>
 <li>
 Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
 
 
 </li>
 </ul>
 
 About Mindshare: A Leading WPP Media Brand
 
 
 
 A Leading WPP Media Brand, Mindshare delivers Good Growth for its clients. As &ldquo;Growth Architects," we drive growth that benefits all stakeholders &mdash; better for people, planet, and business &mdash; by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
 
 
 
 Role Summary And Impact
 
 
 
 Mindshare is a brand of WPP Media, the world&rsquo;s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Media Planner to join us. In this role, You will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes/maintenance of media plans.
 
 
 
 Reporting of the role
 
 
 
 This role reports to: Associate Business Director
 
 
 
 3 Best Things About The Job
 
 
 
 <ul>
 <li>
 A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world.
 </li>
 <li>
 Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
 </li>
 <li>
 Be an expert hybrid planner in both traditional and digital mediums.
 
 
 </li>
 </ul>
 
 In Three Months
 
 
 
 
 In this role, your goals will be:
 
 
 
 <ul>
 <li>
 Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
 </li>
 <li>
 You would have a pulse of the business category &amp; knowledge of competitive frame.
 </li>
 <li>
 Worked on moderate scaled live campaigns
 </li>
 <li>
 Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
 </li>
 <li>
 Connected with internal specialist &amp; external stakeholders units to integrate solutions.
 
 
 </li>
 </ul>
 
 In Six Months
 
 
 
 <ul>
 <li>
 Being able to comprehend and apply our proprietary planning framework model in key campaigns.
 </li>
 <li>
 You would have landed live; larger scaled campaigns.
 </li>
 <li>
 You will have started to build relationships with the key decision makers within the current client portfolio.
 </li>
 <li>
 Master a flawless media execution process, working alongside various stakeholders.
 
 
 </li>
 </ul>
 
 In 12 Months
 
 
 
 <ul>
 <li>
 Develop a strong category acumen - from a media and business point of view.
 </li>
 <li>
 Identify a pipeline of commercially viable solutions to support our client&rsquo;s goals.
 </li>
 <li>
 Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.
 
 
 </li>
 </ul>
 
 What Your Day Job Looks Like At Mindshare
 
 
 
 <ul>
 <li>
 Develop strategy for brands including annual phasing and budgeting to achieve brand KPI's.
 </li>
 <li>
 Assist CH/BM to maintain responsive working relationships with brand teams to identify potential opportunities.
 </li>
 <li>
 Troubleshooting and resolving any issues with media/account teams and media vendors.
 </li>
 <li>
 Assist CH/BM in developing brand KPI's.
 </li>
 <li>
 Analyze data to provide client with recommendations for optimizations.
 </li>
 <li>
 Maintain relationships with media suppliers, internal teams and brand teams.
 </li>
 <li>
 Prepare Quarterly/Semi Annual &amp; Annual media reviews and way forward.
 </li>
 <li>
 Responsible for timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations, monthly post buys &amp; any other requirement from client on ad hoc basis.
 </li>
 <li>
 Resolve billing related issues.
 </li>
 <li>
 Work cross-functionally with Client management team and Account Directors as needed.
 </li>
 <li>
 Work with cross function departments/teams as part of the media management process.
 </li>
 <li>
 Showcasing of launches &amp; presentations to the brand team after launch.
 </li>
 <li>
 Assisting CH/BM in participating in regional award is mandatory with at least once in a quarter.
 </li>
 <li>
 Train Assistant Planner/Media Planner on media basics.
 
 
 </li>
 </ul>
 
 What You&rsquo;ll Bring
 
 
 
 <ul>
 <li>
 Must have strong organizational and numeracy skills
 </li>
 <li>
 Flexibility and able to work under pressure.
 </li>
 <li>
 Proficient in MS Excel.
 </li>
 <li>
 Excellent personal/organizational management.
 </li>
 <li>
 Able to set and meet multiple demands within challenging deadlines.
 </li>
 <li>
 Excellent interpersonal skills &ndash; ability to communicate effectively at all levels, internally and externally, formally &amp; informally.
 
 
 </li>
 </ul>
 
 Minimum Qualifications
 
 
 
 <ul>
 <li>
 Must be a BBA / MBA from a reputable university of equivalent.
 </li>
 <li>
 Must have an experience of at least 3+ years in media/digital/marketing experience.
 
 
 </li>
 </ul>
 
 Life At WPP Media &amp; Benefits
 
 
 
 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we&rsquo;re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.
 
 
 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we&rsquo;ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
 
 
 About Pakistan
 
 
 
 WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data &amp; Analytics in Pakistan.
 
