director coe strategy and execution

Visa

<div>Company Description 
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale &mdash; tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters &mdash; to you, to your community, and to the world.
Progress starts with you. 
Job Description 
The Director &ndash; Go to market strategy &amp; commercialization plays a critical role in shaping and delivering the strategic agenda for the business. This role serves as the central point of coordination for devising strategy, overseeing execution, establishing operational governance and developing a repository of best-in-class sales pitch material. The role ensures close alignment between global priorities, regional strategy, and in-market execution, working in partnership with the leadership team, regional support functions, market teams, and global counterparts.
What&rsquo;s it all about?<ul><li>
Our mission is to develop partnerships with Global Financial Institutes, Merchants, Tech Partners in CEMEA and Acquirers in GCC. The team engages across multiple functions within the Visa organization to bring the very best of Visa&rsquo;s expertise and assets to our clients - earning well-qualified wins to drive revenue growth while building trust and growing engagement and satisfaction among teammates, partners, and clients.</li></ul>
The nitty gritty:
Devise the strategic framework:<ul><li>
Drive the development and implementation of a multi-year growth strategy for the unit across CEMEA, with a long-term vision extending to 2030.</li><li>
Translate global strategies and priorities into clear, actionable regional plans that ensure consistent execution and optimal delivery across all markets.</li><li>
Use data analytics to pinpoint key growth drivers and prioritize focus accounts, enabling targeted strategies and measurable results.</li><li>
Incorporate diverse perspectives from sub-regions and cross-functional teams to build a cohesive, effective regional strategy. Define, maintain, and communicate the regional strategic narrative, priorities, and focus areas, ensuring clarity and alignment across teams.</li><li>
Collaborate in the creation of annual operating plans by developing both financial and non-financial KPIs, forecasting, and facilitating regular performance reviews to drive sustained progress.</li></ul>
Commercialize and oversee execution:<ul><li>
Develop a robust framework for prioritizing the commercialization of new solutions across Core, VAS, and CMS for managed accounts in CEMEA.</li><li>
Drive greater efficiency and accelerate speed to market by enabling region-wide implementation of strategic initiatives, moving beyond country-level rollouts for broader and faster impact.</li><li>
Collaborate across sub-regions to set up deal structuring frameworks that support an aligned strategy, while also helping develop straightforward standard deal constructs for smaller deals.</li><li>
Design, manage, and continuously enhance the performance management approach, including KPIs, scorecards, dashboards, and portfolio-level insights.</li><li>
Strengthen analytical rigor across the organization and embed data-led progress tracking into everyday management activities.</li></ul>
Establish operational governance:<ul><li>
Establish and oversee regional operating and governance processes, ensuring full alignment with global standards to drive consistency across CEMEA.</li><li>
Optimes health checks for all financial and non-financial results to proactively identify and remove bottlenecks.</li><li>
Produce clear, compelling executive materials, including leadership updates, business reviews, and strategic presentations for senior regional and global stakeholders</li><li>
Enable effective leadership alignment and communication across the organization through structured forums and engagement</li></ul>
Thought leadership and leadership engagement:<ul><li>
Develop best-in-class sales pitch materials aimed at empowering generalists with robust, compelling content to support effective client engagement and sell-in.</li><li>
Collate and maintain a comprehensive library of case studies and best practices to foster knowledge sharing and encourage reapplication across the region.</li><li>
Collaborate closely with Visa Corporate Communications to strengthen Visa&rsquo;s thought leadership profile in external media across CEMEA, with the strategic objective of creating greater business pull and market visibility.</li><li>
Partner in the rollout of merchant-specific events throughout CEMEA, while also providing support for other client-focused events across the region.</li></ul> 

Qualifications 
What we&rsquo;re after: Relevant Bachelor&rsquo;s degree required; MBA is preferred for added depth and business acumen. Strong written, oral, and presentation skills, with proficiency in Microsoft Word, Excel, PowerPoint, and fluency in leveraging AI tools and agents. 12+ years of experience Demonstrated ability to work with large datasets, utilize advanced data tools, and build robust financial models. Proven experience in large, complex organizations (multinational, regulated, or fast‑growth environments preferred) Ability to lead through influence, while interacting with senior stakeholders Prior experience in data analysis, finance, or consulting is considered a plus. Track record of building and nurturing relationships across multiple organizational levels, including C-level executives. Comfortable working independently as well as collaboratively within a complex, cross-functional, and matrixed environment. 
Additional Information 
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.</div>

