director of digital marketing

BrilZen

Job Title: Head of Client Marketing (Social Media, Digital Ads, Email Marketing, &amp; Graphic Design) Location: Gulberg II, Lahore, Pakistan Job Type: On-site (Monday to Friday) Timing: 12:00 PM &ndash; 09:00 PM Salary: Market Competitive (Leadership Level) Experience: 5&ndash;7+ Years (Agency or Client-Facing Marketing Leadership Required)About BRILZENBRILZEN is a fast-growing and innovative startup, offering a comprehensive one-stop platform for high-quality freelance services. We are committed to solving common business challenges by streamlining collaboration, reducing costs, and eliminating the need for multiple service providers. Our mission is to deliver seamless, efficient, and impactful solutions that empower individuals and businesses to thrive.Our services include<ul><li>End to End Digital Marketing</li><li>Email Marketing</li><li>Social media management</li><li>Customer support</li><li>Lead generation</li><li>Graphic design</li><li>WordPress development</li></ul>Position OverviewWe are hiring a Head of Client Marketing &mdash; a senior leadership role with complete ownership of all client-facing marketing execution across Social Media and Graphic Design.This is not a coordination role.This is a marketing authority position.You will own strategy validation, creative direction, quality control, process discipline, time efficiency, and strategic improvement for all client marketing deliverables before they reach the Project Management team.You will lead:<ul><li>Social Media Team Lead &amp; Specialists</li><li>Graphic Design Team Lead &amp; Designers</li></ul>Reports to: COO (Strategic escalation: CEO)Key Responsibilities1. Client Marketing Strategy Ownership<ul><li>Analyze client business model, positioning, audience, competitors, and branding.</li><li>Build, define, and own the complete client marketing strategy including positioning, content pillars, messaging framework, creative direction, and funnel alignment.</li><li>Convert unclear briefs into structured internal marketing strategy.</li><li>Ensure all creative and content directions are strategy-backed and growth-aligned.</li><li>Review tasks immediately upon assignment to validate scope clarity and objective alignment.</li></ul>2. Pre-Execution &amp; Scope Control<ul><li>Validate objectives, success criteria, time allocation, and team involvement before execution.</li><li>Prevent rework through early clarity.</li><li>Report scope or structural gaps back to PM/COO in a structured flow.</li></ul>3. 100% Pre-Delivery Quality ApprovalReview every deliverable before it reaches PM.For Social Media:<ul><li>Strategic alignment, hooks, CTA logic, engagement potential, brand tone.</li></ul>For Graphic Design:<ul><li>Marketing intent, visual hierarchy, conversion support, brand consistency, platform formatting.</li></ul>Authority to approve, revise, or block delivery.4. Marketing Improvement &amp; Upsell Triggers<ul><li>Identify weak positioning, branding gaps, funnel issues, and growth opportunities.</li><li>Provide at least 2 structured improvement insights per active client per month.</li><li>Document opportunities for retention and upsell support.</li></ul>5. Time, Productivity &amp; Billing Oversight<ul><li>Monitor revision patterns and eliminate repeat mistakes.</li><li>Diagnose time overruns (skill gap vs process gap).</li><li>Review and approve final practical time (&plusmn;10&ndash;15% acceptable variance).</li><li>Ensure daily time reporting accuracy before submission to PM.</li><li>Step into execution during high workload or critical accounts.</li></ul>6. SOP &amp; Process Authority<ul><li>Create and maintain SOPs for social, design, and quality workflows.</li><li>Document recurring mistakes and prevention logic.</li><li>Enforce structured accountability and escalation (Coaching &rarr; Warning &rarr; COO).</li></ul>7. Team Development &amp; Cross-Department Alignment<ul><li>Conduct monthly training sessions to improve strategic and conversion thinking.</li><li>Ensure Team Leads can independently break down strategy and maintain standards.</li><li>Act as marketing authority for PM queries and brand alignment.</li><li>Coordinate with Development for marketing-to-web alignment.</li></ul>Requirements<ul><li>5&ndash;7+ years in client-facing digital marketing leadership</li><li>Strong expertise in:</li><li>Digital Marketing</li><li>Social media strategy</li><li>Email Marketing</li><li>Creative direction</li><li>Branding &amp; positioning</li><li>Conversion psychology</li><li>Agency workflow management</li><li>Proven team leadership experience (Social + Design)</li><li>Strong decision-making, accountability, and structured communication skills</li><li>Ability to operate in a high-pressure, delivery-driven environment</li></ul>Why Join BRILZEN?<ul><li>Leadership-level ownership role</li><li>Direct exposure to international clients</li><li>Opportunity to build and control a full marketing vertical</li><li>Performance-driven growth environment</li></ul>Apply at: career@brilzen.comSubject: Application &ndash; Head of Client MarketingJob Type: Full-timePay: Rs100,000.00 - Rs120,000.00 per monthWork Location: In person

