director content marketing

Risepoint

<div>Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
The Partner Brand &amp; Creative team at Risepoint is a multidisciplinary group of project managers, writers, editors, designers, and video producers. 
 
We partner closely with teams across marketing, student success, and university partnerships to build meaningful, high-impact, full-funnel creative that helps universities to grow by moving students to enroll. 
 
Our goal is that every deliverable is driven by strategy and business goals, grounded in insight, powered by collaboration, and built to inspire action. 
 
Job Summary
 
Reporting to the VP of Partner Brand and Creative, the Senior Director, Content is a strategic and hands-on leadership role responsible for shaping the future of content across Risepoint&rsquo;s partner ecosystem. You&rsquo;ll lead a team of writers and editors and drive the development of marketing copy and content that connects, converts, and reflects the values of our university partners. 
 
You will own content strategy across the full student journey ensuring every touchpoint is insightdriven, brand-aligned, and optimized for discoverability and conversion across digital platforms. 
 
You&rsquo;ll pioneer new approaches to discoverability, community-driven engagement, and hyper-personalized experiences, blending AI efficiency with human storytelling to deliver credibility and impact. You will collaborate closely with leaders in Brand Strategy, Creative, Digital Experience, SEO/AEO, AI Enablement, and Student Success to ensure content fuels measurable performance, drives enrollment, and strengthens the long-term reputation of our partners. 
 
Key Duties and Responsibilities
<div>Stategic Leadership
 
<ul><li>Build and own a scalable, insight-driven content strategy that maximizes discoverability across channels, ensuring partner programs surface in traditional search, AI-Enabled search (AEO) and emerging discovery platforms (Reddit, Tiktok, etc).
</li><li>Develop full-funnel content frameworks that clearly define audience, purpose,
</li></ul>messaging hierarchy, and channel-specific formats. Establish how messaging
 
ladders into SEO/AEO requirements while still reflecting brand storytelling and
 
audience needs.
 
<ul><li>Act as a thought leader on AEO/SEO content.
</li><li>Translate complex partner brand strategies into clear, differentiated content
</li></ul>plans that resonate with prospective students
 
<ul><li>Define and maintain editorial standards, voice guidelines, and review processes that ensure quality, clarity, and consistency
</li><li>Act as the strategic content lead across campaigns and initiatives, connecting
</li></ul>storytelling to measurable business outcomes
 
<ul><li>Evangelize the use of emerging tech and AI to streamline and optimize workflows and deliverables 
</li></ul></div><div> 
Content Intelligence &amp; Optimization
 
<ul><li>Lead the integration of AEO/SEO best practices into every content type and
</li></ul>channel.
 
<ul><li>Use analytics, performance dashboards, and student behavior data to continuously refine content strategies and priorities
</li><li>Build a roadmap for content testing and experimentation including messaging
</li></ul>variants, format tests, and modular content strategies
 
<ul><li>Lead the integration of structured content and metadata strategies that support personalization, AEO, and omnichannel performance
</li><li>Leverage search and AI insights to proactively identify emerging topics, gaps,
</li></ul>and high-opportunity content areas
 
<ul><li>Support keyword strategy ensuring content aligns with the evolving ways students search. 
</li></ul></div><div> 
Team Leadership &amp; Operations
 
<ul><li>Lead, mentor, and grow a team of writers, editors, managers and strategists,
</li></ul>and their direct reports
 
<ul><li>Align team structure, roles, and processes to support evolving business needs
</li></ul>across a portfolio of university partners
 
<ul><li>Establish performance goals, workflows, and review cadences to improve
</li></ul>speed, quality, and impact of content delivery
 
<ul><li>Champion a culture of creativity, collaboration, and accountability within the
</li></ul>content team and across functions
 
<ul><li>Oversee onboarding, training, and upskilling programs to ensure the team remains current on best practices, tools, and trends 
</li></ul></div><div> 
Cross-Functional Collaboration
 
<ul><li>Serve as the strategic bridge between Brand, Content, and Creative teams to
</li></ul>ensure integrated, high-impact storytelling
 
<ul><li>Collaborate with Digital Experience, particularly SEO/AEO and Integrated Marketing to align content with student journey stages and product narratives and create a unified discoverability strategy.
</li><li>Partner with paid media to ensure paid/organic discoverability are integrated,
</li></ul>maximizing both scale and efficiency.
 
