digital strategist senior manager

DotCom Global Media

<p><b>Job Overview</b><br/>We are seeking a highly skilled and experienced Senior Digital Strategist to join our dynamic marketing team. The <b>Senior Digital Strategist</b> is a senior-level leader in our agency - responsible for shaping, communicating, and guiding digital marketing strategies across DotCom and its client portfolio. This role serves as the <i>strategic brain</i> of the agency - ensuring all programs, campaigns, and websites align with client business goals, industry best practices, and DotCom&rsquo;s bold, results-driven standards.</p><p>The Senior Digital Strategist partners directly with the Owner, Directors, Client Managers, and Specialists to translate big-picture vision into actionable, measurable outcomes. They act as a client-facing thought leader - inspiring confidence, solving complex challenges, and keeping DotCom on the cutting edge of SEO, AI search, paid ads, content, and digital innovation.</p><p><b>About DotCom Global Media</b><br/>DotCom Global Media is the industry leader in digital marketing for the fence industry across the U.S. and Canada. Since 1995, we&rsquo;ve built a reputation as the most well-known, well-respected, and innovative agency in this space &mdash; trusted by 200+ contractors, distributors, and manufacturers to deliver growth.</p><p>We don&rsquo;t follow trends &mdash; we create them. From high-performance websites and SEO to AI-powered strategies and authority-building content, we&rsquo;re constantly driving the industry forward. If you want to join a team that&rsquo;s redefining what&rsquo;s possible, DotCom is the place.</p><p><b>Responsibilities</b></p><p><b>Client Strategy &amp; Leadership</b></p><ul><li>Lead client strategy meetings, quarterly reviews, and web calls with authority and clarity.</li></ul><p><b>Agency Collaboration</b></p><ul><li>Partner with Client Managers (Sarah &amp; Karly) to ensure client needs are met and expectations exceeded.</li><li>Collaborate with Directors of Operations, Creative, and Sales &amp; Marketing to align departmental execution with strategy.</li><li>Work closely with the Client Success Manager (Toni) to audit issues, review reporting, and anticipate problems before they impact clients.</li><li>Provide mentorship, direction, and knowledge-sharing across the agency to raise the strategic skill level of all teams.</li></ul><p><b>Innovation &amp; Intelligence</b></p><ul><li>Stay at the forefront of digital trends (SEO algorithm updates, AI search, platform changes) and proactively integrate them into strategy.</li><li>Conduct competitive research and market benchmarking to guide client positioning.</li><li>Support DotCom&rsquo;s authority in the fence industry by contributing to thought leadership (articles, speaking opportunities, internal training).</li></ul><p><b>Measurement &amp; Optimization</b></p><ul><li>Define KPIs and success metrics for each client strategy.</li><li>Review analytics, performance reports, and campaign results to recommend adjustments.</li><li>Ensure all strategies are results-driven, measurable, and aligned with ROI expectations.</li><li>Develop comprehensive digital marketing strategies (SEO, paid ads, content, local search, AI search readiness, etc.).</li><li>Analyze client goals, market conditions, and competitor activity to identify growth opportunities and risks.</li><li>Translate complex digital concepts into clear, actionable recommendations that clients can understand and trust.</li><li>Act as an escalation point for high-level client issues, providing solutions with professionalism and confidence.</li></ul><p><b>Qualifications</b></p><ul><li>7+ years of proven experience in digital marketing strategy, with strong expertise in SEO, PPC, content, analytics, and conversion optimization.</li><li>Demonstrated success in client-facing roles, with ability to lead meetings and presentations with confidence.</li><li><b>Team-oriented, collaborative personality</b> with proven ability to work across departments and build trust with colleagues.</li><li>Exceptional problem-solving skills and ability to simplify complex issues for clients and teams.</li><li>Strong analytical skills; comfortable interpreting data to guide decision-making.</li><li>Experience in an agency environment is strongly preferred.</li><li>A keen interest and experience with emerging AI tools is a major plus.</li></ul><p><b>Success in This Role Looks Like</b></p><ul><li>Clients trust you as a strategic advisor, not just a vendor.</li><li>Client Managers are confident in daily communication because they have your strategic backing.</li><li>Directors and Specialists look to you for alignment and clarity.</li><li>The Owner is no longer the sole strategist &mdash; you take the lead on client strategy and high-level communication.</li><li>DotCom continues to outpace competitors because you keep the agency ahead of digital marketing trends through vision and a desire to constantly improve and to grow.</li></ul><p><b>Education</b>Bachelor&rsquo;s degree Marketing, Communications, Business Administration, or a related field. Equivalent work experience may be considered in lieu of a degree.</p><p><b>Requirements</b></p><ul><li>Reliable Internet Connection: High-speed, stable internet for seamless video conferencing, file sharing, and platform access.</li><li>Computer/Laptop: Employees are required to provide their own equipment. It should be fast, in good working order, and in new or like-new condition to ensure optimal performance.</li><li>Peripherals: Monitor(s), webcam, headset, keyboard, mouse, and other necessary accessories.</li><li>Quiet Environment: A distraction-free workspace is vital for your role.</li><li>Secure Wi-Fi: Use of encrypted, password-protected Wi-Fi to avoid security breaches.</li><li>Excellent organizational and time management skills, with the ability to prioritize tasks.</li><li>Strong attention to detail and accuracy in work.</li><li>Proficiency in Google workspace, Google Docs, and Google Sheets.</li><li>Excellent communication skills, both verbal and written.</li><li>Ability to maintain confidentiality and handle sensitive information with discretion.</li><li>Adaptability and willingness to learn new tasks and tools.</li><li>A proactive and solution-oriented approach to tasks and challenges.</li></ul><p><b>Work Schedule &amp; Productivity Expectations</b></p><ul><li>Working Hours: Your hours will be somewhat flexible. However, we expect the majority of your time to align with &quot;normal business hours&quot;&mdash;Monday through Friday, from 9 AM to 5 PM.</li><li>Daily/Weekly Check-ins: Regularly scheduled meetings with your supervisor or team members will ensure progress tracking and open communication.</li><li>Time Tracking: You will need to comply with our time-tracking policy to monitor productivity.</li><li>Time Management: You are expected to work independently, meeting deadlines and maintaining focus through goal-oriented work. Daily or weekly objectives will help keep you on track.</li><li>Task Management: You&rsquo;ll be required to use our task management tool to track your work progress and deadlines.</li></ul><p><b>Benefits</b></p><ul><li>Remote work opportunity</li><li>Opportunities for professional growth and development.</li><li>After a 90 day review, full-time employees will be awarded 5 vacation and 5 sick days per year. This increases annually.</li><li>Paid Holidays, including New Years Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas</li></ul><p>Please note that this position does not currently offer a benefits package.</p><p>This position offers the opportunity to work from home while experiencing a positive team environment and meaningful personal connections. Nearly every team member at DotCom cites the positive culture as one of their favorite aspects of their position. DotCom is the undisputed leader in the market that we serve. It is a wonderful experience to be the best, to work with the best, and to be respected as the best.</p><p>If you are a detail-oriented individual with excellent organizational skills and a passion for assisting others, we encourage you to apply.</p><p><b>Position reports to</b><br/>Sam Natello</p><p>Job Type: Full-time</p><p>Pay: $88,657.24 - $106,770.01 per year</p><p>Benefits:</p><ul><li>Flexible schedule</li><li>Paid time off</li></ul><p>Work Location: Remote</p>

