director of product marketing

Oscar Health

<div><p>Hi, we're Oscar. We're hiring a Senior Director, Product Marketing &amp; Growth Enablement to join our Marketing team.</p>
<p>
Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves&mdash;one that behaves like a doctor in the family.</p><br>
<p></p>
<p><b>
About the role:</b></p>
<p>
The Senior Director of Product Marketing &amp; Growth Enablement is a visionary leader who is responsible for building and leading a high-impact team. You will be the architect of our Go-To-Market strategy, sitting at the nexus of Product, Sales, and Marketing. Your mission is to ensure our sales and market teams are equipped with the story, the tools, and the localized strategy needed to win in a competitive landscape.</p>
<p>
You will report into the Vice President, Insurance Marketing.</p>
<p><b>
Work Location:
</b></p><p>This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid</p>
<p><b>
Pay Transparency:
</b></p><p>The base pay for this role is: $218,592.00 - $286,902.00 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, company equity grants and annual performance bonuses.</p><br>
<p></p>
<p><b>
Responsibilities:</b></p>
<ul>
<li>Recruit, hire, and mentor a world-class team of product marketers, enablement managers, and field marketing specialists.</li>
<li>Lead the creation of core messaging frameworks and value propositions; ensuring consistency while adapting for regional or market-based nuances (e.g., specific state regulations or localized broker networks).</li>
<li>Act as the primary strategic bridge and product SME between the business and the Marketing organization. You will represent the &quot;product story&quot; to cross-functional leaders to ensure their strategies are aligned with product reality, while simultaneously quarterbacking the GTM engine within Marketing to ensure Brand, Digital, and Demand Gen efforts are perfectly synchronized with product launches and market-specific goals.</li>
<li>Partner with Product and Member Experience to build systematic feedback loops for employers, brokers, and members to ensure that the product's evolution matches the market's true needs.</li>
<li>Partner directly with the VP of Sales, SVP of Markets, and SVPs of Product (Technology and Plan Design) to align product roadmaps with buyer personas and sales targets.</li>
<li>Act as the primary strategic partner to the Sales and Markets leadership teams, ensuring marketing programs directly support market goals, account-based marketing (ABM) efforts, and revenue targets.</li>
<li>Collaborate with Brand, Lifecycle Marketing, and Market Leaders to localize messaging and ensure field teams are equipped with the right tools and content to win.</li>
<li>Partner with Community Activation, Sales, &amp; Market Leadership to identify local sponsorship and promotional opportunities.</li>
<li>Develop and lead the end-to-end regional marketing plan, aligning local field activities with national-scale persona-based B2B and B2C marketing programs to drive pipeline growth and market penetration.</li>
<li>Transform competitive analysis into actionable &quot;battlecards&quot; and proactive strategy shifts that maintain market leadership.</li>
<li>Identify friction points in the sales cycles (commercial and direct to consumer) and craft comprehensive enablement programs. This includes deploying modern sales tools, high-velocity playbooks, and localized field campaigns. Crucially, you will lead the training and certification of all externally facing teams, ensuring they are not only equipped with collateral but are personally proficient in articulating the story accurately and successfully in the field.</li>
<li>Compliance with all applicable laws and regulations.</li>
<li>Other duties as assigned.</li>
</ul>
<p><b>Requirements:</b></p>
<ul>
<li>12+ years of experience in Product Marketing, Enablement, or GTM Strategy (Health tech, fintech, and/or highly regulated industries preferred).</li>
<li>Proven experience building a department from the ground up or merging disparate teams into a cohesive unit.</li>
<li>Ability to take complex technical and plan design features in a highly regulated environment and translate them into value-based narratives.</li>
<li>Expert at designing and leading high-stakes Voice of Customer sessions (Advisory Boards, Focus Groups) and standardizing Sales Training &amp; Certification programs.</li>
<li>Proficiency in identifying, deploying, and optimizing the right technology and tools needed to measure the impact of enablement and marketing spend on the sales pipeline.</li></ul><p></p><div><p><br>
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.</p>
<p>
At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care - an experience made whole by our unique backgrounds and perspectives.</p>
<p><b>
Pay Transparency: </b>Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.</p>
<p><b>
Artificial Intelligence (AI): </b>Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.</p>
<p><b>
Reasonable Accommodation: </b>Oscar applicants are considered solely based on their qualifications, without regard to applicant's disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.</p>
<p><b>
California Residents:</b> For information about our collection, use, and disclosure of applicants' personal information as well as applicants' rights over their personal information, please see our Privacy Policy.</p></div></div>

