director of integrated marketing

Fellow

<div><p><b>About Fellow</b></p>
<p>
We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.&trade;</p>
<p><b>
About the Role</b></p>
<p>
We're looking for a <b>Senior Manager or Director of Integrated Marketing</b> to lead the strategy, planning, and execution of cohesive, multi-channel marketing programs &mdash; including integrated campaigns, GTM calendar, Influencer Marketing, and PR. <b><i>We're hiring this role with flexibility on level; final title and compensation will be determined based on experience, scope of prior ownership, and demonstrated leadership.</i></b></p>
<p>
This role shapes how Fellow shows up culturally, socially, and publicly. You'll lead the earned + creator ecosystem, ensuring influencer partnerships, press strategy, and integrated campaigns work together to drive brand awareness, relevance, and business impact.</p>
<p>
You'll sit at the intersection of brand, growth, and storytelling &mdash; translating product innovation and creative ideas into integrated go-to-market plans across owned, earned, and paid channels. Whether you're stepping up into your first Director seat or you're an experienced Senior Manager ready to expand your scope, you'll find room here to do the best work of your career.</p>
<p><b><i>
This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.</i></b></p>
<p><b>
What You'll Do</b></p>
<p><b>
Integrated Strategy &amp; Planning</b></p>
<ul>
<li>Lead Fellow's integrated marketing strategy, aligning brand, product, influencer, PR, digital, retail, and performance channels.</li>
<li>Drive end-to-end campaign planning for product launches, seasonal moments, and key brand initiatives.</li>
<li>Develop integrated briefs that unify Creative, Influencer, PR, Performance, E-commerce, and Retail teams.</li>
<li>Define campaign objectives, KPIs, and success metrics across the full funnel.</li>
</ul>
<p><b>Influencer Marketing</b> (Direct Ownership)</p>
<ul>
<li>Lead Fellow's Influencer Program strategy and execution across platforms (Instagram, TikTok, YouTube, emerging channels).</li>
<li>Build and scale a tiered creator ecosystem (nano  macro  cultural tastemakers).</li>
<li>Oversee influencer sourcing, outreach, contracts, budgets, and usage rights.</li>
<li>Ensure influencer content aligns with Fellow's premium, minimalist, design-forward brand.</li>
<li>Partner with Performance Marketing to leverage creator content for paid amplification.</li>
<li>Track and optimize influencer performance across CPM, engagement, content value, and downstream impact.</li>
</ul>
<p><b>Public Relations</b> (Direct Ownership, Agency Management)</p>
<ul>
<li>Drive Fellow's PR strategy, positioning the brand at the intersection of design, lifestyle, coffee culture, and innovation.</li>
<li>Manage PR agency partners and/or internal resources.</li>
<li>Lead press strategy for product launches, brand moments, partnerships, and cultural initiatives.</li>
<li>Build and maintain strong media relationships across design, lifestyle, food &amp; beverage, and business outlets.</li>
<li>Ensure PR storytelling is integrated with influencer, social, and campaign narratives.</li>
</ul>
<p><b>Campaign Execution &amp; Budget Management</b></p>
<ul>
<li>Oversee execution of campaigns across owned, earned, and paid channels.</li>
<li>Ensure cohesive storytelling, timing, and messaging across influencer, PR, social, email, site, and retail.</li>
<li>Partner closely with Creative to bring campaigns to life with consistency and craft.</li>
<li>Drive flawless launch execution with clear timelines, milestones, and accountability.</li>
</ul>
<p><b>Performance &amp; Optimization</b></p>
<ul>
<li>Track integrated campaign performance, synthesizing insights across influencer, PR, and paid channels.</li>
<li>Balance brand health metrics (awareness, consideration, share of voice) with performance outcomes (traffic, conversion, revenue).</li>
<li>Optimize campaigns based on data, testing new formats, platforms, and creator/media strategies.</li>
<li>Build reporting frameworks that clearly communicate impact to leadership.</li>
</ul>
<p><b>Team &amp; Cross-Functional Leadership</b></p>
<ul>
<li>Manage 1+ direct reports and agency partners, with potential to grow the team over time.</li>
<li>Build scalable processes, playbooks, and calendars for integrated execution.</li>
<li>Serve as a key connector between Marketing, Creative, Product, E-commerce, Retail, and Operations.</li>
<li>Mentor and develop a high-performing, collaborative team.</li>
</ul>
<p><b>Qualifications</b></p>
<p><b>
Experience</b></p>
<ul>
<li>6&ndash;12+ years of experience in integrated marketing, brand marketing, or growth marketing.</li>
<li>Proven experience leading Influencer Marketing and PR for premium consumer brands.</li>
<li>Strong track record of launching products and scaling integrated, earned-led campaigns.</li>
<li>Experience managing budgets, teams, and agency partners.</li>
</ul>
<p><b>Skills &amp; Mindset</b></p>
<ul>
<li>Strategic, creative thinker with strong operational discipline.</li>
<li>Deep understanding of influencer ecosystems, media relations, and cultural marketing.</li>
<li>Strong creative instincts with a sharp eye for design and storytelling.</li>
<li>Data-driven and comfortable using insights to guide decisions.</li>
<li>Exceptional communicator, relationship builder, and people leader.</li>
<li>Thrives in fast-moving, highly collaborative environments.</li>
</ul>
<p><b>Bonus Points</b></p>
<ul>
<li>Experience in DTC or omnichannel retail.</li>
<li>Background in design-led, lifestyle, or premium home brands.</li>
<li>Passion for coffee, design, and elevating everyday rituals ️</li>
</ul>
<p><b>Why You'll Love This Role</b></p>
<ul>
<li>A creative, fast-moving environment where ideas turn into action</li>
<li>Competitive compensation including employee equity plan</li>
<li>Generous paid time off plan</li>
<li>401k with company contribution after 6 months of employment</li>
<li>Medical/dental/vision insurance</li>
<li>Better Yourself Wellness credit &amp; Better Your Community donation matching</li>
<li>Monthly Fitness Stipend</li>
<li>Summer Fridays</li>
<li>Paid Parental Leave</li>
<li>Generous discount on Fellow products</li>
<li>Best coffee anywhere</li>
</ul>
<p><b>Salary Range:</b> $160,000&ndash;$190,000 (final offer dependent on level and experience). Plus, bonus and equity package.</p>
<p><i>
Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.</i></p>
<p><i>
Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.</i></p></div><p></p>

