director of digital marketing

Mövenpick Hotels & Resorts

Company DescriptionGet ready to discover Mövenpick Resort Al Marjan Island, a 5-star resort in Ras Al Khaimah built beside 300M of soft sand beach. 418 rooms and suites offer flexible comfort with spectacular sea views from every balcony. Six specialty bars and restaurants, three outdoor pools, a wellness hub with a fully equipped gym and four treatment rooms, water sports, and a year-round Kids Club make it an ideal holiday destination.Job DescriptionAs a Director of Digital Marketing, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness and increase online visibility.<ul><li>Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with the resort's marketing goals. This includes choosing appropriate platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), creating content calendars, and setting measurable KPIs.</li><li>Content Creation: Produce high-quality, engaging content such as photos, videos, reels, blog posts, and stories showcasing the resort's amenities, services, events, and promotions. Highlight the unique experiences offered by the resort to entice potential guests.</li><li>Paid Advertisement: Create and manage digital advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.) to increase visibility, drive traffic to the resort's website, and boost bookings.</li><li>SEO and Website Optimization: Optimize the resort's website for search engines (SEO) to improve its ranking and visibility. Monitor website analytics and make data-driven decisions to enhance user experience and conversion rates. Manage and update the Micro site for the resort.</li><li>Collaboration and Partnerships: Identify and collaborate with influencers, local businesses, and travel-related partners to expand the resort's reach and attract new audiences.</li><li>Analytics and Reporting: Track and analyze social media metrics, website traffic, and campaign performance regularly. Provide detailed reports and insights to assess the effectiveness of marketing efforts and make necessary adjustments for improvement.</li><li>Event Promotion: Promote special events, packages, and seasonal offers through digital channels. Create buzz and excitement around these offerings to drive bookings and increase attendance.</li><li>CRM Management: Utilize CRM tools to maintain a database of guest information, preferences, and interactions. Implement strategies to nurture relationships with past guests and encourage repeat visits.</li></ul>Qualifications<ul><li>Bachelor's degree in Marketing, Digital Marketing, or a related field.</li><li>Proven experience in digital marketing, preferably within the hotel or hospitality industry.</li><li>In-depth knowledge of digital marketing channels, including SEO, SEM, social media, and content marketing.</li><li>Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Manager, and social media scheduling tools.</li><li>Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</li><li>Excellent team management skills.</li><li>Creativity and a keen eye for design and aesthetics.</li><li>Exceptional communication and interpersonal skills.</li><li>Self-driven & results-oriented.</li><li>Up-to-date with the latest trends and best practices in digital marketing.</li></ul>What Is In It For You<ul><li>Employee benefit card offering discounted rates in Accor worldwide</li><li>Learning programs through our Academies</li><li>Opportunity to develop your talent and grow within your property and across the world!</li><li>Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21</li></ul>Why work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit Do what you love, care for the world, dare to challenge the status quo!

