director of digital marketing

CoralTree Hospitality

<div>Overview:
<div>
CoralTree Hospitality is seeking a dynamic and innovative Digital Marketing Director to lead and own the digital marketing space across our diverse portfolio of hotels and resorts. This position will serve as the digital expert within CoralTree, where property teams come for feedback, guidance, and support on all digital marketing, website, and email-related matters. The Digital Marketing Director will also oversee the execution of digital health checks, working with our 3rd party agency of record to ensure properties are maintaining and improving their websites and digital footprints on a continuous basis. The ideal candidate will have a strong background in digital marketing and be responsible for ensuring that all property websites are best in class and are performing optimally. In addition, this role will help lead the CoralTree Digital Brand Experience, driving a cohesive, innovative, and results-oriented digital strategy across the portfolio.</div>
Responsibilities:
<ul><li>Digital Expertise and Support: Serve as the primary point of contact for all digital marketing, website, and email-related inquiries across the portfolio. Own the digital marketing space and be the technical expert for CoralTree Hospitality. Provide feedback and analysis when needed on agency calls and developer requests.</li><li>
Portfolio Digital Health Checks: Oversee the execution of digital health checks in collaboration with our partner agencies of record, to monitor and improve the digital performance of each property. Ensure properties are dominating their digital backyards by optimizing websites and digital footprints in all areas.</li><li>
CoralTree Digital Brand Experience: Lead the CoralTree Digital Brand Experience, ensuring a cohesive and innovative digital presence across all properties. Maintain a consistent brand identity across websites and email campaigns, focusing on user experience (UX), performance optimization, and personalized engagement. By collaborating with property teams and leveraging data-driven insights, this position will create compelling digital storytelling that enhances guest engagement and drives conversions. The goal is to ensure every digital touchpoint reflects CoralTree&rsquo;s high standards, delivering a seamless and impactful guest journey from research to post stay.</li><li>
Data &amp; Analysis: Utilize data analytics tools to track, measure, and report on the performance of digital marketing initiatives, including websites and email campaigns. Provide actionable insights to optimize digital strategies and drive revenue growth.</li><li>
Digital Compliance: Ensure all property websites comply with ADA guidelines and cookie compliance regulations. Work with property teams to implement necessary updates and maintain ongoing compliance.</li><li>
Performance Marketing: Working with digital agencies, manage performance marketing channels (SEM, SEO, PPC, email marketing) to optimize ROI and meet key performance indicators (KPIs). Work closely with marketing and revenue management teams to develop strategies that support revenue goals.</li><li>
Website and E-commerce Management: Manage website performance, user experience, and e-commerce functionality to maximize conversion rates. Collaborate with web developers/agencies and IT teams to ensure optimal site functionality and improvements.</li><li>
AI and Personalization Champion: Work with corporate IT and property teams to leverage approved AI-driven technologies and tools to deliver highly personalized and relevant guest experiences across all digital platforms. Being at the forefront of AI and personalization, use data and automation to craft tailored content, offers, and messaging that enhance engagement and drive conversions. This role will be key in helping CoralTree get to the cutting edge of digital innovation, with the goal of providing seamless, customized interactions for guests at every touchpoint.</li><li>
Innovation and Trends: Stay up-to-date with digital marketing and digital/AI trends and emerging technologies. Introduce new ideas and initiatives to keep CoralTree at the forefront of digital marketing acumen.</li><li>
Lead domain and URL management across the portfolio, overseeing domain transitions, redirects, and DNS setup to ensure seamless launches for new properties and uninterrupted digital performance during property onboarding, rebranding, and ownership transitions.</li><li>
Oversee and optimize collection-wide third-party platform partnerships&mdash;including Chatmeter, TripAdvisor, Yelp, SinglePlatform, and other review, reputation, and listing management tools&mdash;ensuring consistent brand standards, accurate property information, performance optimization, and scalable programs across the portfolio.</li></ul>
Qualifications:
<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field. MBA or advanced degree preferred.</li><li>
Minimum of 7-10 years of experience in digital marketing, with at least 3 years in a leadership role, preferably in the hospitality industry.</li><li>
Proven track record of developing and executing successful digital marketing strategies.</li><li>
Strong analytical skills and experience with digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.).</li><li>
Understanding of web development (HTML, CSS, JavaScript) and design principles.</li><li>
Excellent communication, project management, and team leadership abilities.</li><li>
Knowledge of web design, development, UX principles, and e-commerce best practices.</li><li>
Ability to work across organizational discipline.</li><li>
Entrepreneurial, Innovative, thoughtful, collaborative and fun mindset</li><li>
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.</li></ul><div></div><div><b><br>
As a valued member of the CoralTree team, you'll receive a comprehensive benefits package that includes:</b></div><ul><li>
Group medical, dental, vision, life, and disability benefits.</li><li>
Colorado Family and Medical Leave Program (FAMLI)</li><li>
Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement</li><li>
An employee assistance program.</li><li>
Paid time off/sick time.</li><li>
Participation in a 401(k) plan with a company match.</li><li>
Team member free room night program.</li></ul><p></p><div><b><br>
Wage:</b> $130,000 to $140,000 per year</div><div></div><div><b><br>
Location:</b> Home Office in Englewood, Colorado</div><div></div><div><br>
This posting will be open through 03/20/2026 or until the position has been filled.</div><div></div><div><br>
#LI-onsite</div></div>

