digital strategist senior manager

Andersen Corporation

<div>SUMMARY
The Sr. Digital Marketing Strategist is responsible for developing digital marketing strategies, leading a team of digital marketers, and implementing and executing key initiatives that drive digital demand and customer engagement on the Andersen website.
The ideal candidate is a strategic, data-driven, collaborative and creative digital marketer, preferably with experience with Sitecore CMS and Personalization.
As a senior member of the Digital Marketing team, you will be responsible for setting strategic direction, guiding execution and fostering a culture of innovation and accountability. You will work cross-functionally with brand, creative, technology, product and customer marketing teams to deliver impactful and measurable results.
PRIMARY RESPONSIBILITIES
<ul><li>Lead and manage a team of digital marketing professionals, fostering a collaborative, high-performance environment.
</li><li>Drive web traffic growth, lead conversion rates, web engagement and customer effort score optimizations.</li><li>
Set clear goals and KPIs for the team; monitor performance and provide regular feedback and coaching.
</li><li>Collaborate with cross-functional teams to ensure cohesive messaging and performance.
</li><li>Analyze campaign performance using tools like Google Analytics and Quantum Metrics; translate insights into actionable recommendations.
</li><li>Manage vendor and agency relationships to support campaign execution and innovation.
</li><li>Champion digital best practices, emerging trends, and continuous improvement across the team.
</li><li>Support A/B testing, conversion rate optimization (CRO), and personalization initiatives.</li><li>
Collaborate on SEO/SEM strategy.</li><li>
Partner with IT/web development to ensure optimal site operation, security, and feature deployment.</li><li>
Oversee website strategy, including UX enhancements, content updates, and performance optimization.</li><li>
Oversee the CMS ensuring timely publishing, SEO best practices, and brand consistency.
</li><li>Partner with IT and web development teams to implement new features, troubleshoot issues, and improve site functionality.</li></ul>
QUALIFICATIONS AND SKILLS
<ul><li>Four-year degree in marketing, communications or related field with a minimum of five years of marketing experience.</li>
<li>Minimum of 5-7years of experience in digital marketing</li>
</ul><ul><li>Develops strategies, plans, and execution. Proven track record driving website personalization, conversion optimization, and customer engagement.</li>
<li>Builds relationships, collaborative, and a team player. Strong presentation skills.</li>
<li>Proactive in organizing work and anticipating the needs of team members, business partners and leaders. Ability to quickly adapt and be nimble in various situations and with different audiences.</li>
</ul><ul><li>Ability to analyze data and proactively develop recommendations, insights, and/or solutions based on findings.
</li><li>Ability to translate business objectives into digital strategies and measurable KPIs.
</li><li>Excellent communication and stakeholder management skills.</li>
<li>Experience with digital tools, including but not limited to CMS systems (Sitecore preferred), AB testing tools, website analytics tools, and site performance tools</li>
</ul>
COMPENSATION
Pay is based on several factors, including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $88,235 to $136,765.</div>

Sr. Digital Marketing Strategist

Mindbotix Game studio

Rankistan Hiring &ndash; Senior Brand Manager (Anime / Fantasy Brand)Are you an anime lover, storytelling nerd, or fandom strategist who understands online culture? We&rsquo;re hiring a Senior Brand Manager to lead our Anime Fantasy Brand globally! If you speak the language of memes, Discord, fandom energy, and hype drops &mdash; this is for you. Senior Brand Manager (Anime/Fantasy)What You&rsquo;ll Do Build &amp; execute brand + content strategy for anime/gaming fans Lead social media growth + UGC + influencer collaborations Work with media buyers for Meta, Google &amp; TikTok ads Build fan communities (Discord/Reddit) Run email marketing (Klaviyo/Mailchimp) Launch new drops, offers, and brand campaigns Track growth KPIs and community engagement Requirements 4&ndash;5 years in brand or digital marketing Experience in anime, gaming, comics, or fandom brands Strong creative direction + campaign skills Knows fandom culture, memes &amp; storytelling Loves anime/gaming culture &mdash; this is a must! Why Join?Lead a global anime/fantasy brand True creative freedom &amp; storytelling Work with a passionate fan-driven audience Location: Lahore (Onsite) Timings: 9 AM &ndash; 6 PM (Mon&ndash;Fri) Experience: 4&ndash;5 Years (Brand/Digital Marketing) Apply: WhatsApp CV &rarr; 0329-4370622 ORhr.rankistan@gmail.comJob Type: Full-timePay: Rs120,000.00 - Rs150,000.00 per monthWork Location: In person

