director of brand marketing

The HEINEKEN Company

<div>
 <p>
  <strong>
   About the Role:
  </strong>
 </p>
 <p>
  Heineken&reg; is recruiting a Brand Director of Integrated Consumer Communications to shape the next decade of Heineken in the US.
 </p>
 <p>
  The Brand Director will lead all consumer-facing communication initiatives for the Heineken brand, shaping the way global positioning is brought to life in the American market through all ATL, BTL and Experiential. The scope entails both development of long-term communication strategies (3-year plans) and short-term calendars (annual plans).
 </p>
 <p>
  The Brand Director will lead and influence a vast array of stakeholders - local and global &ndash; and agencies &ndash; advertising, media, public relations, experiential &ndash; to bring those plans to life. Radical collaboration, critical thinking, consumer centricity, strong leadership, ability to navigate in a VUCA (Volatility, Uncertainty, Complexity, Ambiguity) environment and project management skills will be key to implementing consistent and world-class communication plans across all touchpoints, key markets and regions.
 </p>
 <p>
  The Brand Director will report to the Marketing VP Heineken&reg; and will be ultimately responsible for ensuring brand consistency across channels and regions. Additionally, they will be the primary point of contact with the trade marketing team and manage Heineken brand budget.
 </p>
 <p>
 </p>
 <p>
  Although the primary focus of the position is to lead the communications team and the agency ecosystem, substantial CPG brand management experience will be required as this person will be part of Heineken USA succession plans. The Brand Director will be a key contributor to overall Brand Strategy, and Brand Communication must be closely linked to business objectives. As the Brand Director, with substantial responsibilities and high visibility, this role is expected to be a role model for our must have culture: Put Safety First, Own It, We before Me, Act with Urgency
 </p>
 <p>
  <br/>
 </p>
 <p>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Design a long-term communication strategy that lands Heineken brand positioning in a meaningful way for American consumers.
  </li>
  <li>
   Create annual communication calendars that embody the long-term strategy making the best use of Heineken budgets and assets
  </li>
  <li>
   Lead and ensure seamless integration of ATL, BTL and Experiential initiatives through radical collaboration with Heineken USA and Heineken Global team members.
  </li>
  <li>
   Collaborate with stakeholders to ensure global campaigns are deployed in meaningful ways for American consumers.
  </li>
  <li>
   Lead the creation of 5 campaign-tentpoles every year, in collaboration with agencies and Heineken stakeholders.
  </li>
  <li>
   Guide and support internal stakeholders in bringing the brand positioning to life in their functions.
  </li>
  <li>
   Develop the brand&rsquo;s Media Strategy in collaboration with the Media team and the sponsorship and activation strategies with the Partnerships team.
  </li>
  <li>
   Create or modify consumer segments for targeted campaign communication in line with business objectives
  </li>
  <li>
   Ensure consistency with positioning and brand visual identity in all campaigns and communication channels
  </li>
  <li>
   Collaborate closely with the business execution team to ensure through the line activation of all initiatives.
  </li>
  <li>
   Develop internal communications to maximize engagement with the brand and optimize execution across the US.
  </li>
  <li>
   Manage the implementation, tracking and measurement of all A/BTL initiatives, in a structured manner, to drive consumer penetration throughout the US, sourcing market-level insights from the organization and supporting locally relevant business needs.
  </li>
  <li>
   Collaborate with peers &ndash; Sr. Brand Director of Business &amp; Strategy Heineken and Director of Heineken 0.0 and Silver &ndash; in developing solid strategies and executing seamless plans.
  </li>
  <li>
   Management and develop one Brand Manager and one Content Manager, including day-to-day management and long-term coaching.
  </li>
 </ul>
 <p>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Basic Qualifications/Requirements:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s Degree
  </li>
  <li>
   10+ years&rsquo; experience in CPG marketing.
  </li>
  <li>
   3+ years&rsquo; experience managing integrated communication of a global CPG brand.
  </li>
  <li>
   Proven track record in agency management experience, including the encouragement of subordinates/agencies to develop breakthrough creatives, taking calculated risks to achieve excellence
  </li>
  <li>
   Proven track record in project management, including development and deployment of complex campaign ecosystems through different stakeholders and agency partners.
  </li>
  <li>
   Proven track record at challenging norms and mental models to drive high and measured brand impact through out of the box ideas with test-and-learn approach
  </li>
  <li>
   Deep understanding of penetration-based marketing and proven ability to develop initiatives that drive household penetration
  </li>
  <li>
   Ability to plan communications with an individual data driven marketing mindset, making use as part of the plan of advanced technologies like dynamic creative optimization through programmatic buying.
  </li>
  <li>
   Entrepreneurial mindset.
  </li>
  <li>
   Strong communication and inter-personal skills
  </li>
 </ul>
 <p>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Preferred Qualifications:
  </strong>
 </p>
 <ul>
  <li>
   Experience interfacing and managing a cross-cultural/functional team
  </li>
  <li>
   Alcohol beverage industry knowledge
  </li>
  <li>
   MBA
  </li>
 </ul>
 <p>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   HEINEKEN Behaviors
  </strong>
 </p>
 <ul>
  <li>
   Connect
  </li>
  <li>
   Shape
  </li>
  <li>
   Develop
  </li>
  <li>
   Deliver
  </li>
 </ul>
 <p>
  <strong>
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Heineken USA is an equal opportunity employer. We believe the diversity of our people makes us as strong and unique as our brands. We do not discriminate based on race, color, religion, are or any other basis protected by law.
  </em>
 </p>
 <p>
 </p>
 <p>
  <em>
   This position is not available for visa sponsorship.
  </em>
 </p>
 <p>
 </p>
</div>


