digital strategist senior manager

Blue Acorn iCi

<div>Overview: 
Adobe Customer Solutions is seeking a Change Management Senior Digital Strategist to lead and ensure the effective adoption and operational integration of Adobe technologies within client organizations. This role is critical in shaping marketing transformation initiatives by aligning people, process, and technology to achieve measurable business outcomes. 
The strategist will apply Prosci-certified change management practices, deep management consulting experience, and robust storytelling and presentation skills to drive executive alignment and sustainable adoption of Adobe&rsquo;s Digital Experience suite, including Adobe Experience Platform (AEP), Adobe Workfront, and Adobe Experience Manager (AEM). 
Job Description Summary: 
The Change Management Senior Digital Strategist will be responsible for all aspects of change management, from initial assessments of the organizational impact of new technologies to the long-term success and ROI of implemented solutions. The role includes extensive collaboration with executives and stakeholders to manage expectations, mitigate risks, and drive the organizational change required for successful marketing and digital transformation. 
Responsibilities:<ul><li>
Change Strategy Development: 
Develop and document comprehensive change management strategies, including stakeholder analysis, risk assessment, and communication plans to support the deployment of Adobe technologies, leveraging Prosci ADKAR methodology.</li><li>
Marketing Transformation Enablement: 
Lead change initiatives that focus on marketing operations, personalization at scale, and content workflows, ensuring organizational alignment to maximize value from AEP, Workfront, and AEM investments.</li><li>
Organizational Readiness: 
Conduct detailed assessments of the current organizational landscape, including change impact assessments, to tailor change strategies that drive effective adoption. Prepare clear documentation of as-is and future-state processes, roles, and responsibilities.</li><li>
Stakeholder Engagement: 
Identify and map key stakeholders, analyze their influence and interest, and develop tailored engagement plans to ensure alignment and reduce resistance. Facilitate executive visioning workshops to align stakeholders with program goals and marketing transformation objectives.</li><li>
Executive Communication and Training: 
Create visually compelling and executive-ready PowerPoint presentations to communicate vision, strategy, and progress. Partner with Adobe's Digital Learning Services to develop and execute training programs that ensure teams are prepared to adopt new workflows and tools.</li><li>
Risk and Resistance Management: 
Identify potential resistance and barriers to change, developing targeted strategies to address these issues. Maintain a comprehensive risk register and deploy proactive mitigation tactics to ensure the project stays on track.</li><li>
Adoption Measurement and Enhancement: 
Establish and track key success metrics and KPIs from initial stages through post-deployment. Use feedback mechanisms like surveys and interviews to measure success and identify areas for improvement.</li><li>
Sustained Change Support: 
Provide ongoing support post-go-live, including troubleshooting, user support, and advanced training. Develop a long-term plan to reinforce changes, ensuring sustained adoption and continuous improvement.</li></ul>
Requirements:<ul><li>
Experience: 7+ years leading change management and marketing transformation programs, ideally within a management consulting or Fortune 500 environment.</li><li>
Change Management Certification: Active Prosci ADKAR certification required.</li><li>
Adobe Solutions Knowledge: Deep expertise with Adobe Experience Platform (AEP), Adobe Workfront, and Adobe Experience Manager (AEM), with a strong understanding of how these tools enable marketing and customer experience transformation.</li><li>
Strategic and Analytical Skills: Proven ability to align change management strategies with business goals and translate complex challenges into actionable insights.</li><li>
PowerPoint and Executive Storytelling: Exceptional ability to develop executive-ready presentations and communicate complex ideas clearly and persuasively.</li><li>
Education: Bachelor&rsquo;s degree in a related field required; Master&rsquo;s degree in marketing, or technology management preferred.</li><li>
Travel Requirements: Willingness to travel to client sites as needed.</li></ul> 
About Blue Acorn iCi
Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.
Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we&rsquo;re growing fast&mdash;and we&rsquo;re looking for exceptional talent to grow with us.
Our teams work at the intersection of strategy and execution&mdash;solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement. 
Why Join Us?
Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We&rsquo;re more than a consultancy&mdash;we&rsquo;re a team of innovators helping the world&rsquo;s top brands shape the future of digital.
Here, you won&rsquo;t just contribute to a project&mdash;you&rsquo;ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we&rsquo;re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.
If you&rsquo;re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences&mdash;this is your place.
Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more! Additional perks vary by location.
Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.
Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice.
Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: engagement@blueacornici.com.
California applicants: Please click here for CCPA disclosures.
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Change Management Senior Digital Strategist

