director digital strategy

Duke University

<p></p><div><div><div><div><div><b>Work Arrangement: </b>On-Site
</div></div></div></div><div><div><div><div><b>Requisition Number: </b>266606
</div></div></div></div><div><div><div><div><b>Regular or Temporary: </b>Regular
</div></div></div></div><div><div><div><div><b>Location:
</b>Durham, NC, US, 27710
</div></div></div></div><div><div><div><div><b>Personnel Area: </b>UNIVERSITY
</div></div></div></div><div><div><div><div><b>Date: </b>Feb 18, 2026
</div></div></div></div><div></div><div><div><div><div><div><b>Duke University:</b></div><div></div><div><br>
Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America&rsquo;s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.</div><div><br>
</div><div><b>Occupational Summary</b></div><br>
<div>
</div><div>The Director of Digital Strategy serves as the strategic and operational lead for the Trinity College of Arts &amp; Sciences digital communications ecosystem, including its websites, social media platforms, and internal communications channels. This position is responsible for both determining and implementing an integrated digital communications strategy that advances Trinity&rsquo;s academic mission, supports recruitment and reputation goals, strengthens faculty visibility, and enhances engagement among internal and external audiences.</div>
<div>
Working closely with the Editorial Director, this position sets strategic direction and directly participates in content planning, digital production, platform optimization and execution of high-priority initiatives. A core responsibility is overseeing the collection, analysis and application of digital performance data across web, social and email channels to inform decisions, improve user experience, and increase impact. The director supervises the Digital Communications Strategist, Social Media Specialist, and student team members.</div>
<div>
The Director works collaboratively across Trinity&rsquo;s nearly 40 academic departments and administrative units to align digital platforms with institutional priorities. Through strong relationship-building, consultation, and governance, this role ensures Trinity&rsquo;s digital presence is cohesive, mission-driven and responsive to evolving needs.</div><br>
<div></div>
<div><b>
Work Performed</b></div><br>
<div></div>
<div><b>
Integrated Digital Strategy (35%)</b></div>
<ul>
<li>Develop, implement and continuously refine a comprehensive digital communications strategy that integrates website, social media and internal communications efforts.</li>
<li>Work closely with the Editorial Director to translate Trinity&rsquo;s academic priorities and leadership&rsquo;s goals into actionable digital initiatives and campaigns providing a robust array of written and multimedia content.</li>
<li>Identify emerging digital trends, tools and technologies and assess their relevance to Trinity&rsquo;s goals.</li>
<li>Establish measurable goals and performance benchmarks for digital engagement.</li>
<li>Participate directly in executing high-priority digital initiatives, including content development, campaign planning and platform optimization in coordinating with the Editorial Director and content producers.</li>
<li>In partnership with the Editorial Director, triage and prioritize incoming digital communications requests to ensure alignment with college-wide goals.</li>
<li>Supervise student workers employed by the Office of Communications as they undertake work related to web content and editing, social media and other duties as assigned.</li>
<li>Build and maintain strong working relationships with faculty, department leaders, and staff across Trinity.</li>
</ul>
<div><b>Website Strategy, Development and Governance (25%)</b></div>
<ul>
<li>Oversee the strategy, structure, governance and user experience of Trinity&rsquo;s web properties.</li>
<li>Partner with departments to assess and strengthen their digital presence in alignment with departmental and college-level communications and recruitment objectives.</li>
<li>Develop and enforce best practices for web content, accessibility, SEO, analytics tracking and brand consistency.</li>
<li>Deploy a data-driven approach to building and editing webpages and digital packages for feature stories, announcements, academic programs and strategic initiatives.</li>
<li>Curate and manage homepage and featured content to reflect Trinity&rsquo;s priorities and current initiatives.</li>
