digital strategy director

BNP Media

<p><b>Job Overview</b></p><p><b>The Associate Director, Digital Growth &amp; Innovation leads the strategy, investment planning, and performance optimization of BNP Media&rsquo;s digital audience growth initiatives across its portfolio of brands, with a focus on scalable audience acquisition and conversion.</b></p><p><b>This role owns digital growth performance end to end, including budget allocation, channel strategy, and ongoing optimization of campaigns, user journeys, and conversion experiences. A key responsibility is developing and executing a rolling 24+ month roadmap of initiatives, experiments, and investments to drive sustained audience growth and subscription revenue, with direct accountability for performance across BNP&rsquo;s paid subscription brands.</b></p><p><b>The Associate Director also plays a leadership role in advancing BNP&rsquo;s digital growth capabilities by identifying new opportunities, improving channel efficiency, and optimizing paywall and regwall strategies.</b></p><p><b>In addition, this role partners closely with the Audience Development team, serving as a strategic advisor across the broader brand portfolio. This position includes one direct report.</b></p><p><b>Responsibilities</b></p><p>&middot; Develop and implement a comprehensive audience revenue growth strategy, balancing both new subscriber acquisition and retention efforts.</p><p>&middot; Formulate and optimize marketing plans aimed at acquiring and retaining subscribers.</p><p>&middot; Identify opportunities to improve conversion rates and renewal rates through targeted campaigns.</p><p>&middot; Drive growth for paid subscription revenue streams across BNP&rsquo;s paid titles by refining pricing models and promotional strategies.</p><p>&middot; Develop and execute pricing and retention strategies to improve customer lifetime value and reduce churn.</p><p>&middot; Partner with finance and operations to forecast subscription revenue and manage marketing expenses efficiently.</p><p>&middot; Lead the execution of a multi-year digital marketing roadmap, focusing on paid subscriber growth and retention.</p><p>&middot; Oversee digital acquisition and retention campaigns across email, paid media, social, SEO, SEM, and on-site engagement tactics.</p><p>&middot; Optimize renewal touchpoints and customer journey flows to increase retention rates.</p><p>&middot; Analyze response rates, churn, LTV, and performance to continuously refine strategies.</p><p>&middot; Maintain financial tracking reports and work with the Operations Manager to reconcile acquisition and retention expenses.</p><p>&middot; Establish and track KPIs for both acquisition and retention, delivering actionable insights and performance reporting.</p><p>&middot; Work closely with content, events, webinars, and other internal teams to leverage cross-promotional opportunities for subscriptions and renewals.</p><p>&middot; Monitor industry trends and competitor strategies in subscription growth, pricing, and customer retention.</p><p><b>What Makes You a Great Fit for This Role</b></p><p>&middot; Proven experience owning digital growth performance, including budget management and channel optimization</p><p>&middot; Strong understanding of digital acquisition, conversion funnels, and lifecycle optimization</p><p>&middot; Experience managing and optimizing paid media and digital marketing investments</p><p>&middot; Demonstrated ability to improve website conversion, paywall and regwall performance, and user experience</p><p>&middot; Experience developing and executing growth experiments and scaling successful initiatives</p><p>&middot; Strong analytical skills with the ability to translate data into actionable insights and decisions</p><p>&middot; Ability to work cross-functionally and influence teams without direct ownership of execution</p><p>&middot; Experience with subscription, paid audience, or recurring revenue models preferred</p><p>&middot; Strong leadership, communication, and organizational skills</p><p><b>Success in This Role</b></p><p>&middot; Effectively planning and managing digital growth investments to maximize efficiency and impact</p><p>&middot; Driving continuous improvement in acquisition, conversion, and retention performance</p><p>&middot; Building and executing a long-term growth roadmap (24+ months) that delivers sustainable results</p><p>&middot; Identifying and scaling new growth opportunities beyond traditional tactics</p><p>&middot; Improving paywall and regwall performance, including conversion rates, user flows, and overall audience monetization effectiveness</p><p>&middot; Establishing clear visibility into performance and ensuring data-driven decision making</p><p>&middot; Successfully influencing cross-functional teams to deliver against growth objectives</p><p>Pay: $65,000.00 - $70,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Professional development assistance</li><li>Referral program</li><li>Vision insurance</li></ul><p>Application Question(s):</p><ul><li>Describe your experience with audience growth and retention. </li><li>What do you know about BNP Media? Organic responses only. </li></ul><p>Experience:</p><ul><li>Audience Growth Strategy: 3 years (Required)</li><li>Paid Subscription Growth: 3 years (Required)</li><li>Digital Acquisition: 2 years (Required)</li><li>Media/Publishing: 3 years (Required)</li></ul><p>Work Location: Remote</p>

