digital strategy director

Risepoint

<div><p><b>Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, </b><b>Risepoint's </b><b>mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
</b></p><p></p><p>The Digital Experience team is responsible for shaping how Risepoint&rsquo;s partner university brands are represented and experienced across all digital platforms. We design, optimize, and manage engaging user-centered digital interactions that serve both prospective students and institutional partners. Our
</p><p>work spans marketing websites, landing pages, and content platforms for more than 100 domestic and international university brands. We focus on responsive design, accessibility, and usability while driving performance-based outcomes such as lead generation, engagement, and conversion.<br>
</p><p><br>
The team partners closely with Product, Technology, Marketing, Analytics, and Creative stakeholdersto deliver scalable digital solutions that align with business objectives. We continually evolve design practices, embrace new technologies, and uphold best-in-class standards to ensure that our digital
</p><p>presence is innovative, intuitive, and effective.<br>
</p><p><br>
<b>Job Summary
</b></p><p>The Director, Digital Design is responsible for leading the vision, strategy, and execution of digital design across all of Risepoint&rsquo;s university partner brands. This role combines strategic leadership with hands-on creative direction, ensuring consistent, user-centric, and conversion-driven digital experiences.<br>
</p><p><br>
The Director will oversee design for all digital products, including organic marketing websites and paid media landing pages, focused on lead generation and other core KPIs. They will develop and shape digital marketing and content experiences using user-centered design methods to balance user needs,
</p><p>business objectives, and technology capabilities.<br>
</p><p><br>
This leader manages a team of UX/UI designers, guiding their growth while driving cross-functional col-laboration with Product, Technology, SEO, SEM, Analytics, Content, and Creative stakeholders. The role requires fluency in responsive design, UX methodologies, design systems, and front-end develop-ment trends. The Director will also be expected to use tools such as wireframes, prototypes, and usa-bility testing to define, communicate, and validate design strategies. This is a full-time, fully remote position.<br>
</p><p><br>
<b>Key Duties and Responsibilities
</b></p><ul><li>Lead the vision, strategy, and execution of digital design across all digital products, ensuring cohesive, high-quality, and conversion-driven experiences.
</li></ul><ul><li>Manage, mentor, and develop a team of UX/UI designers, fostering creativity, collaboration, and professional growth.
</li></ul><ul><li>Partner with cross-functional teams (Product, Technology, Marketing, Analytics, SEO/SEM, Content, and Creative) to deliver scalable and effective digital experiences.
</li></ul><ul><li>Establish and evolve design systems, patterns, and standards to ensure brand consistency, scalability, and efficiency.
</li></ul><ul><li>Provide hands-on creative direction, including UX/UI design, prototyping, and usability testing for high-priority initiatives.
</li></ul><ul><li>Apply user-centered design methodologies to align user needs, business goals, and technology capabilities.
</li></ul><ul><li>Drive accessibility, usability, and responsive design best practices across all digital products.
</li></ul><ul><li>Monitor design trends, emerging tools, and technologies to inform and enhance Risepoint&rsquo;s digital experience.
</li></ul><ul><li>Analyze performance metrics (e.g., engagement, conversion, lead generation) and apply insights to optimize digital design strategies.
</li></ul><ul><li>Perform other duties as assigned in alignment with Risepoint policies.<br>
</li></ul><p><br>
<b>Additional Position Responsibilities
</b></p><ul><li>Perform in accordance with Risepoint Policies
</li></ul><ul><li>Perform other duties as assigned<br>
</li></ul><p><br>
<b>QUALIFICATIONS
</b></p><p>Bachelor&rsquo;s degree in a design or marketing-related field Required
</p><p>10+ years of professional experience in digital design, with 4+ years of management or team lead experience
</p><p></p><p><b>Skills/Knowledge/Abilities
</b></p><p>Design Thinking
</p><p>UX/UI Design
</p><p>Digital Brand Strategy
</p><p>Leadership &amp; Team Management
</p><p>Communication &amp; Cross-functional Collaboration
</p><p>Data Interpretation &amp; Conversion Optimization
</p><p>Proficiency withdesign/prototyping tools (Figma, Adobe XD, etc.)
</p><p>Knowledge of Responsive Design &amp; Accessibility Standards
</p><p>Portfolio and resume demonstrating relevant experience
</p><p></p><p>Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.
</p><p></p><div><div><div><div><p><b>Risepoint offers the following comprehensive benefits:
</b></p><ul><li>18 days PTO + Winter Shutdown
</li><li>12 designated holidays + 1 floating holiday
</li><li>Medical &ndash; four options
</li><li>Dental
</li><li>Vision
</li><li>Life &amp; Disability <i>(company paid)
</i></li><li>Flexible Spending Account &amp; Health Savings Account
</li><li>Retirement plan with company match
</li><li>Maternity / Paternity / Parental Leave <i>(company paid)
</i></li><li>Volunteer Time Off
</li></ul><p></p><p><b>Supplemental Benefits:
</b></p><ul><li>Wellness program
</li><li>Alternative medicine options
</li><li>Pet discounts
</li><li>Accident, Critical Illness and Hospital Indemnity
</li></ul><p></p><p><b>Personal and Professional Development:
</b></p><ul><li>Continuous Professional and Leadership Development Programs
</li><li>Tuition Reimbursement for employees <b>and </b>their dependents
</li><li>Rewards &amp; Recognition programs
</li></ul><p></p><p><b><i>Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.</i></b></p></div></div></div></div></div><p></p>