<li>Collaborate with the Office of Information Technology and campus partners to implement enhancements and new web technologies.</li>
</ul>
<div><b>Social Media Strategy (15%)</b></div>
<ul>
<li>Develop and oversee Trinity&rsquo;s comprehensive social media strategy across the college&rsquo;s platforms.</li>
<li>Guide content planning and campaign development that highlight faculty expertise, student achievement and institutional milestones.</li>
<li>Provide direction to the Social Media Specialist on the production, editing and publication of content.</li>
<li>Identify opportunities to expand audience reach and strengthen brand voice consistency.</li>
</ul>
<div><b>Internal Communications Leadership (15%)</b></div>
<ul>
<li>Lead the strategy, editing, and distribution of internal digital communications, including faculty and staff newsletters, leadership messages, RFP announcements, and other mass communications.</li>
<li>Partner with dean and Trinity&rsquo;s senior leadership to shape messaging that is clear, timely, and aligned with institutional priorities.</li>
<li>Maintain and manage an editorial calendar for recurring and strategic communications.</li>
<li>Analyze email performance metrics (open rates, click-through rates, audience segmentation) and refine messaging to improve engagement.</li>
<li>Directly draft and edit high-visibility communications as needed.</li>
</ul>
<div><b>Data Analytics &amp; Continuous Improvement (10%)</b></div>
<ul>
<li>Establish and maintain a comprehensive analytics framework across web, email, and social media platforms in collaboration with the Digital Communications Strategist.</li>
<li>Use data insights to inform content planning, audience targeting and digital investment priorities.</li>
<li>Promote a culture of data-informed communications across the team and departmental partners.</li>
</ul>
<div><b>Other Duties as Assigned</b></div><br>
<div></div>
<div><b>
Required Qualifications</b></div>
<div><b>
Education:</b><br>
Bachelor&rsquo;s degree in Communications, Journalism, English, Marketing, or a related field required.</div>
<div><b>
Experience:</b></div>
<div>
At least five years of experience in communications, public relations, marketing, sales and promotions or a related field in order to acquire skills necessary to administer communications and publications activities. Experience working in higher education is preferred.</div>
<div><b>
Skills Required:</b></div>
<ul>
<li>Significant experience developing and executing digital communications strategies across platforms including web, social media and email.</li>
<li>Demonstrated expertise managing websites (Drupal or comparable CMS), social media platforms and email marketing systems.</li>
<li>Strong analytical skills with experience using digital performance metrics to inform strategy.</li>
<li>Experience using project management tools to track projects from idea to completion.</li>
<li>Exceptional writing, editing and content development skills.</li>
<li>Experience supervising staff and managing cross-functional projects.</li>
<li>Proven ability to build collaborative relationships within</li></ul><br>
<div></div>
<br>
<div><div>Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.<br>
</div><br>
<br>
<div><div>Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchangeof ideas&mdash;an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve of this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.<br>
</div><br>
<b>Anticipated Pay Range:</b> Duke University provides an annual base salary range for this position as USD $62,694.00 to USD $107,633.00. Duke University considers factors such as (but not limited to) scope and responsibilities of the position; candidate's work experience, education/training, and key skills; internal peer equity; as well as market and organizational considerations when extending an offer.<br>
<br>
<div><div>Your total compensation goes beyond the dollars on your paycheck. Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family- friendly and cultural programs to eligible team members. Learn more at: https://hr.duke.edu/benefits/<br>
</div><br>
<b>Essential Physical Job Functions:</b> Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.<br>
<br>
</div></div></div></div></div></div></div><div></div><p><br>
<b>Nearest Major Market: </b>Durham
<br>
<b>Nearest Secondary Market: </b>Raleigh</p></div>

