email marketing manager

Eternal Word Television Network

<div>HOW YOU WILL IMPACT THE BIG PICTURE:
As the Email Marketing Manager, you will lead the strategy, execution, and optimization of EWTN&rsquo;s email and SMS marketing efforts to support the Network&rsquo;s mission of sharing the Gospel worldwide. You will create engaging donor and audience communication journeys, drive subscriber growth and retention, improve donor lifetime value, and leverage data-driven insights to strengthen relationships with current, future, and lapsed supporters. Working collaboratively across departments, you will ensure marketing campaigns are effective, compliant, and aligned with organizational goals. 
WHAT YOU WILL DO:
You will manage and optimize email and SMS marketing programs, including audience segmentation, automation workflows, campaign execution, deliverability, compliance, and performance reporting. This role oversees list health, testing strategies, subscriber growth initiatives, and donor engagement efforts while utilizing analytics to improve acquisition, cultivation, and retention outcomes. You will collaborate with internal teams, agencies, and technology partners to enhance campaign effectiveness, expand marketing capabilities, and implement innovative strategies that maximize audience engagement. Additionally, you will maintain campaign calendars, monitor industry trends and privacy regulations, supervise the Email and SMS Marketing Specialist, and provide actionable insights through reporting and analysis.
ABOUT YOU:
You are a data-driven marketing professional with at least seven years of email marketing experience and two to three years of SMS marketing experience, including expertise in segmentation, analytics, compliance, deliverability, and marketing automation platforms. You have a proven track record of growing and optimizing email and SMS programs, understand donor behavior and conversion metrics, and can effectively communicate insights to leadership and cross-functional teams. You are comfortable working with CRM and marketing platforms such as HubSpot, Virtuous, Klaviyo, Salesforce, or similar systems, and possess the technical knowledge needed to troubleshoot deliverability and data-related issues. You thrive in collaborative environments, bring a creative and innovative approach to your work, and have a passion for understanding and engaging donor audiences. Experience in nonprofit fundraising, subscription or sustainer programs, project management tools, and design is a plus. A practicing Catholic with a passion for EWTN&rsquo;s mission, you hold a bachelor's degree in Marketing, Communications, or a related field. 
WHAT YOU&rsquo;LL LOVE ABOUT WORKING HERE:<ul><li>
We offer a career with purpose! Apply your talents, knowing your contributions help to advance EWTN&rsquo;s mission of sharing the Gospel with the world.</li><li>
Caring environment - we value the importance of family/life balance and welcome you as an EWTN family member, not just an employee.</li><li>
Competitive salary and comprehensive benefits package including Health, Dental, Vision, Life &amp; Disability insurance and Retirement Savings Plan.</li><li>
11 Paid Holidays and generous Paid Time Off program.</li><li>
Tuition reimbursement through our partnership with Catholic International University.</li><li>
Spiritual enrichment - freedom to participate in Mass, visit the chapel for prayer or attend an annual retreat.</li><li>
Ability to learn alongside legacy employees while bringing new ideas to the growing team!</li></ul></div>

Email Marketing Manager

Amazon Web Services

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
AWS Marketing is seeking an experienced Email Marketing Manager, Nurture to drive email channel strategy for our demand generation and product-led growth portfolio. This role is responsible for managing global email marketing initiatives focused on accelerating pipeline progression through strategic audience segmentation, lifecycle journey design, and continuous optimization. 
 