Brand Director

GT's Living Foods, LLC

<div><p><b>Company &amp; Culture:</b></p>
<p>
At GT's Living Foods, we're more than just a company &ndash; we're a community passionate about creating a healthier, happier world. Over the last 30 years we've built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health &amp; Wellness space.</p><br>
<p></p>
<p><b>
Requirements:</b></p>
<ul>
<li>Bachelor's degree in Marketing, Business, or related field; MBA preferred.</li>
<li>12+ years of progressive experience in brand management or marketing within CPG, ideally with beverage or health/wellness categories.</li></ul><br>
<p></p>
<p><b>
Job Responsibilities:</b></p>
<p>
The Brand Director for Synergy Kombucha will lead strategy, positioning, and performance for the company's flagship brand. This leader will ensure Synergy continues to thrive as the category pioneer and market leader, while also expanding its cultural relevance and consumer reach. Working closely with cross-functional partners, this person will own brand strategy, integrated marketing execution, product innovation, SKU management, and brand health tracking &mdash; championing Synergy's role in advancing both the kombucha category and the company's overall growth.</p>
<p><i>
Brand Leadership &amp; Strategy</i></p>
<ul>
<li>Define and drive the long-term strategic vision for Synergy Kombucha, balancing brand equity growth with short-term commercial performance.</li>
<li>Lead positioning, brand architecture, and messaging to reinforce Synergy's role as the authentic, purpose-driven leader in the kombucha space.</li>
<li>Oversee annual brand planning, including goal setting, budget allocation, and marketing calendar development.</li>
<li>Manage brand health through consumer insights, category trends, competitive intelligence, and brand performance data.</li>
</ul>
<p><i>Integrated Marketing Management</i></p>
<ul>
<li>Oversee development and execution of integrated marketing campaigns across paid, earned, owned, and experiential channels.</li>
<li>Drive authentic storytelling rooted in Synergy's mission, founder story, and wellness-forward positioning.</li>
<li>Collaborate with Sales and Shopper Marketing to activate compelling programs that bring the brand to life at retail and accelerate velocity.</li>
<li>Partner closely with Sales to ensure brand priorities, SKU portfolio management, and assortment strategy align with customer needs and company growth goals.</li>
<li>Lead consumer engagement programs that strengthen connection with the brand and reinforce loyalty.</li>
</ul>
<p><i>Product Innovation</i></p>
<ul>
<li>Identify opportunities to deepen consumer engagement and expand category penetration through flavor innovation, packaging evolution, and format expansion.</li>
<li>Partner with R&amp;D and Operations to deliver breakthrough innovation that aligns with Synergy's heritage, mission, and consumer needs.</li>
<li>Ensure all innovation supports long-term brand equity and reinforces Synergy's wellness-forward positioning.</li>
</ul>
<p><i>Cross-Functional &amp; External Collaboration</i></p>
<ul>
<li>Partner closely with Sales, Finance, Supply Chain, and Operations to ensure brand strategy aligns with company objectives and customer needs.</li>
<li>Build strong agency and vendor relationships to deliver best-in-class creative and execution.</li>
</ul>
<p><i>Team Leadership</i></p>
<ul>
<li>Manage and mentor direct reports to grow as brand builders and marketers.</li>
<li>Foster a culture of accountability, creativity, and collaboration that reflects the values of the Synergy brand and company.</li></ul><br>
<p></p>
<p><b>
Knowledge, Skills, &amp; Abilities:</b></p>
<ul>
<li>Proven success in driving brand growth through strategy, marketing campaigns, and innovation.</li>
<li>Strong foundation in consumer insights, integrated marketing, and P&amp;L accountability.</li>
<li>Demonstrated experience launching new products and flavor innovations.</li>
<li>Excellent leadership, communication, and collaboration skills with both internal teams and external partners.</li>
<li>Experience or demonstrated ability to thrive in a founder-led environment, with the desire to honor legacy while building the management systems, talent pipeline, and leadership infrastructure required for long-term growth and scale.</li>
<li>Passion for health, wellness, and purpose-driven brands &mdash; and belief in the transformative power of kombucha.</li></ul><br>
<p></p>
<p><b>
GT's Employee Experience (Benefits/Perks):</b></p>
<ul>
<li>Health Insurance: Medical, Dental, Vision, and Life Insurance</li>
<li>401K with Matching</li>
<li>Employee Assistance Program</li>
<li>Discounts on the amazing GT's product line</li>
<li>Corporate Discounts with our partners through LifeMart (concert &amp; sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)</li></ul><br>
<p></p>
<p><b>
Job Details:</b></p>
<ul>
<li>Work Hours: Business Hours</li>
<li>Onsite (Vernon, CA)</li>
<li>Pay Range: $180,000.00 to $200,000.00 Salary + bonus eligible</li></ul><br>
<p></p>
<p><i>
GT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.</i></p></div>

