director of brand marketing

Feel Good Foods

<div>
 
 
 Location:
 
 
 Downtown New York, NY (Hybrid, 3+ days in office)
 
 
 
 
 Reports To:
 
 
 VP of Strategy &amp; Growth
 
 
 
 
 Type:
 
 
 Full-Time
 
 
 
 
 
 
 
 About Feel Good Foods
 
 
 
 
 Feel Good Foods is a frozen food brand with crave-worthy, chef-crafted, gluten-free appetizers and breakfast foods. From Mozzarella Sticks to Pancake Balls, our frozen snacks and breakfasts are helping millions of people &ldquo;feel good&rdquo; about what&rsquo;s in their freezer.
 
 
 
 
 Our positioning is simple: we&rsquo;re a feel-good frozen snack brand that happens to be gluten-free. We lead with taste, not dietary restriction. 70% of our consumers are mainstream shoppers who choose us because the food is good, not because they need it to be gluten-free. You can find us at Walmart,
 
 
 Whole Foods, Sprouts, Costco,
 
 
 Kroger, Target, and growing.
 
 
 
 
 We are a rapidly growing team headquartered in downtown Manhattan, home to a
 
 fast-paced, social,
 
 and innovative office environment.
 
 We offer competitive benefits, including 80% coverage for medical/dental / vision and a Discretionary Time Off policy. We prioritize the well-being of our employees, providing allowances for wellness and training &amp; development, and keeping our office stocked with premium snacks.
 
 
 
 
 
 
 The Role
 
 
 
 
 We&rsquo;re hiring a Brand Director to own the creative and brand layer of our marketing function. This role sits between our Vice President and our Marketing Manager. You&rsquo;re the missing middle: the person who codifies how this brand looks, sounds, and shows up in the world, and then makes sure it actually happens.
 
 
 
 
 This is not a strategy-only seat. You will concept campaigns and you will project-manage cross-functional innovation launch timelines. You will write the brand book and you will QA the dieline before it goes to print. If that mix excites you, keep reading.
 
 
 
 
 This is an empowered, high-visibility, cross-functional role for someone who thrives on turning brand vision into action. Feel Good Foods is scaling rapidly across the retail landscape, and this role will make sure we scale with a brand that&rsquo;s as intentional as it is fast-growing.
 
 We're a small team building something big, and the people who love it here genuinely enjoy being scrappy: figuring it out, moving fast, and wearing multiple hats without waiting for permission.
 
 
 
 
 
 
 What You&rsquo;ll Own
 
 
 
 
 Brand Foundations
 
 
 <ul>
 <li>
 
 Build and maintain the brand guidelines document: voice, tone, visual identity, messaging pillars, photography standards, packaging architecture.
 
 </li>
 <li>
 
 Serve as the day-to-day brand authority. When anyone internally or externally asks &ldquo;is this on-brand?&rdquo;, you&rsquo;re the answer.
 
 </li>
 <li>
 
 Partner closely with our social agency, PR firm, and shopper marketing consultant to ensure consistency across all channels.
 
 </li>
 </ul>
 
 
 Creative Development
 
 
 <ul>
 <li>
 
 Concept and direct campaigns across social, email, retail media, and trade.
 
 </li>
 <li>
 
 Own creative briefing: translate business objectives into creative direction that agencies and contractors can execute against.
 
 </li>
 <li>
 
 Direct product photography and packaging design shoots, including shot lists, food styling direction, and post-production oversight.
 
 </li>
 <li>
 
 Support management of relationships with our design partners for packaging and creative design, ensuring brand consistency across 30+ SKUs and multiple retail channels.
 
 </li>
 <li>
 
 Lead initiatives around how the brand appears in the trade - e.g., trade shows, trade ads, shopper marketing campaigns, sell materials, digital shelf asset library.
 
 </li>
 </ul>
 
 
 Launch Operations
 
 
 <ul>
 <li>
 
 Manage the master calendar across new product launches, line extensions, and retailer resets (Kroger, Costco, Target, Walmart, Whole Foods, BJ&rsquo;s, Sprouts, and
 
 
 many
 
 
 more).
 
 </li>
 <li>
 
 Along with the Marketing Manager, own the end-to-end packaging workflow: cross-functional detail validation, artwork QA, portal submissions, print timelines, and retailer-specific packaging requirements.
 
 </li>
 <li>
 
 Coordinate cross-functionally with R&amp;D, Sales, and Ops to build commercial support infrastructure and ensure marketing timelines don&rsquo;t bottleneck product launches and retailer timelines.
 