Key job responsibilities 
<ul><li>Define and execute email channel strategy for assigned nurture programs, including audience segmentation frameworks, lifecycle journey architecture, and A/B testing protocols</li><li>Plan, develop, and execute multi-touch nurture campaigns that accelerate prospect engagement and pipeline progression</li><li>Continuously optimize nurture campaigns to improve engagement, conversion rates, and pipeline velocity</li><li>Measure how email initiatives impact team goals, customer engagement metrics, program goals, and overall pipeline contribution</li><li>Regularly review, interpret, and communicate nurture performance metrics, funnel progression trends, and optimization insights to peers and managers</li><li>Accelerate progress by driving decisions on nurture cadence, content sequencing, and suppression/targeting logic</li><li>Develop technical and creative requirements for nurture campaigns in partnership with IDC core teams, marketing operations, and creative teams</li><li>Communicate effectively with stakeholders across core campaign teams, marketing operations, localization, and creative teams</li><li>Participate in recruiting and hiring processes, and mentor others on email best practices</li></ul> 
A day in the life 
You'll spend your mornings reviewing campaign performance and deciding what to optimize next &mdash; maybe a subject line test, maybe a segment refinement. Midday often means partnering with campaign teams to fine-tune journey logic or suppression rules. Afternoons shift toward the bigger picture: analyzing funnel data, building a case for a cadence change, or sharing insights with your manager or team. Some weeks are heavy on campaign builds; others are more strategy and measurement. You'll also pitch in on team-wide projects like testing frameworks or mentoring peers on segmentation. 
 
About the team 
We're a global email marketing team focused on helping cloud customers discover the right solutions at the right time. We design and optimize nurture programs that guide prospects through their decision-making journey &mdash; from early awareness to active evaluation. You'll work alongside other email strategists, marketing partners, and content creators who care deeply about the customer experience. We test constantly, share learnings openly, and push each other to improve. If you like connecting data to creative strategy and seeing measurable impact on how customers engage, you'll feel at home here.</div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>4+ years of professional non-internship marketing experience</li><li>Experience building and optimizing multiple, simultaneous marketing campaigns</li><li>Experience managing or working within cross-functional marketing and creative teams</li><li>Experience delivering paid media campaigns spanning TV, print ads and digital/social channels</li><li>Experience using data and metrics to drive improvements</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion</li><li>Experience equally comfortable building strategic marketing plans and executing at a tactical level</li><li>Experience in multi-territory campaign management</li><li>Experience in digital marketing and content production timelines and process</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, NY, New York - 86,700.00 - 151,700.00 USD annually 
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually</div>

Email Marketing Manager, Nurture, AWS Integrated Demand Center

Foxelli Group

<div>
 
 Please be informed that Foxelli Group hires exclusively in-house and doesn't work with any external recruitment agencies. Any company or individual claiming to recruit on behalf of Foxelli Group is not affiliated with us.
 
 
 
 At Foxelli, we&rsquo;re building more than e-commerce brands - we&rsquo;re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.
 
 
 If you love to learn, experiment, think boldly, make decisions, and build things that matter - you&rsquo;ll feel at home with us.
 
 
 
 WHY JOIN FOXELLI?
 
 
 
 Foxelli is a place for people who think deeply, learn quickly, automate repetitive work, enjoy spending time together, and build things that matter. We work hard, joke often, and don&rsquo;t take ourselves too seriously.
 
 
 If you&rsquo;re excited about AI, eager to learn, and want to create work that genuinely means something with people who care, you&rsquo;ll feel right at home with us - no matter where you are in your career.
 
 
 
 THE ROLE
 
 
 
 We're looking for an
 
 Email Marketing Specialist (Klaviyo)
 
 to join our growing team and support the execution and automation of email marketing campaigns across multiple e-commerce brands. In this hands-on role, you'll work with cutting-edge AI tools to drive efficiency, personalization, and results in email marketing, while gaining deep exposure to high-performance e-commerce environments.
 
 
 This is an ideal role for someone with a solid foundation in email marketing and looking to grow their career by leveraging AI-driven solutions.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Assist in planning and executing AI-enhanced email marketing campaigns for 1 of our brands using Klaviyo.
 </li>
 <li>
 Support the setup of automated workflows, segmentation, and A/B testing to drive engagement and conversions.
 </li>
 <li>
 Collaborate with the senior team to implement AI tools for copy generation, audience targeting, and performance optimization.
 </li>
 <li>
 Manage and maintain email lists and segmentation to ensure precise targeting and healthy list performance.
 </li>
 <li>
 Support reporting and analysis of key campaign metrics to identify areas for improvement.
 </li>
 <li>
 Help maintain the email marketing calendar, ensuring timely execution aligned with brand goals and promotional schedules.
 </li>
 <li>
 Coordinate with design and content teams to ensure cohesive and engaging campaign output.
 </li>
 <li>
 Design and build email templates and campaign layouts aligned with brand guidelines.
 
