digital strategy lead

Wavelink Digital

<ul><li>Digital Strategy: Develop and communicate a comprehensive digital creative strategy that aligns with the brand's objectives and target audience.</li><li>Team Leadership: Lead and inspire digital creative teams, including designers, writers, web developers, and other professionals.</li><li>Concept Development: Generate innovative digital concepts and ideas for websites, apps, social media, and other digital platforms.</li><li>User Experience (UX) Design: Oversee the creation of user-friendly and visually appealing digital interfaces that provide a seamless user experience.</li><li>Content Creation: Ensure that digital content, including graphics, videos, and copy, is engaging and on-brand.</li><li>Project Oversight: Manage the entire digital creative process, from concept to execution, to ensure projects are completed successfully and on schedule.</li><li>Client Collaboration: Collaborate closely with clients to understand their digital goals and expectations, presenting creative concepts and solutions.</li><li>Quality Control: Maintain high creative standards for all digital output, conducting thorough reviews and revisions as necessary.</li><li>Budget Management: Manage digital creative budgets, allocating resources effectively and tracking expenses.</li><li>Data-Driven Decision Making: Utilise data analytics to inform creative strategies, making adjustments based on user behaviour and performance metrics.</li><li>Technology Trends: Stay updated on emerging technology trends and digital best practices to inform and enhance digital creative strategies.</li></ul>Job Type: Full-timePay: From Rs100,000.00 per monthAbility to commute/relocate:<ul><li>Korangi: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Experience:<ul><li>Creative &amp; Strategy : 2 years (Required)</li></ul>Location:<ul><li>Korangi (Required)</li></ul>Willingness to travel:<ul><li>25% (Preferred)</li></ul>Work Location: In person

Creative Manager

Zong CMPak Ltd

<div>
 
 Job Purpose:
 
 
 Lead the
 
 revenue and subscriber growth
 
 of My Zong App (MZA) as the company&rsquo;s flagship digital channel &mdash; transforming it into a full-scale Super App driving engagement, financial enablement, and lifestyle services for Zong customers.
 
 
 Job Responsibilities:
 
 <ul>
 <li>
 
 Strategic Leadership
 
 : Define and execute the digital growth strategy for MZA, positioning it as a central hub for customer engagement, commerce, and lifestyle services.
 </li>
 <li>
 
 Revenue &amp; P&amp;L Ownership
 
 : Drive digital revenue and profitability through new monetization streams including digital commerce, advertising, and fintech partnerships.
 </li>
 <li>
 
 User Growth &amp; Retention
 
 : Lead acquisition, engagement, and retention initiatives via data-driven marketing, personalized experiences, and loyalty programs.
 </li>
 <li>
 
 Product &amp; Ecosystem Expansion
 
 : Oversee introduction of new features, bundles, and mini-apps to broaden MZA&rsquo;s ecosystem relevance and value proposition.
 </li>
 <li>
 
 Partnership &amp; Platform Development
 
 : Build collaborations with fintechs, OTTs, and digital service providers to enrich MZA&rsquo;s Super App offerings.
 </li>
 <li>
 
 Analytics &amp; Performance Management
 
 : Monitor KPIs across user engagement, transactions, and conversions; translate insights into actionable business plans.
 </li>
 <li>
 
 Digital Marketing Leadership
 
 : Drive 360&deg; marketing and communication plans to strengthen MZA&rsquo;s brand presence and app adoption.
 </li>
 <li>
 
 Product Development
 
 : Lead and Support the product Development for other relevant Marketing functions and collaborate with IT/BOSS System or Digital teams for changes and up dation.
 </li>
 </ul>
 
 
 
 Eligibility Criteria (Education, Knowledge, Experience and Skills):
 
 
 
 
 Education:
 
 <ul>
 <li>
 In principle have a minimum of Bachelors Degree or above.
 </li>
 </ul>
 
 Work Experience:
 
 <ul>
 <li>
 Should have Preferably 8 yrs. or Above experience.
 </li>
 </ul>
</div>

