director of corporate marketing

Regis Jesuit High School

Regis Jesuit is seeking an Associate Director of Marketing. This position will begin at $68,000 (commensurate with experience) and includes a comprehensive benefits package. To learn more about working for Regis Jesuit, please click here
<br><br>
The Associate Director of Marketing is a highly skilled content creator and project manager responsible for producing and sharing compelling marketing and social media content across all platforms. This role requires significant hands-on execution – including on-campus and off-campus photography, videography, social media management, and real-time content development. The Associate Director ensures marketing projects supporting Admissions and Advancement are delivered at a high standard and on schedule. Reporting to the Director of Marketing and Communications, this position collaborates with cross-functional partners while independently owning a substantial workload of creative production, project management and campaign execution. This is a full-time, in-person role.
<br><br>
Essential Responsibilities
<br><br>
<ul>
<li>Independently produce high-quality digital content, including social media posts, short-form videos, reels, stories, photography and written messaging across all platforms.</li>
<li>Lead day-to-day ownership of social media channels, including content planning, real-time posting, audience engagement, analytics review and paid promotion strategy.</li>
<li>Capture original photography and video at school events, during the school day, and at off-campus activities; maintain an organized media library. Stay current on school activities to source content across platforms.</li>
<li>Collaborate with key stakeholders to develop and execute effective content marketing strategies that support the campaigns and goals of the Admissions and Advancement departments.</li>
<li>Lead and maintain project management workflows for the department, ensuring visibility, clarity, and timely execution of all deliverables. Simultaneously manage a large volume of projects, ensuring deadlines are met without sacrificing quality.</li>
<li>Write email messages, stories, newsletters, social media posts, web copy and other marketing content as needed.</li>
<li>Create and send email newsletters, solicitations, event invitations and other communications.</li>
<li>Perform intake meetings with project leads determining outcomes, timelines, deliverables and overall strategy.</li>
<li>Manage relationships and communications with vendors, including processing invoices and project estimates.</li>
<li>Collaborate with Director of Marketing & Communications, Associate Director of Communications and Multidisciplinary Graphic Designer to ensure brand assets and standards are followed.</li>
</ul>
Knowledge, Skills and Abilities
<br><br>
<ul>
<li>Strong strategic mind for content creation and messaging that delivers on a specified goal.</li>
<li>Proficient in copywriting, including writing and producing digital and print messages and materials that are persuasive, on brand, authentic and fresh.</li>
<li>Skilled user of digital and social media platforms for creating and sharing dynamic messages with key audiences.</li>
<li>Excellent planning, organizational and analytical skills to partner with others to make sound decisions and solve problems creatively and professionally.</li>
<li>Excellent interpersonal communication skills, and ability to collaborate and coordinate across organizational boundaries.</li>
<li>Proven ability to manage marketing vendors and partners (i.e., print vendors, advertising partners, videographers, photographers, etc.)</li>
<li>Flexibility, sense of urgency, and the ability to meet tight deadlines.</li>
<li>Capacity to independently prioritize and manage multiple projects in a fast-paced, deadline-driven environment.</li>
<li>Willingness and ability to attend events outside of normal business hours.</li>
</ul>
Required Qualifications
<br><br>
<ul>
<li>Bachelor's degree or an equivalent combination of education and experience</li>
<li>5 years of experience in a busy marketing/communications department</li>
<li>Previous experience managing marketing projects</li>
<li>Demonstrated portfolio of photography, videography, and digital storytelling work.</li>
<li>Proficiency in project management software</li>
<li>Experience using email marketing platforms (e.g., Blackbaud, Finalsite).</li>
</ul>
Preferred Qualifications
<br><br>
<ul>
<li>Experience in education</li>
<li>Understanding of the cycles of Admissions and/or Advancement cycles</li>
<li>Experience with social media scheduling and management platforms</li>
</ul>


