director of web marketing

Intuit

<div><h2 class="jobSectionHeader"><b>Overview</b></h2><p>
We are looking for an experienced and strategic Director of Web Marketing to join our team. In this role, you will be responsible for driving the growth of our digital journeys across QuickBooks, Mailchimp, and Intuit Enterprise Suite websites. This includes building and optimizing our websites for both prospects and customers.</p><p>
Your primary focus will be to own the entire website journey, from initial engagement through to new customer acquisition, achieving ambitious lead and customer growth goals, and driving conversion growth targets. You will own the marketing strategy, roadmap, and performance of our flagship websites to accelerate growth across Intuit&rsquo;s Business Platform.</p><p></p><p><br>
You will lead a cross-functional team encompassing strategy, UX/content, SEO, PM, PD, analytics, and website operations. Your mandate is to transform our web properties into high-performing growth engines that drive acquisition, cross-sell, and revenue, while upholding the highest standards for performance, accessibility, governance, and brand. To achieve this, you will develop and execute a strategic roadmap, ensuring all web activities contribute to making our websites high-performing marketing vehicles for brand awareness and demand generation.</p><p><b><br>
Responsibilities</b></p><ul><li><b>
Strategic Web Leadership:</b> Own the multi-site web strategy and quarterly roadmap for QuickBooks.com, Mailchimp.com, and Intuit Enterprise Suite, ensuring alignment with business objectives.</li><li><b>
Customer Journey Optimization: </b>Develop and implement high-converting web journeys and personalization strategies for prospects, customers, and partners. This includes reviewing and assessing content for effectiveness.</li><li><b>
SEO and GEO Enhancement:</b> Drive SEO and GEO optimization through site architecture, technical foundation, keyword support, and content. Collaborate with channel leads on technical health, information architecture, link strategy, and page quality.</li><li><b>
Data-Driven Experience Improvement:</b> Plan and execute data-driven testing to optimize and personalize web experiences, aiming to increase direct purchases and effective lead generation.</li><li><b>
Operational Efficiency:</b> Improve execution speed by streamlining processes, implementing automation, and integrating technologies to enhance the agility of the broader marketing team.</li><li><b>
Cross-Functional Collaboration:</b> Act as a key cross-functional partner, influencing teams across Product Management, Engineering, Design, Analytics, Marketing Ops, and Product Marketing.</li><li><b>
Requirement Prioritization:</b> Evaluate and effectively prioritize web requirements from cross-functional GBSG teams to achieve business outcomes.</li><li><b>
Budget and Vendor Management: </b>Manage budgets, Statements of Work (SOWs), and performance for agencies and tooling. Evaluate and implement new vendors as needed.</li></ul><p><b><br>
Qualifications</b></p><ul><li><b>
Extensive Experience: </b>10+ years in web/digital growth for B2C, B2B SaaS/commerce, including 4+ years leading multi-disciplinary web teams in strategy, execution, experimentation, and analytics.</li><li><b>
Proven Impact:</b> Demonstrated ownership of large-scale web properties with measurable pipeline/revenue generation.</li><li><b>
Technical Proficiency</b>: Hands-on experience with enterprise CMS (headless or traditional), testing platforms (e.g., Optimizely/VWO/Target), analytics (GA4/Adobe + tag management), and SEO tools (Search Console, crawl, and rank tools).</li><li><b>
Engineering Collaboration:</b> Comfortable partnering with engineering on performance, releases, and technical SEO, with fluency in modern front-end practices and design systems.</li><li><b>
Strategic Prioritization:</b> Strong ability to prioritize and make trade-off decisions between multiple projects and competing organizational priorities.</li><li><b>
Communication &amp; Influence</b>: Ability to communicate strategy, business cases, and roadmaps to influence and advocate within a complex, matrixed organization, and to analyze data and translate web findings clearly for both technical and non-technical audiences.</li><li><b>
Team Leadership &amp; Collaboration: </b>Demonstrated success managing and mentoring high-performing teams across multiple offices and time zones, and building highly collaborative and productive relationships with cross-functional leaders.</li></ul><p><br>
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</p></div><p></p>