Director Digital My Zong App (MZA) Center

redrover

<div>Director of Digital (Paid Media + SEO + Digital Optimization)

RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and reporting. You&rsquo;re driven to rigorously test, continuously improve outcomes, and uncover insights that fuel innovation. You thrive at the intersection of strategy, technology, AI, and performance&mdash;and you&rsquo;re known for balancing big-picture vision with hands-on execution. 
This is a senior player/coach role for someone who can lead digital strategy and execution across email, advertising, organic and paid search, website development (UX/UI and CRO), organic and paid social, and CRM optimization while also serving as an AI champion&mdash;actively applying AI tools to accelerate analysis, optimization, testing, and reporting. You&rsquo;ll stay close enough to the work to spot (and fix) performance issues fast, rolling up your sleeves wherever needed rather than operating solely as a coach or reviewer. 
Position Overview

RedRover Sales &amp; Marketing Strategy is an internationally award-winning, fast-growing B2B agency on a national expansion path.

The Director of Digital will own our agency&rsquo;s iterative testing and digital optimization process and lead the strategy and development of dashboards and performance reporting. You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRover&rsquo;s signature guaranteed metrics. 
Bottom line: you&rsquo;re responsible for making whatever campaign adjustments are necessary to achieve the outcomes the agency guarantees. 
 
What You&rsquo;ll Do (Key Responsibilities)

1) Lead Digital Optimization &amp; Iterative Testing
<ul>
<li>Lead the agency&rsquo;s digital optimization effort, ensuring weekly split testing within every campaign and continual refinement across client programs.</li>
<li>Regularly audit performance of digital assets and campaigns; create test roadmaps and push improvements through to results.</li>
<li>Champion a relentless culture of experimentation&mdash;this isn&rsquo;t &ldquo;set it and forget it&rdquo; testing; it&rsquo;s systematic iteration of every conceivable variable.</li>
</ul>
2) Own Paid Media Strategy &amp; Performance (Hands-On)
<ul>
<li>Direct paid media strategy and execution across platforms (Google Ads, Bing, LinkedIn, Meta, etc.).</li>
<li>Oversee keyword/audience research and competitive insights to inform targeting and spend strategy.</li>
<li>Guide ad copy and creative performance standards aimed at improving CTR, CPC, CVR, CPL, and ROAS.</li>
<li>Monitor and optimize bidding, budgeting, pacing, and platform configurations to hit performance goals.</li>
</ul>
3) Direct Integrated Digital Strategy (Paid + Organic)
<ul>
<li>Align PPC and SEO strategy to maximize search visibility and conversion impact across the funnel.</li>
<li>Lead technical/on-page/off-page SEO direction in partnership with specialists, ensuring strategies enhance</li>
<li>Collaborate with strategy, creative, UX/UI, and development teams so digital campaigns align with client goals and brand objectives.</li>
</ul>
4) Lead Reporting, Dashboards &amp; Insight Storytelling
<ul>
<li>Oversee and drive development of dashboards, analytics tools, and automated reporting systems.</li>
<li>Translate complex multi-platform data into clear, compelling visual reporting clients/ internal teams can act on.</li>
<li>Analyze trends, surface performance insights, and recommend strategic optimizations with confidence.</li> 
</ul>
5) Manage &amp; Grow the Digital Bench
<ul>
<li>Manage and mentor a team of digital experts (PPC, SEO, FED, UX/UI), setting performance expectations and growth paths.</li>
<li>Lead cross-functional collaboration and ensure commitments are met on time, with no surprises.</li>
<li>Bring forward new technologies, methodologies, and best practices that keep RedRover ahead.</li>
</ul>
6) Own and Execute the Digital Roadmap for RedRover
<ul>
<li>Lead the evolution of RedRover into an AI-first firm by actively applying emerging technologies to improve performance, speed, and insight. Build and scale the systems, talent, and processes required to support continuous innovation&mdash;while remaining hands-on where it matters most.</li>
<li>Build the organization to support technology and innovation.</li></ul> 


