director of strategic marketing

Brand786 LTD

<p>Location: Remote &ndash; central office based in the UK</p><p>Sector: <b>Healthcare &ndash; NHS GP Surgeries &amp; Private Medical Services</b></p><p>Role Purpose</p><p>The Director of Marketing will lead the strategic direction, execution, and performance of all marketing activity across a group of healthcare businesses comprising 25 GP surgeries and multiple private medical services. This role is accountable for driving patient acquisition, strengthening brand reputation, scaling digital performance, and ensuring that all marketing functions operate with clarity, cohesion, and measurable impact.</p><p>The Director of Marketing will unify PPC, SEO, social media, content, design, brand, CRM, and communications under a single vision and will report directly to the Board, providing insight, forecasting, and strategic recommendations.</p><p><b>Key Responsibilities</b></p><p>1. Strategy &amp; Leadership</p><p>- Develop and execute a unified marketing strategy across all healthcare brands and services.</p><p>- Set annual and quarterly marketing plans aligned with business objectives.</p><p>- Lead cross-business initiatives to strengthen brand presence, digital performance, and patient acquisition.</p><p>- Provide strategic input at board level, including forecasting, opportunity analysis, and risk assessment.</p><p>2. Team Management &amp; Department Leadership</p><p>- Lead and mentor teams across PPC, SEO, social media, content, design, and marketing operations.</p><p>- Build a high-performing, data-driven marketing department with clear KPIs.</p><p>- Recruit, develop, and retain marketing talent as the organisation scales.</p><p>- Establish governance, accountability, and workflow processes across all marketing channels.</p><p>3. Growth, Performance &amp; Digital Marketing</p><p>- Own patient acquisition targets for private medical services and optimise lead generation funnels.</p><p>- Oversee paid search, paid social, SEO, CRM, email marketing, and automation strategies.</p><p>- Reduce cost-per-acquisition while improving lead quality and conversion rates.</p><p>- Implement CRO frameworks across websites and digital patient journeys.</p><p>- Monitor and improve digital experience, from landing page to booking.</p><p>4. Brand, Communications &amp; Reputation</p><p>- Define brand architecture and ensure consistency across all companies.</p><p>- Oversee internal and external communications, PR, and crisis response where required.</p><p>- Ensure all marketing output reflects clinical quality, professionalism, and regulatory standards.</p><p>- Strengthen visibility and reputation across both NHS and private healthcare audiences.</p><p>5. Data, Analytics &amp; Reporting</p><p>- Build dashboards and performance reporting for the Board.</p><p>- Track and analyse KPIs including CAC, ROAS, LTV, conversion rates, retention, and brand metrics.</p><p>- Produce monthly and quarterly reports with insight-driven recommendations.</p><p>- Apply data-led decision-making to budget allocation, channel optimisation, and forecasting.</p><p>6. Commercial &amp; Cross-Functional Collaboration</p><p>- Work closely with directors, operations teams, clinical leads, finance, and technology teams.</p><p>- Ensure marketing aligns with clinical capacity, business priorities, and growth targets.</p><p>- Lead commercial planning for new service launches or expansions.</p><p>- Manage the group-wide marketing budget to maximise return on investment.</p><p>Experience &amp; Qualifications</p><p>Essential</p><p>- 10+ years of marketing experience, including senior leadership roles.</p><p>- Proven track record of driving growth across multi-channel digital marketing.</p><p>- Experience managing and scaling multi-disciplinary marketing teams.</p><p>- Strong background in performance marketing (PPC, SEO, paid social).</p><p>- Demonstrated ability to operate in complex or regulated environments.</p><p>- Highly analytical with strong command of data, metrics, and reporting.</p><p>- Experience working with multi-site organisations or healthcare services.</p><p>Desirable</p><p>- Experience in private healthcare, clinical services, or multi-brand environments.</p><p>- Familiarity with CRM platforms, automation tools, and digital UX optimisation.</p><p>- Experience presenting at board level and working with senior stakeholders.</p><p>Key Skills &amp; Attributes</p><p>- Strategic thinker with ability to execute at speed.</p><p>- Exceptional leadership and communication skills.</p><p>- Commercially minded with strong financial acumen.</p><p>- Data-driven and analytical.</p><p>- Creative, brand-focused, and innovative.</p><p>- Able to operate confidently in a fast-moving, multi-business environment.</p><p>- Collaborative, resilient, and solutions-focused.</p><p>Success Measures (First 12 Months)</p><p>- Unified marketing strategy implemented across all companies.</p><p>- Clear brand consistency across NHS and private medical entities.</p><p>- Improved lead volume and reduced acquisition costs.</p><p>- Well-structured marketing department with clear KPIs and reporting lines.</p><p>- Robust performance dashboards delivered monthly to the Board.</p><p>- Growth in patient bookings and digital engagement.</p><p>Job Type: Full-time</p><p>Pay: Rs500,000.00 - Rs750,000.00 per month</p><p>Language:</p><ul><li>English (Required)</li></ul><p>Work Location: In person</p>

