digital strategy director

VibeTech Labs Digital Solutions

Job Title: Director of Digital Transformation Are you a visionary leader who thrives on driving large-scale digital change? VibeTech Labs Digital Solutions is seeking a Director of Digital Transformation to lead enterprise-wide innovation, modernize business systems, and shape the future of digital operations across our organization.This is a high-impact leadership role for someone passionate about emerging technologies, digital strategy, and transforming how businesses operate in a fast-paced, innovation-driven environment.You will work directly with executive leadership to design and execute digital transformation strategies that improve efficiency, customer experience, and business growth.Why This Role Is Exciting<ul><li>Lead end-to-end digital transformation initiatives in a growing tech-driven organization</li><li>Influence strategic decisions at the executive level</li><li>Work on cutting-edge technologies including AI, automation, cloud, and data analytics</li><li>Opportunity to build and scale digital ecosystems from the ground up</li><li>High visibility role with direct impact on company growth and innovation</li></ul>Key Responsibilities<ul><li>Develop and execute the company&rsquo;s digital transformation roadmap</li><li>Lead cross-functional teams in implementing digital initiatives</li><li>Identify opportunities for automation, AI integration, and process optimization</li><li>Oversee enterprise architecture, digital platforms, and system modernization</li><li>Collaborate with IT, product, and business leaders to align digital strategy</li><li>Drive data-driven decision-making across the organization</li><li>Manage digital transformation budgets, vendors, and technology partners</li><li>Ensure successful adoption of new digital tools and systems across teams</li><li>Monitor industry trends and recommend innovative solutions</li></ul>Required Skills &amp; Experience<ul><li>8+ years of experience in digital transformation, IT strategy, or enterprise technology leadership</li><li>Strong background in digital strategy, enterprise systems, or technology consulting</li><li>Proven experience leading large-scale transformation projects</li><li>Knowledge of cloud platforms, AI, data analytics, and automation tools</li><li>Excellent leadership, communication, and stakeholder management skills</li><li>Ability to translate business goals into scalable digital solutions</li><li>Bachelor&rsquo;s or Master&rsquo;s degree in IT, Computer Science, Business, or related field</li></ul>Preferred Experience<ul><li>Experience in consulting, fintech, SaaS, or enterprise technology environments</li><li>Familiarity with Agile, DevOps, and modern product delivery frameworks</li><li>Experience working in multicultural or global organizations</li></ul>About VibeTech Labs Digital SolutionsVibeTech Labs Digital Solutions is a forward-thinking technology company focused on delivering innovative digital products, enterprise solutions, and transformation services. We help organizations evolve through technology, creativity, and data-driven strategy.We believe in building a culture of innovation, collaboration, and continuous growth.Why Work With Us<ul><li>Leadership role with strategic influence</li><li>Exposure to advanced digital technologies and transformation programs</li><li>Collaborative, innovation-focused environment</li><li>Strong career growth and executive development opportunities</li><li>Opportunity to shape the future of digital operations in the region</li></ul>Call to ActionIf you are ready to lead digital transformation at scale and make a lasting impact, we encourage you to apply today. Join us in shaping the future of digital innovation.Job Type: Full-timePay: QAR35,000.00 - QAR60,000.00 per monthWork Location: In person

