director of digital marketing

Tyndale Company

The Tyndale Company is a private, 9x Top Workplace winner in PA and 4x winner in TX, and an industry leading national supplier of arc-rated flame-resistant clothing (FRC) to the utilities, oil and gas, transportation, chemical manufacturing, molten metals, and NFPA 70E markets. We&rsquo;re a family-owned business providing a retail-style apparel experience to hundreds of thousands of energy workers across the US and Canada. We&rsquo;re the leading distributor of innovative FRC solutions, and the largest industrial supplier of Carhartt FR, Ariat FR, and Wrangler FR clothing.Our next wave of growth is here and we're hiring a Director of Digital Marketing and Advertising to lead Strategic Digital Advertising &amp; Lead Generation. Overseeing six-figure budgets across Google, Meta, LinkedIn, YouTube Shorts, and geotargeted Performance Max aimed to drive qualified leads across every B2B segment. This Director will design and own creative digital roadmaps and demonstrate the ROI with razor-sharp analytics. Success as a Director of Digital Marketing equals clicks into pipeline and pipeline into record-breaking revenue.HYBRID/REMOTE: Tyndale supports a strong work-life balance. This opportunity requires onsite work a minimum of 2* _days a week, and 3 days a week remotely*_. To be considered, candidates must reside within a commutable distance from our Tyndale headquarters in Pipersville, PA (Bucks County).ResponsibilitiesStrategic Digital Advertising &amp; Lead Generation<ul><li>Design and execute aggressive omnichannel lead generation strategies to support customer acquisition and market expansion across all B-to-B segments &ndash; enterprise to small business to retail.</li><li>Own the digital advertising roadmap across Google, Meta, LinkedIn, YouTube Shorts, Geotargeting campaigns and Performance Max campaigns.</li><li>Translate lead generation and sales targets into paid media strategies that optimize brand visibility, engagement, and conversion across customer segments, prioritizing return on investment.</li></ul>Campaign Management &amp; Optimization<ul><li>Manage and allocate advertising budgets with accountability for measurable results across geotargeted campaigns, paid social, display, search, and retargeting.</li><li>Collaborate on lead optimization of landing pages, lead capture forms, and conversion paths with internal design and content teams.</li></ul>Manage Search Engine Optimization<ul><li>Oversee SEO strategy and execution for content development ensuring coordination with SEO goals.</li><li>Oversight for crawling, indexing, XML sitemap generation and implementation, schema markup, and link building campaigns.</li></ul>Content &amp; Creative Direction<ul><li>Oversee development and execution of all advertising content and creative assets across digital channels while maintaining consistency across digital ad formats - static, rich media, and video.</li><li>Collaborate closely with internal creative team to ensure content is aligned with brand guidelines, campaign goals, and audience personas.</li><li>Provide strategic direction for ad copy, design, video, and interactive formats, ensuring high-quality, conversion-optimized output. Manage production timelines and review processes to meet campaign deadlines.</li></ul>Lead Management Processes, Tracking &amp; Reporting<ul><li>Collaborate closely with Marketing campaign team, and Salesforce team to develop an end-to-end lead management process across all market segments &ndash; marketplace, small business, enterprise and for organic growth within existing accounts.</li><li>Report out on key lead metrics including conversion rate, cost per lead, lifetime customer value.</li><li>Evaluate and collaborate with sales to ensure leads meet quality standards and take corrective action when necessary to make changes to improve.