Director of Marketing

Primitives By Kathy

<div><p>Primitives By Kathy is a leading wholesaler of home d&eacute;cor and gift products, known for creative design, trend-forward product innovation, and strong retailer relationships.</p><div></div><div><b><br>
This is an in-house position based in Lancaster, PA. A hybrid work schedule may be available, but applicants must live within commuting distance and be able to work on-site as needed</b>.</div><div></div><p><br>
The Director of Marketing is an integral leader within the organization, responsible for shaping and advancing the company&rsquo;s marketing strategy to support brand awareness, product launches, sales initiatives, digital campaigns, and customer engagement across wholesale, retail, and e-commerce channels.</p><p>
We are seeking a strategic, creative, and results-driven Director of Marketing to join our team. In this role, you will lead the development and execution of integrated marketing initiatives across digital, social media, email, print, tradeshows, showrooms, and other key channels to elevate the brand and drive business growth. You will also oversee performance analytics, customer insights, and emerging marketing technologies, including AI-enabled tools that enhance efficiency, personalization, content development, and campaign effectiveness. The ideal candidate is an innovative and collaborative leader with strong marketing expertise, analytical capabilities, and the ability to guide a team in a fast-paced environment.</p><p><b>
Essential Duties and Responsibilities</b></p><p><b>
1. Strategic Marketing Leadership</b></p><ul><li>
Develop, lead, and continuously refine comprehensive marketing strategies that align with the company&rsquo;s goals for brand growth, customer acquisition, engagement, retention, and revenue generation.</li><li>
Create and manage integrated marketing plans across wholesale, retail, e-commerce, digital, social media, email, print, tradeshow, and showroom channels.</li><li>
Partner cross-functionally with Creative, Product Development, Sales, E-Commerce, and Web teams to ensure aligned messaging, campaign consistency, and successful execution.</li><li>
Identify new opportunities for growth, experimentation, and innovation to keep the company&rsquo;s marketing strategy effective and competitive.</li><li>
Stay informed on evolving marketing trends, digital platforms, customer behavior, social media developments, and emerging technologies impacting the industry.</li><li>
Serve as a marketing leader and subject matter expert for digital marketing strategy and modern customer engagement practices.</li></ul><p><b>
2. Data-Driven Insights, Analytics &amp; Reporting</b></p><ul><li>
Lead the use of data and analytics to evaluate campaign effectiveness, customer engagement, channel performance, and return on marketing investment.</li><li>
Establish and monitor key performance indicators, dashboards, and reporting frameworks to support data-driven decision-making.</li><li>
Oversee marketing automation tools, CRM systems, analytics platforms, and campaign reporting processes.</li><li>
Direct market research efforts to gather customer insights, analyze competitor activity, and monitor industry trends.</li><li>
Translate data findings into actionable recommendations that improve campaign performance, customer targeting, and overall marketing effectiveness.</li><li>
Build a culture of testing, learning, and optimization across the marketing team.</li></ul><p><b>
3. Digital Marketing &amp; Social Media Leadership</b></p><ul><li>
Develop and oversee digital marketing strategy across email, social media, paid advertising, website content, SEO/SEM, and other relevant channels.</li><li>
Lead the company&rsquo;s social media strategy to increase brand awareness, audience engagement, and product demand across platforms such as Instagram, Facebook, LinkedIn, TikTok, Pinterest, and others as appropriate.</li><li>
Oversee the planning, publishing cadence, campaign integration, and performance analysis of social media efforts.</li><li>
Ensure social media and digital campaigns are informed by trend analysis, platform insights, and business objectives.</li><li>
Guide partnerships with influencers, creators, brand ambassadors, and external collaborators where appropriate.</li><li>
Continuously improve digital marketing ROI through audience targeting, performance analysis, testing, and optimization.</li></ul><p><b>
4. Content, Campaign &amp; Project Management</b></p><ul><li>
Oversee the planning and execution of marketing materials and campaigns, including digital content, email campaigns, paid ads, print collateral, catalogs, promotional materials, and tradeshow/showroom marketing.</li><li>
Collaborate with Creative Director, internal designers, writers, photographers, web team members, and other contributors to produce compelling, on-brand creative assets.</li><li>
Manage marketing calendars, campaign timelines, priorities, and team workflows to ensure projects are delivered on time and with high quality.</li><li>
Direct coordination with external agencies, freelancers, media partners, and vendors as needed for content development, advertising, and special projects.</li><li>
Oversee catalog strategy, production schedules, and promotional calendar alignment with broader marketing initiatives.</li><li>
Support the execution of trade show marketing, showroom visuals, and related events that enhance customer experience and brand presentation.</li></ul><p><b>
5. Team Leadership &amp; Capability Building</b></p><ul><li>
Lead, coach, and develop the Marketing team by setting clear expectations, providing feedback, and creating opportunities for growth and accountability.</li><li>
Foster a collaborative, high-performing team environment focused on innovation, execution excellence, and continuous improvement.</li><li>
Manage departmental priorities, resources, budget, and workload planning to maximize team effectiveness.</li><li>
Maintain strong process discipline, file integrity, and organizational standards across the marketing function.</li><li>
Encourage adoption of efficient workflows, modern tools, and appropriate AI-assisted technologies to support content creation, reporting, research, and campaign execution while maintaining brand consistency and quality standards.</li></ul><p><b>
6. Budgeting &amp; Business Partnership</b></p><ul><li>
Manage the marketing budget and ensure resources are allocated effectively to support strategic priorities and campaign goals.</li><li>
Partner with leadership to align marketing investment with business opportunities and growth objectives.</li><li>
Present plans, insights, results, and recommendations clearly to internal stakeholders and leadership teams.</li><li>
Represent PBK professionally, responsibly, and passionately to all stakeholders.</li></ul><p><b>
7. Other Duties</b></p><ul><li>
Attend meetings, training sessions, trade events, and planning meetings as required.</li><li>
Perform other responsibilities as requested leadership</li></ul><p><b>
Education/Experience</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field required.</li><li>
7+ years of progressive marketing experience, including leadership responsibility in strategy development, campaign execution, analytics, and team management.</li><li>
Proven success developing and executing integrated marketing strategies across multiple channels.</li><li>
Strong experience in digital marketing, social media strategy, campaign analytics, and performance optimization.</li><li>
Experience using analytics tools, CRM systems, marketing automation platforms, and reporting dashboards.</li><li>
Demonstrated ability to interpret data, identify trends, and translate insights into business action.</li><li>
Experience managing budgets, vendors, and multiple concurrent projects.</li><li>
Strong understanding of content development, brand management, and customer engagement strategies.</li><li>
Experience in B2B, B2C, wholesale, retail, and/or e-commerce marketing preferred.</li><li>
Knowledge of SEO, SEM, email marketing, paid advertising, and social media best practices preferred.</li><li>
Familiarity with AI tools and emerging marketing technologies that improve efficiency, content development, personalization, and reporting is preferred.</li><li>
Travel as required for events, planning meetings, and other business needs.</li></ul></div>