Director of Digital Transformation

BNP Media

Job OverviewThe Associate Director, Digital Growth &amp; Innovation leads the strategy, investment planning, and performance optimization of BNP Media&rsquo;s digital audience growth initiatives across its portfolio of brands, with a focus on scalable audience acquisition and conversion.This role owns digital growth performance end to end, including budget allocation, channel strategy, and ongoing optimization of campaigns, user journeys, and conversion experiences. A key responsibility is developing and executing a rolling 24+ month roadmap of initiatives, experiments, and investments to drive sustained audience growth and subscription revenue, with direct accountability for performance across BNP&rsquo;s paid subscription brands.The Associate Director also plays a leadership role in advancing BNP&rsquo;s digital growth capabilities by identifying new opportunities, improving channel efficiency, and optimizing paywall and regwall strategies.In addition, this role partners closely with the Audience Development team, serving as a strategic advisor across the broader brand portfolio. This position includes one direct report.Responsibilities&middot; Develop and implement a comprehensive audience revenue growth strategy, balancing both new subscriber acquisition and retention efforts.&middot; Formulate and optimize marketing plans aimed at acquiring and retaining subscribers.&middot; Identify opportunities to improve conversion rates and renewal rates through targeted campaigns.&middot; Drive growth for paid subscription revenue streams across BNP&rsquo;s paid titles by refining pricing models and promotional strategies.&middot; Develop and execute pricing and retention strategies to improve customer lifetime value and reduce churn.&middot; Partner with finance and operations to forecast subscription revenue and manage marketing expenses efficiently.&middot; Lead the execution of a multi-year digital marketing roadmap, focusing on paid subscriber growth and retention.&middot; Oversee digital acquisition and retention campaigns across email, paid media, social, SEO, SEM, and on-site engagement tactics.&middot; Optimize renewal touchpoints and customer journey flows to increase retention rates.&middot; Analyze response rates, churn, LTV, and performance to continuously refine strategies.&middot; Maintain financial tracking reports and work with the Operations Manager to reconcile acquisition and retention expenses.&middot; Establish and track KPIs for both acquisition and retention, delivering actionable insights and performance reporting.&middot; Work closely with content, events, webinars, and other internal teams to leverage cross-promotional opportunities for subscriptions and renewals.&middot; Monitor industry trends and competitor strategies in subscription growth, pricing, and customer retention.What Makes You a Great Fit for This Role&middot; Proven experience owning digital growth performance, including budget management and channel optimization&middot; Strong understanding of digital acquisition, conversion funnels, and lifecycle optimization&middot; Experience managing and optimizing paid media and digital marketing investments&middot; Demonstrated ability to improve website conversion, paywall and regwall performance, and user experience&middot; Experience developing and executing growth experiments and scaling successful initiatives&middot; Strong analytical skills with the ability to translate data into actionable insights and decisions&middot; Ability to work cross-functionally and influence teams without direct ownership of execution&middot; Experience with subscription, paid audience, or recurring revenue models preferred&middot; Strong leadership, communication, and organizational skillsSuccess in This Role&middot; Effectively planning and managing digital growth investments to maximize efficiency and impact&middot; Driving continuous improvement in acquisition, conversion, and retention performance&middot; Building and executing a long-term growth roadmap (24+ months) that delivers sustainable results&middot; Identifying and scaling new growth opportunities beyond traditional tactics&middot; Improving paywall and regwall performance, including conversion rates, user flows, and overall audience monetization effectiveness&middot; Establishing clear visibility into performance and ensuring data-driven decision making&middot; Successfully influencing cross-functional teams to deliver against growth objectivesPay: $65,000.00 - $70,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Professional development assistance</li><li>Referral program</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>Describe your experience with audience growth and retention. </li><li>What do you know about BNP Media? Organic responses only. </li></ul>Experience:<ul><li>Audience Growth Strategy: 3 years (Required)</li><li>Paid Subscription Growth: 3 years (Required)</li><li>Digital Acquisition: 2 years (Required)</li><li>Media/Publishing: 3 years (Required)</li></ul>Work Location: Remote

Associate Director, Digital Growth & Innovation Audience Experience & Growth

Agay Barho!

<div>
 Our client Mna Digital is looking for a Director of Digital Media Strategy in Lahore
 
 
 We're building the next generation of a digital-first news organization &mdash; one that breaks stories, sets the agenda, and reaches audiences wherever they are. We're looking for a Head of Digital to lead the charge.
 
 
 This isn't a back-seat strategy role. You'll own the digital newsroom end-to-end: editorial direction, audience growth, product, video, social, and data. You'll work shoulder-to-shoulder with senior editors and reporters to turn ambitious journalism into the most-read, most-watched, most-shared coverage in the market.
 