<ul><li>Partner with the AI Enablement Lead to embed generative AI tools into planning, briefing, and production workflows
</li><li>Work closely with Partner Marketing and Field teams to localize content strategies and align with institutional needs
</li><li>Represent the content function in leadership forums and cross-functional
</li></ul>planning meetings, providing a strong POV on content&rsquo;s role in growth
 
<ul><li>Build strong relationships with cross-functional stakeholders, proactively setting and managing expectations around content scope, timelines, and outcomes to ensure alignment and accountability across initiatives
</li><li>Manage relationships with cross-functional stakeholders across Marketing,
</li></ul>Paid Media, Digital Experience, Brand, Content, and Partner teams, ensuring
 
creative alignment, clarity of expectations, and timely feedback loops 
</div><div> 
Additional Position Responsibilities
 
<ul><li>Perform in accordance with Risepoint Policies
</li><li>Perform other duties as assigned 
</li></ul></div><div> 
Qualifications
 
Bachelor&rsquo;s Degree Journalism, Communications, English, Marketing, or a related field
 
Master&rsquo;s Degree Strategic Communication, Integrated Marketing Communications, Digital Media
 
10+ years of experience in content strategy, brand storytelling, editorial
 
leadership or SEO/AEO content strategy within a fast-paced, marketing driven, digital-first organization (inhouse and agency experience preferred)
 
 
Skills/Knowledge/Abilities
 
<ul><li>Proven experience building fullfunnel content strategies that align with business objectives, brand voice, and audience needs &mdash; from awareness to
</li></ul>conversion and beyond
 
<ul><li>Proven expertise in SEO strategy, AI-enabled search and content discoverability with measurable results in driving organic growth across multiple channels.
</li><li>Deep knowledge of search algorithm evolution, structured data,
</li></ul>schema and metadata strategies that improve content ranking and visibility in AI-driven ecosystems.
 
<ul><li>Experience leveraging search intelligence tools to inform strategy and execution.
</li><li>Advanced knowledge of keyword research, clustering, and semantic optimization with proven success scaling organic visibility and traffic.
</li><li>Experience building keyword driven editorial strategies and
</li></ul>connecting them to measurable outcomes.
 
<ul><li>Deep understanding of messaging development, narrative structure, and content channel strategy (web, social, email, video, paid, etc.)
</li><li>Strong editorial judgment and exceptional writing/editing skills able to balance creativity with precision, and brand storytelling with performance goals
</li><li>Experienced leader and mentor with a track record of building
</li></ul>and scaling content teams, elevating quality, and fostering a culture of accountability, collaboration, and growth
 
<ul><li>Comfortable working across complex, matrixed environments with multiple stakeholders and competing priorities
</li><li>Strong analytical mindset &mdash;able to use data and insights to drive decision-making, experimentation, and optimization
</li><li>Adept at partnering with design, UX/DX, and video teams to bring
</li></ul>cohesive narratives to life across touchpoints
 
<ul><li>Experience with AI-driven content creation tools or large-scale
</li></ul>personalization programs such as Jasper, Claude, Boords, and Katalist 
</div> 
Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws
<div><div><div><div>Risepoint offers the following comprehensive benefits:
<ul><li>18 days PTO + Winter Shutdown
</li><li>12 designated holidays + 1 floating holiday
</li><li>Medical &ndash; four options
</li><li>Dental
</li><li>Vision
</li><li>Life &amp; Disability (company paid)
</li><li>Flexible Spending Account &amp; Health Savings Account
</li><li>Retirement plan with company match
</li><li>Maternity / Paternity / Parental Leave (company paid)
</li><li>Volunteer Time Off
</li></ul>Supplemental Benefits:
<ul><li>Wellness program
</li><li>Alternative medicine options
</li><li>Pet discounts
</li><li>Accident, Critical Illness and Hospital Indemnity
</li></ul>Personal and Professional Development:
<ul><li>Continuous Professional and Leadership Development Programs
</li><li>Tuition Reimbursement for employees and their dependents
</li><li>Rewards &amp; Recognition programs
</li></ul>Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.</div></div></div></div></div>

