digital media specialist

Topline Heating & Air

<div><p><b>Digital Media Specialist</b><br>
<b>Salary:</b> $50,000/year<br>
<b>Schedule:</b> Monday &ndash; Friday, 9:00 AM &ndash; 5:00 PM<br>
<b>Location:</b> Lancaster, PA (with local travel to job sites using company vehicle)</p>
<p>Are you a creative storyteller with a passion for digital content? Join our team as a <b>Digital Media Specialist</b> and help us showcase our projects and services through engaging visuals and media.</p>
<h2 class="jobSectionHeader"><b>Core Responsibilities</b></h2>
<h3 class="jobSectionHeader"><b>Content Creation &amp; Brand Management</b></h3>
<ul><li><p>Develop high-quality digital content (graphics, videos, blogs, infographics, email campaigns, etc.) that aligns with the company&rsquo;s brand identity.</p>
</li>
<li><p>Maintain brand voice, tone, and visual consistency across all media.</p>
</li>
<li><p>Create and manage content calendars for campaigns, promotions, and seasonal trends.</p>
</li>
<li><p>Collaborate with internal teams (Sales, Service, HR) to highlight customer success stories, employee culture, and product/service offerings.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Social Media Management &amp; Engagement</b></h3>
<ul><li><p>Manage all company social media accounts (Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.).</p>
</li>
<li><p>Monitor and respond to comments, messages, and mentions in a professional, brand-aligned manner.</p>
</li>
<li><p>Engage with community groups, forums, and online discussions to build trust and visibility.</p>
</li>
<li><p>Track social engagement metrics and optimize strategies for increased reach, impressions, and interaction.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Organic SEO &amp; Web Presence</b></h3>
<ul><li><p>Create and optimize website/blog content for SEO (keyword research, metadata, backlinking strategies).</p>
</li>
<li><p>Monitor website analytics (Google Analytics, Search Console) and report on traffic trends, conversion rates, and keyword rankings.</p>
</li>
<li><p>Collaborate with web developers/vendors to maintain site health, page speed, and mobile optimization.</p>
</li>
<li><p>Implement strategies to grow organic traffic and improve search engine rankings.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Lead Generation &amp; Pipeline Management</b></h3>
<ul><li><p>Monitor inbound leads from digital platforms (social, web chat, contact forms, etc.).</p>
</li>
<li><p>Qualify basic inquiries and ensure proper categorization in CRM (e.g., ServiceTitan, HubSpot).</p>
</li>
<li><p>Provide structured handoff of qualified leads to the Escalation Team or Sales team.</p>
</li>
<li><p>Track conversion rates from digital engagement qualified lead sales opportunity.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Marketing &amp; Campaign Support</b></h3>
<ul><li><p>Support paid advertising campaigns with creative input, targeting insights, and performance reporting.</p>
</li>
<li><p>Coordinate with the Marketing Manager on promotions, seasonal campaigns, and special offers.</p>
</li>
<li><p>Prepare reports on campaign effectiveness, ROI, and engagement.</p>
</li>
<li><p>Recommend new digital strategies, tools, and platforms to expand reach and improve conversion.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Community &amp; Reputation Management</b></h3>
<ul><li><p>Monitor and respond to online reviews (Google, Yelp, Facebook, BBB) in coordination with leadership.</p>
</li>
<li><p>Develop strategies to encourage positive customer reviews and manage reputation proactively.</p>
</li>
<li><p>Identify potential PR issues online and escalate them to the appropriate team.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>Administrative &amp; Strategic Support</b></h3>
<ul><li><p>Maintain and organize digital asset libraries (photos, videos, templates, branding materials).</p>
</li>
<li><p>Document best practices, posting guidelines, and content workflows for consistency.</p>
</li>
<li><p>Assist with internal communications and employee engagement campaigns as needed.</p>
</li>
<li><p>Provide weekly and monthly reports on digital KPIs, SEO, and social media performance.</p></li></ul></div>