Director of Digital Marketing

Flow Automotive Companies

<div>About Flow Automotive Companies
Flow Automotive Companies is a family-owned automotive organization operating a diverse portfolio of franchised dealerships across the Carolinas and Virginia. Flow is committed to long-term growth through operational excellence, customer experience leadership, and disciplined, data-driven marketing. Our centralized Marketing Services team supports both variable and fixed operations across all stores, delivering scalable strategies that drive demand, retention, and brand equity at the local and regional level.
Position Overview
The Director of Digital Marketing is a senior leadership role responsible for defining, executing, and continuously optimizing Flow Automotive&rsquo;s enterprise digital marketing strategy. This role owns performance across paid media, SEO and local SEO, website operations, email marketing, organic social, content strategy, and digital brand presence.
The Director of Digital Marketing leads and develops a multidisciplinary internal team while serving as the strategic counterpart to agency partners, technology vendors, and internal stakeholders. This individual will operate at both strategic and executional levels&mdash;setting vision, establishing standards, and ensuring measurable results across dozens of dealership locations and multiple business lines, including New Vehicle Sales, Used Vehicle Sales, Fixed Operations, and Parts &amp; Accessories.
This role requires a highly analytical, operationally minded digital leader who can scale systems, manage complexity, and influence cross-functional teams while maintaining a strong bias toward performance, accountability, and continuous improvement.
Key Responsibilities
Leadership &amp; People Management<ul><li>
Lead, mentor, and develop the digital marketing team, including PPC managers, SEO specialists, website operations, content creators, and social media managers.</li><li>
Establish clear roles, performance expectations, KPIs, and development plans aligned with business priorities.</li><li>
Recruit and onboard high-caliber digital talent as the organization scales.</li><li>
Demonstrate cross-functional leadership across Marketing Account Management, Design, Videography, Events, Partnerships &amp; Rewards, and Software Development teams.</li></ul>
Digital Strategy &amp; Performance<ul><li>
Own the enterprise digital marketing strategy across all channels, ensuring alignment with Flow&rsquo;s brand standards and business objectives.</li><li>
Direct and oversee all paid digital media investments, including internal and partner-managed PPC and paid social programs.</li><li>
Lead multi-site SEO and local SEO strategy, including technical execution, ongoing optimization, and performance reporting.</li><li>
Oversee website operations across all dealership and corporate properties, including vendor management, platform migrations, enhancements, and governance.</li><li>
Provide strategic direction for content creation to ensure relevance, effectiveness, and channel-appropriate execution.</li><li>
Maintain accountability for email marketing performance, including deliverability, inbox placement, compliance, and campaign effectiveness.</li></ul>
Analytics, Reporting &amp; Executive Communication<ul><li>
Own digital analytics and attribution across the enterprise, including FA4 governance, event strategy, and cross-channel performance measurement.</li><li>
Produce recurring performance assessments, strategic recommendations, and executive-level presentations covering the full digital marketing ecosystem.</li><li>
Translate complex performance data into clear insights and actionable recommendations for senior leadership and store operators.</li><li>
Continuously evaluate channel effectiveness and reallocate resources to maximize ROI and long-term growth.</li></ul>
Partnerships &amp; Vendor Management<ul><li>
Serve as the primary relationship lead for digital agencies, ad tech platforms, website vendors, and endemic automotive partners.</li><li>
Ensure vendor strategies, tools, and practices remain current, compliant, and aligned with Flow&rsquo;s evolving needs.</li><li>
Lead vendor evaluation, consolidation, and contract strategy to ensure performance transparency, cost efficiency, and minimal platform lock-in</li><li>
Collaborate with Software Development and executive leadership on data usage, integrations, and campaign enablement.</li><li>
Deliver a high standard of internal customer service, education, and collaboration with dealership leadership and operations teams.</li></ul>
Qualifications &amp; Experience<ul><li>
8+ years of progressive experience in digital marketing, with at least 3&ndash;5 years in a senior leadership role.</li><li>
Demonstrated success managing large-scale, multi-location digital marketing programs.</li><li>
Strong working knowledge of paid media platforms, SEO/local SEO, website CMS platforms, analytics, and email marketing systems.</li><li>
Proven ability to lead, develop, and scale high-performing teams.</li><li>
Highly analytical, with a strong command of performance metrics, attribution concepts, and ROI modeling.</li><li>
Exceptional communication skills, with the ability to influence senior executives and operational leaders.</li><li>
Automotive retail or multi-unit retail experience strongly preferred.</li></ul>
Work Environment &amp; Requirements<ul><li>
On-site role based at Flow Management Services, 500 W 5th Street, Winston-Salem, NC.</li><li>
Occasional travel to Flow dealership locations.</li><li>
Adherence to Flow Automotive Companies&rsquo; Confidentiality, Ownership, and Restrictive Covenants Agreement.</li></ul>
Flow Automotive Companies is committed to being on the cutting edge of the transportation industry and needs like-minded individuals to join our team. Our growth has been driven by a strategy to attract and develop high achieving people of outstanding character who are committed to operational excellence and to providing extraordinary personal service. Flow operates 54 automotive franchises representing 26 manufacturers in 10 cities and employs over 2,200 people in North Carolina and Virginia.
Flow provides competitive earning opportunities and a comprehensive benefits plan including:<ul><li>
Medical, dental, and life insurance (including dependent coverage)</li><li>
Paid time off</li><li>
Paid volunteer time</li><li>
401(k) Retirement Plan and Financial Wellness Program</li><li>
Thrive@Flow Wellness Program</li><li>
Employee pricing for automotive service and vehicle purchases</li><li>
Scholarship program for children of employees</li></ul> 
 
