director of social media marketing

Hard Rock International

<div>Overview:

Hard Rock is seeking a Director of Paid Digital &amp; Social Media to lead the centralized strategy and execution of paid digital, social, and SEO/SEM campaigns. Reporting to the SVP of Entertainment Marketing &amp; Content, this high-impact role will work across all lines of business and partner with properties worldwide to maximize return on investment.
The Director will collaborate closely with Hard Rock&rsquo;s media buying agency of record to orchestrate complex paid campaigns, enable precise consumer targeting, develop custom attribution models and design consumer journeys that drive lifetime value. 
This role will also work in tandem with the Director of Social Media to align organic content engagement with paid social campaigns across Meta, TikTok, LinkedIn, X, Snap, Google, and other distribution platforms. Additionally, the Director will oversee paid SEO/SEM campaigns, partnering with internal stakeholders to optimize architecture and identify new opportunities. 
The ideal candidate brings deep expertise in digital and social media buying, a proven track record of driving measurable results and the ability to deliver creative solutions in a fast-paced environment. This person will champion innovation and keep Hard Rock at the forefront of digital, social, and search marketing.
Hiring Immediately
Responsibilities:
<ul><li>Define and drive a centralized vision for paid digital, SEO/SEM and social across the global enterprise, ensuring alignment with business objectives and return on investment.
</li><li>Partner with and manage Hard Rock&rsquo;s external media buying agency, ensuring best-in-class execution, attribution, optimization and reporting across all digital &amp; social campaigns.</li><li>
Deliver robust, transparent reporting with insights, analysis and action items mapped against KPIs and measurable business outcomes.</li><li>
Work with key stakeholders to create a deeper understanding of our online and social audiences &ndash; and develop recommendations on how to personalize their ad experience across Hard Rock priorities.
</li><li>Develop ongoing strategies to drive revenue directly from Hard Rock&rsquo;s social channels, including paid amplification of organic content, direct-to-consumer promotions and emerging platform opportunities.</li><li>
Lead and integrate SEO strategy with paid initiatives, ensuring seamless synergy between organic and paid traffic growth. Oversee Manager of SEO to ensure we are adapting new initiatives (social search, AI, etc.).</li><li>
Use performance data to develop actionable recommendations, driving efficiency, precision targeting, visibility and higher-value conversions across funnels.</li><li>
Stay ahead of industry shifts, platform innovations, privacy regulations (GDPR, CCPA, etc.), and emerging technologies.
</li><li>Partner with brand, content and creative teams to ensure campaigns are not only effective but also aligned with Hard Rock&rsquo;s unique voice and global brand.</li></ul>
Qualifications:
<ul><li>8+ years of experience in digital media buying, paid social, and performance marketing (gaming, entertainment, hospitality, lifestyle, and/or sports industry experience preferred).</li><li>
Strong experience managing external agencies and holding them accountable to performance standards.</li><li>
Deep understanding of SEO/SEM strategy and how it integrates with paid campaigns.</li><li>
Advanced knowledge of digital media platforms, attribution models, tagging/tracking systems, and compliance requirements.</li><li>
Strong analytical skills with the ability to translate data into actionable insights.</li><li>
Collaborative leadership style with experience working across complex, global organizations.</li><li>
Strong analytical skills and ability to analyze large datasets to maximize optimization and ROI efficiencies
</li><li>Deep understanding and ownership of DMP, CDP, Audiences, Segment building and related customer 360.</li><li>
Bachelors degree in marketing, digital or related discipline.</li></ul>
Work Environment:<div>
Duties and responsibilities are typically performed in a professional office setting.</div> 
Pre-Employment Process:
Employment with Seminole Hard Rock Support Services requires the successful completion of the pre-employment process; to include a satisfactory background check. 
Closing:
Seminole Hard Rock Support Services is an equal opportunity employer. We strive to foster an inclusive workplace culture for every team member. Seminole Hard Rock Support Services welcomes and encourages applications from people with disabilities. Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.</div>