Director, Digital Marketing Design

Tribe X Digital

<div><p><b>About US</b></p><p></p><p><br>
We are Tribe X, a next-generation agency creating the most impactful end-to-end digital presence for global luxury and purpose-driven brands.</p><p><br>
Our work combines strategy, content, social, and paid media under one roof to drive measurable results for some of the world&rsquo;s most respected names.</p><p><br>
We blend strategy, creativity, and performance to build brands that matter and deliver results that move the needle.</p>
<p>
As we grow, we&rsquo;re looking for an Integrated Strategy Director to build the most impactful, future-focused strategy department in the region: someone who can unite brand, media, and creativity into one seamless, powerful narrative.</p><p></p><p><b><br>
The Opportunity</b></p>
<p>
As Integrated Strategy Director, you are the architect of Tribe X&rsquo;s strategic ecosystem, connecting brand, creative, media, PR, and brand experience into one unified, insight-driven approach.</p><p></p><p><br>
You ensure that every brand we partner with is built on truth, expressed with clarity, and optimized for continuous impact, following Tribe X&rsquo;s core philosophy of focus: strategies that are minimal, intentional, and effective.</p><p></p><p><br>
This role goes beyond traditional planning. You&rsquo;ll define how Tribe X thinks about strategy, designing methodologies, frameworks, and processes that connect brand purpose to measurable growth.</p><p></p><p><br>
At the heart of your work lies Tribe X&rsquo;s Truth to Tribe Framework: uncovering a brand&rsquo;s &ldquo;why,&rdquo; transforming it into authentic storytelling, and using 360&deg; marketing to build communities that drive cultural and commercial impact.</p>
<p>
You will lead and grow a multidisciplinary strategy team, unlock human insight that fuels every department, and continuously evolve the agency&rsquo;s strategic edge to stay ahead of culture and technology.</p><p></p><p><br>
This is a role for a strategic leader who can move seamlessly between big-picture vision and actionable execution, someone who believes that purpose and performance are two sides of the same truth.</p><p></p><p><b><br>
What You&rsquo;ll Do</b></p>
<p><b>
Lead and Integrate Strategy Across Disciplines</b></p>
Oversee all strategy functions, brand, creative, content, media, PR, and brand experience, ensuring they align under a single, coherent brand narrative.<br>
<ul><li>
</li>
Build and evolve integration systems that connect every touchpoint from awareness to advocacy.<br>
<li>
</li>
<li>Act as the strategic bridge between departments, ensuring strategy drives both creative expression and business outcomes.</li><br>
</ul>
<p><b>Drive Insight and Strategic Intelligence</b></p>
Lead the discovery and interpretation of human, cultural, and behavioral insights that power all agency thinking.<br>
<ul><li>
</li>
Develop mechanisms for insight-sharing across teams to ensure decisions are data-informed and emotionally intelligent.<br>
<li>
</li>
<li>Champion a culture of curiosity and continuous learning within the strategy discipline.</li><br>
</ul>
<p><b>Own and Evolve the Tribe X Strategic Philosophy</b></p>
<ul>
<li>Steward and evolve the <b>Truth to Tribe</b> framework, ensuring every client strategy delivers authentic purpose and community-led growth.<br>
</li>
Codify and document how Tribe X thinks about brand building, marketing effectiveness, and cultural relevance.<br>
<li>
</li>
<li>Maintain our tools, templates, and playbooks used across the agency to align with any updates in Tribe X&rsquo;s strategic philosophy.</li><br>
</ul>
<p><b>Optimize Strategy for Continuous Improvement</b></p>
Design and lead cyclical strategic reviews that evaluate performance and identify optimization opportunities.<br>
<ul><li>
</li>
Partner with media, content, and brand teams to refine campaigns based on performance insights and learning loops.<br>
<li>
</li>
<li>Ensure that every strategy has clear success metrics, testing methodologies, and feedback systems.</li><br>
</ul>
<p><b>Build, Lead, and Develop the Strategy Function</b></p>
Lead, mentor, and expand the strategy team across disciplines, fostering cross-functional collaboration and accountability.<br>
<ul><li>
</li>
Set standards of excellence for strategic output, presentation, and client influence.<br>
<li>
</li>
<li>Represent strategy at the leadership level guiding major pitches, shaping client relationships, and influencing agency direction.</li></ul><br>
<p></p>
<p><b>
What You Bring</b></p>
<p><b>
Must-Have:</b></p>
10+ years of experience in strategy (brand, digital, or integrated), with proven leadership in a full-service or digital-first agency.<br>
<ul><li>
</li>
Strong track record of building integrated strategies that connect creative, media, and brand experience.<br>
<li>
</li>
Deep understanding of cultural insight, consumer psychology, and data-informed decision-making.<br>
<li>
</li>
Experience managing and growing multi-disciplinary strategy teams.<br>
<li>
</li>
Excellent communication and storytelling skills, able to inspire both clients and internal teams.<br>
<li>
</li>
<li>Strategic thinker who&rsquo;s also operationally grounded and capable of turning philosophy into systems and tools.</li><br>
</ul>
<p><b>Nice to Have:</b></p>
Experience working with luxury, lifestyle, or purpose-driven brands.<br>
<ul><li>
</li>
Familiarity with behavioral science (specifically sociology of affluent consumers / high purchase power), audience segmentation, and brand community-building.<br>
<li>
</li>
<li>Background in marketing effectiveness, testing frameworks, and performance optimization.</li></ul><p></p><p><b><br>
Success looks like</b></p>
Tribe X&rsquo;s strategy function operates as a single, unified engine, brand, media, content, and PR work seamlessly toward shared goals.<br>
<ul><li>
</li>
<li>The <b>Truth to Tribe</b> framework becomes a market differentiator, recognized for creating brands that build community and loyalty.<br>
</li>
Insight becomes the heartbeat of the agency, informing creativity, communication, and continuous improvement.<br>
<li>
</li>
Clients experience measurable growth and emotional resonance through Tribe X&rsquo;s strategic leadership.<br>
<li>
</li>
<li>Tribe X is seen as a thought leader in future-proof, human-led marketing.</li></ul><br>
<p></p>
<p><b>
Apply Now</b></p><p><br>
If you're ready to build one of the region&rsquo;s top-performing strategy departments infused with creativity, and innovation. We&rsquo;d love to hear from you. Submit your CV through the link attached.</p><p></p><p><br>
For further questions, contact Fatma Nashaat at f.nashaat@tribexdigital.com</p></div>