Digital Media Specialist

Awaz Television Network

<p><b>Role Overview:</b></p><p>We are seeking an experienced and highly creative <b>Digital Media Specialist</b> who has previously worked with renowned channels, media houses, or high-profile personalities. The ideal candidate will be responsible for developing, managing, and executing digital media strategies to enhance brand visibility, engagement, and reach across all platforms.</p><p><b>Key Responsibilities:</b></p><ul><li>Plan, manage, and execute social media and digital campaigns across multiple platforms (Facebook, Instagram, YouTube, X/Twitter, TikTok, LinkedIn, etc.).</li><li>Collaborate with high-profile personalities and media teams to develop impactful campaigns.</li><li>Create and oversee high-quality, engaging content (video, graphics, live sessions, stories, reels, etc.).</li><li>Analyze performance metrics and optimize strategies for maximum reach and engagement.</li><li>Ensure consistency in brand voice, visuals, and messaging across all digital platforms.</li><li>Stay updated with industry trends, competitor activities, and digital innovations.</li><li>Manage digital PR campaigns and influencer collaborations.</li></ul><p><b>Job Specification (JS) &ndash; Digital Media SpecialistEducation &amp; Experience:</b></p><ul><li>Bachelor&rsquo;s/Master&rsquo;s degree in Media Studies, Marketing, Mass Communication, or a related field.</li><li><b>3&ndash;5+ years of proven experience</b> in digital media management.</li><li>Must have worked with <b>leading TV channels, digital media houses, or renowned public figures/personalities.</b></li><li>Strong portfolio of executed campaigns with measurable results.</li></ul><p><b>Skills &amp; Competencies:</b></p><ul><li>Excellent command of social media tools, analytics platforms, and content scheduling software.</li><li>Strong creative sense for storytelling, branding, and audience engagement.</li><li>Ability to work under pressure and manage high-profile projects with discretion.</li><li>Outstanding written and verbal communication skills (English &amp; Urdu).</li><li>Video editing, graphic design, and content production skills are a plus.</li></ul><p><b>Personality Traits:</b></p><ul><li>Highly professional and adaptable.</li><li>Confident in managing high-profile interactions.</li><li>Innovative, energetic, and results-driven.</li></ul><p>Job Type: Full-time</p><p>Work Location: In person</p>

Confidential

<div>
 <p>
  Role: Sr. Specialist - Emiratization Program
 </p>
 <p>
  Location: Abu Dhabi
 </p>
 <p>
  Experience: 8 years
 </p>
 <p>
  Grade: 2
 </p>
 <p>
  Department: Digital Media
 </p>
 <p>
  Sector: Integrated Storytelling
 </p>
 <p>
  Job Type: Direct Hire
 </p>
 <p>
  Industry: Federal Government/ Public
 </p>
 <p>
  <br/>
 </p>
 <p>
  Job description:
 </p>
 <p>
  <br/>
 </p>
 <p>
  Key Responsibilities:
 </p>
 <p>
  <br/>
 </p>
 <p>
  Lead planning and execution of high-impact digital campaigns aligned with national storytelling objectives.
 </p>
 <p>
  Create, curate, and oversee content for social media, web, and other digital platforms.
 </p>
 <p>
  Monitor performance analytics and optimize content strategy based on insights.
 </p>
 <p>
  Collaborate with internal teams and external partners to ensure message consistency.
 </p>
 <p>
  Ensure digital content reflects the UAE&rsquo;s values, leadership vision, and strategic priorities.
 </p>
 <p>
  Stay updated on digital trends to keep the Authority&rsquo;s platforms innovative and engaging.
 </p>
 <p>
  Qualifications:
 </p>
 <p>
  <br/>
 </p>
 <p>
  8 years of experience in digital media, content creation, or strategic communications.
 </p>
 <p>
  Strong understanding of storytelling in a digital-first environment.
 </p>
 <p>
  Excellent command of Arabic and English (written and spoken).
 </p>
 <p>
  Proficiency in social media tools, analytics, and content management systems.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Please note:
  </strong>
  Due to the high volume of applications, only shortlisted candidates will be contacted. Thank you for your understanding.
 </p>
 <p>
 </p>
 <p>
  If this role truly excites you and the criteria match your current experience, we encourage you to apply!
 </p>
 <p>
  Please share your updated CV to
  <strong>
   Ms. Payal Verma at payal.v@sundusglobal.com
  </strong>
 </p>
</div>