Director of Client (Digital) Marketing

Bucks County Community College

<div>It&rsquo;s great to work at a place where people are truly committed to serving our students! We&rsquo;re committed to bringing passion and energy to our College.
Visit our Life Page on LinkedIn to explore our dynamic campus culture, hear from current employees, and discover what makes Bucks County Community College a great place to work!
The Director, Social Media &amp; Digital Marketing is a creative and strategic thinker who advances the institutional mission and supports the strategic goals of the MARCOM unit. Reporting to the Vice President for Marketing &amp; Communications, this position plays a key role in promoting the BCCC story to multiple audiences to drive enrollment growth, strengthen engagement, and enhance the student experience. The Director of Social Media &amp; Digital Marketing manages the College&rsquo;s social media presence (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.) overseeing all aspects including strategy, content creation, scheduling, analytics, and performance reporting. The successful candidate will demonstrate strong interpersonal skills, creativity, and a collaborative spirit to work effectively within the marketing team and across all departments. The Director, Social Media &amp; Digital Marketing supervises the Continuing Education Divisional Marketing Coordinator and hires and supervises student social media and photography interns. The Director is responsible for video, photo, and written content on the Colleges&rsquo; social media platforms, as well as digital marketing campaigns including targeted display, geofence display, streaming audio/TV, video pre-roll, SEM, and social media ads.
The Director collaborates with staff and faculty across the College, as well as vendors and consultants; ensures that the digital plan integrates with off-line and is coordinated, consistent and meets College goals and maintains visual/brand identity; The Director has a co-supervisory role for the Visual Media &amp; Web Content Specialist, and is responsible for hiring freelance photographers on occasion.
Primary Functions<ul><li>
Manage College&rsquo;s main social media pages including Facebook, Instagram, Threads, TikTok, LinkedIn, and YouTube. Create and schedule content for the pages, and act as a community manager to ensure that comments and messages are responded to in a timely manner. Provide guidance for staff managing social media sub-pages for College-specific programs and departments.</li><li>
Develop digital advertising campaigns that respond to business and market needs. Research trends in GEM and SEM, and recommend new approaches. Develop creative digital marketing campaigns using state-of-the-art tools such as Generative Engine Marketing, SEM, geofencing, retargeting, and social media.</li><li>
Routinely meet and work closely with colleagues throughout the college who manage departmental social media accounts to share best practices, and content/assets.</li><li>
Supervise direct reports including student interns and serve as liaison to vendors/project consultants.</li><li>
Create and source content for weekly internal college e-newsletter and other internal emails as needed.</li></ul>
Minimum Requirements<ul><li>
Bachelor's degree in marketing, social media, communications, or related fields.</li><li>
4-6 years of job related experience (marketing, social media, planning and developing campaigns, etc.).</li><li>
Demonstrated experience in managing social media platforms for an organization.</li><li>
Demonstrated experience in digital marketing tactics and techniques.</li><li>
Demonstrated experience developing written content, taking, and editing photos and video for social media via CapCut, Adobe, Canva, etc.</li><li>
Solid understanding of branding, integrated marketing communications, public relations, social media, and digital marketing.</li><li>
Excellent communication skills, including writing for internal mass emails and a wide array of social media platforms, and verbal communication.</li><li>
Excellent proofing and editing skills; familiarity with AP Style a plus.</li><li>
Working knowledge of ADA compliance and accessibility best practices for social media content (e.g., alt text, captions, color contrast).</li><li>
Metrics-driven with the ability to present to College leadership including the President&rsquo;s Cabinet, and Board of Trustees.</li><li>
Excellent organizational skills including the ability to balance multiple simultaneous projects and tasks in a deadline-driven environment using a project management system.</li><li>
Ability to work independently as well as collaborative in a team structure.</li><li>
Ability to take initiative yet keep others informed and see projects through to completion.</li><li>
Ability to analyze and solve complex problems.</li><li>
Ability to understand enrollment and demographic data to inform marketing strategy.</li><li>
Strategic planner and creative thinker.</li><li>
Experience managing accounts, working with vendors, and developing short- and long-term strategies and campaigns.</li><li>
Ability to maintain the confidentiality of information.</li><li>
Ability and willingness to work nights and weekends on occasion for event coverage, primarily on campus.</li><li>
Ability to travel to other campuses or off-site occasionally.</li><li>
Proficient with the Microsoft Suite, including Outlook, PowerPoint, Word, Excel, and Teams.</li><li>
Experience with email marketing platforms, preferably Constant Contact, and the ability to create, schedule and deploy email campaigns.</li><li>
Graphic design, video production, photography, and other creative skills a plus.</li><li>
Agency experience a plus.</li></ul>
Salary Range
Commensurate with Background and Experience
Application
Apply online at: https://bucks.wd1.myworkdayjobs.com/BCCC
Applications must consist of a letter of application addressing this specific position and the candidate&rsquo;s interest and qualifications for coming to Bucks County Community College, resume/CV, and a list of five professional references. References will not be contacted without prior permission. Finalists may be asked to provide additional materials.
Deadline
Applications will be accepted until the position is filled.
Benefits
Bucks County Community College offers an exceptional benefits package that includes medical, dental, vision, prescription plans, 403B pension plan, life insurance, short &amp; long-term disability, generous paid time off, tuition waivers, tuition assistance, wellness center, cafeteria, and free parking on a beautiful Bucks County campus.
We are proud to be an organization that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another&rsquo;s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Please Note: At this time, the College does not provide work visa sponsorships. To be considered for employment at Bucks County Community College, applicants must be permitted to legally work in the United States without employer sponsorship. Bucks County Community College participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.</div>

