director of digital marketing

Milford Wellness Village

<div>Job Title: Director of Digital Marketing &amp; Content Strategy 
Organization: Nationwide Healthcare Services &amp; Milford Wellness Village 
Location: Delaware (On-Site with Multi-Site Travel Required) 
Employment Type: Independent Contractor (1099)
About Us
Nationwide Healthcare Services operates seven skilled nursing and rehabilitation centers across Delaware, alongside Milford Wellness Village &mdash; a collaborative healthcare and workforce development campus serving the broader community.
We are committed to compassionate care, workforce excellence, and community impact. As we expand our footprint and strengthen our brand presence, we are seeking a dynamic digital leader to unify and elevate our marketing strategy across all locations.
Position Overview
We are seeking a strategic, hands-on Director of Digital Marketing &amp; Content Strategy to lead digital branding, storytelling, recruitment marketing, and online engagement across seven nursing homes and Milford Wellness Village.
This individual will own the digital voice of the organization &mdash; driving measurable growth in census support, recruitment visibility, community awareness, and brand positioning.
This is not a passive social media role. It requires initiative, creativity, operational discipline, and executive-level reporting capability.
Core Responsibilities
Strategic Leadership<ul><li>
Develop and execute a unified digital marketing strategy across all facilities</li><li>
Standardize brand messaging while honoring individual facility identities</li><li>
Align digital initiatives with census growth, workforce recruitment, and community outreach goals</li><li>
Present performance dashboards to executive leadership</li></ul>
Content Creation &amp; Production<ul><li>
Capture on-site photo and video content at facilities and campus events</li><li>
Produce short-form and long-form video storytelling (resident life, staff highlights, clinical excellence, community partnerships)</li><li>
Oversee social media calendars for all entities</li><li>
Manage reputation marketing and online review engagement</li></ul>
Multi-Site Brand Management<ul><li>
Ensure consistency in branding across seven nursing centers and Milford Wellness Village</li><li>
Collaborate with facility administrators and department leaders to identify content opportunities</li><li>
Support community event promotion and partnership visibility</li></ul>
Paid &amp; Organic Growth<ul><li>
Manage paid digital campaigns (Meta, Google, LinkedIn)</li><li>
Optimize SEO and website visibility</li><li>
Track ROI and conversion metrics</li></ul>
Required Qualifications<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Media, or related field</li><li>
5+ years of progressive digital marketing experience (multi-location experience preferred)</li><li>
Strong portfolio demonstrating video production, social media growth, and brand campaigns</li><li>
Experience in healthcare marketing preferred</li><li>
Proficiency in analytics platforms and paid advertising management</li><li>
Excellent storytelling, copywriting, and visual communication skills</li></ul>
Equipment Requirement
Candidates must provide their own professional-grade content creation equipment, including:<ul><li>
DSLR or mirrorless camera</li><li>
Video and audio recording equipment</li><li>
Lighting equipment</li><li>
Editing software and laptop capable of professional content production</li></ul></div>

