director of digital marketing

Girls on the Run International

<div>Job Title: Director of Digital Marketing

Location: Remote

Reports To: VP of Marketing and Communications

FLSA Status: Exempt, Salaried 


Organizational Summary

Girls on the Run International is a national nonprofit organization dedicated to creating a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams. We inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running. GOTR is a physical activity-based positive youth development program that is designed to enhance girls&rsquo; social, psychological and physical skills and behaviors to successfully navigate life experiences. The team at Girls on the Run International supports 165 local councils nationwide. To learn more about our programs and impact, visit: https://www.girlsontherun.org/. 
We believe that all girls and communities should have access to our programs. We strive to eliminate barriers to participation, to create programming that engages all communities, to be intentional about staff and volunteer diversity, and to promote a culture of inclusion across the organization. 
Position Description

Reporting to the VP of Marketing and Communications, the Director of Digital Marketing is responsible for leading the development and execution of a comprehensive digital strategy that strengthens brand visibility, drives lead generation and conversion, and supports organizational growth. This role oversees all digital marketing initiatives including paid media, SEO, website optimization, email marketing, and analytics. The Director of Digital Marketing will supervise the Digital Marketing Manager and work closely with the Creative Director, Content and Communications Director, and other key team members to ensure cohesive messaging and campaign integration across all digital platforms. 
The ideal candidate will thrive in a cross-collaborative environment, bringing together pieces to shape strategy and ensure alignment across teams. This individual will not only be adept at developing the &ldquo;how&rdquo; &mdash; the tactical execution of digital marketing initiatives &mdash; but will also establish clear methods to measure the effectiveness of those tactics. They will have the ability to translate data and performance insights into actionable decisions that drive optimization and inform broader strategies. In close partnership with the content and creative teams, the Director of Digital Marketing will operationalize digital strategy into actionable plans that can be executed, tracked, and refined for maximum impact. 
Responsibilities include, but are not limited to: 
Digital Strategy &amp; Lead Generation
<ul>
<li>Develop and implement a digital marketing strategy that supports audience growth, lead generation, and user engagement.</li>
<li>Design and execute multi-channel lead nurturing campaigns using automation, retargeting, and segmentation.</li>
<li>Align digital strategy with organizational goals, fundraising campaigns, and recruitment efforts.</li>
</ul>
Paid Media &amp; Search Campaigns 
<ul>
<li>Oversee digital ad campaigns (Google Ads, Meta, LinkedIn, etc.) and maximize return on investment.</li>
<li>Optimize use of Google Ad Grant to increase traffic, visibility, and conversions.</li>
<li>Partner with vendors and internal stakeholders to create compelling and targeted ad creatives.</li>
</ul>
Email Marketing &amp; Automation
<ul>
<li>Define structure and strategy for automated email marketing campaigns.</li>
<li>Improve segmentation, testing, and performance tracking.</li>
<li>Work in collaboration with the Content and Communications Director to ensure consistent voice and message.</li>
</ul>
Analytics &amp; Performance Measurement
<ul>
<li>Build a comprehensive reporting and analytics framework across digital platforms.</li>
<li>Analyze data and campaign performance to optimize strategy and inform decision-making.</li>
<li>Provide regular insights and performance reports to internal stakeholders.</li>
</ul>
Website &amp; SEO
<ul>
<li>Lead website performance optimization including UX, accessibility, and conversion paths.</li>
<li>Oversee SEO strategy and implementation including keyword strategy, on-page optimization, and content alignment.</li>
<li>Manage relationships with external developers and vendors as needed.</li>
</ul>
Team Leadership &amp; Collaboration
<ul>
<li>Manage and support the Digital Marketing Manager.</li>
<li>Collaborate with the Content and Communications Director and other teams to ensure alignment on messaging and campaigns.</li>
<li>Serve as a digital subject matter expert across the organization.</li></ul> 


