digital strategy specialist

Tata Consultancy Services

<div>
 
 
 Role
 
 - Digital Marketing Omni Experience
 
 
 
 Shift
 
 - Night shift
 
 
 
 Experience
 
 - 4 - 8 years
 
 
 
 
 
 
 Job Description-
 
 
 
 
 
 
 Omni Experience Content Specialist
 
 
 
 
 
 Support omni-channel experience by developing and executing content strategies for B2B and B2C channels,
 
 
 ensuring consistency and engagement across all touchpoints.
 
 
 
 
 
 Content Development &amp; Execution
 
 
 Create and manage content for multiple channels including web, social media, email, and in-store.
 
 
 Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment.
 
 
 Collaborate with creative and marketing teams to deliver high-quality assets.
 
 
 Omni-Channel Strategy Support
 
 
 Assist in implementing omni-channel content strategies to enhance customer experience.
 
 
 Ensure seamless integration of content across digital and physical platforms.
 
 
 Performance Monitoring &amp; Optimization
 
 
 Track content performance metrics (engagement, conversion, reach).
 
 
 Recommend improvements based on analytics and customer feedback.
 
 
 Cross-Functional Collaboration
 
 
 Work closely with category managers, ecommerce teams, and marketing leads.
 
 
 Coordinate with technical teams for content publishing and updates.
 
 
 
 
 
 
 Skills:
 
 
 
 Strong writing and editing skills for diverse audiences.
 
 
 Familiarity with CMS platforms and digital marketing tools.
 
 
 Ability to manage multiple projects and meet deadlines.
 
 
 &bull; Timely delivery of omni-channel content.
 
 
 &bull; Increased engagement and conversion across B2B and B2C channels.
 
 
 &bull; Consistency and quality of content across platforms.
 
</div>

Digital Specialist

Splash Sol

Role Title: Digital PR &amp; Outreach SpecialistType: Part-Time / FreelancerReports To: SEO StrategistRole SummaryYou will be responsible for earning high-authority, niche-relevant backlinks through digital PR, outreach, journalist pitching, resource page placements, guest posting, and contextual insertions. This role focuses on safe, sustainable link building across multiple brands while improving domain authority and organic visibility.Your work must follow white-hat, high-quality, relevance-focused link acquisition standards.Key ResponsibilitiesDaily / Weekly Tasks<ul><li>Pitch journalists, bloggers, editors, publishers, niche websites, and industry-relevant platforms (HARO, Qwoted, PressPlugs, email outreach, prospecting lists).</li><li>Build and maintain outreach pipelines across:</li><li>Academic publications</li><li>Business/industry sites</li><li>High-quality blogs</li><li>EDU-related resources (when possible)</li><li>General authority sites with topical relevance</li><li>Secure 12-15 high-quality backlinks per month, focusing on relevance + authority.</li><li>Maintain a consistent backlink distribution across assigned websites (SEO strategist will define monthly distribution).</li><li>Build prospect lists for guest posts and link insertions.</li><li>Collaborate on linkable assets (tools, reports, data-driven posts).</li><li>Ensure links have appropriate anchor text, correct URL placement, and remain live long-term.</li><li>Maintain &amp; update a live link tracker with DR, anchor text, URL, and date.</li><li>Avoid all spam, PBNs, auto-approve sites, AI farms, and low-quality placements.</li></ul>Link Distribution Expectation<ul><li>6&ndash;7 links &rarr; Main Brand A</li><li>5&ndash;6 links &rarr; Main Brand B</li><li>1&ndash;2 links &rarr; Agency/Service Site</li></ul>Skills Required<ul><li>Strong English writing and communication</li><li>Experience in digital PR or link-building outreach</li><li>Familiarity with journalist pitching</li><li>Understanding of SEO, anchor text strategy, and link relevance</li><li>Prospecting experience with Ahrefs / SEMrush / Google search operators</li><li>Negotiation and relationship-building ability</li><li>Fast response times and reliability</li><li>Ability to avoid spam and maintain high editorial quality</li></ul>Monthly KPIs<ul><li>12&ndash;15 high-quality backlinks/month, DR40+ preferred</li><li>90%+ outreach email deliverability (clean, warmed inbox)</li><li>75% acceptance rate for identified link prospects</li><li>0 toxic or irrelevant links</li><li>100% of links tracked in the reporting sheet</li></ul>Quality KPIs<ul><li>Links must be contextually relevant</li><li>Must avoid irrelevant sites, PBNs, AI-generated sites, spam publications</li><li>Anchors must follow the SEO strategist&rsquo;s instructions</li><li>Backlinks must stay live for at least 6 months (minimum expectation)</li></ul>Job Type: Full-timePay: Rs120,000.00 - Rs140,000.00 per monthWork Location: Remote