Senior Director, Product Marketing & Growth Enablement

The Toro Company

<div><div><b>Product Marketing Manager, Autonomous - The Toro Company</b></div><p><b>
Sponsorship:</b></p><p>
Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.</p><p><b>
Who Are We?</b></p><p>
With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners &ndash; in addition to many leading sports venues and historic sites around the world.</p><p><b>
Your Opportunity:
</b></p><p>The Product Marketing Manager supports the business objectives of the Landscape and Contractor Group (L&amp;C) which consists of Toro, Exmark and Spartan lawn mower brands, by assisting with the development and integration of key company-wide technologies (autonomous, electrification, and telematics) across the L&amp;C fleet of equipment and assisting with the digital product portfolio strategy. Key functions include: creating and refining the technology roadmap/strategy for RLC robotics product portfolio, identifying and developing the business case for key technology integration driven by unmet customer needs, assisting divisional product marketing teams on technology integration across the product portfolio, supporting the development of cross-department processes and procedures to support new technologies, and collaborating with peers company-wide to identify and drive synergies.</p><p></p><p><b>
Work Location:
</b></p><ul><li><p>This role will be based at the Bloomington, MN Toro's International Corporate Headquarters. Fully remote is not available at this time.</p></li><li><p>
This role will require 5-days on site during training.After training, the current team works either 5 days onsite; or 4-days on campus, with optional 1-day remote.
</p></li><li><p>May require domestic and international travel to other company sites, distribution centers, or supplier locations.Travel as required which ranges up to 25% along with appropriate expense reporting duties.</p></li></ul><p><b>
Other Components:
</b></p><ul><li><p>Works closely with marketing directors, product managers, regional sales managers, training team, and marketing communications team.</p></li><li><p>
Contribute to long-range and annual plans.</p></li><li><p>
Builds strong cross-functional working relationships with Engineering, Sales, Customer Care, IT, and other internal departments.</p></li><li><p>
Collaborate across divisions and with key internal corporate resources.</p></li><li><p>
Serves as an advocate for the customer.</p></li></ul><p><b>
What Will You Do? Key Responsibilities:</b></p><p>
In order to grow and build a successful career with The Toro Company:</p><ul><li><p>
Develop, present, and execute multi-generational product plan for autonomous and electrification programs in order to accomplish relevant product line, departmental, and divisional objectives.</p></li><li><p>
Coordinate and execute voice of the customer activities and other market research required to fully understand future technologies. Utilize learnings to create product recommendations and collaborate with broader marketing team on go-to-market strategy and plan.</p></li><li><p>
Participate in enterprise-wide specialization groups, product development, and continuous improvement team meetings on a regular basis.</p></li><li><p>
Partner with product managers to lead tech-focused product projects through key project stage gates.</p></li><li><p>
Assist with the ongoing management and evolution of existing technologies in use across the product portfolio.</p></li><li><p>
Plan and deliver technology related sales training, including participation in live training events and recorded webinars.</p></li><li><p>
Work closely and collaborate with peer divisions within TTC on developing and executing joint strategies.</p></li><li><p>
Monitor competitive environment and develop and contribute data to create competitive technology related comparisons for use in training the L&amp;C and distributor sales teams.</p></li><li><p>
Partner with and integrate outside vendors to bring new technology products to market. Collaborate with internal groups and systems to integrate purchase finished goods into TTC systems.</p></li><li><p>
Support industry trade shows, customer experience events, and other key activities.</p></li></ul><p><b>
What Do You Need?</b></p><p>
To be considered for this role, an individual should meet the following minimal requirements:</p><ul><li><p>
Bachelor&rsquo;s degree in marketing or engineering required.
</p></li><li><p>5+ years of applicable experience in durable goods
</p></li><li><p>Strong interpersonal communication abilities and excellent verbal/written communication skills.</p></li><li><p>
Strong analytical skills.</p></li><li><p>
Product development experience is preferred.</p></li><li><p>
Customer service and people skills are critical.</p></li><li><p>
Experience with cross-functional teams.</p></li></ul><p><b>
Preferred:</b></p><ul><li><p>
Prior experience in the Autonomous market, in Landscape/Contractor or Residential is preferred.</p></li><li><p>
Engineering or technical background is preferred.</p></li></ul><p></p><p><b>
What Can We Give You?</b></p><p>
At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top-tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including:</p><ul><li><p><b><i>
Dress for your day</i></b>- We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.</p></li><li><p><b><i>
Food</i></b> - Take advantage of our onsite caf&eacute;, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day.</p></li><li><p><b><i>
Wellness </i></b>- The Toro Company&rsquo;s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical well-being, TTC offers a variety of mental health and financial health resources to all employees.</p></li><li><p><b><i>
Volunteerism</i></b><b> -</b> The Toro Company is proud to provide employees 20 hours of paid time to volunteer` in the community.</p></li><li><p><b><i>
Summer Hours</i></b>&ndash; Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday.</p></li><li><p><b><i>
Competitive Salary</i></b><b>&ndash;</b> A reasonable salary estimate is $103,000-$112,000 for this opportunity.The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the Daily Pay app.</p></li></ul><p>
At The Toro Company, we are committed to fostering a secure and trustworthy recruitment experience for our applicants. Recruitment fraud is a growing concern for job seekers, so please be aware that throughout our recruitment process, you&rsquo;ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities. All legitimate job opportunities must be applied for directly through our official careers page at jobs.thetorocompany.com or via Workday, our applicant tracking system.</p><p>
The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.</p><p><i>
#LI-Onsite</i></p></div>

