director of search engine marketing

Xinexo

We are looking for a results-driven SEO &amp; AEO Sales Specialist to join our growing team. The ideal candidate will be responsible for identifying potential clients, pitching our SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) services, and closing deals. This role requires strong sales skills, a good understanding of digital marketing, and the ability to communicate value-driven solutions to clients.Key Responsibilities<ul><li>Generate and qualify leads through outbound and inbound channels</li><li>Conduct discovery calls to understand client needs and business goals</li><li>Present and sell SEO &amp; AEO services to potential clients</li><li>Develop customized proposals and pricing strategies</li><li>Manage the full sales cycle from prospecting to closing</li><li>Maintain strong relationships with clients for retention and upselling</li><li>Collaborate with the marketing and SEO team to align client expectations</li><li>Stay updated on SEO trends, AI search, and AEO strategies</li></ul>Requirements<ul><li>3&ndash;5+ years of experience in sales (preferably in digital marketing or SEO services)</li><li>Strong understanding of SEO fundamentals and digital marketing concepts</li><li>Basic knowledge of AEO (Answer Engine Optimization) or willingness to learn</li><li>Proven track record of closing deals and meeting sales targets</li><li>Excellent communication, negotiation, and presentation skills</li><li>Ability to work independently and manage a sales pipeline</li><li>Experience with CRM tools is a plus</li></ul>Preferred Skills<ul><li>Experience selling SEO, PPC, or digital marketing services</li><li>Familiarity with AI search platforms and voice search trends</li><li>Strong objection-handling and closing techniques</li><li>Lead generation via LinkedIn, email outreach, or cold calling</li></ul>Key Performance Indicators (KPIs)<ul><li>Monthly revenue generated</li><li>Number of deals closed</li><li>Lead-to-client conversion rate</li><li>Client retention and upsell rate</li></ul>What We Offer<ul><li>Competitive base salary + commission structure</li><li>Performance-based incentives</li><li>Opportunity to work with a growing digital marketing team</li><li>Career growth and skill development in AI-driven search marketing</li></ul>Job Type: Full-timePay: Rs30,000.00 - Rs60,000.00 per monthWork Location: In person

Calling Agents (SEO Campaign)

Seofixr Digital Growth Solutions

About the Role At Seofixr Digital Growth Solutions, we specialize in performance driven digital marketing and enterprise SEO strategies that scale global brands. We believe that organic growth should be measurable, predictable, and a core revenue driver for modern businesses.We are looking for a Senior SEO and Digital Growth Director who will take ownership of our organic acquisition strategy across multiple markets. You will not just manage rankings; you will define growth strategy, lead high impact initiatives, and drive measurable business outcomes.You will lead a team of SEO specialists, content strategists, and analysts, bridging the gap between technical optimization and commercial performance. You are the voice of data driven growth in a room full of executives, marketers, and engineers.Why Work With UsThe Environment Our offices are located in premium commercial districts in Muscat and Doha, designed to support high performance teams. We value a workspace that promotes focus, collaboration, and innovation.Growth Maturity We do not need to be convinced that SEO matters. Organic growth is a core business function here. You will have direct influence on strategy and decision making from day one.Modern Stack We use advanced SEO platforms, automation tools, and analytics systems. Our teams work closely with engineering using modern frameworks and performance optimization practices.Growth You will receive a dedicated budget for international SEO conferences, certifications, and leadership development programs.Key ResponsibilitiesSEO Strategy Ownership Develop and execute enterprise level SEO strategies across multiple regions and industriesTechnical SEO Leadership Oversee site architecture, crawlability, indexing, and performance optimization initiativesContent and Growth Strategy Lead keyword strategy, content planning, and search intent optimization to drive qualified trafficTeam Leadership Manage and mentor senior and mid level SEO specialists and digital marketersData and Performance Analysis Track rankings, traffic, and revenue impact using analytics tools and provide executive level reportingCross Functional Collaboration Work with product, engineering, and marketing teams to ensure SEO best practices are integratedStakeholder Management Present strategies, insights, and results to leadership and external partners with clear business impactWhat We Are Looking ForExperience 10 plus years in SEO and digital marketing, with at least 3 years in a senior leadership roleProven Impact Demonstrated success scaling organic traffic and revenue for enterprise or high growth companiesTechnical Expertise Strong understanding of technical SEO, site audits, and search engine algorithmsTooling Advanced experience with Google Analytics, Search Console, and leading SEO platformsLeadership Experience managing distributed teams and driving performance at scaleMindset You are results driven and strategic. You balance long term growth initiatives with quick wins that deliver measurable resultsPay: RO3,500.000 - RO4,200.000 per monthWork Location: In person

