digital strategy manager

HR Ways

Client Company Introduction: ﻿ The company ﻿empowers brands with emotional commerce and intelligent design solutions, driving business results through creative technology and innovative thinking.﻿﻿Opening: Digital Marketing ManagerJob Descriptions: ﻿*The Digital Marketing Manager﻿ at the company will spearhead the firms digital marketing strategy and execution across internal brands and client portfolios. This role demands a strategic thinker with strong leadership, analytical, and creative capabilities*, capable of making data-driven decisions that deliver measurable results.As a client-facing leader, the Digital Marketing Manager﻿ will manage cross-platform strategies (TikTok, Meta, Amazon, Walmart, Shopify, LinkedIn, and Google), oversee campaign performance, and guide a multidisciplinary marketing team to achieve growth and visibility objectives for both the company and its clients﻿Key Responsibilities1. Strategic Leadership &amp; Digital Growth<ul><li>Develop, implement, and oversee comprehensive digital marketing strategies across all major platforms.</li><li>Align campaigns with corporate and client objectives ensuring measurable ROI and audience engagement.</li><li>Build digital growth plans encompassing SEO, SEM, paid media, content marketing, influencer outreach, and performance tracking.</li><li>Lead digital transformation initiatives for client projects and internal brand positioning.</li></ul>2. Client Relationship &amp; Account Management<ul><li>Serve as the primary client liaison for digital marketing initiatives.</li><li>Translate client goals into strategic campaigns and actionable marketing roadmaps.</li><li>Conduct performance reviews and data-driven presentations for clients and leadership.</li><li>Support business development with marketing insights, proposal contributions, and digital strategy presentations.</li></ul>3. Team Leadership &amp; Mentorship<ul><li>Lead and mentor the digital marketing team fostering a culture of creativity, accountability, and learning.</li><li>Assign objectives and oversee execution across design, content, performance, and analytics teams.</li><li>Drive operational excellence by defining SOPs and ensuring adherence to best practices.</li><li>Recruit, train, and evaluate team members for continuous professional growth.</li></ul>4. Performance Marketing &amp; Analytics<ul><li>Manage high-budget campaigns on Google Ads, Meta, TikTok, Amazon, and LinkedIn platforms.</li><li>Supervise Shopify, Amazon, and Walmart eCommerce performance optimization, including ad strategy, A/B testing, and content optimization.</li><li>Track KPIs such as CTR, CPA, ROAS, and conversion rates and apply insights to optimize outcomes.</li><li>Present monthly analytics dashboards and performance reviews to the executive leadership team.</li></ul>5. Brand, Content &amp; Creative Direction<ul><li>Oversee all digital content creation ensuring consistent storytelling and brand tone.</li><li>Collaborate with creative designers and copywriters to deliver innovative, platform-specific assets.</li><li>Ensure brand messaging aligns across social, website, email, and eCommerce platforms.</li><li>Approve campaign visuals, product banners, and content calendars before execution.</li></ul>6. Innovation &amp; Trend Analysis<ul><li>Stay updated with evolving digital platforms, technologies, and algorithm changes.</li><li>Introduce innovative strategies to leverage new media opportunities (e.g., AI tools, automation, influencer marketing).</li><li>Identify emerging trends relevant to consulting, SaaS, and eCommerce sectors.﻿</li></ul>Qualifications &amp; Experience<ul><li>Bachelors or Masters degree in Marketing, Business Administration, or a related field.</li><li>4+ years of experience in digital marketing, including 3+ years in a leadership or strategic role.</li><li>Proven record of managing large-scale, multi-channel campaigns and client-facing marketing engagements.</li><li>Strong expertise in SEO, PPC, content strategy, and performance marketing.</li><li>Experience with Amazon Seller Central, Walmart Connect, Shopify, and TikTok Ads Manager.</li><li>Excellent leadership, analytical, and presentation skills.</li><li>Proficiency in tools like Google Analytics, Meta Business Suite, SEMrush, Ahrefs, HubSpot, and Data Studio is very important.</li></ul>Core Competencies<ul><li>Strategic Leadership &amp; Decision-Making</li><li>Client Communication &amp; Stakeholder Management</li><li>Multi-Channel Campaign Strategy</li><li>Data-Driven Performance Optimization</li><li>Brand Storytelling &amp; Creative Oversight</li><li>Team Development &amp; Mentorship</li><li>Market Research &amp; Trend Foresight</li></ul>Performance Indicators (KPIs)<ul><li>Campaign ROI and conversion improvement</li><li>Client satisfaction and retention levels</li><li>Growth in social and eCommerce visibility</li><li>Team performance and project delivery consistency</li><li>Revenue contribution from digital channels</li><li>Innovation and adoption of new digital tools</li></ul>﻿Other Details: ﻿﻿Experience: 4+ years ﻿Timing: ﻿1pm-10pm or 11am-8pm ﻿﻿Working Days: ﻿Monday to Friday﻿ ﻿﻿Working Mode: Onsite - Full Time ﻿﻿Salary: Depends on experience/expertise ﻿﻿Location: Karachi, PakistanJob Type: Full-timeWork Location: In person