Required Knowledge, Skills &amp; Abilities
<ul>
<li>Deep expertise leading digital strategy across paid social, PPC, SEO, UX/UI, digital campaign management, and optimization; comfortable being hands-on when needed.</li>
<li>Extensive experience running split-testing at scale with measurable performance lift.</li>
<li>Proven ability to develop and manage comprehensive digital reporting and dashboard systems.</li>
<li>Strong leadership and mentoring skills with multidisciplinary digital teams, including international talent.</li>
<li>Proficiency with GA4, GTM, Search Console, HubSpot, Unbounce, SEMRush (or equivalent).</li>
<li>Excellent communication and presentation skills, especially simplifying complex data into decisions.</li>
<li>Demonstrated alignment with RedRover&rsquo;s Pack DNA: Results-Driven, Tenacious Ownership, Agents of Change, Self-Disciplined &amp; Accountable, Positive Culture Builders and Highly Coachable.</li></ul> 


Bonus Points
<ul>
<li>Experience with B2B categories such as manufacturing, professional services, technology, logistics, or industrial markets.</li>
<li>CRO and landing-page optimization expertise.</li>
<li>Experience building repeatable testing frameworks or playbooks for teams.</li>
<li>Strong familiarity with WRIKE or comparable PM tools.</li> 
</ul>
Why RedRover

We&rsquo;re a high-performance, culture-driven B2B agency that guarantees outcomes and backs it with relentless optimization. You&rsquo;ll lead a pack that cares about results and about each other. 
Benefits include: competitive compensation, healthcare/dental/vision, generous PTO that grows with tenure, vacation expense reimbursement, pet insurance, daycare reimbursement, fitness benefits, paid parental leave, retirement contributions, and flexible hours.</div>

