director of digital marketing

American Hospital Dubai

<div>
 
 POSITION SUMMARY:
 
 
 Provides strategic leadership for all digital marketing, digital transformation, and patient engagement initiatives. Leads high-impact digital growth strategies to enhance patient acquisition, experience, and brand leadership.
 
 
 
 
 
 STATEMENT OF VALUES:
 
 
 An employee of the American Hospital Dubai is expected to promote the mission and philosophy of the hospital by acting in a caring, courteous and confidential manner towards patients, visitors, colleagues and staff by performing their duties and responsibilities according to the expected standards in order to fully meet patient care needs.
 
 
 
 
 
 DUTIES AND RESPONSIBILITIES:
 
 
 Brand &amp; Reputation
 
 
 &bull;Defines and leads enterprise digital marketing and transformation strategy aligned with organizational vision across all centers of excellence.
 
 
 &bull;Drives omnichannel patient acquisition, engagement, and retention strategies using data-driven insights.
 
 
 &bull;Oversees full digital ecosystem including websites, CRM, marketing automation, and integrations.
 
 
 
 
 
 Growth &amp; Partnerships
 
 
 &bull;Directs large-scale digital campaigns across SEO, SEM, PPC, social media, and content platforms.
 
 
 &bull;Drives patient experience enhancements through digital touchpoints and journey optimization.
 
 
 &bull;Builds strategic partnerships with global agencies, technology providers, and healthcare platforms.
 
 
 
 
 
 Governance, Compliance &amp; Risk
 
 
 &bull;Establishes governance frameworks for digital marketing performance, ROI, and KPI tracking.
 
 
 &bull;Works with Quality &amp; Governance teams to integrate patient experience into performance indicators.
 
 
 
 
 
 People &amp; Financial Leadership
 
 
 &bull;Promotes a culture of accountability, creativity, and excellence.
 
 
 &bull;Manages budgets ensuring efficiency, ROI, and financial governance.
 
 
 
 
 
 QUALIFICATIONS &amp; SKILLS:
 
 
 &bull;Bachelor&rsquo;s Degree in Marketing, Business Administration, Communications, or related field.
 
 
 &bull;Master&rsquo;s Degree in Business Administration (MBA), Marketing, or Innovation preferred.
 
 
 &bull;Certifications in digital transformation, brand management, or customer experience preferred.
 
 
 
 
 
 PROFESSIONAL EXPERIENCE:
 
 
 &bull;Minimum 10 years of progressive experience in digital marketing with at least 3 years in leadership roles.
 
 
 &bull;Proven track record in digital transformation and large-scale marketing initiatives.
 
 
 &bull;Knowledge of brand strategy, corporate communications, and reputation management in service-driven sectors.
 
 
 &bull;Knowledge of UAE healthcare regulations, accreditation standards, and patient experience frameworks.
 
 
 &bull;Skills in strategic planning, growth initiatives, and partnership development.
 
 
 &bull;Skills in digital transformation, CRM, marketing automation, and omnichannel engagement.
 
 
 &bull;Ability to influence and inspire at executive level, translating strategy into measurable outcomes.
 