Digital Marketing Manager

Wolfox Global Technologies

The Digital Marketing Manager﻿ at the company will spearhead the firms digital marketing strategy and execution across internal brands and client portfolios. This role demands a strategic thinker with strong leadership, analytical, and creative capabilities, capable of making data-driven decisions that deliver measurable results.As a client-facing leader, the Digital Marketing Manager﻿ will manage cross-platform strategies (TikTok, Meta, Amazon, Walmart, Shopify, LinkedIn, and Google), oversee campaign performance, and guide a multidisciplinary marketing team to achieve growth and visibility objectives for both the company and its clients ﻿KeyResponsibilities1. Strategic Leadership &amp; Digital Growth: Develop, implement, and oversee comprehensive digital marketing strategies across all major platforms. Align campaigns with corporate and client objectives ensuring measurable ROI and audience engagement. Build digital growth plans encompassing SEO, SEM, paid media, content marketing, influencer outreach, and performance tracking. Lead digital transformation initiatives for client projects and internal brand positioning.2. Client Relationship &amp; Account Management: Serve as the primary client liaison for digital marketing initiatives. Translate client goals into strategic campaigns and actionable marketing roadmaps. Conduct performance reviews and data-driven presentations for clients and leadership. Support business development with marketing insights, proposal contributions, and digital strategy presentations.3. Team Leadership &amp; Mentorship: Lead and mentor the digital marketing team fostering a culture of creativity, accountability, and learning. Assign objectives and oversee execution across design, content, performance, and analytics teams. Drive operational excellence by defining SOPs and ensuring adherence to best practices. Recruit, train, and evaluate team members for continuous professional growth.4. Performance Marketing &amp; Analytics: Manage high-budget campaigns on Google Ads, Meta, TikTok, Amazon, and LinkedIn platforms. Supervise Shopify, Amazon, and Walmart eCommerce performance optimization, including ad strategy, A/B testing, and content optimization. Track KPIs such as CTR, CPA, ROAS, and conversion rates and apply insights to optimize outcomes. Present monthly analytics dashboards and performance reviews to the executive leadership team.5. Brand, Content &amp; Creative Direction: Oversee all digital content creation ensuring consistent storytelling and brand tone. Collaborate with creative designers and copywriters to deliver innovative, platform-specific assets. Ensure brand messaging aligns across social, website, email, and eCommerce platforms. Approve campaign visuals, product banners, and content calendars before execution.6. Innovation &amp; Trend Analysis: Stay updated with evolving digital platforms, technologies, and algorithm changes. Introduce innovative strategies to leverage new media opportunities (e.g., AI tools, automation, influencer marketing). Identify emerging trends relevant to consulting, SaaS, and eCommerce sectors.Qualifications &amp; ExperienceBachelors or Masters degree in Marketing, Business Administration, or a related field.4+ years of experience in digital marketing, including 3+ years in a leadership or strategic role.Proven record of managing large-scale, multi-channel campaigns and client-facing marketing engagements.Strong expertise in SEO, PPC, content strategy, and performance marketing.Experience with Amazon Seller Central, Walmart Connect, Shopify, and TikTok Ads Manager.Excellent leadership, analytical, and presentation skills. Proficiency in tools like Google Analytics, Meta Business Suite, SEMrush, Ahrefs, HubSpot, and Data Studio is very important.Performance Optimization Brand Storytelling &amp; Creative Oversight TeamOther Details: ﻿﻿ Experience: 4+ years﻿Timing: ﻿1pm-10pm or 11am-8pm﻿﻿Working Days: ﻿Monday to Friday﻿﻿﻿Working Mode: Onsite - Full Time﻿﻿Salary: Depends on experience/expertise﻿﻿Location: Karachi, PakistanJob Type: Full-timeApplication Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li><li>Do you have Proven record of managing large-scale, multi-channel campaigns and client-facing marketing engagements?</li><li>Do you have strong expertise in SEO, PPC, content strategy, and performance marketing?</li><li>Do you have experience in TikTok content creation, Amazon/Walmart advertising, and Shopify campaign execution?</li><li>Do you have experience with Amazon Seller Central?</li><li>Do you have experience with Walmart Connect, Shopify, and TikTok Ads Manager?</li></ul>Work Location: In person

