digital strategist

Pannos Marketing

<div><p>Pannos Marketing is looking for a Senior Digital Strategist to join our Media team! If you thrive on turning data and insights into smart, results-driven marketing strategies, this role is for you. You&rsquo;ll lead the development and execution of multi-channel digital campaigns &mdash; from paid to organic &mdash; that help our financial clients achieve real growth. As a trusted advisor, you&rsquo;ll collaborate across teams to connect business goals with impactful digital strategies that drive measurable success.</p><p><b>
What You&rsquo;ll Do:</b></p><p>
Digital Campaign Management</p><ul><li>
Manage all aspects of search, display, and social media campaigns, including:</li><li>
Keyword research</li><li>
Budget planning</li><li>
Campaign strategy, structure, buildout, and execution</li><li>
Search ad development</li><li>
Testing and ongoing optimizations</li><li>
Tracking and analytics</li><li>
Ongoing bid and budget management</li><li>
Reporting to relevant stakeholders both internally and externally</li></ul><p>
Strategic Leadership &amp; Optimization</p><ul><li>
Communicate effectively with clients and internal teams on a day-to-day basis.</li><li>
May mentor or provide strategic direction to Digital Media Strategists, Digital Media Specialists, and Digital Media Coordinators.</li><li>
Perform in-depth analysis of accounts to develop key insights and build actionable plans for clients on campaign performance.</li><li>
Analyze the full user journey and provide strategic direction on landing page and conversion rate optimization.</li><li>
Develop digital marketing roadmaps.</li><li>
Provide strategic guidance on content strategy and implement marketing automation initiatives.</li><li>
Conduct market, keyword and media research as part of the proposal and planning process.</li><li>
Evaluate emerging technologies and provide a recommendation for adoption where appropriate.</li><li>
Claiming and management of client businesses on local search sites (Google My Business, Yelp, etc.)</li></ul><p><b>
What You Bring:</b></p><p>
Experience</p><ul><li>
5+ years of experience in digital marketing or media strategy with demonstrated success managing complex, multi-channel campaigns (including search, display, and social media campaigns).</li><li>
Proven ability to translate business goals into digital strategies and measurable outcomes.</li><li>
Solid understanding on how best to structure an entirely new campaign or restructure an existing one for improved results.</li><li>
Experience managing or mentoring other strategists or specialists preferred.</li><li>
Agency or financial services skills preferred, but not required.</li></ul><p>
Technical Skills</p><ul><li>
Proficiency with Google Ads, Meta Business Manager, Google Analytics 4, Tag Manager, and Salesforce (or similar CRM/automation tools).</li><li>
Understanding fundamentals of search engine optimization (SEO), conversion rate optimization (CRO), and user experience.</li><li>
Familiarity working with a range of programmatic advertising platforms to plan, execute, and optimize data-driven campaigns.</li><li>
Basic understanding of all aspects of digital marketing including content, email, automation and personalization.</li><li>
Familiarity with data visualization tools (e.g., Looker Studio, Tableau) and marketing attribution models.</li></ul><p>
Soft Skills</p><ul><li>
Exceptional analytical, problem-solving, and presentation skills.</li><li>
Excellent organizational and time management skills.</li><li>
Excellent written and verbal communication; ability to convey complex concepts clearly to non-technical audiences.</li><li>
Demonstrates enthusiasm about the digital marketing field and an eagerness to keep up with the latest trends and techniques.</li><li>
Ability to learn quickly and adapt to varying client industries, landscapes, technological limitations, and budgets.</li></ul><p><b>
Why Work with Us?</b></p><p>
We&rsquo;re an established, strategic marketing agency with deep expertise in the banking industry. Partnering with clients of all shapes and sizes across the US, Pannos has consistently delivered innovative marketing solutions and measurable results for more than 30 years. We&rsquo;re a healthy mix of strategic and creative professionals who happen to be experts in two things: marketing and banking. Some of us have long resumes in financial services. Some of us play with code. Others, with words. Together, it adds up to a fun and challenging place to work, with some great perks:</p><ul><li>
Health Packages</li><li>
401k + Company Match</li><li>
Flexible Schedules</li><li>
Remote Work on Fridays</li><li>
PTO</li><li>
Birthday Day Off</li><li>
11 Paid Holidays</li><li>
Summer Fridays</li><li>
Birthday Luncheons</li><li>
Monthly Social Events</li><li>
Casual Dress Code</li><li>
Fitness Reimbursement</li><li>
Professional Development</li><li>
Company Sponsored Events</li></ul><p><b>
Working Conditions &amp; Physical Requirements</b></p><ul><li>
Must be able to work in the office.</li><li>
Must be able to remain in a sedentary position for prolonged periods of time.</li><li>
Repetition of fine motor skills using wrists, hands, and fingers is required.</li><li>
Ability to operate standard office equipment.</li><li>
Must be able to respond flexibly to shifting priorities in a fast-paced environment.</li><li>
Occasional travel may be required for conferences, client meetings, or company events.</li><li>
May require occasional extended hours or flexible scheduling to meet deadlines or support events.</li></ul><p><i>
Pannos Marketing is an equal opportunity employer</i>.</p><p><b>
We participate in E-Verify for all employees - </b><i>This Employer will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. Employers may not use e-Verify to pre-screen job applicants and may not limit or influence the choice of documents presented for use on the Form I-9.</i></p></div>