 
 If you live for the rhythm of a live news cycle, think in headlines and dashboards in equal measure, and have a track record of building digital products that journalists and readers love &mdash; we'd love to talk.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Set the digital editorial vision. Define what our journalism looks, sounds, and feels like online &mdash; across web, app, newsletters, video, podcasts, and social platforms.
 </li>
 <li>
 Lead the digital newsroom. Manage editors, producers, social leads, SEO specialists, and audience editors. Hire, coach, and build a team people want to work on.
 </li>
 <li>
 Own audience growth. Drive sustained growth in unique users, sessions, subscribers, and platform reach through smart distribution, SEO, and product decisions.
 </li>
 <li>
 Run the daily news operation. Chair the digital news meeting, call the big stories, and make confident editorial calls under deadline pressure.
 </li>
 <li>
 Translate data into action. Use analytics (GA4, Chartbeat, Parse.ly, social insights) to shape coverage decisions, story formats, and publishing rhythms &mdash; without losing editorial soul.
 </li>
 <li>
 Lead on innovation. Champion experimentation in formats &mdash; vertical video, explainer journalism, live blogs, interactives, AI-assisted workflows, and emerging platforms.
 </li>
 <li>
 Partner across the business. Work closely with product, tech, commercial, and marketing teams on CMS development, monetization, and brand campaigns.
 </li>
 <li>
 Uphold the standards. Ensure every piece of digital output meets the highest bar for accuracy, ethics, fairness, and editorial independence.
 </li>
 </ul>
</div>

Director of Digital Media Strategy - TJ / 1846868

AHIMA

<div>About us
The American Health Information Management Association (AHIMA) is a global nonprofit membership organization representing professionals who manage the health information essential to delivering quality healthcare. We have more than 67,000 members and credential more than 100,000 AHIMA health information professionals.
In our mission to empower people to impact health, our core values guide our business and our actions.
We have integrity in our work and relationships. Our passion for doing the right thing and sharing knowledge and resources makes us trustworthy, credible, and accountable leaders.
We act boldly with intention. We go after big ideas and big challenges with purpose because we recognize the influence and impact our work on people's health, safety, and well-being.
We are inclusive so that humans are at the center of everything we do. We see the whole person and respect the inherent dignity of every human. We make space for different voices and opinions to help us get the best results.
Diversity and equal opportunity
AHIMA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, gender identity, race, color, religious creed, national origin, age, sexual orientation, physical or mental health disability, or protected veteran status.
At AHIMA, we come to work every day to help make healthcare better through the trusted use of health information - from the operating room to a smartwatch - no matter when or where it is accessed.
What does this role do at AHIMA?
The Director of Digital StrategyContent Integration leads AHIMA's omnichannel communications strategy, shaping a unified narrative that elevates the organization's brand, impact, and voice across the healthcare landscape. Partnering closely with the Chief Marketing Officer, this role drives integrated campaigns that support membership growth, product marketing, and revenue goals while overseeing content strategy, channel optimization, and cohesive storytelling across all platforms.
This position manages AHIMA's web ecosystem to ensure a seamless, datainformed user experience, collaborating with IT and product teams to modernize digital infrastructure and improve performance. They also oversee content creators and publishing channels to deliver industryleading content that builds audience engagement and organizational visibility. As a key leader in corporate storytelling, media relations, crisis communications, and executive positioning, the Director fosters innovation, leads highperforming teams, and ensures AHIMA is recognized as the authoritative voice in global health information.
What are some of the responsibilities?<ul><li>
Lead AHIMA's omnichannel digital content strategy, including governance, integration, and platform optimization.</li><li>
Oversee website strategy and modernization, using data to improve user experience, navigation, and content performance.</li><li>
Integrate content across web, social, email, events, and publications to support membership, product marketing, and revenue growth.</li><li>
Identify content gaps, manage the content lifecycle, and implement personalization for key audience segments.</li><li>
Partner with IT and crossfunctional teams to enhance digital capabilities and support enterprise web initiatives across AHIMA and HCPro.</li><li>
Oversee AHIMA publications, including Advances in Health Information Science and Practice (AHISP), the Journal of AHIMA, and industry content on AHIMA.org to strengthen reputation and readership.</li><li>
Own the enterprise editorial strategy, guidelines, and calendar, ensuring alignment with organizational priorities.</li><li>
Collaborate with editorial teams to expand author participation, elevate publication quality, and position AHIMA as a thought leader in health information.</li><li>
Ensure strong SEO performance and evolving content formats that meet user needs and drive engagement.</li><li>
Write or edit content as needed, including articles, blogs, downloadable assets, and landing pages.</li></ul>
Additional Responsibilities<ul><li>
Steward AHIMA's digital brand, positioning, and value proposition across all audience segments.</li><li>
Ensure brand consistency across channels and alignment with growth, awareness, and revenue objectives.</li><li>
Strengthen brand presence through integrated digital and content strategies.</li><li>
Lead and mentor a highperforming, datadriven team.</li><li>
Manage budgets, optimize channel investments, and establish efficient processes and SOPs.</li><li>
Foster a collaborative, accountable, and growthoriented culture.</li></ul>
What are the knowledge and skills requirements?<ul><li>
Bachelor's degree in communications, journalism, marketing, or a related field.</li><li>
10+ years leading highperforming, integrated communications or digital content teams with measurable results across omnichannel platforms.</li><li>
Strong experience in website strategy, architecture, and CMS management (e.g., Optimizely/Episerver, WordPress, Squarespace).</li><li>
Experience overseeing industry publications, publishing workflows, and sponsored/native content programs.</li><li>
Strategic leader who can operate at both high level and handson, overseeing development and quality of all organizational content.</li><li>
Proficiency with CRM systems (Microsoft Dynamics) and marketing automation tools (e.g., HubSpot, ClickDimensions).</li><li>
Knowledge of healthcare, industry trends, emerging technologies, and best practices in healthcare communications and journalism.</li><li>
Exceptional storytelling and communication skills, able to translate complex topics into clear, actionable insights.</li><li>
Association experience required.</li></ul></div>