Senior Manager / Director of Integrated Marketing

ST. MATTHEW'S HOUSE

<div>Description:
<p><b>
OUR CORE PURPOSE:</b></p><p>
As an expression of God&rsquo;s love in Southwest Florida, we are growing to ensure that no one experiencing hunger, homelessness or addiction is alone or without a pathway for their journey from crisis to contributor. Together with our partners and participants, we cultivate communities where people are progressively seen, accepted, challenged, and supported.</p><p><b>
GENERAL SUMMARY:
</b></p><p>The Director of Marketing &amp; Integrated Communications is a strategic, hands-on leader responsible for strengthening St. Matthew&rsquo;s House&rsquo;s brand, advancing fundraising and event efforts, supporting volunteer engagement, and driving awareness and revenue for our social enterprises. This role also supports internal departments including HR, Facilities, and Programs.</p><p>
This position blends <b>vision, storytelling, and execution</b>. The Director stewards SMH&rsquo;s Christ-centered mission story and ensures clear, compelling, and consistent messaging across Mission, Development, Events, and Social Enterprises. This leader not only connects campaigns across channels but helps define <i>what</i> story we tell and <i>how</i> it resonates with donors, clients, volunteers, customers, and the broader community.</p><p><b>
Key Responsibilities</b></p><p><b>
Leadership &amp; Team Development</b></p><ul><li>
Lead, coach, and manage a team of marketing professionals</li><li>
Establish clear workflows, deadlines, and accountability</li><li>
Drive projects from idea - plan - execution - completion</li><li>
Build a culture of excellence, momentum, and follow-through</li></ul><p><b>
Mission Storytelling &amp; Message Strategy</b></p><ul><li>
Define and steward SMH&rsquo;s holistic mission narrative</li><li>
Ensure messaging clarity around who we are, who we serve, and why it matters</li><li>
Apply story-driven frameworks to unify messaging across audiences</li></ul><p><b>
Integrated Marketing &amp; Brand Strategy</b></p><ul><li>
Design and execute multi-channel campaigns across brand, fundraising, events, and social enterprises</li><li>
Strengthen brand positioning, audience segmentation, and differentiation</li><li>
Maintain tone of voice and brand consistency across ministry and enterprise contexts</li></ul><p><b>
Fundraising, Events &amp; Social Enterprise Marketing</b></p><ul><li>
Partner with Development on donor communications and fundraising campaigns</li><li>
Drive event awareness, attendance, and engagement</li><li>
Support marketing strategies that grow traffic, revenue, and loyalty for Social Enterprises</li></ul><p><b>
Digital Platforms, AI &amp; Analytics</b></p><ul><li>
Oversee website strategy, SEO, social media, and digital advertising</li><li>
Use CRM tools (Virtuous preferred) for segmentation, execution, and reporting</li><li>
Champion modern tools, automation, analytics, and AI (Copilot and approved tools) to improve efficiency and output</li></ul>
Requirements:
<p>
 <b>Qualifications</b></p><p><b>
Required</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or related field</li><li>
5+ years of marketing experience with significant leadership responsibility</li><li>
Demonstrated ability to shape message strategy and execute integrated campaigns</li><li>
Strong project management, communication, and collaboration skills</li><li>
Mission-driven mindset and alignment with SMH Core Values: Helpful, Healing, Excellence, God-Honoring</li></ul><p><b>
Preferred</b></p><ul><li>
Master&rsquo;s degree</li><li>
Nonprofit, fundraising, or ministry communications experience</li><li>
Experience marketing retail, food service, or social enterprises</li></ul><p><b>
Additional Requirements</b></p><ul><li>
Ability to manage multiple projects and deadlines in a fast-paced environment</li><li>
Flexibility to work occasional nights/weekends and travel to SMH locations</li><li>
Valid Florida driver&rsquo;s license and required auto insurance. This role requires maintaining primary auto insurance minimum liability limits of $100,000/$300,000 bodily injury, $100,000 property damage or $300,000 combined single limit. Must be an approved St. Matthew's House driver.</li><li>
Ability to lift and operate production equipment (25lbs+)</li></ul></div>