Director, Web Marketing

Sectigo

<div></div><div><div><ul><li>Full-time</li><div></div><li>
Department: Marketing</li><li>
Work Type: Hybrid</li></ul><p></p><div><div><div><div><h2 class="jobSectionHeader"><b>
Company Description</b></h2></div><div><p>
At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night.</p><p>
Sectigo is the most innovative provider of certificate lifecycle management (CLM), delivering comprehensive solutions that secure human and machine identities for the world&rsquo;s largest brands. Sectigo&rsquo;s automated, cloud-native CLM platform issues and manages digital certificates across all certificate authorities (CAs) to simplify and improve security protocols within the enterprise. Sectigo is one of the largest, longest-standing, and most reputable CAs with more than 700,000 customers and two decades of delivering unparalleled digital trust.</p><p><b>
&ldquo;When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind.&rdquo;</b></p><p>
How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - <b>S</b>upport, <b>E</b>xcellence, <b>C</b>ommunication, <b>T</b>eamwork, <b>I</b>ntegrity, <b>G</b>rowth and <b>O</b>penness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you&rsquo;d like to be part of our growth story in delivering a market leading user experience, we&rsquo;d like to talk to you.</p></div></div><p></p><div><div><h2 class="jobSectionHeader"><b>
Job Description</b></h2></div><div><p>
We&rsquo;re looking for a forward-thinking, AI-savvy <b>Digital Marketing Director</b> to lead digital strategy for our Enterprise business, focused on organic growth, GEO (Generative Engine Optimization), content intelligence, and discoverability across AI and search platforms.</p><p>
You&rsquo;ll play a critical role in shaping how enterprise buyers discover our brand and engage across the funnel &mdash; from high-intent SEO to LLM-optimized content, from global site performance to signal-based visibility in generative engines like ChatGPT and SGE.</p><p>
This is a strategic yet hands-on position, ideal for someone who thrives at the intersection of search, content, technical SEO, web optimization, and AI-driven growth experimentation.<br>
<br>
<b>This is a full-time position based in the U.S. and the ideal candidate should in the Eastern Time zone .</b></p><p>
Here are the core functions, responsibilities, and expectations for this role:</p><p>
GEO &amp; Enterprise Search Discovery</p><ul><li>
Own and evolve our GEO (Generative Engine Optimization) strategy &mdash; maximizing brand visibility across AI search platforms like ChatGPT, Google SGE, Perplexity, and Claude.</li><li>
Optimize content and website structure for LLM discoverability, semantic depth, and AI citation relevance.</li><li>
Lead enterprise SEO programs, including keyword strategy, content clustering, internal linking, and schema enrichment.</li><li>
Guide the development of high-intent landing pages and knowledge assets based on search and AI prompt trends.</li></ul><p>
Enterprise Web Experience &amp; Localization</p><ul><li>
Manage digital performance of the enterprise website, with a focus on conversion, accessibility, and global optimization.</li><li>
Partner with Product Marketing and Regional Marketing to localize and scale key experiences across priority regions.</li><li>
Drive experiments to improve landing page performance (speed, UX, content depth) and align to buyer needs.</li></ul><p>
Content Marketing &amp; Topical Authority</p><ul><li>
Lead the enterprise content strategy for organic growth &mdash; collaborating with content, product marketing, and field to define themes, formats, and distribution tactics.</li><li>
Identify gaps in topical coverage, support the creation of AI-ready content, and expand our digital footprint through thought leadership, use cases, and search-aligned narratives.</li><li>
Help establish our brand as a trusted source in the eyes of AI engines and evaluators.</li></ul><p>
Performance Optimization &amp; Digital Intelligence</p><ul><li>
Define KPIs and reporting frameworks for organic performance, AI search visibility, and content engagement.</li><li>
Use tools like GA4, HubSpot, Salesforce, SEMRush, Ahrefs, and LLM-based prompt analysis to drive strategic decisions.</li><li>
Translate digital insights into actionable recommendations for GTM teams, aligning with enterprise pipeline objectives.</li></ul><p>
GTM Integration &amp; Campaign Support</p><ul><li>
Work cross-functionally with Product Marketing, Field, and Web to support enterprise GTM motions &mdash; including launches, narratives, and content hubs.</li><li>
Ensure our digital strategy supports pipeline goals, vertical plays, and strategic enterprise messaging across owned channels.</li><li>
Develop playbooks and feedback loops that make digital performance measurable and repeatable.</li></ul><p>
Other duties as assigned and related to the nature of this role and company initiatives.</p></div></div><p></p><div><div><h2 class="jobSectionHeader"><b>
Qualifications</b></h2></div><div><p><b>
Education:</b></p><ul><li>
Bachelor's degree in Marketing and/or with related disciplines is strongly preferred. Advanced degrees and/or certifications are recommended.</li></ul><p><b>
Experience:</b></p><ul><li>
Minimum of 7+ years of experience in digital marketing, ideally in B2B SaaS, cybersecurity, or infrastructure tech is required. The ideal candidate should have 7 to 12+ years of global digital marketing experience with experience partnering and supporting a global team.</li></ul><p><b>
Ideal Candidate Profiles, Talents, and Desired Qualifications:</b></p><ul><li>
Proven success leading SEO, web optimization, and content performance programs.</li><li>
Strong understanding of GEO, LLM optimization, and how generative AI is reshaping buyer discovery.</li><li>
Experience with digital analytics tools like GA4, HubSpot, Salesforce, and Ahrefs.</li><li>
Deep curiosity and comfort with experimentation, structured content strategy, and signal-based marketing.</li><li>
Excellent communication and project management skills in a cross-functional, matrixed environment.</li><li>
Hard-working and resilient personality.</li><li>
A go getter who wants to grow and achieve great things.</li></ul></div></div><p></p><div><div><h2 class="jobSectionHeader"><b>
Additional Information</b></h2></div><div></div><div><p><b>
Global team. Global reach. Global impact.</b><br>
<br>
At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work &ndash; and our team members &ndash; reflect the positive outcomes we deliver to our customers every day.</p></div></div></div></div></div></div><p></p>