Senior Digital Strategist

OVERIT

<div><p>Overit is seeking a Senior Digital Strategist to lead results-driven marketing strategies across digital channels&mdash;while helping evolve how we deliver smarter, faster, AI-assisted campaigns for our clients.<br>
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</p><div>This role is ideal for a strategic thinker and hands-on executor who understands what drives business growth&mdash;and how modern tools and tactics, including AI, can drive that growth more efficiently. You'll lead integrated campaign planning, manage digital performance, collaborate across departments, and guide clients through data-backed recommendations with confidence.<br>
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As part of a hybrid team, you'll work in our Albany office at least three days per week, building strong in-person relationships while maintaining flexibility.</div><p><b><br>
Core Responsibilities</b></p><h4 class="jobSectionHeader"><b><br>
Client-Facing Strategy &amp; Leadership</b></h4><ul><li><div><br>
Act as the lead strategist across a portfolio of clients&mdash;developing campaign strategies, defining KPIs, and guiding execution toward business goals.</div></li><li><div><br>
Present digital plans and performance insights to clients, translating data into actionable, compelling narratives.</div></li><li><p><br>
Lead discovery and strategy sessions that help shape full-funnel marketing initiatives&mdash;across awareness, acquisition, and retention.</p></li></ul><h4 class="jobSectionHeader"><b><br>
Digital Execution &amp; Optimization</b></h4><ul><li><div><br>
Develop and oversee integrated digital campaigns spanning paid media (Google Ads, Meta, YouTube, TikTok), email, SEO, and content.</div></li><li><div><br>
Build and optimize user journeys that support conversion, lead gen, and nurture flows.</div></li><li><div><br>
Collaborate with internal media, creative, and dev teams to ensure campaign consistency and performance.</div></li><li><p><br>
Manage campaign tracking, analytics setup, and performance dashboards to ensure accurate attribution and real-time decision-making.</p></li></ul><h4 class="jobSectionHeader"><b><br>
AI &amp; Marketing Technology Integration</b></h4><ul><li><div><br>
Use <b>AI tools for audience research, content ideation, reporting summaries, and campaign optimization</b>&mdash;ensuring accuracy, relevance, and ethical use.</div></li><li><div><br>
Evaluate and test <b>emerging AI-powered platforms</b> (e.g., ChatGPT, Jasper, Midjourney, predictive analytics tools) to drive efficiency across strategy, content, and reporting.</div></li><li><p><br>
Help define and evolve <b>Overit's AI-enabled strategy framework</b>, training others as tools mature.</p></li></ul><h4 class="jobSectionHeader"><b><br>
Data, Reporting &amp; Experimentation</b></h4><ul><li><div><br>
Own performance dashboards and campaign reporting&mdash;surfacing insights that lead to smarter strategy and stronger ROI.</div></li><li><p><br>
Lead A/B testing strategies for creative, messaging, landing pages, and CTAs across channels.</p></li><li><p><br>
Ensure tracking integrity with GA4, Tag Manager, UTM strategy, and CRM integration.</p></li></ul><p><b><br>
General Responsibilities</b></p><br>
<ul><li>
Commit to making Overit the best company it can be by contributing innovative ideas and solutions.<br>
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Cultivate and maintain strong client relationships, ensuring satisfaction and long-term partnerships.<br>
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Act promptly to address and resolve client concerns and needs.<br>
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Represent Overit positively at industry events and foster strong, effective communication with clients and vendors.<br>
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Promote collaboration across the organization, embracing teamwork and mutual support to deliver the best outcomes.<br>
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Uphold a professional and positive work environment that boosts team morale.</li></ul><p></p><p><b><br>
We believe in:</b> Overit is a full-service marketing agency known for revitalizing recognizable brands and energizing household names. With over 40 highly skilled creative and data-focused marketers, Overit pushes boundaries with new ideas, technologies, and audience connections. Named a Best Place to Work and praised for our creativity, we&rsquo;re the go-to agency when businesses are ready to elevate their strategies.</p><p></p><p><b><br>
We&rsquo;re looking for a standout individual who is:</b></p><ul><li><b><br>
A Rock star:</b> Confident in showcasing skills and embracing inspiration to solve challenges creatively with natural leadership and desire to own results.<br>
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Adventurous:</b> Eager to exceed expectations and willing to learn and adapt to new techniques and platforms. Naturally curious with a need to know why.<br>
</li><li><b>
A team player:</b> Thrives in a collaborative environment, working effectively with diverse team members and the ability to influence others.<br>
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Organized and detail-oriented:</b> Capable of juggling multiple priorities and maintaining quality.<br>
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Respectful and professional:</b> Values teammates, community, and clients, recognizing the trust they place in us.</li></ul><p></p><p><b><br>
Schedule:</b> Monday to Friday, with a minimum of three days in-office, at Overit, and two days with a WFH option.</p><div></div><h3 class="jobSectionHeader"><b><br>
Requirements</b></h3><ul><li><div>
4&ndash;6+ years of digital marketing or strategy experience (agency or fast-paced in-house environment preferred).</div></li><li><div><br>
Proven ability to lead strategy and performance across paid media, SEO, email, and analytics.</div></li><li><div><br>
Advanced knowledge of:</div></li><li><ul><li><div><br>
Google Ads, Meta Ads Manager, TikTok/YouTube platforms</div></li><li><div><br>
Google Analytics 4, Tag Manager, Looker Studio</div></li><li><div><br>
CRM and email automation tools (e.g., HubSpot, Klaviyo)</div></li><li><div><br>
SEO principles and tools (SEMRush, Ahrefs)</div></li><li><div><br>
AI tools for marketing (ChatGPT, Jasper, Midjourney, etc.)</div></li></ul></li><li><p><br>
Experience managing multiple clients/accounts with different KPIs and verticals.</p></li><li><div><br>
Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field preferred.</div></li></ul><div></div><h3 class="jobSectionHeader"><b><br>
Benefits</b></h3><br>
<p></p><ul><li>
401(k) matching<br>
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Health insurance<br>
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Dental insurance<br>
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Life insurance<br>
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Vision insurance<br>
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Paid time off<br>
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Parental leave<br>
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Professional development assistance</li></ul></div><div></div>