 
 </li>
 </ul>
 
 Skills &amp; Experience
 
 
 
 <ul>
 <li>
 Hands-on email marketing experience, preferably in an e-commerce or digital marketing setting.
 </li>
 <li>
 Mandatory experience with Klaviyo, including automation, segmentation, and campaign building.
 </li>
 <li>
 Mandatory experience with AI tools used in marketing (e.g., for copywriting, predictive analytics, or personalization).
 </li>
 <li>
 Analytical mindset with an eagerness to learn and apply data-driven decision-making.
 </li>
 <li>
 Excellent written communication skills with an eye for persuasive, brand-aligned copy.
 </li>
 <li>
 Reliable, detail-oriented, and committed to professional growth and delivering results.
 </li>
 <li>
 Experience designing email templates and campaign layouts
 
 
 </li>
 </ul>
 
 THE RECRUITMENT PROCESS
 
 
 
 <ul>
 <li>
 Apply - A simple form that helps us know who&rsquo;s stepping into our world.
 </li>
 <li>
 Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space
 </li>
 <li>
 Interview - A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together
 
 
 </li>
 </ul>
 
 FIXED SERVICE FEE
 
 
 
 
 Up to &euro;2000
 
 after taxes monthly, depending on your skills, competencies, and experience.
 
 
 
 Perks &amp; Benefits
 
 
 
 <ul>
 <li>
 Full flexibility with your schedule in a fully remote setting, while Hubstaff ensures transparency and fairness.
 </li>
 <li>
 Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
 </li>
 <li>
 A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
 </li>
 <li>
 Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you&rsquo;re well-rested.
 </li>
 <li>
 A budget for your home office setup so you&rsquo;re comfortable working how you like and where you like.
 </li>
 <li>
 Strong company culture and a network of unique individuals that celebrate you.
 
 
 </li>
 </ul>
 
 ELIGIBILITY &amp; LOCATION REQUIREMENTS
 
 
 
 ❕This role is 100% remote.
 
 
 <ul>
 <li>
 Our tribe works primarily in the Eastern European Time Zone (EET &mdash; UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
 </li>
 <li>
 For full-time roles, we ask that you&rsquo;re available for at least 5 hours during typical EET working hours &mdash; it keeps collaboration smooth and communication easy.(This doesn&rsquo;t apply to part-time roles.)
 
 
 </li>
 </ul>
 Currently,
 
 we are hiring in
 
 Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.
 
 
</div>

Email Marketing Specialist | DTC E-commerce | 100% Remote EU

Confidential

<div>
 
 
 
 Job Responsibilities:
 
 
 
 <ul>
 <li>
 Conduct market research and analysis to identify target audiences and develop effective digital marketing strategies
 </li>
 <li>
 Develop and execute comprehensive digital marketing campaigns across various channels, including social media, email, search engines, and display advertising
 </li>
 <li>
 Paid ad campaign Execution &amp; Management (Google Ads, META Ads, LinkedIn Ads Etc)
 </li>
 <li>
 Email marketing campaign strategy &amp; management (Both Outbound and Inbound Re-targeting)
 </li>
 <li>
 Email Automation &amp; Journey setup (Salesforce Marketing Cloud, Pardot, Hubspot Etc)
 </li>
 <li>
 Maximize ROI and achieve business objectives (All Paid channels like Google Ads, Social Media Ads etc)
 </li>
 <li>
 Monitor and analyze website traffic and user behavior to identify opportunities for optimization and improvement
 </li>
 <li>
 Website, Ads &amp; Emailers optimization through A/B testing/analytics
 </li>
 <li>
 Advanced Analyzes and Reporting (GA4, Heat maps and behavioral recordings (Mouseflow/Lucky Orange)
 </li>
 <li>
 Track and report on key performance metrics, including website traffic, conversion rates, and revenue generated from digital marketing efforts
 </li>
 <li>
 PPT Presentation, Excel Reporting, Google Data Studio and Power Bi
 </li>
 </ul>
 
 
 
 
 
 
 Qualification and Experience:
 
 
 