Senior Digital Strategist

Lakeland Regional Health

<div><div><div><div><div>Position Details<br>
</div></div><br>
<p></p><div><div><br>
<p>Lakeland Regional Health is a leading medical center located in Central Florida. With a legacy spanning over a century, we have been dedicated to serving our community with excellence in healthcare. As the only Level 2 Trauma center for Polk, Highlands, and Hardee counties, and the second busiest Emergency Department in the US, we are committed to providing high-quality care to our diverse patient population. Our facility is licensed for 910 beds and handles over 200,000 emergency room visits annually, along with 49,000 inpatient admissions, 21,000 surgical cases, 4,000 births, and 101,000 outpatient visits.
 </p><p>Lakeland Regional Health is currently seeking motivated individuals to join our team in various entry-level positions. Whether you're starting your career in healthcare or seeking new opportunities to make a difference, we have roles available across our primary and specialty clinics, urgent care centers, and upcoming standalone Emergency Department. With over 7,000 employees, Lakeland Regional Health offers a supportive work environment where you can thrive and grow professionally.<br>
</p><p></p><p><b>Active - Benefit Eligible and Accrues Time Off
</b></p><p></p><b>Work Hours per Biweekly Pay Period: </b>80.00
<br>
<b>Shift </b>: Monday through Friday
<br>
<b>Location </b>: 210 South Florida Avenue Lakeland, FL
<br>
<b>Pay Rate </b>: Min $98,966.40 Mid $123,697.60
</div></div><br>
<div><div>Position Summary<br>
</div></div><br>
<p></p><div><div><br>
The Digital Strategist works in collaboration with the AVP of Marketing &amp; Communications to lead the planning and execution of organic and paid marketing initiatives, including digital, social media, and SEO. The Digital Strategist is charged with overseeing the planning of all digital touch points. The Digital Strategist will work on integrating digital assets, raising brand awareness, collaborating on marketing campaigns, leading digital projects, and measuring the efficiency and effectiveness of digital channels. This position will identify unmet opportunities in relation to the goals of the organization, tracking trends and technologies that play roles in lives of our audience. Regular reporting of analytics will be determined in partnership with the AVP of Marketing &amp; Communications.<br>
<br>
</div></div><br>
<p></p><div><div>Position Responsibilities
</div></div><br>
<div><div><br>
<b>People At The Heart Of All That We Do
</b><br>
<ul><li>Fosters an inclusive and engaged environment through teamwork and collaboration.
</li><li>Ensures patients and families have the best possible experiences across the continuum of care.
</li><li>Communicates appropriately with patients, families, team members, and our community in a manner that treasures all people as uniquely created.
</li></ul><b>Safety And Performance Improvement
</b><br>
<ul><li>Behaves in a mindful manner focused on self, patient, visitor, and team safety.
</li><li>Demonstrates accountability and commitment to quality work.
</li><li>Participates actively in process improvement and adoption of standard work.
</li></ul><b>Stewardship
</b><br>
<ul><li>Demonstrates responsible use of LRH's resources including people, finances, equipment and facilities.
</li><li>Knows and adheres to organizational and department policies and procedures.
</li></ul><p><b>People At The Heart Of All We Do
</b></p><ul><li>Fosters an inclusive and engaged environment through teamwork and collaboration.
</li><li>Ensures patients and families have the best possible experiences across the continuum of care.