Director of Digital Strategy

Crestline Hotels & Resorts

<div><h1 class="jobSectionHeader"><b>Senior Director of Digital Strategy</b></h1><p><b>
Overview:</b></p><p>
As the Director of Digital Strategy, you will play a pivotal role in shaping our digital footprint and enhancing revenue streams through innovative digital marketing and strategic initiatives. You will be responsible for developing and executing comprehensive digital strategies that align with our business objectives, elevate brand visibility, and drive bookings across all digital channels.</p><br>
<p></p><ul><li>
Prepare and implement digital strategy and provide budget recommendations and media plans for a large portfolio of full and select-service properties.</li><li>
Lead digital marketing campaigns across various platforms (SEO, SEM, email marketing, pay per click campaigns) to drive traffic and revenue growth.</li><li>
Collaborate with internal stakeholders (sales, revenue management, operations) to optimize digital distribution channels and maximize revenue opportunities.</li><li>
Utilize data analytics and market research to identify trends, opportunities, and consumer behavior insights to inform strategic decisions.</li><li>
Monitor and analyze digital marketing performance metrics, ROI, and KPIs to measure the effectiveness of campaigns and make data-driven adjustments as needed.</li><li>
Stay updated on industry trends, digital marketing best practices, and emerging technologies to keep our digital strategies innovative and competitive.</li><li>
Directly manage and develop a Director of Digital Strategy, providing strategic oversight, performance accountability, succession planning, and executive-level guidance to ensure alignment with enterprise objectives</li></ul><p></p><p><b><br>
Supportive Functions:</b></p><p>
In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be determined by the requirements of each hotel.</p><ul><li>
Professionally represent the hotel by participating in hotel owner meetings, hotel brand, and industry functions.</li><li>
Represent the Digital Strategy Department at meetings and conferences both internal and external.</li><li>
Other digital strategy related tasks as assigned.</li></ul><p></p><p><b><br>
Other Functions:</b></p><ul><li>
Travel as required to property meetings, training, industry events, and corporate meetings.</li><li>
Regular attendance in conformance with the standards, which may be established from time to time, is essential to the successful performance of this position. Employees with irregular attendance will be subject to disciplinary action, up to and including termination of employment.</li><li>
Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required.</li><li>
Upon employment, all employees are required to fully comply with Crestline Hotels &amp; Resorts rules and regulations for the safe and effective operation of the hotels facilities. Employees who violate hotel rules and regulations will be subject to disciplinary action, up to and including termination of employment.</li></ul><p></p><p><b><br>
Experience:</b></p><ul><li>
Bachelors degree in marketing, Business Administration, Hospitality Management, or a related field.</li><li>
Minimum of 2 years of experience in revenue management, digital strategy, or digital marketing within the hospitality industry.</li><li>
Proven track record of successfully executing digital marketing campaigns and driving revenue growth.</li><li>
Strong understanding of SEO, SEM, email marketing, pay per click, and other digital marketing channels.</li><li>
Excellent analytical skills with the ability to interpret data and trends and make strategic recommendations.</li><li>
Experience managing relationships with OTAs and third-party booking platforms.</li><li>
Experience leading high-performing teams in fast-paced, growth-oriented environments.</li><li>
Exceptional leadership and communication skills with the ability to collaborate effectively across departments and influence stakeholders at all levels.</li><li>
Creative thinker with a passion for innovation and driving results in a fast-paced environment.</li></ul><p></p><p><i><br>
Crestline Hotels &amp; Resorts is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, sexual orientation, gender, identity, or disability status.<br>
</i></p><br>
<p>This position can be based <b>remotely</b> within the United States.</p><p>
From basic benefits to added advantages, Crestline Hotels &amp; Resorts does what it takes to take care of our Associates&mdash;both in and outside of work. Benefits include Health and Welfare plans to include Medical/Dental/Vision options, Competitive Paid Time Off, 401k Savings Plan with Company Match, Volunteer Opportunities, Educational Assistance, Travel Discounts, and more! *Benefits may vary depending on location. *No application deadline. All positions posted on an on-going basis until filled*</p><p>
Please note: submissions from external recruiting agencies will not be considered.</p><br>
<br>
Brand: Crestline Hotels &amp; Resorts Corporate Office
<br>
Address: 3950 University Drive Suite 301 Fairfax, VA - 22030
<br>
Property Description: Crestline Hotels &amp; Resorts Corporate Office
<br>
Property Number: 900</div>