Director of Digital Marketing

Agora

<div>
 <p>
  We are looking for Marketing Director Specialized in Digital Marketing &amp; Media Buyer at Real Estate Developments Company in Sadat City
 </p>
 <p>
  <br/>
 </p>
 <p>
  Key Responsibilities:
 </p>
 <p>
  <br/>
 </p>
 <p>
  Develop, implement, and manage comprehensive digital marketing strategies aligned with sales and branding goals.
 </p>
 <p>
  Plan and execute paid campaigns (Google Ads, Meta Ads, LinkedIn) with strong focus on lead generation and conversion.
 </p>
 <p>
  Manage the company&rsquo;s online presence including website, social media platforms, and property listing portals.
 </p>
 <p>
  Optimize SEO/SEM performance to increase traffic and qualified leads.
 </p>
 <p>
  Coordinate with sales teams to ensure lead quality, follow-up efficiency, and ROI tracking.
 </p>
 <p>
  Analyze campaign performance, prepare regular reports, and continuously optimize results.
 </p>
 <p>
  Manage digital marketing budgets and ensure cost efficiency (CPA / CPL optimization).
 </p>
 <p>
  Supervise content creation (visuals, videos, copywriting) relevant to real estate projects.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Requirements:
 </p>
 <p>
  <br/>
 </p>
 <p>
  Bachelor&rsquo;s degree in Marketing, Business, or a related field.
 </p>
 <p>
  Minimum 5&ndash;6 years of experience in digital marketing, preferably in real estate development.
 </p>
 <p>
  Proven experience in lead generation for residential, commercial, or mixed-use projects.
 </p>
 <p>
  Strong knowledge of Google Analytics, Google Ads, Meta Business Suite, and CRM integration.
 </p>
 <p>
  Excellent analytical, communication, and leadership skills.
 </p>
 <p>
  <br/>
 </p>
 <p>
  What We Offer:
 </p>
 <p>
  <br/>
 </p>
 <p>
  Competitive salary .
 </p>
 <p>
  2 days off
 </p>
 <p>
  Social &amp; Medical Insurance
 </p>
 <p>
  <br/>
 </p>
 <p>
  📩 Interested candidates are invited to submit their CV to hr@agoraeg.com.
 </p>
 <p>
  <br/>
 </p>
</div>