Director of Social Media & Digital Marketing

Marc Fisher Footwear

<div>
 
 The
 
 Digital Marketing Director
 
 develops and leads digital and ecommerce marketing strategies across Marc Fisher&rsquo;s portfolio of footwear brands.
 
 Reporting to the VP of Marketing Strategy
 
 , this role partners with brand, ecommerce, and marketing teams to translate business goals into clear strategy, creative direction, and high-impact campaign execution. The Director brings new insights and opportunities, streamlines cross-functional collaboration, and produces effective briefs, messaging frameworks, and brand ideas. This position also leads annual strategic planning, identifies and structures marketing initiatives for execution, and drives analysis and synthesis of insights across marketing teams.
 
 
 
 
 
 This role is
 
 based out of our NYC office on our current hybrid schedule &ndash; 3 days in office and 2 days remote per week.
 
 
 
 
 
 
 
 Responsibilities include:
 
 
 <ul>
 <li>
 Lead brand messaging development and execution across owned and licensed brands, ensuring integrity, business alignment, and cohesive storytelling for Hunter, Nine West, Marc Fisher LTD, Rockport, Easy Spirit, and earth&reg;.
 </li>
 <li>
 Lead, mentor, and develop a team of Brand Managers to deliver brand campaigns, digital assets, and seasonal content with consistency, accuracy, and strategic alignment.
 </li>
 <li>
 Partner with PR, social, creative, and ecommerce to build integrated, omnichannel strategies that strengthen positioning and drive measurable results.
 </li>
 <li>
 Improve ecommerce performance by applying expertise in digital marketing, onsite experience, conversion strategy, and KPIs to guide placements, content, and campaigns.
 </li>
 <li>
 Own seasonal brand books, product positioning frameworks, and messaging guidelines to ensure clear, consistent direction across consumer touchpoints.
 </li>
 <li>
 Approve email, paid media, and onsite content for D2C brands, ensuring work meets brand standards, strategic objectives, and performance goals.
 </li>
 <li>
 Lead end-to-end briefing and campaign development, aligning stakeholders on audience, messaging, deliverables, and success metrics.
 </li>
 <li>
 Ensure internal and external deliverables are high-quality, accurate, and on time, with strong organizational discipline across brands and timelines.
 </li>
 <li>
 Oversee team workflows, calendars, and key milestones to ensure efficient campaign execution across ecommerce, digital, and cross-functional channels.
 </li>
 <li>
 Establish governance and quality standards for AI-assisted and digitally generated content to ensure output is authentic, accurate, and on brand.
 </li>
 <li>
 Build strong partnerships with sales, merchandising, product development, and finance to align marketing strategy to business priorities and revenue goals.
 </li>
 <li>
 Continuously elevate brand thinking by identifying opportunities to strengthen messaging, storytelling, and marketing effectiveness with internal teams and external partners.
 </li>
 <li>
 Stay current on digital and brand marketing best practices, applying learnings to optimize campaigns across channels.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required.
 </li>
 <li>
 Deep expertise in the footwear, fashion, and retail landscape, including competitive activity, emerging consumer behaviors, and cultural trends that inform brand strategy.
 </li>
 <li>
 10+ years of progressive experience in brand marketing, digital marketing, or integrated communications; fashion, footwear, or consumer brands preferred.
 </li>
 <li>
 Proven ability to balance creative vision and business strategy, with strong problem-solving and analytical skills.
 </li>
 <li>
 Demonstrated success launching integrated, digital-first campaigns across ecommerce, email, social, and paid media.
 </li>
 <li>
 Strong qualitative and quantitative research skills, with the ability to translate consumer data, search trends, and social insights into messaging and campaign strategy.
 </li>
 <li>
 Exceptional communication skills (writing, editing, and presenting), with experience presenting to senior leaders and cross-functional partners.
 </li>
 <li>
 Proven people leader with strong team-building skills, high emotional intelligence, and the ability to influence and collaborate across departments.
 </li>
 </ul>
 