Director of Digital

Anywhere Real Estate

<div>Director, Digital Strategy 
The way customers discover and engage with brands has shifted dramatically. AI now answers questions before users reach your website, traditional organic traffic is declining, and the path from awareness to conversion is more fragmented than ever.
We&rsquo;re looking for a strategic leader to navigate these changes and turn our websites into high-performing growth engines. As Director of Website Strategy, you&rsquo;ll own the revenue and lead generation strategy across our digital properties, driving measurable business impact through website optimization, advertising opportunities, and conversion rate improvements. The ideal candidate combines deep expertise in digital marketing, SEO, CRO, and data-driven insights with a relentless focus on outcomes&mdash;not just implementation. You&rsquo;ll collaborate across teams to ensure our websites deliver exceptional user experiences and journeys while fueling brand growth and revenue.
<h1 class="jobSectionHeader">What You'll Own
</h1><h2 class="jobSectionHeader">Revenue &amp; Lead Generation Strategy
</h2><div><ul><li>Own the P&amp;L for website-driven revenue, including lead generation, advertising/monetization opportunities, and conversion optimization; prioritize monetization strategies and advertising opportunities across all digital properties
</li></ul><ul><li>Set quarterly and annual targets for leads, conversions, and revenue&mdash;and build the roadmap to hit them
</li></ul><ul><li>Identify new monetization opportunities across our digital properties and build business cases for investment
</li></ul></div><h2 class="jobSectionHeader">Digital Growth Strategy
</h2><div><ul><li>Define how we win in an AI-disrupted landscape&mdash;understanding that traffic sources are shifting and adapting our strategy accordingly
</li></ul><ul><li>Champion first-party data and owned audience development as a strategic priority, reducing dependence on third-party traffic
</li></ul><ul><li>Partner with SEO, content, and technical teams to ensure our digital presence remains visible as search evolves toward AI-powered discovery
</li></ul><ul><li>Stay ahead of industry trends and educate leadership on implications for our digital strategy, including AI-driven search innovations, generative content platforms, and UX best practices
</li></ul></div><h2 class="jobSectionHeader">Conversion &amp; Customer Experience
</h2><div><ul><li>Lead conversion rate optimization initiatives, defining testing priorities and success criteria including A/B testing, personalization, and funnel optimization
</li></ul><ul><li>Ensure our websites deliver experiences that convert across devices, channels, and entry points&mdash;including AI-referred traffic
</li></ul><ul><li>Evaluate and recommend investments in on-site tools (chatbots, personalization, lead capture) based on business impact
</li></ul></div><h2 class="jobSectionHeader">Performance &amp; Accountability
</h2><div><ul><li>Define KPIs that reflect the new reality&mdash;moving beyond vanity traffic metrics to focus on lead quality, conversion rates, and revenue attribution
</li></ul><ul><li>Report to executive leadership on digital performance with clear insights and recommendations
</li></ul><ul><li>Manage agency and vendor relationships, holding partners accountable to business outcomes
</li></ul></div><h2 class="jobSectionHeader">Cross-Functional Leadership
</h2><div><ul><li>Collaborate with Marketing, Product, Engineering, and Brand teams to align digital initiatives with broader business goals and lead collaboration on website enhancements and marketing initiatives that drive engagement and conversions
</li></ul><ul><li>Translate business objectives into clear briefs for technical and creative teams
</li></ul><ul><li>Build relationships across the organization to accelerate execution and remove roadblocks 
</li></ul></div><h1 class="jobSectionHeader">What You Bring
</h1>Required
<ul><li>8+ years of experience in digital marketing, website strategy, or performance marketing roles.
</li><li>Proven track record of driving measurable revenue or lead generation growth through digital channels.
</li><li>Strong business acumen with experience owning P&amp;L or revenue targets
</li><li>Understanding of how AI is reshaping search and discovery&mdash;and what it means for business strategy (you don't need to implement, but you need to understand)
</li><li>Experience with CRO programs, A/B testing strategy, and conversion funnel optimization
</li><li>Ability to interpret analytics and translate data into strategic recommendations
</li><li>Familiarity with marketing automation platforms and lead management systems.
</li><li>Excellent communication and cross-functional collaboration skills.
</li><li>Results-oriented mindset with a passion for innovation and continuous improvement.
</li></ul>Preferred
<ul><li>Experience in real estate, financial services, or related industries involving B2B2C models with complex lead generation funnels.
</li><li>Background in managing agency relationships and holding external partners accountable
</li>Familiarity with marketing technology stack evaluation and vendor selection 
<li>
</li></ul>What You Won't Be Expected to Do
This is a strategic leadership role, not a technical execution role. You'll work with talented specialists who handle implementation. You will not be expected to:
<ul><li>Write code, implement schema markup, or configure technical SEO elements
</li><li>Build or train AI models, chatbots, or machine learning systems
</li><li>Manage day-to-day analytics reporting or dashboard creation
</li><li>Execute content creation, design, or UX implementation</li></ul></div>

Director, Digital Strategy - US Based Remote

Levntura

<div>
 
 Job Title: Head of Digital Marketing &amp; Growth
 
 
 
 
 
 
 Company:
 
 Levntura
 
 
 
 Location:
 
 New Cairo, Egypt
 
 
 
 Work Type:
 
 Hybrid
 
 
 
 Employment Type:
 
 Full-Time
 
 
 About Levntura
 
 
 
 
 Levntura is a fast-growing cultural exchange and study-abroad company operating across multiple international markets. We work across both
 
 B2C (students)
 
 and
 
 B2B (universities, sponsors, partners)
 
 models and are building a scalable, performance-driven marketing function.
 
 
 We are hiring a
 
 Head of Digital Marketing &amp; Growth
 
 to
 
 own, lead, and scale
 
 our entire digital marketing operation.
 
 
 
 
 
 This is a
 
 leadership role
 
 , not an execution-only position.
 