Associate Director, Digital Growth & Innovation Audience Experience & Growth

Weh Money Digital

<p>Job Opportunity: Digital Banking Director</p><p><b>Location:</b> Doha, Qatar<br/><b>Company:</b> Weh Money Digital</p><p>About Us</p><p>Weh Money Digital is a cutting-edge fintech company dedicated to transforming the banking experience through innovation, security, and customer-centric solutions. We specialize in digital banking platforms, mobile-first financial services, and data-driven strategies that empower individuals and businesses to manage their money seamlessly.</p><p>Role Overview</p><p>We are seeking a <b>Digital Banking Director</b> to lead our digital banking operations in Doha. This role requires a visionary leader with deep expertise in fintech, digital transformation, and customer experience. You will oversee digital banking strategy, product development, and operational excellence, ensuring Weh Money Digital remains at the forefront of financial innovation.</p><p>Key Responsibilities</p><ul><li>Develop and implement digital banking strategies aligned with organizational goals.</li><li>Oversee product development, customer experience, and digital service delivery.</li><li>Ensure compliance with local and international banking regulations.</li><li>Collaborate with technology, risk, and compliance teams to ensure secure and reliable platforms.</li><li>Drive innovation by adopting emerging fintech technologies and practices.</li><li>Monitor performance metrics and deliver insights to senior leadership.</li><li>Build strong relationships with regulators, partners, and stakeholders.</li><li>Lead and mentor teams, fostering a culture of innovation and accountability.</li></ul><p>Qualifications</p><ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Finance, Business Administration, Information Technology, or related field.</li><li>12+ years of experience in banking or fintech, with at least 5 years in a senior leadership role.</li><li>Strong knowledge of digital banking platforms, mobile applications, and payment systems.</li><li>Proven track record of delivering successful digital transformation projects.</li><li>Excellent leadership, organizational, and communication skills.</li><li>Ability to thrive in a fast-paced, customer-focused environment.</li></ul><p>Why Join Us?</p><ul><li>Lead digital banking innovation in one of Qatar&rsquo;s fastest-growing fintech companies.</li><li>Play a key role in shaping the future of financial services.</li><li>Competitive salary and benefits package.</li><li>Opportunities for career growth and international exposure.</li><li>Collaborative and mission-driven work culture.</li></ul><p>Job Type: Full-time</p><p>Pay: Up to QAR40,000.00 per month</p><p>Work Location: In person</p>