Director of Digital Strategy & Content Integration -Remote

Selkirk Sport

<div><div>About Selkirk Sport

At Selkirk Sport, we're passionate about pushing the boundaries of pickleball innovation. Our mission is to Fuel the Pickleball Obsession by creating the sport's premier products and ecosystem. As a leading global brand in premium pickleball equipment, we're expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.

We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.</div><h2 class="jobSectionHeader">
Content Strategy Director</h2>

Location: Remote 
Department: Media x Content Production 
Reports to: Chief Marketing Officer

<h3 class="jobSectionHeader">The Opportunity</h3>

We aren't just building a brand. We're building a media ecosystem.

Selkirk is at the forefront of a cultural shift in sports, and we are looking for a Content Strategy Director who can merge high-level creative vision with rigorous operational leadership.

This is not a role for someone who simply wants to make content. This is for a strategist and executive producer who knows how to architect a multi-platform media engine, from streaming TV and podcasts to commercial campaigns and editorial storytelling.

You will lead a talented production team, oversee a seven-figure budget, and ensure every piece of content we produce is intentional, high-performing, and unmistakably Selkirk.

<h3 class="jobSectionHeader">What You'll Do</h3>
<h4 class="jobSectionHeader">Strategic Leadership &amp; Vision</h4>
<ul><li>Architect and execute a unified media strategy across all brands, channels, and formats</li>
<li>Lead and mentor a multidisciplinary team including production managers, videographers, editors, and external partners</li>
<li>Partner with the Creative Director and CMO to concept and execute high-impact campaigns across DTC and Wholesale channels</li>
<li>Ensure every piece of content reinforces brand identity and positions Selkirk as a leader in the sport</li>
</ul><h4 class="jobSectionHeader">Multi-Platform Programming</h4>
<ul><li>Selkirk TV: Act as Executive Producer for original programming and instructional series, overseeing distribution across FAST channels and driving monetization and retention strategies</li>
<li>Blog &amp; Editorial: Own the editorial voice of the Selkirk Blog, balancing high-quality storytelling with SEO-driven growth and audience engagement</li>
<li>Selkirk Studios: Direct the strategic roadmap for studio programming, leading both internal teams and external production partners</li>
</ul><h4 class="jobSectionHeader">Production, Planning &amp; Operations</h4>
<ul><li>Oversee end-to-end production and post-production pipelines, ensuring workflows are seamless, scalable, and efficient</li>
<li>Build and maintain long-range content calendars aligned with product launches, brand campaigns, and athlete initiatives</li>
<li>Manage production budgets, staffing plans, and resource allocation with a focus on efficiency and impact</li>
<li>Develop and maintain a robust digital asset library to support global content needs</li>
</ul><h4 class="jobSectionHeader">Performance, Data &amp; ROI</h4>
<ul><li>Establish KPIs and performance frameworks across all content initiatives, including reach, engagement, retention, and revenue impact</li>
<li>Ladder every media initiative back to measurable outcomes and business objectives</li>
<li>Build reporting cadences and dashboards that provide leadership with clear visibility into content performance and ROI</li>
<li>Use analytics and performance insights to continuously refine content strategy and distribution</li>
</ul><h4 class="jobSectionHeader">The Future of Content</h4>
<ul><li>Integrate generative AI and emerging tools into production workflows to scale output and streamline execution</li>
<li>Identify opportunities to automate repetitive tasks, improve editorial throughput, and increase team efficiency</li>
<li>Stay at the forefront of content, media, and distribution trends to keep Selkirk ahead of the curve</li>
</ul><h3 class="jobSectionHeader">Who You Are</h3>
<ul><li>An Experienced Leader: You bring 5&ndash;8+ years of experience in content strategy, media production, or media leadership and have successfully led teams and large-scale initiatives</li>
<li>A Creative Operator: You think like a storyteller but execute like an operator. You care as much about performance and outcomes as you do about creative quality</li>
<li>Data-Driven: You don't just produce content, you measure it, learn from it, and continuously improve it</li>
<li>Operationally Minded: You thrive in structure and understand the complexity of content calendars, production planning, and multi-channel execution</li>
<li>Technically Fluent: You are comfortable with streaming distribution, FAST channels, SEO, and modern content ecosystems</li>
</ul><h3 class="jobSectionHeader">What Success Looks Like</h3>
<ul><li>A scalable, high-performing content engine that supports brand growth across all platforms</li>
<li>Measurable increases in audience growth, engagement, and content-driven revenue</li>
<li>A disciplined content operation with clear planning, reporting, and performance visibility</li>
<li>Original programming and campaigns that elevate Selkirk's position as a leader in the sport</li>
</ul><h3 class="jobSectionHeader">Why Selkirk</h3>