</div>

Director of Digital Marketing

Bucks County Community College

<div>It&rsquo;s great to work at a place where people are truly committed to serving our students! We&rsquo;re committed to bringing passion and energy to our College.
Visit our Life Page on LinkedIn to explore our dynamic campus culture, hear from current employees, and discover what makes Bucks County Community College a great place to work!
The Director, Social Media &amp; Digital Marketing is a creative and strategic thinker who advances the institutional mission and supports the strategic goals of the MARCOM unit. Reporting to the Vice President for Marketing &amp; Communications, this position plays a key role in promoting the BCCC story to multiple audiences to drive enrollment growth, strengthen engagement, and enhance the student experience. The Director of Social Media &amp; Digital Marketing manages the College&rsquo;s social media presence (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.) overseeing all aspects including strategy, content creation, scheduling, analytics, and performance reporting. The successful candidate will demonstrate strong interpersonal skills, creativity, and a collaborative spirit to work effectively within the marketing team and across all departments. The Director, Social Media &amp; Digital Marketing supervises the Continuing Education Divisional Marketing Coordinator and hires and supervises student social media and photography interns. The Director is responsible for video, photo, and written content on the Colleges&rsquo; social media platforms, as well as digital marketing campaigns including targeted display, geofence display, streaming audio/TV, video pre-roll, SEM, and social media ads.
The Director collaborates with staff and faculty across the College, as well as vendors and consultants; ensures that the digital plan integrates with off-line and is coordinated, consistent and meets College goals and maintains visual/brand identity; The Director has a co-supervisory role for the Visual Media &amp; Web Content Specialist, and is responsible for hiring freelance photographers on occasion.
Primary Functions<ul><li>
Manage College&rsquo;s main social media pages including Facebook, Instagram, Threads, TikTok, LinkedIn, and YouTube. Create and schedule content for the pages, and act as a community manager to ensure that comments and messages are responded to in a timely manner. Provide guidance for staff managing social media sub-pages for College-specific programs and departments.</li><li>
Develop digital advertising campaigns that respond to business and market needs. Research trends in GEM and SEM, and recommend new approaches. Develop creative digital marketing campaigns using state-of-the-art tools such as Generative Engine Marketing, SEM, geofencing, retargeting, and social media.</li><li>
Routinely meet and work closely with colleagues throughout the college who manage departmental social media accounts to share best practices, and content/assets.</li><li>
Supervise direct reports including student interns and serve as liaison to vendors/project consultants.</li><li>
Create and source content for weekly internal college e-newsletter and other internal emails as needed.</li></ul>
Minimum Requirements<ul><li>
Bachelor's degree in marketing, social media, communications, or related fields.</li><li>
4-6 years of job related experience (marketing, social media, planning and developing campaigns, etc.).</li><li>
Demonstrated experience in managing social media platforms for an organization.</li><li>
Demonstrated experience in digital marketing tactics and techniques.</li><li>
Demonstrated experience developing written content, taking, and editing photos and video for social media via CapCut, Adobe, Canva, etc.</li><li>
Solid understanding of branding, integrated marketing communications, public relations, social media, and digital marketing.</li><li>
Excellent communication skills, including writing for internal mass emails and a wide array of social media platforms, and verbal communication.</li><li>
Excellent proofing and editing skills; familiarity with AP Style a plus.</li><li>
Working knowledge of ADA compliance and accessibility best practices for social media content (e.g., alt text, captions, color contrast).</li><li>
Metrics-driven with the ability to present to College leadership including the President&rsquo;s Cabinet, and Board of Trustees.</li><li>
Excellent organizational skills including the ability to balance multiple simultaneous projects and tasks in a deadline-driven environment using a project management system.</li><li>
Ability to work independently as well as collaborative in a team structure.</li><li>
Ability to take initiative yet keep others informed and see projects through to completion.</li><li>
Ability to analyze and solve complex problems.</li><li>
Ability to understand enrollment and demographic data to inform marketing strategy.</li><li>
Strategic planner and creative thinker.</li><li>
Experience managing accounts, working with vendors, and developing short- and long-term strategies and campaigns.</li><li>
Ability to maintain the confidentiality of information.</li><li>
Ability and willingness to work nights and weekends on occasion for event coverage, primarily on campus.</li><li>
Ability to travel to other campuses or off-site occasionally.</li><li>
Proficient with the Microsoft Suite, including Outlook, PowerPoint, Word, Excel, and Teams.</li><li>
Experience with email marketing platforms, preferably Constant Contact, and the ability to create, schedule and deploy email campaigns.</li><li>
Graphic design, video production, photography, and other creative skills a plus.</li><li>
Agency experience a plus.</li></ul>
Salary Range
Commensurate with Background and Experience
Application
Apply online at: https://bucks.wd1.myworkdayjobs.com/BCCC
Applications must consist of a letter of application addressing this specific position and the candidate&rsquo;s interest and qualifications for coming to Bucks County Community College, resume/CV, and a list of five professional references. References will not be contacted without prior permission. Finalists may be asked to provide additional materials.
Deadline
Applications will be accepted until the position is filled.
Benefits
Bucks County Community College offers an exceptional benefits package that includes medical, dental, vision, prescription plans, 403B pension plan, life insurance, short &amp; long-term disability, generous paid time off, tuition waivers, tuition assistance, wellness center, cafeteria, and free parking on a beautiful Bucks County campus.
We are proud to be an organization that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another&rsquo;s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Please Note: At this time, the College does not provide work visa sponsorships. To be considered for employment at Bucks County Community College, applicants must be permitted to legally work in the United States without employer sponsorship. Bucks County Community College participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.</div>

