director of web marketing

Craft & Communicate

OverviewThe Director of Web Strategy leads our agency&rsquo;s integrated digital performance initiatives&mdash;overseeing all aspects of website strategy, SEO, AIO, and GEO. This role ensures that every client website is built and maintained to deliver top-tier visibility, engagement, and conversions across search engines, AI-driven platforms, and local discovery systems.As both a technical and strategic leader, the Director of Web Strategy guides cross-functional teams&mdash;including web developers, SEO and AIO specialists, and analysts&mdash;to deliver measurable results that align with client goals and upholds our reputation for excellence in senior living marketing.Key ResponsibilitiesLeadership &amp; Strategy<ul><li>Lead the Web, SEO, AIO, and GEO teams in setting strategic direction, defining success metrics, and ensuring flawless execution across all client sites.</li><li>Collaborate with agency leadership to integrate web and organic strategy into the broader Digital Strategy department&rsquo;s objectives.</li><li>Mentor and develop team members across technical, creative, and analytical disciplines.</li><li>Partner with the Digital Ads, Marketing Automation, Content, and PR teams to ensure cohesive cross-channel optimization.</li><li>Serve as the agency&rsquo;s subject-matter expert on web best practices, search evolution, and AI-driven digital discovery.</li></ul>Website Strategy &amp; Management<ul><li>Oversee the full lifecycle of website projects&mdash;from planning and design through launch and ongoing optimization&mdash;ensuring performance, accessibility, and compliance.</li><li>Direct ongoing maintenance, Core Web Vitals improvements, and overall site health monitoring.</li><li>Manage technical SEO integrations during migrations, redesigns, and replatforming projects.</li><li>Evaluate and recommend tools and technologies that enhance development efficiency, analytics accuracy, and automation potential.</li><li>Ensure that all sites follow best practices in structure, UX, security, and data integrity.</li></ul>SEO, AIO &amp; GEO Optimization<ul><li>Develop and implement comprehensive SEO strategies covering on-page, off-page, and technical areas to improve search visibility and rankings.</li><li>Develop SEO- and AIO-driven content calendar to ensure all websites' search visibility and rankings are superior.</li><li>Lead AIO (AI Optimization) initiatives to increase visibility within AI-driven search experiences and content generation platforms.</li><li>Implement schema, structured data, and semantic markup to strengthen content recognition in AI search results.</li><li>Guide content teams on AI-assisted creation strategies that align with E-E-A-T standards.</li><li>Oversee GEO optimization efforts, ensuring every client community is highly visible in local search and map listings.</li><li>Manage NAP consistency, business profiles, reviews, and regional keyword targeting.</li><li>Conduct SEO, AIO, UX, and CRO audits and competitive analyses to identify performance gaps and opportunities across all clients.</li></ul>Analytics &amp; Optimization<ul><li>Ensure accurate setup of analytics and conversion tracking across all websites.</li><li>Monitor and interpret data to identify trends, opportunities, and risks in site performance and organic traffic.</li><li>Present clear, actionable insights and recommendations to internal teams and clients.</li><li>Integrate AI and predictive analytics tools to forecast digital trends and improve decision-making.</li><li>Partner with digital ads and automation teams to test and optimize landing pages for conversion performance.</li></ul>Qualifications<ul><li>3+ years of experience in web strategy, SEO, or digital marketing leadership (agency experience preferred).</li><li>Deep understanding of SEO, AI-driven search optimization, and local search ranking factors.</li><li>Expertise in WordPress, technical SEO, and structured data implementation.</li><li>Strong familiarity with GA4, Tag Manager, Search Console, and major SEO tools (Semrush, Screaming Frog, BrightLocal, LocalFalcon, etc.).</li><li>Working knowledge of AI-driven content and search tools (ChatGPT, Gemini, Perplexity, Claude, etc.).</li><li>Excellent leadership, communication, and presentation skills.</li><li>Experience managing multi-client portfolios with measurable performance outcomes.</li><li>Senior living or healthcare marketing experience a plus.</li></ul>KPIs &amp; Success Metrics<ul><li>Growth in organic, AI, and local search visibility for client websites.</li><li>Improved Core Web Vitals, accessibility scores, and page performance.</li><li>Higher conversion rates from organic and local channels.</li><li>Timely, on-budget, and high-quality website launches.</li><li>Positive client satisfaction and retention.</li><li>Continuous adoption of best practices in SEO, AIO, and GEO across all web initiatives.</li></ul>Job Types: Full-time, ContractPay: $85,000.00 - $95,000.00 per yearBenefits:<ul><li>401(k)</li><li>Health insurance</li><li>Paid time off</li></ul>Work Location: Remote

Director of Web Strategy

ThinkMarkets

<div>ThinkMarkets is a global online brokerage firm, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we allow our clients to trade the world 24-hours a day. Our mission is to disrupt the brokerage industry by allowing access to global markets and thousands of products to allow our clients to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.