Director Digital Marketing and Content Creator- Independent Contractor-1099

YMCA

<div>The YMCA of Greater Richmond is seeking a full-time, motivated, and cause-driven Digital Marketing Director to join the Marketing Team! The Digital Marketing Director will ensure the YMCA's digital storytelling is compelling, mission-centered and aligned with organizational goals for community impact, membership growth and brand consistency.
General Description:
The Digital Marketing Director leads the creation, direction and production of digital content and strategies that tell the YMCA of Greater Richmond's story. This role oversees high‑impact content ideation, video production and social media direction to elevate the YMCA brand across digital channels. The Director works in close partnership with the Digital Content Coordinator and the broader marketing team.
Some Responsibilities Include:
Marketing Collaboration &amp; Leadership<ul><li>
Work with branches and departments to assess digital needs and develop mission‑driven content solutions.</li><li>
Promote, foster and support the Y's commitment to access, inclusion and engagement for all through welcoming and representative content.</li><li>
Provide best‑practice guidance and training on digital storytelling, brand standards and visual content.</li><li>
Coordinate with internal and external partners, including vendors, photographers, designers and copywriters.</li></ul>
Content Creation &amp; Ideation<ul><li>
Lead the development of creative concepts and digital storytelling that highlight the YMCA mission, programs and community impact.</li><li>
Produce high‑quality content for internal and external audiences, including stories, campaigns, promotional content and event coverage.</li><li>
Identify new avenues and formats to tell the YMCA story.</li></ul>
Video Production &amp; Editing<ul><li>
Direct and produce video projects - storytelling pieces, promotional videos, interviews and event recaps.</li><li>
Maintain high standards of audio, lighting and editing quality.</li><li>
Manage file organization, archiving systems and workflows for efficient production.</li></ul>
Social Media Direction<ul><li>
Oversee the association's social media marketing strategy, ensuring all content, campaigns and channel activity align with YMCA brand standards, organizational priorities and audience insights.</li><li>
Partner closely with the Digital Content Coordinator to plan, execute and publish content; maintain an effective workflow for approvals, scheduling, asset management and reporting.</li><li>
Conduct and develop ongoing KPIs and platform analytics reviews - evaluating reach, engagement, sentiment, retention, and conversion metrics - to assess performance and guide strategy refinement</li></ul>
Event Support (Photo, Video, A/V)<ul><li>
Provide in‑person support for YMCA events, including photography, videography and A/V operation.</li><li>
Ensure events are captured and documented for future storytelling and promotional use.</li><li>
Serve as the primary resource for high‑quality visual content at major association events.</li></ul>
KNOWLEDGE &amp; SKILLS
Bachelor's degree preferred; minimum of three years of experience in digital content creation and audio/visual production required. Demonstrated expertise in video production, editing software, photography and A/V tools. Strong creative and storytelling abilities; able to translate organizational priorities into compelling digital assets. Experience in social media strategy, content planning and platform management. Ability to manage multiple projects, set priorities, meet deadlines and coordinate workflow across departments. Strong communication skills with demonstrated ability to work both independently and collaboratively. Proven ability to maintain quality, manage vendors and support branches as internal customers. Excellent attention to detail and customer service orientation.
Who we are:
The YMCA of Greater Richmond is a nonprofit organization with the goal of strengthening the foundations of community. We do this through programs that help build a healthy mind, body and spirit for all, and our programs are built around our three focus areas: Healthy Living, Youth Development and Social Responsibility. The Y is open to all, and we pride ourselves on the diversity of our members and employees. As an employer, the Y seeks to recruit professionals, encourage work-life balance, and provide opportunities for growth and development. Our employees exemplify and adhere to our Brand Behaviors of Honesty, Caring, Respect, Responsibility and Empathetic Leadership.
Compensation/Benefits
We offer an exciting, fun, inclusive, growth-oriented work environment that includes strong health benefits options, 12% employer-paid retirement upon meeting eligibility, childcare discounts, free Y membership programs, and on-going professional development opportunities.
Salary: $60,000 per year or based on experience and qualifications.</div>

