digital media strategist

Orion Financial

POSITION PURPOSE
 
The Social Media Strategist is responsible for developing and executing Orion Financial’s social media strategy to enhance brand awareness, engage current and prospective members, and support organizational goals. This role will manage the day-to-day operations of all social media platforms, creating compelling content that reflects Orion’s community-driven mission and values. The strategist will track performance metrics, analyze trends, and provide insights to optimize campaigns and improve member engagement. By combining creativity with data-driven decision making, the Social Media Strategist will ensure Orion Financial maintains a strong, authentic, and impactful digital presence.
 
ESSENTIAL FUNCTIONS AND BASIC DUTIES
 1. Develop and execute a comprehensive social media strategy that aligns with company objectives, marketing campaigns, and the overall brand voice.
 2. Identify emerging trends, new platforms, and opportunities to enhance engagement and expand audience reach.
 3. Collaborate closely with community, marketing, and product teams to ensure social media content aligns with broader campaigns and initiatives.
 4. Create, curate, and schedule high quality, engaging content including graphics, videos, posts, and stories across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Reddit, and YouTube.
 5. Maintain brand consistency across all social content in terms of tone, style, and messaging.
 6. Manage social media content calendars and coordinate the rollout of campaigns to ensure timely and strategic publishing.
 7. Coach and empower public-facing team members including branch staff, loan officers, and community representatives on best practices for using personal social media to build a professional presence and share tailored posts that align with Orion Financial’s messaging and goals.
 8. Monitor social media channels daily, respond to customer inquiries, and engage with followers in a timely and professional manner.
 9. Build and maintain positive relationships with community members, influencers, and local partners to strengthen brand visibility and trust.
 10. Track key performance indicators such as engagement, reach, impressions, conversions, and return on investment to measure success.
 11. Generate regular performance reports, offering insights and actionable recommendations to optimize strategy and content.
 12. Use data and analytics to inform decisions and continuously refine and improve social media strategies.
 13. Work with the Digital Marketing Director on paid social campaigns including budget allocation, audience targeting, and performance tracking to maximize awareness, lead generation, and conversion outcomes.
 
QUALIFICATIONS
 
Education/Certification: Bachelor’s degree in Marketing, Communications, or a related field.
 Required Knowledge: Strong understanding of major social media platforms, trends, and best practices. Familiarity with social media management and analytics tools such as Hootsuite, Sprout Social and Meta Business Suite. (Preferred) Knowledge of SEO, SEM, and digital advertising.
 Experience Required: A minimum of 3 years of proven experience managing social media for a brand or agency. (Preferred) Experience in financial services, banking, or credit unions.
 Skills/Abilities: Excellent communication, copywriting, and storytelling skills. Strong analytical mindset with the ability to translate data into actionable strategy. (Preferred) Some graphic design and video editing skills (e.g., Canva, Adobe Creative Suite, CapCut).
 
Successful candidates must pass pre-employment credit checks, background checks, and drug screens.
 
Orion Financial is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, national origin or any other federal or state protected class. We maintain a drug-free workplace and perform pre-employment substance abuse testing. If you are unable to complete this application due to a disability, contact us to ask for an accommodation or an alternative application process.

