director digital marketing

DOXA Insurance Holdings, LLC

<div>Description:
<p>
We are seeking an experienced and results-oriented Director, Digital Marketing, Consumer Vertical, to develop and lead the digital marketing strategy for AGIA and, over time, the consumer vertical. This role is responsible for identifying new growth opportunities through digital marketing sophistication, leading our digital direct-to-consumer (D2C) strategy, and driving growth in partner marketing through expansion of digital channel activation and sophistication. This role blends performance marketing expertise with strategic advisory capabilities, ensuring that both D2C and affinity partner categories deliver full-funnel growth through data-driven insights, digital best practices, and an optimized channel strategy.</p><p><b><br>
About Us:</b></p><p>
DOXA is an award-winning specialty insurance platform that acquires and develops niche-market insurance program administrators, underwriting companies, and distribution partners including MGAs, MGUs, brokers, and direct-to-consumer operators. We provide centralized sales, marketing, underwriting, and operational support that helps our companies unlock their full growth potential.</p><p>
With hundreds of custom specialty insurance programs and partnerships and more than 20,000 agent and broker relationships nationwide, DOXA&rsquo;s rapid growth is reaching new heights.</p><p>
One of the primary growth drivers for DOXA, and the focus of this role, is our consumer vertical, which includes AGIA, RVNA, Call a Doctor Plus, and KidGuard, among other businesses. The primary focus of this role is driving direct-to-consumer and affinity growth through digital channels in AGIA, an established, but growing insurance and benefits marketing partner to some of the largest and most iconic associations and organizations in the country. This role will expand over time to drive growth in the consumer vertical more broadly</p><p>
We offer competitive benefits and compensation, but what really differentiates us is our culture empowerment and commitment to innovation in the specialty insurance space.</p><p>
If you're an ambitious professional looking to evolve your career, we'd love to talk. Ready to join a community of experts redefining the specialty insurance space?</p><p><b>
Why AGIA?</b></p><p>
This position will be working for AGIA Affinity (a DOXA company) which is an established but growing insurance and benefits marketing partner to some of the largest and most iconic associations and organizations in the country. Our clients include many veterans' organizations, fraternal organizations, loyalty programs, and more. Ensuring that our client&rsquo;s members have the protection they need from a brand they can trust, is at the heart of everything we do. For 66 years we have sought to improve the lives of not only our clients&rsquo; members but our internal members as well.</p><p>
Key Responsibilities</p><ul><li>
Drive sales growth in AGIA&rsquo;s Affinity and Direct to Consumer (DTC) markets through Digital Performance Marketing.</li><li>
Lead, develop, and inspire a growth-minded digital marketing team that serves as a thought leader and partner in digital innovation to the business, ultimately driving both DTC and partner growth. Build organizational capability in digital marketing strategy and execution, performance analytics, and partner marketing digital sophistication.</li><li>
Develop, own, and execute the DTC digital marketing strategy to drive acquisition, engagement, and retention, leading full-funnel campaign planning across paid search, paid social, display, video, email, SEO, and website optimization. Own and direct relationships with digital marketing agencies, setting strategy, optimizing spend, and ensuring campaigns meet performance goals.</li><li>
Own the comprehensive paid media budget, channel strategy, and performance metrics for DTC channels to maximize ROI through ongoing performance analysis and channel optimization.</li><li>
Create and oversee testing strategies (A/B, multivariate, creative, and channel-level) to drive continuous optimization and innovation across products and clients.</li><li>
Serve as a strategic advisor to the partner marketing team, guiding them to enhance digital strategies within integrated campaigns that include direct mail and integrate digital media into overall partner marketing programs. Collaborate with partner marketing managers to co-develop campaign strategies, test new channels &amp; tactics, and share insights that lift partner performance.</li><li>
Collaborate closely with product marketing to translate value propositions into digital campaign creative that move consumers through the funnel, increase conversion rates, and meet business goals.</li><li>
Partner with technology and web development and ecommerce teams to enhance marketing automation, tracking, and conversion rate optimization.</li><li>
Perform other miscellaneous functions and special projects as assigned.</li></ul>
Requirements:<p></p><p><b><br>
Qualifications</b></p><p>
The ideal candidate will possess:</p><ul><li>
Bachelor&rsquo;s degree or higher (Business, Marketing, Communications, or related field preferred).</li><li>
10+ years leading digital marketing from start to finish, managing budgets, and setting overall digital strategy, with at least 5 years leading a high-performing digital marketing team that has driven D2C and/or B2C growth within digital channels.</li><li>
Advanced experience with paid media platforms across affiliate, search, programmatic, display, social, OLV, and other emerging channels.</li><li>
Experience with website and landing page development and optimization including best practices in SEO, CRO, and content management.</li><li>
Experience within financial services, insurance, or adjacent categories is preferred.</li><li>
Experience with email marketing in lead generation, nurture, and customer renewal (experience with Salesforce Marketing Cloud preferred).</li><li>
Data-driven and metric-driven mindset.</li><li>
Knowledge of management principles and best practices.</li><li>
Knowledge of marketing automation, CRM and analytics, tools.</li><li>
Exceptional relationship management and communication skills, with the ability to influence at the executive level (both internally and externally).</li></ul><p><b>
Travel:</b> Up to 25% domestic travel requirement</p><p></p><p><b><br>
Benefits &amp; Work Environment</b></p><p>
DOXA Insurance Holdings offers a dynamic work environment and a collaborative culture. Our headquarters is located on the 10th floor of the Indiana Michigan building at 101 E. Washington in the revitalized downtown Fort Wayne, Indiana.</p><p><b>
What Are The Benefits?</b></p><p>
AGIA offers health benefits including medical, dental, and vision, 401K with 100% company match up to 3% of your annual income and an additional 50% match on the next 2% of income, a prefunded optional FSA , 100% covered Life Insurance, Accidental Death and Dismemberment Insurance, Short Term/Long Term Disability, and a $250 Wellness Benefit. Our medical plan has in-network provider coverage for mental health, reproduction, chiropractic, and massage therapy.</p></div>