Director - Paid Digital & Social Media

Seminole Gaming

Aspen Equity Construction

About Eagle Point ResortNestled in the Tushar Mountains just 30 minutes from Beaver, Utah, Eagle Point Resort offers a mid-sized, family-friendly mountain escape where guests feel like the mountain is all theirs. We specialize in delivering uncrowded, customizable, and memorable experiences year-round&mdash;from powder days and stargazing nights to weddings, concerts, and mountain bike adventures.Our mission is to create intimate, inspiring, and distinctly personal experiences that can&rsquo;t be duplicated at larger resorts&mdash;ensuring every visitor leaves with lasting memories.Position OverviewThe Marketing Director serves as the voice, vision, and creative force behind Eagle Point Resort&rsquo;s brand presence. This role combines strategic marketing leadership with hands-on creative execution across digital, print, and on-mountain channels.The Director oversees all aspects of marketing, communications, and digital presence&mdash;ensuring Eagle Point&rsquo;s image remains cohesive, professional, and aligned with our values: authenticity, adventure, and alpine charm.Core Objectives<ul><li>Increase customer acquisition through data-driven, high-ROI marketing initiatives.</li><li>Bring content creation in-house to reduce outsourcing costs and ensure brand consistency.</li><li>Enhance digital visibility through SEO, Google Ads, and affiliate marketing programs.</li><li>Elevate social and email engagement, growing click-through rates, followers, and conversions.</li><li>Establish Eagle Point as the premier Southern Utah alpine destination.</li></ul>Key Responsibilities1. Marketing Strategy &amp; Campaign Management<ul><li>Develop and implement annual and seasonal marketing plans across ski, lodging, summer, and event operations.</li><li>Create targeted and timely promotional campaigns&mdash;driven by occupancy data, demand trends, and weather conditions.</li><li>Audit and optimize marketing budgets: evaluate ROI by channel (social, email, web, paid, print).</li><li>Leverage analytics (Google Analytics, Meta Insights, Mailchimp metrics) to measure performance (CTR, CPC, CPM, CPP).</li><li>Manage partnerships with Ski Utah, tourism councils, and regional businesses to strengthen cooperative advertising.</li></ul>2. Content Creation &amp; Brand Development<ul><li>Produce and edit high-quality photography and video that authentically captures the Eagle Point experience.</li><li>Design branded visuals, resort signage, trail maps, event flyers, and real estate collateral.</li><li>Maintain a dynamic, consistent content calendar for all platforms.</li><li>Ensure brand voice and aesthetics remain cohesive across every medium.</li><li>Manage and organize all digital assets for long-term use and protection.</li></ul>3. Digital &amp; Social Media Management<ul><li>Oversee all major platforms: Instagram, Facebook, TikTok, YouTube, and Twitter/X.</li><li>Post consistent, engaging content that highlights daily mountain life, events, and guest experiences.</li><li>Monitor engagement, respond to comments and messages, and identify opportunities for viral or community-driven content.</li><li>Use AI and automation tools (ChatGPT, Gemini, Canva scheduling, etc.) to streamline post creation and caption generation.</li><li>Grow audience reach through influencer collaborations and UGC (user-generated content) campaigns.</li></ul>4. Web &amp; Email Marketing<ul><li>Manage and update the WordPress website with seasonal content, SEO-optimized copy, and event listings.</li><li>Conduct SEO audits and improve site rankings for high-value keywords (e.g., &ldquo;Utah ski getaway,&rdquo; &ldquo;family ski resort,&rdquo; etc.).</li><li>Run regular Mailchimp campaigns with improved segmentation, stronger visuals, and clear calls to action.</li><li>Maintain SMS campaigns via GoTo Messaging for timely updates, alerts, and special offers.</li><li>Ensure all digital channels drive toward measurable conversions (bookings, passes, event sales).