Social Media Strategist

Norfolk Homes

About UsWhen we started our company in 1992, we had one goal in mind; to build beautiful, distinctive homes with character that served their surrounding communities. We never believed that &quot;one size fits all&quot;. Some home builders and construction companies try to design a community by redefining what they think is successful, we prefer to simply enhance the community with unique homes that are a reflection of the regional characteristics, and the people that live in them. It is important for us to never lose sight of what we do; which is more than developing land and build homes, we build trust, communities, and futures. Your home is more than just a financial investment, or a place to hang your hat; we believe your home is an intricate part of who you are. We currently build between 85-100 homes per year for families to build their lives in.Position OverviewThe Digital Marketing Strategist is responsible for creating, curating, and executing original, professional content for Norfolk Homes. This role combines social strategy, photography, videography, and content management to grow brand visibility and engagement across all platforms. This role encompasses social media, paid advertising, SEO, email marketing, content strategy, and analytics. You will develop and implement data-driven campaigns to increase Norfolk Home&rsquo;s brand visibility, generate qualified leads, and support overall business growth. By combining creativity with analytical skills, the Digital Marketing Strategist will play a key role in connecting with target audiences, strengthening brand positioning, and achieving measurable business objectives.ESSENTIAL DUTIES and RESPONSIBILITIES:Strategy &amp; Planning<ul><li>Develop, implement, and refine digital marketing strategies that align with business goals.</li><li>Identify and segment target audiences, perform competitive analysis, and stay current with platform and industry trends.</li><li>Collaborate with leadership to plan integrated campaigns that combine social media, SEO, paid ads, and email marketing.</li></ul>Campaign &amp; Channel Management<ul><li>Manage digital ad campaigns across platforms (Google Ads, Meta, LinkedIn, etc.), including budget allocation, A/B testing, and audience targeting.</li><li>Oversee website updates, landing pages, and SEO initiatives to increase web traffic and conversion rates.</li><li>Coordinate cross-channel campaigns to ensure brand consistency and maximize reach.</li></ul>Content Creation &amp; Calendar Management<ul><li>Capture compelling photography and videography that showcases Norfolk Homes, communities, events, and behind-the-scenes stories.</li><li>Edit and format content optimized for each platform (Instagram, TikTok, Facebook, etc).</li><li>Ensure all content is on-brand and aligned with company values and goals.</li><li>Leverage social media trends to create timely, engaging, and shareable content</li><li>Develop and manage a comprehensive content calendar across digital channels.</li><li>Create and publish engaging multimedia content (copy, graphics, and video) tailored to different platforms and target audiences.</li><li>Ensure all content aligns with brand standards and marketing objectives.</li></ul>Community Engagement<ul><li>Monitor and manage social media interactions, respond to inquiries, and build a strong online community presence.</li><li>Collaborate with internal teams to highlight company achievements, culture, and services.</li></ul>Analytics &amp; Optimization<ul><li>Track and analyze campaign performance using digital analytics tools (Google Analytics, LASSO, etc.).</li><li>Report on KPIs, ROI, and campaign effectiveness with actionable recommendations for optimization.</li><li>Leverage data to continuously improve strategies, content, and channel performance.</li></ul>Innovation &amp; Expertise<ul><li>Stay updated on emerging digital marketing trends, tools, and best practices.</li><li>Recommend new platforms, strategies, and technologies to keep the company competitive.</li></ul>QUALIFICATIONS and EXPERIENCE:<ul><li>Education: Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field; advanced certifications in digital marketing are a plus.</li><li>Experience: 5+ years of proven success in digital marketing, including managing paid ads, SEO, social media, and content strategy.</li><li>Campaign Management: Expertise in running and optimizing multi-channel digital campaigns with measurable ROI.</li><li>Technical Skills: Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, HubSpot (or similar CRM/automation tools), and SEO tools (SEMRush, Moz, etc.).</li><li>Content Creation: Ability to craft compelling written, visual, and video content tailored to different audiences. (Photography and videography)</li><li>Project management: Ability to manage multiple projects, track timelines, and adhere to budgets.</li><li>Analytical Ability: Strong data analysis skills to evaluate campaign performance and inform decision-making.</li><li>Communication: Excellent written and verbal communication skills; ability to collaborate across departments.</li><li>Strategic Thinking: Strong problem-solving, adaptability, and ability to manage multiple projects in a fast-paced environment.</li></ul>POSITION DETAILSType: Full-Time, On-SiteSchedule: Monday &ndash; Friday, standard business hoursLocation: Ann Arbor, MICompensation: Competitive salary commensurate with experience, plus benefitsJob Type: Full-timeBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Digital Marketing Strategist