Director, Digital Marketing

Sectigo

<div></div><div><div><ul><li>Full-time</li><div></div><li>
Department: Marketing</li><li>
Work Type: Hybrid</li></ul><p></p><div><div><div><div><h2 class="jobSectionHeader"><b>
Company Description</b></h2></div><div><p>
At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.</p><p>
Sectigo is the most innovative provider of certificate lifecycle management (CLM), delivering comprehensive solutions that secure human and machine identities for the world&rsquo;s largest brands. Sectigo&rsquo;s automated, cloud-native CLM platform issues and manages digital certificates across all certificate authorities (CAs) to simplify and improve security protocols within the enterprise. Sectigo is one of the largest, longest-standing, and most reputable CAs with more than 700,000 customers and two decades of delivering unparalleled digital trust.</p><p><b>
&ldquo;When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.&rdquo;</b></p><p>
How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - <b>S</b>upport, <b>E</b>xcellence, <b>C</b>ommunication, <b>T</b>eamwork, <b>I</b>ntegrity, <b>G</b>rowth and <b>O</b>penness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you&rsquo;d like to be part of our growth story in delivering a market leading user experience, we&rsquo;d like to talk to you.</p></div></div><p></p><div><div><h2 class="jobSectionHeader"><b>
Job Description</b></h2></div><div><p>
We&rsquo;re looking for a forward-thinking, AI-savvy <b>Digital Marketing Director</b> to lead digital strategy for our Enterprise business, focused on organic growth, GEO (Generative Engine Optimization), content intelligence, and discoverability across AI and search platforms.</p><p>
You&rsquo;ll play a critical role in shaping how enterprise buyers discover our brand and engage across the funnel &mdash; from high-intent SEO to LLM-optimized content, from global site performance to signal-based visibility in generative engines like ChatGPT and SGE.</p><p>
This is a strategic yet hands-on position, ideal for someone who thrives at the intersection of search, content, technical SEO, web optimization, and AI-driven growth experimentation.<br>
<br>
<b>This is a full-time position based in the U.S. and the ideal candidate should in the Eastern Time zone .</b></p><p>
Here are the core functions, responsibilities, and expectations for this role:</p><p>
GEO &amp; Enterprise Search Discovery</p><ul><li>
Own and evolve our GEO (Generative Engine Optimization) strategy &mdash; maximizing brand visibility across AI search platforms like ChatGPT, Google SGE, Perplexity, and Claude.</li><li>
Optimize content and website structure for LLM discoverability, semantic depth, and AI citation relevance.</li><li>
Lead enterprise SEO programs, including keyword strategy, content clustering, internal linking, and schema enrichment.</li><li>
Guide the development of high-intent landing pages and knowledge assets based on search and AI prompt trends.</li></ul><p>
Enterprise Web Experience &amp; Localization</p><ul><li>
Manage digital performance of the enterprise website, with a focus on conversion, accessibility, and global optimization.</li><li>
Partner with Product Marketing and Regional Marketing to localize and scale key experiences across priority regions.</li><li>
Drive experiments to improve landing page performance (speed, UX, content depth) and align to buyer needs.</li></ul><p>
Content Marketing &amp; Topical Authority</p><ul><li>
Lead the enterprise content strategy for organic growth &mdash; collaborating with content, product marketing, and field to define themes, formats, and distribution tactics.</li><li>
Identify gaps in topical coverage, support the creation of AI-ready content, and expand our digital footprint through thought leadership, use cases, and search-aligned narratives.</li><li>
Help establish our brand as a trusted source in the eyes of AI engines and evaluators.</li></ul><p>
Performance Optimization &amp; Digital Intelligence</p><ul><li>
Define KPIs and reporting frameworks for organic performance, AI search visibility, and content engagement.</li><li>
Use tools like GA4, HubSpot, Salesforce, SEMRush, Ahrefs, and LLM-based prompt analysis to drive strategic decisions.</li><li>
Translate digital insights into actionable recommendations for GTM teams, aligning with enterprise pipeline objectives.</li></ul><p>
GTM Integration &amp; Campaign Support</p><ul><li>
Work cross-functionally with Product Marketing, Field, and Web to support enterprise GTM motions &mdash; including launches, narratives, and content hubs.</li><li>
Ensure our digital strategy supports pipeline goals, vertical plays, and strategic enterprise messaging across owned channels.</li><li>
Develop playbooks and feedback loops that make digital performance measurable and repeatable.</li></ul><p>
Other duties as assigned and related to the nature of this role and company initiatives.</p></div></div><p></p><div><div><h2 class="jobSectionHeader"><b>
Qualifications</b></h2></div><div><p><b>
Education:</b></p><ul><li>
Bachelor's degree in Marketing and/or with related disciplines is strongly preferred. Advanced degrees and/or certifications are recommended.</li></ul><p><b>
Experience:</b></p><ul><li>
Minimum of 7+ years of experience in digital marketing, ideally in B2B SaaS, cybersecurity, or infrastructure tech is required. The ideal candidate should have 7 to 12+ years of global digital marketing experience with experience partnering and supporting a global team.</li></ul><p><b>
Ideal Candidate Profiles, Talents, and Desired Qualifications:</b></p><ul><li>
Proven success leading SEO, web optimization, and content performance programs.</li><li>
Strong understanding of GEO, LLM optimization, and how generative AI is reshaping buyer discovery.</li><li>
Experience with digital analytics tools like GA4, HubSpot, Salesforce, and Ahrefs.</li><li>
Deep curiosity and comfort with experimentation, structured content strategy, and signal-based marketing.</li><li>
Excellent communication and project management skills in a cross-functional, matrixed environment.</li><li>
Hard-working and resilient personality.</li><li>
A go getter who wants to grow and achieve great things.</li></ul></div></div><p></p><div><div><h2 class="jobSectionHeader"><b>
Additional Information</b></h2></div><div></div><div><p><b>
Global team. Global reach. Global impact.</b><br>
<br>
At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work &ndash; and our team members &ndash; reflect the positive outcomes we deliver to our customers every day.</p></div></div></div></div></div></div><p></p>