Associate Director of Marketing

Nayab Labs & Diagnostic Centre

<p><b>Job Overview</b></p><p>Nayab Labs &amp; Diagnostic Centre is seeking a highly motivated and experienced <b>Head of Corporate Marketing</b> to lead and expand corporate partnerships. The ideal candidate will be responsible for developing B2B relationships, managing corporate clients, and driving business growth through strategic collaborations.</p><p><b>Key Responsibilities</b></p><ul><li>Develop and execute corporate marketing and partnership strategies</li><li>Build and maintain relationships with corporate clients, embassies, and organizations</li><li>Identify and secure new business opportunities and contracts</li><li>Manage corporate accounts and ensure client satisfaction</li><li>Coordinate with operations for smooth service delivery</li><li>Negotiate agreements, MoUs, and service contracts</li><li>Achieve corporate sales targets and revenue goals</li><li>Represent the organization in meetings and corporate engagements</li></ul><p><b>Requirements</b></p><ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or related field</li><li>Minimum 5+ years of experience in corporate sales / B2B marketing</li><li>Strong network in corporate or healthcare sector (preferred)</li><li>Excellent communication, negotiation, and presentation skills</li><li>Proven track record of achieving business targets</li><li>Ability to work independently and lead corporate initiatives</li></ul><p><b>Why Join Nayab Labs?</b></p><ul><li>Professional and growth-driven environment</li><li>Opportunity to work with leading corporate clients and embassies</li><li>Competitive salary + performance-based incentives</li><li>Career growth opportunities</li></ul><p>Job Type: Full-time</p><p>Work Location: In person</p>

Head of Corporate Marketing (HOD Corporate Marketing)

Dynatrace

<div><h2 class="jobSectionHeader"><b>Your role at Dynatrace</b></h2>
<p>
The Director of Marketing AI Transformation will serve as the AI evangelist and change leader for Marketing, defining and championing a clear vision for how AI transforms marketing enablement, effectiveness and scale. They will foster a strong marketing AI-literate team, enabling adoption and measurable business impact.
<br>
The role blends vision, hands-on execution, experimentation, and change leadership&mdash;ensuring AI initiatives to move from pilots to scalable impact.
<br>
<br>
Key Responsibilities
<br>
AI Strategy and Leadership
<br>
Define and communicate a clear, outcome driven vision for how AI enables a modern, high performing Marketing organization.
<br>
Lead the Marketing AI roadmap and investment priorities, including quarterly planning and use case prioritization, working with the Marketing Operations team.
<br>
Identify where AI can most effectively drive efficiency, scale, revenue impact, and competitive advantage.
<br>
Stay current on AI capabilities, tools, and market trends relevant to enterprise marketing, applying them pragmatically.
<br>
Adoption, Enablement, and Change Management
<br>
Build AI literacy and confidence across Marketing through enablement programs, including training, playbooks, onboarding materials, office hours, and internal communities, that keep high value AI use cases visible and actionable.
<br>
Lead by example through hands-on experimentation and applied use of AI in real marketing workflows.
<br>
Partner with Marketing leadership to align AI initiatives to strategic priorities, share impact stories, and address resistance, misconceptions, or misuse of AI tools.
<br>
Governance and Cross Functional Collaboration
<br>
Oversee a Marketing AI Task Force.
<br>
Design and manage a formal intake, evaluation, and prioritization process for AI and AIagent use cases.
<br>
Own the governance framework for AI agents built by Marketing Operations.
<br>
Build, Experiment, and Scale
<br>
Lead go to market experimentation to test new AI driven workflows, use cases, and messaging strategies that accelerate monetization and revenue expansion.
<br>
Align teams to prototype, test, and validate new processes before scaling.
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Operationalize insights from experimentation to inform campaigns, demand generation programs, and product marketing strategy.
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Measurement and Continuous Improvement
<br>
Define and own success metrics for AI in Marketing.
<br>
Drive continuous improvement through testing, feedback loops, and performance analysis.
<br>
Act as a scout for emerging AI trends, whitespace opportunities, and competitive threats.
</p><h2 class="jobSectionHeader"><b>What will help you succeed</b></h2>
<p><b>
Minimum Requirements</b></p><ul><li><p>
8&ndash;12+ years of experience in Marketing, Marketing Operations, or Marketing Strategy roles within a B2B or enterprise environment</p></li><li><p>
3&ndash;5+ years in a leadership or cross-functional influence role driving strategic initiatives</p></li></ul><p><b>
Preferred Requirements</b></p><ul><li><p>
Demonstrated experience leading change management or transformation programs within Marketing</p></li><li><p>
Working knowledge of applied AI in marketing contexts (e.g., generative AI, automation, personalization, predictive analytics)</p></li><li><p>
Experience identifying, prioritizing, and implementing AI or automation use cases in marketing workflows</p></li><li><p>
Familiarity with common AI-enabled marketing tools and platforms (e.g., CRM, MAPs, analytics tools, content generation tools)</p></li></ul><h2 class="jobSectionHeader"><b>
Why you will love being a Dynatracer</b></h2>
<ul><li>A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.</li><li>
Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.</li><li>
A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
</li><li>An environment that fosters innovation, enables creative collaboration, and allows you to grow.</li><li>
A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
</li><li>A truly international mindset with Dynatracers from different countries &amp; cultures all over the world, and English as the corporate language that connects us all</li><li>
A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.</li></ul><h2 class="jobSectionHeader"><b>
Compensation and Rewards</b></h2>
<p>
The targeted base pay range for this role is $166K to $210K. When determining your salary, we consider your skills, experience, education, work location and internal equity.</p></div>