 <ul>
 <li>
 Must have a university degree in Business Administration, Marketing, Commerce or related field.
 </li>
 <li>
 At least 5 years of relevant experience.
 </li>
 </ul>
 
 
</div>

Digital Marketing Specialist

Origin

<div><h1 class="jobSectionHeader">Be part of the movement that&rsquo;s redefining women&rsquo;s healthcare</h1>
At Origin, working with us isn&rsquo;t just a job&mdash;it&rsquo;s a chance to transform the way care is delivered to women. Every day, we&rsquo;re building a company that&rsquo;s elevating the standard of care for thousands now, with our sights set on reaching millions in the future.
This past year, we partnered tirelessly with insurance companies to break down barriers to care. As a result, we&rsquo;re now in-network for over 50 million people nationwide, making pelvic floor and whole-body physical therapy more accessible and affordable than ever before. It&rsquo;s a milestone we&rsquo;re incredibly proud of, and it&rsquo;s just the beginning.
If you share our passion for creating accessible, life-changing care, we&rsquo;d love to have you on our team. Together, we can continue making a difference for those who need it most.
Here&rsquo;s what you can expect when you join us. 
What We Offer
Comprehensive Benefits to Support You, Every Step of the Way
At Origin, we prioritize your health, well-being, and professional growth. Our full-time benefits are designed to empower you through every stage of life, including:<ul><li>
Premium Healthcare Coverage: Employer-paid health reimbursement account covering in-network medical expenses like prescriptions, copays, and deductibles. Plus, excellent dental and vision insurance.</li><li>
Financial Security: A 401(k) plan with employer matching (after 1 year of employment) and student loan payment support</li><li>
Generous Paid Time Off: PTO, 9 paid holidays, and additional wellness days to help you recharge and maintain work-life balance.</li><li>
Parental &amp; Family Support: Paid parental leave.</li><li>
Continuing Education Stipends to make those dream classes and conferences affordable.</li><li>
Stock Options: Share in Origin&rsquo;s long-term success as you grow your career with us.</li></ul>
At Origin, we believe in caring for the caregivers and redefining what it means to support your career and well-being.<h2 class="jobSectionHeader">
About the Role</h2>
We're looking for a Lifecycle Marketing Manager to own and optimize the patient journey across email, SMS, push, and other CRM channels.
Reporting to the Head of Growth Marketing and working closely with the Marketing, Product, and Experience teams, you'll build, launch, and improve lifecycle programs that drive activation, conversion, retention, reactivation, and lifetime value across Origin's care offerings and digital products. You'll play a key role in shaping the patient experience for On-Track, Origin's subscription-based care program, helping patients stay engaged, achieve their goals, and realize ongoing value from their Origin experience.
This role is ideal for a marketer who loves building lifecycle systems that drive measurable business impact. You're excited to design customer journeys, develop segmentation and personalization strategies, build campaigns in Iterable, analyze performance data, and continuously test new ways to improve engagement, retention, and lifetime value.
You'll have a direct impact on Origin's growth by helping more patients discover care, stay engaged in treatment, and continue their health journey with us over time.<h2 class="jobSectionHeader">
What You'll Do</h2>
Design &amp; Optimize the Patient Journey<ul><li>
Design lifecycle strategies that improve patient signup, onboarding, visit utilization, engagement, retention, reactivation, and lifetime value</li><li>
Develop customer journey maps, segmentation strategies, and personalized experiences across key stages of the patient lifecycle</li><li>
Create nurture programs that help prospective patients understand the value of care and take action</li><li>
Partner with Product, Clinical, and Operations teams to develop lifecycle programs that improve patient engagement, care adherence, retention, renewal, and long-term value across Origin's care offerings, including OnTrack</li><li>
Identify friction points and growth opportunities across the patient journey to improve care utilization, satisfaction, and long-term value</li></ul><h3 class="jobSectionHeader">
Build &amp; Execute Lifecycle Campaigns</h3><ul><li>
Build, launch, and optimize automated lifecycle journeys across email, SMS, and future patient engagement channels in Iterable</li><li>