DIGITAL PR & OUTREACH SPECIALIST

American 1 Credit Union

<div>We are growing and are looking for Digital Service Specialist!<ul><li>
Do you have knowledge of banking regulations?</li><li>
Do you have excellent focus and time management skills?</li><li>
Do you have work experience with digital platforms?</li></ul>
If so, we invite you to consider a career at American 1 Credit Union. Below are more details before you decide to apply:<ul><li>
Position: Digital Service Specialist</li><li>
Location: On site in our Home Office Branch</li><li>
Hourly: $21.13/hour</li><li>
Benefits start on day one: Health, Dental, Vision, Responsible Time Off</li><li>
All offers of employment are contingent upon background screens.</li></ul> 
The Digital Services Specialist will ensure the efficient flow and handle daily administration of the online banking platform, digital payment processing, and balance general ledger accounts. The Digital Services Specialist will fulfill the assigned responsibilities by employing the core values of being Focused, Engaged, Trustworthy, Humbly Confident, and an Achiever. 
Essential Job Functions:<ul><li>
Focus on Purpose: Monitor the flow and processing of transactions related to digital payments, mobile deposits, and daily administration of the online banking programs.</li><li>
Accountability: Adheres to regulations and processes digital payments and disputes within the allotted timeline. Analyzes fraud trends and reports them to the Digital Services Manager.</li><li>
Online Banking Administration: Daily administration and support for branches and members on the online banking platforms.</li><li>
Digital Payments and Mobile Deposit Processing: Daily processing of digital payments through bill pay, A2A and P2P platforms, and remote mobile deposits. Handles dispute processing for all digital payment channels.</li><li>
General Ledger Balancing: Reconciles daily the settlements of digital payment and mobile deposits.</li><li>
Trustworthy: Maintains confidentiality and integrity of all member accounts as well as confidentiality with employees. Follow all credit union policies and procedures, including policies and procedures for customer identification and all BSA requirements.</li><li>
Diversity, Equity, and Inclusion: Committed to building and supporting a culture that is inclusive for all.</li></ul> 
Competencies Required:<ul><li>
People Focused and Strong Communication: Empathetically seek understanding of what members and employees require, expect, and use available resources, policies, and opportunities in their best interest without compromising institutional core values and core focus.</li><li>
Achiever, Initiative, and Goal Driven: The employee drives for results and success, is committed to their job, sets high standards of performance, pursues aggressive goals, and works hard to achieve them, displays a high level of effort and commitment to work, and takes ownership. Apply new ways of thinking; create new ideas. Plans work and carry out tasks without detailed instructions; makes constructive suggestions; prepares for problems or opportunities in advance; undertakes additional responsibilities; responds to situations as they arise with minimal supervision; creates novel solutions to problems.</li><li>
Focused, Decision Making and Problem-Solving: Has a strong sense of urgency about proactively solving problems and getting work done; gains support by collaborating effectively for ideas, proposals, projects, and solutions, takes initiative; makes and/or facilitates decisions considering impact on others and/or the credit union; reach sound decisions and exercises good judgment based on balanced consideration of facts, priorities, and alternatives; make decisions in agreed upon time frame; take initiative to identify and resolve problems; demonstrate ability to examine existing problems/issues in new ways.</li><li>
Engaged and Collaborative: The capacity to create an achievable vision for the future by engaging and collaborating with the VP of Payments, Card Services, and Finance teams, to foresee longer-term developments, envision options (and their probable consequences), to select sound courses of action, to rise above the day-to-day detail, to challenge the status quo.</li><li>
Trustworthy, Reliability, and Confidentiality: Personally responsible; completes work in a timely, consistent manner; works hours necessary to complete assigned work; is regularly present and punctual; arrives prepared for work; is committed to doing the best job possible; keeps commitments. Able to keep all information obtained confidential including member, employee, and credit union information. Ensures core processes, policies, and procedures are followed.</li></ul> 
Key Accountabilities: 
<ul><li>
Online Banking administration</li><li>
Digital Payment processing</li><li>
Mobile Deposit processing</li><li>
General Ledger Balancing</li></ul> 
Requirements:<ul><li>
A minimum education of high school diploma or GED.</li><li>
Demonstrated ability to produce documents, spreadsheets, databases, etc. with Windows-based software.</li><li>
Basic Accounting knowledge regarding general ledgers</li></ul> 
The Ideal Candidate: 
<ul><li>
Is detail-oriented and curious and will leverage research to mitigate fraud losses.</li><li>
Ability to balance General Ledgers and knowledge of Excel.</li><li>
Has an aptitude for accounting practices.</li><li>
Possesses attention to detail and organizational skills.</li><li>
Good verbal and interpersonal communication skills.</li><li>
Ability to maintain a strict standard of confidentiality.</li><li>
Ability to meet deadlines and perform under pressure.</li><li>
Requires independent judgment.</li><li>
Good clerical/filing/office skills</li></ul> 
NOTE: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.</div>

