director of brand marketing

Apres Nail

<div>Apr&egrave;s Nail has innovated the nail market as the creator of Gel X. Our mission is to improve nail industry standards and the lives of nail artists by providing innovative products that help both them and their services thrive. Our nails are seen everywhere, from the Met Gala to the Oscars to your local nail salon. The Gel X revolution is real, and we're looking for our next great team member! 
The Art Director will require experience specifically in Beauty, Cosmetics, and Nail brands leading Marketing, Creative, and Graphic Design. Art Directors with experience in film will not be considered. 
As Art Director, you&rsquo;ll be the hands-on creative lead who turns the Creative Director&rsquo;s vision into standout marketing campaigns through graphic design, photo, and video. You&rsquo;ll mentor and manage key creative leads, run collaborative reviews with cross-functional partners, and keep projects moving smoothly from ideation to production to post. If you&rsquo;re equal parts taste-maker and team-builder&mdash;with sharp visual standards, strong workflow instincts, and a genuine love for beauty, nails, and culture&mdash;this role is your chance to shape campaigns that people can&rsquo;t stop scrolling past. 
Key Responsibilities
Creative Leadership &amp; Direction<ul><li>
Translate the Creative Director&rsquo;s vision into actionable creative strategies across all content verticals (photo, video, and design).</li><li>
Provide art direction and feedback from concept through execution to ensure all deliverables uphold brand integrity and creative excellence.</li><li>
Partner with the Creative Director on campaign ideation, ensuring all creative aligns with brand positioning, seasonal direction, and business goals.</li><li>
Lead creative reviews with cross-functional stakeholders to ensure clarity, alignment, and consistency of vision.</li></ul> 
Team Management &amp; Mentorship<ul><li>
Directly manage the Production Art Director &amp; Project Manager and the Graphic Design Lead, providing clear priorities, direction, and feedback.</li><li>
Mentor the creative team to foster growth, innovation, and craftsmanship across visual disciplines.</li><li>
Encourage cross-functional collaboration between design, production, and marketing teams to ensure cohesive creative storytelling.</li><li>
Support team capacity planning and resource allocation to balance creative demands and maintain quality.</li></ul> 
Quality Control &amp; Brand Stewardship<ul><li>
Oversee final quality control across all creative assets before release, ensuring brand consistency in composition, color, typography, and tone.</li><li>
Review photo, video, and design outputs for alignment with the Creative Director&rsquo;s direction and brand guidelines.</li><li>
Uphold the highest visual standards by proactively identifying inconsistencies and implementing corrective feedback.</li><li>
Maintain brand style guides, ensuring all visual assets reflect a cohesive, modern, and premium aesthetic.</li></ul> 
Workflow &amp; Collaboration<ul><li>
Partner closely with the Creative Director and Marketing Manager to ensure creative initiatives meet timelines, objectives, and quality standards.</li><li>
Evaluate creative workflows to identify efficiencies and ensure smooth handoff between concept, production, and post-production phases.</li><li>
Oversee workload distribution, prioritization, and review cadence for the Production Art Director and Graphic Design Lead.</li><li>
Serve as a bridge between high-level creative direction and execution, ensuring every deliverable reflects the brand&rsquo;s creative vision and campaign intent.</li></ul> 
Key Skills &amp; Competencies<ul><li>
5+ years of experience in an agency or in-house creative environment, with a proven ability to lead and collaborate across multidisciplinary teams.</li><li>
Deep knowledge of the Adobe Creative Cloud suite, with proficiency in Figma and emerging AI tools that enhance efficiency and expand creative possibilities.</li><li>
Comprehensive understanding of the full creative process, from concepting and pre-production to post, with the insight to guide, mentor, and support teams at every stage.</li><li>
Strategic mindset with the ability to connect creative decisions to brand, marketing, and business goals.</li><li>
Communicates clearly and thoughtfully, fostering alignment and shared understanding across teams with varying levels of experience.</li><li>
Strong judgment in identifying true roadblocks versus workflow challenges, helping teams stay focused and efficient.</li><li>
Committed to building a culture of collaboration, efficiency, and high performance where creativity can thrive.</li><li>
Passionate about nails, beauty, and self-expression, with a strong understanding of, or curiosity to master, the nail industry, its trends, and its evolving aesthetics.</li><li>
Deep cultural awareness and trend sensitivity, with a strong pulse on pop culture, fashion, and digital aesthetics that influence the beauty and nail industry.</li></ul> 
Direct Reports<ul><li>
Production Art Director &amp; Project Manager</li><li>
Graphic Design Lead</li></ul> 

