digital strategy director

Duke University

<p></p><div><div><div><div><div><b>Work Arrangement: </b>On-Site
</div></div></div></div><div><div><div><div><b>Requisition Number: </b>266606
</div></div></div></div><div><div><div><div><b>Regular or Temporary: </b>Regular
</div></div></div></div><div><div><div><div><b>Location:
</b>Durham, NC, US, 27710
</div></div></div></div><div><div><div><div><b>Personnel Area: </b>UNIVERSITY
</div></div></div></div><div><div><div><div><b>Date: </b>Feb 18, 2026
</div></div></div></div><div></div><div><div><div><div><div><b>Duke University:</b></div><div></div><div><br>
Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America&rsquo;s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.</div><div><br>
</div><div><b>Occupational Summary</b></div><br>
<div>
</div><div>The Director of Digital Strategy serves as the strategic and operational lead for the Trinity College of Arts &amp; Sciences digital communications ecosystem, including its websites, social media platforms, and internal communications channels. This position is responsible for both determining and implementing an integrated digital communications strategy that advances Trinity&rsquo;s academic mission, supports recruitment and reputation goals, strengthens faculty visibility, and enhances engagement among internal and external audiences.</div>
<div>
Working closely with the Editorial Director, this position sets strategic direction and directly participates in content planning, digital production, platform optimization and execution of high-priority initiatives. A core responsibility is overseeing the collection, analysis and application of digital performance data across web, social and email channels to inform decisions, improve user experience, and increase impact. The director supervises the Digital Communications Strategist, Social Media Specialist, and student team members.</div>
<div>
The Director works collaboratively across Trinity&rsquo;s nearly 40 academic departments and administrative units to align digital platforms with institutional priorities. Through strong relationship-building, consultation, and governance, this role ensures Trinity&rsquo;s digital presence is cohesive, mission-driven and responsive to evolving needs.</div><br>
<div></div>
<div><b>
Work Performed</b></div><br>
<div></div>
<div><b>
Integrated Digital Strategy (35%)</b></div>
<ul>
<li>Develop, implement and continuously refine a comprehensive digital communications strategy that integrates website, social media and internal communications efforts.</li>
<li>Work closely with the Editorial Director to translate Trinity&rsquo;s academic priorities and leadership&rsquo;s goals into actionable digital initiatives and campaigns providing a robust array of written and multimedia content.</li>
<li>Identify emerging digital trends, tools and technologies and assess their relevance to Trinity&rsquo;s goals.</li>
<li>Establish measurable goals and performance benchmarks for digital engagement.</li>
<li>Participate directly in executing high-priority digital initiatives, including content development, campaign planning and platform optimization in coordinating with the Editorial Director and content producers.</li>
<li>In partnership with the Editorial Director, triage and prioritize incoming digital communications requests to ensure alignment with college-wide goals.</li>
<li>Supervise student workers employed by the Office of Communications as they undertake work related to web content and editing, social media and other duties as assigned.</li>
<li>Build and maintain strong working relationships with faculty, department leaders, and staff across Trinity.</li>
</ul>
<div><b>Website Strategy, Development and Governance (25%)</b></div>
<ul>
<li>Oversee the strategy, structure, governance and user experience of Trinity&rsquo;s web properties.</li>
<li>Partner with departments to assess and strengthen their digital presence in alignment with departmental and college-level communications and recruitment objectives.</li>
<li>Develop and enforce best practices for web content, accessibility, SEO, analytics tracking and brand consistency.</li>
<li>Deploy a data-driven approach to building and editing webpages and digital packages for feature stories, announcements, academic programs and strategic initiatives.</li>
<li>Curate and manage homepage and featured content to reflect Trinity&rsquo;s priorities and current initiatives.</li>