</li></ul>5. Paid Media &amp; Advertising<ul><li>Design and manage Google Ads campaigns to target key search terms&mdash;especially in competition with nearby resorts.</li><li>Create and optimize paid social media campaigns for Facebook, Instagram, and YouTube.</li><li>Explore affiliate programs (TripAdvisor, Kayak, Ski Utah, etc.) that operate on &ldquo;pay when you get paid&rdquo; models.</li><li>Regularly test creatives and ad copy to improve click-through and conversion rates.</li></ul>6. Data &amp; Market Analysis<ul><li>Conduct periodic audits of website traffic, ad performance, and campaign ROI.</li><li>Identify which channels drive the highest yield and reallocate spend accordingly.</li><li>Compare average spend per customer vs. acquisition cost to guide optimization.</li><li>Track and report marketing metrics monthly to resort leadership.</li></ul>7. Brand Positioning &amp; Communication<ul><li>Define and maintain Eagle Point&rsquo;s core brand message: &ldquo;A family-friendly, pure mountain experience&mdash;authentic, uncrowded, and unforgettable.&rdquo;</li><li>Ensure all internal and external communications reflect this positioning.</li><li>Collaborate with resort departments (lodging, operations, food &amp; beverage, events) to maintain unified messaging.</li><li>Manage cross-brand synergy for Eagle Point Resort (EP), AERE, and AEC divisions.</li></ul>Required Skills &amp; Experience<ul><li>Graphic Design: Adobe Suite, Canva, signage, maps, print/digital materials.</li><li>Photography/Videography: Capture and edit raw, authentic resort content.</li><li>Advertising Aptitude: Google Ads, OnTheSnow, Meta Ads, analytics tracking.</li><li>Social Media Management: Proven experience with multi-platform content calendars and engagement strategies.</li><li>Web Management: WordPress or equivalent platform experience; SEO best practices.</li><li>Email &amp; SMS Marketing: Mailchimp, GoTo Messaging, A/B testing.</li><li>Analytical Acumen: Understanding of CPC, CPM, CTR, and other performance metrics.</li><li>Business Insight: Ability to adapt strategy to market pressures and competitive dynamics.</li><li>Ski Industry Experience: Understanding of resort operations, seasonality, and guest demographics.</li></ul>Audit &amp; Continuous Improvement Process<ul><li>Quarterly Marketing Audit:</li><li>Review traffic sources, conversions, and cost per acquisition.</li><li>Update Google Analytics reports and Mailchimp KPIs.</li><li>Identify underperforming channels and reallocate resources.</li><li>Performance Metrics:</li><li>CPM (Cost per thousand views)</li><li>CPC (Cost per click)</li><li>CPP (Cost per purchase)</li><li>CTR (Click-through rate; aim to exceed 2.5%)</li></ul><ul><li>Annual Review:</li><li>Benchmark results against prior year and peer resorts.</li><li>Recommend budget adjustments and new technology tools.</li></ul>Tools &amp; Platforms<ul><li>Social Media: Instagram, Facebook, TikTok, YouTube, Twitter/X</li><li>Web: WordPress</li><li>Email: Mailchimp</li><li>SMS: GoTo Messaging</li><li>Design: Adobe Creative Suite, Canva</li><li>Analytics: Google Analytics, Meta Business Suite</li><li>AI Tools: ChatGPT, Gemini (for copywriting, ideation, automation)</li><li>Lodging &amp; CRM: InnRoad, Entebeni</li></ul>Compensation &amp; Terms<ul><li>Salary: $55,000/year</li><li>Employment Type: Full-Time, Year-Round</li><li>Reports To: Managing Director of Recreation</li><li>Location: On-site at Eagle Point Resort, Beaver, Utah (some remote flexibility during off-season)</li></ul>Success in This Role Looks Like<ul><li>A steady flow of creative, on-brand content that drives measurable engagement.</li><li>Increased traffic and bookings attributed to digital marketing.</li><li>Consistent messaging and aesthetics across all resort communications.</li><li>Clear, data-backed understanding of what&rsquo;s working&mdash;and what&rsquo;s not.</li></ul>Eagle Point recognized as a top Southern Utah destination for authentic mountain experiences.Job Type: ContractPay: $55,000.00 per yearWork Location: Remote