</li><li>Communicates appropriately with patients, families, team members, and our community in a manner that treasures all people as uniquely created.
</li><li><b>Safety And Performance Improvement
</b><ul><li>Behaves in a mindful manner focused on self, patient, visitor, and team safety.
</li><li>Demonstrates accountability and commitment to quality work.
</li><li>Participates actively in process improvement and adoption of standard work.
</li><li><b>Stewardship
</b></li><li>Demonstrates responsible use of LRH's resources including people, finances, equipment and facilities.
</li><li>Knows and adheres to organizational and department policies and procedures.
</li><li><b>Standard Work: Digital Strategist
</b></li><li>Paid Media. Develop and manage paid search, display/banner campaigns, and social media ads.
</li><li>Paid Media. Monitor KPIs and implement daily optimizations and budget reallocations.
</li><li>Press Ganey Liaison and Reputation Management. Serve as LRH&rsquo;s point person for Press Ganey; ensure accurate directory listings.
</li><li>Press Ganey Liaison and Reputation Management. Manage online reputation across review sites and implement strategies to boost ratings and visibility. Will work with team on ensuring we are responding as needed.
</li><li>Website Optimization and Agency Coordination. Coordinate with website agency to troubleshoot site issues, push page updates, and A/B test improvements.
</li><li>Website Optimization and Agency Coordination. Monitor performance, identify issues, and implement fixes.
</li><li>CRM and Email Marketing. Help build customer journeys and lead nurture campaigns in CRM.
</li><li>CRM and Email Marketing. Collaborate with the Digital Content Strategist to design strategies, workflows, and campaigns, including automated email sequences.
</li><li>SEO. Conduct keyword research and on-page SEO optimization (titles, meta, alt text, internal linking).
</li><li>SEO. Partner with content team and use SEO tools to improve rankings and organic traffic
</li><li>AI Tools &amp; Research. Explore and implement AI solutions for campaign insights and optimization ideas.
</li>AI Tools &amp; Research. Evaluate emerging digital trends/tools and recommend best fits for LRH.<br>
<li>
</li></ul><br>
</li></ul></div></div><br>
<p></p><div><div>Competencies &amp; Skills<br>
</div></div><br>
<div><div><br>
<p>Essential:<br>
<br>
</p><ul><li>Experience with keyword and competitor research.
</li><li>Ability to recommend changes to the website architecture and design, content, linking, and other factors to improve SEO positions, overall visibility and conversion.
</li><li>Ability to manage ADA compliance efforts.
</li>Analytical mindset with ability to translate data into actionable insights.<br>
<li>
</li></ul><br>
</div></div><br>
<p></p><div><div>Qualifications &amp; Experience<br>
</div></div><br>
<div><div><br>
<p>Essential:
</p>Bachelor Degree<br>
<ul><li>
</li></ul><p></p><p>Essential:
</p>Bachelor's degree in marketing, advertising, or business<br>
<ul><li>
</li></ul><p></p><br>
<p>Other information:<br>
<br>
</p><p>Experience Essential:
</p><p></p><ul><li>A minimum of three years&rsquo; experience in marketing, advertising, journalism or business is preferred.
</li></ul><p>Experience Preferred:
</p><p></p><ul><li>Strong proficiency in Google Ads, Facebook Ads, LinkedIn Ads, SEMrush tools, and marketing automation platforms.
</li><li>Experience with Press Ganey or similar healthcare reputation/directory platforms is a plus.
</li><li>Excellent communication and project management skills; agency/vendor coordination experience.</li></ul></div></div></div></div></div><p></p>

