director of marketing analytics

Perdoceo Education Corporation

<div><p>The <b>Director of Marketing Analytic</b>s leads a small, high-performing team responsible for transforming marketing and student data into actionable insights that drive enrollment growth and improve ROI. This role combines strategic oversight with hands-on analysis, requiring expertise in data extraction, modeling, and visualization. The Director will analyze complex datasets, identify performance drivers, and communicate findings that influence key marketing and business decisions. The position requires proficiency in SQL, dashboard development, and translating analytical results into clear recommendations for leadership.</p>
<p><b>
PRINCIPAL DUTIES &amp; RESPONSIBILITIES</b></p>
<p><b>
Analytics Leadership &amp; Collaboration</b></p>
<ul>
<li>Lead and mentor a small team of analysts, setting priorities, guiding analysis, and developing skills.</li>
<li>Partner with marketing, admissions, and operations leaders to identify high-impact analytic opportunities that improve acquisition and retention performance.</li>
<li>Translate business challenges into analytical questions and actionable insights.</li>
<li>Present findings to non-technical audiences, connecting data insights to business outcomes.</li>
</ul>
<p><b>Hands-On Analysis &amp; Modeling</b></p>
<ul>
<li>Perform advanced analyses of student lifecycle and marketing funnel data to identify key growth levers.</li>
<li>Build predictive and behavioral models to improve targeting, conversion, and retention.</li>
<li>Manage experimentation and A/B testing frameworks to optimize channel performance.</li>
<li>Develop and maintain dashboards and performance reports for executives and marketing teams.</li>
</ul>
<p><b>Marketing Performance &amp; Optimization</b></p>
<ul>
<li>Partner with media and web teams to ensure complete tracking across campaigns, websites, and channels.</li>
<li>Analyze paid and organic channel data (Google Ads, Meta, programmatic, email, SEO, etc.) to measure ROI and recommend optimizations.</li>
<li>Work closely with the web analyst to interpret GA4 data, conversion paths, and site engagement.</li>
<li>Recommend budget allocations and targeting improvements based on incremental impact.</li>
</ul>
<p><b>Data &amp; Tools</b></p>
<ul>
<li>Write and optimize SQL queries to extract and manipulate large datasets.</li>
<li>Use data visualization tools (Tableau) to provide regular reporting and insights to key stakeholders.</li>
<li>Partner with IT and data engineering to ensure clean, consistent, and timely data delivery.</li>
<li>Evaluate new data sources, tools, and methodologies to improve efficiency and insight quality</li>
</ul>
<p><b>QUALIFICATIONS</b></p>
<p><b>
Education &amp; Experience: Minimum</b></p>
<ul>
<li>Bachelor's degree in Marketing, Data Science, Statistics, Economics, or a related field</li>
<li>6+ years of applied marketing analytics experience</li>
<li>2+ years in a leadership/managerial role</li>
<li>Strong analytical and statistical foundation; hands-on with SQL and at least one of R or Python</li>
<li>Proficiency in Excel and data visualization tools, primarily Tableau</li>
<li>Solid understanding of marketing measurement concepts (attribution, MMM, funnel analysis, experimentation).</li>
<li>Experience with GA4 and marketing platform analytics (Google Ads, Meta, etc.).</li>
<li>Excellent storytelling and communication skills &mdash; able to explain insights to executives and operators alike.</li>
</ul>
<br>
Req Benefits: Paid time off * Paid sick leave * Paid holidays * Comprehensive medical, pharmaceutical, dental, and vision benefits * Health savings and flexible spending accounts * 401(k) savings plan with company match * Employee Stock Purchase Plan (ESPP) * Company paid life insurance and disability insurance - subject to eligibility * Company paid tuition assistance - subject to eligibility and approval * Employee Assistance Program (EAP) * Prenatal and adoption assistance * Additional ancillary programs are available upon benefit enrollment eligibility *Most benefits apply to full-time employees. Some benefits apply to part-time employees as well. Benefits may vary by location and position and are subject to change at any time. Ask your recruiter for full details and information about eligible dependents.
<br>
Compensation: Between $99,800 to $150,000 annually</div>