Senior SEO and Digital Growth Director

Six Flags Qiddiya City and Aquarabia

<div>At Six Flags &amp; Aquarabia Qiddiya City, the Associate &ndash; SEO plays a vital role in optimizing our digital content to enhance brand visibility and improve search engine rankings. This position requires a detail-oriented and data-driven individual who will be responsible for implementing effective SEO strategies, conducting keyword research, and analyzing website performance to drive organic traffic.
Responsibilities:<ul><li>Conduct comprehensive keyword research to identify target keywords and opportunities that align with business objectives.</li><li>Implement on-page SEO best practices, including optimizing title tags, meta descriptions, headers, and image alt tags to enhance organic visibility.</li><li>Collaborate with content creators and marketing teams to develop SEO-friendly content that resonates with target audiences and improves engagement.</li><li>Monitor and analyze website traffic, performance metrics, and search rankings using tools such as Google Analytics, Google Search Console, and other SEO platforms.</li><li>Facilitate regular audits of our website to identify technical SEO issues and recommend strategies for improving site health.</li><li>Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices to ensure that our strategies remain effective.</li><li>Support link-building initiatives by identifying potential partnership opportunities and outreach strategies to increase domain authority.</li><li>Prepare detailed reports on SEO performance, highlighting traffic growth, ranking improvements, and optimizations made.</li><li>Collaborate with web developers to ensure SEO best practices are integrated into website design and functionality.</li><li>Engage with other departments to align SEO strategies with overall marketing campaigns and initiatives.</li></ul> 
Requirements 
Education:
Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
Experience:
1-3 years of experience in SEO, digital marketing, or related fields with a proven track record in driving organic traffic.
Skills:<ul>
<li>Basic understanding of SEO principles and best practices.</li>
<li>Familiarity with SEO tools such as Google Analytics, Moz, SEMrush, or similar.</li>
<li>Proficiency in Microsoft Excel and data analysis.</li>
<li>Strong analytical skills and attention to detail.</li>
<li>Ability to work collaboratively in a team environment.</li>
<li>Good written and verbal communication skills in both Arabic and English.</li>
<li>Willingness to learn and adapt to new tools and technologies in the SEO ecosystem.</li></ul></div>

Associate - SEO

Zeta Global

<div>WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform &ndash; powered by one of the industry&rsquo;s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

We are seeking a Paid Search Associate Director who can confidently lead client relationships while also rolling up their sleeves to execute campaigns. This role requires a balance of strategic vision and hands-on management. You&rsquo;ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end. 
 
The ideal candidate thrives in a client-facing role, can distill data into actionable insights, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