 
 Please read our Privacy Notice for more information on how we process the information you provide.
 
 
</div>

Starcom Middle East

<div>
 
 Company Description
 
 
 
 Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part of Publicis Media&mdash;the global media solutions group
 
 
 
 Overview
 
 
 
 Your key responsibility in this role will be to lead the team in developing, implementing, tracking and optimizing the digital marketing campaigns of one of our top clients, across all digital channels in the region.
 
 
 You should also be able to support the media division and wider media team with developing media plans in line with the communication strategy and any other duties relating to developing accurate media (client) campaigns. You will be responsible for designing and implementing creative and effective communication campaigns, which are data driven and grounded in strategy and insights to drive our client&rsquo;s business.
 
 
 Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
 
 
 Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.
 
 
 Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
 
 
 Manage day-to-day client relationships and communications.
 
 
 Mentor and guide junior planning team members.
 
 
 
 Responsibilities
 
 
 
 Technical &amp; Product
 
 
 Develop, assess and present to the client documents related to: media strategies, media plans, reports (campaign &amp; competitive)
 
 
 Expertly developing and evaluating supplier proposals
 
 
 To be able to set the clients expectations on all projects
 
 
 To work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues
 
 
 To start fostering relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients&rsquo; media investment
 
 
 Lead on media spend summaries and flowcharts to make sure they are updated and accurate
 
 
 Direct team member with the input from strategy, implementation, data-driven insights and recommendations.
 
 
 Master a flawless media planning process
 
 
 Connect with internal specialists and external stakeholders units to design integrated solutions to our clients
 
 
 Master a flawless media execution process working alongside various stakeholders (client, creative agency .. etc)
 
 
 To have a strong relationship with media vendors, which covers the ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.)
 
 
 To work with Buying Team: Provide them with an investment brief, Collaborate in the development of implementation plan, Liaise with them regarding any issues on on-going plans
 
 
 To work closely with the finance department to generate periodical reconciliation and manage ad-hoc vendor issues
 
 
 To help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options To be involved in helping develop &amp; deliver competitive / plan rationale presentations
 
 
 "Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.
 
 
 Strong analytical skills and ability to interpret data and market research.
 
 
 Good sense of commercial understanding, able to evaluate ROI drivers for both business partners and agency.
 
 
 Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign &amp; competitive).
 
 
 Expertly developing and evaluating supplier proposals.
 
 
 Ability to set client's expectations on all projects.
 
 
 Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.
 
 
 Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients&rsquo; media investment.
 
 
 Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
 
 
 In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
 
 
 In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
 
 
 Knowledge of digital media and emerging technologies.
 
 
 Lead on media spend summaries and flowcharts to make sure they are updated and accurate.
 
 
 Direct team member with the input from strategy, implementation, data-driven insights and recommendations.
 
 
 Mastery of flawless media planning process and ability to design integrated solutions to clients.
 
 
 Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).
 
 
 Work with Buying Team: Provide them with an investment brief, collaborate in the development of implementation plan and liaise with them regarding any issues on on-going plans.
 
 
 Help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options.
 
 
 Involved in helping develop and deliver competitive/plan rationale presentations.
 
 
 Business Acumen &amp; Operational Efficiency
 
 
 Be able to develop a good rapport with media owners and colleagues within Starcom and the creative agencies
 
 
 Be able to assess media campaigns and develop actionable and insightful recommendations to optimize them against the projects goal
 
 
 Begin to develop an understanding of the client&rsquo;s business, their products, services, customer profile, marketing and business objectives, competitors and sales
 
 
 Build and maintain media knowledge of the market, consumer and media research available
 
 
 Use research tools and data to analyze target audience and products. Develop knowledge of research tools such as GWI, brand pulse... etc to understand the business
 
 
 Develop a deep understanding of the business category &amp; knowledge of the competitive frame.
 
 
 Deep understanding of the advertising and media industry and the role of media planning within it.
 
 
 Proven ability to manage multiple projects, clients, and stakeholders.
 
 
 Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.
 
 
 Ability to develop a good rapport with media owners, colleagues and creative agencies.
 
 
 Ability to assess media campaigns and develop actionable and insightful recommendations to optimize them against the project's goals.
 
 
 Understanding of the client&rsquo;s business, their products, services, customer profile, marketing and business objectives, competitors and sales.
 
 
 Building and maintaining media knowledge of the market, consumer, and media research available.
 
 
 Develop a deep understanding of the business category &amp; knowledge of the competitive frame.
 
 
 
 Qualifications
 
 
 
 BS/MS degree in marketing or a related field
 
 
 Proven working experience of 2-5 years in media planning (online &amp; offline)
 
 
 Proven ability to mentor and lead a team of planning executives is preferable.
 