Director Integrated Marketing/Communications

Whatnot

<div><h2 class="jobSectionHeader"><b>Join the Future of Commerce with Whatnot!</b></h2><p>
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.</p><p>
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.</p><p>
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.</p><h2 class="jobSectionHeader"><b>
Role</b></h2><p>
Whatnot is investing meaningfully in building a brand that matches the ambition &amp; scale of our community.</p><p>
We&rsquo;re hiring a senior leader to shape and scale our integrated brand efforts &mdash; developing breakthrough ideas and bringing them to life across every channel where our customers spend time.</p><p>
This role will lead large, multi-channel brand campaigns with budgets in the tens of millions, ensuring ideas translate seamlessly across digital, TV, OOH, audio, partnerships, unique partnerships with creators, and real-world activations.</p><p>
You will operate at the center of it all &mdash; connecting paid media, creative, measurement, finance, social, product marketing, product, and partnerships &mdash; ensuring our biggest ideas are cohesive, measurable, and built to scale.</p><p>
This role will begin as a hands-on leader and expand into building and leading a team over time.</p><h2 class="jobSectionHeader"><b><br>
What You&rsquo;ll Own</b></h2><p>
Integrated Brand Campaigns</p><ul><li><p>
Develop and scale breakthrough, culturally resonant brand platforms across channels.</p></li><li><p>
Lead fully integrated campaigns spanning digital, TV, OOH, audio, partnerships, creators, experiential.</p></li><li><p>
Own major/relevant cultural moments - Develop/execute our biggest ideas around tentpole moments such as The National and New York Comic Con.</p></li><li><p>
Ensure consistency of message and impact across paid, owned, earned, and experiential touchpoints.</p></li><li><p>
Translate big ideas into cohesive executions that travel seamlessly across formats, media types, and marketing channels.</p></li><li><p>
Build a consent and moments calendar that embed Whatnot into relevant places in culture and build both brand awareness and resonance with target audiences.</p></li><li><p>
Work internal and with agencies and creators to build content capabilities for the brand.</p></li></ul><p>
Cross - Functional Integration</p><ul><li><p>
Serve as the connective tissue across paid media, creative, analytics, finance, social, partnerships, and product marketing.</p></li><li><p>
Align teams around a shared campaign vision and ensure execution is coordinated and efficient.</p></li><li><p>
Partner closely with media and creative agencies to elevate and scale ideas.</p></li></ul><p>
Budget &amp; Scale</p><ul><li><p>
Manage and deploy brand budgets with discipline and ambition.</p></li><li><p>
Make informed investment decisions across channels to balance reach, resonance, and return.</p></li><li><p>
Build the systems and frameworks that enable brand efforts to scale over time.</p></li></ul><p>
Measurement &amp; Optimization</p><ul><li><p>
Define how success is measured across brand and business outcomes.</p></li><li><p>
Partner with analytics to implement rigorous brand lift, incrementality, and performance measurement frameworks.</p></li><li><p>
Continuously optimize creative and channel mix while protecting long-term brand equity.</p></li><li><p>
Connect integrated campaigns directly to measurable business impact.</p></li></ul><p>
Creative Leadership</p><ul><li><p>
Bring original thinking and strong creative instincts to campaign development.</p></li><li><p>
Manage agencies in partnership with our creative team to bring our biggest ideas to life.</p></li><li><p>
Elevate the quality of work across every channel.</p></li><li><p>
Champion ideas that break through while remaining grounded in strategy and results.</p></li></ul><p>
Build the Function</p><ul><li><p>
Start as a hands-on operator, driving briefs, timelines, reviews, and cross-functional alignment.</p></li><li><p>
Establish repeatable processes for integrated campaign development.</p></li><li><p>
Hire and develop a high-performing brand and integrated marketing team over time.</p></li></ul><h2 class="jobSectionHeader"><b><br>
You</b></h2><ul><li><p>
Significant experience launching and scaling multi-channel brand campaigns at meaningful budget levels.</p></li><li><p>
Doing so in high-growth environments, building the function as it scales.</p></li><li><p>
Deep expertise across digital, TV, OOH, audio, partnerships, and experiential activations.</p></li><li><p>
A track record of delivering measurable business impact from brand investment.</p></li><li><p>
Strong integration instincts &mdash; you understand how creative, media, measurement, and activations connect.</p></li><li><p>
Experience operating in high-growth, fast-paced environments.</p></li><li><p>
Ability to balance creative ambition with operational and analytical rigor.</p></li><li><p>
Comfort leading without formal authority and aligning diverse stakeholders.</p></li><li><p>
Builder mindset &mdash; energized by shaping and scaling something foundational.</p></li></ul><h2 class="jobSectionHeader"><b><br>
Benefits</b></h2><ul><li><p>
Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)</p></li><li><p>
Health Insurance options including Medical, Dental, Vision</p></li><li><p>
Work From Home Support</p><ul><li><p>
Home office setup allowance</p></li><li><p>
Monthly allowance for cell phone and internet</p></li></ul></li><li><p>
Care benefits</p><ul><li><p>
Monthly allowance on both food and wellness</p></li><li><p>
Annual allowance towards Childcare</p></li><li><p>
Lifetime benefit for family planning, such as adoption or fertility expenses</p></li></ul></li><li><p>
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally</p></li><li><p>
Monthly allowance to dogfood the app</p></li><li><p>
Parental Leave</p><ul><li><p>
16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.</p></li></ul></li></ul><h2 class="jobSectionHeader"><b>
EOE</b></h2><p>
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.</p><p>
Compensation Range: $240K - $285K</p></div>