Product Marketing Manager, Autonomous - The Toro Company

Dataminr

<p></p><div><p><b>See yourself at Dataminr
</b></p>Are you a seasoned Public Sector and National Security domain expert with a passion for driving market success? Dataminr is seeking a senior, industry-focused Sr. Director / VP of Product Marketing, First Alert, to take ownership of the narrative, positioning, and market presence of Dataminr First Alert&mdash;our AI-powered, real-time critical event discovery solution for defense organizations.
<br>
<br>
This is your chance to be the primary product marketing authority for First Alert. It's a hands-on, execution-driven role that requires a unique blend of deep public-sector and national-security experience, with exceptional writing and messaging discipline. If you're ready to shape the story of a groundbreaking AI solution that impacts national security, report directly to the VP of Product Marketing and make your mark, apply today!
<p></p><p><b>AI Innovation at Dataminr
</b></p><p>Working at Dataminr you&rsquo;ll have the opportunity to tackle the most exciting trends in AI on a daily basis to power a revolutionary product that uncovers critical events around the world as they unfold.
</p><p><b>Regenerative AI </b><b>: </b>our AI technology, ReGenAI, is a new form of generative AI that automatically regenerates real-time Live Event Briefs as events unfold. Learn more here .
</p><p><b>Agentic AI </b><b>: </b>we recently launched our Agentic AI capability, what we&rsquo;re calling our Intel Agents, that autonomously generates critical context for our clients on real-time events, threats, and risks allowing them to see the clearest, most accurate view of what&rsquo;s happening on the ground. Learn more here
</p><p><b>Multimodal AI: </b>our platform detects events from many different types of data (images, video, sensor data, audio, and text in over 150 languages). Learn more here .
</p><p></p><p>The opportunity
</p><ul><li><p>Own and operationalize the marketing strategy for First Alert (Dataminr&rsquo;s flagship Public Sector product), orchestrating cross-functional teams to deliver measurable impact on growth, adoption, and market positioning. .
</p></li><li><p>Personally author and develop high-impact customer- and sales-facing content, including building strong win stories, operational use cases and competitive analysis.
</p></li><li><p>Partner closely with Product Management to identify needs, establish key product requirements, influence the product roadmap and drive product launches.
</p></li><li><p>Support sales and customer enablement with focused messaging and content.
</p></li><li><p>Act as a domain expert, representing Dataminr externally through industry forums, thought leadership, analyst briefings, and sales interactions.
</p></li></ul><p></p><p><b>What you bring
</b><br>
At Dataminr, we value you for who you are. We encourage you to apply for this role, even if you don&rsquo;t meet every qualification. Our candidates are reviewed on the basis of their skill and potential to succeed.
</p><p></p><ul><li><p>12+ years of experience in product marketing, strategy, or related roles.
</p></li><li><p>Prior defense sector experience required, including hands-on practitioner experience within government, military, or intelligence agencies
</p></li><li><p>Experience in GovTech, public safety, or mission-critical SaaS.
</p></li><li><p>Experience working on AI-driven products within the defense sector is a strong plus
</p></li><li><p>Exceptional writing and communication skills.
</p></li><li><p>Strong executive presence and ability to engage senior stakeholders.
</p></li></ul><p></p><p>#LI-JF
</p><p></p><p><b>About Dataminr
</b></p><p>At Dataminr, we are a mission driven team of talented builders, creators and visionaries who have real-world impact on how organizations are able to respond to events. Dataminr&rsquo;s groundbreaking, AI-powered, intelligence platform provides organizations with the earliest signals of emerging risks, events, and threats before they unfold. Trusted by two-thirds of the Fortune 50 and half of the Fortune 100, Dataminr&rsquo;s platform analyzes billions of public data inputs spanning text, image, video, audio and sensor data across 150+ languages, empowering our clients to stay one step ahead in an increasingly complex world where every second counts.
</p><p></p><p>Founded in 2009, we have pioneered the world&rsquo;s first real-time event detection platform, long before the recent Gen AI &lsquo;boom.&rsquo; Dataminr operates all around the world united by our passion to use AI for the greater good, be agents of positive change and put our technology into the hands of clients charged with the responsibility to keep organizations running and keep people safe.
</p><p></p><p>As our employees focus on developing our revolutionary technology, we focus on our employees. Dataminr is proud to offer a variety of flexible work arrangements, offices all over the world to foster collaboration, generous PTO and sick leave, and more, as part of our competitive benefits package aimed at keeping all our employees happy and healthy. Explore all our benefits <b>here </b>.
</p><p></p><p>We believe our differences give us strength. Our employees are empowered to be their best, authentic selves through various opportunities, such as our robust employee resource group (ERG) network, manager development programming, professional development funds, and more.
</p><p></p><p>We serve a global community made up of many cultures and strive to reflect the world and clients we serve, with a workforce built on merit and equity. We actively condemn racism and discrimination in any form. We stand for social good, fostering a culture of allyship, and standing up for those who face systemic barriers to equality. We lead with empathy and strive to be agents of positive change in our company and in our communities.
</p><p></p>The annual base salary range for this position is $180,800 - $265,500. You will also be eligible to receive a discretionary bonus and Company equity. Actual salary will be based on a number of factors including, but not limited to, geographic location, applicant skills, and prior relevant experience.
<p></p><p><b><i>Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.
</i></b></p><p></p><p><b><i>Dataminr will collect and process your personal data. All personal data will be processed in accordance with applicable data protection laws. Please see Dataminr's candidate privacy notice available </i></b><b><i>here </i></b><b><i>. By providing your details and applying via our careers website, you acknowledge that you have read our candidate privacy notice. If you have any queries, please contact the People Team at hr@dataminr.com or </i></b><b>privacy@dataminr.com </b><b><i>.</i></b></p></div><p></p>