We leverage the latest technologies to give traders a fast, reliable, and intuitive experience across our proprietary platforms &mdash; and we're now looking for a Head of Website to lead this critical area of our global business.

As Head of Website, you'll be responsible for building and managing a high-performing team overseeing the implementation, performance, and continuous improvement of ThinkMarkets' global web platforms. You'll ensure our multi-regional websites deliver best-in-class user experience, speed, and scalability, while collaborating closely with Marketing, SEO, Product, and Technology teams.

Key Responsibilities
<ul>
<li>Oversee day-to-day website operations including server performance, database health, API integrations, program rollouts, maintenance, and incident reporting.</li>
<li>Evaluate emerging web technologies and frameworks (PWAs, AMP, responsive design) to enhance mobile-first experiences.</li>
<li>Analyze data and recommend website optimizations to improve UX and conversion rates using analytics and A/B testing tools (e.g., Google Analytics, Adobe Analytics).</li>
<li>Monitor key performance metrics and conversion funnels, using tools like New Relic, Datadog, and Google Tag Manager to drive data-informed improvements.</li>
<li>Champion a mobile-first approach by optimizing site speed, Core Web Vitals, and applying performance techniques such as code minification, lazy loading, and CDNs.</li>
<li>Uphold web development best practices, ensuring WCAG accessibility, security standards (OWASP Top 10), and global scalability.</li>
<li>Collaborate with cross-functional teams (Marketing, SEO, Country Managers) on technical SEO, API integrations, and marketing tools.</li>
<li>Lead CI/CD pipeline implementation to automate deployments and minimize release risks.</li>
<li>Ensure website infrastructure security, DNS, hosting, and SSL management are effectively maintained.</li>
<li>Establish coding standards and oversee architectural decisions for new features and integrations.</li>
</ul>
Requirements
<ul>
<li>7+ years of experience in web software development with deep knowledge of the full development lifecycle.</li>
<li>Proven leadership experience managing technical teams in agile environments (Scrum, Kanban).</li>
<li>Strong background with CMS platforms such as Kentico, WordPress, or similar, including custom module/plugin development and API integrations.</li>
<li>Solid understanding of web farms, multi-node environments, and load balancing for scalability and uptime.</li>
<li>Hands-on experience with front-end technologies (ReactJS, Angular, Redux, JavaScript ES6+, HTML5, CSS3) and related tools (Webpack, Babel, Jest, Cypress).</li>
<li>Knowledge of backend technologies, ideally C#, .NET Framework/Core, and relational databases (MSSQL, MySQL).</li>
<li>Experience working with remote vendor teams and managing code quality across distributed environments.</li>
<li>Experience in API design (RESTful, GraphQL) and familiarity with cloud platforms (AWS, Azure, Google Cloud).</li>
<li>Strong understanding of technical SEO best practices and implementation.</li>
<li>Proficiency with Git or other version control systems.</li>
<li>Excellent command of the English language.</li></ul></div>

Head of Website – Fintech / FX & CFD Trading Platforms

compact

A leading Digital Marketing and Advertising Company is seeking a dynamic and experienced Managing Director to lead its operations, drive business growth, and oversee strategic partnerships.Key Responsibilities:<ul><li>Provide strategic leadership to achieve the company&rsquo;s business goals and growth targets.</li><li>Oversee all operations, marketing, and sales activities to ensure efficiency and profitability.</li><li>Develop and execute business development plans to expand market presence.</li><li>Build and maintain high-level relationships with clients, partners, and stakeholders.</li><li>Lead contract negotiations and ensure successful deal closures with key clients.</li><li>Manage company resources, budgets, and teams to ensure optimal performance.</li><li>Monitor digital marketing trends and implement innovative strategies to stay competitive.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Business Administration, Marketing, or related field (MBA preferred).</li><li>Minimum 8&ndash;10 years of experience in management roles within digital marketing, advertising, or media sectors.</li><li>Strong background in sales and client contracting is essential.</li><li>Proven ability to manage teams and deliver measurable business growth.</li><li>Excellent communication, leadership, and negotiation skills.</li><li>Active client portfolio or corporate connections will be a strong advantage.</li></ul>Benefits:<ul><li>salary package + performance-based incentives.</li><li>Leadership role with full decision-making authority.</li><li>Modern and innovative work environment.</li><li>Career development opportunities within a fast-growing organization.</li></ul>Job Type: Full-time