The pay range for this role is: 
100,000 - 120,000 USD per year(Gale)</div>

Art Director (Beauty/Cosmetic/Nail Brand Marketing and Creative)

ADROYTS

<div>
 
 Job Title:
 
 Chief Marketing Officer (CMO) &ndash; Brand &amp; Digital Growth
 
 
 
 Location:
 
 Riyadh, Saudi Arabia
 
 
 
 Reporting to:
 
 CEO / Group CEO
 
 
 
 
 
 
 
 
 
 Role Overview
 
 
 
 
 
 
 
 
 The Chief Marketing Officer will lead the organization&rsquo;s marketing strategy, brand positioning, and digital transformation agenda. This role is responsible for driving customer acquisition, revenue growth, and brand equity across all channels, ensuring alignment with the company&rsquo;s strategic objectives and market expansion plans.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop and execute the overall marketing and brand strategy aligned with business growth objectives
 </li>
 <li>
 Lead digital transformation initiatives, including performance marketing, e-commerce, and data-driven campaigns
 </li>
 <li>
 Drive customer acquisition, retention, and lifetime value optimization
 </li>
 <li>
 Oversee brand positioning, communications, and public relations to enhance market presence
 </li>
 <li>
 Manage and optimize marketing budgets and ROI across all channels
 </li>
 <li>
 Build and lead a high-performing marketing team, including digital, content, and brand functions
 </li>
 <li>
 Collaborate with Sales, Product, and Operations to ensure integrated go-to-market strategies
 </li>
 <li>
 Utilize analytics and insights to drive data-driven decision-making
 </li>
 <li>
 Establish partnerships with agencies, media, and key stakeholders
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Requirements:
 
 
 <ul>
 <li>
 
 Minimum 12&ndash;15+ years of experience in marketing
 
 ,
 
 with at least 5+ years in a leadership role (CMO / Director level)
 
 </li>
 <li>
 Proven experience in brand building and digital marketing transformation
 </li>
 <li>
 Strong background in performance marketing, digital channels, and customer acquisition strategies
 </li>
 <li>
 Experience within Retail, FMCG, Media, or high-growth sectors is highly preferred
 </li>
 <li>
 Demonstrated success in scaling brands and driving revenue growth
 </li>
 <li>
 Strong leadership and stakeholder management skills
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or related field (MBA is a plus)
 </li>
 </ul>
 
 
 
 
 
 Key Competencies:
 
 
 <ul>
 <li>
 Strategic Thinking &amp; Execution
 </li>
 <li>
 Digital &amp; Data-Driven Mindset
 </li>
 <li>
 Leadership &amp; Team Building
 </li>
 <li>
 Commercial Acumen
 </li>
 <li>
 Innovation &amp; Growth Focus
 </li>
 </ul>
 