 </li>
 </ul>
 
 
 Team &amp; Agency Leadership
 
 
 <ul>
 <li>
 
 Work closely with our Marketing Manager, providing day-to-day oversight and creative consultancy.
 
 </li>
 <li>
 
 Serve as a brand counterpart to our external agencies (social, PR, shopper, design) alongside the Marketing Manager.
 
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 
 
 Must-Haves
 
 
 <ul>
 <li>
 
 5&ndash;8+ years in brand marketing, ideally in CPG / food &amp; beverage.
 
 </li>
 <li>
 
 You&rsquo;ve built or substantially contributed to governing brand guidelines. Not inherited, built.
 
 </li>
 <li>
 
 Hands-on creative direction experience: you&rsquo;ve run photo shoots, directed agencies, written briefs, and made decisions about how a product shows up on the shelf and how a brand shows up in the world.
 
 </li>
 <li>
 
 Comfort with the operational side of packaging: timelines, print specs, retailer compliance, cross-functional coordination.
 
 </li>
 <li>
 Hybrid presence in our downtown NYC office, 3+ days per week.
 
 (Our office is energetic, social, and often loud: music playing, cross-team conversations happening in real time, product tastings in the kitchen. You thrive in that kind of environment and do your best thinking around other people, not in spite of them.)
 
 </li>
 </ul>
 
 
 Bonus Points
 
 
 <ul>
 <li>
 E
 
 xperience at a brand that went through a significant growth inflection.
 
 </li>
 <li>
 
 Familiarity with the frozen food or snacking category, or any category where packaging is a critical purchase driver.
 
 </li>
 <li>
 
 Exposure to retailer-specific marketing (e.g., Kroger Precision Marketing, Walmart Connect, Instacart platform) is a plus but not required.
 
 </li>
 <li>
 
 Comfort working in a founder-led environment where speed, resourcefulness, and good judgment matter more than process adherence.
 
 </li>
 <li>
 
 Analytical rigor alongside creative thinking: equally fluent in brand narratives and performance data.
 
 </li>
 <li>
 
 Positive, solutions-oriented attitude with a passion for working with people across levels and departments.
 
 </li>
 </ul>
 
 
 
 
 
 What This Role Is Not
 
 
 
 
 We want to be transparent:
 
 
 <ul>
 <li>
 
 This is not the right fit if you see packaging operations and print QA as &ldquo;below&rdquo; a brand role. At our size, the Brand Director touches everything from the brand book to the dieline.
 
 </li>
 <li>
 
 This is not the right fit if you want a team of 5 reporting to you on day one. Here, you&rsquo;ll work closely with one Marketing Manager and a network of agencies and contractors.
 
 </li>
 <li>
 
 This is not the right fit if you&rsquo;re primarily a strategist who hands off execution. We need someone who builds the strategy AND drives it through to the shelf.
 
 </li>
 <li>
 
 This is not the right fit if you want a fully formed brand system to maintain. Here, the creative process is being formalized. You'll be architecting, not inheriting.
 
 </li>
 </ul>
 
 
 
 
 
 If you&rsquo;ll be at Expo West (March 4&ndash;6), send us a quick note.
 
 
 
 
 
 
 
 Salary:
 
 
 $140,000 &ndash; $170,000
 
 
 
 
 Feel Good Foods is an equal opportunity employer.
 
 
</div>

Brand Director

Per Scholas

<div>
 
 ABOUT PER SCHOLAS:
 
 
 
 For 30 years, Per Scholas has been on a mission to drive mobility and opportunity in the ever-advancing technology landscape by unlocking the untapped potential of individuals, uplifting communities, and meeting the needs of employers through rigorous tech training. By teaming up with dynamic employer partners, ranging from Fortune 500 companies to innovative startups, we're forging inclusive tech talent pipelines, fulfilling an ever-increasing need for skilled talent. With national remote training and campuses in 20+ cities and counting, Per Scholas offers no-cost training programs in the most sought-after tech skills, spanning Cloud, Cybersecurity, Data Engineering, IT Support, Software Engineering, and more. To date, 30,000+ individuals have been trained through Per Scholas, propelling their professional trajectories into high-growth tech careers with salaries three times higher than their pre-training earnings. Learn more by visiting PerScholas.org and follow us on LinkedIn, X, Facebook, Instagram, and YouTube.
 