Director of Social Media & Digital Marketing

State of South Carolina

<div><div><div><h2 class="jobSectionHeader">Job Responsibilities</h2></div>
<div>The Assistant Director of Paid Media &amp; Marketing is responsible for planning, executing, and optimizing visual/digital media advertising and integrated marketing campaigns that support the university&rsquo;s strategic goals. This role drives audience growth, brand awareness, and student recruitment through targeted, data-informed marketing efforts across digital and social platforms. Working closely with campus partners and the Marketing and Communications team, the position ensures campaigns are aligned, effective, and reflective of the Lander brand.</div>
<div><h2 class="jobSectionHeader">Minimum and Additional Requirements</h2></div>
<div>Bachelor&rsquo;s degree in marketing, communications, digital media, business, or a related field is required. Candidates should have three to five years of experience in digital marketing, paid media, or campaign management, including hands-on experience with platforms such as Google Ads and Meta. A valid driver&rsquo;s license, safe driving history, and a strong commitment to customer service and ethical practices are also required.</div>
<div><h2 class="jobSectionHeader">Additional Comments</h2></div>
<div>Strong knowledge of digital platforms and tools supporting visual and digital communications, including campaign execution, audience targeting, budgeting, and performance optimization. Ability to analyze data, interpret performance across social, web, and multimedia efforts. Excellent organizational, communication, and leadership skills, with the ability to manage multiple projects, oversee digital assets and social media equipment, guide and coach social media content creators, and ensure all visual and digital efforts align with the agency&rsquo;s communications strategy while staying current on emerging trends and technologies.</div></div></div>