Brand Manager (Anime / Fantasy Brand)

Arthur Page Society

Page is seeking to hire a Senior Manager of Digital Experience &amp; Insights. This is a full-time, remote position reporting to the Vice President of Membership &amp; Brand Experience. The role is expected to travel approximately 3&ndash;5 times annually, primarily for Page and other industry events.The Senior Manager of Digital Experience &amp; Insights supports the strategy, integration, and optimization of Page&rsquo;s digital ecosystem to deliver a seamless and personalized member and brand experience. This leader oversees the website, mobile app, CRM, marketing automation, and analytics, while also supporting the development of Page&rsquo;s AI-enabled platforms. They ensure that every digital touchpoint aligns with member needs, brand standards, and data-driven insights.The role also plays a key part in experimentation, AI implementation, and cross-team collaboration to enable a more intelligent, responsive digital environment.Key ResponsibilitiesDigital Strategy &amp; Platforms<ul><li>Support the continued growth of Page&rsquo;s digital experience ecosystem: website, app, CRM, email automation, and analytics.</li><li>Coordinate user experience optimization to ensure a cohesive brand and member experience across all digital touchpoints.</li><li>Manage day-to-day SEO and Generative Engine Optimization (GEO) to improve Page&rsquo;s digital discoverability and ensure content is optimized for both traditional search engines and AI-driven platforms.</li><li>Manage platform integrations across systems (e.g., event registration, AMS, payment tools).</li></ul>Content &amp; Experience<ul><li>Collaborate with Comms, Membership, and TL/PD teams to improve content discoverability, personalization, and delivery.</li><li>Contribute to digital platform governance, accessibility, and user-centered design.</li></ul>AI &amp; Innovation<ul><li>Partner with the Operations/Data team on the design and implementation of AI tools (e.g., member agents, personalization engines, tagging systems).</li><li>Evaluate and implement AI-driven tools (e.g., chatbots, generative content support, predictive analytics) that enhance member journeys and staff efficiency</li><li>Support the development of guidelines for ethical AI use in content delivery, personalization, and engagement, ensuring alignment with Page&rsquo;s corporate character and values</li><li>Contribute to AI content classification and automation frameworks with internal and external collaborators.</li><li>Stay current on martech, AI, and digital experience business trends and thought leadership discussions to guide organizational innovation.</li></ul>Measurement &amp; Insights<ul><li>Supports the definition and tracking of metrics related to digital engagement, content performance, and user behavior.</li><li>Design and maintain dashboards that integrate SEO, GEO, and engagement analytics, translating insights into actionable recommendations</li><li>Translate analytics into actionable recommendations for improved digital experience.</li></ul>Management<ul><li>Supervise digital vendors, ensuring performance, security, and compliance.</li><li>Manage and develop the Digital Engagement &amp; Automation Associate.</li></ul>Required Skills and Qualifications<ul><li>5+ years of progressive experience in digital strategy, marketing technology, or digital member engagement, ideally within an association, nonprofit, or professional services environment</li><li>Strong expertise in CRM and AMS systems (HubSpot, Salesforce, MemberSuite and others), marketing automation, and digital content platforms.</li><li>Demonstrated experience in user experience design, personalization, and accessibility.</li><li>Familiarity with AI applications in content delivery, tagging, or member engagement.</li><li>Proficiency in SEO/SEM and familiarity with emerging practices in Generative Engine Optimization (GEO).</li><li>Experience applying AI tools to member experience, personalization, or content delivery, with an understanding of ethical considerations.</li><li>Advanced skills in digital analytics and data visualization (e.g., GA4, Looker, Tableau, or similar).</li><li>Experience with app developer tools and platforms through Apple Store and/or Google Play.</li><li>Foundational knowledge of HTML/CSS.</li><li>Understanding of data privacy, GDPR, and cybersecurity best practices in a digital ecosystem.</li><li>Strong analytical skills with the ability to translate data into actionable insights.</li><li>Demonstrated ability to manage budgets, vendors, and platform integrations.</li><li>Excellent collaboration skills across functional teams and with external partners.</li><li>Experience supervising staff and/or managing contractors.</li><li>Strategic and innovative mindset, with the ability to align technology solutions with organizational goals.</li></ul>Job Type: Full-timePay: From AED240,000.00 per year

Senior Manager, Digital Experience & Insights

Concretio Apps Pvt. Ltd.