Applicants must pass a pre-employment drug screening.
Flow Automotive Companies is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.</div>

Director of Digital Marketing - Flow Automotive

HarperCollins Canada and Harlequin

<div>Overview:<div></div><div> 
The Nelson Books team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.</div><div></div><div> 
The Director of Digital Marketing is a strategic and tactical leader in planning and executing digital marketing programs for the Nelson Books team that facilitate sales of our titles across a variety of digital platforms. This position will lead the development and execution of integrated digital marketing campaigns serving frontlist title marketers and authors as well as overseeing Nelson Books backlist program. This candidate is a marketing innovator who inspires trust and confidence in internal and external stakeholders, and capable of handling multiple projects all at different stages in the marketing cycle with confidence and passion.</div><div></div><div> 
Our ideal candidate is a seasoned digital marketing leader familiar with the ever-changing digital marketing landscape. The candidate is a strategic and tactical leader in planning and managing digital marketing activities for frontlist and select backlist titles to meet sales goals. This position will lead the strategic development of our digital marketing landscape and develop online advertising, consumer targeting, consumer messaging, SEO &amp; keyword strategy, seasonal marketing campaigns, and social media strategy. This position will also be responsible for the ROI analysis and reporting of results for each campaign. The Digital Marketing Director will work with the other marketing team members in a coordinated approach to bring awareness to and engagement with our titles and authors.</div><div></div><div> 
Our preference is to fill this position in Nashville, TN but we are also open to qualified candidates that are located outside of the Nashville area. Travel is required based on the need of the business.</div>
Responsibilities:
<ul><li>In consultation with the title marketers, oversee the execution of digital marketing activity for the Nelson Books team across all channels including support for online advertising activities, promotional emails, and social media outreach to target audiences.</li><li>
Manage creation of digital marketing assets (online ads, emails, web pages, graphics, video ads, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing.</li><li>
Work with cross-functional partners including publishing, sales, research/consumer insights, supply chain, production, finance, and others to deliver winning consumer and customer plans via strong digital marketing strategy.</li><li>
Identify online media outlets, execute media buy, set up target audiences, budgets, and bids. This position will be responsible for running campaigns on Amazon, Facebook/Instagram, Google, YouTube, TikTok, Spotify, etc.</li><li>
Monitor and track progress of digital ad campaigns on Amazon, Google, YouTube, Meta, and other platforms and make real-time optimization to ensure ROI for each campaign.</li><li>
Oversee management of metadata projects (SEO &amp; keyword strategy) with editorial and marketing operations.</li><li>
Develop and execute eBook promotional strategy in collaboration with Digital Sales team.</li><li>
Develop and execute multi-title programmatic digital marketing campaigns especially for seasonal opportunities.</li><li>
Measure success, trends, and ROI of marketing initiatives.</li><li>
Participate in sales conference, executive team, and potential external partner presentations.</li><li>
Proactively, participate in weekly marketing meetings.
</li><li>Manage fiscal year digital marketing budget for assigned projects.</li><li>
Other related responsibilities, as required.</li></ul>
Qualifications:
<div>
Work Experience/Knowledge:
</div><ul><li>7-8 years in a marketing or related field role
</li><li>Well-versed in digital marketing campaigns</li></ul><div>
 Education: Bachelor&rsquo;s in marketing, Digital Marketing, or related field preferred</div><div></div><div> 
Industry Knowledge:</div>
Required: Knowledgeable in digital marketing &amp; analytics best practices. Understanding of marketing, brand management, and publicity. Familiarity with book publishing, highly preferred.
Preferred: Experience in client-service role. Existing relationships with advertising reps and media outlets. Experience working with AMS, Amazon&rsquo;s Ad platform, or Google PPC preferred.<div> 
Skills:</div><ul><li>
Strong analytical and metrics-based decision-making experience</li><li>
Strong communication skills &ndash; both external communication to potential readers, as well as internal communication to facilitate the planning &amp; execution of marketing strategies with core constituents including authors &amp; agents.</li><li>
Teamwork &ndash; this role works with integrated marketing plans and works cross-functionally with various team members throughout the organization.</li><li>
Technical proficiency with marketing tools and programs.</li><li>
Proven ability to develop and maintain strong professional relationships with colleagues and vendors</li><li>
Experience managing multiple, competing priorities, duties and/or projects</li><li>
Strong organizational, time management skills with attention to detail</li><li>
Exceptional written and verbal communication skills</li><li>
Team management experience preferred</li><li>
Must be able to work independently under tight deadlines</li><li>
Must possess the skill to set priorities and problem solve</li><li>
Strong computer skills are necessary, especially Microsoft Office.</li></ul><div> 
</div><div>HarperCollins Christian Publishing is an equal opportunity employer.</div><div></div><div> 
HarperCollins Christian Publishing is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at TalentManagement@harpercollins.com. Note: we will only respond to accommodation requests.</div></div>