Director CoE - Strategy and Execution

First Abu Dhabi Bank (FAB)

<div>
 <ul>
 <li>
 Own media performance measurement frameworks across all paid acquisition channels
 </li>
 <li>
 Define KPI hierarchies, performance thresholds, and escalation rules
 </li>
 <li>
 Lead the always‑on testing roadmap across audiences, creatives, journeys, and funnels
 </li>
 <li>
 Own attribution logic including MTA, MMM inputs, and incrementality testing frameworks
 </li>
 <li>
 Translate performance and measurement signals into clear scale, pause, or stop decisions
 </li>
 <li>
 Govern tagging standards, UTM frameworks, and measurement quality across platforms
 </li>
 <li>
 Act as the internal authority for performance governance and measurement credibility within the Media &amp; Performance CoE
 </li>
 <li>
 Own testing prioritisation frameworks, including learning documentation, go / no‑go criteria, and decision closure
 </li>
 <li>
 Ensure attribution and measurement approaches are consistently applied and well governed
 </li>
 <li>
 This role does not focus on media execution, campaign trafficking, or standalone analytics production; its mandate is performance governance, optimisation decisioning, and measurement integrity
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Data, Analytics, Statistics, or related discipline
 </li>
 <li>
 Professional certifications in analytics, attribution, or platform measurement preferred
 </li>
 <li>
 8&ndash;12 years&rsquo; experience in media performance, analytics, or measurement roles
 </li>
 <li>
 Strong experience managing cross channel performance frameworks and attribution models
 
 
 </li>
 </ul>
 
 Experience
 
 
 
 <ul>
 <li>
 Proven ability to translate data into executive level decisions and recommendations
 </li>
 <li>
 Experience working with BI, data, and analytics teams in complex environments
 </li>
 <li>
 Banking, fintech, or highly regulated sector experience preferred
 </li>
 </ul>
</div>

AVP, Digital & Social Media

RIG (Recruitment International Group)

<div>
 
 POSITION OBJECTIVE
 
 
 
 
 
 The Senior Executive Director &ndash; Business Development provides enterprise-level strategic leadership to architect and execute the oragnisation at the forefront of institutional growth, sector expansion by providing executive leadership over the entire Delivery Directorate including Academies, Program/Curriculum Development &amp; Management, and Special Projects. The role is accountable for protecting enterprise revenue through disciplined academic and program execution, ensuring portfolio reliability, governing curriculum lifecycle effectiveness, and driving strategic transformation initiatives across the division.
 
 
 
 
 
 This role ensures scalable, diversified, and margin-accretive delivery aligned with orgs long-term strategic objectives and institutional capability. This role involves cultivating strong institutional and government relationships, identifying new market opportunities, and developing comprehensive growth strategies to expand orgs reach across sectors and geographies. The incumbent positions Delivery as a revenue-critical, performance-driven enterprise function that safeguards quality, operational stability, client satisfaction, and long-term institutional sustainability.
 
 
 
 
 
 ACADEMIC QUALIFICATIONS
 
 
 &bull; Master&rsquo;s degree in Education Management, Business Administration, Strategy, or related discipline is required.
 
 
 &bull; Executive education in leadership, governance, or enterprise performance management is highly preferred.
 
 
 &bull; Doctoral qualification is considered an advantage
 
 
 
 
 
 SKILLS AND EXPERIENCE
 
 
 
 
 
 Experience
 
 
 &bull; Minimum 15+ years of progressive leadership experience in academic delivery, institutional operations, or large-scale service portfolio management.
 
 
 &bull; Proven experience managing multi-million revenue-linked delivery portfolios.
 
 
 &bull; Demonstrated success leading multi-division teams within complex institutional or government-linked environments.
 
 
 &bull; Extensive experience in UAE institutional and government markets within multi-cultural environments.
 
 
 
 
 
 Strategic &amp; Operational Expertise
 
 
 &bull; Enterprise delivery governance, portfolio management, and PMO maturity frameworks.
 
 
 &bull; Financial discipline, cost-to-revenue optimization, and EBITDA awareness.
 