Marketing Director / Director of Marketing & Social Media

Aspen Dental

<div>
 
 The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
 
 
 
 
 
 
 Position Overview:
 
 
 
 Director of Brand &amp; Social Content Strategy Aspen Dental is seeking a forward-thinking Director of Brand &amp; Social Content Strategy to drive a modern, integrated approach to content creation, distribution, and optimization. Reporting to the VP of Brand / Integrated Marketing, this leader will lead content strategy for the Aspen Dental brand identifying key messaging needs, mapping content across channels, and owning the paid and organic social media strategy and execution. This role will be responsible for shaping how holistic brand content drives awareness, engagement, acquisition, and retention across all touchpoints.
 
 
 This role requires a unique blend of storytelling, content strategy, and performance-minded marketing. The ideal candidate deeply understands how to build brand affinity through content, but also how to architect that content across the full acquisition funnel&mdash;from awareness to conversion&mdash;and in close partnership with the cross functional channel teams (media, CRM, web) to maximize performance.
 
 
 
 
 
 The Director of Brand &amp; Social Content will ensure Aspen and its family of brands remain at the forefront of consumer attention by delivering innovative, insight-driven content strategies that fuel growth, strengthen trust, and build long-term loyalty.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Brand Content Strategy Leadership
 </li>
 <li>
 Define and execute the Aspen Dental content strategy that balances brand storytelling with full funnel performance-driven outcomes, ensuring content is tailored to every stage of the acquisition funnel.
 </li>
 <li>
 Build frameworks for how content will drive awareness, consideration, conversion, and loyalty across digital, social, and owned channels.
 </li>
 <li>
 Champion a test-and-learn approach to creative development and distribution, optimizing content for performance in partnership with the Media team.
 </li>
 <li>
 Identify messaging iteration opportunities to continually maximize performance and meet business needs and demands.
 </li>
 </ul>
 
 
 
 
 
 Social Media Strategy
 
 
 <ul>
 <li>
 Tailor Aspen&rsquo;s brand content approach to social. Bring to life a unique social strategy for the brand that drives engagement, builds brand sentiment and drives overall brand growth.
 </li>
 <li>
 Identify and cultivate the brand&rsquo;s social voice to be authentic, differentiated, and trend-forward while balancing governance and brand reputation.
 </li>
 <li>
 Lead the paid and organic social media strategy across platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube, Reddit, and emerging platforms).
 </li>
 <li>
 Drive growth through innovative use of creator partnerships, user-generated content, and new activation models.
 </li>
 </ul>
 
 
 
 
 
 Cross Functional Collaboration
 
 
 <ul>
 <li>
 Partner closely with Media, Creative, Communications, and Brand Marketing teams to ensure content is consistent, measurable, and performance-optimized across all channels.
 </li>
 <li>
 Translate media insights into actionable creative briefs and content strategies that drive measurable ROI.
 </li>
 <li>
 Build bridges between organic and paid, ensuring cohesive storytelling across campaigns and always-on initiatives.
 </li>
 </ul>
 
 
 
 
 
 Performance &amp; Analytics
 
 
 <ul>
 <li>
 Set clear KPIs and measurement frameworks for content effectiveness across the funnel.
 </li>
 <li>
 Partner with analytics and media teams to continuously monitor content performance, uncover insights, and optimize strategies.
 </li>
 <li>
 Deliver clear, data-backed recommendations and thought leadership to senior stakeholders.
 </li>
 </ul>
 
 
 
 
 
 Leadership &amp; Innovation
 
 
 <ul>
 <li>
 Lead agency relationships and external creators while ensuring brand standards are upheld.
 </li>
 <li>
 Stay ahead of cultural, consumer, and digital trends to ensure Aspen remains a leader in content and social innovation.
 </li>
 <li>
 Cultivate a culture of experimentation, learning, and agility within the broader marketing team.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 15 years of experience in content strategy and social media marketing, with proven leadership in consumer-facing brands.
 </li>
 <li>
 Demonstrated ability to build content programming for a brand and translate content into measurable business impact across the funnel.
 </li>
 <li>
 Demonstrated impact of content that drives breakthrough, acquisition, and brand salience
 </li>
 <li>
 Experience building integrated content strategies in partnership with media, brand, and creative teams.
 </li>
 <li>
 Deep knowledge of paid and organic social, with hands-on experience managing campaigns and content at scale.
 </li>
 <li>
 Brand side experience preferred.
 </li>
 <li>
 Strong analytical skills and proficiency with performance tracking and social listening tools.
 </li>
 <li>
 Excellent leadership, communication, and collaboration skills.
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, or related field (Master&rsquo;s degree a plus).
 </li>
 </ul>
 
 
 
 
 
 Additional Job Description
 
 
 
 If you are an applicant residing in California, please view our privacy policy here:
 
 
 https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees
 
 <ul>
 <li>
 Salary: Annual pay range: $155,000 - $195,000, plus bonus/incentives
 </li>
 <li>
 A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with a match.
 </li>
 </ul>
 
 
</div>

Director of Brand & Social Content Strategy

Better Days Franchise Co.