Manage one-off campaigns, newsletters, promotional sends, operational communications, and product announcements</li><li>
Build and operationalize personalized campaigns and targeting strategies that create more relevant patient experiences</li><li>
Maintain journey logic, audience rules, suppression frameworks, QA processes, and campaign documentation</li><li>
Ensure all communications are on-brand, patient-centered, and aligned with clinical and compliance requirements</li></ul><h3 class="jobSectionHeader">
Test, Learn &amp; Optimize</h3><ul><li>
Develop and execute A/B tests across messaging, creative, timing, offers, channel mix, and audience segments</li><li>
Analyze campaign performance and translate insights into actionable recommendations</li><li>
Monitor and report on lifecycle KPIs, including engagement, conversion, retention, reactivation, and revenue contribution</li><li>
Document campaign changes, test results, and key learnings to build institutional knowledge and inform future lifecycle strategy</li><li>
Communicate performance insights, program updates, and lifecycle recommendations to cross-functional stakeholders</li></ul><h3 class="jobSectionHeader">
Partner Across the Business</h3><ul><li>
Collaborate with Product, Experience, Clinical, Operations, and Growth teams to support launches, new services, clinic openings, and strategic initiatives</li><li>
Translate complex healthcare topics into clear, approachable, patient-friendly communications</li><li>
Incorporate patient feedback, behavioral insights, and business priorities into lifecycle strategy</li><li>
Help ensure major product launches and business initiatives have thoughtful communication plans and measurable success criteria</li></ul><h1 class="jobSectionHeader">
What Makes Us Different</h1>
While each position may demand distinct skills and qualifications, we operate as a unified team, driven by our shared core values. At Origin, we're all about creating a safe and supportive haven within our community. We&rsquo;re a growing team of hardworking and passionate individuals who integrate the following values into our everyday practices:<ul><li>
Own it. We show up with our best work. We&rsquo;re creative, focused, proactive, and get the details right.</li><li>
Go big. We have a big vision for women&rsquo;s health and are energized by our potential impact. We act with urgency, yet remember it&rsquo;s a long game.</li><li>
Stretch. Growth can be uncomfortable and progress isn&rsquo;t always linear. We create a safe space for honest learning, taking risk, and understanding failure.</li><li>
Be generous. We&rsquo;re kind, high integrity, and assume the best. We celebrate wins and build each other up.</li></ul> 
About you<ul><li>
3&ndash;5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing</li><li>
Hands-on experience building and optimizing automated journeys and campaigns in platforms such as Iterable, Braze, Klaviyo, Customer.io, HubSpot, or similar. Iterable experience is highly preferred.</li><li>
Strong understanding of email and SMS marketing best practices, including segmentation, personalization, experimentation, and deliverability</li><li>
Experience using messaging, segmentation, and personalization strategies to improve engagement and conversion across the customer journey</li><li>
Strong analytical skills and comfort working with performance data to identify opportunities and make decisions</li><li>
Experience using Google Analytics, Looker, Excel, or similar reporting tools</li><li>
Highly organized with exceptional attention to detail and a rigorous approach to QA</li><li>
Ability to thrive in a fast-paced, collaborative startup environment</li><li>
Demonstrated experience embedding AI into daily workflows to automate the routine, optimize personal efficiency, and scale team velocity.</li></ul><h1 class="jobSectionHeader">
Bonus points</h1><ul><li>
Experience with Iterable</li><li>
Experience driving engagement, retention, and renewal programs for subscription-based, membership, or recurring-revenue products</li><li>
Experience in healthcare, women's health, telehealth, physical therapy, or wellness</li><li>
Familiarity with SQL, customer data platforms, and customer journey analytics</li><li>
Experience using AI tools to accelerate campaign creation, analysis, and workflow efficiency</li><li>
Passion for expanding access to women's healthcare</li></ul> 
The compensation range for this role is $90,000 - $110,000.00 USD base salary per year plus equity.</div>