Brand Director, Synergy

Kenny Perez Law

<p><b>Overview</b><br/>We are seeking a dynamic and experienced Director of Marketing to lead our marketing team and drive our brand's growth and visibility in the marketplace. This pivotal role requires a strategic thinker with a passion for innovative marketing solutions, who can effectively manage both digital and traditional marketing initiatives. The ideal candidate will possess a strong background in multichannel marketing, e-commerce, and brand management, while demonstrating exceptional leadership skills to inspire and guide the marketing department.</p><p><b>Duties</b></p><ul><li>Develop and implement comprehensive marketing strategies that align with company goals and enhance brand awareness.</li><li>Oversee social media management, ensuring consistent messaging across all platforms while engaging with our audience effectively.</li><li>Conduct market research and analysis to identify trends, customer needs, and competitive landscape using tools such as Nielsen.</li><li>Manage product lifecycle from conception through launch, ensuring alignment with market demands and company objectives.</li><li>Lead branding initiatives to establish a strong identity for our products and services in the marketplace.</li><li>Collaborate with sales teams to develop B2B marketing strategies that drive revenue growth.</li><li>Create and manage budgets for marketing campaigns, ensuring optimal allocation of resources.</li><li>Utilize Adobe Creative Suite to design compelling marketing materials that resonate with target audiences.</li><li>Engage in public relations efforts to enhance the company&rsquo;s image and foster positive relationships with stakeholders.</li><li>Monitor performance metrics across all channels, adjusting strategies as necessary to maximize effectiveness.</li></ul><p><b>Skills</b></p><ul><li>Proven experience in digital marketing, including SEO/SEM, email campaigns, and content marketing strategies.</li><li>Strong analytical skills with the ability to interpret data and make informed decisions based on insights from market research.</li><li>Expertise in multichannel marketing approaches that integrate online and offline tactics effectively.</li><li>Excellent communication skills, both written and verbal, with the ability to present ideas clearly to diverse audiences.</li><li>Strategic planning capabilities that align marketing initiatives with overall business objectives.</li><li>Familiarity with e-commerce platforms and trends to optimize online sales efforts.</li><li>Experience in managing budgets effectively while achieving desired outcomes within financial constraints. Join us as we continue to innovate and grow within our industry! If you are ready to take on this exciting challenge as our Director of Marketing, we encourage you to apply today!</li></ul><p>Job Type: Full-time</p><p>Pay: $20.00 - $26.00 per hour</p><p>Expected hours: 40 per week</p><p>Work Location: In person</p>