Managing Director – Digital Marketing Company

Think Markets

We leverage the latest technologies to give traders a fast, reliable, and intuitive experience across our proprietary platforms and we re now looking for a Head of Website to lead this critical area of our global business.
As Head of Website, you ll be responsible for building and managing a high-performing team overseeing the implementation, performance, and continuous improvement of ThinkMarkets global web platforms. You ll ensure our multi-regional websites deliver best-in-class user experience, speed, and scalability, while collaborating closely with Marketing, SEO, Product, and Technology teams.
Key Responsibilities
<ul>
<li>Oversee day-to-day website operations including server performance, database health, API integrations, program rollouts, maintenance, and incident reporting.</li>
<li>Evaluate emerging web technologies and frameworks (PWAs, AMP, responsive design) to enhance mobile-first experiences.</li>
<li>Analyze data and recommend website optimizations to improve UX and conversion rates using analytics and A/B testing tools (e.g., Google Analytics, Adobe Analytics).</li>
<li>Monitor key performance metrics and conversion funnels, using tools like New Relic, Datadog, and Google Tag Manager to drive data-informed improvements.</li>
<li>Champion a mobile-first approach by optimizing site speed, Core Web Vitals, and applying performance techniques such as code minification, lazy loading, and CDNs.</li>
<li>Uphold web development best practices, ensuring WCAG accessibility, security standards (OWASP Top 10), and global scalability.</li>
<li>Collaborate with cross-functional teams (Marketing, SEO, Country Managers) on technical SEO, API integrations, and marketing tools.</li>
<li>Lead CI/CD pipeline implementation to automate deployments and minimize release risks.</li>
<li>Ensure website infrastructure security, DNS, hosting, and SSL management are effectively maintained.</li>
<li>Establish coding standards and oversee architectural decisions for new features and integrations.</li>
</ul>

Head of Website Fintech / FX & CFD Trading Platforms

Oved Apparel Group

Director of E-Commerce MarketingLocation: California Earn $170,000 - $180,000/yearWho We Areo5 group is an industry leader in global fashion &amp; apparel design with 40+ years of success across wholesale, e-comm, and marketplace. We are privately held, HQ in NYC with brand offices in CA &mdash; a dynamic portfolio of global brands committed to operational excellence in design, product development, production, sourcing, distribution &amp; logistics. With category expertise in full-collection menswear, womenswear, childrenswear, and infant toddler; we specialize in denim, outerwear, activewear, and loungewear/sleepwear, trusted by top retailers.About the RoleWe&rsquo;re seeking a Director of E-Commerce Marketing who fuses performance-driven strategy with creative excellence. This leader will oversee all digital growth initiatives &mdash; owning the e-commerce marketing calendar, paid and owned channel strategy, creative performance, and on-site storytelling that drives both conversion and brand affinity. This is a hands-on leadership role for a growth-oriented marketer who thrives at the intersection of performance and brand &mdash; blending data, creativity, and collaboration to scale a multi-brand e-commerce business.How You&rsquo;ll Contribute<ul><li>Growth &amp; Performance Leadership</li><li>Own and evolve the growth strategy across Meta, Google, YouTube, Display, Affiliate, SEO, Influencer, and emerging platforms.</li><li>Manage multi-million-dollar paid media budgets with accountability for CAC, ROAS, LTV, and MER.</li><li>Lead data-driven testing and experimentation across campaigns, ad creative, and landing pages to optimize performance.</li><li>Forecast and report results, presenting actionable insights and growth recommendations to executive leadership.</li><li>Partner with design, copy, and brand teams to create emotionally resonant, high-performing campaigns.</li><li>Translate marketing data into creative briefs and direction for performance content.</li><li>Oversee digital creative production for paid ads, email, homepage, and site merchandising assets.</li><li>Champion a unified brand voice across all channels and customer touchpoints.</li><li>Own the e-commerce marketing calendar &mdash; coordinating launches, seasonal campaigns, and promotions.</li><li>Ensure seamless integration of marketing campaigns into the full e-commerce journey, from traffic acquisition through checkout.</li><li>Team &amp; Leadership</li><li>Build, mentor, and inspire a cross-functional team across growth, media, creative, and CRM.</li><li>Manage external agencies and vendors to ensure alignment, efficiency, and best-in-class execution.</li><li>Serve as a strategic bridge between performance, brand, merchandising, and product teams.</li></ul>What You Bring to the Team<ul><li>6+ years of experience in e-commerce, performance, or growth marketing, ideally within DTC retail or consumer brands.</li><li>Proven success managing large-scale media budgets ($10M+) and delivering measurable ROI.</li><li>Deep understanding of Shopify, analytics platforms, attribution models, and marketing automation tools.</li><li>Strong creative sensibility and ability to guide design and content teams toward performance outcomes.</li><li>Analytical and data-driven, with confidence in presenting insights and recommendations to senior leadership.</li><li>Natural team builder and collaborator who thrives in a fast-paced, entrepreneurial environment.</li></ul>Why Join o5 group<ul><li>Health Benefits: Medical, Dental, and Vision coverage.</li><li>401(k) + company-paid life insurance.</li><li>Paid Time Off (PTO) + company holidays.</li><li>Commuter benefits.</li><li>Hybrid/flexible schedule.</li><li>Family-oriented culture.</li><li>Responsibility &amp; Sustainability &mdash; at o5 group this spans economic, social, and environmental impact.</li></ul>ApplySend your resume to jobs@o5group.comJob Type: Full-timePay: $170,000.00 - $180,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Director of E-Commerce Marketing