Digital Marketing Director

Bright Antenna Records

Bright Antenna is hiring a DIRECTOR OF DIGITAL MARKETING! This is a full time, in-person job. Candidates must live in the SF Bay Area or be willing to relocate within a couple months of being hired, and be able to work from our office in Mill Valley, across the Golden Gate Bridge from San Francisco.ABOUT US: Bright Antenna Records is an independent record label based in Mill Valley, across the Golden Gate Bridge from San Francisco. Founded in 2007 by a team of passionate creatives, Bright Antenna has built a reputation for discovering and nurturing unique musical talent. combining experience in A&amp;R, production, and creative storytelling to support our artists' growth and successes.We are hiring an experienced Director of Digital Marketing to join our indie label team! Our in-house team operates as a tight knit family, but we have global partnerships with Sony/Orchard, AWAL Distribution, and Island/Universal. We are looking for a natural marketer willing to make contacts and create meaningful opportunities for our artists.Must be passionate about music. We are home to amazing bands including Wilderado, PREP, Sports Team, Khatumu, Meg Elsier, Windser, Akira Galaxy, and more. Please check out our artists prior to applying to make sure this is a good fit! Loving the types of music we work with is imperative.ABOUT THE ROLE:❖ RESPONSIBILITIES:<ul><li>Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences</li><li>Produce Digital Marketing Plan and Timeline for album and single releases, including detailed steps to execute the plan and budget allocation.</li><li>Digital Marketing Strategy including, but not limited to: content planning, social media approach, partnerships with creators and digital platforms, creative &amp; innovative digital executions, community building, first-party communication and data growth, building &amp; maintaining websites, and budget forecasting.</li><li>Strategize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X &amp; new, relevant platforms as and when they emerge) for all Bright Antenna&rsquo;s roster</li><li>Closely follow (and create) the latest trends, and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.</li><li>Work closely with the insights team to gather digital health-checks to analyze audience-related and performance data, and create meaningful reports that can inform artists &amp; managers.</li><li>Devise + implement Artist Database growth and CRM strategy, via both traditional and developing means: email marketing, community-based platforms, messaging services, etc.</li><li>Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.</li><li>Find, nurture and grow new digital partnerships.</li><li>Create, pitch, and implement innovative marketing and content opportunities with all digital partners.</li><li>Actively seek out information on evolving digital and tech trends, new platforms &amp; offerings and find crossover areas within other industries in the digital space.</li><li>Work closely &amp; collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content.</li></ul>ABOUT YOU:❖ WHAT YOU BRING:<ul><li>5+ years experience in digital marketing or social media, preferably in the music or entertainment industries. Applicants MUST have prior experience working in the music industry or they will not be considered for this position.</li><li>You&rsquo;re a master of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content, bringing your social media savvy and data-driven ideas to the table to maximize artist reach and engagement.</li><li>Experience running engaging and innovative creator partnerships, with a tangible impact on driving campaigns forward.</li><li>Ability to shape and execute cutting-edge digital strategies that elevate BA&rsquo;s artist roster in a fast-paced, competitive environment.</li><li>You have a high interest in AI and new tech; will drive innovation by integrating third-party APIs into product workflows to enhance marketing initiatives and user experiences.</li><li>Practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc.</li><li>Experience with fandoms and understand how best to activate, excite and delight them around a release.</li><li>Exceptional attention to detail and the ability to track and follow through on multiple concurrent projects to completion.</li><li>Respectful, honest and confident communication skills, happy to work within a team and manage others.</li><li>Passion for music and a strong familiarity with the music industry, including being well-versed in a variety of genres and up to date on music industry status quo.</li></ul>❖ BONUS EXPERIENCE:<ul><li>Feeding meme culture and seeding content out to help it spread online through various communities.</li><li>Building custom landing pages, micro-sites, or unique fan/artist experiences.</li><li>Integrating Digital Service Providers (DSPs), social platforms, or e-commerce solutions to create seamless digital ecosystems.</li><li>Connecting various marketing platforms, CRM systems, CMS tools, or analytics platforms to streamline operations and insights.</li><li>Ability to build custom data pipelines or automations to optimize workflows and reporting.</li></ul>❖ EDUCATION: Bachelor&rsquo;s Degree preferred but not required❖ WHAT WE OFFER:<ul><li>Comprehensive benefits package, including excellent Health and Dental, and 401K.</li><li>Generous Vacation &amp; Holidays including occasional work from home.</li><li>Competitive Salary, commensurate with experience. Please mention your salary expectations in your cover letter.</li></ul>❖ HOW TO APPLY:Email your resume and cover letter to job@brightantenna.comIn your cover letter please include:<ul><li>Your three all-time favorite albums or songs</li><li>Your salary expectations.</li><li>Explain a little bit about what music means to you and what brought you to the music industry.</li></ul>If your cover letter does not contain this information, or if you do not have previous experience in the music industry, your application will not be considered.Benefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li></ul>Work Location: In person