The New York Academy of Medicine

<div>
 
 
 Job Title:
 
 Digital Manager
 
 
 
 
 
 
 Department:
 
 Marketing &amp; Communications
 
 
 
 
 
 
 About New York Academy of Medicine:
 
 
 
 
 
 
 New York Academy of Medicine (NYAM) is a leading voice for innovation in population health. Throughout its 178-year history, NYAM has championed bold changes to the systems that perpetuate health inequities and keep all communities from achieving healthier and longer lives (healthspan). Focusing on societal, environmental, and institutional factors that influence health, the NYAM team collaborates with partners in academia, government, community-based organizations, and others to promote policies, programs, and community needs that contribute to health for all. Today, this work includes innovative research that distinctively values community input for maximum impact. Combined with NYAM&rsquo;s historic library, a global journal and with the support of 1,800 accomplished Fellows and Members, NYAM&rsquo;s impact as a population health leader continues.
 
 
 
 
 
 
 Department Summary:
 
 
 
 
 
 
 Marketing &amp; Communications is responsible for management of the NYAM brand, developing and implementing organization-wide and individual unit strategic marketing and public relations initiatives as well as management of all digital properties including websites, social media and email. As an integral part of the public engagement efforts of NYAM, Marketing &amp; Communications also contributes to creating engaging events and experiences for NYAM constituencies under the direction of Director of Marketing &amp; Communications. Marketing &amp; Communications also supports growth and management of key strategic alliances that further NYAM's mission.
 
 
 
 
 
 
 Position Summary/Overview:
 
 
 
 
 
 
 Reporting to the Director, Marketing and Communications, the
 
 Digital Manager
 
 fills a critical planning and operational role in the development and execution of New York Academy of Medicine's digital ecosystem including website, integration of microsites, email communications, CRM-Integrated workflows, and analytics. The Digital Manager has strong technical skills, the ability to both plan and execute digital strategies, is a creative problem solver and has a track record of team contributions.
 