Director of Digital Marketing (Hybrid) - Nelson Books

<div><div><div>**Overview**

The Nelson Books team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

The Director of Digital Marketingis a strategic and tactical leader in planning and executing digital marketing programs for the Nelson Books team that facilitate sales of our titles across a variety of digital platforms. This position will lead the development and execution of integrated digital marketing campaigns serving frontlist title marketers and authors as well as overseeing Nelson Books backlist program. This candidate is a marketing innovator who inspires trust and confidence in internal and external stakeholders, and capable of handling multiple projects all at different stages in the marketing cycle with confidence and passion.

Our ideal candidate is a seasoned digital marketing leader familiar with the ever-changing digital marketing landscape. The candidate is a strategic and tactical leader in planning and managing digital marketing activities for frontlist and select backlist titles to meet sales goals. This position will lead the strategic development of our digital marketing landscape and develop online advertising, consumer targeting, consumer messaging, SEO &amp; keyword strategy, seasonal marketing campaigns, and social media strategy. This position will also be responsible for the ROI analysis and reporting of results for each campaign. The Digital Marketing Director will work with the other marketing team members in a coordinated approach to bring awareness to and engagement with our titles and authors.

Our preference is to fill this position in Nashville, TN but we are also open to qualified candidates that are located outside of the Nashville area. Travel is required based on the need of the business.

**Responsibilities**

+ In consultation with the title marketers, oversee the execution of digital marketing activity for the Nelson Books team across all channels including support for online advertising activities, promotional emails, and social media outreach to target audiences.

+ Manage creation of digital marketing assets (online ads, emails, web pages, graphics, video ads, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing.

+ Work with cross-functional partners including publishing, sales, research/consumer insights, supply chain, production, finance, and others to deliver winning consumer and customer plans via strong digital marketing strategy.

+ Identify online media outlets, execute media buy, set up target audiences, budgets, and bids. This position will be responsible for running campaigns on Amazon, Facebook/Instagram, Google, YouTube, TikTok, Spotify, etc.

+ Monitor and track progress of digital ad campaigns on Amazon, Google, YouTube, Meta, and other platforms and make real-time optimization to ensure ROI for each campaign.

