digital strategist

The Hearst Corporation

<div>Hearst Television is looking for a talented digital journalist with an eye for analytics and how to use data to drive editorial decisions and strategy. The role of Digital Strategist works closely with the editorial teams at our owned and operated TV stations across the U.S. to develop strategies for big coverage that involve social media, SEO, AI and our own digital platforms. The ideal candidate should be a news junkie who is obsessed with social media in all its forms, should have an eye for video with viral potential and should know how to use analytics to drive traffic and engagement across multiple platforms. They should also be a teacher and coach who can help train people with varying levels of digital expertise. 
 
This person should be looking at the big picture, but also be able to roll up their sleeves and support HTV stations when big news stories are happening as part of our digital jump team, and support our National Desk, Get the Facts Data Team, Consumer and video creation teams when needed. The strategist should also have a healthy curiosity when it comes to systems involving AI and machine learning, with a demonstrated past of using these tools to build workflows and efficiencies to support Journalists. The Digital Strategist reports to the Senior Director of Digital Content and Strategy, and works with a team of strategists to prioritize and set short- and long-term goals for Hearst TV, and to work with our teams on execution. This position can be located at any of Hearst&rsquo;s TV stations. 
 
Job Responsibilities:
<ul><li>Maintain relationships with digital and management teams at assigned TV stations.
</li><li>Provide regular feedback, strategy suggestions to assigned TV stations.
</li>Lead various projects related to content, video production, social media, search, ecommerce and participate on projects led by other team members. 
<li>
 
</li></ul>Qualifications:
<ul><li>Must be familiar with digital publishing and working in various content management systems.
</li><li>Must have a deep knowledge of YouTube, TikTok, Instagram, Facebook and other emerging social platforms, including posting and content strategies, troubleshooting bugs and being able to work with the platforms on audience growth, monetization, moderation and account administration.
</li><li>Strong knowledge of SEO best practices and how to implement them.
</li><li>Must understand analytics &ndash; Google Analytics, Parse.ly, Social News Desk, among others &ndash; and how to use the information to build and implement content and strategy plans.
</li><li>Knowledgeable about best practices around push notifications and using data to inform strategy.
</li><li>Ability to coach journalists at varying levels of digital competence.
</li><li>Must be a champion of AI systems and workflows, with expertise around ChatGPT, Gemini and Claude.
</li><li>Demonstrated history of innovation in content presentation and execution.
</li><li>Must be able to write and produce written and video content; guide digital staff on improving both in their markets.
</li><li>Familiarity with use of third-party content and UGC in content presentation.
</li><li>Experience working with ecommerce is a plus.
</li><li>Experience with data journalism is a plus.
</li>Experience with python and automation orchestration tools like N8N is a plus. 
<li>
 
</li></ul>Other requirements:
<ul><li>Must have 3 years of experience working in an editorial role at a digital news operation.
</li><li>Must be able to work after-hours/weekends based on need.
</li><li>Must be able to travel as assigned for training, editorial support.
</li><li>Must be able to create videos and custom images using Adobe Premiere and Photoshop.
</li><li>Must have strong presentation skills.
</li><li>Must have strong organizational and communication skills.
</li></ul>Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That&rsquo;s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
<ul><li>Medical | Dental | Vision
</li><li>401(k) matching
</li><li>Emotional Wellness Support
</li><li>Paid Time Off
</li><li>Paid Parental Leave
</li><li>LGBTQ+ Health Services
</li>Additional benefits to meet your and your family's needs 
<li>
</li></ul>Salary
 
 
The salary for this role is $80,000-$85,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.</div>
 <div><div>Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
 
 
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.</div></div>
 Degree Level :

Digital Strategist

Modea

<div>
 Introduction to Position:
 
 
 The Digital Strategist at Modea is a high-impact consultant responsible for leading digital product strategy initiatives for our healthcare clients, ranging from regional systems to large academic medical centers. This individual acts as the bridge between complex client needs and actionable product visions, utilizing deep research, collaborative workshops, and data-driven insights to guide C-level executives through the digital transformation of the patient experience.
 