University of Pittsburgh

<div><div><p><b>Associate Director, Digital Marketing</b></p></div><div>
BUS-Office of the Dean - Pennsylvania-Pittsburgh - (25005936)</div><div></div><div><p><br>
The University of Pittsburgh School of Business seeks to hire an Associate Director, Digital Marketing. The associate director plays a pivotal role in strengthening the reputation, visibility, and enrollment outcomes of the University of Pittsburgh School of Business through the execution and optimization of data-driven digital marketing strategies. This position advances the school&rsquo;s goals to enhance brand awareness, drive prospective student enrollment, and showcase the excellence of Pitt Business across undergraduate, graduate, and executive education audiences.</p><p>
</p><p>Leading the day-to-day management of the School&rsquo;s digital ecosystem&mdash;including the website, paid media, email marketing automation, social media, and analytics&mdash;the associate director integrates user experience design and content strategy to deepen engagement among prospective students, alumni, corporate partners, and the broader business community. Reporting to the Executive Director of Marketing and Communications, the Associate Director collaborates closely with Enrollment Management, Admissions &amp; Recruiting, Program Directors, and external agencies to ensure cohesive, results-oriented marketing efforts that elevate the Pitt Business brand and support institutional growth.</p><p>
</p><p>ABOUT THE UNIVERSITY OF PITTSBURGH SCHOOL OF BUSINESS</p><p>
Our mission is to empower future-ready leaders &mdash; principled, people-centered, tech-fluent, and resilient &mdash; to create meaningful impact through business.</p><p>
</p><p>Our world-class faculty generate pioneering insights, tools, and strategies to help students and organizations thrive in a rapidly evolving world. Our dedicated staff provide the personalized support every student needs to unlock their full potential. Through hands-on learning, forward-thinking programs, and a global, lifelong network, we are shaping the professionals business needs today &mdash; and the visionary leaders the world demands tomorrow.</p><p><b>
Job Summary</b></p><p>
Oversees strategy and implementation of priority communications projects requiring cross-disciplinary and integrated approaches and serves as central campaign coordinator. Leads team and collaborates with senior leadership and internal clients on high-level communications campaigns. Establishes performance goals and measures and ensures adherence to style, branding, and regulations. Develops core messaging and creates campaign content.</p><p>
</p><p><b>Essential Functions</b></p><ul><li>
Developing and executing digital marketing campaigns through various channels such as website, social media, search engines and other digital platforms.</li></ul><ul><li>
Collaborating with Programs and Enrollment Management to align marketing efforts with recruiting objectives</li></ul><ul><li>
Utilizing SEO and content marketing strategies to enhance online visibility and drive traffic to website and social media platforms</li></ul><ul><li>
Analyzing digital marketing campaigns to measure performance and make data-driven decisions</li></ul><ul><li>
Supervise Creative Manager and Marketing and Communications Specialist</li></ul></div><div><div><b>
Job Summary</b></div><p>
Oversees strategy and implementation of priority communications projects requiring cross-disciplinary and integrated approaches and serves as central campaign coordinator. Leads team and collaborates with senior leadership and internal clients on high-level communications campaigns. Establishes performance goals and measures and ensures adherence to style, branding, and regulations. Develops core messaging and creates campaign content.</p></div><div><div><b>
Essential Functions</b></div><p><b>
Essential Functions</b></p><ul><li>
Developing and executing digital marketing campaigns through various channels such as website, social media, search engines and other digital platforms.</li></ul><ul><li>
Collaborating with Programs and Enrollment Management to align marketing efforts with recruiting objectives</li></ul><ul><li>
Utilizing SEO and content marketing strategies to enhance online visibility and drive traffic to website and social media platforms</li></ul><ul><li>
Analyzing digital marketing campaigns to measure performance and make data-driven decisions</li></ul><ul><li>
Supervise Creative Manager and Marketing and Communications Specialist</li></ul></div><div><div><b>
Physical Effort</b></div><p>
Position is generally sedentary but may require walking on campus to attend meetings/events.</p></div><p></p><div><div><b><br>
Assignment Category</b></div> Full-time regular</div><div><div><b>
Job Classification</b></div> Staff.Assistant Director - Communications</div><div><div><b>
Job Family</b></div> Communications &amp; Marketing</div><div><div><b>
Job Sub-Family</b></div> Communications</div><div><div><b>
Campus</b></div> Pittsburgh</div><div><div><b>
Minimum Education Level Required</b></div> Bachelor's Degree</div><div><div><b>
Minimum Years of Experience Required</b></div> 5</div><div><div><b>
Will this position accept substitution in lieu of education or experience? </b></div>Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.</div><div><div><b>
Work Schedule</b></div> Monday - Friday, 8:30am - 5:00pm</div><div><div><b>
Work Arrangement</b></div> Hybrid: Combination of On-Campus and Remote work as determined by the department.</div><div><div><b>
Hiring Range</b></div> TBD Based Upon Qualifications</div><div><div><b>
Relocation Offered</b></div> No</div><div><div><b>
Visa Sponsorship Provided</b></div> No</div><div><div><b>
Background Check</b></div> For position finalists, employment with the University will require successful completion of a background check</div><div><div><b>
Child Protection Clearances</b></div> Not Applicable</div><div><div><b>
Required Documents</b></div> Resume, Cover Letter</div><div><div><b>
Optional Documents</b></div> Not Applicable</div></div>