RESPONSIBILITIES
<ul>
<li>Client Strategy &amp; Leadership</li>
<li><ul><li>Serve as the primary client contact for paid search strategy and performance discussions.</li>
<li>Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals.</li>
<li>Proactively identify areas for optimization and innovation across accounts.</li>
</ul></li><li>Campaign Management &amp; Execution</li>
<li><ul><li>Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.</li>
<li>Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360.</li>
<li>Establish testing frameworks and innovation pipelines to continuously improve results.</li>
<li>Translate insights into actionable next steps that drive measurable client impact.</li>
</ul></li><li>Team Collaboration &amp; Mentorship</li>
<li><ul><li>Collaborate with internal teams to ensure campaign execution aligns with client objectives.</li>
<li>Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied.</li>
</ul></li><li>Analysis &amp; Reporting</li>
<li><ul><li>Deliver clear, data-driven performance reports and insights to clients &ndash; diving into the &ldquo;why&rdquo; behind the data.</li>
<li>Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.</li>
<li>Ensure accuracy, consistency, and timeliness of reporting.</li>
</ul></li>
</ul>QUALIFICATIONS
<ul>
<li>5+ years of relevant paid search experience.</li>
<li>Hands-on experience in managing monthly campaign budgets of $500k+.</li>
<li>Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor.</li>
<li>Meticulous attention to detail.</li>
</ul>
Preferred but not required:
<ul>
<li>Experience with GA4.</li>
<li>Experience with Shopping, Vehicle Ads, and Performance Max campaigns.</li>
<li>Google Ads and Microsoft Ads certification.</li>
</ul>
BENEFITS &amp; PERKS
<ul>
<li>Unlimited PTO</li>
<li>Excellent medical, dental, and vision coverage</li>
<li>Employee Equity</li>
<li>Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!</li>
</ul>
SALARY RANGE

The salary range for this role is $80,000 - $120,000, depending on location and experience.

PEOPLE &amp; CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual&rsquo;s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We&rsquo;re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