 
 We are looking for a master of organizational dynamics who can navigate complex stakeholder environments to build genuine consensus and alignment. Simultaneously, this person must be a student of the market, constantly scanning the horizon for trends in healthcare and technology to bring fresh, and actionable ideas to our customers.
 
 
 Essential Duties and Responsibilities:
 
 
 Strategic Ownership
 
 
 <ul>
 <li>
 Primary Researcher: Lead and conduct qualitative and quantitative research initiatives, including stakeholder interviews and user surveys, to uncover organizational goals and user needs
 </li>
 <li>
 Competitive Analysis: Own the evaluation of the competitive landscape, identifying market gaps and opportunities for differentiation
 </li>
 <li>
 Workshop Facilitation: Design and execute collaborative workshops and deep-dive sessions that balance empathy for user needs with the hard data required for executive decision-making
 </li>
 <li>
 Strategic Engagement Ownership: Serve as the primary architect and owner of the strategic narrative from discovery through final recommendation. Through partnership with domain experts, Project Managers and client stakeholders, maintain the rigor, quality, and communication of the final vision and all supporting deliverables
 </li>
 <li>
 Unified Vision Delivery: Demonstrate the ability to take disparate technical and design inputs (SEO/GEO, Data Analysis, Content, Architecture, UX) and weave them into a single, coherent digital transformation strategy and roadmap
 
 
 </li>
 </ul>
 Deliverables &amp; Presentation
 
 
 <ul>
 <li>
 Strategy Reports: Author the Final Strategy Report, synthesizing all findings into a coherent, actionable narrative
 </li>
 <li>
 Executive Presentation: Develop and deliver high-stakes presentations to C-level stakeholders, articulating the "why" behind the product vision with confidence and clarity
 </li>
 <li>
 Product Visioning: Translate complex research into succinct, "smart" messaging and actionable product roadmaps that drive large-scale digital transformations
 
 
 </li>
 </ul>
 Integration &amp; Practice Growth
 
 
 <ul>
 <li>
 Expert Synthesis: Work closely with specialized experts across SEO, Content Strategy, Technical Architecture, and UX Design to ingest their domain-specific insights into the overarching customer web product strategy
 </li>
 <li>
 Practice Evolution: Adopt and master Modea&rsquo;s existing strategy approach while proactively identifying opportunities to augment our practice with new methodologies and consulting standards
 
 
 </li>
 </ul>
 Critical Competencies:
 
 
 <ul>
 <li>
 Organizational Diplomacy: Proven ability to navigate conflicting priorities and dynamics to reach a unified goal
 </li>
 <li>
 Research &amp; Synthesis: Strong ability to conduct interviews/surveys and distill massive amounts of information into succinct and actionable plans
 </li>
 <li>
 Executive Presence: Ability to influence senior leadership through data-backed insights and compelling storytelling
 </li>
 <li>
 Strategic Integration: Ability to understand and synthesize the languages of SEO, development, design, and content strategy
 
 
 </li>
 </ul>
 Minimum Requirements:
 
 
 <ul>
 <li>
 Management or Technology Consulting in a client facing setting: 8+ years of applicable experience in a professional services or management consulting environment, specifically serving in an external client-facing capacity. Must demonstrate a track record of applying structured problem-solving and strategic frameworks to solve complex challenges for outside organizations
 </li>
 <li>
 Executive Stakeholder Management: Proven experience interfacing directly with and influencing C-level executives and senior leadership teams
 </li>
 <li>
 Strategic Facilitation: Proven experience in designing and leading at least three high-stakes strategy workshops (e.g., Visioning sessions, Design Sprints, or Discovery workshops). Must demonstrate the ability to manage and align 10+ cross-functional stakeholders toward actionable outcomes
 </li>
 <li>
 Agency/Consultancy Background: Previous experience in a client-facing agency or consulting firm is highly preferred
 </li>
 <li>
 Platform Knowledge: Experience working with large-scale digital products or enterprise-level web platforms
 </li>
 <li>
 Travel: Ability to travel occasionally (approx. 15-25%) to customer sites for on-site workshops, focus groups, and executive presentations
 
 
 </li>
 </ul>
 Healthcare Domain Knowledge: Preferred but not mandatory; must demonstrate an ability to quickly learn complex industries and regulatory environments.
 