Director of Brand and Integrated Marketing

Integrated Psychiatric Consultants

<div></div><div><div><div><div><div><div><div>Integrated Psychiatric Consultants (IPC) is a physician‑owned and physician‑led behavioral health group specializing in providing psychiatric staffing, clinical leadership, and integrated behavioral health services to hospitals, community mental health centers, residential programs, FQHCs, and outpatient facilities. IPC operates with a national reach and has 20+ years of experience coordinating behavioral‑health staffing and care models. The organization is headquartered at 7501 College Blvd, Suite 250, Overland Park, KS.</div>
<div></div><div><b>Job Purpose:</b></div>
<div>To develop and execute comprehensive content and social media marketing strategies that drive client and provider acquisition. This position is responsible for creating targeted marketing campaigns and developing content that positions Integrated Psychiatric Consultations (IPC) as a thought leader in the behavioral health staffing space.</div>
<div></div><div>Through collaboration with business development and recruitment teams, the role ensures marketing initiatives align with sales goals and enhances IPC&rsquo;s brand visibility. Additionally, this role focuses on continuous optimization of marketing efforts, reporting on performance, and utilizing CRM and automation tools to refine the client experience.</div>
<div></div><div><b>Reports to: </b>Director of Marketing</div>
<div><b>Compensation: </b>This is a part-time, paid internship (8-15 hours/week &mdash; $18.00 per hour)</div>
<div><b>Location:</b> Hybrid and<b> </b>Overland Park, KS 66210</div>
<div></div><div>Main Responsibilities:</div>
<ul><li>Under the guidance of Director of Marketing, develop and implement comprehensive marketing strategies to align with IPC&rsquo;s business goals and drive client acquisition, retention, and engagement.</li>
<li>Create and implement marketing campaigns across digital channels.</li>
<li>Create content for both B2B and B2C audiences, particularly in the behavioral health space, promoting IPC as a thought leader in the industry.</li>
<li>Create short-form and long-form content that showcases IPC&rsquo;s culture and services (examples: day-in-the-life videos, behind-the-scenes office features, employee spotlights, client partnership highlights).</li>
<li>Plan and maintain a content calendar in coordination with the Director of Marketing and our marketing team.</li>
<li>Capture, edit, and publish still and video content for platforms such as LinkedIn, Instagram, TikTok, YouTube Shorts, and Facebook; write compelling captions and on-screen scripts.</li>
<li>Ensure all content aligns with IPC&rsquo;s brand guidelines; obtain approvals as needed.</li>
<li>Coordinate and schedule client testimonial activities (outreach, pre-interview questions, scheduling, basic filming, and gathering approvals/assets).</li>
<li>Repurpose existing marketing materials (blogs, case studies, whitepapers, service pages) into social-ready content.</li>
<li>Monitor social channels, engage thoughtfully with IPC&rsquo;s audience, and escalate inquiries appropriately.</li>
<li>Track performance metrics (reach, engagement, clicks, follower growth) and provide simple reports and insights to the team.</li>
<li>Collaborate with internal teams to build collateral and deliverables, and content for deployment and distribution.</li>
<li>Maintain an organized library of assets (b-roll, images, templates, and other assets) for efficient reuse.</li>
</ul>
<div></div><div>Requirements:</div>
<ul><li>Meet deadlines and communicate progress clearly with the marketing team.</li>
<li>Understand and clearly communicate brand identity for IPC across communication channels.</li>
<li>Communicate between staff members of the marketing team (including remote specialists) and other departments at IPC (remote and on-site).</li>
<li>Demonstrate professionalism when handling internal and external materials related to IPC's clients and providers.</li>
<li>Show initiative, curiosity, and a willingness to learn new tools and platforms.</li>
<li>Willingness to learn and innovate with Marketing automation and AI-assisted tools.</li>
<li>Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, PR, Digital Media, Graphic Design, or a related field.</li>
<li>Demonstrated content creation skills and proficiency with common tools (e.g., Canva, CapCut, Adobe Create Suite, or similar).</li>
<li>Strong writing and editing skills with a clear, professional tone; comfortable crafting captions, headlines, and basic scripts.</li>
<li>Familiarity with social media best practices and trends across LinkedIn, Instagram, TikTok, YouTube, and Facebook; understanding of B2B audiences is a plus.</li>
<li>Excellent time management, organization, and attention to detail; able to manage a content calendar and meet deadlines.</li>
<li>Strong interpersonal skills and professionalism when coordinating with clients and vendors.</li>
<li>(Hybrid schedule) Ability to work on-site in Overland Park, KS/events may be required.</li>
</ul>
<div></div><div>To apply: Email with resume and cover letter at marketing@integrated-pc.com</div></div></div></div></div></div></div><p></p>