Integrated Strategy Director

NxtWave

<div>
 <p>
  <strong>
   Director &ndash; Digital Growth &amp; Lead Generation
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Location
  </strong>
  :
  <strong>
   Hyderabad, India (Work from Office)
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About NxtWave:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  NxtWave is one of India&rsquo;s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students across 3,000+ colleges, with 2000+ companies hiring its graduates &mdash; including Amazon, Deloitte, TCS, and Accenture.
 </p>
 <p>
  <br/>
 </p>
 <p>
  🔗
  <strong>
   Learn more
  </strong>
  : https://www.ccbp.in
 </p>
 <p>
  <br/>
 </p>
 <p>
  We&rsquo;re seeking a strategic and data-driven leader to head Digital Growth &amp; Lead Generation across NxtWave&rsquo;s products. The role involves leading channel managers, optimizing multi-channel budgets, and driving consistent, scalable lead generation to meet business goals.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Own end-to-end digital lead generation and conversion strategy.
  </li>
  <li>
   Build and execute multi-channel acquisition campaigns (paid, organic, influencer, etc.).
  </li>
  <li>
   Manage large digital budgets with a focus on CAC, LTV, and ROAS.
  </li>
  <li>
   Drive SEO, content marketing, and growth experimentation initiatives.
  </li>
  <li>
   Implement attribution models and real-time dashboards for decision-making.
  </li>
  <li>
   Lead and mentor a high-performing team of managers and executives.
  </li>
  <li>
   Foster a culture of accountability, innovation, and continuous improvement.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements
  </strong>
  :
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   8+ years in digital growth/performance marketing (PAN India level).
  </li>
  <li>
   3+ years of experience leading multiple digital marketing channels or teams.
  </li>
  <li>
   Strong analytical, strategic, and leadership skills.
  </li>
  <li>
   Proven experience managing budgets and optimizing performance metrics.
  </li>
  <li>
   Excellent communication and stakeholder management abilities.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Why Join Us:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Lead the digital growth function at one of India&rsquo;s top EdTech companies.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Work with passionate, high-performing teams.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Drive large-scale impact across the country.
 </p>
</div>