Brand Marketing Director

Qiddiya | القدية

<div>
 Qiddiya Investment Company is seeking an innovative and strategic Executive Director - Branding &amp; Marketing to lead our branding and marketing initiatives, shaping the narrative of Qiddiya as a premier destination for entertainment and leisure. This key role will be instrumental in developing a strong brand identity and comprehensive marketing strategies that engage diverse audiences and drive brand loyalty.
 <br/>
 <br/>
 As the Executive Director, you will oversee all aspects of branding, advertising, digital marketing, public relations, and community engagement. Your leadership will guide a skilled marketing team as you position Qiddiya at the forefront of the entertainment and tourism industry.
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and execute a comprehensive branding and marketing strategy that aligns with Qiddiya's vision and business objectives
  </li>
  <li>
   Lead the creation and evolution of Qiddiya's brand identity, ensuring consistency across all platforms and communication channels
  </li>
  <li>
   Oversee the development and implementation of effective marketing campaigns that enhance awareness and drive engagement
  </li>
  <li>
   Manage and optimize digital marketing initiatives, leveraging social media, content marketing, and SEO strategies to maximize reach and impact
  </li>
  <li>
   Collaborate with internal teams and external agencies to produce high-quality marketing materials that effectively communicate Qiddiya's offerings
  </li>
  <li>
   Conduct market research and analyze industry trends to inform strategy and capitalize on opportunities
  </li>
  <li>
   Cultivate strong relationships with stakeholders, including the media, partners, and community organizations to enhance Qiddiya's public presence
  </li>
  <li>
   Provide leadership and mentorship to the marketing team, fostering a culture of creativity, collaboration, and performance excellence
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
  </li>
  <li>
   15+ years of experience in branding and marketing, with a minimum of 7 years in a leadership role
  </li>
  <li>
   Proven track record of developing successful branding and marketing strategies within the entertainment, tourism, or related sectors
  </li>
  <li>
   Strong analytical skills and experience with data-driven marketing strategies
  </li>
  <li>
   Exceptional leadership and team management abilities
  </li>
  <li>
   Excellent communication, presentation, and interpersonal skills
  </li>
  <li>
   Creative mindset with an understanding of brand storytelling and customer engagement techniques
  </li>
  <li>
   Familiarity with digital marketing tools, trends, and best practices
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Benefits
  <br/>
  <br/>
 </strong>
 Attractive compensations and benefits package
</div>