 
 
 
 
 
 Essential Duties and Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Manage and administer the NYAM web presence, including the organization&rsquo;s main site, the integration of historic programmatic micro-sites, and ad hoc digital publications.
 </li>
 <li>
 Oversee WordPress functionality Including templates, plugins, user workflows, and vendor collaboration.
 </li>
 <li>
 Implement and maintain SEO and accessibility best practices across all digital platforms.
 </li>
 <li>
 Cross functional collaboration &amp; strategy. Collaborate with key stakeholders across divisions to plan and implement digital solutions across web, email, CRM, and events.
 </li>
 <li>
 Manage constituency bulk email efforts including email creation/programming, scheduling/deployment, list building/management and tracking results.
 </li>
 <li>
 Develop and optimize email approach through segmentation, A/B testing, and performance measurement.
 </li>
 <li>
 Ensure integration between Salesforce, email marketing systems, and event registration tools.
 </li>
 <li>
 Working collaboratively with IT and key stakeholders for email list creation and maintain accurate user data flows between digital platforms
 </li>
 <li>
 Create and manage multimedia content including image slideshows, video uploads &amp; embeds, audio files &amp; embedded web content.
 </li>
 <li>
 Responsible for tracking, reporting and maintaining records of website, email and campaign performance.
 </li>
 <li>
 Leverage AI and predictive analytics to identify growth opportunities, improve audience targeting, and increase marketing efficiency.
 </li>
 <li>
 Lead digital analytics across GA4, Tag Manager, CRM, and email platforms, translating insights into actional recommendations.
 </li>
 <li>
 Play an integral role in Communications &amp; Marketing team, providing insights on goal/plan development and execution in addition to the day-to-day functions of the position.
 </li>
 <li>
 Manage external web agency and liaise with other digital consultants as required.
 </li>
 <li>
 Support colleagues by sharing digital best practices and fostering a collaborative, mission-aligned team culture.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Minimum of 3-5 years of experience in digital management and a bachelor&rsquo;s degree required.
 </li>
 <li>
 Other requirements include experience with CMS management with strong proficiency in WordPress; experience with modern email management and delivery systems; experience with CRM integration such as Salesforce; experience with Google Analytics &amp; Google Tag Manager; and experience with SEO and digital optimization best practices across platforms.
 </li>
 <li>
 Experience with Office Suite applications including Word, Excel and PowerPoint.
 </li>
 <li>
 Ability to work independently, move projects from strategy to concept, through launch and optimization, and handle multiple and often competing deadlines.
 </li>
 <li>
 Demonstrated ability to provide digital recommendations to stakeholders with varying technical expertise.
 </li>
 <li>
 Strong management, verbal and communications skills with the ability to work in a team environment as well as independently.
 </li>
 <li>
 Excellent analytical, communication, and organizational skills required
 </li>
 <li>
 Strong problem solving, conceptual, technical, and interpersonal skills required.
 </li>
 <li>
 Ability to maintain and communicate digital metrics, results, and recommendations to stakeholders with different levels of technical expertise.
 </li>
 <li>
 Demonstration of progressively responsible positions and a track record of success desired.
 </li>
 <li>
 Staff NYAM public programming in-person, virtual and public events when necessary and collaborate on occasional intradepartmental initiatives and additional tasks/responsibilities as assigned.
 </li>
 </ul>
 
 
 
 
 This position is based in New York City. Staff work in a hybrid environment with some flexibility, pending the needs of the department. The current expectation of this position is a minimum of two days a week on-site, in addition to staff or organizational events. NYAM is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status. NYAM is an affirmative action employer. As an organization whose primary focus is health equity, NYAM is committed to creating a diverse and inclusive environment for all employees.
 
 
 
 
 
 NYAM offers competitive benefits, generous paid time off and holidays, professional development opportunities, and a flexible work environment. The salary range for this position is $85,000 to $95,000 commensurate with experience. Interested candidates should email: MarNYAM@nyam.org.
 