Senior Product Marketing Director, Public Sector

Vyne

<div><p><b>Title: </b>Director of Product Management</p><p><b>
Classification: </b>Exempt / Full-Time</p><p><b>
Organizational Relationship: </b>Reports to Vice President, Product Management</p><p><b>
Direct Reports: </b>Product Managers</p><p><b>
Classification: </b>Exempt</p><p><b>
Location Considerations: </b>Strong preference for candidates residing in Georgia, Utah, Wisconsin, or Indiana #LI-Remote</p><p>
</p><p><b>GENERAL SUMMARY
</b></p><p>The Director of Product Management is a customer-centric, hands-on product leader responsible for executing the roadmap across Vyne Medical's product portfolio, including Trace, HealthyData, LabDE, and ARC. Vyne Medical builds healthcare workflow automation and intelligent document processing software that helps hospital teams in Patient Access and HIM reduce manual work, improve data accuracy, and streamline communications. This role owns the full product lifecycle - from market problem identification and business case development through delivery and go-to-market execution - and measures success by outcomes delivered: reduced manual work for hospital teams, faster time-to-value for health system customers, and product capabilities that earn and retain customer loyalty.</p><p><b>
DUTIES &amp; RESPONSIBILITIES
</b></p><p><b>Product Strategy &amp; Discovery</b></p><ul><li>
Proactively engage customers and prospects through structured interviews, site visits, and feedback programs to develop deep understanding of market problems, not just product feedback.</li><li>
Develop business cases for new investments, quantifying market opportunity, revenue impact, and cost-to-build tradeoffs; contribute input to pricing and packaging decisions.</li><li>
Define target markets and segments, research competitor products, and maintain competitive evaluations to keep the roadmap grounded in market reality.</li><li>
Contribute data-driven input on portfolio-level decisions, including prioritization tradeoffs and product sunset recommendations.</li></ul><p><b>
Roadmap Execution &amp; Delivery</b></p><ul><li>
Partner with the VP of Product to translate strategic initiatives into well-defined, prioritized roadmaps across Trace, HealthyData, LabDE, and ARC.</li><li>
Coordinate cross-functional delivery with Engineering, Marketing, Sales, Client Success, and Operations to ensure features are well-scoped, properly sequenced, and launched successfully.</li><li>
Write clear product requirements and acceptance criteria; collaborate with engineering during backlog refinement and sprint planning to maintain delivery momentum.</li><li>
Make sound scope decisions that balance speed, quality, and user experience - keeping commitments without accumulating unsustainable product or technical debt.</li></ul><p><b>
AI &amp; Innovation</b></p><ul><li>
Actively use AI-assisted tools in day-to-day product work - writing specs, prototyping concepts, and accelerating discovery - and model that behavior for the broader team.</li><li>
Partner with Engineering to identify and scope AI/ML capabilities within existing and new products, evaluating accuracy, reliability, and audit-ability with particular attention to PHI and HIPAA requirements.</li><li>
Stay current on AI tooling and bring relevant new capabilities to the team as an informed, enthusiastic practitioner who actively contributes to Vyne Medical's AI adoption.</li></ul><p><b>
Team &amp; Stakeholder Leadership</b></p><ul><li>
Manage and mentor Product Managers, providing regular feedback and coaching that builds product craft, confidence, and ownership.</li><li>
Present roadmap updates, product strategy, and recommendations to senior executives, Sales teams, and customers with clarity and confidence.</li><li>
Serve as a reliable partner to Engineering and cross-functional stakeholders, surfacing blockers early and maintaining alignment throughout delivery.</li><li>
May mentor, train, and coach others across the broader product and business organization.</li><li>
Other duties as assigned.</li></ul><p><b>
PHYSICAL DEMAND:</b></p><ul><li>
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.</li></ul><p><b>
WORK ENVIRONMENT:</b></p><ul><li>
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.</li></ul><p><b>
SECURITY ROLE / RESPONSIBILITY:</b></p><ul><li><b>
Protected Health Information (&ldquo;PHI&rdquo;): </b>This position may have access to and be responsible for the security of PHI/PI on an incidental basis.</li><li><b>
Human Resource Information:</b> This position may have access to and be responsible for the security of information including salary, insurance, reviews, resumes.</li><li><b>
Financial Admin:</b> This position may have access to and be responsible for the security of financial administrative accounts and corporate accounts.</li><li><b>
Application Admin:</b> This position may have access to and be responsible for securely administering user access to corporate applications.</li></ul><p>
Vyne provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetics, or veteran status. In addition to federal law requirements, Vyne follows applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.</p><p><b>
EDUCATION, KNOWLEDGE AND SKILLS:</b></p><p><b>
Required</b></p><ul><li>
Bachelor's degree in a relevant field, or equivalent professional experience.</li><li>
5+ years of product management experience, including SaaS or cloud-based software products for enterprise customers.</li><li>
Experience in healthcare technology, with exposure to health system workflows in Patient Access, HIM, Revenue Cycle, or clinical operations.</li><li>
Demonstrated ability to develop business cases, write strong product requirements, and partner effectively with engineering in an agile environment.</li><li>
Hands-on, practical experience using AI tools in a professional product context.</li><li>
Strong communication skills; comfortable presenting to senior executives, sales teams, and customers.</li></ul><p><b>
Preferred</b></p><ul><li>
Experience with intelligent document processing (IDP), workflow automation, or healthcare data exchange products.</li><li>
Familiarity with cloud infrastructure (AWS, Azure, GCP) and enterprise AI/LLM platforms.</li><li>
Background in go-to-market strategy development with senior-level counterparts.</li><li>
Familiarity with HIPAA compliance requirements as they apply to AI/ML systems handling PHI.</li><li>
Master's degree in Business, Computer Science, or a related field.</li></ul></div>