SuperLogic

<div><h3 class="jobSectionHeader">About Bookit</h3>
Bookit is revolutionizing the travel and rewards industry as the next-generation B2B2C &ldquo;super app&rdquo; offering our brand clients and consumers unprecedented value on luxury travel, unforgettable VIP experiences, and premium retail goods. Consumers save up to 70% when booking on our platform, earning universal rewards points that can be spent with over two million brand partners. Envisioned as a &quot;next-gen Expedia,&quot; Bookit supports customer transactions in more than 3,000 cryptocurrencies as well as debit/credit cards and brand rewards points. Our SaaS technology infrastructure transforms the future of payments.
Learn more at Bookit.com<h3 class="jobSectionHeader">
The Role</h3>
The Director of Content Marketing is a dynamic, mid-level leader who designs and executes innovative marketing strategies utilizing Bookit.com&rsquo;s travel and experience packages to drive customer growth and revenue. This role combines deep travel content expertise with online marketing savvy. You are responsible for identifying the top travel deals on the Bookit platform, crafting compelling content and packages that drive existing member bookings and purchases, as well as increasing website traffic and new membership sign ups. The ideal candidate has proven travel content writing and marketing experience and the creative acumen necessary to know what works and what doesn't in the highly competitive travel and experiential industries. This is your opportunity to help shape category-defining products at the intersection of travel, entertainment, and loyalty.
Salary Range: $115,000 - $130,000
Location: Miami (Hybrid preferred); remote considered for highly qualified candidates.<h3 class="jobSectionHeader">
Responsibilities</h3><ul>
<li>&ldquo;Own&rdquo; the travel, experience, and retail inventory on Bookit.com &ndash; analyzing it to create compelling packages and stories that propel Bookit to 1MM unique users.
</li><li>Create high-quality, purposeful content to establish domain authority and brand awareness; power conversion funnel via newsletters and site content. Identify high-performing deals and knowing intuitively what resonates with travelers versus what falls flat; know when to feature what deals based on market demand and conversion potential.</li>
<li>Apply deep understanding of travel consumer behavior to optimize deal packaging and positioning for maximum impact on target customers.</li>
<li>Develop and own the end-to-end content marketing strategy aligned with business goals and brand voice; manage the content calendar and oversee content production across blogs, landing pages, newsletters, videos, and social
</li><li>Work with technical teams to develop and launch newsletter; write newsletter content that converts.
</li><li>Collaborate with SEO, product, PR, partnerships, and performance marketing to align messaging across channels</li>
<li>Collaborate with digital marketing agency and product teams to optimize ad copy, messaging, and outreach to ensure coherent communication (across channels) of Bookit deals; contribute to the optimization of the user experience and conversion funnels throughout the customer journey and the development of campaign metrics</li>
<li>Leverage Bookit's relationship with A-List celebrities and influencers to drive platform traffic and conversions.</li>
<li>Stay current with industry trends, emerging technologies, and best practices in travel, rewards, and e-commerce marketing &ndash; identifying growth opportunities and consumer behavior trends that inform strategic decisions</li>
<li>Execute with minimal oversight, demonstrating a self-starter mentality and the ability to design and implement campaigns from concept through completion</li>
</ul>
Requirements<ul>
<li>4-6 years experience with proven track record in travel marketing and merchandising; preferably with major online travel and e-commerce companies like Expedia, Booking.com, TripAdvisor, Marriott Bonvoy, ThePointsGuy, or similar platforms.</li>
<li>Proven track record of driving customer acquisition and revenue growth through integrated marketing campaigns in the travel and/or experiential industries</li>
<li>Deep understanding of travel industry dynamics and what drives consumer booking behavior across hotels, cruises, experiences, and travel packages</li>
<li>Strong marketing acumen with demonstrated ability to distinguish between high-performing and low-performing campaigns and deals</li>
<li>&quot;Go-getter&quot; personality with entrepreneurial mindset suited for a fast-paced startup environment; proven ability to design, execute, and optimize marketing initiatives independently without constant direction</li>
<li>Excellent communication and presentation skills with ability to influence stakeholders at all levels</li>
<li>Analytical mindset with proficiency in marketing analytics tools, A/B testing, and data-driven decision making</li>
<li>Experience with multi-platform social media marketing; utilization of Hubspot to manage marketing ops</li>
<li>Interest in and basic understanding of cryptocurrency and blockchain technology a plus</li>
<li>Bachelor's degree (or higher) in Marketing, Communications, Business, or related field;</li>
<li>Spanish fluency a major plus</li>
</ul>Benefits<ul><li>
Health care plan (Medical, Dental &amp; Vision) Available on the 1st of the month after 60 days of employment</li></ul><ul>
<li>Vacation: Flexible/Unlimited PTO with manager approval.
</li><li>401K Plan &ndash; Tax-Deferred and/or Roth options: Eligible after 90 days of employment</li>
<li>Collaborative culture with industry veterans and mission-driven builders</li>
</ul><h3 class="jobSectionHeader">
Bookit is an equal opportunity employer.</h3>
We strive to create and maintain an equitable workplace where contributors of all backgrounds feel welcomed and valued. We do not discriminate against applicants or employees based on racial identity, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability or genetic information. Be part of an inclusive company culture emphasizing autonomy, mastery, and purpose.</div>