</li></ul>Performance Analytics &amp; Reporting<ul><li>Own digital performance reporting through GA4, Looker Studio (or similar); use marketing automation tools (e.g., Pardot, HubSpot, ZoomInfo) to support reporting.</li><li>Develop attribution models to track ROI and guide media mix modeling decisions.</li><li>Establish KPIs and dashboards to track and optimize campaign effectiveness, including customer acquisition cost, lifetime customer value, cost per lead and pipeline contribution.</li></ul>Cross-Functional Internal &amp; External Collaboration<ul><li>Partner closely with internal teams including content, design, sales, and IT to align paid media efforts with business goals and branding strategy.</li><li>Manage agency relationships and vendor performance, ensuring campaign execution aligns with internal benchmarks, branding guidelines and timelines.</li><li>Support cross-functional initiatives through the Strategy Execution Team (SET), participate in charter development in collaboration with PMO and other departments and participate in monthly SET leadership meetings.</li></ul>Innovation &amp; Market Expansion<ul><li>Identify new digital-first market opportunities and develop strategies to capture emerging segments.</li><li>Monitor competitive activity and industry trends to ensure Tyndale stays at the forefront of digital innovation.</li><li>Evaluate and adopt new advertising technologies, platforms, and tools that drive efficiency and scale.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Digital Marketing, Advertising, or related field, advanced degree preferred.</li><li>8+ years of progressive experience in digital advertising, including leadership roles with P&amp;L accountability required.</li><li>Strong people leadership skills, with progressive responsibility and experience leading cross-functional teams in a high-growth, digital-first B2B environment.</li><li>Focus on maximizing ROI with a clear and measurable results reporting.</li><li>Deep experience in managing Google Ads (Search, Display, PMAX), Meta Ads, LinkedIn Campaigns, and YouTube formats.</li><li>Advanced proficiency in GA4, attribution modeling, A/B testing tools, and campaign automation/reporting platforms.</li><li>Strong understanding of modern B2B digital marketing funnels and enterprise buyer journeys.</li><li>Excellent project management and communication skills, both written and verbal.</li><li>Proven track record of scaling lead generation programs, reducing CAC, and increasing ROI.</li><li>Demonstrated excellence in agency/vendor management and collaboration.</li><li>Knowledge of media planning, creative development, and campaign innovation.</li><li>Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge</li></ul>Benefits:<ul><li>Health &amp; Wellness: Comprehensive medical, dental, and vision insurance with competitive premiums. Paid parental leave. Mental health support through an EAP and partial reimbursement on copays, fertility support, and robust wellness programs with annual reimbursements.</li><li>Work-Life Balance: Many positions with Tyndale offer hybrid onsite + remote work schedules, generous PTO, paid holidays + a floating holiday, and more.</li><li>Financial Compensation: Competitive salary, 401(k) with matching, and bonus opportunities.</li><li>Career Growth &amp; Development: Training/certification/tuition reimbursement programs and demonstrated paths for knowledge share and internal promotion opportunity.</li><li>Culture &amp; Perks: Family-owned values, award winning culture, team-engagement events, casual dress code, company-sponsored charitable events and activities, and an inclusive workplace that values collaboration and integrity.</li></ul>All qualified candidates are encouraged to apply on our website at www.tyndaleusa.com/careers - E.O.EJob Type: Full-timePay: $10.00 per hourBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Referral program</li><li>Retirement plan</li><li>Tuition reimbursement</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in Pipersville, PA 18947