Director, Marketing Operations

Primitives By Kathy

<div><p>Primitives By Kathy is a leading wholesaler of home d&eacute;cor and gift products, known for creative design, trend-forward product innovation, and strong retailer relationships.</p><div></div><div><b><br>
This is an in-house position based in Lancaster, PA. A hybrid work schedule may be available, but applicants must live within commuting distance and be able to work on-site as needed</b>.</div><div></div><p><br>
The Director of Marketing is an integral leader within the organization, responsible for shaping and advancing the company&rsquo;s marketing strategy to support brand awareness, product launches, sales initiatives, digital campaigns, and customer engagement across wholesale, retail, and e-commerce channels.</p><p>
We are seeking a strategic, creative, and results-driven Director of Marketing to join our team. In this role, you will lead the development and execution of integrated marketing initiatives across digital, social media, email, print, tradeshows, showrooms, and other key channels to elevate the brand and drive business growth. You will also oversee performance analytics, customer insights, and emerging marketing technologies, including AI-enabled tools that enhance efficiency, personalization, content development, and campaign effectiveness. The ideal candidate is an innovative and collaborative leader with strong marketing expertise, analytical capabilities, and the ability to guide a team in a fast-paced environment.</p><p><b>
Essential Duties and Responsibilities</b></p><p><b>
1. Strategic Marketing Leadership</b></p><ul><li>
Develop, lead, and continuously refine comprehensive marketing strategies that align with the company&rsquo;s goals for brand growth, customer acquisition, engagement, retention, and revenue generation.</li><li>
Create and manage integrated marketing plans across wholesale, retail, e-commerce, digital, social media, email, print, tradeshow, and showroom channels.</li><li>
Partner cross-functionally with Creative, Product Development, Sales, E-Commerce, and Web teams to ensure aligned messaging, campaign consistency, and successful execution.</li><li>
Identify new opportunities for growth, experimentation, and innovation to keep the company&rsquo;s marketing strategy effective and competitive.</li><li>
Stay informed on evolving marketing trends, digital platforms, customer behavior, social media developments, and emerging technologies impacting the industry.</li><li>
Serve as a marketing leader and subject matter expert for digital marketing strategy and modern customer engagement practices.</li></ul><p><b>
2. Data-Driven Insights, Analytics &amp; Reporting</b></p><ul><li>
Lead the use of data and analytics to evaluate campaign effectiveness, customer engagement, channel performance, and return on marketing investment.</li><li>
Establish and monitor key performance indicators, dashboards, and reporting frameworks to support data-driven decision-making.</li><li>
Oversee marketing automation tools, CRM systems, analytics platforms, and campaign reporting processes.</li><li>
Direct market research efforts to gather customer insights, analyze competitor activity, and monitor industry trends.</li><li>
Translate data findings into actionable recommendations that improve campaign performance, customer targeting, and overall marketing effectiveness.</li><li>
Build a culture of testing, learning, and optimization across the marketing team.</li></ul><p><b>
3. Digital Marketing &amp; Social Media Leadership</b></p><ul><li>
Develop and oversee digital marketing strategy across email, social media, paid advertising, website content, SEO/SEM, and other relevant channels.</li><li>
Lead the company&rsquo;s social media strategy to increase brand awareness, audience engagement, and product demand across platforms such as Instagram, Facebook, LinkedIn, TikTok, Pinterest, and others as appropriate.</li><li>
Oversee the planning, publishing cadence, campaign integration, and performance analysis of social media efforts.</li><li>
Ensure social media and digital campaigns are informed by trend analysis, platform insights, and business objectives.</li><li>
Guide partnerships with influencers, creators, brand ambassadors, and external collaborators where appropriate.</li><li>
Continuously improve digital marketing ROI through audience targeting, performance analysis, testing, and optimization.</li></ul><p><b>
4. Content, Campaign &amp; Project Management</b></p><ul><li>
Oversee the planning and execution of marketing materials and campaigns, including digital content, email campaigns, paid ads, print collateral, catalogs, promotional materials, and tradeshow/showroom marketing.</li><li>
Collaborate with Creative Director, internal designers, writers, photographers, web team members, and other contributors to produce compelling, on-brand creative assets.</li><li>
Manage marketing calendars, campaign timelines, priorities, and team workflows to ensure projects are delivered on time and with high quality.</li><li>
Direct coordination with external agencies, freelancers, media partners, and vendors as needed for content development, advertising, and special projects.</li><li>
Oversee catalog strategy, production schedules, and promotional calendar alignment with broader marketing initiatives.</li><li>
Support the execution of trade show marketing, showroom visuals, and related events that enhance customer experience and brand presentation.</li></ul><p><b>
5. Team Leadership &amp; Capability Building</b></p><ul><li>
Lead, coach, and develop the Marketing team by setting clear expectations, providing feedback, and creating opportunities for growth and accountability.</li><li>
Foster a collaborative, high-performing team environment focused on innovation, execution excellence, and continuous improvement.</li><li>
Manage departmental priorities, resources, budget, and workload planning to maximize team effectiveness.</li><li>
Maintain strong process discipline, file integrity, and organizational standards across the marketing function.</li><li>
Encourage adoption of efficient workflows, modern tools, and appropriate AI-assisted technologies to support content creation, reporting, research, and campaign execution while maintaining brand consistency and quality standards.</li></ul><p><b>
6. Budgeting &amp; Business Partnership</b></p><ul><li>
Manage the marketing budget and ensure resources are allocated effectively to support strategic priorities and campaign goals.</li><li>
Partner with leadership to align marketing investment with business opportunities and growth objectives.</li><li>
Present plans, insights, results, and recommendations clearly to internal stakeholders and leadership teams.</li><li>
Represent PBK professionally, responsibly, and passionately to all stakeholders.</li></ul><p><b>
7. Other Duties</b></p><ul><li>
Attend meetings, training sessions, trade events, and planning meetings as required.</li><li>
Perform other responsibilities as requested leadership</li></ul><p><b>
Education/Experience</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field required.</li><li>
7+ years of progressive marketing experience, including leadership responsibility in strategy development, campaign execution, analytics, and team management.</li><li>
Proven success developing and executing integrated marketing strategies across multiple channels.</li><li>
Strong experience in digital marketing, social media strategy, campaign analytics, and performance optimization.</li><li>
Experience using analytics tools, CRM systems, marketing automation platforms, and reporting dashboards.</li><li>
Demonstrated ability to interpret data, identify trends, and translate insights into business action.</li><li>
Experience managing budgets, vendors, and multiple concurrent projects.</li><li>
Strong understanding of content development, brand management, and customer engagement strategies.</li><li>
Experience in B2B, B2C, wholesale, retail, and/or e-commerce marketing preferred.</li><li>
Knowledge of SEO, SEM, email marketing, paid advertising, and social media best practices preferred.</li><li>
Familiarity with AI tools and emerging marketing technologies that improve efficiency, content development, personalization, and reporting is preferred.</li><li>
Travel as required for events, planning meetings, and other business needs.</li></ul></div>