Digital Strategist - Public Relations & Marketing

Coalition Technologies

<p></p><div><h3 class="jobSectionHeader"><b>WHY YOU SHOULD APPLY:</b></h3>
<p>
Coalition Technologies is devoted to delivering clients the highest quality work while providing our team a fun, thriving, and innovative environment. Along with the opportunity for tremendous career growth and rapid advancement, CT offers:</p>
<ul>
<li>The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month!</li>
<li>A highly competitive Paid Time Off plan, promoting quality work-life balance.</li>
<li>Subsidized gym memberships to help team members feel their best.</li>
<li>Medical, dental, vision, and life insurance packages for all US-based team members.</li>
<li>International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.</li>
<li>Device upgrade and learning reimbursement programs.</li>
<li>Motivating career development plans with clearly defined goals and rewards.</li>
<li>Additional job-specific incentives and bonuses.</li>
<li>Plus, 100% of our team works remotely with the support of time tracking software. Our company culture specializes in supporting remote team members, and we&rsquo;ve been doing so for more than a decade. CT welcomes your application, wherever in the world it's coming from!</li>
</ul><h3 class="jobSectionHeader"><b>YOU SHOULD HAVE:</b></h3>
<ul><li>Online marketing experience including SEO/Google Ads (preferred), Social Media Marketing and Email Marketing</li>
<li>Experience with one or more of the following: WordPress, WooCommerce, Shopify, and/or BigCommerce.</li>
<li>Familiarity with development in HTML/CSS is beneficial, but not required.</li>
<li>Familiarity with AIs / LLMs such as ChatGPT, Gemini, Copilot, Perplexity to help improve workflow.</li>
<li>A great command of your own voice, a strong presence, and the ability to speak with authority.</li>
<li>Excellent organizational skills with experience in complex project management.</li>
<li>Excellent time management skills.</li>
<li>Advanced experience with Microsoft Office and Google Apps (preferred).</li>
<li>The ability to multitask and stay cool under pressure.</li>
<li>An approach that is self-motivated, professional, and positive.</li>
<li>The ability to explain development processes and technical information to a non-technical audience.</li>
<li>Excellent writing and speaking abilities.</li>
<li>The availability to work 40 hours per week from 9:00 am to 6:00 pm PST.</li>
<li>The passion to grow an established company with the energy of a startup.</li>
<li>A reliable workstation with a fast computer, microphone and speakers, reliable internet and power for remote work. Multiple monitors can be beneficial but not required.</li>
</ul><h3 class="jobSectionHeader"><b>YOUR DUTIES AND TASKS:</b></h3>
<ul><li>Following up with every prospective client in a timely and professional manner.</li>
<li>Learning about prospective and existing clients&rsquo; backgrounds, product service offerings, and overall objectives in order to direct them to the best solutions by acting as an adviser or partner rather than a salesperson.</li>
<li>Maintaining awareness of the current industry environment that shapes opportunities for client solutions.</li>
<li>Upselling accounts by making recommendations to prospects and current clients regarding their website design and online marketing strategies.</li>
<li>Developing proposals for prospective clients.</li>
<li>Preparing contracts and creating detailed scopes of work that provide clear, actionable strategies for our teams.</li>
<li>Overseeing proper implementation and &ldquo;hand-off&rdquo; of clients - from sales to production teams and project managers.</li>
<li>Providing timely and effective responses to client&rsquo;s requests for proposals or other information.</li>
<li>Attending sales meetings and training sessions.</li>
<li>Providing updates to management using company-supplied sales forecast and tracking programs.</li>
</ul>
<p>We are looking for talented and diligent candidates who excel in our skills tests, and will consider these candidates even if past experience or educational background criteria aren't met.</p>
<p><i>
California, New York, Washington, and Colorado: starting base pay for this position ranges between $17 - $35 per hour. Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. Outside of California, New York, Washington, and Colorado compensation may fall outside the above ranges.</i></p></div>