Senior Digital Strategist – AI-Enabled Marketing Agency – HYBRID

Grain Group

<p>Grain Group is a Digital Marketing Agency that accelerates the growth of the world&rsquo;s most ambitious consumer brands. By aligning business insights with ROI-driven marketing, we unlock the competitive edge that allows clients to disrupt categories and reimagine industries. Our team is led by strategic thinkers and doers with diverse backgrounds in business, media, technology, and finance.</p><p>Grain Group is seeking a <b>Senior Digital Media Account Strategist</b> to support the day-to-day operations of accounts within our Amazon &amp; Ecom verticals, to work with integrated teams, build strong paid media plans, and present to senior clients. The Senior Strategist will work closely with Account Leads to drive holistic planning across Grain's portfolio of clients across Media (Programmatic, SEM, Social, Shopper/E-com), CRM, Ecommerce Operations (Storefront Management, CRO, SEO), Analytics/Business Intelligence, and Performance-Driven Creative. This role includes developing and managing effective delivery of media and ecommerce strategies based on known client&rsquo;s business objectives, project management and managing client expectations and communication throughout the duration of the engagement.</p><p><b>Responsibilities:</b></p><p><b>Account Management</b></p><ul><li>Develop a strong understanding of the client&rsquo;s products, competition, industry, marketing goals and objectives</li><li>Support day-to-day account operations, closely managing project plans, launch plans, and delivery timelines to ensure integrated teams are delivering on schedule and to specification</li><li>Support the Account Lead in architecting clear media and ecommerce strategies, testing plans, and reports that deliver on client objectives and prove out results</li><li>Track client budgets and ensure they are being spent effectively and as scheduled</li><li>Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews</li></ul><p><b>Team Management</b></p><ul><li>Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting</li><li>Coordinate with internal teams (Media Buying Leads, Ecommerce &amp; Amazon Operations, CRM, Creative/Studio, Business Intelligence/Analytics) to develop fully integrated campaigns</li><li>Collaborate with client teams and agency partners to ensure client goals are met</li><li>Bring a positive attitude, determination and supportive energy to help build team environment</li></ul><p><b>Practice Innovation</b></p><ul><li>Think creatively and develop innovative tactics and offerings to advance the practice</li><li>Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs</li><li>Stay current with industry trends, best practices and discuss potential impact with team on client work</li><li>Assist in developing POVs, best practices and process documents</li><li>Maintain positive relationships with core media platform partners, understand platform capabilities, and requirements</li></ul><p><b>Qualifications:</b></p><ul><li>A minimum of 2-4 years of relevant Digital Media, Paid Search, Ecommerce, Social experience, or related media planning experience required, with focus on client management</li><li>Fortune 100 client facing strategic experience preferred</li><li>Ability to think strategically and drive solid results to grow the business</li><li>Strong data analytics and strategy background</li><li>Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork</li><li>Experience with third party ad-serving and media optimization &amp; reporting tools: DoubleClick CM360, Datorama, etc</li><li>Exhibit passion through appropriate participation in team, agency, and industry initiatives</li><li>Proficiency with Microsoft Office (Excel, Word, PowerPoint) &amp; Google Suite Products</li><li>Familiarity with Amazon Seller Central and Shopify preferred</li><li>Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail</li><li>Enjoy working in a fast-paced and collaborative environment</li></ul><p>Job Type: Full-time</p><p>Pay: $100,000.00 - $165,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Health savings account</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li></ul><p>Education:</p><ul><li>Bachelor's (Required)</li></ul><p>Experience:</p><ul><li>Digital marketing: 4 years (Required)</li></ul><p>Language:</p><ul><li>English (Required)</li></ul><p>Ability to Commute:</p><ul><li>New York, NY 10018 (Required)</li></ul><p>Ability to Relocate:</p><ul><li>New York, NY 10018: Relocate before starting work (Required)</li></ul><p>Work Location: In person</p>