Marketing Director (Sp. Digital) – Real Estate Development - Sadat City

Think Higher Consultants

<p>The Digital Marketing Director is responsible for developing, implementing, and overseeing the company&rsquo;s overall digital marketing strategy. This role focuses on driving brand growth, increasing online visibility, generating leads, and maximizing revenue through digital channels.</p><p><b>Key Responsibilities</b></p><ul><li>Develop and execute comprehensive <b>digital marketing strategies</b> aligned with business goals</li><li>Lead and manage all digital marketing channels including <b>SEO, SEM, social media, email marketing, and content marketing</b></li><li>Supervise, mentor, and develop the digital marketing team</li><li>Plan, manage, and optimize <b>paid advertising campaigns</b> (Google Ads, Meta Ads, LinkedIn Ads, etc.)</li><li>Analyze campaign performance using KPIs, ROI, and analytics tools</li><li>Oversee website performance, traffic growth, and conversion rate optimization</li><li>Manage brand positioning and online reputation across digital platforms</li><li>Coordinate with external agencies, vendors, and influencers</li><li>Monitor market trends, competitor activities, and emerging digital technologies</li><li>Prepare and present <b>monthly and quarterly performance reports</b> to senior management</li><li>Manage and allocate digital marketing budgets effectively</li></ul><p><b>Required Skills &amp; Qualifications</b></p><ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in <b>Marketing, Business Administration, or a related field</b></li><li><b>7&ndash;9 years of proven experience</b> in digital marketing, including leadership roles</li><li>Strong expertise in <b>SEO, PPC, social media marketing, and web analytics</b></li><li>Hands-on experience with <b>digital advertising platforms</b></li><li>Excellent leadership, communication, and strategic thinking skills</li><li>Data driven mindset with strong analytical abilities</li><li>Ability to manage multiple projects and meet deadlines</li></ul><p>Job Type: Full-time</p><p>Work Location: In person</p>

Director Digital Marketing

Crestline Hotels & Resorts

<div><h1 class="jobSectionHeader"><b>Senior Director of Digital Strategy</b></h1><p><b>
Overview:</b></p><p>
As the Director of Digital Strategy, you will play a pivotal role in shaping our digital footprint and enhancing revenue streams through innovative digital marketing and strategic initiatives. You will be responsible for developing and executing comprehensive digital strategies that align with our business objectives, elevate brand visibility, and drive bookings across all digital channels.</p><br>
<p></p><ul><li>
Prepare and implement digital strategy and provide budget recommendations and media plans for a large portfolio of full and select-service properties.</li><li>
Lead digital marketing campaigns across various platforms (SEO, SEM, email marketing, pay per click campaigns) to drive traffic and revenue growth.</li><li>
Collaborate with internal stakeholders (sales, revenue management, operations) to optimize digital distribution channels and maximize revenue opportunities.</li><li>
Utilize data analytics and market research to identify trends, opportunities, and consumer behavior insights to inform strategic decisions.</li><li>
Monitor and analyze digital marketing performance metrics, ROI, and KPIs to measure the effectiveness of campaigns and make data-driven adjustments as needed.</li><li>
Stay updated on industry trends, digital marketing best practices, and emerging technologies to keep our digital strategies innovative and competitive.</li><li>
Directly manage and develop a Director of Digital Strategy, providing strategic oversight, performance accountability, succession planning, and executive-level guidance to ensure alignment with enterprise objectives</li></ul><p></p><p><b><br>
Supportive Functions:</b></p><p>
In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be determined by the requirements of each hotel.</p><ul><li>
Professionally represent the hotel by participating in hotel owner meetings, hotel brand, and industry functions.</li><li>
Represent the Digital Strategy Department at meetings and conferences both internal and external.</li><li>
Other digital strategy related tasks as assigned.</li></ul><p></p><p><b><br>
Other Functions:</b></p><ul><li>
Travel as required to property meetings, training, industry events, and corporate meetings.</li><li>
Regular attendance in conformance with the standards, which may be established from time to time, is essential to the successful performance of this position. Employees with irregular attendance will be subject to disciplinary action, up to and including termination of employment.</li><li>
Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required.</li><li>
Upon employment, all employees are required to fully comply with Crestline Hotels &amp; Resorts rules and regulations for the safe and effective operation of the hotels facilities. Employees who violate hotel rules and regulations will be subject to disciplinary action, up to and including termination of employment.</li></ul><p></p><p><b><br>
Experience:</b></p><ul><li>
Bachelors degree in marketing, Business Administration, Hospitality Management, or a related field.</li><li>
Minimum of 2 years of experience in revenue management, digital strategy, or digital marketing within the hospitality industry.</li><li>
Proven track record of successfully executing digital marketing campaigns and driving revenue growth.</li><li>
Strong understanding of SEO, SEM, email marketing, pay per click, and other digital marketing channels.</li><li>
Excellent analytical skills with the ability to interpret data and trends and make strategic recommendations.</li><li>
Experience managing relationships with OTAs and third-party booking platforms.</li><li>
Experience leading high-performing teams in fast-paced, growth-oriented environments.</li><li>
Exceptional leadership and communication skills with the ability to collaborate effectively across departments and influence stakeholders at all levels.</li><li>
Creative thinker with a passion for innovation and driving results in a fast-paced environment.</li></ul><p></p><p><i><br>
Crestline Hotels &amp; Resorts is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, sexual orientation, gender, identity, or disability status.<br>
</i></p><br>
<p>This position can be based <b>remotely</b> within the United States.</p><p>
From basic benefits to added advantages, Crestline Hotels &amp; Resorts does what it takes to take care of our Associates&mdash;both in and outside of work. Benefits include Health and Welfare plans to include Medical/Dental/Vision options, Competitive Paid Time Off, 401k Savings Plan with Company Match, Volunteer Opportunities, Educational Assistance, Travel Discounts, and more! *Benefits may vary depending on location. *No application deadline. All positions posted on an on-going basis until filled*</p><p>
Please note: submissions from external recruiting agencies will not be considered.</p><br>
<br>
Brand: Crestline Hotels &amp; Resorts Corporate Office
<br>
Address: 3950 University Drive Suite 301 Fairfax, VA - 22030
<br>
Property Description: Crestline Hotels &amp; Resorts Corporate Office
<br>
Property Number: 900</div>