 
</div>

Chief Marketing Officer – Brand & Digital Growth

Screen Printing apparel manufacturer in Santa Ana

Marketing/Creative Director &ndash; Brand, Digital &amp; Creative StrategyLocation: Los Angeles / Orange County, CA (On-site)About Liquid Graphics: Bring Brands to LifeAt Liquid Graphics, we are the engine behind some of the world&rsquo;s most recognizable brands. As a premier custom apparel manufacturer and screen printer, we combine state-of-the-art technology with elite talent to deliver unmatched merchandise. As we aggressively expand our footprint beyond action sports and streetwear into new verticals like Food &amp; Beverage, Hospitality, Corporate and Travel, we need a visionary marketing leader to tell our story, elevate our digital presence, and guide our creative output.The RoleWe are seeking a highly strategic and creatively driven Marketing/Creative Director to take the helm of the Liquid Graphics brand. This is a unique, dual-threat leadership role that requires a mind for data-driven B2B growth and an eye for cutting-edge apparel design.You will own our overarching marketing strategy, launch our new web presence, and significantly expand our social footprint to support our sales team's push into new markets. Beyond traditional marketing, you will also lead our internal creative department, overseeing brand initiatives, internal culture building, and high-level art projects for our diverse client roster.Key ResponsibilitiesStrategic Marketing &amp; Growth● Vertical Expansion: Develop and execute comprehensive, multi-channel marketing plans tailored to our growth strategy, specifically targeting decision-makers in the F&amp;B, Travel, Hospitality, Corporate, and Tourism spaces.● Digital &amp; Web Leadership: Spearhead the launch, optimization, and ongoing maintenance of the new Liquid Graphics website.● SEO &amp; Inbound: Build and manage robust SEO strategies to increase organic visibility, drive inbound B2B traffic, and generate high-quality leads for the sales team.Brand &amp; Social Media Dominance● Social Growth: Own and aggressively scale our social media channels (Instagram, LinkedIn, etc.), creating compelling content that highlights our facility, production capabilities, and premium apparel.● Culture Building: Leverage internal and external marketing efforts to champion the Liquid Graphics company culture, boosting employee engagement and positioning us as a top-tier employer in Southern California.Creative Direction &amp; Team Leadership● Creative Management: Lead, mentor, and manage our internal creative and design teams, fostering a culture of innovation, accountability, and excellence.● Client Art Projects: Oversee and manage new, high-profile custom art and design projects for clients, ensuring all deliverables meet Liquid Graphics' world-class standards from concept to production.Qualifications● Education: Bachelor&rsquo;s Degree or higher in Marketing, Graphic Design, Business, Communications, or a related field.● Experience: 7+ years of proven experience as a strong marketing leader, preferably in a B2B, manufacturing, or agency environment.● Design &amp; Software Skills: A strong background in graphic design with expert-level proficiency in the Adobe Creative Suite (Illustrator, Photoshop, InDesign).● Apparel Industry Knowledge: Direct experience in apparel design, custom merchandising, or the garment manufacturing industry is highly preferred and will be critical to understanding our product lifecycle.● Leadership Traits: * A strategic thinker who can pivot seamlessly between high-level planning and hands-on creative execution.○ Strong project management skills with the ability to juggle internal marketing campaigns and external client deliverables simultaneously.○ Exceptional communication and presentation skills.What We Offer● Competitive Compensation: A strong base salary commensurate with experience and leadership level.● Comprehensive Benefits: Medical, dental, and vision insurance.● Creative Autonomy: The opportunity to build and shape the brand identity of an industry powerhouse.● Dynamic Environment: Work alongside passionate creators and industry experts in a state-of-the-art facility.Pay: $145,000.00 - $185,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li></ul>Work Location: In person

Marketing/Creative Director – Brand, Digital & Creative Strategy

Ethos Veterinary Health

About Us
 
We are a multi-billion leader in the veterinary care industry with over 140 specialty and emergency hospitals. We are dedicated to improving the lives of pets and the people who love them. Our brands connect with millions of pet parents through thoughtful design, compelling storytelling, and customer-centric experiences. We are seeking a talented and experienced Senior Graphic Designer to help visually bring our brand stories to life across a wide range of consumer touchpoints.
 
Role Overview
 
As Creative Director, you will lead the execution of the brand’s creative expression across all channels. You will oversee the development of compelling, insight-driven campaigns that connect with pet parents, drive business growth, and elevate brand perception. This role blends conceptual leadership with hands-on creative direction, guiding a team of designers while partnering closely with other teammates in the marketing organization.
 
Core Responsibilities
 
As a Creative Director, you will: 
<ul>
<li>Define and lead the creative vision across all brand touchpoints, ensuring a cohesive and differentiated brand presence in the market.</li>
<li>Translate insights into breakthrough creative platforms and campaigns that engage, inform, and inspire pet parents.</li>
<li>Direct and mentor a team of designers, writers, and external partners, fostering a culture of creativity, collaboration, and excellence.</li>
<li>Oversee the development of integrated campaigns, spanning digital, social media, web, email, print, in-clinic experiences, and consumer marketing collateral.</li>
<li>Evolve the brand identity, ensuring consistency while pushing creative boundaries to keep the brand fresh and competitive.</li>
<li>Partner with teammates in marketing including lifecycle management, digital experience, digital marketing, and professional marketing to align creative output with business goals.</li>
<li>Provide clear, constructive creative direction and feedback, elevating the quality of work across all deliverables.</li>
<li>Lead concept development from ideation through execution, ensuring ideas are strategically sound and flawlessly executed.</li>
<li>Oversee production quality and standards, ensuring all assets meet brand, technical, and regulatory requirements.</li>
<li>Manage external agencies, freelancers, and production partners as needed to scale creative output.</li>
</ul>
Essential Skills and Qualifications
 