Senior Director, Content Marketing

SuperLogic

<div><h3 class="jobSectionHeader">About Bookit</h3>
Bookit is revolutionizing the travel and rewards industry as the next-generation B2B2C &ldquo;super app&rdquo; offering our brand clients and consumers unprecedented value on luxury travel, unforgettable VIP experiences, and premium retail goods. Consumers save up to 70% when booking on our platform, earning universal rewards points that can be spent with over two million brand partners. Envisioned as a &quot;next-gen Expedia,&quot; Bookit supports customer transactions in more than 3,000 cryptocurrencies as well as debit/credit cards and brand rewards points. Our SaaS technology infrastructure transforms the future of payments.
Learn more at Bookit.com<h3 class="jobSectionHeader">
The Role</h3>
The Director of Content Marketing is a dynamic, mid-level leader who designs and executes innovative marketing strategies utilizing Bookit.com&rsquo;s travel and experience packages to drive customer growth and revenue. This role combines deep travel content expertise with online marketing savvy. You are responsible for identifying the top travel deals on the Bookit platform, crafting compelling content and packages that drive existing member bookings and purchases, as well as increasing website traffic and new membership sign ups. The ideal candidate has proven travel content writing and marketing experience and the creative acumen necessary to know what works and what doesn't in the highly competitive travel and experiential industries. This is your opportunity to help shape category-defining products at the intersection of travel, entertainment, and loyalty.
Salary Range: $115,000 - $130,000
Location: Miami (Hybrid preferred); remote considered for highly qualified candidates.<h3 class="jobSectionHeader">
Responsibilities</h3><ul>
<li>&ldquo;Own&rdquo; the travel, experience, and retail inventory on Bookit.com &ndash; analyzing it to create compelling packages and stories that propel Bookit to 1MM unique users.
</li><li>Create high-quality, purposeful content to establish domain authority and brand awareness; power conversion funnel via newsletters and site content. Identify high-performing deals and knowing intuitively what resonates with travelers versus what falls flat; know when to feature what deals based on market demand and conversion potential.</li>
<li>Apply deep understanding of travel consumer behavior to optimize deal packaging and positioning for maximum impact on target customers.</li>
<li>Develop and own the end-to-end content marketing strategy aligned with business goals and brand voice; manage the content calendar and oversee content production across blogs, landing pages, newsletters, videos, and social
</li><li>Work with technical teams to develop and launch newsletter; write newsletter content that converts.
</li><li>Collaborate with SEO, product, PR, partnerships, and performance marketing to align messaging across channels</li>
<li>Collaborate with digital marketing agency and product teams to optimize ad copy, messaging, and outreach to ensure coherent communication (across channels) of Bookit deals; contribute to the optimization of the user experience and conversion funnels throughout the customer journey and the development of campaign metrics</li>
<li>Leverage Bookit's relationship with A-List celebrities and influencers to drive platform traffic and conversions.</li>
<li>Stay current with industry trends, emerging technologies, and best practices in travel, rewards, and e-commerce marketing &ndash; identifying growth opportunities and consumer behavior trends that inform strategic decisions</li>
<li>Execute with minimal oversight, demonstrating a self-starter mentality and the ability to design and implement campaigns from concept through completion</li>
</ul>
Requirements<ul>
<li>4-6 years experience with proven track record in travel marketing and merchandising; preferably with major online travel and e-commerce companies like Expedia, Booking.com, TripAdvisor, Marriott Bonvoy, ThePointsGuy, or similar platforms.</li>
<li>Proven track record of driving customer acquisition and revenue growth through integrated marketing campaigns in the travel and/or experiential industries</li>
<li>Deep understanding of travel industry dynamics and what drives consumer booking behavior across hotels, cruises, experiences, and travel packages</li>
<li>Strong marketing acumen with demonstrated ability to distinguish between high-performing and low-performing campaigns and deals</li>
<li>&quot;Go-getter&quot; personality with entrepreneurial mindset suited for a fast-paced startup environment; proven ability to design, execute, and optimize marketing initiatives independently without constant direction</li>
<li>Excellent communication and presentation skills with ability to influence stakeholders at all levels</li>
<li>Analytical mindset with proficiency in marketing analytics tools, A/B testing, and data-driven decision making</li>
<li>Experience with multi-platform social media marketing; utilization of Hubspot to manage marketing ops</li>
<li>Interest in and basic understanding of cryptocurrency and blockchain technology a plus</li>
<li>Bachelor's degree (or higher) in Marketing, Communications, Business, or related field;</li>
<li>Spanish fluency a major plus</li>
</ul>Benefits<ul><li>
Health care plan (Medical, Dental &amp; Vision) Available on the 1st of the month after 60 days of employment</li></ul><ul>
<li>Vacation: Flexible/Unlimited PTO with manager approval.
</li><li>401K Plan &ndash; Tax-Deferred and/or Roth options: Eligible after 90 days of employment</li>
<li>Collaborative culture with industry veterans and mission-driven builders</li>
</ul><h3 class="jobSectionHeader">
Bookit is an equal opportunity employer.</h3>
We strive to create and maintain an equitable workplace where contributors of all backgrounds feel welcomed and valued. We do not discriminate against applicants or employees based on racial identity, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability or genetic information. Be part of an inclusive company culture emphasizing autonomy, mastery, and purpose.</div>