+ Oversee management of metadata projects (SEO &amp; keyword strategy) with editorial and marketing operations.

+ Develop and execute eBook promotional strategy in collaboration with Digital Sales team.

+ Develop and execute multi-title programmatic digital marketing campaigns especially for seasonal opportunities.

+ Measure success, trends, and ROI of marketing initiatives.

+ Participate in sales conference, executive team, and potential external partner presentations.

+ Proactively, participate in weekly marketing meetings.

+ Manage fiscal year digital marketing budget for assigned projects.

+ Other related responsibilities, as required.

**Qualifications**

**Work Experience/Knowledge:**

+ 7-8 years in a marketing or related field role

+ Well-versed in digital marketing campaigns

**Education:** Bachelor&rsquo;s in marketing, Digital Marketing, or related field preferred

**Industry Knowledge:**

**Required:** Knowledgeable in digital marketing &amp; analytics best practices. Understanding of marketing, brand management, and publicity. Familiarity with book publishing, highly preferred.

**Preferred:** Experience in client-service role. Existing relationships with advertising reps and media outlets. Experience working with AMS, Amazon&rsquo;s Ad platform, or Google PPC preferred.

**Skills:**

+ Strong analytical and metrics-based decision-making experience

+ Strong communication skills &ndash; both external communication to potential readers, as well as internal communication to facilitate the planning &amp; execution of marketing strategies with core constituents including authors &amp; agents.

+ Teamwork &ndash; this role works with integrated marketing plans and works cross-functionally with various team members throughout the organization.

+ Technical proficiency with marketing tools and programs.

+ Proven ability to develop and maintain strong professional relationships with colleagues and vendors

+ Experience managing multiple, competing priorities, duties and/or projects

+ Strong organizational, time management skills with attention to detail

+ Exceptional written and verbal communication skills

+ Team management experience preferred

+ Must be able to work independently under tight deadlines

+ Must possess the skill to set priorities and problem solve

+ Strong computer skills are necessary, especially Microsoft Office.

HarperCollins Christian Publishing is an equal opportunity employer.

HarperCollins Christian Publishing is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at TalentManagement@harpercollins.com . Note: we will only respond to accommodation requests.

**Job Locations** _US-TN-Nashville_

**Category** _Marketing_
Equal Opportunity Employer
<div>All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets</div></div></div></div>

Director of Digital Marketing (Hybrid) – Nelson Books

Zupee

<div>
 
 
 Role:
 
 Associate Director- Digital Marketing
 
 
 
 Reports to:
 
 Vice President- Digital Marketing
 
 
 
 Location:
 
 Gurgaon
 
 
 
 
 
 
 About The Job:
 
 
 
 
 
 
 As the Associate Director- Digital Marketing, you will play a pivotal role in shaping and executing our digital marketing
 
 
 strategies to drive brand awareness, user acquisition, and engagement. This position requires a strategic
 
 
 thinker with a passion for the gaming industry, a deep understanding of digital marketing channels, and a
 
 
 proven track record of driving results in a fast-paced environment.
 
 
 
 
 
 
 Responsibilities:
 
 
 
 1. Develop and Execute Digital Marketing Strategies:
 
 
 &bull; Formulate comprehensive digital marketing strategies aligned with overall business goals.
 
 
 &bull; Oversee the execution of campaigns across various digital channels, including Google,
 
 
 Facebook, Programmatic DSP/SSP, affiliates, Publishers, influencer, growth partnerships,
 
 
 and other emerging platforms.
 
 
 2. User Acquisition and Retention:
 
 
 &bull; Lead initiatives to acquire new users through effective paid media campaigns, partnerships,
 
 
 and innovative marketing techniques.
 
 
 &bull; Develop and implement retention strategies to enhance user loyalty and engagement.
 