Digital Banking Director

Selkirk Sport

<div><div><p><b>About</b><b> Selkirk Sport</b></p>
<p>
At Selkirk Sport, we're passionate about pushing the boundaries of pickleball innovation. Our mission is to <i>Fuel the Pickleball Obsession</i> by creating the sport's premier products and ecosystem. As a leading global brand in premium pickleball equipment, we're expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.</p>
<p>
We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.</p></div><h2 class="jobSectionHeader"><b>
Content Strategy Director</b></h2>
<p><b>
Location:</b> Remote<br>
<b>Department:</b> Media x Content Production<br>
<b>Reports to:</b> Chief Marketing Officer</p>
<p></p>
<h3 class="jobSectionHeader"><b>The Opportunity</b></h3>
<p>
We aren't just building a brand. We're building a media ecosystem.</p>
<p>
Selkirk is at the forefront of a cultural shift in sports, and we are looking for a Content Strategy Director who can merge high-level creative vision with rigorous operational leadership.</p>
<p>
This is not a role for someone who simply wants to make content. This is for a strategist and executive producer who knows how to architect a multi-platform media engine, from streaming TV and podcasts to commercial campaigns and editorial storytelling.</p>
<p>
You will lead a talented production team, oversee a seven-figure budget, and ensure every piece of content we produce is intentional, high-performing, and unmistakably Selkirk.</p>
<p></p>
<h3 class="jobSectionHeader"><b>What You'll Do</b></h3>
<h4 class="jobSectionHeader"><b>Strategic Leadership &amp; Vision</b></h4>
<ul><li>Architect and execute a unified media strategy across all brands, channels, and formats</li>
<li>Lead and mentor a multidisciplinary team including production managers, videographers, editors, and external partners</li>
<li>Partner with the Creative Director and CMO to concept and execute high-impact campaigns across DTC and Wholesale channels</li>
<li>Ensure every piece of content reinforces brand identity and positions Selkirk as a leader in the sport</li>
</ul><p></p><h4 class="jobSectionHeader"><b>Multi-Platform Programming</b></h4>
<ul><li><b>Selkirk TV:</b> Act as Executive Producer for original programming and instructional series, overseeing distribution across FAST channels and driving monetization and retention strategies</li>
<li><b>Blog &amp; Editorial:</b> Own the editorial voice of the Selkirk Blog, balancing high-quality storytelling with SEO-driven growth and audience engagement</li>
<li><b>Selkirk Studios:</b> Direct the strategic roadmap for studio programming, leading both internal teams and external production partners</li>
</ul><p></p><h4 class="jobSectionHeader"><b>Production, Planning &amp; Operations</b></h4>
<ul><li>Oversee end-to-end production and post-production pipelines, ensuring workflows are seamless, scalable, and efficient</li>
<li>Build and maintain long-range content calendars aligned with product launches, brand campaigns, and athlete initiatives</li>
<li>Manage production budgets, staffing plans, and resource allocation with a focus on efficiency and impact</li>
<li>Develop and maintain a robust digital asset library to support global content needs</li>
</ul><p></p><h4 class="jobSectionHeader"><b>Performance, Data &amp; ROI</b></h4>
<ul><li>Establish KPIs and performance frameworks across all content initiatives, including reach, engagement, retention, and revenue impact</li>
<li>Ladder every media initiative back to measurable outcomes and business objectives</li>
<li>Build reporting cadences and dashboards that provide leadership with clear visibility into content performance and ROI</li>
<li>Use analytics and performance insights to continuously refine content strategy and distribution</li>
</ul><p></p><h4 class="jobSectionHeader"><b>The Future of Content</b></h4>
<ul><li>Integrate generative AI and emerging tools into production workflows to scale output and streamline execution</li>
<li>Identify opportunities to automate repetitive tasks, improve editorial throughput, and increase team efficiency</li>
<li>Stay at the forefront of content, media, and distribution trends to keep Selkirk ahead of the curve</li>
</ul><p></p><h3 class="jobSectionHeader"><b>Who You Are</b></h3>
<ul><li><b>An Experienced Leader:</b> You bring 5&ndash;8+ years of experience in content strategy, media production, or media leadership and have successfully led teams and large-scale initiatives</li>
<li><b>A Creative Operator:</b> You think like a storyteller but execute like an operator. You care as much about performance and outcomes as you do about creative quality</li>
<li><b>Data-Driven:</b> You don't just produce content, you measure it, learn from it, and continuously improve it</li>
<li><b>Operationally Minded:</b> You thrive in structure and understand the complexity of content calendars, production planning, and multi-channel execution</li>
<li><b>Technically Fluent:</b> You are comfortable with streaming distribution, FAST channels, SEO, and modern content ecosystems</li>
</ul><p></p><h3 class="jobSectionHeader"><b>What Success Looks Like</b></h3>
<ul><li>A scalable, high-performing content engine that supports brand growth across all platforms</li>
<li>Measurable increases in audience growth, engagement, and content-driven revenue</li>
<li>A disciplined content operation with clear planning, reporting, and performance visibility</li>
<li>Original programming and campaigns that elevate Selkirk's position as a leader in the sport</li>
</ul><p></p><h3 class="jobSectionHeader"><b>Why Selkirk</b></h3>
<p>
We move fast, we operate with intention, and we are building something meaningful in a rapidly growing sport.</p>
<p>
This is a rare opportunity to lead and shape a full-scale media ecosystem, with the autonomy, resources, and support of a market leader behind you.</p>
<p>
If you are excited by the idea of building something that is both creatively ambitious and operationally excellent, we want to hear from you.</p></div>

