director digital strategy

Hendrix College

<div><div><div><b>Director of Digital Strategy</b></div>
<div></div><div><div>Hendrix College is seeking a full-time, 12-month Director of Digital Strategy to lead the creation and execution of strategic content across all online platforms, ensuring the College&rsquo;s digital presence is compelling, cohesive, and aligned with institutional priorities. This role serves as the architect and driver of digital storytelling, overseeing the planning, coordination, and production of written, visual, and multimedia content that advances enrollment, advancement, and brand visibility.</div>
<div></div><div>In addition to leading content strategy and production, this individual serves as the primary manager for the institution&rsquo;s website, ensuring it remains dynamic, user-centered, and enrollment-focused. The Director will also shape and strengthen the College&rsquo;s social media platforms by auditing and repurposing existing content and through the creation of new strategic content designed to maximize engagement and impact.</div>
<div></div><div>The Director of Digital Strategy is both visionary and hands-on, a multi-faceted creative leader who moves quickly, collaborates deeply, and executes with excellence. Exceptional writing, video, photography, and editing skills are essential, along with the ability to translate strategic goals into measurable digital outcomes.</div>
<div>We are a fast-moving, high-performing team that has a lot of fun. We are looking for someone who brings energy, creativity, discipline, and ownership to everything they do.</div>
<div></div><div>Desired Attributes</div>
<ul><li>Clear, concise, accurate written communication.</li>
<li>Intellectual curiosity.</li>
<li>Eager to try new ways of working and learn from success and failure&mdash;a continuous improvement mindset.</li>
<li>Shares and receives ideas without fear or pride of authorship.</li>
<li>A team player&mdash;honest, thoughtful, direct but kind, and willing to contribute to projects that are not within the job description.</li>
<li>Values the residential liberal arts experience and our mission but understands we will have to adapt.</li>
</ul><div>Primary Responsibilities</div>
<ul><li>Lead the strategic planning, development, and execution of digital content across all online assets.</li>
<li>Plan, coordinate, and produce high-quality written, photographic, video, and multimedia content.</li>
<li>Develop and maintain integrated digital content calendars aligned with recruitment, advancement, and institutional initiatives.</li>
<li>Serve as primary manager and strategic lead for the College website, ensuring content quality, optimization, performance, and alignment with institutional goals.</li>
<li>Partner with the Communications Specialist to audit, repurpose, and enhance social media platforms for greater effectiveness and engagement.</li>
<li>Support media-driven storytelling initiatives in collaboration with the Director of Communications, preparing and amplifying digital content tied to local and regional media coverage.</li>
<li>Monitor analytics and performance metrics to refine content strategy and maximize impact.</li>
<li>Maintain consistency in brand voice, visual identity, and messaging across all digital platforms.</li>
</ul><div><b>Required Qualifications</b></div>
<ul><li>Bachelor&rsquo;s degree in communications, marketing, journalism, digital media, or a related field.</li>
<li>5&ndash;7 years of professional experience in digital content strategy, communications, marketing, or a related role.</li>
<li>Exceptional writing and storytelling skills with the ability to translate complex ideas into clear, engaging digital content.</li>
<li>Demonstrated experience producing and managing multimedia content including video, photography, and written storytelling.</li>
<li>Experience managing website content within a CMS environment.</li>
<li>Familiarity with social media strategy, content planning, and audience engagement across multiple platforms.</li>
<li>Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.</li>
<li>Ability to interpret analytics and apply insights to improve digital engagement and performance.</li>
<li>A collaborative, solutions-oriented mindset with the ability to work effectively across departments.</li>
</ul></div><div>Consideration of applicants will begin immediately and continue until the position is filled. Applications should include a letter of application, a resume and contact information for three professional references. The annual salary for this position is $50,000. Applications can be submitted at www.hendrix.edu/jobs. Questions about this position can be submitted to hr@hendrix.edu.</div>
<div></div><div><div><i>Hendrix College strives to maintain an environment free from discrimination and harassment, where members of the Hendrix Community treat each other with respect, dignity and courtesy. The College adheres to the principle of equal educational and employment opportunity without regard to age, race, color, religion, gender, disability, sexual orientation, gender identity or expression, genetic information, or national origin.</i></div></div></div></div>