Director of Marketing Analytics

ZENO Group

<div><div><div><b>About The Role:</b></div><div></div><div><br>
Zeno Group is seeking a Director of Analytics to join our team.
</div><div>At Zeno, we harness the power of data and storytelling to deliver Performance Communications solutions for our clients. As a key team member on the data &amp; analytics team, you will develop and market these services across a portfolio of clients ranging from corporate to consumer as well as healthcare.<br>
</div><div></div><br>
<div>The main function of an individual in this role is to help drive the team forward. She/he will be actively managing multiple projects/programs across several clients and needs to think both strategically as well as be willing to get their hands dirty with the more tactical nature of the business. Leveraging advanced analytics and emerging AI tools, this individual will uncover insights that inform strategy, optimize performance and drive measurable impact. She/he will oversee client deliverables, manage budgets, and create estimates as incremental work is solidified. The individual should have managerial experience and should be a proven leader with relevant analytics experience.</div></div>
<div><div><h3 class="jobSectionHeader"><b>Responsibilities:</b></h3><ul><li><ul><li>
Oversee data &amp; analytics initiatives, ensuring quality work, deadline and budget adherence.</li><li>
Capitalize on your expertise to provide innovative measurement solutions to uncover key business insights and actionable optimizations across all marketing initiatives. (i.e., paid, earned and owned).</li><li>
Evaluate the feasibility of complex programs and help chart the course to success based on irrefutable data and evidence.</li><li>
Help mentor, manage and work side-by-side with junior team members.</li><li>
Demonstrate passion and commitment to elevate and expand data and analytics capabilities by inspiring and educating key internal and external stakeholders.</li><li>
Positive attitude and proven ability to work with others across the agency through challenging work assignments providing ongoing support as well as managing quick turn asks for high-expectation clients.</li><li>
Promote cross-functional collaboration as a strong and active partner across teams (i.e., strategy, creative, buying, account), using data driven insights to provide strategic, creative and tactical client business solutions.</li><li>
Liaise with different stakeholders, develop solutions that are additive and push work across paid media with a keen eye for best-in-class communications.</li><li>
Articulate a clear point of view regarding performance media solutions, breaking down complex concepts into services and outcomes that drive results for clients.</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>Qualifications:</b></h3><ul><li><ul><li>
At least 6-7 years of hands-on data management and data analytic experience in a client-facing paid media or marketing role.</li><li>
At least 2-3 years of experience managing people and/or teams.</li><li>
Solid understanding of programming foundations and ability to understand data structures.</li><li>
Strong understanding of marketing initiatives and the various metrics that are associated with them, with a particular focus in earned, digital and social metrics.</li><li>
Comfort with ambiguity, variability, and change in business requirements.</li><li>
Possess the skills to generate multiple effective solutions that address specific data and analytic needs.</li><li>
Be able to build presentation materials and present in an articulate and easy-to-understand fashion to director, VP, and C-suite level clients with a clear storyline that addresses client business needs.</li><li>
Needs to be comfortable in generating multiple solutions to data analysis and data display challenges.</li><li>
Ability to conceptualize and perform data analysis and have experience generating custom reports; knowledge of Excel required.</li><li>
Must be able to manage multiple projects independently and prioritize tasks.</li><li>
Detail oriented with the ability to pay close attention to accuracy of personal work and work of others.</li><li>
Must possess skills to create data visualizations using Tableau, Google Data Studio.</li><li>
Must have excellent verbal communication and writing skills and be able to clearly, effectively and appropriately for the intended purpose and audience.</li><li>
Experience with digital or PR tools a plus, such as: Google Analytics (GA4), Facebook Ads Manager, TikTok, Instagram, Sprout Social, Onclusive, Talkwalker, Cision, Meltwater, Profound, Muck Rack, Tableau Prep, Alteryx, FiveTran, etc.</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>Additional Qualifications:</b></h3><ul><li><ul><li>
Experience with Generative Engine Optimization (GEO) or SEO background / experience.</li><li>
Experience with Organic Social reporting.</li></ul></li></ul></div></div>
<div><div>$115,000 - $127,000 a year</div><div><b><i>
Pay range: $115,000 to $127,000 USD</i></b></div><div>
</div><div><b><i>
An employee&rsquo;s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH&rsquo;s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.</i></b></div></div>
<div><div>ABOUT US</div><div>
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our &quot;Fearless Pursuit of the Unexpected,&quot; we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry&rsquo;s most coveted awards including the 2024 <i>PRWeek </i>U.S. Outstanding Large Agency of the Year, 2023 <i>PRWeek </i>Purpose Agency of the Year, 2022 <i>PRWeek </i>Global Agency of the Year, 2022 <i>PRovoke </i>Best Large Agency to Work For in North America and a three-time winner of <i>PRWeek&rsquo;s </i>Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.</div><div></div><div><br>
ABOUT OUR BENEFITS</div><div>
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.</div><div></div><div><br>
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.</div></div></div>