Sr Digital Media Account Strategist

Sandhill Digital LLC

<p>At Sandhill Digital, we don&rsquo;t just run ads&mdash;we help brands grow faster, smarter, and more sustainably. We&rsquo;re looking for a <b>Senior Paid Media &amp; Growth Strategist</b> who thrives at the intersection of vision and execution: someone who can own the strategic direction for clients, guide campaigns toward revenue and efficiency goals, and take accountability for the results.</p><p>If this seems like you, you seem like us &mdash; and we should talk.</p><p>This role is fully remote, highly entrepreneurial, and designed for someone who wants to take true ownership. You&rsquo;ll lead paid media strategy for a portfolio of clients, report directly to the clients and Sandhill&rsquo;s CEO / co-Founder, and collaborate with a data-driven team that sees itself as a <b>teammate to our clients, not just their agency.</b></p><p><b>Why work here?</b> At Sandhill, we believe marketing should mean more than chasing clicks. We exist to help great brands connect with people in ways that enrich their lives &mdash; and to do it with rigor, creativity, and care. Joining Sandhill means joining a team where your ideas matter, your standards are matched, and your work builds something bigger than any one campaign. If you&rsquo;re looking for a place where impact and meaning outweigh bureaucracy and ego, you&rsquo;ll feel at home here.</p><p><b>Responsibilities</b></p><ul><li><b>Lead strategy</b> for a portfolio of Sandhill&rsquo;s clients, setting the vision for growth across paid channels.</li><li><b>Own results</b>: be accountable for client revenue, MER, CAC, and other efficiency targets.</li><li><b>Develop and present roadmaps</b>: compile monthly performance reports and quarterly growth strategies for clients and Sandhill&rsquo;s leadership.</li><li><b>Direct and mentor</b> the Marketing Coordinator, providing oversight and guidance on ad builds to ensure flawless execution of your strategic vision.</li><li><b>Review and refine optimizations</b> &mdash; pacing, bids, creative testing, and segmentation &mdash; while maintaining a big-picture, revenue-focused view.</li><li><b>Troubleshoot tracking and attribution</b> (pixels, conversion APIs, UTMs, cross-platform models) to maintain data integrity.</li><li><b>Partner with creative and content teams</b> to ensure campaigns align with brand identity, messaging, and performance goals.</li><li><b>Lead client communication</b>: present insights, guide strategic decisions, and build long-term relationships as the trusted advisor for paid growth.</li><li><b>Collaborate cross-functionally</b> with the Email/SMS Marketing Manager, SEO Manager, and Marketing Coordinator to develop clear, data-driven reports and translate analytics into actionable, client-friendly insights.</li><li><b>Think beyond individual marketing channels</b>: this isn&rsquo;t a channel-specific role. You&rsquo;ll be expected to understand and orchestrate cross-platform strategies, ensuring every channel works in concert to achieve overarching client goals.</li></ul><p><b>Required Qualifications</b></p><ul><li>3+ years of managing client cross-platform marketing strategy.</li><li>4+ years managing paid campaigns across Meta, Google, TikTok, etc.</li><li>4+ years working with analytics tools (Google Analytics, TripleWhale, Mixpanel, etc.) and attribution models.</li><li>3+ years managing client relationships and scaling budgets.</li><li>Bachelor&rsquo;s degree or equivalent experience in acquisition marketing.</li><li>Demonstrated ability to <b>own client strategy and results</b>, not just execution.</li></ul><p><b>Preferred Qualifications</b></p><ul><li>Experience with eCommerce clients; Shopify strongly preferred.</li><li>Experience with <b>B2B campaigns</b> and marketing-to-sales handoff processes.</li><li>2+ years of experience with Google Tag Manager.</li><li>Strong client communication and presentation skills.</li><li>Strong analytical ability; proven track record of turning data into growth-driving strategies.</li><li>Experience guiding junior team members and ensuring alignment to strategy.</li><li>Self-starter, ambitious, resourceful, collaborative.</li><li>Relentlessly high standards paired with humility and a team-first mindset.</li><li>Experience setting up and troubleshooting data feeds is a plus, but not required.</li></ul><p><b>Benefits &amp; Perks</b></p><ul><li>Performance-based bonus opportunities.</li><li>Medical, dental, and vision benefits.</li><li>Paid time off.</li><li><b>401k matching.</b></li><li>Education reimbursement for career-growth skills.</li></ul><p><b>About Sandhill Digital</b></p><p>Sandhill Digital is an acclaimed performance marketing agency scaling brands with cross-platform, data-driven strategies and best-in-class creative. We pride ourselves on being <b>true partners</b> to our clients &mdash; helping them achieve ambitious growth goals as their teammate, not just their agency.</p><p>Sandhill Digital is an equal opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.</p><p>Job Type: Full-time</p><p>Pay: $80,000.00 - $90,000.00 per year</p><p>Benefits:</p><ul><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Referral program</li><li>Tuition reimbursement</li><li>Vision insurance</li></ul><p>Work Location: Remote</p>