IPG Health

<div><div><div><div><div><div><div><h3 class="jobSectionHeader"><b>Basic Information
</b></h3></div></div><div><div><div><div>Location
</div><div>NY NY 100 W 33rd
</div></div><div><div>Posted Date
</div><div>19-Mar-2026
</div></div><div><div>Agency
</div><div>FCB Health New York
</div></div><div><div>Department
</div><div>Strategic Planning
</div></div><div><div>Job Number
</div><div>60591
</div></div><div><div>Job Type
</div><div>Regular
</div></div><div><div>Posting Locations
</div><div>United States - New York, New York
</div></div><div><div>Work Arrangement
</div><div>Regular - Hybrid, Regular - In-Office
</div></div></div></div></div><div><div><div><h3 class="jobSectionHeader"><b>Job Description
</b></h3></div></div><div><div><div><div>JOB SUMMARY<br>
<div></div><br>
<div>The Director, Engagement Strategy works with senior healthcare clients on a variety of dynamic and future forward brands. The Director, Engagement Strategy is instrumental in developing plans that deliver value for targets as they interact with the variety of experiences designed to move them through the adoption funnel.
</div><div>They dive into foundational strategy elements such as the brand purpose and personality, segmentation, target insights/behavior and channels/platforms to develop the engagement strategy. They find value and opportunity in using research and insights to develop customer journeys that focus on activation points. The Director, Engagement Strategy also helps run client workshops and distills outputs into actionable plans.
</div><div>The Director, Engagement Strategy&rsquo;s goal is to show how all channels and platforms work in concert to bring the brand promise to life. The ideal candidate demonstrates creative, innovative, and flexible thinking in their approach, their deliverables, and in client presentations. The role works collaboratively with clients, strategic planning leads, account leads, creative, and experience design, among many other diverse experts.
</div><div>They are seen as a leader within the department and a rising leader within the agency. They consistently influence others on their own team to do the right thing for the brand, the department, and the agency. They advocate for the department cross-functionally with other departments and manage and mentor direct and indirect reports.<br>
</div><div></div><br>
<div>ESSENTIAL FUNCTIONS<br>
</div><div></div><br>
<div>Customer Journey and Persona Development
</div><div>Translates customer insights (current and desired mindset, behavior barriers and drivers) into a dynamic customer journey and/or personas that flex based on market trends.
</div><div>Workshop facilitation
</div><div>Designs and runs a variety of proprietary workshops based on the clients&rsquo; business needs, often including a cross-functional team consisting of clients, 3rd party partners, and agency experts.
</div><div>Channel Selection and Audience media preference
</div><div>Develops Engagement Ecosystems, NPP strategy, works with media teams, keeps the client updated on any trends in digital/social media through POVs.
</div><div>Content Strategy
</div><div>Develops messaging strategy aligned to the customer journey, content audits, content matrices, and content outlines.
</div><div>Project Briefs
</div><div>Writes project briefs for digital, social, and experiential-focused projects.
</div><div>Talent Development
</div><div>Manages junior engagement strategist; participates in agency initiatives; develops or leads projects for the department.<br>
</div><div></div><br>
<div>JOB DUTIES / RESPONSIBILITIES<br>
</div><div></div><br>
<ul><li>For Specialty functions, see additional information (if applicable) in the box below.
</li><li>Oversees day-to-day activity on assigned accounts, creating, and kicking off project briefs for standard engagement deliverables (eg, website) and working with larger brand teams at key strategic junctures to examine the current engagement strategy and provide recommendations for the future (eg, tactical planning.)
</li><li>Develops and maintains positive collaborative relationships with account management, strategic planning, media, creative counterparts, and senior marketing clients.
</li><li>Able to synthesize a variety of insights into actionable plans to drive brand goals.
</li><li>Marries strategic and creative aptitude to create meaningful, memorable, and measurably impactful engagement strategies for health/wellness space.
</li><li>Provides insights into the value and limitations of both on and offline channels.
</li><li>Serves as a key engagement team member on the brand team for the healthcare business and ensure the quality of the strategic and creative products the team produces.
</li><li>Can be a day-to-day lead on one or more accounts with limited supervision by a senior team member.
</li><li>Evangelizes engagement strategy&rsquo;s value and directs accounts on engagement opportunities.
</li><li>Works closely with all stakeholders at the agency and regularly present ideas to clients.
</li><li>Can support a senior team member on new business pitches and present with them when appropriate (not usually pitching alone.)
</li><li>Manages junior-level engagement strategists and responsible for career development.<br>
</li></ul><div></div><br>
<div>EDUCATION
</div><div>DEGREE/DIPLOMA
</div><div>AREA OF STUDY
</div><div>REQUIRED/PREFERRED
</div><div>Bachelor&rsquo;s degree
</div><div>Marketing or related major
</div><div>Preferred
</div><div>Master's degree
</div><div>Preferred<br>
</div><div></div><br>
<div>EXPERIENCE
</div><div>MINIMUM EXPERIENCE
</div><div>AREA OF EXPERTISE
</div><div>REQUIRED/PREFERRED
</div><div>6+ years
</div><div>Healthcare marketing
</div><div>Preferred<br>
</div><div></div><br>
<div>KNOWLEDGE, SKILLS, &amp; ABILITIES<br>
</div><div></div><br>
<ul><li>In-depth knowledge of Microsoft Office and great comfort with quickly building PowerPoint decks, including ones with complex stories shown simply &ndash; and collaborating with multiple partners to do so.
</li><li>Highly effective use of Microsoft Word, Excel, PowerPoint with multiple years&rsquo; experience doing so.
</li><li>Extremely strong written and verbal communication skills, including presenting in high-pressure situations.
</li><li>Must be a good active listener, with a collaborative working style.
</li><li>Great fluency with using Brainstorming software such as Stormz, Miro, and/or Mural.
</li><li>Ability to independently run workshops in Zoom, Stormz, Miro, and/or other online collaboration platforms preferred, and to train others how to do so as well.<br>
</li></ul><div></div><br>
<div>COMPETENCIES<br>
</div><div></div><br>
<ul><li>Must be highly accountable for deliverables, while displaying the highest levels of personal integrity and a willingness to work constructively through any conflicts that arise.
</li><li>As a leader, a director of engagement strategy must be able to influence others within their department as well as the larger strategy team&mdash;and begin to influence other non-strategy departments, like account and creative&mdash;that they work with closely. Tact and relationship building are crucial to developing this influence, and a strong candidate should be able to demonstrate past experiences in which they have influenced a team to make the right decision.<br>
</li></ul><div></div><br>
<div>STATEMENT OF UNDERSTANDING
</div><div>This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
</div><div>Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what&rsquo;s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
</div><div>There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person&rsquo;s performance.
</div><div>This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.</div><div>
</div></div></div><div></div><div><div>Salary
</div><div>$130,000 to $180,000 annually
</div></div><div><div><div><i>The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee&rsquo;s/applicant&rsquo;s background, pertinent experience, and qualifications.</i><br>
</div>
</div></div><div><div>About the Agency
</div><div><div>https://www.fcbhealthny.com/<br>
</div>
</div></div><div><div>Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency&rsquo;s DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards.
</div></div><div><div>For U.S. Job Seekers
</div><div><div>It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.<br>
</div>
</div></div></div></div></div></div></div></div><div><div><div><div><div>Apply now</div></div></div></div></div></div>