Assistant Director of Paid Media & Marketing

Lander University

BNP Media

Job OverviewThe Associate Director, Digital Growth &amp; Innovation leads the strategy, investment planning, and performance optimization of BNP Media&rsquo;s digital audience growth initiatives across its portfolio of brands, with a focus on scalable audience acquisition and conversion.This role owns digital growth performance end to end, including budget allocation, channel strategy, and ongoing optimization of campaigns, user journeys, and conversion experiences. A key responsibility is developing and executing a rolling 24+ month roadmap of initiatives, experiments, and investments to drive sustained audience growth and subscription revenue, with direct accountability for performance across BNP&rsquo;s paid subscription brands.The Associate Director also plays a leadership role in advancing BNP&rsquo;s digital growth capabilities by identifying new opportunities, improving channel efficiency, and optimizing paywall and regwall strategies.In addition, this role partners closely with the Audience Development team, serving as a strategic advisor across the broader brand portfolio. This position includes one direct report.Responsibilities&middot; Develop and implement a comprehensive audience revenue growth strategy, balancing both new subscriber acquisition and retention efforts.&middot; Formulate and optimize marketing plans aimed at acquiring and retaining subscribers.&middot; Identify opportunities to improve conversion rates and renewal rates through targeted campaigns.&middot; Drive growth for paid subscription revenue streams across BNP&rsquo;s paid titles by refining pricing models and promotional strategies.&middot; Develop and execute pricing and retention strategies to improve customer lifetime value and reduce churn.&middot; Partner with finance and operations to forecast subscription revenue and manage marketing expenses efficiently.&middot; Lead the execution of a multi-year digital marketing roadmap, focusing on paid subscriber growth and retention.&middot; Oversee digital acquisition and retention campaigns across email, paid media, social, SEO, SEM, and on-site engagement tactics.&middot; Optimize renewal touchpoints and customer journey flows to increase retention rates.&middot; Analyze response rates, churn, LTV, and performance to continuously refine strategies.&middot; Maintain financial tracking reports and work with the Operations Manager to reconcile acquisition and retention expenses.&middot; Establish and track KPIs for both acquisition and retention, delivering actionable insights and performance reporting.&middot; Work closely with content, events, webinars, and other internal teams to leverage cross-promotional opportunities for subscriptions and renewals.&middot; Monitor industry trends and competitor strategies in subscription growth, pricing, and customer retention.What Makes You a Great Fit for This Role&middot; Proven experience owning digital growth performance, including budget management and channel optimization&middot; Strong understanding of digital acquisition, conversion funnels, and lifecycle optimization&middot; Experience managing and optimizing paid media and digital marketing investments&middot; Demonstrated ability to improve website conversion, paywall and regwall performance, and user experience&middot; Experience developing and executing growth experiments and scaling successful initiatives&middot; Strong analytical skills with the ability to translate data into actionable insights and decisions&middot; Ability to work cross-functionally and influence teams without direct ownership of execution&middot; Experience with subscription, paid audience, or recurring revenue models preferred&middot; Strong leadership, communication, and organizational skillsSuccess in This Role&middot; Effectively planning and managing digital growth investments to maximize efficiency and impact&middot; Driving continuous improvement in acquisition, conversion, and retention performance&middot; Building and executing a long-term growth roadmap (24+ months) that delivers sustainable results&middot; Identifying and scaling new growth opportunities beyond traditional tactics&middot; Improving paywall and regwall performance, including conversion rates, user flows, and overall audience monetization effectiveness&middot; Establishing clear visibility into performance and ensuring data-driven decision making&middot; Successfully influencing cross-functional teams to deliver against growth objectivesPay: $65,000.00 - $70,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Professional development assistance</li><li>Referral program</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>Describe your experience with audience growth and retention. </li><li>What do you know about BNP Media? Organic responses only. </li></ul>Experience:<ul><li>Audience Growth Strategy: 3 years (Required)</li><li>Paid Subscription Growth: 3 years (Required)</li><li>Digital Acquisition: 2 years (Required)</li><li>Media/Publishing: 3 years (Required)</li></ul>Work Location: Remote