Director of Digital Marketing

University of California Los Angeles

<div><div><div><div><div>UCLA Extension is considered one of the top programs of its kind, offering to more than 45,000 students per year approximately 4,500 classes and non-degree certificate programs to meet the professional development, continuing education and personal enrichment needs of the full spectrum of nontraditional students as well as companies and organizations throughout and beyond the Los Angeles region. Reporting to the Assistant Dean for Enrollment &amp; Student Services, the Director will apply deep understanding, expertise, and leadership in strategizing and managing the continuous improvement of digital marketing, product marketing and growth marketing. The Director will lead a team focused on driving enrollment and revenue growth through data-informed strategies. Key areas of responsibility include Performance Marketing, Growth Strategy, Marketing Analytics, Product Marketing, CRM, and Consumer Insights, all aimed at enhancing the student experience and expanding our reach in continuing education. Close collaboration with Academic departments, IT Services, International Programs, and Student Services is essential for maintaining healthy and fully operational digital marketing presence, including reliable integration across UNEX systems, including but not limited to Destiny, Marketing Cloud, and Salesforce</div> 
 
Salary &amp; Compensation 
 
<ul><li>UCLA provides a full pay range. Actual salary offers consider factors, including budget, prior experience, skills, knowledge, abilities, education, licensure and certifications, and other business considerations. Salary offers at the top of the range are not common. Visit UC Benefit package to discover benefits that start on day one, and UC Total Compensation Estimator to calculate the total compensation value with benefits.
</li></ul>Qualifications 
<ul><li>
5-10 years of experience in digital communications operations, complex marketing systems, and/or website management systems. (Required)
</li></ul><ul><li>Highly collaborative hands-on team player; initiating/maintaining cooperative relationships with coworkers, managers, and clients with focus on problem resolution, efficient and streamlined operations, and customer service; taking initiative in resolving issues. (Required)</li></ul>
<ul><li>Strong skills and experience managing a team of direct reports; possessing adequate skills to select, train, supervise, guide, and evaluate staff and take corrective action as required. (Required)</li></ul>
<ul><li>Highly focused on putting customer needs first with a positive can do&quot; attitude; independently responding to customer needs in supportive, professional manner promptly and solutions-focused. (Required)</li></ul>
<ul><li>Strong knowledge of current and emerging digital communications best practices, including experience building governance frameworks and supporting processes to ensure consistency and quality (Required)</li></ul>
<ul><li>Excellent and highly thorough project management, analytical, and problem-solving skills that involves scoping work, driving execution, and delivering on deadlines while working with multiple stakeholders. Strong ability to quickly learn business environment and client goals/objectives sufficiently to internally identify new methods and processes, and to recommend site enhancements. (Required)</li></ul>
<ul><li>Highly methodical and possessing a metrics-driven approach to continuous improvement; strong analytical skills with the ability to identify insights that are actionable. (Required)</li></ul>
<ul><li>Skilled in creating and managing data visualizations and dashboards using tools like Tableau to monitor key performance indicators and support data-driven decision-making (Required)</li></ul>
<ul><li>Solid understanding of SEO fundamentals and their integration with website architecture and content; Highly proficient in utilizing analytics and SEO tools such as Google Analytics 4 (GA4), Google Search Console, SEMrush, and Google Tag Manager to evaluate and optimize digital marketing performance (Required)</li></ul>
<ul><li>Highly experienced in developing online marketing/e-commerce sites including navigation and interactive web pages. Possess subject matter expertise in web strategy &amp; production, site operations, UI/UX features, and relevant functionalities. (Required)</li></ul>
<ul><li>Exceptional strategic thinking and problem-solving skills with proficiency in marketing, web content development, and emerging technologies in the field and industry. Possesses knowledge and understanding on how to optimize the web for lead generation. (Required)</li></ul>
<ul><li>Experienced in executing integrated campaigns within Salesforce Marketing Cloud, including use of CRM data, automation tools, and customer journey mapping. (Required)</li></ul>
<ul><li>Knowledgeable in implementing and managing lead capture forms using FormTitan or similar tools, ensuring proper data integration with CRM systems and alignment with digital campaign goals. (Required)</li></ul>
 
Education, Licenses, Certifications &amp; Personal Affiliations 
<ul><li>
Bachelor's Degree in Marketing or related fields and / or an equivalent combination of education/training and experience. (Required)
</li></ul> 
Special Conditions for Employment 
<ul><li>
Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.</li></ul>
<ul><li>Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.</li></ul>
<ul><li>Age Requirement: Candidate(s) must be 18 years or older to be eligible to be hired.</li></ul>
 
Schedule 
 
Monday - Friday: 8-5PM
 
Union/Policy Covered 
 
99-Policy Covered
 
Complete Position Description 
 
https://universityofcalifornia.marketpayjobs.com/ShowJob.aspx?EntityID=38&amp;JDName=Marketing%20Supervisor%202%20(TBD_189511)</div></div></div><div><div><div>
Apply</div></div></div></div>
 <div><div>Campus Requisition #:</div>
8413
<div>UC Payroll Title:</div>
MARKETING SUPV 2
<div>Department:</div>
UNEX-MARKETING
<div>Appointment Type:</div>
2 - Staff: Career
<div>Anticipated Hiring Pay Scale:</div>
$123,139 - $128,000 yearly
<ul><li>Full Salary Range:</li></ul>
USD $95,400.00/Yr. - USD $208,300.00/Yr.
<div>Onsite | Remote | Hybrid Type:</div>
Hybrid
<div>Department Location:</div>
10920 Lindbrook Dr UNEX Classrooms
<div>Full or Part Time:</div>
Full Time</div>

Director of Digital Performance Marketing

LEAPWORK

<div>Company Overview

At Leapwork, our vision is to break down the barriers between humans and computers through the world&rsquo;s most accessible automation platform. We are the leading global AI-powered visual test automation solution, enabling some of the world&rsquo;s largest enterprises to adopt, scale, and maintain automation&mdash;in under 30 days.