#LI-MR1

#LI-Remote</div>

Associate Director, Paid Search

Ruby Labs

<div><h1 class="jobSectionHeader">About us</h1>
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/<h1 class="jobSectionHeader">
About the role</h1>
Ruby Labs is looking for a Head of SEO to own and lead our SEO efforts across the company. You will lead a small team of SEO professionals, set the strategy, and personally drive results that move the needle on organic visibility, brand dominance, and revenue.
This role goes beyond traditional SEO. We expect our Head of SEO to be deeply fluent in AI-driven search, including Generative Engine Optimisation (GEO) and strategies to ensure our brands are surfaced and recommended by large language models (e.g.GPT, Claude, Gemini&hellip;).
The search landscape is evolving fast, and we need someone who is already operating ahead of the curve.
If you have a proven track record of dominating first-page Google results, building powerful backlink profiles, and fully owning the SERPs for the brands you've worked on, and if you can show us the results to prove it, we want to hear from you.<h1 class="jobSectionHeader">
Key Responsibilities</h1><ul><li>
SEO Strategy &amp; Ownership: Define and lead the SEO strategy across all Ruby Labs brands, ensuring a cohesive and prioritised approach to organic growth. Own the full roadmap, from technical SEO and content to link building, and be accountable for performance outcomes.</li><li>
Generative Engine Optimisation (GEO): Develop and execute strategies to ensure Ruby Labs products and brands are cited, recommended, and surfaced in responses generated by large language models including ChatGPT, Claude, Gemini, and more. This includes building topical authority, optimising for structured data, and identifying how AI-powered search differs from traditional SERP strategies.</li><li>
First-Page Domination: Own the mission to dominate the first page of Google for all priority queries across our brands. Design and execute content strategies that consistently produce articles and pages ranking on the first page of Google.</li><li>
Link Building at Scale: Build and manage a high-quality, scalable link acquisition programme across all brands.</li><li>
Reputation Management &amp; Negative Content Suppression: Lead the effort to identify, monitor, and outrank unfavourable search results across all brand SERPs. Develop proactive strategies to occupy the entire first page of Google with controlled, brand-positive content, reducing the visibility of negative results to zero.</li><li>
Technical SEO: Ensure all Ruby Labs websites are technically sound. Including site speed, crawlability, indexation, structured data, Core Web Vitals, and mobile optimisation. When required, collaborate closely with specific product and engineering teams to implement fixes and improvements efficiently.</li><li>
Team Leadership: Manage, and develop a small team of SEO professionals. Set clear goals, provide mentorship, review work, and build a high-performance team culture focused on results and continuous improvement.</li><li>
Performance Reporting: Define the KPIs and reporting framework for SEO across all brands. Deliver regular performance reports to the leadership team with clear insights, trend analysis, and forward-looking recommendations.</li><li>
Cross-Brand Collaboration: Work closely with the marketing, product, and engineering teams across Ruby Labs brands to ensure SEO is embedded into every relevant workstream.</li></ul><h1 class="jobSectionHeader">
Qualifications</h1><ul><li>
Search &amp; SEO Expertise<ul><li>
Minimum 5+ years of hands-on SEO experience: with a demonstrable track record of achieving first-page rankings for competitive, high-volume keywords across multiple domains or brands.</li><li>
Technical SEO mastery: Deep understanding of crawl architecture, indexation, structured data, Core Web Vitals, log file analysis, and technical site auditing. Comfortable working directly with engineering teams to implement changes.</li><li>
Content strategy for organic growth: Proven ability to design and oversee content strategies that produce rankings. Experience briefing, editing, and quality-controlling SEO content at scale.</li><li>
Link building expertise: Strong experience leading link acquisition campaigns. Ability to build sustainable, scalable programmes with measurable results.</li><li>
SERP reputation management: Demonstrated experience in suppressing negative search results and engineering first-page SERP ownership through a mix of owned, earned, and controlled assets.</li></ul></li><li>
AI &amp; Generative Search<ul><li>
Generative Engine Optimisation (GEO): Strong understanding of how large language models consume and surface content, and practical experience on how to optimise for inclusion in AI-generated responses across GPT, Claude, Gemini, and similar platforms.</li><li>
AI tooling proficiency: Comfortable using AI tools for content ideation, keyword clustering, competitive analysis, and workflow automation.</li><li>
Forward-looking mindset: A genuine interest in and understanding of how AI is reshaping search behaviour, and the ability to translate that into concrete strategic actions.</li></ul></li><li>
Analytics &amp; Data<ul><li>
Advanced proficiency in SEO platforms (Ahrefs, Semrush, or similar). Ability to extract meaningful insights, identify trends, and make data-driven decisions.</li><li>
Reporting &amp; dashboards: Experience building SEO performance dashboards and communicating results clearly to both technical and non-technical stakeholders.</li><li>
Experimentation mindset: Comfortable designing and interpreting SEO tests, including on-page optimisation experiments, and drawing confident conclusions from data.</li></ul></li><li>
Leadership &amp; Soft Skills<ul><li>
Proven track record: You can show us the results. We expect clear examples of SERP wins, link building outcomes, and reputation management successes with verifiable evidence.</li><li>
Leadership &amp; team development: Experience managing or mentoring SEO professionals, with a track record of developing talent and maintaining high team performance.</li><li>
Ownership mentality: You operate as if the brands are your own. You don't wait to be told what to do. You identify problems, propose solutions, and execute with urgency.</li><li>
Communication &amp; stakeholder management: Excellent written and verbal communication in English. Ability to translate complex SEO concepts into clear business language and gain buy-in from cross-functional stakeholders.</li><li>
Highly organised &amp; structured: Capable of managing multiple brands and workstreams simultaneously without losing focus on priorities or quality.</li><li>
Performance-driven: Comfortable working in a results-oriented environment where the expectation is continuous improvement, clear accountability, and visible impact.</li></ul></li></ul><h1 class="jobSectionHeader">
Location</h1>
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately &plusmn; 4 hours of CET. This ensures optimal collaboration and communication during working hours.<h1 class="jobSectionHeader">
Benefits</h1>
Discover the perks of being part of our vibrant team! We offer:<ul><li>
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
</li><li>Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
</li><li>Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
</li><li>Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
</li><li>Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0</li></ul>
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!<h1 class="jobSectionHeader">
Interview Process</h1>
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:<ul><li>
Recruiter Screening (40 minutes)</li><li>
Task Assignment</li><li>
Second Interview (60 minutes)</li><li>
Final Interview (60 minutes)</li></ul><h1 class="jobSectionHeader">
Life at Ruby Labs</h1>
At Ruby Labs, we move fast, aim high, and expect the same from our team. We&rsquo;re not here to play small&mdash;we&rsquo;re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you&rsquo;re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more&mdash;more responsibility, more growth, and more success.
#LI-Remote</div>

Head of SEO

Animalz

<div>About Animalz 
Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content. 
Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft. 
Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups. 