Associate Director, Digital Growth & Innovation Audience Experience & Growth

AHIMA

<div>About us
The American Health Information Management Association (AHIMA) is a global nonprofit membership organization representing professionals who manage the health information essential to delivering quality healthcare. We have more than 67,000 members and credential more than 100,000 AHIMA health information professionals.
In our mission to empower people to impact health, our core values guide our business and our actions.
We have integrity in our work and relationships. Our passion for doing the right thing and sharing knowledge and resources makes us trustworthy, credible, and accountable leaders.
We act boldly with intention. We go after big ideas and big challenges with purpose because we recognize the influence and impact our work on people's health, safety, and well-being.
We are inclusive so that humans are at the center of everything we do. We see the whole person and respect the inherent dignity of every human. We make space for different voices and opinions to help us get the best results.
Diversity and equal opportunity
AHIMA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, gender identity, race, color, religious creed, national origin, age, sexual orientation, physical or mental health disability, or protected veteran status.
At AHIMA, we come to work every day to help make healthcare better through the trusted use of health information - from the operating room to a smartwatch - no matter when or where it is accessed.
What does this role do at AHIMA?
The Director of Digital StrategyContent Integration leads AHIMA's omnichannel communications strategy, shaping a unified narrative that elevates the organization's brand, impact, and voice across the healthcare landscape. Partnering closely with the Chief Marketing Officer, this role drives integrated campaigns that support membership growth, product marketing, and revenue goals while overseeing content strategy, channel optimization, and cohesive storytelling across all platforms.
This position manages AHIMA's web ecosystem to ensure a seamless, datainformed user experience, collaborating with IT and product teams to modernize digital infrastructure and improve performance. They also oversee content creators and publishing channels to deliver industryleading content that builds audience engagement and organizational visibility. As a key leader in corporate storytelling, media relations, crisis communications, and executive positioning, the Director fosters innovation, leads highperforming teams, and ensures AHIMA is recognized as the authoritative voice in global health information.
What are some of the responsibilities?<ul><li>
Lead AHIMA's omnichannel digital content strategy, including governance, integration, and platform optimization.</li><li>
Oversee website strategy and modernization, using data to improve user experience, navigation, and content performance.</li><li>
Integrate content across web, social, email, events, and publications to support membership, product marketing, and revenue growth.</li><li>
Identify content gaps, manage the content lifecycle, and implement personalization for key audience segments.</li><li>
Partner with IT and crossfunctional teams to enhance digital capabilities and support enterprise web initiatives across AHIMA and HCPro.</li><li>
Oversee AHIMA publications, including Advances in Health Information Science and Practice (AHISP), the Journal of AHIMA, and industry content on AHIMA.org to strengthen reputation and readership.</li><li>
Own the enterprise editorial strategy, guidelines, and calendar, ensuring alignment with organizational priorities.</li><li>
Collaborate with editorial teams to expand author participation, elevate publication quality, and position AHIMA as a thought leader in health information.</li><li>
Ensure strong SEO performance and evolving content formats that meet user needs and drive engagement.</li><li>
Write or edit content as needed, including articles, blogs, downloadable assets, and landing pages.</li></ul>
Additional Responsibilities<ul><li>
Steward AHIMA's digital brand, positioning, and value proposition across all audience segments.</li><li>
Ensure brand consistency across channels and alignment with growth, awareness, and revenue objectives.</li><li>
Strengthen brand presence through integrated digital and content strategies.</li><li>
Lead and mentor a highperforming, datadriven team.</li><li>
Manage budgets, optimize channel investments, and establish efficient processes and SOPs.</li><li>
Foster a collaborative, accountable, and growthoriented culture.</li></ul>
What are the knowledge and skills requirements?<ul><li>
Bachelor's degree in communications, journalism, marketing, or a related field.</li><li>
10+ years leading highperforming, integrated communications or digital content teams with measurable results across omnichannel platforms.</li><li>
Strong experience in website strategy, architecture, and CMS management (e.g., Optimizely/Episerver, WordPress, Squarespace).</li><li>
Experience overseeing industry publications, publishing workflows, and sponsored/native content programs.</li><li>
Strategic leader who can operate at both high level and handson, overseeing development and quality of all organizational content.</li><li>
Proficiency with CRM systems (Microsoft Dynamics) and marketing automation tools (e.g., HubSpot, ClickDimensions).</li><li>
Knowledge of healthcare, industry trends, emerging technologies, and best practices in healthcare communications and journalism.</li><li>
Exceptional storytelling and communication skills, able to translate complex topics into clear, actionable insights.</li><li>
Association experience required.</li></ul></div>

