director of strategic marketing

Merritt Academy

<div>Description:

The Marketing Director is responsible for managing all marketing initiatives and strategic planning for The Appletree School, First Steps Academy and Merritt Academy. The Marketing Director will partner with leadership to establish marketing and outreach operations and procedures, and lead marketing initiatives needed to support the company's goals. The Marketing Director is responsible for setting the marketing budget, conducting data analysis of competitors and the market, customer and partner communications and departmental reporting.
Requirements:
<ul><li>Plan and manage marketing strategies, campaigns and calendars for the Foundation schools.</li><li>
Monitor and analyze marketing metrics to guide campaigns and make data driven decisions.</li><li>
Create company social media, web, video, print, advertising, sales and collateral.</li><li>
Write for the website and update website content.</li><li>
Oversee the creation of materials including posters, fliers, programs, invitations, etc. to support various special events.</li><li>
Develop branded materials and shepherd projects through inception, design, edits, approvals, and production.</li><li>
Organize and host marketing events and experiences.</li><li>
Create and manage an annual marketing budget.</li><li>
Analyze and report on the success of campaigns based on return on investment metrics.</li><li>
Advise senior management by continuously researching, reviewing, assessing and making recommendations regarding improvement of The Foundation's marketing based on industry data and tends.</li><li>
Identify opportunities to update, simplify, automate, and enhance existing processes and tools to better meet the needs of the organization.</li><li>
Other duties as assigned.</li></ul>
Minimum Qualifications:<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, or a related field</li><li>
5+ years of relevant marketing experience preferred</li><li>
Experience in educational environments preferred</li><li>
Experience in brand marketing, community building, or customer engagement</li><li>
Proven track record of creating and executing successful brand appreciation initiatives</li><li>
Demonstrated ability to design and implement effective marketing strategies</li><li>
Possess time management skills to work on and oversee multiple projects simultaneously</li><li>
Proven experience with company social media, web, video, print, and advertising collateral.</li><li>
Experience with multi-site operations preferred</li><li>
Strong communications and written skills</li><li>
Experience analyzing analytics of campaigns and marketing data to critique and improve marketing and advertising activities</li><li>
Experience with Word Press, Google Analytics, SEO and Digital Marketing</li><li>
Read, write, and communicate effectively in English</li><li>
Have reliable transportation to travel between multiple school sites</li><li>
Pass pre-employment screenings</li></ul></div>

Director of Marketing

Steak ‘n Shake

<div><div>Title: Marketing Director
Location: Onsite Indianapolis, IN
Job Description:
Steak n Shake seeks a Marketing Director who will serve as a forward-thinking partner for our restaurants creating and executing a marketing strategy and on-site appeal that attracts and engages customers. In this role, you will use your ability to plan, develop and execute marketing campaigns following strategic objectives to ensure local restaurant marketing and in restaurant merchandising drive desired objectives. This position will drive the enhancement of customers' in-restaurant shopping experience and provide our franchisees with the marketing, digital media, and online tools they need to build incremental sales.
Top candidates will demonstrate exceptional communication skills, be self-managed, have strong time management skills, and have the ability to take a general concept and build out a business growth strategy and corresponding executional plans.
Responsibilities:<ul><li>Develop and execute marketing strategies and plans that deliver on annual business objectives and topline growth targets (customer, product, promotion, pricing, channel, KPIs&hellip;).</li><li>Lead cross-functional team and agency partners in new product developments, promotional and activation plans in order to maximize consumer acquisition, engagement and loyalty / retention.</li><li>Measure market impact for new products, promotions and marketing activities. Recommend corrective actions when needed.
</li><li>Establish Vendor Suite &ndash; determine needed partners, roles and manage relationships.</li><li>Work in conjunction with Digital Marketing Manager to build out social media and digital calendar.</li><li>Manage franchisees and company stores relationships including local store marketing and in-store product and promotional displays and activations.</li><li>Execute annual marketing plan at the local level, working with key stakeholders to drive brand engagement and loyalty.</li><li>Provide direction to Design team for new product development, LTOs, packaging, print displays, promotions and other consumer and store activations.</li><li>Coordinate with design, operations and logistics for all traditional print materials and POP needed for in-store activation, events and franchise / partner outreach.</li></ul><ul>
<li>Performs other related duties as required and assigned.</li>
</ul>Requirements:<ul><li>5+ years of marketing and merchandising experience</li><li>Experience in QSR restaurants preferred</li><li>Ability to think, innovate and communicate at both a strategic level and tactical level</li><li>Ability to collaborate and coordinate cross-functionally to inspire action and drive results</li><li>People and project leadership either through direct reporting and/ or project-based work</li></ul>
This position will require limited travel. Candidates need to be located in the Indianapolis area or be willing to relocate to Indianapolis.</div>
INDHEADOFFICE</div>