Director, Engagement Strategy

Culture Kings

<div><h4 class="jobSectionHeader"><b>Who We Are</b></h4><p>
Culture Kings sits at the intersection of music, sport, and fashion. These three pillars are the foundation of our brand and the driving force behind everything we do. At the heart of each is streetwear, which continues to evolve as a defining element of modern culture.</p><p></p><p><br>
We are known for our commitment to exclusivity and excellence, delivering a premium retail experience that transcends genres, cultures, styles, and generations.</p><p></p><p><br>
Every Culture Kings store delivers an electrifying atmosphere unlike any other in retail, with live DJs performing in-store daily and a space that celebrates creativity and culture. Visited by some of the world&rsquo;s leading athletes, artists, and tastemakers, Culture Kings remains ahead of the curve, offering a bold and elevated perspective on the ever-evolving global streetwear landscape.</p><p><b><br>
Position Overview</b></p><p>
The <b>Brand Marketing Director</b> will lead the overall brand marketing strategy, ensuring the brand&rsquo;s voice, visual identity, and storytelling remain consistent across all consumer touchpoints. This role will oversee brand campaigns, product launches, collaborations, influencer partnerships, and cultural activations that position the brand at the center of streetwear culture.</p><p>
The ideal candidate is both <b>strategic and hands-on</b>, with a strong understanding of youth culture, fashion, digital marketing, and community-driven brand building.</p><p></p><p><b>
Key Responsibilities</b></p><p><b>
Brand Strategy &amp; Positioning</b></p><ul><li>
Develop and execute the overall <b>brand marketing strategy</b> to grow awareness, cultural relevance, and customer loyalty.</li><li>
Define and maintain the brand&rsquo;s <b>voice, visual identity, and storytelling framework</b> across channels.</li><li>
Lead seasonal brand narratives aligned with product launches and cultural moments.</li></ul><p><b>
Campaigns &amp; Product Launches</b></p><ul><li>
Plan and execute <b>360&deg; marketing campaigns</b> across digital, social, retail, and experiential channels.</li><li>
Partner with creative, merchandising, and product teams to support <b>seasonal drops, capsule collections, and collaborations</b>.</li><li>
Manage campaign timelines, budgets, and performance metrics.</li></ul><p><b>
Cultural Marketing &amp; Partnerships</b></p><ul><li>
Identify and cultivate partnerships with <b>artists, influencers, athletes, and cultural tastemakers</b>.</li><li>
Lead brand collaborations that drive cultural relevance and brand buzz.</li><li>
Build authentic relationships with communities connected to music, skate, street art, and youth culture.</li></ul><p><b>
Digital &amp; Social Marketing</b></p><ul><li>
Oversee the brand&rsquo;s <b>social media strategy, influencer programs, and digital storytelling</b>.</li><li>
Ensure content aligns with brand identity and engages target audiences.</li><li>
Analyze performance metrics to optimize campaigns and growth.</li></ul><p><b>
Events &amp; Community Engagement</b></p><ul><li>
Lead <b>experiential marketing initiatives</b>, including pop-ups, brand events, and cultural activations.</li><li>
Develop community-focused initiatives that strengthen brand loyalty.</li></ul><p><b>
Team Leadership</b></p><ul><li>
Lead and mentor the <b>brand marketing team</b>, including brand managers, social media managers, and content creators.</li><li>
Collaborate cross-functionally with creative, ecommerce, product, retail, and PR teams.</li></ul><p><b>
Performance &amp; Analytics</b></p><ul><li>
Track and analyze campaign performance across channels.</li><li>
Use data and insights to refine brand marketing strategies and improve ROI.</li></ul><p></p><p><b>
Qualifications</b></p><ul><li><b>
8&ndash;12+ years of marketing experience</b>, with at least 4 years in a leadership role.</li><li>
Experience in <b>streetwear, fashion, apparel, or lifestyle brands</b> strongly preferred.</li><li>
Proven track record of building impactful <b>brand campaigns and cultural marketing initiatives</b>.</li><li>
Deep understanding of <b>streetwear culture, music, art, and youth trends</b>.</li><li>
Strong experience with <b>digital marketing, influencer marketing, and social platforms</b>.</li><li>
Ability to lead cross-functional teams and manage multiple projects simultaneously.</li><li>
Excellent storytelling, communication, and leadership skills.</li></ul><p></p><p><b>
Preferred Experience</b></p><ul><li>
Experience with <b>limited drops, hype marketing, or collaboration-driven product launches</b>.</li><li>
Established network within <b>fashion, music, sports, or creator communities</b>.</li><li>
Experience working with <b>global or fast-growing DTC brands</b>.</li></ul><br>
<b>
The pay range for this role is:</b><br>
130,000 - 150,000 USD per year(Culture Kings USA Inc.)</div>