 
 
 
 
 Benefits:
 
 
 <ul>
 <li>
 Medical, Dental, Vision Insurance
 </li>
 <li>
 401k Retirement Plan w/match
 </li>
 <li>
 Pet Insurance offered
 </li>
 <li>
 Commuter benefits
 </li>
 <li>
 Medical and Dependent Flex Spending Benefits
 </li>
 <li>
 15 &frac12; Holidays
 </li>
 <li>
 15 days of PTO (prorated based on start date)
 </li>
 <li>
 Salary: $150-180k (based on experience)
 </li>
 </ul>
 
 
 
 
 
 Company Overview:
 
 
 
 Established in 2005, Marc Fisher Footwear company is a leading full-service, product-driven fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing &ndash; all with dedicated and strategic direction for each brand within the portfolio, which includes GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, Kenneth Cole Men&rsquo;s, and Easy Spirit along with the namesake brands &ndash; Marc Fisher and Marc Fisher LTD.
 
 
 Our diverse portfolio of globally recognized brands &ndash; available domestically and internationally via wholesale and retail channels &ndash; consistently meets the widest range of consumers&rsquo; fashion footwear needs, from classic to contemporary, sport to dress, men&rsquo;s to women&rsquo;s. Headquartered in Greenwich, Connecticut, with showrooms in New York City, Marc Fisher Footwear is sold worldwide through department stores, specialty stores and e-commerce channels.
 
 
 
 
 
 
 Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.
 
 
 