Johnson & Johnson

<div>At Johnson &amp; Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
Marketing
Job Sub Function:
Marketing Insights &amp; Analytics
Job Category:
People Leader
All Job Posting Locations:
California (Any City), Colorado (Any City), Minnesota (Any City), Santa Clara, California, United States of America
Job Description:
Senior Director, Strategic Marketing &amp; Insights
Location: Remote
Fueled by innovation at the intersection of biology and technology, we&rsquo;re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that&rsquo;s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure, and atrial fibrillation (AFib) patients. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech.
We are searching for the best talent to join our team, as Senior Director, Strategic Marketing &amp; Insights. This is a remote based role in the United States. Remote work options are considered on a case-by-case basis and if approved by the Company.
Purpose:
The Senior Director of Strategic Marketing &amp; Insights overseas a team of managers and individual contributors, as well as other functions across the business in a matrixed environment, developing the global strategic marketing strategy to maintain the leadership of the Shockwave IVL coronary and peripheral product portfolio. This individual will build and foster the organization's network of relationships with external partners and maintain awareness of market insights and trends in order to develop effective leadership and portfolio marketing solutions. The position will report to the VP of Marketing &amp; Education and work closely with the senior staff, functional leaders, and senior members of the marketing team.
You will be responsible for:<ul><li>
The Senior Director, Strategic Marketing &amp; Insights is accountable for global leadership and oversight in key areas:<ul><li>
Acquisition and analysis of global intelligence and insights from internal and external sources for emerging and established technologies</li><li>
Evaluation of IVL technologies&rsquo; value proposition, product positioning and messaging, and planning for future potential opportunities</li><li>
Collaboration with R&amp;D, medical affairs and project management to initiate product bench, preclinical and clinical testing as needed</li><li>
Drive proactive and reactive marketing strategies, campaigns, and essential collateral in an ongoing manner to address market dynamics
</li><li>Ensure the proficiency of the global sales force to address IVL market leadership opportunities and IVL technologies&rsquo; positioning/counter-positioning with customers</li><li>
Collaboration with downstream and upstream marketing on the development of go-to-market strategies for new Shockwave IVL products, including portfolio prioritization and planning, pricing, account targeting and segmentation, and sales support</li><li>
Provide input into product development programs, especially for core IVL markets, which may include acting as executive sponsor for various PDP programs, market and opportunity assessments, market research and physician feedback, and design input for new products</li><li>
Assist communications function with implementation of competitive internal and external communications strategy</li></ul></li><li>
Oversee directors, senior managers, and senior individual contributors in a matrix environment, and is accountable for meaningful career development conversations and regular coaching and feedback.</li><li>
Partner closely with marketing leadership, US and EU sales leadership, commercial operations, cross-functional colleagues (including clinical, legal, R&amp;D, regulatory and finance), senior management, advising on strategic insights and initiatives.</li><li>
Responsible for managing operational aspects of their teams (e.g., budget, performance, and compliance), as well as implementing workforce and succession plans to meet business needs.</li><li>
Proactively creates a purpose driven environment by aligning Johnson &amp; Johnson&rsquo;s Credo and Leadership Imperatives with the strategies and goals of the team and enterprise.</li></ul>
Requirements:<ul><li>
BA or equivalent experience is required.</li><li>
Minimum 10-12 years of global marketing leadership experience in cardiovascular med tech</li><li>
Proven track record in med tech product management and/or product marketing, with experience launching novel new products and market development.</li><li>
Have a strong command of clinical research and practice in core IVL markets.</li><li>
Ability to build successful partnerships with the sales force and develop relationships with key opinion leaders.</li><li>
Demonstrates agility to modify strategies and tactics, when necessary, based on voice of customer and emerging trends.</li><li>
Effective communication skills with all levels of management and organizations.</li><li>
Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements.</li><li>
Ability to travel 30% or more may be required.</li></ul>
Preferred Requirements:<ul><li>
MBA or advanced degree is highly desired.</li><li>
Preferably has coronary, structural heart or peripheral vascular technologies, with knowledge of relevant products and call points.</li></ul>
Johnson &amp; Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state, or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants&rsquo; needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers and internal employees contact AskGS to be directed to your accommodation resource.
Required Skills:
Leadership, Marketing, Sales
Preferred Skills:
Influencer Marketing, Sales Objectives, Staff Leadership
The anticipated base pay range for this position is :
The expected base pay range for this position is $221,000 to $299,000. The expected base pay range for this position in the Bay Area is $254,150 to $343,850.
Additional Description for Pay Transparency:
The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation&rsquo;s performance over a calendar/performance year. Bonuses are awarded at the Company&rsquo;s discretion on an individual basis. Subject to the terms of their respective plans, employees and/or eligible dependents are eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance. Subject to the terms of their respective plans, employees are eligible to participate in the Company&rsquo;s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company&rsquo;s long-term incentive program. Subject to the terms of their respective policies and date of hire, Employees are eligible for the following time off benefits: Vacation &ndash;120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Washington &ndash;56 hours per calendar year Holiday pay, including Floating Holidays &ndash;13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave &ndash; 480 hours within one year of the birth/adoption/foster care of a child Condolence Leave &ndash; 30 days for an immediate family member: 5 days for an extended family member Caregiver Leave &ndash; 10 days Volunteer Leave &ndash; 4 days Military Spouse Time-Off &ndash; 80 hours Additional information can be found through the link below. https://www.careers.jnj.com/employee-benefits</div>