Director – Digital Growth & Lead Generation

Citizen Relations

<div><p><b>Citizen Relations</b></p>
<p><b>
Director, Applied Strategy &amp; Intelligence
</b><br>
Open to Candidates in New York or Los Angeles</p>
<p><b>
Company Description</b></p>
<p>
Citizen is a global PR agency built to unleash the potential of ambitious brands. Integrated teams across PR, creative &amp; strategy, insights &amp; intelligence, digital, and experiential marketing give the curiosity, confidence, and courage to stay ahead of trends, make bold moves, and maximize measurable success.</p>
<p>
With 10 offices across North America and Europe, Citizen&rsquo;s client roster includes a notable list of client partners such as Amtrak, P&amp;G, Nestl&eacute;, Labatt and Nespresso. The agency's disruptive campaigns have been awarded across the world from such shows as The Clios, Webbys, The One Show, LIAs, PRWeek Global and the Cannes International Festival of Creativity.</p>
<p>
In 2023 Citizen was named PRovoke Media's Consumer PR Agency of the Year and Best Mid-Size Agency to Work For, in addition to PR Agency of the Year (Gold) from Strategy Magazine, Best Places to Work for PRWeek and Inc. Magazine's &quot;Best in Business&quot;. In 2024, Citizen was named Campaign&rsquo;s Global PR Agency of the Year (Bronze).</p>
<p>
This isn't just a job; it's an opportunity to grow, connect, and belong in a vibrant environment. Beyond global opportunities, personal time, and unforgettable team-bonding, we prioritize professional development, committed to unleashing the potential for our talent across all offices. If you lead with curiosity and are eager to make a lasting impact for the world's biggest brands, you can find out more about us here:</p>
<p>
https://www.citizenrelations.com/about</p>
<p><b>
Project Maverick:</b> Inside Citizen is our Agency of the Future SOLUTIONRY&ndash;MAVERICK. This group uses AI-enabled solutions to help brands evolve their marketing and comms teams and work. A hybrid agency, Maverick provides consultative and activation support through a unique subscription model.</p>
<p>
https://www.projectmaverick.io/</p><br>
<p></p>
<p>
Our Director of Applied Strategy &amp; Intelligence will have the opportunity to lead a team in support of a portfolio of brands. This person will play a valuable role in brand stewardship, team building and growth, and building lasting relationships through excellent work as the leader of a high-performing strategy and insights team. You will translate commercial needs and various data into actionable strategies, influencing client decision-making, and positioning the agency as an indispensable strategic partner. Additionally, you will lead the development of integrated digital strategies, establish efficient processes, identify future leaders, and build industry thought leadership to attract new clients.</p><br>
<p></p>
<p><b>
Who You Are:</b></p>
<ul>
<li>A strategic thinker with extensive knowledge of digital marketing and the evolving technology landscape.</li>
<li>Capable of leading teams on consultative and activation programs across multiple sized organizations.</li>
<li>Excited about overseeing all key aspects of programs, including strategy development, execution, performance reporting, trends and growth opportunities, business health, business objectives, timelines, and budgets.</li>
<li>Curious, ambitious, entrepreneurial, comprehensive, relentless, and committed.</li>
<li>Deeply knowledgeable about campaign metrics and analytics, able to relay information effectively.</li>
<li>Strong AI competencies and ability to use/build/evolve our AI-enabled capabilities.</li>
<li>Always looking for ways to make improvements in big or small steps.</li>
<li>Confident in presenting digital expertise in formal business pitches or client meetings.</li>
<li>Passionate about accelerating clients' integrated strategies and capable of driving transformation.</li>
<li>An organized project manager capable of quickly prioritizing tasks in a dynamic environment.</li>
<li>Extremely collaborative</li>
<li>A self-starter who enjoys navigating new challenges and finding solutions through the work</li>
</ul>
<p><b>Responsibilities:</b></p>
<p>
We are building the agency of the future through a modern solutionry that brings tech and talent together in new ways to solve tomorrow&rsquo;s challenges. We are seeking a dynamic leader who can help us solve an array of client challenges, while leading and building what&rsquo;s next. Whether providing consultation on client&rsquo;s digital programming, or planning, developing, and executing annual programs, across industries and business sizes, this person will be seen as a key player in defining our value and impact through our work with clients.</p>
<ul>
<li>Lead an innovative AI-enabled talent model&ndash;POD team managing the growth of dedicated talent, use of technology and the development of solutions for a specific and diverse book of business.</li>
<li>Orchestrating efforts across teams, partners, and clients to align strategy, to creative, to activation and measurement.</li>
<li>Offer strategic thought leadership in building sophisticated, measurable, and actionable digital campaigns.</li>
<li>Analyze client digital strategies, lead strategic ideation sessions, and partner with internal groups to deliver outcomes-focused solutions.</li>
<li>Build and oversee execution and optimizations of campaigns and programs across the integrated client ecosystem</li>
<li>Maintain an in-depth knowledge of current events, trends, and changes within the digital space.</li>
<li>Create strategic narratives for new business pitches, internal teams, and existing client engagements.</li>
<li>Elevate strategic thinking across the organization and manage and inspire a team of strategists.</li>
</ul>
<p><b>Qualifications</b></p>
<ul>
<li>Bachelor&rsquo;s degree or higher in advertising, marketing, business, or a similar area</li>
<li>8+ years of experience in digital planning/strategy with progressive levels of responsibility; agency experience is a plus.</li>
<li>5+ years of previous management experience.</li>
<li>Expertise in two or more of the following disciplines: Social Media, CRM Marketing, SEO/SEM, Media Planning, Analytics, UX/UI, and native AI capabilities across multiple LLMs and platforms.</li>
<li>Excellent written and verbal communication, presentation, organizational, interpersonal, and analytical skills.</li>
<li>Proven ability to strategically plan digital initiatives that align with clients&rsquo; goals and outcomes.</li>
<li>Expert knowledge of paid advertising tactics, marketing automation, conversion rate optimization, and advanced audience targeting.</li>
<li>Experience translating technical information into digestible formats.</li></ul><br>
<p></p>
<p>
Transparency matters to us. For this role, you can expect a salary between $120,000-140,000 annually depending on experience.</p>
<p>
Joining Citizen Relations, you are part of the Plus Company. This network of entrepreneurial agencies is designed to collaborate, not compete. It empowers every agency &ndash; and every individual &ndash; to bring their own unique capabilities together to make magic happen. You will be empowered to take risks, dream big, develop your skills and grow in your career with the full support of the network and all it has to offer.</p>
<p>
We thank all applicants. However, only those selected for an interview will be contacted.</p><br>
<p></p>
<p><i>
Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes 'agency name' what it is&mdash;and we wouldn&rsquo;t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.</i></p></div><p></p>