Every member of our staff community is expected to serve as a Girls on the Run role model, exhibiting our core values and working to forward the mission. We commit ourselves to actively developing and nurturing positive relationships across the organization - with staff, council members, donors, and board members. 
Girls on the Run strives to provide our staff with opportunities for meaningful in-person connection throughout the year including staff gatherings, professional development opportunities and organization-wide conferences. Employees are always encouraged, and in occasional instances required, to participate in and contribute to these events. 
Qualifications
<ul>
<li>Minimum of 8 years of experience in digital marketing, including leadership experience.</li>
</ul><ul><li>Ability to lead and develop team members</li>
</ul><ul><li>Proven project management experience utilizing tools such as Asana</li>
</ul><ul><li>Demonstrated success in lead generation, paid digital media, SEO, and email marketing.</li>
</ul> <ul><li>Proficient in digital tools such as Google Ads, Analytics, Tag Manager, Meta Business Suite, and CRM platforms.</li>
</ul> <ul><li>Experience developing and mentoring high-performing teams. 
</li>
</ul><ul><li>Strong analytical and communication skills.</li>
</ul><ul><li>Experience in nonprofit, education or youth development sectors is a plus.</li>
</ul><ul><li>Bachelor's degree in Marketing, Communications, Business, or a related field preferred.</li>
</ul><ul><li>Experience working in a remote environment and/or franchise model is a plus.</li></ul> 


Compensation &amp; Benefits

At Girls on the Run, we proudly offer generous and flexible PTO so that staff can nurture their physical, mental, and emotional wellbeing in ways that are personally meaningful to them. In addition, we provide a comprehensive benefits package including company-subsidized medical and dental coverage, vision coverage, life insurance, paid medical leave, and a 401k with employer match.<ul><li> 
While this position is remote, residency in one of the following states is required: CA, CT, FL, GA, IL, LA, NC, OR, PA, RI, SC, TX, VA, WA, WI, WY.</li></ul> 
This is a remote, exempt, full-time position at 40 hours per week, offering a compensation range of $84,000-$88,000 depending on experience. 
Application Process: In lieu of accepting cover letters, we've included application questions and the opportunity to share an example of your work. Through the answers, we hope to gain a better understanding of your connection to the mission and your personal writing style. To that end, we're asking all applicants to please refrain from using AI or automation tools (as helpful as they can be!) and to instead include answers in their own words. Thank you for your interest in Girls on the Run International! We look forward to reviewing your submission!</div>

Director of Digital Marketing

Pathfinders Advertising

<div>This is a remote role, but eligible candidates must reside in one of the following states: IN, MI, IL, OH, KY, TN, MN, MA, FL, GA, PA 
 
Occasional travel is required once per year for our annual summit in Mishawaka, IN or to client engagements. 
 
The anticipated salary range for this position is $80,000 to $120,000, depending on experience and qualifications, while our internal pay band for this role extends up to $140,000. 
Pathfinders, a full-service integrated marketing agency, is seeking a Digital Director who can see the big picture and bring people with them. At Pathfinders, we don&rsquo;t just deliver digital work; we help clients lead with it. As our Digital Director, you&rsquo;ll guide a talented team across web, UX, and digital strategy, helping shape the next chapter of how we connect people and brands. This is a leadership role for someone who can bring clarity to complexity and guide others through it. If you&rsquo;re reading closely, tell us one emerging digital trend you&rsquo;re watching in the final question (&quot;Is there anything else you'd like us to know about your experience?&quot;) of the application. We&rsquo;re always looking for leaders who think ahead. 
You might be a great fit if you:
<ul>
<li>Set the Tone: You bring energy and clarity into every conversation. Even when things get tough, you make work feel doable, not draining.</li>
<li>Own the Outcome: You don&rsquo;t just check boxes. You make sure the work connects to the bigger goal and moves projects forward.</li>
<li>Keep Growing: You stay curious, adapt quickly when things change, and see every challenge as a chance to get better.</li>
<li>We &gt; Me: You believe great work is a team sport. You give credit generously, assume positive intent, and celebrate shared wins.</li></ul> 


Get to know us at pathfind.com 
What you will do, in greater detail:
<ul>
<li>Provide creative and usability POV/recommendations on strategies, outputs, and other agency activities that are convincing and substantiated. 
</li>
<li>Work collaboratively with the Creative team to ensure brand and voice consistency. 
</li>
<li>Define and manage website roadmaps and feature backlogs to realize client goals and strategies.
</li><li>Serve as a development contact for clients, third-party vendors, technology partners and internal project stakeholders.
 
</li><li>Be a user experience expert while collaborating with account strategists, developers, visual designers, and/or copywriters to reach the best possible version of a website, email, blog post, etc. 
</li>
<li>Perform problem analyses - identify root causes, outline resolution options, and take appropriate actions to resolve problems.
 