Director, Brand Marketing

Merck

<div><p><b>Job Description</b></p><p></p><p><b>
Associate Director, Launch Strategy &amp; Operations</b></p><p><b>
US Human Health &ndash; US Pharma, Rare Disease Business Unit</b><br>
<b>Location:</b> North Wales (Upper Gwynedd), PA | Hybrid (3 days on‑site)</p><p></p><p><b>
About the Role</b></p><p>
We are looking for a high‑potential launch leader to join our US Human Health Specialty Business Unit as an <b>Associate Director, Launch Strategy &amp; Operations</b>. This role sits at the center of how we prepare, align, and execute product launches&mdash;working across marketing, access, sales, operations, medical, and enterprise partners to ensure our launches are thoughtful, connected, and built for long‑term success.</p><p></p><p>
This is an ideal role for someone who enjoys both <b>strategic thinking and hands‑on execution</b>, and who is motivated by seeing the <i>full picture</i> of how launches come together across a complex organization. You&rsquo;ll gain a front‑row seat to enterprise launch decision‑making, exposure to senior leaders, and experiences that can translate into future roles across marketing, access, sales leadership, operations, and beyond.</p><p></p><p><b>
What You&rsquo;ll Do</b></p><p><b>
Lead Launch Strategy &amp; Readiness</b></p><ul><li><p>
Shape and drive integrated US launch plans across one or more US Pharma and Rare Disease assets, ensuring clarity, alignment, and readiness across functions</p></li><li><p>
Partner with launch teams to translate strategy into executable plans, milestones, and decision points</p></li><li><p>
Provide thought partnership and launch advisory support&mdash;helping teams anticipate risks, navigate tradeoffs, and stay focused on what matters most</p></li></ul><p></p><p><b>
Enable Cross‑Functional Alignment</b></p><ul><li><p>
Serve as a connective tissue across marketing, access, sales, operations, medical, manufacturing, and enterprise partners</p></li><li><p>
Help establish clear launch governance, roles, and operating rhythms to support timely decisions and accountability</p></li><li><p>
Elevate issues, risks, and interdependencies early&mdash;offering structured options and recommendations</p></li></ul><p></p><p><b>
Drive Operational Excellence</b></p><ul><li><p>
Oversee launch readiness activities, tracking progress against key milestones and highlighting areas needing attention</p></li><li><p>
Apply strong program management skills to keep complex efforts moving forward in a matrixed environment</p></li><li><p>
Support consistent use of launch tools, frameworks, and best practices while allowing flexibility where needed</p></li></ul><p></p><p><b>
Strengthen Launch Capabilities</b></p><ul><li><p>
Capture learnings from launches and apply them to future efforts</p></li><li><p>
Contribute to the evolution of launch processes, playbooks, and ways of working across US Human Health</p></li><li><p>
Act as a trusted advisor to launch teams&mdash;balancing guidance with empowerment</p></li></ul><p></p><p><b>
Who You Are</b></p><p>
You are curious, collaborative, and comfortable operating in ambiguity. You enjoy connecting dots across functions, asking good questions, and helping teams move from discussion to action. You bring enough launch or commercialization experience to add value quickly, and the learning mindset to grow into broader enterprise leadership.</p><p></p><p><b>
Qualifications</b></p><p><b>
Minimum Requirements:</b></p><ul><li><p>
Bachelor&rsquo;s degree (Business, Marketing, Life Sciences, or related field)</p></li><li><p>
~5+ years of experience in the biopharmaceutical or life sciences industry</p></li><li><p>
Experience working in commercial, launch, or adjacent functions (e.g., marketing, market access, sales operations, commercial operations, strategy)</p></li><li><p>
Ability to on-site at the North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week</p></li><li><p>
Strong collaboration, communication, and stakeholder‑influencing skills</p></li><li><p>
Demonstrated ability to manage complex work across multiple teams and priorities</p></li></ul><p></p><p><b>
Preferred (not required):</b></p><ul><li><p>
Prior experience supporting or leading product launches</p></li><li><p>
Experience in a Specialty or complex therapeutic area</p></li><li><p>
Background in launch planning, commercialization strategy, or cross‑functional program leadership</p></li><li><p>
Comfort using data and insights to inform decisions and recommendations</p></li></ul><p></p><p><b>
Why This Role</b></p><p>
This role offers:</p><ul><li><p><b>
Enterprise visibility</b> into how launches are planned and governed</p></li><li><p>
Exposure to <b>senior leaders and critical launch decisions</b></p></li><li><p>
A chance to build <b>portable launch and leadership skills</b> applicable across many future career paths</p></li><li><p>
Meaningful impact on how we bring important medicines to patients</p></li></ul><p></p><p><b>
Required Skills:
</b></p>Accountability, Adaptability, Agile Project Management, Data-Driven Decision Making, Developing Proposals, Employee Performance Evaluations, Environmental Scanning, Feasibility Studies, Innovation, Leadership, Market Research, Pharmaceutical Market, Portfolio Management, Project Management, Resource Allocation, Risk Management, Strategic Planning, Strategic Thinking<p></p><p><b>
Preferred Skills:</b></p><p></p><p><b><br>
US and Puerto Rico Residents Only:</b></p><p></p><p>
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.</p><p>
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:</p><p></p><p>
EEOC Know Your Rights</p><p>
EEOC GINA Supplement
</p><p></p><p>We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another&rsquo;s thinking and approach problems collectively.</p><p></p><p>
Learn more about your rights, including under California, Colorado and other US State Acts</p><p></p><p><b>
U.S. Hybrid Work Model</b></p><p></p><p>
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as &ldquo;remote&rdquo;.</p><p></p><p>
The salary range for this role is</p>
$142,400.00 - $224,100.00<p></p><p>
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee&rsquo;s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.</p><p></p><p>
The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.</p><p></p><p>
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.</p><p></p><p>
You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.</p><p></p><p><b>
San Francisco Residents Only:</b> We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance</p><p></p><p><b>
Los Angeles Residents Only:</b> We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance</p><p></p><p><b>
Search Firm Representatives Please Read Carefully</b><br>
Merck &amp; Co., Inc., Rahway, NJ, USA, also known as Merck Sharp &amp; Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.</p><p></p><p><b>
Employee Status:
</b></p>Regular<p></p><p><b>
Relocation:</b></p>
Domestic<p></p><p><b>
VISA Sponsorship:</b></p>
No<p></p><p><b>
Travel Requirements:</b></p>
10%<p></p><p><b>
Flexible Work Arrangements:</b></p>
Hybrid<p></p><p><b>
Shift:</b></p>
1st - Day<p></p><p><b>
Valid Driving License:</b></p>
No<p></p><p><b>
Hazardous Material(s):</b></p>
n/a<p></p><p><b>
Job Posting End Date:</b></p>
04/4/2026<ul><li><b>A job posting is effective until 11:59:59PM on the day </b><b>BEFORE</b><b> the listed job posting end date. Please ensure you apply to a job posting no later than the day </b><b>BEFORE</b><b> the job posting end date.<br>
</b></li></ul><br>
<p><b>Requisition ID:</b>R390100</p></div>