Director, Applied Strategy & Intelligence

<div><p><b>Citizen Relations</b></p>
<p><b>
Director, Applied Strategy &amp; Intelligence
</b><br>
Open to Candidates in New York or Los Angeles</p>
<p><b>
Company Description</b></p>
<p>
Citizen is a global PR agency built to unleash the potential of ambitious brands. Integrated teams across PR, creative &amp; strategy, insights &amp; intelligence, digital, and experiential marketing give the curiosity, confidence, and courage to stay ahead of trends, make bold moves, and maximize measurable success.</p>
<p>
With 10 offices across North America and Europe, Citizen&rsquo;s client roster includes a notable list of client partners such as Amtrak, P&amp;G, Nestl&eacute;, Labatt and Nespresso. The agency's disruptive campaigns have been awarded across the world from such shows as The Clios, Webbys, The One Show, LIAs, PRWeek Global and the Cannes International Festival of Creativity.</p>
<p>
In 2023 Citizen was named PRovoke Media's Consumer PR Agency of the Year and Best Mid-Size Agency to Work For, in addition to PR Agency of the Year (Gold) from Strategy Magazine, Best Places to Work for PRWeek and Inc. Magazine's &quot;Best in Business&quot;. In 2024, Citizen was named Campaign&rsquo;s Global PR Agency of the Year (Bronze).</p>
<p>
This isn't just a job; it's an opportunity to grow, connect, and belong in a vibrant environment. Beyond global opportunities, personal time, and unforgettable team-bonding, we prioritize professional development, committed to unleashing the potential for our talent across all offices. If you lead with curiosity and are eager to make a lasting impact for the world's biggest brands, you can find out more about us here:</p>
<p>
https://www.citizenrelations.com/about</p>
<p><b>
Project Maverick:</b> Inside Citizen is our Agency of the Future SOLUTIONRY&ndash;MAVERICK. This group uses AI-enabled solutions to help brands evolve their marketing and comms teams and work. A hybrid agency, Maverick provides consultative and activation support through a unique subscription model.</p>
<p>
https://www.projectmaverick.io/</p><br>
<p></p>
<p>
Our Director of Applied Strategy &amp; Intelligence will have the opportunity to lead a team in support of a portfolio of brands. This person will play a valuable role in brand stewardship, team building and growth, and building lasting relationships through excellent work as the leader of a high-performing strategy and insights team. You will translate commercial needs and various data into actionable strategies, influencing client decision-making, and positioning the agency as an indispensable strategic partner. Additionally, you will lead the development of integrated digital strategies, establish efficient processes, identify future leaders, and build industry thought leadership to attract new clients.</p><br>
<p></p>
<p><b>
Who You Are:</b></p>
<ul>
<li>A strategic thinker with extensive knowledge of digital marketing and the evolving technology landscape.</li>
<li>Capable of leading teams on consultative and activation programs across multiple sized organizations.</li>
<li>Excited about overseeing all key aspects of programs, including strategy development, execution, performance reporting, trends and growth opportunities, business health, business objectives, timelines, and budgets.</li>
<li>Curious, ambitious, entrepreneurial, comprehensive, relentless, and committed.</li>
<li>Deeply knowledgeable about campaign metrics and analytics, able to relay information effectively.</li>
<li>Strong AI competencies and ability to use/build/evolve our AI-enabled capabilities.</li>
<li>Always looking for ways to make improvements in big or small steps.</li>
<li>Confident in presenting digital expertise in formal business pitches or client meetings.</li>
<li>Passionate about accelerating clients' integrated strategies and capable of driving transformation.</li>
<li>An organized project manager capable of quickly prioritizing tasks in a dynamic environment.</li>
<li>Extremely collaborative</li>
<li>A self-starter who enjoys navigating new challenges and finding solutions through the work</li></ul><br>
<p></p>
<p><b>
Responsibilities:</b></p>
<p>
We are building the agency of the future through a modern solutionry that brings tech and talent together in new ways to solve tomorrow&rsquo;s challenges. We are seeking a dynamic leader who can help us solve an array of client challenges, while leading and building what&rsquo;s next. Whether providing consultation on client&rsquo;s digital programming, or planning, developing, and executing annual programs, across industries and business sizes, this person will be seen as a key player in defining our value and impact through our work with clients.</p>
<ul>
<li>Lead an innovative AI-enabled talent model&ndash;POD team managing the growth of dedicated talent, use of technology and the development of solutions for a specific and diverse book of business.</li>
<li>Orchestrating efforts across teams, partners, and clients to align strategy, to creative, to activation and measurement.</li>
<li>Offer strategic thought leadership in building sophisticated, measurable, and actionable digital campaigns.</li>
<li>Analyze client digital strategies, lead strategic ideation sessions, and partner with internal groups to deliver outcomes-focused solutions.</li>
<li>Build and oversee execution and optimizations of campaigns and programs across the integrated client ecosystem</li>
<li>Maintain an in-depth knowledge of current events, trends, and changes within the digital space.</li>
<li>Create strategic narratives for new business pitches, internal teams, and existing client engagements.</li>
<li>Elevate strategic thinking across the organization and manage and inspire a team of strategists.</li></ul><br>
<p></p>
<p><b>
Qualifications</b></p>
<ul>
<li>Bachelor&rsquo;s degree or higher in advertising, marketing, business, or a similar area</li>
<li>8+ years of experience in digital planning/strategy with progressive levels of responsibility; agency experience is a plus.</li>
<li>5+ years of previous management experience.</li>
<li>Expertise in two or more of the following disciplines: Social Media, CRM Marketing, SEO/SEM, Media Planning, Analytics, UX/UI, and native AI capabilities across multiple LLMs and platforms.</li>
<li>Excellent written and verbal communication, presentation, organizational, interpersonal, and analytical skills.</li>
<li>Proven ability to strategically plan digital initiatives that align with clients&rsquo; goals and outcomes.</li>
<li>Expert knowledge of paid advertising tactics, marketing automation, conversion rate optimization, and advanced audience targeting.</li>
<li>Experience translating technical information into digestible formats.</li></ul><br>
<p></p>
<p>
Transparency matters to us. For this role, you can expect a salary between $120,000-140,000 annually depending on experience.</p>
<p>
Joining Citizen Relations, you are part of the Plus Company. This network of entrepreneurial agencies is designed to collaborate, not compete. It empowers every agency &ndash; and every individual &ndash; to bring their own unique capabilities together to make magic happen. You will be empowered to take risks, dream big, develop your skills and grow in your career with the full support of the network and all it has to offer.</p>
<p>
We thank all applicants. However, only those selected for an interview will be contacted.</p><br>
<p></p>
<p><i>
Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes 'agency name' what it is&mdash;and we wouldn&rsquo;t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.</i></p></div><p></p>