 
 &bull; Curriculum lifecycle governance including accreditation alignment and market responsiveness.
 
 
 &bull; Executive-level reporting, dashboard governance, and risk mitigation frameworks.
 
 
 
 
 
 Management &amp; Leadership Skills
 
 
 &bull; Ability to lead senior leaders (Executive Director &ndash; Academies, Head &ndash; Curriculum, Head &ndash; Special Projects).
 
 
 &bull; Strong transformation of leadership and change management capability.
 
 
 &bull; Ability to align multi-functional teams toward unified enterprise objectives.
 
</div>

Senior Executive Director – Delivery & Business Development

Sephora

<div>At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty. With 56,000 employees in 35 countries, we connect customers and beauty brands within the world&rsquo;s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more. 
Reporting to: Marketing Director.
Location: Dubai, United Arab Emirates. 
Position Purpose:
Own overall Customer Loyalty Strategy for Sephora Middle East. Provide expertise and leadership to define and implement customer loyalty strategies that successfully build profitable, long-term customer relationships across all channels. Partner with cross-functional teams, business partners, and channel execution groups to define and design an impactful promise for the loyalty program, and to ensure proper implementation, activation and measurements are in place. Lead the development of experience and communications strategies rooted in business and brand goals, customer data and channel-level best practices. Provide strategic direction into the data and technology needed to support the implementation and execution of the loyalty strategy and specific program management. 
You will excel and enjoy this position if you are ready to actively handle the following missions:
Strategy
<ul><li>Lead the development and execution of CRM strategy and function, including data gathering and quality, database understanding, targeting, marketing deployment and loyalty program enhancement and management.</li><li>
Evolve and optimize email, direct mail, SMS and touchpoint strategy to maximize customer loyalty and drive retention</li><li>
Evolve loyalty program to be a powerful loyalty driver that is consistent with the vision of the brand</li><li>
Drive strategic decision making through effective communication at a senior management level</li><li>
Support cross functional initiatives by serving as a thought leader across the company, providing consultation and best practices for CRM and customer engagement.</li><li>
Define key priorities for implementation and technologies needed and build data supported Business cases for strategic solutions</li><li>
Lead strategy roadmap and end-to-end execution of lifecycle campaigns to increase conversion and success against KPIs by leveraging channels</li><li>
Establish strong relationship with Products, Data science, Design, and other counterparts, collaborate on prioritization for roadmap and resolve dependencies</li><li>
Lead, manage and optimize all customer service processes and call center directives to ensure the best in class customer service from our call center teams.</li></ul> 
Customer Insight
<ul><li>Set KPIs targets and assess the impact of CRM project short and long term</li><li>
Conduct market research in partnership with the central team to better understand new consumer expectations and rework the loyalty promise accordingly</li><li>
Prioritize and scope analysis request from cross functional teams (Marketing, retail, e-commerce) to ensure the right level of support is provided in a timely way (store cannibalization, retention of B&amp;M customers online during lockdown&hellip;)</li><li>
Establish analytics and reporting structure to educate other leaders about customers and CRM tactics</li><li>
Drive analysis of customer value and behavior data to produce actionable insights to embed onto life cycle campaigns that drive business strategies and value</li></ul> 
Loyalty Program<ul><li>
Define and manage the SBP marketing plan / calendar including all activations and brand priorities in partnership with omnichannel and category teams ensuring smooth coordination with external and internal teams.</li><li>
Manage all aspects of marketing, media planning and PR related to the Loyalty program as well as the execution of the related direct marketing campaigns (target, offer&hellip;)</li><li>
Interpret campaign performance data and turn them into actionable business insights and communication guidelines</li><li>
Build story telling for the brands using reports to show the profitability of participating/ contributing to the loyalty program gifts</li><li>
Partner with Category Managers teams to lead the negotiation with brand suppliers on gifting and offers that will be used for the program</li><li>
Monitor closely on all the plans implementation, schedule and activities for all markets and offers to guarantee the consistency and right the image of SBP in all materials.</li><li>
Develop Beauty Pass members experiences that money can&rsquo;t buy and leverage on personalization to create unique customer journey to pamper our best members and grow their engagement.</li><li>
Build the brand love for the loyalty program buy building a strong promise and communicating loudly about the perks.</li></ul> 
 Team Structure &amp; Talent Management<ul><li>
Recommend appropriate organizational, budgetary and resource changes as needed.</li><li>
Develop key structures and workflows that contribute to the success of the CRM team and coordination with local and cross functional teams.</li></ul> 
Do not hesitate to apply if you have:<ul><li>
The successful candidate for this role is not only a strategic thinker and problem solver able to break down business needs into technical requirements.</li><li>
Preferred experience of 6-8 years in Retail/Consumer Goods/FMCG or/and Fashion Industry with excellent track record of CRM/Loyalty Programs.</li><li>
Arabic is preferred, not mandatory.</li><li>
She/He has a track record of being a cross-functional collaborator who can lead with influence and drive multiple priorities in a fast-paced environment by working closely with Product, Data Science, Engineering, Marketing, and Retails Teams and flexibility to travel.</li></ul> 
Here, you will find:<ul><li>
Community: In which authenticity is embraced, and the strength of our differences fuels our collective spirit.</li><li>
Culture of Empowerment: Learning &amp; growth, that offers you the tools, space and opportunity to learn, innovate and lead.</li><li>
Work that Brings Fulfilment: From delighting clients every day, to inspiring our industry at large, every action makes a difference.</li></ul><div></div><div> 
Join us and belong to something beautiful</div></div>