Experience & Background
 
<ul>
<li>10+ years of experience in creative roles, with a strong track record in marketing, advertising, or brand-led organizations.</li>
<li>Proven experience leading and developing high-performing creative teams.</li>
<li>Strong portfolio showcasing concept-driven, integrated campaigns across digital, social, and print channels. Experience in logo development, branding and full design systems. Examples of work extending into video.</li>
<li>Experience in both B2B and B2C environments; background in healthcare, lifestyle, retail, or animal care is highly preferred.</li>
</ul>
Creative Leadership & Strategy
 
<ul>
<li>Experience managing other creatives and presenting ideas to senior management</li>
<li>Ability to connect creative ideas to business outcomes.</li>
<li>Strong storytelling skills with the ability to tell a clear, compelling narrative to multiple audiences.</li>
<li>Demonstrated experience building and evolving brand systems at scale.</li>
</ul>
Design & Technical Expertise
 
<ul>
<li>Deep expertise in visual design principles, including typography, layout, color, and composition.</li>
<li>High proficiency in Adobe Creative Suite; familiarity with Figma and modern design tools.</li>
<li>Strong understanding of digital ecosystems, including web, social, email, and performance marketing.</li>
<li>Working knowledge of motion, video, and emerging formats is highly desirable.</li>
</ul>
Professional Skills
 
<ul>
<li>Outstanding leadership, communication, and presentation skills, with the ability to influence stakeholders at all levels.</li>
<li>Strong collaboration skills with cross-functional teams and executive leadership.</li>
<li>Ability to manage multiple priorities and lead in a fast-paced, evolving environment.</li>
<li>High level of creative judgment, attention to detail, and commitment to excellence.</li>
</ul>
Preferred Qualifications
 
<ul>
<li>Bachelor’s degree in Graphic Design, Visual Communications, or a related field (advanced degree a plus).</li>
<li>Experience working within complex or multi-brand organizations.</li>
<li>Experience overseeing agency relationships and large-scale campaign production.</li>
<li>Familiarity with data-driven creative, performance marketing, and customer journey optimization.</li>
</ul>
What We Offer
 
<ul>
<li>Competitive compensation and comprehensive benefits</li>
<li>Opportunities for growth within a large, mission-driven organization</li>
<li>Collaborative, supportive creative culture</li>
<li>The chance to design work that positively impacts pets and pet parents every day</li>
</ul>
The base salary range for this position is $130,000, with flexibility. Our salary ranges are primarily determined by role, level, and location. The range provided for each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. The Company offers competitive compensation along with a comprehensive benefits package, including medical, dental, and vision benefits, vacation, sick leave, 401(k), and more depending on location. Your recruiter can provide more information about compensation and benefits for your specific location during the application process.
 
<ul>
<li>This role is not open to receiving agency candidates and any contingent submissions will not be honored.</li>
</ul>
#LI-Remote