Betco Corporation, LTD

<div>Description: 
The Director, Brand and Digital Marketing, is a visionary leader responsible for shaping and driving the company&rsquo;s brand positioning, digital strategy, and demand generation initiatives. This role oversees all aspects of brand strategy, content creation, and digital demand generation, and plays a pivotal role in implementing a new account-based marketing (ABM) strategy. The Director will collaborate with senior leaders, represent the brand at key meetings, and drive high-impact marketing initiatives that strengthen market presence and fuel company growth. Leading a talented team of graphic designers and content creators, the Director is responsible for aligning brand and digital strategy with business objectives.
Requirements:
<ul><li>Brand Strategy and Positioning: Lead the development and execution of brand strategies that strengthen market position, increase brand awareness, and resonate with target audiences across B2B and B2C markets.</li><li>
Digital Demand Generation and ABM: Oversee digital marketing strategies, with a specific focus on implementing and optimizing an account-based marketing strategy for targeted demand generation. Collaborate with Sales to ensure alignment and effectiveness.</li><li>
Content Creation and Management: Direct the creation of high-quality, impactful content across print, digital, and social channels. Ensure all content aligns with brand standards and communicates key messages effectively to diverse audiences.</li><li>
Team Leadership: Manage and mentor a team of graphic designers, content creators, and digital marketers. Foster a collaborative, innovative environment and drive continuous improvement in content and brand initiatives.</li><li>
Cross-functional Collaboration: Work closely with Product Management, Sales, and other cross-functional teams to support product and program positioning, launch strategies, and go-to-market efforts.</li><li>
Trade Show and Event Strategy: Oversee trade show planning and execution, ensuring alignment with brand strategy and optimizing brand exposure. Partner with Sales to support pre-and post-show demand generation activities.</li><li>
Senior Staff Engagement: Represent the Brand and Digital Marketing function in senior leadership presentations and strategic meetings. Contribute insights and recommendations that support company goals and priorities.</li><li>
Performance Analysis and Optimization: Use analytics to measure the impact of brand and digital initiatives. Regularly assess and adjust strategies based on performance data, market trends, and emerging best practices.</li></ul>
Qualifications:<ul><li>
Previous experience in brand and digital marketing, with a strong focus on B2B strategies and digital demand generation.</li><li>
Demonstrated success in developing and implementing ABM and digital demand generation strategies.</li><li>
Proven leadership experience managing creative and digital teams with a track record of high-impact results.</li><li>
Excellent presentation skills with the ability to influence senior leadership and cross-functional teams.</li><li>
Strong understanding of content creation, brand research, and the evolving digital landscape.</li><li>
Analytical mindset with experience using data to inform marketing strategies.</li><li>
7-10 years of marketing experience with 3-5 years in a leadership or management role.</li><li>
Bachelors Degree in either marketing, business, communications, advertising or public relations.</li></ul>
Key Competencies:<ul><li>
Strategic Vision: Ability to see the big picture and craft strategies that align with long-term objectives.</li><li>
Innovative Mindset: Creative, resourceful, and constantly looking for new ways to engage audiences and elevate brand perception.</li><li>
Collaborative Leadership: Skilled at managing teams and working cross-functionally to drive initiatives forward.</li><li>
Data-Driven: Comfortable with analytics, able to interpret data, and adjust strategies based on insights.</li></ul></div>