We move fast, we operate with intention, and we are building something meaningful in a rapidly growing sport.

This is a rare opportunity to lead and shape a full-scale media ecosystem, with the autonomy, resources, and support of a market leader behind you.

If you are excited by the idea of building something that is both creatively ambitious and operationally excellent, we want to hear from you.</div>

Content Strategy Director

PepsiCo

<div>
 
 Overview
 
 
 
 The Global Design Director, Digital &amp; Social Comms, plays a pivotal role in articulating the value of design in building brands and driving business growth across various media platforms. With a proven track record in strategic communication, this leader will leverage their expertise to craft compelling narratives that showcase the impact of design on brand identity and consumer engagement. They will collaborate closely with cross-functional teams to develop and implement innovative communication strategies that elevate the design function's contributions, align with overall business objectives, and foster a culture that values design as a core driver of success. They will serve as the day-to-day liaison with PepsiCo's Corporate Communications team, ensuring the Design function's contributions are well integrated into all relevant internal and external brand communications, emphasizing the Design function's capabilities as a key contributor to the Global Consumer Group. The Design Director, Comms leads all Design function-owned channels and key internal and external communication moments throughout the year. Responsibilities include contributing to strategy, content, and creative direction; driving end-to-end production; and building scalable systems across social media, the web, presentations, and internal events. You will partner with corporate communications, global brands, corporate design, operations, and regional teams to showcase the Design function's creative power and value to key stakeholders worldwide.
 
 
 
 Responsibilities
 
 
 
 Creative Leadership &amp; Strategy:
 
 
 <ul>
 <li>
 Lead Global Design Storytelling: Oversee storytelling across all owned communication channels, ensuring alignment with corporate narrative.
 </li>
 <li>
 Manage a Multidisciplinary Team: Develop and guide a team of design, writing, production, and project management professionals to achieve high-quality outputs.
 </li>
 <li>
 Establish Standards and Governance: Set clear quality and consistency benchmarks across all regions.
 </li>
 <li>
 Align Senior Leadership: Collaborate with senior leadership on creative direction and messaging to ensure cohesive branding.
 </li>
 <li>
 Partner with Communications Teams: Work closely with brand and corporate communications teams to refine narrative, voice, and visual identity.
 </li>
 <li>
 Write and Edit Copy: Produce social and editorial content as needed to support various communication initiatives.
 </li>
 <li>
 Produce Executive Communications: Create polished communications and presentations for the Chief Design Officer and Global Design function.
 
 
 </li>
 </ul>
 Content &amp; Production:
 
 
 <ul>
 <li>
 Oversee Design Across Media: Manage static, video, and motion design elements for social media, web, and digital platforms.
 </li>
 <li>
 Develop Templates and Toolkits: Build and maintain resources that streamline communication and production processes.
 </li>
 <li>
 Stay Current on Trends: Monitor social media trends and integrate emerging formats into the communication strategy.
 </li>
 <li>
 Collaborate with Agencies: Partner with external agencies and manage freelance creatives, including photographers and videographers.
 