<p><b>Role Overview:</b></p><p>We are looking for an experienced <b>Digital Media Specialist</b> to manage and grow the online presence of political leaders and public personalities. The ideal candidate must have a <b>proven track record of managing digital campaigns for high-profile figures, political parties, or leading media organizations.</b></p><p>This role demands creativity, political awareness, and strong digital expertise to ensure that the personality&rsquo;s message reaches the right audience with maximum impact.</p><p><b>Key Responsibilities:</b></p><ul><li>Develop and execute digital media strategies to strengthen political and personal branding.</li><li>Manage social media platforms (Facebook, Instagram, X/Twitter, YouTube, TikTok, LinkedIn, etc.) with tailored messaging.</li><li>Create and oversee engaging multimedia content (videos, reels, graphics, articles, and live coverage).</li><li>Monitor and manage online reputation, ensuring positive public perception.</li><li>Track analytics and insights to optimize reach, engagement, and campaign performance.</li><li>Collaborate with PR, communication, and event teams for coordinated messaging.</li><li>Stay updated on political trends, public opinion, and competitor strategies.</li><li>Lead digital campaigns during political events, elections, or major announcements.</li></ul><p><b>Job Specification (JS) &ndash; Digital Media Specialist (Politics &amp; Personality)Education &amp; Experience:</b></p><ul><li>Bachelor&rsquo;s/Master&rsquo;s in Mass Communication, Political Science, Journalism, Media Studies, or related field.</li><li><b>3&ndash;5 years&rsquo; proven experience</b> in political media management or working with public personalities.</li><li>Experience with <b>renowned channels, political campaigns, or high-profile leaders</b> is essential.</li><li>Strong portfolio of successful political/digital campaigns.</li></ul><p><b>Skills &amp; Competencies:</b></p><ul><li>Expertise in digital marketing, social media management, and online campaigning.</li><li>Strong knowledge of political communication and public engagement strategies.</li><li>Proficiency with analytics tools (Google Analytics, Meta Insights, Twitter Analytics, etc.).</li><li>Skills in video editing, graphic design, and multimedia content creation (preferred).</li><li>Strong writing, messaging, and storytelling abilities (English &amp; Urdu).</li><li>Ability to work under pressure, especially during sensitive political events.</li></ul><p><b>Personality Traits:</b></p><ul><li>Politically aware, discreet, and media-savvy.</li><li>Confident in handling high-profile public figures.</li><li>Creative, proactive, and results-driven.</li><li>Flexible, adaptive, and able to manage fast-paced environments.</li></ul><p>Job Type: Full-time</p><p>Work Location: In person</p>

