director of marketing google performance ads

SERPInsight

<div>
 
 We
 
 are looking for a Google Ads expert who can generate real business revenue, not just run ads. The person should know how to turn ad spend into profitable sales with strong ROI.
 
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Create and manage Google Ads campaigns (Search, Display, YouTube, Shopping)
 </li>
 <li>
 Optimize campaigns to increase leads, sales, and revenue
 </li>
 <li>
 Monitor performance and improve ROAS and reduce CPA
 </li>
 <li>
 Set up proper conversion tracking and analytics
 </li>
 <li>
 Test different strategies and scale winning campaigns
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Proven experience managing profitable Google Ads campaigns
 </li>
 <li>
 Good understanding of performance marketing and data analysis
 </li>
 <li>
 Strong knowledge of targeting, bidding, and campaign optimization
 </li>
 <li>
 Ability to track results and improve campaign performance
 </li>
 <li>
 Analytical mindset and attention to detail
 </li>
 </ul>
 
 
 
 
 
 Preferred:
 
 
 <ul>
 <li>
 Someone who enjoys testing, analyzing data, and finding ways to make campaigns more profitable.
 </li>
 <li>
 If you can turn ad budget into real sales and revenue, apply now.&nbsp;
 </li>
 </ul>
 
 
 
</div>

Google Ads Performance Marketer

Grip Active Limited

Performance Marketer Location: Lahore (Onsite)Job Type: Full Time (Monday to Saturday) 1:00 pm &ndash; 10:00 pmSalary Range: 70,000 &ndash; 100,000 per monthAbout the Role:We are looking for a highly motivated Performance Marketer to join our dynamic sportswear brand in Lahore. This role combines digital marketing, e-commerce management, and customer engagement, giving you the opportunity to drive online growth and enhance brand presence across multiple channels.The ideal candidate has 3&ndash;4 years of experience, preferably with sportswear or lifestyle brands in Pakistan, and is skilled at running paid campaigns, managing online stores, and ensuring excellent customer experiences.Key Responsibilities:<ul><li>Plan, execute, and optimize ROI-focused campaigns on Google Ads, Meta (Facebook/Instagram), and TikTok Ads.</li><li>Monitor and analyze campaign performance, generating actionable insights to improve reach, engagement, and sales.</li><li>Manage e-commerce operations, including product listings, pricing, promotions, and inventory on platforms such as Shopify, Woo Commerce, or other marketplaces.</li><li>Handle Amazon Seller Central operations (listings, PPC, inventory management, and review optimization).</li><li>Conduct keyword research and competitor analysis to enhance product visibility and sales.</li><li>Collaborate with design, logistics, and operations teams for smooth workflow and timely product launches.</li><li>Manage customer support via email, chat, and phone, ensuring professional, timely, and consistent responses.</li><li>Resolve operational and customer-related issues proactively while maintaining brand reputation.</li><li>Prepare reports and dashboards on marketing performance, sales trends, and customer insights.</li><li>Align marketing strategies with business objectives to drive overall growth.</li></ul>Required Skills &amp; Qualifications:<ul><li>3-4 years of proven experience in digital marketing and e-commerce, preferably in sportswear or fashion brands.</li><li>Strong expertise in Google Ads, Meta Ads, and TikTok Ads with a track record of measurable results.</li><li>Experience managing Amazon Seller Central, including listings, PPC, FBA, and compliance.</li><li>Knowledge of e-commerce platforms such as Shopify, Woo Commerce, or similar.</li><li>Experience in customer support operations with excellent communication skills.</li><li>Strong analytical, reporting, and multitasking abilities.</li><li>Familiarity with Lahore market trends and consumer behavior in the sportswear segment is a plus.</li><li>Ability to work independently and manage multiple campaigns and operations simultaneously.</li></ul>Job Type: Full-timePay: Rs70,000.00 - Rs100,000.00 per monthApplication Question(s):<ul><li>How soon you can join? If Selected</li><li>This is onsite role based in Faisal Town, Monday to Saturday (1:00 pm to 10:00 pm). Are you comfortable with location and timings?</li></ul>Work Location: In person

Performance Marketer (Google, Meta Ads)