Mukna

Virtual Worker Now is Hiring a remote Social Media Content Creator &amp; StrategistResponsibilities:<ul><li>Catalog and organize ongoing projects using Monday.com.</li><li>Develop strategies to grow the client&rsquo;s personal brand and followers.</li><li>Research and propose new and engaging content ideas.</li><li>Act as the main communication point between the client and the virtual team.</li><li>Serve as the account manager for social media platforms.</li><li>Contribute as a high-level strategist to shape the brand&rsquo;s online presence.</li></ul>Requirements:<ul><li>Minimum of 1 year of experience as a social media content creator specialist.</li><li>Monday.com background.</li></ul>At Virtual Worker Now, we offer:-<ul><li>Remote work.</li><li>Competitive pay.</li><li>Growth opportunities.</li><li>Medical insurance.</li></ul>Job Type: Full-timePay: From E&pound;25,000.00 per monthExpected Start Date: 20/10/2025

Social Media Content Creator Strategist l Remote

POSITION PURPOSE
 
The Digital Marketing Strategist leads the planning, execution, optimization, and performance reporting of integrated digital campaigns across paid media, SEO, website, and social platforms. This role is responsible for aligning digital efforts with business objectives to drive growth, engagement, and measurable results. Reporting to the SVP Marketing and working closely with cross-functional teams, the strategist blends data-driven insight with creative strategy to develop high-impact campaigns. The ideal candidate is data-driven, creative, and detail-oriented, with a strong understanding of performance marketing and digital best practices.
 
ESSENTIAL FUNCTIONS AND BASIC DUTIES
 
Campaign Strategy & Execution
 1. Create, manage, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and industry-specific platforms.
 2. Develop strategy and content to support business line marketing (mortgage, consumer, business banking) and brand awareness initiatives.
 3. Lead A/B testing strategies and campaign optimization based on real-time performance data.
 
Website Management & SEO
 4. Oversee day-to-day management of the organization’s external website, including landing page creation, content updates, and performance improvements.
 5. Collaborate with SEO agencies to develop and implement SEO strategies (on-page, off-page, technical) to drive organic traffic growth and improve search rankings.
 6. Use tools like Google Search Console and SEMrush to monitor site health and performance.
 
Analytics & Reporting
 7. Track and analyze campaign KPIs (CTR, CPC, CPA, ROAS, etc.) using Google Analytics (GA4), Looker Studio, and platform dashboards.
 8. Create detailed campaign performance reports with actionable insights and strategic recommendations.
 9. Present data findings and marketing strategy updates to internal stakeholders and leadership.
 
Creative Development
 10. Develop high-performing ad copy, digital display creative, and promotional messaging aligned with brand standards.
 11. Collaborate with design resources or use tools (Adobe Creative Suite) to create static and animated ads for campaigns.
 12. Ensure all content is compliant with financial regulations and accessibility standards.
 
Social Media Oversight
 13. Grow the organization’s social media presence across platforms including LinkedIn, Facebook, Instagram, Tiktok, and emerging channels.
 14. Develop monthly content calendars, paid social strategies, and performance reports.
 15. Work with internal teams to ensure consistent, relevant, and engaging messaging across all touchpoints.
 
Cross-Functional Collaboration
 16. Collaborate with internal departments including mortgage, business banking, HR, and community engagement to align digital efforts with business priorities.
 17. Support CRM and lead-gen integration strategies, tracking digital leads through the full conversion funnel.
 18. Coordinate with external vendors, media buyers, and agency partners as needed.
 19. Maintain in-depth knowledge of organization’s products, services, and business channels, and maintain current knowledge of industry trends and opportunities.
 20. Other related tasks as assigned.
 
QUALIFICATIONS
 
EDUCATION/CERTIFICATION: Bachelor’s degree in Marketing, Communications, Advertising, or related field required. Google Ads, Meta Blueprint, or SEO certifications preferred.
 
REQUIRED KNOWLEDGE: 
Strong understanding of performance data and the ability to make strategy adjustments based on insight. Familiarity with HubSpot, Salesforce, or similar CRM platforms preferred. Knowledge of accessibility standards, ADA compliance, and financial marketing guidelines preferred.
 