Associate Director, Digital Marketing

compact

<p>A leading <b>Digital Marketing and Advertising Company</b> is seeking a dynamic and experienced <b>Managing Director</b> to lead its operations, drive business growth, and oversee strategic partnerships.</p><p><b>Key Responsibilities:</b></p><ul><li>Provide strategic leadership to achieve the company&rsquo;s business goals and growth targets.</li><li>Oversee all operations, marketing, and sales activities to ensure efficiency and profitability.</li><li>Develop and execute business development plans to expand market presence.</li><li>Build and maintain high-level relationships with clients, partners, and stakeholders.</li><li>Lead contract negotiations and ensure successful deal closures with key clients.</li><li>Manage company resources, budgets, and teams to ensure optimal performance.</li><li>Monitor digital marketing trends and implement innovative strategies to stay competitive.</li></ul><p><b>Requirements:</b></p><ul><li>Bachelor&rsquo;s degree in Business Administration, Marketing, or related field (MBA preferred).</li><li>Minimum <b>8&ndash;10 years of experience</b> in management roles within <b>digital marketing, advertising, or media</b> sectors.</li><li><b>Strong background in sales and client contracting</b> is essential.</li><li>Proven ability to manage teams and deliver measurable business growth.</li><li>Excellent communication, leadership, and negotiation skills.</li><li>Active <b>client portfolio or corporate connections</b> will be a strong advantage.</li></ul><p><b>Benefits:</b></p><ul><li>salary package + performance-based incentives.</li><li>Leadership role with full decision-making authority.</li><li>Modern and innovative work environment.</li><li>Career development opportunities within a fast-growing organization.</li></ul><p>Job Type: Full-time</p>