Represent agency POVs in writing, formal presentations and informal client meetings, either remotely, or, when required, on-site at the PF Headquarters and/or client offices and other sites.
</li><li>Lead and/or build personas and CX/UX journey maps that leverage data and insights across key audience segments. 
</li>
<li>Conduct market research with techniques such as A/B testing to guide marketing and development strategies. 
</li>
<li>Monitor/interpret digital analytics, as well as participate in and ensure quality control of all team outputs. 
</li>
<li>Prepare and deliver presentations and pitches that support both project work and business development. 
</li>
<li>Collaborate with Account Services to develop estimates and overall implementation plans that assembles the right team for the project. 
</li>
<li>Maintain current working knowledge of computer related skills, software, and hardware to ensure channel marketing department and individual staff remain on the leading edge of essential technology and skills. 
</li>
<li>Present work internally and externally. 
</li>
<li>Attend all applicable required employee orientation, training, department quarterly meetings, and all-agency summits.</li></ul> 


What we&rsquo;d like to see in a strong candidate:
<ul>
<li>B.Sc./B.A. required</li>
<li>10+ years of related industry experience (creative agency, digital marketing or consulting)</li>
<li>3+ years of management experience</li>
<li>Proven development, digital experience</li>
<li>Expert understanding of the advertising industry as it relates to digital executions, including but not limited to responsive web design, APIs, database structure, lead nurturing, email, landing pages, user experience, content, SEO, etc.</li>
<li>An innate ability to simplify complex technology concepts to plan, prioritize and seamlessly integrate all moving parts to deploy successful solutions</li>
<li>Proven ability to be an innovative, creative, proactive, and self-directed team player who works in a fast-paced environment and meets deadlines</li>
<li>Understanding of the digital creative process / associated deliverables and be able to effectively communicate to internal stakeholders and clients including, but not limited to, requirements gathering, discovery/research, architecture, visual design, development, QA, content inventories, wireframes/prototypes, design comps, etc.</li>
<li>Understanding of digital best practices, from messaging hierarchy and subject lines to color selection</li>
<li>Excellent understanding of CMS and ecommerce platforms such as WordPress, Shopify, etc.</li>
<li>Experience working with marketing automation platforms such as Salesforce, Hubspot, Marketo</li>
<li>Proven experience using data and performance metrics to drive accountability and continuous improvement</li>
<li>Strong analytical and problem-solving skills</li>
<li>Expert knowledge of digital related technologies and trends 
</li>
<li>Experience with waterfall and agile methodologies 
</li>
<li>Ability to work in cross-functional teams in high pressure situations, with willingness to simultaneously tackle multiple projects and challenges</li></ul> 


What's in it for you?

At Pathfinders, we believe people do their best work when they&rsquo;re trusted, supported, and recognized. That&rsquo;s why we offer more than just competitive compensation. We&rsquo;ve built a total rewards philosophy around flexibility, performance, and long-term well-being. Our team enjoys the freedom to work remotely, generous time off (with employees averaging over six weeks annually), and opportunities to connect through our annual Summits. We cover a significant share of benefit costs, contribute to your HSA, and offer a 401(k) with automatic employer contributions (no employee contribution required). And because we believe great work should be rewarded, our quarterly bonus and profit-sharing programs reflect our commitment to shared success. 
We embrace diversity as an advantage and believe firmly in the power of inclusivity. We provide all qualified applicants with equal employment consideration without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran, or any other protected status.</div>