Director, Digital Marketing

Helpside

<div><p>Helpside has served the small business community for more than 35 years. Our unique solutions and expertise in payroll administration, human resources, employee benefits, and risk management are there to support our clients in such a way that they can continue to grow their businesses and not worry about employee administration.</p>
<p>
The Director of Marketing is responsible for developing, implementing, and executing strategic marketing initiatives to generate leads and support overall business growth. This role oversees the marketing team, manages budgets, and ensures alignment of all marketing efforts with company goals and objectives.
</p><p>The ideal candidate will have a strong marketing background and demonstrated success in executing a B2B professional services lead generation strategy.
</p><p><b>Essential Duties and Responsibilities:</b>
</p><ul><li>Develop and execute the company&rsquo;s overall marketing and lead generation strategy, including paid, SEO, digital content, events, and traditional marketing channels.
</li><li>Monitor and analyze performance of campaigns, adjusting strategies to optimize ROI and provide regular reporting and insights to senior leadership on marketing effectiveness and key metrics.
</li><li>Manage marketing budgets, vendors, and external agency relationships.
</li><li>Lead, mentor, and manage a small marketing team to deliver high-quality lead generation campaigns and initiatives.
</li><li>Collaborate with Sales and other internal teams to ensure consistent messaging and support revenue generation.
</li><li>Ensure the company brand is consistently represented across all platforms and communications.
</li><li>Oversee and assist in the creation of compelling marketing content, including website copy, blogs, email campaigns, presentations, social media, etc.
</li><li>Stay up-to-date on industry trends, competitor activity, and emerging marketing technologies.
</li><li>Perform other duties as assigned.
 </li></ul><p><b>Requirements:</b>
</p><ul><li>Proven track record of developing and executing successful marketing strategies that drive business growth.
</li><li>Strong knowledge of digital marketing, content marketing, demand generation, and branding.
</li><li>Experience managing marketing budgets and vendor/agency relationships.
</li><li>Excellent leadership, communication, and project management skills.
</li><li>Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
</li><li>Proficiency in marketing automation platforms, CRM systems, and analytics tools.
</li><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field
</li><li>5-7+ years of progressive experience in marketing roles preferably focused on lead generation in a professional services field, with at least 3 years in a leadership position.
</li></ul><p><b>Additional Knowledge/Skills/Abilities:</b>
</p><ul><li>Excellent verbal and written communication skills that may include public speaking and presentations.</li>
<li>Excellent organizational skills and attention to detail.</li>
<li>Excellent project management skills with a proven ability to meet deadlines.</li>
<li>Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)</li>
<li>Experience with design software including Canva and Adobe Suite</li>
<li>Experience with social media tools</li>
<li>Experience with writing and editing copy</li>
<li>Experience with CRM software (Salesforce)</li>
<li>Basic web design experience in WordPress</li>
<li>Familiarity with CMS and marketing analytics tools (HubSpot, MailChimp, WordPress, Google Analytics)</li>
<li>Familiarity with SEO and keyword research best practices</li>
</ul>
<p><b>Here are some additional benefits you will experience as an employee at Helpside:</b>
</p><ul><li>Health insurance 100% paid by the employer (for both employee and family!)
</li><li>Additional voluntary supplemental benefits including dental, vision, life, disability, accident, critical illness, etc.
</li><li>Flexible spending accounts
</li><li>401(k) with company match
</li><li>Paid holidays
</li><li>Paid time off
</li><li>Outstanding co-workers
</li><li>Great company culture
</li><li>Fun company events
</li></ul><p>Job Type: Full time, 40 hours per week
</p><p>Location: In office in Lindon, Utah or remote in Utah, Idaho, Arizona or Wyoming.
</p><p><b>JOIN THE HELPSIDE TEAM AND HELP OUR CLIENTS, AND HELPSIDE SUCCEED!</b></p></div>

Director of Marketing - Remote in Utah, Idaho, Arizona or Wyoming.