 
 Work environment:
 
 
 Modeans are able to work at any location in Virginia, Tennessee, or North Carolina, unless as otherwise required by job responsibilities. We offer modern offices located in Blacksburg, VA. Our office provides an indoor space with moderate temperatures and noise levels. This allows employees to choose a fully-office, fully-remote, or hybrid work experience. Employees may occasionally need to travel to our offices or other locations for items such as training or client visits. We will also provide employees with tools to do their job at home as well as in the office.
 
 
 Physical Demands:
 
 
 Must be able to remain in a stationary position during the duration of the workday. Individuals must have the ability to constantly operate a computer. Must have the ability to converse with and exchange information to clients and coworkers both in person and through a computer. Capable of occasionally transporting items of 10 lbs or less to and from the office.
 
 
 We aspire to be an highly inclusive employer &ndash; providing fair and appropriate opportunities to as many people from different backgrounds as possible, being welcoming and meeting their needs as best we can. We are committed to keeping great people representative of a variety of backgrounds, perspectives, and skills, not just because it's the right thing to do, but because we believe it makes Modea stronger.
 
 
 You must be legally authorized to work in the United States for this position.
 
 
 Modea participates in the E-Verify program.
 
 
 Modea is committed to a diverse and inclusive workplace. Modea is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, gender, gender identity, gender expression, sexual orientation, veteran status, disability, age, or other legally protected status.
 
 
 Powered by JazzHR
 
 
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</div>

Adobe

<div>
 
 Our Company
 
 
 
 Changing the world through digital experiences is what Adobe&rsquo;s all about. We give everyone&mdash;from emerging artists to global brands&mdash;everything they need to design and deliver exceptional digital experiences! We&rsquo;re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
 
 
 We&rsquo;re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
 
 
 <ul>
 <li>
 A Marketing Value Realization Strategist focuses on demonstrating and maximizing the value of marketing initiatives, ensuring that marketing efforts translate into tangible business outcomes. Here are the core skills they should have:
 </li>
 <li>
 Strategic Thinking &amp; Business Acumen
 </li>
 <ul>
 <li>
 Ability to align marketing initiatives with business goals.
 </li>
 <li>
 Understanding of market dynamics, customer needs, and competitive landscapes.
 </li>
 <li>
 Strong problem-solving skills to optimize marketing impact.
 </li>
 </ul>
 <li>
 Data Analysis &amp; Performance Measurement
 </li>
 <ul>
 <li>
 Proficiency in marketing analytics tools (Google Analytics, Tableau, Power BI).
 </li>
 <li>
 Experience with attribution models, KPIs, and ROI measurement.
 </li>
 <li>
 Ability to interpret data and derive actionable insights.
 </li>
 </ul>
 <li>
 Customer Journey &amp; Value Mapping
 </li>
 <ul>
 <li>
 Expertise in mapping the customer journey and identifying key touchpoints.
 </li>
 <li>
 Ability to articulate how marketing efforts create value at each stage.
 </li>
 <li>
 Knowledge of customer segmentation and behavioral analysis.
 </li>
 </ul>
 <li>
 Communication &amp; Storytelling
 </li>
 <ul>
 <li>
 Strong presentation skills to convey marketing value to stakeholders.
 </li>
 <li>
 Ability to translate data into compelling narratives for executives and teams.
 </li>
 <li>
 Proficiency in report writing and visualization of marketing impact.
 </li>
 </ul>
 <li>
 Cross-Functional Collaboration
 </li>
 <ul>
 <li>
 Ability to work with sales, finance, product, and customer success teams.
 </li>
 <li>
 Experience aligning marketing strategies with revenue and growth objectives.
 </li>
 <li>
 Strong negotiation skills to advocate for marketing&rsquo;s contribution.
 </li>
 </ul>
 <li>
 Digital Marketing &amp; MarTech Proficiency
 </li>
 <ul>
 <li>
 Understanding of digital marketing channels (SEO, PPC, content, social).
 </li>
 <li>
 Experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo).
 </li>
 <li>
 Knowledge of AI-driven marketing and personalization technologies.
 </li>
 </ul>
 <li>
 Budgeting &amp; Financial Acumen
 </li>
 <ul>
 <li>
 Experience in marketing budget allocation and optimization.
 </li>
 <li>
 Understanding of cost-per-acquisition (CPA), customer lifetime value (CLV), and profitability metrics.
 </li>
 </ul>
 <li>
 Change Management &amp; Adaptability
 </li>
 <ul>
 <li>
 Ability to drive marketing transformation initiatives.
 </li>
 <li>
 Experience in change management frameworks and stakeholder engagement.
 </li>
 <li>
 Ability to pivot strategies based on market feedback and business priorities.
 