Content Strategy Director

Collective Influence

<p><b>Role Overview</b></p><p>We are seeking a <b>high-level Director of Social &amp; Content Strategy</b> to lead the strategic vision, execution, and growth of our digital content ecosystem. This is not a posting role&mdash;it is a <b>business-driving leadership position</b> responsible for turning content into measurable brand growth, audience expansion, and revenue impact.</p><p>This role blends <b>creative direction, content strategy, audience psychology, and performance analytics</b> into one unified function. <b>This role is in office with travel required.</b></p><p><b>Key Responsibilities</b></p><p><b>1. Strategic Leadership</b></p><ul><li>Own and develop the <b>entire social media content strategy</b></li><li>Align content with <b>business objectives, brand positioning, and revenue goals</b></li><li>Identify platform-specific growth opportunities (Instagram, YouTube, TikTok, LinkedIn, etc.)</li><li>Translate brand vision into scalable content systems</li></ul><p><b>2. Content Direction &amp; Execution Oversight</b></p><ul><li>Lead ideation for <b>high-performing, story-driven content</b></li><li>Direct content shoots, campaigns, and creative production</li><li>Ensure all content aligns with brand voice, messaging, and positioning</li><li>Oversee editorial calendar and content pipelines</li></ul><p><b>3. Growth &amp; Performance Optimization</b></p><ul><li>Own KPIs: audience growth, engagement, conversions, and reach</li><li>Analyze performance data and continuously refine strategy</li><li>Implement testing frameworks (hooks, formats, messaging, funnels)</li><li>Identify and capitalize on trends early</li></ul><p><b>4. Team Leadership</b></p><ul><li>Build and lead a team of:</li><li>Content creators</li><li>Videographers/editors</li><li>Social media managers</li><li>Establish workflows, accountability, and performance standards</li><li>Collaborate cross-functionally with marketing, sales, and leadership</li></ul><p><b>5. Brand &amp; Market Positioning</b></p><ul><li>Elevate brand authority and digital presence</li><li>Develop content that positions leadership as industry thought leaders</li><li>Ensure consistency across all public-facing platforms</li></ul><p><b>6. Travel &amp; On-Site Content Capture</b></p><ul><li>Travel for events, campaigns, and brand activations</li><li>Lead or oversee real-time content production</li><li>Capture high-value moments that drive engagement and storytelling</li></ul><p><b>Qualifications</b></p><p><b>Required</b></p><ul><li>7&ndash;10+ years in social media, content, or digital marketing</li><li>Proven track record of <b>scaling social platforms and audiences</b></li><li>Experience leading <b>content strategy at a high level (not just execution)</b></li><li>Strong understanding of:</li><li>Content psychology</li><li>Viral frameworks</li><li>Platform algorithms</li><li>Experience managing teams and creative workflows</li></ul><p><b>Preferred</b></p><ul><li>Experience in <b>personal brand, education, or high-ticket industries</b></li><li>Background in video-first content strategy</li><li>Ability to connect content to <b>revenue outcomes</b></li></ul><p><b>Key Traits for Success</b></p><ul><li>Strategic thinker with a <b>growth mindset</b></li><li>Creative storyteller with strong business acumen</li><li>Data-driven decision maker</li><li>Highly organized and execution-focused</li><li>Comfortable operating in a fast-paced, high-performance environment</li></ul><p>Job Type: Full-time</p><p>Pay: $160,000.00 - $200,000.00 per year</p><p>Benefits:</p><ul><li>Health insurance</li></ul><p>Application Question(s):</p><ul><li>Do you currently live in the Jacksonville, Florida area or are willing to relocate?</li></ul><p>Ability to Commute:</p><ul><li>Ponte Vedra, FL 32081 (Required)</li></ul><p>Willingness to travel:</p><ul><li>25% (Preferred)</li></ul><p>Work Location: In person</p>