Senior Marketing Manager (Digital, SaaS &amp; Cloud Services) Experience: 7&ndash;10 yearsLocation: Gurgaon / JaipurOverviewWe&rsquo;re seeking a Senior Marketing Manager who can bridge creativity with strategy to drive brand visibility, lead generation, and business growth across Concret.io&rsquo;s two core business lines:1. Professional IT &amp; Salesforce Services2. Proprietary SaaS, AI &amp; Cloud-based Products and AcceleratorsThis is both a strategic and hands-on leadership role. You&rsquo;ll lead a cross-functional marketing team, manage campaigns, guide product launches, and execute data-driven growth strategies aligned with company objectives.Key Responsibilities:1. Marketing Strategy &amp; Planning <ul><li>Develop and execute innovative, data-driven marketing strategies for both service and product verticals.</li><li>Define positioning, messaging, and differentiation for enterprise services and SaaS products.</li><li>Translate business objectives into actionable marketing roadmaps and KPIs.</li><li>Identify and leverage emerging trends such as AI-driven marketing, social commerce, and automation.</li><li>Ensure strong alignment between product marketing, digital campaigns, and sales enablement.</li></ul>2. Team Leadership &amp; Growth <ul><li>Lead and inspire a hybrid marketing team (SEO, content, design, and social media specialists).</li><li>Conduct daily virtual huddles for progress tracking, feedback, and collaboration.</li><li>Identify skill gaps and collaborate with HR or freelance platforms (e.g., Upwork) to onboard additional talent.</li><li>Foster a culture of creativity, accountability, and continuous learning within the team.</li></ul>3. Digital Marketing &amp; Execution <ul><li>Oversee SEO, SEM, content, social media, and email marketing strategies.</li><li>Ensure consistent brand tone and high-quality output across blogs, landing pages, podcasts, and social channels.</li><li>Manage performance marketing campaigns and optimize for ROI.</li><li>Leverage tools such as Zoho Projects, Google Analytics, and Mailchimp for campaign tracking and reporting.</li><li>Continuously experiment with new-age SEO and AI-enabled marketing techniques.</li></ul>4. Campaigns, Product Launches &amp; Lead Generation <ul><li>Plan and execute integrated campaigns for both service offerings and product launches.</li><li>Develop and manage go-to-market strategies for SaaS, AI, and cloud-native tools (content, demos, AppExchange listings, and outreach).</li><li>Drive measurable increases in leads, conversions, and customer engagement.</li></ul>5. Measurement, Reporting &amp; Optimization <ul><li>Define and track KPIs such as lead generation, conversion rates, engagement, and marketing ROI.</li><li>Conduct weekly and monthly reviews to assess progress and align future campaigns.</li><li>Create actionable insights, dashboards, and reports for leadership visibility.</li></ul>6. Process &amp; Innovation <ul><li>Establish clear workflows, documentation, and reporting frameworks using Zoho Projects.</li><li>Implement best practices in marketing automation, CRM usage, and analytics.</li><li>Encourage ongoing tool adoption and innovation within the team.</li></ul>Qualifications <ul><li>Bachelor&rsquo;s degree in Marketing, Communications, or related field (Master&rsquo;s preferred).</li><li>7&ndash;10 years of progressive marketing experience, including 3+ years in leadership roles.</li><li>Proven success in digital marketing for IT services, cloud computing, or SaaS/AI products.</li><li>Deep expertise in SEO/SEM, content strategy, analytics, and automation tools.</li><li>Experience with Zoho Projects, Salesforce, Google Analytics, and Mailchimp.</li><li>Strong communication, analytical, and leadership abilities.</li><li>Experience managing distributed teams and freelance contributors.</li></ul>Success Metrics <ul><li>Consistent achievement of KPIs: lead growth, conversion rates, and product adoption.</li><li>A motivated and high-performing team operating with independence and ownership.</li><li>Strategic campaigns enhancing Concret.io&rsquo;s visibility in the Salesforce and SaaS ecosystem.</li><li>Scalable processes and measurable impact across both services and product lines.</li></ul>Work Environment We embrace a hybrid work model, with collaboration encouraged at our Gurgaon and Jaipur offices. The ideal candidate will participate regularly in on-site brainstorming, campaign reviews, and leadership sessions.About Concret.io Founded in 2014 by Abhinav Gupta and Anjana Gupta, Concret.io thrives on innovation, ownership, and continuous learning.<ul><li>Learning Never Stops: We fund certifications and offer continuous upskilling in tech and marketing.</li><li>You&rsquo;re in Charge: Every team member owns their outcomes &mdash; we celebrate wins and accountability alike.</li><li>Aiming for Excellence: Quality, creativity, and clear communication define everything we do.</li></ul>Interested candidates can share their resume at chahat.vohra@concret.io with the subject line of &quot;Application for Digital Marketing Manager&quot;Job Types: Full-time, PermanentPay: &#8377;25,000.00 - &#8377;60,000.00 per monthBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