Sr Dir, Strategic Marketing & Insights

Edmund Optics, Inc

OverviewThe Director of Marketing is a dynamic and strategic leader who transforms ideas into action and vision into measurable results. This role is responsible for driving impactful marketing programs that strengthen Edmund Optics&rsquo; brand, generate high-quality leads, and amplify our presence across global markets. Working hand-in-hand with Business Line teams, Marketplace Marketing, and the Executive Team, the Director ensures that every initiative, from digital campaigns and corporate communications to trade shows and customer engagement events&mdash;directly supports our business growth objectives. This individual is not only a strategist but also an executor, accountable for delivering on commitments with precision, creativity, and urgency. The ideal candidate will inspire collaboration, elevate marketing performance, and champion a culture of innovation and excellence that keeps Edmund Optics at the forefront of the optics and photonics industry.ResponsibilitiesCorporate Communication &amp; Branding<ul><li>Oversee all corporate communications, including public relations, executive messaging, internal communications, and media engagement.</li><li>Shape and strengthen the company&rsquo;s global brand identity, ensuring consistency and differentiation across all channels.</li><li>Lead storytelling initiatives that elevate the company&rsquo;s technical leadership and value to customers and partners.</li></ul>Strategic Leadership &amp; Collaboration<ul><li>Develop and execute the divisional marketing strategy aligned with corporate vision and growth objectives.</li><li>Partner with Business Line and Sales leaders to define and execute annual marketing plans that support revenue and product goals.</li><li>Serve as a strategic advisor to senior leadership, providing insights on market trends, competitive positioning, and customer engagement.</li><li>Foster strong collaboration across Sales, Engineering, and Product Management to ensure unified go-to-market execution.</li></ul>Demand Generation &amp; Digital Strategy<ul><li>Lead the creation and execution of targeted digital campaigns that generate qualified leads and support account-based marketing objectives.</li><li>Manage divisional marketing automation, SEO/SEM, and analytics platforms to ensure measurable results.</li><li>Partner with Sales Operations and Business Lines to drive pipeline growth through integrated marketing programs.</li></ul>Events, Trade Shows &amp; Industry Engagement<ul><li>Direct and execute global event strategy, including major trade shows, technical webinars, and VIP customer events.</li><li>Collaborate cross-functionally to deliver product launches, technology showcases, and thought-leadership forums that strengthen market presence.</li><li>Ensure consistent, high-impact event experiences that enhance customer relationships and brand credibility.</li></ul>Leadership &amp; Team Development<ul><li>Build, mentor, and lead a high-performing global marketing team with clear accountability and growth opportunities.</li><li>Cultivate a collaborative, performance-driven culture focused on creativity, innovation, and measurable outcomes.</li><li>Manage marketing budgets, agencies, and vendor relationships for maximum efficiency and effectiveness.</li></ul>QualificationsTo perform this position successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions.Required Skills &amp; Abilities<ul><li>Proven strategic marketing leader with expertise in B2B technology or industrial markets, ideally within optics, photonics, or precision manufacturing.</li><li>Strong understanding of brand positioning, digital marketing, lead generation, and market development.</li><li>Exceptional communication skills&mdash;able to craft clear, compelling messages for technical and executive audiences.</li><li>Demonstrated success in managing multi-channel campaigns that deliver measurable revenue impact.</li><li>Strong analytical mindset; adept at using data to drive decisions and optimize programs.</li><li>Collaborative leadership style with the ability to influence cross-functional teams and senior stakeholders.</li><li>Experienced in managing global teams and agency partners across multiple regions and time zones.</li></ul>Education/ExperienceBachelor&rsquo;s Degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred; 10 + years of progressive B2B marketing experience, including 5+ years in a leadership role. Experience managing global marketing operations, budgets, and cross-functional initiatives.Physical RequirementsProlonged periods of working at a computer and attending meetings virtually and in person. Occasional travel (10-20%) to company sites, customer locations, tradeshows, and industry events.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Think you meet some of the requirements but not all? Studies have shown that women and people of color are less likely to apply to jobs for which they do not meet every qualification. If you see a role that interests you, we encourage you to apply, regardless of whether or not your experience is completely aligned with the job description. Edmund Optics is committed to becoming the most diverse, equitable, and inclusive workplace within the Optics and Photonics Industry and beyond. You may be a great candidate for this role or others within Edmund Optics.Job Type: Full-timePay: $120,000.00 - $140,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee assistance program</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Professional development assistance</li><li>Referral program</li><li>Relocation assistance</li><li>Retirement plan</li><li>Tuition reimbursement</li><li>Vision insurance</li></ul>Work Location: In person