 </li>
 </ul>
 </ul>
 Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 
 
 Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
</div>

Senior Digital Strategist

Adoption Digital Strategist – AI Transformation L3
 (Operating Model & Organizational Design Focus)
 About the Role
 Adobe Customer Solutions is seeking an Adoption Digital Strategist – AI Transformation to support enterprise clients as they evolve their operating models, organizational structures, and ways of working to enable AI at scale.
 This role is ideal for a transformation practitioner with strong analytical and organizational design skills who is passionate about how AI reshapes team structures, decision rights, governance, and execution models. The Adoption Digital Strategist partners with senior strategists and program leaders to design and implement future-state operating models that support sustainable AI adoption.
 What You’ll Do
 Support AI Operating Model Design
 <ul>
<li>Contribute to future-state operating model design for AI-enabled organizations</li>
<li>Analyze current-state organizational structures, governance, and workflows</li>
<li>Map decision rights, accountability structures, and cross-functional processes</li>
<li>Support the design of new roles, team structures, and capability models required for AI adoption</li>
<li>Help define governance forums and escalation pathways</li>
</ul>
Drive Organizational Design & Ways of Working
 <ul>
<li>Conduct stakeholder interviews and working sessions to assess organizational readiness</li>
<li>Develop org design options, RACI matrices, and role clarity documentation</li>
<li>Identify structural barriers to AI adoption and propose practical redesign solutions</li>
<li>Support implementation of new operating rhythms and collaboration models</li>
<li>Help align marketing, digital, IT, data, and operations functions around shared AI objectives</li>
</ul>
Enable Program-Level Adoption
 <ul>
<li>Translate AI strategy into practical operating model components for Adobe Products</li>
<li>Support adoption planning across workstreams and business units</li>
<li>Identify adoption risks tied to organizational design gaps</li>
<li>Partner with program management to embed operating model changes into overall governance</li>
</ul>
Support Executive & Leadership Engagement
 <ul>
<li>Prepare executive-ready power points outlining operating model recommendations</li>
<li>Support visioning and design workshops focused on AI organizational implications</li>
<li>Communicate complex organizational concepts clearly and practically</li>
<li>Present workstream outputs with confidence and structure</li>
</ul>
Measure & Sustain Adoption
 <ul>
<li>Define operating model success metrics (role clarity, decision velocity, governance effectiveness)</li>
<li>Support tracking of AI usage and behavioral shifts tied to structural changes</li>
<li>Contribute to governance mechanisms that institutionalize AI-enabled ways of working</li>
</ul>
What You Bring
 Required Qualifications
 <ul>
<li>3–6 years of experience in digital transformation, operating model design, organizational design, and top tier Management Consulting experience</li>
<li>Experience supporting enterprise or multi-workstream transformation programs</li>
<li>Working knowledge of organizational design frameworks and governance models</li>
<li>Strong analytical skills and ability to translate strategy into structural recommendations</li>
<li>Clear written and verbal communication skills and expert level power point design skills</li>
<li>Bachelor’s degree required</li>
<li>Willingness to travel to client sites as needed</li>
</ul>
Preferred Qualifications
 <ul>
<li>Experience in consulting, professional services, or enterprise transformation teams</li>
<li>Exposure to AI-enabled transformation programs</li>
<li>Prosci ADKAR certification / Adobe DX /DME experience</li>
</ul>
About Adobe
 Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
 
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
 
Let’s Adobe together
 At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.
 