Creative Director, Marketing and Brand

Denu Hotel & Spa

Director of Brand MarketingThe Meritage Resort &amp; SpaAnnual Salary Range: $130,000-165,000Company Description:Pacific Hospitality Group provides a unique value proposition to investors and team members through our owner/operator approach. We are a family focused company committed to long term holds that enable us to grow our business and our team members. Our vision is to enrich people&rsquo;s lives by offering memorable experiences, giving back to our communities and honoring God in all that we do. We are focused on long-term value creation and sustainable growth.Guiding Principles: Integrity, Compliance, Value Creation, Principled Entrepreneurship, Customer Focus, Knowledge, Change, Humility, Respect, &amp; FulfillmentJob DescriptionPosition Summary The Director of Brand Marketing is the on-property steward of the hotel&rsquo;s brand, responsible for shaping the guest-facing narrative, overseeing local execution of all marketing initiatives, and serving as the primary liaison between the property and the home office marketing team. This role ensures that the hotel&rsquo;s brand identity, experiences, and stories are authentically represented across all touchpoints while managing the flow of information, content, and operational inputs required for successful marketing deployment.This role focuses on brand expression, content capture, on-site activation, local deployment, and project management. The Director of Brand Marketing will work hand in hand with the Home Office Marketing Team to enable channel owners (digital, email, social, content) to deliver high-quality campaigns by providing the insights, coordination, and on-property storytelling needed for successful marketing performance.What You Will BringKey Responsibilities 1. Brand Stewardship &amp; Guest Experience Alignment <ul><li>Maintain and elevate the property's brand identity across all guest and operational touchpoints.</li><li>Collaborate with F&amp;B, Spa, Rooms, Events, and Sales teams to ensure brand-aligned storytelling and experience delivery.</li><li>Identify unique elements of the property, destination, and guest experience that strengthen the brand narrative.</li><li>Ensure local marketing materials (collateral, signage, menus, displays) reflect approved brand standards.</li><li>Serve as the on-property steward of the Stay Golden loyalty program, ensuring the experience remains curated, differentiated, and aligned with the brand and destination.</li></ul>2. Commercial Alignment <ul><li>Partner with the on-property revenue team to monitor booking trends and opportunity gaps.</li><li>Ensure all on-property activations from seasonal offers to food and beverage events are designed to convert guest interest into leisure room nights and ancillary spend.</li><li>Provide the home office teams with the necessary details and creative briefs to fuel marketing channels.</li></ul>3. Content Capture, Storytelling &amp; Creative Support <ul><li>Capture on-property photography and short-form video to support social and content needs.</li><li>Identify story opportunities tied to culinary, wellness, design, events, team members, and local culture.</li><li>Prepare shoot locations and coordinate staff/talent for photography, video, or influencer content needs.</li><li>Host and manage influencers, media, and content creators to ensure productive, brand-aligned visits.</li><li>Maintain a current library of visual and narrative assets for ongoing use by home office teams.</li></ul>4. Local Deployment &amp; Execution <ul><li>Deploy home-office generated marketing assets consistently and accurately (emails, social content, QR codes, menus, signage, event promotions, and brand activations).</li><li>Ensure all operational updates impacting marketing (hours, menus, pricing, programming) are accurate and communicated upstream on time.</li><li>Oversee on-property execution for seasonal campaigns, F&amp;B events, spa promotions, guest activations, and brand experiences.</li><li>Confirm that all marketing deliverables from the home office are implemented within the required timeline.</li></ul>5. Project Management &amp; Cross-Department Coordination <ul><li>Serve as the project manager for all on-property marketing initiatives.</li><li>Manage timelines, deliverables, and cross-departmental responsibilities for all marketing inputs.</li><li>Track content needs, operational updates, approvals, deadlines, and deployment windows to ensure cohesive execution.</li><li>Maintain a master property marketing calendar in alignment with home office marketing leadership (Performance &amp; Brand).</li><li>Identify risks, delays, or operational blockers early and communicate them to home office marketing leadership.</li><li>Ensure all property departments provide the required inputs (menus, spa details, event information, photography requirements, operational changes) to home office teams on schedule.</li></ul>6. Local Partnerships, Community Engagement &amp; Brand Presence <ul><li>Build and maintain partnerships with local businesses, tourism boards, DMOs, and community organizations.</li><li>Identify brand-aligned collaborations that enhance awareness and guest engagement.</li><li>Represent the hotel at community events, media engagements, and regional initiatives.</li><li>Develop co-marketing or partnership opportunities that home office can amplify across channels.</li></ul>7. Home Office Collaboration &amp; Communication <ul><li>Serve as the property's main point of contact for all marketing initiatives originating from home office.</li><li>Provide weekly updates to home office marketing leadership (Performance &amp; Brand) on project status, pending inputs, and deployment readiness.</li><li>Supply home office teams (social, content, digital, email) with timely and complete property inputs such as:</li><li>F&amp;B menus and updates</li><li>Spa promotions</li><li>Event details and activations</li><li>Photography and story content</li><li>Operational changes affecting marketing</li><li>Participate in monthly planning sessions to align on seasonal storytelling, content needs, and upcoming campaigns.</li></ul>8. Reporting, Insights &amp; Performance Feedback <ul><li>Share qualitative insights on guest response, local trends, competitive activity, and brand opportunities.</li><li>Provide feedback on how home office campaigns performed on property and identify opportunities for enhancements.</li><li>Surface on-property wins or local experiences that can be leveraged across broader marketing efforts.</li><li>Maintain awareness of guest sentiment and ensure feedback loops remain active with home office teams.</li></ul>What you will bring<ul><li>5&ndash;7+ years of hospitality, brand marketing, communications, or public relations experience.</li><li>Strong storytelling instincts with the ability to capture and identify compelling content.</li><li>Proven project management experience, ideally in a cross-functional environment.</li><li>Excellent communication and interpersonal skills; able to influence and collaborate across departments.</li><li>Experience supporting or hosting content creators, media, or influencers.</li><li>Strong organizational skills with high attention to detail and deadlines.</li><li>Experience in premium, luxury, lifestyle, or independent hospitality environments preferred.</li><li>Comfortable producing light content (short videos, photos) with a mobile device for marketing use.</li></ul>Success Indicators<ul><li>Timely and accurate deployment of all property-level marketing requirements.</li><li>High-quality content pipeline provided to home office teams (stories, photos, videos).</li><li>Strong operational alignment and predictable delivery of marketing inputs.</li><li>Effective project management of on-property initiatives with minimal escalations.</li><li>Positive guest response to storytelling-driven experiences and activations.</li><li>Strong performance collaboration with home office marketing leadership (Performance &amp; Brand).</li></ul>Role PhilosophyThe Director of Brand Marketing is the local ambassador of the brand, ensuring the hotel&rsquo;s story, culture, and guest experience come to life consistently and meaningfully. By combining brand stewardship, on-property insight, content support, and disciplined project management, this role enables the centralized marketing team to produce best-in-class campaigns while ensuring flawless execution on the ground.We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.This policy applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Job Type: Full-timePay: $130,000.00 - $165,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Referral program</li><li>Relocation assistance</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>This position is fully on-site. Are you able to commit to on-site availability? </li></ul>Experience:<ul><li>Hotel Director of Sales: 5 years (Preferred)</li></ul>Ability to Commute:<ul><li>Napa, CA 94558 (Required)</li></ul>Work Location: In person