Director of Product Management

WM Synergy

<div>Position Description: <b>ABOUT WM SYNERGY
</b><div>WM Synergy is a leading ERP consulting and technology services firm serving over 1,800 manufacturers and distributors across North America. Our portfolio spans ERP implementation and optimization (Infor Visual, Infor CSI/SyteLine, and Acumatica), cloud hosting and managed services, proprietary IP solutions including AI-powered analytics and marketing automation, and migration services for companies modernizing their technology platforms. We are a trusted long-term partner to mid-market manufacturers in discrete, process, and mixed-mode environments and we are actively investing in AI-driven capabilities that help our customers and our own teams work smarter and grow faster.</div><div></div><div><br>
</div><div><b>
THE OPPORTUNITY
</b></div><div>Recent Voice of Customer research has made one thing clear: our customers dont know the full breadth of what WM Synergy can do for their businesses. Despite a deep, loyal install base of 1,800+ accounts, cross-sell and upsell penetration remains significantly below potential. We are creating this new Director-level role to change that.</div><div></div><div><br>
</div><div>
The Director of Install Base Marketing &amp; Customer Growth will own the strategy, programs, and execution required to systematically drive awareness, engagement, and revenue expansion across our existing customer base. This is not a brand awareness or lead generation role. This is a revenue-accountable position focused on turning our install base into our most productive growth engine using every tool available, including AI-powered marketing automation, to do it at scale.</div><div></div><div><br>
</div><div><b>
RESPONSIBILITIES</b></div><div></div><div><br>
Install Base Growth Strategy
</div><div>Develop and execute a comprehensive install base marketing strategy that drives measurable cross-sell, upsell, and expansion revenue across all WM Synergy business units and solution areas.
</div><div>Build and maintain a detailed segmentation model of the 1,800+ customer base by ERP platform, industry vertical, current product footprint, whitespace opportunity, contract lifecycle, and engagement health.
</div><div>Define target account tiers and build tailored marketing motions for each segment, from high-touch ABM for strategic accounts to scalable digital nurture for the long tail.
</div><div>Leverage AI-powered marketing tools to automate outreach, personalize content at scale, and surface actionable insights from customer engagement data.</div><div></div><div><br>
Campaign Development &amp; Execution
</div><div>Design and run multi-channel campaigns (email, webinar, digital, direct mail, events, customer advisory boards) that educate existing customers on the full WM Synergy portfolio, including ERP optimization, hosting, managed services, InsightsAI, integration solutions, and migration pathways.
</div><div>Create compelling customer-facing content: solution briefs, case studies, ROI calculators, comparison guides, and thought leadership tailored to manufacturing and distribution audiences.
</div><div>Coordinate with BU leaders (Visual, CSI, Acumatica, Apptrix, CSM) to develop solution-specific messaging and go-to-market plays for their install base segments.
</div><div>Apply AI-assisted content creation and campaign optimization to improve speed-to-market and campaign effectiveness.</div><div></div><div><br>
</div><div>
User Events &amp; Customer Engagement
</div><div>Plan, promote, and manage WM Synergys portfolio of user events throughout the year, including regional user group meetings, annual user conferences, product-specific webinar series, and customer advisory board sessions.
</div><div>Own the full event lifecycle from agenda development and speaker coordination to promotion, registration, onsite or virtual execution, and post-event follow-up that converts attendance into pipeline.
</div><div>Build a customer community strategy (user groups, advisory boards, online forums) that deepens relationships, surfaces expansion opportunities, and creates organic demand across the install base.
</div><div>Partner with BU leaders and Customer Success to ensure every event delivers measurable value to attendees and actionable intelligence back to the business.</div><div></div><div><br>
</div><div>
Sales Alignment &amp; Pipeline Contribution
</div><div>Partner closely with Account Executives, Customer Success, and BU sales leaders to ensure marketing programs translate directly into qualified pipeline and closed revenue.
</div><div>Establish and manage a marketing-sourced and marketing-influenced pipeline target specifically for install base expansion.
</div><div>Build a structured handoff process between marketing engagement signals and sales outreach, ensuring no opportunity falls through the cracks.
</div><div>Provide sales teams with account intelligence, talking points, and enablement assets for customer conversations.</div><div></div><div><br>
</div><div>
Customer Advocacy &amp; Voice of Customer