Digital Services Specialist

PwC Middle East

<div>
 
 Why PwC
 
 
 
 At PwC, your growth is our priority. We fuel potential through coaching, feedback, and challenging work that helps you build a career path as unique as you are. You&rsquo;re not just joining a team&mdash;you&rsquo;re becoming part of a movement that&rsquo;s shaping the future. Here, you can be yourself, work with purpose and boldness, and collaborate with talented people to deliver solutions that create real impact for clients and communities. Powered by inclusive teams, cutting-edge technology, and truly meaningful work, you&rsquo;ll find endless opportunities to grow, lead, and go further.
 
 
 Together, we set the future in motion.
 
 
 
 Consulting LoS
 
 
 
 At PwC Consulting, we lead with insight and deliver with purpose. You&rsquo;ll work alongside experts across industries to design and deliver forward-looking solutions in areas such as strategy and enterprise transformation, operational excellence, digital innovation, cyber resilience, and risk management. Our reimagined operating model brings together sector-aligned, solution-led teams empowered to move fast, think boldly, and create real impact. Whether transforming finance, enabling digital change, or shaping national visions, you&rsquo;ll be part of a collaborative, forward-thinking community&mdash;built to grow with you and the world around us.
 
 
 
 BU Description
 
 
 
 The Digital &amp; Cyber Business Unit brings together deep technology expertise and bold thinking to help organizations thrive in a connected, data-driven world. We support clients in reimagining how they operate, serve, and grow&mdash;by harnessing the power of digital products, emerging tech, cloud, data, and cyber resilience.
 
 
 Whether shaping enterprise-wide transformation or enabling targeted innovation, we work at the intersection of strategy, technology, and trust&mdash;delivering scalable solutions that empower clients to move faster, think smarter, and lead with confidence.
 
 
 
 Job Summary
 
 
 
 We are seeking a Senior Asscoaite with proven expertise in Smart Cities and Digital Strategy to work on high impact, strategic client engagements across the region focusing on shaping and delivering digital frameworks, platforms and governance models that form the backbone of world-class, data-driven and sustainable smart destinations. The ideal candidate will combine a deep understanding of urban innovation, digital strategy and emerging technologies to help shape the future of leading smart destinations.
 
 
 This role will be based in Riyadh, KSA and focus on strategic planning, digital ecosystems design and implementation oversight for smart cities and districts ensuring integration of cutting-edge technologies into cohesive, future-ready city strategies. It requires an ability to translate visionary urban aspirations into practical, data-enabled frameworks that enhance citizen experience, sustainability and economic competitiveness.
 
 
 
 Roles &amp; Responsibilities
 
 
 
 
 Smart City and Digital Strategy Development
 
 
 
 <ul>
 <li>
 Experience in development of smart city technology masterplans and digital transformation strategies for city authorities, governments and developers.
 </li>
 <li>
 Develop multi-year digital transformation roadmaps that define phased technology, data and organisational initiatives with clear milestones and measurable impact on city performance and citizen experience.
 </li>
 <li>
 Conduct in-depth competitive benchmarking and ecosystem analyses to evaluate leading global smart city destinations, governance models, and international frameworks and translate insights into actionable best practices tailored for the regional context.
 </li>
 <li>
 Define a cohesive digital vision and strategic direction for next-generation, sustainable and human-centric urban environments ensuring alignment between urban design, infrastructure, data and digital service delivery.
 </li>
 <li>
 Develop city-wide digital and data frameworks/ guidelines that foster interoperability, open data exchange, platform integration and innovation across all city domains.
 </li>
 <li>
 Advise clients on the design and delivery of citizen-centric, digitally-enabled services leveraging emerging technologies to improve quality of life, operational efficiency and inclusivity across sectors.
 </li>
 <li>
 Define, monitor and communicate measurable outcomes and success indicators for digital programmes ensuring alignment with national strategies, KPIs and global benchmarks.
 