Director, Analytics

Property Finder Group

<p><strong>Role Summary:</strong> Within the Strategy &amp; Analytics team, Property Finder is looking for a strong Lead, Marketing Analytics who will be responsible for partnering with the Marketing team to develop best-in-class tools, measurement frameworks, and insights that enable campaign effectiveness, customer growth, and improved return on marketing investments</p>
<p><strong>Key Responsibilities:</strong></p>
<p>Lead the end-to-end delivery of high-impact strategic marketing initiatives, in close partnership with the relevant VP (e.g., VP of Marketing, VP of Growth), involving executive and senior stakeholders across the organization.</p>
<p>Oversee the full project management lifecycle of marketing analytics initiatives ensuring timelines, scope, and deliverables are met while maintaining analytical rigor and clarity of insights.</p>
<p>Partner cross-functionally with Product, Data Engineering, and Commercial teams to ensure marketing analytics initiatives are scalable, accurate, and aligned with organizational priorities.</p>
<p>Guide and mentor a team of analysts and managers, fostering a culture of excellence in analytical thinking, marketing measurement, and strategic storytelling.</p>
<p>Design and oversee complex analyses to evaluate campaign performance, customer journeys, and marketing ROI turning insights into actionable recommendations.</p>
<p>Support communication of key insights and strategic findings to the Executive Leadership Team, ensuring marketing performance, opportunities, and priorities are clearly articulated.</p>

Lead, Marketing Analytics

Analytic Partners

<div><div>We are always open to talking to folks with the relevant skills that match the profile for our Consultant role. Please express your interest in connecting by submitting your resume below.</div><div>
Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world&rsquo;s largest brands for almost 25 years.
</div><div>
</div><div>Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster &ndash; unlocking business growth and creating powerful customer connections.</div><div>
</div><div>
With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Sydney, Melbourne, Charlottesville and Denver, we&rsquo;re growing fast. And we&rsquo;re looking for top talent to join us in shaping the future of analytics.
</div><div>
</div><div>To learn more about what we do, visit analyticpartners.com &ndash; and see why we&rsquo;re recognized as a Leader in the industry by independent research firms Forrester and Gartner.</div><div><b>
</b></div>
<h3 class="jobSectionHeader"><b>What you'll be doing:</b></h3><ul><li>
Lead multiple customer engagements day-to-day, in collaboration with CET leadership, to help customers make optimal investment decisions based on the combination of our proprietary technology and advisory services.</li><li>
Manage customer delivery: align project timelines, manage key customer communication, manage tasks and goals of other team members, ensure deliverables are of high quality and meet project deadlines.</li><li>
Accountable for driving the most efficient data collection process with customers and build cutting edge statistical/econometric models.</li><li>
Build strong relationships with customers understand their business objectives and deliver presentations with actionable insights and recommendations to drive impact and long-term partnerships.</li><li>
Act as point of contact for customer projects, being able to address ad-hoc client requests and questions about data, models, software, etc.
</li><li>Collaborate with leadership to balance project resources across teams and support in managing towards revenue targets.
</li><li>Train and coach new &amp; existing team members, providing feedback and guidance in the moment during daily work.</li></ul><h3 class="jobSectionHeader"><b>
What we look for in you:</b></h3><ul><li>
Bachelor&rsquo;s degree or above (ideal areas of study/related study including: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing)</li><li>
5+ years of experience with any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer, and business applications</li><li>
Strong working knowledge of Microsoft PowerPoint and Excel</li><li>
Professional experience working with big data; building and optimizing &lsquo;big data&rsquo; data pipelines, architectures, and data sets, to deliver marketing and business strategy for companies as a consultant and or as an internal marketing, business/customer insights on the client side</li><li>
Project management experience using data to solve complex business questions and drive business solutions, demonstrating an awareness of broader business impacts</li><li>
Experience collaborating across functions and with leaders to capture outside perspectives and leverage internal knowledge.
</li><li>Demonstrates ability to innovate and enhance processes through the utilization of new technologies and knowledge.
</li><li>Ability to apply marketing and commercial intelligence concepts for business success.</li></ul><h3 class="jobSectionHeader"><b>
Our Leadership Values For Consultants &amp; Company Culture:</b></h3><ul><li><b>
Results Driven </b>Firmly understands business risks and links them to decision making</li><li><b>
Effective Communication</b> Utilizes data to tell a story and not just present facts</li><li><b>
Accountability &amp; Integrity</b> Works to clear roadblocks to allow for better team performance when an obstacle is identified
</li><li><b>Creative Collaboration </b>Collaborates upward and actively works to bring in outside perspectives</li><li><b>
Harnessing Innovation </b>Technifies existing practices by leveraging knowledge and innovative solutions</li></ul><div></div><div><br>
Our differentiator is &ndash; Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.</div><div>
People: We value our people, customers, and partners</div><div>
Passion: We love what we do</div><div>
Growth: Unlimited growth means unlimited potential</div><div>
</div><div>
AP is a customer-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.</div><div>
</div><div>
As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI here</div><div>
</div><div>
Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.</div><div></div><div><br>
</div><div><b>
#LI-Hybrid</b></div></div><div></div>