Sas Solutions

About Us FP Insoles is a leading performance insole brand focused on impact protection and custom arch support technology. We are scaling aggressively and looking for a data-driven marketing expert to optimize and grow our paid acquisition channels.Role OverviewWe are seeking an experienced Google Ads and Meta Ads Manager who can take full ownership of our paid media strategy. This role is not just execution &mdash; we need someone who can analyze, strategize, optimize, and scale campaigns profitably.You will be responsible for reviewing current ad performance, identifying gaps, and implementing high-ROI strategies to drive growth for fpinsoles.com.Key Responsibilities<ul><li>Audit and optimize existing campaigns across:</li><li>Google Ads</li><li>Meta Ads Manager</li><li>Develop and execute full-funnel paid media strategies:</li><li>Prospecting (cold traffic)</li><li>Retargeting (warm audiences)</li><li>Conversion optimization</li><li>Conduct deep performance analysis:</li><li>CAC (Customer Acquisition Cost)</li><li>ROAS (Return on Ad Spend)</li><li>CTR, CPC, CPM benchmarks</li><li>Build and test:</li><li>New creatives (angles, hooks, offers)</li><li>Landing page alignment</li><li>Audience segmentation strategies</li><li>Scale winning campaigns while maintaining profitability</li><li>Implement A/B testing frameworks for:</li><li>Ad creatives</li><li>Copy</li><li>Targeting</li><li>Bidding strategies</li><li>Collaborate with creative and development teams to improve conversion rates</li></ul>What We&rsquo;re Looking For<ul><li>Proven experience managing high-budget campaigns ($10k+/month)</li><li>Strong track record of scaling eCommerce brands (preferably DTC)</li><li>Deep understanding of:</li><li>Facebook/Instagram algorithm behavior</li><li>Google Search &amp; Performance Max campaigns</li><li>Ability to interpret data and make strategic decisions (not just run ads)</li><li>Experience with:</li><li>Conversion tracking (Pixel, GA4)</li><li>Attribution models</li><li>Funnel optimization</li></ul>Bonus Points<ul><li>Experience in footwear, sports, or health-related products</li><li>Knowledge of CRO (Conversion Rate Optimization)</li><li>Familiarity with Shopify-based brands</li><li>Experience working with international markets (US, EU)</li></ul>What Success Looks Like<ul><li>Lower CAC while increasing conversion volume</li><li>Consistent improvement in ROAS</li><li>Clear testing roadmap and execution</li><li>Scalable paid acquisition system</li></ul>Job Type: Full-timePay: From Rs80,000.00 per monthWork Location: Remote

Performance Marketing Specialist (Google Ads & Meta Ads) FP Insoles

Google

<div><h3 class="jobSectionHeader">Minimum qualifications:</h3><ul>
<li>Bachelor's degree in Statistics, Mathematics, Data Science, Engineering, Physics, Economics, or a related quantitative field.</li>
<li>5 years of work experience with analysis applications (extracting insights, performing statistical analysis, or solving business problems), and coding (Python, R, SQL) (or 2 years work experience and a Master's degree).</li></ul> 
<h3 class="jobSectionHeader">
Preferred qualifications:</h3><ul>
<li>Master's degree in Statistics, Data Science, Mathematics, Physics, Economics, Operations Research, Engineering, or a related quantitative field.</li>
</ul><div><h2 class="jobSectionHeader">About the job</h2>
Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We&rsquo;re made up of multiple teams, building Google&rsquo;s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.
The US base salary range for this full-time position is $138,000-$198,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.</div><div><h2 class="jobSectionHeader">
Responsibilities</h2><ul>
<li>Help push the limits of product analysis, experiment design, causal inference, and metrics work, collaborating closely with software engineers, product managers, and other data scientists on business-critical product launches.</li>
<li>Work as part of a team of analysts to run product analysis work, provide guidance for our biggest launches, and push the limits of our metrics, methods, and measurement capabilities.</li>
<li>Collaborate closely with our engineering and product partners, help identify opportunities for our ads products, navigate rapidly changing demands, and work on solutions for complex, ambiguous, high-visibility business challenges.</li>
<li>Share results with decision makers, upholding the Ads Metrics team's very high accuracy in methods, code, analysis reports, and presentations.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Search Ads Data Scientist, Product, Gmail Ads