About the Role 
We're looking for a sharp writer and strategic thinker to join our SEO team as an Associate Head of Content. This is a high-level individual contributor role that sits between our Senior Content Marketers and Heads of Content, and it requires someone who can move fluidly between hands-on content creation and strategic account management. 
This role lives and dies by the quality of the content, whether you're writing it yourself or shaping someone else's work. We need someone who produces exceptional content&mdash;clear, compelling, and editorially rigorous&mdash;not someone who simply knows how to assemble keywords into a blog post. You'll write content that ranks, but more importantly, content that's genuinely worth reading. Your SEO expertise should elevate your writing, not replace it. 
The balance of your work will shift based on agency needs. When managing fewer accounts (2-3), you'll carry a heavier writing load, producing multiple pieces per month and serving as a primary content creator for key accounts. When managing more accounts (4-5), you'll shift toward strategic account management, freelancer oversight, and quality control. This flexibility is central to the role; you need to thrive in both modes. 
You'll report to a Head of Content who serves as your strategic partner and consultant. You'll also work closely with our SEO and content engineering teams to ensure content strategies account for traditional search, AI-powered discovery, and emerging content production workflows. 

What You'll Do 
Content Creation &amp; Quality
<ul>
<li>Research, outline, and write high-quality SEO content (blog posts, guides, landing pages, and more) that balances search intent with editorial excellence</li>
<li>Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools</li>
<li>Maintain Animalz's standard of writing quality across all content you produce and oversee, ensuring every piece is clear, well-structured, and genuinely useful to the reader</li></ul> 


Strategy &amp; Account Management
<ul>
<li>Create and optimize content strategies for your accounts with input from your Head of Content, incorporating SEO, AEO (Answer Engine Optimization), and content performance data</li>
<li>Manage content calendars that align with each customer's goals, search landscape, and competitive positioning</li>
<li>Generate strategic content ideas and craft comprehensive briefs that account for keyword targeting, search intent, SERP features, and AI search visibility</li>
<li>Serve as a consultative partner to customers, offering expertise on how their content performs across organic search and AI-driven channels</li>
<li>Proactively identify risks to account health&mdash;whether that's declining performance, misaligned expectations, or gaps in delivery&mdash;and flag them early</li>
<li>Report on content performance monthly, using tools like GA4, GSC, Ahrefs, and Clearscope to communicate results and surface opportunities</li></ul> 


Content Operations &amp; Freelancer Management
<ul>
<li>Manage and assign work to freelance writers: preparing briefs, tracking deadlines, reviewing drafts, and providing editorial feedback to ensure quality and consistency</li>
<li>Collaborate with design on graphics and visuals for your content deliverables</li>
<li>Contribute to team knowledge-sharing, internal initiatives, and cross-functional projects as time and primary responsibilities allow</li></ul> 


SEO, AEO &amp; AI Workflows
<ul>
<li>Apply SEO best practices across all content work, including keyword research, on-page optimization, technical SEO considerations, and competitive analysis</li>
<li>Stay current on how AI search tools (Perplexity, ChatGPT, Gemini, AI Overviews) surface and cite content, and factor this into content strategy and execution</li>
<li>Work with our content engineering team to understand and contribute to AI-assisted content workflows. You don't need to build these systems, but you should understand how they work and how to leverage them</li>
<li>Use AI tools responsibly to support research, ideation, and content production without sacrificing quality or voice</li></ul> 