Schbang

<div>
 
 
 Years of Experience:
 
 
 
 2-6 years
 
 
 
 
 
 
 Department:
 
 
 
 Integrated Solutions
 
 
 
 
 
 
 Primary Purpose:
 
 
 
 Responsible for emerging with digital strategies keeping in mind current strategy research, content, ideation and applications on the basis of objectives.
 
 
 
 
 
 
 Major Responsibilities:
 
 
 <ul>
 <li>
 Act as the main point of contact in all matters relating to client concerns and needs
 </li>
 <li>
 Maintain accurate client records, keeping track of finances on the brand
 </li>
 <li>
 Synthesize information and communicate with various teams and be highly organized, whilst optimist systems and processes
 </li>
 <li>
 Brainstorming and contributing to the Account Team's efforts on brand communication/strategy for the client
 </li>
 <li>
 Sharing creative input on ideas and campaigns
 </li>
 <li>
 Monthly/ Weekly report to the Management/ Client regarding the account's activities
 </li>
 <li>
 Daily research along with the junior strategist regarding social media platform updates and trends and synthesize them to use in creative ideation with the design and creative teams
 </li>
 <li>
 Intermediate Excel/ Google Suite and Presentation making skills are a must.
 </li>
 <li>
 Presenting ideas to the clients effectively with minimal supervision from senior management.
 </li>
 </ul>
 