In today&rsquo;s environment, where efficiency, automation, and cost optimization are essential to enterprise growth, we are uniquely positioned to deliver impact.

In 2023, Microsoft, the world&rsquo;s largest and most recognizable software company, recognised Leapwork as a truly innovative and disruptive product, leading to a strategic partnership that continues to be a major growth catalyst.

We&rsquo;re now seeking a Digital Marketing Director to join our team and help drive this next chapter of growth.

The role:

The Digital Marketing Director will lead Leapwork&rsquo;s digital growth and demand generation strategy, overseeing paid media, SEO, and performance marketing to accelerate pipeline creation and revenue impact.
This role will set the vision and execution plan for integrated digital campaigns across inbound and outbound channels while managing budgets, optimizing performance, and driving measurable ROI.
The Digital Marketing Director will work closely with Sales, BDRs, Product Marketing, Field and Partner Marketing to align digital programs with business priorities and ensure high-quality lead flow across the funnel.
The ideal candidate combines strategic leadership with hands-on expertise, bringing deep knowledge of digital demand generation in a B2B SaaS or enterprise technology environment.

Key responsibilities:
<ul>
<li>Own Leapwork&rsquo;s digital growth and demand generation strategy, aligning campaigns to pipeline and revenue goals.</li>
</ul><ul><li>Oversee execution across paid search, paid social, display, retargeting and SEO, ensuring consistent optimization and measurable impact.</li>
</ul><ul><li>Lead SEO strategy including keyword planning, content alignment, and technical optimization to improve organic visibility and performance.</li>
</ul><ul><li>Manage digital marketing budgets, allocating spend effectively across channels to maximize ROI.</li>
</ul><ul><li>Collaborate with product marketing to ensure messaging and creative are tailored for digital channels and target audiences.</li>
</ul><ul><li>Partner with sales and BDR teams to drive lead quality, improve follow-up and strengthen conversion from campaigns to pipeline.</li>
</ul><ul><li>Work with partner marketing to design and execute joint digital programs, including campaigns and co-marketing initiatives.</li>
</ul><ul><li>Maintain reporting, dashboards, and attribution models to measure digital performance and inform business decisions.</li>
</ul><ul><li>Stay ahead of digital trends by testing and adopting new channels, platforms and tools to drive growth.</li>
</ul><ul><li>Partner with marketing operations to ensure campaigns are seamlessly integrated into HubSpot, Salesforce and the broader Martech stack.</li>
</ul><ul><li>Provide guidance and mentorship to digital marketing staff, fostering a culture of experimentation, accountability and continuous improvement.</li>
</ul>
Required Skills / Experience:
<ul>
<li>8&ndash;10 years of experience in digital marketing with a focus on demand generation, performance marketing and SEO.</li>
</ul><ul><li>Proven success leading multi-channel digital campaigns that drive measurable pipeline and revenue growth.</li>
</ul><ul><li>Strong expertise in SEO, analytics, and paid media platforms (Google Ads, LinkedIn Ads, etc.).</li>
</ul><ul><li>Experience managing and optimizing significant marketing budgets.</li>
</ul><ul><li>Proficiency with HubSpot, Salesforce and other Martech and analytics tools.</li>
</ul><ul><li>Strong analytical skills with the ability to translate performance data into actionable insights.</li>
</ul><ul><li>Background in B2B SaaS or enterprise technology marketing required.</li>
</ul><ul><li>Excellent leadership, communication and collaboration skills with proven experience working across Sales, BDR and Partner teams.</li>
</ul><ul><li>Strategic thinker who can balance vision with execution in a fast-paced, high-growth environment.</li>
</ul>
Why Leapwork?

We are on an exciting journey of global growth &ndash; and this is your chance to get onboard and an opportunity to lead and shape digital transformation initiatives in a forward-thinking company, working with and learning from a talented and passionate team committed to innovation and excellence

By joining our team, you&rsquo;ll become part of a fast-paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard, but have fun while doing it &ndash; and we believe that collaboration, social activities and celebration are keys to success.