Hotel Director of Marketing

Palm Bay International

<div>
 If interested in this opportunity, please complete our brief survey by copying and pasting the link below into your web browser.
 
 
 https://surveys.cultureindex.com/s/SZp28aojTX/86750
 
 
 This position will lead a diverse, dynamic portfolio of high-potential and high-growth brands.
 
 
 
 Position Overview
 
 
 
 We are searching for a strategic, results-driven senior marketing leader with a proven track record across Brand and Trade Marketing and a deep passion for the wine industry to join our Brand Marketing team. As a Senior Brand Marketing Manager, you will serve as a primary architect of our consumer-centric brand strategy, owning the end-to-end development and execution of marketing programs across all U.S. markets and channels. This includes leading brand plan development and execution, delivering sophisticated business analytics, overseeing media campaigns, sponsorships and event activations, managing budgets, driving cross-functional team leadership, and spearheading insight-led innovation strategy.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Owns the development and implementation of the annual brand marketing plan and budget; sets strategic direction to drive consumer demand, grounded in rigorous business analytics, forecasting, and competitive landscape assessment.
 </li>
 <li>
 Leads comprehensive marketing analysis &mdash; continuously monitors business and brand health using internal and external data resources (Nielsen, consumer insights, competitive analysis, business and category trends); synthesizes data into strategic implications and drives proactive, cross-functional recommended actions.
 </li>
 <li>
 Oversees all project execution including PR/media, advertising campaigns, consumer promotions, merchandising materials, events, digital/social media and coupon programs; sets quality standards and ensures on-strategy, on-time delivery.
 </li>
 <li>
 Collaborates with suppliers and brand owners to align brand and project goals, key marketing briefs, innovation and packaging projects, FY planning assumptions, and marketing or creative executions.
 </li>
 <li>
 Leads and aligns internal teams (Portfolio Management, Suppliers, Sales, Digital, Creative Services, Public Relations, and Legal) and external creative agencies, PR firms, and strategic retail and promotion partners to produce brand communications that elevate brand equity and engage consumers and trade stakeholders.
 </li>
 <li>
 Conducts regular market visits to stay current on market trends; serves as a senior marketing voice when collaborating with key sales teams; effectively communicates strategic marketing plans and manages escalated day-to-day requests.
 </li>
 <li>
 Owns brand marketing budget management and invoicing process; allocates resources with strategic intent and financial discipline; proactively advises the Brand Marketing Director on budget performance and trade-offs.
 </li>
 <li>
 Partners with Portfolio Managers, Operations, Finance &amp; Pricing teams to monitor supply chain management, pricing execution and profitability; provides senior-level input on business decisions.
 </li>
 <li>
 Leads development of high-impact presentations and brand selling tools (e.g. sell sheets), product mailings, and other key marketing deliverables; may present directly to senior leadership and key trade partners.
 </li>
 <li>
 Owns the development of consumer target, brand positioning, brand architecture, creative strategy and media planning; serves as strategic thought partner to the Brand Director.
 