 
 
 
 The Role
 
 
 
 
 You will be fully responsible for Levntura&rsquo;s digital growth &mdash; strategy, execution, team leadership, and performance. You are expected to
 
 define what needs to be done
 
 , not wait to be told.
 
 
 You will work closely with top management and have direct impact on revenue, brand growth, and market expansion.
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Own and lead the
 
 entire digital marketing strategy
 
 (growth, performance, brand, and organic reach)
 </li>
 <li>
 Lead and manage the
 
 marketing team
 
 (content, performance, creative, external resources)
 </li>
 <li>
 Plan, execute, and optimize
 
 paid media campaigns
 
 across:
 </li>
 <li>
 Meta (Facebook &amp; Instagram)
 </li>
 <li>
 TikTok
 </li>
 <li>
 Google Ads
 </li>
 <li>
 LinkedIn
 </li>
 <li>
 Snapchat
 </li>
 <li>
 
 Own media buying strategy and performance outcomes
 
 (ROAS, CPL, CAC)
 </li>
 <li>
 Drive
 
 organic growth
 
 through content strategy, community, and brand storytelling
 </li>
 <li>
 
 Guide and oversee SEO strategy
 
 (direction, priorities, performance) in collaboration with SEO specialists &mdash; not manual execution
 </li>
 <li>
 Lead
 
 email marketing strategy
 
 (funnels, newsletters, automation, lifecycle campaigns)
 </li>
 <li>
 Analyze data, report insights, and continuously optimize marketing performance
 </li>
 <li>
 Build scalable marketing systems and processes, not just campaigns
 </li>
 <li>
 Align marketing initiatives with business goals and international expansion plans
 
 </li>
 </ul>
 Requirements
 
 
 
 <ul>
 <li>
 
 Minimum 5 years of experience
 
 leading successful digital marketing campaigns
 </li>
 <li>
 Proven experience
 
 leading or managing marketing / creative teams
 
 </li>
 <li>
 Strong background in both
 
 B2B and B2C marketing
 
 </li>
 <li>
 Hands-on expertise in:
 </li>
 <li>
 
 Media Buying:
 
 Meta, TikTok, Google Ads, LinkedIn, Snapchat
 </li>
 <li>
 
 Growth &amp; performance marketing
 
 </li>
 <li>
 
 Email marketing
 
 </li>
 <li>
 Strong understanding of
 
 SEO strategy
 
 and performance measurement (guidance level)
 </li>
 <li>
 Strong project management skills and ability to prioritize effectively
 </li>
 <li>
 Highly
 
 self-driven, proactive, and results-oriented
 
 </li>
 <li>
 Comfortable operating in a fast-paced, evolving environment with ownership mindset
 
 </li>
 </ul>
 What We Offer
 <ul>
 <li>
 A
 
 true leadership role
 
 with decision-making authority
 </li>
 <li>
 Hybrid work environment (New Cairo base)
 </li>
 <li>
 Opportunity to
 
 build and scale a marketing function
 
 , not inherit a rigid structure
 </li>
 <li>
 Direct visibility and impact on company growth
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
</div>

Head of Digital Marketing & Growth

Alpha Buzz CO

Own and lead the digital marketing function end-to-end. This role is accountable for strategy, execution, performance, and team development, with direct impact on lead generation and revenue growth.Key Responsibilities<ul><li>Strategy &amp; Ownership</li><li>Define and execute the company&rsquo;s digital marketing strategy</li><li>Set quarterly goals, KPIs, budgets, and channel priorities</li><li>Translate business objectives into executable marketing plans</li><li>Execution &amp; Performance</li><li>Lead SEO, paid media, content, email, and funnel optimisation</li><li>Launch, optimise, and scale paid campaigns (Google, LinkedIn, Meta)</li><li>Drive CRO across landing pages and lead funnels</li></ul>Team &amp; Process Management<ul><li>Manage and mentor interns and junior resources</li><li>Assign tasks, review outputs, and enforce quality standards</li><li>Coordinate with designers, developers, and sales teams</li></ul>Analytics &amp; Reporting<ul><li>Track performance using GA4, ad platforms, and CRM</li><li>Deliver weekly and monthly performance reports</li><li>Make data-driven decisions and corrective actions</li></ul>Requirements<ul><li>4&ndash;7 years digital marketing experience (IT/SaaS preferred)</li><li>Proven experience owning lead generation and growth metrics</li><li>Strong SEO, paid ads, and funnel optimisation expertise</li><li>Experience managing junior staff or interns</li></ul>KPIs<ul><li>Leads generated &amp; CPL</li><li>Campaign ROI</li><li>Organic traffic growth</li><li>Funnel conversion rates</li><li>Team delivery quality &amp; timelines</li></ul>Job Types: Full-time, Internship Contract length: 3 monthsWork Location: Remote