Amplitude

<div><div><p>Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,300 customers, including Atlassian, NBCUniversal, Under Armour, Square, and Jersey Mike's, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2's Summer 2025 Report. Learn how to optimize your digital products and business at amplitude.com.</p>
<p>
As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.</p>
<p><b>
Amplitude's Commitment to Diversity Equity &amp; Inclusion (DEI): </b>Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion&mdash;one focused on psychological safety, empathy, and human connection&mdash;that will allow employees of all backgrounds to thrive.</p></div><h2 class="jobSectionHeader"><b>
About the Role &amp; Team</b></h2>
<p>
Amplitude is seeking a <b>results-driven Director of Growth Marketing, Web &amp; Digital </b>to lead our paid digital, SEO, and web initiatives. As the leader of a high-performing team of growth marketers, you'll drive performance across paid acquisition, conversion optimization, and organic growth - all while crafting a high-impact digital experience that scales with our business.</p>
<p>
This is a strategic, hands-on role with clear impact: you'll directly shape how Amplitude attracts, converts, and engages buyers across industries. From building sophisticated media programs to owning our SEO strategy and evolving our website into a conversion engine, you'll play a critical role in delivering against our growth goals.</p>
<h3 class="jobSectionHeader"><b>
The Right Candidate</b></h3>
<p>
You have a proven track record of leading paid media and digital teams, building scalable acquisition programs, and delivering measurable impact across the funnel. You're deeply analytical and data-driven, always seeking opportunities to test, learn, and optimize. You understand how to work cross-functionally, influence stakeholders, and bring creative and technical teams together to unlock growth. Most importantly, you're a strategic thinker with strong executional chops who's excited about the evolving future of marketing in the age of AI.</p><br>
<p></p>
<p><b>
As a </b><b>Director, Growth Marketing &ndash; Web &amp; Digital</b><b>, You Will:</b></p>
<ul>
<li><b>Lead and scale</b> a global team of growth marketers across <b>paid media, SEO, and web</b>, driving strategy and execution to meet pipeline, revenue, and efficiency goals.<br>
</li>
<li>Partner with the <b>VP of Growth Marketing</b> to shape our acquisition strategy, prioritize bets, and unlock new channels and growth levers.<br>
</li>
<li>Own the <b>web experience end-to-end</b>, optimizing for conversion, performance, UX, and brand consistency across the funnel.<br>
</li>
<li>Build and manage a <b>high-performing media mix</b> across search, social, programmatic, and emerging platforms&mdash;with a focus on quality, scale, and efficiency.<br>
</li>
<li>Oversee <b>CRO and experimentation programs</b>, using A/B testing, UX improvements, and data insights to continually increase site and campaign performance.<br>
</li>
<li>Run a <b>modern, multi-pronged SEO program</b> that includes technical SEO, content-led growth, and scalable site architecture.<br>
</li>
<li>Collaborate cross-functionally with <b>creative, analytics, product marketing, and brand</b> teams to deliver impactful, integrated campaigns.<br>
</li>
<li>Champion <b>AI- and LLM-powered innovation</b>, testing new tools and tactics to stay ahead in an evolving digital landscape.<br>
</li>
Define KPIs, build reporting frameworks, and manage agencies/vendors to ensure operational rigor and measurable outcomes.<br>
<li>
</li>
<li>Foster a <b>high-performance, test-and-learn culture</b>, backed by smart segmentation, data fluency, and continuous iteration.</li></ul><br>
<p></p>
<p><b>
You'll be a great addition to the team if you have:</b></p>
10+ years of experience in digital growth marketing with proven success in scaling paid, web, and SEO programs.<br>
<ul><li>
</li>
Deep channel expertise in paid search, paid social, display, and programmatic &mdash; with a track record of driving measurable business outcomes.<br>
<li>
</li>
Experience with SEO tools and platforms (e.g., SEMrush, Ahrefs, Screaming Frog).<br>
<li>
</li>
Strong analytical mindset; comfortable working with large datasets and translating insights into action.<br>
<li>
</li>
Clear perspective on the evolution of growth marketing in the AI era &mdash; and excitement to lead through that transformation.<br>
<li>
</li>
Proven ability to lead teams, manage cross-functional stakeholders, and prioritize ruthlessly in a fast-moving environment.<br>
<li>
</li>
<li>High level of ownership, curiosity, and a bias toward action.</li>
</ul>
<p><b>Who We Are</b></p>
<p><b>
The Company: </b>Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we're tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.</p>
<p><b>
The Product: </b>Amplitude is a digital analytics platform&mdash;we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We're super proud of what we've built and continue to expand: a platform that empowers companies to thrive in the digital era.</p>
<p><b>
We care about the well-being of our team:</b> We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.</p>
<p>
Some of our benefit programs include:</p>
<ul>
<li>Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans</li>
<li>Flexible time off, paid holidays, and more</li>
<li>Generous stipends to spend on what matters most to you, whether that's wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more</li>
<li>Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support</li>
<li>Mental health and wellness benefits including no cost employee access to Modern Health coaching &amp; therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)</li>
<li>Employee Stock Purchase Program (ESPP)
</li></ul><p><b>Other fun facts about Amplitude:</b></p>
<ul>
<li><i>G2 Customer Reviews: </i>#1 product analytics solution for 13 quarters in a row.</li>
<li><i>Business Insider: </i>A top tech company to bet your career on.</li>
<li><i>Fast Company: </i>#3 most innovative enterprise company in the world.</li>
<li>Founded in 2012, Amplitude went public via a direct listing in September 2021 and is now trading under the ticker $AMPL.</li>
<li>We're a global and fast-growing team! We have offices in New York (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.</li>
<li>Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.</li>
</ul>
<p>Amplitude provides equal employment opportunities (EEO). All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.</p>
<p>
This role is eligible for equity, benefits and other forms of compensation.</p>
<p>
Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $207,000 - $311,000 total target cash (inclusive of bonus or commission)</p>
<p>
Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $231,000 - $347,000 total target cash (inclusive of bonus or commission)</p>
<p>
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $231,000 - $347,000 total target cash (inclusive of bonus or commission)</p>
<p>
Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $207,000 - $311,000 total target cash (inclusive of bonus or commission)</p>
<p>
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $207,000 - $311,000 total target cash (inclusive of bonus or commission)</p>
<p>
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.</p><div><p>
By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.</p>
<p><i>
Staying Safe - Protect Yourself From Recruitment Fraud</i><br>
<i>We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @</i><i>amplitude.com</i><i> email address. You can learn more about how to protect yourself from these types of fraud by referring to </i><i>this article</i><i>. Please exercise caution and cease communications if something feels suspicious about your interactions.</i></p></div></div>