 
 Strong organizational skills, team player, ability to multitask, and work under pressure.
 
 
 Digital Certifications across the major platforms, including Meta (FB &amp; IG), Google, Snapchat, LinkedIn, Twitter, etc.
 
 
 Fluent in English and Arabic
 
 
 
 Additional Information
 
 
 
 R-2635P-2957
</div>

Senior Executive - Media

Sine Digital

<div>ABOUT US
 
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.
Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world&rsquo;s foremost cultural organisations such as CTG, Nederlander Theatres, The Royal Ballet &amp; Opera, LW Theatres, LW Tickets, and The Royal Court.
ABOUT THE ROLE
We are seeking a Media Planner with deep expertise in paid social and paid search, and a solid working knowledge of programmatic buying, to lead media strategy, planning, execution, and reporting for a portfolio of performing arts centers, Broadway tours, museums, and cultural institutions across the country.
This role sits at the heart of our media team: analytical, creative, curious, and audience-obsessed. You&rsquo;ll collaborate closely with Client Account Directors, Data &amp; Insights, SEO, and Media Specialists to shape integrated strategies and deliver high-impact, performance-driven campaigns.
RESPONSIBILITIES
Media Strategy &amp; Planning<ul>
<li>
Develop cross-channel media strategies rooted in performance KPIs while supporting occasional brand-building initiatives.</li>
<li>Build data-driven media plans across paid social, search, display, CTV, streaming audio, and DOOH.</li>
<li>Conduct audience, market, and competitive research to inform targeting, channel mix, and budget allocation.</li>
<li>Partner with Account Directors to translate client goals into cohesive, measurable media strategies.</li>
</ul>
Campaign Execution<ul>
<li>
Manage end-to-end campaign setup, optimization, pacing, and QA across:</li>
<li><ul><li>Meta Ads Manager, Google Ads, TikTok Ads</li>
<li>DV360 (primary DSP), plus familiarity with MNTN and StackAdapt</li>
</ul></li>Implement creative testing plans, audience segmentation, and bid strategies to maximize ROI. 
<li>
</li>
</ul>Performance Analysis &amp; Reporting<ul>
<li>
Monitor campaign performance and proactively identify insights, trends, and optimizations.</li>
<li>Build clear, concise reports using SINE&rsquo;s custom reporting app and bespoke Looker Studio dashboards.</li>
Present findings to clients with an emphasis on translating complex data into actionable next steps. 
<li>
</li>
</ul>Cross-Functional Collaboration<ul>
<li>
Work closely with Client Team, Data &amp; Insights, SEO, and Media Specialists to deliver integrated, insight-led campaign recommendations.</li>
<li>Contribute to strategic planning, seasonal forecasting, and creative/media alignment.</li>
</ul>
Industry Knowledge<ul>
<li>
Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies.</li>
<li>Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks.</li>
<li>Establish and develop relationships with US media owners</li>
<li>Keep abreast of changes in the NYC and broader US media landscape</li>
<li>Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent.</li>
<li>Represent SINE at various industry conferences and events, building the company&rsquo;s presence and network.</li>
<li>Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.</li>
</ul>
Requirements<ul>
<li>
5+ years of hands-on experience in paid media planning and activation, ideally across multiple digital channels.</li>
<li>Expert knowledge of Meta, Google Ads, and TikTok Ads, with working familiarity in DV360, MNTN, and StackAdapt.</li>
<li>Strong understanding of best practices across display, CTV, streaming audio, and DOOH.</li>
<li>Exceptional client-facing communication and presentation skills.</li>
<li>Strong analytical skills and comfort working with campaign data and performance metrics.</li>
<li>Able to distill data into simple, meaningful insights and next steps.</li>
<li>Highly organized, resourceful, and comfortable managing multiple campaigns simultaneously.</li>
<li>Passion for arts, entertainment, and live experiences is a plus.</li>
</ul>
Benefits<ul>
<li>
$70,000- $90,000, dependent on experience</li>
<li>24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)</li>
<li>3pm finish on a Friday</li>
<li>Access to 401(K) Retirement Plan</li>
<li>Access to Company subsidised healthcare and dental care</li>
<li>Hybrid working and working from home equipment allowance</li>
<li>Occasional free tickets to live events</li>
<li>Structured personal development, a customised training program and opportunities to attend industry conferences</li>
<li>An active social events calendar and opportunity to input into the social calendar</li>
<li>Opportunities to help further shape the business culture and agency benefits.</li></ul></div>

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