 
 
 Per Scholas preferred hires reside within the following states
 
 : AZ, CA, CO, FL, GA, IL, IN, KS, MD, MA, MI, MO, NC, NJ, NY, OH, PA, TX, WA
 
 
 POSITION TITLE: Senior Director, Brand Marketing
 
 
 REPORT TO: Chief Marketing Officer
 
 
 OFFICE: REMOTE
 
 
 
 Overview
 
 
 
 The Senior Director, Brand Marketing is a senior leader responsible for advancing, protecting, and evolving the Per Scholas brand across all channels and stakeholder touchpoints. This role leads enterprise brand strategy, governance, creative direction, and integrated brand campaigns that strengthen market positioning and support organizational growth.
 
 
 Reporting to the Chief Marketing Officer, the Senior Director partners closely with Strategic Communications, Events, and Stakeholder Marketing to ensure a clear, consistent, and compelling brand presence across the organization.
 
 
 The ideal candidate brings deep expertise in brand evolution, creative leadership, and change management, with experience leading complex, enterprise-wide brand initiatives in mission-driven environments.
 
 
 
 Brand Strategy &amp; Governance
 
 
 
 <ul>
 <li>
 Lead the evolution of Per Scholas&rsquo; brand strategy, positioning, architecture, and value proposition
 </li>
 <li>
 Establish and uphold brand governance standards and guidelines
 </li>
 <li>
 Define and steward core enterprise messaging, including approved &ldquo;hero&rdquo; statistics and key data points
 </li>
 <li>
 Lead brand research and measurement initiatives to track awareness, perception, and brand health, translating insights into strategic action
 </li>
 <li>
 Ensure consistent brand expression across all national and local (Campus) marketing efforts
 </li>
 <li>
 Drive enterprise-wide brand education and adoption
 </li>
 <li>
 Lead the procurement, implementation, and ongoing management of a digital asset management (DAM) system to enable scalable access to brand assets across national and local teams.
 
 
 
 </li>
 </ul>
 
 Campus Brand Partnership &amp; Enablement
 
 
 
 <ul>
 <li>
 Serve as the primary brand partner to Campus teams and the central entry point for brand-related requests
 </li>
 <li>
 Develop scalable toolkits, templates, and self-service resources to support strong local execution
 </li>
 <li>
 Provide access to approved vendors and brand systems
 </li>
 <li>
 Prioritize requests and determine when custom brand support is warranted
 </li>
 <li>
 Partner with Events and Strategic Communications to elevate high-impact campus opportunities, particularly in media visibility and experiential brand design
 
 
 
 </li>
 </ul>
 
 Integrated Brand Campaigns
 
 
 
 <ul>
 <li>
 Develop and lead integrated brand campaigns aligned to enterprise priorities
 </li>
 <li>
 Translate strategy into compelling creative concepts and storytelling frameworks
 </li>
 <li>
 Ensure strong brand alignment across stakeholder campaigns and activations
 
 
 
 </li>
 </ul>
 
 Social Media Strategy &amp; Planning
 
 
 
 <ul>
 <li>
 Set the enterprise social media strategy and define the role of social in advancing brand awareness and reputation
 </li>
 <li>
 Establish content pillars, voice, and platform strategy
 </li>
 <li>
 Align social planning with executive visibility, campaigns, and key organizational moments
 
 
 
 </li>
 </ul>
 
 Creative Direction &amp; Production
 
 
 
 <ul>
 <li>
 Provide strategic oversight across content, design, video, print, and digital assets
 </li>
 <li>
 Manage creative agencies and production partners
 
 
 
 </li>
 </ul>
 
 Cross-Functional Collaboration
 
 
 
 <ul>
 <li>
 Partner with Strategic Communications to ensure executive visibility, internal communications, and external reputation reinforce brand strategy
 </li>
 <li>
 Collaborate with Events to ensure strong brand positioning across national and local experiences
 </li>
 <li>
 Align with Stakeholder Marketing to integrate brand priorities with growth objectives
 
 
 
 </li>
 </ul>
 
 Team Leadership
 
 
 
 <ul>
 <li>
 Build and lead a high-performing Brand Marketing team
 </li>
 <li>
 Oversee hiring, coaching, and performance management
 
 
 
 </li>
 </ul>
 
 Professional Qualifications
 
 
 
 Education &amp; Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, communications, business, or related field, optional
 </li>
 <li>
 10&ndash;15 years of progressive experience in brand marketing, creative strategy, and integrated campaign leadership
 </li>
 <li>
 Experience leading enterprise brand refresh or evolution initiatives
 