<li>Collaborate with the Office of Information Technology and campus partners to implement enhancements and new web technologies.</li>
</ul>
<div><b>Social Media Strategy (15%)</b></div>
<ul>
<li>Develop and oversee Trinity&rsquo;s comprehensive social media strategy across the college&rsquo;s platforms.</li>
<li>Guide content planning and campaign development that highlight faculty expertise, student achievement and institutional milestones.</li>
<li>Provide direction to the Social Media Specialist on the production, editing and publication of content.</li>
<li>Identify opportunities to expand audience reach and strengthen brand voice consistency.</li>
</ul>
<div><b>Internal Communications Leadership (15%)</b></div>
<ul>
<li>Lead the strategy, editing, and distribution of internal digital communications, including faculty and staff newsletters, leadership messages, RFP announcements, and other mass communications.</li>
<li>Partner with dean and Trinity&rsquo;s senior leadership to shape messaging that is clear, timely, and aligned with institutional priorities.</li>
<li>Maintain and manage an editorial calendar for recurring and strategic communications.</li>
<li>Analyze email performance metrics (open rates, click-through rates, audience segmentation) and refine messaging to improve engagement.</li>
<li>Directly draft and edit high-visibility communications as needed.</li>
</ul>
<div><b>Data Analytics &amp; Continuous Improvement (10%)</b></div>
<ul>
<li>Establish and maintain a comprehensive analytics framework across web, email, and social media platforms in collaboration with the Digital Communications Strategist.</li>
<li>Use data insights to inform content planning, audience targeting and digital investment priorities.</li>
<li>Promote a culture of data-informed communications across the team and departmental partners.</li>
</ul>
<div><b>Other Duties as Assigned</b></div><br>
<div></div>
<div><b>
Required Qualifications</b></div>
<div><b>
Education:</b><br>
Bachelor&rsquo;s degree in Communications, Journalism, English, Marketing, or a related field required.</div>
<div><b>
Experience:</b></div>
<div>
At least five years of experience in communications, public relations, marketing, sales and promotions or a related field in order to acquire skills necessary to administer communications and publications activities. Experience working in higher education is preferred.</div>
<div><b>
Skills Required:</b></div>
<ul>
<li>Significant experience developing and executing digital communications strategies across platforms including web, social media and email.</li>
<li>Demonstrated expertise managing websites (Drupal or comparable CMS), social media platforms and email marketing systems.</li>
<li>Strong analytical skills with experience using digital performance metrics to inform strategy.</li>
<li>Experience using project management tools to track projects from idea to completion.</li>
<li>Exceptional writing, editing and content development skills.</li>
<li>Experience supervising staff and managing cross-functional projects.</li>
<li>Proven ability to build collaborative relationships within</li></ul><br>
<div></div>
<br>
<div><div>Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.<br>
</div><br>
<br>
<div><div>Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchangeof ideas&mdash;an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve of this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.<br>
</div><br>
<b>Anticipated Pay Range:</b> Duke University provides an annual base salary range for this position as USD $62,694.00 to USD $107,633.00. Duke University considers factors such as (but not limited to) scope and responsibilities of the position; candidate's work experience, education/training, and key skills; internal peer equity; as well as market and organizational considerations when extending an offer.<br>
<br>
<div><div>Your total compensation goes beyond the dollars on your paycheck. Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family- friendly and cultural programs to eligible team members. Learn more at: https://hr.duke.edu/benefits/<br>
</div><br>
<b>Essential Physical Job Functions:</b> Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.<br>
<br>
</div></div></div></div></div></div></div><div></div><p><br>
<b>Nearest Major Market: </b>Durham
<br>
<b>Nearest Secondary Market: </b>Raleigh</p></div>