Consultant, Marketing Science Analytics

10X Genomics

<div><p>10x Genomics is seeking a <b>Principal, Marketing Analytics</b> to lead the development of advanced analytics frameworks that drive marketing performance and strategic growth. This senior individual contributor role blends deep technical expertise with strategic influence, serving as a thought leader in marketing analytics while remaining highly hands-on in execution.</p>
<p>
You will own the design and delivery of full-funnel marketing insights, attribution models, and performance optimization strategies. Your work will directly shape marketing decisions, customer acquisition strategies, and investment priorities across channels. This role is part of the Business Insights &amp; Analytics team in Commercial Organization.</p>
<h3 class="jobSectionHeader"><b>
What you will be doing:</b></h3>
<ul><li>Serve as a strategic partner to marketing leadership, translating business goals into data-driven strategies and measurable outcomes.</li>
<li>Architect and advocate for a unified customer data model, collaborating with data engineering to ensure scalable, high-quality data infrastructure.</li>
<li>Lead the development of attribution models and marketing mix analyses to identify high-impact campaigns and optimize spend.</li>
<li>Build and maintain executive-level dashboards and operational reporting tools to monitor marketing performance across channels.</li>
<li>Conduct deep-dive analyses of customer behavior, campaign effectiveness, and channel ROI to uncover growth opportunities.</li>
<li>Define and track key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and conversion rates.</li>
<li>Design and analyze A/B tests to improve campaign performance and user experience.</li>
<li>Partner with marketing operations to enhance automation, segmentation, and targeting strategies using data insights.</li>
<li>Improve data accuracy, reporting processes, and analytics workflows across the marketing organization.</li>
<li>Analyze digital performance across SEO/SEM, website traffic, social media, and email campaigns.</li>
<li>Collaborate cross-functionally with Finance, Sales, and Product to align marketing analytics with broader business objectives.</li>
</ul><h3 class="jobSectionHeader"><b>Minimum Requirements:</b></h3>
<ul><li>Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field</li>
<li>6+ years of experience in <b>marketing analytics</b>, data science, or a related field, with a proven track record of driving measurable impact.</li>
<li><b>Expert-level proficiency in SQL </b>and either Python or R for data manipulation and statistical analysis.</li>
<li>Strong understanding of statistical modeling, marketing attribution, and predictive analytics.</li>
<li>Experience with data visualization tools (e.g., Tableau, Power BI) and web analytics platforms (e.g., Google Analytics).</li>
<li>Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo).</li>
<li>Ability to synthesize complex data into clear, actionable insights for both technical and non-technical stakeholders.</li>
<li>Excellent communication, collaboration, and project management skills.</li>
</ul>
<p><b>Preferred Qualifications:</b></p>
<ul>
<li>Advanced degree preferred</li>
<li>Experience in a fast-paced, high-growth environment, ideally within a healthcare/life sciences multinational or tech-driven organization.</li>
</ul>
<p><b><i>This is a high-impact role that will directly influence marketing strategy and business growth through data-driven insights.</i></b></p><div><p><b>
About 10x Genomics</b></p>
<p>
At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.<br>
<br>
We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.<br>
<br>
Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.</p>
<p><i>
Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.</i></p>
<p>
10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.</p></div></div><p></p>