Reading Is Fundamental

<div>Position Overview:
<div>
Now Hiring: Director of Digital Marketing!</div><div></div><div> 
Full-Time | Exempt Position</div><div></div><div> 
Salary: $95k - 110k/yr</div><div></div><div> 
Job Summary</div><div></div><div> 
Reading Is Fundamental (RIF) is seeking a hands-on, strategic Director of Digital Marketing to join our team! This role reports to the Vice President of Marketing &amp; Partnerships and plays a pivotal role in shaping and executing RIF&rsquo;s digital marketing strategy. This position is responsible for defining the organization&rsquo;s digital marketing strategy, determine associated KPIs and goals, managing and optimizing our digital strategy across platforms to drive awareness, engagement, and conversions. You will lead email marketing, SEO/organic strategy, social media, AI search readiness, Google Ad Grants campaigns, paid digital advertising, content planning for web and blog channels, and the development of an integrated digital marketing calendar to align marketing, program, and development goals. 
The ideal candidate combines digital marketing expertise and strategic vision with hands-on execution including exemplary writing and communication skills, with strong experience in stakeholder management, engagement marketing, and data analysis with the ability to leverage data-driven insights to optimize marketing outcomes. This role requires a collaborative professional adept at working across teams and with external partners to achieve measurable results and further RIF&rsquo;s mission.</div><div></div><div> 
What&rsquo;s in It for You</div><ul><li>
Medical, dental, and vision insurance.</li><li>
Basic life insurance plan.</li><li>
403(b) retirement savings plan.</li><li>
Paid time off (PTO), including vacation, personal time, and bereavement leave.</li><li>
13 paid holidays annually.</li><li>
Short-term disability (STD) and long-term disability (LTD) coverage.</li><li>
Hybrid work environment (Onsite 3x a week).</li></ul><div>
What You&rsquo;ll Do</div><div></div><div> 
Search Optimization</div><ul><li>
Lead strategy and execution for SEO, organic search, and AI search optimization to enhance discoverability and engagement across departments.</li></ul><div>
Digital Advertising</div><ul><li>
Plan and execute paid digital advertising campaigns across platforms (e.g., Google, Meta, LinkedIn), optimizing for ROI and impact.</li><li>
Manage Google Ad Grants campaigns, ensuring full compliance and strategic utilization of grant funds.</li><li>
Oversee App Store keyword strategy.</li></ul><div>
Content and Web Marketing</div><ul><li>
Manage the scheduling, production, and optimization of web promotional content aligned with organizational priorities.</li><li>
Develop and maintain a content calendar for the RIF blog, including writing, editing, and collaborating with internal and external contributors.</li><li>
Ensure all digital content reflects RIF&rsquo;s brand voice, values, and literacy mission.</li></ul><div>
Email Marketing</div><ul><li>
Serve as the primary liaison to RIF&rsquo;s email marketing agency, supporting execution and performance of email marketing campaigns.</li><li>
Collaborate with stakeholders to optimize campaigns for mission, content, impact, and awareness goals.</li></ul><div>
Analytics and Insights</div><ul><li>
Monitor and analyze marketing performance using tools like Google Analytics and platform-specific dashboards.</li><li>
Translate data into actionable insights and recommendations to improve campaign effectiveness.</li></ul><div>
SMS</div><ul><li>
Lead the development and execution of SMS marketing campaigns that support key organization goals (e.g., promotions, product launches, engagement).</li><li>
Monitor SMS performance metrics (open rates, click-throughs, conversions) and adjust strategy based on data-driven insights.</li></ul><div>
Digital Marketing Calendar and Integration</div><ul><li>
Develop and manage an integrated digital marketing calendar to align activities across departments.</li><li>
Serve as the digital marketing liaison between teams to ensure a unified voice and brand strategy.</li><li>
Coordinate with digital product managers to help drive strategic outcomes.</li></ul><div>
Social Media</div><ul><li>
Oversee the brand&rsquo;s social media strategy across all relevant platforms.</li><li>
Lead content planning and oversee the creation of engaging, on-brand posts that drive engagement and support marketing goals.</li></ul><div>
What You&rsquo;ll Need</div><ul><li>
Bachelor&rsquo;s degree in marketing, communications, or a related field.</li><li>
8&ndash;10 years of digital marketing experience, preferably in a nonprofit or mission-driven environment.</li><li>
Demonstrated digital marketing expertise with deep experience in SEO, SEM, Google Ad Grants,social media, and paid digital media.</li><li>
Strong understanding of AI search tools and trends in digital discoverability.</li><li>
Proficiency in Google Analytics and digital advertising platforms.</li><li>
Exceptional project management skills with the ability to manage multiple deadlines and priorities.</li><li>
Excellent written and verbal communication skills with the ability to craft strong brand messaging aligned for diverse audiences.</li><li>
Excellent analytical skills with the ability to analyze campaign performance data, and apply insights to optimize future strategies</li><li>
Passion for literacy, educational opportunities, and making a social impact through meaningful digital engagement.</li></ul><div>
Who We Are</div><div></div><div> 
Reading Is Fundamental (RIF) is the nation&rsquo;s leading children&rsquo;s literacy nonprofit. We focus on disrupting the U.S. literacy crisis by bringing the joy of reading to children to create skilled readers. By bringing books and reading resources to kids, we inspire the joy of reading, sparking imaginations and possibilities that put children on a path to reading proficiency.</div><div> 
</div><div>Visit us at www.rif.org</div>
Pay range: USD $95,000.00 - USD $110,000.00 /Yr.</div>

DigitalOcean

<div>
 Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you&rsquo;ll find your place here. We value winning together&mdash;while learning, having fun, and making a profound difference for the dreamers and builders in the world.
 