 
</div>

Sr. Brand Solutions Strategist

Interactive Strategies

<div>At Interactive Strategies, we don&rsquo;t just design websites or run campaigns&mdash;we help mission-driven organizations tell the stories that matter most. From climate action to public health, our work supports organizations tackling the world&rsquo;s biggest challenges, and we&rsquo;re looking for a Senior Digital Content Strategist to bring that vision to life.
You&rsquo;re a strategist and a storyteller&mdash;someone who knows that great content isn&rsquo;t just about words, it&rsquo;s about purpose. You dig into what content exists, what&rsquo;s working, and what&rsquo;s falling short. You see the gaps, organize the chaos, and create a plan that makes everything clearer, smarter, and more effective. And when it comes time to write, you bring the creativity, clarity, and empathy that help ideas connect across every platform.
If that sounds like you, let&rsquo;s talk.
About Us
Interactive Strategies is a full-service digital agency based in Washington, DC. We&rsquo;ve quickly established ourselves as a leading fundraising and digital marketing agency, collaborating with nonprofits, associations, B2B and B2C clients alike. Our team thrives on solving complex challenges and creating work that makes an impact.
Some of our amazing clients include Operation Smile, America's Poison Centers, Air Line Pilots Association, Harvard Belfer Center, American Kidney Fund, Rainforest Trust, Special Olympics, The Sentencing Project, and the World Bank.
What You&rsquo;ll Do
As a Senior Digital Content Strategist, you&rsquo;ll be the voice behind some of the most important stories we tell. Here&rsquo;s how:<ul>
<li>Lead web content strategies from start to finish. Conduct research, audits, and competitive reviews, then shape the plan for how content gets created, organized, and governed.
</li><li>Team up with creative directors, designers, and digital strategists. Brainstorm bold ideas and bring them to life through words and visuals that work seamlessly together.
</li><li>Collaborate directly with clients. Ensure content plans align with their goals, deadlines, and big-picture vision.
</li><li>Champion best practices. Apply SEO, accessibility, and web-writing standards.
</li><li>Adapt to different brand voices. Follow style guides with precision while keeping the brand guidelines in focus.
</li><li>Get hands-on in CMS platforms. Use WordPress, Drupal, or Sitecore to build, edit, and manage digital content.
</li><li>Stay ahead of trends. Keep up with best practices, new technology, and AI tools, and help clients make smart, ethical choices about how to use them.
</li><li>Support creative projects beyond the web. Contribute to email campaigns, paid media, and brainstorms that inspire donors and craft paid social ads that drive results.
</li><li>Contribute to new business efforts. Shape proposals, edit presentations, and show prospective clients the power of strong content.
</li><li>Collaborate with fellow writers. Review, refine, and elevate each other&rsquo;s work until the final product shines.</li>
</ul>What We&rsquo;re Looking For<ul>
<li>Experience: 5+ years of professional writing experience, ideally in an agency. Degree in a related field (or equivalent professional/military experience).
</li><li>Expertise: Strong knowledge of web content strategy, UX writing, content design for component-based pages, and working familiarity with digital marketing copy (email, ads).
</li><li>Creativity: A fresh thinker who brings original ideas to the table.
</li><li>Versatility: Skilled at adapting writing style for different industries, brands, and audiences.
</li><li>Tech-savvy: Comfortable with CMS platforms like WordPress, Drupal, and Sitecore.
</li><li>Project management: Proven ability to juggle tasks, deadlines, and details without losing quality.
</li><li>Team player: Collaborative, open to feedback, and always contributing in a positive way.
</li><li>Precision: Strong grammar, editing, and attention to detail.
</li><li>Nonprofit knowledge: Familiarity with nonprofit content and fundraising strategies.</li>
</ul>Bonus points if you have:<ul>
<li>SEO chops (keyword research, tools like SEMRush or Ahrefs).
</li><li>Interest in AI trends and prompt engineering.</li>
<li>Experience working in a content management tool like GatherContent, Slickplan, or Bynder Content Workflow.</li>
</ul>What We Offer<ul><li>
Salary range $82,500 - $105,000 per year (dependent upon experience &amp; skills).</li><li>
A collaborative, supportive team environment.</li><li>
Flexible work schedule, including remote work options.</li><li>
A beautiful office in Washington D.C., where local staff go to the office 2x/week.</li><li>
Opportunities for professional growth and skill development.</li><li>
Exposure to a variety of industries, with a strong focus on nonprofits.</li><li>
Competitive salary and room for advancement in marketing and web teams.</li><li>
Access to training, conferences, and networking opportunities.</li></ul>
How to Apply
Send us your resume and select writing samples that showcase your range&mdash;whether that&rsquo;s web copy, blog posts, emails, ads, or articles. We want to see your best work.
We don&rsquo;t need a boilerplate cover letter. Instead, include a short introduction that helps us understand who you are as a creative!
Benefits
We have a simple motto when it comes to company culture, &quot;Everyone deserves to come to work and be happy.&quot; This means a few things: (1) we care as much about the quality of your experience as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you&rsquo;re at the office. We may be an agency, but we understand that you have a life outside of work.
We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:<ul>
<li>Company-sponsored health, vision and dental insurance</li>
<li>Pre-tax Flexible Spending Account (FSA)</li>
<li>Profit sharing</li>
<li>4 weeks of PTO to start, 5 weeks at year 3</li>
<li>Company-paid short-term and long-term disability</li>
<li>Company-paid life and AD&amp;D insurance</li>
<li>11 paid holidays</li>
<li>401k with company match</li>
<li>New business referral bonus</li>
<li>Professional development opportunities</li>
<li>Flexible work schedule</li>
<li>Pre-tax DC Metro SmartBenefits</li>
</ul>INTERACTIVE STRATEGIES IS A CERTIFIED LGBTBE BUSINESS AND EQUAL OPPORTUNITY EMPLOYER THAT VALUES WORKPLACE DIVERSITY. WE BELIEVE THAT DIVERSE VOICES AND VIEWPOINTS ARE CRITICAL TO PRODUCING GREAT WORK AND HELPING OUR CLIENTS REPRESENT THEMSELVES EFFECTIVELY.</div>