Director of Digital Strategy

Crestline Hotels & Resorts

<div><h1 class="jobSectionHeader"><b>Senior Director of Digital Strategy</b></h1><p><b>
Overview:</b></p><p>
As the Director of Digital Strategy, you will play a pivotal role in shaping our digital footprint and enhancing revenue streams through innovative digital marketing and strategic initiatives. You will be responsible for developing and executing comprehensive digital strategies that align with our business objectives, elevate brand visibility, and drive bookings across all digital channels.</p><br>
<p></p><ul><li>
Prepare and implement digital strategy and provide budget recommendations and media plans for a large portfolio of full and select-service properties.</li><li>
Lead digital marketing campaigns across various platforms (SEO, SEM, email marketing, pay per click campaigns) to drive traffic and revenue growth.</li><li>
Collaborate with internal stakeholders (sales, revenue management, operations) to optimize digital distribution channels and maximize revenue opportunities.</li><li>
Utilize data analytics and market research to identify trends, opportunities, and consumer behavior insights to inform strategic decisions.</li><li>
Monitor and analyze digital marketing performance metrics, ROI, and KPIs to measure the effectiveness of campaigns and make data-driven adjustments as needed.</li><li>
Stay updated on industry trends, digital marketing best practices, and emerging technologies to keep our digital strategies innovative and competitive.</li><li>
Directly manage and develop a Director of Digital Strategy, providing strategic oversight, performance accountability, succession planning, and executive-level guidance to ensure alignment with enterprise objectives</li></ul><p></p><p><b><br>
Supportive Functions:</b></p><p>
In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be determined by the requirements of each hotel.</p><ul><li>
Professionally represent the hotel by participating in hotel owner meetings, hotel brand, and industry functions.</li><li>
Represent the Digital Strategy Department at meetings and conferences both internal and external.</li><li>
Other digital strategy related tasks as assigned.</li></ul><p></p><p><b><br>
Other Functions:</b></p><ul><li>
Travel as required to property meetings, training, industry events, and corporate meetings.</li><li>
Regular attendance in conformance with the standards, which may be established from time to time, is essential to the successful performance of this position. Employees with irregular attendance will be subject to disciplinary action, up to and including termination of employment.</li><li>
Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required.</li><li>
Upon employment, all employees are required to fully comply with Crestline Hotels &amp; Resorts rules and regulations for the safe and effective operation of the hotels facilities. Employees who violate hotel rules and regulations will be subject to disciplinary action, up to and including termination of employment.</li></ul><p></p><p><b><br>
Experience:</b></p><ul><li>
Bachelors degree in marketing, Business Administration, Hospitality Management, or a related field.</li><li>
Minimum of 2 years of experience in revenue management, digital strategy, or digital marketing within the hospitality industry.</li><li>
Proven track record of successfully executing digital marketing campaigns and driving revenue growth.</li><li>
Strong understanding of SEO, SEM, email marketing, pay per click, and other digital marketing channels.</li><li>
Excellent analytical skills with the ability to interpret data and trends and make strategic recommendations.</li><li>
Experience managing relationships with OTAs and third-party booking platforms.</li><li>
Experience leading high-performing teams in fast-paced, growth-oriented environments.</li><li>
Exceptional leadership and communication skills with the ability to collaborate effectively across departments and influence stakeholders at all levels.</li><li>
Creative thinker with a passion for innovation and driving results in a fast-paced environment.</li></ul><p></p><p><i><br>
Crestline Hotels &amp; Resorts is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, sexual orientation, gender, identity, or disability status.<br>
</i></p><br>
<p>This position can be based <b>remotely</b> within the United States.</p><p>
From basic benefits to added advantages, Crestline Hotels &amp; Resorts does what it takes to take care of our Associates&mdash;both in and outside of work. Benefits include Health and Welfare plans to include Medical/Dental/Vision options, Competitive Paid Time Off, 401k Savings Plan with Company Match, Volunteer Opportunities, Educational Assistance, Travel Discounts, and more! *Benefits may vary depending on location. *No application deadline. All positions posted on an on-going basis until filled*</p><p>
Please note: submissions from external recruiting agencies will not be considered.</p><br>
<br>
Brand: Crestline Hotels &amp; Resorts Corporate Office
<br>
Address: 3950 University Drive Suite 301 Fairfax, VA - 22030
<br>
Property Description: Crestline Hotels &amp; Resorts Corporate Office
<br>
Property Number: 900</div>

Senior Director of Digital Strategy

Think Higher Consultants

<p>The Digital Marketing Director is responsible for developing, implementing, and overseeing the company&rsquo;s overall digital marketing strategy. This role focuses on driving brand growth, increasing online visibility, generating leads, and maximizing revenue through digital channels.</p><p><b>Key Responsibilities</b></p><ul><li>Develop and execute comprehensive <b>digital marketing strategies</b> aligned with business goals</li><li>Lead and manage all digital marketing channels including <b>SEO, SEM, social media, email marketing, and content marketing</b></li><li>Supervise, mentor, and develop the digital marketing team</li><li>Plan, manage, and optimize <b>paid advertising campaigns</b> (Google Ads, Meta Ads, LinkedIn Ads, etc.)</li><li>Analyze campaign performance using KPIs, ROI, and analytics tools</li><li>Oversee website performance, traffic growth, and conversion rate optimization</li><li>Manage brand positioning and online reputation across digital platforms</li><li>Coordinate with external agencies, vendors, and influencers</li><li>Monitor market trends, competitor activities, and emerging digital technologies</li><li>Prepare and present <b>monthly and quarterly performance reports</b> to senior management</li><li>Manage and allocate digital marketing budgets effectively</li></ul><p><b>Required Skills &amp; Qualifications</b></p><ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in <b>Marketing, Business Administration, or a related field</b></li><li><b>7&ndash;9 years of proven experience</b> in digital marketing, including leadership roles</li><li>Strong expertise in <b>SEO, PPC, social media marketing, and web analytics</b></li><li>Hands-on experience with <b>digital advertising platforms</b></li><li>Excellent leadership, communication, and strategic thinking skills</li><li>Data driven mindset with strong analytical abilities</li><li>Ability to manage multiple projects and meet deadlines</li></ul><p>Job Type: Full-time</p><p>Work Location: In person</p>