Senior Director of Digital Strategy

Think Higher Consultants

<p>The Digital Marketing Director is responsible for developing, implementing, and overseeing the company&rsquo;s overall digital marketing strategy. This role focuses on driving brand growth, increasing online visibility, generating leads, and maximizing revenue through digital channels.</p><p><b>Key Responsibilities</b></p><ul><li>Develop and execute comprehensive <b>digital marketing strategies</b> aligned with business goals</li><li>Lead and manage all digital marketing channels including <b>SEO, SEM, social media, email marketing, and content marketing</b></li><li>Supervise, mentor, and develop the digital marketing team</li><li>Plan, manage, and optimize <b>paid advertising campaigns</b> (Google Ads, Meta Ads, LinkedIn Ads, etc.)</li><li>Analyze campaign performance using KPIs, ROI, and analytics tools</li><li>Oversee website performance, traffic growth, and conversion rate optimization</li><li>Manage brand positioning and online reputation across digital platforms</li><li>Coordinate with external agencies, vendors, and influencers</li><li>Monitor market trends, competitor activities, and emerging digital technologies</li><li>Prepare and present <b>monthly and quarterly performance reports</b> to senior management</li><li>Manage and allocate digital marketing budgets effectively</li></ul><p><b>Required Skills &amp; Qualifications</b></p><ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in <b>Marketing, Business Administration, or a related field</b></li><li><b>7&ndash;9 years of proven experience</b> in digital marketing, including leadership roles</li><li>Strong expertise in <b>SEO, PPC, social media marketing, and web analytics</b></li><li>Hands-on experience with <b>digital advertising platforms</b></li><li>Excellent leadership, communication, and strategic thinking skills</li><li>Data driven mindset with strong analytical abilities</li><li>Ability to manage multiple projects and meet deadlines</li></ul><p>Job Type: Full-time</p><p>Work Location: In person</p>