 
 Cloudways&mdash;our managed web hosting division, offers powerful cloud hosting solutions for growing digital businesses of all sizes. Our core brand tenets of simplicity, choice, ease of use, and reliability drive our commitment to helping users innovate on behalf of their customers through the power of the cloud. Now, we&rsquo;re looking for a
 
 Senior Director of Digital Marketing
 
 to help shape how we future-proof our digital properties.
 
 
 This role is aligned to the Cloudways business unit. You will own the vision and strategy for the Cloudways website, optimizing web marketing operations to drive customer acquisition and revenue growth through self-serve and product-led growth (PLG). This is a senior-level role with complete ownership of our go-to-market engine (i.e. our website), requiring you to bring deep technology marketing (Martech) and digital user experience strategies across the full acquisition funnel. Using your knowledge of SaaS technology and/or eCommerce GTM models, you will identify customer lifecycle tactics to scale user conversion, encourage product adoption, and build customer loyalty through cost effective growth strategies.
 
 
 As the leader of our digital marketing function, you will manage the team responsible for conversion rate optimization, online pre-sales engagement, email marketing programs, and customer lifecycle marketing initiatives, reporting directly to the VP of Marketing. You will work within a cross-functional Marketing, Product, and Engineering matrix to ensure our website and digital properties are equipped to deliver a seamless customer user experience, grow online sales, and move prospects through the sign-up to conversion funnel, while tightly monitoring core business KPIs.
 
 
 
 What You'll Be Doing
 
 
 
 <ul>
 <li>
 Single-threaded owner of the Cloudways website, using data-driven insights to scale user acquisition and revenue growth aligned to PLG principles.
 </li>
 <li>
 Develop and execute data-driven digital marketing strategies to enhance the entire customer lifecycle, from acquisition to advocacy.
 </li>
 <li>
 Champion experimentation, utilizing analytics, A/B testing, and marketing automation tools to drive user engagement and increase conversion funnel success.
 </li>
 <li>
 Uncover opportunities for automation and AI to help streamline existing processes and resolve points of friction within the user journey.
 </li>
 <li>
 Oversee the design and optimization of email marketing and digital customer engagement programs to nurture prospects, improve conversion and server launch rates.
 </li>
 <li>
 Research and identify opportunities by evaluating the needs of the business and monitoring trends in the competitive context to find the platforms, tools, and technologies that can modernize our Martech stack.
 </li>
 <li>
 Directly own reporting, ensuring high-quality analysis and effective communication of results to leadership in a clear and transparent way.
 
 
 </li>
 </ul>
 
 What You&rsquo;ll Add To Cloudways
 
 
 
 <ul>
 <li>
 15+ years of global marketing experience managing a digital function, ideally in the SaaS, cloud technology, or web hosting sectors.
 </li>
 <li>
 In-depth understanding of PLG in the context of how to scale a fast-moving online business.
 </li>
 <li>
 Extensive experience with vetting, onboarding, and managing web CMS, Martech and CRM solutions. Familiarity with WordPress, Mixpanel, Hotjar, and GA4 is a bonus.
 </li>
 <li>
 Solid budget management and commercial acumen, with the ability to dive deep into financial metrics to make data-oriented decisions.
 </li>
 <li>
 A high EQ leader who enjoys collaborating cross-functionally to accomplish shared goals and who is invested in coaching team members to learn and grow.
 </li>
 <li>
 Able to effectively communicate nuanced ideas with clarity, setting clear expectations for what needs to be achieved and why.
 </li>
 <li>
 A &lsquo;player-coach&rsquo; mentality.
 