Director of Content Marketing - Bookit.com

CVS Health

<div>At CVS Health, we&rsquo;re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation&rsquo;s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues &ndash; caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Overview
The Lead Director of Performance Content &amp; Customer Growth (Pharmacy Consumer Wellness Content) is a strategic innovator who bridges high-impact content marketing with data-driven customer growth strategies. This dynamic role combines creative storytelling excellence with analytical rigor to drive measurable business outcomes across digital ecosystems. The position demands a versatile leader who can architect comprehensive content strategies while leveraging advanced analytics to optimize customer acquisition, engagement, and retention.
This role represents a unique opportunity to shape the future of performance-driven content marketing while building scalable systems that drive meaningful business growth and customer relationships.
Core Responsibilities:
Strategic Content Innovation &amp; Growth Architecture<ul><li>
Enterprise Content Strategy Development: Design and execute comprehensive content strategies that simultaneously drive brand equity, customer acquisition, and business growth</li><li>
Emerging Technology Integration: Pioneer implementation of cutting-edge technologies including generative AI, AR/3D experiences, and advanced martech solutions to enhance content performance and customer engagement</li><li>
Data-Driven Content Framework: Establish robust measurement systems utilizing search data, digital traffic insights, and customer behavior analytics to inform content development and optimization</li><li>
Growth-Focused Storytelling: Create compelling narratives that educate customers, build brand affinity, and drive measurable conversion and retention outcomes</li></ul>
Cross-Functional Leadership &amp; Collaboration<ul><li>
Matrix Team Management: Lead multidisciplinary teams spanning creative, analytics, SEO, product, and external agency partners in fast-paced delivery cycles</li><li>
Stakeholder Alignment: Navigate complex organizational structures to ensure content initiatives align with broader business priorities while maintaining creative excellence</li><li>
Agency &amp; Vendor Management: Oversee relationships with external creative agencies, technology partners, and content platforms to maximize efficiency and impact</li></ul>
Performance Optimization &amp; Analytics<ul><li>
Content Performance Analytics: Leverage advanced data analysis to optimize content across channels including video, email, affiliate, SEO, influencer partnerships, and third-party publisher networks</li><li>
Customer Segmentation &amp; Personalization: Develop sophisticated CRM strategies and audience segmentation approaches to deliver personalized content experiences at scale</li><li>
ROI Measurement: Create quantifiable frameworks that directly tie content marketing efforts to business results including traffic, conversion, and customer lifetime value</li></ul>
Channel Strategy &amp; Digital Ecosystem Management<ul><li>
Omnichannel Content Orchestration: Support integrated campaigns across owned channels, social platforms, mobile, email, and emerging digital touchpoints</li><li>
Content Calendar &amp; Publishing Operations: Manage comprehensive editorial calendars and publishing workflows that ensure consistent, compliant, and high-performing content delivery</li><li>
Platform Innovation: Identify and implement new content management platforms, distribution channels, and technology solutions that enhance operational efficiency and audience reach</li></ul>
Key Success Metrics<ul><li>
Content-driven customer acquisition and retention rates</li><li>
Digital traffic growth and engagement metrics</li><li>
Brand equity and awareness improvements</li><li>
Content performance ROI and conversion optimization</li><li>
Cross-functional team satisfaction and delivery excellence</li><li>
Innovation implementation and technology adoption rates</li></ul>
Required Qualifications:<ul><li>
10+ years of progressive marketing leadership with demonstrated success in both content marketing and digital customer growth. Proven track record in retail, e-commerce, healthcare, or consumer brands with experience scaling content operations.</li><li>
6+ years of digital platform mastery including content management systems, martech tools, and emerging content technologies.</li></ul>
Preferred Qualifications:<ul><li>
Advanced data fluency with ability to craft executive-ready narratives backed by robust analytics and market sizing</li><li>
SEO and digital traffic optimization experience with deep understanding of search data application to content strategy</li><li>
Strategic consulting background preferred, with ability to structure ambiguous business scenarios into clear, actionable strategies</li><li>
Matrix management excellence with proven ability to lead cross-functional teams in fast-paced, entrepreneurial environments</li><li>
Executive presence with expert-level communication skills and ability to engage stakeholders across multiple specializations</li><li>
Creative judgment combined with analytical rigor and innate curiosity for emerging trends and technologies</li><li>
Proven ability to flex across diverse digital marketing and customer growth initiatives</li><li>
Martech/AdTech expertise with knowledge of recent developments and willingness to evangelize new technologies</li><li>
Brand marketing and social media exposure with understanding of integrated marketing approaches</li></ul>
Education
Bachelor&rsquo;s degree or equivalent (HS Diploma and 4 years of experience) required.
MBA or advanced degree in Business, Marketing, or related field preferred.
Pay Range
The typical pay range for this role is:
$100,000.00 - $231,540.00 
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company&rsquo;s equity award program. 
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits &ndash; investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:<ul><li>
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.</li><li>
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.</li><li>
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.</li></ul>
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 12/05/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.</div>

Content Marketing (PCW) - Lead Director

Storm2

<div>
 
 
 Head of Content
 
 
 
 
 Location:
 
 New York, NY (Hybrid)
 
 
 
 About the Company
 
 
 
 We are a fast-growing, market-leading SaaS platform that helps global organizations improve productivity and performance through advanced analytics and actionable insights. Our technology transforms complex data into meaningful recommendations that empower teams to work smarter, optimize business processes, and achieve operational excellence.
 
 
 
 About the Role
 
 
 
 We&rsquo;re seeking a
 
 Head of Content
 
 to lead our content marketing, creative, and brand storytelling initiatives. This is a senior leadership role overseeing a multidisciplinary team of writers, SEO specialists, designers, and creative partners. You&rsquo;ll develop and execute strategies that drive organic growth, build authority in our category, and create high-impact resources for enterprise buyers.
 