Director of Digital Strategy

Influencer

<div><p><b>SALARY: </b>$140-160k</p><p><i>
Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.</i></p><p><b>
LOCATION: </b>New York (Hybrid)</p><p><b>
Who are we?</b></p><p>
Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.</p><p>
Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world&rsquo;s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.</p><p>
As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.</p><p>
With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.</p><p><b>
Job title</b></p><p>
Director, Creative Strategy</p><p><b>
Reporting of the role</b></p><p>
This role reports to VP of Strategy, Media &amp; Production</p><p><b>
Overview of the job</b></p><p>
We are seeking a Director of Creative Strategy to help lead our Creative Strategy team. This role is responsible for delivering best-in-class creative work informed by deep category insight, consumer trends, and social-first storytelling. The ideal candidate has experience at Director level, ready to step into an agency leadership role and take ownership of the creative strategy practice. You thrive on building, creating, and evolving the ever-changing creator ecosystem - and continue to push Influencer as a leader in the space.</p><p><b>
3 best things about the job</b></p><ul><li><p>
Have a major stake in the growth of Influencer, both internally and externally</p></li><li><p>
Autonomy to partner directly with client teams, building trusted relationships that foster long-term impact</p></li><li><p>
Join and lead a team of best-in-class strategists</p></li></ul><p><b>
Measures of success - in the first few months, you will have:</b></p><ul><li><p>
Developed a full understanding of Influencer's capabilities and offerings, and helped improve any gaps</p></li><li><p>
Built strong working relationships with both internal teams and client stakeholders, becoming a trusted extension of their marketing departments</p></li><li><p>
Managed internal resourcing and bandwidth across the team to temper expectations</p></li></ul><p><b>
Roles &amp; responsibilities:</b></p><ul><li><p>
Lead the vision, standards, and growth of the Creative Strategy practice, ensuring best-in-class thinking across all verticals and clients in partnership with senior leadership</p></li><li><p>
Partner with the VP, leadership, and client teams to set strategic direction, positioning Influencer as a category leader in creator marketing</p></li><li><p>
Build, mentor, and manage a high-performing team of strategists, balancing resourcing and bandwidth while fostering career growth</p></li><li><p>
Establish and refine processes, tools, and frameworks that elevate creative strategy delivery across the agency</p></li><li><p>
Drive new business opportunities by shaping pitches, leading workshops, and presenting thought leadership to prospective clients</p></li><li><p>
Serve as a senior client partner, cultivating C-suite and senior marketing relationships that extend beyond campaign delivery</p></li><li><p>
Oversee the integration of cultural insights, category intelligence, and consumer trends into agency outputs to future-proof creative work</p></li><li><p>
Champion innovation in the creator economy, ensuring the agency stays ahead of platform shifts, social storytelling formats, and influencer trends</p></li><li><p>
Represent Influencer at industry events, conferences, and IAT meetings to raise visibility of our strategic expertise</p></li><li><p>
Collaborate cross-functionally with sales, measurement, and creative leads to connect strategy seamlessly to execution and business outcomes</p></li></ul><p><b>
What you will need:</b></p><ul><li><p>
Minimum of 9 years experience in a creative strategy or brand strategy role within an agency or related environment, with at least 3 years of management experience</p></li><li><p>
At least 3 years of hands-on influencer marketing experience with proven knowledge of the creator economy</p></li><li><p>
Deep understanding of the agency revenue model (retainers, project-based fees, scopes of work, margins) and ability to connect creative strategy to commercial growth</p></li><li><p>
Demonstrated track record of delivering socially-led branded content campaigns across platforms (Meta, TikTok, Snap, YouTube)</p></li><li><p>
Experience building, designing, and leading persuasive client decks and presentations</p></li><li><p>
Proven ability to distil complex client challenges into clear, insight-driven influencer briefs</p></li><li><p>
Strong communication, organisational, and time-management skills</p></li><li><p>
Comfortable engaging with and presenting to senior stakeholders (internal leadership, client CMOs, and IAT partners)</p></li><li><p>
Adept at balancing competing priorities and managing team bandwidth against client demands</p></li><li><p>
High-energy, results-driven leader with both short-term problem-solving skills and long-term vision for growth</p></li><li><p>
Collaborative and empathetic, able to partner effectively across functions while fostering team development</p></li></ul><p><b>
A few of our core benefits:</b></p><ul><li><p>
Medical Benefits through Insperity</p></li><li><p>
Wellbeing support including EAP &amp; Mental Health cover</p></li><li><p>
401K with match opportunity</p></li><li><p>
22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)</p></li></ul><p>
For more information on our benefits, perks and what makes us unique, please visit our website here</p><p>
At Influencer, we&rsquo;re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity &amp; Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.</p></div>