 
 </li>
 </ul>
 Operations &amp; Reporting:
 
 
 <ul>
 <li>
 Lead Monthly Reviews: Conduct regular meetings with regional teams to align on initiatives and share best practices.
 </li>
 <li>
 Deliver Performance Reports: Present quarterly performance reports and strategic updates on communication efforts.
 </li>
 <li>
 Manage Global Design Awards: Oversee the strategy for Global Design Awards and provide quarterly updates.
 </li>
 <li>
 Support Thought Leadership: Create and distribute executive content across internal and external channels.
 </li>
 <li>
 Partner with Business Operations: Collaborate on internal cultural events, develop presentation templates, and design a centralized communications hub for the Global Design function.
 
 
 </li>
 </ul>
 Compensation &amp; Benefits:
 
 
 <ul>
 <li>
 The expected compensation range for this position is between $132,200 - $262,400.
 </li>
 <li>
 Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
 </li>
 <li>
 Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
 </li>
 <li>
 Long term incentive equity may be awarded based on eligibility and performance.
 </li>
 <li>
 Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
 </li>
 <li>
 In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 Experience:
 
 
 <ul>
 <li>
 Educational Background: Bachelor&rsquo;s degree preferred
 </li>
 <li>
 Professional Experience: 12&ndash;15+ years in brand or editorial creative roles, with at least 5 years in senior leadership positions. Preference for experience in communicating
 </li>
 <li>
 Design as a strategic capability, particularly as a growth driver for business.
 </li>
 <li>
 Team Leadership: Proven ability to lead multidisciplinary teams and deliver high-quality work.
 </li>
 <li>
 Portfolio Requirement: A strong portfolio showcasing strategic digital, social, brand, and editorial work.
 </li>
 <li>
 Cross-Functional Leadership: Strong executive presence with the ability to navigate complex organizational structures.
 </li>
 <li>
 Operational Rigor: Experience in end-to-end ownership, governance, and production management, including work with agencies and freelancers.
 </li>
 <li>
 Familiarity with Internal Comms Systems: Knowledge of intranet, toolkits, and storytelling platforms.
 
 
 </li>
 </ul>
 Craft &amp; Capabilities:
 
 
 <ul>
 <li>
 Writing and Storytelling: Excellent writing, storytelling, and presentation skills.
 </li>
 <li>
 Design Experience: Able to identify and direct exceptional typography, design craft, and attention to detail.
 </li>
 <li>
 Video and Motion Skills: Strong sensibility in video/motion design with hands-on production and editing experience.
 </li>
 <li>
 Technical Proficiency: Expertise in Adobe Creative Suite and Figma; advanced capabilities in PowerPoint.
 </li>
 <li>
 Web Design Knowledge: Proficient in mobile-first web design and developer-ready markup.
 </li>
 <li>
 Creative Direction: Highly experienced in directing photography, video, and illustration.
 </li>
 <li>
 Relationship Building: Proven ability to cultivate trusted relationships across highly matrixed teams.
 
 
 </li>
 </ul>
 
 EEO Statement
 
 
 
 Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
 
 
 All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
 
 
 PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
 
 
 If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law &amp; EEO is the Law Supplement documents. View PepsiCo EEO Policy.
 