Director of Social & Content Strategy

Confidential

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  <strong>
   We&rsquo;re Hiring: Systems Development Director
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  We are looking for a highly experienced
  <strong>
   Digital Platforms &amp; Systems Director
  </strong>
  to lead the design, development, and transformation of large-scale, customer-facing and core IT systems.
 </p>
 <p>
  This is a strategic leadership role for someone who can drive
  <strong>
   digital transformation, system integration, and product innovation
  </strong>
  while managing high-performing technical teams.
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  🔹
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   Key Responsibilities:
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   Lead the development of customer-facing platforms and digital products using agile methodologies
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   Drive modernization of core IT systems and enterprise architecture
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   Oversee system integrations across internal and external platforms
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   Leverage data analytics and user insights to enhance system performance and customer experience
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   Collaborate with cross-functional teams (CX, Operations, Marketing, etc.)
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   Lead and develop teams across QA, Product Development, and Data Analytics
  </li>
 </ul>
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  🔹
  <strong>
   Requirements:
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   Minimum
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    15+ years of experience
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   in system development and integration
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   At least
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    5 years in a leadership role
   </strong>
  </li>
  <li>
   Strong expertise in
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    agile, enterprise architecture, and digital transformation
   </strong>
  </li>
  <li>
   Bachelor&rsquo;s degree in Computer Science / IT (Master&rsquo;s preferred)
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   <strong>
    Arabic language skills are mandatory
   </strong>
  </li>
 </ul>
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  💡 This is an opportunity to play a key role in shaping next-generation digital platforms within a high-impact environment.
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</div>