Director, Creative Strategy

PwC Middle East

<div>
 <strong>
  Why PwC
  <br/>
  <br/>
 </strong>
 At PwC, your growth is our priority. We fuel potential through coaching, feedback, and challenging work that helps you build a career path as unique as you are. You&rsquo;re not just joining a team&mdash;you&rsquo;re becoming part of a movement that&rsquo;s shaping the future. Here, you can be yourself, work with purpose and boldness, and collaborate with talented people to deliver solutions that create real impact for clients and communities. Powered by inclusive teams, cutting-edge technology, and truly meaningful work, you&rsquo;ll find endless opportunities to grow, lead, and go further.
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 Together, we set the future in motion.
 <br/>
 <br/>
 <strong>
  Consulting LoS
  <br/>
  <br/>
 </strong>
 At PwC Consulting, we lead with insight and deliver with purpose. You&rsquo;ll work alongside experts across industries to design and deliver forward-looking solutions in areas such as strategy and enterprise transformation, operational excellence, digital innovation, cyber resilience, and risk management. Our reimagined operating model brings together sector-aligned, solution-led teams empowered to move fast, think boldly, and create real impact. Whether transforming finance, enabling digital change, or shaping national visions, you&rsquo;ll be part of a collaborative, forward-thinking community&mdash;built to grow with you and the world around us.
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 <strong>
  BU Description
  <br/>
  <br/>
 </strong>
 The Digital &amp; Cyber Business Unit brings together deep technology expertise and bold thinking to help organizations thrive in a connected, data-driven world. We support clients in reimagining how they operate, serve, and grow&mdash;by harnessing the power of digital products, emerging tech, cloud, data, and cyber resilience.
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 <br/>
 Whether shaping enterprise-wide transformation or enabling targeted innovation, we work at the intersection of strategy, technology, and trust&mdash;delivering scalable solutions that empower clients to move faster, think smarter, and lead with confidence.
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 <strong>
  Job Summary
  <br/>
  <br/>
 </strong>
 We are seeking an experienced and visionary AI Strategy expert to lead engagements that define and deliver impactful artificial intelligence strategies, both at national and enterprise levels. The ideal candidate will possess deep expertise in AI, machine learning, and generative AI (GenAI), along with a strong grasp of business strategy, data ecosystems, and emerging technology governance.
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 <strong>
  Role
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  <br/>
 </strong>
 This role requires an individual who can bridge the gap between strategic ambition and technological execution. The successful candidate will have the ability to:
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 Formulate national AI visions and strategies, shaping policy, capability building, and innovation ecosystems; and
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 Design enterprise AI operating models and roadmaps, driving adoption across functions and value chains.
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 The role involves working closely with senior executives and public sector leaders to translate AI potential into measurable impact, advising on operating models, governance frameworks, talent strategies, and data and technology foundations required to enable AI at scale.
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 The candidate should have strong interpersonal skills, who not only enjoys the challenge of working with other team members but externally with a diverse set of stakeholders. Recent experience and understanding of the ME business ecosystem and government initiatives is preferred.
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  Roles &amp; Responsibilities
  <br/>
  <br/>
 </strong>
 AI Vision and Strategy Development: Lead the design and delivery of AI strategies at national and enterprise levels, defining vision, strategic pillars, enablers, and measurable outcomes aligned with broader transformation goals and wider strategies. National AI Governance and Policy Design: Support governments and regulators in shaping national AI governance frameworks, data-sharing ecosystems, and ethical AI principles that drive innovation, competitiveness, and societal value.
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 Enterprise AI Adoption: Guide large organizations in embedding AI within business operations, functions, and customer interactions. Identify priority use cases, assess readiness, and design scalable AI transformation journeys.
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 AI Operating Model Design: Develop end-to-end AI operating models covering governance, organization design, skills development, infrastructure, data and technology, and vendor ecosystems.
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 Generative AI &amp; Emerging Technologies: Advise clients on the evolving GenAI landscape, including large language models, automation, and advanced analytics. Identify practical, high-impact use cases and evaluate feasibility, governance, and ethical considerations.
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 AI Roadmap &amp; Transformation Planning: Design structured AI roadmaps that translate vision into action, balancing short-term value creation with long-term capability building and sustainable adoption.
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  Educational Qualifications &amp; Certifications
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  Education &amp; Qualifications
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 </strong>
 Educational Background: A degree in a relevant field such as Computer Science, Engineering, Information Technology, or related disciplines. Graduates in other fields can apply, provided that they have a proven experience in IT / Digital Consulting practice with relevant certifications
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 Certifications: Certification in AI, ML, GenAI, or Data Science and related fields is highly desirable. Project Management (e.g., PMP), TOGAF, or Responsible AI certifications are an advantage..
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 <strong>
  Work Experience
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  <br/>
 </strong>
 The candidate should possess post-qualification relevant work experience of at least 7 years of working in a Consulting firm.
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 Digital Proven experience in designing AI strategies, AI operating models, and AI transformation roadmaps for government and enterprise clients.
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 Strong understanding of AI technologies, data ecosystems, and GenAI models, with the ability to assess feasibility and impact.
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 Demonstrated ability to develop and quantify AI business cases and ROI.
</div>