Director, Brand and Digital Marketing

Hendrix College

<div><div><div>Director of Digital Strategy</div>
<div></div><div><div>Hendrix College is seeking a full-time, 12-month Director of Digital Strategy to lead the creation and execution of strategic content across all online platforms, ensuring the College&rsquo;s digital presence is compelling, cohesive, and aligned with institutional priorities. This role serves as the architect and driver of digital storytelling, overseeing the planning, coordination, and production of written, visual, and multimedia content that advances enrollment, advancement, and brand visibility.</div>
<div></div><div>In addition to leading content strategy and production, this individual serves as the primary manager for the institution&rsquo;s website, ensuring it remains dynamic, user-centered, and enrollment-focused. The Director will also shape and strengthen the College&rsquo;s social media platforms by auditing and repurposing existing content and through the creation of new strategic content designed to maximize engagement and impact.</div>
<div></div><div>The Director of Digital Strategy is both visionary and hands-on, a multi-faceted creative leader who moves quickly, collaborates deeply, and executes with excellence. Exceptional writing, video, photography, and editing skills are essential, along with the ability to translate strategic goals into measurable digital outcomes.</div>
<div>We are a fast-moving, high-performing team that has a lot of fun. We are looking for someone who brings energy, creativity, discipline, and ownership to everything they do.</div>
<div></div><div>Desired Attributes</div>
<ul><li>Clear, concise, accurate written communication.</li>
<li>Intellectual curiosity.</li>
<li>Eager to try new ways of working and learn from success and failure&mdash;a continuous improvement mindset.</li>
<li>Shares and receives ideas without fear or pride of authorship.</li>
<li>A team player&mdash;honest, thoughtful, direct but kind, and willing to contribute to projects that are not within the job description.</li>
<li>Values the residential liberal arts experience and our mission but understands we will have to adapt.</li>
</ul><div>Primary Responsibilities</div>
<ul><li>Lead the strategic planning, development, and execution of digital content across all online assets.</li>
<li>Plan, coordinate, and produce high-quality written, photographic, video, and multimedia content.</li>
<li>Develop and maintain integrated digital content calendars aligned with recruitment, advancement, and institutional initiatives.</li>
<li>Serve as primary manager and strategic lead for the College website, ensuring content quality, optimization, performance, and alignment with institutional goals.</li>
<li>Partner with the Communications Specialist to audit, repurpose, and enhance social media platforms for greater effectiveness and engagement.</li>
<li>Support media-driven storytelling initiatives in collaboration with the Director of Communications, preparing and amplifying digital content tied to local and regional media coverage.</li>
<li>Monitor analytics and performance metrics to refine content strategy and maximize impact.</li>
<li>Maintain consistency in brand voice, visual identity, and messaging across all digital platforms.</li>
</ul><div>Required Qualifications</div>
<ul><li>Bachelor&rsquo;s degree in communications, marketing, journalism, digital media, or a related field.</li>
<li>5&ndash;7 years of professional experience in digital content strategy, communications, marketing, or a related role.</li>
<li>Exceptional writing and storytelling skills with the ability to translate complex ideas into clear, engaging digital content.</li>
<li>Demonstrated experience producing and managing multimedia content including video, photography, and written storytelling.</li>
<li>Experience managing website content within a CMS environment.</li>
<li>Familiarity with social media strategy, content planning, and audience engagement across multiple platforms.</li>
<li>Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.</li>
<li>Ability to interpret analytics and apply insights to improve digital engagement and performance.</li>
<li>A collaborative, solutions-oriented mindset with the ability to work effectively across departments.</li>
</ul></div><div>Consideration of applicants will begin immediately and continue until the position is filled. Applications should include a letter of application, a resume and contact information for three professional references. The annual salary for this position is $50,000. Applications can be submitted at www.hendrix.edu/jobs. Questions about this position can be submitted to hr@hendrix.edu.</div>
<div></div><div><div>Hendrix College strives to maintain an environment free from discrimination and harassment, where members of the Hendrix Community treat each other with respect, dignity and courtesy. The College adheres to the principle of equal educational and employment opportunity without regard to age, race, color, religion, gender, disability, sexual orientation, gender identity or expression, genetic information, or national origin.</div></div></div></div>