Paid Marketing Internship

New York University

<div>Position Summary:
<div><b>
Applications are welcome from all qualified candidates. In line with UAE regulations, Emirati candidates are encouraged to apply.</b></div><div></div><div><br>
New York University Abu Dhabi (NYUAD) seeks to appoint a Director of Marketing, Executive and Professional Education reporting to the Vice Provost, Executive &amp; Professional Education.</div><div></div><div><br>
The Director of Marketing provides strategic leadership for the marketing, brand positioning, and demand-generation strategy for the Office of Executive and Professional Education (OEPE) at NYU Abu Dhabi. Supporting four program verticals&mdash;Executive Education Custom Programs, Professional and Executive Master&rsquo;s Degrees, High School Programs, and Community &amp; Open Enrollment Classes&mdash;the role ensures the development and execution of integrated marketing initiatives that drive inquiries, applications, and enrollments across regional and international markets. Reporting to the Vice Provost of Executive and Professional Education, the Director of Marketing is responsible for shaping and implementing data-driven marketing strategies that strengthen NYU Abu Dhabi&rsquo;s market position in executive and professional education. The role oversees marketing strategy, digital engagement, brand development, vendor and agency partnerships, and the effective use of CRM and marketing technologies to support a seamless inquiry-to-enrollment journey. As the senior marketing leader for OEPE, the Director ensures marketing investments are aligned with institutional priorities and program growth objectives while delivering measurable outcomes in lead generation, conversion rates, brand visibility, and market penetration across Abu Dhabi, the UAE, the GCC, and international markets.</div><div></div><div><b><br>
Key Responsibilities:</b></div><div></div><div><i><br>
Marketing Strategy &amp; Lead Generation</i></div><ul><li>
Lead the development and execution of a comprehensive marketing strategy for the Office of Executive and Professional Education across all four program verticals</li><li>
Build annual and multi-year marketing plans aligned with program growth, enrollment objectives, and institutional priorities</li><li>
Drive lead generation through digital advertising, strategic partnerships, events, and regional outreach initiatives</li><li>
Oversee the marketing funnel from awareness through inquiry, application, and enrollment, ensuring marketing activities support sustainable growth and measurable outcomes</li></ul><div></div><div><i><br>
Digital, Brand &amp; Content Strategy</i></div><ul><li>
Lead OEPE&rsquo;s digital media and brand strategy, including SEO, paid media, social media, and content marketing initiatives</li><li>
Oversee the creation of high-impact and dynamic website content for all program verticals</li><li>
Develop program collateral including brochures, viewbooks, custom client pitch decks, and testimonials</li><li>
Strengthen NYUAD&rsquo;s executive education thought leadership presence through blogs, webinars, faculty-led panels, and digital content initiatives</li></ul><div></div><div><i><br>
Data, Analytics &amp; Systems</i></div><ul><li>
Establish a data-informed marketing approach that supports strategic decision-making and continuous improvement across marketing initiatives</li><li>
Track, analyze, and report on marketing performance across the full funnel, including lead generation, conversion rates, cost of acquisition (CAC), and return on investment (ROI)</li><li>
Implement and manage CRM and marketing automation systems to support inquiry-to-enrollment workflows and improve operational efficiency</li><li>
Develop dashboards and reports to provide insights to leadership and support evidence-based marketing strategies</li><li>
Develop and manage the division&rsquo;s website to ensure an effective and engaging digital presence</li></ul><div></div><div><i><br>
Partnerships, Events &amp; External Engagement</i></div><ul><li>
Develop regional and international partnerships that support lead generation, co-marketing opportunities, and expanded market reach</li><li>