 
</div>

Digital Marketing Director

VERTECH

<div><div>Digital Plant- Industry Director</div>
<div></div><div>The Digital Plant Industry Director is responsible for driving Vertech&rsquo;s sales growth and market leadership for Digital Plant solutions, including MES, MOM, and SCADA projects. This role will focus on expanding Vertech&rsquo;s presence through direct key account engagement and collaboration with field sales teams to develop new business opportunities.</div>
<div>The Industry Director will build a deep understanding of the Digital Plant market, shape go-to-market strategies, and guide sales and marketing activities to support growth objectives. Reporting to the Director of Sales and Marketing, this position will collaborate closely with the Director of Digital Plant and other executive team members to ensure the delivery of high-quality, profitable projects that strengthen Vertech&rsquo;s position in the market.</div>
<div>Ultimately, this individual is accountable for Vertech&rsquo;s sales success and profitability in the Digital Plant sector. Success will be measured by the ability to achieve top-line growth (sales and gross profit), maintain strong customer relationships, and support cross-functional execution that meets both quality and financial goals.</div>
<div>Essential Job Functions</div>
<div>Your specific duties as a Practice Lead will include:</div>
<div></div><div><ul><li>Strategic Market Leadership</li></ul>
</div><ul><li>Deeply understand the target market, including market dynamics, regulatory trends, key players, and emerging technologies.</li>
</ul><ul><li>Define and continuously refine Vertech&rsquo;s strategic positioning and value proposition within the target market.</li>
</ul><ul><li>Develop and communicate a long-term roadmap for growth, aligning business goals, market opportunities, and organizational capabilities.</li>
</ul><div><ul><li>Sales Activity and Leadership</li></ul>
</div><ul><li>Deliver sales and profit that meet annual goals on a recurring basis through direct selling activity and by working with field sales teams on market specific accounts and opportunities.</li>
<li>Mange key account relationships in the target market with both customers, vendors and partners.</li>
<li>Directly manage key account sales pursuits and provide guidance to the sales organization with strategic insight, sales coaching and support, customer relationship-building, and executive-level engagement.</li>
<li>Manage sales funnel for target market, ensuring sufficient funnel activity to meet sales goals and delivering accurate sales forecasts on a weekly/monthly basis.</li>
</ul><div><ul><li>Marketing and Business Development Leadership Alignment</li></ul>
</div><ul><li>Partner with the marketing team to ensure all external messaging, content, and campaigns reflect Vertech&rsquo;s strategic position and thought leadership in target market.</li>
</ul><ul><li>Collaborate with the sales organization to develop market penetration tactics, including target client lists, customer personas, and engagement strategies.</li>
</ul><div><ul><li>Operational Excellence and Capability Alignment</li></ul>
</div><ul><li>Work closely with operations and engineering leadership to maintain and grow the technical skillsets and resources necessary to meet evolving market demands.</li>
</ul><ul><li>Ensure Vertech&rsquo;s project delivery in the target market maintains high standards of quality, scope adherence, and profitability.</li>
</ul><ul><li>Provide strategic input to resource planning and training initiatives that strengthen delivery capabilities in alignment with market needs.</li>
</ul><div><ul><li>Partnerships, Vendors, and Technology Strategy</li></ul>
</div><ul><li>Build and maintain partnerships with key industry vendors, associations, and strategic allies to expand Vertech&rsquo;s presence and access to market opportunities.</li>
</ul><ul><li>Collaborate with operations and technology teams to align vendor relationships and technology stacks with both client needs and Vertech&rsquo;s long-term strategic direction.</li>
</ul><div><ul><li>Thought Leadership and Industry Presence</li></ul>
</div><ul><li>Represent Vertech as an industry thought leader through conference participation, speaking engagements, publications, and professional networks.</li>
</ul><ul><li>Monitor emerging technologies, best practices, and competitive movements to position Vertech as a forward-thinking leader in the target market.</li>
</ul><ul><li>Foster a culture of innovation and collaboration across the company, encouraging knowledge sharing and continuous improvement.</li>
</ul><div>Qualifications:</div>
<ul><li>Education: Bachelor degree in Engineering, Computer Science, or related technical discipline; MBA or equivalent business education preferred.</li>
</ul><ul><li>Experience:</li>
</ul><ul><li>10+ years of experience in the target market, with a focus on MOM, MES, manufacturing, continuous improvement and digital transformation.</li>
</ul><ul><li>Proven track record of strategic leadership, sales performance, market development, or business unit management in a technical organization.</li>
</ul><ul><li>Experience working with multiple MOM, MES and SCADA.</li>
</ul><ul><li>Strong understanding of production processes, regulatory considerations, and operational challenges in the target market.</li>
</ul><ul><li>Skills:</li>
</ul><ul><li>Exceptional communication and leadership abilities.</li>
</ul><ul><li>Strategic thinker with demonstrated success in driving growth and market differentiation.</li>
</ul><ul><li>Strong business acumen and ability to interpret key financial and operational metrics.</li>
</ul><ul><li>Collaborative leader comfortable working cross-functionally with marketing, sales, and operations.</li>
</ul><ul><li>Availability to travel up to 30%.</li>
</ul>
<div></div><div>Performance Metrics</div>
<div>Success in this role will be measured by:</div>
<ul><li>Achieving defined revenue and profitability goals on a consistent basis for the target market.</li>
</ul><ul><li>Providing sufficient sales funnel opportunities on a recurring basis to meet Vertech sales goals and effectively managing sales forecasts on a weekly/monthly basis to allow for visibility into future revenue trends.
</li></ul><ul><li>Generating a high level of visibility for Vertech in the target industry including trade event presentations, publications and a strong growth of premier logos in the target market.
</li></ul><ul><li>Building lasting relationships with clients, partners, and industry stakeholders.</li>
</ul><div>Physical Demands</div>
<div>The physical demands described here are representative of those that must be met by an employee to successfully perform the primary duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary duties. The work is active. Typically the employee may sit comfortably to do the work. However, travel to colleges, career fairs, and tradeshows is occasionally required. Lifting up to 40 pounds is required. The work requires sight, hearing, speaking, and typing capability.</div>
<div>Work Environment</div>
<div>The work environment characteristics described here are representative of those an employee encounters while performing the primary duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary duties.</div></div>

Industry Director - Digital Plant

<div>
 
 WHY JOIN ALO?
 