University of Texas at Arlington

<div><div><div><div><div>Position Information
</div><p></p><div><div><div><div><b>Posting Number</b></div> <div>S06466P</div>
</div><br>
<div><div><b>Position Title</b></div> <div>Director of Digital Strategy</div>
</div><br>
<div><div><b>Department</b></div> <div>Strategic Enroll Comms &amp; Mktg</div>
</div><br>
<div><div><b>Location</b></div> <div>Arlington</div>
</div><br>
<div><div><b>Position Status</b></div> <div>Full-time</div>
</div><br>
<div><div><b>Work Schedule</b></div>
<div>Monday- Friday; 8:00am &ndash; 5:00pm</div>
</div><br>
<div><div><b>Salary</b></div> <div>Salary is commensurate based on qualifications and relevant experience.</div>
</div><br>
<div><div><b>Pay Basis</b></div> <div>Monthly</div>
</div><br>
<div><div><b>Job Summary</b></div>
<div>The Director of Digital Strategy supports the Division of Enrollment Management by leading digital initiatives that drive recruitment, enrollment, and student success. This role develops and implements digital strategies, oversees enrollment web content and user experience (UX), builds and optimizes Slate portals, and manages CRM-driven communications and digital advertising campaigns. The Director supervises a team responsible for web, email, and digital advertising functions, ensuring an integrated and student-centereddigital presence. The annual salary for this position ranges from $$98,100 to $114,499. The final offer will be based on the candidate&rsquo;s experience, qualifications, and overall fit for the role.</div>
</div><br>
<div><div><b>Essential Duties and Responsibilities</b></div>
<div><div><b>Digital Strategy &amp; Innovation</b></div><ul>
<li>Develop and execute a comprehensive digital strategy that supports enrollment growth and student success.</li>
<li>Monitor and assess industry trends, best practices, and emerging technologies to continually advance UTA&rsquo;s digital presence.</li>
<li>Implement data-driven improvements to digital touchpoints that streamline the prospective student journey.</li>
<li>Oversee digital advertising initiatives that support recruitment and retention.</li>
<li>Ensure campaigns are optimized for reach, relevance, and ROI.</li>
<li>Collaborate with admissions teams to integrate organic and paid media into cohesive digital campaigns.</li>
<p></p>
</ul><div><b>Web &amp; UX Oversight</b></div><ul>
<li>Oversee development, maintenance, and optimization of enrollment-related web content.</li>
<li>Ensure accuracy, accessibility, and strong UX design across digital platforms.</li>
<li>Partner with enrollment leadership, Marketing, Messaging and Engagement, Office of Information Technology, and academic units to ensure alignment with institutional goals.</li>
</ul><div><b>CRM</b><b> &amp; Slate Portal Development</b></div><ul>
<li>Lead the design, development, and enhancement of Slate portals to improve personalization, self-service options, and engagement.</li>
<li>Support the development of automated and segmented communications within the CRM to drive targeted outreach and follow-up.</li>
</ul><div><b>Team Leadership &amp; Development</b></div><ul>
<li>Manage and mentor a digital team including web, email, and advertising leads.</li>
<li>Foster a collaborative, innovative, and data-informed culture.</li>
<li>Provide professional development opportunities and encourage continuous learning.</li>
</ul><div><b>Other duties as assigned</b></div></div>
</div><br>
<div><div><b>Minimum Qualifications</b></div>
<ul><li>Bachelor&rsquo;s degree in marketing, communications, web design, information technology, or a related field.</li>
<li>Five (5) years of professional experience in digital marketing, web/UX, CRM systems, or an equivalent mix of education and relevant experience in similar role.</li>
<li>Experience with content management systems (CMS) and knowledge of basic web<br>
development (HTML, CSS).</li>
</ul>
</div><br>
<div><div><b>Preferred Qualifications</b></div>
<ul><li>Master&rsquo;s degree in marketing, communications, web design, information technology, or a related field.</li>
<li>Seven (7) years of professional experience in digital marketing, web/UX, CRM systems, or related area.</li>
<li>Experience with Slate or another CRM used in higher education.</li>
<li>Experience working in higher education marketing, admissions, or enrollment management.</li>
</ul>
</div><br>
<div><div><b>Knowledge, Skills and Abilities</b></div>
<ul><li>Familiarity with digital accessibility standards and guidelines (ADA, WCAG).</li>
<li>Strong organizational and project management skills with the ability to manage multiple projects and deadlines.</li>
<li>Familiarity with SEO/SEM strategies, Google Analytics, and paid digital advertising<br>
platforms.</li>
<li>Knowledge of UX design principles and tools such as Figma, Adobe XD, or similar.</li>
</ul>
</div><br>
<div><div><b>Other Requirements
</b></div></div><br>