Director of Marketing

City of Fayetteville, NC

<div><div><div><h2 class="jobSectionHeader"><b>Description</b></h2></div>
<p></p><div><div><b>The City of Fayetteville, NC (pop</b><b>.</b><b> 208,797)</b>, seeks an experienced and strategic communications professional to serve as Director of Marketing and Communications. This position oversees City-wide public communications, including public information, media relations, marketing initiatives, community engagement, and communications during emergency or disaster situations. The Director serves as a key advisor to City leadership on the planning, development, implementation, and management of communications, marketing, media coverage, and public relations strategies.</div><div></div><div><br>
This is an opportunity to lead the City&rsquo;s comprehensive communications strategy while ensuring that messaging remains consistent, transparent, and aligned with the organization&rsquo;s strategic priorities. The Director will manage the City&rsquo;s brand, publications, social media platforms, and government access channel while strengthening relationships with residents, businesses, media outlets, and community organizations. The successful candidate will be a collaborative leader who can work across departments, support executive leadership, and ensure City initiatives, programs, and services are communicated effectively to the public.</div><div></div><div><br>
Fayetteville, NC, is one of the most family-friendly, patriotic, and diverse communities in America. As the home to Fort Bragg, the Army&rsquo;s headquarters for Airborne and Special Operations, Pope Airfield, and the Army Special Forces Command, Fayetteville proudly serves the 57,000 military personnel, 11,000 civilian employees, and 23,000 family members connected to the installation, making it one of the largest military installations in the world.</div><div></div><div><br>
Fayetteville has an FY 2026 approved operating budget of over $315.2 million, a capital improvement plan of $94.1 million, and approximately 1,735 full-time (FTE) positions. The Marketing and Communications Department has an approved budget of $1,349,926 with 12 allocated positions.</div><div></div><div><br>
The successful candidate will demonstrate strategic leadership, strong communication skills, and political awareness in managing public messaging and community engagement. The Director must be an effective communicator who can translate complex government initiatives into clear and accessible information for residents, stakeholders, and the media. This individual will serve as a trusted advisor to City leadership and guide messaging during both routine communications and high-profile or sensitive issues.</div><div></div><div><br>
The ideal candidate will demonstrate the ability to build strong relationships with internal departments, community leaders, and media organizations while fostering collaboration across the organization. This role requires a professional who can anticipate communication challenges, provide thoughtful strategic guidance, and ensure the City maintains a proactive and transparent approach to communication with the public.</div><div></div><div><br>
Responsibilities include developing and implementing the City&rsquo;s strategic communications and marketing plan; managing and promoting the City brand; leading consistent messaging across social media, digital, and broadcast platforms; managing media relations and preparing City leadership for interviews and public engagement; overseeing publications, marketing materials, and presentations; managing the government access channel and televised Council meetings; leading internal communications initiatives; supervising communications staff; managing the department budget and resources; coordinating communications during emergencies or disaster situations; and building relationships with City departments, community organizations, and media outlets.</div><div></div><div><br>
Qualifications &amp; Experience &ndash; bachelor&rsquo;s degree in public administration, marketing, communications, public relations, journalism, or a related field. Seven years of progressively responsible experience in public communications, public information, public relations, journalism, or related work, including experience managing communications programs. A minimum of five years of supervisory experience is required. A master&rsquo;s degree in a related field is preferred.</div><div></div><div><br>
The anticipated hiring salary range for the position is $120,166 &ndash; $150,000 + DOQ/E with an excellent benefit package. If needed, a relocation allowance is negotiable. The application deadline is April 17, 2026. Candidates can apply online with a resume, cover letter, and contact information for five professional references. For more information, contact Sarah McKee, Senior Consultant, MGT at 847-380-3240 ext. 120.</div><div></div><div><br>
The City of Fayetteville is committed to compliance with the Americans with Disabilities Act and is an Equal Opportunity Employer. Diversity and inclusion are critical to their success. No applicant or employee shall be deprived of employment opportunities because of such individual&rsquo;s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability, natural hair, hairstyle, or genetic information.</div><br>