 
 
 Mindful movement. It&rsquo;s at the core of why we do what we do at ALO&mdash;it&rsquo;s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That&rsquo;s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
 
 
 
 OVERVIEW
 
 
 
 The Social Media Director is a visionary leader who blends data-driven strategy with creative storytelling to elevate Alo&rsquo;s presence as the premier brand in luxury and wellness. This role is equal parts strategist, innovator, and cultural curator, translating Alo&rsquo;s premium lifestyle positioning into a social-first brand experience that drives both engagement and measurable business impact. In close collaboration with the Social Art Director, the Social Media Director will lead a team to develop, execute, and optimize social strategies that grow our community, amplify brand storytelling, and maximize revenue opportunities. This role requires deep platform expertise, a passion for creative excellence, and a pulse on emerging trends to keep Alo at the forefront of social innovation.
 
 
 
 RESPONSIBILITIES
 
 
 
 <ul>
 <li>
 Craft and execute a compelling, data-informed social strategy that strengthens Alo&rsquo;s position as a cultural leader in luxury and wellness.
 </li>
 <li>
 </li>
 <li>
 Balance creativity with performance, ensuring every piece of content serves both brand-building and conversion objectives.
 </li>
 <li>
 Develop high-impact organic social campaigns, collaborating with the Social Art Director to ensure visually stunning, thumb-stopping creative.
 </li>
 <li>
 Own social KPIs (engagement, audience growth, conversion, and revenue attribution), building advanced reporting frameworks to measure success and guide strategy.
 </li>
 <li>
 Drive community engagement, fostering an authentic two-way conversation between Alo and its highly engaged audience.
 </li>
 <li>
 Collaborate with key stakeholders (digital, retail, studio, product marketing) to develop integrated social campaigns that leverage influencer and creator relationships to extend brand reach and create social-first moments that drive virality.
 </li>
 <li>
 Identify and capitalize on emerging social trends, formats, and technologies, ensuring Alo is an early adopter in new platform innovations.
 </li>
 <li>
 Optimize performance through ongoing A/B testing, audience insights, and content iteration to maximize impact across all channels.
 </li>
 <li>
 Develop social commerce strategies, exploring platform-native shopping, livestream shopping, and new conversion-driven social features.
 </li>
 <li>
 Lead and mentor a team of social managers and strategists, fostering a culture of creativity, experimentation, and innovation.
 </li>
 <li>
 Serve as the key point of contact with social media platform partners (Meta, TikTok, YouTube, etc.), securing early access to beta features and industry insights
 
 
 </li>
 </ul>
 
 QUALIFICATIONS
 
 
 
 <ul>
 <li>
 Bachelor's degree in Business, Marketing, Analytics, or related field
 </li>
 <li>
 10+ years of experience in social media strategy, content innovation, and digital marketing, ideally within a premium lifestyle brand.
 </li>
 <li>
 A deep understanding of social algorithms, platform best practices, and content optimization techniques across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
 </li>
 <li>
 Strong analytical skills, with expertise in social analytics tools (e.g., Dash Hudson, Sprout Social) and experience with attribution modeling.
 </li>
 <li>
 A proven track record of building and scaling high-performing social campaigns that drive both engagement and revenue.
 </li>
 <li>
 Experience leading influencer and ambassador programs, leveraging creator partnerships to amplify brand storytelling.
 </li>
 <li>
 Strong cross-functional leadership, collaborating with digital, retail, product, and marketing teams to ensure social strategy aligns with broader business objectives.
 </li>
 <li>
 A forward-thinking, culture-obsessed mindset, always looking for new ways to break through the noise and set trends.
 </li>
 <li>
 An eye for aesthetics and brand identity, ensuring creative excellence across all social content.
 </li>
 <li>
 A passion for wellness, mindfulness, and community-driven storytelling.
 </li>
 <li>
 A strategic and creative thinker who can seamlessly balance brand storytelling with performance objectives.
 </li>
 <li>
 A natural leader, able to inspire and mentor a team while influencing stakeholders across the organization.
 </li>
 <li>
 A cultural trendsetter, always ahead of the curve on emerging social trends, content formats, and consumer behaviors.
 </li>
 <li>
 A highly adaptable problem-solver, thriving in fast-paced environments while keeping a long-term vision in mind.
 </li>
 <li>
 A data-driven decision-maker, comfortable analyzing performance metrics and translating insights into action.
 </li>
 <li>
 A brand storyteller at heart, with a passion for creating content that resonates emotionally and builds community.
 