Lifecycle Marketing Manager

Clark University

<div>Location: Worcester, MA Category: Staff and Administrators Job Type: Full-time - Exempt Posted On: Thu Jun 4 2026 Job Description: 
 
Position Overview
Clark University seeks a highly organized, proactive, and strategically minded communicator to join its University Advancement team. This role offers the opportunity to play a visible and meaningful part in shaping how alumni, parents, and supporters engage with the University and how those connections translate into philanthropic impact.
The Assistant Director of Advancement Communications leads the execution and continuous improvement of digital communications across email, social media, and web. Working collaboratively across Advancement, Marketing and Communications, and campus partners, this role drives audience engagement through thoughtful storytelling, targeted outreach, and data-informed strategy.
This is an ideal opportunity for a detail-oriented, forward-thinking professional who is energized by digital strategy, takes initiative, and is motivated to improve performance through testing, analysis, and creative problem-solving. 

Key Responsibilities
Email Communications (40%)
<ul><li>Lead the development, execution, and optimization of email communications for events, fundraising appeals, and alumni engagement initiatives.</li><li>
Partner on high-impact campaigns such as GivingTuesday, Spree for Clark, Cougar Challenge, and other strategic initiatives.</li><li>
Collaborate with campus partners to create targeted communications for segmented alumni audiences.</li><li>
Oversee email testing, quality assurance, and performance tracking to ensure accuracy and effectiveness.</li><li>
Analyze engagement metrics including open rates, click-through rates, and conversions, and translate insights into actionable improvements.</li><li>
Maintain and enhance email templates to support efficiency, accessibility, and brand consistency.</li></ul>
Social Media Strategy &amp; Management (20%)
<ul><li>Manage and grow Advancement's social media presence on Facebook and Instagram.</li><li>
Develop and execute content strategies that increase engagement, visibility, and audience participation.</li><li>
Create, schedule, and optimize content aligned with Advancement priorities and campaigns.</li><li>
Monitor performance metrics and continuously refine content strategy based on results.</li><li>
Highlight alumni and donor impact through storytelling that supports fundraising and engagement goals.</li><li>
Coordinate with Marketing and Communications to ensure alignment with University-wide social media standards.</li></ul>
Digital Strategy &amp; Campaign Optimization (20%)
<ul><li>Lead A/B testing strategies for email and digital campaigns, including subject lines, content, segmentation, and send times.</li><li>
Analyze performance data across email, social media, and web channels to identify trends and inform strategy.</li><li>
Partner with data and CRM teams to refine audience targeting and personalization approaches.</li><li>
Develop and maintain reporting that tracks campaign performance and supports data-driven decision-making.</li><li>
Recommend and implement strategic improvements to increase engagement, participation, and conversion across Advancement initiatives.</li></ul>
Website Management (10%)
<ul><li>Maintain and enhance Advancement webpages within the University's CMS.</li><li>
Develop new pages and manage forms to support campaigns and events.</li><li>
Use web analytics and user behavior data to improve content performance and user experience.</li></ul>
Additional Responsibilities (10%)
<ul><li>Coordinate communications timelines and support audience targeting in partnership with data teams.</li><li>
Provide editing and quality control to ensure communications meet high standards for accuracy and clarity.</li><li>
Ensure all content aligns with University branding, accessibility, and communication standards.</li><li>
Support key Advancement events, including occasional evenings and weekends.</li><li>
Maintain confidentiality of constituent and University information.</li><li>
Contribute to strategic planning and execution in partnership with the Director of Advancement Communications.</li></ul>
What Success Looks Like
<ul><li>Increased engagement across email and social media channels.</li><li>
Strong performance of digital campaigns supporting fundraising initiatives.</li><li>
Clear, consistent, and compelling storytelling that strengthens alumni and donor relationships.</li><li>
Efficient, well-executed communications delivered on time and aligned with strategic goals.</li></ul> 

Job Requirements: 
Required Qualifications
<ul><li>Bachelor's degree in communications, marketing, journalism, or related field.</li><li>
2-4 years of experience in digital communications, marketing, or advancement communications.</li><li>
Experience building and managing email campaigns using platforms such as Emma or Mailchimp.</li><li>
Strong writing, editing, and proofreading skills.</li><li>
Experience managing social media accounts for an organization.</li></ul>
Preferred
<ul><li>Experience in higher education, nonprofit, or fundraising communications.</li><li>
Familiarity with CRM systems, particularly Raiser's Edge.</li><li>
Experience with CMS platforms such as Drupal or WordPress.</li><li>
Proficiency with tools such as Hootsuite, Microsoft Office and Teams, Canva or Adobe Creative Suite.</li><li>
Basic design skills and the ability to create simple, effective visual assets for digital communications.</li></ul> 