Director of Digital Strategy

Emdad By Elm

<div>
 
 
 About the job
 
 
 
 
 Job Title
 
 
 
 Director of Digital Innovation &amp; AI
 
 
 
 
 
 
 Department:
 
 Digital
 
 
 
 Section:
 
 Contents
 
 
 
 Unit:
 
 Digital Innovation &amp; AI
 
 
 
 Reporting to:
 
 Sr. Director of Digital
 
 
 
 
 
 
 Project Overview:
 
 
 
 Join a team dedicated to a landmark national museum project in Riyadh, Saudi Arabia. We are creating a flagship cultural institution that will showcase the cultures of the world. The project is a key contributor to the Kingdom's
 
 Vision 2030
 
 goals, advancing the nation's cultural and creative sectors. This is a unique opportunity to contribute to a project of national significance and global impact.
 
 
 
 
 
 
 Job Purpose:
 
 
 
 The Director of Digital Innovation and AI leads experimental projects and strategic initiatives that explore new applications of emerging technologies, especially artificial intelligence, machine learning, and data visualization. This role identifies future-oriented opportunities that enhance both internal workflows and public offerings. Collaborating across departments, the Director champions innovation while maintaining ethical standards and cultural sensitivity, ensuring that the Museum remains at the forefront of digital transformation within the cultural sector.
 
 
 
 
 
 
 Roles and Responsibilities:
 
 
 
 
 
 Strategy and Planning
 
 
 
 <ul>
 <li>
 Develop and implement innovative digital strategies and AI- powered experiences aligned with the museum&rsquo;s mission.
 </li>
 <li>
 Conduct research on emerging technologies to support future initiatives.
 </li>
 </ul>
 
 
 
 
 
 
 Budget Management
 
 
 
 <ul>
 <li>
 Develop, manage, and monitor budgets for Digital Innovation &amp; AI in collaboration with the Finance Department.
 </li>
 </ul>
 
 
 
 
 
 
 Policies, Processes, and Procedures
 
 
 
 <ul>
 <li>
 Establish protocols and best practices for digital integration within exhibitions.
 </li>
 <li>
 Ensure compliance with digital accessibility and content standards.
 </li>
 </ul>
 
 
 
 
 
 
 Functional Accountabilities
 
 
 
 <ul>
 <li>
 Lead the conceptualization and execution of innovative digital projects, ensuring alignment with the museum&rsquo;s strategic objectives and enhancing visitor engagement through technology.
 </li>
 <li>
 Research and evaluate emerging technologies, tools, and trends that could be leveraged to improve the museum&rsquo;s offerings and operational efficiencies.
 </li>
 <li>
 Collaborate with cross-disciplinary teams to design and implement AI-powered installations and digital exhibits that tell compelling stories and facilitate visitor interaction.
 </li>
 <li>
 Oversee the development and execution of comprehensive digital strategies that encompass content creation, user experience, and digital marketing initiatives to increase brand visibility and audience reach.
 </li>
 <li>
 Oversee the monitoring and analysis of visitor engagement data to assess the effectiveness of digital initiatives and make evidence- based recommendations for enhancements and improvements.
 </li>
 <li>
 Ensure the establishment and maintenance of strategic partnerships with tech companies, educational institutions, and other cultural organizations to facilitate knowledge sharing and collaborative projects.
 </li>
 <li>
 Ensure the organization and conduction of workshops, seminars, and training sessions for museum staff and stakeholders to enhance digital literacy and foster a culture of innovation.
 </li>
 </ul>
 
 
 
 
 
 
 Stakeholder Management
 
 
 
 <ul>
 <li>
 Build partnerships with tech firms, universities, and cultural institutions.
 </li>
 <li>
 Engage with internal stakeholders to support collaboration and alignment.
 </li>
 </ul>
 
 
 
 
 