Director Digital Marketing

Bank of America

<div><p><b>Job Description:</b></p><p></p><p>
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.<br>
<br>
Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates&rsquo; physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.<br>
<br>
Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.<br>
<br>
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!</p><p><b><br>
Job Description:</b><br>
This job is responsible for supporting the development and delivery of the overall digital strategy for a portfolio of medium to large digital programs. Key responsibilities include identifying strategic and operational risks and opportunities, building partnerships across the enterprise to determine priorities and project direction, and making complex judgement calls and impactful decisions to deliver material business impact for critical digital capabilities. Job expectations include coaching, developing talent, directing the work of multiple associates, and supporting day-to-day delivery.</p><p></p><p><b>
Responsibilities:</b></p><p>
The Digital Director will be a senior individual contributor that:</p><ul><li><p>
Brings new digital wallet features to market to improve client experience and usage of digital wallets.</p></li><li><p>
Manages cross-product coordination, positioning, and education of digital wallets products and features.</p></li><li><p>
Maintains visibility into industry trends and developments.</p></li><li><p>
Independently leads projects and effectively partners with key project stakeholders to deliver projects on time and on budget.
</p></li><li><p>Develops and presents compelling, executive-ready presentations conveying the strategy, business case, recommendations, and/or enhancement opportunities to key stakeholders.</p></li><li><p>
Supports new and existing Digital Wallet features, including research, escalation, and issue resolution.</p></li><li><p>
Utilizes metrics, data, and research to identify opportunities to improve existing Digital Wallet capabilities.</p></li><li><p>
Contributes to the development of digital strategies and process transformations to deliver industry leading solutions with impactful business results</p></li><li><p>
Manages a large program or a portfolio of projects overseeing timeline, budgets, and resource allocation</p></li><li><p>
Promotes governance, risk management, and analytics best practices to drive roadmap and prioritization at the portfolio level</p></li><li><p>
Supports a program or portfolio business case, funding, progress status, promotion, and advocacy across the bank</p></li><li><p>
Crafts powerful narratives and storytelling to drive awareness and rally support amongst executives across the bank</p></li><li><p>
Builds alliances, negotiates, and influences stakeholders across multiple levels and functions within the bank to drive outcomes</p></li><li><p>
Demonstrates critical thinking and leverages findings and data to make informed decisions across digital delivery, prioritization, negotiation, hiring, and staffing activities</p></li></ul><p></p><p><b>
Required Qualifications:</b></p><ul><li><p>
5+ years' experience in a product management or project management role.</p></li><li><p>
Intellectual Curiosity: Ability to independently take on complex business problems and learn about new approaches that can drive value to the organization.</p></li><li><p>
Communication Skills: Proven ability to communicate complex topics stakeholders at all levels, including senior executives.</p></li><li><p>
Lead with influence: Ability to influence and partner with technical and non-technical business teams to drive desired results.</p></li><li><p>
Collaborative team-player with high emotional intelligence.</p></li><li><p>
Self-motivation, self-direction, organizational skills, and the ability to manage priorities without sacrificing quality or timelines.</p></li></ul><p></p><p><b>
Desired Qualifications:
</b></p><ul><li><p>Familiarity with Bank change management requirements and integration with UCRA, CAST, Jira, etc.</p></li><li><p>
Working knowledge of payment card tokenization processes</p></li><li><p>
Working knowledge of card payment processes</p></li><li><p>
Experience with running Digital projects at Bank of America</p></li></ul><p></p><p><b>
Skills:</b></p><ul><li><p>
Business Acumen</p></li><li><p>
Decision Making</p></li><li><p>
Product Design and Development</p></li><li><p>
Product Management</p></li><li><p>
Program Management</p></li><li><p>
Executive Presence</p></li><li><p>
Oral Communications</p></li><li><p>
Presentation Skills</p></li><li><p>
Prioritization</p></li><li><p>
Written Communications</p></li><li><p>
Business Case Review</p></li><li><p>
Hiring and Onboarding</p></li><li><p>
Negotiation</p></li><li><p>
Strategic Thinking</p></li><li><p>
Talent Development</p></li></ul><p></p><p><b>
Shift:</b></p>
1st shift (United States of America)<p></p><p><b>
Hours Per Week:</b></p>
40</div><p></p>