Managing Director – Digital Marketing Company

BrightLine Trains

<b>Company:</b><br>
At Brightline, we believe in creating meaningful connections through exceptional experiences. We’re creating a brighter way to get there by making travel more convenient, more sustainable, and more hospitable every day. If you’re optimistic, forward-thinking, and interested in shaping the future of travel with us, we’d love to hear from you.
<br><br>
<b>Your Purpose:</b><br>
As Director of Digital Marketing, you will spearhead Brightline's digital marketing strategy to maximize online visibility, drive qualified traffic, and convert prospects into loyal riders across all digital channels. You will oversee paid advertising, search engine optimization, content marketing, and conversion optimization to ensure Brightline captures demand and builds preference in competitive markets. Your expertise in digital marketing trends, emerging technologies, and performance optimization will be critical in establishing Brightline's digital dominance while delivering exceptional return on ad spend. This role requires both strategic thinking and tactical execution to drive measurable growth in digital-driven bookings and brand engagement.
<br><br>
In this role, you will oversee a team of three Miami HQ-based teammates including Digital Marketing, Email/CRM, and Social Media functions.
<br><br>
If you have the courage to lead, build strong relationships with people across different perspectives, and are driven to make things happen for your teammates, this is the perfect opportunity!
<br><br>
<b>Your Role:</b><br>
<b>Website & Advertising:</b> Lead comprehensive digital advertising strategy and manage agency in execution across paid search, display, social advertising, and emerging channels while managing substantial media budgets and campaign performance. Oversee website optimization initiatives including SEO, landing page development, and conversion rate optimization to maximize user experience and drive measurable business results. Analyze digital performance metrics across all platforms and provide data-driven recommendations for continuous optimization and competitive advantage.
<br><br>
<b>Social Media:</b> Develop and direct integrated organic social media strategies that amplify brand messaging, drive community engagement, and build authentic relationships across all social platforms. Collaborate closely with content and creative teams (in-house & agency) to develop compelling digital assets and messaging that resonates with target audiences while maintaining consistent brand voice. Monitor social media trends, platform updates, and competitive landscape to identify new opportunities for brand growth and engagement.
<br><br>
<b>Email & CRM:</b> Optimize and direct marketing automation and lead nurturing programs that guide prospects through the customer journey and maximize lifetime value. Develop sophisticated email marketing campaigns and CRM strategies that segment audiences effectively and deliver personalized, relevant content at scale. Leverage customer data and behavioral insights to create targeted communications that drive conversion, retention, and revenue growth while ensuring compliance with data privacy regulations.
<br><br>
<b>Performance Analysis:</b> Drive data-driven decision making through comprehensive analysis of digital marketing performance across all channels, utilizing advanced analytics tools and attribution modeling to measure ROI and campaign effectiveness. Establish key performance indicators and reporting frameworks that provide actionable insights to stakeholders while identifying optimization opportunities and growth trends. Create strategic recommendations based on performance data, competitive analysis, and market intelligence to continuously improve campaign performance, budget allocation, and overall digital marketing strategy effectiveness.
<br><br>
<b>People Leadership:</b> Build, inspire, and develop a high-performing digital marketing team through strategic hiring, mentorship, and performance management while fostering a culture of data-driven decision making, creative excellence, and collaborative execution.
<br><br>
Please note that this Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the teammate for this job. Duties, responsibilities, and activities may change at any time with or without notice.
<br><br>
<b>Managerial Responsibility:</b><br>
Direct supervisory responsibility including the to hire, transfer, suspend, layoff, recall, promote, discharge, assign, reward or discipline or effectively recommend such actions.
<br><br>
Experience & Qualifications
<br><br>
<b>Required Education and Experience:</b><br>
Bachelor's degree in Marketing, Digital Marketing, or related field
<br><br>
8+ years of digital marketing experience with proven track record of driving growth and ROI
<br><br>
Expert-level knowledge of Google Ads, Meta advertising, programmatic platforms, and marketing automation tools
<br><br>
Proficient in advanced analytics tools (SQL, Python/R preferred), statistical modeling, cohort analysis, and transforming complex performance data into strategic recommendations that drive campaign optimization and business growth
<br><br>
Experience managing multi-million dollar marketing budgets and demonstrating clear ROI
<br><br>
Proficiency in A/B testing, attribution modeling, and performance measurement
<br><br>
Proven experience developing and executing comprehensive SEO strategies, technical SEO audits, content optimization, link building, and organic search growth initiatives with measurable results
<br><br>
Experience with travel, transportation, or e-commerce industries preferred
<br><br>
Google Ads and Meta Blueprint certifications preferred
<br><br>
<b>Knowledge Skills & Abilities:</b><br>
<ul>
<li>Ability to collaborate effectively with cross-functional teams and external partners</li>
<li>Strong quantitative, analytical skills with attention to detail and accuracy and ability to make data-driven decisions</li>
<li>Strong communication, critical thinking, and presentation skills; including the ability to provide written and verbal direction effectively</li>
</ul>
Combine your experience, innovation, and entrepreneurial spirit by joining our growing team in Florida. Brightline is pleased to offer a competitive compensation and benefits package, and the opportunity to make a difference while making history as the only privately funded rapid rail service in the country.
<br><br>
Brightline is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Brightline will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Director, Digital Marketing - downtown Miami