 
 </li>
 </ul>
 
 Digital Platform and Ecosystem Design
 
 
 
 <ul>
 <li>
 Lead the design of integrated smart city digital architectures encompassing smart city platforms and other related platforms ensuring scalability, interoperability and resilience across city domains.
 </li>
 <li>
 Ensure robust alignment with local as well as global leading cybersecurity, data governance and privacy standards, embedding trust at the core of digital initiatives.
 </li>
 <li>
 Collaborate with infrastructure, technology, and system integration partners to achieve seamless digital integration and operational interoperability across city domains.
 </li>
 <li>
 Manage vendor selection and procurement strategy including preparation of procurement documents, assessing proposals, defining SLAs and establishing vendor KPIs and performance frameworks.
 </li>
 <li>
 Ensure data governance, interoperability, open-data framework and privacy/compliance frameworks promoting cross-entity data sharing, transparency and compliance with local and international regulatory requirements.
 </li>
 <li>
 Drive innovation and scalability by supervising pilot programs, proof-of-concepts and phased roll-outs of smart city digital services ensuring seamless transition from concept to full-scale implementation and measurable impact.
 
 
 </li>
 </ul>
 
 Emerging Technology and Innovation
 
 
 
 <ul>
 <li>
 Leverage cutting-edge technologies such as AI, digital twins, IoT, advanced analytics and others to optimise city operations, enhance decision-making and drive data-informed governance across urban ecosystems.
 </li>
 <li>
 Conceptualise and deliver high-impact innovation use cases that improve urban capabilities across multiple city domains.
 </li>
 <li>
 Foster partnerships with technology providers and startups to advise on accelerated adoption of next-generation smart solutions
 </li>
 <li>
 Continuously track global smart city trends and benchmark against leading cities/ destinations to ensure strategies remain cutting-edge, scalable and future-ready.
 
 
 </li>
 </ul>
 
 Educational Qualifications &amp; Certifications
 
 
 
 <ul>
 <li>
 Education &amp; Qualifications
 </li>
 <ul>
 <li>
 Educational Background: Bachelor&rsquo;s degree in Engineering, Urban Planning, Computer Science, Information Systems or related discipline.
 </li>
 <li>
 A postgraduate degree focused on Information systems, digital transformation, urban innovation, Smart cities or related discipline is desirable.
 </li>
 <li>
 Professional certifications (preferred): PMP, Prince 2, TOGAF, ITIL or credentials in Digital Strategy, Innovation or Emerging Technologies are an advantage.
 </li>
 <li>
 Fluency in English is essential; Arabic proficiency is an advantage.
 
 </li>
 </ul>
 </ul>
 
 Work Experience
 
 
 
 <ul>
 <li>
 Minimum of 3-6 years of experience in management consulting or related strategic advisory roles, with a focus on smart cities, digital transformation or innovation strategy.
 </li>
 <li>
 Proven track record of advising city authorities, governments, and large developers on the formulation and execution of smart city strategies, digital masterplans and technology-driven transformation programs.
 </li>
 <li>
 Demonstrated experience with data strategy, urban platforms or emerging technologies.
 </li>
 <li>
 Strong understanding of international smart city frameworks and benchmarks.
 </li>
 </ul>
</div>

Digital and Cyber - DSR - Digital Strategy - Senior Associate

Roads and Transport Authority

<div>
 
 
 Job Purpose:
 
 
 
 
 
 
 The
 
 Digital Services Development Specialist
 
 supports the
 
 design, development, and enhancement of digital services
 
 across RTA. The role focuses on
 
 digital project coordination
 
 ,
 
 system integration
 
 ,
 
 user experience improvement
 
 , and ensuring compliance with
 
 governance
 
 and
 
 information security standards
 
 to improve
 
 operational efficiency
 
 and service quality.
 