About the RoleWe&rsquo;re looking for a strategic, creator-minded Director of Social Media to elevate both our corporate brand and founder brand across LinkedIn, YouTube, Instagram, and beyond.This isn&rsquo;t a &ldquo;post and pray&rdquo; social role. You&rsquo;ll design and execute the storytelling engine that fuels everything from community growth to inbound leads. When your organic content performs, you&rsquo;ll continue to help nurture those leads through our Paid Ads and Email nurture programs &mdash; turning engagement into action. So yes, we're looking for a little bit of a unicorn!You&rsquo;re part creative director, part growth strategist &mdash; equally comfortable brainstorming a new video concept or diving into analytics to refine what&rsquo;s working.What You&rsquo;ll Do<ul><li>Lead the social media strategy and execution for both Better Days and Founder's personal channels.</li><li>Develop and implement a Social Selling Program that empowers our franchise advisors and sales team to use social media effectively &mdash; teaching them how to build personal brands, nurture relationships, and generate leads through authentic content.</li><li>Oversee and execute video, design, and copy production &mdash; ensuring content is engaging, on-brand, and optimized for each platform.</li><li>Build content calendars, manage community interactions, and track performance metrics.</li><li>Work with our email and PPC teams to repurpose high-performing content into lead nurture sequences and paid amplification.</li><li>Identify and collaborate with creators, influencers, and partners who align with the Better Days mission.</li><li>Experiment with new formats, trends, and AI tools to keep our brand ahead of the curve.</li><li>Report on engagement, reach, and conversion outcomes to guide future strategy.</li></ul>What You Bring<ul><li>3&ndash;7 years of professional experience in social media or digital content marketing, with a strong understanding of brand storytelling and growth.</li><li>Proven track record of growing both corporate and personal social accounts that have led to measurable increases in leads, revenue, and brand authority.</li><li>Exceptional copywriting skills &mdash; you can write scroll-stopping captions, headlines, and scripts that drive engagement and conversion.</li><li>Graphic design proficiency is a plus &mdash; you don&rsquo;t need to be a full-time designer, but you should know how to brief creatives effectively (and jump into Canva or Adobe when needed)</li><li>A willingness to bring fresh, culture-driven creative thinking to an industry that&rsquo;s long overdue for it &mdash; blending strategy, storytelling, and energy that makes people actually care about franchising.</li><li>Comfort leading both strategy and execution &mdash; from planning shoots to editing posts.</li><li>Hands-on experience executing complementary marketing initiatives &mdash; writing outbound email campaigns, testing ad copy, and building creative assets that extend social content into full-funnel performance.A data-informed mindset balanced with creative intuition.</li><li>A humble, accountable, and fun approach that aligns with our core values.</li></ul>Who We AreAt Better Days, we&rsquo;ve lived every side of franchising &mdash; franchisee, franchisor, development leader, and consultant. That experience shaped a no-nonsense franchise advisory company built on trust, transparency, and results. We help everyday people find the right franchise &mdash; and build real freedom through business ownership.Our Core ValuesDon&rsquo;t Be a Jerk &ndash; Stay humble. Make a difference. Team First &ndash; Care for the whole. Have each other&rsquo;s backs. Do What You Say &ndash; Take initiative. Be accountable. Have Fun &ndash; Be authentic. Be social. Stay engaged.What&rsquo;s in It for YouYou&rsquo;ll be a founding member of a team that&rsquo;s redefining what modern franchise marketing looks like.Our executive team has built and scaled some of the biggest brands in franchising &mdash; and this time, we&rsquo;re doing it differently: blending storytelling, performance, and authenticity to build the next industry leader.This role gives you a front-row seat (and a key role) in that journey. You&rsquo;ll have creative freedom, measurable impact, and the opportunity to shape both a brand and a category.Job Type: Full-timePay: $80,000.00 - $120,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in Denver, CO 80209

Director of Social Media

Marriott International

<div>
 
 Additional Information
 
 
 
 
 Job Number
 
 25170171
 
 
 
 Job Category
 
 Sales &amp; Marketing
 
 
 
 Location
 
 Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAP
 
 
 
 Schedule
 
 Full Time
 
 
 
 Located Remotely?
 