University Of Scranton

<div><div>University of Scranton 
Director of Marketing</div> 

Non-Discrimination Statement<div>
The University is committed to providing an educational, residential, and working environment that is free from harassment and discrimination. Members of the University community, applicants for employment or admissions, guests and visitors have the right to be free from harassment or discrimination based on race, color, creed, religion, ancestry, gender, sex, pregnancy and related conditions, sexual orientation, gender identity or expression, age, disability, genetic information, national origin, ethnicity, family responsibilities, marital status, veteran or military status, citizenship status, or any other status protected by applicable law. 
 
Sexual harassment, including sexual violence, is a form of sex discrimination prohibited by Title IX of the Education Amendments of 1972. The University does not discriminate on the basis of sex in its educational, extracurricular, athletic, or other programs or in the context of employment. 
 
The University will promptly address reports of discrimination under the University Non-Discrimination and Anti-Harassment Policy (NDAH Policy) or the Sexual Harassment and Sexual Misconduct Policy (SHSM Policy). Anyone who has questions about the above referenced policies, or wishes to report a possible violation of one of the policies should contact:
 
 
Elizabeth M. Garcia
 
Title IX Coordinator
 
Office of Institutional Compliance &amp; Title IX
 
Institute of Molecular Biology &amp; Medicine, Suite 315
 
elizabeth.garcia2@scranton.edu
 
(570) 941-6645
 
https://www.scranton.edu/compliance-titleix/ 
 
The University of Scranton is an Equal Opportunity Employer/Educator.</div> 

University Mission<div>
The University is a Catholic and Jesuit University animated by the spiritual vision and the tradition of excellence characteristic of the Society of Jesus and those who share in its way of proceeding. All candidates must indicate how they would help communicate and support the Catholic and Jesuit identity and mission of the University. The Universitys mission statement and a description of the history and concepts of the Ignatian teaching philosophy may be found at https://www.scranton.edu/about/jesuit-tradition/index.shtml.</div> 

Department 
Admissions 
 
Job Purpose: 
<div>
The Director of Marketing provides strategic leadership for the University's brand and marketing efforts, ensuring a cohesive, data-informed approach drives student enrollment, strengthens the University's visibility, and elevates its reputation across key audiences. This role oversees the development and execution of comprehensive, multi-channel marketing strategies; stewards the University's brand across all platforms; and leads a high-performing marketing team in delivering innovative, research-driven campaigns.</div> 