 
 </li>
 </ul>
 The base salary range for this position is $140,000-$160,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company&rsquo;s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
 
 
 For CA residents, Job Applicant Privacy Policy HERE.
 
 
</div>

Director of Social Media

AT Cartz

E-commerce Director | AT CartzLocation: Al Wakrah, QatarPosition Type: Full-Time / Executive LeadershipIndustry: E-commerce, Retail Tech &amp; Digital MarketplacePosition OverviewAT Cartz is seeking a high-octane E-commerce Director to lead our digital storefront and regional marketplace strategy from our Al Wakrah operations hub. As we scale our footprint across Qatar and the wider GCC, we need a visionary leader who can bridge the gap between world-class user experience (UX) and high-efficiency backend logistics.In this role, you will be the primary architect of our digital revenue growth, responsible for optimizing the end-to-end customer journey&mdash;from initial click to last-mile delivery. The ideal candidate is a data-driven strategist who thrives in the &quot;attention economy&quot; and possesses the operational rigor to manage complex technical stacks and international vendor networks.Core Responsibilities<ul><li>Strategic Roadmap: Design and execute a 3-year e-commerce growth strategy, focusing on customer acquisition, retention, and lifetime value (LTV) within the Qatar market.</li><li>Platform Optimization: Lead the continuous improvement of the AT Cartz web and mobile interfaces, ensuring a seamless, high-conversion &quot;cart-to-checkout&quot; experience.</li><li>Digital Marketing Oversight: Direct the performance marketing team in executing high-ROI campaigns across SEM, social commerce, and affiliate networks.</li><li>Supply Chain &amp; Logistics: Partner with the warehouse and fulfillment teams in Al Wakrah to optimize inventory turnover and ensure 99% on-time delivery rates.</li><li>Data-Driven Leadership: Utilize advanced Excel automation (XLOOKUP, Macros) and BI tools to monitor real-time conversion rates, cart abandonment metrics, and regional sales trends.</li><li>Systems Integration: Oversee the synchronization of the e-commerce platform with enterprise tools like Microsoft Dynamics 365 (D365) for unified inventory and financial reporting.</li><li>Customer Integrity: Establish and enforce rigorous standards for customer service and dispute resolution, fostering a culture of authenticity and brand loyalty.</li><li>Budgetary Management: Total oversight of the e-commerce P&amp;L, ensuring a lean, high-margin operation during periods of rapid scaling.</li></ul>Requirements &amp; Qualifications<ul><li>Education: Bachelor&rsquo;s or Master&rsquo;s degree in Business Administration, Digital Marketing, Information Technology, or a related field.</li><li>Experience: 12+ years in digital commerce or retail, with at least 6 years in a directorial or senior management capacity within the Middle East.</li><li>Technical Mastery: Expert-level understanding of e-commerce platforms (Magento, Shopify Plus, or custom headless stacks). Deep experience with BPO-style process optimization is a plus.</li><li>Language: Professional fluency in English is mandatory. Proficiency in Arabic, Tagalog, or Hindi is highly valued for managing a diverse regional workforce.</li><li>Analytical Skills: A &quot;quant-first&quot; mindset with the ability to translate complex Google Analytics or heat-mapping data into actionable UI/UX improvements.</li><li>Mindset: A &quot;work-hard, play-hard&quot; philosophy&mdash;someone who views professional excellence as the primary engine for global travel and personal exploration.</li></ul>What We Offer<ul><li>Strategic Hub: A key leadership role in Al Wakrah, one of Qatar&rsquo;s fastest-growing commercial and residential districts.</li><li>Innovation: The opportunity to shape the digital shopping habits of a tech-savvy, high-net-worth demographic.</li><li>Compensation: Highly competitive tax-free salary, performance-based &quot;Growth Bonuses,&quot; housing allowance, and annual travel passage.</li><li>Culture: A collaborative, results-oriented environment that respects professional integrity and promotes a healthy work-life balance.</li></ul>Job Type: Full-timePay: QAR30,000.00 per monthWork Location: In person