DIGITAL STRATEGIST

JD Finish Line

<div>
 <p>
  The Digital SEO Strategist will be responsible for supporting JD Finish Line&rsquo;s e-Commerce Search Engine Optimization (SEO) program by establishing SEO standards and best practices that will aid in driving incremental traffic and sales to the Finish Line and JD Sports US website. This individual will effectively exhibit JD Finish Line&rsquo;s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties:
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Research &amp; Analysis:
  </strong>
 </p>
 <ul>
  <li>
   Perform competitor analyses to discover growth insights and opportunities.
  </li>
  <li>
   Monitor traffic and understand the impact of optimizations as well as external changes like seasonality, algorithm updates, SERP changes, AI Overviews and Search GPT.
  </li>
  <li>
   Work with the greater SEO Team to communicate Social SEO results and develop strategies, tactics and initiatives necessary to achieve business goals.
  </li>
  <li>
   Maintain current knowledge of best practices and latest developments in Organic Search including SERP changes, algorithm updates, AI Overviews, Search GPT and more.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Strategy:
  </strong>
 </p>
 <ul>
  <li>
   Use a hypothesis-driven, analytical approach to improving Organic Search, including Local and Social SEO. Always use analytics to drive performance and decision making.
  </li>
  <li>
   Work with the greater Digital Marketing team to communicate Organic results and develop strategies, tactics and initiatives necessary to achieve business goals.
  </li>
  <li>
   UXO &amp; CRO: Perform deep-dive analyses and implement robust testing strategies to identify opportunities to grow and optimize performance.
  </li>
  <li>
   Own bi-weekly audit process to advise on SERP appearance and frontend competitor analysis. Create and execute an action plan based on audit findings.
  </li>
  <li>
   Build a blog content strategy including measurable KPIs that supports business growth.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Tactical:
  </strong>
 </p>
 <ul>
  <li>
   Collaborate cross-functionally to produce blog content that meets brand standards and achieves business goals.
  </li>
  <li>
   Own communication with the Organic Social team to provide updates on projects and tasks that are ready for consideration.
  </li>
  <li>
   Optimize current content including title tag and meta description, headers, copy and internal linking to improve ranking and UX.
  </li>
  <li>
   Perform quarterly audits of seasonal pages.
  </li>
  <li>
   Provide ongoing support to enhance the visibility of organic social posts. Support includes keyword and hashtag research, trend research and competitive analysis.
  </li>
  <li>
   Produce quantitative reporting and qualitative explanations on monthly performance.
  </li>
  <li>
   Field special projects and requests as needed.
  </li>
  <li>
   Help manage external agencies, partners and platforms:
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Local SEO:
  </strong>
 </p>
 <ul>
  <li>
   Own relationship with third party vendors to maintain the digital footprint of physical storefronts including local store pages and directories.
  </li>
  <li>
   Communicate cross-functionally to acquire necessary information from store and regional marketing managers.
  </li>
  <li>
   Create local posts that are engaging, informative and support overarching business goals and objectives.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Required Education and/or Experience:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Bachelor&rsquo;s degree (B.A) from a four-year college or university or equivalent experience required, with Business, Marketing, Communication or IT preferred. Minimum of 2 - 4 years of e-Commerce SEO experience. A solid understanding of SEO (technical and content) and data analysis is a must. In-house or multi-vendor retailer experience and conversion rate optimization is a plus.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Physical Demands:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Sit for more than 6 hours per shift
  </li>
  <li>
   Use hands to finger, handle and feel
  </li>
  <li>
   Reach with hands and arms
  </li>
  <li>
   Talk and/or hear
  </li>
  <li>
   Stand for up to 2 hours at a time regularly
  </li>
  <li>
   Walk or move from one location to another regularly
  </li>
  <li>
   Periodically may need to climb, balance, stoop, kneel, or crouch
  </li>
  <li>
   Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
  </li>
  <li>
   Punctuality and regular attendance consistent with the company&rsquo;s policies are required for the position.
  </li>
  <li>
   Average workweek is 40 hours, which can vary depending on business need.
  </li>
  <li>
   The work environment for this position is a moderately noisy office setting.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <em>
   The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $62,000 - $72,000 (Depending on Experience); 10% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.
  </em>
 </p>
</div>