</div><div>Launch and manage a Voice of Customer program that continuously captures customer needs, satisfaction drivers, and whitespace opportunities, feeding insights back to product, services, and sales teams.
</div><div>Build a customer reference and advocacy program that turns successful engagements into referenceable case studies, testimonials, and peer-to-peer selling opportunities.</div><div></div><div><br>
</div><div>
Measurement &amp; Optimization
</div><div>Define and report on KPIs: install base penetration rate, cross-sell/upsell pipeline generated, campaign ROI, customer engagement scores, event attendance and conversion rates, NPS/CSAT trends, and revenue influenced.
</div><div>Build dashboards and reporting cadences for executive leadership that tie marketing activity directly to revenue outcomes.
</div><div>Continuously test, learn, and optimize. Treat the install base as a portfolio and iterate on what works.</div><div></div><div><br>
</div><div><b>
KNOWLEDGE &amp; SKILLS
</b></div><div>Deep understanding of B2B marketing strategy, account-based marketing, and lifecycle marketing in a technology or professional services environment.
</div><div>Hands-on experience with AI-powered marketing tools, marketing automation platforms (HubSpot, Marketo, Pardot, or similar), and CRM systems.
</div><div>Proven ability to plan and execute customer-facing events at scale, including user conferences, regional user groups, and webinar programs.
</div><div>Strong ability to partner with sales teams. Understands pipeline mechanics, CRM hygiene, and how to build trust with quota-carrying reps.
</div><div>Excellent written and verbal communication skills with the ability to translate complex technical solutions into clear, compelling customer-facing messaging.
</div><div>Strong analytical orientation: comfortable building business cases, measuring ROI, and making data-driven decisions.
</div><div>Familiarity with ERP platforms, manufacturing and distribution industries, or managed services is a strong advantage.</div><div></div><div><br>
</div><div><b>
EDUCATION / EXPERIENCE / REQUIREMENTS
</b></div><div>Bachelors degree in Marketing, Business, Communications, or a related field.
</div><div>8+ years of progressive experience in B2B marketing, customer marketing, or account-based marketing, with at least 3 years in a leadership or director-level role.
</div><div>Proven track record of driving measurable revenue growth from an existing customer or install base. Must be able to point to specific programs built and the pipeline or revenue they produced.
</div><div>Experience planning and executing customer events, user conferences, or user group programs at scale.
</div><div>Demonstrated use of AI-powered marketing tools to improve campaign performance, personalization, or operational efficiency.
</div><div>Experience in ERP, enterprise software, or manufacturing technology markets preferred. Familiarity with Infor (Visual, CSI/SyteLine) or Acumatica is a strong plus.
</div><div>Background in customer success, account management, or consultative sales is a plus.
</div><div>MBA or advanced degree preferred.</div><div></div><div><br>
</div><div><b>
REQUIREMENTS
</b></div><div>Ability to work remotely with up to 25% travel required within the US for customer events, user group meetings, and industry conferences, or as management directs.
</div><div>Ability to manage multiple programs simultaneously in a fast-paced environment.</div><div></div><div><br>
</div><div><b>
WHAT SUCCESS LOOKS LIKE IN THE FIRST 12 MONTHS
</b></div><div>First 90 Days: Complete install base segmentation and whitespace analysis. Audit all existing customer communication channels, event history, and content. Build relationships with every BU leader and the sales team. Deliver a 12-month strategic plan with specific pipeline, event, and revenue targets.
</div><div>Months 4 to 6: Launch the first wave of targeted cross-sell campaigns across at least two BUs. Execute the first user event or user group meeting under your ownership. Establish the marketing-to-sales handoff process with measurable SLAs. Begin producing install-base-specific content including case studies, solution briefs, and a webinar series.
</div><div>Months 7 to 12: Deliver a measurable increase in install base pipeline contribution. Achieve defined penetration rate improvement across key solution areas. Launch or expand a customer advisory board or user group program. Build a repeatable, scalable install base marketing engine powered by AI and data that the company can invest behind.</div><div></div><div><br>
</div><div><b>
COMPENSATION &amp; BENEFITS
</b></div><div>Competitive base salary commensurate with experience, plus performance-based bonus tied to install base revenue growth targets. Comprehensive benefits package including health, dental, vision, 401(k), and flexible PTO. This role offers the rare opportunity to build something from the ground up inside an established, profitable company with a massive untapped customer base.</div><div></div><div><br>
</div><div><i>
WM Synergy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</i></div></div><div></div>