 N
 
 
 
 Position Type
 
 Management
 
 
 
 Pay Range:
 
 $125,600-$171,100 Annually
 
 
 
 Bonus Eligible:
 
 Y
 
 
 
 Stock Package:
 
 Y
 
 
 
 Job Summary
 
 
 
 The
 
 Director, Social Creative &amp; Content Strategy
 
 helps shape the creative and strategic vision for Marriott Bonvoy&rsquo;s global social media presence - delivering breakthrough storytelling that drives cultural relevance, brand affinity, and business results.
 
 
 This role is a key contributor in defining what great looks like across platforms, combining creative excellence, analytical rigor, and platform innovation to inspire world-class social work. You&rsquo;ll collaborate closely with brand, loyalty, creative, PR, and continent teams to deliver integrated campaigns that reflect Marriott Bonvoy&rsquo;s brand strategy and engage travelers at every stage of the funnel.
 
 
 The ideal candidate is equal parts creative thinker and strategic leader - someone who can concept, guide, and evaluate ideas through the lens of both cultural impact and performance data. They bring experience leading concept development, directing agencies and creative talent, interpreting insights, and translating data into strategies that elevate creative impact. As part of a high-performing global team, this leader fosters collaboration, innovation, and creative excellence while navigating a complex stakeholder environment with confidence and agility.
 
 
 
 CANDIDATE PROFILE
 
 
 
 
 Education And Experience Required
 
 
 
 Bachelor&rsquo;s degree from an accredited college or university in Business Administration, Marketing, Communications, or related field.
 
 
 Eight or more years of relevant professional experience in social media, creative strategy, creative development, and brand marketing, demonstrating progressive career growth and exceptional performance.
 
 
 OR
 
 
 Ten or more years of relevant professional experience in social media and creative strategy or related function, demonstrating progressive career growth and pattern of exceptional performance
 
 
 Proven success developing and executing award-winning social campaigns that drove measurable business results.
 
 
 
 Strong Collaboration Skills And Cross-functional Team Leadership Experience
 
 
 
 
 Education and Experience Preferred
 
 
 
 Experience leading creative strategy and production for a global brand or top-tier creative agency.
 
 
 Deep understanding of integrated marketing and upper-/mid-funnel brand performance metrics.
 
 
 Demonstrated success guiding concept development and creative execution across multiple platforms (TikTok, Instagram, YouTube, LinkedIn, X, etc.).
 
 
 Experience interpreting insights and analytics to inform creative direction.
 
 
 Expertise in influencer strategy, branded content, and partnership integrations.
 
 
 Experience managing large-scale budgets and global agency relationships.
 
 
 Strong people leadership experience with a record of developing high-performing teams.
 
 
 
 Core Work Activities
 
 
 
 
 Creative &amp; Strategic Leadership
 
 
 
 Lead the creative direction and strategic development of global social media campaigns for Marriott Bonvoy and hotel brands.
 
 
 Champion world-class storytelling and ensure all content ladders up to brand strategy and business objectives.
 
 
 Translate data, insights, and audience behavior into actionable creative strategies that deliver measurable performance.
 
 
 Inspire and guide agencies and internal teams through concepting, creative development, production, and postproduction.
 
 
 Set and maintain a high bar for creative excellence, innovation, and brand consistency across platforms.
 
 
 
 Strategy &amp; Performance
 
 
 
 Lead the development and execution of global social media strategy and creative direction for Marriott Bonvoy and hotel brands.
 
 
 Ensure campaigns and content deliver against upper- and mid-funnel objectives, driving awareness, engagement, and consideration.
 
 
 Oversee a strategically connected global editorial calendar across key platforms (TikTok, Instagram, YouTube, LinkedIn, X, etc.).
 
 
 Guide continent- and stakeholder-led content to maintain creative cohesion, consistency, and performance alignment.
 
 
 Partner with data and analytics leads to interpret insights, measure creative impact, and optimize storytelling based on performance data.
 
 
 Collaborate with the Director of Social Media Data Insights to define KPIs, dashboards, and reporting frameworks.
 