Associate Director, Launch Strategy & Operations

Texas A&M University

<div><p><b>Job Title
</b></p>Associate Director, Marketing Strategy &amp; Visibility
<p></p><p><b>Agency
</b></p>Texas A&amp;M Engineering
<p></p><p><b>Department
</b></p>Engineering Communications Group
<p></p><p><b>Proposed Minimum Salary
</b></p>Commensurate
<p></p><p><b>Job Location
</b></p>College Station, Texas
<p></p><p><b>Job Type
</b></p>Staff
<p></p><p><b>Job Description
</b></p><div><div><div><p><b>Why work for Texas A&amp;M Engineering?
</b></p><p>Engineering has been part of Texas A&amp;M University since its opening in 1876 as the Agricultural and Mechanical College of Texas. Today, the College of Engineering is the largest college on the College Station campus with more than 25,000 engineering students enrolled in 15 departments. Its mission is to serve Texas, the nation and the global community by providing engineering graduates who are well-founded in engineering fundamentals, instilled with the highest standards of professional and ethical behavior, and prepared to meet the complex technical challenges of society.
</p><p>As the research arm of Engineering, the Texas A&amp;M Engineering Experiment Station (TEES) is a state agency within the Texas A&amp;M University System with a mission to improve lives through basic and applied engineering research, workforce development and technology transition. Our collaborations with industry, academia and government provide cutting-edge solutions to global technical challenges.
</p><p>We are deeply committed to recruiting and retaining a talented workforce that embraces our core values of Respect, Excellence, Leadership, Loyalty, Integrity, and Service, by offering competitive salaries, an array of benefits, an extensive support network, and above all, an enriching and highly collaborative working community that is deeply passionate about our vision for higher education, research, and public service.
</p><p></p><p><b>Job Description
</b></p></div></div></div><p>The Associate Director, Marketing Strategy &amp; Visibility, leads enterprise marketing strategy for Texas A&amp;M Engineering with a focus on measurable reputation and visibility outcomes. This role leads enterprise audience strategy, campaign planning, paid distribution, enterprise social media strategy, and performance measurement. The Associate Director also helps operationalize the hybrid model by establishing marketing guardrails through partnership with Communications, Creative, Web and Operations leadership to ensure consistent messaging, quality, compliance and effective use of resources across Engineering Communications.<br>
</p><p></p><p><b>Responsibilities:
</b></p><p><b>Enterprise Marketing Strategy &amp; Campaign Leadership
</b></p><ul><li><p>Leads the enterprise visibility strategy for Texas A&amp;M Engineering, aligned to leadership priorities.
</p></li><li><p>Develops integrated campaign plans that connect paid + owned channels to defined outcomes (awareness, engagement, conversions, where applicable).
</p></li><li><p>Owns paid media strategy: planning, budgeting inputs, targeting, creative requirements, optimization, and vendor/agency coordination as applicable.
</p></li><li><p>Establishes enterprise distribution plans and amplification pathways for high-impact stories and initiatives.<br>
</p></li></ul><p></p><p><b>Audience Insights, Measurement &amp; ROI
</b></p><ul><li><p>Develops and maintains a marketing performance scorecard (visibility indicators, campaign results, channel performance, efficiency measures).
</p></li><li><p>Conducts audience research and insight gathering to improve targeting, messaging performance, and channel strategy.
</p></li><li><p>Produces regular performance reporting for leadership and recommends optimizations based on results and trends.
</p></li><li><p>Partners with stakeholders to define outcomes and measures for priority initiatives and campaigns.
</p></li></ul><p></p><p><b>Social Media Strategy (Enterprise Distribution)
</b></p><ul><li><p>Leads College of Engineering/TEES social media and YouTube strategy
</p></li><li><p>Establishes guardrails and escalation protocols with Communications (claims/rankings language, sensitive topics, crisis/issue response).
</p></li><li><p>Coordinates social amplification for unit content that aligns with enterprise priorities; supports units with playbooks and best practices.
</p></li><li><p>Ensures platform-ready content standards (formats, accessibility/captions/alt text, metadata, link governance).
</p></li></ul><p></p><p><b>Hybrid Enablement (Templates, Toolkits, and Operating Rhythm)
</b></p><ul><li><p>Contributes to the intake and prioritization of marketing requests: intake criteria, tiering triggers, lead times, and review requirements.
</p></li><li><p>Partners with distributed communicators to align local plans with enterprise themes and identify high-impact opportunities for amplification.
</p></li><li><p>Supports training/office hours and documentation to enable consistent execution.
</p></li></ul><p></p><p><b>Stakeholder Management &amp; Collaboration
</b></p><ul><li><p>Collaborates with Communications leadership on message strategy, editorial pipelines, and narrative alignment.
</p></li><li><p>Collaborates with the Creative Director on brand system adherence, creative standards, and template/toolkit design.
</p></li><li><p>Collaborates with Web leadership on governance, accessibility standards, enterprise publishing standards, and campaign destinations.
</p></li><li><p>Partners with the Operations leadership to scope work, set timelines, manage intake, and ensure on-time delivery for priority initiatives.
</p></li><li><p>Coordinates with university partners as needed to ensure alignment and leverage institutional opportunities.
</p></li></ul><p></p><p><b>Leadership &amp; Team Development
</b></p><ul><li><p>Provides strategic guidance and coaching to staff supporting enterprise marketing priorities and/or campaign execution.
</p></li><li><p>Contributes to planning, capacity management, budgeting inputs, and continuous improvement.
</p></li><li><p>Represents Engineering/TEES on cross-functional committees and working groups as assigned.
</p></li></ul><p></p><p><b>What we need:
</b></p><ul><li><p>Bachelor&rsquo;s degree in marketing, communications, journalism, public relations, business, or a related field (or equivalent combination of education and experience).
</p></li><li><p>Nine years of related experience.
</p></li></ul><p></p><p><b>What is helpful:
</b></p><ul><li><p>Master&rsquo;s degree in a related field.
</p></li><li><p>Progressive experience in marketing strategy, digital marketing, or integrated communications with demonstrated results.
</p></li><li><p>Experience developing and measuring campaign performance across paid and owned channels.
</p></li><li><p>Experience leading or coordinating teams and managing work through priorities, processes, and timelines.
</p></li><li><p>Strong writing, editing, and message strategy skills appropriate for higher education audiences.
</p></li><li><p>Experience in higher education, research universities, or complex matrixed organizations.
</p></li><li><p>Experience with paid media platforms and campaign optimization; familiarity with SEO/analytics and conversion pathways.
</p></li><li><p>Experience building dashboards/scorecards and translating analytics into action.
</p></li><li><p>Experience implementing governance, templates/toolkits, and scalable operating models.
</p></li><li><p>Familiarity with accessibility standards and digital content compliance requirements.
</p></li></ul><p></p><p><b>Competencies </b>:
</p><ul><li>Ability to maintain the security and integrity of critical infrastructure, which may include communications systems, computer networks and systems, cybersecurity systems, electrical grid, hazardous waste treatment system or water treatment system.
</li></ul><p></p><div><div><div><p><b>About Engineering Communications Group
</b></p><p>Engineering Communications develops and implements communications and marketing plans focusing on key priorities of the engineering program as defined by the engineering leadership team. It also serves as a communications resource for many stakeholders and, as time allows, accommodates requests for assistance. An award-winning team of communications, marketing, graphic design, web, and public relations professionals, focuses on strengthening the brand and image of the Texas A&amp;M University College of Engineering, Texas A&amp;M Engineering Experiment Station, Texas A&amp;M Engineering Program, Texas A&amp;M University and The Texas A&amp;M University System.
</p><p></p><p>Texas A&amp;M Engineering provides an outstanding benefits package including but not limited to:
</p><ul><li>Competitive medical insurance benefits through Blue Cross and Blue Shield of Texas and Prescription coverage by Express Scripts.
</li><li>Options for Vision , Dental , Life , and Long-Term Disability insurance.
</li><li>A defined benefit retirement plan with the Teacher Retirement System of Texas (TRS) with 8.25% employer contribution.
</li><li>Additional Voluntary Retirement Programs: Tax Deferred Account 403(b) and a Deferred Compensation Program 457(b).
</li><li>Flexible spending account options for medical and childcare expenses
</li><li>Generous paid time off with holidays , vacation and sick leave .
</li><li>Robust free training access through LinkedIn Learning plus professional development opportunities.
</li><li>Tuition assistance and Educational release time to further your academic pursuits.
</li><li>Access to Engineer Your Wellness programs that provide opportunities for employees to engage in health and fitness.
</li><li>Wellness release time offered to employees to promote work/life balance.
</li></ul><p></p><p>Helpful Applicant Information
</p><p><b>Required Materials for Application:
</b></p><ul><li>Resume/CV
</li><li>Three work references with their contact information; at least one reference should be from a supervisor/former supervisor.
</li><li>Letter of interest (dependent upon position)
</li></ul><p></p><p><b><i>Applications received by Texas A&amp;M Engineering must have all required job application data entered.
</i></b></p><p><b><i>Failure to provide all job application data could result in an invalid submission and a rejected application.
</i></b></p><p></p><p><b>Compensation Philosophy:
</b></p><ul><li>Recruit and retain high-performing workforce through competitive compensation and career development including career pathing, coaching and skills development.
</li><li>Offer total rewards, flexible benefits, professional development, performance recognition and work-life balance.
</li><li>Ensure resources are readily available and utilized to attract and retain the highest quality researchers, faculty, and staff.
</li></ul><p></p><p><b>Employment Eligibility Verification
</b></p><ul><li>If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present original and unexpired documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in delay of start date.
</li></ul></div></div></div><p></p><p>All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution&rsquo;s verification of credentials and/or other information required by the institution&rsquo;s procedures, including the completion of the criminal history check.
</p><p></p><p>Equal Opportunity/Veterans/Disability Employer.</p></div>