Trustmark Companies

<div><div>Trustmark&rsquo;s mission is to improve wellbeing &ndash; for everyone. It is a mission grounded in a belief in equality and born from our caring culture. It is a culture we can only realize by building trust. Trust established by ensuring associates feel respected, valued and heard. At Trustmark, you&rsquo;ll work collaboratively to transform lives and help people, communities and businesses thrive. Flourish in a culture of diversity and inclusion where appreciation, mutual respect and trust are constants, not just for our customers but for ourselves. At Trustmark, we have a commitment to welcoming people, no matter their background, identity or experience, to a workplace where they feel safe being their whole, authentic selves. A workplace made up of diverse, empowered individuals that allows ideas to thrive and enables us to bring the best to our colleagues, clients and communities.</div><div></div><div>
About the role</div><div>
Trustmark is looking for an Associate Director, Digital Marketing, to join the team.</div><br>
Responsible for developing and executing comprehensive digital marketing strategies aimed at enhancing the website, optimizing SEO, and improving content to generate and convert leads. Owns website improvement initiatives to enhance user experience and drive customer engagement. Monitors and reports on key performance indicators (KPIs) to ensure continuous improvement and alignment with business objectives.<br>
<br>
Key responsibilities include developing and executing Search Engine Optimization (SEO) strategies to improve the website's visibility and organic search rankings, optimizing website content to attract and engage target audiences, and implementing a comprehensive lead generation strategy. Analyzes website and marketing metrics to measure the effectiveness of digital marketing efforts, generating regular reports, and presenting findings to senior leadership.<div></div><div>
Key Accountabilities:</div><div></div><div>
Lead Generation and Content Strategy:</div><div>
Develop and execute a comprehensive content strategy to generate and convert leads. This includes:</div><ul><li>
Creating an editorial calendar to plan and organize content creation and distribution.</li><li><div>
Creating and executing digital marketing campaigns, including email marketing, social media advertising, and content marketing, to generate leads.</div></li><li><div>
Setting email marketing and social media strategies to reach and engage target audiences.</div></li><li><div>
Optimizing web content through blogs and landing pages to drive lead generation and conversions.</div></li><li><div>
Implementing SEO best practices in content creation to improve organic search visibility.</div></li><li><div>
Utilize analytics and reporting to measure the effectiveness of content strategies and make data-driven decisions for continuous improvement.</div></li><li><div>
Monitor key performance indicators (KPIs) such as website traffic, engagement metrics, and conversion rates to assess the success of content initiatives.</div></li><li><div>
Conducting market research and audience analysis to identify target segments and their needs.</div></li><li><div>
Tracking and analyzing campaign performance to optimize lead generation efforts and improve conversion rates.</div></li></ul><div>
Customer Portal Maintenance and Optimization:</div><ul><li><div>
Maintain and optimize customer portals to ensure a seamless user experience. This includes:</div></li><li><div>
Regularly updating and organizing portal content to provide relevant and up-to-date information.</div></li><li><div>
Implementing user-friendly features and functionalities to enhance portal usability.</div></li><li><div>