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
 
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
 
AI Use Guidelines for Interviews: 
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
 
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .
 
Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $98,200 -- $195,450 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
 
In New York, the pay range for this position is $135,000 - $195,450
 
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
 
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
 
State-Specific Notices: 
California : 
Fair Chance Ordinances
 Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
 
Colorado: 
Application Window Notice Mar 30 2026 12:00 AM
 
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
 
Massachusetts: 
Massachusetts Legal Notice
 It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Digital Strategist AI Adoption

Coalition Technologies

<div><h3 class="jobSectionHeader">WHY YOU SHOULD APPLY:</h3>

Coalition Technologies is devoted to delivering clients the highest quality work while providing our team a fun, thriving, and innovative environment. Along with the opportunity for tremendous career growth and rapid advancement, CT offers:
<ul>
<li>The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month!</li>
<li>A highly competitive Paid Time Off plan, promoting quality work-life balance.</li>
<li>Subsidized gym memberships to help team members feel their best.</li>
<li>Medical, dental, vision, and life insurance packages for all US-based team members.</li>
<li>International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.</li>
<li>Device upgrade and learning reimbursement programs.</li>
<li>Motivating career development plans with clearly defined goals and rewards.</li>
<li>Additional job-specific incentives and bonuses.</li>
<li>Plus, 100% of our team works remotely with the support of time tracking software. Our company culture specializes in supporting remote team members, and we&rsquo;ve been doing so for more than a decade. CT welcomes your application, wherever in the world it's coming from!</li>
</ul><h3 class="jobSectionHeader">YOU SHOULD HAVE:</h3>
<ul><li>Online marketing experience including SEO/Google Ads (preferred), Social Media Marketing and Email Marketing</li>
<li>Experience with one or more of the following: WordPress, WooCommerce, Shopify, and/or BigCommerce.</li>
<li>Familiarity with development in HTML/CSS is beneficial, but not required.</li>
<li>Familiarity with AIs / LLMs such as ChatGPT, Gemini, Copilot, Perplexity to help improve workflow.</li>
<li>A great command of your own voice, a strong presence, and the ability to speak with authority.</li>
<li>Excellent organizational skills with experience in complex project management.</li>
<li>Excellent time management skills.</li>
<li>Advanced experience with Microsoft Office and Google Apps (preferred).</li>
<li>The ability to multitask and stay cool under pressure.</li>
<li>An approach that is self-motivated, professional, and positive.</li>
<li>The ability to explain development processes and technical information to a non-technical audience.</li>
<li>Excellent writing and speaking abilities.</li>
<li>The availability to work 40 hours per week from 9:00 am to 6:00 pm PST.</li>
<li>The passion to grow an established company with the energy of a startup.</li>
<li>A reliable workstation with a fast computer, microphone and speakers, reliable internet and power for remote work. Multiple monitors can be beneficial but not required.</li>
</ul><h3 class="jobSectionHeader">YOUR DUTIES AND TASKS:</h3>
<ul><li>Following up with every prospective client in a timely and professional manner.</li>
<li>Learning about prospective and existing clients&rsquo; backgrounds, product service offerings, and overall objectives in order to direct them to the best solutions by acting as an adviser or partner rather than a salesperson.</li>
<li>Maintaining awareness of the current industry environment that shapes opportunities for client solutions.</li>
<li>Upselling accounts by making recommendations to prospects and current clients regarding their website design and online marketing strategies.</li>
<li>Developing proposals for prospective clients.</li>
<li>Preparing contracts and creating detailed scopes of work that provide clear, actionable strategies for our teams.</li>
<li>Overseeing proper implementation and &ldquo;hand-off&rdquo; of clients - from sales to production teams and project managers.</li>
<li>Providing timely and effective responses to client&rsquo;s requests for proposals or other information.</li>
<li>Attending sales meetings and training sessions.</li>
<li>Providing updates to management using company-supplied sales forecast and tracking programs.</li>
</ul>
We are looking for talented and diligent candidates who excel in our skills tests, and will consider these candidates even if past experience or educational background criteria aren't met.