Director, Growth Marketing – Web & Digital

Better World Books

<p><b>Company Information</b></p><p>Better World Books (&ldquo;BWB&rdquo; or the &ldquo;Company&rdquo;) is a for-profit socially conscious business and a global online bookseller that collects and sells new and used books online matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the UK, U.S., and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, has sold over 100 million books, has donated over 38 million books, and has reused or recycled more than 475 million books.</p><p><b>Director of Performance Marketing</b></p><p><b>Job Summary:</b></p><p>The Director of Performance Marketing is a highly analytical and results-driven leader responsible for the strategy, execution, and optimization of all direct response marketing channels. This pivotal role will focus on driving measurable growth in revenue, customer acquisition, and return on ad spend (ROAS) while aligning all performance initiatives with BWB's social mission and purpose. You will be instrumental in scaling our paid media, affiliate, and SEO/SEM efforts, utilizing data to unlock new growth opportunities and efficiently manage a significant marketing budget. This role requires a blend of strategic thinking, hands-on channel management expertise, and a passion for social impact.</p><p><b>Essential Functions:</b></p><p>&#9679; Performance Strategy &amp; Execution&mdash;Develop and own the global performance marketing strategy across all paid and organic channels (e.g., SEM/PPC, Paid Social, Display, Affiliates, SEO/Content Marketing) to meet and exceed ambitious revenue and efficiency targets while ensuring profitability.</p><p>&#9679; Budget Management&mdash;Oversee and allocate a multi-million dollar performance marketing budget effectively, ensuring optimal ROAS and lifetime value (LTV) for new customers.</p><p>&#9679; Partner with analytics and finance teams to align marketing strategies and spend with Company margin and profitability goals.</p><p>&#9679; Take ownership of the performance marketing function, driving strategy, execution, and optimization while collaborating cross-functionally to foster a culture of testing, iteration, and data-driven decision-making.</p><p>&#9679; Channel Optimization&mdash;Drive continuous improvement in key metrics (CPA, CTR, Conversion Rate, AOV) through rigorous A/B testing as possible, audience segmentation, and creative optimization across all campaigns.</p><p>&#9679; Analytics &amp; Reporting&mdash;Establish a robust measurement framework, own performance reporting and forecasting, and clearly communicate results, insights, and strategic recommendations to the executive team and cross-functional partners.</p><p>&#9679; SEO/SEM Strategy&mdash;Oversee the holistic SEO strategy (technical, on-page, off-page) and search engine marketing efforts to maximize organic visibility and paid search efficiency.</p><p>&#9679; Cross-Functional Collaboration&mdash;Work closely with the eCommerce, Merchandising, and Technology teams to ensure seamless customer experience, optimize landing pages for conversion, and integrate new marketing technologies.</p><p>&#9679; Marketing Technology and Data Systems &mdash; Partner with internal development and data teams to refine and enhance our custom marketing systems for improved efficiency, tracking accuracy, and personalization.</p><p>&#9679; Mission-Driven Growth&mdash;Ensure all high-volume, high-efficiency marketing campaigns are executed in a manner that reinforces and authentically communicates BWB&rsquo;s Purpose and Pillars.</p><p>&#9679; Competitive Intelligence&mdash;Monitor market trends, competitive activity, and evolving advertising platforms to identify and act on new opportunities for growth.</p><p>&#9679; AI and Industry Innovation&mdash;Continuously monitor and assess how advances in AI are reshaping performance marketing and SEO, identifying and testing new tools, automation opportunities, and best practices to drive growth.</p><p><b>Knowledge, Skills, and Abilities:</b></p><p>&#9679; Deep, hands-on expertise in managing and scaling performance marketing channels, particularly Google Ads (Search &amp; Shopping) and Paid Social (Meta).