<div></div>
Application Deadline: April 17, 2026<br>
<br>
To apply for this job please visit www.govhrusa.com.</div></div></div><p></p>

Director of Marketing & Communications

JOB
<br>The City of Fayetteville, NC (pop. 208,797), seeks an experienced and strategic communications professional to serve as Director of Marketing and Communications. This position oversees City-wide public communications, including public information, media relations, marketing initiatives, community engagement, and communications during emergency or disaster situations. The Director serves as a key advisor to City leadership on the planning, development, implementation, and management of communications, marketing, media coverage, and public relations strategies.This is an opportunity to lead the City’s comprehensive communications strategy while ensuring that messaging remains consistent, transparent, and aligned with the organization’s strategic priorities. The Director will manage the City’s brand, publications, social media platforms, and government access channel while strengthening relationships with residents, businesses, media outlets, and community organizations. The successful candidate will be a collaborative leader who can work across departments, support executive leadership, and ensure City initiatives, programs, and services are communicated effectively to the public.Fayetteville, NC, is one of the most family-friendly, patriotic, and diverse communities in America. As the home to Fort Bragg, the Army’s headquarters for Airborne and Special Operations, Pope Airfield, and the Army Special Forces Command, Fayetteville proudly serves the 57,000 military personnel, 11,000 civilian employees, and 23,000 family members connected to the installation, making it one of the largest military installations in the world.Fayetteville has an FY 2026 approved operating budget of over $315.2 million, a capital improvement plan of $94.1 million, and approximately 1,735 full-time (FTE) positions. The Marketing and Communications Department has an approved budget of $1,349,926 with 12 allocated positions.The successful candidate will demonstrate strategic leadership, strong communication skills, and political awareness in managing public messaging and community engagement. The Director must be an effective communicator who can translate complex government initiatives into clear and accessible information for residents, stakeholders, and the media. This individual will serve as a trusted advisor to City leadership and guide messaging during both routine communications and high-profile or sensitive issues.The ideal candidate will demonstrate the ability to build strong relationships with internal departments, community leaders, and media organizations while fostering collaboration across the organization. This role requires a professional who can anticipate communication challenges, provide thoughtful strategic guidance, and ensure the City maintains a proactive and transparent approach to communication with the public.Responsibilities include developing and implementing the City’s strategic communications and marketing plan; managing and promoting the City brand; leading consistent messaging across social media, digital, and broadcast platforms; managing media relations and preparing City leadership for interviews and public engagement; overseeing publications, marketing materials, and presentations; managing the government access channel and televised Council meetings; leading internal communications initiatives; supervising communications staff; managing the department budget and resources; coordinating communications during emergencies or disaster situations; and building relationships with City departments, community organizations, and media outlets.Qualifications & Experience – bachelor’s degree in public administration, marketing, communications, public relations, journalism, or a related field. Seven years of progressively responsible experience in public communications, public information, public relations, journalism, or related work, including experience managing communications programs. A minimum of five years of supervisory experience is required. A master’s degree in a related field is preferred.The anticipated hiring salary range for the position is $120,166 - $150,000 + DOQ/E with an excellent benefit package. If needed, a relocation allowance is negotiable. The application deadline is April 17, 2026. Candidates can apply online at www.GovHRjobs.com with a resume, cover letter, and contact information for five professional references. For more information, contact Sarah McKee, Senior Consultant, MGT at 847-380-3240 ext. 120.The City of Fayetteville is committed to compliance with the Americans with Disabilities Act and is an Equal Opportunity Employer. Diversity and inclusion are critical to their success. No applicant or employee shall be deprived of employment opportunities because of such individual’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability, natural hair, hairstyle, or genetic information.