Our Leapwork principles:

Our five key principles capture the essence of what it means to be a part of our world-class team! They are integral to how we approach our work and one another, and they serve as a roadmap to our continued growth, development, achievements, and success.
<ul>
<li>Customer first; We listen to our customers, understand their pain points and focus on what matters to them.</li>
</ul><ul><li>Lead from the front; Leading means guiding others towards the solutions to our challenges.</li>
</ul><ul><li>Get it done; We make commitments, follow through and deliver work we&rsquo;re proud of.</li>
</ul><ul><li>Build excellence; We do our best work every day, holding ourselves and others to the highest standards.</li>
</ul><ul><li>Respectfully different; We treat each other with respect, always. We&rsquo;re different, not indifferent.</li></ul></div>

Digital Marketing Director

IHOP

<div>10 West Walnut Street Pasadena, CA 91103

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar&reg;, IHOP&reg; and Fuzzy's Taco Shop&reg; brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.
Reporting to the Executive Director, Brand Experience, the Director, Loyalty &amp; CRM Digital Marketing will be a strategic, technical, and creative leader responsible for bringing the IHOP brand and products to life across digital platforms and in-restaurant.
You will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster customer loyalty. The ideal candidate will bring deep expertise in both Martech and CRM, data systems, marketing automation, data-driven decision-making, and a strong understanding of emerging marketing technologies.
This role is responsible for showing clear ownership of digital marketing and marketing technologies, its ongoing success and contribution to organizational growth.
Key Responsibilities:
The Director, Digital Marketing role is a people manager and will play a critical role in overseeing SEO, web/app, email/CRM, Gift Card, &amp; Loyalty. The day-to-day responsibilities include, but are not limited to the following:<ul><li>
Search Engine Optimization:<ul><li>
Lead the overall strategy, vision, and voice for IHOP Search, including owning all aspects of the SEO practice &ndash; budget management, agencies/vendor relationships, reporting performance and technical investment.</li><li>
Monitor industry activities, trends &ndash; both inside and outside of the casual dining category and develop benchmarking analysis.</li></ul></li><li>
CRM &amp; Loyalty<ul><li>
Develop and execute a comprehensive CRM strategy to enhance customer acquisition, retention, product marketing, and lifetime value.</li><li>
Analyze and report on marketing data (including CRM campaign performance and broader lead generation, conversion, and retention KPIs) and tie those to real business outcomes to provide insights and recommendation for continuous improvement.</li><li>
Lead the strategic vision and execution of IHOP&rsquo;s loyalty program from concept to implementation, managing all program components including customer acquisition, retention, and engagement.</li><li>
Develop and drive a multi-year loyalty roadmap that aligns with brand and business goals, delivering a cohesive, elevated loyalty experience across all channels &ndash; digital, in-restaurant, and community.</li><li>
Lead presentations and strategic communications to key stakeholders, providing clear insights and updates on loyalty program performance, strategic initiatives, and cross-functional projects.</li></ul></li><li>
Gift Cards:<ul><li>
Oversee the gift card portfolio to drive incremental transactions through bonus card programs.</li></ul></li><li>
Web/App/eComm:<ul><li>
Develop digital strategy and enhance touchpoints through the Customer Experience Journey to drive consumers further down funnel to aid in conversion</li><li>
Product owner of web analytics, funnel analysis, and user journeys for all available digital properties.</li></ul></li><li>
Leadership<ul><li>
Lead and grow the digital marketing team, and provide structure, process, and standards for teams to ensure cross-functional success.</li><li>
Own all agency and vendor relationships related to Digital Marketing.</li><li>
Partner cross-functionally with IT, Martech, and Business Analytics to develop a product roadmap and measure success.</li></ul></li></ul>
Skills &amp; Requirements:<ul><li>
Minimum 12+ years of digital marketing experience (preferably the Restaurant Service Industry) and on multiple brands.</li><li>
7+ years of experience with team leadership and cross-functional leadership.</li><li>
Proven track record of building and rolling out loyalty strategies and best-in-class digital marketing campaigns that have transformed brands and grew businesses into positions of market leadership.</li><li>
Experience leading agency partners, production partners, collaborating with in-house creative team, and other brands to deliver fully integrated digital plans and initiatives.</li><li>
Ability to operate in a fast-paced environment, demonstrating agility and adaptability to quickly respond to consumer, market, and cultural opportunities.</li><li>
High emotional intelligence, enabling close working relationships with key leaders and solving complex problems at scale and speed.</li><li>
Salary range $180k-$190k depending on experience</li></ul>
Equal Employment Opportunity Statement
Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.
For information on how we collect and use your personal information, please visit our Applicant &amp; Employee Privacy Notice.</div>