 
 
 </li>
 </ul>
 Leadership Experience
 
 
 <ul>
 <li>
 5&ndash;10+ years managing teams and external agencies
 </li>
 <li>
 Proven success leading cross-functional initiatives in complex organizations
 
 
 
 </li>
 </ul>
 Brand, Creative, and Digital Expertise
 
 
 <ul>
 <li>
 Deep expertise in brand strategy, positioning, messaging, and integrated campaign development
 </li>
 <li>
 Strong creative judgment and experience guiding visual identity and multi-channel content production
 </li>
 <li>
 Experience building and managing brand governance frameworks
 </li>
 <li>
 Familiarity with digital marketing channels including web, social, email, and content
 
 
 
 </li>
 </ul>
 Core Competencies
 
 
 <ul>
 <li>
 Strong change management and organizational influence skills
 </li>
 <li>
 Excellent written and verbal communication skills
 </li>
 <li>
 Ability to manage competing priorities in a dynamic environment
 </li>
 <li>
 Demonstrated commitment to the Per Scholas mission and advancing economic equity
 
 
 
 </li>
 </ul>
 For this role specifically, we are targeting a salary range of $115,000 - $120,000 where the difference in salary is typically determined by several factors, including the geography in which the selected candidate resides, and alignment with qualifications and experience.
 
 
 
 QUESTIONS?
 
 
 
 If you have any questions about this role, please feel free to email our Talent team at jobs@perscholas.org. We look forward to viewing your application!
 
 
 
 Equal Employment Opportunity
 
 
 
 We're proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or national origin.
 
 
 PII Policies
 
 
 Non-Discrimination Policy
 
 
</div>

Senior Director, Brand Marketing

Betco Corporation, LTD

<div>Description: 
The Director, Brand and Digital Marketing, is a visionary leader responsible for shaping and driving the company&rsquo;s brand positioning, digital strategy, and demand generation initiatives. This role oversees all aspects of brand strategy, content creation, and digital demand generation, and plays a pivotal role in implementing a new account-based marketing (ABM) strategy. The Director will collaborate with senior leaders, represent the brand at key meetings, and drive high-impact marketing initiatives that strengthen market presence and fuel company growth. Leading a talented team of graphic designers and content creators, the Director is responsible for aligning brand and digital strategy with business objectives.
Requirements:
<ul><li>Brand Strategy and Positioning: Lead the development and execution of brand strategies that strengthen market position, increase brand awareness, and resonate with target audiences across B2B and B2C markets.</li><li>
Digital Demand Generation and ABM: Oversee digital marketing strategies, with a specific focus on implementing and optimizing an account-based marketing strategy for targeted demand generation. Collaborate with Sales to ensure alignment and effectiveness.</li><li>
Content Creation and Management: Direct the creation of high-quality, impactful content across print, digital, and social channels. Ensure all content aligns with brand standards and communicates key messages effectively to diverse audiences.</li><li>
Team Leadership: Manage and mentor a team of graphic designers, content creators, and digital marketers. Foster a collaborative, innovative environment and drive continuous improvement in content and brand initiatives.</li><li>
Cross-functional Collaboration: Work closely with Product Management, Sales, and other cross-functional teams to support product and program positioning, launch strategies, and go-to-market efforts.</li><li>
Trade Show and Event Strategy: Oversee trade show planning and execution, ensuring alignment with brand strategy and optimizing brand exposure. Partner with Sales to support pre-and post-show demand generation activities.</li><li>
Senior Staff Engagement: Represent the Brand and Digital Marketing function in senior leadership presentations and strategic meetings. Contribute insights and recommendations that support company goals and priorities.</li><li>
Performance Analysis and Optimization: Use analytics to measure the impact of brand and digital initiatives. Regularly assess and adjust strategies based on performance data, market trends, and emerging best practices.</li></ul>
Qualifications:<ul><li>
Previous experience in brand and digital marketing, with a strong focus on B2B strategies and digital demand generation.</li><li>
Demonstrated success in developing and implementing ABM and digital demand generation strategies.</li><li>
Proven leadership experience managing creative and digital teams with a track record of high-impact results.</li><li>
Excellent presentation skills with the ability to influence senior leadership and cross-functional teams.</li><li>
Strong understanding of content creation, brand research, and the evolving digital landscape.</li><li>
Analytical mindset with experience using data to inform marketing strategies.</li><li>
7-10 years of marketing experience with 3-5 years in a leadership or management role.</li><li>
Bachelors Degree in either marketing, business, communications, advertising or public relations.</li></ul>
Key Competencies:<ul><li>
Strategic Vision: Ability to see the big picture and craft strategies that align with long-term objectives.</li><li>
Innovative Mindset: Creative, resourceful, and constantly looking for new ways to engage audiences and elevate brand perception.</li><li>
Collaborative Leadership: Skilled at managing teams and working cross-functionally to drive initiatives forward.</li><li>
Data-Driven: Comfortable with analytics, able to interpret data, and adjust strategies based on insights.</li></ul></div>