Director of Content Marketing - Bookit.com

Mövenpick Hotels & Resorts

Company DescriptionGet ready to discover Mövenpick Resort Al Marjan Island, a 5-star resort in Ras Al Khaimah built beside 300M of soft sand beach. 418 rooms and suites offer flexible comfort with spectacular sea views from every balcony. Six specialty bars and restaurants, three outdoor pools, a wellness hub with a fully equipped gym and four treatment rooms, water sports, and a year-round Kids Club make it an ideal holiday destination.Job DescriptionAs a Director of Digital Marketing, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness and increase online visibility.<ul><li>Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with the resort's marketing goals. This includes choosing appropriate platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), creating content calendars, and setting measurable KPIs.</li><li>Content Creation: Produce high-quality, engaging content such as photos, videos, reels, blog posts, and stories showcasing the resort's amenities, services, events, and promotions. Highlight the unique experiences offered by the resort to entice potential guests.</li><li>Paid Advertisement: Create and manage digital advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.) to increase visibility, drive traffic to the resort's website, and boost bookings.</li><li>SEO and Website Optimization: Optimize the resort's website for search engines (SEO) to improve its ranking and visibility. Monitor website analytics and make data-driven decisions to enhance user experience and conversion rates. Manage and update the Micro site for the resort.</li><li>Collaboration and Partnerships: Identify and collaborate with influencers, local businesses, and travel-related partners to expand the resort's reach and attract new audiences.</li><li>Analytics and Reporting: Track and analyze social media metrics, website traffic, and campaign performance regularly. Provide detailed reports and insights to assess the effectiveness of marketing efforts and make necessary adjustments for improvement.</li><li>Event Promotion: Promote special events, packages, and seasonal offers through digital channels. Create buzz and excitement around these offerings to drive bookings and increase attendance.</li><li>CRM Management: Utilize CRM tools to maintain a database of guest information, preferences, and interactions. Implement strategies to nurture relationships with past guests and encourage repeat visits.</li></ul>Qualifications<ul><li>Bachelor's degree in Marketing, Digital Marketing, or a related field.</li><li>Proven experience in digital marketing, preferably within the hotel or hospitality industry.</li><li>In-depth knowledge of digital marketing channels, including SEO, SEM, social media, and content marketing.</li><li>Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Manager, and social media scheduling tools.</li><li>Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</li><li>Excellent team management skills.</li><li>Creativity and a keen eye for design and aesthetics.</li><li>Exceptional communication and interpersonal skills.</li><li>Self-driven & results-oriented.</li><li>Up-to-date with the latest trends and best practices in digital marketing.</li></ul>What Is In It For You<ul><li>Employee benefit card offering discounted rates in Accor worldwide</li><li>Learning programs through our Academies</li><li>Opportunity to develop your talent and grow within your property and across the world!</li><li>Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21</li></ul>Why work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit Do what you love, care for the world, dare to challenge the status quo!

Director of Digital Marketing

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