 
 Please view our Pay Transparency Statement
</div>

Global Design Director, Digital & Social Communications

<div>Overview:
<div>
The Global Design Director, Digital &amp; Social Comms, plays a pivotal role in articulating the value of design in building brands and driving business growth across various media platforms. With a proven track record in strategic communication, this leader will leverage their expertise to craft compelling narratives that showcase the impact of design on brand identity and consumer engagement. They will collaborate closely with cross-functional teams to develop and implement innovative communication strategies that elevate the design function's contributions, align with overall business objectives, and foster a culture that values design as a core driver of success. They will serve as the day-to-day liaison with PepsiCo's Corporate Communications team, ensuring the Design function's contributions are well integrated into all relevant internal and external brand communications, emphasizing the Design function's capabilities as a key contributor to the Global Consumer Group. The Design Director, Comms leads all Design function-owned channels and key internal and external communication moments throughout the year. Responsibilities include contributing to strategy, content, and creative direction; driving end-to-end production; and building scalable systems across social media, the web, presentations, and internal events. You will partner with corporate communications, global brands, corporate design, operations, and regional teams to showcase the Design function's creative power and value to key stakeholders worldwide.</div>
Responsibilities:
<div>
Creative Leadership &amp; Strategy:</div><ul><li>
Lead Global Design Storytelling: Oversee storytelling across all owned communication channels, ensuring alignment with corporate narrative.</li><li>
Manage a Multidisciplinary Team: Develop and guide a team of design, writing, production, and project management professionals to achieve high-quality outputs.</li><li>
Establish Standards and Governance: Set clear quality and consistency benchmarks across all regions.</li><li>
Align Senior Leadership: Collaborate with senior leadership on creative direction and messaging to ensure cohesive branding.</li><li>
Partner with Communications Teams: Work closely with brand and corporate communications teams to refine narrative, voice, and visual identity.</li><li>
Write and Edit Copy: Produce social and editorial content as needed to support various communication initiatives.</li><li>
Produce Executive Communications: Create polished communications and presentations for the Chief Design Officer and Global Design function.</li></ul><div>
Content &amp; Production:</div><ul><li>
Oversee Design Across Media: Manage static, video, and motion design elements for social media, web, and digital platforms.</li><li>
Develop Templates and Toolkits: Build and maintain resources that streamline communication and production processes.</li><li>
Stay Current on Trends: Monitor social media trends and integrate emerging formats into the communication strategy.</li><li>
Collaborate with Agencies: Partner with external agencies and manage freelance creatives, including photographers and videographers.</li></ul><div>
Operations &amp; Reporting:</div><ul><li>
Lead Monthly Reviews: Conduct regular meetings with regional teams to align on initiatives and share best practices.</li><li>
Deliver Performance Reports: Present quarterly performance reports and strategic updates on communication efforts.</li><li>
Manage Global Design Awards: Oversee the strategy for Global Design Awards and provide quarterly updates.</li><li>
Support Thought Leadership: Create and distribute executive content across internal and external channels.</li><li>
Partner with Business Operations: Collaborate on internal cultural events, develop presentation templates, and design a centralized communications hub for the Global Design function.</li></ul><div>
Compensation &amp; Benefits:</div><ul><li>
The expected compensation range for this position is between $132,200 - $262,400. 
</li><li>
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. 
</li><li>
Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period. 
</li><li>
Long term incentive equity may be awarded based on eligibility and performance. 
</li><li>
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. 
</li><li>
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.</li></ul>
Qualifications:
<div>
Experience:</div><ul><li>
Educational Background: Bachelor&rsquo;s degree preferred</li><li>
Professional Experience: 12&ndash;15+ years in brand or editorial creative roles, with at least 5 years in senior leadership positions. Preference for experience in communicating
</li><li>Design as a strategic capability, particularly as a growth driver for business.
</li><li>Team Leadership: Proven ability to lead multidisciplinary teams and deliver high-quality work.</li><li>
Portfolio Requirement: A strong portfolio showcasing strategic digital, social, brand, and editorial work.</li><li>
Cross-Functional Leadership: Strong executive presence with the ability to navigate complex organizational structures.</li><li>
Operational Rigor: Experience in end-to-end ownership, governance, and production management, including work with agencies and freelancers.</li><li>
Familiarity with Internal Comms Systems: Knowledge of intranet, toolkits, and storytelling platforms.</li></ul><div>
Craft &amp; Capabilities:</div><ul><li>
Writing and Storytelling: Excellent writing, storytelling, and presentation skills.</li><li>
Design Experience: Able to identify and direct exceptional typography, design craft, and attention to detail.</li><li>
Video and Motion Skills: Strong sensibility in video/motion design with hands-on production and editing experience.</li><li>
Technical Proficiency: Expertise in Adobe Creative Suite and Figma; advanced capabilities in PowerPoint.</li><li>
Web Design Knowledge: Proficient in mobile-first web design and developer-ready markup.</li><li>
Creative Direction: Highly experienced in directing photography, video, and illustration.</li><li>
Relationship Building: Proven ability to cultivate trusted relationships across highly matrixed teams.</li></ul>
&gt;:
<div>
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.</div><div></div><div> 
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.</div><div></div><div> 
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age</div><div></div><div> 
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law &amp; EEO is the Law Supplement documents. View PepsiCo EEO Policy.</div><div></div><div> 
Please view our Pay Transparency Statement</div></div>

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