Digital Marketing Strategist For Startup

MB2 Dental

<div>Overview:<div></div><div> 
The Digital Marketing Manager guides MB2 Dental&rsquo;s B2B digital demand generation strategy, with a primary focus on SEO and paid media performance in coordination with our agency partners. Working as the in-house digital expert, this role is responsible for developing and optimizing both paid and organic digital campaigns, managing funnel performance, and driving qualified lead generation that supports MB2 partner practice growth and Carabelli Club membership.</div><div></div><div> 
As the internal lead for paid and organic digital programs, the Digital Marketing Manager ensures agency execution aligns with business objectives and budget targets while maintaining high lead-quality standards. The role leverages HubSpot to manage campaign execution, lead lifecycle strategy, marketing automation, and performance measurement across the full B2B funnel.</div><div></div><div> 
Key Responsibilities</div><ul><li>
Lead B2B digital demand generation strategy with an emphasis on SEO and on paid media channels, including paid search, paid social, display, and retargeting.</li><li>
Support SEO and website optimization initiatives to improve landing page performance and overall demand capture.</li><li>
Partner with paid media agency partners, providing strategic direction, campaign goals, budget guidance, and performance feedback.</li><li>
Review agency plans, targeting strategies, creative concepts, and media recommendations to ensure alignment with MB2 Dental&rsquo;s growth objectives.</li><li>
Monitor paid media performance and partner closely with agencies to optimize cost-per-lead, lead quality, conversion rates, and ROI.</li><li>
Use HubSpot to support digital campaigns through landing pages, forms, email follow-up, workflows, lead routing, and lifecycle tracking.</li><li>
Ensure accurate attribution, lead capture, and handoff to Business Development, aligned with SLAs and pipeline goals.</li><li>
Partner with internal stakeholders to develop campaign messaging, offers, and digital assets that resonate with a B2B dental audience.</li><li>
Build and maintain dashboards and reports to track campaign performance, funnel metrics, and revenue contribution.</li><li>
Analyze results to identify trends and provide data-driven recommendations to improve digital efficiency and scalability.</li></ul><div>
Tools &amp; Platforms</div><ul><li>
HubSpot CRM and Marketing Hub (email, workflows, landing pages, reporting)</li><li>
Paid media platforms such as Google Ads, LinkedIn, Facebook/Instagram</li><li>
Understanding of Google Analytics, Search Console, and SEO tools like Ahrefs/ SEMrush</li><li>
WordPress CMS for website content updates, landing page coordination, and performance optimization support</li></ul><div>
Qualifications</div><ul><li>
 5&ndash;7 years of experience in B2B digital marketing or demand generation is required</li><li>
Proven experience managing and optimizing paid media programs through agency partners</li><li>
Strong understanding of B2B funnel dynamics, lead quality, and pipeline attribution</li><li>
Hands-on experience using HubSpot for campaign execution, automation, and reporting</li><li>
Working knowledge of SEO and website optimization best practices</li><li>
Strong analytical skills with the ability to interpret performance data and guide optimization decisions</li><li>
Excellent communication, project management, and cross-functional collaboration skills</li></ul><div></div><div> 
INDHRM200</div></div>

Digital Marketing Manager

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