CRM and Loyalty Director

Henkel

<div><div><h4 class="jobSectionHeader">About this Position
</h4>We are seeking a proactive Customer Service &amp; OTC Specialist to act as the single point of contact for our customers and drive an exceptional customer experience. This role manages all customer interactions, supports order-to-cash processes, and contributes to business retention and growth. 
<h4 class="jobSectionHeader">What you&acute;ll do
</h4><ul><li>Serve as the primary contact for customers, ensuring timely and professional responses</li><li>
Manage inbound and outbound customer interactions across OTC and service processes</li><li>
Build strong customer relationships, collect feedback, and identify opportunities to enhance satisfaction</li><li>
Maintain accurate data in CRM systems to support follow-ups and business development</li><li>
Identify opportunities to secure new business and support customer retention</li><li>
Collaborate with internal teams (Sales, Logistics, CSX, CoE, GBS+, SC) to meet customer needs</li><li>
Support process improvements, organizational changes, and regional best practices
</li><li>Monitor workflow and performance using KPIs and reports to ensure quality, efficiency, and timeliness</li></ul>
<h4 class="jobSectionHeader">What makes you a good fit
</h4><ul><li>Clear and professional communication with customers and internal teams</li><li>
Strong attention to detail and problem-solving skills</li><li>
Familiarity with SAP, Excel, data analysis, and reporting tools</li><li>
Customer-oriented with the ability to respond effectively to customer needs</li><li>
Effective collaboration with Sales, Logistics, and cross-functional stakeholders</li><li>
Strong time management and ability to prioritize tasks efficiently</li><li>
Adaptability and eagerness to learn new processes and skills</li><li>
Ability to handle multiple customer requests and high-volume work simultaneously</li></ul>
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.</div></div>