Digital Director, Digital Wallets and Tokenization

Invariant LLC

<div><p>Do you have a passion for building brands, positioning executives, and managing issues?</p><p><b>
Invariant </b>seeks a <b>Director </b>to join our growing Strategic Communications &amp; Public Affairs team. You&rsquo;ll work with a diverse and energetic team of experts driving impact for clients.</p><p>
Our clients range from well-known Fortune 500 companies to the most disruptive start-ups in the country. We help our clients solve complex challenges, create opportunities for growth, and break through busy news cycles, long social media feeds, and hectic calendars, to influence audiences that matter most.</p><p>
Invariant is a different kind of firm. We look at communications, public affairs, government relations, and business strategy holistically. You will do challenging, impactful work here. If that sounds interesting to you, come join us.</p><p><b>
What you&rsquo;ll do</b></p><ul><li>Lead integrated client teams across public affairs, earned media, digital strategy, and stakeholder engagement, serving as the strategic quarterback who ensures seamless execution and measurable results</li><li>Develop and execute sophisticated communications strategies for cutting-edge technology companies&mdash;from defense tech to venture-backed deep tech and AI firms navigating complex policy landscapes</li><li>Craft compelling narratives that translate technical innovation into business value, policy impact, and media stories</li><li>Design and manage integrated campaigns that blend traditional media relations with digital strategy, content creation, event programming, and thought leadership to drive measurable outcomes</li><li>Mentor and develop junior team members while managing multiple fast-moving workstreams with competing deadlines</li><li>Collaborate with colleagues to create pitch decks, presentation materials, briefings, and informative client deliverables.</li></ul><p><b>
Who you are</b></p><ul><li>8+ years of strategic communications experience, with demonstrated expertise in technology, defense, or policy-driven sectors. Agency experience preferred.</li><li>Deeply curious about technology and national security policy, with the ability to quickly master complex technical concepts and translate them for diverse audiences.</li><li>A strategic thinker and creative problem-solver who sees around corners, anticipates client needs, and brings innovative approaches to traditional challenges.</li><li>Digitally native and platform-savvy, with proven success developing integrated strategies that leverage new media, social platforms, and emerging channels to reach and influence target audiences.</li><li>AI-proficient and forward-thinking about how emerging tools can enhance research, analysis, content creation, and client service delivery.</li><li>An exceptional writer and editor who can move seamlessly between executive memos, media pitches, thought leadership content, and social media.</li><li>A relationship builder with strong existing networks across media, policy, and technology communities.</li><li>Comfortable in complexity, thriving in fast-paced, high-pressure environments where you're managing multiple clients, tight deadlines, and evolving priorities.</li><li>A natural leader who can manage both up and down, providing clear direction to junior staff while earning trust with senior clients and firm leadership.</li><li>Entrepreneurial and growth-minded, eager to contribute to business development, shape the firm's offerings, and help us continue our trajectory from startup to industry leader.</li><li>Proficient in use of digital software and technology, including databases such as Cision and Meltwater, Microsoft Word, Excel, and PowerPoint.</li></ul><p>
The target salary range for this role is $180,000-210,000 USD annually. The base salary will be determined based on skills, experience, and market data.</p><p>
In addition, our total rewards package includes an annual discretionary bonus based on individual performance and that of the firm; commissions; robust medical, dental, and vision plans with employer HSA contributions; generous retirement matching; educational assistance; professional development assistance; unlimited time off; and other benefits.</p><p>
Invariant is committed to creating a diverse culture and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.</p></div>