 
 </li>
 </ul>
 
 Who We Want
 
 
 
 <ul>
 <li>
 Visionary creative leader who actively synthesizes cultural trends and consumer insights to pioneer bold, innovative marketing strategies that set brands apart.
 </li>
 <li>
 Seasoned project leader with exceptional organizational acumen and attention to detail; adept at managing large, complex workloads across multiple brands simultaneously; consistently delivers high-quality programs under tight timelines while coaching others to do the same.
 </li>
 <li>
 Autonomous, senior self-starter who proactively drives goals and projects with minimal oversight in a fast-paced environment, while knowing when to engage senior leadership and build cross-functional consensus.
 </li>
 <li>
 Compelling communicator and storyteller who brings brand vision and marketing strategy to life through inspiring verbal and written communication for audiences ranging from internal teams to C-suite stakeholders.
 </li>
 <li>
 Collaborative leader with outstanding interpersonal skills; builds inclusive, high-performing teams and navigates diverse work styles with empathy and professionalism.
 </li>
 <li>
 Strategic decision-maker who balances bold action with financial rigor; demonstrates strong P&amp;L awareness, budget management expertise, and the ability to assess risk and opportunity at a brand level.
 </li>
 <li>
 Influential senior voice who confidently challenges the status quo and shapes thinking across internal and external stakeholders; earns credibility through expertise and builds alignment without relying on authority.
 </li>
 <li>
 Data-driven strategist with a sophisticated aptitude for translating complex data into compelling narratives and decisive business recommendations.
 </li>
 <li>
 Tech-savvy professional proficient in Microsoft Office (Word, Excel, PowerPoint), social media platforms (Instagram, Facebook, Pinterest) and reporting platforms (Nielsen).
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree and minimum 7&ndash;10 years of progressive experience in Brand Marketing or a related marketing field required; CPG, alc/bev, and/or entertainment brand experience strongly preferred.
 </li>
 <li>
 Strong understanding of the U.S. consumer required.
 </li>
 <li>
 Strong knowledge of wine required; ideally a WSET Level 2 minimum or equivalent.
 </li>
 <li>
 Fluency in Nielsen or Circana Analytics required
 </li>
 <li>
 Demonstrated expertise in social media strategy and execution; current on all viable platforms and emerging channels.
 </li>
 <li>
 Strong understanding of the US 3-Tier system, its laws, and state-by-state variances.
 </li>
 <li>
 Proven experience in trade marketing, particularly U.S. Chain Stores (e.g. Total Wine, Kroger, etc.).
 </li>
 <li>
 Domestic travel up to 15%.
 
 
 </li>
 </ul>
 
 Location &amp; Compensation
 
 
 
 Location: This position requires 4 days a week in New York City.
 
 
 Salary Range: $150,000&ndash;$175,000 annually. Actual compensation will be commensurate with the candidate&rsquo;s qualifications, which may include professional experience, educational background, certifications, and level of industry-specific knowledge.
 
 
 Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.
 
 
 
 Palm Bay International is an equal opportunity employer.
 