Senior Paid Media & Growth Strategist

iPullRank

<p></p><div><p>iPullRank is an eleven-year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We&rsquo;re not here to follow trends&mdash;we set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names across eCommerce, Financial Services, and Media brands, as well as ambitious mid-sized businesses, crafting strategies that don&rsquo;t just compete but dominate.</p><h3 class="jobSectionHeader"><b>
Our Values: PROUD</b></h3><p>
At iPullRank, we live by our values:</p><ul>
<li>Proactive: We don&rsquo;t wait for problems&mdash;we solve them.</li>
<li>Reliable: When we commit, we deliver.</li>
<li>Outstanding: We aim for extraordinary, every time.</li>
<li>Urgent: Everything we do has efficiency and speed</li>
<li>Disciplined: Your goals are our mission.</li>
</ul><p>These principles shape every decision, every campaign, and every success story.</p><p></p><h3 class="jobSectionHeader"><b>
What We Do</b></h3><p>
We specialize in SEO, Content, and Generative AI strategy and implementation, helping brands win today while building future-proof strategies for tomorrow. Whether it&rsquo;s cracking complex algorithms, crafting authentic, helpful content, or engineering AI solutions, we&rsquo;re the partner brands trust to stay ahead.</p><p></p><h3 class="jobSectionHeader"><b>
Why Join Us?</b></h3><p>
At iPullRank, we&rsquo;re more than an agency&mdash;we&rsquo;re a team of thinkers, builders, and creators who believe the best ideas come from everywhere. We foster a culture where you&rsquo;re encouraged to grow, take ownership, and make a real impact. We&rsquo;re small enough to be nimble but big enough to work with global heavyweights like Rocket Mortgage, American Express, Nordstrom, Warner Music Group, Target, and Adidas.</p><p>
We care about our people and back it up with competitive salaries, benefits, and opportunities to evolve into the marketer, content creator, SEO, or leader that you want to be. When you work with us, you&rsquo;re not just filling a role&mdash;you&rsquo;re shaping your career and redefining what&rsquo;s possible in marketing.</p><p>
If you&rsquo;re ready to take on meaningful work with a team that challenges and inspires, we&rsquo;d love to hear from you.</p><p></p><h3 class="jobSectionHeader"><b>
Position Description</b></h3><p>
iPullRank is looking for a Senior Content Strategist to join our team to facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy for an industry-leading financial services company and will work with other team members to execute on content campaigns and ensure that content objectives are being met. This role will complete content audits and develop keyword research. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. You will lead editorial development from topic ideation to content publication and work with internal production teams to ensure content is delivered to strategy and performance.</p><p>
This role is ideal for someone looking to cross the chasm between content strategy and execution with an interest in agency experience. This job may be hybrid or remote. Salary range: $90-110K</p><p></p><h3 class="jobSectionHeader"><b>
What You&rsquo;ll Do:</b></h3><ul>
<li>Develop multi-channel Content Strategy for a major home lending company to inform client content creation efforts that align with their business goals</li>
<li>Lead Content Strategy from client approval to reporting</li>
<li>Lead Monthly topic ideation, briefing, and implementation with an internal and external team of writers, editors, copyeditors and fact-checkers</li>
<li>Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance.</li>
<li>Perform extensive content audits</li>
<li>Lead ideation sessions for content creation</li>
<li>Work with other teams and manage projects to completion</li>
<li>Present content reporting and provide strategic recommendations based on performance and business goals</li>
<li>Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results</li>
<li>Write user stories to inform user experience and development</li>
<li>Develop models and specifications for metadata and taxonomy</li>
<li>Work with the SEO, Research &amp; Analytics team to design and execute tests and optimize strategy based on performance</li>
<li>Work with Content Promotion lead and Social Media strategist to develop strategies for promotion and distribution of content</li>
<li>Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership</li>
</ul><p><b>Requirements</b></p><ul>
<li>6-8 years of experience in a similar content strategy position</li>
<li>Expertise in SEO, GEO and performance-based content marketing</li>
<li>Expertise in content pillar/cluster strategies and how content contributes to the customer journey</li>
<li>Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings</li>
<li>Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including email marketing, paid media and social media</li>
<li>Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories</li>
<li>Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides</li>
<li>Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way</li>
<li>Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog</li>
<li>Previous experience with a variety of Analytics platforms (GA4, GSC, Amplitude, Looker Studio)</li>
<li>Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies</li>
<li>Experience leveraging market segmentation in the development of Content Strategy</li>
</ul><h3 class="jobSectionHeader"><b>Skills of interest:</b></h3><ul>
<li>Experience working in an agency environment</li>
<li>Experience with content-focused link building strategies</li>
<li>Experience with a variety of Content Management Systems</li>
<li>Experience with analytics platforms (GA4, GSC, Adobe, Amplitude)</li>
<li>Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms</li>
</ul><p><b>Benefits</b></p><p></p><ul>
<li>Competitive salaries commensurate with experience</li>
<li>100% Medical, Dental, and Vision insurance</li>
<li>3 weeks of vacation</li>
<li>Paid sick days and holidays</li></ul></div>