What We're Looking For
<ul>
<li>Exceptional writing ability: You're a writer first. You produce publication-ready content with minimal revisions, writing with clarity, precision, and editorial judgment across formats &mdash; from long-form thought leadership to concise, conversion-focused copy. You adapt your voice to match different brand personas while maintaining high standards</li>
<li>Strong editing and editorial oversight: You can review freelancer work with a sharp eye, elevate drafts to meet our quality standards, and provide clear, constructive feedback. You know what good looks like, and you can get other writers there</li>
<li>5+ years of experience in content marketing, preferably in B2B SaaS or an agency setting</li>
<li>2+ years of customer-facing experience at a B2B marketing agency or within an in-house marketing team, managing accounts and customer relationships</li>
<li>Strong SEO knowledge: You understand keyword research, on-page optimization, content audits, and competitive analysis, and you can diagnose why content isn't performing. You know how to write for search without writing for search engines</li>
<li>AEO and AI search fluency: You're actively working in AEO, not just aware of it. You understand how AI-driven discovery tools are changing content visibility, and you have hands-on experience with AEO strategies, prompt tracking, citation monitoring, or optimizing for AI Overviews</li>
<li>AI workflow familiarity: You've worked with AI tools (ChatGPT, Claude, etc.) in your content process and understand concepts like programmatic content, content engineering, and AI-assisted production. You don't need to build workflows, but you should be conversant in how they work</li>
<li>Strategic execution: You can translate a content strategy into consistent, high-quality output, and adjust tactics based on performance data and customer needs</li>
<li>Technical curiosity: You're genuinely interested in learning how software products work so you can write about them clearly and persuasively</li>
<li>Project management: You manage multiple accounts, content types, and contributors while maintaining quality and meeting deadlines</li>
<li>Tool proficiency: Working knowledge of GA4, Ahrefs, Clearscope, Google Search Console, Screaming Frog, and similar tools</li>
<li>Reliability and adaptability: You deliver quality work on time, navigate ambiguity well, and adjust your approach when priorities shift&mdash;whether that means writing six articles in a month or managing five accounts with minimal writing</li></ul> 


Our Values

At Animalz, our values guide how we show up for our customers, our teammates, and the content we create.
<ul>
<li>Value Over Vanity: We measure success in customer impact, not surface-level praise. We focus on content that drives sustainable, long-term results.</li>
<li>Two Steps Ahead: We're proactive and strategic, solving problems before they become blockers.</li>
<li>Power Source, Not Power Trip: We lead through service, energizing teammates and customers.</li>
<li>Pursue Mastery: We're always learning, evolving, and testing new approaches.</li>
<li>Left Brain, Right Brain, Robot Brain: Our best work blends creativity, analysis, and smart use of AI &mdash; without sacrificing humanity or voice.</li>
<li>In the Arena: We experiment boldly and stay immersed in our customers' industries so we can lead from experience, not theory.</li></ul> 


Your First 90 Days 
Days 1&ndash;30: Learn &amp; Integrate
<ul>
<li>Complete onboarding and learn our tools, processes, and editorial standards</li>
<li>Deep dive into your assigned customer accounts with guidance from your Head of Content</li>
<li>Familiarize yourself with our SEO and AEO workflows, tools, and content engineering processes</li>
<li>Create your first content deliverables with regular feedback and review</li>
<li>Build relationships with your team</li></ul> 


Days 31&ndash;60: Execute &amp; Own
<ul>
<li>Take on writing and/or account management responsibilities for 2-3 accounts</li>
<li>Manage freelancer assignments, review drafts, and provide editorial feedback to maintain quality standards</li>
<li>Co-lead customer calls with your Head of Content, progressing toward leading them independently</li>
<li>Own performance reporting for your accounts</li>
<li>Contribute to team meetings and discussions</li></ul> 