Director, Brand and Digital Marketing

Kraft Heinz

<div>
 
 
 Sr Brand Manager, Marketing Capabilities &amp; Creative Effectiveness
 
 
 
 
 Location:
 
 Chicago, IL (AON) or Toronto, ON (Queen&rsquo;s Quay Terminal) &ndash; Hybrid
 
 
 
 The Opportunity
 
 
 
 Reporting to the Global Marketing Capabilities Director, you will be a key driver within the Global Marketing Excellence team.
 
 
 In this role you&rsquo;ll champion our global marketing capabilities&mdash;partnering with teams across regions to nurture a culture of excellence. You&rsquo;ll be embedding a world-class marketing culture across all global zones and markets. If you are a seasoned marketer who loves "how" great marketing gets done as much as the "what," this is your stage.
 
 
 
 What&rsquo;s on the Menu?
 
 
 <ul>
 <li>
 
 Strategic Capability Building:
 
 Support the development of global training programs within our Marketing Competency model, with a heavy focus on the Brand Growth System and Creative Effectiveness.
 </li>
 <li>
 
 Global Training Leadership:
 
 Co-lead the creation of BGS training modules tailored to diverse learning audiences, from junior marketers to senior leadership.
 </li>
 <li>
 
 Cross-Functional Collaboration:
 
 Partner closely with Zone Capability teams, Creative Effectiveness, The Kitchen (our internal agency), and Global L&amp;D to ensure our learning tools meet the nuanced needs of markets around the world.
 </li>
 <li>
 
 Engagement &amp; Communications:
 
 Design and execute internal communication plans that drive excitement and adoption of our global marketing playbooks.
 </li>
 </ul>
 
 
 Recipe for Success
 
 
 
 
 We are looking for a courageous, curious, and collaborative leader who brings:
 
 
 <ul>
 <li>
 
 Proven Marketing Pedigree:
 
 Experience as a Senior Brand Manager (or equivalent) with a deep understanding of what makes a brand thrive.
 </li>
 <li>
 
 Strategic Influence:
 
 The ability to gain buy-in from senior stakeholders and effectively convey complex messages across various global channels.
 </li>
 <li>
 
 High-Stakes Communication:
 
 In this role you&rsquo;ll champion our global marketing capabilities&mdash;partnering with teams across regions to nurture a culture of excellence
 </li>
 <li>
 
 Operational Resilience:
 
 A "never settle" mindset with the ability to navigate a "blank slate" environment and manage multiple high-stakes projects simultaneously.
 </li>
 <li>
 
 Capability Expertise:
 
 Experience launching, executing, and delivering scalable results for large-scale marketing models or playbooks is highly preferred. This includes tracking adoption and achieving data driven goals.
 </li>
 <li>
 
 Business Acumen:
 
 A strong grasp of how marketing capabilities and consumer experience directly impact the strategic direction of a global business.
 </li>
 <li>
 
 Global Mindset:
 
 The flexibility to occasionally adjust your schedule to support and collaborate with our international teams across different time zones.
 </li>
 <li>
 
 Travel
 
 &ndash; Maintain a pulse on our global markets through regular travel (up to 25%). You will build face-to-face partnerships with regional leadership teams to ensure local execution aligns with our Global marketing vision.
 </li>
 </ul>
</div>