Director, Install Base Marketing & Customer Growth

Experian

<div><b>Company Description</b><p><br>
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.</p><p>
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.</p><p>
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.</p><b><br>
Job Description</b><p><br>
Experian is seeking a Director of Product Strategy to lead the development of next-generation products and growth opportunities across our Identity, Marketing Data, Audience, and Activation solutions.</p><p></p><p><br>
This is a highly strategic, market-facing role focused on identifying, shaping, testing, and scaling new product opportunities that unlock incremental revenue and expand Experian into new markets, verticals, and use cases.</p><p></p><p><br>
Reporting to the SVP Product, you will operate across the full product portfolio working at the intersection of client needs, market trends, and emerging technologies to define what we build next and why.</p><p></p><p><br>
This is not a traditional product management role. You will focus on <b>innovation, commercialization, and horizon expansion</b>, partnering closely with Product, Sales, Business Development, Data Science, and Engineering teams to bring new ideas to life.</p><p></p><p><b><br>
What You'll Do</b></p><p></p><p><b><br>
Drive New Product Innovation</b></p><ul><li>
Identify and develop new product concepts that address unmet market needs</li><li>
Translate client challenges into scalable, repeatable solutions</li><li>
Build business cases including market sizing (TAM), revenue potential, and investment requirements</li><li>
Define pricing and packaging strategies aligned to customer value</li></ul><p></p><p><b><br>
Lead Client-Centric Strategy</b></p><ul><li>
Engage directly with advertisers, brands, agencies, and partners to understand their needs</li><li>
Bring a strong advertiser/brand perspective to product development</li><li>
Apply structured thinking (e.g., Jobs-to-Be-Done) to distinguish scalable opportunities from one-off requests</li></ul><p></p><p><b><br>
Drive Cross-Portfolio Innovation</b></p><ul><li>
Reimagine how Experian's identity, data, and activation capabilities can be combined into differentiated offerings</li><li>
Identify whitespace across industries including Retail, Financial Services, Healthcare, B2B, and Automotive and other emerging verticals</li><li>
Identify opportunities to extend Experian's capabilities into new verticals, customer segments, and use cases</li><li>
Partner with product teams to transition validated concepts into scaled roadmap execution</li></ul><br>
<b>
Qualifications</b><p><b><br>
Qualifications</b></p><ul><li>
8+ years of experience in AdTech, MarTech, or related industries</li><li>
2+ Retail Media experience</li><li>
Experience working at a brand or advertiser, with a deep understanding of marketer needs</li><li>
Strong knowledge of: o Audience activation and identity o First-party data strategies o DSPs, SSPs, and social platforms<ul><li>
AI capabilities that can be embedded within new solutions</li></ul></li><li>
Experience developing business cases, including market sizing and revenue modeling</li><li>
Proven ability to take new ideas from concept to validated opportunity</li></ul><br>
<b>
Additional Information</b><p><b><br>
Benefits/Perks:</b></p><ul><li>
Great compensation package and bonus plan.</li><li>
Core benefits including medical, dental, vision, and matching 401K.</li><li>
Flexible work environment, ability to work remote, hybrid or in-office.</li><li>
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.</li><li>
Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html.</li></ul><p>
At Experian, our people and culture set us apart. We're deeply committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what truly matters. Our people-first approach has earned us global recognition: World's Best Workplaces&trade; 2024 (Fortune Top 25), Great Place To Work&trade; 2025 in 26 countries, and Glassdoor Best Places to Work 2024, among others.</p><p>
Want to see what life at Experian is really like? Explore Experian Life on social or visit our Careers Site.</p><p>
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.</p><p>
Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.</p></div>

Director, Product Strategy (Innovation & Portfolio Expansion)