Digital and Cyber - Digital Strategy and Realisation - AI Strategy - Director

British School Al Khubairat (BSAK)

<div><div><div><div><div><div>Employer</div>
<div>The British School Al Khubairat (BSAK)
</div></div><div><div>Location</div>
<div>Abu Dhabi, United Arab Emirates
</div></div><div><div>Contract Type
</div><div>Permanent
</div></div><div><div>Hours</div>
<div>Full Time
</div></div><div><div>Salary</div>
<div>TBC
</div></div></div><div><div><div>Posted</div>
<div>10th March 2026
</div></div><div><div>Start Date</div>
<div>1st September 2026
</div></div><div><div>Expires</div>
<div>29th March 2026 11:59 PM
</div></div><div><div>Contract Type
</div><div>Permanent
</div></div><div><div>Start Date</div>
<div>1st September 2026
</div></div><div><div>Job ID</div>
<div>1538198
</div></div></div></div><div></div><div><div><div>Start Date</div>
<div>1st September 2026
</div></div><ul><li>Contract Type :Permanent</li>
<li>Job ID: 1538198</li></ul></div></div><div></div><div><div><ul><br>
</ul></div></div><div><div><p>The British School Al Khubairat is looking to employ a Head of Digital Strategy &amp; Implementation. This is a full-time role to start September 2026.
</p><p>
We are rated Outstanding across all performance standards in both our local Government Agency inspection (ADEK) and that of British Schools Overseas (BSO). We are also the first school outside of the UK to receive the Carnegie Gold Award for Mental Health. The School is included in the Spear&rsquo;s Schools Index, among the 100 leading private schools in the world and Top Ten Middle East Schools. We are also ranked in the Top 15 Best Private Schools in the Middle East in the Global Schools Index by Carfax Education
</p><p>The Head of Digital Strategy &amp; Implementation provides technical, strategic and operational leadership for all aspects of the school&rsquo;s technology, data, and digital transformation. <b>The ideal candidate will have a Bachelor's Degree in Computer Science, Information Systems or a related field. Significant experience in a senior technical IT Leadership role, ideally in an education or similarly complex multi-stakeholder environment, is essential.</b> Relevant professional certifications are desirable.
</p><p>If you are interested in applying for this position, please complete the application form found in the vacancies section of our website. A job description is available on the website for further information about the role.
</p><p><b>
The closing date for applications is the 29th March 2026</b>. Early applications are advised, as BSAK reserves the right to make an early appointment.
</p></div>
</div><div></div><div><div>Safeguarding Statement:<br>
The British School Al Khubairat is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment.<br>
<br>
View all jobs from school</div></div></div>