</p><p>&#9679; Proficient understanding of SEO principles, execution, and its interdependence with content and technical website performance.</p><p>&#9679; Exceptional analytical skills with a proven ability to translate complex data into clear, actionable business strategies.</p><p>&#9679; Advanced proficiency in web analytics platforms (e.g., Google Analytics 4) and data visualization tools.</p><p>&#9679; Proven ability to manage significant marketing budgets and deliver high ROAS.</p><p>&#9679; Strong leadership and people management skills, with experience developing high-performing teams.</p><p>&#9679; Excellent written and verbal communication skills, including the ability to present complex strategies to senior leadership.</p><p>&#9679; Proactive, self-starter mindset with the ability to manage multiple priorities in a fast-paced environment.</p><p>&#9679; A passion for the Better World Books mission and an ability to weave social impact into performance-driven narratives.</p><p><b>Qualifications, Training, and Experience:</b></p><p>&#9679; Bachelor&rsquo;s degree in marketing, business, economics, or a related quantitative field. Master&rsquo;s degree is a plus.</p><p>&#9679; 8+ years of progressive experience in digital and performance marketing, with at least 3-5 years in a leadership/Director-level role managing multi-channel acquisition for an eCommerce business.</p><p>&#9679; Proven track record of driving significant, measurable revenue and customer acquisition growth while maintaining efficiency targets.</p><p>&#9679; Experience with advanced measurement techniques, including incrementality testing, LTV modeling, and attribution.</p><p>&#9679; Strong alignment with the Purpose and Pillars of BWB.</p><p><b>Our Purpose</b></p><p>&#9679; Better World Books promotes the pursuit of knowledge.</p><p><b>Our Pillars</b></p><p>&#9679; Champions Integrity&mdash;Better World Books champions integrity as its guiding principle in every decision it makes.</p><p>&#9679; Enriches Community&mdash;Better World Books enriches the lives of booklovers globally through sustainable services, superior selection, and an unparalleled customer experience.</p><p>&#9679; Supports People&mdash;Better World Books supports and fosters a respectful and safe work environment while empowering customers and communities<b>.</b></p><p><b>Benefits</b></p><p>&#9679; Health&mdash;Multiple health plans to choose from offered by Anthem Blue Cross/Blue Shield with a shared cost between BWB and the employee. Benefit begins on the 1st of the month after thirty (30) days of employment.</p><p>&#9679; Dental and vision offered by Met Life&mdash;shared cost between BWB and the employee.</p><p>&#9679; Paid Time Off (PTO)&mdash;Generous PTO accrual plan begins after sixty (60) days of employment.</p><p>&#9679; Volunteer Time Off (VTO)&mdash;Every full-time employee may volunteer in the community and get paid for it.</p><p>&#9679; For pet lovers&mdash;BWB offers pet insurance via paycheck deduction and a pet bereavement day in the event you lose your beloved pet.</p><p>&#9679; Free books&mdash;Employees may choose unlimited books from BWB&rsquo;s recycled-book area each month for free.</p><p>&#9679; Flexible work arrangements&mdash;Some employees, depending on role, may elect a flexible work arrangement choosing when and where they work. We manage by results.</p><p>&#9679; 401(k) with Company match.</p><p>&#9679; And the best benefit of all&mdash;every single person who works at Better World Books is promoting literacy and knowledge for all. Your work truly matters here.</p><p><b>Reports to: </b> Vice President, Business Analytics</p><p><b>Location: </b>Mishawaka, Indiana or remote as approved, with 25-30% travel to Mishawaka, IN, as required.</p><p><i>*BWB reserves the right to update and amend the terms in this Job Summary at its sole discretion and at any time.</i></p><p>Job Type: Full-time</p><p>Pay: $135,000.00 - $145,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Director of Performance Marketing