Sr. Digital Marketing Manager

IDFC FIRST Bank

<div>
 
 Job Requirements
 
 
 
 
 Role/ Job Title:
 
 Senior Digital Marketing Manager
 
 
 
 Function/ Department:
 
 Digital Acquisition
 
 
 
 Job Purpose
 
 
 
 We&rsquo;re looking for a creative, data-driven, and detail-oriented Content Manager to lead the content strategy and execution across digital platforms. You&rsquo;ll play a pivotal role in driving awareness, acquisition, and engagement across our key product lines. You will collaborate with product, SEO, performance marketing, brand, legal, and external partners to build compelling content journeys across the funnel.
 
 
 
 Roles &amp; Responsibilities
 
 
 
 
 Content Strategy &amp; Planning
 
 
 
 <ul>
 <li>
 Develop and execute a full-funnel content strategy aligned with business and marketing goals.
 </li>
 <li>
 Own the content calendar across web, app, social and partners.
 </li>
 <li>
 Define content pillars across performance, brand, SEO, and LLM/AI-based discoverability.
 
 
 </li>
 </ul>
 
 Content Creation &amp; Management
 
 
 
 <ul>
 <li>
 Write, edit, and commission content for product pages, blogs, videos, and social media.
 </li>
 <li>
 Collaborate with internal teams, agencies, and freelancers to ensure timely and high-quality output.
 </li>
 <li>
 Ensure tone of voice and messaging are consistent with the brand.
 
 
 </li>
 </ul>
 
 Performance &amp; Optimization
 
 
 
 <ul>
 <li>
 Partner with SEO and paid media teams to create high-impact, optimized content.
 </li>
 <li>
 Track content performance/business impact using GA4, Search Console, and CleverTap.
 </li>
 <li>
 Use A/B testing and data insights to iterate content for better conversion and discoverability.
 
 
 </li>
 </ul>
 
 Governance &amp; Compliance
 
 
 
 <ul>
 <li>
 Ensure all content adheres to legal, compliance, and brand guidelines.
 </li>
 <li>
 Maintain a structured content repository and workflow using CMS, DAM, or project tools.
 
 
 </li>
 </ul>
 
 Emerging Channels &amp; Innovation
 
 
 
 <ul>
 <li>
 Stay updated on GenAI/LLM trends, optimize content for RAG and SGE visibility.
 </li>
 <li>
 Drive content personalization and modular content use cases across journeys.
 
 
 </li>
 </ul>
 
 Education Qualification
 
 
 
 Graduation: Bachelor&rsquo;s degree any relevant stream
 
 
 Post-graduation: Any Stream
 
 
 
 Experience:
 