Director, Loyalty & CRM Digital Marketing (IHOP)

Drew Estate

Applicants are required to provide a cover letter that addresses three key areas: (1) how your marketing approach aligns with Drew Estate&rsquo;s bold and disruptive brand identity; (2) examples of how you have led digital strategy and transformation; and (3) your personal career vision and why this role at Drew Estate is the right next step for you. Candidates who do not provide this information will not be considered.SummaryDrew Estate is seeking a Digital Marketing Director to lead the strategy, execution, and performance of our digital marketing function. This is a senior leadership role with full accountability for the vision, team, platforms, performance, and evolution of digital at Drew Estate.We&rsquo;re looking for a proven leader who can build and manage a team, guide agency partners, structure and interpret data, and effectively communicate results and opportunities across the business. This individual will play a critical role in ensuring that digital marketing is positioned not just as a support function, but as a strategic driver of consumer engagement, business growth, and long-term brand equity.This position is based in Doral, Florida with a hybrid work schedule consisting of 3 days in-office (Tues &ndash; Thurs) and remote work on Mondays and Fridays. The candidate must be willing to live in the South Florida area (Miami-Dade or Broward counties). Relocation allowance may be considered for qualified candidates. This position requires flexibility to travel 20% of the time to various trade shows, experiential events, customer visits, and external partner meetings.Reporting RelationshipsThe Digital Marketing Director reports to the Senior Vice President of Marketing.CompensationTotal target cash compensation (base salary plus target bonus) approximates $210k.Roles &amp; ResponsibilitiesDigital Strategy &amp; Leadership (40%)<ul><li>Develop and lead Drew Estate&rsquo;s comprehensive digital marketing strategy to align with Brand, Consumer Engagement, Innovation and company-wide strategic objectives</li><li>Translate business and brand goals into integrated, insight-driven digital initiatives that drive awareness, engagement, and emotional connection with consumers and trade</li><li>Build, mentor, and manage a high-performing digital marketing team. Provide clear goals, education, coaching, and performance accountability</li><li>Direct agency relationships to ensure alignment with internal priorities, high-quality execution, and strong return on investment</li><li>Own and manage the digital marketing budget, ensuring optimal allocation of resources to maximize ROI</li><li>Advocate for Digital Marketing within the organization by regularly presenting plans, results, and insights to the Operating Team and Executive Leadership</li></ul>Operational Discipline &amp; Execution (25%)<ul><li>Design and implement workflows, campaign calendars, approval processes, QA standards, and team processes to drive productivity and quality</li><li>Lead the planning, launch, and optimization of digital marketing campaigns across email, social, paid media, CRM, and owned web properties</li><li>Ensure consistent application of brand voice, identity, and messaging across all digital channels</li><li>Align digital execution timelines with product launches, trade events, retailer programs, marketing campaigns, and Innovation initiatives</li><li>Establish clear deliverables, deadlines, and performance metrics for internal teams and external partners</li></ul>Performance Marketing, Data &amp; Analytics (20%)<ul><li>Define and monitor digital KPIs tied to business outcomes such as consumer acquisition, retention, engagement, and ROI</li><li>Build and maintain dashboards and reporting systems that provide real-time visibility into campaign performance and digital health</li><li>Establish a structured approach to marketing database management from collection to segmentation and the resulting insights reporting</li><li>Drive a culture of testing, learning, and continuous optimization across all digital activities</li><li>Partner with Legal and IT to ensure all digital marketing practices are compliant with data privacy and industry-specific regulations</li></ul>Platform Management &amp; Martech Infrastructure (15%)<ul><li>Oversee the performance and evolution of key digital platforms including CRM/email systems, CMS, analytics tools, and marketing automation</li><li>Ensure platform reliability, security, user experience, mobile optimization, and SEO/AEO best practices</li><li>Evaluate and implement new tools and technologies that enhance personalization, targeting, automation, and data visualization</li><li>Work cross-functionally to