Digital Platforms & Systems Director

Hermès

<div>
 The Team:
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 The eCommerce team oversees all aspects of the Herm&egrave;s.com business while supporting omnichannel services as a cross-functional member within the Herm&egrave;s corporate &amp; retail network. The team deploys digital initiatives, enhances the online assortment, and optimizes the platform for ease in the user journey.
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 The Internship Program:
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 For more than 185 years, Herm&egrave;s has encouraged a culture of discovery for our clients and our people. We invite you to contribute to this legacy while exploring your own professional future. Discover new opportunities and expand your passions with the Herm&egrave;s US internship program, Generation H!
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 As part of Generation H, you will have the opportunity to join Herm&egrave;s and gain real-world, professional experience as a complement to your academic studies. In addition to the work you will provide within your specific team, you will also attend a learning-focused guest-speaker series that will provide you with exposure to various teams throughout the company; partner with a mentor who will provide feedback and coaching to support your professional skills development; network with stakeholders; and collaborate on a capstone Generation H project.
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 The internship is scheduled for January 12 &ndash; June 26, 2026 and may be Full-Time or Part-Time to accommodate your academic schedule.
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 All internships are in-person (non-remote) and based in the Herm&egrave;s US corporate headquarters located at 55 East 59th Street in New York City. Interns are paid an hourly rate of US $20.00. A Full-Time Internship will be scheduled for 37.5 hours per week, and Part-Time will be scheduled for more than 15 hours but less than 35 hours per week.
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 About the Role:
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   Assist Digital Strategy team with daily reporting on sales trend, stock movement, and CRM highlights
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   Compile competitive analyses on industry best-practices in the digital space and product offerings
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   Assist in developing market preparational tools for the eCommerce buying team ahead of buying appointment
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   Monitor daily product deliveries and relay opportunity to greater teams for product pushes
  </li>
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   Support the Men&rsquo;s &amp; Women&rsquo;s Universe team members in day-to-day responsibilities
  </li>
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   Develop a broad understanding of all eCommerce and Merchandising functions and responsibilities to provide the Digital Strategy team support across multiple divisions with cross-functional partners
   <br/>
   <br/>
  </li>
 </ul>
 All other duties assigned by supervisor.
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 About You:
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 <ul>
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   Enrolled in an Associates, Bachelor&rsquo;s or Master&rsquo;s Degree program
  </li>
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   High level of attention to detail
  </li>
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   Strong organization and research skills
  </li>
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   Comprehensive knowledge of Microsoft Office
   <br/>
   <br/>
  </li>
 </ul>
 We are looking for a candidate that has a combination of the above attributes and can perform the key functions of the role with or without reasonable accommodations.
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 <strong>
  Company Overview
  <br/>
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 </strong>
 Since 1837, Herm&egrave;s has remained faithful to its artisan business model and humanist values. We place people at the heart of what we do and aspire to make a positive impact on the world. The freedom to create, the constant search for beautiful materials, the transmission of a savoir-faire of excellence and the aesthetics of functionality define the singularity of Herm&egrave;s, a house dedicated to making highly-crafted, beautiful objects made to stand the test of time.
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 An independent, family-owned company, Herm&egrave;s is dedicated to keeping production in France through its 42 workshops, The Herm&egrave;s organization is also a truly global community with a network of 310 stores in 49 countries. Herm&egrave;s employs more than 15,000 people worldwide with over 6,000 of the workforce being Herm&egrave;s craftspeople engaged in making artisanal products, nurturing a 180+ year tradition of creativity and innovation.
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 At Herm&egrave;s, our actions for sustainable development and corporate social responsibility are founded in values passed down by generations of humble artisans who have shaped the story of our house and the integrity of our objects. The roots of Herm&egrave;s' success and longevity lie in a sense of responsibility; a quest for authenticity and respect for time and preservation of natural resources. All at Herm&egrave;s wish to leave a positive footprint on the world, a mission that's at the heart of our commitment to progress. This narrative can be experienced in a series of short films &ldquo;Footsteps Across the World&rdquo; available on our website.
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 <strong>
  OUR COMMITMENT
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 Family is at the heart of Herm&egrave;s. At Herm&egrave;s of Paris, we are committed to being a Maison for All, a home where we make efforts to generate, support and advance the values of diversity, inclusion and family both within our own walls and in the wider world. At Herm&egrave;s of Paris we look to create a diverse workforce of talented and unique individuals with different backgrounds, skillsets and worldviews that will enrich our Herm&egrave;s of Paris family. We support our individual team members' personal and professional success through a culture that values equality, individuality and fairness and through an environment where individuals can thrive and feel comfortable being their authentic selves. Beyond the walls of our Maison, we advance our DIF values through the work that we do in partnership with our community and non-profit partners.
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 At Herm&egrave;s of Paris, we are proud to be an equal opportunity workplace. It is the policy of Herm&egrave;s of Paris, Inc. that applicants for employment are recruited, selected and hired on the basis of individual merit and ability with respect to positions being filled and potential for promotion or transfer which may be expected to develop. Applicants are recruited, selected and hired without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law. In addition, personnel procedures and practices with regard to training, promotion, transfer, compensation, demotion, lay off or termination are to be administered with due regard to job performance, experience and qualifications, but without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law. Herm&egrave;s of Paris, Inc. also provides reasonable accommodations to qualified individuals with disabilities, in accordance with applicable laws.
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 We collect personal information (PI) from you in connection with your application for employment with Hermes, including the following categories of PI: identifiers, personal records, commercial information, professional or employment information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at ccpa@hermes.com. Please do not submit resumes or applications to this email address.
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 A creator, artisan and seller of high-quality objects since 1837, Herm&egrave;s is an independent, family-owned French house that employs nearly 25,185 people worldwide. Driven by its permanent entrepreneurial spirit and consistently high standards, Herm&egrave;s cultivates the freedom and autonomy of each individual through responsible management. The company perpetuates the transmission of exceptional know-how through strong territorial anchoring that respects people and resources. Sixteen artisanal m&eacute;tiers feed the creativity of the house, whose collections are presented in over 300 stores around the world.
</div>