Digital SEO Strategist

Trimble

<div><div>Job Title: Digital Content Strategist</div><div>
Location: Lake Oswego, OR</div><div>
Our Division: Trimble AECO</div><div></div><div>
About the Role</div><div><i>
Are you a detail-oriented content expert with a strategic mindset and a passion for operational excellence?</i></div><div>
We are seeking a highly motivated Digital Content Strategist to serve as the owner and governor of compelling content across our website and key digital channels. As the Digital Content Strategist, you will be the lynchpin for content quality, workflow efficiency, and strategic performance. Your core focus will be translating business objectives into a seamless customer experience by defining and managing the process&mdash;from planning and creation through publishing and optimization.</div><div>
This is a hands-on role where you will establish key performance indicators (KPIs), drive the editorial calendar, implement strict brand and style governance, and actively audit content for technical functionality and accessibility. The ideal candidate thrives on both strategic analysis and the operational rigor required to ensure our digital content consistently drives audience engagement and business results</div><div>
What You Will Do</div><ul><li><div>
Support management of digital content strategy across Trimble digital properties and marketing-focused experiences</div></li><li><div>
Manage content workflows and approvals; create and maintain editorial calendars to plan and schedule content creation</div></li><li><div>
Govern content quality by ensuring all website content and assets strictly adhere to brand messaging and editorial style guidelines.</div></li><li><div>
Write and edit website content, including landing pages, blog posts, resource center articles, and other digital assets.</div></li><li><div>
Establish KPIs for content, monitor and analyze content performance, and conduct comprehensive content audits to inform content strategy.</div></li><li><div>
Assist with QA, auditing, reviewing, and evolving digital content, checking for technical functionality, accessibility, and style consistency.</div></li><li><div>
Support the development of expanded content strategies to leverage original content across channels and marketing efforts</div></li><li><div>
Coordinate with other content teams across the sector and organization</div></li></ul><div></div><div>
What Skills &amp; Experience You Should Bring</div><ul><li><div>
Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent work experience</div></li><li><div>
5+ years of experience in content-related roles, including writing, editing, research, etc.</div></li><li><div>
Proven ability developing content strategies across multiple platforms, formats and audience segments</div></li><li><div>
Experience working in technology or SaaS preferred</div></li><li><div>
Enthusiasm to take on challenges to help us evolve our digital content strategy across the customer journey and lifecycle</div></li><li><div>
Customer obsessed with a drive to create highly engaging content</div></li><li><div>
Strong baseline understanding of SEO principles and best practices</div></li><li><div>
A proven track record delivering meaningful results in a complex digital ecosystem</div></li><li><div>
Demonstrated ability to work effectively with peers and across matrixed teams to lead by influence</div></li></ul><div></div><div>
Compensation: Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant&rsquo;s sex or other status protected by local, state, or federal law.</div><div></div><div>
Hiring Range</div>
$105,682.00&ndash;$142,676.00<div>
Pay Rate Type</div>
Salary<div></div><div>
Bonus Eligible?</div>
Yes<div>
Commission Eligible?</div>
No<div><br>
Benefits: Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. If this position is identified above as commission- or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.</div><div><br>
How to Apply: Please submit an online application for this position by clicking on the &lsquo;Apply Now&rsquo; button located in this posting.</div><div><br>
Application Deadline: Applications could be accepted until at least 30 days from the posting date.</div><div></div><div>
At Trimble, we are committed to fostering a diverse, inclusive, and equitable workplace where everyone can thrive. Guided by our core values&mdash;Belong, Innovate, and Grow&mdash;we embrace and celebrate differences, knowing they make us stronger and more innovative. We are proud to be an equal opportunity employer, welcoming individuals of all backgrounds and advancing opportunities while embracing race, color, gender identity, sexual orientation, religion, disability, veteran status, or any other protected and diverse characteristic. We are committed to offering our candidates and employees with disabilities or sincerely held religious beliefs the ability to seek reasonable accommodations in accordance with applicable law and/or where it would not constitute undue hardship for Trimble. For more, please see Trimble's Code of Business Conduct and Ethics at<div> https://investor.trimble.com</div>, under &ldquo;Corporate Governance.&rdquo;</div><div></div><div>
Our mission to transform the way the world works starts with transforming how we work together. By actively listening, asking questions, and taking intentional actions, we cultivate a culture that provides equitable opportunities for everyone to contribute and grow.</div><div></div><div><div>
Trimble&rsquo;s Privacy Policy</div></div><div></div><div>
If you need assistance or would like to request an accommodation in connection with the application process, please contact AskPX@px.trimble.com.</div></div>