</div>

Digital Manager

Whiteboard Marketing

<div>Strategic Account Manager &ndash; Digital Marketing 
Location: Columbus, Ohio (Hybrid or Remote) 
Type: Full-Time Employee 
We are a national digital dental marketing agency celebrating 20 years of helping practices grow. We&rsquo;re looking for a Strategic Account Manager who thrives on building trusted client relationships, leading cross-functional teams, and delivering measurable marketing success. 
This position serves as an outsourced marketing director for multiple clients&mdash;developing strategy, managing deliverables, and driving performance across digital channels. The ideal candidate is both relationship- and results-driven, with a deep understanding of how digital marketing fuels business growth. 
What You&rsquo;ll Do
<ul><li>Serve as the primary point of contact and trusted advisor for assigned clients.</li><li>Develop and execute digital marketing strategies tailored to each client&rsquo;s goals and market position.</li><li>Lead and coordinate internal teams and external partners to deliver best-in-class marketing outcomes.</li><li>Monitor, analyze, and report on campaign performance and web metrics to drive continuous improvement.</li><li>Consult and collaborate with clients on opportunities for growth through new or expanded services.</li><li>Stay current with emerging digital marketing trends and technologies to keep clients&mdash;and our agency&mdash;at the forefront.</li><li>Present digital strategies and results to clients, ensuring they understand the ROI and long-term value of our work.</li></ul> 
What You Bring
<ul><li>5+ years of account management experience, preferably within a digital marketing agency.</li><li>Strong understanding of SEO, SEM, PPC, website development, local SEO, online reviews, and social media strategy.</li><li>Proven ability to manage multiple clients and projects simultaneously while maintaining exceptional attention to detail.</li><li>Hands-on experience with Google Ads, Google Analytics, and reporting dashboards.</li><li>Excellent communication, presentation, and consultative sales skills.</li><li>Strategic thinker with strong analytical and problem-solving abilities.</li><li>Proficiency with MS Office Suite, Google Workspace, project management tools, and email marketing systems.</li><li>Bachelor&rsquo;s degree in Marketing, Communications, or a related field.</li><li>Willingness to travel up to 25% for client meetings or company events.</li></ul> 
Preferred Experience
<ul><li>Previous healthcare or dental industry experience a plus.</li><li>Prior agency experience and/or experience managing marketing initiatives across multiple industries or verticals.</li><li>Familiarity with website development processes, content strategy, or integrated campaign planning.</li></ul> 
Who You Are
<ul><li>You&rsquo;re a client-first relationship builder who thrives on helping others succeed.</li><li>You&rsquo;re organized, proactive, and detail-oriented&mdash;able to balance strategic vision with tactical execution.</li><li>You&rsquo;re a collaborative team player who leads with positivity and accountability.</li><li>You&rsquo;re passionate about continuous learning and staying ahead of digital marketing trends.</li></ul> 
What We Offer
<ul><li>Competitive compensation (based on experience)</li><li>401(k) with company match</li><li>Medical, dental, and vision insurance</li><li>Paid vacation and holidays</li><li>Hybrid or remote work flexibility (Ohio-based candidates preferred)</li><li>The opportunity to make an impact in a growing, innovative agency that values relationships, creativity, and results.</li></ul> 
Join a team that&rsquo;s passionate about client success&mdash;and yours. 
Equal Opportunity Employer

Whiteboard Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all contractors and collaborators. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or veteran status.</div>