Executive Director - Branding & Marketing

Qiddiya Investment Company

<div><p>Qiddiya Investment Company is seeking an innovative and strategic Executive Director - Branding &amp; Marketing to lead our branding and marketing initiatives, shaping the narrative of Qiddiya as a premier destination for entertainment and leisure. This key role will be instrumental in developing a strong brand identity and comprehensive marketing strategies that engage diverse audiences and drive brand loyalty.</p><p>
As the Executive Director, you will oversee all aspects of branding, advertising, digital marketing, public relations, and community engagement. Your leadership will guide a skilled marketing team as you position Qiddiya at the forefront of the entertainment and tourism industry.</p><p></p><h3 class="jobSectionHeader"><b>
Key Responsibilities</b></h3><ul>
<li>Develop and execute a comprehensive branding and marketing strategy that aligns with Qiddiya's vision and business objectives.</li>
<li>Lead the creation and evolution of Qiddiya&rsquo;s brand identity, ensuring consistency across all platforms and communication channels.</li>
<li>Oversee the development and implementation of effective marketing campaigns that enhance awareness and drive engagement.</li>
<li>Manage and optimize digital marketing initiatives, leveraging social media, content marketing, and SEO strategies to maximize reach and impact.</li>
<li>Collaborate with internal teams and external agencies to produce high-quality marketing materials that effectively communicate Qiddiya's offerings.</li>
<li>Conduct market research and analyze industry trends to inform strategy and capitalize on opportunities.</li>
<li>Cultivate strong relationships with stakeholders, including the media, partners, and community organizations to enhance Qiddiya's public presence.</li>
<li>Provide leadership and mentorship to the marketing team, fostering a culture of creativity, collaboration, and performance excellence.</li>
</ul><p><b>Requirements</b></p><ul>
<li>Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).</li>
<li>15+ years of experience in branding and marketing, with a minimum of 7 years in a leadership role.</li>
<li>Proven track record of developing successful branding and marketing strategies within the entertainment, tourism, or related sectors.</li>
<li>Strong analytical skills and experience with data-driven marketing strategies.</li>
<li>Exceptional leadership and team management abilities.</li>
<li>Excellent communication, presentation, and interpersonal skills.</li>
<li>Creative mindset with an understanding of brand storytelling and customer engagement techniques.</li>
<li>Familiarity with digital marketing tools, trends, and best practices.</li>
</ul><p><b>Benefits</b></p><p>
Attractive compensations and benefits package</p></div>

Abbott

<div><p>Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.</p><p><b>
Job Title</b></p><p></p><p><b>
Head of Brand Visuals</b></p><p></p><p><b>
Working at Abbott</b></p><p></p><p>
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You&rsquo;ll also have access to:</p><ul><li>
Career development with an international company where you can grow the career you dream of.</li><li>
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.</li><li>
An excellent retirement savings plan with a high employer contribution</li><li>
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor&rsquo;s degree.</li><li>
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.</li><li>
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.</li></ul><p></p><p><b>
The Opportunity
</b></p><p></p><p>This position works out of our <b>Alameda, CA office</b> in the Lingo Division. Lingo is a continuous glucose monitoring (CGM) biosensor and app that reveals how your body responds to food, movement, and daily habits. Rooted in decades of scientific research and Abbott's global leadership in glucose technology, Lingo transforms raw data into actionable insights that help you steady your glucose, boost energy, sharpen focus, and support heart health. This is habit change, made visible &mdash; and possible. Looking to improve your personal health, collaborate as a partner, or integrate with cutting-edge metabolic tech? Lingo offers a smarter, science-backed way forward, igniting progress with science that makes sense.</p><p><br>
The Head of Brand Visuals plays a pivotal role in shaping the visual expression of our brand. This is a leadership role for someone who can go from mood to made, translating vision into high-impact creative that connects with our audience. The Head of Brand Visuals brings the Lingo brand to life through powerful visual ideas, crafting stories that are emotionally resonant, strategically grounded and culturally fluent.</p><p></p><p>