Digital Content Strategist

BHDP Architecture

<div><div><b>Senior Digital Content Strategist</b><br>
</div><div><b>Purpose: </b>The Digital Content Strategist will lead the creation, optimization, and amplification of BHDP&rsquo;s thought leadership content to grow the firm&rsquo;s brand visibility and drive lead generation. This highly collaborative and strategic role blends strong writing and editorial skills with SEO expertise and marketing automation capabilities. The ideal candidate will be a digital-first storyteller who can work closely with subject matter experts, market leaders, and the marketing team to translate ideas and insights into compelling, optimized content that drives measurable results.</div>
<div></div><div><b>Expectations</b></div>
<div></div><ul><li><b>Content Strategy &amp; Development</b>
<ul><li>Lead the firm&rsquo;s thought leadership content strategy, ensuring alignment with market priorities and business development goals.</li>
<li>Create and edit high-impact blogs, whitepapers, articles, and website content in partnership with subject matter experts and client leaders.</li>
<li>Collaborate with subject matter experts to transform insights and project stories into impactful, audience-focused narratives.</li>
<li>Manage a strategic content calendar and oversee content workflows from ideation through publication across all digital platforms.</li>
<li>Collaborate closely with marketing, communications, and business development teams to</li>
<li>integrate content with broader campaigns.</li>
</ul></li></ul><div></div><ul><li><b>SEO &amp; Website Optimization</b>
<ul><li>Own and execute the firm&rsquo;s SEO strategy, including keyword research, on-page optimization, metadata, internal linking, and performance tracking.</li>
<li>Partner with internal teams and external vendors to ensure content and website are optimized for search and lead generation.</li>
<li>Monitor SEO performance and continuously refine strategy to improve visibility and rankings.</li>
</ul></li></ul><div></div><ul><li><b>Marketing Automation &amp; Lead Nurturing</b>
<ul><li>Manage marketing automation efforts through HubSpot, including segmentation, workflows, and email campaigns.</li>
<li>Build and execute lead nurturing campaigns tied to content initiatives to drive engagement and conversions.</li>
<li>Use analytics to measure campaign effectiveness and optimize performance over time.</li>
</ul></li></ul><div></div><ul><li><b>Measurement &amp; Reporting</b>
<ul><li>Track and analyze content performance, SEO metrics, and campaign data to inform strategic decision-making.</li>
<li>Stay current with digital marketing trends, SEO best practices, and marketing automation tools to continuously enhance performance.</li>
<li>Identify opportunities to improve efficiency and impact through automation, testing, and optimization.</li>
<li>Regularly report results and insights to the marketing team and firm leadership.</li>
</ul></li></ul><div></div><ul><li><b>Business Development
</b><ul><li>Help Client and Market Leaders achieve goals through brand awareness.</li>
<li>Monitor and frequently update the Win/Loss report on any RFPs.</li>
<li>Assist client teams in developing proposals, interview content, presentations, and collateral materials (brochures, project stories, staff resumes, staff in action photography/videography, etc.).</li>
<li>Strengthen BHDP and project storytelling capabilities/content.</li>
<li>Monitor competitive marketing activities and BHDP&rsquo;s industry rankings.</li>
<li>Support thought leadership activities (roundtables, articles, blogs, market research, conference presentations, etc.).</li>
</ul></li></ul><div></div><ul><li><b>Financial Responsibility
</b><ul><li>Assist Marketing Manager in the development of annual marketing budgets.</li>
<li>Prudently scrutinize all marketing communications expenses.</li>
<li>Manage digital marketing vendors to ensure cost-effective on-time performance.</li>
<li>Identify potential cost savings opportunities</li>
</ul></li></ul><div></div><div><b>Qualifications:</b></div>
<ul><li>Bachelor&rsquo;s degree in Digital Marketing, Marketing, Communications, or related field.</li>
<li>5+ years of experience in digital marketing, content strategy, SEO, or related field.</li>
<li>Exceptional writing, editing, and storytelling skills, with a portfolio that demonstrates thought leadership content creation.</li>
<li>Strong expertise in SEO strategy, analytics, and best practices.</li>
<li>Proven experience managing SEO strategy, website content, and digital campaigns.</li>
<li>Proficiency in HubSpot or similar marketing automation platform.</li>
<li>Experience aligning content strategy with lead generation and business development objectives.</li>
<li>Analytical mindset with the ability to translate performance data into actionable insights.</li>
<li>Collaborative and proactive working style with comfort engaging subject matter experts and leadership.</li>
<li>Strong communication and project management skills required.</li>
<li>Experience in professional services, A/E/C, or B2B marketing preferred.</li>
<li>Familiarity with content management systems (such as Drupal) a plus.</li>
<li>Proficiency with analytics platforms and SEO tools to measure and optimize performance.</li>
<li>Excellent interpersonal and communication skills, with the ability to collaborate effectively with team members and external partners.</li>
<li>Ability to manage multiple projects and deadlines in a fast-paced environment.</li>
<li>Passion for architecture and design.</li>
</ul><div><div><b>Life at BHDP</b></div>
<div></div><div>Our comprehensive benefit package includes a competitive salary, medical, dental, vision, disability, flexible spending accounts, paid holidays and paid time off. We also offer a 401K with a yearly company match contribution and a yearly Incentive Compensation pay-out that aligns with our commitment to rewarding our high-performing professionals.</div>
<div>BHDP Architecture is an Equal Opportunity Employer. Individuals with disabilities and protected veterans are encouraged to apply.</div>
<div>This position description is prepared to provide a general understanding of the responsibilities of the position and does not include a comprehensive list of activities, duties, success factors, or responsibilities that are required for a specific employee. Success Factors, duties, responsibilities, and activities may be modified or augmented at any time with or without notice.</div></div></div><div></div>