E-commerce Director

BNP Media

Job OverviewThe Associate Director, Digital Growth &amp; Innovation leads the strategy, investment planning, and performance optimization of BNP Media&rsquo;s digital audience growth initiatives across its portfolio of brands, with a focus on scalable audience acquisition and conversion.This role owns digital growth performance end to end, including budget allocation, channel strategy, and ongoing optimization of campaigns, user journeys, and conversion experiences. A key responsibility is developing and executing a rolling 24+ month roadmap of initiatives, experiments, and investments to drive sustained audience growth and subscription revenue, with direct accountability for performance across BNP&rsquo;s paid subscription brands.The Associate Director also plays a leadership role in advancing BNP&rsquo;s digital growth capabilities by identifying new opportunities, improving channel efficiency, and optimizing paywall and regwall strategies.In addition, this role partners closely with the Audience Development team, serving as a strategic advisor across the broader brand portfolio. This position includes one direct report.Responsibilities&middot; Develop and implement a comprehensive audience revenue growth strategy, balancing both new subscriber acquisition and retention efforts.&middot; Formulate and optimize marketing plans aimed at acquiring and retaining subscribers.&middot; Identify opportunities to improve conversion rates and renewal rates through targeted campaigns.&middot; Drive growth for paid subscription revenue streams across BNP&rsquo;s paid titles by refining pricing models and promotional strategies.&middot; Develop and execute pricing and retention strategies to improve customer lifetime value and reduce churn.&middot; Partner with finance and operations to forecast subscription revenue and manage marketing expenses efficiently.&middot; Lead the execution of a multi-year digital marketing roadmap, focusing on paid subscriber growth and retention.&middot; Oversee digital acquisition and retention campaigns across email, paid media, social, SEO, SEM, and on-site engagement tactics.&middot; Optimize renewal touchpoints and customer journey flows to increase retention rates.&middot; Analyze response rates, churn, LTV, and performance to continuously refine strategies.&middot; Maintain financial tracking reports and work with the Operations Manager to reconcile acquisition and retention expenses.&middot; Establish and track KPIs for both acquisition and retention, delivering actionable insights and performance reporting.&middot; Work closely with content, events, webinars, and other internal teams to leverage cross-promotional opportunities for subscriptions and renewals.&middot; Monitor industry trends and competitor strategies in subscription growth, pricing, and customer retention.What Makes You a Great Fit for This Role&middot; Proven experience owning digital growth performance, including budget management and channel optimization&middot; Strong understanding of digital acquisition, conversion funnels, and lifecycle optimization&middot; Experience managing and optimizing paid media and digital marketing investments&middot; Demonstrated ability to improve website conversion, paywall and regwall performance, and user experience&middot; Experience developing and executing growth experiments and scaling successful initiatives&middot; Strong analytical skills with the ability to translate data into actionable insights and decisions&middot; Ability to work cross-functionally and influence teams without direct ownership of execution&middot; Experience with subscription, paid audience, or recurring revenue models preferred&middot; Strong leadership, communication, and organizational skillsSuccess in This Role&middot; Effectively planning and managing digital growth investments to maximize efficiency and impact&middot; Driving continuous improvement in acquisition, conversion, and retention performance&middot; Building and executing a long-term growth roadmap (24+ months) that delivers sustainable results&middot; Identifying and scaling new growth opportunities beyond traditional tactics&middot; Improving paywall and regwall performance, including conversion rates, user flows, and overall audience monetization effectiveness&middot; Establishing clear visibility into performance and ensuring data-driven decision making&middot; Successfully influencing cross-functional teams to deliver against growth objectivesPay: $65,000.00 - $70,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Professional development assistance</li><li>Referral program</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>Describe your experience with audience growth and retention. </li><li>What do you know about BNP Media? Organic responses only. </li></ul>Experience:<ul><li>Audience Growth Strategy: 3 years (Required)</li><li>Paid Subscription Growth: 3 years (Required)</li><li>Digital Acquisition: 2 years (Required)</li><li>Media/Publishing: 3 years (Required)</li></ul>Work Location: Remote

Associate Director, Digital Growth & Innovation Audience Experience & Growth

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