Director of Digital Strategy & Content Integration -Remote

Stone Alliance Group

Director of Ecommerce &amp; Performance MarketingOur client is one of the fastest-growing better-for-you snack brands in the U.S., scaling rapidly across retail, ecommerce, and culture. They operate at the intersection of food, entertainment, influencer, and experiential marketing, with high-profile partnerships, bold campaigns, and significant growth ahead.If you&rsquo;re excited by building something high-growth, high-impact, and brand-defining, this is your opportunity.We&rsquo;re looking for a dynamic, data-driven leader to help scale the ecommerce and performance marketing engine. This role is fully remote and reports directly to the VP of Global Marketing. You&rsquo;ll have ownership across Amazon marketplace, direct-to-consumer (DTC), and paid media&mdash;driving revenue, shaping strategy, and influencing how the brand shows up online.This is a high-impact role for someone who thrives in a fast-paced environment and enjoys blending strategy with hands-on execution.What You&rsquo;ll Do<ul><li>Lead ecommerce growth across Amazon (3P &amp; Vendor), DTC platform (Shopify), and third-party retail media channels</li><li>Own key metrics including revenue, ROAS, CAC, conversion, retention, and customer lifetime value</li><li>Optimize product merchandising, content, and digital shelf performance across platforms.</li><li>Drive Amazon strategy across listings, ads, pricing, and promotions, and partner with sales and operations on inventory planning, promotions, seasonal priorities and vendor negotiations</li><li>Drive full-funnel performance marketing across paid and CRM channels to grow DTC revenue and profitability</li><li>Oversee site performance (UX/UI, merchandising, speed, compliance) and lead CRO strategy including testing and personalization</li><li>Partner cross-functionally with Ops, Finance, and Creative to optimize pricing, promotions, customer acquisition, and user experience through data-driven insights</li><li>Build retention and lifecycle programs (email, SMS, subscriptions)</li><li>Own and optimize subscription strategy, including acquisition, onboarding, retention, and performance analytics, to drive recurring revenue and improve customer experience</li><li>Launch and optimize retail media campaigns (Walmart, Target, Instacart)</li><li>Develop performance reporting and dashboards, translate data into strategic insights, and evaluate emerging platforms to optimize channel mix and maintain a competitive edge</li><li>Translate data into insights that drive strategy and performance</li><li>Partner cross-functionally and lead external agencies</li></ul>What You Bring<ul><li>7+ years of ecommerce and performance marketing experience with ownership of Amazon and DTC growth; CPG or consumer brand experience preferred</li><li>Strong knowledge of ecommerce platforms and tools (Shopify, Amazon Ads, Walmart Connect, GA4, Klaviyo or similar CRM tools)</li><li>Proven track record managing performance budgets across paid digital channels with a data-driven approach</li><li>Strong analytical skills with ability to translate data into actionable insights</li><li>Experience working with cross-functional teams, agencies, and external partners</li><li>Thrives in a fast-paced environment with a test-and-learn mindset</li></ul>Why This Role<ul><li>Join a high-growth brand with strong momentum and market visibility</li><li>Real ownership with the ability to make immediate impact</li><li>Collaborative, fast-moving environment</li><li>Opportunity to help scale a category-leading brand</li></ul>Base salary of $150,000&ndash;$160,000, plus a 20% target bonus. Estimated total compensation at $180,000&ndash;$192,000, with additional upside as the bonus program has historically exceeded target. Final compensation will be determined by the client based on experience, skills, and overall qualifications.Pay: $150,000.00 - $160,000.00 per yearApplication Question(s):<ul><li>Do you have 7+ years of experience in ecommerce and performance marketing with direct ownership of Amazon and DTC revenue growth?</li><li>Have you led ecommerce strategy and execution in a CPG or consumer brand environment, including cross-functional collaboration with Sales, Operations, and Finance?</li><li>Do you have direct ownership of Amazon (Seller Central and/or Vendor Central), including managing listings, advertising, pricing, and driving revenue performance?</li><li>Do you have direct ownership of a DTC ecommerce platform (e.g., Shopify), including performance marketing, CRO, and lifecycle marketing (email/SMS) to drive revenue growth?</li><li>What salary range are you targeting in your job search?</li><li>Will you now, or in the future, require sponsorship (i.e. H-1B, OPT visa, etc.) to legally work in the U.S.?</li></ul>Work Location: Remote

Director of Ecommerce & Performance Marketing

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Director of Digital Strategy & Content Integration -Remote

Director of Ecommerce & Performance Marketing