integrate digital systems with broader business operations and future innovation initiatives</li></ul>Skills &amp; Abilities<ul><li>Proven ability to recruit, mentor, and retain top digital talent. Leads with clarity and empathy, setting a high bar for performance, accountability, and culture</li><li>Strong project management and process development skills to drive campaign execution, streamline workflows, and ensure on-time, on-budget delivery across teams and external partners</li><li>Operates with the fast-paced mindset of a startup while executing with the structure, polish, and discipline expected of a premium, global brand</li><li>High attention to detail and critical thinking skills, with a strong ability to hold self and others accountable for high-quality execution</li><li>Strong storytelling ability and creative judgment to ensure content is culturally relevant, on-brand, and resonates with cigar consumers and trade alike</li><li>Proficient in Microsoft Office including PowerPoint and Excel to communicate strategic initiatives and results to key stakeholders and executive leadership</li><li>Experienced in web platforms and CMS systems (e.g., WordPress) with a strong grasp of UX/UI and web optimization</li><li>Skilled in CRM platforms (e.g., Mailchimp, Klaviyo, HubSpot), including A/B testing, deliverability, automation, and personalization</li><li>Comfortable managing martech stacks and collaborating with Innovation, IT, and external agencies to evaluate and implement new tools and platforms</li><li>Asks the right questions to uncover deeper insights, challenge assumptions, and fuels digital innovation from ideation through execution</li></ul>Education &amp; Experience Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business or related field</li><li>8+ years of digital marketing experience, including 3+ years in leadership capacity preferably at the director level or above</li><li>Demonstrated success building and leading digital marketing teams and agency partnerships</li><li>Track record of translating brand and business objectives into high-performing digital programs</li><li>Experience in tobacco, spirits, luxury, lifestyle and/or regulated goods preferred</li><li>Genuine interest in or passion for premium cigars is highly desirable but not required</li><li>Must be comfortable working in a cigar smoking environment</li></ul>To be considered for this role, candidates must submit both a resume and a cover letter with information as stated above.Drew Estate&rsquo;s Core Values1. Trust and Respect<ul><li>Does not ascribe malintent to others.</li><li>Does not cultivate a culture of fear nor engage in retribution towards others.</li><li>Maintains confidences.</li></ul>2. Accountability and Integrity<ul><li>Follows through on one&rsquo;s commitments.</li><li>Takes personal responsibility for one&rsquo;s actions, behaviors, comments, &amp; results.</li><li>Does not blame others or throw others under the bus.</li></ul>3. Collaboration and Teamwork<ul><li>Works with others to solve problems and achieve outcomes in a constructive manner.</li><li>Engages rather than fights or flees when interacting with others.</li><li>Seeks to understand before seeking to be understood.</li></ul>4. Self-Awareness<ul><li>Is aware of the impact that one&rsquo;s interpersonal style has on others.</li><li>Avoids and eliminates the drama.</li><li>Maintains grace under pressure.</li></ul>5. Communication<ul><li>Communicates respectfully &ndash; no personal attacks, disparaging language, or snarky tone/attitude.</li><li>Provides constructive feedback to others.</li><li>Goes directly to the source for information and explanations.</li></ul>6. Innovation<ul><li>Teaches and inspires others to develop new ideas without fear of retribution.</li><li>Disrupts the status quo in a constructive manner.</li><li>Contributes knowledge / skills that enable the company to generate breakthroughs.</li></ul>Job Type: Full-timePay: $175,000.00 - $185,000.00 per yearBenefits:<ul><li>401(k) matching</li><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible spending account</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Relocation assistance</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in Miami, FL 33172

KFC MENAPAKT & CCA

<div>
 
 As Associate Director &ndash; Digital &amp; eCommerce, you will lead the execution and acceleration of the digital transformation agenda across 22 countries in the MENAPAKT &amp; CCA regions, covering over 1,200 restaurants. This role is central to driving the region&rsquo;s digital performance across aggregator partnerships, delivery, owned platforms (web/app), loyalty, CRM, and digital media &mdash; ensuring strong business impact and operational excellence.
 