Digital Strategy Intern (2026 Semester 2) - Generation H

Royal Caribbean Group

<div><div><div><div><div><div><b>Journey with us! </b>Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world</div>
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<div>The Royal Caribbean Group&rsquo;s Royal Caribbean International brand has an exciting career opportunity for a full time Analyst Digital Strategy on the Sales Team reporting to the AVP Product Digital Sales</div>
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<div><b>This position will work on-site in Miami Florida</b></div>
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<div><b>Position Summary:</b></div>
<div></div>
<div>Responsible for developing plans associated with the performance of our B2B eCommerce engine and the growth/retention of Automation (sales and service) across all segments (Individual and Group distribution &ndash; Espresso API and External Tools) and digital platform (CruisingPowercom) to create awareness improve conversion generate interest and drive demand/engagement This individual is also responsible for using Sales Trade Support and Service and customer insights data to target trade segments and identify opportunities to influence distribution deployment and retention This individual will compile and analyze quantitative and qualitative data to make recommendations for distribution expansion deployment initiatives product positioning product optimization call deflection and agent acquisition/retention Working across the organization (Sales Marketing Revenue Trade Support and Service and Global Offices) to establish a process and develop integrated sales training and marketing plans for products and distribution</div>
<div><br>
Collaborates with the Manager of Automation Growth to manage the conception development implementation and operation of trade brand compliance across all sales channels for Royal Caribbean International Celebrity Cruises and Silversea Resolves copyright cybersquatting and trademark infringements The overall goal managed by this position is the development and implementation of business plans tools reports analysis and procedures to grow automation unlock new revenue opportunities and drive operational efficiencies</div>
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<div><b>Essential Duties and Responsibilities:</b></div>
<div></div>
Develops and sets corporate Automation and eCommerce targets<ul><li> revenue generating and cost savings tactics</li>
Strategic Product Programs: Works hand in hand with Sales Training Trade Support and Service and Revenue Management on robust product game plans that include strategies initiatives timeline and key metrics to monitor results<li> Establish process within Sales (Sales Managers and Directors) and works with the Manager of Automation Growth to hold sales channels accountable for delivering to the plan</li>
Product Positioning: Develop new and repackage existing product messaging to help drive higher automation web performance (visits page views engagement retention conversion) APDs<li> and GTR</li>
Annual Sales Program Calendar: Develop and maintain integrated sales program calendar that tracks promotional initiatives messaging<li> impressions and spend to drive demand and achieve automation and web targets/forecast</li>
<li>Work with Sales and Trade Support and Service to provide booking and service trends that will inform the business plan and assist the Automation Specialist target accounts that have the potential to grow (sales and service)</li>
<li>Analyze customer data to drive strategy and create reports/presentations highlighting relevant and differentiating key selling points for internal and external use</li>
<li>Deployment Strategy: Provide sales and trade insight to influence strategic distribution decisions to optimize channels that agents will adopt</li>
Collaborate across all Sales channels to develop an integrated product plan to increase automation at higher yields across all regions territories<li> and segments (Individual and Group distribution)</li>
Assist the Manager of Automation Growth in developing an integrated plan<li> tracking and data insights to reduce the number of service intents performed by the call centers for online bookings</li>
Packaging: Assist the Manager of Automation Growth in developing strategic sales and marketing plans to position and increase awareness and demand for Espresso API and CruisingPower<li>com</li>
Marketing Plan: Assist the Manager of Automation Growth in developing strategic sales and marketing plans to meet or exceed automation targets Collaborate with Sales Trade Support and Service and Revenue to project manage strategic plan deliverables for each channel Provide activities update and results of marketing plan to leadership team<li> Includes being the voice of the customer</li>
Constantly monitor URL's agencies<li> third parties or others that are using our trademarked names and manage outside vendors/tools that may be contracted for this purpose</li>
Coordinate with appropriate sources to resolve copyright and trademark infringements Design develop implement<li> and disseminate to appropriate RCL departments reports of activities and resolutions</li>
Travel Agent Guidelines investigation follow up and communication<li> Design and implement a plan to monitor and enforce online advertising and internet guidelines</li>
Rebate Policy investigation follow up and communication Design and implement a robust plan to monitor and perform secret shopping<li> as well as monitor websites and other types of communication</li>