Principal, Marketing Analytics

Freshworks

<div>
 <p>
  Organizations everywhere struggle under the crushing costs and complexities of &ldquo;solutions&rdquo; that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
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  <strong>
   There&rsquo;s another option. Freshworks. With a fresh vision for how the world works.
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 <p>
  At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&amp;P Global, and Sony Music, trust Freshworks&rsquo; customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
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  <strong>
   <em>
    Fresh vision. Real impact. Come build it with us
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  </strong>
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 <strong>
  Job Description
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  <strong>
   Job Overview:
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  We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations &amp; Revenue Growth, this role will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact.
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   Key Responsibilities:
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    Data Analysis &amp; Reporting:
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    Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates.
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    Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms.
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    Data Integrity &amp; Compliance:
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    Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.
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    Lead Scoring &amp; Routing:
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    Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.
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    Campaign Performance Analysis:
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    Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization.
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    Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact.
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    Collaboration &amp; Reporting:
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    Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives.
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    Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations.
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    Process Improvement &amp; Automation:
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    Identify opportunities for process automation and data integration to streamline marketing analytics operations.
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  Qualifications
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    Bachelor&rsquo;s degree in Marketing, Business, Data Analytics, or a related field.
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    5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment.
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    Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, Excel).
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    Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).
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    Strong analytical and quantitative skills with attention to detail.
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    Excellent communication and reporting skills.
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    Ability to manage multiple data projects with a focus on accuracy and timely delivery
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  Additional Information
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  At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.
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   Fresh vision. Real impact. Come build it with us.
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 </p>
</div>


Lead Marketing Analytics

CRYPTO.com

<div><div>We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.</div>
<h3 class="jobSectionHeader"><b>Responsibilities</b></h3><div><b><br>
Leadership &amp; Strategy</b></div><ul><li>
Define and own the marketing intelligence roadmap.</li><li>
Build and lead a high-performing team of analysts, engineers, and data scientists.</li><li>
Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.</li></ul><div></div><div><b><br>
Measurement &amp; Modelling</b></div><ul><li>
Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.</li><li>
Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.</li><li>
Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.</li></ul><div></div><div><b><br>
AI, GenAI &amp; Automation</b></div><ul><li>
Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.</li></ul><div>
Introduce Generative AI (GenAI) solutions for:</div><ul><li>
Automated campaign insights (&ldquo;explain spend efficiency by channel in natural language&rdquo;).</li><li>
Dynamic customer journey clustering to identify emerging cohorts.</li><li>
Generating personalized marketing narratives and creative testing at scale.</li><li>
Build a culture of automation where insights flow seamlessly into marketing strategy and execution.</li></ul><div></div><div><b><br>
Data Infrastructure &amp; Governance</b></div><ul><li>
Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
</li><li>Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.</li></ul><div></div><div><b><br>
Reporting &amp; Insights</b></div><ul><li>
Develop and maintain high-impact dashboards in Tableau.</li><li>
Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.</li><li>
Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.</li></ul><h3 class="jobSectionHeader"><b>
Requirements</b></h3><ul><li>
Proven operational track record in analytics and data science, with extensive experience in marketing measurement.</li><li>
Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics</li><li>
Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS &amp; Google BigQuerySQL and Tableau</li><li>
Strong background in data governance, compliance, and privacy frameworks.</li><li>
Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.</li><li>
Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.</li></ul><div></div><p><br>
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

Head of Growth Analytics

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