 
 Reporting to the Digital Director, you will act as a strategic partner to market teams, franchisees, and cross-functional stakeholders, driving digital initiatives that enhance customer experience, grow digital revenue, and build long-term brand engagement. You will be accountable for supporting performance marketing execution, overseeing full-funnel media performance, and ensuring seamless execution across paid, owned, and earned channels.
 
 
 A key focus will be delivering results through data-led decision-making &mdash; working with analytics, technology, and brand teams to design, test, and optimize digital journeys and lifecycle programs. This includes supporting personalization and segmentation across CRM touchpoints, driving app growth, boosting customer retention, and increasing frequency and lifetime value.
 
 
 You will also lead the enhancement and adoption of digital platforms (aggregators, web, app, kiosks), ensuring continuous optimization, platform parity, and KPI delivery. Your role includes owning Martech enablement, campaign performance tracking, and maintaining strong governance of data feeds, tagging infrastructure, and audience frameworks via tools like GA4, Firebase, and CDPs.
 
 
 This is a highly collaborative, fast-paced role requiring strong stakeholder management &mdash; especially with franchisees. Experience in franchise operations, stakeholder alignment, and cross-market delivery is key. The role also calls for a strong operational excellence mindset &mdash; including experience in Six Sigma, process optimization, and agile execution frameworks.
 
 
 The ideal candidate brings 10&ndash;12 years of experience in digital/eCommerce, preferably in QSR or multi-market retail environments, with demonstrated expertise in building and scaling digital channels, customer engagement programs, and revenue-generating platforms. You are analytical, commercially driven, and thrive in ambiguous, high-growth environments. You bring a passion for innovation, strong communication skills, and the ability to translate global digital priorities into scalable, high-impact local actions.
 
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Associate Director-Digital & eCommerce (12 months Contract)

Westgate Mfg

Westgate Mfg is a leading lighting manufacturer serving customers across North America. We are entering a new growth phase and seeking a visionary digital leader to transform our online presence and build a high-performance digital growth engine across both our websites for B2B and B2C channels.As our Director of Digital Strategy &amp; E-Commerce, you will architect and drive the digital roadmap that takes Westgate to the next level, owning visibility, conversion, and growth. This is a strategy-first role that blends SEO mastery, AI-driven optimization, and sharp performance marketing to accelerate our market presence.Key Objectives<ul><li>Design and execute a keyword growth strategy to dominate first-page search results for top industry and product keywords</li><li>Elevate Westgate&rsquo;s brand name online and drive branded search demand</li></ul>Oversee technical SEO, site structure, and deploy AI-driven content and search strategies<ul><li>Lead B2B digital growth initiatives including targeted Google Ads campaigns, LinkedIn influence building, and pixel-based retargeting for distributors, contractors, and specifiers</li><li>Scale our B2C closeout e-commerce site with Google Shopping and search ads, site UX improvements, cart recovery flows, email and loyalty campaigns, and revenue-focused optimization</li></ul>What You Will OwnFull digital growth strategy for Westgate Advertising budgets across B2B and B2C campaigns SEO, SEM, content roadmap, and analytics reporting Evaluation and integration of AI and automation tools Building and managing a future in-house digital team or external partnersRequirements7+ years in digital marketing, e-commerce, or growth strategy leadership Proven record driving SEO, paid media, and online revenue at scale Strong knowledge of Google Ads, Shopping Ads, analytics, and pixel-based tracking Experience implementing AI-driven marketing and personalization tools Deep understanding of both B2B and B2C digital funnels Analytical mindset with strategic vision and hands-on execution ability Excellent communication and cross-team leadership skillsWhy Join WestgateLead a high-impact transformation from the ground up Collaborate directly with executive leadership Competitive compensation and growth opportunity Shape the future of a trusted brand in the lighting industryLooking for proposals from strong strategic, knowlesgable and talented minds.Job Types: Full-time, Part-time, ContractPay: $75,000.00 - $130,000.00 per yearExpected hours: 30 &ndash; 40 per weekWork Location: Hybrid remote in Vernon, CA 90058

Director of Digital Strategy & E-Commerce

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Associate Director-Digital & eCommerce (12 months Contract)

Director of Digital Strategy & E-Commerce