 
 People Management
 
 
 
 <ul>
 <li>
 Lead cross-functional project teams including curators, educators, and developers.
 </li>
 <li>
 Live by MoWC values, ethical standards, and governance.
 </li>
 <li>
 Manage and support team members in performing their tasks in line with established policies and procedures.
 </li>
 <li>
 Guide, mentor, and develop the Digital Innovation &amp; AI team to ensure continuous growth and achievement of functional objectives.
 </li>
 <li>
 Set clear performance goals, provide regular feedback, and support professional development through coaching and formal evaluations.
 </li>
 <li>
 Delegate authority appropriately to empower team members and encourage accountability.
 </li>
 <li>
 Contribute to workforce planning, recruitment, and performance management while promoting employee engagement and motivation.
 </li>
 <li>
 Foster a high-performance, inclusive, and collaborative work culture aligned with the museum&rsquo;s values.
 </li>
 <li>
 Promote innovation and contribute to a positive, inspiring, and diverse workplace.
 </li>
 <li>
 Maintain high personal standards and ensure excellence across the section.
 </li>
 </ul>
 
 
 
 
 
 Job Qualifications and Requirements
 
 
 
 
 
 Knowledge and Experience
 
 
 
 <ul>
 <li>
 Minimum 8 years of experience in digital innovation or related technology integration roles, preferably in the museum or cultural sector.
 </li>
 <li>
 Proven ability to manage complex projects from conception to completion.
 </li>
 <li>
 Strong expertise in AI technologies (e.g., machine learning, NLP, HCI).
 </li>
 <li>
 Experience in data analytics and evidence-based strategy development.
 </li>
 <li>
 Familiarity with user experience design, digital marketing, and social media trends.
 </li>
 </ul>
 
 
 
 
 
 
 Education and Certifications
 
 
 
 <ul>
 <li>
 Bachelor's degree required; master&rsquo;s degree in digital Innovation, Human-Computer Interaction, AI, Cultural Technology, or related field is strongly preferred.
 </li>
 </ul>
 
 
 
 
 
 Personal capabilities and qualifications
 
 
 <ul>
 <li>
 Advanced project management skills, with proficiency in Agile methodologies and tools to ensure efficient project execution.
 </li>
 <li>
 Strong technical acumen in digital technologies, including familiarity with programming languages and software development related to AI applications.
 </li>
 <li>
 Proficiency in data analytics and visualization tools, including experience with platforms such as Tableau, Google Analytics, or similar technologies to interpret visitor data effectively.
 </li>
 <li>
 Creative problem-solving skills with the ability to think outside the box and develop innovative solutions to challenges in digital contexts.
 </li>
 <li>
 Ability to thrive in a dynamic and fast-paced environment, demonstrating agility and adaptability to constantly evolving digital landscapes and audience needs.
 </li>
 <li>
 Exceptional leadership skills, with a demonstrated ability to inspire and mentor team members and foster a collaborative and innovative culture.
 </li>
 <li>
 Strong cultural and artistic sensibility, with a genuine passion for enhancing the museum experience through digital innovation and technology.
 </li>
 </ul>
 
 
</div>

Director of Digital Innovation & AI

Carter Murray

<div>
 
 
 Role Overview
 
 
 
 The
 
 PR &amp; Digital Marketing Director
 
 will lead the firm&rsquo;s marketing, communications, and digital strategy, ensuring the firm is consistently represented as a premier legal advisor in the Middle East. This role combines strategic leadership with hands‑on execution, working closely with partners, practice leaders, and senior stakeholders to enhance visibility, reputation, and client engagement.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Digital Presence &amp; Website Strategy
 
 
 <ul>
 <li>
 Lead the ongoing development and optimisation of the firm&rsquo;s website, ensuring content accuracy, UX excellence, and alignment with brand positioning.
 </li>
 <li>
 Own and execute an SEO strategy to increase organic visibility, search performance, and inbound lead generation.
 </li>
 <li>
 Monitor and report on digital metrics, user behaviour, and engagement trends.
 </li>
 </ul>
 