 
 </li>
 </ul>
 
 What We&rsquo;ll Expect From You
 
 
 
 <ul>
 <li>
 An ability to identify and capitalize on growth opportunities, continuously testing and refining web marketing strategies.
 </li>
 <li>
 Strong problem-solving skills, with a focus on commercial outputs and revenue optimization. Able to deliver against expectations on-time and within budget.
 </li>
 <li>
 A data-driven approach to decision-making and a passion for extracting insights from complex data sets.
 </li>
 <li>
 An eagerness to mentor and guide team members, fostering a collaborative and high-performance culture.
 </li>
 <li>
 Comfortable working with OKR frameworks for goal setting and performance monitoring.
 
 
 </li>
 </ul>
 
 Why You&rsquo;ll Like Working for DigitalOcean
 
 
 
 <ul>
 <li>
 We innovate with purpose. You&rsquo;ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.
 </li>
 <li>
 We prioritize career development. At DO, you&rsquo;ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
 </li>
 <li>
 We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
 </li>
 <li>
 We reward our employees. The salary range for this position is based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
 </li>
 <li>
 We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
 </li>
 <li>
 This is a remote role
 
 
 </li>
 </ul>
</div>

Senior Director of Digital Marketing

DIHO CONSULTING U.S.A.

DIHO USA is currently looking for a digital marketing director to work a hybrid position. Our client offers one of the largest and broadest selections of structural steel products. In this position, you'll play a key role as part of the marketing team, working closely with company leadership and sales to expand and optimize our marketing efforts. Those that apply should have 6+ years of experience in digital marketing and a proven track record at a Business-to-Consumer company of developing and executing successful campaigns and marketing endeavors. You will be responsible for creating and implementing digital marketing strategies across Google, Microsoft, Email/CRM and all social channels to increase brand awareness, generate leads, and drive sales.The ideal candidate should be very comfortable working autonomously, managing their workload and deadlines without significant direction, and also comfortable working across the organization and closely with the sales team to collect information and inputs from various stakeholders.Key Responsibilities: Development, Execution, Monitoring, Tracking and Optimization of all Digital Marketing Efforts, Campaigns and AdRequired qualifications<ul><li>Content Creation: In conjunction with another team member that will solely be focused on content creation, you'll work together to develop high-quality content, including ads, blog posts, articles, social media content, and email campaigns.</li><li>Social Media Management:</li><li>Manage and engage with our social media channels to build brand awareness and foster community.</li><li>SEO and SEM: Optimize paid advertising campaigns to improve search engine rankings and drive organic and paid traffic.</li><li>Work together with website support to further optimize our SEO.</li></ul>Email Marketing: Creation: In conjunction with another team member that will solely be focused on content creation, you'll work together to create and execute effective email marketing campaigns to nurture leads and drive conversions.<ul><li>Analytics and Reporting: Track and analyze website traffic, social media metrics, and campaign performance to measure ROI and make data-driven decisions. Share monthly reports with company leadership.</li><li>Stay Updated on Industry Trends: Stay informed about the latest digital marketing trends and technologies to ensure our strategies remain competitive.</li><li>Bachelor's degree in marketing, communications, or a related field</li></ul>6+ years of experience in digital marketing<ul><li>Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing</li><li>Ecomm experience preferred</li><li>Proficiency in using digital marketing tools (e.g., Google Analytics, Google Ads, social media platforms)</li><li>Excellent written and verbal communication skills</li><li>Strong analytical and problem-solving skills</li><li>Ability to work independently and as part of a team</li><li>Passion for the steel industry is a plus</li><li>Competitive salary and benefits</li><li>Opportunity to be hands-on and lead digital marketing projects</li></ul>Seniority Level - DirectorSkills<ul><li>Social Media Marketing</li><li>Google Analytics</li><li>Analytics</li><li>Marketing Campaign Management</li><li>Creative Content Creation</li><li>Reporting &amp; Analysis</li><li>Brand Awareness</li><li>Google Ads</li><li>Email Marketing</li><li>Social Media Advertising</li><li>Search Engine Marketing (SEM)</li><li>Search Engine Optimization (SEO)</li><li>Bachelor's Degree or at least 4 years of experience at a BTB and/or BTC company.</li></ul>Job Type: Full-timePay: $90,000.00 - $110,000.00 per yearBenefits:<ul><li>Health insurance</li><li>Paid time off</li></ul>Work Location: Hybrid remote in Houston, TX 77008

Digital Marketing Director

Indian School of Business

<div>
 
 
 Job Title: Associate Director &ndash; Digital Marketing
 
 
 
 
 Location
 
 : Hyderabad | Department: Marketing &amp; Communications
 
 
 