Director, Strategic Communications, National Security

CoralTree Hospitality

<div>Overview:
<div>
CoralTree Hospitality is seeking a dynamic and innovative Digital Marketing Director to lead and own the digital marketing space across our diverse portfolio of hotels and resorts. This position will serve as the digital expert within CoralTree, where property teams come for feedback, guidance, and support on all digital marketing, website, and email-related matters. The Digital Marketing Director will also oversee the execution of digital health checks, working with our 3rd party agency of record to ensure properties are maintaining and improving their websites and digital footprints on a continuous basis. The ideal candidate will have a strong background in digital marketing and be responsible for ensuring that all property websites are best in class and are performing optimally. In addition, this role will help lead the CoralTree Digital Brand Experience, driving a cohesive, innovative, and results-oriented digital strategy across the portfolio.</div>
Responsibilities:
<ul><li>Digital Expertise and Support: Serve as the primary point of contact for all digital marketing, website, and email-related inquiries across the portfolio. Own the digital marketing space and be the technical expert for CoralTree Hospitality. Provide feedback and analysis when needed on agency calls and developer requests.</li><li>
Portfolio Digital Health Checks: Oversee the execution of digital health checks in collaboration with our partner agencies of record, to monitor and improve the digital performance of each property. Ensure properties are dominating their digital backyards by optimizing websites and digital footprints in all areas.</li><li>
CoralTree Digital Brand Experience: Lead the CoralTree Digital Brand Experience, ensuring a cohesive and innovative digital presence across all properties. Maintain a consistent brand identity across websites and email campaigns, focusing on user experience (UX), performance optimization, and personalized engagement. By collaborating with property teams and leveraging data-driven insights, this position will create compelling digital storytelling that enhances guest engagement and drives conversions. The goal is to ensure every digital touchpoint reflects CoralTree&rsquo;s high standards, delivering a seamless and impactful guest journey from research to post stay.</li><li>
Data &amp; Analysis: Utilize data analytics tools to track, measure, and report on the performance of digital marketing initiatives, including websites and email campaigns. Provide actionable insights to optimize digital strategies and drive revenue growth.</li><li>
Digital Compliance: Ensure all property websites comply with ADA guidelines and cookie compliance regulations. Work with property teams to implement necessary updates and maintain ongoing compliance.</li><li>
Performance Marketing: Working with digital agencies, manage performance marketing channels (SEM, SEO, PPC, email marketing) to optimize ROI and meet key performance indicators (KPIs). Work closely with marketing and revenue management teams to develop strategies that support revenue goals.</li><li>
Website and E-commerce Management: Manage website performance, user experience, and e-commerce functionality to maximize conversion rates. Collaborate with web developers/agencies and IT teams to ensure optimal site functionality and improvements.</li><li>
AI and Personalization Champion: Work with corporate IT and property teams to leverage approved AI-driven technologies and tools to deliver highly personalized and relevant guest experiences across all digital platforms. Being at the forefront of AI and personalization, use data and automation to craft tailored content, offers, and messaging that enhance engagement and drive conversions. This role will be key in helping CoralTree get to the cutting edge of digital innovation, with the goal of providing seamless, customized interactions for guests at every touchpoint.</li><li>
Innovation and Trends: Stay up-to-date with digital marketing and digital/AI trends and emerging technologies. Introduce new ideas and initiatives to keep CoralTree at the forefront of digital marketing acumen.</li><li>
Lead domain and URL management across the portfolio, overseeing domain transitions, redirects, and DNS setup to ensure seamless launches for new properties and uninterrupted digital performance during property onboarding, rebranding, and ownership transitions.</li><li>
Oversee and optimize collection-wide third-party platform partnerships&mdash;including Chatmeter, TripAdvisor, Yelp, SinglePlatform, and other review, reputation, and listing management tools&mdash;ensuring consistent brand standards, accurate property information, performance optimization, and scalable programs across the portfolio.</li></ul>
Qualifications:
<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field. MBA or advanced degree preferred.</li><li>
Minimum of 7-10 years of experience in digital marketing, with at least 3 years in a leadership role, preferably in the hospitality industry.</li><li>
Proven track record of developing and executing successful digital marketing strategies.</li><li>
Strong analytical skills and experience with digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.).</li><li>
Understanding of web development (HTML, CSS, JavaScript) and design principles.</li><li>
Excellent communication, project management, and team leadership abilities.</li><li>
Knowledge of web design, development, UX principles, and e-commerce best practices.</li><li>
Ability to work across organizational discipline.</li><li>
Entrepreneurial, Innovative, thoughtful, collaborative and fun mindset</li><li>
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.</li></ul><div></div><div><b><br>
As a valued member of the CoralTree team, you'll receive a comprehensive benefits package that includes:</b></div><ul><li>
Group medical, dental, vision, life, and disability benefits.</li><li>
Colorado Family and Medical Leave Program (FAMLI)</li><li>
Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement</li><li>
An employee assistance program.</li><li>
Paid time off/sick time.</li><li>
Participation in a 401(k) plan with a company match.</li><li>
Team member free room night program.</li></ul><p></p><div><b><br>
Wage:</b> $130,000 to $140,000 per year</div><div></div><div><b><br>
Location:</b> Home Office in Englewood, Colorado</div><div></div><div><br>
This posting will be open through 03/20/2026 or until the position has been filled.</div><div></div><div><br>
#LI-onsite</div></div>