 
 Maintain accurate rollout plans, timelines, and budgets using company tools.
 
 
 
 Collaboration &amp; Partnerships
 
 
 
 Lead the global content calendar by partnering with all contributors (global, continent, agency) to ensure content calendar supports Marriott Bonvoy social ambition and is calibrated with other brands to maximize collective reach and impact.
 
 
 Partner with the Global Marketing Team and other teams (boutiques, loyalty, etc.) on influencer and social content as part of holistic IMC plans &ndash; including brief development, creative concepting, production and postproduction.
 
 
 Develop strong relationships with Marriott subject matter experts and channel leaders, agencies, media and distribution partners to maximize opportunities and ensure high-quality, on-strategy creative
 
 
 Partner with Director of Social Media Data Insights on dashboard creation, KPI definition and alignment, and regularly report out performance and learnings to key stakeholders and executive team.
 
 
 
 Campaign &amp; Content Management
 
 
 
 Lead campaign development or support IMCs as the SME on social/influencer content development.
 
 
 Drive global influencer partnerships, including agency and talent management.
 
 
 Lead the editorial calendar, orchestration and alignment process.
 
 
 Oversee social media monitoring, advertising, promotions, and activations.
 
 
 Ensure brand voice and content quality for Marriott Bonvoy and hotel brands.
 
 
 
 
 Leadership &amp; Development
 
 
 
 
 Serve as a creative and strategic leader within the global social team &mdash; modeling collaboration, curiosity, and excellence in every interaction.
 
 
 Mentor and inspire peers, agencies, and emerging talent to strengthen creative craft and strategic thinking across all workstreams.
 
 
 Provide thoughtful feedback that helps others grow, build confidence, and deliver their best work.
 
 
 Embody inclusive leadership, championing diverse creative voices and perspectives that reflect the global traveler community.
 
 
 Contribute to a positive, high-performing team culture grounded in trust, shared learning, and innovation.
 
 
 
 At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
 
 
 
 All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
 
 
 Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
 
 
 
 Washington Applicants Only
 
 : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
 
 
 Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
 
 
 Marriott International is the world&rsquo;s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
 