Collaborating with cross-functional teams to address customer portal issues and improve user satisfaction.</div></li><li><div>
Analyzing user behavior and feedback to identify opportunities for portal optimization.</div></li></ul><div></div><div>
Technical Glitch Resolution with UX Team</div><div>
Work with the UX team to identify and resolve technical glitches affecting the website and customer portals. This includes:</div><ul><li><div>
Collaborating with UX designers and developers to troubleshoot and fix technical issues promptly.</div></li><li><div>
Conducting thorough testing to ensure the integrity and functionality of the website and portals.</div></li><li><div>
Providing feedback and recommendations for improving the user experience and resolving technical challenges.</div></li></ul><div></div><div>
Minimum Requirements:</div><ul><li><div>
Bachelor&rsquo;s degree in (digital) marketing, communications, or related field.</div></li><li><div>
5-8 years in digital marketing.</div></li><li><div>
Highly skilled in SEO. Lead generation and campaign optimization.</div></li><li><div>
Analytic and reporting skills.</div></li><li><div>
Demonstrated proficiency with social media platform, campaign strategy and blogging.</div></li><li><div>
Health Insurance marketing experience. Strong business acumen to drive digital strategies B2B &amp; B2C.</div></li><li><div>
Complex problem-solving critical thinking and analytics.</div></li><li><div>
Familiarity w/compliance with WCAG 2.0 AA regulations.</div></li><li><div>
Agile Project Management experience, including working as product owner, developing user stories, and working through backlogs.</div></li><li><div>
Strong time management, attention to detail and organization skills.</div></li><li><div>
Collaboration Skills with interdepartmental stakeholders and problem solving.</div></li><li><div>
Excellent written and oral communication skills.</div></li><li><div>
Team player.</div></li><li><div>
Self-directed / fast pace.</div></li><li><div>
Microsoft Office/Teams.</div></li></ul><div></div><div>
Preferred:</div><ul><li><div>
Website administration proficiency in Kentico CMS (or like platform)</div></li><li><div>
Skilled with digital marketing and email automation to enhance marketing execution.</div></li></ul><div></div><div>
The compensation range for this role is (based on the corporate location in Lake Forest, Illinois):</div>
$79,292.00 - $114,533.00 per year<div></div><div>
The final salary offer will be determined based on factors such as location, qualifications, experience, skill set, and other relevant factors. This position may also be eligible for bonus. We understand that compensation is an important factor when considering a new opportunity, and we strive to provide a competitive salary within the market.</div><div></div><div>
Brand: Trustmark</div><div></div><div>
In addition to compensation, we offer a comprehensive benefits package that includes: Health/dental/vision, life insurance, FSA and HSA, 401(k) plan, Employee Assistant Program, Back-up Care for Children, Adults and Elders and many health and wellness initiatives. We also offer a Wellness program that enables employees to participate in health initiatives to reduce their insurance premiums. For questions about compensation and benefits, please speak to the Recruiter if you decide to apply and are selected for an interview.</div><div></div><div>
Trustmark is committed to leveraging the talent of a diverse workforce to create great opportunities for our people and our business. We are an equal opportunity employer, including disability and protected veteran status.</div></div>