Director Digital Marketing

Rochester University

<div><p>JOB TITLE: Director of Marketing &amp; Communication</p><p>
DEPARTMENT: Marketing &amp; Communication</p><p>
REPORTS TO: Vice President, Enrollment Management</p><p></p><p><br>
UNIVERSITY MISSION: Rochester Christian University is a Christ-centered institution that empowers students to lead lives of personal and professional significance while serving God in a changing world.</p><p>
POSITION SUMMARY: The Director of Marketing and Communication Services provides strategic leadership for the university&rsquo;s marketing and communications efforts in support of Rochester Christian University&rsquo;s mission and growth plan. This role is responsible for developing, executing, and supervising comprehensive internal and external marketing strategies that drive enrollment and philanthropic leads, elevate institutional reputation, and strengthen brand visibility.</p><p>
Serving as the university&rsquo;s primary brand ambassador, the Director leads integrated campaigns across print, digital, social, web, media relations, and emerging platforms. The position collaborates closely with the VP, Director of Development, campus leadership, faculty, and external agency partners to ensure alignment with enrollment strategy, brand standards, and institutional goals. This role also oversees promotional spending, agency coordination, and performance analytics to ensure data-informed decision-making. The Director serves as the sole full-time, in-person marketing and communications professional and plays a central role in advancing RCU&rsquo;s public profile and community presence.</p><p></p><p><br>
EDUCATION AND/OR EXPERIENCE REQUIRED:</p><div><ul><li>
Bachelor&rsquo;s degree required (marketing, communications, journalism, public relations, or related field preferred)</li><li>
Master&rsquo;s degree preferred</li><li>
3-5 years of professional marketing, communications, or public relations experience, preferably in higher education</li></ul></div><p></p><p><br>
ESSENTIAL DUTIES AND RESPONSIBILITIES:</p><p></p><p><b><br>
Strategic Leadership &amp; Brand</b></p><div><ul><li>
Develop and execute university-wide marketing and communication strategies in collaboration with university leadership and contracted consultants</li><li>
Champion and enforce RCU brand guidelines; serve as primary brand ambassador</li><li>
Assess and refresh marketing materials to support enrollment growth and institutional advancement goals</li><li>
Advise administrative leadership on marketing and communication strategy</li></ul></div><p></p><p><b><br>
Marketing &amp; Campaign Execution</b></p><div><ul><li>
Lead marketing campaigns promoting academic programs, events, and institutional initiatives</li><li>
Manage agency partners for advertising, public relations, photography, video production, lead generation, and nurture campaigns</li><li>
Oversee all promotional spending and marketing budget management</li><li>
Collaborate on enrollment strategy and Salesforce analytics related to lead generation</li></ul></div><p></p><p><b><br>
Digital &amp; Web Oversight</b></p><div><ul><li>
Oversee digital marketing strategy, website design, brand alignment, and performance</li><li>
Manage web products and ongoing content updates using WordPress &amp; Elementor</li><li>
Develop and maintain a structured process for intentional and current website content</li><li>
Manage and create content for all university social media platforms</li></ul></div><p></p><p><b><br>
Creative Direction and Content Production</b></p><div><ul><li>
Provide editorial oversight for all university communications</li><li>
Design marketing materials for print and digital platforms</li><li>
Create visual assets for web, social media, video, and campus displays</li><li>
Manage workflow for campus marketing requests</li></ul></div><p></p><p><b><br>
Collaboration &amp; Community Engagement</b></p><div><ul><li>
Partner with campus departments to support program-specific marketing goals</li><li>
Coordinate with outside vendors, content creators, student workers, and interns</li><li>
Support the mission, vision, and core values of Rochester Christian University</li></ul></div><p></p><p><br>
SUPERVISORY DUTIES:</p><div><ul><li>
Supervise student workers</li></ul></div><p></p><p><br>
REQUIRED SKILLS AND ABILITIES:</p><div><ul><li>
Excellent written and verbal communication skills</li><li>
Experience with WordPress, Elementor, and social content management platforms (e.g., Buffer)</li><li>
Proficiency in Adobe Creative Suite and Canva</li><li>
Familiarity with SEO/GEO practices and GA4 reporting</li><li>
Strong organizational, project management, and multitasking abilities</li><li>
Ability to analyze data and adjust strategy accordingly</li><li>
Strong interpersonal skills with the ability to work across diverse communities</li><li>
Ability to handle confidential information with discretion</li><li>
Collaborative team player with the ability to work effectively with leadership, peers, and vendors</li><li>
Supportive of the University mission. Indicators of this support include a demonstrated personal faith in Jesus Christ and being active in a local church.</li></ul></div></div><p></p>

DIRECTOR OF MARKETING & COMMUNICATION

Kingston Stanley

<div>
 <p>
  <strong>
   Creative Director &ndash; Dubai &ndash; Arabic Speakers
  </strong>
 </p>
 <p>
  <strong>
   Reporting to the Senior Creative Director.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Overview:
  </strong>
 </p>
 <p>
  Lead the creative vision and execution projects from digital campaigns and
 </p>
 <p>
  brand identity to social-first content and video production. This is a leadership role combining strategic thinking, artistic creativity, and team management
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements:
  </strong>
 </p>
 <ul>
  <li>
   7&ndash;10+ years in creative leadership or agency roles.
  </li>
  <li>
   Diverse portfolio showcasing digital, social-first campaigns, brand work, video, and storytelling.
  </li>
  <li>
   Experience with Governmental accounts is a major plus.
  </li>
  <li>
   Deep understanding of brand strategy, consumer insights, and digital/social media behavior.
  </li>
  <li>
   Develop innovative ideas rooted in social-first thinking (platforms, formats, emerging trends).
  </li>
  <li>
   Translate business and brand goals into compelling visual storytelling and campaign concepts.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Salary: Competitive
  </strong>
 </p>
</div>