Senior Digital Content Strategist

Loyal To Cumbria

<b>Job Overview<br></b><br>The Digital Marketing Strategist is responsible for developing, executing, and optimizing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role requires a balance of creativity, analytical thinking, and technical expertise to ensure that all marketing initiatives align with business goals. The ideal candidate is a strategic thinker with a deep understanding of digital channels, audience behavior, and performance analytics.Key ResponsibilitiesStrategic Planning &amp; ExecutionDevelop data-driven digital marketing strategies aligned with the company s objectives and target audience.Plan and oversee integrated campaigns across channels such as SEO, SEM, email marketing, social media, and content marketing.Identify growth opportunities, set KPIs, and define success metrics for campaigns.Ensure consistency in brand voice, messaging, and visual identity across all digital platforms.Campaign Development &amp; OptimizationWork with marketing specialists to create compelling campaigns that drive engagement and conversions.Oversee campaign budgets, timelines, and deliverables.Monitor performance and adjust strategies in real time to improve ROI and overall effectiveness.Conduct A/B testing to refine messaging, creative, and targeting.Analytics &amp; InsightsUse data tools such as Google Analytics, HubSpot, and social media analytics platforms to track and interpret campaign results.Analyze customer behavior, website performance, and conversion paths to improve marketing effectiveness.Prepare performance reports and present insights to senior leadership with actionable recommendations.Collaboration &amp; LeadershipPartner with cross-functional teams including content, design, sales, and product to ensure cohesive strategy execution.Provide guidance and mentorship to junior marketers and campaign managers.Coordinate with external agencies or vendors to manage specialized projects such as paid advertising or creative production.Market &amp; Competitor ResearchConduct market analysis and competitor benchmarking to identify digital trends and best practices.Monitor industry developments, emerging technologies, and platform algorithm updates.Recommend new tools, channels, and approaches to maintain a competitive advantage.QualificationsBachelor s degree in Marketing, Business, Communications, or related field.4 7 years of experience in digital marketing, with at least 2 years in a strategic or managerial role.Proven success in developing and managing multi-channel marketing campaigns.Strong understanding of SEO, SEM, email marketing, and paid media strategies.Proficiency in tools like Google Analytics, Google Ads, Meta Business Suite, and CRM systems (e.g., HubSpot, Salesforce).Exceptional analytical, project management, and communication skills.Preferred SkillsExperience with marketing automation and CRM integration.Knowledge of customer journey mapping and lifecycle marketing.Familiarity with data visualization tools (e.g., Google Data Studio, Power BI).Creative mindset with a keen eye for emerging digital trends.Key Performance Indicators (KPIs)Growth in qualified leads and conversions from digital channels.Increase in ROI and reduction in cost-per-acquisition (CPA).Improved brand visibility and engagement metrics.Achievement of campaign goals within defined timelines and budgets.

Digital Marketing Strategist

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