California, New York, Washington, and Colorado: starting base pay for this position ranges between $17 - $35 per hour. Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. Outside of California, New York, Washington, and Colorado compensation may fall outside the above ranges.</div>

DIGITAL STRATEGIST

University of South Florida

<div>Overview
The Digital Content Strategist leads the planning, creation, governance, and optimization of content for the College of Arts and Sciences&rsquo; websites and digital channels. This position transforms complex academic and research information into clear, engaging, accessible content tailored to diverse audiences, including prospective students, current students, faculty, staff, alumni, and community partners. The strategist ensures all digital content aligns with college priorities&mdash;recruitment, reputation, student success, and research visibility&mdash;while upholding brand, accessibility, user experience, and technical standards.
Who We Are
The College of Arts and Sciences at the University of South Florida is a diverse, research active community of scholars, teachers, creators, and learners who believe that ideas should live both in the classroom and in the world. We bring together the sciences, social sciences, and humanities to tackle real problems through learning that involves doing, including fieldwork on Florida&rsquo;s coast, work in laboratories, data focused projects, and storytelling across digital and traditional media. Our faculty are nationally recognized researchers and dedicated mentors who open doors to significant opportunities such as undergraduate research, internships, fellowships, and global experiences. We are especially proud of our vibrant humanities and social sciences, where students connect big questions to real careers through funded experiential learning and projects that engage the community. Rooted in Tampa Bay and connected to global conversations, we see our campus as a living laboratory for studying the environment, society, culture, and technology, and we invite colleagues who share this spirit of curiosity, collaboration, and innovation focused on students to join us.</div>
 <div>Site Operations &amp; Content Management
<ul><li>Oversee day-to-day content operations for college and departmental websites.
</li><li>Draft, edit, review, approve, and publish content using the CMS and component library.
</li><li>Maintain information architecture, navigation, content tagging, and internal linking toimprove clarity and findability.
</li>Work with content owners to keep content accurate and up to date; establish governance workflows and review cycles. 
<li>
 
</li></ul>Analytics, SEO &amp; Optimization
<ul><li>Use GA4 and other analytics tools to monitor traffic, search behavior, and conversion paths.
</li><li>Build user-friendly dashboards and insights for stakeholders.
</li><li>Implement SEO best practices including metadata, headings, content structure, and schema markup where applicable.
</li>Conduct lightweight experiments (A/B tests, CTA refinements) to improve engagement and performance. 
<li>
 
</li></ul>Content Adaptation, Distribution &amp; Asset Management
<ul><li>Create platform-specific versions of content for web, email, social media, and other digital channels.
</li><li>Collaborate with communications staff on editorial calendars and campaigns.
</li>Maintain an organized digital asset library to ensure content is easily discoverable and reusable. 
<li>
 
</li></ul>Accessibility &amp; Compliance
<ul><li>Ensure all content meets WCAG 2.2 AA standards and university accessibility requirements.
</li><li>Apply best practices in alt text, captions, color contrast, keyboard navigation, and plain-language writing.
</li>Advocate for accessibility-first content design across the college. 
<li>
 
</li></ul>CMS Stewardship, Training &amp; Support
<ul><li>Manage CMS user roles, permissions, and access through SSO/CAS.
</li><li>Create guides, checklists, and training for departmental editors.
</li><li>Provide tier-1 support for content issues submitted through intake channels.
</li>Support site migrations, new builds, template updates, and component maintenance. 
<li>
 
</li></ul>Cross-College &amp; University Partnerships
<ul><li>Collaborate with faculty, academic departments, Sponsored Research, Institutes and Centers, Development, Alumni Relations, Innovative Education, and other internal partners.
</li><li>Coordinate with central university communications teams to align strategies, share content, and support major initiatives.
</li></ul>Performs other duties as assigned.</div>
 <div>Minimum Education &amp; Experience
<ul><li>Bachelor&rsquo;s degree in marketing, communications, journalism, digital media, information technology, or related field; OR equivalent combination of education and experience.
</li><li>3&ndash;5 years of experience creating, managing, and optimizing digital content.
</li><li>Experience managing content strategy for large or multi-departmental websites.
</li><li>Experience working in complex organizations such as higher education, healthcare, government, or large enterprises.
</li><li>Working knowledge of HTML/CSS for content formatting and troubleshooting.
</li><li>Experience with marketing automation, email platforms, or social media management tools and how they integrate with web content.
</li><li>Experience conducting content audits, usability testing, or user research.
</li>Familiarity with content governance frameworks (workflows, approvals, standards). 
<li>
</li></ul><div>Degree Equivalency Clause: Four years of direct experience for a bachelor&rsquo;s degree.
 