 
 3. Brand Building and Positioning:
 
 
 &bull; Drive brand awareness and positioning through creative and impactful digital campaigns.
 
 
 &bull; Collaborate with cross-functional teams to ensure brand consistency across all digital
 
 
 touchpoints.
 
 
 4. Analytics and Performance Tracking:
 
 
 &bull; Utilize analytics tools to monitor and analyze the performance of digital marketing
 
 
 campaigns.
 
 
 &bull; Make data-driven decisions to optimize campaigns, improve ROI, and achieve key
 
 
 performance indicators (KPIs).
 
 
 5. Team Leadership and Development:
 
 
 &bull; Build and lead a high-performing digital marketing team.
 
 
 &bull; Provide mentorship, guidance, and professional development opportunities for team
 
 
 members.
 
 
 6. Budget Management:
 
 
 &bull; Manage the digital marketing budget effectively, ensuring maximum ROI and efficiency.
 
 
 &bull; Identify cost-effective opportunities for growth and expansion.
 
 
 7. Innovation and Emerging Trends:
 
 
 &bull; Stay abreast of industry trends and emerging technologies in digital marketing and gaming.
 
 
 &bull; Innovate and incorporate new strategies to maintain a competitive edge.
 
 
 
 
 
 
 Qualifications
 
 
 
 &bull; Bachelor's or Master's degree in Marketing, Business, or a related field
 
 
 &bull; Proven experience of 10+ years in digital marketing, gaming industry preferred
 
 
 &bull; Demonstrated success in developing and executing digital marketing strategies that drive user
 
 
 acquisition and engagement.
 
 
 &bull; Proficiency in utilizing analytics tools to measure and optimize campaigns
 
 
 &bull; Strong understanding of GTM planning, performance marketing and creative/campaign
 
 
 development
 
 
 &bull; Excellent leadership and team management skills
 
 
 &bull; Exceptional communication and collaboration abilities
 
 
 &bull; Creative thinking, enterprising, can work with ambiguity and problem-solving skills.
 
 
 
 
 
 
 Good to Have:
 
 
 
 &bull; Experience of managing DM budget of 50Cr+/Year
 
 
 &bull; Experience of managing mobile app campaigns at scale
 
 
 &bull; Strong knowledge of Mobile attribution (Adjust, Appsflyer, Singulars, Branch etc&hellip;any one of them)
 
 
 &bull; Strong knowledge of Product marketing tools ( clevertap, webengage, moengage etc&hellip;any one of
 
 
 them)
 
 
 &bull; Super strong with marketing analytics and BI
 
 
 &bull; Experience with influencer marketing and partnerships
 
 
 &bull; Familiarity with gaming platforms, communities, and industry events
 
 
 &bull; Knowledge of SEO, ASO (App Store Optimization), and other relevant digital marketing techniques.
 
</div>

Associate Director- Digital Marketing

Effective School Solutions

<div>Director of Demand Generation
 
Location: Remote (U.S.) 

About Effective School Solutions

Effective School Solutions (ESS) partners with K-12 districts to provide mental health solutions that support student success. We are seeking a Director of Demand Generation to design and lead a comprehensive demand generation strategy that builds awareness, nurtures interest, and drives pipeline growth with school district decision-makers.

Position Summary

The Director of Demand Generation will be responsible for developing, executing, and optimizing integrated campaigns that generate and accelerate pipeline. This leader will own strategy and execution across digital marketing, events/webinars, and nurture campaigns, while partnering closely with sales, product marketing, and content teams.

This is both a strategic and hands-on role &mdash; balancing long-term planning with the day-to-day management of campaigns, performance data, and lead funnel health.