WHOOP

<div>
 At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
 <br/>
 <br/>
 As Digital Media Specialist you will directly support the paid media team in fulfilling media buying, analysis, optimization, reporting, and management of tactical media plans for WHOOP. You will proactively provide recommendations and ensure campaigns are meeting / exceeding goals. You&rsquo;ll help shape creative and copy used in our advertising to ensure we&rsquo;re speaking to our target audience, while being continuously eager to test new ads to optimize and improve campaign performance.
 <br/>
 <br/>
 WHOOP runs media across all areas of the marketing funnel, so it is important to have a strong interest in brand &amp; performance media advertising.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Collaborate with with a variety of key stakeholders across Performance Media, LCM, Brand and Accessories &amp; Apparel departments to develop, implement, manage, and monitor paid campaigns across all stages of the marketing funnel.
  </li>
  <li>
   Work with the wider Marketing team, Country Managers and Brand team to ensure paid strategy aligns with core audiences and that ad copy best speaks to those audiences.
  </li>
  <li>
   Coordinate with the Creative team and copywriters to continuously build and test new ads.
  </li>
  <li>
   Confidently provide campaign optimization tactics to help achieve target growth goals.
  </li>
  <li>
   Work with the Analytics team to set-up reports to allow for insights into daily optimization that can be made to ensure optimal performance across paid tactics.
  </li>
  <li>
   Work with platform reps to stay on top of the latest features and functionality to keep account as a leader in the latest offerings.
  </li>
  <li>
   Ad analysis and new ad creation, with regular A/B testing, brand lift testing, conversion lift testing.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   A degree in Marketing or similar qualification.
  </li>
  <li>
   1-3 years&rsquo; minimum experience in a fast-paced consumer company or media agency setting.
  </li>
  <li>
   Knowledge of how to buy primarily on YouTube and Performance Max within the Google suite. Experience with Search, Shopping &amp; SEO are a bonus.
  </li>
  <li>
   Proven track record of success and delivering through the funnel of paid media strategies.
  </li>
  <li>
   Excellent communication skills and can communicate recommendations effectively to stakeholders at all levels.
  </li>
  <li>
   Familiarity with ad tech solutions - specifically DCM.
  </li>
  <li>
   Pixel creation and management with the ability to troubleshoot all issues that arise.
  </li>
  <li>
   Critical thinker with proactive problem-solving skills.
  </li>
  <li>
   You are proficient in Google PowerPoint (i.e. deck building) and Google Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights.
  </li>
  <li>
   Deep understanding of Google Analytics - specifically Gen 4.
   <br/>
   <br/>
  </li>
 </ul>
 This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
 <br/>
 <br/>
 WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
</div>


VIBRAND 360

<ul><li>Develop, implement, and manage digital media campaigns across platforms (social media, websites, email, etc.)</li><li>Create, curate, and manage content (text, images, video) for digital channels.</li><li>Monitor and analyze digital marketing performance metrics (Google Analytics, social media insights, etc.)</li><li>Optimize content for SEO and social media visibility.</li><li>Manage online advertising campaigns (Google Ads, Facebook Ads, etc.)</li><li>Coordinate with designers, copywriters, and marketing teams to create cohesive brand messaging.</li><li>Stay updated on the latest digital media trends, technologies, and best practices.</li><li>Engage with online audiences, responding to comments and messages.</li><li>Plan and schedule digital posts and campaigns using tools like Hootsuite or Buffer.</li><li>Conduct competitor and market research to improve strategy.</li><li>Edit and enhance multimedia content (basic video editing, photo editing).</li><li>Ensure brand consistency across all digital touchpoints.</li><li>Collaborate with influencers and partners for promotions.</li><li>Manage email marketing campaigns and customer databases (like Mailchimp, HubSpot).</li><li>Prepare regular reports and present insights and recommendations to management.</li></ul><p>Job Type: Full-time</p><p>Pay: AED3,500.00 - AED4,000.00 per month</p><p>Application Deadline: 12/08/2025<br/>Expected Start Date: 08/08/2025</p>