Senior Content Strategist

The University of Michigan

<p></p><div><div><div><h2 class="jobSectionHeader"><b>How to Apply</b></h2><p>
A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, in two pages or less, please let us know how you will align your career aspirations and skills with the role. Submit both a cover letter and resume as one file (because of system limitations).</p><h2 class="jobSectionHeader"><b>
What You'll Do</b></h2><p>
The Center for Academic Innovation (CAI) at the University of Michigan is seeking a qualified Online Learning Content Strategist Senior to play a key role in expanding the University's online learning portfolio through creative collaboration and strategic relationship management. In this role, you will work closely with faculty, academic units, and CAI teams to proactively identify, shape, and launch new online learning opportunities, including non-credit, for-credit, and degree program offerings.</p><p>
You will lead brainstorming and discovery sessions to help academic partners move from early ideas to actionable projects, while collaborating with internal teams such as Program Operations, Platform Strategy, and Marketing. You will also leverage data and research insights to inform decision-making and recommend portfolio growth opportunities.</p><p>
In collaboration with CAI team members, you will support the sourcing, development, and continuous improvement of online offerings. By building and maintaining strong working relationships, you will help drive the innovation of new content and extend the reach and impact of Michigan's online offerings.</p><p>
The Online Learning Content Strategist Senior reports to the Director of Content and Product Strategy.</p><h2 class="jobSectionHeader"><b>
Who We Are</b></h2><p><b>
About the Center for Academic Innovation</b></p><p>
Through curricular innovation, tools for student success, and educational research and analytics, the University of Michigan Center for Academic Innovation is building the future of education. Our vision is a future in which education connects and empowers learners everywhere to reach their full potential throughout their lives. To realize our vision, we make it our mission to collaborate across campus and around the world to create equitable, lifelong educational opportunities for learners everywhere.</p><p><b>
About Online Learning at CAI</b></p><p>
The Online Learning domain within CAI consists of multiple teams that collaborate with others across the Center and University to develop online learning experiences that support the future of education for a global community. We work with faculty and academic unit leaders to envision how they can expand their reach and effectiveness, grow teaching, and support greater access and lifelong learning through the design of integrated online learning experiences. Our teams focus on the following areas:</p><ul><li>
Strategic sourcing of new opportunities for online learning;</li><li>
Supporting growth of the Michigan Online ecosystem;</li><li>
Providing program management services throughout degree program development and operations;</li><li>
Supporting end-to-end development of online learning experiences, including design management, learning experience design, and iteration of learning experiences after they have launched;</li><li>
Supporting learners' success and engagement in live courses and programs.</li></ul><p>
For more information, please visit our website: Center for Academic Innovation.</p><h2 class="jobSectionHeader"><b>
Responsibilities*</b></h2><p><b>
Content Sourcing &amp; Opportunity Development</b></p><ul><li>
Lead and Facilitate Creative Ideation: Organize and lead collaborative brainstorming and discovery sessions with faculty, academic units, and CAI colleagues to identify, shape, and scope high-impact online learning opportunities.</li><li>
Portfolio Expansion and Sourcing: Proactively seek out, assess, and prioritize partnership and content opportunities, including non-credit, for-credit, and degree program formats, to help academic units grow and strengthen their Michigan Online portfolio.</li><li>
Content Evaluation and Iteration: Work with internal partners and other teams in CAI to evaluate existing content, identifying opportunities for adaptation, updating, or expanded use in new contexts or audiences.</li></ul><p><b>
Product Relationship Management</b></p><ul><li>
Enhance Faculty Partner Experience: In collaboration with other CAI teams, build and manage productive relationships with academic units and faculty, serving as a content strategy touchpoint for them from initial idea sourcing through project design, launch, and ongoing iteration.</li><li>
Strategic Communication and Reporting: Synthesize and communicate concepts, proposals, project progress, and performance data (including regular updates on portfolio offerings, enrollments, revenue, reach, and new growth opportunities) to faculty, unit leadership, and internal stakeholders through presentations, reports, and written communications.</li><li>
Feedback and Continuous Improvement: Gather and incorporate feedback from faculty and academic stakeholders to support ongoing improvements in product quality and alignment with institutional and academic unit goals.</li><li>
Leverage Marketing and Product Research Insights: Analyze and interpret marketing data and product research findings, capturing nuance to inform recommendations and share actionable suggestions with teammates, faculty, and academic units in support of project and portfolio success.</li><li>
Cross-Team Collaboration: Serve as a collaborative thought partner with CAI teams (including Learning Design, Program Operations, Program Management, Platform Strategy, and Marketing) to ensure aligned vision, seamless information flow, and coordinated execution through all project phases.</li></ul><h2 class="jobSectionHeader"><b>
Required Qualifications*</b></h2><ul><li>
Bachelor's degree in education, business, communications or another relevant field</li><li>