Senior Digital Content Strategist

Horizontal

<div>At Horizontal Digital, we hold ourselves to one key belief: You&rsquo;re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.
We use these values to fuel superior results:
Lock arms
 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
Show hustle
 
We&rsquo;re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what&rsquo;s next.
Elevate empathy
 
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
Never settle
 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 
 
But enough about us. Let&rsquo;s talk about you.
We&rsquo;re looking for a Senior Content Strategist to join our team and play a key role in delivering impactful digital experiences. In this role, you&rsquo;ll collaborate cross-functionally with strategists, UX designers, developers, and project managers to shape and execute content strategies that drive meaningful business outcomes. You&rsquo;ll lead both ongoing retainer programs and new consulting engagements, applying a platform-agnostic approach to solve diverse business challenges.
We&rsquo;re seeking someone with a strong track record in developing and executing content strategies that support objectives such as brand awareness and engagement, lead generation and conversion, customer retention and advocacy.
What you&rsquo;ll do:
<ul><li>Develop and articulate a clear, strategic point of view for content that aligns with brand identity, business goals, and user needs.</li>
<li>Lead content strategy deliverables from discovery through execution and subsequent optimization phases across client engagements.</li>
</ul><ul><li>Analyze performance data and user behavior to uncover insights that inform content decisions and optimization opportunities.</li>
</ul><ul><li>Conduct industry and competitive reviews to identify content gaps and strategic opportunities.</li>
</ul><ul><li>Perform detailed content audits and gap analyses to evaluate performance against business objectives.</li>
</ul><ul><li>Build and maintain content inventories to support site migration planning, information architecture design, and content governance.</li>
</ul><ul><li>Partner with SEO specialists to integrate search best practices into content strategies.</li>
</ul><ul><li>Collaborate with the Practice Lead to grow the content strategy discipline, contributing to service offerings, tools, and team development.</li>
</ul>Who you are:
<ul><li>A strategic thinker with a passion for storytelling and content that delivers measurable results.</li>
</ul><ul><li>Naturally curious and proactive about staying ahead of trends in content strategy, UX, and digital marketing.</li>
</ul><ul><li>Comfortable navigating ambiguity, shifting priorities, and fast-paced project environments.</li>
</ul><ul><li>A strong communicator with excellent writing, presentation, and facilitation skills.</li>
</ul><ul><li>Detail-oriented and organized, with a knack for managing complex projects and deliverables.</li>
</ul>What you bring:
<ul><li>7&ndash;10 years of content strategy experience, ideally within an agency or consulting environment.</li>
</ul><ul><li>A bachelor&rsquo;s degree in marketing, communications, business, or a related field.</li>
</ul><ul><li>Proficiency with content management systems, keyword research tools, and SEO fundamentals.</li>
</ul><ul><li>Willingness and ability to apply AI-driven techniques to the content strategy process to drive efficiencies.</li>
</ul><ul><li>Strong storytelling and content presentation skills, with the ability to influence stakeholders.</li>
</ul><ul><li>Advanced organizational and time-management abilities.</li>
</ul><ul><li>Familiarity with Microsoft Excel, Google Workspace tools, and analytics platforms.</li>
</ul><ul><li>Experience with Agile methodology is a plus.</li> 
</ul>Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.</div><div></div>