Head of Digital Strategy & Implementation

Iron Mountain

<div>
 <p>
  At Iron Mountain we know that work, when done well, makes a positive impact for our customers, our employees, and our planet. That&rsquo;s why we need smart, committed people to join us. Whether you&rsquo;re looking to start your career or make a change, talk to us and see how you can elevate the power of your work at Iron Mountain.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We provide expert, sustainable solutions in records and information management, digital transformation services, data centers, asset lifecycle management, and fine art storage, handling, and logistics. We proudly partner every day with our 225,000 customers around the world to preserve their invaluable artifacts, extract more from their inventory, and protect their data privacy in innovative and socially responsible ways.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Are you curious about being part of our growth story while evolving your skills in a culture that will welcome your unique contributions? If so, let's start the conversation.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Summary
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Iron Mountain is seeking a
  <strong>
   dynamic and experienced Director, Digital Operations
  </strong>
  to join our
  <strong>
   Digital Solutions
  </strong>
  team. In this role, you will be responsible for the strategic leadership and operational oversight of Digital Operations, including direct accountability for regional Profit and Loss (P&amp;L) and driving financial results.
 </p>
 <p>
  <br/>
 </p>
 <p>
  You will lead a diverse team of operational and technical professionals, fostering a culture of development and inclusion while serving as the primary subject matter expert for Digital Solutions within your assigned geography.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What You&rsquo;ll Do
  </strong>
 </p>
 <p>
  In this role, you will:
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   <strong>
    Drive Operational Excellence and Service Delivery:
   </strong>
   Lead all aspects of Digital Solutions operations to ensure customer Key Performance Indicators (KPIs) for quality and on-time performance are met while maintaining Iron Mountain best practices.
  </li>
  <li>
   <strong>
    Execute Financial and Strategic Planning:
   </strong>
   Partner with Finance and Executive leadership to manage regional Profit and Loss (P&amp;L), develop five-year real estate and growth strategies, and deliver accurate financial forecasting.
  </li>
  <li>
   <strong>
    Cultivate Leadership and Talent:
   </strong>
   Oversee organizational structure and labor capacity, driving a culture of continuous development through succession planning and active mentorship of Operations Managers and Supervisors.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What You&rsquo;ll Bring
  </strong>
 </p>
 <p>
  The ideal candidate will have:
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   <strong>
    Extensive Leadership Experience:
   </strong>
   Significant experience leading large-scale Business Process Outsourcing (BPO) operations (such as mailroom, scanning, or data capture) and managing a complex Profit and Loss (P&amp;L) statement.
  </li>
  <li>
   <strong>
    Technical and Industry Expertise:
   </strong>
   Strong knowledge of document management platforms, specifically Kofax Capture and Kofax KTM (Kofax Transformation Modules), and the ability to interface effectively with technical teams.
  </li>
  <li>
   <strong>
    Strategic Business Acumen:
   </strong>
   Proven ability to build long-term business plans, manage high-impact programs to mitigate risk, and influence outcomes in a globally matrixed environment.
  </li>
  <li>
   <strong>
    Educational Foundation:
   </strong>
   A Bachelor&rsquo;s degree is required to meet industry standards for this executive-level position; an MBA (Master of Business Administration) is preferred.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What We Offer (Benefits)
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   <strong>
    Competitive compensation
   </strong>
   and benefits aligned with your experience.
  </li>
  <li>
   <strong>
    Paid time off and holidays
   </strong>
   to support your personal well-being.
  </li>
  <li>
   <strong>
    Opportunities for continuous learning
   </strong>
   and professional growth within a global organization.
  </li>
 </ul>
 <p>
 </p>
</div>