Strong strategic thinking and creativity, with experience proactively identifying or developing new online learning opportunities.</li><li>
Demonstrated intellectual curiosity about a range of academic content areas and proven ability to build trust with subject matter experts</li><li>
Strong innovative spirit and adaptability: willing to suggest initiatives and take on tasks beyond the traditional job description as needed.</li><li>
Experience collaborating across organizational teams (such as operations, marketing, learning design, and technology/platform units) to deliver complex projects or products in digital education, academic innovation, or related settings.</li><li>
Demonstrated ability to collaborate cross-functionally throughout the stages of project sourcing, design, launch, and iteration.</li><li>
Proven track record of managing multiple stakeholder relationships, supporting projects from initial ideas through planning, execution, and refinement.</li><li>
Skilled in evaluating and identifying new use cases for existing educational content for expanded audiences or new contexts.</li><li>
Exceptional written and verbal communication skills, including the ability to tailor style and messaging for a wide range of stakeholders (faculty, senior leaders, external<br>
organizations) and manage challenging or complex conversations with tact, empathy, and professionalism.</li><li>
Advanced ability to critically analyze, synthesize, and interpret data and research findings (especially from marketing and product research sources) and translate insights into nuanced, actionable recommendations for project direction and stakeholder engagement.</li><li>
Analytical ability to track and report on portfolio metrics, using data to inform recommendations to internal and external stakeholders.</li><li>
Awareness of trends in higher education, workforce skills, and online learning platforms (edX, Coursera, Canvas, etc.).</li><li>
Demonstrated transparency in project reporting and proactive in bringing up concerns, risks, or dependencies.</li></ul><h2 class="jobSectionHeader"><b>
Modes of Work</b></h2><p>
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.</p><h2 class="jobSectionHeader"><b>
Additional Information</b></h2><p>
Please Note: This is a 5 year term limited position with the possibility of renewal depending on funding.</p><p>
The mode of work for this position is <b>Hybrid</b> with a minimum of 4 days in the office per week, Monday through Thursday, with an option of remote work on Fridays. On occasion, you may be required and must be available to work onsite on Fridays if necessitated by our center's policy and domain leadership or by your job requirements.</p><p>
Must have legal authorization to work in the United States.</p><p>
The salary for this position will be based on the selected candidate's education and experience.</p><p>
Excellent benefits are available, for details, see http://benefits.umich.edu/</p><p><b>
Salary Information</b></p><p>
The general salary range for this position is $85,000 - $90,000. Candidates can expect to be paid a competitive and equitable salary. Factors used to determine salary include education level, experience, knowledge and skills for the position and salaries that are currently established within the unit. All candidates are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process.</p><p><b>
Organizational Statement on Harassment</b></p><p>
We believe all individuals deserve to be treated with respect and dignity and have the right to work in a professional atmosphere that promotes mutual respect and a safe space for collaboration. Any concerns shared with Individuals with Reporting Obligations in the Center for Academic Innovation will be reported to the Equity, Civil Rights, &amp; Title IX Office to be reviewed and addressed, and the Center for Academic Innovation encourages reporting of any forms of harassment including sexual and gender-based harassment.</p><h2 class="jobSectionHeader"><b>
Background Screening</b></h2><p>
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third-party administrator to conduct background checks.<br>
Background checks will be performed in compliance with the Fair Credit Reporting Act.</p><h2 class="jobSectionHeader"><b>
Application Deadline</b></h2><p>
Job openings are posted for at least seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.</p><h2 class="jobSectionHeader"><b>
Decision Making Process</b></h2><p>
Applications will be reviewed as received throughout the posting period and continue until the position is filled.</p><h2 class="jobSectionHeader"><b>
U-M EEO Statement</b></h2><p>
The University of Michigan is an equal employment opportunity employer.</p></div></div></div><p></p>
<br><div><div><h3 class="jobSectionHeader"><b>Job Opening ID</b></h3>
<div><p>268467</p>
</div></div><div><h3 class="jobSectionHeader"><b>Working Title</b></h3>
<div><p>Online Learning Content Strategist Senior</p>
</div></div><div><h3 class="jobSectionHeader"><b>Job Title</b></h3>
<div><p>New Product Planning Manager</p>
</div></div><div><h3 class="jobSectionHeader"><b>Work Location</b></h3>
<div><p>Ann Arbor Campus</p>
</div></div><p>Ann Arbor, MI</p>
<div><h3 class="jobSectionHeader"><b>Modes of Work</b></h3>
<div><p>Hybrid
</p></div></div><div><h3 class="jobSectionHeader"><b>Full/Part Time</b></h3>
<div><p>Full-Time</p>
</div></div><div><h3 class="jobSectionHeader"><b>Regular/Temporary</b></h3>
<div><p>Regular</p>
</div></div><div><h3 class="jobSectionHeader"><b>FLSA Status</b></h3>
<div><p>Exempt</p>
</div></div><div><h3 class="jobSectionHeader"><b>Organizational Group</b></h3>
<div><p>Vp Acad Innovation</p>
</div></div><div><h3 class="jobSectionHeader"><b>Department</b></h3>
<div><p>Center for Academic Innovation</p>
</div></div><div><h3 class="jobSectionHeader"><b>Posting Begin/End Date</b></h3>
<div><p>9/10/2025 - 10/10/2025</p>
</div></div><div><h3 class="jobSectionHeader"><b>Salary</b></h3>
<div><p>$85,000.00 - $90,000.00</p>
</div></div><div><h3 class="jobSectionHeader"><b>Career Interest</b></h3>
<div><p>Communications &amp; Marketing</p></div></div></div>