<div></div><div><div><b>Workplace and Eligibility Conditions</b></div>
</div><br>
<div></div><div><div><b>Benefits Eligible</b></div> <div>Yes</div>
</div><br>
<div><div><b>Benefits at UTA</b></div>
<div>We are proud to offer a comprehensive benefits package to all our employees at the University.<br>
<b>https://www.uta.edu/hr/employee-benefits</b><br>
<br>
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:<br>
<b>https://resources.uta.edu/hr/services/records/compensation-tools.php</b>
</div>
</div><br>
<div><div><b>CBC Requirement</b></div>
<div><div>It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.</div><div></div><div><br>
This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA-48. By assuming this position, and <b><i>if you have access to critical infrastructure</i></b>, you authorize the University to conduct routine background checks.</div></div>
</div><br>
<div><div><b>EEO Statement</b></div>
<div>It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University&rsquo;s compliance with this policy.</div>
</div><br>
<div><div><b>University Information</b></div>
<div>The University of Texas at Arlington (UTA) is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. As a comprehensive teaching, research, and public service institution, UTA is dedicated to the advancement of knowledge through scholarship and creative work. With an enrollment of more than 42,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 &ldquo;Very High Research Activity&rdquo; institution and nationally recognized for its commitment to student success and service. It ranks No. 5 in Military Times&rsquo; &ldquo;Best for Vets: Colleges&rdquo; and is the top university in North Texas for its graduates&rsquo; salaries (The Wall Street Journal). UTA is designated as both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution and is No. 6 for undergraduate ethnic diversity in the United States (U.S. News &amp; World Report, 2023). With a global alumni network of approximately 280,000 &ndash; including leaders at many of the 24 Fortune 500 companies headquartered in North Texas &ndash; UTA contributes an estimated $29 billion annually to the Texas economy.<br>
<br>
UTA is expanding its regional footprint by building a regional campus, called UTA West, in Parker County on the far west side of Fort Worth. It is scheduled to open in fall 2028. This initiative aligns with the university&rsquo;s strategic growth and commitment to serving the broader community. Furthermore, UTA has launched the RISE 100 initiative, aiming to recruit 100 new tenure-system faculty to strengthen its research enterprise and leadership in key academic areas. Learn more at <b>https://www.uta.edu/administration/president/strategic-plan/rise100</b>.<br>
<br>
This is an exciting time to join UTA and contribute to its bold vision for the future.</div>
</div><br>
<div><div><b>ADA Accommodations</b></div>
<div>The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email <b>ADADocs@uta.edu</b>.</div>
</div><br>
</div></div></div><div><div>Posting Detail Information
</div><p></p><div><div><div><div><b>Number of Vacancies</b></div> <div>1</div>
</div><br>
<div><div><b>Open Until Filled</b></div>
</div><br>
<div></div><div><div><b>Minimum Number of References Required</b></div> <div>3</div>
</div><br>
<div><div><b>Maximum Number of References Accepted</b></div> <div>3</div>
</div><br>
<div><div><b>Special Instructions to Applicants</b></div>
<div>Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.</div>
</div><br>
</div></div></div></div></div><h2 class="jobSectionHeader"><b>Requirement Questions</b></h2>
<div><p>Required fields are indicated with an asterisk (*).</p>
<div>
<ul><li>* How many years of professional experience do you have in the related field?
<ul><li>None/less than 2 years</li>
<li>2 to 3 years</li>
<li>4 to 5 years</li>
<li>6 years or more</li>
</ul></li></ul><ul><li>* Have you managed or contributed to multi-channel digital campaigns (web, email, social, paid advertising) that supported organizational growth or enrollment?
<ul><li>Yes</li>
<li>No</li>
</ul></li></ul><ul><li>* What is your experience level with customizing websites using HTML &amp; CSS or other development languages?
<ul><li>No Skill or Basic/ None or Less than 2 years</li>
<li>Intermediate/2 to 3 years</li>
<li>Advanced/4 to 5 years</li>
<li>Proficient/More than 6 yeas</li>
</ul></li></ul><ul><li>* How many years of experience do you have in using a Customer Relationship management (CRM) such as Slate, HubSpot or other type of similar database management platform?
<ul><li>None/less than 1 year</li>
<li>1 to 2 years</li>
<li>3 to 4 years</li>
<li>5 years or more</li>
</ul></li></ul></div></div><h2 class="jobSectionHeader"><b>Documents Needed To Apply</b></h2>
<div><b>Required Documents</b>
<div><ul><li>Resume or CV</li></ul>
<ul><li>Cover/Interest Letter</li></ul>
</div><b>Optional Documents</b>
<div><ul><li>Portfolio or Work Samples</li></ul></div></div></div>