Director of Digital Marketing

Elevance Health

<div><p><b>Locations: </b>Wallingford CT, Indianapolis IN, Atlanta GA, Mason OH, Durham NC, Grand Prairie TX</p><p><b>
Hours: </b>Standard Working hours</p><p><b>
Travel:</b> This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Alternate locations may be considered if candidates reside within a commuting distance from an office. Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law.</p><p><b><br>
Position Overview:
</b></p><p></p><p>Responsible for supporting the growth and development of the digital experience and strategies across markets. Leverages expertise in healthcare and digital to support the organization's business partners in the identification and deployment of innovative solutions to derive value from business opportunities. Responsible for working with business partners to evaluate digital concepts, opportunities and vendors to assess their value and how they best fit into the existing ecosystem of solutions.</p><p></p><p><b>
How You Will Make an Impact:</b></p><p></p><ul><li><p>
Responsible for developing strategies, programs and solutions based on business priorities, consumer insights and industry trends that support digital strategy</p></li><li><p>
Responsible for researching and evaluating new digital market concepts / solutions and determining if and how they would best fit into the existing portfolio of services</p></li><li><p>
Develops strategic roadmaps, competitive benchmark assessments, and identify or evaluate potential solutions that could support the market offer</p></li><li><p>
Partners with leaders and associates in the broader enterprise digital solutions organization to align priorities and strategies</p></li></ul><p></p><p><b>
Required Qualifications:
</b></p><p></p><ul><li><p>Requires a BA/BS degree in related field and a minimum of 10 years of related experience in solution strategy, digital product management and development of digital software products; or any combination of education and experience, which would provide an equivalent background.</p></li></ul><p></p><p><b>
Preferred Qualifications:
</b></p><p></p><ul><li><p>Extensive experience designing material for internal and C-Suite engagement is a must</p></li><li><p>
Expert Level PowerPoint design experience is a must</p></li><li><p>
Ability to pivot on projects effectively and produce under tight deadlines strongly preferred</p></li><li><p>
Excellent Presentation and story telling ability is strongly preferred</p></li><li><p>
Data analysis experience using tools like Microsoft Excel and Tableau preferred</p></li><li><p>
Proficiency using the tools below is preferred:</p></li></ul><p><b><br>
Adobe Creative Suite </b>i.e. InDesign, Illustrator and Photoshop,</p><p><b>
Video: </b>Final Cut Pro/ Adobe After Effects and/or Premiere Pro, Davinci Resolve</p><p><b>
Microsoft Office: </b>Word, PPT, Excel, Sharepoint</p><p><b>
UX:</b> Figma, potentially Adobe XD</p><p><b>
Brainstorming: </b>Miro</p><p><b>
Data Visualization:</b> Tableau, Power BI, or Domo</p><br>
<p></p>
<p>Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.</p>
<p>Who We Are</p>
<p>Elevance Health is a health company dedicated to improving lives and communities &ndash; and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.</p>
<p>How We Work</p>
<p>At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.</p>
<p>We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.</p>
<p>Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process.</p>
<p>The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.</p>
<p>Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.</p>
<p>Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.</p></div>

Digital Solutions Director

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