Essential Duties: 
<ul><li>Develop and execute comprehensive marketing strategies that advance the Universitys brand, support student recruitment, and strengthen engagement across key audiences</li><li>Provide strategic direction for all branding, recruitment, and reputation-focused communications to ensure alignment with institutional goals</li><li>Identify emerging market opportunities, trends, and technologies and recommend strategies to evaluate and integrate them into marketing efforts</li><li>Lead multi-channel marketing planning-including digital, print, email, and social-to drive awareness, enrollment, and engagement</li><li>Oversee consistent and effective use of the Universitys brand across all platforms, materials, and campaigns, ensuring accuracy, cohesion, and strong visual/verbal identity</li><li>Monitor brand perception and competitive positioning; propose adjustments to elevate visibility and strengthen the Universitys reputation</li><li>Lead the creation, execution, and optimization of integrated marketing campaigns (digital, print, email, social, paid media)</li><li>Oversee development of strategic marketing collateral, creative assets, and advertising to support recruitment and institutional priorities</li><li>Collaborate with the Communications team to produce compelling, audience-specific content that clearly communicates the Universitys value proposition</li><li>Manage outsourced marketing projects-including web design, digital advertising, and video production-to ensure quality, alignment, and timely delivery</li><li>Use data analytics to track and evaluate marketing performance; provide regular reports on KPIs, ROI, and campaign outcomes</li><li>Analyze market trends, audience behavior, and competitor activity to inform strategic decisions and identify opportunities for differentiation</li><li>Coordinate and execute market research projects and share insights to guide marketing direction</li><li>Manage, mentor, and evaluate marketing and creative services staff including the Social Media Manager, Digital Marketing Specialist, and Marketing Specialist</li><li>Foster a collaborative, innovative, and accountable team culture focused on excellence and results</li><li>Oversee the marketing departments budget, ensuring efficient and effective allocation of resources</li></ul><div></div> 
Additional Skills Required: 
<ul><li>Proficiency in marketing and marketing analytics tools</li><li>Strong leadership skills with experience managing and mentoring a marketing team</li><li>Expertise in digital marketing, including SEO, SEM, social media, email marketing, and content strategy</li><li>Excellent communication and interpersonal skills, with the ability to build relationships across departments and external partners</li><li>The ability to uphold human dignity and respect by recognizing each persons worth, valuing diverse perspectives, and treating others with kindness, fairness, and empathy</li><li>Must be able to respect, support and contribute to the Universitys Catholic and Jesuit mission</li></ul><div></div> 
Minimum Education Requirements: 
<ul><li>Bachelors degree in marketing, communications, public relations, business, or related field</li></ul> 

Preferred Education: 
<ul><li>Masters degree is preferred</li></ul> 

Minimum Job Experience Requirements: 
<ul><li>Minimum of five (5) years of progressive experience in marketing leadership, preferably in a higher education setting</li></ul> 

Preferred Qualifications: 
 
Years of Experience: 5 
University Classification: Professional 
FLSA Classification: Exempt 
Schedule/Work Hours: Monday through Friday, 8:30 a.m. to 4:30 p.m. Additional hours as required. 
Full Time/Part Time: Full-Time 
Annual Schedule: 12 
 
Special Instructions to Applicants: 
 
Posting Number: S0984P 
Open Date: 11/10/2025 
Close Date: 11/24/2025 
Open Until Filled: No 
 