Senior Content Strategist - contract

PORTALAB IT

About usFor more than 15 years, we have been building, launching, and scaling successful digital services in Europe: SaaS platforms, automated services, and high-performance funnels.In mid-October 2025, we are opening our new Tech &amp; Development hub in Business Bay (Dubai) to create a true digital factory, capable of producing and scaling dozens of projects every year under the startup studio model.We only work on our own products &ndash; which means full agility, freedom to innovate, and 100% ownership of the value we create.Your roleWe are looking for a Senior SEO Strategist who will define and execute the SEO strategies that drive traffic, visibility, and growth for our portfolio of projects.This is not a simple &ldquo;content SEO&rdquo; role &ndash; you will be responsible for market analysis, keyword opportunity mapping, and go-to-market strategies before a product even launches. You will work hand in hand with the Lead Developer, designers, and content team to ensure every site is SEO-ready from day one.Your responsibilities<ul><li>Conduct market and keyword opportunity analysis before each launch to identify niches with the highest ROI potential.</li><li>Build SEO strategies for each project (on-page, off-page, technical).</li><li>Define the site architecture and content strategy (silos, internal linking, pillar pages).</li><li>Ensure SEO best practices are implemented at the technical level (Core Web Vitals, schema, sitemaps, robots.txt).</li><li>Oversee content guidelines and collaborate with content writers to ensure SEO alignment.</li><li>Monitor rankings, traffic, and conversion metrics; propose data-driven improvements.</li><li>Coordinate link-building strategies and partnerships.</li><li>Stay up to date on Google algorithm changes, AI-driven search trends, and new tools.</li></ul>Profile we are looking for<ul><li>5&ndash;7+ years of experience in SEO, with proven results on international projects.</li><li>Strong background in market analysis and keyword research.</li><li>Mastery of SEO tools: Ahrefs, Semrush, Screaming Frog, Google Search Console, GA4, GTM.</li><li>Knowledge of technical SEO (Core Web Vitals, structured data, indexing).</li><li>Experience with content strategy and site architecture for large-scale projects.</li><li>Analytical mindset with the ability to translate data into strategy.</li><li>Curiosity for AI and automation tools to accelerate SEO workflows.</li><li>Professional English required (French is a plus).</li></ul>What we offer<ul><li>A strategic role: you will define SEO strategies for a portfolio of SaaS platforms, e-services, and automated projects.</li><li>Direct impact: your analysis and strategies will shape our go-to-market approach.</li><li>Fast career growth: opportunity to become Head of SEO as the team expands.</li><li>Performance bonuses tied to traffic growth and project success.</li><li>An attractive work environment:</li><li>Based in Business Bay, Dubai&rsquo;s central business district.</li><li>Metro access nearby and parking available.</li><li>Modern, collaborative offices opening mid-October 2025.</li></ul>Compensation package:<ul><li>Competitive salary: 18,000&ndash;22,000 AED/month (tax-free).</li><li>Employment visa + premium health insurance.</li><li>30 days of paid annual leave.</li><li>1 annual flight ticket to your home country.</li><li>Full-time, on-site position in Business Bay (no remote).</li></ul>Why join us?Because you will be the SEO mastermind of a startup studio that launches dozens of projects every year.You won&rsquo;t just optimize existing websites &ndash; you will shape their market positioning before they even go live, ensuring every product has the best possible chance of ranking and scaling.This is a rare opportunity to combine strategic thinking, technical SEO, and execution at scale in an international environment.Applications: position available from mid-October 2025. Please send your CV + portfolio of SEO case studies with proven results.Job Type: Full-timePay: AED12,000.00 - AED18,000.00 per month

SEO Strategist (Senior)

Direct Online Marketing

<div>About Direct Online Marketing (DOM)

Since our foundation in 2006, DOM has effectively helped businesses experience growth through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach, and we won't be outcommunicated.