 
 The ideal candidate is a creative strategist and data-driven marketer who can balance storytelling with measurable performance, and who thrives in a collaborative, product-led growth (PLG) environment.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead and inspire a team of content creators, strategists, and designers to produce high-quality content across all channels (web, social, email, blog, video, events).
 </li>
 <li>
 Develop and scale content strategies that fuel inbound demand, organic traffic, and lead generation.
 </li>
 <li>
 Use analytics, automation, and AI tools to optimize content performance and output.
 </li>
 <li>
 Serve as a visible thought leader and brand evangelist through speaking engagements, editorial contributions, and social media presence.
 </li>
 <li>
 Maintain a consistent, compelling voice across all written and visual content.
 </li>
 <li>
 Build relationships with publishers, influencers, and partners to expand reach and brand authority.
 </li>
 <li>
 Manage creative agencies, freelancers, and internal stakeholders to deliver high-quality, on-brand content.
 </li>
 <li>
 Partner with demand generation, product marketing, and sales enablement teams to align messaging with GTM priorities.
 </li>
 <li>
 Oversee design and copy standards to ensure creative excellence across marketing campaigns and brand assets.
 </li>
 <li>
 Establish editorial calendars, production goals, and performance metrics for the content team.
 </li>
 </ul>
 
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Journalism, English, Design, or a related field (or equivalent experience).
 </li>
 <li>
 
 10+ years of experience
 
 in content marketing or creative leadership, ideally within B2B SaaS.
 </li>
 <li>
 Proven track record developing and scaling content strategies that drive measurable growth.
 </li>
 <li>
 Experience managing diverse creative teams, including writers, designers, and external partners.
 </li>
 <li>
 Strong editorial judgment, storytelling ability, and mastery of written English.
 </li>
 <li>
 Hands-on experience with CMS platforms (Webflow, HubSpot) and proficiency with Adobe Creative Suite or Figma.
 </li>
 <li>
 Comfortable analyzing data, optimizing content based on insights, and experimenting with new content formats.
 </li>
 <li>
 Excellent eye for design, typography, and brand consistency.
 </li>
 <li>
 Familiarity with HTML, CSS, or JavaScript is a plus.
 </li>
 <li>
 Portfolio of relevant work demonstrating creative range and content leadership.
 </li>
 </ul>
 