 05+ years of relevant experience.
</div>

Senior Digital Marketing Manager

TT Life Sciences

<ul><li>Job Title: Senior Manager &ndash; Digital Marketing</li><li>Function: Digital Marketing - EMAIL MARKETING</li><li>Location: Mumbai</li><li>Joining Requirement: Immediate to 15 Days</li><li>Education: Graduate (MBA Preferred)</li><li>Experience: Minimum 8 Years in Digital Marketing</li><li>Working Days: Monday to Friday (Saturday &amp; Sunday Off)</li><li>Shift Timings: 12:00 PM &ndash; 9:00 PM</li></ul>Company Website: https://www.ttgroupworldwide.comKey Benefits:<ul><li>Work-life balance</li><li>Recognition &amp; Rewards programs</li><li>Loyalty Bonus after 3 years: INR 1 &ndash; 5 Lakhs</li><li>Career growth &amp; learning opportunities</li><li>Medical Insurance &amp; Health Coverage</li><li>Global exposure (Berlin, Germany, USA, Europe)</li><li>Paid holidays, festive leaves, and team outings</li><li>Provident Fund, Relocation assistance, Sick leave, and other employee support programs</li></ul>Key Responsibilities:<ul><li>Develop and execute comprehensive, end-to-end email marketing strategies across multiple customer segments and lifecycle stages.</li><li>Create, manage, and optimize email campaigns including newsletters, promotional campaigns, onboarding series, and re-engagement flows.</li><li>Oversee email list growth, segmentation, and hygiene to ensure high deliverability and engagement.</li><li>Manage and improve email automation workflows for lifecycle campaigns, lead nurturing, and customer retention.</li><li>Analyze campaign performance using KPIs such as open rate, CTR, conversion rate, bounce rate, and unsubscribe rate.</li><li>Work closely with creative, content, sales, and product teams to align email messaging with overall business objectives.</li><li>Regularly report insights and suggest improvements based on campaign performance and customer behavior analytics.</li><li>Stay up-to-date with the latest email marketing trends, tools, platform updates, and best practices.</li><li>Design and execute end-to-end digital marketing strategies aligned with company goals</li><li>Lead campaigns across SEO, SEM, Social Media, Email, Content Marketing, and Paid Media</li><li>Monitor and analyze campaign data to optimize performance</li><li>Manage the digital marketing budget effectively</li><li>Collaborate with cross-functional teams (creative, sales, content)</li><li>Stay updated on latest trends and tools in digital marketing</li><li>Develop and manage relationships with agencies, vendors, and digital partners</li><li>Ensure compliance with data privacy and digital marketing standards</li></ul>Candidate Requirements:<ul><li>Excellent communication (verbal &amp; written)</li><li>Self-confident, with a strong work ethic</li><li>Global exposure is a plus</li><li>Positive, &ldquo;can-do&rdquo; attitude</li><li>Eagerness to learn and grow long-term with the company</li></ul>Required Skills:<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (MBA preferred)</li><li>8+ years of hands-on experience in digital marketing strategy &amp; execution</li><li>Expertise in platforms like Google Ads, Facebook Ads Manager, etc.</li><li>Strong command over SEO, SEM, Content Marketing, Social Media, and Analytics Tools</li><li>Ability to design and drive high-performing digital campaigns</li><li>Data-driven approach to decision-making and optimization</li><li>Excellent project management and analytical thinking</li></ul>Interested candidates share your application over mail - sonal.pawar@ttlifesciences.com or call on 9987635873Job Types: Full-time, PermanentPay: &#8377;50,000.00 - &#8377;100,000.00 per monthBenefits:<ul><li>Health insurance</li><li>Paid sick time</li><li>Paid time off</li><li>Provident Fund</li></ul>Work Location: In person

Digital Marketing Senior Manager

Dr. Aravind's IVF Fertility & Pregnancy Centre

Job Summary:We are looking for an experienced Senior Digital Marketing Executive who specializes in Google Ads and online campaign management. The ideal candidate will be responsible for planning, executing, and optimizing paid ad campaigns to drive patient leads, brand awareness, and clinic growth.Key Responsibilities:Plan, create, and manage Google Ads campaigns (Search, Display, Video, and Performance Max).Monitor campaign performance and optimize to achieve maximum ROI.Conduct keyword research, competitor analysis, and audience targeting.Track and report campaign performance using Google Analytics and other digital tools.Coordinate with the content and design team for ad creatives and landing pages.Manage and optimize YouTube Ads, Meta Ads, and remarketing campaigns.Stay updated on the latest digital marketing trends and Google algorithm updates.Generate weekly and monthly performance reports for management review.Requirements:Bachelor&rsquo;s degree in Marketing, Digital Media, or related field.Proven experience in managing Google Ads campaigns (min. 3 years).Google Ads Certification is an added advantage.Strong analytical skills and attention to detail.Proficiency in Google Analytics, Tag Manager, and reporting tools.Excellent communication and teamwork skills.Contact: 6381806615Name : DhanushJob Types: Full-time, PermanentPay: &#8377;20,000.00 - &#8377;25,000.00 per monthWork Location: In person

Sr. Digital Marketing Executive

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