Director of Marketing & Communications – City of Fayetteville, NC

Central Washington University

<div><div><div><h2 class="jobSectionHeader"><b>Job Summary</b></h2>
<div>
<div><div><p>Central Washington University is recruiting an Associate Director of Marketing to join our Marketing and Communications team in Ellensburg<b>,</b> Washington. This role is central to our team and leads the marketing strategy and operations for the university. The role is a campus-based position, which means you get to see the lives you are impacting. We're offering a competitive salary plus the awesome CWU benefits.</p><p><b>
Who we are:</b></p><p>
We are a team of individuals committed to Changing Students' Lives. No matter what job, each of us plays a part in supporting and empowering our students to fulfill their dreams.</p><p>
Working in higher education provides career growth and career choice. Think of a university campus like a mini city, operating across 380 acres. You'll find diverse academics, libraries, athletics and sporting events, full service and quick serve dining, conferences and events from small to large, recreation centers, housing, health services, police and public safety for the campus population of ~8,300 students.</p><p>
Central Washington University has been named a Fulbright U.S. Scholar Program Top Producing Institution for the 2022-2023 academic year. In addition, for seven out of eight years, CWU was a recipient of the prestigious Higher Education Excellence in Diversity (HEED) Award from INSIGHT Into Diversity magazine. RentCafe has also named CWU #13 of the Top 20 Best College Towns in the U.S. in 2025.</p><p>
Come join us on our journey to encourage, inspire, and create spaces where all identities thrive on campus.</p><p>
The CWU Office of Marketing and Communications is made up of marketing, communications, and creative professionals who are committed to promoting the university and elevating our brand. Our experienced team of professionals helps faculty, staff, students, and alumni share their successes, opportunities, and discoveries to key audiences.</p><p>
Find out more at: https://www.cwu.edu/about/offices/marketing-communications/index.php</p><p>
Tour our campus in Ellensburg here. www.youtube.com/watch?v=HjdhOegDa9A</p><p><b>
What we offer:</b></p><p>
Our investment in you begins the day you join our team, a healthy and successful future for you is important to us. We offer medical, dental, life and disability insurance, retirement and optional savings plans, tuition assistance for you and your dependents, discounts across town, an employee assistance program for individualized counseling, and a wellness incentive program. Learn more: Benefits, Perks, and Leave and Total Rewards Calculator.</p><p><b>
The Role:</b></p><p>
The Associate Director of Marketing provides strategic leadership, operational oversight, and cross-functional coordination for marketing strategy and implementation across Central Washington University. Reporting to the Associate Vice President of Marketing and Communications, the Associate Director of Marketing serves as the university's lead marketing strategist and oversees all centralized marketing operations. This role is responsible for designing and executing multichannel campaigns that support institutional priorities in recruitment, retention, student success, and brand visibility.</p><p>
The Associate Director leads key marketing teams and functions including digital and traditional marketing, marketing analytics, and campaign development (including paid and earned media). This position holds responsibility for marketing operations, including contract and vendor oversight, personnel supervision, and university-wide client engagement. The Associate Director of Marketing plays a central role in ensuring alignment with CWU's integrated marketing plan and brand standards and leads innovation and continuous improvement in marketing strategies to meet evolving institutional needs.</p><p>
All employees are expected to uphold and contribute to CWU's vision, mission, and values, fostering a culture of student success and institutional excellence. The Associate Director of Marketing supports the mission, vision, and values of CWU by creating and promoting a culture of welcoming and belonging for potential students and families as well as the current CWU community. They practice inclusivity and engaging those they influence/lead in meaningful work that fosters strong relationships, stewardship of resources, and the integration of diverse perspectives.</p></div>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Job Duties</b></h2>
<div>
<div><div><div><b>Strategic Marketing Leadership</b><br>