Customer Service Intern

Huda Beauty

<div>Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world&rsquo;s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: The Senior Director, Global Paid Media &amp; Growth will architect and institutionalize Huda Beauty&rsquo;s global media ecosystem, developing the strategy, operating model, investment discipline, and capabilities required to drive measurable impact across awareness, acquisition, retention, and profitable growth. This role is both deeply strategic and highly operational, ensuring that paid media becomes a world‑class, data‑driven growth engine.
Essential Duties and Responsibilities:
Own the Global Paid Media Strategy &amp; Investment Model<ul><li>
Define and lead a full‑funnel global paid media strategy across awareness, consideration, conversion, and retention.
</li><li>Design the global media investment framework aligned with commercial, brand, and audience priorities.
</li><li>Establish disciplined allocation and measurement models centered on incrementality, efficiency, and contribution margin.</li><li>
Integrate brand and performance media into a single, cohesive, scalable growth engine.
</li></ul>Build the Global Paid Media Operating Model<ul><li>
Stand up and lead a global paid media Center of Excellence.
</li><li>Define central vs. market-led ownership, ensuring clarity, agility, and accountability.
</li><li>Create governance frameworks, operating standards, and playbooks to ensure consistency and global scalability.
</li><li>Strategically in‑house critical capabilities while optimizing external agency partnerships to accelerate growth.</li></ul>
Install Performance Infrastructure &amp; Financial Discipline<ul><li>
Implement advanced measurement frameworks including incrementality testing, MMM, attribution modeling, and experiment design.
</li><li>Define and standardize global KPIs across markets (CAC, LTV, contribution margin, ROI, blended efficiency).
</li><li>Embed real‑time and quarterly performance tracking into global commercial planning cycles.
</li><li>Leverage AI, automation, and predictive optimization to drive smarter targeting, forecasting, and creative iteration.
</li></ul>Elevate Market Capability &amp; Drive Global Alignment<ul><li>
Partner with regional and local teams to elevate paid media maturity and execution excellence.
</li><li>Lead structured performance reviews, quarterly planning cadences, and annual strategic alignment cycles.
</li><li>Ensure adherence to global guardrails while empowering markets with flexibility for local nuance.
</li><li>Build a culture of accountability, transparency, and continuous improvement across global teams.
</li></ul>Retail Media Partnerships<ul><li>
Own senior‑level relationships with major platforms: Meta, Google, TikTok, retail media networks, and DSPs.
</li><li>Negotiate global agreements, develop long‑term platform partnerships, and unlock beta opportunities.
</li><li>Evaluate emerging channels using disciplined testing frameworks.
</li></ul>Build the Team &amp; Lead the Transformation<ul><li>
Recruit, mentor, and scale a high‑performing global paid media organization.</li><li>
Establish clear performance standards, decision‑making frameworks, and leadership expectations.</li><li>
Act as a senior strategic advisor to Brand, E‑commerce, Finance, and Executive Leadership on media investment and growth strategy.</li></ul> 

Requirements 
<ul><li>
12&ndash;15+ years in paid media, performance marketing, or growth leadership within beauty, luxury, or FMCG.
</li><li>Proven experience building or transforming a global paid media function.
</li><li>Deep expertise across social, search, programmatic, retail media, and omnichannel full‑funnel ecosystems.
</li><li>Strong financial and analytical acumen with hands‑on experience in incrementality testing, MMM, and investment modeling.
</li><li>Experience operating in complex, matrixed, multinational organizations.
</li><li>Demonstrated ability to build teams, influence markets, and drive organizational change.
</li>Strategic, structured, analytical, and commercially grounded leader. 
<li>
</li></ul> 
 
Benefits 
<ul><li>
Monthly &ldquo;Self Love Days&rdquo; &ndash; at company discretion</li><li>
Premium Medical/Dental/Vision coverage for employee plus dependents</li><li>
Monthly coaching sessions with our in-house Success Coach</li><li>
Employee discounts on all Huda Beauty products</li><li>
Quarterly product gifting</li></ul>
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.</div>

Senior Director, Global Paid Media & Growth

Sanzen Developments

<div>
 
 
 Key Responsibilities
 
 
 
 
 VIDEO PRODUCTION &amp; MULTIMEDIA
 
 
 <ul>
 <li>
 Plan and execute video shoots for project content, lifestyle content, and brand campaigns.
 </li>
 <li>
 Handle all aspects of video editing and post-production&mdash;color grading, music, captions, format
 </li>
 <li>
 optimisation for social and digital channels
 </li>
 <li>
 Produce short-form video content for Instagram Reels, TikTok, YouTube Shorts, and WhatsApp.
 </li>
 <li>
 campaigns
 </li>
 <li>
 Coordinate shoot logistics&mdash;location, talent, equipment, shot lists&mdash;in collaboration with the Creative &amp;
 </li>
 <li>
 Brand Lead
 </li>
 <li>
 Utilise AI video tools (Runway, CapCut Pro, Adobe tools, etc.) to accelerate production and reduce
 </li>
 <li>
 turnaround time
 </li>
 <li>
 Produce video ads for Meta and Google campaigns, adapted for different audience segments including
 </li>
 <li>
 Arabic-speaking audiences
 </li>
 <li>
 Maintain an organized video assets library.
 </li>
 </ul>
 