EXPERIENCE REQUIRED: 
<ul>
<li>3+ years of experience in digital marketing strategy, with a proven record of campaign performance and optimization required. Experience in financial services or regulated industry preferred.</li>
<li>Hands-on experience with:</li>
<li>Google Ads, Meta Ads Manager, and YouTube advertising</li>
<li>Google Analytics 4, Google Tag Manager, and Looker Studio</li>
<li>Website CMS platforms (e.g., Craft or similar)</li>
<li>SEO tools (SEMrush, Moz, Screaming Frog, etc.)</li>
<li>Social media scheduling and analytics tools (SproutSocial, HubSpot)</li>
</ul>
SKILLS/ABILITIES: 
<ul>
<li>Excellent written communication and visual storytelling skills.</li>
<li>Ability to work effectively, accurately, efficiently with a high degree of attention to detail.</li>
<li>Ability to organize and prioritize multiple projects and responsibilities while working in a fast-paced, deadline-oriented environment.</li>
<li>Ability to be flexible and responsive to provide the highest quality of service to internal and external members.</li>
<li>Ability to balance creativity and analytical thinking.</li>
<li>Proficiency using Microsoft Office Suite (Word, Outlook, PowerPoint, Teams, SharePoint, Excel).</li>
</ul>
Successful candidates must pass pre-employment credit checks, background checks, and drug screens.
 
Orion FCU is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, national origin or any other federal or state protected class. We maintain a drug-free workplace and perform pre-employment substance abuse testing. If you are unable to complete this application due to a disability, contact us to ask for an accommodation or an alternative application process.

ZZ-Technologies, islamabad

Job Summary:We are seeking a creative and data-driven Social Media Strategist to develop, implement, and manage our social media strategies across all platforms. The ideal candidate will be responsible for enhancing brand awareness, improving marketing efforts, and driving engagement through innovative social media campaigns.Key Responsibilities:<ul><li>Develop, implement, and manage comprehensive social media strategies aligned with business goals.</li><li>Plan and execute campaigns across platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.).</li><li>Conduct audience research and analyze engagement data to identify trends and opportunities.</li><li>Create and oversee high-quality, engaging, and brand-consistent content (posts, videos, graphics, stories).</li><li>Collaborate with the content, design, and marketing teams to ensure brand consistency.</li><li>Monitor and report on social media performance using analytics tools.</li><li>Stay up to date with the latest social media trends, platform updates, and best practices.</li><li>Manage paid social media advertising campaigns and optimize ROI.</li><li>Engage with the audience, respond to comments/messages, and build online communities.</li><li>Track competitor activity and provide actionable insights.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Media, or a related field.</li><li>Proven experience (2&ndash;4 years) as a Social Media Strategist, Manager, or similar role.</li><li>Strong understanding of major social media platforms and their analytics tools.</li><li>Excellent written and verbal communication skills.</li><li>Creative mindset with attention to detail and design aesthetics.</li><li>Experience with paid ads, influencer collaborations, and content planning tools (e.g., Meta Business Suite, Hootsuite, Buffer, Canva).</li><li>Ability to work independently and manage multiple projects simultaneously.</li></ul>Preferred Skills:<ul><li>Basic knowledge of SEO and web traffic metrics.</li><li>Experience with video content and short-form media (Reels, TikToks).</li><li>Graphic design or content creation skills.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs200,000.00 per monthWork Location: In person