Creative Lead – Arabic Speakers - Governments

<div><p>Key Accountabilities
</p><ul><li>Responsible to work with the Head of Commercial to set up the business strategy and long-term plan, including the budget ambitions (3-year strategy &amp; plan, annual marketing plan and annual budget)
</li><li>Set up of the team, lead the recruitment of the talent required, ensuring all live the du values. Ensure AI is embedded in the team
</li><li>Accountable for the brand strategy and ensuring a clearly differentiated brand positioning and look and feel. Must ensure delivery of our brand promise across external channels as well as internal channels. Will be accountable for delivering amazing digital campaigns that drive traffic into our digital acquisition channels as well as our offline channels. Will also manage brand and communications agencies to achieve this
</li><li>Accountable for the end-to-end marketing management including Online Proposition and Pricing strategy and roadmap. Must ensure at all times a &lsquo;uniquely differentiated&rsquo; digital proposition is available for customers, where the &lsquo;why du&rsquo; reasons are clear and relevant
</li><li>Given the digital business model, you will also be responsible for the identification and set up of new channels aligned to making the company a truly digital company. You will identify these channels and manage all commercial negotiations all the way through to execution and then operating these channels. Accountable for growth (trading) including setting the vision for the digital channel including any technical or business requirements and working with the other teams on the delivery of this. Must ensure good efficient communications to drive the acquisition and recharge objectives for the digital channels. Must stay ahead of the curve around industry developments to Ecommerce channels and ensure they are implemented in the business.
</li><li>Significant commercial decision-making accountability as per authority matrix
</li><li>Active management of a number of external relationships: Channel partners, Media and Communications Agencies, Creative Agencies, and Marketing partnerships.
</li><li>Be the Architect of building the future digital platform inclusive of loyalty, engagement (CVM) and automated AI models for customer experience journeys end to end &ndash; data inputs to orchestration models, to audience management to campaign management and triggers to end customer
</li><li>Manage collaboration with EITC teams on KPIs metrics reporting on a weekly basis; take stock and present weekly performance reports to the Head of Commercial and CCO, EITC on a weekly basis.
</li></ul><p>Qualifications
</p><ul><li>Masters&rsquo; education
</li></ul><p>Experience
</p><ul><li>Successful digital leader who has been involved in at least 10+ years of digital transformation and running of a digital business
</li><li>Successful Growth Director or Commercial Director with at least 10+ years digital experience of growing digital channel sales.
</li><li>10+ years; experience as senior executive digital leadership levels, within industry leading companies, across range of sectors
</li><li>10+ years of focused Experience across all elements of digital inc. Ecommerce, Performance marketing, owned and paid media, monetization / optimization of off/on platform digital assets, digital payments and Paymentech solutions, digital marketing and product marketing, Communications, and Media, Loyalty, rewards and customer engagement, AI /ML automation models, customer journey mapping and purchase decision funnels, CRM /CVM systems
</li></ul><p>Skills
</p><ul><li>Strong understanding of AI and how it can be deployed for the benefit of the business and our customers
</li><li>Sound understanding of technical requirements and able to engage and liaise with technical director
</li><li>Previous P&amp;L accountability at senior level including budget and investment management across 5&amp;#43; departments
</li><li>Successful people manager
</li><li>Must-have past experience of commercial and revenue targets
</li></ul><p>Competencies
</p><p>Please provide the level of competency as per the grade: Level 1 for Band 6, Level 2 for Band 5, level 3 for Band 4, level 4 for Band 3.
</p><ul><li>Think strategically (Level <b>4 </b>of 5)
</li><li>Achieve tangible results (Level <b>4 </b>of 5)
</li><li>Lead breakthrough change (Level <b>4 </b>of 5)
</li><li>Exceed customer expectations (Level <b>4 </b>of 5)
</li><li>Nurture, Inspire and Motivate (Level <b>4 </b>of 5)
</li><li>Target win-win outcomes (Level <b>4 </b>of 5)</li></ul></div>