BETTER WORLD BOOKS MARKETPLACE INC

<div><div><b>Company Information</b></div><div>
Better World Books (&ldquo;BWB&rdquo; or the &ldquo;Company&rdquo;) is a for-profit socially conscious business and a global online bookseller that collects and sells new and used books online matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the UK, U.S., and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, has sold over 100 million books, has donated over 38 million books, and has reused or recycled more than 475 million books.</div><div></div><div><b><br>
Director of Performance Marketing</b></div><div></div><div><b><br>
Job Summary:</b></div><div>
The Director of Performance Marketing is a highly analytical and results-driven leader responsible for the strategy, execution, and optimization of all direct response marketing channels. This pivotal role will focus on driving measurable growth in revenue, customer acquisition, and return on ad spend (ROAS) while aligning all performance initiatives with BWB's social mission and purpose. You will be instrumental in scaling our paid media, affiliate, and SEO/SEM efforts, utilizing data to unlock new growth opportunities and efficiently manage a significant marketing budget. This role requires a blend of strategic thinking, hands-on channel management expertise, and a passion for social impact.</div><div></div><div><b><br>
Essential Functions:</b></div><div><ul><li>
Performance Strategy &amp; Execution&mdash;Develop and own the global performance marketing strategy across all paid and organic channels (e.g., SEM/PPC, Paid Social, Display, Affiliates, SEO/Content Marketing) to meet and exceed ambitious revenue and efficiency targets while ensuring profitability.</li></ul></div><div><ul><li>
Budget Management&mdash;Oversee and allocate a multi-million dollar performance marketing budget effectively, ensuring optimal ROAS and lifetime value (LTV) for new customers.</li></ul></div><div><ul><li>
Partner with analytics and finance teams to align marketing strategies and spend with Company margin and profitability goals.</li><li>
Take ownership of the performance marketing function, driving strategy, execution, and optimization while collaborating cross-functionally to foster a culture of testing, iteration, and data-driven decision-making.</li><li>
Channel Optimization&mdash;Drive continuous improvement in key metrics (CPA, CTR, Conversion Rate, AOV) through rigorous A/B testing as possible, audience segmentation, and creative optimization across all campaigns.</li><li>
Analytics &amp; Reporting&mdash;Establish a robust measurement framework, own performance reporting and forecasting, and clearly communicate results, insights, and strategic recommendations to the executive team and cross-functional partners.</li><li>
SEO/SEM Strategy&mdash;Oversee the holistic SEO strategy (technical, on-page, off-page) and search engine marketing efforts to maximize organic visibility and paid search efficiency.</li><li>
Cross-Functional Collaboration&mdash;Work closely with the eCommerce, Merchandising, and Technology teams to ensure seamless customer experience, optimize landing pages for conversion, and integrate new marketing technologies.</li><li>
Marketing Technology and Data Systems &mdash; Partner with internal development and data teams to refine and enhance our custom marketing systems for improved efficiency, tracking accuracy, and personalization.</li><li>
Mission-Driven Growth&mdash;Ensure all high-volume, high-efficiency marketing campaigns are executed in a manner that reinforces and authentically communicates BWB&rsquo;s Purpose and Pillars.</li></ul></div><div><ul><li>
Competitive Intelligence&mdash;Monitor market trends, competitive activity, and evolving advertising platforms to identify and act on new opportunities for growth.</li></ul></div><div><ul><li>
AI and Industry Innovation&mdash;Continuously monitor and assess how advances in AI are reshaping performance marketing and SEO, identifying and testing new tools, automation opportunities, and best practices to drive growth.</li></ul></div><div></div><div><b><br>
Knowledge, Skills, and Abilities:</b></div><div><ul><li>
Deep, hands-on expertise in managing and scaling performance marketing channels, particularly Google Ads (Search &amp; Shopping) and Paid Social (Meta).</li><li>
Proficient understanding of SEO principles, execution, and its interdependence with content and technical website performance.</li><li>
Exceptional analytical skills with a proven ability to translate complex data into clear, actionable business strategies.</li><li>
Advanced proficiency in web analytics platforms (e.g., Google Analytics 4) and data visualization tools.</li><li>
Proven ability to manage significant marketing budgets and deliver high ROAS.</li><li>
Strong leadership and people management skills, with experience developing high-performing teams.</li><li>
Excellent written and verbal communication skills, including the ability to present complex strategies to senior leadership.</li><li>
Proactive, self-starter mindset with the ability to manage multiple priorities in a fast-paced environment.</li><li>
A passion for the Better World Books mission and an ability to weave social impact into performance-driven narratives.</li></ul></div><div></div><div><b><br>
Qualifications, Training, and Experience:</b></div><div><ul><li>
Bachelor&rsquo;s degree in marketing, business, economics, or a related quantitative field. Master&rsquo;s degree is a plus.</li><li>
8+ years of progressive experience in digital and performance marketing, with at least 3-5 years in a leadership/Director-level role managing multi-channel acquisition for an eCommerce business.</li><li>
Proven track record of driving significant, measurable revenue and customer acquisition growth while maintaining efficiency targets.</li><li>
Experience with advanced measurement techniques, including incrementality testing, LTV modeling, and attribution.</li><li>
Strong alignment with the Purpose and Pillars of BWB.</li></ul></div><div></div><div><b><br>
Our Purpose</b></div><div><ul><li>
Better World Books promotes the pursuit of knowledge.</li></ul></div><div></div><div><b><br>
Our Pillars</b></div><div><ul><li>
Champions Integrity&mdash;Better World Books champions integrity as its guiding principle in every decision it makes.</li><li>
Enriches Community&mdash;Better World Books enriches the lives of booklovers globally through sustainable services, superior selection, and an unparalleled customer experience.</li><li>
Supports People&mdash;Better World Books supports and fosters a respectful and safe work environment while empowering customers and communities<b>.</b></li></ul></div><div></div><div><b><br>
Benefits</b></div><div><ul><li>
Health&mdash;Multiple health plans to choose from offered by Anthem Blue Cross/Blue Shield with a shared cost between BWB and the employee. Benefit begins on the 1st of the month after thirty (30) days of employment.</li><li>
Dental and vision offered by Met Life&mdash;shared cost between BWB and the employee.</li><li>
Paid Time Off (PTO)&mdash;Generous PTO accrual plan begins after sixty (60) days of employment.</li><li>
Volunteer Time Off (VTO)&mdash;Every full-time employee may volunteer in the community and get paid for it.</li><li>
For pet lovers&mdash;BWB offers pet insurance via paycheck deduction and a pet bereavement day in the event you lose your beloved pet.</li><li>
Free books&mdash;Employees may choose unlimited books from BWB&rsquo;s recycled-book area each month for free.</li><li>
Flexible work arrangements&mdash;Some employees, depending on role, may elect a flexible work arrangement choosing when and where they work. We manage by results.</li><li>
401(k) with Company match.</li><li>
And the best benefit of all&mdash;every single person who works at Better World Books is promoting literacy and knowledge for all. Your work truly matters here.</li></ul></div><div></div><div><b><br>
Reports to:</b> Vice President, Business Analytics</div><div></div><div><b><br>
Location: </b>Mishawaka, Indiana or remote as approved, with 25-30% travel to Mishawaka, IN, as required.</div><div></div><ul><li><br>
<i>BWB reserves the right to update and amend the terms in this Job Summary at its sole discretion and at any time.</i></li></ul></div><div></div>