City of Lawrenceville, GA

<div><div><div><h2 class="jobSectionHeader"><b>Description</b></h2></div>
<p></p><div><div><b>JOB SUMMARY</b></div><div>
This position performs specialized duties in the creation, coordination, and management of the City&rsquo;s digital media presence, with a primary focus on social media. The role also supports marketing and tourism initiatives through the development of creative content, campaign coordination, and digital marketing strategies that align with the City&rsquo;s brand and communications goals.</div></div><p></p>
<div><h2 class="jobSectionHeader"><b>Examples of Duties</b></h2></div>
<p></p><div><div><b>MAJOR DUTIES</b></div><ul><li>
Manages the City of Lawrenceville social media accounts with current information; develops, curates, and schedules content to promote events, programs, and initiatives; monitors and responds to public comments.</li><li>
 Manages social media accounts specifically designed to promote tourism and youth initiatives in addition to local government platforms.</li><li>
 Utilizes specialized software to schedule, monitor, and analyze social media performance; prepares quarterly social media analytics reports.</li><li>
Collaborates with the Marketing Director to research and plan digital marketing campaigns and social media content that support City initiatives, tourism promotion, and community engagement.</li><li>
Assists with photographing and capturing video at events; posts timely content from groundbreakings, community gatherings, and other activities.</li><li>
Monitors digital media and marketing trends, recommending new strategies to enhance audience engagement and campaign effectiveness.</li><li>
Designs digital graphics for holidays, announcements, campaigns, and special projects as needed.</li><li>
Coordinates with departments, partners, and third-party vendors to ensure consistent branding and message alignment across platforms; creates social media content in collaboration with these entities.</li><li>
Provide timely Crisis Communications including weather updates, power outages, and Emergency Management information through social media channels.</li><li>
Performs related duties.<br>
<br>
<b>KNOWLEDGE REQUIRED BY THE POSITION</b></li><li><div>
Knowledge of social media platforms, tools, and analytics.<br>
Knowledge of communications principles and practices.</div></li><li>
Knowledge of marketing principles and practices.</li><li><div>
Knowledge of local government structure and functions. Skill in content creation, writing, and editing for multiple platforms.</div></li><li>
Skill in photography and basic video production.</li><li>
Skill in graphic design.</li><li>
Skill in problem solving.</li><li><div>
Skill in prioritizing and planning.</div></li><li><div>
Skill in interpersonal relations.</div></li><li><div>
Skill in oral and written communication.</div></li></ul></div><p></p>
<div><h2 class="jobSectionHeader"><b>Typical Qualifications</b></h2></div>
<p></p><div><div><b>SUPERVISORY CONTROLS</b></div><div>
The Marketing Director assigns work in terms of general instructions. The supervisor spot-checks completed work for compliance with procedure, accuracy, and the nature and propriety of the final results.</div><div><b><br>
GUIDELINES</b></div><div>
Guidelines include city and department policies and procedures. These guidelines require judgment, selection, and interpretation in application.</div><div><b><br>
COMPLEXITY/SCOPE OF WORK</b></div><ul><li>
The work consists of varied specialized duties. Creating and managing content for a variety of platforms contributes to the complexity of the position.</li><li>
The purpose of this position is to manage the City&rsquo;s digital presence with a focus on social media.</li><li>
Success in this position results in the effective delivery of information to the public.</li></ul><div></div><div><b><br>
CONTACTS</b></div><ul><li>
Contacts are typically with coworkers, other city staff, business representatives, representatives of the news media, elected and appointed officials, and members of the general public.</li></ul><p></p><ul><li>
Contacts are typically to exchange information, motivate persons, resolve problems, and provide services.</li></ul><p></p><div><b><br>
PHYSICAL DEMANDS/ WORK ENVIRONMENT</b></div><div><ul><li>
The work is typically performed while sitting at a desk or table or while intermittently sitting, standing, walking, or stooping. The employee occasionally lifts light objects and distinguishes between shades of color.</li></ul></div><div><ul><li>