Core Competencies
<ul><li>Strong organizational and project management skills.</li><li>
Ability to manage multiple priorities and meet deadlines.</li><li>
High attention to detail and commitment to accuracy.</li><li>
Strategic thinking and data-informed decision-making.</li><li>
Collaborative and professional approach to working with partners.</li><li>
Knowledge of accessibility and digital communication best practices.</li></ul> 

Additional Information: 
Expected Hiring Range: $49,800 to $54,750
Pay Transparency Disclosure: 
The compensation for this position will be determined based on factors that include available budget, internal equity, and the selected candidate's qualifications, experience, education, and other job-related credentials. This range represents Clark University's good-faith estimate of the expected hiring range at the time of posting consistent with Clark's compensation philosophy and internal alignment.
At Clark University we believe that diversity of experiences, perspectives, and backgrounds leads to a more innovative and productive work environment. We welcome and encourage individuals of all backgrounds to join our team and contribute their unique ideas to help us achieve our goals.
Clark University offers a generous benefit package for full and, if applicable, part-time employees that include; paid time off, generous retirement plan, group health and dental insurance, life insurance, and tuition, along with use of many campus amenities. For a complete list of benefits for eligible employees visit here.
To review the Clark University Police Department Annual Security and Fire Safety Report visit here.</div>

Assistant Director of Advancement Communications

AS3A أسعى

<div>
 
 To Apply, please click here: https://www.talr.ai/jobs/digital-marketing-automation-manager/YxEnJZMKDEkB
 
 
 
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 
 
 
 We are looking for a hands-on Digital Marketing Automation Manager to lead and run our marketing activities using a modern, automated marketing stack. This role reports directly to the CEO and is ideal for someone who understands marketing fundamentals, knows how to build practical growth systems, and can use tools like HubSpot Marketing Hub, AI content and creative tools, paid ad platforms, and analytics dashboards to execute campaigns with speed, quality, and measurable results. You will not only create marketing campaigns. You will design the system that makes marketing more consistent, automated, trackable, and scalable.
 
 
 
 
 
 
 
 
 
 Responsibilities
 
 
 
 
 
 
 
 
 
 
 Marketing Automation and CRM
 
 
 <ul>
 <li>
 Build, manage, and optimize marketing automation workflows within HubSpot Marketing Hub or a similar platform, including lead capture, segmentation, nurturing, email sequences, lifecycle stages, forms, landing pages, lead scoring, and campaign tracking.
 </li>
 <li>
 Maintain clean CRM and marketing data, ensuring contacts, companies, deals, lists, properties, and campaign attribution are organized and useful for decision-making.
 </li>
 <li>
 Create automated journeys for prospects, customers, partners, and other key audiences.
 </li>
 <li>
 Develop workflows that reduce manual follow-up and improve conversion from first contact to qualified lead.
 </li>
 </ul>
 
 
 
 
 
 Campaign Planning and Execution
 
 
 <ul>
 <li>
 Plan and execute digital marketing campaigns across email, paid ads, landing pages, content, social media, webinars, and other relevant channels.
 </li>
 <li>
 Turn business goals into campaign plans with clear audiences, offers, messages, channels, timelines, and KPIs.
 </li>
 <li>
 Coordinate campaign assets, copy, creatives, targeting, budgets, launch schedules, and performance reporting.
 </li>
 <li>
 Continuously test and improve campaign performance through A/B testing, segmentation, offer refinement, and funnel optimization.
 </li>
 </ul>
 
 
 
 
 