 
</div>

Head of Content Marketing

Louisville Presbyterian Theological Seminary

Director of Media and ContentFLSA Status: ExemptPosition Summary:The Director of Media and Content plays a key leadership role in shaping and executing thepublic voice and digital presence of the Louisville Institute (LI), a Lilly Endowment Inc. funded grant initiative at Louisville Presbyterian Theological Seminary. This position manages and is responsible for developing and implementing creative digital marketing strategies to increase online engagement, enhance brand awareness, and ensure the organization&rsquo;s mission and impact are conveyed to diverse audiences. In addition, this role manages social media content, tracks engagement analytics, and collaborates with various LI constituencies to amplify storytelling and promotional efforts.The Director of Media and Content will work closely with the VP, Communication and BrandManagement and the Executive Director of Louisville Institute, cohort leaders, program teams, and external vendors to oversee the development and implementation of strategiccommunications, grant reporting, and digital marketing related to the LI CommunicationsCapacity Grant.As capacity allows, and under the direction of the VP, Communication and Brand Management, this position may also support and manage communication-related needs for Louisville Seminary and other grant-funded programs.Additionally, this position may oversee a Social Media Content Creator Student Worker (up to 20 hours per week) to assist with content creation, social media management, and digitalmarketing initiatives.Organizational Relationship:The Director of Media and Content reports directly to the VP, Communication and BrandManagement and collaborates closely with the Executive Director of Louisville Institute.Core Responsibilities:Grant Management &amp; Strategic Planning<ul><li>Assists with the management of the Louisville Institute's Communication Capacity Grant,</li><li>ensuring timely implementation, tracking deliverables, and providing progress reports.</li><li>Assist the Executive Director of the Louisville Institute in drafting and maintaining the</li><li>communications section of LI&rsquo;s grant proposals and reports to Lilly Endowment Inc.</li><li>Ensure communication strategies align with LI&rsquo;s short- and long-term goals and funder expectations.</li><li>Ensure content is optimized for various platforms and channels, maximizing reach and engagement.</li></ul>Vendor &amp; Project Oversight<ul><li>Serve as the primary point of contact for external marketing and design vendors (e.g. VIA Studio), providing guidance, reviewing deliverables, and ensuring alignment with LI goals and branding (not to include cost negotiations).</li><li>Lead project management efforts with vendors to deliver high-quality visual and written assets that reflect the institution's mission and voice.</li><li>Manage and allocate budgets for content creation, media placement, and other related expenses in conjunction with the Executive Director for the Louisville Institute and the VP, Communication and Brand Management.</li></ul>Content Development &amp; Management<ul><li>Develop and produce all core content, including website copy, monthly e-newsletters, press releases, blogs, announcements, and storytelling pieces.</li><li>Regularly update and manage content for the Louisville Institute website, ensuring functionality, relevance, and accessibility.</li><li>Create and oversee a year-long digital marketing campaign to promote LI&rsquo;s grants, fellowships, gatherings, and scholarship opportunities.</li><li>Curate and develop social media content to disseminate the work of the Louisville Institute and its grantees/fellows.</li><li>Provide social media and digital strategy support to LI grantees and fellows to help amplify their work.