Design Develop and maintain a database of travel agency rebate policy complaints track incidents analyze data to better understand behavior patterns<li> capture communications with the travel agencies and actions taken</li>
Assist the Manager of Automation Growth with the annual business planning process; development of annual department Capital Plan strategies<li> and initiatives to support sales objectives as directed by the Senior Vice President</li>
Responsible for working with the Manager of Automation Growth and Automation Specialist to achieve corporate automation growth targets (1% - 2% year-over-year growth) across all distribution channels including the trade website CruisingPowercom and business segments for Espresso<li> API and External Booking Tools (individual and group distribution) as well as revenue generating and cost savings initiatives to reduce guest acquisition/cost of sale</li>
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<div></div><div><b>Qualifications Knowledge and Skills:</b></div>
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Bachelor&rsquo;s degree in marketing or related field Approximate 2-3 years progressive experience in Marketing or related field<ul><li> Travel category experience a plus</li>
<li>Minimum 3-5 years&rsquo; experience in a professional and analytical role and 2 years&rsquo; experience in a comparable Internet-driven or technology development environment or industry are required (or the equivalent combination of education and experience)</li>
<li>Strong project management skills required</li>
<li>Strong business and analytical acumen</li>
<li>Proven skills in financial analysis</li>
<li>Familiarity with eCommerce distribution models highly desirable</li>
<li>Must possess excellent written and verbal communication and negotiating skills</li>
Must be a highly organized self-starter able to manage multiple concurrent work streams<li> producing high quality deliverables while working with minimum supervision</li>
<li>Web experience required</li>
<li>Occasional travel required</li>
<li>Ability to present plans and ideas to all levels of employees and management</li>
<li>Ability to lead management group in brainstorming frameworks for strategic initiatives</li>
Detailed and excellent knowledge of computers Internet access and the ability to navigate within a variety of software packages including Excel Word<li> or related programs</li>
Experience with Power BI DAX SAS Python<li> SQL and other related software programs</li>
Knowledgeable on operational web tools (Jira<li> Slack)</li>
<li>Must have the ability to prioritize and manage multiple responsibilities successfully</li>
Ability to work in a complex matrix environment where priorities change rapidly<li> and tight deadlines exist is required</li>
<li>Ability to negotiate successfully and resolve conflict</li>
Must be organized and self-motivated<li> adaptable to constant change and have a strategic and creative mindset</li>
<li>Strong analytical skills</li>
<li>Ability to collaborate on strategies and craft tactical solutions to achieve strategic goals</li>
Ability to document or describe strategy and tactics implementation plans metrics<li> success factors and contingency plans is required</li>
<li>Ability to propose metrics for measuring effectiveness of tactics and be able to understand and relate data in way that will provide useful information for assessing and enhancing product offerings</li>
Knowledge of the sales process distribution channels pricing<li> and strategies</li>
Understanding of research information and performance metrics in relation to customer trends behavior<li> and preferences as well as customer needs and expectations for use in determining strategy</li>
<li>Knowledge of revenue performance management and metrics and corporate revenue expectations</li>
Knowledge of Royal Caribbean Cruises Ltd products services<li> and capabilities relative to competitors</li>
<li>Ability to assemble and lead cross-functional teams to develop and achieve automation and revenue maximization strategies that include input and buy-in from all stakeholders</li>
Ability to analyze corporate data research<li> and analysis to make recommendations for product strategy and success</li>
<li>Exhibit ability to interact with all departments and levels of management throughout organization and with external customers and companies</li>
<li>Effective internal and external communication skills for development of comprehensive and impactful communication strategy</li></ul><br>
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</div><div><div><b>We know there's a lot to consider</b> As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!</div><br>
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The position is not eligible for work authorization sponsorship</i></b></div><br>
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Agency and Third-Party Submissions</b>: Please note this is a direct search by the Company and applications through agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes Any unsolicited resumes will be considered the Company's property</div><br>
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It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment</i></div></div><br>
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<b>Nearest Major Market: </b>Miami</p></div>

Analyst, Digital Strategy

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