Days 61&ndash;90: Lead &amp; Contribute
<ul>
<li>Run your accounts independently, with your Head of Content as a strategic partner rather than a day-to-day guide</li>
<li>Serve as the primary point of contact for your customers</li>
<li>Fully own editorial quality for your accounts, including freelancer output</li>
<li>Demonstrate consistent quality, on-time delivery, and strategic thinking</li>
<li>Share learnings and contribute to team improvement, including SEO/AEO best practices</li></ul> 


Working Arrangements

Location: Fully remote, Americas or EMEA

Timezone Requirements: At least 4 hours of overlap with US timezones (EST/PST) to collaborate effectively with our team and customers 
Compensation &amp; Benefits 
Salary Range: $70,000 &ndash; $90,000 USD annually 
Placement within the range is based on experience, skills, and demonstrated impact in previous content marketing roles. 
Benefits:
<ul>
<li>Unlimited PTO policy</li>
<li>Flexible working schedule</li>
<li>Technology budget</li>
<li>Learning budget</li>
<li>Health &amp; wellness stipend</li>
<li>Team lunch stipend</li>
<li>Health &amp; vision insurance (US only)</li>
<li>401(k) retirement plan (US only)</li></ul> 


Diversity, Equity &amp; Inclusion

At Animalz, we believe diverse perspectives make us stronger. We're committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing. 
Equal Opportunity

Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 
We're excited to meet you!</div>

Associate Head of Content, SEO

<div>WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform &ndash; powered by one of the industry&rsquo;s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

The Role

We&rsquo;re looking for a strategic, data-driven Director of Paid Search to support a Higher Education division of our search team. You&rsquo;ll be responsible for shaping paid search strategy across EDU clients, ensuring best-in-class execution, and driving measurable business outcomes.

This role requires a balance of strategic vision and hands-on management. You&rsquo;ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end.

Client Strategy &amp; Leadership
<ul>
<li>Translate client business goals into full-funnel search strategies across Google and Microsoft Ads</li>
<li>Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps</li>
<li>Identify performance opportunities and risks, proactively recommending optimizations and growth strategies</li>
<li>Serve as a strategic lead in client conversations, QBRs, and performance reviews</li>
</ul>
Performance Ownership
<ul>
<li>Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.</li>
<li>Accountable for enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency</li>
<li>Establish testing frameworks and innovation pipelines to continuously improve results</li>
<li>Oversee account structure, bidding strategies, audience layering, and automation approaches</li>
<li>Ensure consistent use of measurement best practices, attribution models, and conversion tracking</li>
<li>Drive adoption of new betas, AI-driven features, and automation tools</li>
</ul>
Analysis &amp; Reporting
<ul>
<li>Partner with analytics and ops teams to improve reporting, automation, and scalability</li>
<li>Monitor industry trends, platform changes, and competitive landscape</li>
<li>Deliver clear, data-driven performance reports and insights to clients, diving into the &ldquo;why&rdquo; behind the data</li>
<li>Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends</li>
<li>Ensure accuracy, consistency, and timeliness of reporting</li>
</ul>
Qualifications
<ul>
<li>8-12+ years of relevant paid search experience</li>
<li>Hands-on experience managing monthly budgets of $500k+</li>
<li>Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS</li>
</ul>
Preferred but not required
<ul>
<li>Skai experience</li>
<li>Google Ads Certifications is a plus</li>
</ul>
BENEFITS &amp; PERKS
<ul>
<li>Unlimited PTO</li>
<li>Excellent medical, dental, and vision coverage</li>
<li>Employee Equity</li>
<li>Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!</li>
</ul>
SALARY RANGE

The salary range for this role is $120,000-$140,000, depending on location and experience.

PEOPLE &amp; CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual&rsquo;s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We&rsquo;re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

#LI-MR1

#LI-Remote</div>

Director of Paid Search, EDU

Search 10000+ Director of search engine marketing jobs near you this May. New roles added regularly across leading industries. Apply today.