Strategic Account Manager - Digital

Donna Klein Jewish Academy

Digital Strategy &amp; Content Manager About UsDonna Klein Jewish Academy (DKJA) is a premier community Jewish day school dedicated to fostering academic excellence, character development, and a deep connection to Jewish values. Located in Boca Raton, Florida, DKJA provides an engaging, student-centered learning environment where educators inspire young minds to think critically, communicate effectively, and develop a lifelong love of learning.Position SummaryDonna Klein Jewish Academy (DKJA) seeks a creative and forward-thinking Digital Strategy &amp; Content Manager to lead the strategy, execution, and optimization of the school&rsquo;s digital presence. This role advances brand visibility, enrollment, community engagement, and philanthropic support through high-impact storytelling, strategic content development, and data-informed decision-making.Key ResponsibilitiesDigital Strategy &amp; Leadership● Develop and implement a comprehensive digital content strategy aligned with enrollment, retention, community engagement, and philanthropic goals● Understand how prospective families research schools and shape content to strengthen DKJA&rsquo;s market position● Stay current on digital marketing trends, emerging platforms, and best practices to maintain a competitive position in the Jewish and independent school landscape● Ensure visual and narrative brand consistency across all digital channelsHigh-Impact Multimedia Production● Produce compelling written, visual, and multimedia content for social media, website, admissions and development campaigns, newsletters, and school communications● Capture high-quality photography and short-and long form, video highlighting, academics, athletics, fine arts, Jewish life, special events and programs, student experiences and alumni achievements● Provide real-time storytelling, including livestream coverage of school events● Develop, produce, and edit podcast episodes that highlight school life, thought leadership, and community stories for internal and external audiences.● Maintain and curate a comprehensive digital asset librarySocial Media Strategy and Audience Growth● Lead strategy and growth of DKJA&rsquo;s social media presence● Develop editorial calendars that reflect school life, culture, and strategic priorities● Create platform-native content designed to increase engagement, reach, and conversion● Monitor performance and refine strategy based on analyticsWebsite &amp; Digital Optimization● Manage and enhance website content to strengthen storytelling, increase inquiry, and improve user experience● Oversee search engine optimization (SEO), accessibility standards, and performance optimization● Collaborate with internal stakeholders and external partners to plan and execute web updates, landing pages, and micrositesAnalytics &amp; Performance Measurement● Track and analyze digital performance across website, email and social channels using analytics tools (e.g. Google Analytics, social media dashboards, Blackbaud)● Use data to refine content strategy, improve user experience, and support enrollment, retention, development and community engagement goalsQualifications ● Passion for translating the energy of school life and the richness of the Jewish educational experience into meaningful stories that inspire and engage● Experience in multimedia production, digital marketing, or mission-driven storytelling● Experience managing website content and social media platforms● Demonstrated expertise in photography, short and long-form videography and cinematic editing● Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop), CapCut, Canva, or comparable tools● Experience with digital advertising platforms (e.g. Meta, Niche, TikTok, LinkedIn, X, search and display advertising platforms)● Portfolio showcasing high-quality visual and multimedia storytelling across photography, video, social media, and web campaigns is highly encouraged● Strong narrative writing, editing, interviewing and project management skills. Writing samples that demonstrate narrative storytelling are encouraged● Highly organized, self-directed, and collaborative● Ability to work some evenings and weekends as needed for event coverageWhat we Offer: ● At Donna Klein Jewish Academy, we believe that supporting our employees allows them to bring their best to our students and community. We offer a comprehensive benefits package that includes medical, dental, and vision insurance, as well as employer-paid short-term disability, long-term disability, and life insurance. Employees are also eligible to participate in our 403(b) retirement savings program and receive paid vacation and time off. Beyond benefits, DKJA is proud to foster a collaborative and close-knit community where faculty and staff work together in a supportive environment dedicated to education, growth, and shared purpose.Benefits:<ul><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Retirement plan</li><li>Vision insurance</li></ul>Work Location: In person