To apply, visit https://universityofscrantonjobs.com/postings/8382</div>

BORGES ARCHITECTS

Job Overview Are you a dynamic and innovative marketing professional with a passion for architecture? As the Architectural Marketing Director, you will lead our marketing initiatives to elevate our brand presence and drive engagement within the architectural community. You&rsquo;ll harness your expertise in digital marketing, content creation, and strategic planning to craft compelling narratives that resonate with our audience. Your leadership will inspire a team dedicated to showcasing our architectural excellence through multichannel marketing strategies.What you&rsquo;ll do<ul><li>Develop and implement comprehensive marketing strategies that align with our business objectives and enhance brand visibility.</li><li>Lead the creation of high-quality content across various platforms, including social media, email campaigns, and website updates using WordPress and HTML.</li><li>Utilize SEO best practices to optimize all digital content for search engines, driving organic traffic and improving online presence.</li><li>Manage advertising sales initiatives, including Google AdWords and Facebook Advertising, to maximize return on investment.</li><li>Oversee performance marketing efforts through analytics tools like Google Analytics to track campaign effectiveness and inform future strategies.</li><li>Collaborate with cross-functional teams on product management and budgeting to ensure alignment of marketing efforts with overall business goals.</li><li>Conduct market research to identify trends and insights that can inform marketing strategies and enhance customer engagement.</li><li>Foster relationships with industry influencers and partners to expand our reach within the architectural community.</li></ul>Basic qualifications<ul><li>Proven experience in B2B marketing with a strong focus on digital marketing strategies.</li><li>Social Media Experience to assist with company's social media campaign.</li><li>Knowledge of Luxury Real Estate in South Florida.</li><li>Understanding of what architects provide with their services.</li></ul>Preferred qualifications<ul><li>Experience in e-commerce platforms and marketing automation tools.</li><li>Strong copywriting skills with a knack for crafting persuasive messaging that drives action.</li><li>Familiarity with print advertising techniques alongside digital channels.</li></ul>Why you&rsquo;ll love it here We believe in empowering our employees to thrive both professionally and personally. Our commitment to your growth is reflected in the supportive environment we cultivate.Our benefits include:<ul><li>Opportunities for professional development and continuous learning.</li><li>A collaborative workplace culture that values creativity and innovation.</li></ul>*Job Type: Part-timePay: $30.00 - $40.00 per hourExpected hours: 15 &ndash; 20 per weekWork Location: Hybrid remote in Coral Gables, FL 33133

Architectural Marketing Director

Mastercard

<div>
 
 Our Purpose
 
 
 
 
 Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
 
 
 
 
 Title And Summary
 
 
 
 Director, B2B Marketing
 
 
 
 Job Description Summary
 
 
 
 Who is Mastercard?
 
 
 We are the global technology company behind the world&rsquo;s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless&reg;. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
 
 
 
 Overview
 
 
 
 The Director of Marketing, South Asia is a key enabler of business growth. The individual will develop a comprehensive Business unit marketing strategy to increase preference among cardholders and prospects and build programs &amp; assets that establish Mastercard as the undisputable brand of choice with issuing and merchant partners.
 
 
 Specifically, the individual would be responsible for helping to grow Mastercard&rsquo;s footprint in the region by staying on top of changing market, customer and consumer dynamics and trends and creating marketing strategies that deliver direct revenue to the business either via new card acquisition or spend increases. This candidate will also look at how we increase our relevance in across several demographics and build a segmented marketing strategy &amp; plan.
 
 
 The individual will employ innovative thinking and thought leadership to develop scalable sponsorships and campaigns that link to cardholder passions. Through the creation and delivery of a comprehensive marketing strategy, the individual will own branding, positioning, social and digital marketing initiatives.
 
 
 Role
 
 
 In partnership with the VP of Marketing, the Director of Marketing will define the local marketing strategy, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives
 
 
 The right candidate will
 
 
 Lead the development of a localized marketing strategy to enhance Mastercard&rsquo;s relevance and resonance across India&rsquo;s diverse consumer segments and partner landscape.
 
 
 Define and implement a compelling market positioning framework that aligns with Mastercard&rsquo;s global brand while tailoring messaging to India's cultural and business dynamics.
 
 
 Collaborate with regional marketing, product, and government relations teams to drive visibility, advocacy, and strategic outreach across priority verticals.
 
 
 Identify scalable monetization opportunities including local and global sponsorships and drive tangible results for banks/issuing partners &amp; the Mastercard brand in the market
 
 
 Provide direction to Mastercard marketing staff or agency staff on the design/development of promotional marketing materials, including all ATL and BTL activity. Make decisions and adjustments based on results of program performance measurement and evaluation
 
 
 
 All About You
 
 
 
 You are a creative marketer, excited by innovation and a fantastic communicator
 
 
 You have a proven track record of establishing integrated marketing plans across India that that leverage synergies between marketing channels and deliver measurable impact
 
 
 You have 13+years of marketing experience and at least 3 years of people management experience
 
 
 You thrive in matrixed environments and can navigate ambiguity
 
 
 
 Corporate Security Responsibility
 
 
 
 All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
 
 
 <ul>
 <li>
 Abide by Mastercard&rsquo;s security policies and practices;
 </li>
 <li>
 Ensure the confidentiality and integrity of the information being accessed;
 </li>
 <li>
 Report any suspected information security violation or breach, and
 </li>
 <li>
 Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.
 </li>
 </ul>
</div>

Director, B2B Marketing

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