Sr Brand Manager, Marketing Capabilities & Creative Effectiveness

Culture Kings

<div><h4 class="jobSectionHeader">Who We Are</h4>
Culture Kings sits at the intersection of music, sport, and fashion. These three pillars are the foundation of our brand and the driving force behind everything we do. At the heart of each is streetwear, which continues to evolve as a defining element of modern culture. 
We are known for our commitment to exclusivity and excellence, delivering a premium retail experience that transcends genres, cultures, styles, and generations. 
Every Culture Kings store delivers an electrifying atmosphere unlike any other in retail, with live DJs performing in-store daily and a space that celebrates creativity and culture. Visited by some of the world&rsquo;s leading athletes, artists, and tastemakers, Culture Kings remains ahead of the curve, offering a bold and elevated perspective on the ever-evolving global streetwear landscape. 
Position Overview
The Brand Marketing Director will lead the overall brand marketing strategy, ensuring the brand&rsquo;s voice, visual identity, and storytelling remain consistent across all consumer touchpoints. This role will oversee brand campaigns, product launches, collaborations, influencer partnerships, and cultural activations that position the brand at the center of streetwear culture.
The ideal candidate is both strategic and hands-on, with a strong understanding of youth culture, fashion, digital marketing, and community-driven brand building.
Key Responsibilities
Brand Strategy &amp; Positioning<ul><li>
Develop and execute the overall brand marketing strategy to grow awareness, cultural relevance, and customer loyalty.</li><li>
Define and maintain the brand&rsquo;s voice, visual identity, and storytelling framework across channels.</li><li>
Lead seasonal brand narratives aligned with product launches and cultural moments.</li></ul>
Campaigns &amp; Product Launches<ul><li>
Plan and execute 360&deg; marketing campaigns across digital, social, retail, and experiential channels.</li><li>
Partner with creative, merchandising, and product teams to support seasonal drops, capsule collections, and collaborations.</li><li>
Manage campaign timelines, budgets, and performance metrics.</li></ul>
Cultural Marketing &amp; Partnerships<ul><li>
Identify and cultivate partnerships with artists, influencers, athletes, and cultural tastemakers.</li><li>
Lead brand collaborations that drive cultural relevance and brand buzz.</li><li>
Build authentic relationships with communities connected to music, skate, street art, and youth culture.</li></ul>
Digital &amp; Social Marketing<ul><li>
Oversee the brand&rsquo;s social media strategy, influencer programs, and digital storytelling.</li><li>
Ensure content aligns with brand identity and engages target audiences.</li><li>
Analyze performance metrics to optimize campaigns and growth.</li></ul>
Events &amp; Community Engagement<ul><li>
Lead experiential marketing initiatives, including pop-ups, brand events, and cultural activations.</li><li>
Develop community-focused initiatives that strengthen brand loyalty.</li></ul>
Team Leadership<ul><li>
Lead and mentor the brand marketing team, including brand managers, social media managers, and content creators.</li><li>
Collaborate cross-functionally with creative, ecommerce, product, retail, and PR teams.</li></ul>
Performance &amp; Analytics<ul><li>
Track and analyze campaign performance across channels.</li><li>
Use data and insights to refine brand marketing strategies and improve ROI.</li></ul>
Qualifications<ul><li>
8&ndash;12+ years of marketing experience, with at least 4 years in a leadership role.</li><li>
Experience in streetwear, fashion, apparel, or lifestyle brands strongly preferred.</li><li>
Proven track record of building impactful brand campaigns and cultural marketing initiatives.</li><li>
Deep understanding of streetwear culture, music, art, and youth trends.</li><li>
Strong experience with digital marketing, influencer marketing, and social platforms.</li><li>
Ability to lead cross-functional teams and manage multiple projects simultaneously.</li><li>
Excellent storytelling, communication, and leadership skills.</li></ul>
Preferred Experience<ul><li>
Experience with limited drops, hype marketing, or collaboration-driven product launches.</li><li>
Established network within fashion, music, sports, or creator communities.</li><li>
Experience working with global or fast-growing DTC brands.</li></ul> 

The pay range for this role is: 
130,000 - 150,000 USD per year(Culture Kings USA Inc.)</div>

Director, Brand Marketing

Orchestra

<div>ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

We're seeking a Director, Influencer Marketing to lead strategic creator, influencer, and celebrity programs for our Real Estate &amp; Hospitality practice, representing clients across tourism boards, destinations, hotel and resort brands, lifestyle real estate developments, hospitality groups and placemaking initiatives.

This role is designed for a modern influence strategist who understands how culture, travel, lifestyle and local storytelling shape perception, visitation and long-term brand affinity. You know how credibility, aesthetic storytelling and cultural relevance drive measurable impact, from destination awareness and brand love to bookings, visitation and real estate demand.

You will architect programs that translate destinations, properties and hospitality experiences into compelling creator-led narratives. You understand how influence works differently across travel, hospitality and real estate &mdash; where visual storytelling, cultural credibility and experiential content drive discovery and decision-making.