Digital Strategy and Content Manager

Vertex Pharmaceuticals

<div>Job Description
Position Summary:
We are seeking a highly strategic Digital Marketing Manager to join our pharmaceutical marketing team. This individual will partner closely with therapeutic area teams to shape and execute digital strategies that drive disease awareness, thought leadership, and stakeholder engagement across global markets. The role will utilize social listening, search analytics and other digital landscape analysis techniques to inform business strategy and optimize patient and HCP engagement.
Key Responsibilities:
<ul><li>Digital Strategy &amp; Landscaping
<ul><li>Lead digital landscaping across assigned disease areas to identify emerging trends, competitive activities, audience behaviors, and innovation opportunities.
</li><li>Translate insights into actionable strategies to guide digital engagement, content development, and market-shaping activities.
</li><li>Partner with brand teams and cross-functional insight generation stakeholders to align digital strategies with business objectives and local market execution.
</li></ul></li></ul><ul><li>Digital Opinion Leader (DOL) Engagement
<ul><li>Lead in identifying, profiling, and engaging Digital Opinion Leaders (HCPs, patient advocates, and influencers) across multiple channels and platforms.
</li><li>Drive DOL activation strategies that are compliant, scalable, and measurable.
</li><li>Collaborate with medical, legal and regulatory teams to ensure compliant execution and risk mitigation.
</li><li>Establish metrics to measure the effectiveness of DOL partnerships and their impact on disease area strategies.
</li></ul></li></ul><ul><li>Social Listening &amp; Search Analytics Insights
<ul><li>Lead social listening and search analytics programs to better understand online opportunities with HCP, patient, and advocacy communities.
</li><li>Analyze insights to understand sentiment, unmet needs, content opportunities, and reputational risks.
</li><li>Provide data-driven recommendations to inform content creation, disease awareness campaigns, and corporate reputation management.
</li></ul></li></ul><ul><li>Cross-Functional Leadership
<ul><li>Serve as the subject matter expert in digital innovation for assigned disease areas.
</li><li>Partner with local affiliates, agencies, and cross-functional stakeholders (Marketing, Medical, Legal, Regulatory, Corporate Communications, Competitive Insights) to drive alignment, scalability, and best practices.
</li><li>Manage agency partners and digital vendors to deliver high-quality, compliant, and impactful outputs.
</li><li>Act as a champion for digital transformation, sharing best practices and building organizational capability.
</li></ul></li></ul>Qualifications:
<ul><li>Bachelor&rsquo;s degree required.
</li><li>5+ years of experience in digital marketing, digital strategy, or digital engagement, preferably within the pharmaceutical or healthcare industry.
</li><li>Proven track record of managing digital programs.
</li><li>Demonstrated experience in social listening platforms, influencer marketing/DOL identification, and digital analytics.
</li><li>Strong understanding of regulatory, compliance, and privacy considerations in pharmaceutical marketing.
</li><li>Excellent communication, stakeholder management, and cross-functional leadership skills.
</li><li>Ability to translate complex data and insights into actionable business strategies.
</li></ul>Pay Range:
$120,000 - $180,000
Disclosure Statement:
<div><div><div><div>The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
</div></div></div></div>Flex Designation:
Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status:
In this Hybrid-Eligible role, you can choose to be designated as:
 
1. Hybrid : work remotely up to two days per week; or select
 
2. On-Site : work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex&rsquo;s Policy on Flex @ Vertex Program and may be changed at any time.
#LI-Hybrid 
 