Coates Group

<div><div><b>Be Part of Our Next Chapter</b></div><div></div><div><br>
For over almost 60 years, our solutions have enabled impactful connections between some of the world&rsquo;s leading brands and their customers. And while we&rsquo;ve already done a lot of work we&rsquo;re proud of, we&rsquo;re just getting started!</div><div></div><div><br>
We&rsquo;re a global technology company focused on creating dynamic, smart, personalised and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. (For example: If you&rsquo;ve ordered in-store or in the drive-thru at McDonald&rsquo;s somewhere in the world in the last few years, chances are you&rsquo;ve interacted with our digital solutions.) We work in over 50 global markets and have 9 offices around the world, with a global headquarters proudly located in our founding home of Sydney, Australia.</div><div></div><div><br>
Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose &ndash; <i>Creating Connections. Empowering Partnerships. Always Evolving</i>. Through hard work, dedication and creativity, we&rsquo;ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.</div><div></div><div><br>
We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world&rsquo;s leading brands leverage technology to drive the best customer experiences.</div><div></div><div><p><br>
The<b> Director, Product Marketing</b> will build and lead a scalable global Product Marketing and GTM function that defines product positioning, accelerates speed to market, and enables commercial success across Coates&rsquo; solution portfolio This individual will work closely with a wide range of senior leaders in the organization, collaborating across all areas of the business - product, tech, brand marketing, sales, finance, supply chain, deployment and support &ndash; to help efficiently and effectively launch innovative new solutions into the global marketplace and secure Coates&rsquo; position as a leader in the restaurant technology industry.</p>
</div>
<h3 class="jobSectionHeader"><b>Responsibilities:</b></h3><div>
<p><b>
Go-To-Market Execution</b></p>
<ul><li>Lead and develop the Global Product Marketing Function</li></ul>
<ul><li>Build and lead how we bring hardware, software and holistic solution-based products &amp; services to market</li></ul>
<ul><li>Create and drive adoption of enablement and GTM tools</li></ul>
<ul><li>Lead a cross-functional group to define and execute the go-to-market plans across the company portfolio</li></ul>
<ul><li>Lead go-to-market strategies for new features and releases in collaboration with Product and Sales.</li></ul>
<ul><li></li></ul>
<p><b>
Product Marketing Strategy &amp; Sales Enablement</b></p>
<ul><li>Own product naming and positioning initiatives.</li></ul>
<ul><li>Translate complex product capabilities into clear, customer-focused benefits.</li></ul>
<ul><li>Develop reusable messaging frameworks, launch playbooks, and enablement assets.</li></ul>
<ul><li>Develop differentiated messaging versus the both direct and indirect competitors</li></ul>
<ul><li>Build B2B enablement materials that support high-value, complex customer partnerships</li></ul>
<ul><li>Translate technical capabilities into business value</li></ul>
<ul><li>Help translate customer and marketing needs into clear business outcomes and act as the connective tissue between Product, Tech, Sales, Account and functional teams.</li></ul>
<ul><li>Collaborate with product and account management to ensure timely enablement around product launches, market shifts, and GTM priorities</li></ul>
<ul><li>Define and evolve product positioning, value propositions, and messaging for Coates Products &amp; Services</li></ul>
</div><h3 class="jobSectionHeader"><b>Capabilities:</b></h3><div>
<ul><li>Strong interpersonal and communication skills, with ability to collaborate effectively with cross-functional &amp; international teams</li></ul>
<ul><li>Impeccable writing skills and ability to manage customer-facing copy</li></ul>
<ul><li>Excellent problem-solving skills and ability to work in an agile environment</li></ul>
<ul><li>Ability to make data-informed decisions under uncertain circumstances</li></ul>
<ul><li>Ability to operate and thrive autonomously</li></ul>
<ul><li>Strong operational and organizational skills</li></ul>
<ul><li>Outcome-focused mindset</li></ul>
</div><h3 class="jobSectionHeader"><b>Qualifications:</b></h3><div>
<ul><li>8-10+ years experience in Product Marketing, Product, GTM strategy/management or a related function, preferably with strong B2B experience in a startup or entrepreneurial environment</li></ul>
<ul><li>Experience launching &amp; growing global software &amp; hardware products</li></ul>
<ul><li>Strong technical knowledge and experience working with developers, engineers, etc.</li></ul>
<ul><li>Understanding of or experience in QSR or restaurant industry a plus</li></ul>
<ul><li>Experience launching/marketing SaaS products and CMS solutions a plus</li></ul>
</div><div>
<p>Full Salary Range: $145,200/year (minimum), $155,100/year (midpoint), $165,000/ (maximum).</p>
<p>
Pay is based on relevant experience, skills, education, internal equity, and market data. Well-qualified candidates can generally expect offers around the midpoint. Candidates who meet the minimum qualifications but have more limited directly relevant experience for this specific role are typically placed nearer the minimum, while highly experienced candidates with strong role alignment may be placed closer to the maximum.</p>
</div><div><b>
About Coates</b></div><div></div><div><br>
We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.</div><div></div><div><br>
We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.</div><div></div><div><br>
We are led by a forward-thinking CEO who has demonstrated a true passion for people and making Coates a place where people genuinely enjoy working. Our growth plans enable a focus on providing rapid career advancement opportunities for our talent.</div><div></div><div><br>
Together, we are creators, allowing us to make our purpose a reality &ndash; to create immersive brand experiences for everyone.</div><div></div><div><b><br>
Join a Crew that Cares</b></div><div></div><div><br>
Be part of a global team of talented, ambitious, creative people that value integrity, individuality and inclusivity. (Ask us about our Equality + Empowerment Initiatives).</div><div></div><div><br>
The benefits include an annual market competitive bonus program and our &ldquo;Thrive Program&rdquo; which includes a suite of flexible work options because we&rsquo;re strong believers that you should never miss an important life or work moment. Thrive also provides dedicated time to prioritize our health and wellbeing (think virtual Yoga or meditation sessions), a Global Wellness paid day off to recharge as well as a &ldquo;Give Back Day&rdquo; to allow our Crew an opportunity to make an impact in the community.</div><div></div><div><b><br>
Be inspired To Be More</b></div><div></div><div><br>
We skip the red tape and aim to always stay nimble. We&rsquo;re proud of where we&rsquo;ve been and are energized by where we&rsquo;re going. We encourage ideas and perspectives because we know the more we have, the better we are. We work hard but have fun along the way. We push the boundaries but keep it real and authentic. We believe in the values that got us here are the ones that will continue to lead us forward. We are excited by what we&rsquo;ve accomplished, but know the best is yet to come.</div><div></div><div><b><br>
Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).</b></div><div></div><div><b><br>
Fraud Alert: Employment Scam Advisory</b></div><div>
</div><div>
It has come to our attention that unauthorised individuals are impersonating our company and reaching out to job seekers through fraudulent emails, falsely claiming to represent Coates. These emails often request personal information and appear to come from domains that are not affiliated with our organisation, such as <b>coatesgroupcareer.com</b>.</div><div>
</div><div>
 We take this matter very seriously. Coates has reported these incidents to law enforcement and is cooperating with the ongoing investigation. We are committed to protecting the integrity of our recruitment process and the privacy of our applicants.</div><div>
</div><div>
 Please be advised of the following:</div><ul><li><b>Coates does not operate or communicate through any domain resembling &quot;@</b><b>coatesgroupcareer.com</b><b>&quot;</b></li><li><b>We</b> <b>do not contact employment candidates via email to solicit personal or financial information</b></li><li><b>All applications for employment must be submitted through our official website </b><b>https://coatesgroup.com/careers</b><b> or directly through our LinkedIn profile: </b><b>Coates Group</b></li></ul><div><b>
- All emails from us will come from our official domain, which is [at]coatesgroup[dot]com or via our Applicant - Tracking System (ATS) email address, which is no-reply[at]</b><b>hire.lever</b><b>[dot]co</b></div><div>
</div><div>
If you receive any suspicious communications purporting to be from Coates, we urge you not to respond, do not click any links, and do not provide any personal information. Your safety and trust are of the utmost importance to us. Thank you for your vigilance.</div>
<p>
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

Director, Product Marketing

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