</div>

Sr. Brand Marketing Manager

CALVIN KLEIN

<div><div><div><h3 class="jobSectionHeader">Director, Brand Voice/Copy</h3>
 <div></div><div><div><ul><li>R55606
</li> </ul></div><div></div><div><ul><li>New York, United States
</li> </ul></div><div></div><div><ul><li>Full Time
</li> </ul></div><div></div><div><ul><li>Calvin Klein
</li> </ul></div></div><div></div><div><div><div>ADD TO FAVORITES
</div></div> <div></div><div>VIEW FAVORITES
</div>
</div><div>Be part of an iconic story.
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world &ndash; and &ndash; endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)
POSITION SUMMARY:
The Director of Copy &amp; Brand Voice is responsible for crafting the voice of the brand across multiple touch points including campaigns, digital sites, CRM. Global social, retail signage and marketing materials as well as product naming and storytelling. The Director of Copy works closely with the creative team and cross-functional project teams at all levels to generate and execute concepts for all branded material. This role is a leader in the development and consistent management of our brand voice across all key consumer touch points, working cross-functionally from within the creative team with social, influencer, product and events teams as needed to create brand experiences both in collaboration with creative colleagues and working autonomously when needed.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:<ul>
<li>
Lead the brand voice for all global websites, email, and digital marketing under the leadership of the SVP of Global Creative</li>
<li>Drive the achievement of creative goals and strategic solutions to meet brand, marketing and eComm sales objectives, working closely with Marketing Leads,, and regional teams.</li>
</ul><ul><li>Lead and collaborate with creative colleagues on the conceptual and copy direction of Calvin Klein&rsquo;s branding, advertising and marketing initiatives.</li></ul><ul><li>
Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.</li></ul><ul><li>
Take part in creative concepting and collaborate with the designers to develop creative concepts for brand initiatives.</li></ul><ul>
<li>Work closely with creative team to ensure copy tone and style are consistent with visual tone and style.</li>
<li>Work closely with product marketing to create brand right, product storytelling that entices the consumer.</li>
<li>Work with the social teams to develop copy for rollouts that consider channel needs and differentiations.</li></ul> 
<ul>
<li>
Interact with project teams to understand business objectives and audience demographics.</li>
<li>Be a strategic thinker, creatively interpreting insights from marketing into effective, meaningful creative concepts that meet business goals and maintain the highest level of creative integrity</li>
</ul><ul><li>Demonstrate the studio&rsquo;s high-quality standards across all deliverables.</li></ul>
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SUPERVISORY RESPONSIBILITIES:
Direct: A team of 6+ copy writers across all channel touchpoints 
Indirect: Partnership w/Creative team, campaign/digital/motion production support staff members.
 Regional creative leads
 Freelance and agency partners as needed
__________________________________________________________________
STRATEGIC RESPONSIBILITIES:
Works closely with the Product, Social, eComm and, marketing teams to deliver creative solutions to business needs across all channels. Responsible for creating brand appropriate &ldquo;tone of voice&rdquo; and standards to support messaging to the consumer in all marketing mediums.
DECISION MAKING:
Makes decisions re: day-to-day management and acceleration of creative teammates; solving marketing problems by providing creative solutions; driving continual efforts to maintain creative standards. Always meeting business deadlines.
RESOURCEFULNESS/CREATIVITY:
Must be able to multi-task, own and delegate creative projects in a fast-paced environment, and to make decisions quickly; creates new and innovative solutions when needed.
ENVIRONMENT:
The environment is extremely fast-paced and deadline driven.
__________________________________________________________________
QUALIFICATIONS &amp; EXPERIENCE:
Experience: 
10+ years of copy creative direction experience within the fashion/lifestyle space .
A solid understanding of marketing and advertising principles.<ul><li>
An exceptional copywriting portfolio website.</li></ul><ul><li>
Proven creative ability.</li></ul><ul><li>
Excellent time management and organizational skills.</li></ul><ul><li>
Accuracy and attention to detail.</li></ul><ul><li>
An understanding of the latest trends and their role within a commercial environment.</li></ul><ul><li>
Ability to thrive in a collaborative team environment.</li></ul><ul><li>
 Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution.</li></ul><ul><li>
Ability to work on multiple projects simultaneously and effectively juggle different writing demands.</li></ul>
Education:
Bachelor&rsquo;s degree in business related field or equivalent experience
Skills:<ul><li>
Exceptional writing skills, including the ability to write in a range of voices and styles for a variety of projects with diverse audiences.</li></ul><ul><li>
Experience with strategic concepting, campaign development and creative execution.</li></ul><ul><li>
Strong verbal and written communication skills.</li></ul><ul><li>
Self-motivated and capable of working collaboratively across multiple teams.</li></ul><ul><li>
Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.</li></ul>
Pay Range:$147,500-$199,200
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
Additional Compensation: This role is bonus eligible. This role is equity eligible.
Your Wellbeing is Our Priority
At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:<ul>
<li>
Pay &amp; Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.</li>
<li>
401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.</li>
<li>
Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.</li>
<li>
Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.</li>
<li>
Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.</li>
<li>
Education Assistance: Receive support for continued education including tuition reimbursement.</li>
<li>
Associate Discount: Shop at our company outlets and e-commerce sites at a discount.</li>
</ul>
Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That&rsquo;s the Power of Us, that&rsquo;s the Power of PVH+. 
One of PVH&rsquo;s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion &amp; Diversity at PVH here.
PVH Corp. or its subsidiary (&quot;PVH&quot;) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant&rsquo;s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.</div></div></div></div><div></div>

Director, Brand Voice/Copy

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