 AI Content and Creative Production
 
 
 <ul>
 <li>
 Use AI tools to accelerate content creation, campaign ideation, copywriting, ad variations, landing page drafts, email sequences, social posts, and creative concepts.
 </li>
 <li>
 Work with AI content and creative tools while maintaining brand quality, accuracy, tone, and strategic relevance.
 </li>
 <li>
 Create or coordinate marketing assets, including ads, banners, short-form content, email graphics, presentations, landing page visuals, and campaign collateral.
 </li>
 <li>
 Ensure AI-generated content is reviewed, edited, and aligned with the company&rsquo;s positioning and target audience.
 </li>
 </ul>
 
 
 
 
 
 Paid Ads and Growth Channels
 
 
 <ul>
 <li>
 Manage or coordinate paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
 </li>
 <li>
 Set up campaign tracking, conversion events, UTM structures, retargeting audiences, and performance dashboards.
 </li>
 <li>
 Monitor ad performance, budget usage, cost per lead, conversion rate, and return on ad spend.
 </li>
 <li>
 Recommend budget shifts and campaign improvements based on data.
 </li>
 </ul>
 
 
 
 
 
 Analytics and Reporting
 
 
 <ul>
 <li>
 Build dashboards and recurring reports that clearly show marketing performance.
 </li>
 <li>
 Track key metrics such as traffic, leads, conversion rates, email performance, cost per lead, pipeline contribution, campaign ROI, and customer acquisition performance.
 </li>
 <li>
 Translate marketing data into practical recommendations for the CEO.
 </li>
 <li>
 Provide weekly and monthly performance updates with clear insights, actions taken, and next steps.
 </li>
 </ul>
 
 
 
 
 
 Website, Landing Pages, and Funnel Optimization
 
 
 <ul>
 <li>
 Create and optimize landing pages, forms, calls to action, and conversion paths.
 </li>
 <li>
 Improve the customer journey from ad or content click to lead capture and sales follow-up.
 </li>
 <li>
 Identify friction points in the funnel and recommend improvements.
 </li>
 <li>
 Support website content updates, SEO improvements, and campaign-specific landing pages.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 Qualifications
 
 
 
 We are looking for someone who is both strategic and hands-on. You should understand marketing fundamentals and be comfortable building workflows, launching campaigns, reviewing data, and using automation tools directly. The ideal candidate is practical, organized, analytical, creative, and comfortable working in a small-business environment where priorities change quickly, and results matter.
 
 
 
 
 
 
 
 
 
 Required Skills
 
 
 <ul>
 <li>
 Strong understanding of digital marketing fundamentals, including positioning, targeting, customer journeys, conversion funnels, lead generation, content marketing, email marketing, paid ads, and analytics.
 </li>
 <li>
 Hands-on experience with HubSpot Marketing Hub or a similar marketing automation platform.
 </li>
 <li>
 Experience building email sequences, lead nurturing workflows, landing pages, forms, lists, segmentation, and campaign reporting.
 </li>
 <li>
 Working knowledge of paid advertising platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
 </li>
 <li>
 Ability to use AI tools for content creation, creative development, research, campaign planning, and productivity.
 </li>
 <li>
 Strong copywriting and editing skills for ads, emails, landing pages, social posts, and campaign messaging.
 </li>
 <li>
 Ability to analyze campaign data and make clear recommendations.
 </li>
 <li>
 Comfortable working directly with a CEO or founder in a fast-moving small business environment.
 </li>
 <li>
 Good project management skills and the ability to manage multiple campaigns and priorities simultaneously.
 </li>
 </ul>
 
 
 
 
 
 
 
 Preferred Skills
 
 
 <ul>
 <li>
 HubSpot certification or strong practical experience with HubSpot.
 </li>
 <li>
 Experience working in a small business, startup, agency, consulting firm, or growth-focused company.
 </li>
 <li>
 Experience with tools such as ChatGPT, Canva, Adobe Express, Jasper, Copy.ai, Midjourney, Google Analytics, Looker Studio, SEMrush, Ahrefs, Zapier, Make, Notion, Airtable, or similar platforms.
 </li>
 <li>
 Experience setting up marketing dashboards and performance reporting.
 </li>
 <li>
 Basic understanding of SEO, website conversion optimization, and CRM data structure.
 </li>
 <li>
 Experience with B2B lead generation is a strong plus
 </li>
 </ul>
 
 
</div>

Marketing Automation Manager

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