This is a hands-on leadership position &ndash; equal parts ideation, craft, and team direction. Collaborating closely with the Global Creative Director, designers, writers, external production partners, and cross-functionally with our Marketing, eCommerce and Product teams, the Head of Brand Visuals leads concept development, design and art direction across campaigns, digital experiences, retail, and content. The ideal candidate brings an elevated design aesthetic, strong brand and art direction background, and a portfolio that blends visual storytelling with modern cultural relevance.</p><p></p><p><b>
What You&rsquo;ll Work On</b></p><ul><li>
Lead the brand visuals team to develop breakthrough creative that drives the adoption of Lingo across brand and marketing touchpoints, including advertising, web, email, events, performance marketing and social media.</li><li>
Collaborate with the Creative Director and Head of Copy to develop engaging, inspiring concepts and bring them to life with flawlessly crafted execution that drives business impact.</li><li>
Proactively track trends in culture, design, user experience, and social media.</li><li>
Inspire and embrace challenges, technologies, and new ways of thinking.</li><li>
Mentor creatives on the team and lead by example &ndash; elevating the caliber of creative concepts and craft across all our work and achieving both team and individual goals.</li><li>
Collaborate with the cross-functional partners across Lingo and Abbott to ensure the brand&rsquo;s creative vision is consistent with broader company vision and initiatives and that all company creative work is supported and inspired.</li><li>
Communicate with partners, agencies, and internal teams with clarity and vision, ensuring alignment on all projects.</li><li>
Create print, digital and video creative that reflects the brand guidelines while considering stakeholder feedback and requirements.</li><li>
Lead internal reviews of creative projects, ensuring high quality work that is distinctive and on-brand.</li><li>
Partner with the Creative Director and Creative Ops to guide team process, including planning, recruiting, and resourcing, ensuring efficiency.</li><li>
Partner with shoot production teams to make sure relevant assets are captured during shoots.</li><li>
Ensure all projects are completed on-time, within budget and meet technical requirements and business goals.</li><li>
Meticulously refine all deliverables to ensure the highest standards are met across all content.</li></ul><p></p><p><b>
Required Qualifications</b></p><ul><li>
8+ years of combined agency and in-house experience as an art director, design director or relevant role.</li><li>
A compelling portfolio of work that demonstrates high caliber art direction, design excellence, and a proven track record in the development of successful, market-moving creative ideas</li><li>
A drive to break boundaries and craft the best ideas in the world of their kind</li><li>
Fearlessly creative and relentlessly attentive to detail</li><li>
A collaborative, empathetic personality with excellent communication and interpersonal skills</li><li>
Self-motivated, eager to learn and problem-solve within a fast-paced environment.</li><li>
Passion for creative innovation, elevated design, emerging technologies and trends</li><li>
Strong understanding of tech, ability to work with creatives, marketers and engineers alike.</li><li>
Demonstrated expertise in design, photography, video, and illustration</li><li>
Demonstrated expertise in typography, layout, color and various print and digital production techniques.</li><li>
Advanced expertise in Figma, Adobe Creative Suite, Microsoft Office, and program management tools.</li><li>
Systematic approach to design. Sees the big picture and seeks to implement sustainable, scalable solutions.</li><li>
Excellent organizational and time management skills.</li></ul><p></p><p><b>
Preferred Qualifications</b></p><ul><li>
Bachelor&rsquo;s degree in a related field is preferred.</li><li>
A Master&rsquo;s degree is a plus.</li><li>
Familiarity with the health tech industry is a plus.</li></ul><p></p><p><b>
Apply Now</b></p><p></p><p><b>
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: </b>www.abbottbenefits.com</p><p></p><p>
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.</p><p></p><p>
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.</p><p><br>
The base pay for this position is $128,000.00 &ndash; $256,000.00. In specific locations, the pay range may vary from the range posted.</p></div>