The work is typically performed in an office and outdoors, occasionally in hot, cold, or inclement weather.</li></ul></div><div></div><div><b><br>
SUPERVISORY AND MANAGEMENT RESPONSIBILITY</b></div><div>
None.</div><div></div><div><b><br>
MINIMUM QUALIFICATIONS</b></div><ul><li><div>
Knowledge and level of competency commonly associated with the completion of a baccalaureate degree in a course of study related to the occupational field.</div></li><li><div>
Sufficient experience to understand the basic principles relevant to the major duties of the position, usually associated with the completion of an apprenticeship/internship or having had a similar position for two to five years.</div></li><li>
Possession of or ability to readily obtain a valid driver&rsquo;s license issued by the State of Georgia for the type of vehicle or equipment operated.</li></ul></div></div></div><p></p>
<br><div></div><div><div><div><p>The City of Lawrenceville offers a complete benefits package to full-time employees including health care, dental, vision, retirement, deferred compensation plans, health savings accounts, life insurance, long-term disability, short-term disability, holidays, and personal time off.<br>
<br>
<b>Health</b></p><ul> <li>Health insurance benefits become active on the 31st day of employment. Health benefits include major medical, dental, and vision. There are three options. </li><li>PPO &ndash; Options A &amp; B with HRA (HRA is City funded through wellness program initiatives). </li><li>HDP with HSA (HSA is City funded through wellness initiatives and also voluntarily employee funded).</li></ul><b>Retirement</b><ul> <li>Retirement plans are Defined Contribution (401a), and Deferred Compensation (457b).<ul> <li>The 401a (City makes a 4% contribution beginning on first pay period after hire date) </li><li>457b (Employee contributions only)</li></ul> </li><li>If an employee contributes at least 4% into the 457b, which is voluntary, the City will make an additional 6% contribution into the 401a, totaling 10% into the employee&rsquo;s 401a. </li><li>Each contribution is a percentage of the employee&rsquo;s earnings for that pay period. </li><li>There is a graduated vesting schedule into the 401a plan.<ul> <li>One year - 20% </li><li>Two years &ndash; 40% </li><li>Three years &ndash; 60% </li><li>Four years &ndash; 80% </li><li>Five years &ndash; 100%</li></ul> </li></ul><b>Protection</b><ul> <li>There is City paid short-term disability, long-term disability, accidental death &amp; dismemberment (AD&amp;D) and life insurance that pays two times the employee&rsquo;s annual salary. Employees can opt into supplemental life insurance for self, spouse and children and pay the premium.</li></ul><br>
<b>Personal Time Off</b><br>
The City observes twelve (12) paid holidays per year:<ul> <li>New Year's Day </li><li>MLK Day </li><li>Good Friday </li><li>Memorial Day </li><li>Independence Day </li><li>Juneteenth </li><li>Labor Day </li><li>Veterans Day </li><li>Thanksgiving Day </li><li>Friday after Thanksgiving </li><li>Christmas Eve </li><li>Christmas Day </li><li>Employees earn PTO in lieu of individual vacation and sick leave; PTO is earned as follows:<ul> <li>First year of service &ndash; 3.692 hours per pay period (Department Directors accrue PTO hours at a rate of 5.538 from first day and moving forward until after ten years of service). </li><li>1-5 years of service &ndash; 5.538 hours per pay period </li><li>5-10 years of service &ndash; 7.384 hours per pay period </li><li>10-15 years of service &ndash; 9.230 hours per pay period </li><li>Over 15 years of service &ndash; 11.076 hours per pay period</li></ul> </li><li>Salaried employees are given 40 hours of Comp Vacation on January 1st of each year, that must be used by December 31st of that same year.</li></ul><b>Pay Interval</b><ul> <li>Employees are paid on a bi-weekly basis; pay periods begin on Sunday and payday is every other Thursday. There is a mandatory direct deposit requirement.</li></ul><b>Tuition Reimbursement</b><ul> <li>Tuition Reimbursement towards associate&rsquo;s, bachelor&rsquo;s or master&rsquo;s degrees, available to all full-time employees after one year of employment. (exclusions apply)</li></ul>To learn more details, visit our benefits page. www.lawrencevillebenefits.com</div></div></div><p></p>

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