Associate Director, Digital Marketing (Hybrid)

Accel Marketing Solutions, Inc.

<div><p>Accel Marketing Solutions, Inc. needs a talented Sales Professional. This individual will be responsible for bringing in new business, hitting sales targets, and managing client relationships. We are looking for top achievers only&ndash;individuals who are smart and hungry, who know how to get business closed. In return, you will be well-compensated with a base salary, commission, benefits, and all the other perks that come with being a revenue producer.</p><p>
The position is to sell Internet Marketing Solutions to prospective clients. Accel Marketing produces high-end Internet Marketing Services, including Website Development, Mobile, SEO, Video Production, Social Media, Reputation Management Services, and Lead Generation.</p><p><b>
Job Details</b></p><ul><li>Prospect, secure meetings, and close new business by qualifying opportunities with prospective clients</li><li>Conduct presentations and run meetings</li><li>Consult with prospects to determine the best solutions for their specific needs</li><li>Recommend solutions, prepare and present proposals, and get contracts executed</li><li>Achieve all individual activity and revenue targets set by the company</li><li>Keep current with market trends</li><li>Travel, as required, to conferences and trade shows</li></ul><p><b>
Your Experience</b></p><ul><li>5+ years of direct B2B sales experience in the marketing space</li><li>Experienced in consulting clients on websites, SEO principles, paid search, and all things digital marketing</li><li>Must be tech-savvy</li><li>Demonstrated experience in conducting sales presentations</li><li>Demonstrated experience in developing new business relationships; a true &quot;hunter&quot; mentality who strives for the close</li><li>Relentless cold caller</li><li>Experience in seeking out and closing business with small businesses while exceeding sales quotas</li><li>Discernment: the ability to make good judgments in negotiating deals</li><li>Strong technical aptitude</li></ul><p><b>
Why Us</b></p><ul><li>Competitive compensation plan including benefits</li><li>Salary, commission, &amp; benefits</li><li>Casual environment</li><li>Remote position</li><li>Opportunity to progress in a fast-growing business</li></ul><br>
<p></p>
This is a remote position.</div>

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