Senior Director of Digital Strategy

CHAIN REACTION

<div><h3 class="jobSectionHeader"><b>Job Overview</b></h3><p>
We are seeking an experienced and commercially driven <b>Client Director</b> with 8&ndash;12 years of experience in digital marketing and client leadership.</p><p>
The ideal candidate has a strong track record in <b>leading pitches, winning RFPs, managing a portfolio of clients, and driving revenue growth</b> through strategic account expansion.</p><p>
This role requires a senior leader who can combine strategic thinking, commercial ownership, and full-funnel digital expertise to grow both new and existing business.</p><p></p><h3 class="jobSectionHeader"><b>
Key Responsibilities</b></h3><ul>
<li>Lead and manage end-to-end <b>pitching and RFP processes</b>
</li><li>Develop winning proposals, strategic decks, and commercial frameworks</li>
<li>Own and deliver against assigned <b>revenue targets</b>
</li><li>Drive <b>new business acquisition</b> and pipeline growth</li>
<li>Manage and grow a portfolio of key client accounts</li>
<li>Identify and execute <b>upselling and cross-selling opportunities</b>
</li><li>Develop integrated full-funnel digital strategies (awareness, consideration, conversion, retention)</li>
<li>Build strong, long-term client partnerships at senior stakeholder level</li>
<li>Collaborate with internal teams (performance, media, creative, content, analytics) to ensure delivery excellence</li>
<li>Monitor account performance and ensure client satisfaction, retention, and profitability</li>
</ul><p></p><p><b>
Requirements</b></p><h3 class="jobSectionHeader"><b>
Requirements</b></h3><ul>
<li>8&ndash;12 years of experience in client servicing, account leadership, or business development within digital marketing</li>
<li>Proven track record of <b>winning competitive RFPs and leading successful pitches</b>
</li><li>Strong commercial acumen with experience owning <b>revenue targets</b>
</li><li>Demonstrated ability to drive <b>account growth through upselling and cross-selling</b>
</li><li>Deep understanding of full-funnel digital marketing strategy</li>
<li>Experience managing multiple clients and cross-functional teams</li>
<li>Excellent presentation, negotiation, and stakeholder management skills</li>
<li>Results-driven mindset with strong leadership capabilities</li>
</ul><p></p><h3 class="jobSectionHeader"><b>
Preferred Background</b></h3><ul>
<li>Agency experience preferred</li>
<li>Experience handling large or regional accounts</li>
<li>Strong analytical and performance-driven approach</li></ul></div>