<ul><li>Leads the development, implementation, and assessment of the university's comprehensive, data-informed marketing strategy aligned with institutional enrollment, retention, and brand objectives.</li><li>Collaborates with Enrollment Management, Academic Affairs, Student Success, the President's Office, University Advancement, and other university stakeholders to develop integrated campaigns that span the student journey.</li><li>Provides strategic counsel and project oversight to university departments on targeted marketing efforts, campaign strategy, and brand alignment.</li><li>Partners with the AVP of Marketing and Communications to evaluate marketing opportunities, emerging trends, and audience insights to inform annual and long-term marketing plans.</li><li>Oversees marketing efforts ensuring a unified voice across student-facing and external audience campaigns and initiatives.</li><li>Oversees marketing personnel and collaborates with AVP of Marketing and Communications to plan marketing budget, strategy, and campaigns for upcoming cycles.</li></ul></div><div><b>
Campaign and Channel Oversight</b><br>
<ul><li>Directs and manages all university marketing campaigns, including digital advertising, web marketing content creation, paid marketing, and social content, ensuring alignment with institutional goals and messaging.</li><li>Develops campaign strategies in partnership with key units and oversees planning, asset creation, channel selection, execution, and performance reporting.</li><li>Oversees campaign analytics, establishes KPIs, and ensures continuous optimization of marketing performance and ROI.</li><li>Partners with Web Services, Slate Communications, and Strategic Communications to align digital campaigns and website content and optimize landing pages and user journeys.</li><li>Oversees development of Spanish-language marketing campaigns and leads strategic planning for Spanish content efforts.</li></ul></div><div><b>
Personnel and Team Leadership</b><br>
<ul><li>Actively engages in recruitment and hiring new employees.</li><li>Clearly defines performance expectations, ensures accountability, and provides ongoing informal feedback, coaching, and mentoring. Conducts formal performance evaluations.</li><li>Ensures employees have necessary resources.</li><li>Oversees and directs the work of staff; serves as mentor, coach, and leader, and resolves complaints or issues.</li><li>Promotes professional development opportunities.</li><li>Develops and fosters supportive working relationships, motivation, and engagement.</li><li>Communicates information to staff on an ongoing basis to influence staff engagement and to be a part of a larger community.</li><li>Takes corrective action in a timely manner.</li><li>Recognizes and rewards employees for good performance.</li><li>Schedules employee work hours/shifts; monitors hours worked; approves payable time and absence requests.</li><li>Adjusts leadership style as needed to achieve results.</li><li>Recognizes value of and promotes a diverse workforce. Values and encourages diverse perspectives, creativity, and teamwork.</li></ul></div><ul><li>Perform other duties as assigned.</li></ul></div>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Minimum Qualifications</b></h2>
<div><div><div><ul><li>Bachelor's degree in marketing, business, or related field</li><li>
Three years of professional marketing experience</li><li>
Proven experience managing complex marketing campaigns</li><li>
Search Engine Optimization/Marketing and digital marketing experience</li><li>
Exceptional writing and proofreading skills</li><li>
Demonstrated ability and/or experience fostering a supportive and effective workplace while working with students and/or colleagues to uphold institutional excellence</li><li>
OR applicable combination of education and/or experience which demonstrates the ability to perform the essential functions of the position</li></ul><p><b>
Preferred Qualifications</b></p><ul><li>
Master's degree in marketing, business, or related field</li><li>
Professional experience working on a marketing team</li><li>
Experience leading marketing teams and developing strategic marketing plans</li><li>
Use and understanding of project management tools and processes</li><li>
Demonstrated commitment to improving access to higher education for students through various activities</li><li>
Experience or interest in mentoring students from a variety of backgrounds</li></ul><p><b>
Competencies</b></p><ul><li><b>
Accountability/Dependability:</b> Accepts responsibility for quality of own work; acknowledges and corrects mistakes. Shows up on time, meets standards, deadlines, and work schedules.</li><li><b>
Judgement:</b> Makes timely, informed decisions. Analyzes options and determines appropriate course of action.</li><li><b>
Teamwork:</b> Promotes cooperation and mutual support to achieve goals. Encourages participation and mutual support.</li><li><b>
Adaptability/Flexibility:</b> Responds positively to changing business needs and responsibilities. Adapts approach and methods to achieve results; recovers quickly from setbacks and finds alternatives.</li><li><b>
Commitment to Belonging:</b> Values the uniqueness of every individual and fosters an environment where everyone feels respected and empowered to thrive.</li></ul><p><i>
Don't meet every single requirement? At CWU, we're committed to creating a welcoming and genuine workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification, we still encourage you to apply. This could be the opportunity you're looking for!</i></p></div>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Pay, Benefits, &amp; Work Schedule</b></h2>