Director of Digital Strategy

Balchem

<div><p><b>COMPANY OVERVIEW:</b><br>
Balchem Corporation develops, manufactures, and markets specialty ingredients that improve and enhance the health and well-being of life on the planet, providing state-of-the-art solutions and the finest quality products for a range of industries worldwide. Our corporate headquarters is located in Montvale, New Jersey and we have a broad network of sales offices, manufacturing sites, and R&amp;D centers, primarily located in the US and Europe. Founded in 1967, Balchem is a publicly traded company (NASDAQ &ndash; &ldquo;BCPC&rdquo;) with annual revenues over $950 million and a market cap exceeding $5.0 billion. The company consists of three business segments: Human Nutrition &amp; Health; Animal Nutrition &amp; Health; and Specialty Products. Balchem employs over 1,400 people worldwide who are engaged in diverse activities, committed to developing the company into global market leadership positions. To learn more about our dynamic, stable and growing company, visit www.balchem.com.
</p><p><b>POSITION SUMMARY:</b><br>
We are currently seeking a Director, Digital Marketing and Experience based out of our corporate headquarters in Montvale, NJ. In this new role, the individual will own end to end digital marketing for our Human Nutrition &amp; Health (HNH) segment &mdash;strategy, roadmap, team, and performance to drive brand relevance, customer &amp; consumer engagement, and commercial impact. Acts as the enterprise enabler for digital excellence by governing the marketing technology stack, standards, and best practices across divisions/BUs in partnership with Corporate Communications and IT.
</p><p><b>ESSENTIAL FUNCTIONS:</b></p>
<div><b>Strategy &amp; Roadmap</b><br>
<ul><li>Translate HNH strategic objectives and BU priorities into a one HNH digital strategy and 12 to 18-month roadmap with OKRs and resourcing plans.</li><li>Define the digital operating model incl. toolkit (MarTech Stack and vendors, service catalog, intake, roles) and governance that balances corporate and division/BU demands.</li><li>Own lead lifecycle &amp; revenue ops: define MQL/SQL stages, routing rules, and lifecycle dashboards with HubSpot/Salesforce alignment</li></ul>
<b>Governance &amp; Prioritization</b><br>
<ul><li>Chair a Digital Steering Committee with senior stakeholders (Divisions/BUs, Corporate Comms, IT) to align the roadmap and resolve challenges and priorities.</li><li>Embed cross functional work orchestration backbone from strategy to execution.</li></ul>
<b>Own Web &amp; UX</b><br>
<ul><li>Own balchem.com/HNH roadmap and performance: information architecture, UX/content quality, accessibility, SEO health, and measurement&mdash;partnering with Corporate and agencies.</li><li>Drive continuous SEO improvements leveraging BrightEdge data and cross page content plans.</li></ul>
<b>Social Media Strategy &amp; Channel Leadership HNH</b><br>
&bull; Define channel logic &amp; ownership. Establish the purpose, audience, role, and success metrics for each social channel &bull; Build the SoMe strategy aligned to brand &amp; consumer programs. Translate portfolio and brand strategies and consumer awareness pilots into platform specific content strategies and paid/organic mixes. Ensure tight integration with launch plans, MarCom/PR, and digital campaigns.<br>
<ul><li>Nurture channels &amp; communities. Grow healthy follower bases a unity management, employee advocacy; coordinate with MarCom, BD/Brand leads, and Science to effectively amplify strategic content.</li><li>Paid social &amp; amplification. Plan and optimize paid social, integrate with HubSpot journeys, and ensure UTM discipline for reliable attribution into the performance scorecard.</li></ul>
<b>Demand Engine (CRM/Marketing Automation)</b><br>
<ul><li>Own the HNH marketing use of HubSpot (in coordination with Corporate and IT), including list governance, subscription/GDPR compliance, lead capture, scoring, nurturing, and handoff to Salesforce with clear routing rules and reporting.</li><li>Define digital campaign architecture (email, landing pages, paid/organic, social) and ensure robust attribution, UTM discipline, and ROI tracking.</li></ul>
<b>Performance, Analytics &amp; Insights</b><br>
<ul><li>Build an executive digital scorecard with leading/lagging indicators: Brand awareness, Engagement, Lead generation, Revenue impact, and Channel health.</li><li>Establish reporting rhythms and postmortems; feed insights into briefings for future content, launches, and media.</li></ul>
<b>Launch &amp; Innovation Enablement</b><br>
<ul><li>Partner with BD/Brand leads and MarCom to digitally enable new product/content launches, campaigns and timely content, and omnichannel activation.</li></ul>
<b>Compliance &amp; risk management</b><br>
<ul><li>Enforce LRC review requirements, ensure LRC alignment, claims discipline, and GDPR compliant subscription flows on social to CRM capture; maintain response playbooks and escalation for issues/crisis.</li></ul>
<b>People Leadership &amp; Vendors</b><br>
<ul><li>Lead, coach, and grow a high performing digital team; clarify roles, boundaries, and development paths; manage partners and budgets to deliver quality at speed.</li><li>Budget ownership for digital channels, platforms, and agencies per Delegation of Authority; may initiate and recommend contracts/SOWs; signature authority per Corporate Contract Review, Approval &amp; Signature Policy.</li></ul></div>
<p><b>REQUIREMENTS:</b></p>
<ul><li>Bachelor's in marketing/business/communications; MBA or advanced degree preferred.</li><li>10+ years in digital marketing with 5+ years leading teams; proven success building multichannel digital engines in B2B/B2B2C health &amp; nutrition.</li><li>Deep exposure to HubSpot, WordPress, analytics/BI, SEO (e.g., BrightEdge), and social scheduling; understanding of Salesforce handoff and routing.</li><li>Demonstrated ability to implement steering forums, and portfolio prioritization across matrixed stakeholders, familiarity with legal &amp; approval workflows for compliant activation.</li><li>Strategic and creative integrator; excellent stakeholder management, crisp communicator, data driven decisionmaker, and builder/optimizer of processes and teams.</li></ul>
<p></p><p>The salary range for this role is between $150,000 and $180,000 per year, plus bonus, depending on qualifications and experience.</p>
<p>Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility.</p>
<p>#HP123</p></div><p></p>

Director, Digital Marketing and Experience

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