This role requires both big-picture strategic thinking and hands-on execution. You will collaborate across PR, social, digital, partnerships, events and paid media teams to build integrated programs that connect online storytelling with real-world experiences, from property launches and hotel openings to destination campaigns, cultural partnerships, and travel moments.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in-office 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Director, Influencer Marketing you will&hellip;
<ul>
<li>Develop and lead integrated creator, influencer and celebrity strategies for hospitality, travel and real estate clients including destinations, tourism boards, hotel brands, lifestyle developments and mixed-use properties</li>
<li>Design programs that support the full hospitality and real estate marketing lifecycle &mdash; from destination awareness and brand storytelling to hotel openings, property launches and long-term visitation or buyer interest</li>
<li>Translate destinations, hospitality experiences and real estate developments into compelling creator-led storytelling that captures the culture, design and lifestyle of a place</li>
<li>Blend organic creator partnerships with paid amplification to maximize reach, optimize performance and drive measurable outcomes including awareness, engagement, visitation intent, bookings and qualified real estate interest</li>
<li>Oversee influencer identification, casting, vetting, negotiation, contracting and content management across campaigns, trips and experiential activations</li>
<li>Build programs that leverage a diverse creator ecosystem including travel creators, design and architecture voices, food and culture storytellers, lifestyle influencers, local tastemakers and celebrity partners</li>
<li>Develop client-facing strategic plans, measurement frameworks and performance reports; present results with clear insights around brand perception, cultural relevance and audience engagement</li>
<li>Collaborate closely with PR, integrated marketing, partnerships, events and social teams to ensure creator activity supports broader destination narratives, brand positioning and launch moments</li>
<li>Connect digital storytelling to real-world experiences, including press trips, influencer travel programs, hotel and resort openings, cultural events, design showcases and destination activations</li>
<li>Stay ahead of emerging platforms, creator formats and cultural travel trends shaping the hospitality and real estate landscape</li>
<li>Foster strong, trusted relationships between clients, creators,local communities and cultural voices</li>
<li>Support new business development by contributing to strategy, scopes of work and proposals for travel, hospitality, destination and real estate prospects</li>
<li>Serve as a strategic advisor to clients on how influence can drive awareness, visitation, brand love and long-term property value</li>
</ul>
Essential skills:
<ul>
<li>5-7 years of relevant experience in influencer marketing, social media, PR, or integrated communications, with a demonstrated track record working with travel, hospitality, lifestyle, tourism, or real estate brands</li>
<li>Proven ability to develop and execute creator-led campaigns that drive cultural relevance and measurable business outcomes, including brand awareness, engagement, visitation intent, bookings, or real estate interest</li>
<li>Strong understanding of the evolving social and digital storytelling landscape, including how travel and lifestyle discovery happens across platforms like Instagram, TikTok, YouTube, Pinterest and emerging creator channels</li>
<li>Deep knowledge of the travel, lifestyle, food, architecture, design and culture creator ecosystem, with a strong pulse on voices shaping how audiences discover destinations and experiences</li>
<li>Expertise in blending organic creator storytelling with paid amplification strategies to maximize reach and drive measurable impact</li>
<li>Ability to balance detail-oriented execution with big-picture strategic thinking, effectively managing multiple clients, creator programs and deadlines</li>
<li>Experience managing and mentoring junior team members while confidently managing up to senior client stakeholders and partners</li>
<li>Desire to constantly innovate and test new things, not just follow a pre-established playbook</li></ul> 


WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $110,000-$125,000 


#LI-BM1 
#LI-Hybrid<div> 

Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.

To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.</div></div>

Director, Influencer Marketing (Real Estate & Hospitality)