<div>
<div><div><p><b>Salary</b>: The Hiring Department's expected hiring range is $64,974 - $78,000 annually. Individual placement within the hiring range is based on the candidate's current experience, education, skills, and abilities related to the position. In accordance with RCW 49.58.110, the full annual salary range for this position is $64,974 to $94,213.</p><p><b>
Schedule/Appointment</b>: Monday - Friday, 8:00am-5:00pm (1 hour lunch)</p><p><b>
Working Conditions</b>: Work is performed in an indoor office setting with frequent in-person interactions. It is essential to be able to remain at a desk/computer workstation for prolonged periods of time, perform extensive data entry and other computer-related tasks and create/maintain filing systems for departmental records. Some evening or weekend work and/or occasional travel may be required.</p><p><b>
Benefits</b>: <i>CWU offers a comprehensive benefits package including medical and dental insurance, retirement and optional savings plans, life and disability insurance, along with vacation and sick leave plans depending on employment classification. For additional information please visit </i><i>Benefits, Perks, and Leave</i><i> </i><i>and</i><i> </i><i>Total Rewards Calculator</i><i>.</i></p><p><i>
An employee of CWU may be eligible for the Public Service Loan Forgiveness Program if the employee has student loans. To learn more, visit: </i><i>https://ofm.wa.gov/state-human-resources/public-service-loan-forgiveness-program</i><i>.</i></p></div>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
How To Apply</b></h2>
<div>
<div><div><p>To apply for this position, you must complete the on-line application and attach:</p><ul><li>
A detailed cover letter clearly demonstrating how your education and experience: (a) meet the required (and, as applicable, preferred) qualifications, and (b) demonstrate the ability to perform the responsibilities as described by the posting;<br>
</li><li>
Resume including work history, education, training; and<br>
</li><li>
Contact information for three professional references.</li></ul><p><b>
Screening Begins: April 7, 2026</b></p><p>
**Priority will be given to applications received by the screening date. Incomplete applications may not be considered.</p></div>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Contact Information</b></h2>
<div>
<div><div><p>Name: Emilie Hobert<br>
Title: Associate Vice President, Marketing &amp; Communications<br>
Email: Emilie.Hobert@cwu.edu<br>
Phone: (509) 963-2428<br>
Website: cwu.edu/about/offices/marketing-communications/index.php</p><p>
Please contact Human Resources at hr@cwu.edu or 509-963-1202 if you require technical assistance with the on-line application process.</p></div>
</div></div></div></div><div><div><h2 class="jobSectionHeader"><b>
Conditions of Employment</b></h2>
<div>
<div><div><p><b>Background Check/Reference Check Process:</b></p><p>
Prior to employment, final candidate(s) will be required to sign a Sexual Misconduct disclosure in pursuant to RCW 28B.112.080 and submit to a background check. All information obtained through background investigations will be strictly confidential and revealed only to those required to have access.</p><p></p><p><b><br>
Notice to Prospective Employees:</b></p><p><b>
Affirmative Action/Equal Opportunity Statement</b></p><p>
Central Washington University is an EEO/AA/Title IX Institution. Central Washington University's policies and practices affirm and actively promote the rights of all individuals to equal opportunity in education and employment. Discrimination on the basis of race, color, creed, religion, national origin, sex, sexual orientation, gender identity and gender expression, age, marital status, disability, or status as a protected veteran is prohibited. The university provides an internal procedure for reporting discrimination and affords protection against retaliation for participating in the complaint process. Central Washington University complies with all applicable federal, state, and local laws, regulations, and executive orders including when soliciting bids and in the fulfillment of all contracts with governmental agencies. Direct related inquiries to Civil Rights Compliance, 202 Barge Hall, Ellensburg, WA 98926-7501; Telephone 509-963-2050; or email crc@cwu.edu.</p><p><b>
Reasonable Accommodations</b></p><p>
Central Washington University provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact Human Resources at HR@cwu.edu or call 509-963-1202. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.</p><p><b>
Annual Security and Fire Safety Report (Clery Act)</b></p><p>
For the Central Washington University Annual Security and Fire Safety Report (i.e. Clery Report) which includes statistics about reported crimes and information about campus security policies, available online here or call CWU Police and Parking Services at 509-963-2959 for a paper copy.</p></div></div></div></div></div></div>

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