Director Commercial

Sustainability Engineering Group

<div>Description:
<p>
We are seeking a strategic, growth-oriented Director of Marketing to lead and scale our marketing function across our civil engineering and software development business lines. This executive-level role is responsible for building a high-performance marketing strategy that strengthens brand authority, drives measurable revenue growth, and positions the firm as an industry leader.</p><p>
The Director of Marketing will oversee digital strategy, brand development, thought leadership, public sector marketing, and business development support&mdash;while translating complex engineering and technical solutions into compelling narratives that resonate with clients, partners, and top-tier talent.</p><p>
This role reports to executive leadership and serves as a key contributor to company-wide growth strategy.</p><p>
 Key Responsibilities</p><p><b>
Marketing Strategy &amp; Leadership</b></p><ul><li>
Develop and execute a comprehensive, multi-channel marketing strategy aligned with corporate growth objectives across civil engineering and software services</li><li>
Establish marketing KPIs tied to revenue, pipeline growth, brand visibility, and recruitment</li><li>
Partner with executive leadership to support strategic planning, market expansion, and positioning initiatives</li><li>
Build, mentor, and manage internal marketing resources and external partners</li><li>
Oversee marketing budget planning, allocation, and ROI reporting</li><li>
Serve as brand steward, ensuring consistency and excellence across all touchpoints</li></ul><p><b>
Digital &amp; Social Media Strategy (Core Growth Channel)</b></p><ul><li>
Lead the firm&rsquo;s digital presence with emphasis on high-impact B2B engagement across LinkedIn, Instagram, YouTube, X (Twitter), and emerging platforms</li><li>
Develop executive-level thought leadership strategies highlighting innovation in infrastructure, civil engineering, and technology solutions</li></ul><p>
Oversee content strategy including:</p><ul><li>
Major project storytelling and case studies</li><li>
Technical insights and industry education</li><li>
Product/software solution positioning</li><li>
Awards, recognition, and public sector achievements</li><li>
Employer branding and talent acquisition campaigns</li></ul><ul><li>
Translate complex engineering systems, data platforms, and software tools into accessible, compelling messaging</li><li>
Monitor analytics and optimize performance based on engagement, conversion, and lead generation metrics</li><li>
Track industry trends across AEC, GovTech, and infrastructure technology markets</li></ul><p><b>
Website &amp; Digital Experience Leadership</b></p><ul><li>
Own the company website ecosystem as a primary marketing, recruiting, and business development engine</li><li>
Lead strategy for UX, SEO, technical performance, and conversion optimization</li><li>
Align website architecture to support both professional services (civil engineering) and SaaS/software offerings</li><li>
Oversee content development, landing pages, product/service positioning, and lead capture systems</li><li>
Manage CMS strategy, analytics dashboards, and continuous performance improvements</li><li>
Coordinate internal stakeholders and external agencies to ensure scalable digital infrastructure</li></ul><p><b>
Brand Development &amp; Market Positioning</b></p><ul><li>
Elevate brand positioning across public infrastructure, municipal services, and technology innovation markets</li><li>
Define differentiated messaging that communicates both engineering expertise and digital capabilities</li><li>
Ensure consistent visual identity, tone, and messaging across all proposals, campaigns, and digital assets</li><li>
Lead development of high-impact marketing collateral, presentations, and executive messaging</li></ul><p><b>
Public Sector &amp; Business Development Support</b></p><ul><li>
Provide strategic oversight for Statements of Qualifications (SOQs), RFP responses, and public agency submissions</li><li>
Align marketing materials with company vision, compliance standards, and operational SOPs</li><li>
Collaborate closely with business development and project leadership to strengthen win strategies</li><li>
Develop digital assets and storytelling that support long-term public agency relationships</li></ul>
Requirements:<p><br>
</p><p><b>Qualifications</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field (MBA preferred)</li><li>
8+ years of progressive marketing experience, with leadership experience strongly preferred</li><li>
Background in civil engineering, construction, architecture, infrastructure technology, SaaS, or related professional services</li><li>
Demonstrated success building and executing B2B growth marketing strategies</li><li>
Experience managing marketing budgets and measuring ROI</li><li>
Strong expertise in CMS platforms, SEO, analytics, and marketing performance tools</li><li>
Proven ability to lead cross-functional collaboration with technical and executive teams</li><li>
Exceptional storytelling ability&mdash;translating complex engineering and software concepts into market-facing value propositions</li><li>
Strategic thinker with hands-on execution capability</li></ul></div>

Director of Marketing

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