Associate Director, Marketing Strategy & Visibility

Accelerate Prosperity Pakistan

<div><div><div><div><b>Posted date</b></div> <div>17th March, 2026</div> <div><b>Last date to apply</b></div> <div>1st April, 2026</div>
</div><br>
<div><div><b>Category</b></div> <div>Tender
</div></div><br>
<div><div><b>Type</b></div> <div>Tender</div></div></div></div><div></div>
<br><p></p><div><p><b>RFP/KFW/AP/2026/000011</b></p>
<p><b>
Annex 1-Terms of Reference (TOR)</b></p>
<p><b>
Procurement of Marketing Services for Incubation Programs 2026</b></p>
<p><b>
1. Background</b></p>
<p>
Accelerate Prosperity (AP) is a global initiative of the Aga Khan Development Network (AKDN) in Central and South Asia, which follows guidance from the Aga Khan Foundation (AKF) Board to develop more formal structures to catalyze enterprises within AKDN&rsquo;s main area development programs, where economic opportunities remain insufficient. Through patient capital and tailored business advisory to startups and businesses, AP complements broader employment-related programs of AKF and draws significantly on technical expertise from the Aga Khan Fund for Economic Development&rsquo;s (AKFED) Industrial Promotion Services (IPS), and coordinates efforts with the AKDN&rsquo;s financial institutions, the University of Central Asia and many other national partners.</p>
<p>
AP&rsquo;s approach combines financial and non-financial support, recognizing that standalone business development services and traditional bank financing are inadequate to catalyze start-ups, grow small firms, and deliver job creation in fragile and emerging markets, particularly for marginalized groups in rural areas.</p>
<p><b>
2. Program Overview</b></p>
<p><b>
Start-up Pakistan</b> is a project financed by the German Federal Ministry for Economic Cooperation and Development (BMZ) through Kreditanstalt f&uuml;r Wiederaufbau (KfW) and implemented by Accelerate Prosperity. The initiative aims to scale up Accelerate Prosperity&rsquo;s existing model of technical support and financing for businesses. It will expand into new geographies and across exciting sectors such as education, health, tourism, and green economy, prioritizing digitization and environmental sustainability.</p>
<p><b>
3. About the Position:</b></p>
<p>
To support our marketing and on-ground logistical needs, we aim to engage a qualified firm to provide a dedicated, on-site graphic designer, logistical and event coverage support, printing facilities, and additional services as required for our incubation programs.</p>
<p><b>
4. Scope of work</b></p>
<p>
The primary objective is to establish a long-term engagement with a firm to provide the following services in relation to AP&rsquo;s incubation activities:</p>
<div>
<ul><li>Ensure seamless user experience and regular updates for the Accelerate Prosperity website, enhancing its functionality.</li></ul>
<ul><li>Provide comprehensive branded program materials to entrepreneurs, contributing to program visibility and support.</li></ul>
<ul><li>Deliver high-quality event coverage, capturing photos, videos, and testimonials that highlight the impact of in-person training programs.</li></ul>
<ul><li>Boost program visibility and engagement through strategic social media ads, influencer marketing, and media press releases.</li></ul>
</div>
<p><b>5. Deliverables</b></p>
<p>
The deliverables of work are as follows:</p>
<p><b><i>
Table 3.1</i></b></p>
<div>
<div><div><div><p><b>S#</b></p></div><div><br>
<p><b>
Deliverables</b></p></div><div><br>
<p><b>
QTY</b></p></div><div><br>
<p><b>
References</b></p></div></div><div><br>
<div>
<p>1.</p></div><div><br>
<p><b>
Web designer:</b> monthly retainer charges for 12 months with duties comprising regular updates, design improvements, and troubleshooting of the Accelerate Prosperity Pakistan (pk.accelerateprosperity.org) website to ensure seamless functionality and user experience.</p></div><div><br>
<p>
12 months</p></div><div><br>
<p>
https://pk.accelerateprosperity.org/</p></div></div><p></p><div><br>
<div>
<p>2.</p></div><div><br>
<p>
 <b>Items list:</b></p>
<ul>
<li>100-page printed spiral notebook with pen holder</li>
<li>Metallic pen with logo laser printed</li>
<li>Single-side printed canvas tote bag, approximate size: 12*8 inches</li>
<li>Foldable aluminum desktop phone holder with 360-degree rotation</li></ul><br>
</div>
<div><p>400 sets</p></div><div><br>
<p>
Reference for Merchandise</p></div></div><div><br>
<div>
<p>3.</p></div><div><br>
<p><b>
Event coverage</b> at 5 locations, with 2 days of coverage at each location, making a total of 10 days, including photography and videography services.</p>
<p>
&ndash; All raw photos</p>
<p>
&ndash; 40&ndash;50 professionally edited photos</p>
<p>
&ndash; 3&ndash;4 testimonial videos</p>
<p>
&ndash; 1 highlight video, made in both YouTube and Reel format</p>
<p>
Locations:</p>
<p>
Islamabad (1 event)</p>
<p>
Gilgit/Baltistan (2 events)</p>
<p>
Peshawar (1 event)</p>
<p>
Karachi (1 event)</p></div><div><br>
<p>
10 days of coverage</p></div><div><br>
<p>
Sample of highlight videos:</p>
<p>
https://www.youtube.com/watch?v=a8fOy6Q5sGk</p><br>
<p></p>
<p>
https://www.youtube.com/watch?v=6L9D-XyTRxY</p><br>
<p></p>
<p>
https://www.instagram.com/reel/DRSEYPMiO8z/</p></div></div><p></p><div><br>
<div>
<p>4.</p></div><div><br>
<p><b>
Banner</b>: Printing, delivery, and installation of banner of sized 10*14 feet</p></div><div><br>
<p>
5</p></div></div><p></p><div><br>
<div>