Lead participation in regional and international education fairs and recruitment events to promote NYUAD&rsquo;s executive and professional education offerings</li><li>
Manage thought leadership events including faculty panels, executive briefings, and webinars</li><li>
Coordinate with University Communications on media engagement, brand identity, and reputation management</li></ul>
Qualifications:
<div><b>
Qualifications:</b></div><div><b><br>
Required Education</b></div><ul><li>
Master's Degree in one of the following (or a closely related field):<ul><li>
Marketing</li><li>
Business Administration (MBA)</li><li>
Communications / Strategic Communications</li><li>
Strategy</li><li>
Higher Education Administration</li><li>
Public Relations / Integrated Marketing</li><li>
Data / Analytics / Digital Marketing/marketing analytics concentration</li></ul></li></ul><div><b>
Required Experience</b></div><ul><li>
10+ years of progressive marketing leadership experience</li><li>
Demonstrated success driving enrollment growth in higher education or executive education</li><li>
Experience working in the GCC, particularly the UAE</li><li>
Experience managing large marketing budgets and agencies</li><li>
Experience building digital-first, data-driven marketing organizations</li><li>
Core Knowledge Areas<ul><li>
Executive education and professional education markets</li><li>
Higher education marketing and enrollment strategy</li><li>
Digital marketing, SEO, paid media, and content strategy</li><li>
Brand positioning and storytelling</li><li>
CRM, marketing automation, and funnel management</li></ul></li><li>
Skills<ul><li>
Strategic marketing leadership</li><li>
Campaign design and execution</li><li>
Data analytics and performance reporting</li><li>
Vendor and agency management</li><li>
Budgeting and financial planning</li><li>
Executive communication and presentation</li><li>
Stakeholder and partnership development</li></ul></li><li>
Abilities<ul><li>
Build and scale high-performance marketing teams</li><li>
Translate institutional strategy into market-facing narratives</li><li>
Operate in a fast-paced, entrepreneurial environment</li><li>
Work cross-functionally across academic and administrative units</li><li>
Represent NYUAD with executive presence and credibility</li></ul></li></ul><div><b>
Preferred Education</b></div><ul><li>
Master's Degree with a concentration in Marketing, Strategy, or International Business</li><li>
Master's Degree Integrated Marketing, Digital Marketing, or Marketing Analytics</li><li>
Graduate qualification (certificate/diploma) in:<ul><li>
Digital Performance Marketing (paid media, conversion optimization)</li><li>
SEO / Content Strategy</li><li>
CRM / Marketing Automation (Salesforce, HubSpot, Slate, etc.)</li><li>
Coursework or executive education in GCC/UAE market strategyor higher-ed enrollment management</li></ul></li></ul><div><b>
Preferred Experience</b></div><ul><li>
Marketing knowledge of executive education, professional master&rsquo;s, or corporate learning programs at a previous institution of higher education</li><li>
Expertise in B2B, government, and enterprise marketing</li><li>
Deep understanding of GCC and international student markets</li><li>
Advanced CRM and marketing automation expertise</li>
Strong regional media and agency networks<br>
<li>
</li></ul>
Additional Information:
<div>
NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program in the Arts, Sciences, Social Sciences, Humanities, and Engineering. NYU Abu Dhabi, NYU New York, and NYU Shanghai, form the backbone of NYU&rsquo;s global network university, an interconnected network of portal campuses and academic centers across six continents that enable seamless international mobility of students and faculty in their pursuit of academic and scholarly activity. This global university represents a transformative shift in higher education, one in which the intellectual and creative endeavors of academia are shaped and examined through an international and multicultural perspective. As a major intellectual hub at the crossroads of the Arab world, NYUAD serves as a center for scholarly thought, advanced research, knowledge creation, and sharing, through its academic, research, and creative activities.</div></div>