 
 
 
 
 
 Roles and Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Monitor
 
 performance indicators
 
 for
 
 digital systems and services
 
 </li>
 <li>
 Coordinate
 
 digital service development projects
 
 , including
 
 requirements definition
 
 and execution tracking
 </li>
 <li>
 Prepare
 
 monthly performance and progress reports
 
 covering workflow, costs, risks, and recommendations
 </li>
 <li>
 Ensure compliance with
 
 RTA governance frameworks
 
 and
 
 information security policies
 
 </li>
 <li>
 Support
 
 system integration, upgrades, and enhancements
 
 across digital platforms
 </li>
 <li>
 Manage
 
 contracts and invoices
 
 using the
 
 Maximo system
 
 </li>
 <li>
 Identify and resolve
 
 technical issues
 
 related to digital services
 </li>
 <li>
 Report and follow up on
 
 information security incidents
 
 in line with policies
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Job Qualifications &amp; Requirements:
 
 
 
 
 
 
 
 Education and experience
 
 
 <ul>
 <li>
 
 Bachelor&rsquo;s degree
 
 in
 
 Information Technology, Computer Science
 
 , or a related discipline
 </li>
 <li>
 
 Minimum 5 years of experience
 
 in
 
 digital services development
 
 ,
 
 IT systems
 
 , or
 
 digital projects
 
 </li>
 </ul>
 
 
 
 
 
 Required technical skills
 
 
 <ul>
 <li>
 
 Digital services and application development
 
 </li>
 <li>
 
 System integration and enhancement
 
 </li>
 <li>
 
 Project management and coordination tools
 
 </li>
 <li>
 
 User experience (UX) analysis and improvement
 
 </li>
 <li>
 
 Performance monitoring and KPI reporting
 
 </li>
 <li>
 
 Enterprise systems usage
 
 , including
 
 Maximo
 
 </li>
 <li>
 
 Information security compliance
 
 and
 
 data governance
 
 </li>
 <li>
 
 Technical problem analysis and resolution
 
 </li>
 <li>
 
 Reporting and documentation of digital projects
 
 </li>
 </ul>
</div>

Specialist – Digital Services Development

Click4Corp

Position OverviewWe are seeking a Digital Marketing Strategist with strong expertise in SEO, PPC, and website development to join our growing team. This person will play a key role in developing, managing, and optimizing digital marketing campaigns for a wide range of clients. This job requires a strong understanding of SEO! Pay is based on expirence.Responsibilities<ul><li>Develop and execute effective SEO strategies to increase organic visibility and traffic.</li><li>Plan, launch, and optimize PPC campaigns across Google Ads, Meta Ads, and other platforms.</li><li>Collaborate with our web development team to ensure SEO-friendly, high-converting websites.</li><li>Conduct market research, keyword analysis, and performance tracking.</li><li>Provide regular campaign reports and actionable insights to clients.</li><li>Stay current with digital marketing trends, algorithm updates, and best practices.</li></ul>Qualifications<ul><li>Some experience (1+ years preferred) in SEO, PPC, and digital marketing strategy.</li><li>Solid understanding of Google Ads, Google Analytics, and Search Console.</li><li>Familiarity with WordPress, HTML, and basic web development principles.</li><li>Strong analytical, organizational, and communication skills.</li><li>Ability to manage multiple client accounts and meet deadlines.</li></ul>Job Type: Full-timePay: From $25.00 per hourWork Location: In person

Digital Marketing Strategist (Knowledge in SEO, PPC, Web Development)

HR Ways

About the Client:Our client is a Digital Marketing platform designed to make running ad campaigns simple and accessible for everyone, especially small businesses, startups, and entrepreneurs.About Job:Were looking for a Digital Marketing &amp; Ads Strategist with strong hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads. The ideal candidate understands how ad algorithms work, how to build and optimize campaigns, and can guide clients on improving their ad strategy, targeting, and performance.﻿Responsibilities:You will work closely with international clients (Europe &amp; U.S.) to review their campaigns, suggest improvements, provide strategic recommendations, and help them achieve better results using Plais marketing automation tools. Strong English fluency (spoken &amp; written) is essential for client communication.Experience Required: Minimum 3-5 years of professional experience in performance marketing or ads management.<ul><li>﻿Proven experience managing Meta, Google, and LinkedIn Ads</li><li>Deep understanding of campaign optimization, bidding, and ad delivery algorithms</li><li>Strong analytical and communication skills</li><li>Ability to advise clients on ad strategy, creatives, and audience targeting</li><li>Fluency in English is mandatory</li><li>TikTok Ads or SaaS experience is a plus﻿</li></ul>Working Days: Monday to FridayWorking timings: 4:00 PM - 2:00 PM AM (8 HOURS)Location: Karachi - RemoteBenefits:<ul><li>﻿Remote Setup</li><li>﻿Yearly Bonuses</li></ul>About HR Ways:HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel ﻿ttps://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M﻿ stay updated or visit www.hrways.co to know more.Job Type: Full-timeWork Location: Remote

Digital Ads Strategist

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