Key Responsibilities

Demand Generation Strategy &amp; Execution
<ul>
<li>Develop and implement a comprehensive demand generation strategy aligned with ESS's revenue goals and sales pipeline targets.</li>
</ul><ul><li>Plan and execute multi-channel campaigns across digital (paid ads, email, SEO/SEM, social), events/webinars, and content syndication.</li>
</ul><ul><li>Build, execute, and continuously optimize nurture workflows to move leads from MQL SQL.</li>
</ul><ul><li>Digital Marketing (Pipeline Growth)</li>
</ul><ul><li>Oversee paid media strategy (LinkedIn, Google Ads, retargeting) to expand reach and drive high-quality inbound leads.</li>
</ul><ul><li>Partner with SEO/SEM resources to improve web conversion rates and optimize campaign landing pages.</li>
</ul><ul><li>Drive structured A/B testing across channels to refine messaging, creative, and offers.</li>
</ul>
Sales &amp; Marketing Alignment
<ul>
<li>Collaborate with Sales leadership to ensure lead follow-up, campaign context, and effective outreach plays.</li>
</ul><ul><li>Provide ongoing reporting and insights to Sales on campaign performance, ROI, and pipeline contribution.</li>
</ul><ul><li>Partner with Product Marketing to align campaigns with key personas, messaging, and market trends.</li>
</ul>
Analytics &amp; Optimization
<ul>
<li>Own reporting for all demand generation campaigns in partnership with Marketing Operations.</li>
</ul><ul><li>Monitor performance against key metrics (MQLs, SQLs, pipeline contribution, ROI) and adjust strategies accordingly.</li>
</ul><ul><li>Leverage intent data, persona mapping, and account-based targeting to continuously refine segmentation and targeting.</li></ul> 


Events, Webinars, and Conferences
<ul>
<li>As part of the marketing team's events strategy, standardize event operations, including pre-event promotions and post-event follow-up sequences, with a focus on ROI measurement.</li>
</ul><ul><li>Lead demand generation strategy for events and webinars, including pre- and post-event engagement campaigns.</li>
</ul><ul><li>Partner with Sales team to ensure maximum pipeline impact from ESS's presence at industry conferences.</li></ul> 


Qualifications
<ul>
<li>7+ years of experience in demand generation, with proven success driving pipeline growth (experience in education, healthcare, or mission-driven organizations a plus).</li>
</ul><ul><li>Strong working knowledge of digital marketing channels, ABM, SEO/SEM, paid media, email marketing, and nurture campaigns.</li>
</ul><ul><li>Experience leveraging Salesforce CRM and marketing automation tools (HubSpot or Marketo).</li>
</ul><ul><li>Proven track record building campaigns that generate qualified leads and measurable pipeline.</li>
</ul><ul><li>Excellent collaboration and project management skills &mdash; ability to work cross-functionally across Sales, Content, Product, and Events.</li>
</ul><ul><li>Strong analytical mindset, with ability to interpret data and make optimization decisions.</li>
</ul><ul><li>Experience managing budgets and external vendors/partners.</li>
</ul><ul><li>Creative thinker with ability to translate strategy into compelling campaigns that resonate with school district leaders.</li>
</ul>
The Salary Range for this position is $120K/yr - $150K/yr depending on experience.</div>

Director of Demand Generation (Remote)

Caterpillar

<div>Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do &ndash; but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here &ndash; we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
About Us:
With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world&rsquo;s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives.
For 100 years, we&rsquo;ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. 
Caterpillar does business on every continent, principally operating through three primary segments &ndash; Construction Industries, Resource Industries and Energy &amp; Transportation &ndash; and providing financing and related services through our Financial Products segment.
Job Description:
Caterpillar has an exciting Marketing Director of Digital and Customer Engagement leadership opportunity for our Constructions Industries segment. The Construction Industries (CI) segment primarily supports customers using machinery in infrastructure and building construction applications. Alongside the dealer network, the segment is committed to delivering an easy-to-buy, easy-to-own customer experience through innovative products, services and technology.
This Marketing Director will be responsible for leading a global marketing team in developing and executing integrated marketing strategies to drive engagement, advocacy, and demand for Caterpillar&rsquo;s Construction Industries products, services, and solutions. This role serves as the primary liaison between Construction Industries and other business unit marketing teams, playing a pivotal role in global marketing initiatives.
Responsibilities include overseeing digital and in-person experiences such as customized dealer programs, trade shows, customer visits, and training programs.
Collaborating with product managers and regional sales teams, the Marketing Director identifies critical marketing needs and guides the creation of tailored, region-specific solutions.<div>
Additionally, this leader will lead direct to customer marketing, promotion of products and services through various channels with a focus on digital expertise and target marketing to expand reach and meet customers&rsquo; demands.
 