Director of Marketing, Executive and Professional Education - Office of Executive Education

MCG Talent

<div>
 <p>
  <strong>
   About the Client
  </strong>
 </p>
 <p>
  Our client is a leading global marketing and communications network with a strong footprint across the Middle East. Known for delivering integrated, data-driven, and creatively led solutions, the organization partners with some of the region&rsquo;s most prominent brands and institutions.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   The Role
  </strong>
 </p>
 <p>
  Our client is seeking a commercially driven and strategically minded Managing Director to lead and expand operations in Saudi Arabia. This role requires a seasoned leader with deep market expertise, strong client relationships, and a proven track record of driving growth within the Kingdom.
 </p>
 <p>
  <br/>
 </p>
 <p>
  The Managing Director will be responsible for overseeing business performance, leading multidisciplinary teams, strengthening client partnerships, and positioning the agency as a market leader in KSA.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <strong>
   Strategic Leadership
  </strong>
 </p>
 <ul>
  <li>
   Define and execute the agency&rsquo;s vision and growth strategy in Saudi Arabia aligned with regional and global objectives
  </li>
  <li>
   Identify new business opportunities, partnerships, and revenue streams within the KSA market
  </li>
  <li>
   Act as a senior advisor to clients on brand, communications, and transformation strategies
  </li>
 </ul>
 <p>
  <strong>
   Business Growth &amp; Commercial Performance
  </strong>
 </p>
 <ul>
  <li>
   Drive revenue growth, profitability, and overall financial performance
  </li>
  <li>
   Lead new business development efforts, including pitching and client acquisition
  </li>
  <li>
   Expand and diversify the client portfolio across key sectors in Saudi Arabia
  </li>
 </ul>
 <p>
  <strong>
   Client Leadership
  </strong>
 </p>
 <ul>
  <li>
   Build and maintain strong relationships with C-level stakeholders and key decision-makers
  </li>
  <li>
   Ensure delivery of high-quality, integrated marketing and communications solutions
  </li>
  <li>
   Champion client satisfaction, retention, and long-term partnerships
  </li>
 </ul>
 <p>
  <strong>
   Operational Excellence
  </strong>
 </p>
 <ul>
  <li>
   Oversee day-to-day operations, ensuring efficiency, scalability, and delivery excellence
  </li>
  <li>
   Implement best practices across processes, governance, and performance management
  </li>
  <li>
   Ensure alignment with regional and global standards
  </li>
 </ul>
 <p>
  <strong>
   Team Leadership &amp; Culture
  </strong>
 </p>
 <ul>
  <li>
   Lead, inspire, and develop a high-performing team across strategy, creative, and client servicing
  </li>
  <li>
   Foster a collaborative, innovative, and performance-driven culture
  </li>
  <li>
   Attract, retain, and mentor top talent in the Saudi market
  </li>
 </ul>
 <p>
  <strong>
   Market Expertise &amp; Representation
  </strong>
 </p>
 <ul>
  <li>
   Act as a key spokesperson and representative of the agency in Saudi Arabia
  </li>
  <li>
   Leverage deep understanding of local culture, consumer behavior, and regulatory landscape
  </li>
  <li>
   Stay ahead of industry trends, particularly in digital transformation, media, and communications
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Requirements
  </strong>
 </p>
 <ul>
  <li>
   12&ndash;18+ years of experience in advertising, marketing, or communications, with significant leadership exposure
  </li>
  <li>
   Proven experience leading business operations in Saudi Arabia or the GCC, with strong knowledge of the KSA market
  </li>
  <li>
   Demonstrated success in driving revenue growth and managing P&amp;L
  </li>
  <li>
   Strong network of senior client relationships within Saudi Arabia
  </li>
  <li>
   Experience leading integrated campaigns across creative, digital, media, and data
  </li>
  <li>
   Exceptional leadership, communication, and stakeholder management skills
  </li>
  <li>
   Entrepreneurial mindset with a hands-on, results-driven approach
  </li>
 </ul>
 <p>
 </p>
</div>