 Reporting To
 
 : Senior Associate Director &ndash; Marketing
 
 
 
 Role Type
 
 : Full-time
 
 
 
 
 
 
 Role Overview
 
 
 
 The Indian School of Business (ISB) is seeking a results-oriented digital marketing leader to drive high-impact performance and brand campaigns for its Advanced and Flagship Admissions (AFA) portfolio. This role will also anchor SEO strategy across key digital assets, lead digital promotions for institutional events, and enable collaboration across internal teams and digital agencies. The ideal candidate brings a strong analytical mindset, deep expertise in paid media, and a collaborative leadership style.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 1. Performance Marketing &ndash; AFA
 
 
 <ul>
 <li>
 Plan and execute ROI-driven digital campaigns across Google, Meta, LinkedIn, and other platforms for AFA programs (PGP, YL, PGP PRO, PGP MAX, MFAB)
 </li>
 <li>
 Optimize campaigns to maximize MQLs and improve SQLs, while driving efficiency in CPL and CPSQL.
 </li>
 <li>
 Provide inputs on creatives, messaging, and landing page UX for better conversion outcomes
 </li>
 </ul>
 
 
 
 
 
 2. Brand Campaigns
 
 
 <ul>
 <li>
 Design and execute brand visibility and positioning campaigns for all programmes
 </li>
 <li>
 Drive high-funnel engagement through awareness initiatives aligned to admissions seasonality
 </li>
 <li>
 Work with creative and content teams to ensure brand consistency across channels
 </li>
 </ul>
 
 
 
 
 
 3. SEO Strategy &amp; Execution
 
 
 <ul>
 <li>
 Lead SEO audits and roadmap implementation across ISB.edu, Executive Education (EE), Digital Learning (DL).
 </li>
 <li>
 Monitor keyword rankings, optimize content structure, and collaborate with IT/Content for crawlability and discoverability
 </li>
 <li>
 Track organic traffic performance and recommend tactical and structural improvements
 </li>
 </ul>
 
 
 
 
 
 4. Event-Based Promotions
 
 
 <ul>
 <li>
 Run digital paid promotions for school-wide and AFA-specific events
 </li>
 <li>
 Ensure timely campaign launches, with strong tracking of registrations and conversion to attendance
 </li>
 <li>
 Work closely with Admissions and Events teams to align messaging and goals
 </li>
 </ul>
 
 
 
 
 
 5. Stakeholder &amp; Team Management
 
 
 <ul>
 <li>
 Collaborate with internal teams (Brand, Content, IT, Admissions) and external agencies to ensure consistent delivery
 </li>
 <li>
 Manage digital team members and provide support in campaign tracking, execution, and optimization
 </li>
 <li>
 Drive operational excellence across all digital marketing workstreams
 </li>
 </ul>
 
 
 
 
 
 Key Metrics / KPIs
 
 
 <ul>
 <li>
 MQLs, SQLs, CPL, CPSQL, L2A, L2S, Organic Lead Share
 </li>
 <li>
 Brand impressions, engagement, video views, website visits
 </li>
 <li>
 Organic traffic growth, keyword rank movement
 </li>
 <li>
 Event registration-to-attendance ratio, campaign go-live adherence
 </li>
 <li>
 Internal stakeholder feedback and team delivery consistency
 </li>
 </ul>
 
 
 
 
 
 Candidate Profile
 
 
 
 
 Experience &amp; Skills
 
 
 <ul>
 <li>
 10&ndash;15 years of experience in digital marketing, with strong expertise in performance campaigns and SEO
 </li>
 <li>
 Proven ability to drive full-funnel digital strategies across paid and organic channels
 </li>
 <li>
 Hands-on experience with ad platforms (Google, Meta, LinkedIn), SEO tools (SEMrush, Screaming Frog), and CRM/automation tools
 </li>
 <li>
 Strong analytical, cross-functional coordination, and stakeholder management skills
 </li>
 <li>
 Exposure to higher education or premium B2C categories is preferred
 </li>
 </ul>
 
 
 
 
 
 Attributes
 
 
 <ul>
 <li>
 Strategic thinker with attention to detail
 </li>
 <li>
 Highly organized, data-driven, and outcome-focused
 </li>
 <li>
 Collaborative leadership style with a bias for execution
 </li>
 </ul>
 
 
</div>

Associate Director - Performance Marketing

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