compact

<p>A leading <b>Digital Marketing and Advertising Company</b> is seeking a dynamic and experienced <b>Managing Director</b> to lead its operations, drive business growth, and oversee strategic partnerships.</p><p><b>Key Responsibilities:</b></p><ul><li>Provide strategic leadership to achieve the company&rsquo;s business goals and growth targets.</li><li>Oversee all operations, marketing, and sales activities to ensure efficiency and profitability.</li><li>Develop and execute business development plans to expand market presence.</li><li>Build and maintain high-level relationships with clients, partners, and stakeholders.</li><li>Lead contract negotiations and ensure successful deal closures with key clients.</li><li>Manage company resources, budgets, and teams to ensure optimal performance.</li><li>Monitor digital marketing trends and implement innovative strategies to stay competitive.</li></ul><p><b>Requirements:</b></p><ul><li>Bachelor&rsquo;s degree in Business Administration, Marketing, or related field (MBA preferred).</li><li>Minimum <b>8&ndash;10 years of experience</b> in management roles within <b>digital marketing, advertising, or media</b> sectors.</li><li><b>Strong background in sales and client contracting</b> is essential.</li><li>Proven ability to manage teams and deliver measurable business growth.</li><li>Excellent communication, leadership, and negotiation skills.</li><li>Active <b>client portfolio or corporate connections</b> will be a strong advantage.</li></ul><p><b>Benefits:</b></p><ul><li>salary package + performance-based incentives.</li><li>Leadership role with full decision-making authority.</li><li>Modern and innovative work environment.</li><li>Career development opportunities within a fast-growing organization.</li></ul><p>Job Type: Full-time</p>

Managing Director – Digital Marketing Company

Search 10000+ Director of web marketing jobs near you this October. New roles added regularly across leading industries. Apply today.

10000 director of web marketing jobs NEAR_ME

Director, Web Marketing

Director, Digital Marketing

Director of Marketing - Remote in Utah, Idaho, Arizona or Wyoming.

Director, Growth Marketing – Web & Digital

Director of Performance Marketing

Director of Performance Marketing

Managing Director – Digital Marketing Company