 
What you will do (responsibilities): 
<ul><li>Collaborates cross-functionally and develops comprehensive brand positionings, messaging, creative and program executions that prioritize customer acquisition, retention, and growth, putting the customer at the center of all communication touchpoints.</li><li>Develops and leads a team; and fosters a high-performance/highly engaged culture.</li><li>Leverages continuous analysis of the marketplace and customer trends; provides insight, recommendations, and strategies based on insight.</li><li>Creates and manages the marketing budget, ensuring efficient resource allocation; and continuously optimizes marketing efforts to drive improved business results.</li><li>Prepares periodic business reviews and market assessments to influence decision making, track results, and improve business performance.</li></ul> 

What you will have (skills and experience):</div> 
Customer Focus:<div>
Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. 
<ul><li>Champions, models and directs an organization's commitment to externally focused decision-making tied to customer business needs and satisfaction.</li><li>Provides customer focused vision, strategy and leadership that exceeds customer expectations.</li><li>Persuasively articulates the link between customer focus and enhanced business success to stakeholders.</li><li>Teaches others to foster customer relationships based on mutual understanding, respect, trust and 'business partnering'.</li><li>Develops 'best practices' to create, evaluate and enhance customer loyalty that are sought by others within and outside the organization.</li><li>Consults with senior executives regarding critical success factors and details to being a customer focused organization.</li></ul> 

Global Perspective:</div><div>
Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations. 
<ul><li>Coaches others on legal, regulatory, and financial issues across multiple countries.</li><li>Participates in developing current and planned infrastructure for conducting global business.</li><li>Advises on the application of global policies to regional and local operations.</li><li>Compares and contrasts opportunities and challenges for countries within a region.</li><li>Oversees current projects using experience with conducting business in several countries.</li><li>Coordinates country-specific legal and financial compliance reviews.</li></ul> 

Creativity:</div><div>
Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. 
<ul><li>Maintains balance between innovation and pragmatism.</li><li>Challenges accepted ways of operating.</li><li>Monitors innovations in field and explores usefulness in own function.</li><li>Encourages, solicits, and rewards imaginative ideas.</li><li>Supports experimentation and accepts occasional setbacks or failures.</li><li>Finds new ways to approach problems.</li></ul> 
</div>Strategic Thinking:<div>
Knowledge of the importance of &quot;&quot;big picture&quot;&quot; thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. 
<ul><li>Directs strategic alliances and partnerships for mutual benefit.</li><li>Makes sound business decisions on behalf of the group when faced with complex and contradictory alternatives.</li><li>Builds the strategic thinking capability of the group.</li><li>Interprets available data and analyses when creating business plans.</li><li>Recommends ways to position the organization for long-term competitiveness.</li><li>Prepares the group's response to key marketplace trends, opportunities, and vulnerabilities.</li></ul> 
</div>Additional Details:<ul><li>Location: Dubai, UAE office.</li><li>Role will be on-site five days a week.</li><li>Domestic relocation is offered for the role.</li><li>Sponsorship is not offered for the role.</li><li>Travel expectation for this role is 25 to 50%.</li><li>This position is eligible for stock or other equity grants pursuant to Caterpillar&rsquo;s long-term incentive plan.</li></ul>
Posting Dates:
December 24, 2025 - January 2, 2026
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
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Marketing Director, Digital and Customer Engagement

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