Sparc Digital Solutions

Job SummaryWe need a Google Ads Specialist with a minimum of 2 years of experience in managing mid-to-large scale budgets. You should be an expert in Search, Display, and Performance Max campaigns, with a deep understanding of how to generate high-quality leads for service-based businesses.Advanced Key Responsibilities<ul><li>Full Funnel Campaign Setup: Designing and executing Search, Display, Remarketing, and Performance Max (PMax) campaigns.</li><li>Conversion Tracking Mastery: Setting up and troubleshooting Google Tag Manager (GTM), GA4 Conversion events, and Enhanced Conversions.</li><li>Lead Quality Optimization: Implementing negative keyword strategies and &quot;Search Themes&quot; to filter out junk leads and focus on high-ticket clients (e.g., Remodeling/Construction).</li><li>A/B Testing: Constantly testing Responsive Search Ads (RSA), ad extensions (Assets), and landing page copy to improve CTR and Quality Score.</li><li>Bidding Strategies: Hands-on experience with Smart Bidding (Target CPA, Target ROAS) vs. Manual bidding based on campaign goals.</li><li>Data Analysis &amp; Reporting: Providing detailed weekly/monthly reports using Looker Studio or Google Analytics 4 to show clear ROI/ROAS.</li><li>Competitor Analysis: Using tools like SEMrush/SpyFu to monitor competitor moves and adjust bidding strategies accordingly.</li></ul>Technical Requirements &amp; Skills<ul><li>Experience: 2+ years of proven experience in Google Ads (Agency experience is a huge plus).</li><li>Certifications: Google Ads Search &amp; Display certifications (Preferred).</li><li>Advanced Tracking: Solid understanding of Server-Side Tracking and Lead-to-Sale journey tracking.</li><li>Industry Knowledge: Proven track record in the Home Improvement, HVAC, or Service-Based sectors.</li><li>Budget Management: Ability to manage monthly spends of $5,000 to $20,000+ effectively.</li><li>Copywriting: Ability to write high-converting, &quot;click-worthy&quot; ad copies that stand out in a crowded market.</li></ul>What We Offer<ul><li>Salary: Competitive 50k - 60k PKR (Depending on technical expertise).</li><li>Work Culture: A professional and growth-oriented environment at SPARC Digital Solutions.</li><li>Projects: Work on high-spending international accounts and diverse niches.</li></ul>How to ApplyPlease apply with your CV and a Screenshot/Case Study of your best-performing Google Ads campaign (Focusing on Lead Generation/CPA).Job Type: Full-timePay: Rs50,000.00 - Rs60,000.00 per monthWork Location: Hybrid remote in Rawalpindi

Performance Marketing Specialist (Google Ads Expert)