Managing Director (Creative and Advertising)

Confidential Government

<div>
 <p>
  <strong>
   Position:
  </strong>
  Marketing Director
 </p>
 <p>
  <strong>
   Location:
  </strong>
  Riyadh, Kingdom of Saudi Arabia
 </p>
 <p>
  <strong>
   Sector:
  </strong>
  Semi-Government / Public Sector
 </p>
 <p>
  <strong>
   Employment Type:
  </strong>
  Full-Time
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Summary
  </strong>
 </p>
 <p>
  We are seeking a strategic and results-driven
  <strong>
   Marketing Director
  </strong>
  to lead the development and execution of integrated marketing strategies that enhance brand positioning, stakeholder engagement, and public awareness. The role will drive marketing initiatives aligned with national priorities and organizational objectives, ensuring measurable impact and value creation.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Develop and execute comprehensive marketing strategies aligned with organizational goals.
  </li>
  <li>
   Lead brand positioning, campaigns, and market engagement initiatives across multiple channels.
  </li>
  <li>
   Oversee digital marketing, content strategy, media planning, and campaign execution.
  </li>
  <li>
   Analyze market trends, audience insights, and performance data to optimize marketing effectiveness.
  </li>
  <li>
   Collaborate with internal stakeholders to support programs, initiatives, and service offerings.
  </li>
  <li>
   Manage external agencies, vendors, and partnerships to ensure high-quality delivery.
  </li>
  <li>
   Establish and monitor marketing KPIs, budgets, and ROI.
  </li>
  <li>
   Ensure brand consistency across all communication and outreach platforms.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Core Requirements
  </strong>
 </p>
 <ul>
  <li>
   <strong>
    12&ndash;15+ years of experience
   </strong>
   in marketing, with at least 5 years in a leadership role.
  </li>
  <li>
   Proven experience in
   <strong>
    strategic marketing, brand management, and campaign leadership
   </strong>
   .
  </li>
  <li>
   Experience in
   <strong>
    government or semi-government sectors
   </strong>
   is highly preferred.
  </li>
  <li>
   Strong understanding of digital marketing, customer engagement, and data-driven marketing approaches.
  </li>
  <li>
   Excellent leadership, stakeholder management, and decision-making skills.
  </li>
  <li>
   Ability to translate strategy into execution and measurable outcomes.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Preferred Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s or Master&rsquo;s degree in
   <strong>
    Marketing, Business Administration, Communications, or related fields
   </strong>
   .
  </li>
  <li>
   Professional certifications in digital marketing, branding, or marketing strategy are a plus.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Technical &amp; Professional Skills
  </strong>
 </p>
 <ul>
  <li>
   Proficiency in marketing analytics tools, CRM platforms, and digital marketing systems.
  </li>
  <li>
   Strong knowledge of media planning, performance marketing, and content strategy.
  </li>
  <li>
   Ability to interpret data and generate actionable insights.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Languages
  </strong>
 </p>
 <ul>
  <li>
   <strong>
    English: Fluent (written and spoken)
   </strong>
  </li>
  <li>
   <strong>
    Arabic: Professional proficiency preferred
   </strong>
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Personal Attributes
  </strong>
 </p>
 <ul>
  <li>
   Strategic thinker with a creative and innovative mindset.
  </li>
  <li>
   Strong leadership presence with the ability to inspire and guide teams.
  </li>
  <li>
   Results-oriented with strong business acumen.
  </li>
  <li>
   Adaptable and capable of managing multiple priorities in a dynamic environment.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Application Process
  </strong>
 </p>
 <p>
  Interested candidates are invited to submit:
 </p>
 <ul>
  <li>
   Updated CV
  </li>
  <li>
   Portfolio or examples of key marketing campaigns (if available)
  </li>
 </ul>
 <p>
 </p>
</div>


Marketing Director

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