<p>5.</p></div><div><br>
<p><b>
Standee</b>: Printing, delivery, and installation of standard size standee sized 2*6</p></div><div><br>
<p>
5</p></div></div><p></p><div><br>
<div>
<p>6.</p></div><div><br>
<p><b>
Social media (Meta Ads)</b> targeting average reach of 30,000 per ad</p></div><div><br>
<p>
30 Ads</p></div></div><p></p><div><br>
<div>
<p>7.</p></div><div><br>
<p><b>
Inflencer: I</b>dentification and onboarding of approved influencers with a minimum average reach of 50K per influencer for campaign promotion, including coordination and timely payments.</p></div><div><br>
<p>
10 influencers</p></div><p></p><div><br>
<p>
Examples:</p>
<p>
https://www.instagram.com/reel/DTNnA6aiv6M/</p></div></div><p></p><div><br>
<div>
<p>8.</p></div><div><br>
<p><b>
Media and press releases</b> in national media outlets in the newspaper or their social media outlets</p></div><div><br>
<p>
4 press releases</p></div><p></p><div><br>
</div>
</div><br>
</div></div><p><b>6. Qualification and Experience</b></p>
<p>
The firm must demonstrate the following:</p>
<ul>
<li>Proven experience in web design, with the ability to manage ongoing updates and troubleshooting for a high-traffic website.</li>
<li>Ability to procure and assemble high-quality branded materials and supplies, meeting the specified requirements.</li>
<li>Expertise in event coverage, including photography and video production, with experience in multi-location shoots.</li>
<li>Demonstrated capacity to handle large-scale printing, delivery, and installation projects.</li>
<li>Strong background in running successful social media ad campaigns with measurable reach and engagement.</li>
<li>Experience in influencer marketing, with a network of influencers and the ability to manage timely payments and deliverables.</li>
<li>Strong media relations skills, capable of securing press releases and media coverage across national outlets.</li>
</ul>
<p><b>7. Reporting Line</b></p>
<p>
Both AP and the firm will nominate one representative each to ensure open communication, with final deliverable approvals handled by AP's marketing lead.</p>
<p><b>
8. Payment Terms</b></p>
<ul>
<li>Payment to the firm will be made on a monthly retainer basis for the dedicated web designer.</li>
<li>Remaining services will be paid for when the deliverables are completed.</li>
<li>Payments will be made within thirty (30) days from the date of submission of a complete and accurate invoice.</li>
</ul>
<p><b>9. Proposal Submission Requirements</b></p>
<p>
The bids are to be evaluated on the following grounds, meeting the following criteria,</p>
<p>
Interested applicants must submit the following:</p>
<div>
<ul><li><b>Technical Proposal</b>:<div>
<ul><li>The applicant firm must provide a certificate of company/firm registration with SECP/relevant regulatory authority and an active NTN number.</li></ul>
<ul><li>The applicant firm must submit the company profile that outlines that it has 3 years plus experience in the provision of services as mentioned above.</li></ul>
<ul><li>The applicant firm is required to sign the RFP document along with annexes, and it should be submitted along with the proposal.</li></ul>
<ul><li>The applicant firm should provide complete profiles of the selected web designer and the team, along with CVs and portfolios. You may share a QR code for your portfolio.</li></ul>
<ul><li>The applicant firms must prepare at least a 2-3 page description of the proposed content, tools, and plan for performing the assignment.</li></ul>
</div></li></ul></div><div><ul><li><b>Financial Proposal</b>:<div>
<ul><li>A financial quotation encompassing the monthly retainer cost breakdown for website maintenance only and a financial quotation for other services provided in Table 3.1 listed under &ldquo;Scope of Work&rdquo;.</li></ul>
<ul><li>The cost should be inclusive of tax.</li></ul>
<ul><li>The financial proposal should be submitted using the attached financial proposal format with a valid signature and stamp.</li></ul>
</div></li></ul>
</div><p><b>10. Evaluation Criteria</b></p>
<p>
Proposals will be evaluated based on:</p>
<ul>
<li>Technical expertise and experience of the firm (50%)</li>
<li>Qualifications and portfolio of proposed web designer (20%)</li>
<li>Financial competitiveness (30%)</li>
</ul>
<p><b>11. Contract Duration</b></p>
<p>
The initial contract will be for a period of <b>12 months</b>, renewable based on performance and mutual agreement</p>
<p><b>
12. Location</b></p>
<p>
Remote</p></div><p></p>
<br><div><p>Apply By:</p>
<p>
 </p><p><b>Submission Guidelines</b></p>
<p>For any queries, you may contact the Procurement Unit via email no later than 27 March 2026 at<b>: </b><b>Procurement_appk@akdn.org</b><b>.</b></p>
<p>You are kindly requested to send your proposal via sealed envelope with the subject title <b>&lsquo;RFP/KFW/AP/2026/000011: Procurement of Marketing Services for Incubation Programs 2026 </b>latest by 1st April 2026, to the following address:</p>
<p><b><i>Procurement Unit</i></b></p>
<p><b><i>Accelerate Prosperity Office</i></b></p>
<p><b><i>Daftarkhwan Vanguard, F-5/1, Islamabad</i></b></p>
<p></p>
<p>Note: The Country Director at Accelerate Prosperity reserves the right to cancel the process at any stage without assigning a reason as she may deem appropriate.</p></div><p></p>

Procurement of Marketing Services for Incubation Programs 2026

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Procurement of Marketing Services for Incubation Programs 2026