 Be
 
 where you can do your best work,
 
 begin
 
 your purpose,
 
 belong
 
 to an amazing global team, and
 
 become
 
 the best version of you.
</div>

Director, Social Creative & Content

CALVIN KLEIN

<div>Be part of an iconic story.
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world &ndash; and &ndash; endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)
POSITION SUMMARY:
Reporting into the Global Social Media team in the Brand Image department, the Director, Social Media Creative position within the CALVIN KLEIN CMO Group will oversee the Creative strategy, development and optimization of social-first creative assets, in alignment with the overarching brand creative guidelines and seasonal direction.
This role requires a deep knowledge of current social media best-practices, trends, and platforms, as well understanding of style and fashion-focused visual storytelling and formats.
The Director, Social Media Creative will direct and manage junior members of the team to help execute the brand vision, as well as develop them as best-in-class Social creatives.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:<ul>
<li>
Work with the Senior Brand Image leadership team to lead the vision, creative strategy and design aesthetic for content across all Social channels</li>
<li>
Mange team of Social Media Creatives inclusive of designers, content creators and video editors</li>
<li>
Oversee full development of social-first creative programming inclusive of developing creative pitches, treatments and talent briefs, determining, briefing and directing content crews, on-set creative direction, post-production oversight, rollout development, and asset QA</li>
<li>
Execute real-time design and production of social-first assets by channel &ndash; including but not limited to video, static images, graphic treatments, etc.</li>
<li>
Act as lead Social Creative on-set, at events, and for applicable campaign and Social initiatives</li>
<li>
Prepare and manage retouching and other production needs on projects</li>
<li>
Partner closely with Social Media Strategy team to lead, develop, and execute smart, unexpected creative content, series and storytelling in alignment with brand identity aesthetics to meet department objectives and KPIs, deployed across all Global social media channels</li>
<li>
Collaborate with Social Media Strategy team to brainstorm campaign and always-on content strategies, tailored to the editorial calendar and emerging best-practices</li>
<li>
Continuously develop knowledge regarding new design trends, innovation in the creative and social media fields, and technology and pitch new ideas based on cultural trends and past content KPI impact</li>
<li>
Lead the training and development of your Social creative team, including delivering on guidance and clear direction, problem solving and people management.</li>
<li>
Manage the execution of high-quality content and rollouts from the junior Social creatives.</li>
<li>
Act as a brand steward and ensure clear and comprehensive communication to business partners and team members when needed</li>
<li>
Participate in internal meetings as well as interact with external vendors, inclusive of agencies, content crews, and post-production vendors</li>
<li>
Work closely with, communicate and present creative with all key stakeholders and counterparts inclusive of members of the Senior Leadership team</li>
<li>
Partner cross-functionally with the Global Integrated Marketing, Project Management, PR, E-Comm, Fashion Office, and Production teams to plan, brief, communicate and adjust social media content</li>
</ul>
QUALIFICATIONS &amp; EXPERIENCE:
Experience:
10+ years of social media content creation experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.<ul>
<li>
Must have strong managerial competencies and experience, and a proven ability to inspire and nurture individual talents within a collaborative environment</li>
<li>
Highly social-relevant creative background</li>
<li>
Extensive experience working with Designers at creatively-driven global brands</li>
<li>
Experience working in a corporate environment is a plus</li></ul> 
Education: Bachelor&rsquo;s Degree Required
Skills:<ul>
<li>
Superior understanding of the history of Calvin Klein Advertising and the current Brand platform</li>
<li>
Ability to inspire and manage teams through leadership &ndash; enjoys building, managing and mentoring high performing Creative teams</li>
<li>
Exceptionally skilled at storytelling through short and longform video formats, image curation, visual storytelling, typography, layout, form and color</li>
<li>
In-depth knowledge of Adobe Creative Suite</li>
<li>
On-set and live event art director experience required</li>
<li>
Comfortable and confident directing and interviewing high profile-talent</li>
<li>
Well-rounded video and design experience across all social media channels</li>
<li>
Keen sense for color, layout, form, imagery, typography, and composition</li>
<li>
Obsessed with the ever-changing landscape of Social Media and internet culture at large</li>
<li>
Deep knowledge and ability to keep up to speed on all critical Global and Regional Social Media platforms</li>
<li>
Stays on top of Social Creative trends &ndash; out-of-the-box executions, trending talent, and innovative creative partners (photographers, videographers, animators, CGI artists, etc)</li>
<li>
Thrives working at speed of social and pop culture &mdash; works nimbly, quickly, resourcefully, and collaboratively.</li>
<li>
A self-starter and proactive</li>
<li>
Highly creative and positive with a can-do spirit</li>
<li>
A good listener, having the ability to influence others</li>
<li>
Must be comfortable working select evenings after-hours and weekends, as determined by the marketing and cultural calendar</li>
</ul>
Internal: Social Media Marketing and Creative Design teams 
External: Agency partners, freelance creatives, video editors
SUPERVISORY RESPONSIBILITIES:
Direct: Manager, Global Social Media Creative; Content Creator and Video Editor, Global Social Media 
Indirect: N/A
BUDGETARY RESPONSIBILITIES: Awareness of budget (if applicable) for any given project and ability to create within those parameters if needed.
DECISION MAKING: Will be responsible for decision making around social media content and strategies
RESOURCEFULNESS/CREATIVITY: This role must be fast-thinking and highly creative in executing Creative solutions in relation to social media marketing initiatives including designing content, strategy, and production needs.
ENVIRONMENT: Fast paced, deadline driven work environment.
Pay Range:$143,200-$193,300
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
Additional Compensation: This role is bonus eligible. This role is equity eligible.
Your Wellbeing is Our Priority
At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:<ul>
<li>
Pay &amp; Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.</li>
<li>
401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.</li>
<li>
Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.</li>
<li>
Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.</li>
<li>
Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.</li>
<li>
Education Assistance: Receive support for continued education including tuition reimbursement.</li>
<li>
Associate Discount: Shop at our company outlets and e-commerce sites at a discount.</li>
</ul>
Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That&rsquo;s the Power of Us, that&rsquo;s the Power of PVH+. 
One of PVH&rsquo;s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion &amp; Diversity at PVH here.
PVH Corp. or its subsidiary (&quot;PVH&quot;) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant&rsquo;s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.</div><div></div>

Director, Global Social Media Creative

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