Online Learning Content Strategist Senior

HealthTrust

<p></p><div><h5 class="jobSectionHeader"><b>Introduction</b></h5><p>
Do you want to join an organization that invests in you as a(an) Senior Manager Digital Marketing? At HealthTrust, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.</p><h5 class="jobSectionHeader"><b>
Benefits</b></h5><p>
HealthTrust, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:</p><ul><li>
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.</li><li>
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.</li><li>
Free counseling services and resources for emotional, physical and financial wellbeing<br>
</li><li>
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)<br>
</li><li>
Employee Stock Purchase Plan with 10% off HCA Healthcare stock<br>
</li><li>
Family support through fertility and family building benefits with Progyny and adoption assistance.<br>
</li><li>
Referral services for child, elder and pet care, home and auto repair, event planning and more<br>
</li><li>
Consumer discounts through Abenity and Consumer Discounts<br>
</li><li>
Retirement readiness, rollover assistance services and preferred banking partnerships<br>
</li><li>
Education assistance (tuition, student loan, certification support, dependent scholarships)<br>
</li><li>
Colleague recognition program<br>
</li><li>
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)<br>
</li><li>
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.</li></ul><p>
Learn more about Employee Benefits</p><p><b><i>
Note: Eligibility for benefits may vary by location.</i></b></p><p><br>
You contribute to our success. Every role has an impact on our patients&rsquo; lives and you have the opportunity to make a difference. We are looking for a dedicated Senior Manager Digital Marketing like you to be a part of our team.</p><h5 class="jobSectionHeader"><b>
Job Summary and Qualifications</b></h5><p></p><p>
Senior Manager Digital Marketing will be responsible for developing, executing and analyzing digital marketing strategies around owned, earned and paid media to grow traffic, brand awareness and demand. Channel responsibilities will include B2B websites, email marketing campaigns, display advertising, SEM/SEO and social media.</p><p><br>
The Senior Digital Marketing Manager is responsible for delivering strategies and executing the tactics that align with brand/division goals, reporting on performance, and deriving conclusions and actionable insights to improve program efficiency. This person will partner with cross-functional teams to understand the business and oversee third party agencies to support lead generation, conversion and retention goals. The candidate must be experienced in reporting results and educating all levels of management. The ideal candidate is a true marketer who specializes in the digital channel. This is a central service function and will support the organization broadly.</p><p></p><p><b>
What you will do in this role:</b></p><p></p><ul><li>
Digital Marketing Strategy and Planning: Collaborate with strategic marketing team and cross-functional teams to develop digital marketing plans based on marketing and business objectives to effectively reach and engage our target audiences.</li><li>
Digital Marketing Execution: Develop an array of digital programs and tactics, leveraging events, tradeshows, display ads and SEO/SEM to build brand awareness, promote thought leadership, and generate leads and cross-sell opportunities.</li><li>
Website Creation and Management: Lead the development and revisions/updates to all websites, including strategy, content and engagement reporting. Manage digital agencies.</li><li>
Lead and Campaign Workflows: Utilize marketing automation platforms (CRM) and other technologies to develop lead flow, tracking and reporting to support lead generation, drip and nurture campaigns, event invitations, market research initiatives and e-newsletters.</li><li>
Design and Layout: Partner with creative to ensure visual design and layouts of websites and communications are consistent with branding guidelines and optimized for engagement. Work with strategic marketers and corp comms to revise and refresh websites.</li><li>
Message Testing: Develop A-B tests, track and analyze tactics, and adjust as necessary to gain the widest engagement across target audiences. Ensure marketing outreach and engagement results are captured in the company&rsquo;s marketing automation and CRM platforms.</li><li>
Social Media Strategies: Support the development and execution of campaign strategies and content calendars to drive brand awareness and thought leadership across various social media outlets.</li><li>
Analytics: Establish and track KPIs, SEO results and ROI targets for all digital marketing campaigns.</li></ul><p></p><p><b>
What qualifications you will need:</b></p><p></p><ul><li>
Bachelor's degree in Business or Digital Marketing, Information Technology or a related field.</li><li>
Minimum 7 years of progressively responsible experience in a B2B digital marketing role implementing marketing automation systems, managing website design and development, and developing campaigns utilizing digital marketing, SEO/SEM and social media.</li><li>
Experience developing and executing digital marketing strategies and tactics.</li><li>
Experience in developing content strategies supported by SEO/SEM.</li><li>
Experience with WordPress, Google Analytics, marketing automation (HubSpot, Pardot, or MarketingCloud), Salesforce or similar tools</li><li>
Experience selecting and managing third-party vendors to launch campaigns.</li><li>
Experience in effectively selecting, setting up and integrating technology stacks.</li><li>
Track record of managing paid search, paid social and display advertising programs to a profitable ROI.</li><li>
Certification of Advanced Digital Media Marketing, Google Digital Marketing or equivalent is preferred.</li><li>
Certification of Google Analytics is preferred.</li></ul><p>
In today's challenging business environment of cost pressures, supply disruptions, and workforce shortages, it is crucial for providers to efficiently manage expenses and enhance performance. HealthTrust, in collaboration with 1,800 hospitals and health systems, offers a specialized group purchasing organization (GPO) membership model designed to deliver immediate and sustainable cost savings. Their team of experts provides tailored value acceleration engagements to address specific needs, delivering unparalleled benefits. With nationwide purchasing power and a focus on overall spending management, HealthTrust offers unmatched pricing advantages on supplies, along with industry-leading benchmarks and best practices. The dedicated team is committed to guiding and implementing performance enhancements in cost, quality, and outcomes.</p><p></p><p><br>
</p><p>HCA Healthcare has been recognized as one of the World&rsquo;s Most Ethical Companies&reg; by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.</p><p>
&quot;Good people beget good people.&quot;- Dr. Thomas Frist, Sr.<br>
HCA Healthcare Co-Founder</p>
<p>We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Senior Manager Digital Marketing opening. Qualified candidates will be contacted for interviews. <b>Submit your resume today to join our community of caring!</b></p><p><i>
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</i></p><p><i>
HT-AFHP</i></p></div>

Senior Manager Digital Marketing

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