Scrambly

<div>About Us
Scrambly is one of the fastest-growing adtech startups in the world, featured in the AppsFlyer Performance Index and Singular ROI Index in just 3.5 years.
We&rsquo;re growing 250%+ YoY across revenue, team, product and technology &mdash; fully bootstrapped and profitable.
We&rsquo;re building the future of app discovery: a reward-powered alternative to the App Store and Google Play. Our loyalty-driven ecosystem connects millions of users with the world&rsquo;s top apps and delivers unmatched, ROI-focused growth for mobile advertisers.
Our mission is to build a true alternative to traditional app stores &mdash; fueled by rewards and data &mdash; and create a new, performance-first growth engine for mobile app advertisers.
About the Role
As a Senior PPC Manager at Scrambly, you will own and scale our paid search acquisition across Google and Microsoft, turning it into a stable, profitable and automation-driven growth engine. Google Ads is the primary channel, and you will also develop and expand additional search-based acquisition sources, including Microsoft Ads.
This is a hands-on, performance-focused role. You will be responsible for end-to-end campaign performance, scalability, and long-term channel stability &mdash; not campaign maintenance. You will design and own the campaign architecture, conversion structure, and value logic that drives sustainable budget growth while maintaining profitability.
You will work closely with the Head of User Acquisition, acting as the strategic owner of paid search as a core revenue channel. Your goal is to build systems and processes that make performance explainable, repeatable, and scalable - not dependent on short-term spikes or one-off wins.
If you thrive on building durable growth engines with meaningful ownership and autonomy, this role is for you.
Key Responsibilities<ul><li>
Paid Search Strategy &amp; Execution</li><li><ul><li>
Own end-to-end performance of Google Ads (Search, PMax, Display, YouTube) and Microsoft Ads</li><li>
Define and execute the paid search acquisition strategy across platforms, aligned with business goals and profitability targets</li><li>
Build and maintain stable, structured campaign architectures with clear conversion windows, value weighting, and signal strategy</li><li>
Drive sustainable budget growth while maintaining or improving efficiency - scaling budgets from high five-figure to high six-figure monthly ranges</li><li>
Develop a documented scaling and testing roadmap with clear milestones and success criteria</li></ul></li><li>
Automation &amp; Systems</li><li><ul><li>
Design and implement automation systems (scripts, rules, monitoring workflows) that significantly reduce manual optimization effort</li><li>
Build scalable processes for bid management, budget allocation and performance monitoring</li><li>
Continuously identify opportunities to replace manual work with systematic, repeatable solutions</li></ul></li><li>
Performance Analysis &amp; Reporting</li><li><ul><li>
Own performance reporting tied directly to business outcomes, using tools such as GA4, Mixpanel/Amplitude, and Looker/Looker Studio</li><li>
Maintain a clear understanding of value signals, cohort health, and attribution nuances across channels</li><li>
Ensure channel performance is predictable, defensible, and clearly explainable to stakeholders</li><li>
Operate comfortably with imperfect attribution and delayed revenue signals, making sound decisions despite incomplete data</li></ul></li><li>
Collaboration &amp; Communication</li><li><ul><li>
Work closely with the Head of User Acquisition to align on strategy, priorities, and growth targets</li><li>
Clearly communicate performance drivers, scaling mechanics and strategic trade-offs to the wider team</li><li>
Proactively surface issues, flag risks, and propose solutions before they impact performance</li></ul></li></ul> 

Requirements 
<ul><li>
3+ years of hands-on Google Ads experience with a strong focus on Search and Performance Max campaigns</li><li>
Proven experience scaling paid search budgets in the high six-figure range with maintained or improved efficiency</li><li>
Experience in performance-driven verticals such as gaming (preferably web), fintech, utilities, or health</li><li>
Strong understanding of value-based bidding (ROAS/revenue optimization), including conversion windows, value weighting, and signal strategy</li><li>
Track record of designing and implementing automation: scripts, rules, monitoring systems, and workflows that reduce manual optimization</li><li>
Strong analytical fluency across advertising and product analytics platforms (GA4, Mixpanel or Amplitude, Looker/Looker Studio, Google Ads, Microsoft Ads)</li><li>
Comfortable operating with imperfect attribution and delayed revenue signals, with the ability to make sound decisions despite incomplete data</li><li>
Ability to clearly explain performance drivers and scaling mechanics to both technical and non-technical stakeholders</li><li>
Ownership-driven mindset: analytical, structured, systems-oriented, and focused on long-term profitability over vanity metrics</li><li>
Transparent and proactive: comfortable surfacing issues, making decisions without perfect data, and being accountable for outcomes</li><li>
Fluency in English (B2+)</li></ul>
Nice to Have<ul><li>
Experience with Microsoft Ads at scale, beyond basic campaign mirroring</li><li>
Experience in mobile apps, rewards, or marketplace products</li><li>
Familiarity with building or contributing to internal BI dashboards and reporting infrastructure</li></ul> 

Benefits 
<ul><li>
Direct ownership of a core revenue channel with visible business impact</li><li>
Close collaboration with the Head of User Acquisition and company leadership</li><li>
High autonomy in execution - a lean, low-bureaucracy environment where strong ideas are heard, tested, and implemented quickly</li><li>
The opportunity to build scalable systems and processes from the ground up</li><li>
Full-time &amp; fully remote position</li><li>
15 days of paid vacation days</li><li>
5 days of paid days off</li><li>
5 days of paid sick leave</li><li>
Maternity/Paternity leave</li><li>
National holidays based on the country of your stay</li></ul></div>