ASM Global

<div><div>UNIVERSITY OF MIAMI AND LEGENDS GLOBAL</div><div>
The University of Miami has entered a long-term partnership with Legends to oversee athletics ticket sales, customer service, annual fund solicitation/engagement, ticket operations, digital marketing, corporate partnerships, and multi-media rights opportunities. In addition, Legends will represent the University in developing campus-wide strategic partnerships. As the exclusive partner for Miami Athletics, Legends will engage Hurricanes fans and donors, local and regional South Florida businesses, and national brands with unique and integrated sponsorship, ticketing, and hospitality options.</div><div></div><div>
THE ROLE</div><div>
The Lead Video Producer, Brand &amp; Partnerships is a key creative role within the Miami Athletics content team and serves as the lead shooter and editor across assigned revenue-generating content initiatives. This position is a hands-on production leader responsible for owning projects from concept through final delivery, with a strong emphasis on sponsored content, NIL fulfillment, branded storytelling, partner campaigns, ticketing &amp; hospitality experience, development and marketing-driven creative.</div><div></div><div>
This role plays a central part in the department&rsquo;s commercial content efforts by leading assigned productions end-to-end, helping shape creative concepts, and collaborating closely with partnerships, marketing, digital, ticketing, development and internal stakeholders to bring ideas to life and drive revenue. The ideal candidate is an experienced producer with strong creative instincts, high-level technical ability, and the ability to take ownership of projects while maintaining creative quality, efficiency, and brand alignment across all deliverables.</div><div></div><div>
ESSENTIAL DUTIES AND RESPONSIBILITIES</div><ul><li>
Serve as the lead shooter and editor for assigned commercial content projects, including sponsored content, NIL fulfillment, branded campaigns, partner activations, and marketing initiatives.</li><li>
Own assigned projects from ideation through final delivery, leading the creative execution across pre-production, production, post-production, and delivery.</li><li>
Play a key role in developing, pitching, and refining content concepts that align with partner objectives, marketing priorities, revenue goals, and Miami Athletics brand standards.</li><li>
Work closely with Partnerships, Marketing, Digital, Sales, and Creative teams to align on goals, gather project requirements, and ensure smooth execution throughout the lifecycle of each project.</li><li>
Lead hands-on production efforts in both studio and field settings.</li><li>
Coordinate and execute all production needs for assigned shoots, including planning, scheduling, equipment prep, lighting, audio, shot development, talent coordination, and on-site logistics.</li><li>
Shoot and deliver high-quality short-form and long-form content for social media, digital platforms, in-venue use, paid media, sales materials, and partner-facing content.</li><li>
Lead the post-production process on assigned projects, including editing, footage organization, asset management, and final output preparation across multiple platforms.</li><li>
Help maintain a high standard of creative quality, storytelling, and brand consistency across all commercial and revenue-focused content.</li><li>
Bring a strong understanding of platform-first storytelling and create content that is optimized for social, digital, web, in-venue, and campaign use.</li><li>
Stay current on content trends, production techniques, and branded storytelling best practices to help elevate the department&rsquo;s creative output and identify new opportunities.</li><li>
Serve as a key contributor within the department by helping support workflow, production planning, and creative collaboration across teams.</li><li>
Other duties as assigned by the Director, Creative Services.</li></ul><div></div><div>
QUALIFICATIONS</div><ul><li>
Bachelor&rsquo;s degree in video production, film, communications, marketing, or a related field, or equivalent professional experience.</li><li>
Minimum of 3&ndash;5 years of professional experience in video production, creative production, branded content, or a related field.</li><li>
Extensive knowledge of Adobe Creative Suite, including Premiere Pro and After Effects.</li><li>
Experience with professional camera systems, including cinema, DSLR, and mirrorless platforms such as Sony, Canon, RED, and Blackmagic.</li><li>
Strong command of lighting, audio capture, production planning, and post-production workflows.</li><li>
Strong organizational, communication, and project management skills, with the ability to manage multiple priorities and collaborate across departments.</li><li>
Ability to manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.</li><li>
Strong creative judgment and problem-solving skills in fast-paced production environments.</li><li>
Self-starter with excellent organization, time management, and follow-through.</li><li>
Ability to work nights, weekends, and select events as production schedules require.</li><li>
Reel or portfolio required for consideration.</li></ul><div></div><div>
PREFERRED QUALIFICATIONS</div><ul><li>
Motion graphics experience (After Effects, Cinema 4D or similar).</li><li>
Experience producing branded, sponsored, commercial, and/or NIL-related content.</li><li>
Experience in sports, entertainment, agency, media, or brand environments.</li></ul><div></div><div>
COMPENSATION</div><div>
Competitive pay, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.</div><div></div><div>
WORKING CONDITIONS</div><div>
Location: On Site (Coral Gables, FL)</div><div></div><div>
PHYSICAL DEMANDS</div><div>
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.</div><div></div><div>
NOTE:</div><div>
The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.</div><div></div><div>
LEGENDS GLOBAL</div><div>
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component of feasibility &amp; consulting, owner&rsquo;s representation, sales, partnerships, hospitality, merchandise, venue management, and content &amp; booking of world-class live events and venues.</div><div></div><div>
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. If this sounds like a winning formula for you, join us!</div><div></div><div>
Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.</div></div><div></div>

Lead Video Producer, Brand & Partnerships | Miami Hurricanes

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