<ul><li>Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
</li><li>SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
</li><li>A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
</li><li>(a) Two years of direct experience for an associate degree;
</li><li>(b) Four years of direct experience for a bachelor&rsquo;s degree;
</li><li>(c) Six years of direct experience for a master&rsquo;s degree;
</li><li>(d) Seven years of direct experience for a professional degree; or
</li><li>(e) Nine years of direct experience for a doctoral degree
</li><li>Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
</li><li>Minimum Qualifications that require a high school diploma are exempt from SB 1310.</li></ul></div></div>
 <div>Working at USF
With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF&lsquo;s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida&rsquo;s best large employers, ranked No. 1 among the state&rsquo;s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
About USF
The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News &amp; World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF&rsquo;s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .
Compliance and Federal Notices
This position may be subject to a Level 1 or Level 2 criminal background check.
Applicants have rights under Federal Employment Laws :
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
Family and Medical Leave Act (FMLA)
Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.
Equal Employment Opportunity
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.</div>

Digital Content Strategist

Google

<div>
 
 Minimum qualifications:
 
 
 
 <ul>
 <li>
 Bachelor's degree or equivalent practical experience.
 </li>
 <li>
 5 years of experience in a digital advertising, mobile marketing, analytics or consulting role.
 </li>
 <li>
 Experience in the Apps ecosystem (e.g., Google App campaigns or App growth marketing or App product management).
 </li>
 <li>
 Experience working with cross-functional stakeholders.
 
 
 </li>
 </ul>
 
 Preferred qualifications:
 
 
 
 <ul>
 <li>
 6 years of experience in digital advertising, mobile marketing or analytical or consulting role.
 </li>
 <li>
 Understanding of the mobile app ecosystem, including mobile attribution partners, SDK and conversion tracking.
 </li>
 <li>
 Ability to work in a fluid, changing environment and manage multiple priorities.
 </li>
 <li>
 Excellent communication and presentation skills, with the ability to influence stakeholders and explain technical concepts to non-technical audiences.
 </li>
 <li>
 Excellent problem-solving skills with the ability to analyze datasets and derive insights.
 
 
 </li>
 </ul>
 
 About The Job
 
 
 
 Businesses of all shapes and sizes rely on Google&rsquo;s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
 
 
 As an AppDev Digital Marketing Strategist (DMS), you will work collaboratively with our App Sellers to solve client-level problems as well as increase the App maturity of our advertisers in AppDev (GCS). You will operate as a trusted advisor, providing technical and consultative direction to our highest opportunity GCS customers, using a range of App services to drive business growth.
 
 
 Google creates products and services that make the world a better place, and gTech&rsquo;s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers&rsquo; complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
 
 
 To learn more about gTech, check out our video .
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Analyze client performance data to identify growth opportunities, recommending specific App optimization strategies to meet customer business objectives.
 </li>
 <li>
 Partner with App sellers to align on account plans, ensuring a unified approach to servicing potential clients.
 </li>
 <li>
 Serve as the primary point-of-contact for advanced app-related challenges and guiding clients on best practices for App campaigns.
 </li>
 <li>
 Stay at the forefront of the mobile app ecosystem and Google&rsquo;s evolving ad solutions, translate the technical concepts into business insights for clients.
 </li>
 <li>
 Document and share client success stories, create optimization playbooks and contribute to the knowledge base to elevate the expertise of the wider GCS team.
 
 
 
 </li>
 </ul>
 Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
</div>

Digital Marketing Strategist, AppDev

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