Client Director - Digital Marketing

Duke University

<p></p><div><div><div><div><div><b>Work Arrangement: </b>On-Site
</div></div></div></div><div><div><div><div><b>Requisition Number: </b>266606
</div></div></div></div><div><div><div><div><b>Regular or Temporary: </b>Regular
</div></div></div></div><div><div><div><div><b>Location:
</b>Durham, NC, US, 27710
</div></div></div></div><div><div><div><div><b>Personnel Area: </b>UNIVERSITY
</div></div></div></div><div><div><div><div><b>Date: </b>Feb 18, 2026
</div></div></div></div><div></div><div><div><div><div><div><b>Duke University:</b></div><div></div><div><br>
Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America&rsquo;s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.</div><div><br>
</div><div><b>Occupational Summary</b></div><br>
<div>
</div><div>The Director of Digital Strategy serves as the strategic and operational lead for the Trinity College of Arts &amp; Sciences digital communications ecosystem, including its websites, social media platforms, and internal communications channels. This position is responsible for both determining and implementing an integrated digital communications strategy that advances Trinity&rsquo;s academic mission, supports recruitment and reputation goals, strengthens faculty visibility, and enhances engagement among internal and external audiences.</div>
<div>
Working closely with the Editorial Director, this position sets strategic direction and directly participates in content planning, digital production, platform optimization and execution of high-priority initiatives. A core responsibility is overseeing the collection, analysis and application of digital performance data across web, social and email channels to inform decisions, improve user experience, and increase impact. The director supervises the Digital Communications Strategist, Social Media Specialist, and student team members.</div>
<div>
The Director works collaboratively across Trinity&rsquo;s nearly 40 academic departments and administrative units to align digital platforms with institutional priorities. Through strong relationship-building, consultation, and governance, this role ensures Trinity&rsquo;s digital presence is cohesive, mission-driven and responsive to evolving needs.</div><br>
<div></div>
<div><b>
Work Performed</b></div><br>
<div></div>
<div><b>
Integrated Digital Strategy (35%)</b></div>
<ul>
<li>Develop, implement and continuously refine a comprehensive digital communications strategy that integrates website, social media and internal communications efforts.</li>
<li>Work closely with the Editorial Director to translate Trinity&rsquo;s academic priorities and leadership&rsquo;s goals into actionable digital initiatives and campaigns providing a robust array of written and multimedia content.</li>
<li>Identify emerging digital trends, tools and technologies and assess their relevance to Trinity&rsquo;s goals.</li>
<li>Establish measurable goals and performance benchmarks for digital engagement.</li>
<li>Participate directly in executing high-priority digital initiatives, including content development, campaign planning and platform optimization in coordinating with the Editorial Director and content producers.</li>
<li>In partnership with the Editorial Director, triage and prioritize incoming digital communications requests to ensure alignment with college-wide goals.</li>
<li>Supervise student workers employed by the Office of Communications as they undertake work related to web content and editing, social media and other duties as assigned.</li>
<li>Build and maintain strong working relationships with faculty, department leaders, and staff across Trinity.</li>
</ul>
<div><b>Website Strategy, Development and Governance (25%)</b></div>
<ul>
<li>Oversee the strategy, structure, governance and user experience of Trinity&rsquo;s web properties.</li>
<li>Partner with departments to assess and strengthen their digital presence in alignment with departmental and college-level communications and recruitment objectives.</li>
<li>Develop and enforce best practices for web content, accessibility, SEO, analytics tracking and brand consistency.</li>
<li>Deploy a data-driven approach to building and editing webpages and digital packages for feature stories, announcements, academic programs and strategic initiatives.</li>
<li>Curate and manage homepage and featured content to reflect Trinity&rsquo;s priorities and current initiatives.</li>