If you want to experience what it's like to work at a full-service digital marketing agency that does things a little bit differently than you've experienced in the past - we want to meet you! 
As a Senior Digital Advertising Strategist, you&rsquo;ll own and drive the digital advertising strategy for our clients, directly impacting business outcomes such as lead generation, e-commerce revenue, and overall ROI. 
What You&rsquo;ll Own
<ul>
<li>Lead the development of strategic digital advertising plans for clients across industries and global markets.</li>
<li>Define, track, and optimize key performance indicators (KPIs) that align digital campaigns with client business objectives.</li>
<li>Lead clients in goal-setting, campaign planning, and performance reviews.</li>
<li>Identify opportunities for experimentation and channel expansion, including search, social, display, video, or shopping.</li>
<li>Serve as a thought leader, providing strategic insights and recommendations based on industry trends and competitor analysis.</li>
<li>Mentor junior team members and provide strategic direction on deliverables to internal team members.</li></ul> 


Who You Are

You bring 5+ years of marketing experience, with at least 3 years of experience in digital advertising, specifically in SEM and paid social. 
Here&rsquo;s what we&rsquo;re looking for:
<ul>
<li>Strategic development and execution of Google Ads and other search engine campaigns</li>
<li>Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales</li>
<li>Translating data into actionable insights and recommendations for clients</li>
<li>Designing campaigns aligned with overall marketing strategy and business goals</li>
<li>Competitor and market research to inform strategy</li></ul> 


Additionally, you will have the following:
<ul>
<li>A Bachelor&rsquo;s degree or greater, or equivalent work experience in marketing</li>
<li>Strong analytics knowledge</li>
<li>A/B and multivariate testing</li>
<li>Intimate familiarity of sales and marketing funnels</li>
<li>Creative problem solving</li>
<li>Outstanding computer skills</li>
<li>Excellent written and verbal communication</li></ul> 


The following experiences are a plus:
<ul>
<li>Agency experience</li>
<li>Marketing automation and CRM tool implementation</li>
<li>Execution in all core aspects of SEO, including on-site optimization and off-site outreach</li>
<li>Performance analysis via website analytics and SEO tools (e.g. SEMRush, GSC, Google Analytics, etc.)</li>
<li>Foreign language skills or strategic guidance of foreign campaigns</li></ul> 


Why Work With Us?

At a mid-sized agency like DOM, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals. We take our &lsquo;No Jerks&rsquo; policy seriously here. 
We&rsquo;re proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday. It&rsquo;s the best of both worlds&mdash;work from home while enjoying the connection and creativity that come with in-person teamwork. 
DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google. 
We&rsquo;re a stable and growing leader delivering excellent results to our clients who say things like:
<ul>
<li>&ldquo;DOM constantly pushes the envelope. They&rsquo;re great communicators and are fun to work with, too.&rdquo;</li>
<li>&ldquo;Working with DOM is like working with colleagues who have our company&rsquo;s best interest at heart.&rdquo;</li>
<li>&ldquo;I&rsquo;m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.&rdquo;</li></ul> 


We also have rave reviews on Glassdoor and have been voted one of Pittsburgh&rsquo;s best places to work with employees who say things like:
<ul>
<li>&ldquo;The people are what makes this company great.&rdquo;</li>
<li>&ldquo;You will be appreciated, challenged, and rewarded.&rdquo;</li>
<li>&ldquo;An agency where you can grow with confidence.&rdquo;</li></ul> 


Perks &amp; Benefits

We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) plan with company match; and annual profit-sharing benefits. 
Ready to Make an Impact?

If you&rsquo;re ready to work in a collaborative, fast-paced environment with a team that values your contributions and supports your growth, we&rsquo;d love to hear from you. 
Direct Online Marketing is an Equal Opportunity Employer (EOE).</div>