</li><li>Interpret and promote the work of the Institute to key stakeholders and the broader public through compelling messaging.</li></ul>Performance Tracking, Reporting, &amp; Engagement<ul><li>Track social media metrics such as impressions, engagement, reach, and conversions.</li><li>Generate reports with data-driven insights to refine marketing strategies.</li><li>Manage SEO performance and optimize content visibility across digital platforms.</li><li>Stay up to date on platform algorithm changes and implement best practices.</li><li>Engage with online communities, respond to comments/messages, and foster digital conversations.</li><li>Evaluate the user experience and suggest improvements to enhance engagement and mission alignment.</li><li>Keep abreast of industry trends, technologies, and best practices in media and content marketing.</li><li>Acts as backup to the VP, Communication and Brand Management when needed.</li></ul>Student Worker Oversight<ul><li>May supervise and mentor the Social Media Content Creator Student Worker (up to 20 hours per week).</li><li>Assign tasks such as content scheduling, caption writing, graphic creation, and video editing.</li><li>Provide training on brand consistency, social media best practices, and audience engagement strategies.</li><li>Oversee the student worker&rsquo;s contributions to ensure quality and alignment with institutional branding.</li></ul>Qualifications, Skills &amp; Characteristics:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or related fields.</li><li>Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).</li><li>Strong knowledge of Google Analytics, SEO strategies, and digital ad campaigns.</li><li>Experience with content creation tools (e.g., Adobe Photoshop, Canva, video editing software)</li><li>Effective collaboration with diverse teams and stakeholders.</li><li>Excellent written and verbal communication skills.</li><li>Proven ability to manage and allocate budgets effectively.</li><li>Ability to lead and mentor student workers in a creative, fast-paced environment.</li><li>Organize and manage multiple projects simultaneously.</li><li>Flexible schedule with availability for evenings and weekends as needed.</li></ul>Application Process:To apply, please send your resume and cover letter to Kassandra Turpin via emailat kturpin@lpts.eduPRE-EMPLOYMENT CONDITIONSA background screening is required.Compensation:Annual salary range: $55,480 to $62,120About Louisville Seminary:Founded in 1853, Louisville Seminary offers an inclusive and diverse learning community, welcoming students from wide ecumenical backgrounds while maintaining its long, historic commitment to the Presbyterian Church (U.S.A). Louisville Seminary is led by the Holy Spirit to educate people to proclaim the Gospel, to care for all, and to work for justice in communities everywhere. It is distinguished by its nationally recognized marriage and family therapy and field education programs, the scholarship and church service among its faculty and a commitment to training individuals to participate in the continuing ministry of Jesus Christ. For more information, call (800) 264-1839 or visit lpts.edu.Louisville Seminary is committed to providing our employees an environment that is inspiring, creative and respectful. Louisville Seminary is an equal opportunity employer and does not discriminate on the basis of gender, race, age, creed, sexual orientation or any other protected class.Job Type: Full-timePay: $55,480.00 - $62,120.00 per yearBenefits:<ul><li>Employee discount</li><li>Flexible schedule</li></ul>Schedule:<ul><li>Monday to Friday</li><li>Weekends as needed</li></ul>Work Location: In person

Media and Content Director

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