<li>Collaborate with the Office of Information Technology and campus partners to implement enhancements and new web technologies.</li>
</ul>
<div><b>Social Media Strategy (15%)</b></div>
<ul>
<li>Develop and oversee Trinity&rsquo;s comprehensive social media strategy across the college&rsquo;s platforms.</li>
<li>Guide content planning and campaign development that highlight faculty expertise, student achievement and institutional milestones.</li>
<li>Provide direction to the Social Media Specialist on the production, editing and publication of content.</li>
<li>Identify opportunities to expand audience reach and strengthen brand voice consistency.</li>
</ul>
<div><b>Internal Communications Leadership (15%)</b></div>
<ul>
<li>Lead the strategy, editing, and distribution of internal digital communications, including faculty and staff newsletters, leadership messages, RFP announcements, and other mass communications.</li>
<li>Partner with dean and Trinity&rsquo;s senior leadership to shape messaging that is clear, timely, and aligned with institutional priorities.</li>
<li>Maintain and manage an editorial calendar for recurring and strategic communications.</li>
<li>Analyze email performance metrics (open rates, click-through rates, audience segmentation) and refine messaging to improve engagement.</li>
<li>Directly draft and edit high-visibility communications as needed.</li>
</ul>
<div><b>Data Analytics &amp; Continuous Improvement (10%)</b></div>
<ul>
<li>Establish and maintain a comprehensive analytics framework across web, email, and social media platforms in collaboration with the Digital Communications Strategist.</li>
<li>Use data insights to inform content planning, audience targeting and digital investment priorities.</li>
<li>Promote a culture of data-informed communications across the team and departmental partners.</li>
</ul>
<div><b>Other Duties as Assigned</b></div><br>
<div></div>
<div><b>
Required Qualifications</b></div>
<div><b>
Education:</b><br>
Bachelor&rsquo;s degree in Communications, Journalism, English, Marketing, or a related field required.</div>
<div><b>
Experience:</b></div>
<div>
At least five years of experience in communications, public relations, marketing, sales and promotions or a related field in order to acquire skills necessary to administer communications and publications activities. Experience working in higher education is preferred.</div>
<div><b>
Skills Required:</b></div>
<ul>
<li>Significant experience developing and executing digital communications strategies across platforms including web, social media and email.</li>
<li>Demonstrated expertise managing websites (Drupal or comparable CMS), social media platforms and email marketing systems.</li>
<li>Strong analytical skills with experience using digital performance metrics to inform strategy.</li>
<li>Experience using project management tools to track projects from idea to completion.</li>
<li>Exceptional writing, editing and content development skills.</li>
<li>Experience supervising staff and managing cross-functional projects.</li>
<li>Proven ability to build collaborative relationships within</li></ul><br>
<div></div>
<br>
<div><div>Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.<br>
</div><br>
<br>
<div><div>Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchangeof ideas&mdash;an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve of this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.<br>
</div><br>
<b>Anticipated Pay Range:</b> Duke University provides an annual base salary range for this position as USD $62,694.00 to USD $107,633.00. Duke University considers factors such as (but not limited to) scope and responsibilities of the position; candidate's work experience, education/training, and key skills; internal peer equity; as well as market and organizational considerations when extending an offer.<br>
<br>
<div><div>Your total compensation goes beyond the dollars on your paycheck. Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family- friendly and cultural programs to eligible team members. Learn more at: https://hr.duke.edu/benefits/<br>
</div><br>
<b>Essential Physical Job Functions:</b> Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.<br>
<br>
</div></div></div></div></div></div></div><div></div><p><br>
<b>Nearest Major Market: </b>Durham
<br>
<b>Nearest Secondary Market: </b>Raleigh</p></div>