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com</div>

Perrigo

<div>At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill&reg;, Compeed&reg;, Solpadeine&reg;, NiQuitin&reg;, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging. 
Join us on our One Perrigo journey as we evolve to win in self-care.<div><div><div><h2 class="jobSectionHeader"> 
Description Overview</h2></div><div>
The Digital Manager is responsible for delivering Perrigo&rsquo;s end‑to‑end consumer experience across digital touchpoints &mdash; including brand.com sites, retailer PDPs, digital shelf optimization, retail media, and emerging AI‑driven shopping environments. This role blends digital strategy, content excellence, analytics, and cross‑functional leadership to ensure consumers can easily discover, understand, and choose Perrigo products wherever they shop. 
The Digital Manager will partner closely with various teams across the organization (ie. Brand, eCommerce, Insights, Medical, Legal, Regulatory, IT, and Global Consumer Experience team) to drive digital consistency, improve conversion, optimize digital content, and deliver a best‑in-class experience across channels. 
Remote US based role preferable in the EST or CST time zone.</div></div><div><div><h2 class="jobSectionHeader">
Scope of the Role</h2></div><div>
1. Digital Experience Ownership<ul><li>
Lead the execution of category/brand strategy, optimization, and governance of digital touchpoints across brand sites, retailer PDPs, and digital shelf environments.</li><li>
Ensure branded content meets CX principles of clarity, accessibility, compliance, and machine-readability for retail bots and agentic shopping engines.</li><li>
Translate consumer insights into actionable digital improvements across the path to purchase.</li></ul>
2. PDP &amp; Digital Shelf Optimization<ul><li>
Own best‑in‑class PDP execution (title, bullets, A+ content, imagery, video, ratings &amp; reviews).</li><li>
Partner with eCommerce and brand teams to implement content that drives traffic, conversion, and repeat purchases.</li><li>
Maintain content quality checklists and implement continuous improvement based on analytics and competitive auditing.</li><li>
Maintain digital compliance and QA processes across PDPs, brand sites, and content systems.</li></ul>
3. Omnichannel Content Strategy<ul><li>
Manage scalable content frameworks for regional team.</li><li>
Ensure all digital assets (copy, images, video, A+ modules) meet accessibility, regulatory, and CX‑centric standards.</li><li>
Lead the creation of mobile‑first, agent‑readable content including gallery tiles, structured data, and consumer-friendly benefit communication.</li><li>
Identify opportunities to optimize Perrigo content for AI search, multimodal agents, and retail chat assistants.</li></ul>
4. Digital Insights &amp; Performance Analytics<ul><li>
Use data to diagnose content, UX, media, and conversion gaps across key retail partners.</li><li>
Track KPIs such as conversion, PDP traffic, content audit scores, search rank, and retail media efficiency.</li><li>
Lead test‑and‑learn programs (A/B tests on PDP copy, imagery, claims placement, etc.) to drive measurable improvements.</li></ul>
5. Collaboration &amp; Cross‑Functional Leadership<ul><li>
Partner with Brand Marketing to bring claims, innovation stories, and consumer education to life digitally.</li><li>
Collaborate with eCommerce Sales to support retailer‑specific requirements and retail readiness.</li><li>
Work with Medical/Legal/Regulatory teams to ensure compliant claims and content accuracy across all digital surfaces.</li><li>
Coordinate with Global CX and IT teams on platform enhancements, automation, and future-state consumer experience architecture.</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Experience Required</h2></div><div><ul><li>
Bachelor&rsquo;s degree in Marketing, Digital Commerce, Communications, Business, or related field.</li><li>
6+ years of experience in digital marketing, eCommerce, digital shelf management, or consumer experience roles.</li><li>
Experience in working with Amazon, Walmart, CVS and omnichannel retail platforms in the US and Canada.</li><li>
Strong understanding of retail media, SEO/SEM, PDP optimization, and omnichannel content development.</li><li>
Experience interpreting digital analytics and turning insights into action.</li><li>
Skilled in managing creative agencies, content workflows, and cross-functional teams.</li></ul>
Preferred<ul><li>
Experience in OTC, self-care, consumer healthcare, or CPG categories.</li><li>
Familiarity with AI-driven shopping environments, multimodal agents, and emerging retail technologies.</li><li>
Experience with DAM/CMS tools, PIMs, or digital content automation platforms.</li></ul> 
Key Competencies<ul><li>
Consumer-Obsessed Mindset: Puts consumer needs, clarity, and experience quality at the center of decisions.</li><li>
Digital Expertise: Deep understanding of modern digital shelf expectations and omnichannel behaviors.</li><li>
Analytical Rigor: Able to interpret data to diagnose problems, refine content, and improve performance.</li><li>
Cross-Functional Collaboration: Works effectively across Marketing, eCommerce, IT, Medical, Legal, Regulatory, and global teams.</li><li>
Agility &amp; Innovation: Comfortable operating in a fast-paced environment and embracing new digital technologies.</li></ul></div></div></div>
Benefits 
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Find out more about Total Rewards at Perrigo. 
Hybrid Working Approach 
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles. 
We are proud to be included in the Forbes list of &quot;America's Best Employers by State 2024&quot;. Find out more here 
Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you. 
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo</div>

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