Care New England Health System

<div>Job Summary:
The Digital Strategist develops, implements, and manages digital marketing strategies to enhance the visibility, reputation, and engagement of Care New England across all digital platforms. This role supports CNE and its Operating Units by optimizing digital presence to drive patient acquisition, retention, and brand awareness.
You&rsquo;ll collaborate with internal teams and external partners to ensure a consistent, data-driven, and impactful digital experience for our audiences.
Duties and Responsibilities:
Develop and execute comprehensive digital marketing strategies that align with organizational goals.
Manage SEO, SEM, email, and paid media campaigns to maximize reach and engagement.
Leverage analytics and reporting tools to assess campaign performance and identify optimization opportunities.
Collaborate with content creators, designers, and developers to ensure seamless campaign execution.
Implement A/B testing and use performance data to guide decision-making.
Provide expertise on email and SMS marketing, segmentation, and personalization.
Partner with cross-functional teams to ensure consistent messaging and branding across all digital channels.
Stay up to date on digital health trends, emerging platforms, and evolving technologies.
Present data-driven insights and recommendations to leadership and stakeholders.
Mentor junior team members and foster a collaborative, innovative marketing environment.
Requirements:
Bachelor&rsquo;s degree in Marketing, Communications, Digital Media, or a related field.
Minimum of 5 years of experience in digital marketing or digital strategy (healthcare or regulated industry experience preferred).
Google Ads or Google Analytics certification preferred.
Additional certifications (e.g., HubSpot, Meta) are a plus.
Care New England Health System (CNE) and its member institutions, Butler Hospital, Women &amp; Infants Hospital, Kent Hospital, VNA of Care New England, Integra, The Providence Center, and Care New England Medical Group, and our Wellness Center, are trusted organizations fueling the latest advances in medical research, attracting the nation&rsquo;s top specialty-trained doctors, and honing renowned services and innovative programs to engage in the important discussions people need to have about their health.
Americans with Disability Act Statement: External and internal applicants, as well as position incumbents who become disabled must be able to perform the essential job-specific functions either unaided or with the assistance of a reasonable accommodation, to be determined by the organization on a case-by-case basis.
EEOC Statement: Care New England is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
Ethics Statement: Employee conducts himself/herself consistent with the ethical standards of the organization including, but not limited to hospital policy, mission, vision, and values.</div>

Digital Strategist

Valco Companies

<div>At VAL-CO we work together as a global leader in providing innovative, value-focused products and services to the poultry, livestock and horticultural industries. We believe in all that we do by valuing people, integrity, quality, profitability, and stewardship. VAL-CO recognizes the importance and value of our employees and their families, and our customers and vendors. Each of their contributions are an integral part of the company's overall success.
We are currently seeking a Digital Content Strategist to add to our team! The Digital Content Strategist is responsible for developing, executing, and optimizing a content strategy that drives brand awareness, engages target audiences, and supports business objectives across digital channels. This role blends creative vision with data-driven insights, understanding the industry and embracing the business to ultimately grow revenue for VAL-CO.
Responsibilities:<ul><li>
Develop and manage a comprehensive digital content strategy aligned with business goals, brand voice, and target audience needs, supported by industry analysis.</li><li>
Partner with Product Management and perform market research to recognize industry trends and align company content and presence to market needs current and future.</li><li>
Create high-quality, engaging content for websites, blogs, email, social media, and other digital touchpoints.</li><li>
Collaborate with engineering, sales, tech support, and other company departments to produce multimedia content.</li><li>
Work closely with sales and product teams to align content efforts with broader campaigns.</li><li>
Up to 50% travel both domestically and internationally.</li><li>
Ensure all content is optimized for SEO, user experience, and accessibility.</li><li>
Track, analyze, and report on content performance metrics (traffic, engagement, conversions).</li><li>
Use analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to inform strategy adjustments.</li><li>
Run A/B tests and other experiments to refine messaging and increase interaction.</li><li>
Conduct content audits to evaluate performance and identify gaps or opportunities.</li><li>
Create content calendars, campaign roadmaps, and editorial guidelines for digital platforms.</li><li>
Stay informed on competitor activities and emerging digital content tools.</li></ul>
Requirements:<ul><li>
Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience).</li><li>
3&ndash;5 years of experience in digital content strategy, marketing, or related role.</li><li>
Strong writing, editing, and storytelling skills with a keen eye for brand voice.</li><li>
Proficiency in CMS platforms (e.g., WordPress, Drupal, Loomly) and familiarity with HTML/CSS basics.</li><li>
Knowledge of SEO best practices and content optimization techniques.</li><li>
Experience with analytics and marketing automation tools.</li><li>
Ability to manage multiple projects and deadlines in a fast-paced environment.</li><li>
Experience in CRM platforms (e.g., Monday) to maximize touchpoints with customers and sales team.</li><li>
Experience in B2B and/or B2C content marketing.</li><li>
Basic design skills using tools like Canva, Adobe Creative Suite, or Figma.</li><li>
Experience with video content production and podcasting.</li></ul></div>

Digital Content Strategist

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