Head of Brand Visuals

Western Governors University

<div><div>If you&rsquo;re passionate about building a better future for individuals, communities, and our country&mdash;and you&rsquo;re committed to working hard to play your part in building that future&mdash;consider WGU as the next step in your career.</div><div></div><div>
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.</div><div></div><div>
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.</div><div></div><div>
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:</div><br>
Grade: Management_Executive 612<div></div>
Pay Range: $ - $<div></div><div>
Job Description</div><div></div><div>
$163,200 to $293,800</div><div></div><div>
The Senior Director of Brand Communications will shape, elevate, and expand WGU&rsquo;s brand presence across owned, earned, and brand foundations. Reporting to the Senior Vice President of Institutional Advancement, this leader will direct a cross-functional team, including in-house production studio, social media, brand communications and owned content platforms to ensure the brand is consistently represented, strategically amplified, and deeply engaging for diverse audiences, including philanthropy, thought leaders, government/policy officials, business and academic leaders, current and potential employees and students.</div><div></div><div>
Combining creative vision with data-driven execution, the Senior Director will advance WGU&rsquo;s mission by increasing brand awareness, strengthening reputation, and fostering meaningful engagement. The Senior Director is responsible for a multi-million-dollar budget. This role requires expertise in social media strategy,</div><div>
influencer partnerships, brand management, SEO optimization and multi-channel content activation, as well as the ability to connect compelling storytelling to measurable impact.</div><div></div><div>
Responsibilities</div><div></div><div>
Primary Responsibilities Brand Leadership &amp; Strategy</div><ul><li><div>
Lead the development and execution of WGU&rsquo;s brand strategy across owned and emerging channels. Create a unified brand playbook (messaging, tone of voice, brand visual standards) that guides how WGU shows up across channels which is maintained and updated regularly to reflect institutional priorities, audience insights, and market shifts.</div></li><li><div>
Ensure consistent application of WGU&rsquo;s brand identity, voice, and messaging across all touchpoints.</div></li><li><div>
Partner with cross-functional teams (marketing, communications, fundraising, government relations, partnerships) to align brand positioning with institutional priorities.</div></li></ul><div></div><div>
Channel &amp; Content Strategy</div><ul><li><div>
Create a comprehensive, rolling editorial calendar spanning WGU&rsquo;s owned content and social media channels, including campaign integration, SEO-driven topics, channel management, content production, thought leadership placement, and seasonal priorities.</div></li><li><div>
Create a social media strategy for channel growth, influencer engagement, and community building that is continually tested and optimized, including platform-specific playbooks, influencer/ambassador partnerships, community engagement and performance dashboards. &middot; Collaborate with Marketing to ensure SEO best practices are embedded in content production to increase discoverability and organic reach.</div></li></ul><div></div><div>
Team Leadership &amp; Development</div><ul><li><div>
Lead and mentor a team of creative professionals, including production studio, social media, brand communications and owned content/channel leads.</div></li><li><div>
Showcase proven expertise in change management and the development of large, high performing teams.</div></li><li><div>
Foster a collaborative, innovative, and inclusive culture.</div></li><li><div>
Oversee resource allocation, budgeting, and performance management for the team.</div></li></ul><div></div><div>
Measurement &amp; Optimization</div><ul><li><div>
Set and track KPIs for brand engagement, reach, sentiment, and channel growth.</div></li><li><div>
Use data and analytics to inform ongoing strategy, optimize content performance, and identify emerging opportunities.</div></li><li><div>
Stay ahead of trends in digital media, social engagement, and influencer marketing.</div></li></ul><div><br>
Qualifications</div><div></div><div>
Knowledge, Skills, and Abilities</div><ul><li><div>
Proven expertise in brand strategy and identity management across owned, shared, and emerging channels.</div></li><li><div>
Strong understanding of multi-channel content strategy, SEO, and social media ecosystem dynamics.</div></li><li><div>
Skilled in storytelling and content creation that connects brand narratives to measurable outcomes.</div></li><li><div>
Demonstrated ability to lead and develop high-performing creative teams, fostering innovation and collaboration.</div></li><li><div>
Effective collaboration, and interpersonal skills, with the ability to influence across all levels</div></li><li><div>
Proficient in data-driven decision-making, translating analytics into actionable strategies for engagement and growth.</div></li><li><div>
Adept at building cross-functional partnerships to align brand positioning with institutional priorities.</div></li><li><div>
Agile in adapting to emerging trends, platforms, and audience behaviors to keep the brand relevant and competitive.</div></li></ul><div></div><div>
Required Education</div><ul><li><div>
Bachelor&rsquo;s degree</div></li></ul><div></div><div>
Required Experience</div><ul><li><div>
10+ years in brand, content, or digital strategy roles.</div></li><li><div>
5+ years of leadership experience managing and developing high-performing teams. &middot; Experience driving integrated campaigns spanning paid, earned, owned, and shared media.</div></li><li><div>
Understanding of brand reputation management and thought leadership positioning.</div></li><li><div>
Proven expertise in social media growth strategies, owned content optimization and influencer engagement.</div></li><li><div>
Experience managing multi-channel brand presence and aligning creative output to strategic goals.</div></li><li><div>
Demonstrated success using analytics to drive decision-making and optimize performance.</div></li></ul><div></div><div>
Position &amp; Application Details</div><div></div>
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.<div></div><div>
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.</div><div></div><div>
Additional Information</div><div></div><div>
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It&rsquo;s not all-inclusive.</div><div></div><div>
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.</div><div></div><div>
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.</div></div>

Senior Director of Brand Communications

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