Director, Digital Operations

Betco Corporation, LTD

<div>Description:<p><br>
</p><p>The Director, Brand and Digital Marketing, is a visionary leader responsible for shaping and driving the company&rsquo;s brand positioning, digital strategy, and demand generation initiatives. This role oversees all aspects of brand strategy, content creation, and digital demand generation, and plays a pivotal role in implementing a new account-based marketing (ABM) strategy. The Director will collaborate with senior leaders, represent the brand at key meetings, and drive high-impact marketing initiatives that strengthen market presence and fuel company growth. Leading a talented team of graphic designers and content creators, the Director is responsible for aligning brand and digital strategy with business objectives.</p>
Requirements:
<ul><li><b>Brand Strategy and Positioning</b>: Lead the development and execution of brand strategies that strengthen market position, increase brand awareness, and resonate with target audiences across B2B and B2C markets.</li><li><b>
Digital Demand Generation and ABM</b>: Oversee digital marketing strategies, with a specific focus on implementing and optimizing an account-based marketing strategy for targeted demand generation. Collaborate with Sales to ensure alignment and effectiveness.</li><li><b>
Content Creation and Management</b>: Direct the creation of high-quality, impactful content across print, digital, and social channels. Ensure all content aligns with brand standards and communicates key messages effectively to diverse audiences.</li><li><b>
Team Leadership</b>: Manage and mentor a team of graphic designers, content creators, and digital marketers. Foster a collaborative, innovative environment and drive continuous improvement in content and brand initiatives.</li><li><b>
Cross-functional Collaboration</b>: Work closely with Product Management, Sales, and other cross-functional teams to support product and program positioning, launch strategies, and go-to-market efforts.</li><li><b>
Trade Show and Event Strategy</b>: Oversee trade show planning and execution, ensuring alignment with brand strategy and optimizing brand exposure. Partner with Sales to support pre-and post-show demand generation activities.</li><li><b>
Senior Staff Engagement</b>: Represent the Brand and Digital Marketing function in senior leadership presentations and strategic meetings. Contribute insights and recommendations that support company goals and priorities.</li><li><b>
Performance Analysis and Optimization</b>: Use analytics to measure the impact of brand and digital initiatives. Regularly assess and adjust strategies based on performance data, market trends, and emerging best practices.</li></ul><p><b>
Qualifications</b>:</p><ul><li>
Previous experience in brand and digital marketing, with a strong focus on B2B strategies and digital demand generation.</li><li>
Demonstrated success in developing and implementing ABM and digital demand generation strategies.</li><li>
Proven leadership experience managing creative and digital teams with a track record of high-impact results.</li><li>
Excellent presentation skills with the ability to influence senior leadership and cross-functional teams.</li><li>
Strong understanding of content creation, brand research, and the evolving digital landscape.</li><li>
Analytical mindset with experience using data to inform marketing strategies.</li><li>
7-10 years of marketing experience with 3-5 years in a leadership or management role.</li><li>
Bachelors Degree in either marketing, business, communications, advertising or public relations.</li></ul><p><b>
Key Competencies</b>:</p><ul><li><b>
Strategic Vision</b>: Ability to see the big picture and craft strategies that align with long-term objectives.</li><li><b>
Innovative Mindset</b>: Creative, resourceful, and constantly looking for new ways to engage audiences and elevate brand perception.</li><li><b>
Collaborative Leadership</b>: Skilled at managing teams and working cross-functionally to drive initiatives forward.</li><li><b>
Data-Driven</b>: Comfortable with analytics, able to interpret data, and adjust strategies based on insights.</li></ul></div>