Senior Digital Advertising Strategist

August Ash

<div><h3 class="jobSectionHeader">Company Description</h3>
August Ash, Inc. exists to drive growth and innovation in every partnership by building and supporting complex website and digital marketing strategies. Guided by our core values of Care, Grow Grit, Good Nature, and Clarity, we guarantee honest answers to tough questions.<h3 class="jobSectionHeader"> 
Summary</h3><div></div><div> 
August Ash is seeking a Senior Digital Marketing Strategist to lead multi-channel growth programs for a portfolio of B2B, e-commerce, and service-area clients. You&rsquo;ll own strategy from discovery through performance optimization, mentor strategists, and partner cross-functionally with SEO, Paid Media, Design/UX, Development, and Project Management to deliver measurable revenue impact. This role blends hands-on expertise with advisory leadership: you&rsquo;ll set the plan, get into the details, and communicate results clearly.</div><h2 class="jobSectionHeader">
What You&rsquo;ll Do</h2>
Client &amp; Strategy Leadership<ul><li><div>
Serve as strategic lead for client accounts; run discovery, align business goals to channel strategy, and translate roadmaps into clear quarterly plans and budgets.</div></li><li><div>
Build integrated programs across SEO, paid search/social, CRO/UX, email/marketing automation, and analytics.</div></li><li><div>
Present strategy, performance, and next-best actions to executive and practitioner stakeholders; convert insights into prioritized backlogs.</div></li></ul>
Channel Ownership &amp; Execution<ul><li><div>
SEO: drive technical/site architecture improvements, content strategy, internal linking, schema, and E-E-A-T; collaborate tightly with dev on tickets and QA.</div></li><li><div>
Paid Media: plan and manage budgets across Google/Microsoft Ads and LinkedIn (and Meta when relevant); build measurement frameworks; enforce naming conventions and QA.</div></li><li><div>
CRO/UX: define hypotheses, implement A/B tests, reduce friction, and improve conversion rates for lead gen and e-commerce (including checkout performance).</div></li><li><div>
Email/Automation: design nurture flows, re-engagement sequences, and lifecycle programs (HubSpot preferred).</div></li><li><div>
Analytics: own KPI frameworks, dashboards, and attribution views (GA4, GTM, Looker Studio). Ensure compliant tracking (Consent Mode v2, privacy basics).</div></li></ul>
Performance Management<ul><li><div>
Create benchmarking and forecasting models; set targets for traffic quality, cost per acquisition, pipeline/revenue contribution, and ROAS.</div></li><li><div>
Run ongoing experimentation and &ldquo;tighten the loop&rdquo; on insights to actions: weekly optimizations, monthly analysis, quarterly strategy resets.</div></li></ul>
Collaboration &amp; Process<ul><li><div>
Partner with Project Management to maintain scope, cadence, and quality; document assumptions and risks early.</div></li><li><div>
Write SOW inputs (goals, deliverables, hours) and collaborate with Sales on renewals and expansions.</div></li><li><div>
Contribute to internal core processes, QA checklists, and center-of-excellence standards.</div></li></ul>
Mentorship &amp; Thought Leadership<ul><li><div>
Coach mid-tier strategists and analysts; perform reviews, give feedback, and unblock work.</div></li><li><div>
Lead internal trainings (SEO, Paid, CRO/UX, Analytics) and contribute to case studies and content.</div></li></ul><h2 class="jobSectionHeader">
Qualifications</h2><ul><li><div>
5&ndash;7+ years in digital marketing with agency experience leading multi-channel programs.</div></li><li><div>
Proven results across SEO, Paid Search/Social, CRO/UX, Email/Automation, and Analytics.</div></li><li><div>
Hands-on with GA4, GTM, Looker Studio, and common SEO and paid tools; comfort with data layers and events.</div></li><li><div>
Demonstrated ownership of media budgets and complex e-commerce or B2B lead-gen funnels.</div></li><li><div>
Strong communicator&mdash;able to simplify complex data, prioritize, and influence decisions.</div></li><li><div>
Experience collaborating with Designers and Developers; confident writing clear requirements and QA steps.</div></li><li><div>
Familiarity with Consent Mode v2, cookie compliance basics, and first-party data strategy.</div></li><li><div>
Nice to have: BigCommerce/Shopify exposure; Microsoft Ads; LinkedIn ABM; EOS experience.</div></li></ul> 
This position is a full time salary position with benefits including health, dental, STD, LTD, Life, 401k, and paid vacation. This is a hybrid position, not a fully remote role, and employees are required to comply with the company&rsquo;s current telecommuting policy.
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.</div>

Sr Digital Marketing Strategist

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