Director of Digital Strategy

Parfums de Marly

<div>
 <p>
  <strong>
   Job title:
  </strong>
  Digital Marketing Director
 </p>
 <p>
  <strong>
   Location:
  </strong>
  Dubai, UAE
 </p>
 <p>
  <strong>
   Type of contract:
  </strong>
  Permanent
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the role
  </strong>
 </p>
 <p>
  The Digital Marketing Director is accountable for driving eCommerce and brand equity growth through paid search, paid social, and digital media. He/she will plan, execute and optimize all media budgets &amp; tactics, at monthly/weekly/daily levels across 4 different markets (US, UK, EU, UAE) and 2 brands (Parfums de Marly and Initio), to meet eCommerce commercial goals and ROAs target.
 </p>
 <p>
  We are looking for an energetic leader who is extremely data-driven and thrives in fast-pace, high-performance culture. Reports to Chief Digital Officer.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Key Responsibilities:
   </u>
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   1. Translate Brand and eCommerce goals into a Digital media strategy, planning, and mix
  </strong>
 </p>
 <ul>
  <li>
   Design annual media plan and update it quarterly: Strategically allocate monthly budgets by market and by campaign for each brand to achieve commercial and brand goals.
  </li>
  <li>
   Detail and adjust optimal campaign spend mix monthly: Partner with agency to define the optimal channel, platform and tactics mix within each market. Set specific audiences, targeting and KPIs for each tactic. Revise and adjust every month based on latest results.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   2. Manage end-to-end execution of digital media campaigns and drive operational excellence
  </strong>
 </p>
 <ul>
  <li>
   Coordinate media execution with broader 360 brand and eCommerce activation calendar
  </li>
  <li>
   Manage the media agency: Set up a cadence of daily/weekly/monthly reviews to ensure highest execution standards across channels, with timely &amp; elevated campaign launch.
  </li>
  <li>
   Constantly challenge the agency to make sure all best practices are in place: campaign structure, ad formats, feed optimizations, etc.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   3. Set rigorous media measurement to drive performance through data-driven optimizations
  </strong>
 </p>
 <ul>
  <li>
   Within first month, set up a dynamic reporting suite to robustly measure media performance including revenue, traffic, and ROAs; with simple attribution mechanisms.
  </li>
  <li>
   Directly track performance daily/weekly without relying on agency partner, and use data-driven insights to identify campaign and mix optimizations
  </li>
  <li>
   Connect media performance to broader eShop performance and partner with broader digital team to maximize impact: creative and landing page optimizations, product priorities
  </li>
  <li>
   Strive to better understand marginal returns and incrementality of tactics through testing
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   4. Implement a robust always-on testing approach to constantly deploy best practices
  </strong>
 </p>
 <ul>
  <li>
   Drive a robust pipeline of tests to keep increasing the incrementality and impact of our media tactics and campaigns: always run at least 1 search and 1 social test (off-peak)
  </li>
  <li>
   Feed the test pipeline by staying on top of digital and social media platform trends. Identify new performance media features and channels, in partnership with agency, Google, Meta, Tiktok, Pinterest.
   <strong>
   </strong>
  </li>
  <li>
   Maintain a quarterly benchmark of peer best practices. Identify potential whitespaces, as well as competitive threats
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Role - Specific Skills:
   </u>
  </strong>
 </p>
 <ul>
  <li>
   Digital Media Strategy &amp; Budgeting
  </li>
  <li>
   Campaign Execution &amp; Optimization
  </li>
  <li>
   Data-Driven Performance Management
  </li>
  <li>
   Agency &amp; Stakeholder Management
  </li>
  <li>
   Innovation &amp; Testing
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Desired Background and Experience:
   </u>
  </strong>
 </p>
 <ul>
  <li>
   8 years+ of performance media experience, with experience directly managing performance marketing P&amp;L: budget, tactics mix, measurement
  </li>
  <li>
   Paid search and paid social experience and expertise required
  </li>
  <li>
   Strong analytical skills. Looking for a data-enthusiast who understands the nuances of media measurement and will drive effectiveness through constant data insights.
  </li>
  <li>
   Proficiency with SA360, GA4, and Meta ad platform
  </li>
  <li>
   Luxury experience a plus, Strong attention to details,
  </li>
  <li>
   Strong communications and stakeholder management skills
  </li>
  <li>
   French speaker is a plus
  </li>
 </ul>
 <p>
 </p>
</div>


Digital Marketing Director

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