Director, Brand and Digital Marketing

Moffitt Corporation

<div><div><b>Position Summary:</b></div>
<div></div><div>The Marketing Communications Specialist plays a critical role in shaping how we show up across our communication channels, from brochures, social media and email to paid advertising and our website. You'll manage the day-to-day execution of our content strategy, creating compelling content that speaks to engineers, facility managers, contractors, and other key buyers in the industrial space. This is a hands-on role for someone equally comfortable crafting a technical blog post, analyzing campaign performance, and managing a paid search campaign.</div>
<div></div><div>This position reports to the Director of Marketing and Communications.</div><br>
<div></div>
<div></div><div><b>Key Responsibilities:</b></div>
<div></div><div><b>Content Development &amp; Publishing</b></div>
<ul><li>Create and publish content across all platforms, including printed brochures, blogs, enewsletters, LinkedIn, and the company website.</li>
<li>Maintain a consistent editorial calendar to ensure a steady cadence of blogs, thought leadership articles, case studies, and enewsletters.</li>
<li>Translate complex industrial ventilation concepts into accessible, compelling content for both technical and non-technical audiences.</li>
</ul>
<div></div><div><b>Email Marketing</b></div>
<ul><li>Design and deploy targeted campaigns that support lead generation and customer retention.</li>
<li>Continuously optimize email performance through testing and evaluation.</li>
<li>Build, maintain, and segment email lists in close collaboration with Sales and Business Development teams.</li>
</ul>
<div></div><div><b>Digital Content Strategy &amp; Execution</b></div>
<ul><li>Work with marketing director and external agency to develop and execute a comprehensive digital content strategy across social media, email campaigns, landing pages, and paid digital campaigns.</li>
<li>Align content initiatives with lead generation, customer retention, and brand awareness goals.</li>
<li>Contribute to marketing campaign planning and serve as the primary driver of content execution.</li>
</ul>
<div></div><div><b>Social Media &amp; Community Engagement</b></div>
<ul><li>Work with marketing director and external agency to manage and grow the company's social media presence across relevant channels.</li>
<li>Monitor platforms, respond to comments and direct messages in a timely and professional manner.</li>
<li>Foster community engagement and brand advocacy among customers, partners, and industry peers.</li>
</ul>
<div></div><div><b>Paid Digital Advertising</b></div>
<ul><li>Work with marketing director and external agency to manage paid keyword strategies and digital ad campaigns across platforms such as Google Ads and LinkedIn.</li>
<li>Ensure landing page content is optimized for user experience, relevance, and conversion.</li>
<li>Monitor campaign budgets, performance, and ROI, making data-driven adjustments as needed</li>
</ul>
<div></div><div><b>Analytics &amp; Reporting</b></div>
<ul><li>Track, analyze, and report on key digital metrics including traffic, engagement, lead volume, conversion rates, and email performance.</li>
<li>Present regular performance updates to the marketing team and leadership.</li>
<li>Leverage audience insights and analytics to continuously refine content strategy and improve results.</li></ul><br>
<div></div><div><b>Qualifications:</b></div>
<ul><li>Bachelor's degree in Communications, Marketing, Journalism, or a related field.</li>
<li>3&ndash;5 years of experience in digital marketing or content marketing.</li>
<li>Strong writing, editing, and proofreading skills with the ability to adapt tone and style for different audiences.</li>
<li>Demonstrated experience managing social media, email marketing platforms, and paid digital campaigns for a corporate audience.</li>
<li>Proficiency with tools such as HubSpot, Google Ads, Google Analytics, or similar platforms.</li>
<li>Experience in B2B marketing or industrial, manufacturing, or technical industries preferred.</li>
<li>Ability to work in a fast-paced, team-oriented environment and influence without direct authority.</li></ul><br>
<div></div><div><b>Skills:</b></div>
<ul><li>Strong problem-solving skills and the ability to propose mutually beneficial solutions.</li>
<li>Self-motivated, responsible, and dependable with a positive attitude.</li>
<li>Excellent verbal and written communication skills with a professional presence in both phone and in-person interactions.</li>
<li>Exceptional communication, organizational, and problem-solving abilities.</li>
<li>Proficient in Microsoft Office suite and Microsoft Teams.</li></ul><br>
<div></div><div><b>Why Join Moffitt?</b></div>
<ul><li>Be part of a forward-thinking, innovative company in a high-impact role.</li>
<li>Opportunity to shape the future of a growing national sales organization.</li>
<li>Be a part of a collaborative team wanting to win.</li></ul></div>

Marketing Communications Specialist

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