Senior PPC Manager (Google)

Suntex Marina Investors, LLC

<div>JOB posting 
JOB TITLE: Digital Marketing Specialist &ndash; Paid Media and Analytics
DEPARTMENT: Marketing
REPORTS TO: Digital Marketing Director 
POSITION PURPOSE:
The Digital Marketing Specialist &ndash; Paid Media and Analytics support paid media performance, marketing analytics, and campaign optimization across a national portfolio of marina, boating, and hospitality brands. This role works closely with the Director of Digital to help manage and optimize Google Ads campaigns, analyze marketing performance data, and support digital marketing initiatives across multiple platforms. 
Success in this role requires analytical and detail-oriented skillsets as well as comfortability working with advertising platforms, marketing data, and digital marketing tools. While this role has exposure in multiple areas of digital marketing, the primary focus is paid media performance, campaign optimization, and marketing analytics, while supporting broader digital initiatives to include reporting, conversion tracking, and occasional website updates. 
DUTIES AND RESPONSIBILITIES:
1. Paid Media Support and Optimization
o Support the development and optimization of Google Ads campaigns across the Suntex Marinas portfolio
o Assist with Performance Max (PMAX) campaign setup and optimization, including creative asset management, audience signals, and performance analysis
o Assist the Regional Marketing Managers with Meta Ads performance analysis, optimization recommendations, and reporting
2. Marketing Data and Reporting
o Maintain accurate reporting and performance tracking for Google Ads and Meta campaigns
o Use Excel and analytics tools to organize, analyze, and report marketing performance data
3. Conversion Tracking and Analytics
o Assist with implementation and maintenance of Google Tag Manager
o Support deployment of tracking scripts for advertising and analytics platforms
4. Website Support and Updates
o Assist with updates to website using WordPress
o Assist with on-page SEO improvements such as metadata and content updates
5. Listings and Local Visibility
o Support the optimization of marina listings across platforms such as Google Business Profiles and Yext
6. Cross-Platform Marketing Support
o Collaborate with internal teams to support digital marketing initiatives across websites, social media, and advertising channels
o , troubleshooting, and implementation of new marketing tools and technologies
7. All other duties as assigned 
EDUCATION AND EXPERIENCE:
1. Must have a Bachelors degree in Marketing, Advertising, Communications, or a similar field or equivalent, relevant work experience
2. Must have at least two (2)+ years of experience in a marketing forward role focused in ad campaigns
3. Must have intermediate experience working with Google Ads campaigns
4. Must have strong analytical and reporting skills with strong attention to detail and data accuracy
5. Must have a working proficiency with Microsoft Office products to include Outlook, Word, Excel, and PowerPoint
6. Must have a demonstrated ability to work comfortably with marketing data, analytics platforms, and performance reporting
7. Preferred: Google Tag Manager, WordPress, SEO basics, HubSpot, Google Ads certification 
WORKING CONDITIONS/PHYSICAL REQUIREMENTS:
1. Must be able to independently lift, carry, push, and pull up to fifteen (15) pounds
2. This individual is in an office environment, generally seated at a desk with a chair for extended periods of time
 3. Must be able to perform simple grasping, fine manipulation, and repetitive hand and arm movements, and squeezing and overhead reaching occasionally 
STATEMENT OF PURPOSE
This document provides descriptive information about the above Suntex Marinas position. Work actually performed by incumbents in this position may vary. Although this document may be used for recruiting, staffing, or career planning, the information contained herein should only be used as a guideline or recommendation for the content of and qualifications for this position. An individual&rsquo;s ability to meet the qualifications and capabilities described in this document is not a guarantee of employment or promotion. Suntex Marinas reserves the right to make changes to this document as deemed necessary without providing advance written notice. 
Suntex Marinas provides equal employment opportunities to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, veteran status, or any other consideration made unlawful by federal, state, or local laws. Suntex Marinas is committed to providing reasonable accommodation for qualified applicants, and team members with disabilities to ensure they enjoy equal access to all employment opportunities and benefits of employment as required by the Americans with Disabilities Act.</div>

Digital Marketing Specialist - Media/Analytic

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