 
 Thought Leadership &amp; Content Strategy
 
 
 <ul>
 <li>
 Build and deliver a content roadmap aligned with practice areas, legal developments, and business priorities.
 </li>
 <li>
 Partner with subject‑matter experts to produce high‑quality articles, insights, reports, and multimedia content.
 </li>
 <li>
 Ensure all content reinforces the firms authority, tone of voice, and strategic messaging.
 </li>
 </ul>
 
 
 Legal Rankings &amp; Directories
 
 
 <ul>
 <li>
 Lead submissions for Chambers, Legal 500, IFLR and other directories, ensuring the firm is strategically positioned for maximum recognition.
 </li>
 <li>
 Work with partners to gather matter highlights, client references, and evidence of excellence.
 </li>
 <li>
 Improve year‑on‑year outcomes through strategic narrative development and structured project management.
 </li>
 </ul>
 
 
 Public Relations &amp; Media Positioning
 
 
 <ul>
 <li>
 Develop and manage a proactive PR strategy to strengthen the firms presence across key media in KSA, the Gulf, and global legal press.
 </li>
 <li>
 Build and nurture media relationships, secure interviews, and coordinate press releases.
 </li>
 <li>
 Manage reputation‑related communications and ensure message consistency across all channels.
 </li>
 </ul>
 
 
 Campaigns &amp; Business Development Alignment
 
 
 <ul>
 <li>
 Design and execute integrated campaigns that support practice growth, events, and cross‑firm initiatives.
 </li>
 <li>
 Collaborate closely with BD teams and partners to align marketing activities with opportunities, priorities, and client needs.
 </li>
 <li>
 Develop campaign performance dashboards and optimise for ROI.
 </li>
 </ul>
 
 
 Brand Consistency &amp; Quality Assurance
 
 
 <ul>
 <li>
 Ensure clarity, consistency, and professionalism across all marketing outputs, collateral, and digital touchpoints.
 </li>
 <li>
 Maintain and evolve brand guidelines, tone of voice principles, and messaging frameworks.
 </li>
 </ul>
 
 
 Digital Performance &amp; Lead Generation
 
 
 <ul>
 <li>
 Track and analyse multi‑channel engagement (website, email, SEO, social, media coverage).
 </li>
 <li>
 Recommend enhancements based on performance insights.
 </li>
 <li>
 Drive measurable improvements in visibility, reach, and inbound opportunities.
 </li>
 </ul>
 
 
 
 
 
 Candidate Profile
 
 
 
 
 Experience &amp; Background
 
 
 <ul>
 <li>
 10+ years&rsquo; experience in marketing, PR, or communications.
 </li>
 <li>
 Essential: Strong track record working in professional services, ideally legal, consulting, or financial services.
 </li>
 <li>
 Proven ability to work closely with partners, senior stakeholders, and cross‑functional teams.
 </li>
 <li>
 Demonstrated success in increasing brand visibility, improving competitive positioning, and leading digital transformation.
 </li>
 </ul>
 
 
 
 
 
 Skills &amp; Attributes
 
 
 <ul>
 <li>
 Strategic thinker with the ability to roll up sleeves and execute independently.
 </li>
 <li>
 Excellent writing, editing, and messaging skills with exceptional attention to detail.
 </li>
 <li>
 Strong project management skills, able to drive complex submissions, campaigns, and initiatives.
 </li>
 <li>
 Confident communicator with media fluency and the ability to represent the firm externally.
 </li>
 <li>
 Advanced understanding of SEO, digital performance analytics, and content marketing.
 </li>
 <li>
 Professional maturity, resilience, and the ability to work in a dynamic, partner‑led environment.
 </li>
 </ul>
 
 
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Digital Marketing & Public Relations Director

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Digital Marketing & Public Relations Director