 
 PERFORMANCE MARKETING &amp; PAID CAMPAIGNS
 
 
 <ul>
 <li>
 Set up, manage, and optimise paid campaigns across Meta Ads (Facebook/Instagram), Google Ads,
 </li>
 <li>
 and other digital channels as required
 </li>
 <li>
 Build audience segments, targeting strategies, and lookalike audiences for both consumers and
 </li>
 <li>
 broker/investor campaigns
 </li>
 <li>
 Execute A/B testing on creatives, audiences, and ad copy&mdash;iterate rapidly based on performance data.
 </li>
 <li>
 Monitor daily campaign performance - CPL, ROAS, CTR, conversion rates - and optimise in real time.
 </li>
 <li>
 Manage campaign budgets within the approved monthly allocation - flag variance to the marketing director.
 </li>
 <li>
 immediately
 </li>
 <li>
 Set up and maintain tracking infrastructure - Meta Pixel, Google Tag Manager, UTM parameters,
 </li>
 <li>
 conversion events
 </li>
 <li>
 Produce weekly and monthly performance reports with clear insights and recommendations.
 </li>
 <li>
 Manage lead quality tracking and maintain a feedback loop with the Sales team via CRM
 </li>
 <li>
 Support the client's automated journey, WhatsApp, and email campaign execution in coordination with IT
 </li>
 </ul>
 
 
 ARABIC CONTENT &amp; MARKET LOCALISATION
 
 
 <ul>
 <li>
 Create ad copy, captions, and campaign messaging in Arabic&mdash;fluent written Arabic is mandatory.
 </li>
 <li>
 Adapt video content for Arabic-speaking audiences&mdash;subtitles, voiceovers, or full Arabic-language
 </li>
 <li>
 versions
 </li>
 <li>
 Ensure cultural relevance and accuracy of all Arabic-language marketing materials.
 </li>
 <li>
 Support broker communications and investor materials in Arabic as required
 </li>
 <li>
 3.4 REPORTING &amp; COLLABORATION
 </li>
 <li>
 Report directly to the Marketing Director&mdash;weekly performance update, monthly detailed report.
 </li>
 <li>
 Collaborate daily with the creative &amp; Brand Lead on creative briefs, shoot concepts, and brand consistency.
 </li>
 <li>
 Coordinate with IT on CRM integration, pixel implementation, and marketing automation setup.
 </li>
 <li>
 Attend joint marketing and sales lead quality reviews.
 </li>
 </ul>
 
 
 Requirements
 
 
 
 
 MUST-HAVE
 
 
 <ul>
 <li>
 Arabic&mdash;read and write fluently. This is a CEO-confirmed non-negotiable requirement.
 </li>
 <li>
 Minimum 3 years experience in performance marketing&mdash;Meta Ads and Google Ads campaign
 </li>
 <li>
 management
 </li>
 <li>
 Minimum 2 years experience in video production and editing &mdash; professional-level output
 </li>
 <li>
 Demonstrated ability to independently manage paid campaigns from setup to optimization to
 </li>
 <li>
 reporting
 </li>
 <li>
 Strong understanding of lead generation funnels, CPL optimisation, and ROAS measurement
 </li>
 <li>
 Proficiency in Meta Business Suite, Google Ads Manager, and Google Analytics
 </li>
 <li>
 Portfolio of video work demonstrating both shooting and editing capability
 </li>
 <li>
 UAE License with vehicle
 </li>
 </ul>
 
 
 STRONG PREFERENCE
 
 
 <ul>
 <li>
 Real estate or luxury property marketing experience &mdash; UAE market strongly preferred
 </li>
 <li>
 AI tool proficiency &mdash; Runway, CapCut Pro, Elevenlabs, Adobe Firefly, or equivalent
 </li>
 <li>
 Experience with marketing automation tools &mdash; Meta CAPI, server-side tracking, or equivalent
 </li>
 <li>
 SEO awareness&mdash;on-page optimisation and keyword strategy
 </li>
 <li>
 CRM experience &mdash; lead tracking, pipeline reporting, sales feedback loop
 </li>
 <li>
 Automation - Client journey
 </li>
 <li>
 Experience running WhatsApp and email marketing campaigns
 </li>
 <li>
 Drone operation or aerial photography capability (bonus)
 </li>
 </ul>
 
 
 EDUCATION
 
 
 
 Bachelor's degree in Marketing, media, or communications or equivalent practical experience
 
 
 Relevant certifications: Meta Blueprint and Google Ads certifications&mdash;preferable but not mandatory if experience is strong.
 
</div>

Multimedia & Performance Specialist

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